Podcasts about content experience

Augusto Romano comanda as principais notícias que foram destaque no mercado da comunicação empresarial no Brasil e no Mundo. E nesta edição você confere: a Encaso Comunicação é a nova agência do Janeiro Branco, instituto e movimento global de conscientização de saúde mental na humanidade; após passar por um intenso processo de reestruturação, a companhia aérea South African Airways vai voltar a operar no Brasil no final de outubro; a Mondelēz, conglomerado multinacional de alimentos e dona de marcas como Halls, Lacta e Club Social, é a mais nova cliente da EAÍ?! Content Experience; e com o objetivo de posicionar a marca como referência em arquitetura inovadora do Brasil, o studiodwg escolheu a MA2 Comms como a parceira para a sua comunicação e gestão de imagem. . ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Assine a newsletter da Mega Brasil, a Direto da Redação⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . Informação e entrevistas estão no Leitura da Semana, programa apresentado por Augusto Romano, todas as sextas, às 17h, com reapresentações aos sábados, às 11h, e aos domingos às 18 horas, na ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rádio Mega Brasil Online⁠⁠⁠⁠⁠⁠⁠⁠

In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip.

In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip.

Melissa Kwan is the Cofounder and CEO of eWebinar, the leading webinar automation platform that helps companies run hundreds of sales demos, training, and onboarding sessions without being there.And she's on a mission to save us all from Webinar hell!TOPICS EXPLORED:The repetition & burnout of having to repeat the same webinar or demoYet it doesn't matter how many you do, it's never enoughNot just a video recording, but moreThe option to respond live to questionsForms of interactivity: polls, questions, quizzes, conversion alertsA video on YouTube doesn't have the same engagementBecause they're able to automate one thing people discover they can deliver much wider array of value in marketing or trainingWe're used to so much on demand, so what makes b2b any different?It's all about setting the right expectation, don't lie to your customersThere's no demo I can do that's better than our productYouTube: https://youtu.be/bxn1BrkI4cARESOURCES: Melissa Kwan's eWebinar: https://ewebinar.com/CONNECT: Melissa Kwan on LinkedIn: https://www.linkedin.com/in/melissakwan/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Learn: About Randy and his work by visiting his websiteRead: All the latest on Uberflip's blogFollow Randy: On Twitter and LinkedInFollow Aprimo: On Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Clare Aldworth, RNIB Voice of the Customer Insight Officer shares the latest opportunities for blind and partially sighted people to get involved in with RNIB Connect Radio's Toby Davey. Opportunities highlighted this week included: Join the RNIB Stories Library Focus Group- The Stories Library team are responsible for gathering and organising all of our customer stories, or case studies.  RNIB's Stories Library would like your help to create powerful customer stories. Join the Stories Library focus group to discuss what you feel makes a good story, and where you would expect to find it on the RNIB website. To join the Stories Library focus group taking place at the end of February, Contact Gary and Amanda by emailing storieslibrary@rnib.org.uk if you would like to get involved. See Work Differently Work Placements-   See Work Differently is RNIB's employment initiative for unemployed blind and partially sighted people. The aim is to help people secure that first rung on the career ladder. The project also helps those who are returning to work following a career break. There are 2 new opportunities now live.  Content Experience & Storytelling - working on a project analysing the accessibility of different programme formats on TV. This is a brilliant role for anyone interested in media and how the media can be more accessible for BPSP. Impact and Evaluation Assistant - supporting on impact and evaluation projects — measuring the impact that RNIB is having. Great role for someone who wants to develop their communication and planning skills. Both these roles are paid placements. Visit the jobs page of the RNIB website and type ‘See' into the search box. https://www.rnib.org.uk/about-us/careers-at-rnib/ Help Samsung make their phones more accessible-  RNIB's User Experience team has been working with Samsung on making their phones more accessible and usable to blind and partially sighted people. As part of this work they are trying to gather feedback on specific features on both the IOS and Android platforms to see what works well and what could be improved. There are different feedback surveys depending on how you use your smartphone: Android users low vision (using features such as larger text, dark theme etc) iPhone users low vision (using features such as larger text, dark theme etc) Blind with iPhone (using screen reader) Blind android users (using screen reader) To take part email involvement@rnib.org.uk and you will be sent the right survey for you. To find out more about these Connect Voices opportunities and how you can get involved with RNIB Connect Voices do visit- https://www.rnib.org.uk/connect-community/connect-voices-network/connect-voices-current-opportunities Image: RNIB logo. 'RNIB' written in black capital letters over a white background and underlined with a bold pink line, with the words 'See differently' underneath 

Welcome back to the Brandon T. Adams Audio Experience, this week I share why I have invested so much of my time and energy into video marketing! During this livestream I described my journey getting involved with video production, feel free to message me on social media with any questions!Share your thoughts with me on Instagram! @brandontadamsContact me: www.brandontadams.comText me: (563)217-6850

Being an entrepreneur doesn't necessarily mean starting your own business. It's about owning what's in front of you. Today's guest for Coffee with Closers strongly believes in it. When you start taking that approach with your role, whether it's a company that you're working with or the company that you own, you learn to think about the business in a more wholesome way. Meet Randy Frisch - Chief Evangelist for Content Experience and Co-founder & President of Uberflip. He's the best-selling author and a host of Marketer's Journey Podcast. Stay tuned for our conversation with Randy where he shares practical advice for marketers to think beyond content creation and focus on the overall content experience. Coming up: ►How do you build a successful team where everyone owns their roles? ►What are some helpful tips for creating and promoting your content? ►What are the three areas to focus on in content marketing for your organization? ►How has email marketing changed and how to use it to serve our customers better? ►How do you prove the ROI of your content experience? Enjoy!

In the modern digital economy, the notion of 'brand' can influence everything from first-touch engagement to purchase and repeat loyalty. Creative content is a differentiator that can elevate a brand, but too often it's a hurdle to overcome, as opposed to an opportunity to unlock. Join Stephanie Aliwell for this session to discover challenges organizations face in managing their digital and creative content, especially around modernizing their content management infrastructure and processes, and best-in-class strategies to put the right foundation in place.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In the modern digital economy, the notion of 'brand' can influence everything from first-touch engagement to purchase and repeat loyalty. Creative content is a differentiator that can elevate a brand, but too often it's a hurdle to overcome, as opposed to an opportunity to unlock. Join Stephanie Aliwell for this session to discover challenges organizations face in managing their digital and creative content, especially around modernizing their content management infrastructure and processes, and best-in-class strategies to put the right foundation in place.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Fahad Muhammad, VP of Marketing at Daylight, talks with Jeremy about creating a vibrant content experience.Highlights:Why "content experience" matters for cutting through the noise and getting traction with your audienceThe value of creating content with a "quality over quantity" mindsetWhy you shouldn't copy the content styles of larger successful companiesLearn more about DaylightConnect with Fahad on LinkedInMemorable Quotes:"That's what we're all shooting for from a marketing perspective is to bring them back, to have them consume more with the idea of the more they consume, the more educated they get, the more informed they get about the product and the problems that that particular solution's trying to solve and eventually turn them into buyers.""It all boils down to who you're creating the content for and who you are trying to engage. An engineer is very different than a VP of innovation. A fleet company is very different than, you know, a fortune 100 bank. So understanding who you are creating the content for, who you're trying to engage, basically defines the variables that you, from a marketing and content marketing perspective, should be playing with." "The consistency element is also important. No brand wants to be known for things that they're doing that there's no consistency to them, whether it's in what they're producing every month is different or tone starts to change. And then there's no brand identity. There's no anchor for that brand to be like this is what it stands for. So consistency is important. Within the consistency, there is experimentation and that experimentation is tied to looking at what is the modern day consumer's mindset."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The content you make readily available to customers does the talking when your people are out of the room—is what you've provided able to do the heavy lifting between touchpoints? David Hoare, VP of Content at ServiceNow, says content plays a critical role in the customer journey, from presales through renewals and everything in between. In this episode, David shares the data that proves technical documentation can drive sales and discusses how to present content seamlessly across your organization. Listen in to learn how to read the signals customers send through their interactions with your content.

