The Art of Selling Wine

In this episode, Diego talks to Thomas Gueller from V&S News about industry news on wine economics. Ideas about sustainable packaging, bulk shipping and bottling in the target market.

In this episode, Diego talks to Emilie Adoir from IFV about a software for wine consultants to measure and enhance the carbon footprint of wineries. In the future, it also offers the option of selling carbon credits for additional income.

In this episode, Diego talks to Patrick Delmarre about the project Viti Tunnel. A canopy for vineyards, which acts like rain cover and reduces the need of fungicides. Currently used in grand cru chateaus and revolutionary for environmental protection.

In this episode, Diego talks to Marie-Agnès Ducasse from IFV and Marc Perez from Inrae IFV about the breakthrough in red wine micro vinification for increased phenological analysis to speed up the development of new grape varieties.

In this Episode, Diego talks to Vitalie Popa from VBungVDoor about revolutionary design changes in barrique building, which is potentially game changing for flying winemakers. Download Geisenheim University report here.

In this episode from Vinitech Sifel 2022, Diego talks to Matthieu Hamel, market manager at Pellenc about vineyard automatization, IoT applications and the need for interoperability among suppliers of the wine industry.-cooperation with Vinitech Sifel-

Le Puy from Bordeaux gained attention when they were declared world's best wine in The Drops of God manga series. In this podcast, export Manager Emeline and Diego explore the companies biodynamic philosophy, the foundation of le Puy's brand success.

Matthieu Bordes, is manager and winemaker at Suntory's https://chateau-lagrange.com/ (Château Lagrange), https://www.ugcb.net/en/home (Grand Cru Classé) in Saint-Julien, Bordeaux. He explains the en primeur market for wine, questions the authenticity of any Grand Cru classified vinyards, bought after https://www.bordeaux.com/us/Our-Terroir/Classifications/Grand-Cru-Classes-en-1855 (1855) and describes the relation of winery and négociant.

Wine historian https://linkedin.com/in/bruno-boidron-96b98440 (Bruno Boidron )adds a fascinating perspective to current controversies on Bordeaux. In the podcast, he explains the evolution of Bordeaux as a wine growing region, a wine style and the impact of yesterday's decisions on today's wine business.

https://www.researchgate.net/profile/Agnes-Destrac-Irvine (Agnes Destrac-Irvine) does research on new grape varieties for Bordeaux wine at https://www.inrae.fr/en (INRAE). In this episode, she gives Diego a preview into possible grape candidates for permission that winemakers could market as regional Bordeaux red wine or white wine and discusses the use of Piwi varieties.

https://www.vignobles-siozard.com/ (David Siozard) is a big fan of Bordeaux single grape variety wines. As winemaker, he adjusts parts of his production to this market branch and discusses the economic implications for his winery and the obvious demand for new Bordeaux wines with Diego in this podcast episode.

https://www.instagram.com/francoisaudouze/ (François Audouze) escalated his passion for aged wine into the most extraordinary career: hosting http://www.academiedesvinsanciens.com/ (dinners for wine explorers). In this episode, he guides Diego into the fascinating world of aged wines and how to enjoy them properly. 

In this episode Diego talks to prof. Alain Deloire from #Supagro about his research on shoot dormancy and delaying bud break and harvest time to face climate change. article: https://ives-technicalreviews.eu/article/view/3420

Eva Jung from Bordeaux is export manager for winery and négociant https://www.chevalquancard.com/ (Cheval Canquard). In this episode, Eva introduces Diego to the négociant business, explains their product design and wine branding and explores the domestic and export market for her company.

As head of https://www.ecoleduvindebordeaux.com/ (École du vin de Bordeaux), Stéphanie Barral is responsible for worldwide Bordeaux wine education. In this episode, she shows the impact of the Bordeaux wine ambassador concept as a successful strategy for regional marketing with global reach, that deserves taking a closer look at.

François-Thomas Bon owns http://www.lagracefonrazade.com/ (Château La Grâce Fonrazade) in Saint-Emillion and is president of the technical commission at https://www.bordeaux.com/ (CIVB). In this episode, he explores environmental issues with wine growing in Bordeaux and feasible solutions while enjoying his Grand Cru wines with Diego.

Philippe Casteja is president of https://www.ugcb.net/ (Union des Grand Cru Classés in Bordeaux) and owns several Châteaus. In this podcast, he talks about the celebration of great wine, the en primeur campaign and his role as wine producer and négociant. Also, he discusses the significance of staging wine properly.

