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Welcome to another exciting episode of SyncSpider's eCom Ops Podcast, hosted by Norbert Strappler! In this episode, we're thrilled to have Shaun Brandt as our guest, the Co-Founder of Oddit and a performance branding expert behind numerous successful direct-to-consumer (DTC) brands. He reveals his unique approach to conversion rate optimization, discusses the importance of trust and authenticity in the customer journey, and shares invaluable insights from his work with a diverse range of clients.
"Marketers are being told to do more with less, so they retreat to what's safe and attributable Google, Meta, the tried and true. But attribution doesn't equal impact. If you're only investing in channels that show direct ROI, you're ignoring the way today's buyers actually behave. You're not capturing demand, you're just reporting on what's easy to track. And that mindset is limiting growth.” Megan Conahan, EVP at Direct Agents Why clinging to traditional platforms is costing you growth — and how to reach today's real decision-makers. Gen Z uses TikTok to search. B2B buyers are browsing Reddit. And marketers are still optimizing for Google. In this episode of Revenue Boost: A Marketing Podcast titled, Beyond Google & Meta: The Future of Search, Media, and Customer Behavior, Kerry Curran sits down with Megan Conahan, EVP at Direct Agents, to expose the growing disconnect between outdated channel strategies and evolving consumer behavior. From the death of traditional search to the rise of gamified commerce and the role of agencies in decoding the chaos, this conversation is a must-listen for marketing leaders trying to do more with less, and still drive growth. You'll learn: Why attribution obsession is killing innovation How to rethink demand capture beyond Google and Meta What platforms like Reddit, TikTok, and Roblox mean for your future strategy How media mix modeling can unlock your next level of ROI The agency advantage in a fragmented, fast-moving media world If you're ready to evolve your marketing before your audience moves on without you — this is your episode.
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to success.
Send us a textSummary: Dive into an engaging conversation with Gilad Shriki, Co-founder of Descope, as he shares transformative insights on leveraging FunnelStory to optimize customer journey visibility. Learn how understanding customer data can shape strategic decisions and drive impactful customer success initiatives. This episode offers a deep dive into how FunnelStory can bring clarity and actionable insights to complex customer behaviors.Detailed Analysis: In this episode of the Customer Success Playbook, Kevin Metzger hosts Gilad Shriki, Co-founder of Descope, who sheds light on the pivotal role FunnelStory played in transforming their approach to customer success. Descope, a customer identity and access management platform, faced challenges in understanding the varying paths customers took post-sign-up. Gilad candidly shares how implementing FunnelStory allowed Descope to visualize customer engagement, segment journeys, and prioritize action steps effectively.Gilad emphasizes the power of data visibility in managing diverse customer needs. By categorizing customers into profiles based on engagement levels, Descope could tailor actions and allocate resources more strategically. The episode highlights how FunnelStory's quick data integration and intuitive funnel views provide immediate clarity, enabling teams to proactively guide customers through their journey.For startups navigating rapid growth or mature companies seeking deeper customer insights, this episode underscores the importance of actionable data. It's a masterclass in how understanding customer behavior can elevate success strategies and drive meaningful engagement.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. It's time for another episode of the Retail Round-Up, February edition! Major shifts are happening in the world of e-commerce, and this episode explores the cutting-edge developments, innovations, and the impact they are having on brands, retailers, and customers alike. Joining us today are resident experts Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead. Make sure you tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Armin discuss: Amazon's New Direction: Amazon will direct customers to brand sites when products are unavailable on Amazon. Insights into potential motivations, benefits, and downsides for Amazon, brands, and consumers. Speculations on how this will impact Amazon's relationship with brands and their existing models. Ulta Beauty and Omnichannel Integration: Ulta's integration of in-store inventory with brand D2C sites using the Lucky platform. Examination of the implications for brands, customers, and potential for other retailers to adopt similar strategies. Sponsored Content in AI Platforms: Discussion around Rufus AI containing sponsored ads in its search results. Predictions on Amazon's strategy for monetizing Rufus and parallels drawn to traditional advertising platforms like Google. AI for Catalog Management: Amazon's use of AI for filling in missing product attributes and mapping spreadsheets to ease catalog management. The challenges and benefits this presents to brands, particularly those with large catalogs. Amazon's Performance Plus and Brand Plus: Analysis of these tools for optimizing advertising on and off Amazon's platform. Examination of their effectiveness, particularly in targeting new customers vs. retargeting existing ones.
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
Join our Mailing List - https://www.mapitforward.coffee/mailinglistIntroduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human******************************Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.The 5 episodes in this series are:1. Successful Coffee Shop Owners in 2025 - https://youtu.be/dmQLbHeudJw2. 2025 Will Be Different For Cafe Owners - https://youtu.be/lFxoJl9c6TU3. 2025 Will Be Different For Cafe Owners - https://youtu.be/N3JJg9TjFag4. Strategies To Keep Cafes Open in 2025 - https://youtu.be/wbEe5flX0TQ5. Predictions for 2025 in Coffee - https://youtu.be/vQnIjHNIIwUIn this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the potential future of the coffee industry with Carol Salloum, a successful café owner from Sydney, Australia. They explore the implications of saturated markets, the upcoming challenges for businesses, and the impact of economic pressures on the coffee scene. The conversation delves into the importance of running a values-driven business, the effects on labor markets, and consumer behaviors. 00:00 Introduction and Concerns for Businesses00:58 Sponsorship Message: Become a Coffee Consultant01:36 Series Overview and Guest Introduction02:03 Market Saturation and Business Challenges04:42 Market Correction and Business Resilience09:14 Labor Market Dynamics16:02 Customer Behavior and Media Influence19:59 Conclusion and Future Outlook20:43 Closing Remarks and Call to Action Connect with Carol Salloum and Three Tomatoes Cafe here:https://www.instagram.com/3tomatoesau/https://www.3tomatoescafe.com/••••••••••••••••••••••••••••••••
Join our Mailing List - https://www.mapitforward.coffee/mailinglistIntroduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human******************************Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.The 5 episodes in this series are:1. Successful Coffee Shop Owners in 2025 - https://youtu.be/dmQLbHeudJw2. 2025 Will Be Different For Cafe Owners - https://youtu.be/lFxoJl9c6TU3. 2025 Will Be Different For Cafe Owners - https://youtu.be/N3JJg9TjFag4. Strategies To Keep Cafes Open in 2025 - https://youtu.be/wbEe5flX0TQ5. Predictions for 2025 in Coffee - https://youtu.be/vQnIjHNIIwUIn this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the potential future of the coffee industry with Carol Salloum, a successful café owner from Sydney, Australia. They explore the implications of saturated markets, the upcoming challenges for businesses, and the impact of economic pressures on the coffee scene. The conversation delves into the importance of running a values-driven business, the effects on labor markets, and consumer behaviors. 00:00 Introduction and Concerns for Businesses00:58 Sponsorship Message: Become a Coffee Consultant01:36 Series Overview and Guest Introduction02:03 Market Saturation and Business Challenges04:42 Market Correction and Business Resilience09:14 Labor Market Dynamics16:02 Customer Behavior and Media Influence19:59 Conclusion and Future Outlook20:43 Closing Remarks and Call to Action Connect with Carol Salloum and Three Tomatoes Cafe here:https://www.instagram.com/3tomatoesau/https://www.3tomatoescafe.com/••••••••••••••••••••••••••••••••Support this podcast by supporting our Patreon:https://bit.ly/MIFPatreonThe Daily Coffee Pro by Map It Forward Podcast Host: Lee Safarhttps://www.mapitforward.coffeehttps://www.instagram.com/mapitforward.coffeehttps://www.instagram.com/leesafar••••••••••••••••••••••••••••••••
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
