My Bloody Website Podcast

The search results are no longer just 10 blue links. Understanding how your brand can appear in search engines will open your mind up to the wide range of opportunities for your business. https://youtu.be/jEuoEYFl3nIResources for this Episode Raven Tools Guide to the SERPS Search Engine Journal Google Play Podcast Features Darryl: Hi and Welcome to “The My Bloody Website podcast” where we talk about all things online especially for a small and medium business owners or marketers. I'm Darryl King, I've been running a web agency for over 25 years and my co-host Ed Pelgen has been running his online marketing agency for just as long. Our goal is to cover things in a way anyone can understand and to help you improve how you use online in your business. We're about to record episode 40. How do you look on search engines? How are you Ed? Edmund: I'm very good Darryl. And yourself Darryl: excellent, very good for young fella. Edmund: I think this is a great episode because we never walk out of; you typically don't walk out of your house unless you've had a look at yourself in the mirror right? Darryl: Well unless your teenager. Well I’m not actually a Edmund: So I'm wanted to (0:43) mate Darryl: yeah; no; but that's right; it is your right; so, you know; people; last episode we talked about you know doing some things to check out how you self-audit. This one's, I guess taking an even deeper. I was going to say this is episode 40. Just reiterate that so that means we have done three quarters of a year in episodes. So 12 more episodes of the whole year right? Edmund: we should do a big party at 50 to do it on a beach or something. Darryl: fifty two; fifty two; three more episode; that; so twelve more episodes; anyway; so, this is one that probably sits heavily in your mind. You see a lot of this day-to-day when you're doing audits and helping people rank better. What are some of the things that; I guess we're giving people instructions Edmund: Yeah Darryl: of how they can review how they look on search engines. Yeah? Edmund: absolutely; and it's important because the average user probably doesn't realize the amount of variety that exists in the search results. Right? When you do; when you go into a Google search there stuff everywhere right? And the devices are changing and Google is experimenting and they've got ads and everything else and there's a lot to think about; and so; Darryl: yeah and maybe people don't also realize too that its phrase specific. So, if you search for Pulp Fiction “the movie” you are going to get a completely different of search result than if you're searching for pool builder; Sydney Edmund: yeah. So what, why don't we just introduced into the basically out of what's in the search results and then we can talk about the specific; you know, use case type ones to come up; what do you reckon? Darryl: Why don't you do it rather (2:29) Ed/Darryl: (laughing) Edmund: When you run a normal Google search result. And let's just use desktop for an example here because it's probably simpler to start with. So when you do a Google search in the desktop, you'll typically see the paid ads. And the paid ads are (2:42) at the top and they'll typically be the first three or so listings and then beneath the paid ads you'll see what's called the organic search results listings. Now, depending on your search the phrase that you're looking for Google may very well deliver images, it may very well deliver videos. Right? And it may very well to deliver news. Right? All those little elements change depending on the search. So, that's just the very minimum. Right? Amount of variety that is available to you. Right? Other things you want to consider too for example when you do search results. Searches on Google is that the newest features are things called featured snippets. Now, has anyone ever done a Google search with a question and you see a text block that answers your question? Right?

You don't always need to pay an expert to find out if your site has problems. In today's episode we discuss three simple site checks you can do yourself. https://youtu.be/XQ3ByXgiO3kResources for this Episode Google Search Console Google Analytics MobileMoxie     Darryl: Hi and welcome to “The My Bloody Website podcast” where we talk about all things online especially for small and medium business owners or marketers. I'm Darryl King, I've been running a web agency for over 25 years. And my co-host Ed Pelgen, who's been running his online marketing agency for just as long. Our goals to cover things in a way anyone can understand and can improve how they use online in their business. And we're talking to you. This is episode 39 and it's called “Three simple site checks you can do for yourself”. How are you Ed? How are you doing? Edmund: I'm doing very good Darryl. Yourself? Darryl: Excellent, I'm doing very, very well Edmund: So what are we talking about today mate? Darryl: well, you know; we spend a lot of time in the nitty-gritty with highly technical; we know how to do advanced things. And a lot of times I think you can have a conversation with people and say to them; you know, and blah blah blah blah; and I'm; I do this to people a lot where I did bombard them with information. They go, okay; just one thing it'd be good Edmund: yep Darryl: so to step back and say to people listening. Here's three things that you can do as a audit for yourself to make sure you're on track. Edmund: That’s right and can I just; I'm gonna quickly interject and I'm gonna say, the reason why this is really important was proven to me this week. When I was doing an order for a client. And they've been running this stuff for six months and no one had taken the time to look at just simple stuff. To check whether they were making any money. What does it; just; you know; everyone just assumed it was someone else's job or they didn't know how. So Darryl's got some good ideas this week about what you can do. Darryl: and these are lowbrow. If I want to call them that way and that's not meant to be demeaning. These are just simple things that two of them particularly; you do not have to have any prior knowledge or an account or anything to do. The last one is predicated a little bit on you having access to something. But we'll get to that. And keep it in mind. Two episodes ago we talked about SSL implementation and there was episode 37. That's something you could check yourself we talked about it. So that's a bonus one out of the three. That's not included in three but if you didn't hear that episode go back and listen to it. And really it's about not just checking the homepage. It's got the secure signal. Actually looking across pages. And this probably comes into an overview for everyone. When you look at your site, when you review your site, don't just go to home page and go, life is good; okay? It's like walking in the front door of your house and go you know that's just great; it’s great. Walking back out again right? And then you walk around the corner and there's dishes not done, toilets stink, you know; whatever? So it's the same thing look at a bigger perspective and if you've got a large site. I know that you can't easily do some of these checks; across a large site. So you pick different areas. Don't fall in the trap where you know; I click the home page and I went to the men's climbing category and a woman's climbing category and the kids climbing category. Anything looks good. I went to the contact form and we're getting orders. It's all good; you know, so actually go bit deeper Edmund: that's right Darryl/Ed: all right well/ where's/ what Darryl: okay, so this one; I got first-hand experience a couple of weeks ago and I think it's a really simple thing to do. So what you want to do is you want to go to google.com; google.com.au; whatever it is in your browser and you are going to type the word SITE S.I.T.

In todays episode, we talk about some key recent updates to Google that you need to be aware of. https://youtu.be/XUYwVS2-CVcResources for this Episode Chrome 68 Update Page Speed Update Articles: Google Webmasters Blog Search Engine Land Page Speed Insight tools: Page Speed Insights GT Metrix Pingdom Googles new URL Inspection Tool Darryl: Hi and welcome to The My Bloody Website Podcast where we talk about all things online especially for small and medium business owners or marketers. I'm Darryl King I’ve been running a web agency for 25 plus years and my co-host Ed Pelgen has been running his online marketing agency for just as long. Our goal is to cover things in a way that you can understand, anyone can understand and can help you improve how you use online for your business. This is episode 38 and we're talking about important Google updates that have happened in June, July 2018. How are you Ed? Edmund: I'm very good Darryl. How about yourself? Darryl: excellent, right; excellent; Sorry; Edmund: it's been a busy month Darryl: It has been. It been very busy. Midwinter down under. It’s um, you know; uh, snowflakes get very upset when the temperature drops below about 24 degrees Celsius. You know; we all start to (0:50) Edmund: It’s freezing Darryl: (0:51 by the way). But the heat is on, be wearing our beanies and everything else. The rest; the rest the of world they're just getting theirs as a hot summer's day but yeah, now; so look; I think a lot of people know little bits about Google that it updates and makes changes and they tend to hear anecdotal stories from their professionals or people around them or someone at the barbecue that says; oh, you know; this update killing the world Nessie O's dead and all these other things. So people have a sense that changes happen. I don't know. I guess in the old days there used to be once a year or once every X many months. Be some major update whereas you know there's pretty much been; there's an ongoing series of tiny iterative changes that happen with periodic bigger updates or periodic things that are noticed as a significant shift in focus or there's been an announcement and I don't know that everyone understands that you know; some of these things can be reasonably significant. So I guess you know we wanted to talk a little bit about there have been a few things that have been significant. We touched about one of them in browser in the last episode but I guess that's the thing is you know; people are busy I got a website, I've got some AdWords going, I've got a bit of organic happening you know; life's good I'm moving on. They don't always understand changes occurring Edmund: Yeah Darryl: So; what has been going on Ed? What changes I would be (2:13 say) Edmund: you know; as a time of recording you know mid-July. The two biggest; I guess; updates in Google. They're on people's minds right now. Well, the first one is we kind of touched on it last week. Is this idea that chrome the browser is about to update and start flagging non HTTPS sites as insecure and there being more aggressive about how they do that. As of the recording of this episode as if they were recording. Chrome 67 version 67 is still out there and we're waiting for chrome 68 to drop but it's imminent and when chrome 68 drops. It is going to flag insecure sites more aggressively and so if you haven't gotten to HTTPS you need to get that underway as quickly as possible. And if you want to find out more about that just look at the last episode where Daryl talks a lot about the; this issue about moving to SSL. So it's an important thing with chrome updating because it's probably the most popular and commonly used browser that's out there. Darryl: What are we; what are we going to see in search results stemming from insecure. I mean; Edmund: yeah; so; so; Darryl: (3:18) you see; you know; this site is not responsive or this page is not responsive. We see that.

