Podcasts about marketing ops

Text us your thoughts on the episode or the show!The rise of AI tools has dramatically changed the landscape of email marketing and sales outreach, creating both exciting opportunities and significant risks. As Mustafa Saeed, co-founder and CEO of Luella, explains in this eye-opening conversation, many revenue teams are now "scared shitless" about how their reps might abuse these powerful new technologies.When AI-powered automation tools are implemented without proper guardrails, organizations face serious threats to their brand reputation, domain health, and even compliance standing. The problem isn't AI itself, but rather "AI coupled with reckless automation" that floods inboxes with content that lacks genuine value. As email service providers like Google and Microsoft respond with increasingly aggressive spam filters, even legitimate messages from trusted senders are getting caught in the crossfire.The solution isn't abandoning AI but reimagining how we use it. While many AI tools promise to remove humans from the loop, Saeed argues for bringing them back in through thoughtful collaboration between humans and AI agents. This approach combines the best of both worlds—AI's ability to analyze vast datasets and humans' talent for building authentic relationships.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

This week on Revenue Rehab, Brandi Starr is joined by Leah Russo, a veteran marketing and rev ops executive and founder of Novara, who believes “treating ops like a cleanup crew is killing your go-to-market”—and she's ready to prove it. In this episode, Leah challenges the widespread practice of sidelining marketing and revenue operations, arguing that only by giving ops an equal seat at the table can companies unlock faster, more scalable, and burnout-free growth. By exposing the cost of reactive ops and sharing playbook-shifting strategies, Leah makes the case for why it's time revenue leaders stop seeing ops as tactical support and start leveraging them as true growth architects. Is it time to rethink your approach, or will you change her mind?  Episode Type: Problem Solving  Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Why Treating Ops as a Cleanup Crew Is Broken [05:21]  Leah Russo boldly asserts that the biggest myth in go-to-market is viewing operations as an afterthought or “cleanup crew.” She challenges the conventional wisdom that strategy comes first and ops simply executes, arguing, “when you build without your ops team in the room, you're not really moving fast... you're actually moving blindly.” Brandi Starr pushes for practical ways to elevate ops, spurring debate on where the real strategic value of ops lies.  Topic #2: Ops as Strategic Architects, Not Order Takers [07:38]  Leah Russo reframes operations as critical “architects” of scalable growth, rather than mere tactical support. She insists that modern ops leaders understand both the back-end structure and front-end goals: “Ops isn't a band aid. Ops is truly your blueprint for scalable growth, but you have to treat it as such to get there.” Brandi challenges her with a “building a house” analogy, sparking discussion on how early ops involvement powers cleaner, faster execution and prevents costly rework.  Topic #3: Stop Hiring More Ops—Fix the Strategic Process [29:07]   Leah Russo contends that the default reaction to operational chaos—simply hiring more ops staff—is misguided. “They hire more ops people to clean everything up faster instead of changing how they strategically plan,” she states, urging leaders to overhaul their approach and involve ops early. The debate zeroes in on practical actions: bringing ops into strategy meetings and empowering them to identify root issues before launching new initiatives.  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “They hire more ops people to clean everything up faster instead of changing how they strategically plan.” – Leah Russo  Why It Fails: Simply adding more operations staff treats ops like a reactive cleanup crew rather than addressing the root issue—poor planning and lack of early involvement in go-to-market strategy. This results in inefficiencies, repeated fixes, burnout, and a failure to build scalable, sustainable processes that drive predictable revenue growth.  The Smarter Alternative: Instead of reacting with more headcount, companies should bring ops into go-to-market strategy discussions from the start. Treat ops as architects who help sequence priorities, identify potential pitfalls, and architect scalable solutions—ensuring the revenue engine is set up right the first time and reducing the need for expensive, disruptive fixes later.  The Most Damaging Myth  The Myth: “Ops is an afterthought, right. That we're here to clean up the mess once your strategy's already been put in place.” – Leah Russo  Why It's Wrong: When companies treat operations as a post-strategy cleanup crew, they believe they're moving fast, but in reality, they're going blindly. This reactive approach slows down execution and leads to preventable mistakes, inefficiencies, and burnout, ultimately undermining the effectiveness of the entire go-to-market strategy.  What Companies Should Do Instead: Involve your ops team early in the strategic planning process. Treat operations as true architects of scalable growth by giving them a seat at the table from the start—ensuring that plans are executed in the right order, with the right people, and built to scale without costly rework.  The Rapid-Fire Round Finish this sentence: If your company has this problem, the first thing you should do is _ “Stop treating ops like the help and start treating them like architects.” – Leah Russo  What's one red flag that signals a company has this problem—but might not realize it yet? “When ops is the last to know but the first expected to actually clean it up.”  What's the most common mistake people make when trying to fix this? “They hire more ops people to clean everything up faster instead of changing how they strategically plan.”  What's the fastest action someone can take today to make progress? “Bring ops into your next go-to-market strategy meeting and ask them what's broken before you decide what's next—and listen.”  Buzzword Banishment  Buzzword Banishment: Leah's buzzword to banish is "hustle." She dislikes this term because it has created a mindset where speed is prioritized above all, leading organizations to act reactively, often at the expense of careful strategy. Leah argues that the hustle mentality leads to burnout and reactive operations, which ultimately undermines go-to-market efforts; instead, she believes teams should focus on aligning strategy and execution in the right order, with operations involved from the outset.  Links:  LinkedIn: https://www.linkedin.com/in/leahrusso/   Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live    

Text us your thoughts on the episode or the show!Ever wondered why your marketing data isn't delivering the insights you need? The answer lies in what Nicole Alvarez calls "the ugly work" – those essential but unglamorous tasks that create the foundation for beautiful marketing results.In today's episode, Nicole, a Solutions Architect at ClearPivot with a fascinating background in psychology and cognitive science, explains why field audits, permission sets, and process documentation deserve more attention. Drawing from her experience across multiple industries, she reveals how these behind-the-scenes elements enable the exciting, visible outcomes that marketing teams celebrate.We explore a powerful technique for demonstrating the value of data cleanup – building reports with bad data to show stakeholders why investment in data quality matters. When executives see inaccurate reports that don't reflect business reality, they better understand why dedicating resources to "boring" operational work is essential. Whether you're struggling to maintain clean data, communicate the value of operations work to executives, or simply looking to improve your marketing systems, this episode offers practical wisdom from seasoned professionals. Subscribe to OpsCast for more insights on the critical work that happens behind the scenes in successful marketing operations.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!Join us as we welcome back Garrath Robinson and first-time guest Sebastian Hidalgo from RevXcel for a deep dive into what it really takes to execute a go-to-market (GTM) strategy effectively today. Spoiler: it's not just about tactics or tools—it's about speed, trust, and team unity.Garrath and Sebastian challenge the old playbook of siloed teams and rigid strategies, and instead offer practical insights into how GTM execution needs to evolve to match buyer behavior and internal team dynamics. From sales being the true face of the brand to using frameworks like STRIKE and SWAT to stay agile, this conversation is packed with hard-earned lessons and bold takes.

What's up everyone, today we have the pleasure of sitting down with Moni Oloyede, Founder at MO Martech. Summary: Your buyers can't remember why they bought from you, our brains physically can't store that information correctly. But we've built elaborate attribution systems pretending otherwise. Moni helps us understand why we need to stop crediting random touchpoints and start measuring how effectively each content piece performs its specific job in moving people through your funnel. We also cover why not all marketing activities need to drive revenue, why you shouldn't ditch ideas just because you can't track them and why GTM engineering is just job title inflation. About MoniMoni started her career at Sourcefire, a cybersecurity company where she dabbled in everything from Eloqua, Salesforce and AdwordsShe shifted to the agency world and joined a revenue marketing agency and later a growth consultancyShe went back in house in cybersecurity where she would spend the better part of 5 years becoming a Director of Marketing InfrastructureToday Moni (moo-nee) is the founder of MO Martech where she teaches and runs workshops to help business that struggle with marketingMost Tech Stacks Are Stitched With Duct TapeBorn in the prehistoric age of marketing automation, Moni witnessed marketing technology evolve from early concept to tablestakes. Her first employer, a cybersecurity company, maintained such intimate ties with Eloqua that they earned a literal place in the vendor's office. "I cut my teeth in the early days of lead scoring and nurturing, like all those concepts were new," she recalls. While most marketers today inherit established systems, Moni helped build the prototype.Those early days bristled with raw technological potential. Her CMO burst back from a conference, wide-eyed about "this new thing called the Cloud." Marketing teams fumbled through uncharted territory, concocting solutions with no rulebook. Moni found herself repeatedly cast as the test subject for nascent concepts:* Early lead scoring algorithms that barely understood buyer intent* Rudimentary nurture campaigns that seem prehistoric by today's standards* Primitive ABM approaches before the category even existed* First-generation dynamic content that barely qualified as "dynamic"Her technical immersion might have continued indefinitely, but a pattern emerged across agencies and client engagements. The technology consistently underdelivered on its promise. "We seem to get to a point and then we can't ever get to the promise," she explains. The gap between vendor slideware and actual results remained stubbornly unbridgeable regardless of budget size, team composition, or technical architecture.This revelation propelled Moni toward the marketing roots beneath the technology. She uncovered the industry's dirty little secret: nobody has their marketing technology working smoothly. Not even close.> "Everybody always thinks that other people's tech stacks are perfect. You attend webinars and listen to podcasts and think, 'oh my gosh, that brand has it all figured out. Why don't I have it figured out?'"Pull back the curtain on these supposedly perfect marketing technology implementations and you'll discover chaos. That Fortune 500 company presenting their "integrated customer journey orchestration"? They can't even track basic lead conversion properly. That unicorn startup showcasing their "AI-powered personalization engine"? Most of their segments contain default content. The larger the company, the more chaotic the implementation. "The bigger the company, the more mess it is," Moni confirms. "It's more duct tape and glue and just hobbled together things."Marketing technology works as an amplifier, not a miracle cure. "Technology is not automagical," Moni states bluntly. "It can only do so much, and if the marketing's bad, the technology is not going to fix that." Her journey from tech specialist to marketing strategist stems directly from this understanding: fix the foundation first.Key takeaway: Stop comparing your messy marketing stack to the sanitized versions presented at conferences. Even the most sophisticated enterprises run on cobbled-together systems and manual workarounds. Focus first on creating marketing that resonates with real humans, then apply technology selectively to amplify what already works. You'll save yourself the frustration of trying to automate broken processes while building something sustainable that actually delivers results.The Marketing Ops Identity ParadoxMarketing operations professionals inhabit a peculiar career limbo. You build the systems that power modern marketing, yet find yourself trapped by your own expertise. Moni, a 16-year marketing veteran, captures this frustration perfectly: "For at least 10 years I've been doing my damnedest to try to run away from marketing ops, and it won't let me go."> "No matter what I do, I can't get away from it even though I've tried forever."This career quicksand pulls you back each time you attempt to climb out. Your specialized knowledge becomes both your superpower and your career ceiling. While executives strategize future campaigns in boardrooms, you transform their whiteboard sketches into measurable reality. The truth? Marketing strategy without operational execution amounts to wishful thinking on a slide deck.The operational brain works differently. You see systems where others see individual campaigns. You spot integration failures where others blame the platform. Your value comes from this unique perspective—connecting dots across the marketing ecosystem that others don't even know exist. Moni describes this experience viscerally: "There's so much nuance into making it work that they don't get or understand unless you're in it or have that historical knowledge."Marketing ops professionals often bear the weight of accountability without corresponding authority. When campaigns fail, executives look to you for answers. As Moni explains, "Since you're responsible for the results and the analytics, you feel like it's on you. When it doesn't happen, they come to you." This creates immense pressure: "You feel that pressure and it's like, 'but you gave me a crappy campaign that doesn't have good messaging and doesn't make sense to anybody. I'm not a magician.'"Rather than fighting this identity, Moni transformed it into something bigger. She embraced her role as a "marketing educator" focused on teaching fundamentals to a generation that reduces marketing to:* Getting attention* Creating content * Generating leads"That's the result," she argues. "That's not what marketing is." This educational perspective allows her to leverage her operational expertise while addressing systemic issues in marketing practice.Key takeaway: Your marketing operations expertise gives you unique system-level insights nobody else possesses. Stop trying to escape this identity. Instead, use your operational knowledge to command respect by translating technical realities into business language executives understand. Create clear boundaries around what technology can and cannot solve. When handed unrealistic expectations, respond with specific prerequisites for success. Your value comes from connecting strategy with execution; making you the bridge that transforms marketing from theory into measurable results.Stop Crediting Random Marketing Assets For ConversionsThat gnawing feeling you get when reviewing complex attribution reports should be trusted.. Your instincts know something your dashboards don't. Moni cuts through years of marketing dogma with a refreshingly brutal assessment: "I thi...

