The Luxury Creative

Despite popular belief that Instagram is where it's at for getting clients to book you, in fact i believe one of the most important assets in your business when it comes to converting people that are interested in you, into buying and booking your services, is your website.Angela from Saffron Avenue is the queen of creating beautiful websites - she comes on the podcast today not only to tell you how you can create the most gorgeous websites of your very own but how to make sure they actually do their job and make you money!I have also personally purchased (yes purchased!!) not one but TWO of Angela's website templates and they were an absolute game changer for me. Listen to my journey recounting to Angela just how valuable learning to manage my own site for my business and why i truly think that all creatives need a platform they can control and know how to modify quickly and easily. Not only that but Angela also shares her secrets to creating a website that has a common goal, why certain website templates will convert better than others and common mistakes beginners make when looking to purchase a site.This is a not to be missed episode for anyone who runs a creative business in 2022. You just can't grow as a business without a beautiful, functioning and effective website to show off your incredible talents.Angela also has a amazing freebie to share with our listeners to help you decide which website best suits your needs - You can take her free quiz here - shopsaffronavenue.com/website-style-quizYou can find Angela's incredible designs and work on instagram here @saffronavenue What to be the stand out, booked out, go-to creative in your space? Creating a perfect niche and irresistible offer is key to getting your dream clients through your door. Use my free niche/offer calculator to find your perfect niche HERE 

Public relations - What is it and how can you use similar strategies to grow your business no matter who your audience is. Public relations isn't just media, it's the sum of the public opinion about you and your brand. It's what people are saying about you when you're not in the room and understanding how to use PR to your advantage to promote your creative business. I interview Alicia Penhorwood of Harper Collective to share her tips and advice around how to create great PR for your brand.Alicia shares her expertise on how to pitch your business to media, my personal experience with PR marketing in my business and how i used it to attract the attention of my own target audience when i first started out. How to create media relationships, how to position your brand as a leader in your industry and the power of creating a great media pitch and how to get featured in publications  is valuable for all businesses to start getting large media coverage with no budget.You can also list to Alicia's podcast “The honestly imperfect podcast”  https://www.instagram.com/honestlyimperfectpodcast/?hl=enWhat to be the stand out, booked out, go-to creative in your space? Creating a perfect niche and irresistible offer is key to getting your dream clients through your door. Use my free niche/offer calculator to find your perfect niche HERE 

World-renowned calligrapher & wedding stationery designer Karla Lim, owner of Written word calligraphy. Her incredible journey includes growing her instagram platform to over 130,000 followers, multiple product offerings including calligraphy tools & wax seals and then building to workshops and business courses.One of our best interviews to date - Karla shares the journey from having one core offer of her custom wedding invitation suites to having  multiple income streams in a fascinating look behind the scenes of an established business and her insights into when it's the right time to start looking at growing and adding other offers.We discuss her wedding invitation course and valuable insights into her program for calligraphers to turn into wedding stationery designers.To discover some multiple income streams for yourself don't forget to download my free e-book "35 ideas to make more money in your business"  35 revenue streams E-BookFollow Karla's journey on Written Word Calligraphy - Instagram

26 Million views and 27,000k new followers is bound to get you some attention! But not is all as rosy as it sounds when you suddenly get thrown in the deep end of a mega viral reel. In this weeks podcast episode i share all about my experience with going viral on instagram.Sounds like a dream come true but in all honestly it really just depends on WHY your real is going viral and definitely proceed with caution.The pro's, con's and the elements of a video that can really determine whether it'll be a viral success or not. Definitely some amazingly helpful hints to help you create your most viral reel yet.As always i'll talk candidly and share as much help as i possibly can!Don't forget to download our free ebook - 35 ways to add additional income into your business. Link - Free E-book downloadWebsite - The Luxury Creative

Instagram is a highlight reel and this goes for businesses as well. My creative business page doesn't always show the realities of what happens behind the scenes and just like everyone else i've made some mistakes that have cost me!In this episode i talk about my 3 biggest business flops to date and the lessons i learnt from them and most importantly, why i wouldn't change my journey at all. So next time you think someone you follow is infallible - think again! Even the most successful businesses have skeletons, mistakes and regrets.Hopefully mine will help you to not make some costly time and money errors. Don't forget to download my free e-book - 35 ideas to make money in your creative business