In this episode we touch base on the big changes that were planned with SSL. Has Chrome updated yet to flag non https sites as insecure? What can you expect to happen if you delay the update? https://youtu.be/Ny9D7o_5in8Resources for this Episode Add these two lines to your htaccess file unchanged and they will help with the http -> https redirect RewriteEngine On RewriteCond %{HTTPS} off RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301] Darryl: Hi and welcome to The My Bloody Website podcast, where we talk about all things online, especially for small and medium business owners or marketers. I'm Darryl King, and I've been running a web agency for over 25 years. I’m here with my co-host Ed Pelgen. He has been running his online marketing agency for just as long. Our goal is to cover things in a way anyone can understand, and can improve how you’ll use online for your business. This is Episode 37 - July 26, 2018 and it’s titled “What happen with SSL?” Hey Ed how you going? Edmund: Good mate. Yourself? Darryl: Yeah really good, really good, I enjoyed our last few episodes. Now we went on a bit of a tangent; sort of challenging people to you know think about stuff. There was some really good traction on a couple of those that; I don't know and for whatever reason; they’ve got a lot of little lessons a lot of sharing and stuff so that was great. Today we're gonna get back into the nuts and bolts. What’s been going on in online kick-start world? Edmund: Mate, I've been doing a lot of audits lately looking at campaigns for people, making sure things are working. It's been really quite interesting some lots of insights actually maybe; maybe; we'll share them in one of these episodes in the next few weeks Darryl: excellent; excellent, well this; This episode I want to talk about this week, is timely. Like we're at the end of July, the 1st of July there were some changes, and we hopped on it and I look back and we first hopped on episode 2. Which is a little while ago; where we talked about SSL and just [1:33 coughing] and we've talked about it on the way through, when we talk about things that people need to do, when we're talking about you know making sure your website's going well. But July 1, 2018 was when chrome update came out, and started marking sites, that didn't have SSL implementation done properly, as insecure. Edmund: well, actually it's chrome 68 which is the actual version that's updating, and its pending update now. I've been trying to check and check, but you're right. The difference between 67 and 68 - sorry for those who are looking for technicalities - 67 shows a little— gosh I'm getting slow. A little icon. A little circular icon. Darryl: Yep Edmund: which indicates that it's not secure. Sixty-eight, oh, sorry 67. 68 will actually show “not secure”, so that’s gonna be a [kick up? (2:19)] Darryl: Yeah; yeah, that's the big one that's, you know, gonna make a big difference. And so I think, what we really want to do - is make people understand, just in simple terms, what the impact is. And I've seen a lot of people sort of being more cognizant of it, like we've talked about it for a while, but now that people are starting to see it. Now that there was a date put out, like everyone heard July 1; which is why I use that day, and it's of course its dependant on whether you update chrome; you know, if you don't have updating Chrome Edmund: Absolutely Darryl: you won't see it straight away, but there are other impacts as well, and there's going to be impacts as far as what's showing up in search results. Edmund: hmm-what one thing I want, what I think you should talk about is - why people still keep screwing up the migration. Because, I've...almost every campaign that I've looked at, in the last two or three months, where they've either done a migration to SSL, or they still...they said they've implemented SSL, and it's not working on a site. They’re constantly screwed up, you know.

In todays episode, we talk about whether you should write about the cost of your service on your website. Many people like to keep this hidden. We discuss the opportunities to be had from writing about how much it's going to cost to work with your business. Listen to this episode:Watch this Episodehttps://youtu.be/TIABDW4IpzE Darryl: Hi! And welcome to “The My Bloody Website” podcast, where we talk about all things online especially for small, medium business owners or marketers. I'm Darryl King, I've been running a web agency for over 25 years. My co-host Ed Pelgen who’s been running his online marketing agency for about as long. Our goal is to cover things in a way anyone can understand and can improve how they use online in their business. Episode 36 and we're going to go with a Content topic this week: Writing about What Your Service Costs. How are you going Ed? Edmund: I'm going very well Darryl. How about yourself? Darryl: yeah, I'm going good. So we have, had a few sort of navel-gazing episodes and discussions in the last three. Talking a little bit about staying on track focusing about what you're doing; you know, how to use providers etc etc. We're gonna do more of a Content episode again. we had a bit of a break from some of the content stuff a couple of months back and this one is a topic that comes up where a lot of people don't like to write about what their service costs. Are we're talking very much about service businesses, not product businesses, most products put prices up online. The number of service providers don't necessarily put rates up. They have, may have justifiable reasons or it may be just something that they feel like they can't write about and the goal of this would be to talk about that in some depth about how you can use that topic to produce not necessarily a blog post. It could be about how you explain it on our page, it could be on the service page, it could be a particular pricing page, could be in any number of places (1:34 or/to embed video) Edmund: Yeah, and that's right and I think it's a good opportunity to talk about it because there's been a reticence in the past for people to talk about costs because they don't want to give away the secret sauce so they think it's a loss of competitive advantage and look admittedly some businesses where the service is complex they need more information before they can discuss cost but I guess where we're coming from is just having the conversation about cost, the components how you work it out; you know, how it's; how; what are the variables that go into a higher cost project or a lower cost project. Those are good opportunities from a marketing perspective, from positioning attraction. Yeah? So it's a good thing to think about and then you can work out whether it's right for your business. Darryl: I suppose this comes into the topic of value came up in previous weeks Edmund: hmm Darryl: that is it because of the cheapskate mindset or is it you know like that competitive advantage thing. why do you reckon people; oh, not why reckon because you just said that but maybe part of the problem is that people don't explain the value they offer and it's again the (2:48). I don't want to tell you what a great advantages where some people don't have a problem at all. What; you know, what’s the right way to approach it? Edmund: well I would; oh, well; if you're gonna research this online the probably the most prominent figure who started talking about this from a; from a tactical perspective. I guess is a guy called Marcus Sheridan who ran a marketing company called the Sales Line. And in his previous life he was a pool manufacturer, you know; they sold pools Darryl: Hmm Edmund: and he from his perspective and this is in the early days of the web he got a huge amount of traffic to his pages on his website. Where he wrote about the cost of the pool. How much does a concrete pool cost and you know, how much is a fiberglass pool cost and you know; h...

In todays episode we discuss the idea that maybe you being a cheapskate is costing you results in your business. Listen to this episode:Watch this Episodehttps://youtu.be/P2wDTVpTUJk Darryl: Hi and welcome to “The My Bloody Website” podcast, where we talk about all things online especially for small and medium business owners or marketers. I'm Darryl King, I've been running with the agency for over 25 years, my co-host Ed Pelgen has been running his online marketing agency for about as long. Our goal is to cover things in a way anyone can understand and can improve how they use online in their business. This is episode 35 called: Are You Being a Cheapskate. Hello Ed. Edmund: Good Day Darryl or is the Australian say “a tight-ass” Darryl: “a tight-ass”; well and it's; we like throwing the odd controversial. The last few weeks we've been firing straight from the hip. Edmund: Ranting Darryl: getting all these complaints about the swear words and all that; that's fine Edmund: well they can just Darryl: yeah. It is what it is; alright, let's put this in context; Standing back from us as service delivery people. It's not about saying; hey, pay our rate more; it's about the concept that follows on from last week's podcast episode, where we talked about not respecting the amount of effort that goes into something and the equivalent part of that is trying to lowball and you gave an example about someone wanted two people to create results for their business for 300 bucks and I; It goes you know like; everyone wants a great deal; that makes sense, right? We all want to get things but there is a there's a point of declining returns where you say; well, If I get the lowest price of everyone doesn't mean them that; there are apples in apples; right? Just because the price is lower doesn't mean you're getting the same quality; and the; and; so the big part of this is understanding that some things cost money and if you are a professional company trying to get professional results. You can't be a “Tight Ass” or a “cheapskate”. Edmund: that's right and we should reiterate; the context is you as a business owner, small business trying to grow your business and you're dealing with marketing service providers and all that sort of stuff. It’s about getting in the deal versus being “a tight ass”. Darryl: Yeah and yeah it's a; it's a; it's a really interesting one to get and you get it with remote workers. You know people will go yeah; I want a remote worker and you know; I want this really really cheap rate. Then the rate might go up by a few bucks an hour and ohh no, I don't know if it's going to be affordable. these people probably driving around and sixty to a 100grand cars living in you know first world problem world's; you know, they've got businesses, staff, good income you know; they can go out on the weekend and spend 150 bucks on dinner for a couple of people without blinking an eye; you know; 30 $40 bottle of wine; no problem at all and they might be talking about a $50 a week increase for that person; right? To get a better quality business but that's a major problem (3:08…?) Edmund: yeah; I think is very important to like; what you just said, then you describe certain type of person who is quite affluent and well often doing well and they're still being a tight-ass and I think we should also say bit; you know, we almost understand that there are a lot of small businesses for whom investing in marketing is a really big deal right? Especially when sometimes your providers out there who will take your money and not deliver or not do their best to deliver right? And like you said previously some smaller businesses where the average transaction value is small; you know, they don't have the budget but on the flip side we've seen businesses, successful businesses and business owners. Where it almost seems to be an Olympic sport to see how much they can screw someone over Darryl: yeah Edmund: right?

If you aren't getting the results you want in your online business, maybe it's because you don't respect the effort that things take and you give up to early. We discuss this in detail in today's episode. Listen to this episode:Watch this Episodehttps://youtu.be/aEGoQjrVXNk Darryl: Hi and welcome to “The My Blood Website” podcast where we talk about all things online especially for small and medium business owners and marketers. I'm Darryl King. I've been running my web agency for 25 plus years, my co-hosts Ed Pelgen has been running his online marketing agency for just as long. Our goals; to cover things in a way anyone can understand and can improve how they use online in their business. We're about to do Episode 34, it is the 5th of July 2018 and this topic is - Do You Respect the Effort it Takes. How you going Ed? Edmund: I'm going great Darryl. How about yourself mate? Darryl: ok, excellent; so to our US listeners. Yesterday was Independence Day - 4th of July. Happy Independence Day. Like to keep in theme a little bit. You know, when countries go through things like revolutions and independence and all these sorts of things. There's a hell of a lot of effort from a whole hell of a lot of people like is involved to turn events around and that leads to our topic of you know; how much if it does it take to do something well, how much if it does it take to get success and that's kind of where we want to go today. I think. Edmund: So Yeah, I mean; where did this start for you? Why is this topic so close to heart today? Darryl: well, a lot of times when doing project scoping it could be for a website, it could be for software anyone that works a requirement side of the business you know, business analysis. I often meet stakeholders that need something snappy. I want to next week, we've got a deadline, we've got this and there's a real lack of respect for the effort that goes into getting something done right and once people go through that process; I think, they get a bit of appreciation and it's not exclusive to software development or website development or anything else. I think you'd see it in you know SEO campaigns and everything else but there's a; there's two sides that one engaging people to do it with you but the other part is if you're gonna do it yourself like and ultimately everyone's responsible for their business. so then that's where it's coming from me it's that; I'm seeing a lot where people kind of go; ah I didn't think it would take so long or really it'll take that long or they just stop; so they start with good intentions they just never I let's just get on with it; we'll do it as we're building Ed; all things like that; Edmund: Hmmm Darryl: what about you? Do you get that that experience? Edmund: yeah, I mean; I mean most I guess most people in our space will see this come through in terms of pricing and I'll go; oh, I've only got this much of a budget and it's like; well, haven't I; haven't I discussed how much effort it's gonna take to do this which translates to hours. Right? So there's that issue as well but despite that I see people all the time just not respecting the commitment and the effort that it takes to do anything. Right? And, yeah Darryl: yeah, I mean that's a really good point and have you used the analogy of getting fit or losing weight. My favorite expression around Ed is you know; I didn't put on the 10 kilos in a week Edmund: that's right Darryl: it grew on me over time. You know; I invested in put it on that way over yeah by eating certain things. Your body just doesn't go; you know what? You splurged to this weekend. I know you had three Big Macs and then a couple of beers and all the rest of it. We’re gonna dump five kilos of that straight on. It doesn't work that way. It can process, it's the consistent ongoing stuff (3:23…?) Edmund: yeah, what's your saying? What’s your saying? Give us this thing. Darryl: success is a few simple disciplines,