Text us your thoughts on the episode or the show!Feeling swamped by marketing operations busy work?AI-powered automation can help you reclaim your time — but knowing what's real versus hype isn't easy.In this episode, Tarun Arora, a marketing tech veteran and founder of RevCrew, explains how AI goes beyond traditional rule-based automation by handling tasks that require human judgment. He shares how "agentic AI" systems act like virtual team members — making decisions, managing your tools, and only checking in when needed.You'll hear real-world examples, from inbox management and campaign optimization to audience selection, showing how AI can eliminate busy work and free you up for more strategic projects.Tarun also offers practical advice on where to start: focus on your biggest needs first, test real use cases, and remember — this is just mile one.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

In this episode of the RevOps Hero Podcast, host Chris Strom sits down with Jacqueline Freedman of Monarch Advisory Partners and former Marketing Ops leader at Grammarly and WeWork, to dive deep into the strategy, planning, and execution of in-person events as part of your marketing operations.Together, they unpack:✅ Why in-person events are regaining importance in today's remote-first world✅ How to align sales and marketing before, during, and after your event✅ What types of events (from CABs to fireside chats) work best and why✅ Tools and tech stacks for tracking attendance and engagement✅ How to define success through metrics like pipeline generation and incremental impact✅ Pro tips on campaign setup, reporting, and segmentation in systems like Salesforce and HubSpot✅ What not to do in post-event follow-up (hint: don't blast your attendee list to sales)Whether you're planning your first executive dinner or scaling a multi-city roadshow, this episode is packed with practical guidance to help your team turn in-person events into measurable marketing wins.

Text us your thoughts on the episode or the show!When your marketing team needs to produce thousands of content pieces each month, the operational challenges can become overwhelming. In this eye-opening conversation with Satej Sirur, founder and CEO of Rocketium, we explore the emerging field of Creative Operations and how it's transforming how enterprise brands manage their content production.Satej shares how his "pet project" evolved into a platform that now helps performance marketers and creative teams work more efficiently together. We unpack the fundamental tension between creative expression and performance optimization - a struggle familiar to anyone who's tried balancing brand guidelines with marketing results.The most fascinating insights come when we discuss what makes creative content perform well. While marketers claim to be data-driven, few have systematically analyzed which creative elements drive results. Should your logo be larger in awareness campaigns? Does showing a product outside its packaging perform better than inside? Most decisions rely on gut feelings rather than data. Rocketium changes this by extracting creative attributes and correlating them with performance metrics to identify winning patterns.For organizations producing high volumes of content (2,000+ pieces monthly) with substantial teams (10+ members) and significant ad spend ($5-10M minimum), Creative Ops solutions offer a way to eliminate repetitive tasks and focus on strategic decisions. Satej emphasizes that technology alone isn't enough - implementing these solutions requires a cultural shift toward data-informed decision-making while still respecting creative expertise.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Bethany Prettyman is the Senior Director of Marketing Operations at Huntress, a cybersecurity company specializing in managed detection and response solutions for small and mid-sized businesses. With a robust background in strategic operations, she leads initiatives that enhance marketing efficiency and drive growth. Bethany's leadership ensures that Huntress's marketing strategies effectively communicate the company's mission to protect underserved organizations from cyber threats. In this episode… The traditional B2B marketing funnel might be doing more harm than good. In an era of complex buyer journeys and intent-driven decisions, is it still realistic, or even useful, to imagine prospects moving through neat, linear stages? What if the funnel model we've relied on for decades is actually leading marketing ops teams astray? According to Bethany Prettyman, a seasoned expert in marketing operations and data-driven strategy, the funnel is no longer linear, it's a loop. She highlights how today's B2B buyers bounce between channels, revisit research, and often re-enter the journey post-purchase, making linear tracking obsolete. The result? Misaligned attribution models and missed opportunities to optimize real engagement. Bethany explains that the obsession with MQLs is outdated and that teams should instead prioritize intent and velocity, focusing on signals that indicate purchase readiness rather than arbitrary lead scores. This mindset shift not only improves conversion but also strengthens alignment with sales. In this episode of the Revenue Engine Podcast, host Alex Gluz speaks with Bethany Prettyman, Senior Director of Marketing Operations at Huntress, to discuss why the traditional B2B funnel is broken. They explore why loop-based models better reflect today's buyer behavior, how attribution should evolve, and the dangers of tech bloat in marketing stacks. Bethany also shares her agile approach to reporting and how to bridge gaps between sales, marketing, and finance.

Text us your thoughts on the episode or the show!What does it take to elevate marketing operations from a technical support function to a strategic business driver? AJ Driscoll reveals how understanding product marketing fundamentals transformed his career trajectory from system administrator to co-leader of an entire marketing department.The journey begins with a data-driven approach to validating and refining ideal customer profiles (ICPs). Rather than accepting conventional wisdom about target markets, AJ demonstrates how combining quantitative analysis with qualitative research creates powerful insights that sales teams can actually use. He walks us through his methodology for evaluating historical win rates, customer demographics, and industry trends to identify where businesses should focus their efforts.Most remarkably, AJ shares his unique philosophy on cross-functional collaboration. "My job is to help other people be better at their jobs," he explains, detailing how this service-oriented mindset helped him build relationships throughout his organizations. From creating automated alerts for sales teams to designing ROI tracking systems with finance, these collaborative efforts eventually earned him company-wide recognition typically reserved for top salespeople.For marketing operations professionals looking to expand their impact, AJ offers practical advice on developing business intelligence skills and becoming industry experts. He shares how new AI tools have accelerated the research process, allowing ops professionals to quickly gain domain knowledge that enhances their strategic contributions. The combination of technical expertise, product marketing understanding, and collaborative spirit creates the foundation for a marketing operations professional who can truly drive business success.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!Marketing leaders face a painful dilemma: they need to prove their impact through data, but marketing data is notoriously messy compared to the cleaner, more discrete data available to sales and finance teams. This gap creates what Eric Westerkamp, CEO of CaliberMind, calls a "data dumpster fire" that marketing operations professionals must somehow transform into credible reporting.Drawing from 20 years of executive leadership experience spanning sales and entrepreneurship, Eric offers a refreshingly practical perspective on how marketing teams can build trust in their data and storytelling. Rather than attempting to fix all data quality issues before beginning reporting initiatives, he advocates starting small with specific reports that deliver meaningful insights. This approach allows teams to identify which data elements need fixing while simultaneously delivering value.The conversation explores how marketing operations teams can effectively normalize data across systems, enabling consistent reporting even as organizations migrate between platforms or evolve their naming conventions. Eric shares a striking example where analysis of 1,800 job titles revealed that 80% were unique variations of essentially the same titles—a common challenge that undermines segmentation and reporting efforts.The episode also examines how AI is revolutionizing marketing operations. While AI tools may struggle with complex calculations, they excel at transforming buyer journey data with thousands of touchpoints into credible stories. Organizations embracing these capabilities are gaining significant efficiency advantages, with SDRs able to cover 20% more accounts and marketing teams generating insights faster than competitors.Whether you're a marketing operations professional struggling to build reporting credibility or a CMO needing to better demonstrate your team's impact, this conversation provides actionable guidance for taming your data dumpster fire and transforming it into powerful, trusted insights that drive business decisions. Connect with Eric Westerkamp on LinkedIn or visit calibermind.com to learn more about building marketing data you can trust.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!What happens when all your digital breadcrumbs—personal emails, professional accounts, device IDs, and physical addresses—get connected into a single identity? Jeremy Katz, SVP of Product Solutions, Identity and Data at Merkle, takes us deep into the fascinating world of identity resolution and first-party data.Starting with his unconventional path from English major to data analytics leader, Jeremy shares the pivotal moments that shaped his understanding of how organizations can build comprehensive customer views. He breaks down complex concepts like identity graphs, customer data platforms, and the technical challenges of defining seemingly simple terms like "customer." Through real-world examples from his experience implementing enterprise-wide customer data hubs, Jeremy illustrates how companies struggle with and ultimately solve the puzzle of connecting fragmented customer information.Looking toward the future, Jeremy identifies emerging trends that will reshape how organizations manage and leverage identity—from AI-driven audiences and synthetic data to retail media networks and data collaboration through clean rooms. Whether you're a marketing operations professional trying to implement a CDP or a business leader trying to understand the strategic value of your first-party data, this episode offers crucial insights into one of marketing's most foundational yet complex challenges.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