Mark Gilham is an experienced senior executive with a proven track record in finance, strategy, and consulting. He brings deep expertise in driving commercial success, improving operational efficiencies, and influencing industry best practices. In this episode, Mark shares the transformative power of rebates as tools for driving both customer behavior and operational efficiency, rather than just cost-cutting mechanisms. He highlights the importance of designing rebates that align with business goals, such as incentivizing desirable customer actions, improving operational processes, and fostering long-term loyalty. Why you have to check out today's podcast: Learn how rebates can go beyond simple cost-cutting to solve operational challenges, enhance customer loyalty, and drive profitability for your business. Gain insights into how rebates can incentivize customer behaviors that benefit both parties, creating a more collaborative and sustainable business relationship. Discover innovative ways to use rebates to optimize your operations, create efficiencies, and stronger partnerships with customers. "Get out from behind your desk; get away from the spreadsheet and understand your business. Understand what makes your business tick." - Mark Gilham Topics Covered: 01:11 - How he transitioned from accountancy to pricing 02:24 - Explaining why accountants' focus on cost-plus pricing 03:52 - Highlighting how understanding pricing enables finance professionals to interpret data more effectively and influence business outcomes 05:35 - Strategic role of rebates in B2B, their challenges, and how they differ from traditional incentives and discounts 08:18 - Importance of structuring rebates and balancing discounts and rebates in B2B to maintain margins 11:11 - Dynamics of incentivizing end consumers versus channel partners 14:59 - Optimizing rebate structures 20:40 - Sharing how rebates can incentivize operational efficiency 25:55 - Advocating for pricing teams to lead rebate strategies to create lasting customer relationships and reduce reliance on discounting 28:11 - Highlighting the potential of rebates to address operational inefficiencies Key Takeaways: "Immature pricing practices tend to be that cost-plus. And when I say immature, it's not that it's bad, it's just they don't know what good looks like or what's better." - Mark Gilham "A good rebate is a rebate that a manufacturer or supplier wants to pay out." - Mark Gilham "I believe pricing have the tools and the skillset to, and it should be on the sell side, to equip salespeople to go out, not to win an order, but to kind of win a relationship. And make that relationship sticky so that discounting actually is not, it's always going to be important, but hopefully you can take a little bit of that pressure off the table." - Mark Gilham "If you want a better deal from your supplier, think about all the things you could do to make their life easier and ask them, ‘What's that worth to you?' And that's a far better way of getting a bit of extra money out of the contract than just saying, ‘I want my product for less.'" - Mark Gilham People/Resources Mentioned: Enable: https://www.enable.com Connect with Mark Gilham: LinkedIn: https://www.linkedin.com/in/markgilham/ Email: mark.gilham@enable.com Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
Send us a textEver wondered how a family business can transform into a powerhouse in the HVAC and refrigeration industry? Join us for an enlightening conversation with Lou Hobaica, a seasoned expert with over 40 years of experience. From humble beginnings in his father's business to leading it alongside his brother since 1989, Lou's journey is a testament to resilience and innovation. He shares how they tackled the challenge of finding culturally aligned employees by creating a robust in-house apprenticeship program that turns novices into skilled professionals. Discover how this initiative not only filled the skills gap but also provided avenues for those who might not fit into conventional academic pathways.In a city like Phoenix, where competition is fierce with 42,000 licensed rivals just in the plumbing, electrical, and HVAC sectors, Lou reveals the secret sauce to staying ahead: customer relationships. He recounts the cultural shift within his company, highlighting the transition from merely technical expertise to a customer-centric approach. This episode underscores the importance of likability and trust in today's market, explaining why they choose to hire individuals who can be molded into this mindset over seasoned professionals resistant to change. Lou's strategy reshaped their business culture, proving that human connection is paramount in maintaining a competitive edge.As Lou walks us through the trials of the 2008 economic downturn, he offers personal insights into navigating financial crises through smart decision-making and unwavering faith. Discover how his strategic pivot from low-margin projects to high-value services, coupled with fortuitous opportunities, enabled the business to not only survive but thrive. Learn from Lou's experience on maximizing profitability by integrating product sales with labor, thus crafting a more sustainable financial model. His story is an inspiring roadmap for turning adversity into opportunity, showing how faith and strategic planning can lead to significant growth and stability. Support the show https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflowhttps://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1https://bit.ly/4bFz4yc https://www.housecallpro.com/successullifehttps://www.facebook.com/corey.berrier https://www.linkedin.com/in/coreysalescoach/
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this episode we return to the question of how to break old consumer habits and build new ones. We cover four new studies, each of which has practical implications for brands. We begin by looking at when people are open to changing their behavior and discuss the fresh start effect and the destabilizing effect of life events. We then turn to the behavioral science of building new habits and look at the foot in the door technique and the perennial question - how long does it take to form a new habit?
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
In this Pocket Sized Pep Talk, you'll learn:A working definition for OKR's. The key to goal setting! Why so many people end up working on the wrong things.How focusing around customer's needs enables clear guidance on what to work on.How teams work through the OKR-creation process.What key principles guide your OKR implementation.How OKRs give people the autonomy to learn their way forward — to ask and then answer key questions.What implications OKRs have for leadership, management, and culture?A few mentors that helped Jeff along the way.To learn more about this guest:GUEST EMAIL jeff@gothelf.comGUEST WEBSITE: jeffgothelf.comSOCIAL MEDIA: https://www.linkedin.com/in/gothelf/
Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops••••••••••••••••••••••••••••••••Welcome to the 3rd episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.Our guest on the podcast for this series is Joseph Sayegh from Levant Cafe in Beruit, Lebanon. The cafe has remained open despite major challenges presented by the war in Gaza and Beruit.In this series, Joseph and Lee discuss how Joseph is navigating this crisis as a business owner and how the business, employees, and customers of Levant are coming together to connect during this war.The episodes in this series are:1. Keeping A Cafe Open In War Time - https://youtu.be/7V2FaVx5niY2. Cafe Business Decisions In Wartime - https://youtu.be/n09jBncwlPs3. Taking Action To Survive As a Cafe in Wartime - https://youtu.be/5r5Q9npwVIw4. Supporting Your Cafe Customers In Times of Crisis - https://youtu.be/czXwTAfCgqA5. Adapting Your Business Plan In Times of War - https://youtu.be/1KugHjGqpTQIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Joseph discuss the challenges and strategies for keeping a coffee shop open during an active war in Beirut. Joseph shares his experiences and decisions around reducing operational costs, adjusting hours, and managing inventory to adapt to the rapidly changing and dangerous environment. He highlights the importance of running a lean business and making incremental adjustments based on customer demand. Joseph also discusses how involving his small team in decision-making processes has helped them stay motivated and collaborative during these tough times. Tune in to learn how to adapt and survive as a business in crisis.00:00 Impact of War on Daily Life and Business01:31 Introduction to the Episode and Guest02:17 Adapting Business Operations During Crisis06:05 Adjusting to Customer Behavior and Demand16:52 Team Dynamics and Decision Making21:43 Conclusion and Teaser for Next Episode Connect with Joseph and Levant Cafe here:https://www.instagram.com/levant.beirut/https://www.linkedin.com/in/joseph-sayegh/••••••••••••••••••••••••••••••••Support this podcast by supporting our Patreon:https://bit.ly/MIFPatreon••••••••••••••••••••••••••••••••The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safarhttps://www.mapitforward.coffeehttps://www.instagram.com/mapitforward.coffeehttps://www.instagram.com/leesafar••••••••••••••••••••••••••••••••