In this episode, we get real and challenge you to take another look at your business and get real about some of the things you are doing or pursuing. Listen to this episode:Watch this Episodehttps://youtu.be/DEFD4f-LH2U Darryl: Hi and welcome to The My Bloody Website podcast where we talk about all things online especially for small and medium business owners or marketers. I'm Darryl King, I've been running a web agency for over 25 years and I'm here with my co-host Ed Pelgen, who's been running his online marketing agency just as long. Our goals to cover things in a way anyone can understand and it can prove how they use online in their business. This is episode 33 we've called it a Reality check About Your Online Business. It's June 28 2018. Hey, Ed how are you going? Edmund: Good mate. Yourself? Darryl: Excellent, excellent Edmund: Thanks Darryl: Getting ready for a rants Edmund: oh, I love rants trust me; we do; there's a lot to rant about in today's environment; let me tell you Darryl: well and I thought in this week's episode; we might talk about a topic. So in Australia June 30 is the end of the financial year into the tax year for businesses. I realized that not everyone's listening might be in Australia but it's a good time to reflect on how your business is done. And each year when the accountants come in and you look at it. Do you sort of; I know guys about how everything's been going through the deep dive? I've taken really deep. You look at how, what's happened in my business since I started after the Christmas break. The start of the year. How I've gone? A bit of a reality check because this is where you made a profit, made a loss for the whole financial year, 12 months, bills have got to be paid, all sorts of planning happens in those last few weeks just to make sure you're on track and I'm not sure that happens enough with what people are doing online. So I thought this topic of having a bit of an annual guys or navel guys is probably so a circulation Edmund: I don't know where you going with that Darryl: is it; you know really dig in deep and really get into the; you know and one; Think about; what are you doing? Like are you doing things that really matter? Are they profitable for your business? Do they generate an ROI? Edmund: hmm I, And I think we should mention that where this is a bit of a rant has come from. Is that we've been seeing things happen lately, customers have been asking us questions and people have been doing things and you sit there anything. Why the bloody hell are you doing that? It's completely irrelevant to the business or you're just getting caught up. You’re playing with your toys rather than focusing on the business and we're all guilty of it. Should I do it all the time? Darryl: Yeah well and you see it a lot like when you get to audit site, so I get to audit sites or when you visit things. You're looking for a service, you're looking for a product and you land on a site and you'll go; why on earth are you doing this? And I know we've talked about it before. Where he getting you advice from? So you know you talk to some people and they're getting advice from; it might be the business coach or it might be their accountant, it could be their working guy, could be their online marketing guy and that's all well and good in it and the people listening need to learn to be judicious in making the right calls and I guess that's why we started the podcast; Edmund: Yeah Darryl: Was to help throw out some information so that you knew you were getting the right advice. And an example is lead magnets you know; like and then so; maybe to explain that for people; so lead magnet you say; let's produce a little eBook or a guide and I'm going to make people coming to my site, sign up to get this. They're gonna give me their email address and their name or some form of information and then I'm gonna give them something. Then typically it's a downloadable Edmund: yeah

In today's episode, we tackle Google My Business which is the key to getting found in Local Search. Listen to this episode:Watch this Episodehttps://youtu.be/wcMvey8-ibM Darryl:                    Hi I'm Darryl King and I'm here with my co-host Ed Pelgen were a couple of old internet guys, who have been running our online agencies for over twenty years. We get together every week to talk about all things online especially for small and medium business owners or executives who talk about their websites as their bloody website. Each week we aim to tackle a range of online issues, put them in plain language so anyone can understand, how to make their websites work better for their business. Episode 32 - We're going to talk specifically about: Google my Business. Hey Ed. Edmund:                Hey Darryl, How are you? Darryl:                    I’m good. I think; like we have talked a little bit about local, previously Edmund:                yeah Darryl:                    but there is a lot of stuff coming down the pike which I think Google my business has a direct relationship with; more so than the overall picture of local and it's impacting in a lot of ways or it's going to impact in a lot of ways on people's results online and people see great results from Google my business specifically, so that's why this would be a good topic Edmund:                absolutely Darryl:                    why don't; when we start by for those people that don't know you want to give them an overview about; what Google my business is? Where I sort of come from? How it fits into the ecosystem…? Edmund:                yeah so; absolutely; so to really understand Google my business and we did an episode on local before and it's just important to understand that a lot of search is local in nature meaning I'm in a place and I'm looking for something in my general vicinity, I'm looking for a local provider, I'm looking for a restaurant, I'm looking for a plumber in my area right? So but very nature a large percentage of searching that's done online is local especially with the advent of the mobile phone. A lot of it is, it's very local and because Google owns android they know where you are physically and they can tailor the search results to your device so local is very important. Now the way that you get your business listed in the Google system the Google ecosphere; I suppose, is that you have to submit and list your business in the platform, which is Google my business right? So you basically need to go to sign up, fill in all your details and because it's a local business there’s a process called verification. So they'll either; ring you using the phone number that you signed up with or they will send you a little physical card which gets sent to your physical address. Darryl:                   So before we get into the detail of like signing up and more you can do Edmund:                Hmm Darryl:                    Where do people see Google my business results, well like, what; what's the; I’m Bob; I’m out there with my business. Why do I care about this? Edmund:                Yeah Darryl:                    Where does it impact me? Edmund:                Yeah Darryl:                    when on a phone or on a desktop, what; how do I know what you're talking about? Edmund:                yeah, so there's typically three places where I see; I tell people that they see that mostly. So the first place is if you're on your desktop computer for example and you do a search right? And the search is local: meaning let's say you're searching for a plumber and then you add your location right? People have been trying to search this way. So I'm searching for a plumber in Brisbane. In that situation you'll see through a little 3-pack of maps right? Which are local businesses. Now if you did that search in Sydney you would see three different local businesses so that's the first place. That little; they call it a snack pack of Maps ...

Using a remote team allows to you get more things done than you otherwise would. In this episode, Darryl takes us through his tips about finding and working with a remote team. https://youtu.be/FwgHcNAwJrEResources for this Episode Upwork Freelancer Fiverr 99designs Darryl: Hi there, I'm Darryl King; I'm here with my co-host Ed Pelgen, couple of old internet Ex. Who been running our online agencies for over 20 years. We get together weekly to talk about all things online especially for small and medium business owners or executives who are still referring to their sites as their bloody web sites. Each week we look at tackling a range of online issues; put them in plain language, so you, me, everyone can understand them how to make their website work better for their businesses or (0:28…?). We are Episode 31 today and the topic is - How do you use remote workers to achieve your goals? How you doing Ed Edmund: good, thanks Darryl. Yourself? Darryl: yeah, really good; so, only to clarify what we mean use remote workers and goals; So in smaller businesses or in this age where; you know, where everyone's busy, stressed but I can't afford to put on a full time worker or you know their local environment; would be at Australia or UK wherever it might be. People look forward about workers to help and or they just say, I can't get it done. I can't get that content produced and we talked into content stuff about engaging writers from different things but it goes to everything about data loading Edmund: Hmm Darryl: manipulating photos, loading your blog post, editing your videos, audio transcriptions all of these services that our excuses why you're not doing your thing because you don't have enough time. So whenever you get someone say; I don't have enough time to do that, I can't do that; I can't check analytics; I can’t do my affiliate codes and ends up, whatever; someone else out there is using a remote worker to do that task. Edmund: Yeah and I think it's important to point out that we're not talking about necessarily outsourcing or just shitty work that you don't necessarily want to do. There are some amazingly talented people especially in your industry, who are doing highly complex work but it's just; it ends up either being more convenient or it does end up being at a lower cost than what you might get domestically but it is flexible; there's a whole range of benefits associated with using remote workers that is flexible for you. Darryl: Well and if you look at what invariably happens in online is that we get well-rounded individuals that are generalists. So they would have one area that they're a specialist in and then because the company can only afford one person; that person there might have been a programmer. Now we have a doing front-end design, SEO all the rest of it. And this is where problems gonna happen, right? So because your budget is one or two (2:25 Fulltime resources FTS) that you end up relying on those people to do things that might not be this skill set. Now there might enjoy that too and it might be good for everyone because they get skilled up and sometimes you just need people that are good in what they’re doing and like you said; it's about flexibility; so, if I only need a video editor, four hours a week max; like, that's not something that I want a full time person that Something to do it Edmund: Hmm Darryl: and if I need someone that's really cool at configuring email automation but I think, do it once a quarter or once a month what server do runs; so like you know there's lots of things,; it could be in any capacity I mean; I know; I know people that do draft; you know, like and they have people off shore that do the high quality work that worked with them for a long time and it is more cost effective. So they scale their business because it works that way; I mean I think business reasons are clear. Edmund: Yeah Darryl: Lot of people also do it but