Sarah Frazier, Head of Content Marketing at CyberGRX, talks with Jeremy about creating a "content experience".Highlights:How to construct a successful "content experience"Incorporating new and revitalized content into your strategyWhy knowing your audiences' needs is crucial for creating the most effective contentLearn more about CyberGRXConnect with Sarah on LinkedInMemorable Quotes:"Content is also an extension of your brand and it represents your brand. If your brand claims to be really innovative and your content is dry and boring, that does not work with your brand's message.""We're human. We search based on our problems, we search based on our interests. And so your content experience on your website should reflect that too.""You have to know your target audience, you have to kind of get inside their head. What are they thinking about? What do they wanna know most about? And so often I think that's a mistake sometimes that brands will make or even content creators will make of talking about, you know, what does my brand want to tell someone or what's my corporate objective, instead of thinking about what does the audience wanna know?"The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

Was ist Content Experience und warum ist es so wichtig? Diese Frage beantworten Dir Fionn Kientzler (suxeedo) und Mario Jung (OMT GmbH) heute. Natürlich werden auch Use Cases und praktische Tools genannt, die Du benutzen kannst, um Deinen Content so zu verbessern, dass Du bessere Conversions hast und die Kundenerfahrung noch besser ist. Schaue unbedingt in die Shownotes für diese Folge, weil wir wieder einmal unglaublich viel Material für Euch haben.

 This episode features an interview with Randy Frisch, Co-Founder and Chief Evangelist for Content Experience at Uberflip, a content experience platform & software that enables marketers to create digital experiences with content for every stage of the buyer journey. Randy has led the content experience movement, prompting marketers to think beyond content creation and focus on the overall destination, The Content Experience. In this episode, Randy shares his insights into why demand gen marketers are leading content curation, how personalization is being used to drive business and gain customer trust, and the power of marketing content to reflect what people care about.---“What we need to be thinking more about in marketing is what do people actually care about? That's the content we should create. That's the content you should package.” - Randy Frisch, Co-Founder and Chief Evangelist for Content Experience, Uberflip---Episode Timestamps:*(03:12) - Randy's Role at Uberflip*(03:19) - Segment: Trust Tree*(11:31) - Personalization and putting the right content in front of people *(16:39) - Uberflips overall marketing strategy*(20:39) - Organizing and updating assets for maximum value*(25:26) - Gathering data and gaining customer trust *(29:56) - Why demand gen marketers are content curators*(31:48) - Segment: The Playbook*(40:23) - Segment: Quick Hits---SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.LinksConnect with Randy on LinkedInConnect with Ian on LinkedInLearn more about Uberflipwww.caspianstudios.com

A former fighter pilot in the Israeli Air Force, Gal Oron is no stranger to a challenge. He has extensive experience as an entrepreneur and began his career as a QA engineer with Orsus where he moved up the ranks and became President until its acquisition by Nice Systems in 2009. After his successful experience with M&A, he went to Verint as an M&A specialist and then became a partner at Trigger Partners, a Venture Capital firm focused primarily on the Healthcare Sector. Gal Co-founded Zoomin in 2016 and has been building the company ever since. When it comes to building a talent-centric organization, Gal really walks the walk. Having grown the organization to approximately 150 employees, 53% of his workforce is female and diversity is important to him. Carol and Gal talk about how to use content in a way that works for businesses without causing "brain damage". Zoomin is making it easier for companies to self-serve and get problems solved. In the first year of doing business Gal and his team closed business with McAfee and ServiceNow just to name two. They discuss product-market fit, investors and why they are so excited about Zoomin, company culture, what it means to be open and authentic as a leader and as a company, bootstrapping, what it means to be a category builder, and his commitment to a diverse workforce. The company began in Israel and Gal tells Carol why they moved the headquarters to the US and chose NY rather than Silicon Valley and why they should have done it sooner. There were challenges with hiring from Israel and their go-to-market strategy. Additionally, they've grown so fast and there have been challenges with hiring so many employees in just one year. To learn more about Zoomin: https://www.zoominsoftware.com/ (https://www.zoominsoftware.com/) You can find more information on all our episodes at https://my.captivate.fm/verticalelevation.com/podcasts, (verticalelevation.com/podcasts,) and you can find Carol on Twitter https://twitter.com/CarolBSchultz (@carolbschultz )or LinkedIn: https://www.linkedin.com/in/carolbschultz/ (https://www.linkedin.com/in/carolbschultz/).

In this episode, Randy Frisch—the co-founder, CMO & President of Uberflip, joins us to discuss 'how to create a personalized content experience to drive demand and improve customer engagement.' He was named one of the Top 50 Fearless Marketers globally by Marketo. Through this episode, Randy throws light on: --> Why he's mad about the way content marketing is generally done in B2B SaaS? --> What are some common mistakes that SaaS content marketers do? --> What is meaningful content personalization? And how to achieve it at scale in the context of creating relevant content experience? --> Should you control the content experience? Does it truly make sense to take people to a content hub? --> Content experience framework -- what are the components and how can you apply it today, and a lot more...

In theory, everyone knows a great customer experience is beyond important. Yet, in practice, most brands come out lacking. What is fueling this massive disparity between this widely-accepted marketing philosophy and the everyday reality of salesy or misleading content? In this episode, I interview content expert Yaag Ganesh, Director of Marketing at Avoma — host of the ABM Conversations Podcast, author of eight books, and TEDx speaker. We dive deep into the power of a positive content experience and the crucial role of understanding your customers in creating it. Listen to us discuss: The role of customers in keeping blogging relevant The inherent fault of the content funnel Content experience State of ABM & the importance of understanding customers Podcast content, metrics, and growth strategies   Check out these resources we mentioned: Watch Yaag's TEDx talk Read Yaag's piece on How to do SAAS pricing?   Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

In this episode, our host, Taylor Karg, spoke with Americaneagle.com's Director of Digital Strategy and Content Experience, Wolfgang Gruener, to discuss how to develop a compelling data marketing message. The two also dive into Americaneagle.com's digital content quadrant, progressive information growth, and how to develop digital strategies for clients. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook Taylor Karg: LinkedIn Wolfgang Gruener: LinkedIn// Twitter

This week on The Ministry Growth Show we’re talking with Sue Warnke, Senior Director of Content Experience at Sales Force, a part of the team that founded Faith Force, and the founder of the Leanership Blog. In this episode, Sue shares her insights on some ways to “wake up the Church through business.” Relevant Resources: … Sue Warnke from Sales Force, Faith Force, & Leanership – Waking up the Church with Business Read More » The post Sue Warnke from Sales Force, Faith Force, & Leanership – Waking up the Church with Business appeared first on Reliant Creative.

This week on The Ministry Growth Show we're talking with Sue Warnke, Senior Director of Content Experience at Sales Force, a part of the team that founded Faith Force, and the founder of the Leanership Blog. In this episode, Sue shares her insights on some ways to "wake up the Church through business."

Today we are super excited to have our second guest stop by the podcast. Randy Frisch is Co-Founder, CMO & President of Uberflip, and author of the excellent book F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships.  We all know what content creation is, but are you familiar with Content Experience? The role of most content marketers is not necessarily associated with the distribution of the content. They're great at creating content at scale, however what's the point in investing in all that content if you don't use it? That's where content experience comes in. Tune-in to this episode to learn how to ensure all that content you've created is consumed by thinking strategically about the environment, structure, and ways we get people to engage in our content. About the Guest: Connect with Randy on LinkedIn: https://www.linkedin.com/in/frischrandy Follow Randy on Twitter: https://twitter.com/randyfrisch Learn more about Uberflip: https://www.uberflip.com Buy F#ck Content Marketing book: https://www.amazon.com/Content-Marketing-Experience-Revenue-Relationships-ebook/dp/B07NPDQR4F/ Follow the Hosts on LinkedIn: Jordan Henderson (Director of Revenue Operations) Brandon Redlinger (Sr. Director of Product Marketing) Jonathan Stevens (Sr. Marketing Operations & Automation Manager) Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Viele Unternehmen haben Content Marketing schon seit einigen Jahren auf dem Schirm. Doch die Regeln im eCommerce sind besonders. Im heutigen Podcast wird Dir erklärt, welche Funktionsweisen die Disziplin ausmacht. Du bekommst Ansätze für erfolgreiche Content Marketing Strategien und benennen Besonderheiten und vor allem Ziele, die es im eCommerce gibt. Abgeleitet aus der typischen Customer Journey im eCommerce zeigt der Podcast, welche Chancen und Herausforderungen Content Marketing bietet. Außerdem werden die unterschiedlichen Eigenschaften der Inhalte im Lifecycle festgehalten. Welche Trends werden an Bedeutung gewinnen? Wo wird Content Marketing an Relevanz zunehmen – und wo nicht?