What does it take to truly win over customers in today's fast-paced digital landscape? Join us as Danny Pozo, Cisco's VP of U.S. Commercial Customer Experience, shares his unique perspective on customer experience at Cisco. From the importance of emotional intelligence to the role of AI in CX, this episode dives deep into the strategies that can make or break customer relationships. Are you ready to rethink your approach?Tune in to learn:Why customer experience is about winning a customer, not just a transactionThe importance of emotional intelligence and why it will never be replaced by AIHow to effectively engage with customersWhy you need to build a strong internal culture in order to succeed in customer successHow AI can help predict customer behavior and improve serviceWhy personalization in customer service enhances loyaltyHow taking risks can lead to innovation in customer experience.–How can you bring all your disconnected, enterprise data into Salesforce to deliver a 360-degree view of your customer? The answer is Data Cloud. With more than 200 implementations completed globally, the leading Salesforce experts from Professional Services can help you realize value quickly with Data Cloud. To learn more, visit salesforce.com/products/data to learn more. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops••••••••••••••••••••••••••••••••Welcome to the 3rd episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.Our guest on the podcast for this series is Joseph Sayegh from Levant Cafe in Beruit, Lebanon. The cafe has remained open despite major challenges presented by the war in Gaza and Beruit.In this series, Joseph and Lee discuss how Joseph is navigating this crisis as a business owner and how the business, employees, and customers of Levant are coming together to connect during this war.The episodes in this series are:1. Keeping A Cafe Open In War Time - https://youtu.be/7V2FaVx5niY2. Cafe Business Decisions In Wartime - https://youtu.be/n09jBncwlPs3. Taking Action To Survive As a Cafe in Wartime - https://youtu.be/5r5Q9npwVIw4. Supporting Your Cafe Customers In Times of Crisis - https://youtu.be/czXwTAfCgqA5. Adapting Your Business Plan In Times of War - https://youtu.be/1KugHjGqpTQIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Joseph discuss the challenges and strategies for keeping a coffee shop open during an active war in Beirut. Joseph shares his experiences and decisions around reducing operational costs, adjusting hours, and managing inventory to adapt to the rapidly changing and dangerous environment. He highlights the importance of running a lean business and making incremental adjustments based on customer demand. Joseph also discusses how involving his small team in decision-making processes has helped them stay motivated and collaborative during these tough times. Tune in to learn how to adapt and survive as a business in crisis.00:00 Impact of War on Daily Life and Business01:31 Introduction to the Episode and Guest02:17 Adapting Business Operations During Crisis06:05 Adjusting to Customer Behavior and Demand16:52 Team Dynamics and Decision Making21:43 Conclusion and Teaser for Next Episode Connect with Joseph and Levant Cafe here:https://www.instagram.com/levant.beirut/https://www.linkedin.com/in/joseph-sayegh/••••••••••••••••••••••••••••••••Support this podcast by supporting our Patreon:https://bit.ly/MIFPatreon••••••••••••••••••••••••••••••••The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safarhttps://www.mapitforward.coffeehttps://www.instagram.com/mapitforward.coffeehttps://www.instagram.com/leesafar••••••••••••••••••••••••••••••••
Send us a textWatch it on YouTube: https://youtu.be/sBfy9ZHXZFsYour Amazon listing's main image can make or break your sales. In this video, Stephen Pope from My Amazon Guy explains why focusing on your click-through rate (CTR) is critical and how a simple main image change can increase your sales. Discover why showcasing options, adding keywords, and standing out in a competitive marketplace are essential to success. Don't miss these practical tips for improving your product visibility on Amazon.#AmazonSellerTips #AmazonSales #AmazonSEO #CTRBoost #MainImageHacksGet 50% off main image upgrades with code CTR.https://myamazonguy.com/IMGGet help from My Amazon Guy to grow your Amazon sales:https://myamazonguy.com/Timestamp:00:00 - Introduction: The Role of Main Images and CTR on Amazon 00:18 - Example: Dog Leash Listing & Image Optimization 01:00 - The Importance of CTR in Amazon SEO & PPC 01:30 - Why CTR is Easier to Improve than Conversion Rates 02:10 - How to Leverage Keywords in Your Main Image 03:00 - Customer Behavior and Click Patterns on Amazon 03:45 - The Impact of Product Options on CTR 04:30 - How Price and Reviews Influence Click-Through Rates 05:00 - Using Dogs in Main Images for Maximum Impact 05:45 - Case Study: How Adding Keywords to Main Images Boosts Sales 06:30 - A/B Testing and Optimizing Your Main Image for Best Results 07:15 - The Low-Risk Approach to Image Suppression and Changes 07:50 - Why Image Optimization is the Key to Growth 08:10 - Subscribe for More Amazon Growth Strategies-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
ABOUT TARA HAASE HIEMINGA:LINKEDIN PROFILE: https://www.linkedin.com/in/tara-haase-hieminga-48124621/TARA'S BIO:Tara Haase Hieminga is the Elevated Shopper Experience Global Lead at Mondelez International. With more than 12 years at Mondelez he has previously held roles such as Senior Manager Shopper Marketing & In-Store Merchandising, Sr. Manager Design & Digital Engagement. Prior to Mondelez, Tara was at Kraft Food Group as the Design Strategy Leader and before that, she worked for Mars as the Brand Manager, Candy and In-Store Marketing Manager for Snackfoods.SHOW INTRO:Welcome to the NXTLVL Experience Design podcast.EPISODE 72… and my conversation with Tara Haase Hieminga. On the podacast our dynamic dialogues based on our acronym DATA - design, architecture, technology, and the arts crosses over disciplines but maintains a common thread of people who are passionate about the world we live in and human's influence on it, the ways we craft the built environment to maximize human experience, increasing our understanding of human behavior and searching for the New Possible. The NXTLVL Experience Design podcast is presented by VMSD Magazine part of the Smartwork Media family of brands.VMSD brings us, in the brand experience world, the International Retail Design Conference. The IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing the discourse forward on what makes retailing relevant. You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.orgTara Haase Hiemanga who is the Global Lead for Elevated Shopper Experiences at Mondelez.She is using an understanding of neuroscience to enhance customer experiences across a number of the Mondelez brands. What brands are those, well there is a pretty big list but let me just say a few of my favorites – OREO, Toblerone, Cadbury, Wheat Thins and I could go on…We'll get to all of that in a moment but first though, a few thoughts… * * *Back around 2008, 9 and 10 my wife was studying interpersonal neurobiology with Dr. Dan Siegel. I used to come downstairs and listen to her and all the videos she was watching and various conversations she was having and I was often saying ‘wow that really replies to the work that I'm doing in trying to create retail stores.'As I listened it became clearer and clearer to me that I could perhaps rely on the lessons of understanding neuroscience as being the core driver to customer experience rather than simply thinking of it in terms of psychology, demographics and culture.What fascinated me then and still continues today is the idea that – there was something beyond simple psychology that we would be able to use to design better stores something that would relate to almost all humans in terms of how they understood environments specifically how they would look through product assortments, identify key item presentations, understand graphics, and how color, pattern and texture would all come together to either hinder or help decision making in the shopping aisle.Interestingly, back in the day, it took me a little while to get into architecture. I'd had a great time in junior college but my grades weren't great so I ended up enrolling in a Bachelor of Science in psychology which I was fascinated in anyway because I wanted to understand human dynamics but, I also had a sense that there was something deeply rooted and not just how buildings looked from the design point of view and but how they made people feel from an embodied / sensory point of view. And so, when I finally got into architecture a lot of my thinking about design was about how these places that we were creating would have qualities about them that would make people feel a certain way.I sometimes used to say that I didn't care whether you loved it or hated it (of course I hoped you loved it) but I wanted to make sure that you felt something as you were experiencing some place. And that later in my retail design career that you were satisfied with the experiences as well as the things that you bought in the store.In 2012 I did a presentation at global shop that was ostensibly about emotions and how we had to begin to understand that creating stores was about building emotional relationships and long term connections and then the awareness of how empathy played into this equation.This single presentation was a turning point in my career because someone came up to me at the end of it and said “…that idea should be a book.”And so, taking that as a sign…I was on my way to immersing myself for the next couple of years in writing “Retail (r)Evolution: why creating right brain stores will shape the future of shopping in the digitally driven world. “In the book I really dug into the nature of shopping as a cultural phenomena; it's power across the ages to tie together ideas and commerce the growth of shopping