There are so many amazing and powerful tools that allow us to run businesses like never before. In today's episode, Darryl talks to us about some of the powerful online tools he uses to run his online business and manage a team of remote staff efficiently and effectively. Don't miss this episode. https://youtu.be/nyqnwnwJNEwResources for this Episode Email Tools https://www.aweber.com/ https://mailchimp.com/ https://www.constantcontact.com/ https://www.drip.com/ https://www.activecampaign.com/ CRM https://www.streak.com/ https://www.insightly.com/ https://www.hubspot.com/products/crm Project Management https://asana.com/ https://trello.com/ Integration & Triggers https://zapier.com/ https://ifttt.com/ Software Development https://bitbucket.org/ https://github.com/ Cloud Storage https://www.dropbox.com/google https://www.google.com.au/drive/ Landing Page Platforms https://www.clickfunnels.com/ https://www.leadpages.net/ https://instapage.com/ https://unbounce.com/ SEO Tools https://www.semrush.com/ https://ahrefs.com/ Writing Tools https://grammarly.com/ http://www.hemingwayapp.com/ Darryl: Hi I'm Darryl King and I'm here with my co-host Ed Pelgen - a couple of old internet guys who have been running our online agencies for well over 20 years. We get together weekly to talk about all things online especially for small and medium business owners or executives who still refer to their bloody websites. Each week we aim to tackle a range of online issues and put them in plain language so anyone can understand how to make their website work better for their business. Episode 30 Tools You Can Use. How you doing Ed? Edmund: hey Darryl, I'm excited about this because this is; to me this is like a shiny object; episode; a lot of shiny objects Darryl: Is there tools or something? Edmund: Don't laugh; I was; looked at it all this morning I got offered. You know; a lifetime subscription to this new tools, Buy now before we start charging monthly only $600; I was like; in my head justifying it. I could really; no, I will never use it, I will not spend the money Darryl: well and it's a really interesting thing; right? Before we get into talking about tools is how effective the methodology is and how many things? Everyone listening people out there; how many you know, books have you bought you haven’t read? How many courses you signed up for that can’t be used? How many tools have you got the organ once a month; you're lucky; there are a lot; now, there was probably some reason that you thought they'd be useful and I think a lot of it is that we just get kind of busy and never get back to always using them but it's a really effective methodology putting you know, emotions into it; you know, It’s rarity; is the price benefit it? It's running air; if you don't get it; of course now you can’t do it for six months; you know, blah blah blah blah Edmund: hmm Darryl: so there's a; it's a whole lot of a really effective tools that get us into them but most of the tools we probably going to talk about today. Look there's an endless the thorough stuff any business can use these are ones we use; things that we've used or seen or evaluated that might be useful and not our whole suite; they're just ways of helping people understand that there are things out there that are free or very cost effective that you can use to run your business to help you in your online marketing to help you be more effective that a lot of them are web-based Edmund: yeah, absolutely, and I, but I think it's important point out that like these tools that were giving you our proven tools, they are tools that a lot of people are using and and you need to be careful because in this online space there are you know the traditional internet marketers who are very good at manipulating your emotions and getting you to buy tools that you may not need Darryl: yeah Edmund: so we like, we like to talk about a lot of those today and if we do they've got to be pretty...

Measuring your website's effectiveness is how you know what is working. In this episode, Darryl takes us through the various ways you can measure whether your site is doing it's job. https://youtu.be/ZsebCJ9u8q0Resources for this Episode Online version Website Planning Guide Buy ebook or paperback version (and get access to the closed FaceBook group): The Complete Website Planning Guide Darryl: Hi I'm Darryl King. I'm here with my co-host Ed Pelgen, we’re couple of old internet guys who been running our online agencies work well over 20 years. We get together weekly to talk about all things online especially for small and medium business owners or executives who still talk about their website, as they're bloody website. Each week we're going to tackle range of online issues put them in plain language so anyone can understand how to make their website work better for their business. This is episode 29. Hi Ed! How are you going? Edmund: Good Darryl. Yourself? Darryl: good, I suppose I should say that episode 29 is Titled: How to Measure your Website's Effectiveness Edmund: Yep, I think; Yeah, This is an excellent topic cuz we've got 28 previous episodes telling people how to do all these different things and I thought it was a good opportunity for us to talk about; well, how the, how the heck do they measure, how do they actually know that any of this stuff that we've been telling do is having an effect and how do you actually measure if your website is doing its job and given that you're the author of the ultimate website planning guided, I figured that you would be the ideal person to have this conversation with today about measuring the effectiveness of something that you've planned for. Correct? Darryl: well, I think! In that’s potentially one of the biggest problems right? There’s a lot of people don't plan what they want their website to do? Edmund: hmm Darryl: So when you don't know what something you wanted to do. How do you measure whether it's going to work? You know Edmund: Yeah Darryl: If you, if you discount for drive in the country just anywhere it works. right? But if you're trying to drive to Sydney from Brisbane then the effectiveness is, hey are we making progress, we hit in the right direction and are we getting closer? Are we, you know and there's a lot of benchmarks and standards around; how many plumbers now it would take what an average juniors etc. Edmund: So from your experience. What would you say has been the way that most people measured their website effectiveness? How do they say, “What are the great; it's doing it’s a great job” what's their typical pinch mark? Darryl: Well, maybe it depends a little bit on their sophistication. You know; I mean; People that are working in online marketing and here comes all the large organizations that have a lot of resources; they'll be looking at really granular data Edmund: right Darryl: for that; the person that this podcast probably targets that we most people that listen to it. A lot of them would just be something simple as inquiries. Well; at the very top level; hey, I get 3 inquiries a day, I get 10, a week I get one a month, and I get whatever it might be. Well I think that's a starting point that's whether; it’s the only thing that they kind of and said to define during more Edmund: ok Darryl: that sort of things. Edmund: Yeah, So I mean, so I guess if we; if we simplified down to a very basic level. They're looking for leads or online sales and inquiries and that's at the end of the day that's all; that's all that matters ultimately. Darryl: well yes and no and that's why I think people get hung up because someone goes “well I don't get inquiries for my website” does that mean it's not effective and it really comes down to what was the purpose of it; so you know where we start it; so if you think about let's just say that you sell massive pieces of machine you know maybe earth moving,

Creating content for your business can be touch when you are busy doing everything else. In todays episode, we talk about how to get content written for your site so you don't have to do it yourself. https://youtu.be/ZtjT1lmEL8MResources for this Episode Online version Website Planning Guide Buy ebook or paperback version (and get access to the closed FaceBook group): The Complete Website Planning Guide Darryl:                    We get together weekly talk about all things online especially for small and medium business owners or executives who still refer to their website as their bloody website each week we aim to tackle a range of online issues and put them in plain language so anyone can understand how to make their websites work better for their businesses Episode 28 What is a Website Plan and Why you Use one. Hello Edmund Edmund:                Hey Darryl how are you? This one is gonna be very close to your heart I'm sure Darryl:                    It is it is okay so a couple of weeks ago three weeks ago oh look at that look what have you got there on the video show Edmund:                I'm holding up called the complete website planning guide by author Darryl King Darryl:                    well there we go okay two things we talked about in our Wordpress theme issue that people choose a theme and then try to wedge is what they want into it and I mentioned back then that if they had a better idea about what they wanted they might choose a theme that works for them and this whole topic comes from all years of building stuff one of the biggest problems you try to solve is how to make a project run well how to be able to quote something really well and how to make sure that their client gets what they're expecting and so that that's where their book eventually came from all the problems that went with running design development getting briefs and things going but coming all the way around to looking at it from the client perspective so you the business owner you the marketing person about what is the plan for a website so just for clarity you could call it a scope you can call it a brief you can call it planning call what you like it's a blueprint about what you're trying to do when looking at building the website or improving a website Edmund:                yeah and Darryl:                    and that’s (…1:49) so some could call it a brief some could call it a scope plan is simple it's a plan I think its super important but (…1:59) Edmund:                yeah I mean absolutely and I think that the important thing to recognize here is that what you're talking about at the end of the day is just to spend some time thinking about it spend some time thinking about the website properly and not having it as an afterthought thinking oh we just need to have the website just copy this do that just get it up whatever it is let's think about how we can make this the best possible website Darryl:                    Yeah, you know when you're an accountant you know or a coach or whatever you talk to business owners and executives about business plans and marketing plans or all of these plans people do and you know that they run their businesses by and strategies and implementation plans and you're one of the most vocal assets of marketing and of business support services and everything in a digital age and an information age it's a website and yet people rock up with the pre fest of brief summaries or some of the things I've heard like I just copy that site or Edmund:                mm-hmm Darryl:                    you know I don't really want a lot of content people don't read comments so all these assumptions and ideas that they turn up with and go I just need a new website Edmund:                so if we're telling people that they need a website plan why don't you tell us or give us some insight into what should be included in the website plan what is actually in it because some people have no idea