Samarth Kasturia,Director, APAC Lead, Workplace and Strategic Consulting, Knight Frank and Sonali Tare, Senior Director, Content Experience, CoreNet Global discuss how to envision your workplace as a connected system that enables the employee journey.

In this episode, Brett McGrath, VP of Marketing at The Juice (a curated discovery platform for B2B content), joins us to share his insights and experience on reducing friction in B2B content experience and earning prospect's trust. He talks about: --> What is frictionless content, it's anatomy and how one can leverage it --> 1:many content vs 1:1 content --> What content curation really means and how to leverage curation to reduce the friction between consumers and content --> The differences in user experience in terms of content access and content experience, comparing the traditional way of content creation and distribution vs. the Netflix like curation --> The need to drop the 'Me-centered' marketing and how it makes practical sense (especially for the skeptics) to focus content on customers and not yourself, and lot more...

During this conversation, Kayla discusses how the ed-media space is evolving, TED's unique formula for presenting ideas via its TED Talks, and how organizations are using TED@Work to educate their employees. Kayla Nalven serves as Director of Content Experience for TED@Work and oversees content strategy and content creation. Prior to joining TED, she worked on the Content team at Sesame Street developing topic-specific, multimedia initiatives targeted to parents and preschool providers. Kayla holds a B.A. from UC Berkeley and a Masters degree in Cognitive Science in Education from Teachers College, Columbia University. Learn more about TED@Work at TedatWork.Ted.com Learn more about your ad choices. Visit megaphone.fm/adchoices

When we say, ‘bring your whole authentic self to work,' what if faith is your number one identifier? Can you still bring your authentic self to work? That's the question Sue Warnke is asking. Sue works for Salesforce as the Senior Director of Content Experience, and she was part of the team that started Faithforce San Francisco at Salesforce—an interfaith employee resource group. It's one of the newest and the fastest growing Equality Groups at Salesforce with over 3200 members in over 20 regional hubs across 5 continents. In addition to sharing her best practices on her blog Leanership.org, today, Sue will share how Faithforce got started, how her personal faith influenced her involvement, and what it takes to start a successful Employee Resource Group.

This week's show is called "What Does “Content Experience” Mean? (and Why it’s Vital to Marketing Success)!" and our guest is Randy Frisch, CMO at Uberflip. Learn about Randy's perspective and insight on the evolution of content marketing from the focus on creation to the lack of utilization. Content marketing has become a team effort, made up of more than just marketers.  Listen in now for this and a LOT MORE!  Sales Pipeline Radio is sponsored and produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.

  (Aragon Live Podcast) –In this episode, Aragon Marketing Director, Patricia Lundy, is joined by CEO, Jim Lundy to discuss why content experience platforms are a game changer for industries like retail. Why Content Experience Platforms Are A Game Changer for Industries Like Retail

"At work, I see the orders from my male bosses as suggestions; and from my women superiors, as orders. And it doesn't matter who ranks up to who in the organization. If you're a man who's always known privilege, then what you tell me is a suggestion. Especially if what you're telling me is to do more, and do better, and be more creative and productive and give, and give, and give." Meet Chris Bergeron, Vice President, Content Experience at Ad agency Cossette. She was formerly, the Editor-in-Chief of Montreal's iconic VOIR cultural weekly before she transitioned to the world of advertising several years ago. Chris is also a trans woman whose first novel, 'Valide,' was just published and is available in bookstores in her native French. In this novel, Chris explores her trans identity, using a futuristic science fiction thriller as backdrop. In this conversation, Chris and host Eva Hartling explore what it means to be trans in today's world as well as the lack of recognition for trans women in the feminist movement; Chris also shares how she deals with gender politics in the workplace and her wish for a world with less hate and more tolerance.This season of The Brand is Female is brought to you by TD Bank - Women Entrepreneurs. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing, and mentorship opportunities! Find out how you can benefit from their support!————Visit: TBIF: thebrandisfemale.com //TD Women Entrepreneurs: td.com/ca/en/business-banking/small-business/women-in-business //Follow us on Instagram: instagram.com/thebrandisfemale

The Words of Irresistible Content To Fill Your Client Pipeline and Increase ProfitsDeb Monfette is a content creator, strategist, and customer experience enthusiast. She empowers motivated B2B businesses and entrepreneurs, who want to grow, by designing irresistible content experiences that their dream customers want to come back to over and over again.  Deb explains her system called The Irresistible Content Master Plan ©.She says it's, “The Master Plan you need before you put a pen to paper.” Deb's experience in the field of marketing and more, spans over two decades in corporate, four startups, and her own content business.She has combined her customer experience with her content skills to help executives, marketers, and business owners create a Customer 1st Content Experience.  Deb is the real thing. She gave us ideas on how to plan content, strategies to use content, and even repurposing what you create to expand your reach. If you're in need of attracting more clients to your business with content, Deb Monfette is the go-to person. She has made herself available for a free 20-minute consultation for people motivated to take their content to the next level. You can contact Deb on Social Media:LinkedIn: https://www.linkedin.com/in/deb-monfette/ Instagram: https://www.instagram.com/deborahmonfette/  And connect with her on Clubhouse: @debmonfetteHer new website for The Irresistible Content Master Plan  is www.debmonfette.com Website for her Content Marketing Business:  www.contenttriggers.com  Email: debm@contenttriggers.com 

Do you know what content experience is? Do you know why it's so important? It can make a real difference between getting audience results and having your content fail. Listen to Chris in this podcast episode to learn more about the importance of content experience and discover the 7 ways on how to improve yours.

Sonali Tare, Senior Director of Content Experience with CoreNet Global, discusses the future of the office with Benjamin Bader, Head of Global Real Estate at HERE Technologies, Frederick Narsolis, CEO of SensoR Technologies and Charles Harthan, Founder and Managing Director of Advanced Operations Partners and co-Founder of SensoR Technologies.

We talk with Melinda Belcher about researching and applying customer perspective. Melinda is the Senior Director of Digital Experience at Mastercard and founder of a UX Content Design meetup in New York City.Melinda shares her experience with digital content design and strategy and how it has evolved over time. She gives tips on how to enable internal teams to create content and align on the voice of the customer.Thanks for tuning in to the Meaningful Content Mixer. If you're inspired to leave a review or share this episode with others, we'd appreciate it!Next episode, we'll review our top takeaways from talking with Melida and share examples of how to research and apply voice of the customer. Subscribe wherever you're tuning in so you don't miss it.UX Meetup: www.uxcontentdesign.nycEvery Experience is a Content Experience: https://writer.com/blog/every-experience-is-a-content-experience-interview-with-melinda-belcherContent Design Drives Great Customer Experience At Mastercard: https://www.boye-co.com/blog/2020/11/13/content-design-drives-great-customer-experience-at-mastercard

- "Left" Tech & Ad Tech (3:00) - Content Experience vs Ad Money Experience (13:00) - Data: Power over The People(20:00) - Controversy birthed from Censorship (34:00) - Alternative Social Media(40:00) - Product Formality vs Quality (49:00) Guests: - Andrew @CPUGod Special thanks to: YOKRATOM (For 21+) & The ShedCast

- "Left" Tech & Ad Tech (3:00) - Content Experience vs Ad Money Experience (13:00) - Data: Power over The People(20:00) - Controversy birthed from Censorship (34:00) - Alternative Social Media(40:00) - Product Formality vs Quality (49:00) Guests: - Andrew @CPUGod Special thanks to: YOKRATOM (For 21+)

Nein, dieser Artikel wird kein Schlussakkord der jahrelangen Lobeshymne für Content Marketing. Auch möchte ich dieses spannende Online Marketing Instrument längst nicht für tot erklären, wie es alle paar Monate mal hier und da praktiziert wird. Und doch ist es an der Zeit den Zielen, Methoden und dem Begriff Content Marketing selbst einmal gesonderte Aufmerksamkeit zu schenken. Denn vielleicht befinden wir uns längst schon in der Post-Ära des Content Marketings.