What's up everyone, today we have the pleasure of sitting down with Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Summary: Marketing operations power organizational change through deep system understanding. Danielle reveals how strategic operators transform corporate landscapes by mapping intricate human networks, turning complex bureaucracies into adaptive innovation platforms. Her approach reconstructs marketing from a tactical function into a critical strategic driver, where understanding organizational dynamics becomes the primary method of creating meaningful business transformation.About DanielleDanielle started her career at a big ad agency in NYC before trying marketing at all sorts of different places like b2b media, financial education and brand reputation intelligenceShe spent time as a Senior consultant at a boutique agency and also freelanced as a Marketo specialistShe became Director of Marketing Ops at one of the top cancer hospitals in the US and later VP of Marketing Ops at CIT Bank where she led a big MAP transformationToday Danielle is Director of Martech and Operations at Goodwin (a global law firm), where she manages of team of 16 that includes web, CRM, Ops, Email and Solution ArchitectHow to Defeat Enterprise Inertia with Tactical Marketing Ops StrategiesMarketing ops in enterprise moves like molasses compared to SaaS startups—and Danielle has the battle scars to prove it. After years in consulting, she deliberately jumped into the enterprise arena, not despite its notorious sluggishness but because of the massive internal transformation potential. "The reason I pivoted into large enterprise was because it's an opportunity to sell innovation internally, but also get paid," she explains with refreshing candor.You face a completely different animal when implementing martech in a 4,000+ employee organization. Your job morphs into part-marketer, part-internal lobbyist:Finding the hungry change-makers scattered across departmentsBuilding coalitions with colleagues who crave efficiency Selling the vision repeatedly to overcome institutional inertiaImplementing solutions that feel revolutionary in environments resistant to changeThe satisfaction comes from moving mountains that seemed immovable. Tech startups already expect and fund scaling technologies—the path glows with green lights. Enterprise paths bristle with red tape and "we've always done it this way" roadblocks.Danielle's enterprise journey reads like a marketing ops fairytale gone rogue. "My three enterprises was like Goldilocks," she laughs. Memorial Sloan Kettering, despite its prestigious reputation, crawled at a pace that drove her to distraction. "It took us six months to put a preference center up. This is way too slow." The bed was too soft. CIT offered more speed but lacked investment for sustained growth. The bed was too hard.Then came Goodwin, where the legal industry's appetite for evolution aligned with her expertise. Fresh leadership—a new COO and chairman committed to "running business with data and intelligence"—created fertile ground for her marketing ops vision. This bed was just right. The transformation feels electric precisely because legal firms typically move at glacial speeds.You'll recognize the right enterprise fit when leadership actively hungers for data-driven decisions rather than merely talking about them. Words matter less than resource allocation and willingness to disrupt comfortable patterns.Key takeaway: Map internal influence networks, document wins with leadership-valued metrics, and secure early budget control. Build a six-month roadmap of small victories that advance your larger vision without triggering organizational resistance. Treat internal stakeholders as customers by selling efficiency improvements as competitive advantages.Why Enterprise Martech Can Be as Fun as Tech StartupsEnterprise martech gets a bad rap for being outdated and slow. "Legacy enterprise tools-ish," as the skeptics call platforms like Microsoft Dynamics and Marketo. But this surface-level dismissal misses what actually happens inside regulated industries. Danielle dismantles this misconception with the calm precision of someone who's lived both worlds. "Being in a healthcare organization, being at a bank, do you really want to put your data out there for anyone to grab?" It's a practical question that trendy martech vendors conveniently sidestep.> "The banks and even some financial institution clients have had data lakes and orchestration systems in place for over two decades. This is old hat for them and just new for the tech world."Regulated industries pioneered data intelligence while today's "innovative" startups were still in diapers. "The banks and even some financial institution clients have had data lakes and orchestration systems in place for over two decades," Danielle points out with a hint of amusement. "This is old hat for them and just new for the tech world." The irony stings: what passes for cutting-edge today has been standard operating procedure in banking since before most SaaS companies existed. These industries understood customer behavior, engagement patterns, and product usage long before "customer journey orchestration" became a conference buzzword.The real enterprise challenge isn't technological capability—it's processing time. When vendor onboarding takes nine months and you need a solution in six, you return to established platforms with comprehensive portfolios. Danielle's experience with an event scanner technology purchase illustrates this perfectly: "We started the process in 2019 and ended it in mid-2020. It took us almost a year to process that." During that implementation period, the vendor was acquired by another company! You face two options:Wait patiently through lengthy security reviews for innovative toolsExpand usage of already-approved enterprise platformsAccept that this gatekeeping prevents wasteful impulse purchasesAcknowledge that crucial tools still eventually make it throughMicrosoft Dynamics gets unfairly maligned in this "latest and greatest" obsession. Danielle's first experience with the platform revealed unexpected advantages: "Working with an organization that still programs and builds from their own code is pretty awesome." With native integrations, consistent data across systems, and direct connections to BI reporting through Fabric, Dynamics eliminates the integration headaches that consume marketing operations teams. No more asking, "Why is this in Salesforce but not in Marketo?" The data lives in one cohesive environment.Key takeaway: Master enterprise martech by: (1) Ruthlessly audit system integration points, recognizing each connection as a data vulnerability and maintenance challenge. (2) Distinguish between product limitations and implementation failures by testing workflows across deployments. (3) Create a security-first evaluation matrix scoring tools on compliance, data isolation, and authentication before considering features. Transform security constraints into competitive advantages that protect data and career.Building Martech Stacks That Solve Actual Business ProblemsEnterprise martech builds differently—forget your perfect-world stack exercises. While workshop participants happily connect hypothetical Salesforce instances to Outreach in frictionless diagrams, real enterprise teams face vendor mandates and security roadblocks that crush agility. "You can't really just connect to this," as the stark reality goes. Danielle brings refreshing clarity to this enterprise constraint, flipping perceived limitations into p...

Text us your thoughts on the episode or the show!The modern job hunt is broken—but Ryan Murphy, Managing Partner at UpfrontOps, has cracked the code. After being forced to resign from his position during a cross-country move, Ryan found himself frantically applying to hundreds of jobs with zero responses. Through experimentation and insight from HR professionals, he developed a revolutionary approach that transformed his results from 0% to a 50% interview rate.He reveals why most job seekers fail before they begin. Your resume likely scores terribly with Applicant Tracking Systems (ATS), the digital gatekeepers rejecting your applications before human eyes ever see them. The solution isn't just tweaking your resume—it's understanding the psychology of hiring managers and the hidden mechanics of job platforms like LinkedIn. Ryan shares the exact strategy for optimizing your resume for ATS using JobScan.co, how to craft personalized connection messages that bypass premium LinkedIn requirements, and the precise phrase to use in interviews to discover a position's true salary range before revealing your expectations.Ready to transform your job search? Whether you're currently looking or preparing for future opportunities in marketing operations, these battle-tested techniques will give you a significant advantage in a competitive market. Connect with Ryan at UpfrontOps.com to learn more and access templates that have helped professionals secure immediate salary increases and land roles they love.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Topping interviews Ron Gaines who is the Digital Transformation & Marketing Ops leader at Sunbelt Rentals. Learn about Ron's unique story from installing, building out and teaching companies about enterprise CRM tools to diving into the world of marketing and analytics for enterprise IT companies, and learning how to help clients leverage data to improve the customer experience. Also tune in to hear about some of Ron's hobbies such as high octane sports cars and mentorships. The Topping Show is sponsored by Topping Technologies & ExpressVPN. Protect your online privacy https://www.xvuslink.com/?a_fid=toppi... also if your business needs IT assistance you can reach Topping Technologies at sales@toppingtechnologies.comFor all your business IT needswww.toppingtechnologies.comFree Flamethrower with every IT purchasehttps://toppingtechnologies.com/flamethrower

Text us your thoughts on the episode or the show!Ever feel like your marketing data is giving you half-truths? You're not alone. In this eye-opening conversation with Dan McGaw, founder and CEO of UTM.io, we dive deep into the critical but often overlooked foundation of all marketing attribution: UTM parameters and proper data governance.We explore the real challenges marketing ops professionals face in implementing consistent UTM parameters across global organizations. Dan shares practical insights on how to transform your approach from the ubiquitous "UTM spreadsheet" to more robust systems that enforce taxonomies and ensure data quality. His advice comes with empathy for the marketing ops professionals caught between demanding VPs and busy campaign managers who "just want to get their job done."Whether you're struggling with attribution models, considering a CDP, or simply trying to bring order to chaotic UTM parameters, this episode offers practical wisdom from someone who's seen it all. Dan's parting advice? Start with a spreadsheet to solve 85% of the problem, then iterate until you're ready for specialized tools. It's a refreshing reminder that sometimes the simplest solutions lay the groundwork for sophisticated attribution strategies.Ready to bring order to your marketing attribution? Listen now and discover the power of proper data governance.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI AgentsExplore how easy AI can be with Forwrd.ai for Marketing OpsBuild AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster. Support the show

Text us your thoughts on the episode or the show!The landscape of video production has undergone a seismic shift over the past decade. What was once a straightforward process of creating a single, polished piece of content has evolved into a complex ecosystem where every production must function across multiple platforms while maintaining its emotional impact.In our conversation with Christian Schu and David Siciliano, two veteran video producers working with major brands across continents, we explore how the fundamentals of video marketing have transformed. Christian, who creates content for high-end audio brands like Focal, Naim, and Bang & Olufsen, and David, who manages production for everything from performance marketing to major brand campaigns, share their perspectives on what makes modern video content effective.The most surprising revelation? Today's successful video producers think of themselves primarily as marketers rather than filmmakers. Both guests describe at length how understanding marketing strategy, target audiences, and desired outcomes has become essential to their work. As David puts it, "Your marketing budget is your video budget" – highlighting how completely these disciplines have merged. Christian adds that while technical aspects matter, ultimately "the product doesn't matter – it must be good, but anything besides that is only emotion."Whether you're a marketing professional collaborating with video teams or simply curious about how modern video content comes together, this episode offers valuable insights into the evolving relationship between storytelling, marketing strategy, and technical production. Listen now to discover why emotion trumps features and how your marketing content can benefit from a filmmaker's perspective.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI AgentsExplore how easy AI can be with Forwrd.ai for Marketing OpsBuild AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster. Support the show