places around the world from the intersections of silk trade routes to the mega malls of North America and I also dug into brain science. In fact over a third of the book deals with understanding functional areas of the brain and how if we we're able to appreciate more how our gift in perception through our body was directly tied to our emotional connections and long term memory could be used - that all shoppers and retailers would be better off.I tried to explain it this way: imagine you're in your car - what I'd like you to do is write down 5 things that make the engine of your car run now if you're actually in your car while listening to this, do not start to write down these five things but hold them in your head as an idea what are the five things that make your car engine run? OK got 5 of them?Now, I want you to think about your brain and think of five things that make you run - through your engine - in other words your brain. The strange thing is and I've done this at multiple presentations around the world people are more apt to be able to describe 5 things that make the engine of their car run where they might spend 2 hours a day in rather than being able to identify more than two things that make themselves run ( the functional areas of their brain) that they spend 24hrs a day in.I also put forward the following proposition:- if we understood that all of our behaviors, thoughts and feelings are run by our brain-body connection, how is it possible that we could be designing stores and not have any clue about the very thing that is so influential in making decisions in the shopping aisle and our willingness to maintain relationships with the brands we love?So, it became a little bit of a career mission to bring the understanding of neuroscience to the retail design masses hoping that they would understand the power of the brain-body and design and creating effective selling spaces.Now, the other influence here was the emergence of digital technologies and how that was fundamentally changing the way our brains were being wired. With the idea that the more you use a functional area of your brain the more you maintain its wiring between neurons and the less used something is the more though the brain goes on a wonderful topiary garden creating extravaganza trimming away neural pathways that are not being used. This whole subject is referred to as “synaptic pruning” and fits together neatly with an idea around “neuroplasticity” - how your brain changes over time in relation to the things that you're exposed to in the patterns of behavior you engage in.So my premise then was: - if you are increasingly not using certain areas of your brain related to the exercise of empathy in face to face embodied interactions with other people like we continually do by communicating through our digital devices, what does that mean for the pathways for empathy in our brains and how we communicate with others?If stores were about empathic engagement, we might have a significant challenge ahead of us. In other words, if we are communicating less and less in embodied, face-to-face ways, what happens to the neural pathways built for empathic connection if we are using them less? Does synaptic pruning play a role here eventually diminishing our ability to engage in empathic extension?This became particularly interesting when you began to look at an entire cohort of emerging customers whose lives were very much directed by their interaction through social media that works and the digital devices they held in their hands. That is the subject of a bigger and equally interesting conversation which I'll save for another podcast but for now let's continue to focus on trying to understand what actually motivates people in the shopping aisle there have been fantastic studies that I came across the work of Baba Shiv and how decision making was made in the shopping aisle in relation to the potential for customers cognitive overload how they decided to choose one thing or another or the work of Sheena Iyengar who did a famous study of jams and the idea that a huge selection did not infact increase more purchases and satisfaction in the products chosen.There are now a heft of studies that are available that continue to reinforce the fact that people's behavior in the shopping aisle is not fully conscious. Much of it happens below the conscious awareness radar.We are driven by our emotions and our collective history of hundreds of thousands of years of human evolution that gear our brains, regardless of culture, religious or sexual orientation political affiliation or where you live in the world, that we all to some degree are reacting from the same baseline of brain activity in the brain's functional areas that we all have.Over the past 10 years there have been a number of organizations that have emerged focusing on the relationship between neuroscience and the built environment.The ANFA - the Academy of Neuroscience for Architecture would be one of them.Another would be the Neuromarketing Science and Business Association whose conferences around the world bring together neuroscientists, designers, architects, retailers and brands to talk about the influence that neuroscience could play in creating more effective shopping places.So, I am a huge advocate for trying to understand how we work and the neural mechanisms that influence our behavior beyond our psychology. The whole idea here is that if we knew a little bit more about how your brain worked, you might likely not do some of the things you do as an architect or designer creating retail or brand experience places thinking it matters when in fact it's completely off of the awareness radar and probably has little influence on how people react while in stores.And so we come now to my interview with Tara Haase Hiemanga who is the Global Lead for Elevated Shopper Experiences at Mondelez.So… when I say Mondelez you may not know the parent brand but I'm quite sure that you know some, if not all, of these brands and products that might be in your diet every single week.The Mondelez brands include: Cadbury chocolate and Dairy Milk, Chips Ahoy cookies, Clorets, Halls, the famous Oreo cookie, Philadelphia cream cheese, Ritz crackers, Tang apparently the drink that the astronauts used to have back in the day, Wheat Thins and Toblerone.Do you know some of those brands? Yeah I thought you probably did. Last spring I was attending the SHOP Marketplace event and onto the stage comes Tara Haase Hieminga and a consultant from the company Sellcheck.They proceeded to talk about how they were using neuroscience to enhance shopper experiences across their assortment of products. Now if you've ever walked down the snack aisle at your local grocery store, I am quite sure that you are familiar with the sea of merchandise that exists there.Hundreds of brands all selling within the same category and the question is how does a brand stand out or how do you as a consumer, if you don't already know your brand that you want to buy, decide to buy anything?If you follow the neuroscience, it can be quite a challenge for the brain to unpack most of what's in that shopping aisle. On the other hand, if you consider neuroscience you can begin to understand how people make decisions about what they want to buy and be able to do things in terms of your packaging, your product positioning, shelf graphics, the language you use on your packaging to enhance the likelihood that customers will give you deeper consideration and maybe buy more than they anticipated.And that's exactly what Tara, Sellcheck and Mondelez is doing across their portfolio brands. They have begun to see the incredible impact of implementing neuroscience principles to the design of their packaging, point of purchase presentations and shelf displays so that the customers that they have, or ones they hope to acquire, will be attracted to their product, understand the messaging and end up with more than one bag of snacks in their shopping cart.I wish that Tara and I would have had hours to discuss the intricacies of neuroscience and shopping behavior and how it relates to the design of products and in store presentations.This is a subject that I believe all of us should have intimate knowledge.Since I have never met a retailer who wanted to have a bad experience for their customers, I would suggest that implementing a deep understanding of our innate neurobiological hardware is critical. * * *ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com (personal website)vmsd.com/taxonomy/term/8645 (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore. In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com. The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.
In this episode of the E-commerce Toolbox: Expert Perspectives podcast, host Kailin Noivo interviews Jeff Hanson, Senior Vice President of E-commerce at Floor and Decor, a prominent Omni Channel retailer. Jeff, who has an extensive background in retail and digital strategy, shares insights from his 11 years at Floor and Decor, discussing his journey from graphic design to leading e-commerce initiatives. He elaborates on the multifaceted responsibilities of his role, emphasizing the importance of cross-departmental collaboration to ensure a unified customer experience across channels. Tune in to explore how Floor and Decor is addressing the challenges of modern retail and striving for seamless integration between online and in-store interactions.
Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Director of Retail Operations, Jordan Ripley. Today, we are joined by two of Acadia's resident experts: Julian Galindo, Senior Account Manager, who oversees brand strategy for some of our most prominent client partners, and Laurie Tovo, a key member of our media team with a passion for integrating branding into comprehensive media strategies on Amazon. We'll be exploring a topic that, while not new, has become increasingly important over the years: To what extent should Amazon be viewed as a branding channel versus a performance-driven sales channel? An exciting discussion - tune in to find out more! KEY TAKEAWAYS In this episode, Jordan, Julian, and Lauren discuss: Why Amazon is transitioning from being purely a sales channel to a significant branding channel. Historical perspective on Amazon's evolution and the increasing importance of branding. Challenges and insights on balancing lower funnel metrics like ROAS and conversion rates with upper funnel brand-building activities. The importance of understanding the full story beyond performance metrics. Strategies for ensuring brand cohesion across multiple platforms, particularly Amazon. The importance of repurposing assets and developing Amazon-specific creative content. The evolving role of visual content in media campaigns on Amazon. How existing content can be repurposed effectively for Amazon. Leveraging new metrics and brand analytics for improved customer segment targeting. Using this data to inform product launches and brand strategies. Early experiences and potential of Amazon's new AI-driven creative tools. Predictions on the future role of AI in creating branded content on Amazon. Specific tactics like brand-tailored promos to engage different customer segments. Insights into interactive and personalized content options like premium A+ content. Exciting new developments in Amazon's branding tools and metrics. Predictions and expectations for the future of branding on Amazon.
Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
Welcome to another exciting episode of Mick Unplugged! Today, we've got a special treat for you as we sit down with Tim Calise, a remarkable entrepreneur, finance expert, and tech innovator. Tim takes us through his incredible journey from the world of investment management to making waves in the fitness and technology industries. In this episode, he'll share the highs and lows of business expansion, the crucial role of self-awareness, and the magic of learning through experiences. Tim provides invaluable advice on building a successful business, including the importance of connecting with potential customers, refining products, and crafting a unique market position.He also dives deep into strategies for driving growth and customer retention, emphasizing the pivotal role of pricing and perceived value, especially in the service industry. With specific advice for businesses of various revenue levels and actionable insights, Tim equips entrepreneurs with the tools they need to thrive.TakeawaysSolving problems is key to success in entrepreneurship. It's important to identify problems that people aren't thinking about or businesses don't foresee.Innovation and technology provide opportunities to increase output, reach, and value creation in business.To drive growth, businesses can focus on selling to more people, selling more frequently, or raising prices.Service businesses should have multiple price points to cater to different types of customers and increase revenue.Understanding customer behavior patterns and addressing their needs and desires is crucial for business success.Aspiring entrepreneurs should make offers before building products and not take business decisions personally.Sound Bites"You have to solve problems because that's what people appreciate.""One of the greatest values is we can compress decades into days.""I truly consider you a thought leader in many spaces."Top 5 Questions Tim answer's in this episode:Transition Challenges: What were the main challenges Tim faced when transitioning from investment management to the fitness and technology industry, and how did he overcome them?Self-Reflection: How does Tim Calise suggest business owners use self-awareness and self-reflection to navigate challenges and setbacks in their business journeys?Customer Engagement: Why does Tim strongly advocate for speaking to potential customers before creating a product? What are the core benefits of this approach?Growth Strategies: According to Tim, what are the key strategies a business should implement to drive growth, and how do these strategies differ based on a company's revenue level?Service Industry Advice: What specific advice does Tim give to business owners in the service industry to maximize growth and revenue, and why does he stress the importance of pricing control?Connect & Discover:LinkedIn: linkedin.com/in/tcaliseInstagram: instagram.com/tim.caliseFacebook: facebook.com/timcaliseWebsite: timcalise.comPodcast: Leveling the Field ★ Support this podcast on Patreon ★
Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
This episode explores how effective coaching can pay for itself by improving client interactions and boosting profitability. By listening to calls and identifying areas of opportunity, coaches help advisors address customer needs more accurately. Discover why one-on-one coaching is a valuable investment for shop owners aiming to enhance their business performance and customer experience.Show NotesShift from Training to Education (00:03:26) Carm discusses the importance of shifting the terminology from training to education.One-on-One Coaching Experience (00:04:36) Rena explains the differences between teaching classes and providing personalized coaching.Intimacy in Coaching (00:06:04) Rena emphasizes the intimate nature of one-on-one coaching and its benefits.Vulnerability in Growth (00:07:18) Clint discusses the role of vulnerability in personal and professional growth.Maintenance of Skills (00:09:33) The importance of continuous education and maintenance in skill development is highlighted.Phases of Training (00:10:27) Rena describes the six phases of training and the cyclical nature of learning.Weekly Coaching Importance (00:11:23) Rena mentions the frequency of coaching calls and their significance in professional growth.Community Aspect of Training (00:13:30) Clint speaks on the necessity of community and interaction in coaching.Interpersonal Skills in Shops (00:16:09) Clint addresses the challenges of interpersonal skills and communication within shops.Effective Daily Training (00:19:28) Discussion on intensive training classes and their impact on team development in the automotive industry.Intimate Coaching Sessions (00:20:32) Preference for small group coaching to enhance communication and interpersonal skills among team members.Importance of Vulnerability (00:21:19) Clint shares insights on vulnerability and the need for ongoing support in coaching environments.Investment in Training (00:23:15) Exploration of how shop owners should allocate budgets and time for effective training and coaching.Coaching Value (00:24:46) Coaches emphasize the return on investment from effective coaching through improved client interactions.Excuses from Shop Owners (00:25:26) Discussion on common excuses shop owners give for not investing in coaching and training.Time Management in Coaching (00:27:31) Strategies for fitting coaching sessions into busy schedules, including combining them with lunch.Shifts in Customer Behavior (00:28:47) Analysis of how customer attitudes have changed post-COVID and the need for updated training.Economic Changes Impacting Sales (00:31:22) Discussion on rising costs affecting customer spending and the importance of value presentation.Call Scripts in Training (00:32:35) The significance of scripts in coaching to ensure consistent and effective communication with customers.Feedback and Improvement (00:34:39) Emphasis on celebrating wins and learning from mistakes through call reviews to improve service skills.Patterned Approach to Sales (00:37:14) The necessity of following a consistent pattern in customer interactions for better service delivery.Best Practices in Customer Interaction (00:38:32) Teaching best practices to avoid offense and ensure customer care, even during absences.Building Self-Confidence (00:39:09) Discussing the importance of self-confidence and the need for continual conditioning in service advisory roles.Muscle Memory in Communication (00:40:13) Drawing parallels between physical conditioning and developing automatic responses in customer interactions.Understanding Customer Needs (00:43:13) Emphasizing the importance of understanding customer intentions to provide tailored service.The Value of Coaching (00:48:28) Discussing the importance of...