Je mehr Content jeden Tag da draußen veröffentlicht wird, desto schwieriger ist es für Unternehmen herauszustechen. Eine gute Content Experience kann genau dafür die Lösung sein. Doch was hat es damit auf sich? Welche Merkmale machen Inhalte erlebbarer und was haben Kontext und die Umgebung damit zu tun? Anhand von zahlreichen Beispielen erklärt Dir Philipp Tusch, warum die Content Experience längst das klassische Content Marketing abgelöst haben sollte. Shownotes: Zum Webinar: https://www.omt.de/webinare/content-experience-warum-die-umgebung-deiner-inhalte-immer-wichtiger-wird/ Zu Philipp Tusch beim OMT: https://www.omt.de/experte/philipp-tusch/

Uberflip CEO Yoav Schwartz joins Scott to talk about Scott's favorite topic, all things content! Especially content experience and how Uberflip's platform allows customers to create personalized content at scale.

Its day 19 of 30 Days of Marketing Mavens and our guest is Alexander Low who shared with us his expertise on social selling and the customer content experience

You may just have the best content in the world, but if your user experience isn’t top notch, the content may as well have been written by a seahorse. In this episode of AQ’s Blog & Grill, Randy Frisch describes the key difference between content marketing and content experience. He explains how we can get stuck in this loop of pumping out amazing content – content that is actually attracting our ideal customer and demographic – and yet we’re not seeing the sales and conversions one would expect. The assumption then, pump out more great content, right?! Wrong. The content isn’t the issue. The content was likely never the issue. Listen in to hear how your user experience may be the key to getting those customer relationships, increasing demand and bringing in the revenue that you’ve been fumbling for. There’s so much more that went down in this episode, and some awesome examples and tangible takeaways. You don’t want to miss it.   Randy Frisch is the CMO and cofounder of UberFlip as well as an author of a phenomenal business book titled F#CK Content Marketing. Uberflip is a content experience platform that empowers marketers and creators to create content experiences for their users at every stage of their journey. Website: https://b-rand.com/ Twitter: https://twitter.com/randyfrisch Instagram: https://www.instagram.com/uberfliphq/ LinkedIn: https://www.linkedin.com/in/frischrandy/ UberFlip website: https://www.uberflip.com/ Book link: https://www.uberflip.com/content-experience-book/ Book link (amazon): https://www.amazon.ca/Content-Marketing-Experience-Revenue-Relationships-ebook/dp/B07NPDQR4F

Sonali Tare, Senior Director of Content Experience at CoreNet Global, interviews Don Watson, Vice President of Global Workplace and Enterprise Services at Merck, about the structure and value of corporate real estate working across the organization to improve overall experience for its employees.

In this episode, Guy Alvarez discusses the notion of “content experiences” with guest, Jenn Bankston. Content experience is the evolved legal marketers’ approach to content marketing, with a shift in focus from creation and consumption to experience and engagement. Tune in to learn how you can create your own content experience strategy with insights and best practices. Access show notes here.

“High-quality content is belief-shifting content. You need to build a ‘belief bridge' for your clients.”  - Janelle Lara (19:18-19:33) Just the other day, I was going through my morning journaling routine—inspired to plan out my next two years in business. I wanted to know what the future was going to look like as my business evolves and I look to move in different directions.  This brought me to the realization that my goal is to invest 80% of my time in my business on creating content. This is something I didn't even know I wanted, which is a testament to the importance of creating space to dream about what's possible.  “Creating content is the meat and potatoes of my business. And if you are an online business, then it's probably the meat and potatoes of yours.” - Janelle Lara (6:04-6:11) If you're an online service-based business that isn't running off of referrals, then you need to understand that you are a media company. Your content has to do most of the legwork for you in building your business. This includes blog posts, Facebook live streams, YouTube videos, podcasts, email marketing, and your paid ads.  Creating a Shift in Your Audience's Beliefs A media company's job is to churn out high-quality content that creates a shift in the beliefs of your audience. It doesn't mean you need to have the perfect backdrop, lighting, or editing in your videos. It simply means that the content of your message takes your audience from point A to point B. The belief bridge you create through your content has to take someone from where they are now, including their struggles and desires, to the point where they recognize that they need your help.  “The content your company is putting out should be doing most of the leg work in terms of client acquisition.” - Janelle Lara (9:05-9:13) When your content creates a shift in beliefs, your audience sees that they can't afford NOT to work with a coach because they can't afford to spend more time trying (and failing) to find the solutions and answers they need.  They can't afford to lose more time with their kids. They can't afford to miss another dinner with their spouse. They need you to help them get their business where they want it to be. Creating high-quality content has to be consistent. But this doesn't mean it has to be constant. When you set up the right systems in your business, you can create hard-hitting impactful content without having to show up any more than you want to.  My Home for the Holidays Challenge takes you deeper into the steps on how you can do this. But if you need someone to look over your shoulder to hold you accountable., then my 2020 Biz Kickoff is what you need.  Go to https://www.2020bizkickoff.com to get more information. Putting your content strategy in place can help you reach your next level of success and create a massive shift in the lives of the people you serve.  How to get involved Follow @theparttimeceopodcast on Instagram for special, podcast related updates! For more resources, information on my coaching services, and a whole community of Part-Time CEOs, find me on Facebook at Janelle Lara, my website, or email me at janelle@janellelara.com.  If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

What is a content experience? How does it apply to entrepreneurs? Customer engagement is a driving force that leads to sales and our marketing needs to be on-point to remain competitive. So how do we focus on customer engagement through the content we create? Randy Frisch joins us in this episode of Just the Tips to educate us on creating customer experiences through content. Randy is the CMO and Co-Founder of Uberflip and a best-selling author. He is an expert in content experience and using content to connect with customers, drive demand, and increase your revenue. His focus is on how to deliver content targeted to a specific audience to generate results. Don’t miss this evocative episode! Outline of This Episode [2:30] I introduce our guest, Randy Frisch.  [3:30] Creating a Content Experience [7:10] How did Randy get into this field? [10:40] How to deliver personalized content [14:30] Marketing is a balance between art and science [16:35] Randy’s Content Experience framework [24:30] Where do you focus your content? [27:00] The best approach to curated content Great content doesn’t necessarily equate to great sales Great content is important, but it isn’t always a driving factor for sales. Everyone knows that valuable content is essential. Because of that, everyone and their mother are producing great content. The ‘If you build it they will come’ mentality is outdated and no longer a viable option to lean on. Customers expect that you will deliver content curated for them.  Randy uses the example of Netflix—when you login, they propose suggestions just for you (based on your history). Spotify delivers the same user experience with playlist suggestions. Randy’s premise is that we need to stop creating content without a strategy. It needs to be hand-picked for a specific audience. We need to create an experience that feels like it’s just for them.  Organize content based on how your audience is searching The needs and interests of your audience need to be taken into consideration. How do you answer their questions? What is their intent behind a Google search? We need to stop producing content and start producing stellar content based on what our audience desires.  Randy points out that devices—such as Alexa—answer questions by pulling answers from the #1 search result.  If all of these devices are excluding all results other than the #1 slot, it’s a huge problem. #2 is no longer good enough. So you need to begin to analyze buyer intent, what questions they’re asking, and how you can best answer those questions to rank #1 and sell your product.  Randy’s Content Experience Framework Randy has a 5-step framework that he believes will help you narrow down your focus and deliver a quality content experience: Centralization: Blog posts, videos, infographics, etc. need to be able to be found in one location—your website. Not just scattered across social media platforms.  Organization: Tag your content so that it can easily be found in a search, internally by your team and externally by users.  Personalization: Build a user experience by creating collections of your content, with personalized messaging, images, and more. Build a customer journey. Distribution: How do you get in front of your audience? Email, ads, social media must link back to your binge-worthy content. Generate Results: If you’re distributing content that is valuable to your customer base, and you’ve engaged them, you should generate sales results. We talk about Randy’s framework in detail in this episode, be sure to listen to the whole thing! Further resources are linked below. Stop driving traffic away from your channels Obviously, you want to be on the channels where your audience is (Facebook, Instagram—you get the drift). Randy insists that you stop entertaining your customers on channels that you don’t own. For example, YouTube is designed to keep the user on their platform. Not only do they suggest videos to keep you watching, but they may even market the content of a competitor! What if you directed that traffic directly to your site and retained the audience? Do not direct traffic away from your website to a different platform. The customer will get lost in the social media funnel and in most cases, forget that they navigated to your site. If you utilize social media—you need to—have a strong call-to-action to drive customers to a content experience designed just for them.  Randy, Dean and I continue to discuss where to focus your content, the best approach for content creation, and the difficulty of podcasts. Resources & People Mentioned Randy’s Content Experience Framework  Randy’s Website Randy on Twitter Randy on LinkedIn F#ck Content Marketing by Randy Frisch Sirius Decisions Salesforce CRM Snowflake Data Warehouse Content Marketing Institute Musicfor “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ Facebook Group: https://www.facebook.com/groups/hustledetox/ Site: www.jamespfriel.com Interested in being a guest on the show? Dean Holland: Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