Text us your thoughts on the episode or the show!In a dynamic exploration of the intersection between sales and marketing operations, we dive deep into the journey of Kanwal Ibrahim, a seasoned Marketing Operations Manager at OffSec. Her background in sales armed her with unique insights that many marketing professionals may overlook. Kanwal shares pivotal lessons she learned as she transitioned into operations, emphasizing the importance of understanding the sales funnel and the customer journey.Listeners will discover how data transparency informs better strategic decisions, highlighting the vital connection between sales and marketing. With her experience, Kanwal illustrates the necessity of fostering collaborative relationships across teams, ensuring effective communication that leads to aligned objectives. By unpacking her approach to process optimization and structure, Kanwal offers a roadmap for those aiming to enhance their marketing efforts.Moreover, she illustrates the significance of being open to feedback, a lesson that transcends the boundaries of sales and marketing. Whether navigating through CRM systems or understanding metrics, her perspective serves as a guide to help listeners refine their operations strategy. This episode is a must-listen for professionals at all levels looking to bridge the gap between sales and marketing operations. Share your thoughts with us on social media or subscribe for more insider insights!Connect with Kanwal Ibrahim on LinkedIn hereEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI AgentsExplore how easy AI can be with Forwrd.ai for Marketing OpsBuild AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster. Support the show

Text us your thoughts on the episode or the show!Join us for an enlightening conversation with Anna Tumanova, the Events Marketing Lead at Gorgias, as we unravel the complexities of managing large-scale events. With her impressive track record of orchestrating over a thousand events, Anna offers a unique perspective on how to elevate brand presence through strategic event marketing. From the grandeur of Gorgias Connect to small-scale dinners designed to test new markets, Anna reveals the secrets behind Gorgias's diverse event portfolio and their pivotal role in market expansion.Explore the meticulous details that go into making each event a success, from choosing the perfect venue in an unfamiliar city to the surprising impact of comfortable flooring on booth foot traffic. Anna shares her insights on how the goals of these events—be it lead generation, customer engagement, or brand enhancement—have evolved over time. Discover the financial wizardry behind budget allocations and how Gorgias tailors events to cater to various stakeholders, ensuring not just customer acquisition but also solidifying existing relationships.Peek behind the curtain to see how Anna and her team keep their event operations seamless and efficient. Learn about their process of using dedicated Slack channels for event requests, Asana for logistical management, and how tools like HubSpot and lemlist optimize marketing operations. This episode is a treasure trove of insights for marketing and MarTech professionals eager to automate and personalize event communications, drive engagement, and precisely measure success. Anna's expertise is sure to inspire and equip you with strategies to take your event marketing to the next level.RSVP for Anna's upcoming webinar series hereFind Anna on LinkedIn hereEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI AgentsExplore how easy AI can be with Forwrd.ai for Marketing OpsBuild AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster. Support the show

Text us your thoughts on the episode or the show!Unlock the secrets of harnessing energy for personal and professional success with our special guest, Carrie Fabris, founder and Chief Reframer of CareerFrame. Together, we redefine the concept of Return on Energy (ROE), offering a fresh perspective on how to evaluate the energy we invest in our daily tasks. Discover Carrie's insightful four-step approach to ROE, which will help you verify feelings, pinpoint impact, balance costs, and make decisive actions about whether to continue or drop certain tasks. By embracing tools like Clifton StrengthsFinder and Myers-Briggs, Carrie highlights the profound effect energy levels can have on decision-making and team dynamics.Shift your focus away from immediate satisfaction toward long-term achievements. Through engaging discussions, we explore the growth mindset, resilience, and courage required to tackle tasks that demand energy without quick rewards. Our conversation delves into the cultural penchant for instant gratification and offers strategies to maintain focus on long-term objectives. Learn how the RPM framework—result, purpose, and massive action—can guide you toward patience and steady advancement, ensuring your energy is well-invested for future gains.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI AgentsExplore how easy AI can be with Forwrd.ai for Marketing OpsBuild AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster. Support the show

Text us your thoughts on the episode or the show!Join us as we unravel the transformative power of AI in business with Kobi Stok, the visionary entrepreneur behind Forwrd.ai. Discover how his journey from WalkMe to launching Forwrd.ai is reshaping the landscape of data science automation. This episode promises insights into how AI can act as a team of data scientists, empowering businesses to turn complex data into clear, actionable strategies and enhanced performance. Kobi provides an insider's view into current challenges and solutions, highlighting the need for accessible tools that revolutionize decision-making processes.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI AgentsExplore how easy AI can be with Forwrd.ai for Marketing OpsBuild AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster. Support the show

Not many people make it to VP of Marketing Operations—Kimi Corrigan has done it twice. In this episode, she shares her journey from marketing coordinator to leading marketing ops at companies like Duo Security, Cisco, Wiz, Expel, and DataRobot. We dive into what it really takes to reach VP level, how to position yourself for leadership, and why marketing ops pros should start asking for that title.Kimi also gets real about the challenges of scaling teams, navigating internal politics, and balancing the tactical with the strategic. We talk about how marketing ops has evolved, the role of data and strategy, and why building strong cross-functional relationships is just as important as knowing your way around a tech stack.If you're a marketing ops pro wondering what's next in your career—or how to level up—this one's for you.About Today's Guest With over 19 years in marketing operations and leadership, Kimi Corrigan thrives on optimizing marketing strategies for efficiency and effectiveness.Kimi has held marketing ops leadershiop roles at Duo Security, Cisco, Wiz, Expel, and DataRobot.https://www.linkedin.com/in/kimicorrigan/Key Topics[00:53] - How Kimi got started in marketing operations[03:04] - Early-generation marketing automation[05:54] - How you know if MOPS is working well[10:11] - Navigating people and organizational problems[16:51] - Becoming a VP Marketing Ops[22:31] - Operations and strategy [33:47] - Composable stacks vs. suites[37:51] - MOPS team structure[39:50] - Planning cycleResource Links Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter

Text us your thoughts on the episode or the show!Unlock the secrets to building a formidable marketing operations function with insights from our expert guest, Deirdre Mahon. Deirdre, a trusted advisor in product marketing and growth, reveals the essential steps early-stage companies must take to set up their marketing operations for success. From selecting the right marketing automation system to establishing clear KPIs and fostering cross-departmental collaboration, she provides invaluable guidance to ensure your organization is on track. Deirdre also highlights the often-overlooked aspects like budgeting for tools and processes alongside campaigns, ensuring a well-rounded approach.As organizations expand, the transition from a generalist to a specialist model becomes crucial. Explore strategies for creating specialized teams to manage different stages of the sales funnel efficiently while avoiding potential pitfalls like inefficiencies and misalignment. Deirdre emphasizes the importance of clear communication and strategy alignment to maintain seamless operations and sustainable growth. Regular performance reviews become your best ally in deciding which strategies to pursue or discard, enhancing overall efficiency.The episode takes a transformative turn as we discuss the role of AI in modern marketing. AI tools like ChatGPT and MarkovMLcom are changing the game, automating repetitive tasks and enabling marketers to focus on strategic and creative endeavors. Discover how balancing AI capabilities with human intelligence can unlock new levels of innovation and productivity. With AI handling mundane tasks, marketers can shift from mass messaging to creating personalized, impactful campaigns. Join us in exploring these exciting possibilities and transform your marketing operations for the future.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

In this episode, we're joined by Jessi Eagan, Senior Manager of GTM Revenue Operations at Macabacus, to discuss her journey from marketing operations to leading RevOps as a team of one. Jessi shares how her diverse experience has equipped her to oversee the entire revenue lifecycle, from marketing automation to sales reporting. She also dispels common misconceptions about RevOps, highlighting its role in unifying marketing, sales, and customer success.

Text us your thoughts on the episode or the show!What if your marketing strategy could be supercharged by AI? Clemens Diemann, a leading AI growth consultant from Algomarketing, joins us to share his expertise on navigating the complex world of marketing operations. He brings to light the struggles marketers endure when relying on historical data and intuition, revealing how this pressure can lead to strategic decisions based more on hope than certainty. Clemens discusses the often daunting task of meeting ever-increasing targets and how running ad hoc campaigns without thorough analysis can strain marketing teams and lead to incomplete data-driven decisions.Clemens dives deep into the transformative role of predictive analytics and AI in marketing. He challenges traditional models like the MQL to SAIL to pipeline approach, which can flatten conversion rates when not integrated with a broader revenue operations strategy. By encouraging collaboration across teams and employing predictive analytics, marketing professionals can unlock significant improvements in campaign performance and sales funnels. Clemens illustrates this with a compelling case study from Cisco, showing how AI-driven insights can elevate sales team performance and foster better decision-making.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

Text us your thoughts on the episode or the show!Curious about how a fitness instructor transitions into a marketing ops powerhouse? Join us for a fascinating conversation with Jannelle Roscoe, the Associate Director of Digital Marketing and Marketing Systems at Lonza. Jannelle shares her unique journey from the world of fitness to mastering marketing operations, all while sticking to a budget. Her experience highlights the importance of customer-centric thinking, not only when engaging with external clients but also within internal teams. Her insights into customer journeys and motivations are must-hear lessons for anyone navigating the complex realm of marketing operations.In our discussion, you'll discover the power of continuous learning and humility in professional growth. Jannelle opens up about embracing new challenges and overcoming the fear of not knowing everything, striking a perfect balance between confidence and humility. We explore the importance of creating nurturing environments where newcomers can freely ask questions, seek guidance, and grow without unnecessary struggles. This approach not only fosters personal growth but also strengthens the marketing operations community by encouraging collaboration and shared experiences.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

Text us your thoughts on the episode or the show!Unlock the secrets to transforming your marketing strategies with the power of AI, featuring insights from Luke Crickmore of Algomarketing. Learn how artificial intelligence is not just a tool but a game-changer that elevates data analysis and campaign strategy to new heights. Luke shares his expertise on automating the mundane, freeing up time for creativity, and crafting more personalized marketing experiences that cut through the noise. Discover how AI empowers marketers to concentrate on what truly matters: interpreting data to make informed decisions and fostering innovation in their campaigns.Imagine a world where entire marketing campaigns are nearly complete with AI-driven insights, needing only the human touch to refine and finalize. That's the future we discuss, exploring AI's role in generating dynamic hypotheses for campaigns, moving beyond basic multivariant tests, and ensuring brand alignment through finely-tuned models. We delve into the crucial topics of intellectual property and data security, explaining how AI can enhance content creation while safeguarding brands' unique voices. Through our conversation, we paint a vision of a more efficient and effective marketing process, driven by AI yet validated by human expertise.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