In this episode we're sharing 4 ways that have worked for us to increase your conversion rate (and get more customers). We're not talking about "hacks" that many people talk about when it comes to getting more customers. There's work here for sure and you need to be consistent, but the work works! Get into it today. Links https://dropshipbreakthru.com/call - Ready to start your high ticket dropshipping journey with Ben and Jon's guidance and help? Jump on a free call with one of our team members today to learn what that looks like. https://dropshipbreakthru.com/go - Learn how high ticket dropshipping works and how you can get started in this free training. https://dropshipbreakthru.com/shopify - Get a $1 trial on Shopify and start having a play around. The best way to learn is by doing. Get familiar with the platform by being inside of it. Sponsors DropshipBreakthru.com/Clearsale — Add this app to your business and never worry about fraud chargebacks again. DropshipBreakthru.com/Shopify — The only Ecommerce platform we recommend. DropshipBreakthru.com/Grasshopper — Get an 800 number for your business from Grasshopper DropshipBreakthru.com/Rewind — Automatically back up your Shopify store data DropshipBreakthru.com/PrimedMind — Get coached by the #1 Mindset Coach in the world, Elliot Roe Timestamps Understanding Customer Assumptions (00:00:00)Discussion on the assumptions made by new business owners about their customers and products. Using Microsoft Clarity (00:01:00)Introduction to Microsoft Clarity, a free tool for analyzing customer interactions on websites. Learning from Customer Behavior (00:02:11)Insights on how to observe customer behavior to identify issues on your website. The Importance of Customer Calls (00:06:59)Emphasis on calling customers post-purchase to gather valuable feedback. Post-Sales Support Calls (00:09:36)Advice on how to conduct post-sales support calls and gather customer insights. Asking the Right Questions (00:12:26)Strategies for asking customers questions to improve the shopping experience. User Testing with Friends and Family (00:13:41)Encouragement to have friends and family navigate the website for usability feedback. Font Size Considerations (00:14:55)Discussion on the importance of using larger font sizes for better readability, especially on mobile devices. Understanding Customer Attention (00:16:49)Discusses the importance of readability on websites to retain customer attention. The Importance of Headlines (00:18:09)Emphasizes rewriting headlines to convey product benefits quickly for better sales. Feature vs. Benefit (00:19:34)Explains the distinction between product features and the benefits they provide to customers. Crafting Outcome Statements (00:22:23)Encourages using outcome statements to clarify the real-life benefits of product features. Quantifying Value (00:25:27)Highlights the significance of expressing savings in dollar amounts to enhance customer understanding. Engaging with the Audience (00:27:25)Invites listeners to participate in discussions about improving headlines and product descriptions.
Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
Today's guest is Dr. Michael Solomon, Professor of Marketing at Saint Joseph's University in Philadelphia. Michael has published many books, including the bestselling book on consumer behavior in the world. In today's episode, we will talk about what's changed in consumer behavior in the last couple of years, in light of COVID, and even the trends that may have been happening before then. Michael literally “wrote the book” on understanding consumers. Hundreds of thousands of business students have learned about marketing from his books including, Consumer Behavior: Buying, Having, and Being; the most widely used textbook on the subject in the world. Michael advises global clients on marketing strategies to make them more consumer-centric. His latest book – The New Chameleons: How to Connect with Consumers Who Defy Categorization won the NYC Big Book Award in the Marketing/Sales category. As a Professor of Marketing (in the Haub School of Business at Saint Joseph's University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. Michael helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. After listening to today's episode, visit Michael's website for his new online course on Customer Engagement.
This episode features an interview with Aleks Bass, Chief Product Officer at Typeform, the web-based platform you can use to create anything from surveys to apps, without needing to write a single line of code. Aleks has over 18 years of experience in product marketing, product management and consumer insights in B2B SaaS and D2C. In her current role as Chief Product Officer, she leads product management, design, research, and product operations. Her priority is creating user-centric digital solutions. Aleks has previously held leadership roles at Momentive, Adobe and Qualtrics, which has since been acquired by SAP. In this episode, Aleks shares her insights on how product and product marketing can enhance customer experience. She discusses the importance of aligning product management with consumer insights, the role of design in digital CX, and trends in customer behavior. Aleks elaborates on Typeform's new product, Typeform for Growth, which aims to boost customer acquisition using AI. The conversation also touches on measuring digital customer experience, the balance between automation and human interaction, and the significance of diversity in tech leadership. Finally, Aleks discusses Typeform's future vision of creating a holistic customer experience and the essential role of AI in achieving this goal.Quotes*”Good design for me in digital CX is intuitive, accessible, and empathetic. But the number one thing it has to absolutely do is be usable. So I prioritize usability over anything that's new, aesthetically pleasing, keeping up with the trends, et cetera. Design's ultimate role is to anticipate user needs and remove friction points from the experience and remove them from having blockages in their ability to do the things that they need to do.”*”There is a difference between asking people for feedback and truly understanding what they're saying to you in the context of what their broader pain points are versus asking for feedback and taking that feedback at face value. Because if I don't understand the pain points that you personally experience, I might interpret the feedback that you're giving me differently, and I might not be solving for the true challenge that you are facing. Whereas if I deeply understand a marketer's workflow, what tools they're using, how they're using those tools, the gaps in those current tools, what they wish they could do, how certain tools are not playing nicely with other tools, it allows me to create solutions that are actually much more adaptable to their individual use cases. And so that's the piece within customer centricity, customer experience, and strategy that I feel like is really critical to create better experiences for our customers.”*”There's no shortcut in trying to figure out and learn about your customers. You have to do the work and you have to spend the time and you have to engage in the most effective way to get the most insight out of their patterns and pain points and challenges.”There's no shortcut in trying to figure out and learn about your customers. You have to do the work and spend the time and to get the most insight”.*”A gap in the customer experience is when automation serves the company, not the customer. Automation should ultimately keep people at the center. Yes, it can help companies improve efficiency. I think we all can see the benefits of that. But if it is hurting your customer experience, then that's a negative outcome for your business ultimately.”Time Stamps[0:01] Meet Aleks Bass, Chief Product Officer at Typeform[0:56] Connecting Product Marketing to Customer Experience[4:04] Designing for Digital Customer Experience[5:44] Trends in Customer Behavior[7:03] Introducing Typeform for Growth[9:22] Enhancing Lead Generation with AI[11:49] Fostering Exceptional Digital Customer Experience[27:59] Personalizing Customer Experience[33:18] Building Trust and Measuring Success[36:55] Balancing Automation and Human Interaction[39:22] Positive Customer Experience Examples[44:09] The Importance of Diverse Perspectives[46:03] Future of Typeform and TechnologyAbout our guest, Aleks BassAleks Bass is a product leader with an 18+ year career that includes product management, product marketing, and consumer insights for both B2B SaaS and D2C self-serve products. As the Chief Product Officer at Typeform, she leads product management, design, research, and product operations, steering a talented team to create innovative and user-centered digital solutions. Her role encompasses driving strategic product development from concept to market delivery, shaping the future of digital experiences. She is passionate about transforming ideas into impactful products that enhance the way we interact with data and information. By leveraging AI and expanding their communication formats, she aims to elevate Typeform's offerings and push the boundaries of interactivity within their platform.Her prior experience includes product leadership roles with Momentive, where she led a 15-member product organization, with overall responsibility for a product portfolio including SurveyMonkey, Wufoo, SurveyMonkey Apply, and SurveyMonkey Audience, that drove $500M in 2022 revenue. She has also held leadership roles at Adobe, Workfront (acquired by Adobe), Qualtrics (acquired by SAP), and product consulting to three startups – two that were acquired by Google and Walmart, and one that IPO'd. She has had success in building and managing high-performing teams, coordinating cross-functional collaborations, and driving revenue that has included a three-year growth from $10M ARR to >$55M.Thank you to our friendsThis podcast is brought to you by HGS. HGS is a digital customer experience leader dedicated to delivering winning customer interactions at scale that are prompt, personal, and positive. We continuously transform, optimize, and grow enterprises to exceed ever-rising customer expectations. HGS provides our clients with the right talent and technologies needed to champion every moment. Learn more at hgs.cx.LinksConnect with Aleks on LinkedInLearn more about TypeformCheck out HGS
Tim Hillison is the Founder & CMO of Entry Point 1, a company helping ambitious CEOs and technology founders jumpstart their marketing revenue programs, expand customer awareness, and win market share. In this episode, KJ and Tim discuss the key elements of modern go-to-market (GTM) strategies, the importance of understanding your target audience, and the evolving concept of product-market fit, now defined through the three Ps: problem market fit, product market fit, and platform market fit. The discussion emphasizes the necessity of cohesive teamwork across various departments, the transformation of marketing from a cost center to a critical revenue partner, and the significant role of brand and storytelling in today's noisy market. Key Takeaways: 02:16 Debunking Marketing Misconceptions 03:21 The Fundamentals of Disruptive Innovation 06:59 The Importance of Brand and Customer Behavior 16:48 The Three P's of Product Market Fit 26:09 The Role of Marketing in GTM Quote of the Show (26:00): "Marketing is a social science, not a physical science. We're dealing with people. As we know, customer behavior has changed." - Tim Hillison Join our Anti-PR newsletter where we're keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Tim Hillison: LinkedIn: https://www.linkedin.com/in/timhillison/ Company Website: https://www.entrypoint1.com/ Company LinkedIn: https://www.linkedin.com/company/entrypoint1/ Free GTM Assessment: https://www.entrypoint1.com/gtmassessment How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.