Creating content for your business can be touch when you are busy doing everything else. In todays episode, we talk about how to get content written for your site so you don't have to do it yourself. https://youtu.be/8ljmMBBHnhYResources for this Episode Writing Tools Hemingway Grammarly Transcription Services & Tools Rev Scribie Trint oTranscribe Writing Websites Upwork Problogger Text broker Freelancer People per hour Guru iFreelance Freelance Writing Darryl:                    Hi I'm Darryl King and my co-host Ed Pelgen where a couple of old internet guys who have been running our online agencies for over 20 years we get together weekly to talk about all things online especially for small and medium business owners or executives who are still referring to their online website as their bloody website each week we aim to tackle a range of online issues and put them in plain language so anyone can understand how to make their website work better for their business we are episode 27 How to get content written for your site good morning Edmund Edmund:                Good morning Darryl how are you? Darryl:                    good mate; content you know I love content writing words fantastic, so interlude we have talked a couple of months ago we spent a fair bit of time about content not all content is written we know that we've done sessions on video and that expands that to audio and there's images all sorts of things but contents a big part of it the written word and it's so many people struggle with we know that how do they get it done they might have lots of ideas that I'm feel confident writing that I wanna write it’s too busy the last episode we talked about using experts to help you when you get in trouble but in this instance this is about using other mechanisms to get stuff written for your sites how we're gonna go about it what's the starting points what are we gonna how we're going to help people get the content written on their website or their blog or whatever medium they wanna use Edmund:                yeah I think we'll just walk through the various options that are available to them I think it's important to note though that there are some pieces of content that I think that you as the business owner need to be committed to creating or writing yourself right especially when it comes to your product or service and especially when it comes to you know things like how your product or service deals with how it solves your customers problems right so I guess the general idea we're talking about here is you know people say that you need to be writing ongoing content and blogging and stuff like that will give them some ideas about how where they can get that created but right out of the gate you you can't avoid doing some writing that's what I would say first up would you agree? Darryl:                    I think it's really yeah I agree I think it's a really good point um and I don’t remember what episode it was we talked about ways to get ideas down so when you talk about when we write a product recommendation would be if you know in your heart of hearts that you are a cheap writer no matter how much you write it no matter how much knowledge you have about it that it still just doesn't read right because that's just not where you're at then the way I would interpret what you're saying is write it out because you only you will know most of what there is about it and worst case record it to give to a copywriter but if you go write this stuff because you should and I agree with you there are some things that you just need to write write it out to the absolute best of your ability and make sure that that key things about your product or service are in there there is no harm no foul in getting in a copywriter or editor to help polish it Edmund:                Church Darryl:                    you know and look in a lot of cases you might write at all but make sure you get someone else to look at it bec...

With online marketing, more often than not we don't know where to start when facing an complex problems. But what if you aren't aware what the problem is? In today's episode we talk about what to do when you don't know what you don't know. https://youtu.be/P3V2ursMXRsResources for this Episode Darryl: Hi I'm Darryl King and my co-host Ed Pelgen were a couple of old internet guys who's been running our online agencies for more than 20 years we get together weekly talk about all things online especially for small and medium business owners or executives who are still referring to their website as their bloody websites each week we aim to tackle a range of online issues put them in plain language so anyone can understand how to make their website work better for their business this is episode 26 and it's titled what to do when you don't know what you don't know good day Edmund Edmund: hey Darryl How are you? Darryl: good buddy Edmund: what to do when you don’t know Darryl: what to do you when don't know what you don't know so what don't you know Edmund Edmund: I don't know a lot of things I don't know enough not to tell people that I don't know anything Darryl: well maybe that's a problem though because that's something I think we've come across yeah it's actually really good when you don't know what you don't know it's when you think you know and you don't know Edmund: and that's a problem I know that much Darryl: yeah well when we come across people quite often that go you know what I hear all the stuff I see all the stuff I see people making money online I see people whose businesses are getting loads of inquiries I can see them growing and you ask them and they say it's digital man it's all online I see people dropping offline advertising or changing this thing and some people doing this and that and I think there are two types of people like this probably more than that there's some people that just jump in and try tactics right and they go I'm gonna do this I'm gonna do that and invariably they get to a point where yeah they might have hit a gold rush a couple of times but it's not sustainable but the other group of people that people go they don't do anything because there's a little bit like they're afraid of what to do next they know they need to do there's some narrative drive behind them to make them wanna do it you know real push but they don't know where to start and I think that's really the idea behind this if so talk a little bit about that if you know you should be making change or if you know you could do something better but you have no idea exactly what it is where do you start Edmund: absolutely and I know you and I are gonna talk about it and to some extent it's people think oh gosh I need to just ain't, hire these people who know better than me and just get them on board to do all this stuff but even that's not a solution right Darryl yeah well and it's a strange well such a strange industry we live an industry where there are full service agencies that do everything top to bottom left to right there are inde independent or smaller agencies that might special in in one initial area you know design and development for example SEO there are people that might just focus on the marketing people and the development there are people that are strategy consultants there are traditional ad agencies that have digital as part of their suite Edmund: Hmm Darryl: and they're strategists cover it all and they have team so is that there's a wide array and then of course there are consultants and freelancers and there's a whole raft of people that in theory could help you I suppose a lot of people go gee why don't I get someone that solve all my problems and invariably start with I named your website that's the well I need to do some ads or we're not really doing social we go we let's get social or let's do re-targeting so they they they they hear a problem

Wordpress themes are everywhere, there are so many choices available today including those as part of frameworks as well as stand-alones. They make life easy and you can save a lot of time and money. But should you use them? Would you be better served by getting a well optimised custom design? We discuss your options in today's episode. https://youtu.be/xy0eDdaRClQResources for this Episode Darryl: Hi I'm Daryl King and my co-host Ed Pelgen we're a couple of old internet guides have been running our online agencies for over 20 years we get together weekly to talk about all the things online especially for small and medium business owners who still refer through their bloody website each week we look at tackling a range of online issues and put them in plain language so anyone can understand how to make the websites work better for their businesses Ed this is episode 25 we're gonna touch on a whole lot of WordPress theme issues I believe how are you? Edmund: Very good and yourself Darryl? Darryl: yeah excellent mate excellent I reckon I reckon we should I want you to tell our audience some of the experiences you have with WordPress you've been hacking WordPress sites for 20 odd years or not quite that long hasn't always been around but and you and I chat sometimes when you have frustrations or things that have come Edmund: Yeah Darryl: along and over the last few years I've shake your view on that but I think you have insight probably quite similar to a lot of the people in the audience that are building sites on their own got people building them for them putting a lot of trust in the end result that they get and maybe you might have some insight how how do you go about handling making your WordPress look pretty Edmund: absolutely so my I guess my experience with WordPress is similar to a lot of other people who wanna get actively involved in building their sites right many years ago when I was a small business owner just starting out and I wanted to build a website I didn't have the budget to pay an expensive web developer or agency to build it for me and but I also had an interest in learning how to use it and you know WordPress was the choice the CMS the content management system of choice for startup type businesses and small businesses entrepreneurs and so I got into WordPress that way and the challenge was like everyone you wanted to make your website your business look good you wanted it to function well and you wanted it to make you look professional because there are a million in one really crappy looking WordPress websites out there and so my experience was you know basically because I don't have a design bone in my body but I know what I like led me to WordPress themes to to get the look and feel I guess that I was after to make me look bigger and better than I was I suppose and that's where it started Darryl: and going beyond that pathway and then look the environment has changed from the early days of WordPress to where we are now you know from a blogging platform we kind of skinned it and most people use the default to what we have now which is proper content management systems and I think with Gutenburg coming you know like in page editing the whole lot so it's changed a lot but what were the or what problems have you come across when you you know it's install a theme and then you didn't like it after a while change or what but but what things in general what problems have you come across with with getting a theme Edmund: well I mean I guess the first thing was that I would install a theme and back in the early days getting the configuring the theme was really challenging right back in the early days I don't think there were any default rules about how to do it and each developer had their own style or their own approach to building out the the content elements on the page and so as a business owner and I'm still new to this it was frustrating right some of the instructions weren't as good as th...

Facebook is a powerful platform to use to put your business in front of many potential customers as long as you understand how to use their system. In today's episode, we discuss recent Facebook algorithm updates and how you can use Facebook well. https://youtu.be/Nfrc9qCnVlYResources for this Episode A bunch of articles you can read: https://blog.hootsuite.com/facebook-algorithm-change-2018/ https://blog.bufferapp.com/facebook-algorithm https://wallaroomedia.com/facebook-newsfeed-algorithm-change-history/ https://www.facebook.com/zuck/posts/10104413015393571 https://www.forbes.com/sites/keenanbeasley/2018/01/15/how-facebooks-latest-changes-impact-influencers-businesses-the-future-of-social-media-marketing/ https://www.forbes.com/sites/forbescommunicationscouncil/2018/02/02/what-facebooks-algorithm-shift-means-for-your-small-business/#62fbb8c21408 https://www.reshiftmedia.com/facebooks-2018-algorithm-business/ https://www.brafton.com/blog/distribution/what-your-business-needs-to-know-about-facebooks-2018-algorithm-change/ Darryl:                    Hi I'm Darryl king a web agency owner who's been working in strategy design and development for more than 20 years and my partner Ed Pelgen an SEO specialists who has been running his online marketing agency for just as long we get together weekly to talk about all things online especially for small business small and medium business owners and executives who still refer to their bloody website each week we aim to tackle a range of online issues and put them in plain language so anyone can understand how to make their websites work better for their business this is episode 24 April 2018 and we are going to talk about Facebook Algorithm changes and using Facebook well welcome Ed Edmund:                Hey Darryl, how are you? Darryl:                    good mate very good Facebook Edmund:                today Darryl:                    very topical like March mid-March it was big data breach things came up they were on overreacting because they forget that they've already sold their soul to the devil about two and half years ago when they started liking and sharing and doing all this stuff but it became very very big news because of the politics and everything behind it in the influence and really raised it and it comes on top of the algorithm changes that hit early in 2018 and from the impact for businesses and really those algorithm changes are all around pages and visibility or again visibility of the posts that you put through your page accounts and you know there's a lot of talk about it and we started this topic we said we'll let that sit for a little while and we'll bring it up and it's April already Edmund:                Hmmm Darryl:                    we've finally get into it but I wanted to give some advice on how to use Facebook well in a light of those changes because a lot of small and medium businesses rely on social to some degree to do their digital marketing because they don't necessarily have extensive paid campaigns their organic hasn't been great all sorts of reasons a lot of them haven't been doing particularly much with their websites at all and so they've relied on it and I'd like to start this episode Ed with a little bit of a warning my view is that has always been and we I think one of the very first episodes we did is that you have assets you can control and then there are channels that you use as and their share farming if we like to use that term but channels that you use to help distribute your message and reach people but you are not in control and Facebook falls into that now we don't control Google either and search engines and I have the same concerns with that so the message here is you can only control the stuff that you can control fully and if you rely on entities tools or tricks that are outside your control you are at risk of your business marketing being heard and I'm sure there are examples if we could remem...