Text us your thoughts on the episode or the show!Explore the journey from stage acting to marketing operations with Cory Huff, Marketing Operations Manager at Discogs, as he shares insights on storytelling, personalization, and emotional intelligence in marketing. The episode highlights collaboration and the nuances between B2C and B2B marketing environments.• Investigation of storytelling as a powerful marketing tool • Discussion on personalizing marketing messages • Examination of the transition from B2C to B2B marketing • Insights on data challenges within marketing operations • Importance of team collaboration in marketing execution • Role of emotional intelligence for marketers • Strategies for implementing change within organizationsLink to the book Team Habits: How Small Actions Lead to Extraordinary Results hereEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

Text us your thoughts on the episode or the show!What if AI could redefine the very essence of creativity and fulfillment in marketing? That's exactly what Yomi Tejumola, the visionary founder and CEO of Algo Marketing, explores with us. Imagine a world where marketers aren't bogged down by routine tasks but are instead empowered to tap into unprecedented levels of inventiveness and strategic thinking. With Yomi's insights, we discuss the rise of the "evolved marketer"—those who harness AI not just for productivity but as a catalyst for personal and professional growth.Picture your brain as a network of highways and dirt roads, where AI serves as the tool to pave new paths and break free from mental ruts. Together, we unpack how automation can free us from mundane processes, allowing marketers to focus on discovering innovative strategies and channels. This shift in mindset opens doors to expanded neuroplasticity and creativity, ultimately reshaping our approach to marketing and beyond. It's about harnessing technology to not just change how we work, but how we think.In the realm of team dynamics, we venture into the nuanced world of productivity and stress measurement with AI solutions. Yomi and I reflect on the initial hesitance teams may face when integrating new tools and the potential for AI to alleviate stress through predictive action recommendations. By streamlining tasks and aligning individual efforts with team goals, AI can transform workforce strategies into cohesive and effective operations. As we conclude, Yomi and I express our gratitude to our listeners, inviting you to contribute your thoughts and ideas for future episodes. Let's continue pushing the boundaries of innovation together.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

Text us your thoughts on the episode or the show!This episode dives into the dynamic realms of B2C and B2B marketing operations, highlighting their interconnectedness and the emotional versus rational appeals that differentiate them. Beth Horrigan shares her extensive career journey, emphasizing the importance of curiosity and collaboration across marketing sectors. • Discussion around pivotal career moments in marketing • Exploration of B2C emotional marketing vs. B2B rational marketing • Insights on campaign management and cross-team collaboration • Importance of technology and AI in marketing operations • Commonalities from the 2024 State of the MoPro report • Advocating for curiosity and knowledge-sharing across sectors Link to Adam Grant's podcast episode can be found here.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

This week Jeff sits down with Sara McNamara to explore how artificial intelligence is reshaping the way revenue operations teams work. They dive into how AI tools can enable sales teams to focus on high-impact activities and why cutting-edge tools alone won't drive results. Packed with actionable insights, this episode is a must-listen for leaders navigating budget constraints, growth challenges, and the rapidly advancing AI landscape.

Text us your thoughts on the episode or the show!Ever wondered how a podcast can thrive amidst chaos and unexpected interruptions? From fire alarms to lullabies, our journey with OpsCast over these past four years has been anything but ordinary. Born amidst the uncertainty of the COVID-19 pandemic, our podcast grew from a live talk radio concept to a platform for raw and unfiltered marketing operations discourse. We've shared laughs, learned from mishaps, and embraced the charm of unscripted moments, all while exploring the evolving intersection of marketing and technology. As we reminisce about our beginnings and the quirky anecdotes that have shaped our identity, we extend gratitude to our listeners and guests who have been part of this wild ride.Join us as we celebrate milestone episodes like "WTF is Marketing Operations" with Amy Goldfine and explore the profound impact our content has had on listeners' careers. The heartfelt stories of transformations and professional growth fuel our passion, even when analytics remain elusive. Encouraging personal and professional goal-setting, we look forward to new challenges and fresh insights in the year ahead. We also delve into the shifting trends in education, particularly the surprising decline in computer science applications, and how AI perceptions may be reshaping career paths in tech.The future of OpsCast promises exciting shifts as we aim to bring more B2C perspectives into our discussions, delve into personal narratives, and forge deeper community connections. Inspired by personal stories like those shared by Kyle Lacey, we're eager to explore the human side of professional journeys and offer spaces for shared interests beyond work. With an eye on both professional development and personal growth, we invite you to share your experiences, feedback, and ideas as we continue to evolve and expand our content. Here's to another year of unscripted moments, valuable insights, and meaningful conversations!Link to Building Effective Agents can be found here Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

Text us your thoughts on the episode or the show!Ever wondered how small to medium-sized businesses can harness the power of business intelligence without breaking the bank? Join us for an enlightening chat with Janet Gehrman, co-founder of Scoop Analytics, who reveals the untapped opportunities in marketing analytics designed specifically for SMBs. Discover Janet's journey in creating tools that make data integration and visualization more accessible, and how advancements like APIs are simplifying the user experience. As Janet shares her insights, you'll learn about innovative ways to streamline the BI process, overcoming challenges with evolving computing power and intuitive system design.We also dive deep into the critical role data snapshots play in strategic decision-making. Mere numbers can be deceiving without the proper context, and Janet explains why understanding the "why" behind KPIs is essential. With tools like Scoop, tapping into real-time data drilling becomes feasible, allowing businesses to navigate the ever-changing go-to-market landscape with flexibility and precision. It's not just about hitting targets; it's about understanding the questions behind those metrics and effectively managing the shifting data that influences everyday operations.Finally, we tackle the complexities of marketing attribution and the art of analytics storytelling. Janet guides us through the intricate world of demonstrating financial impacts in B2B marketing, where traditional tracking systems fall short. The conversation underscores the importance of aligning marketing strategies with broader business objectives and the power of storytelling in making data-driven insights resonate with stakeholders. By blending numbers with narrative, businesses can foster stronger credibility and trust, ultimately achieving a more cohesive path toward success.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

Text us your thoughts on the episode or the show!Unlock the secrets of a thriving startup culture with insights from Brendan Burke, Senior Marketing and Growth Manager at Baydin (Boomerang). Ever wondered how a company can successfully run 52 experiments in a year? Brendan reveals how Boomerang, a bootstrapped company since 2010, champions data-driven decisions and adaptability, creating an environment where ideas are tested quickly and inefficient ones are discarded without hesitation. His intriguing journey from politics to tech underscores the unexpected paths our careers can take, offering lessons in flexibility and growth.Explore the art of managing experimentation in product development as we dissect Boomerang's 2024 initiative using a modified RICE framework. With guidance from Boomerang's CEO, we shine a light on the meticulous process of refining a long list of potential experiments into actionable strategies, focusing on reach, impact, effort, and reversibility. Discover the power of minimizing bias through structured frameworks and how iterative testing can enhance user engagement, all while keeping the experiment list fresh with new ideas and insights.Finally, we dive into the world of marketing operations, discussing the critical role of specific metrics and the challenges of replicating results across different platforms like Gmail and Outlook. Learn about the surprising effectiveness of quick tests on seemingly minor details, and how unconventional strategies, like intentional misspellings in ads, can capture attention. We also highlight the importance of fostering a culture of experimentation that enhances collaboration, especially in remote work settings, where communication and team relationships thrive through continuous learning and adaptation.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!What happens when you blend the worlds of exercise physiology and marketing? Our latest episode features Leanne Dow-Weimer, a fractional marketing leader, who shares her unique journey from gym floors to executive offices. Leanne's story offers a fresh perspective on how personal training parallels marketing—it's all about understanding and motivating people. You'll learn how aligning marketing strategies with seasonal trends and focusing on sustainable, evidence-based approaches can lead to lasting success, avoiding the pitfalls of quick fixes. But that's just the beginning. We also tackle the often tricky balance between maintaining a profitable business and pursuing altruistic goals. Using insights from John Mackey's path with Whole Foods, we explore how understanding finance is crucial for social impact and growth. Leanne and I dive into the importance of financial literacy and effective communication in gaining stakeholder buy-in. We share strategies to discern which business ideas hold water, emphasizing the need to blend operational and financial insights for overall success.Finally, we unpack the essence of brand identity and the power of data-informed decision-making. With examples like Southwest Airlines, we highlight how a brand's core values permeate every aspect of the business, influencing everything from hiring decisions to customer service. We stress the importance of data literacy, advocating for meaningful storytelling with data rather than relying on raw numbers. This episode is a must-listen for anyone eager to understand the intersection of data, humanity, and marketing.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

To build a truly effective go-to-market strategy, you can't be everything to everyone—you have to find your focus. Start with refining your Ideal Customer Profile (ICP) by identifying the key personas, their unique pain points, and the challenges they're trying to solve. Then, align your messaging and tactics to resonate directly with their needs. Choose just two key channels to start—whether it's LinkedIn ads for B2B or industry events for networking—and focus on mastering those. It's not about doing it all—it's about doing it right, strategically and with purpose, to drive real, scalable results. - Heidi Hattendorf To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set.To grow revenue, companies must excel across four critical stages:✅Awareness: They must have heard of you✅Affinity: They must like you and believe you can solve their challenges✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:- Increased high-quality lead volume- Shortened sales cycles- Improved close ratesI'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

Text us your thoughts on the episode or the show!What if you could transform your business into a predictable revenue engine? Join us as we chat with Sean Lane and Laura Adint, the brilliant minds behind "The Revenue Operations Manual." Sean and Laura, who first teamed up during their days at Drift, share the incredible journey of crafting their comprehensive 80,000-word guide, meticulously organized using the operation professionals' favorite tool—spreadsheets! They discuss how their collaboration grew into an official partnership with a publisher, emphasizing the value of diverse perspectives in crafting a resourceful handbook for revenue operations professionals.Uncover the true nature of Revenue Operations (RevOps) as we redefine a concept often confused with Sales Ops. This episode highlights how RevOps unites marketing, sales, and customer success operations to create scalable business outcomes. Sean and Laura provide insights from their book on how RevOps professionals can enhance specialization and clarity within teams. They reveal strategies for planning, execution, and deriving insights that are essential for marketing and sales ops professionals to contribute effectively to their organizations.Explore the evolving landscape of operations roles and the mindset required to excel. Sean and Laura delve into the importance of creating more value than one's salary and the role of leadership in recognizing the unique contributions of operations professionals. Discover practical strategies for skill development and cross-functional collaboration, with tips on avoiding a victim mentality and embracing proactive learning. Connect with Sean and Laura on LinkedIn for further engagement and insights into the dynamic world of Revenue Operations.As mentioned in the episode: - the color coding exercise can be found here- Anyone interested in pre-ordering The Revenue Operations Manual can go here and use the code REVOPS20 for 20% off (or buy from any of your preferred booksellers here)!  Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