Hands down the best investment i've made in my business has been working with coaches, mentors and online courses. I walk through some of the best and worst experiences i've had when it comes to investing in my educationI also wanted to compile some of my best advice and things to consider before purchasing an online course or working with a coach, there's nothing worse than wasting time and money in investing in resources that are just not going to serve you or even worse, don't even live up to the hype.The other really key part of this episode is understanding what you need right now to get you to the next level in your business. There is so much information being thrown at us right now about every single thing you can do to better your business - It's so easy to get shiny object syndromeThis is why i created by business phase quiz, it's designed to tell you exactly where you are at in your business and give you a clear actionable roadmap to what you need to work on right now to get you to the next level. Because each and every one of us deserves a profitable creative business to build a dream life.Take the QUIZ here - BUSINESS PHASE QUIZFollow me on INSTAGRAM here - https://www.instagram.com/calligraphyenvogue/

I think that setting tangible achievable goals in your creative business is one of the most important elements to your success. I would even argue is it even possible to achieve monumental success without first laying out your intentions and creating the road map to get there. One of the less commonly spoken about problems however is over estimating how much is actually achievable in a year and setting unrealistic expectations on yourself and your business that can lead to burn out and feeling like a failure, when really the only thing you failed at was setting tangible goals. I want to share my insights in how i map out goal setting in my business and why i think it's so important to clearly define your intentions for your life as well as your business because setting crazy achievement goals for your business might mean sacrificing some life goals in the process. Don't forget to download our free ebook - 35 ways to add additional income into your business. Link - BUSINESS PHASE QUIZ Website https://theluxurycreativebusiness.com/

Heading into a new year i love nothing more than to reflect on all the achievements, struggles and lessons of 2021. I feel like sharing the really big moments and lessons can only help to shape your decisions in your creative business and what better way to learn from the mistakes others have made before you.In this episode i reflect on my own unique family battle this year of what it looks like to try and keep a business afloat while dealing with my daughters battle with a brain tumour, my successes and most importantly all the things i'm grateful for that will hopefully inspire you to consider what's most important to you and see that choices you make in your business can also have a profound impact in your life as well. To download my free 

I had no doubt our episode on pitching would be a popular one! I know first hand the absolute lack of  good information out there regarding how to get work with your dream clients as a creative. I'd even go as far as to say the word “Pitching” really only started to become known when artists such as myself started talking about how they got work beyond just good brand awareness.Quite frankly in 2021 i don't think a brand awareness strategy is enough to secure your dream clients. Instagram is becoming overly saturated and honestly, why wait years for the work to come to you.Naturally i had a lot of questions come up regarding pitching so i've answered some of the questions on today's podcast and i think it's really insightful to start to understand the nuances of what makes a great pitch and how to get started.I will be creating more resources around pitching to make sure i'm imparting everything i know about the topic to get you landing your dream clients within weeks (like my coaching students have!)Sign up to be notified of when my pitching resources are available https://view.flodesk.com/pages/619afc8f1041f04103c0e970

The most requested episode EVER is here. There is no topic i get asked about more than pitching. Especially when it comes to working with luxury brands, the best advice i can give is to learn the art of pitching to get your value across to the right people. Pitching is one of the quickest and most effective ways to grow your business and work with your dream clients. But it's a topic not many creatives know much about. In this episode i put together an overview - What is pitching, how does it apply to creative business. The do's and don'ts and most importantly my step by step advice for getting you started. I know it's the perfect time of year to put yourself out there and start working with your dream clients and i know that learning how to effectively pitch as a creating is a skill that will continue to serve you throughout the lifetime of your business. If you want to be notified of when my pitching resources are available you can sign up to my waitlist here - https://view.flodesk.com/pages/619afc8f1041f04103c0e970and don't forget to sign up for our 35 ways to create additional revenue in your business with our ebook resource you can download here - https://view.flodesk.com/pages/60e1aa951828af15569e9e6c