In this episode we get down and practical with a site review of a local painting company called Lionhart Painters https://youtu.be/ip5GkmHCeTQResources for this Episode Existing site home page: Darryl:                    Hi I'm Darryl King a web agency owner who's been working in strategy design and development for more than 20 years my partner Ed Pelgen an SEO specialist who has been running his online marketing agency for just as long and we get together weekly to talk about all things online especially for small and medium business owners or executives who still refer to their bloody website each week we aim to tackle a range of online issues and put them in plain language so anyone can understand how to make their website work better for their business today is episode 23 and we are doing a first which is a website review we're gonna do a review of lionhartpainters.com.au welcome Ed Edmund:                Hey Darryl how are you Darryl:                    good mate yes so, different format today well it was a suggestion I made to Ed that we felt it would be really useful to talk about a website from the outside in something that needed a bit of love and attention and to help people understand how the two of us and other people in our/their industry might look at this site and make decisions in the evaluate how it’s performance Edmund:                excellent I think it added massive value too Darryl Darryl:                    I hope so Edmund:                so why don't you tell us about this site today where you found it and what it's all about Darryl:                    ok now for those listening because that's the main format of this we're not screen sharing the site we're not gonna to actually do stuff on screen in the video so you won't get extra value in YouTube but what we will do is we will do some screenshots and notes and things and link to them in the resources so that people can have a bit of a look and have a look at the site and monitor it as we make changes to it so a bit of background the site owner of this Steve thanks for letting us do this in public for you mate this is a site that's been thrown my way just recently and asked for a bit of love and attention and the site is Lionhartpainters.com.au you this is a commercial and domestic painter or a house painter based in Brisbane who has a specific target of the north side of Brisbane predominantly he's got a website kind of blend with him he hadn't headed that way originally but he ended up with one and then he has been thinking about it and listening to things like this podcast on things. Hey do something with this site for me and we have I have done a couple of little things to it initially just to set the foundations and then we might just go hard at it Edmund:                well I reckon I reckon why don't you start by telling us what your initial impression was and just start listing out all the problems the issues that you see with this website you know I know you can be very passionate about it so don't don't don't raise the voice too much but feel free to dig in Darryl:                    okay well what I will say is there is a couple of things that have been done already so one of the initial reasons that this came to me is the site was not under HTTPS so it didn't have a security certificate wasn't running that way and I stressed to Steve that he need to get that so if that's been done I discovered there were no Google Analytics on the site so we added that and there's a couple of tiny little things that have been done to make it better one of those things was a performance plugin so I use WP fastest cache but just to get the basics working better that was done now those have been done in the last couple of months the few bits and pieces there's a few other little things going but that's just to set things off so that we know exactly you know not everything is is fresh a couple of things have been done but those are...

Blogging is a powerful way to attract website traffic and to convert visitors into customers. In this episode we go through the blogging basics that you need to get right to make blogging successful.   https://www.youtube.com/watch?v=c-VZG-SJnTwResources for this Episode Digital Marketer Blog Post Ideas Image Optimization Tools Source Free Images Using Trello as an Editorial Calendar Canva Publish Better Blog Posts

With WordPress powering a large % of websites on the internet it is critical to make sure your site is in optimal health and running fast. In this episode, we talk about how you can make sure your WordPress site stays up, runs fast and remains secure.   https://www.youtube.com/watch?v=VtFXxk0_XhUResources for this Episode

Video content is one of the most powerful content types for your business. Today we talk about how businesses can use their smartphone to create awesome videos for their business.   https://www.youtube.com/watch?v=_EBe4rew1k8Resources for this Episode Rode Smart Lav + to Connect to your iphone  BOYA - BY-M1 Directional Microphone for iPhone or Android with audio jack  Microphones for iPhone & Android - No headphone jack https://www.youtube.com/watch?v=RI10qUMK18g Video Editing on Android https://www.youtube.com/watch?v=8wJFrF-YE0g Video Editing on iPhone https://www.youtube.com/watch?v=eUjr3RlSY0g How to film Yourself with an iPhone and Android (Like a Pro) https://www.youtube.com/watch?v=1X3480PRhZ4 Gimbal to make steady videos on the move  Best Desktop Video Editing Software for Mac https://www.youtube.com/watch?v=6s0hht9Alpw Best Desktop Video Editing Software for Windows https://www.youtube.com/watch?v=2GV3HyoPyoI Dennis Yu on Facebook Video  Videos for Small Business from Wistia  9 Types of Business Videos https://wistia.com/library/9-types-of-business-videos Justin Brown Primal Video Darryl: Welcome to my bloody website the show where we talk all things online for small and medium business owners and executives who still refer to their bloody website you can find all our previous episode show notes and links to all the resources we mentioned on bloodywebsite.com I'm one of your co-hosts Darryl King Edmund: are you sure it's Darryl King it sounds like Casey Kasem Ed/Darryl: Both laughing Edmund: you make it top 40 and I'm Edmund Pelgen Darryl: hey Edmund episode 20. How are you doing? Edmund: good mate, yourself? Darryl: excellent we're into a how-to video today on our podcast it’s not really a  video is it. I know we're looking at each other and a tip for people there if you only listen on the audio we do have each of the podcast episodes up on YouTube and or you can watch them on mybloodywebsite.com so we do record them they're not always as good of quality because I have absolutely crap internet in my studio which one day will get resolved but anyway that's that. So today how to how to use your smartphone for business video and that is following on from the last three episodes and that's sort of the formula we're doing at the moment two or three which are strategic thinking about how we're doing things and then the fourth one is how do I actually do something technical or tactical to do uhmm and I think this is really really important because the strategy stuff we did in  previous episodes was all about types of content you can do in answering questions and just about every one of them at some point had an opportunity to record a video and that's scary to alot of people or seems really hard and Edmund has some great tools and methods and experience he's learnt from doing it and albeitt he doesn't use his smartphone very often anymore for video he has much more higher quality equipment but I know when he used to just use that and so he's gonna run us through it how you can do it so if you wanna do some of those videos to interview clients or staff if you want to do a walkthrough video on something or an unboxing video or you know support video any of those things we talked about in episodes 19 and 18 and 17 this is going to be really really informative it's really easy most of the people I would expect have a smartphone that we are talking to because otherwise I have a great difficulty listening to us but Ed why don't we jump straight in what where do we start   Darryl: how do we start creating yeah good well so before you start what we're saying here is we want you to produce business quality video not movie quality video and business quality video is something that has a professional focus to it as in it’s for a purpose it's not just two blokes sitting in a bar rambling on you're actually filming something of value for your clients or prospective clients Edmund: Absolutely

In this episode, we discuss how you can create content by answering customers questions. This is part 2 of 2, we went on for quite some time on this topic and have split it into two episodes.   It's probably the easiest way to create relevant content for your site and we think we have outlined a whole list of ways you can extrapolate out the ideas to be unique and interesting.     https://www.youtube.com/watch?v=96z7rVa3ZhwResources for this Episode Sample Content Spreadsheet to capture all your cusomer questions and group them: Make a copy and download. Darryl: Welcome to my bloody website the show where we talk all things online for small and medium business owners or executives who still refer to their bloody website. You can find all our previous episodes, show notes and links to all the resources we mention on bloodywebsite.com. I'm one of your co-hosts Darryl King Edmund: And I’m the other one Edmund Pelgen Darryl: Ed were back this is episode 19 people that listened last week know we had to splice it in half we actually recorded the whole thing as one big session so we're not gonna do a big intro here everyone welcome back to easy content answering customer questions part 2. So we've now got some topics, we've got an idea that yes we don't have to solve it all I think you talked about it before Ed, about the modality or okay alright I'm still am I going to write a blog post, where does it go, what am I gonna do with it, so I think we really need to cover that we need to cover people need to understand it’s easy content Edmund: where it's gonna go Darryl: but it's not singular necessarily Edmund: That’s right Darryl: so we wanna go down some examples of Edmund: Yeah Darryl: how we might then take a topic and turn it into content not in how I'm going to do it but what types of content and when you look at the the Google sheet that I share where I have these channels you know so the first thing is in most cases it's going to live on your website somewhere so we're gonna tick the box we say yep it's gonna live on the website but we need to clarify that a little bit too because some content suits being a page of content. You know you might suddenly realize that you don't have a page about a topic that needs to be evergreen, that needs to be directly related to a service you offer, so let's use the example of dementia you know dementia knowledge for uhmm children of parents and dementia knowledge for a patient could be two pages not blog posts they might not be transient so what I mean to people listening is a blog post will obviously go off the radar you know you show the top 10 on your blog post page and you know but once it's three months old, six months old, people have to really hunt for it Darryl: Some of this content we want to live very visibly, it might be under a menu item as well, calls to action that get you there, so it's not all one or the other things so we have to work out you know but we know we want it on the website but then we need to say and I thought they might help it Ed if we maybe bring up some types of content topics and then say how could we use it so you know they're like you know an example might be how do I use that how do I use the pool filter not the pool filter the pool creepy-crawly and the assumption is well the guy came out and installed it and it's all working fine but you know what I actually I'm from way up here inter-state and I bought it from your website so I don't have a guy coming to install it so I need to know how to use it Edmund: that's right Darryl: so what would be the natural ways you would originally you would think ok audience remote customer can’t install it Edmmund: Yep Darryl: for themproducts so the topic is how do I install and use my creepy-crawler unit, Edmund: Yeah Darryl: my great white shark now what types of content could I produce from for this. Edmund: yeah absolutely so so you know that the remote customer ultimately is going hes he's gonna have...