One of the biggest mistakes I see in B2B marketing is skipping foundational strategy for quick tactical wins. For example, companies might jump straight into running ads on LinkedIn or Google without first understanding their buyers or building a cohesive brand experience. Without that groundwork, even the best campaigns can fall flat. It's always better to start with a strong strategy that aligns messaging, audience, and goals before diving into execution. - Terri Hoffman,  founder and CEO of Marketing Refresh To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set.To grow revenue, companies must excel across four critical stages:✅Awareness: They must have heard of you✅Affinity: They must like you and believe you can solve their challenges✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:- Increased high-quality lead volume- Shortened sales cycles- Improved close ratesI'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

"People follow people before they follow brands. In today's crowded market, where competition is fierce and sales cycles are getting longer, the key to standing out is showcasing the unique value of your people. Highlight their expertise, passion, and perspectives through authentic, high-impact content. Thought leadership isn't just about building awareness; it's about earning trust and creating meaningful connections that drive action across the entire funnel. When your audience sees the real people behind your brand, they're more likely to trust your company, explore your offerings, and ultimately choose you over competitors." Pirna Virji, Principal Consultant & Global Program Manager at LinkedIn To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set.To grow revenue, companies must excel across four critical stages:✅Awareness: They must have heard of you✅Affinity: They must like you and believe you can solve their challenges✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:- Increased high-quality lead volume- Shortened sales cycles- Improved close ratesI'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

Text us your thoughts on the episode or the show!Renowned designer Kelly Robinson joins us to share her transformative approach to environment design, exploring the profound impact our surroundings have on mental health and adaptability. From her work with tech giants like Airbnb and Headspace to guiding individuals as their homes became workspaces during the pandemic, Kelly offers a unique insight into crafting spaces that nurture the human spirit. Her intuitive design philosophy not only addresses functionality but also supports well-being, offering practical advice for those adjusting to new living and working conditions.In an emotionally charged conversation, we embrace the power of vulnerability in the workplace. Through personal stories of grief and resilience, we uncover how such experiences can reshape professional interactions and lead to more empathetic and cohesive teams. By fostering an environment where employees feel comfortable sharing personal challenges, we reveal the potential for workplaces that prioritize emotional intelligence and compassion. This dialogue challenges the traditional view of professionalism, urging leaders to balance strategic thinking with genuine care for their team members.Our discussion further ventures into the intricate dynamics of team roles, from the strategic "rocket builders" to the emotionally attuned "nurturers." With insights from tools like StrengthsFinder and Myers-Briggs, we highlight the importance of understanding diverse personalities and working styles to create inclusive and value-driven environments. As we navigate the complexities of neurodiversity and leadership, we emphasize the significance of empathy, accountability, and embracing diverse perspectives to foster innovation without overlooking well-being. By incorporating elements of psychology into leadership training, we inspire a shift towards a more holistic approach to management that values both human connection and business success.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Great marketing isn't just about data or emotion—it's about finding the perfect balance. The data provides the roadmap; it shows you where you're winning and where you're falling short. But without an emotional connection, your brand becomes just another transaction, easily forgotten. The most successful companies understand this balance—they use data to guide decisions but invest in storytelling and brand building to create something that sticks with their audience. If you're only chasing short-term wins like ROAS or quick revenue, you're sacrificing the long-term loyalty and growth that truly make a brand sustainable. To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set.To grow revenue, companies must excel across four critical stages:✅Awareness: They must have heard of you✅Affinity: They must like you and believe you can solve their challenges✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:- Increased high-quality lead volume- Shortened sales cycles- Improved close ratesI'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

"Publishers need to think like scrappy consumer brands—focus on creating content that excites and engages your audience, whether it's through thematic newsletters, short-form videos, or leveraging user-generated content. The key is to work smarter, not harder. Repurpose assets, test new channels like TikTok, and build authentic relationships by putting a human face to your brand. If you prioritize driving value for your audience, the traffic, engagement, and revenue will follow. - Greg Rollett, Head of Growth at The Grommet Welcome to Revenue Boost: A Marketing Podcast, the most valuable podcast for business leaders who need a boost in revenue and business growth. I'm your host, Kerry Curran. With over 20 years of marketing agency experience driving client business growth I now run RBMA: Revenue Based Marketing Advisors where we help businesses like yours effectively scale revenue growth. Visit RevenueBasedMarketing.com or connect with me on LinkedIn! In this episode, titled ""Think Like a Brand: Strategies for Publisher Growth and Engagement"", I sat down with Greg Rollett, Head of Growth at The Grommet to unpack transformative ideas for publishers and marketers alike. With recent changes to the google algorithm, publisher and commerce content websites need to work even harder to drive traffic volume and audience engagement. To be successful, they need to pivot their strategies and think more like the brands that they partner with and less like an old publisher. Greg and I discuss the successful and innovative and engaging strategies he has spearheaded in his time at The Grommet. From turning email lists into powerful media assets to adopting a scrappy, brand-first mindset, this conversation is packed with actionable insights. Whether you're navigating the challenges of organic traffic, exploring the world of commerce content, or working towards strengthening authentic connections with your audience, this episode delivers a roadmap to success. Don't miss these proven strategies for growth and engagement in today's ever-changing digital landscape. "To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.   If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.  B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges?   Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.   Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy   ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal   At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.   I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

"In this episode of Revenue Boost: A Marketing Podcast, titled The Social Commerce Revolution: Building Revenue with Influencers and TikTok Shop, host Kerry Curran dives deep into the exciting world of social commerce with Vinod Varma, CEO and co-founder of Creator.co. Together, they explore how platforms like TikTok Shop are reshaping the way consumers discover and purchase products, and how brands can leverage the power of influencers to drive meaningful revenue growth. Vinod shares his insider insights on building effective influencer campaigns, the importance of fostering authentic ambassador relationships, and why creating top-of-funnel awareness is critical for success. You'll also hear his take on the latest trends in social commerce, including AI's impact on marketing efficiency, TikTok's growing dominance, and the game-changing potential of live-stream shopping. Whether you're a business leader looking to unlock new revenue streams or a marketer eager to stay ahead of the curve, this episode is packed with actionable strategies to help you thrive in the ever-evolving world of social commerce."To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.   If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.  B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges?   Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.   Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy   ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal   At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.   I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