Randy is the Co-Founder, CMO, & President of Uberflip, a content experience platform. Randy is the author of the best-selling book on Amazon, F#*k Content Marketing, and the host of The Marketer’s Journey podcast. Randy has spearheaded content experience movement to help marketers think beyond content creation. Curious what it means to look beyond content marketing? Or how marketers can seamlessly blend content creation with the demand gen team? Randy answers these questions and more on this week’s episode.   Key Takeaways: [1:55] What is the difference between B2B and B2C content marketing? [5:50] How to successfully blend a journalistic content approach with the role of a demand gen person. And how this relationship will change over the next ten years. [13:35] Randy defines what content distribution really means to marketers. [16:00] Why starting an event essential for starting a movement. [22:50] Randy reflects back on his career before starting UberFlip and shares some of the important lessons he’s learned. [25:25] The challenges Randy has faced since starting a business. [30:00] What makes a marketer a good entrepreneur? [33:55] What does Randy look for in a marketer? [36:45] Randy shares some of the differences he’s seen when it comes to working with U.S. vs. Canadian companies. [38:20] The venture capital world, in many ways, ruins our expectations of consumers. Randy explains what he means. [41:45] Randy touches on the strategic hires him and his team have made, and how it helps maintain their success and growth. [44:30] Why Randy hates anonymous feedback. [46:25] What culture is not. [51:05] What’s next for Randy?   Mentioned in This Episode: Uberflip.com B-rand.com Go.forrester.com G2.com The Marketer’s Journey podcast

Irene Michl ist Content Strategin und hat das 2014 erschienene Werk Think Content von Miriam Löffler überarbeitet. Das neue Buch der beiden Autorinnen erscheint Ende Oktober 2019. Im Podcast sprechen wir darüber, was neu ist sowie, wie Irene Michl die Content Strategie für ihre Kundinnen und Kunden erstellt.

We consider today’s guest a true rule breaker! Randy Frisch, CMO and Co-Founder of Uberflip, joins the Revenue Rebels podcast to share how marketers can evolve their thinking around content marketing and content experience.Host, Rhoan Morgan sits down with Frisch to discuss:Why marketing leaders must prioritize content experiencesWhat a successful content experience looks likeHow marketers can overcome the biggest roadblocks to crafting exceptional experiencesP.S. We do drop an F-bomb or two in today’s episode, so turn the volume down or use headphones if you’re around children or in the office.About Our GuestRandy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. He is also a host of Conex: The Content Experience Show podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

  Whether we know it or not, we're all creating content experiences. Sometimes, they just suck...   Today's guest is a rule-breaking marketer and a leader in the content experience movement. Randy Frisch, CMO, and Co-Founder of Uberflip, joins the Revenue Rebels podcast to share how marketers can evolve their thinking around content marketing and content experience. ---more--- Host, Rhoan Morgan sits down with Frisch to discuss:Why business leaders must prioritize content experiences What a successful content experience looks like The biggest roadblocks marketers experience P.S. We do drop an F-bomb or two in today’s episode, so turn the volume down or use headphones if you’re around children or in the office.About Our GuestRandy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. He is also a host of Conex: The Content Experience Show podcast was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).   ___________________________________________ Revenue Rebels is hosted by Rhoan Morgan of DemandLab which is a program on the Funnel Radio Channel.  DemandLab is the sponsor of Revenue Rebels    

The practice of content marketing began to evolve into a grown-up discipline about a decade ago. That was around the time social media platforms had reached the size where they could serve as a practical delivery channel. Companies no longer had to rely on paid ads to drive visitors to their own branded web properties – they could attract inbound traffic organically through social media. And then with the democratization of publishing the content floodgates burst open. Today the world is awash in blogs, streaming video, e-books, white papers, infographics, webinars, podcasts, newsletters and so much more, in a dizzying dogfight for attention. We’ve reached a saturation point, where no matter how good the content may be, the chances of it being noticed are remote. Despite this explosive growth, content marketing remains a leap of faith for most companies. They may have become better at generating content – but whether it works or not remains to be seen, especially when you consider that 70% of content reportedly goes unnoticed. Which is probably why 86% of companies say that their content marketing efforts aren’t generating business value, according to Forrester. Pretty distressing when you consider how much money is spent on content marketing – oftentimes, as much as one third of a company’s marketing budget. Despite the questionable contribution to business results, marketers are undeterred – budgets are expected to keep growing. But that means the content glut will only get worse. Even more money will have to be spent making that content visible – relying, just as before, on paid ads. The solution, according to Randy Frisch, is to say “F#CK to Content Marketing”, which just happens to be the provocative title of his recently published book. Despite the attention-grabbing title, he’s been an ardent proponent of content marketing ever since he and his partner founded their company Uberflip in 2012. Uberflip competes in the hotly contested arena of content marketing platforms. But unlike a lot of its CMP competitors, which function as publishing workflow engines, Uberflip prefers to optimize what it likes to call the “content experience”: allowing marketers to offer a more personalized and interactive way to engage with content. Every year the Toronto-based company hosts a highly regarded event for marketers called CONEX - short for “content experience” - which just last month drew a crowd of over 700 attendees from across North America. The main thesis of Randy’s book is that marketers have spent too much time worrying about content scalability and not enough about content discoverability. Even the best content can get buried in a chronological scroll. And often the content is too elementary or generic to be of much value to prospective buyers deep into self-education. Marketers should be thinking about how to map the content journey to the purchase journey, Randy argues, and design a dynamic experience that aligns with the knowledge level and decision stages of individual buyers. But before getting Randy’s take on the state of content marketing I wanted to know: what’s up with that book title?

“What we do in life is we solve what’s in front of us instead of what’s next.” That’s exactly how most brands have approached content marketing. The initial challenge was creating all of this content. So we focused on content creation. Now there’s too much content and people aren’t engaging with it. As CMO and Co-Founder of Uberflip, Randy Frisch helps marketers create engaging content experiences. He’s also the author of a new book with a NSFW title that we discuss on this week’s episode of the On Brand podcast. About Randy Frisch Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also a host of Conex: The Content Experience Show podcast, which was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes). Episode Highlights Why drop the F-bomb in a book title? Randy shared the story of how the title F#ck Content Marketing first came to him. “I was getting on a plane and I just read this article that cited data from Sirius Decisions that says that 70% of the content we create goes unused.” This is a sobering statistic.  How do we get beyond just creating content? “The answer is moving to the definition of content experience.” Randy then walked us through the three key considerations: (1) Environment—where the content goes, (2) Structure—tagging to surface the right content at the right time, and (3) Engagement—how you personalize the experience.  Making your brand style guide public. As I wrote about in my book Brand Now, I’m a big fan of the Uberflip style guide. Specifically, the fact that it’s posted publicly and it’s easy to access. In fact, you can access it here. Be sure to check out the section on brand voice as it states what traits “Uberflippers” should strive for and what traits they should avoid.  Don’t take yourself too seriously. Beyond his playful book title, Randy stressed that they don’t take themselves seriously at Uberflip. Which is why you can’t miss them at trade shows. From their big pink booth to their headbands, Uberflip is all about standing out. He estimates they’ve sent out over 30,000 headbands. As Randy said, “If something’s stupid and working you should stick with it.”  What brand has made Randy smile recently? Randy shared his experience with Peloton in a way that was very relevant to our conversation on the show. To learn more, check out Randy’s book F#ck Content Marketing, his personal website as well as the Uberflip site. You can also connect with him on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

This is the fifth in our five-part series on Making the Whole Funnel Work. An experience is created with the content you write; but content alone does not an experience make. You can’t just throw together a collection of words and expect it to do anything. Here I talk with a web copy expert on how to craft content that provides a positive experience for the user. In my interview with James Taylor of Samurai Marketing, you’ll hear the 12 steps he follows for creating content that measurably improves the number of users who engage and become leads. Show Notes:  People/Things mentioned in the show. James Taylor, Samurai Marketing War & Peace, by Leo Tolstoy Ernest Hemingway WordPress SEO All-in-One Plugin Pixabay Apple Notes (similar to: Evernote, OneNote, Google Keep) Episode Reboot:  Here is James’ 12-step checklist for Creating WebPage and Blog Post content

Content. Content. Content.  Content is king. Content is everything. Content is what matters. Right?  Today's companies are hyper focused on content. Content creation. Content production. Content marketing. But what if that focus was misplaced? What if most, not all, but most companies are going about it the wrong way?  Once upon a time, content marketing was very much defined as simply, “Let's go create content!”  The problem with that approach is that once you have all of the content, you're left with a very real problem. What do you do with it all? You've got piles and piles of content, and no idea how to get it in front of the people that YOU need to see it.  How do you justify all the money you spent on making that content? In order to get an ROI, you've got to actually USE the content you produce. 