In this episode, we discuss how you can create content by answering customers questions. This is part 1 of 2, we went on for quite some time on this topic and have split it into two episodes.   It's probably the easiest way to create relevant content for your site and we think we have outlined a whole list of ways you can extrapolate out the ideas to be unique and interesting.     https://www.youtube.com/watch?v=b0p1vBFESesResources for this Episode Sample Content Spreadsheet to capture all your cusomer questions and group them: Make a copy and download. Darryl:                    Welcome to my bloody website the show where we talk all things online for small and medium business owners or executives Who’s still referring to their bloody website you can find all our previous episodes show notes and links to all the resources we mention on bloodywebsite.com I'm one of your co-host Darryl King Edmund:                And I'm Edmund Pelgen Darryl:                    hello Edmund Edmund:                hey Darryl how are you mate Darryl:                    good good I'm excited I think I I like these content topics because they're practical right there are get your hands on people can get stuff done these are the big problems that all the people we run across get you know in particularly businesses that don't have big marketing team Edmund:                woohw whoow whow whow you just let them do it without telling them what the title of the episode was Darryl:                    No no I'm coming back to that I’m coming back to Edmund:                Oh Okay sorry my bad Darryl:                    no no it's just like I I just said I I get this because you don't have a big marketing team you know it's like last last episode I don’t have time how can I do this you know Edmund:                and you know even if you're a solo entrepreneur right I mean there are soloists making Huge, big businesses and they've got a ton of work on write small teams as well I mean how do they do it Darryl:                    oh yeah yeah and I think we're gonna have to get a music intro somewhere we do a little snippet like this and we do the music and then we get to the topic everyone's complaining Edmund:                Correct Darryl:                    (1:13 there's no music you guys need music) Edmund:                Ireckon we do an a cappella like pitch perfect Darryl:                    Well there was that that guy we know bozo he reckon he was going to produce something for us Edmund:                (laughing) Darryl:                    (1:24 and then we’ll stop waiting) and maybe well hit him up Edmund:                We’ll see Darryl:                    Alright so what are we talking about well last week we covered the idea of how to get started making content and we said that this episode is gonna be all about easy content and answering customer questions and what I mean by easy content is you know this shouldn't be hard because if it's too hard we won't do it and if it's too hard it takes too long and we don't get any results and we want we want the people than proving the websites to be resolved through so easy content and stuff I can do that's not crappy not sloppy not cutting corners but easy that they can get a hand around head around it and start today Edmund:                that's right and it's not some BS content that your SEO agency said just create a bunch of 500 word blog posts and stick on the website and have these keywords in it that shit will not do anything for your business Darryl:                    no nothing at all nothing at all and then look we've all done it we'll all try tricks and things along the years don't do it create good content make it useful the same way you wouldn't stand in the front of your shop blathering on crappy nonsense of to be a runner walk in you know good you know you can get this from blab la bla you don't you say hi how you going can I show you things you you have demonstration...

In todays episode, we deep dive into creating content that works for your business. We give you a list of content ideas that you can start creating now that will have a positive impact on growing your business. https://youtu.be/ohGo7skGrYsResources for this Episode Darryl:                    Welcome to my bloody website the show where we talk all things online for small and medium business owners or executives who still refer to their bloody websites. As a note you can find all our previous episodes show notes and links to all the resources we mention on bloodywebsite.com I'm one of your co-hosts Darrell King Edmund:                and I'm Edmund Pelgen Darryl:                    Alright Edmund welcome to episode 17 Edmund:                I can't believe we're still around unbelievable (laughing) Darryl:                    You know we're gonna be around for a long time yeah (00:26 …?) Edmund:                I know absolutely Darryl/Edmund:                 (both laughing) Darryl:                    Oh that's great so this week's episode we are going to bring together a few of the things we've talked about so if we go back over the last month we did three episodes around content and we broke that up a little bit with a link building, a practical how-to, on how to do some important basic link building for businesses. This episode we're coming back to the issue of content and improving how our audience and business website owners and marketing people think about creating content and you know it's a tricky one and we've talked about why you need content, how content such an asset to your business, how it's used in attracting people and part of your marketing efforts and reaching out to your audience. We've talked about finding your audience and understanding them and we've talked about that everything you do when you produce content needs to have a return, a return on investment, ROI, so we've we’ve done all those things and then we get to this point Ed I believe where a lot of people get paralysis where they go Edmund:                I do Darryl:                    oh my gosh how am I going to handle this it sounds like so much work I'm not a writer god I couldn't produce a video I don't want to be in a video I look horrible Darryl:                    I don't understand how all these people do it they mustn't have a job or a full time gig all of these things that we hear. Edmund:                yeah absolutely and though it's amazing we actually live in really good times in the sense that the ability to produce amazing quality content, right, it's it's now available to the masses. The tools, the systems and the education as well right, the knowledge is out there to show people like us normal business people how to create awesome quality content that will actually make a difference for the business Darryl:                    Oh you're so right, I mean think about just in my working life time I remember selling brick phones Darryl:                    way way back. So in New Zealand and these were the ones that actually had to be set in your car they were the first mobile phones and really all they could do was dial a number and communicate over a massive antenna and now we have these devices which you could probably could fly planes or spaceships to the moon they've got that much computing power and then we carry them around in our pocket their GPS, got awesome cameras, video and sound capture. So yeah you're right I mean that's just a device there and you know we have automatic spell checkers and grammar checkers and you know when you're typing Edmund:                Yeah Darryl:                    content we have there you're right with just amazing plus, easily accessible resources as in people that freelance and offer Edmund:                That’s right Darryl:                    this services to do it for you so I think that's what we want to cover today isn't it really we wanna

Link building is one of the most important elements of ranking your website but many businesses ignore the simple, easy to get links they can build. In todays episode, we talk practical link building strategies every business should be doing.     https://youtu.be/9jU3GTY0gagResources for this Episode Actionable SEO Ideas Checklist (Trello Board from Online Kickstart) Darryl:                    Welcome to My Bloody Website, the show we'll talk all things online for small and medium business owners or executives who still refer to "their bloody websites." As you know you can find all our previous episodes, show notes, and links to all the resources we mention on these podcast on BloodyWebsite.com easy to remember Bloodywebsite.com Take it to the website you can find all previous episodes, show notes, resources (00:22) Welcome to the show; I’m one of your co-hosts Darryl King. Edmund:                And I’m Edmund Pelgen Darry:                      How are you Edmund? Edmund:                hey Darryl; You know it funny uhhh I I wonder if any of our Punters and listeners out there ahh think that Bloody website is a little bit too Swasey; it’s so Australian isn’t it? Darryl:                    It is how often Edmund:                Hahaha Darryl:                    it is and you know what it’s, that a good (00:45 end to lend with it) why why do we do it Well behind the scenes behind the closed doors (00:53and many businesses) Edmund:                (laughing)  Darryl:                    these all referred to their website ahh follow that: that thing they say worst around the world Edmund:                worst around the world Darryl:                    roll there eyes or no; l that's an IT thing I don’t think about it and it's and that's wrong and that's why we used bloody in it it's to get your attention and go look it's not that hard you might have bad emotions about it look there are a little things you can do and turn it into something that's really good and it is very Australian and we're here in Australia recording this every week mostly we're gonna have to do an overseas one here well that's what we have to do Edmund:                I'm up for that Darryl:                    yeah but oh yeah it is and let's  let’s continue on to make it not a bloody website but a fantastic website that's working for your business which this week we're gonna get hands on tactical we're going to do so so the last three episodes have been heavily focused on the content topic and we have talked a lot about prepping for content and we're gonna continue that but one of the things you do with the content one of the whole ways of getting found has a lot to do do with uhhh SEO it's always been a key factor it doesn't look like it's going away anytime soon and that is building links to your website now before ED gets all;  ticket on everyone Edmund:                (Smile) Darryl:                    its flags over stuff I have been asked what do you mean by a link and I'm gonna answer our link is the thing you click on on one web site that goes to a page or another website and we want links from other websites to find and ask now good quality websites and all that if you don't know that go back to the very early episodes listen to Ed talk about what links are (2:34 have it work) but it hasn't changed every website means links they'll need more quality links over time because there's more of their competitors listen to the show and other shows like it they're gonna build more links so it's you know it's not an end game oh I got 47 links I 450 links Edmund:                yeah Darryl:                    that’s not mean and the quality can change over time so you do need links you need it to improve your website you need to do it today tomorrow and the day after you need someone in your organization to start building a few links Edmund:                yeah Darryl:                    today today ED is gonna run you through the show which we...

So they tell you that you need to be producing content and lots of it. Today we talk about how to make sure you are getting a return on your content investments.     https://youtu.be/0DIxgagAVA8 Darryl: Welcome to My Bloody Website, the show where we talk all things online for small and medium business owners or executives who still refer to "their bloody websites." You can find all our previous episodes, show notes, and links to all the resources we’ll mention on BloodyWebsite.com; I’m one of your co-hosts Darryl King. Edmund: And I’m the other co-hosts Edmund Pelgen Darryl: Good Edmund: Go ahead Darryl Darryl: Back to you Edmund; Mate I really had a great episode last week, some good feedback Edmund: I loved that one. Darryl: Go on Edmund: Good results, what are we talking about this week mate Darryl: Okay; so leading on; Two weeks ago we talk about content overall an over arching umbrella what is content how does it relate with business Edmund: yep Darryl: Last week we got into who’s your Jenny who’s your customer, what are they want, understand them more and we gave everyone some homework to go out and say write down all of the places in your business where you’ve got content where content exist because in a few weeks’ time we’re gonna start talking about how to improve that kind of content) and the type of content changes your gonna make Edmund: Yeah Darryl: but importantly before we do that and leading into this week's topic, what is content ROI; ROI standing for return on investment what is a content ROI what type of return on investment should you get for content that's where we're gonna talk about today because before we start rethinking the content we want people to understand the goals they have for it and how to measure it because otherwise we're just you know slinging mud against the wall hoping some of it sticks then that's the problem we see with most content we see it doesn't attract anyone you just flinging it out everywhere without any focus or idea it's not human centric it's not customer audience centric it's me too content, that’s a term you used last week, it’s me too kind of content) Edmund: Correct Darryl: it’s just; it's all over the place so it's not getting results or if it does get a result it was totally float totally at home and you can't replicate it next week nothing Edmund: That’s Right Darryl: you know you need crickets tototot yet nothing going on right so Edmund: I think Darryl: (2:01?) Edmund: that what's really important though just you know people think that all its content it's online it's digital as some spooky voodoo way of calculating ROI it's the same as your normal marketing spend at the end of the day if we think about it right why don't we spend ma!!! Why why do we spend money on marketing well to sell things at the end of the day Darryl: AHummm Edmund: how do you calculate the return on that investment fundamentally it's the same right Darryl: (2:27 Absolutely……….. Edmund: people have complicated) Darryl: yeah and and so so the first thing is we spend money on marketing and when we get sales and so that that's like methods its broadest you know like if you want a simple thing like you know like you; everything else we spend 100 grand we've got a million dollars in sales okay so Edmund: Yeah Darryl: we had to do the ratio that's fine of course (2:48 with in dig deeper) right so then we start looking and we segment things down and create funds so we say okay which piece of marketing generated the right result well it depends on what the result it was so some results might get people to walk into your shop or showroom some results might get the (3:04 phone during) some results might be sending something in the mail some might be going to the store where your products distributed By me you might be a wholesaler but of all of these people produce content with that end result. Makes us right and whatever it might be or attract the donation it’s still a sale right at the end o...