Podcast Guest:  Joelle MoroneyHost: Kerry CurranTitle: Mastering Influencer Marketing in Regulated Industries: Navigating Compliance, Aligning Brand Goals, and Driving SuccessKerry Curran, RBMA (00:01.067) And welcome Joelle, please introduce yourself and share a bit about your background and extensive experience.Joelle Moroney (00:08.724) Hi, Kerry. So great to be here today. Joelle Moroney, CEO of Creator Collective. We are an advisory boutique firm working with creators, empowering creators, curating technology, as well as a global brand strategy for social impact.Kerry Curran, RBMA (00:26.081) Excellent. So I know, Joelle, you've been in the, you've had a front row seat really in the, to the evolution of influencer and creator and ambassador strategies. So share a bit about what you've seen and how it's changed.Joelle Moroney (00:42.996) Absolutely. So thanks for that tee-up for sure. Starting in, what I would call the first-gen version of influencer marketing in the creator economy with Timing and Conde Nast whereby it was at the time more celebrities and editors that were endorsing and or promoting the best in the breed for services and products through editorial and thought leadership.I was lucky enough to be with InStyle, RealSimple, and Gourmet at the time. And then evolved into analytics, right? Because we all have to monetize the work that we do, which is of course a revenue boost platform. And in doing that, I went into what was cutting-edge technology with Data Zoo which was acquired by Roku, as you may know. And then also of course Yahoo. So.Now here we are fast forward into what I would call 2.0, 3.0 creator version with influencer marketing. I feel that this will continue to proliferate the marketplace as we're looking to have influencers and creators tell brand stories in a very authentic manner that lands with their audiences.Kerry Curran, RBMA (01:55.821) Yeah, so as you've seen the explosion in the 2.0, as you said, what has been the most exciting to you?Joelle Moroney (02:04.268) Well, when I look at this, I think it's more about the fact that we're all creators in our own right. And it's also about letting authentic voices ring clear in verticals that we all care about, whether it's finance, food, travel, technology, there are ways to lean in and learn more about the best places to go, the best places to eat, the best guidance and principles in terms of your investments. We know for a fact that people are now leaning on TikTok and Instagram for advice with their healthcare as they are with their finances. So this is a very powerful platform and the accrued economy is starting to drive not just Fortune 500 companies, but also smaller companies as well.Kerry Curran, RBMA (02:56.237) No, excellent. And you're right. We've seen just how prevalent and pervasive really the TikTok people are getting your rate, financial advice, and healthcare advice. When I was involved with some research last year and actually a number one source reported that, in the survey, the number one source for information related to financial services was actually influencers. So at first, it made me a little bit nervous.Because obviously, you don't want your Tick-8, you know, just a TikTok celebrity giving you investment advice, but then realizing, you know, it looked into it more and it's, there's so much even just general 101, let's get, you know, Dave Ramsey type of, let's get your finances in order type of, type of content out there that is useful, valuable and beneficial.And to your point, having that, the brand kind of drives that conversation or builds the framework for that conversation can be so powerful for brands, financial institutions that want to build those connections with those audiences that are consuming that information and trying to learn and change their financial road. |Talk about, so I love about kind of what your POV and your experience, what you've, you've shared with me is really how you help those kind of more highly regulated brands and institutions build those influencer strategies through that really authentic brand storytelling through brand ambassadors. So share a bit of how you build that framework and kind of start to make sure that you're helping brands connect and drive that audience engagement.Joelle Moroney (04:59.05) Absolutely. So just Kerry, there is a little lag. I don't know if it's on your side or my side with the wifi. You were freezing up a couple of times.Kerry Curran, RBMA (05:04.535) Yeah, it's okay, it'll be okay. It downloads to your computer and then.Joelle Moroney (05:07.606) Okay, cool.Yeah, so I'm glad you brought that up because I do specialize in highly regulated industries, financial services in particular, as well as healthcare. And I say that because there are very strict guidelines that the creators must adhere to, right? In terms of making sure that they are landing within the guardrails of the guidelines for the company. Also, FTC guidelines we have to be mindful of as part of that.And there are very experienced creators that we can curate to make sure that we know they are tried and true and also vetted properly within the selection. So I work with, again, empowering creators directly via talent agents and or creators directly that I have relationships with. Also curating different tech platforms that specialize in those particular areas to make sure that we are properly vetting these creators.It is important because what we're finding more than ever, the CFO and CEO are very concerned, especially in our economic and political environment, that the influencers are going to stay on brand reputation, which is critical, certainly with financial services and different guidelines. And when you're providing this sort of advice, whether it's medical and or financial, there have to be some disclosures.Kerry Curran, RBMA (06:25.177) Mm-hmm.Joelle Moroney (06:35.626) I found in my work with healthcare that there were often ISI guidelines that we would have to put through the feed, which may look like a sort of impediment to some of the actual creator flow, but it's part of the disclosure and it lands well. It's fine. The audience knows that that's an important constituent to that as well.Kerry Curran, RBMA (06:56.483) That's great. And so when you're working with brands, you want to make sure you're tying it back to everything based on their business objectives. know creator and influencer, it can be a shiny objective. We need to do this. I saw a TikTok is big, but talk about how you make sure it really kind of connects to that, that is what they're trying to achieve with their other marketing strategies.Joelle Moroney (07:17.804) Yes. Yes. So I did mention that first and foremost, we want to make sure that we are building out a strategy that is in direct alignment with the business objectives. And then also the key metrics for success. What do the brands care about? What are they being held accountable for? This is where ultimately the ROI comes in and certainly the revenue model. But what we will also do is build out a brand brief so that we are very clear on the targets, the personas, and who they're looking to reach.As well as the actual creator that will be representing the brand specifically. Then we look at the narrative that the client, in my case client, but a brand will want to make sure they're communicating to their audiences, keeping it tight and simple so that we are being very efficient with the creator's content and storytelling. The third element is looking at KPIs, right? Because we want to make sure that we're monetizing this and looking at the analytics.Often I recommend or we look at a hybrid KPI because we're looking to build out awareness, certainly with revenue boost in your platform, you're doing this regularly with different clients, but we're also making sure that we're monetizing this from a building a greater awareness, upper funnel, as well as lower funnel conversions. That said, that will also help predicate what type of creator and who we want to align with the brand because their following will help with the engagement.And for example, there are often brands that want to have awareness with a mega or a celebrity. Let's say Dunkin' Donuts, for example, with Charli D'Amelio. But then you're also going to want to have lower funnel conversion and have micro, and macro influencers who are regular customers at Dunkin' to share their story because we find call to action works well … Kerry Curran, RBMA (08:45.571) Yeah.Joelle Moroney (09:09.998) … when we have audiences that are super hyper-engaged with the micro and mega influencers.Kerry Curran, RBMA (09:17.261) No, that's great. And so you're working with the brand team at the, the, the marketing team and kind of brand lead at the con, the client side, and then building that brief, making sure you're aligned on the creators and the KPIs. And then, you know, talk about kind of how you help them navigate choosing the right creators or influencers to be part of the program?Joelle Moroney (09:43.466) Absolutely. So once we've identified all of the different sorts of framework elements, we then start to look at the influencer discovery process. And a lot of it can be a heavy lift on, certainly on my side, I have different constituents that I work with based on verticals specifically for experts. If we want a financial expert, for example, I tap into my Yahoo Finance category, talent recruitments.But also looking at those tech platforms, I mentioned that curate the different influencers, most recently with Lincia in terms of being an advisor for them. There are, let's say, over a million influencers on the tech platform. There are maybe 20 million in the ecosystem, and two million are actually making money. But what we're doing is using AI tech recognition for logos to look at text logos.Kerry Curran, RBMA (10:27.064) Mm-hmm.Joelle Moroney (10:38.47) … and also just throughout their social feed, the affiliates that they may already have with the current brand. But most importantly, we're also looking at category exclusivity. We're looking at availability. So often you'll pick a sample set of creators to then build that out so that we know that they're on point with the brand strategist and build out different lookalikes to make sure that we have enough influencers that are properly curated so that we know to prove out the success of a campaign.Kerry Curran, RBMA (11:11.083) Excellent. And I know you also talked about diversity being an important aspect of kind of building out that mix of ambassadors and creators.Joelle Moroney (11:21.582) 100%. So we definitely make sure that with every program that we recommend and build our strategy for we have at least 20 % of the creator portfolio filling into the diversity areas, depending on what the brand focuses and their target and persona. It's important to have a different share of voice, and different perspectives as we build out these programs.Kerry Curran, RBMA (11:39.683) Mm-hmm.Excellent. And so as you're building out, especially in the heavily regulated industries, and you mentioned how to make sure you have all of the ISI data, but how do you communicate with the creators to make sure they really understand the brand safety guidelines? I think that's what I would guess is one of the biggest hesitations for specially regulated brands to want to kind of test into the influencer space.Joelle Moroney (12:00.654) Hmm. That's a great point. I think we might've been talking earlier, there's this fine line between allowing the creator to have a free license to build out their creative and keep it very real and genuine and authentic with their audience, but then also staying adhering to the guidelines that are presented to them within the brand brief when we're working with the creator specifically. But it is important that they do stay within those guidelines when speaking to the different brand safety call-outs for a particular program. And they know that going in, but it's also a part of the curation and monitoring that will take shape with the tech platforms to make sure that they're adhering to these guidelines. And the content is reviewed and it is often reviewed by the brand specifically so that we're making sure that we're on point before we go live.Kerry Curran, RBMA (13:09.537) Excellent. So, you know, with creator content, you're reaching their followers and the algorithms are not always the most dependable from that perspective. So it seems it's become more prevalent to add paid media amplification to expand the reach. How are you going about building that into all of your strategies?Joelle Moroney (13:32.394) Absolutely, Kerry. So part of this is we know that we can build out different types of models in working with creators. The organic is fluid. We can estimate and do predictive modeling on impressions and engagement, but it's the paid media amplification boosting, and whitelisting from the influencers handle where we know that we can provide that guaranteed ROI, whatever the KPRs are specifically, whether it's impressions, clicks, or engagements.Kerry Curran, RBMA (13:44.738) Mm-hmm.Joelle Moroney (14:01.518) So that's where we leverage those best assets that we know the creative landed super well in terms of that content engagement with their audience. And then we can build out tests, iterate, and learn what is the best creative assets to leverage into the paid media amplification. And in most cases, we can find 3X lift by leveraging that influencer's handle to do that.Kerry Curran, RBMA (14:25.037) Yeah, so smart. it just extends the kind of value and usage of all of that unique content.Joelle Moroney (14:32.578) That's right. Another component to that is it's just such an efficient way to build out content for O &O channels, for CTV, for programmatic, for display, for recruitment, and for internal. I've done this with other financial services companies where they're doing this with their B2B channel. The influencer may or may not boost within their platform or externally, but they were also using those assets for webinars.Kerry Curran, RBMA (14:38.009) Mm-hmm. That's great. That's great. I mean, there's so much value and the whole benefit to the influencer and ambassador is to make it more relatable and kind of allow the creators to build that promotion, but also share value with their audiences. So it sounds, I know it's easy and amazing and kind of turnkey, but there are still a lot of challenges, especially, with brands that are kind of just getting newer to this. So what are some of the bigger challenges that you've seen and run into that you've had to kind of navigate and help clients with?Joelle Moroney (15:39.638) Yeah, I think that's a fair point. And I was sharing with you too, that just being at Adweek recently in New York, it was evident that most brands realize this is table safe. They should be leveraging the creator economy and influencers to help boost their overall marketing mix. It's proving the ROI. So that's one of the biggest challenges. And part of it is yes, on the creator and or agency tech platform … Kerry Curran, RBMA (16:00.44) Yeah.Joelle Moroney (16:08.48) … models, but it's also on the brand to have that tight API integration with third-party measurement, looking at media mix modeling and attribution to make sure that there's synchronization so that there aren't any inefficiencies in the way in which there's tracking. So that requires a media optimization team to thoughtfully look at the plan to build out that revenue and make sure that we're driving the conversions and or brand lift.Whatever the case may be, whatever tools they may be using specifically. often there will be recommendations, but then it's more about the implementation that is very much a partnership opportunity. And I think there's a lot of growth that needs to happen in that particular area.Kerry Curran, RBMA (16:53.453) Yeah, definitely. Meaning, tying back the investment to actual business results, I know is always a challenge for any media strategy. And especially these days, I think brands are more and more leaning into kind of those lower funnel direct response initiatives because you can measure the click and the web form complete or the purchase. But to your point, it's like this, the kind of...Awareness and engagement strategy-building aspects are so important and I think more brands should be looking at brand lift studies as part of their measurements.Joelle Moroney (17:29.346) That's right. And we know that I think eMarketer just gave a data statistic that there will be 20 billion dollars invested in the creator economy over this next year. That is extraordinary. And that, in my opinion, creators are becoming many media companies in their own right. So back to our original part of the conversation, whether it was Time Inc. in Stoudal, Symbiocor, or May as media companies.Kerry Curran, RBMA (17:39.928)Yeah.Joelle Moroney (17:54.794) Now these creators are individual media companies. So it will be who these brands and or agencies to not lean in, but to learn how best to work with them and to to have a middle zone. Right. Again, we want to make sure that this is landing real and genuinely aligning with the brands, but also within the context of it making the most sense with their brand safety guidelines and what they're building their trust and loyalty with their …Kerry Curran, RBMA (18:07.043) Mm-hmm. Joelle Moroney (18:24.014) … consumers in an authentic way.Kerry Curran, RBMA (18:26.753) No, you're so right. You know, when I speak with a lot of kinds of leaders and the influencer and creator space and over and over, I keep hearing that brands, that's the biggest challenge. Let the creators create the brands they want to control. They're used to, you know, being part of the production and having the actors follow a script. So it's really hard to take that step back and think about, you know, the creators know their audiences, they know what resonates, they know how to get that engagement and the shares. so it's trusting the creator to be the expert on your point. And a lot of them now have their camera crew and their own producers. So it is just a more nimble approach to the more traditional scripted production. And sure, there probably is are still scripted points, but at the end of the day, as you said, as long as it follows the brand guidelines, and especially you can include any legal requirements, whether it's financial or healthcare related, let the creators create, because that's what's going to be most successful for your strategy and execution.Joelle Moroney (19:49.418) Exactly. And then just really completely holistically leveling up the fact that there's a real opportunity to make a social impact in doing this. And I've seen this firsthand with a creator, I work with Sheena Malwani, you know, where she will go on for the American Heart Association to work with the TikTok platform and do a fundraiser live just spontaneously. And when she can do that, …Kerry Curran, RBMA (19:57.527)Yeah, for sure.Joelle Moroney (20:16.064)… and engage your audience to garner revenue for the greater good, and then have a TikTok that will then match those donations. The numbers are exceptional and the revenue can be significant. And I think that's where the kind of spreading the joy aspect of the work that we do can have a lot of social impact on a global level with brands that want to lean into those different categories. So.Kerry Curran, RBMA (20:29.145) Mm-hmm.Joelle Moroney (20:43.416) When I'm working with brands specifically, I think it is important to have a sustainability message and or social impact like a city does with No Kid Hungry. There are just so many different opportunities to find real authentic, genuine connections that are driving revenue. Yes, from a profitability perspective, but certainly also to generate social impact.Kerry Curran, RBMA (21:06.679) Yeah, no, I love that. That's excellent. And so, Joelle, I know, thank you for sharing so much of your expertise with us. One last question is, what is your recommendation for a brand that's ready to get started, especially one in a regulated industry?Joelle Moroney (21:25.686) Yes, I think first and foremost, it's finding a trusted advisor to do that. found great success in having a lot of experience in different verticals, platforms, content, areas to monetize specifically for that brand, finding the vertical of focus in a brand and or tech platform that will help deliver on the KPIs that are most important.But then really aligning with the activation and execution team to do that, to see it through. It's also important that there's an always-on methodology, not just a one-and-done because that can lead to more inefficiencies in doing that.Kerry Curran, RBMA (22:04.801) Excellent, and let the creators create.Joelle Moroney (22:07.498) Let the creators create and have their authentic voice shine through because consumers are super smart.Kerry Curran, RBMA (22:11.747) Yeah.Kerry Curran, RBMA (22:15.171) Definitely. Well, thank you so much, Joelle. I really enjoyed having you on today and thank you.Joelle Moroney (22:22.061) Thanks, Kerry, appreciate it. To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set.To grow revenue, companies must excel across four critical stages:✅Awareness: They must have heard of you✅Affinity: They must like you and believe you can solve their challenges✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:- Increased high-quality lead volume- Shortened sales cycles- Improved close ratesI'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