In this episode of the Ecommerce Coffee Break podcast, we explore conversion rate optimization (CRO) with a fresh perspective. Our guest, Marta Rogach, Business Development Lead at Plerdy, introduces an all-in-one tool that provides actionable insights into user behavior on e-commerce websites. Marta explains how Plerdy's solution helps store owners understand customer interactions, identify pain points, and make data-driven decisions to improve conversions, covering everything from heatmaps and session replays to pop-up optimization and sales performance tracking.Topics discussed in this episode: Why conversion rate optimization is crucial for ecommerce businessesHow understanding customer behavior can improve conversionsWhy watching user replays and heatmaps reveals customer behaviorHow pop-ups boost ecommerce conversions and engagementWhat role website speed plays in conversion ratesHow to effectively use data analytics to boost store performanceLinks & ResourcesWebsite: https://www.plerdy.comLinkedIn: https://www.linkedin.com/company/plerdy/Facebook: https://www.facebook.com/PlerdyEN/Get access to more free resources by visiting the show notes athttps://t.ly/CovclWant to be a better online business owner? Ever wish a seasoned entrepreneur with 20+ years of experience could help your business?Join my Founder's Sidekick program for personalized guidance to build a business you love and finally achieve work-life balance. Get weekly expert advice tailored for busy founders.Learn more at https://founders-sidekick.comSign up for our free newsletter. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!
Thank you for listening to the Choice Hacking Podcast. If you liked what you heard, please leave a rating or review for the podcast. And if you're a true superstar (and I know you are!) consider sharing an episode with your social media followers, friends, and family. Any of these help the podcast find new listeners and grow. ✅ Find me (Jen Clinehens) & Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
The Intuitive Customer - Improve Your Customer Experience To Gain Growth
Did you ever have an imaginary friend? If so, you already have a leg up on this week's episode. Chances are you created a mental model of your imaginary friend and could predict with 100 percent accuracy how they might react to a given situation. A mental model is a detailed creation of an imaginary customer that helps you determine how a real-life customer might react to a given situation. However, unlike the imaginary friend, science and data develop the imaginary customer, not creativity. As we conclude the Masterclass Series about the intricate world of Customer Experiences and the myriad factors that shape customer behavior from a behavioral science perspective, today's episode pulls everything together. We discuss why you should create mental models of imaginary customers to understand why your real-life customers do what they do. Traditionally, advertising professionals crafted detailed fictional personas, like an imaginary friend from childhood. Then, they targeted their messages to these fictional customers to hone their brand messages. Today, marketers continue this practice by segmenting customers into groups with specific characteristics, creating a persona that represents the group, and tailoring messages for each persona. AI presents an intriguing opportunity to enhance this approach, enabling AI to predict customer responses by accurately simulating real-world behavior. This practical application holds immense promise. However, relying solely on intuition is inadequate for constructing precise mental models. A wealth of data is necessary to uncover the underlying motivations and psychological triggers of customer behavior. Understanding the context in which customers make decisions is another critical element of creating effective mental models. Factors such as current emotions, memories of past experiences, and the situational context can significantly influence decision-making. Also, we discuss how Daniel Kahneman's two-system model from "Thinking, Fast and Slow" explains the interplay between rational and intuitive decision-making processes. This final installment of our Masterclass Series underscores the significance of customer personas or mental models in comprehending and anticipating customer reactions to diverse marketing strategies. Our discussion emphasizes the criticality of incorporating comprehensive data into these models to ensure accurate predictions of customer reactions, particularly in the context of incentives. The discussion also highlights the challenges of integrating such data into AI models. In this episode, you will also learn: The historical development of customer personas in advertising The potential future role of AI in creating and predicting customer personas The limitations of relying solely on intuition for customer behavior predictions The significance of memories and emotional drivers in customer decision-making Why nutrition labels did little to encourage obese people to make better food choices The impact of situational context on customer choices
Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"
Join us to learn how NVivo 15 with AI was developed with David Rupert, Senior Product Manager of NVivo at Lumivero. One of the key takeaways is the critical role of understanding customer problems by using qualitative research in product management. This involves not just managing tech debt but also evaluating new technologies like AI. Forming advisory boards and conducting surveys are some of the methods the product team used to gauge customer attitudes and expectations when developing NVivo 15.
In this compelling episode of the Ecom Ops Podcast, we dive into the fascinating world of data analytics with Mia Umanos, the CEO of Clickvoyant and a seasoned expert boasting 15 years of experience. Mia, now a pivotal part of Clickvoyant, shares her journey and the revolutionary impact of AI-driven analytics on eCommerce.
Welcome to another episode of The Compassionate Capitalist Show #podcast, where we dive deep into the best practices for creating wealth as a business owner, and using that to discern investing in the companies with the best odds of achieving success to exit. Today, Host Karen Rands digs into the mechanics of marketing funnels and strategic forecasting with her guest, Taylor Frame from Focus Funnels. Karen and Taylor explore the essential journey a customer undertakes from discovery to purchase and beyond. They also touch upon the importance of adapting strategies to meet the differing needs of digital and brick-and-mortar businesses. Karen and Taylor expand the conversation to talk about the Capital Funnel and how the customer engagement and conversion process in your typical sales funnel is similar to the capital funnel for attracting and converting investors -- It is Karen's Kugarand Theory of Private Capital. Key TakeAways: 1. **Understanding Sales Funnels:**defines what a marketing funnel is and the significance of different stages: discovery, education, and conversion. 2. **The Importance of Strategic Targeting:** covers how businesses can effectively use digital targeting to curate audiences and engage them at various stages of the marketing funnel. 3. **Digital Crumbs and Customer Behavior:**how digital interactions like purchases and searches can lead to targeted advertising, touching on privacy concerns and the effectiveness of these methods. 4. **Raising Capital with Emotional Intelligence:** insights on raising capital, emphasizing understanding the emotional and financial motivations of potential investors as well as the process and preparation needed when engaging in financial conversations. Taylor Frame began his career in digital marketing working with e-commerce giants Crew and Rei, leveraging Adobe tools to boost online sales. Recognizing the untapped potential in providing similar technologies to smaller e-commerce brands who couldn't afford such advanced tools, Taylor transitioned to Yext. Here, they expanded their skill set into local marketing while continuing to focus on e-commerce strategies like pay-per-click ads and marketing funnels. Inspired by these experiences, Taylor founded Focus Funnels, a company dedicated to delivering effective digital marketing and funnel strategies tailored for emerging e-commerce entities. With a solid background in navigating both large-scale and boutique e-commerce landscapes, Taylor Frame stands out as a dynamic force in digital marketing, committed to empowering businesses with the tools they need to succeed online. Learn more about Taylor Frame and his work at Focus Funnels by visiting http://focusfunnels.com. This episode is packed with insights on nurturing customer leads, optimizing marketing strategies, and the crucial role of understanding customer motivations. This is also a critical aspect of building the capital funnel - understanding investor motivations. Whether you're looking to refine your digital marketing tactics or seeking guidance on capital raising, this episode provides invaluable advice backed by Taylor's extensive experience and deep understanding of e-commerce growth strategies. Listen as Karen and Taylor unravel the intricacies of targeting the right customers (or investors) and creating effective funnels for business growth and profitability. Karen Rands is the dynamic host of "The Compassionate Capitalist Show," a podcast dedicated to teaching her audience how to create wealth by building successful, profitable, scalable, exitable businesses, or investing in those businesses as a wealth creation asset class that is superior to real estate and stock market, but often maligned and misunderstood. Karen is the leader of the Compassionate Capitalist Movement and Lead instructor for her Compassionate Capitalist Wealth Maximizing System with it recently released digital on demand course: Intro to Angel & Crowdfund Investing. Check it out at http://dothedeal.org Karen is a sought after advisor for entrepreneurs seeking to raise capital, and realize time is as valuable as money to get started right or stop doing what isn't working. Investors and Angel groups hire Karen's firm to assist in due diligence and syndication. More info at http://kugarand.com Please like and share this podcast if you find it of value. TIME STAMP OF CONTENT 00:00 Essential advice for direct-to-consumer business growth. 