In part 2 of my epic interview with world renowned wedding planner and stylist Diane Khoury of DK weddings & events we dive into the impact that covid has had on the wedding space, why Diane was so passionate about being a voice for the wedding industry and how your community and collaborative efforts shape your business and cement your place as an industry leader.Creating a luxury creative business is about longevity in the game and her insights into what it takes to create a sustainable and scaleable service based business will offer so much value and insight beyond just how to get your business "successful" but how to navigate once you are fully booked with your dream clients - what comes next.Find Diane's incredible work here - https://www.instagram.com/dianekhouryweddingsandeventsDon't forget to download our free ebook - 35 ways to add additional income into your business. Link - https://view.flodesk.com/pages/60e1aa951828af15569e9e6c

Diane Khoury of DK Weddings & Events, an internationally known wedding planner who has created some of the most iconic and recognisable weddings in the world. She has created some of the most memorable weddings in Australia and also some of the incredible designs seen on the international stage for her high budget clients.In this interview i discuss with Diane how her business began and the key things she did differently to create a space for herself in a wedding landscape, which at the time barely knew about wedding planners. We talk about the importance of branding, pitching, customer journey and building trust to ensure your clients know you will deliver 100% of the time.In this epic 2 part interview i explore a side to Diane's business i've rarely seen discussed but so worth taking careful attention to - the inner workings of a truly magnificent creative business.Find Diane's work here - https://www.instagram.com/dianekhouryweddingsandeventsDon't forget to download our free ebook - 35 ways to add additional income into your business. Link - https://view.flodesk.com/pages/60e1aa951828af15569e9e6c

In Part 2 of my mindset episodes for the podcast i go into some of the most common mindset issues myself and other fellow creatives experience. I truely believe that sometimes the true block in our pathway to success is our inability to get out of our own way, dissolve the negative mindsets that are standing in our way and some times in extreme cases this can literally manifest in self sabotage in the form of procrastination, fear & limiting beliefs - ultimately stopping us from reaching our full potential.In this episode i discuss money mindset issue, imposter syndrome, fear and limiting beliefs and how you may not even be aware they are causing havoc in our lives.Follow my journey on instagram HERE If you haven't already don't forget to download our step by step free guide to creating your ultimate business niche HERE 

In this episode i share some harsh truths about my own journey of 15 or so years as an  entrepreneur. When i was younger there was so many "truths" i'd told myself when i started out on my business journey and resulted in me playing so small for so many years.I want to share this story and the journey i've gone on to overcome what's been my biggest hurdle is actually getting over my own fears and false narratives i'm told my self in order to continue to stay in my comfort zone and hold myself back from reaching my full potential. I hope you enjoy this candid episode from me - I've decided to make it a 2 parter because there's a lot to digest and go over.Follow my journey on instagram HERE If you haven't already don't forget to download our step by step free guide to creating your ultimate business niche HERE 

Struggling to get traction on instagram? You're not alone, this is one of the biggest complaints i hear and also one of the most disheartening things about creative business. It can be so easy to attribute our value as an artist to our follower count but at the end of the day we are in business to make a profit and live your dream life, not win a popularity contest. This weeks episode is all about how to create valuable instagram growth. Build an audience of your ideal client who is engaged with your account and actively wants to be part of your world and community, regardless of your follower count. I go through the most common mistakes i see creatives making on instagram and the most successful thing you can do today to turn your instagram into a supercharged lead magnet into your business. Stop telling yourself it's the algorithms fault, you don't have time or it just doesn't work for you, its most likely that your making some of the mistakes i've listed, don't worry i got you on this!Follow me on instagram HEREDon't forget to download our free ebook - 35 ways to add additional income into your business. Link - https://view.flodesk.com/pages/60e1aa951828af15569e9e6cWebsite 

What's a more hotly contested topic in business than PRICING! It's on the first struggles you'll encounter as a creative and also one that can affect your business overall - price yourself wrong and you'll find all your hard work might not even earn you a profit.My interview with Jaz from JH designs we discuss what factors determine what you can charge, how to work out an hourly rate based off you income goals, why knowing your positioning and who your selling to is vital to pricing accordingly and some of the common mistakes people make when setting their prices. Through every level of creative business pricing will always be something we'll need to constantly re- evaluate and work through the struggles to ensure our business is growing and thriving. Jaz has the expertise to share with us on just how to make sure we are always hitting the pricing sweet spot.You can find Jaz from JH designs on instagram HEREHer website where you can learn more about pricing HERE Don't forget to download our free ebook - 35 ways to add additional income into your business HERE 