Text us your thoughts on the episode or the show!Ever wondered how a career shift can lead you to the job of your dreams? Join us for an inspiring conversation with Hannah Nodus, the Product Manager of Marketing Ops Technology at Salesforce, as she shares her fascinating journey from tech consulting at PWC to her current dream role at Slack. Hannah opens up about the pivotal experiences and mentors, especially Peter Kirk, who shaped her professional growth and fueled her passion for Salesforce products. Her story is a testament to the serendipitous paths that can lead to a fulfilling career in marketing operations.Explore the dynamic world where marketing ops professionals seamlessly transition into product management roles. We delve into how foundational skills like problem-solving and technology integration are crucial in bridging diverse teams and functions. Hannah sheds light on the hybrid role professionals often play, balancing technical know-how with functional strategies to connect go-to-market plans with technology infrastructure effectively. Discover the importance of adapting to change and harnessing team strengths to drive business success.Gain valuable insights into how resources like Salesforce's Trailhead and professional communities can propel career growth. Hannah discusses the significance of a holistic understanding of the sales cycle and the power of lifecycle analytics in revenue operations roles. The episode also highlights the benefits of agile methodologies and the enriching experience of engaging with communities like marketing ops groups. Whether you're looking to excel in RevOps or seeking inspiration for your professional journey, this episode offers a blend of personal narratives and practical advice to help you thrive.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.Support the show

Text us your thoughts on the episode or the show!Join us for an insightful conversation with John Pagano, Vice President of Digital Studios at Paramount/Nickelodeon, as he takes us on a journey through the ever-evolving world of content creation. Discover how John's impressive career has led to the development of cutting-edge AI post-production systems that are revolutionizing video content production. From catering to Nickelodeon's diverse global audience on 53 YouTube channels to overcoming the challenge of creating high-volume content with limited resources, John shares strategies that resonate with both legacy media companies and B2B enterprises.Explore the transformative power of AI technology in redefining the role of modern producers. Learn about the innovative tools John's team has crafted to streamline video editing, from keyword searches in caption files to vector cell search capabilities. These advancements not only shave off substantial time—sometimes entire days—from production timelines but also liberate creative minds to explore new formats like vertical videos. This evolution in creative operations underscores the growing intersection of traditional artistry with data and technology, encouraging a fusion of skills that align with interdisciplinary educational trends.Ponder the future of content creation and the delicate balance between creativity and structured processes within creative teams. John emphasizes the need for project management systems, like Airtable, to harmonize workflows and communications across various departments. He highlights the importance of hiring adaptable individuals eager to learn, especially in a landscape where foundational knowledge of AI and data is crucial. As we discuss best practices for change management and the adoption of new AI tools, John's insights offer valuable guidance for fostering innovation while embracing the joys and challenges of parenthood. Connect with us on LinkedIn to stay updated on future discussions and industry events.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.Support the show

Text us your thoughts on the episode or the show!Unlock the secrets of data-driven marketing with Vishnu Vankayala, the visionary founder and CEO of CustomerLabs. Gain exclusive insights into the world of first-party, second-party, and third-party data, and learn how to navigate the complexities of data privacy and tracking restrictions. Vishnu sheds light on the transformative power of first-party data, revealing how it can elevate your marketing strategies in an increasingly privacy-conscious digital landscape. Discover the game-changing shift from traditional tracking to server-to-server connections and the ways ID resolution can sharpen your performance marketing strategies.Explore the burgeoning field of first-party data operations (1PDOPS) as we discuss the role of ID resolution in creating a cohesive identity across multiple platforms. Vishnu shares his expertise on unifying disparate system IDs to enhance lead quality and marketing performance. Learn how the synergy between CRM data and marketing operations can empower platforms like Google, Facebook, and LinkedIn to generate high-quality leads. This episode is a treasure trove of knowledge for marketing professionals eager to optimize campaigns and reduce costs while navigating the challenges of privacy regulations.Elevate your networking game by tuning into our conversation with Vishnu about the power of LinkedIn for knowledge sharing. He shares invaluable tips on using the platform to connect with industry leaders and exchange insights. This episode promises to be a rich resource for anyone looking to harness the power of data in digital marketing. Join us and become part of a community that values learning, growth, and collaboration.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.Support the show

Text us your thoughts on the episode or the show!Garrath Robinson, founder and CMO of Rev-X-Cel, joins us to reveal the secret sauce behind transforming marketing operations from mere order-taking to a strategic powerhouse. His journey, which began with a college business venture, spans impactful roles at Microsoft and beyond, providing him with unique insights into efficiency and optimization. Garrath's experience with tech and operations has fueled his passion for startups and go-to-market strategies, equipping him with invaluable lessons on how to turn marketing into a strategic asset for any company.Shifting gears, we follow the entrepreneurial pathway of building successful e-commerce brands and navigating the transition from corporate America to a thriving consulting career. Garrath's reflections on the challenges and triumphs of starting multiple e-commerce ventures, including a profitable Amazon business, offer practical lessons for anyone in the business landscape. We discuss the pivotal role of marketing automation across company sizes and the often overlooked power of personal branding on platforms like LinkedIn, which can open doors to enriching connections and opportunities.In our conversation, we also tackle the necessity of adaptability and cross-functional collaboration, emphasizing the importance of financial literacy for marketing professionals. Garrath shares how understanding finance can enhance strategic decision-making, making marketers more effective in their roles. We explore the dynamic interplay between flexibility, ownership, and financial insights, drawing parallels between the tech industry and military operations. By sharing personal anecdotes, we underscore the impact of supportive leadership environments, where innovation can thrive and cross-departmental communication is key to success.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.Support the show

Text us your thoughts on the episode or the show!What happens when a military intelligence officer turns tech entrepreneur? That's what we uncover with Jonathan Hansing, co-founder of Walabi, as he shares his intriguing journey from the US Army to shaping the future of marketing analytics. Listeners will discover the surprising parallels between military intelligence and B2B marketing, as Jonathan elaborates on his experiences at Narrative Science, Tableau, and Salesforce. Together, we navigate the potential and pitfalls of data-driven methodologies in the world of AI and marketing, as Jonathan humorously admits to being an "AI guy who hates other AI guys."Marketing and sales teams often face significant challenges with data integration and visualization, and Jonathan brings to light the steep learning curves associated with platforms like Tableau. Our discussion explores alternative tools that simplify these processes and introduces the Cynefin framework as a strategic ally for marketers. This sense-making model helps differentiate between complicated and complex problems, offering strategies to align marketing efforts and secure leadership buy-in. We provide real-world examples of how this can improve communication and understanding among business leaders across diverse domains.The future of marketing is rapidly evolving, especially with AI's transformative impact, and we emphasize the necessity of rapid experimentation. Jonathan and I explore how being data-driven is crucial, yet it's equally important to embrace failure as part of the learning journey. We discuss the concept of an experimentation budget as a growth lever, the scientific approach to marketing, and the art of staying comfortable with uncertainty. By the end of our conversation, listeners will be equipped with strategies to navigate the dynamic landscape of AI-influenced marketing while spreading their bets across multiple channels.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.Support the show

Text us your thoughts on the episode or the show!Unlock the secrets to making your tech investments genuinely work for you with insights from our esteemed guest, Tony Ferreira. With nearly two decades of experience in the marketing technology sector, Tony has transitioned from the agency world to leading marketing technology at Wrench Group. In our conversation, Tony challenges the misconception that simply acquiring new tools will miraculously solve organizational issues. Instead, he reveals how a strategic approach, emphasizing readiness and structure, is essential to truly leveraging technology investments within your organization.Throughout our discussion, we tackle the intricacies of organizational readiness and its critical role in implementing effective technology solutions. From miscommunication pitfalls to the perennial struggle of justifying tech investments as value-generating rather than costly expenses, we cover it all. Drawing from personal anecdotes and industry events like Adobe Summit, we highlight how aligning organizational structures with tech investments fosters a holistic business strategy, ensuring that every tool performs its best function. These lessons are especially poignant for businesses navigating the challenges of cost versus investment perceptions within their tech stacks.Finally, we focus on the vital elements of change management and decision-making in tech adoption. With real-world examples, Tony and I explore how a robust plan and clear communication strategies can overcome resistance and foster stakeholder buy-in. We delve into the complexities of decision-making authority and the cultural barriers to acknowledging 'successful failures.' By encouraging an environment ripe for experimentation and learning, organizations can transform tech adoption from a daunting task into an opportunity for enhanced efficiency and productivity. Join us for an episode filled with valuable insights and actionable strategies to maximize your tech stack through organizational readiness.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.Support the show