Alexandre Abellan, editor in-chief of https://www.vitisphere.com/ (Vitisphere), introduces us to hot topics and controversies around wine growing politics and policies in Bordeaux and France. He and Diego also discuss the future of wine fairs and wine market trends. Vitisphere helps spread this podcast as french media partner.

https://www.linkedin.com/in/christophe-chateau-1a877070?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BSW7TqeYuQiGuoSYySBaLZw%3D%3D (Christophe Chateau) is director of communication at the Bordeaux wine growers association https://www.bordeaux.com/ (CIVB). In this podcast, he compares the historical and today's image of Bordeaux concerning classical and emerging wine styles and the growing sustainabilty efforts in the wine industry.

https://www.instagram.com/torbenloveswine/ (Torben Endrici) belongs to the new generation of winemakers at https://www.endrizzi.it/ (Cantina Endrizzi). In this episode, he explores business opportunities and customer acquisition for Italian wineries in Germany, Endrizzi's product development and his personal story entering the family winery.

https://www.instagram.com/vinspaulinelapierre/ (Pauline Lapierre) runs two wine brands in Entre-Deux-Mers, Bordeaux: https://enchateauhautrian.com/ (Château Haut-Rian) and https://coulous.fr/ (Les Vignes de Coulous). In this Podcast, she talks to Diego about changing wine styles, size ratios of wineries in Bordeaux, organic wine and female wine business.

https://ives-openscience.eu/ (IVES, the International Viticulture & Enology Society), publishes cutting edge global wine related research. In cooperation with Diego, host of The Art of Selling Wine podcast, IVES executive manager Julien Dumercq announces a monthly science communication podcast for wine professionals. https://ives-openscience.eu/ (https://ives-openscience.eu/) https://oeno-one.eu/ (https://oeno-one.eu/) https://ives-technicalreviews.eu/ (https://ives-technicalreviews.eu/) https://ives-openscience.eu/ives-conference-series/ (https://ives-openscience.eu/ives-conference-series/)

In this episode Elodie Jouannel, founder of https://www.bordeauxwithelodie.com/ (bordeauxwithelodie) shares her wine tourism experience with Diego. Specialized on wine tours, she offers practical tips on how to serve wine tourists best and cooperate with tour guides that wine growers can apply all over the world.

Diegos Venture through Bordeaux, started at the famous wine bar http://aux4coinsduvin.com/ (Aux Quatre Coins Du Vin). Bar Manager Pierro did his best to help him understand the area, the wines and the unique market for Bordeaux a bit better. Many of the following interviews will deepen the Topics, mentioned in this episode, so stay tuned! Sponsors of the Bordeaux series: https://magazin.wein.plus/news (Wein.plus) (Early acces for members to new Episodes) https://www.vitisphere.com/ (Vitisphere )(French release) https://amorimcork.de/ (Amorim Cork) (Costs) https://www.euramobil.de/wohnmobile/activa-one/ao-690-vb/ (Eura Mobil) (Campervan) https://www.bordeaux.com/ (CIVB) (local support and Interviews)

https://www.euramobil.de/ (Eura Mobil) enabled the Trip to Bordeaux by sponsoring a mobile home for one month! They gave us an https://www.euramobil.de/wohnmobile/activa-one/ao-690-vb/ (Activa One 690 VB) and in this episode we describe our experience with the camper van, doing home office on the road.

Today, https://www.likealocals.com.ua/en (Jenia) and her staff create Molotov Cocktails from empty wine bottles in Kiev. Last summer, we recorded this interview about the—at that time—emerging domestic wine sector in Ukraine. We live in crazy times. I hope this helps more people to raise their voice against war and for a severe and brave European reaction. Petition: http://openpetition.de/eu4ukraine (http://openpetition.de/eu4ukraine)

TAoSW launches in November 2021. Here you'll hear about amazing wine brands and how they got created. We explore the delicacies of ideal influencer marketing for winemakers, strategic positioning, generation of new customers and so much more. Follow now for more wine industry insights! Subscribe https://www.theartofsellingwine.com/ (to the TAoSW Newsletter here) Check out the German Podcast https://open.spotify.com/show/3RWVCjheXfR1HPJMMTZo5r (WEIN verkauft! on Spotify) or on https://podcasts.apple.com/de/podcast/5plus1/id1558411446 (APPLE Podcasts) or see the https://5plus1.blog/ (5PLUS1 website here)