Content. Content. Content.  Content is king. Content is everything. Content is what matters. Right?  Today's companies are hyper focused on content. Content creation. Content production. Content marketing. But what if that focus was misplaced? What if most, not all, but most companies are going about it the wrong way?  Once upon a time, content marketing was very much defined as simply, “Let's go create content!”  The problem with that approach is that once you have all of the content, you're left with a very real problem. What do you do with it all? You've got piles and piles of content, and no idea how to get it in front of the people that YOU need to see it.  How do you justify all the money you spent on making that content? In order to get an ROI, you've got to actually USE the content you produce. 

McGraw-Hill is a company that has historically been know for producing physical content like books. But as the digital era has evolved, McGraw-Hill has gone through great digital transformation, making much of the content and educational resources they produce available online in the form of ebooks, web-based learning solutions, and interactive online programs. Marisa Cavanaugh shares what that transformation was like and how she built a unified infrastructure for organizing content and improving the overall content experience. Listen as Marisa and I talk about whether or not to gate your content, how to measure the success of your content, and the power of Uberflip as a tool for improving content experience.

Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume--the more content created, the better. But the reality is that almost 70% of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create. Randy is the CMO and Co-Founder at Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer journey. In this episode, Randy unpacks what he called the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale--as well as identify and ramp up the key players in your organization who need to own this process. You’re going to learn a ton from Randy Frisch. Listen and Discover > The greatest misconception people have when it comes to content marketing. >Three keys to making sure that your content delivers value for your customers.What is a content experience? > How to drive profitable customer action and engagement with a content experience. > And much more...

F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships by Randy Frisch Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/fck-content-marketing-randy-frisch F#ck Content Marketing isn't a book for content marketers. Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands. Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume--the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create. In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale--as well as identify and ramp up the key players in your organization who need to own this process.

Shep Hyken interviews Randy Frisch. They discuss how content marketing has changed and what businesses need to do to create the best content experience for their customers. A good content marketing strategy is part of a good customer experience. The Interview with Randy Frisch:Content marketing, and consumers’ expectations of it, has changed drastically in recent years. No longer are content marketers responsible for sales only; now, they influence the entire customer experience.In order to create a great customer and content experience, there needs to be personalization. The content that the customers come into contact with must be customized to fit their wants, needs, and interests. Companies like Amazon and Spotify are already doing this well.Before you build and market your content, you must understand who you want to connect with. Who is your intended audience? What do they want and need? Your content must be personalized and meaningful to that audience—think of it as “contextual content.”Successful content personalization can lead to customer loyalty. When customers feel that you truly understand them, they are more likely to make a purchase - and more likely to make repeat purchases. Customers want to do business with companies that understand them.It’s better to have less content that is truly personalized rather than more content that is too general.Quote: “It’s not the type or size of audience you care about, but the impact you want to make on them.” - Randy Frisch About: Randy Frisch is the CMO and co-founder at Uberflip, a content experience platform. He is also a host of the Conex: The Content Experience Show podcast and the author of F#ck Content Marketing. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your marketing team writes thought provoking blogs, creates educational webinars, and polished white papers, but what good is all that content if it's not being activated? Have you considered how your buyers are interacting with your content? Is your content organized by format or by the problems your buyers could have? A Speaker, Author, Host of the Content Experience, and Co-Founder & CMO of Uberflip, Randy Frisch, challenges marketers to be intentional about the content experience they are creating for their customers. Don't miss this episode and learn how to activate your content marketing!   Takeaways: The goal of content marketing is to drive profitable customer action. A content marketer needs to consider what type of content experience they want to put in front of their buyers. The buyers are already having an experience with the content, whether the marketer is intentional about this experience or not, is the difference. “70% of the content that we're creating is going unused.”-Randy Frisch referencing Sirius Decisions Think about the content as a nurture campaign. After the buyer interacts with your content, what is the next piece of content that they should be looking at to move them along in their buyer's journey. How do buyers experience content in real life? For example, if someone is watching a Netflix show, they are not waiting for a week before seeing the next episode. How can your content be a series of information to help solve the buyer's problem? There are three areas of content marketing: content creation, content distribution, and content experience. The difference between content distribution and content experience is that distribution is just about sending out the content. The experience considers where people will see the content and what content they should be given next. There are three keys to creating a good content experience: structure, environment, and engagement. How is the content structured to give to the right people, at the right time? Is the content visually appealing and easy to navigate? How do we personalize the content and serve the next piece? There is a five-step framework to creating a good content experience: centralize, organize, personalize, distribute, and generate results. When organizing content, do not categorize by format, sort by the solution that your content solves, for the problem the buyer has. Earn your way and make sure that you understand what your customers are experiencing first, before diving too deep into the marketing world. “The more that we can start to solve with content the same way that we solve for people those real life problems, versus, ‘Here are my products, what do you want?' That's really how we have to start shifting our thinking.” - Randy Frisch   Links: LinkedIn: https://www.linkedin.com/in/frischrandy/ Twitter: @randyfrisch Website: https://b-rand.com/ Content Experience Framework: https://www.uberflip.com/content-experience/ CoNEx Conference: https://conex.uberflip.com/ Book-F#ck Content Marketing: https://www.amazon.com/Content-Marketing-Experience-Revenue-Relationships/dp/154451364X/ref=sr_1_1?crid=2DXA5B0TH68NH&keywords=f+ck+content+marketing&qid=1558578799&s=gateway&sprefix=f%23ck+cont%2Caps%2C145&sr=8-1-spell    Busted Myths Content marketing is simply creating content. The concept goes beyond this, a content marketer has to consider how the content is valuable, relevant, and consistent to the audience they are trying to reach. Does the content help to solve the problem the buyer has? Organizing content by format is best practice. The format is not what solves the buyer's problem. The buyer should not have to search and sift through a company's blogs, webinars, and white papers to find information about the solution to their problem. Consider your buyers and their journey when deciding how to organize content.   Shout Outs Ann Handley - 3:27 G2Crowd - 19:26 Drew Davis - 24:49

In this episode of the #CX series, Ethan Beute speaks with Randy Frisch, CMO, Co-Founder, and President at Uberflip, about how to serve our customers more effectively not just through more content, but through better content experiences. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

Technology is supposed to help, not frustrate or overwhelm us. Do you struggle with using, choosing, or consolidating marketing technology tools? Marketers tend to love or hate specific tools. Is your favorite on Chiefmartec’s 2019 Marketing Technology Landscape Supergraphic? If not, there are more than 7,000 tools to consider. Which should you use? What to look for? Who should make the decision? Today, my guest is Scott Brinker, vice president of Platform Ecosystem at HubSpot and editor at Chiefmartec.com. He suggests various strategies for selecting tools, so you don’t have to reinvent the wheel. Some of the highlights of the show include: Purpose: Persuade marketing executives to pay attention to intermingling of  personalities and passions between marketers and technologists Categories Covered: Advertising & Promotion, Content & Experience, Social & Relationships, Commerce & Sales, Data, and Management Where to begin? Get clear on foundational systems (CRM, email, content management system, etc.) Significant investment in time and learning; identify gaps to intentionally augment foundation with more specialized tools Ecosystems developed around major platforms can help narrow your choices Makeshift Marketing: Is it good enough? Pieces of the Puzzle: Focus on the capabilities you need Marketing department should identify point person/people to be responsible for operational infrastructure and technology of marketing Ecosystem Mission: Evolution of product, partners, and programs Links: Chiefmartec's 2019 Marketing Technology Landscape Supergraphic Scott Brinker on Twitter MarTech – The Marketing Technology Conference HubSpot Salesforce Marketo Creating Predictable Growth Is Not A Hack With Kieran Flanagan From HubSpot [AMP 126] How To Overcome Makeshift Marketing With New Marketing Superpowers