Understanding exactly who your customer is and what their problems are is one of the most important parts of online marketing. In this episode, we talk about "Knowing Your Jenny" or really understanding your customer.     https://youtu.be/XxsHOJZIXrMResources for this Episode Know Your Audience (chapter from The Complete Website Planning Guide)

Content is king they say. In this episode, we talk about what exactly is content and how you can use it to effectively grow your business online.     https://youtu.be/q_X6h7iKitwResources for this Episode Easy Inbound Content Marketing (The Sales Lion) Blog Post Ideas (Digital Marketer) 10 Content Ideas To Help You Sell More (Online Marketer) Content Machine Persuasive Technology    Darryl:                    Welcome to My Bloody Website, the show where we talk all things online for small and medium business owners or executives who still refer to "their bloody website." You can find all our previous episodes, show notes, and links to all the resources we mention, on BloodyWebsite.com; that's a little bit smaller than our main domain. Anyway I'm Darryl King, one of the co-hosts ... Edmund:                And I'm Edmund Pelgen. Darryl:                    Welcome Edmund. Edmund:                Hey Darryl, how are ya? Darryl:                    Very good mate; we're well into February. I'm going to have a little intro here to talk about this; this is an interesting little adjustment to our episodes this week. And for everyone's benefit, what we're going to do over the coming weeks is do a bit of a series around some topics. So we've done some broad areas, we've talked about some technical stuff; we've had some guests on talking about some specifics. But over the journey of this podcast, we want to get into lots of things that you can do and implement to make improvements to your website and to get better results, whatever those results you want might be.                                     And today's episode is going to be kind of like an umbrella for some more detailed stuff in the weeks to come. And the intro piece that I'll talk about now, I'm going to ask Ed a specific question around it as we talk about the topic, is, you know, what is our website all about? We have a website for our business or organization, and not necessarily all for-profit businesses, sometimes these are charities or whatever. They're running websites, trying to get results. And fundamentally, no one has a website for "shits and giggles," as the expression goes. Right? You have it for a reason. People put a website up because they want to make sales, they want to support their customers; they want to sell more books or promote a podcast. Whatever it is that you do, you have a reason for it.                                     So first of all, we start with the reason we put it together. And that's, kind of sticks with those two things and builds it. But the website itself is a vehicle or channel to get something done. And the way that you help get that done is with what we call "content." And every web app, website, and in fact everything offline that you do that's in any form of marketing or promotion or [inaudible 00:02:10].                                     And we will talk content today, and in coming weeks, about how you understand and work with content, what sort of content you need and work with. But first off on that, Ed, before I talk someone's ears off, what the bloody hell am I talking about when I talk about "content"? Why don't we go back and forth a bit here; what's your take on content? What is content? What am I talking about? Tell people. Edmund:                That's an amazingly detailed and awesome introduction. But when we come to talk about content, everyone thinks that this content marketing or this idea of content is something that's new. But content has been around for ages, right? In any marketing channel that people have used in the past, pre-digital, content is what allowed people to engage with it, right? So sort of, from my perspective, at a very simple level, it's anything that you've got on your website or in your marketing channels that helps attract, educate, build trust, and convince a specific person, a specific prospect or whoever you want to do business with, to do business with you. Right?

In today's episode, we're talking Analytics. It's key to understand the data around your business so you know whether your marketing is effective. Today we talk about the basics you need to understand to allow you to track and measure how your business is doing.     https://youtu.be/t6onZEpxlvEResources for this Episode Free Access to Ed's Analytics 20:20 Course Darryl:                    Welcome to My Bloody Website, the show where we talk all things online for small and medium business owners for executives who still refer to Their Bloody Website. I'm one of your co-hosts, Darryl King. Edmund:                And I'm Edmund Pelgen. Darryl:                    Hey Edmund. How are you going? Edmund:                Not too bad Daryl. Yourself? Darryl:                    Pretty good for a young feller. Still lots of good feedback from last week's episode with Jason Mun. Smart guy, loved that. Very good. Edmund:                He knows his stuff. Darryl:                    He does and it's good. E-commerce is a big part of where we're going so I think if you didn't listen to last week's episode and you're into selling online please go listen. It was a cracker. Edmund:                Absolutely. Darryl:                    This week though we're going to talk data, numbers, metrics. We're going to dig into the basics of analytics and that might not seem very exciting to people but it is fundamental of all things good online is being able to measure and understand what you do. We're going to dig around this a little bit, cover a couple of things off and set the tone for it. We're hoping to have an analytics guest on later this year who can talk more about key things people should look at. But we both see it where people don't have analytics and they don't even look at their analytics right? Edmund:                Yeah. I think it's important to make the distinction that every good business owner should be tracking and measuring their numbers. To some extent when we say analytics we mean those things. You know what metrics are driving your business, et cetera. But as we relate to an online business the primary tool or the mechanism by which lots of us measure the performance of our digital assets is through online analytics tools. Obviously the biggest one is Google Analytics. Most people would have heard of them. Darryl:                    What do we mean by analytics or Google Analytics? What are we really talking about? When you and I say analytics we're talking about Google Analytics. What does it do for us? Edmund:                Absolutely. The reason when you talk with an SEO or a paid advertising agency, the first thing they ask you is, "Can you give me access to your Google Analytics?" The reason is because they want to understand how your website is getting its traffic currently. Where are people finding you? Are they finding you in Google search? Historically have you been running paid advertising? Are they coming from other websites? They want to understand how your business currently finds its customers. By understanding that it'll help them formulate strategies going forward. That's one reason. When we talk about analytics what we mean. The other reason is, we want a mechanism by which to measure the results of our efforts because at the end of the day everything that we do from a marketing perspective is all about bringing people to the website and then having them do something.                                     Whether that's buying something or whether that's signing up to a newsletter, it's actually doing an action which is what we call a conversion online. Google Analytics at a very basic level is a simple tool that allows you to understand A, where the traffic is coming from, and B, what do they do when they get to the website? By extension helping you then determine, "Okay, when should I then invest my marketing budget?" Darryl:                    I want to walk for a little bit about what it is from...

In todays episode, we talk to Jason Mun, and ecommerce SEO expert about what problems hold ecommerce businesses back from search engine success and how to overcome them.       https://youtu.be/ei3vfgXuDQkResources for this Episode Jason Mun's Website  (his ebook will available from there) Darryl:                    Welcome to My Bloody Website, the show where we talk all things online for small and medium business owners, or executives who still refer to "their bloody website." I'm one of your co-hosts, Darryl King ... Edmund:                And I'm Edmund Pelgen. Darryl:                    Hi Edmund. How are you doing? Edmund:                Not too bad mate. Yourself? Darryl:                    Very good. So in the episode today, we've got another SEO; Jason's a Melbourne-based SEO who helps e-commerce businesses maximize their digital presence from their market. Oh, all those big words in there, eh? Jason has spent over 10 years helping businesses understand how to get the most from their SEO and online marketing, which he has; I know that. He's most often found deep in data unearthing the opportunities that make e-commerce businesses hum. He thrives on the technical aspects of SEO and inbound, and is a longstanding proponent of sustainable SEO tactics, which we might talk a little bit about that as well, that integrates across a business's whole marketing function. Welcome, Jason. Jason:                     Thank you. Thanks for having us, guys. Thanks for having me. Darryl:                    Before Ed jumps in, because I know he's going to grill you with questions as well, I love that term "sustainable SEO," because I think it goes to the heart of, what we hope the show is helping people with. Which is not quick-fix pad, it's not jumping on the latest thing. It's doing that stuff, but we're in the business of building businesses; that's what we're all about. And so maybe you'd just quickly talk about, what do you mean by "sustainable SEO"? Jason:                     Yeah, so sustainable SEO is all about maintain best practices within your website. So there are a lot of black hat or gray hat SEOs who find little loopholes and shortcuts to try and get a website ranking. You know, me and Ed and a lot of SEOs out there have tried it, tested it, and it's certainly not a sustainable approach to SEO. So if you do engage in a little slightly grayish and black hat-type of tactics, what you get is short-term gains, but in the long run you'll start to see the diminishing returns of the investment. So we've done it before; I've personally done it before. I've got websites penalized before, so I do know the ramifications of cutting corners.                                     So at the end of the day, sustainable SEO is all about putting in the hard work, maintaining best practices on your website, and reaping the rewards in the long run. Darryl:                    Okay. So, for the audience that, you know, because we've got a broad, some people still getting hit around SEO. An example of that is like, there are always opportunities to buy links, or- [crosstalk 00:02:37] Jason:                     Oh, 100%. Darryl:                    Stuff like that. And so, jumping in and finding this little way and getting it done, yes you might get a little boost today. But in eight, 12 months when there's a correction, and I'm using a really simple example, but that correction comes along and hurts you much more. So it's not sustainable. And what we're talking about, whatever that you're going to invest your energy in, from an SEO or any form of marketing, make sure that it's got longterm value, rather than jumping on a fad and just doing this thing that someone in a forum, a great thing, or you heard it from some guy, "Ah it's really good and I spiked straightaway!" It's being implemented without thinking about the long term. Jason:                     That's correct. Yeah, that's correct.