03:14 100 brands find success sans venture capital. 07:23 Creating marketing funnels requires expertise and adaptability. 11:12 Discovering brand, educating self, identifying desired dress. 15:06 Identify, target, and persuade customers effectively. 19:14 Tracking digital activities to move potential buyers. 21:03 Addressing concerns in the middle of funnel. 25:20 Entrepreneurs underestimate potential reach for raising capital. 28:52 Identifying numbers in sales process, don't give up. 32:38 ROI measures ad spending's return through sales. 34:51 Forecasting sales and revenue for entrepreneurial startups. 39:06 Experience with clients, diverse marketing strategies. 42:50 Personal data used for targeted advertising, surveillance. 46:09 Encouraging clicks and collaboration in digital marketing. 47:08 Grateful for your help, Karen. Pleasure! #marketing_funnel #customer_journey #lifetime_value #digital_targeting #acquisition_funnels #marketing_channels, #e-commerce #growth_strategies, #digital_marketing #sales_funnels #KPI #raising_capital #Capital_funnel
In this podcast episode, we discuss why AI is the key for brands to survive in the future of eCommerce. Our featured guest on the show is Valon Xhafa is the Founder of behamics.comTopics discussed in this episode: Why AI is becoming critical for brands to survive in the increasingly competitive e-commerce landscapeHow the pandemic changed the e-commerce industry, making traditional growth strategies less effectiveWhat behavioral science means in the context of e-commerce and how it impacts user decisionsWhy understanding external factors like weather, inflation, and competitor data is crucial for predicting user behaviorHow the paradox of choice creates friction in the user experience and impacts conversion ratesWhat role web performance plays in user experience and its impact on revenue and ad costsLinks & ResourcesWebsite: https://behamics.com/LinkedIn: https://www.linkedin.com/in/valon-xhafa-b8ab856b/Facebook: https://www.facebook.com/behamics Get access to more free resources by visiting the podcast episode page att.ly/FfJ-JSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaHow did you like this episode? Send us a Text Message.Join "Founder's Sidekick" today - With “Founder's Sidekick,” you'll receive personalized advice and feedback to transition from 9-5 jobs or transform traditional businesses into flexible online ventures. A private advisory service designed for busy people to address burning business questions when starting and growing an online business. Visit https://ecommercecoffeebreak.com/start to learn more.Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
Join us in this episode with Álvaro Morales, CEO of Orb, as he explores product pricing strategies that align value and revenue. From his start as a software engineer at Asana to his current role leading pricing innovation, Álvaro offers insights into initial pricing decisions and the progression towards complex pricing frameworks. Learn how pricing strategies impact company growth, the importance of collaboration across departments, and the basics of usage-based pricing models. Discover the balance of choosing value metrics, introducing new pricing to customers, and the concept of reverse trials. The episode also touches on the future of pricing, billing system challenges, and Orb's approach to simplifying these for customer satisfaction. Álvaro discusses transitioning from seed-based to usage-based pricing, the importance of trust in pricing changes, and how to create value displays that maintain customer engagement. Learn how to master pricing for your business.This episode is brought to you by Eppo, the next-generation A/B testing and feature management platform built for modern growth teams by alums of Airbnb and Stitch Fix. Visit our website, and 10x your experiment velocity. Episode highlights
The Comic Book as Research Tool contributes to a growing body of work celebrating the visual methods and tools that aid knowledge transfer and welcome new audiences to social science research. Visual research methodological milestones highlight a trajectory towards the adoption of more creative and artistic media. As such, the book is dedicated to exploring the creative potential of the comic book medium, and how it can assist the production and communication of scientific knowledge. The cultural blueprint of the comic book is examined, and the unique structure and grammar of the form deconstructed and adapted for research support. Along with two illustrated research comics, Toxic Play and 10 Business Days, the book offers readers numerous comic-based illustration activities and creative visual exercises to support data generation, foster conversational knowledge exchanges, facilitate inference, analysis, and interpretation, while nurturing the necessary skills to illustrate and create research comics. The book engages a diverse audience and is an illuminating read for visual novices, experts, and all in-betweeners. Dr. Stephen O'Sullivan is lecturer in marketing and consumer culture at University College Cork, Cork University Business School. His research is primarily situated in the consumer culture theory dimensions of marketplace cultures and consumer identity projects. Current research involves an investigation of contemporary play, particularly that which is harmful in nature. Stephen is an advocate for the greater application of creative media in social science. His published works can be found in the Marketing Theory, Psychology & Marketing, Journal of Marketing Management, Consumption Markets & Culture, Advances in Consumer Research, and Journal of Customer Behavior. Contributes research films to the Indie Cork Film Festival. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
SEO Made Simple: A Conversation with Global Specialist Rodney Brazil Episode # 132 In this episode of The Creative Soulpreneur, we delve into the intriguing world of search engine optimization (SEO) with none other than global SEO specialist and writer, Rodney Brazil. Nick and Rodney explore how SEO works and its impact on making digital content more discoverable. Rodney shares insights on the evolution of SEO, tips for beginners, and real-life examples of how optimizing a website can lead to tangible results. They also discuss the intersection of Rodney's work in SEO with his creative endeavors in the theater, highlighting how marketing skills can enhance the reach of artistic projects. As the episode unfolds, you will gain a deeper understanding of SEO, pick up actionable advice, and witness an inspiring conversation between two passionate individuals. Takeaways - The importance of optimizing digital content to connect with both search engines and people. - How to find the balance between appealing to search algorithms and speaking the language of your audience. - The impact of using the right keywords and optimizing website content for better visibility and engagement. Take the Creative Visionary Quiz and find out your type to learn how to understand and utilize your energy to create abundance in your life and business. www.creativevisionaryquiz.com Rodney Brazil, a global SEO specialist and writer in Oklahoma City, excels in digital marketing and SEO, enhancing web content and strategy across industries. With roles at Komalty Content Strategies and Namecheap Inc, he's honed skills in consumer traffic analysis and social media. His theater background, evident in plays like "Meaningless," integrates artistry with strategic marketing, showcasing his unique blend of creative and technical expertise.https://komalty.com/ https://www.easywp.com/blog/author/rodney/ www.linkedin.com/in/rodney-brazil Nick Demos is a Tony and Olivier Award winning Broadway producer, documentary filmmaker, conscious business coach and manifestation expert. With over 15 years of teaching pranayama (breath work), yoga and creativity as well as thirty years in the entertainment industry, he has travelled from the Tony Awards to ashrams and run a multi-million dollar business in between. Nick helps you clear blocks and tap into your creative intuition so you can tell your stories and manifest the business and life of your dreams creating wealth and impact.
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