Marketers are in the business of creating content. They’re modern-day publishers. However, up to 70% of content that they create goes unused.   Today, my guest is Randy Frisch, author of the new book, F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue, & Relationships. Also, he’s the co-founder, president, and CMO of Uberflip. He identifies how to break bad content marketing habits and adapt personalization to marketing.  Some of the highlights of the show include:  Content is at the core of marketing strategies; Uberflip empowers marketers to take control of created content assets and mesh them into their marketing efforts Randy’s book is not meant to throw shade at content marketers, but capture his passion and take on the “broken” status of the content marketing industry   What is unused content? Content that’s created and posted, but never leveraged on a day-to-day basis in marketing Definition of content marketing to create content to attract a clearly defined audience and drive profitable customer action is too narrowly focused Content marketers need to start putting the right content in front of the right people for that encounter to be a great experience    Real-life examples of what content marketers are doing right and wrong; tell a story that connects with customers Content marketers feel pressured to produce content, but they’re not the only ones responsible for customer experience Tactics and tools for the personalization of content and marketing at scale Content Experience Framework: Centralize, organize, personalize, distribute, and generate results Evolution of Content: People who want to go beyond content creation and think more strategically by teaming up with colleagues Links:  Randy Frisch F#ck Content Marketing by Randy Frisch on Amazon F#ck Content Marketing—Focus on the Content Experience (Blog Post) Uberflip AMP123: Why Every Content Marketer Should Think Like a Publisher Content Marketing World Robert Rose Joe Pulizzi Content Marketing Institute Spotify Netflix Snowflake Sigstr Terminus Eloqua Write a review on iTunes and send a screenshot of it to receive a cool CoSchedule swag bag!

You feel cheated. You‘ve tried to create amazing content to win the content marketing game. And yet your revenue hasn't shot through the roof. Why? The problem isn't your content, it is how you're putting it all together. You need to put your content into a content experience framework according to my podcast guest Randy Frisch, who is CMO at Uberflip, a speaker, and author of F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships.

Randy Frisch, Co-Founder, CMO, and President at Uberflip, and Anna Hrach, Strategist at Convince & Convert, discuss some of the big questions plaguing marketers today in this special episode of the Content Experience Show.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Will IGTV change the way video is viewed online forever? Should you gate your content? What is better: a blog, content hub, or a resource center? Is there a real value in Instagram influencers? Should companies have an experience manager position? How do you approach marketing to millennials? Are Super Bowl commercials valuable? Should marketers focus more on inbound or account-based marketing? How is storytelling evolving? Is voice search the next big thing?   Resources ICUC Uberflip Convince & Convert   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

In this MarTech Interview, Adam and I share the podcast with Emarsys Head of Content, Lindsay Tjepkema. Lindsay is a leader in the MarTech industry and her podcast, Marketer + Machine, has skyrocketed in popularity. The Content Experience conference from Uberflip (CONEX) was absolutely incredible. I've never seen a more intimate setting with so many of today's greatest marketing speakers. It was fantastic - everyone was accessible and totally brought their best presentations. Not to mention a Family Feud style game show! Speakers included Omar Johnson, Matthew Luhn, Sean Stanleigh, Chris Moody, Seth Lieberman, John Common, Moira Van Den Akker, Tyler Ryll, Lisa Kenney, Nnamdi Nwoke, Brandi Smith, Nicole Dinicola, David Cardiel, Marta Montero, Daniel Day, Nate Dame, Anna Hrach, Rosilyn Rayborn, Matthew Margy, Sangram Vajre, Laura Ramos, Yoav Schwartz, Page Gerber, Ed Breault, Melanie Chapman, Jenn Kloc, Lisa Kenney, Kara Widdison, Amy Landino, Scott Stratten, Randy Frisch, Scott Stratten, Tamsen Webster, Caitlin Angeloff, Marcus Sheridan, Carlos Abler, Joe Coleman, Andrew Davis, Nate Skinner. And most of the conference was MC'd by the amazing Jay Baer. If there was a central theme to the last day of the conference, it was to inspire content developers to stop doing what everyone else does and bring innovation and creativity to your craft. Special Guests: Adam Small and Lindsay Tjepkema.

In this MarTech Interview, I was in attendance in Toronto for the Content Experience, also known as CONEX (https://contentexperience.uberflip.com/), an incredible conference put on by the team at Uberflip. Colleague Adam Small and I discuss the first day and the outstanding conversation regarding ABM. Perhaps the most intriguing presentation of the day was from Daniel Day, discussing how he put together a world-class (literally) ABM program that skyrocked the results for his company, Snowflake (https://martech.zone/snowflake-account-based-marketing/). Adam and I discuss the surprises and highlights of this presentation, providing us with a unique perspective on how to build an ABM program that targets and drives both engagement and sales through the use of content marketing strategies. Special Guest: Adam Small.

Content is everything for a podcast. And for a B2B podcaster, creating content, or story, is the best way to help your listeners tell stories about your business. Shareable content and call to action, two major goals accomplished with great content becoming word of mouth. Be sure to sign up for my free email newsletter at http://www.circle270media.com (www.circle270media.com)!

Paige Gerber, Director of Content Experience at Uberflip, joins the Content Experience Show to discuss measuring ROI on the content experience.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why content experience is far more than a buzzword How to measure ROI on the content experience Why good content should be utilized in multiple areas How to use a call to action to enhance the customer journey How AI can help personalize the customer journey   Resources TechSmith Conex 2018 The Content Experience Report   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Zontee Hou, Sr. Strategist at Convince & Convert, and Daniel Sendecki, Director of Brand & Creative at Uberflip, join the Content Experience Show to discuss a holistic content experience and the upcoming Conex 2018 conference.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How the Uberflip Experience became Conex How to balance value for the audience with value for the customer when presenting a conference Why content is no longer standalone, but is the backbone of marketing What speakers to watch for at Conex 2018 Why there is no distinction between a B2B and a B2C content experience   Resources ICUC Conex 2018 Convince & Convert Uberflip   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

As Co-Founder, CMO and President of Uberflip, Randy Frisch knows how to position a company to meet the needs of clients and customers. In this episode, Randy shares his struggle of whether or not to continue to establish "Content Experience" as a category within marketing, or to position Uberflip alongside more familiar topics, such as ABM or demand generation. Every company must undergo repositioning at some point in order to stay relevant and provide great customer experiences. Listen as Randy and I outline how to properly reposition yourself while staying true to your vision.

Allen Gannett, Author and Founder/CEO of TrackMaven, joins the Content Experience to discuss the meaning of creativity, and how you can spark your creative genius to reach your ROI goals and take your marketing to the next level.   In This Episode Why creativity is something you can learn Why consuming is so important for creativity How to balance familiarity with novelty How to learn creativity through imitation How to incorporate data into the creative process   Resources TechSmith Conex 2018 The Creative Curve TrackMaven   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Christine Otsuka, Content Marketer at Uberflip, joins the Content Experience Show to discuss her new ebook and who should own the content experience.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to define the content experience Why your business already has a content experience How to determine who should own the content experience Why having a content experience manager is important Resources Who Owns the Content Experience?   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Anna Hrach, Strategist at Convince & Convert, and Randy Frisch, Co-Founder, CMO, and President of Uberflip, discuss the upcoming changes in the Content Pros Podcast and the importance of the Content Experience.   Special thanks to our sponsors: Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why it's time to take content creation to the next level Why just having a popular piece of content is not enough   Resources   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Like many of you, I always complained about the lack of resources available for Microsoft Dynamics CRM/365. That was until I realized that those resources are out there, and they are produced by the Microsoft Dynamics 365 Content Experience team led by Amy Langlois at Microsoft. So I invited Amy to talk about documentation and all the work her team does. We discussed: Amy's career path at Microsoft (She authored the SDK for CRM 1.0!) Evolution of Dynamics 365 documentation Why is documentation important? Documentation awareness and challenges Who works on the documentation? How often are these resources updated? What happens to documentation from older versions? How can you request documentation to be written or produced? Resources covered on this episode: https://docs.microsoft.com/en-us/dynamics365/ https://www.microsoft.com/en-US/Dynamics/crm-customer-center/dynamics-365-online-vs-on-premises-features-faq.aspx

Jess Ostroff, Managing Editor at Convince & Convert, takes listeners on the road to überflip's Content Experience to hear from content pros such as Ann Handley, Andy Crestodina, and Jay Baer on what's broken with content marketing today and how to fix it. Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing In This Episode How collaborating and networking leads to more successful content and a flourishing career Why getting your audience to read your content means speaking to them as a peer instead of a brand How relevant content leads to a busy audience finding the time to listen and read it Why execution of good ideas is more important than generation of great ideas Resources Lee Odden on Twitter: @leeodden Ann Handley on Twitter: @annhandley DJ Waldow on Twitter: @djwaldow Andy Crestodina on Twitter: @crestodina Matt Heinz on Twitter: @HeinzMarketing Jay Baer on Twitter: @jaybaer Uberflip The Content Experience: 2018 Registration (Super Early Bird) Convince & Convert: Four Ways to Fix Your Broken Content Marketing Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Through her unique blend of marketing coaching, Content Experience Design and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts — by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry. Ling is Inbound Marketing, Content Marketing, and Email Marketing certified. Through her writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, she’s well-versed in topics including online marketing, content marketing, eCommerce, conversion, UX, social media marketing, and more. She helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances. Ling is an avid cyclist with OCD (obsessive climbing disorder,) runner and chocoholic.

Episode 6 of the How To SaaS podcast with Shiv Narayanan features Hana Abaza, VP of Marketing at Uberflip, on pioneering the Content Experience conversation and how their webinar strategy is helping them distribute the message to the market.

In this week's Content Pros episode, our hosts Chris Moody of Oracle Marketing Cloud and Randy Frisch of Uberflip touch on reflections from their myriad interviews with experts: crafting a nuanced experience, managing assets, and constantly innovating. Special Thanks to Our Sponsors: Sigstr Oracle Marketing Cloud Uberflip In This Episode: How to provide the right experience for each channel The most important factors when determining whether to promote gated or non-gated content Identifying when you're innovating vs. following the "format" Why creating more nuanced content matters How globalization affects your content strategy Best practice marketing tools Why you should have a "librarian" on staff Resources:  Chris Moody's Website Chris Moody's Twitter Randy Frisch's Twitter Uberflip Blog Oracle Marketing Cloud Blog B2B Marketing Tool, Oracle Eloqua Video Marketing Tool, Vidyard Social Media Management Tool, Hootsuite File Sharing Tool, Slideshare Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Join our panelists from three established content creation companies to explore ways to add another layer to the media experience. We’ll be looking at strategies and tools for building additional content into products, the cost and how the marketplace is responding to these innovations. Moderator: Kim Gibson, Program Consultant - Interactive Digital Media, OMDC Panelists: Penny Caldwell, Cottage Life Media; Erin Mallory, House of Anansi; Blair Powers, Sinking Ship Entertainment

Our guest this week is *Mike Grehan* - CMO & Managing Director at Acronym, SEO pioneer, author, world-traveler, and keynote speaker, Champagne connoisseur and consummate drinking partner to the global digital marketing community. Former publisher of SearchEngineWatch.com ( https://l.facebook.com/l.php?__tn__=-UK-R&c%5B0%5D=AT0kU0xBKkt21mVg9DEW5AfMwmBEJIPs3HuLW3mB4rj0bo_fWTqQ0nhiB6DNJdWBNiIeQansddt8Ydqj8IZ17-1rhldYV2B9rVz7lBjxODwLah1iuXtXCEcw799rLAVEFFtk087mWqieDp0MuyLdLQXfVvYizs5r0MzPULsvcSJ-eYPpOesjv3HZ19wiBoH8zbgR&h=AT0x26_IRqvaKE_IXetTClZkdhRjw1MABTOUMKYRQqTVx8apP7Ihy7aGslLPxYRWadMPhWa5J3Op8qbwM5KGf5IOXu7S9-m6WhMIe7yxXjxMf8kJa5N4xeZqjLYOM7zkB7uv6Czm0A&u=http%3A%2F%2FSearchEngineWatch.com%2F%3Ffbclid%3DIwAR24rjJ6UuO7Xg1L5TaCjitUSjRagG9lWeQy_shoMr0pCVHRYjNdNStiKIA ) and ClickZ.com ( https://l.facebook.com/l.php?__tn__=-UK-R&c%5B0%5D=AT0kU0xBKkt21mVg9DEW5AfMwmBEJIPs3HuLW3mB4rj0bo_fWTqQ0nhiB6DNJdWBNiIeQansddt8Ydqj8IZ17-1rhldYV2B9rVz7lBjxODwLah1iuXtXCEcw799rLAVEFFtk087mWqieDp0MuyLdLQXfVvYizs5r0MzPULsvcSJ-eYPpOesjv3HZ19wiBoH8zbgR&h=AT11Enynh1TtN9G_0EGXeH-L-NS2GXW1Js1oYGyYfdM1MZBrZkt55gomlh6kqzGrmHr59X_fVGycFGtF6EDX1iRK8iehMyF_H94vRRv4I0z58mrHhZPrIxFbbeR3-t9f4fe-CVHRYg&u=http%3A%2F%2FClickZ.com%2F%3Ffbclid%3DIwAR060BLn2i8llBI0xS2azl6aFWHLF6ws1paw_TU1SrB1aRd_Zc5vgDQWlSk ) , and producer of the industry’s largest search and social marketing event, SES Conference & Expo. Tune in for this intelligent conversation at *TalkRadio.nyc* ( https://d38rqs2egh08o4.cloudfront.net/link_click/jFmMXnPehO_ankdJ/519daf0e273ac0ad04c069be37da3ad2 ) or watch the *Facebook Livestream by clicking here* ( https://fb.watch/3LXm2EDljG/ ) *.* Show Notes ---------- *Segment 1* Joseph introduces his guest, Mike Grehan, a CEO and digital marketing expert, they discuss Mike’s former career in the entertainment industry as a DJ, and how he transitioned to digital marketing. Mike explains how content is the most important aspect of any business, especially in the entertainment industry, as business’s customers come back for the content, not the ads and coding of the website. Joseph and Mike discuss the wise content strategy of publishing books, as well as Mike’s journey of writing his own book about Search Engine Optimization (SEO). They also discuss the importance of learning how Google operates, and if one figures out how Google operates, they can best use Google to promote their business and their products. Mike also explains how the book has affected his professional life, and how it launched him into prominence in the SEO industry and community. *Segment 2* Mike explains the difference between information retrieval and data retrieval, how information retrieval is finding out about things, and data retrieval is finding the exact specific thing you’re looking for. Joseph and Mike discuss the differences between structured and unstructured data, and how the content you create is unstructured data, and you can implement this content with structured data. Mike explains how the academic field of information retrieval has been around for a long time, even when search engines and SEOs first came around. They also discuss on page optimization, and how with Google updates, this strategy is no longer viable, and now creators have to focus more on the content and optimizing that content in terms of an SEO perspective. The two discuss the E.A.T., experience, authority, and trust, as an SEO strategy, and Mike explains how E.A.T. is important when implementing unstructured data. Experience focuses on knowing your audience and catering to them, Authority focuses on earning credibility for you and your website, and Trust focuses on end user data. *Segment 3* Joseph and Mike discuss the best ways for people to use structured data on their website, which is an extra signal to Google to let them know what your content is about. Mike suggests Scheama.org as a resource to learn how to properly use and implement structured data on your website. The two also discuss more in depth what structured data is, and how best to make use of structure data to your benefit. Mike explains how if one gets the E.A.T. aspect of unstructured data correct, then Google will reward you with structured data, which leads to more engagement, which leads to more structured data polish for your website for Google. They discuss the importance of creating experiences with the content, and the future of the jobs of SEO specialists are that they now need to become content experience analysts. *Segment 4* Mike discusses how he would explain what SEO to a CEO who doesn’t know what SEO is, even though in the modern day most CEOs and CMOs do know the basics of SEO, but don’t understand the value of SEO. Mike also explains how many larger businesses were not prepared for the push for ecommerce due to the Covid-19 pandemic, which lead to more CEOs now understanding the value of SEO for their business. Also how Google has become very good at training the industry to do what Google wants them to. Joseph and Mike discuss the manuscripts that Mike has written for his upcoming books, and how people can connect to Mike with any questions. Joseph brings up BrightEdge as a resource for optimizing and polishing one’s wise content.