This episode i interview the fabulous Olivia Bond Diamonds, this episode is an absolute gem! (No pun intended!) for anyone who's ever thought they couldn't pursue their passion because of lack investment capital or not liking the way other people in their industry do it, Olivia shares some incredible insights into how she re imagined the Jewellry business without needing to invest a tonne of money and used the power of connection, super solid brand values and an incredible personal style to build a beautiful business.She is the perfect example of how to seamlessly blend her family life with her children, socialite world & the ultimate selfie game (not to mention #stackgoals) with her jewellry and authentically featuring the IT girls she creates pieces for, all while maintaining a warm, inviting air to her.She is proof that when you live your business through passion & creativity and you know the real reason why you do what you do every day - this will always come through in your business.This episode also helps me to highlight why i think her business model is so powerful and how to start to scale once you've built a cult following. I think you are all really going to enjoy and get so much value out of this one!You can find Olivia on instagram https://www.instagram.com/oliviabonddiamonds/Don't forget to download our free ebook - 35 ways to add additional income into your business. Link - https://view.flodesk.com/pages/60e1aa951828af15569e9e6c

The common thread i'm hearing so much in our one on one coaching sessions is how lost you are feeling in your business. It's so common when we have so much information coming at us about all the things we should be doing - Instagram, websites, pinterest, branding and the list goes on and on.The main driving reason i feel that sometimes this can result in churning and burning, chasing your tail and not really driving your business forward in a meaningful way, often because the basic business foundations that i believe all successful creatives need a missing.While on the surface it may seem like your doing the right things, beautiful work, pretty photos - but the inconsistent enquires and lack of engagement on social media, i think - are because these very important foundation pieces are missing.This episode i discuss the top 5 issues i'm discovering with my coaching and why they are so important to have them rock solid.Download my free 35 ways to add additional income into your business. Link - https://view.flodesk.com/pages/60e1aa951828af15569e9e6cFind out more about my creative business coaching here.https://theluxurycreativebusiness.com/services

Ever wondered what creates a standout brand and website? I Invite my fabulous friend Rachelle, creative director and owner of the branding studio Saevil Row to talk all things creating a gorgeous, cohesive aesthetic & brand and how to marry that with an exceptional website. But most importantly why is this such an important element in business today. Why brand building is so important to build trust with your ideal client and my own personal experience learning all things brand creation with Rachelle and why i believe the most empowering thing you can learn as a creative business is how to take charge of your own brand and website.I promise you won't want to miss this episode for new insights into branding and how it can serve your business for the ultimate investment. Catch Rachelle's Masterclasses WED 28th of July 7pm AEST & Thurs 29th of July 9am AEST via the link HERE You can also see Rachelle's amazing work over on Instagram And her amazing podcast - Girl interrupted (so worth a listen!)Find Rachelle's Website HERE 

This was my most requested episode when i polled our audience, it comes as no surprise having worked with over 100+ luxury brands and counting including Chanel, Dior, Hermes, Cartier, Givenchy, Vogue and so many more.. This includes handwritten calligraphy/stationery and on site marketing events. There is so much potential for small businesses to service corporate brands who are always looking to have suppliers and tend to keep ongoing relationships with trusted businesses.Pitching, contracts and where to find the right people seem to be the biggest pain points and i discuss my key take aways from having so much experience in the space. Download my free ebook - 35 ways to add additional revenue into your creative business HERE. Follow my journey on social media HERE or you can find more information about my services on my website.  www.theluxurycreativebusiness.com/

Introducing Sandra K Stewart - Accomplished fashion illustrator talks about how she's had an incredible business and brand pivot and still kept and grown a very engaged audience that have been so interested in seeing her personal journey through entrepreneurship and business. How she's managed to achieve that with two polar opposite topics. How she authentically let her audience share her journey and how that built and even more loyal following. Her own personal journey on the hard lessons she learnt about being in control of your own finances regardless of your relationship status.How letting go of the instagram image that we are so often scared to tarnish was the best thing she could have done to move forward in her life to talking about her passions and why she believes all women need to take a closer look at their investments and finances. She offers the most surprising secrets to the key to being financially free and savvy in your creative business and i love that she has a unique perspective on how she moved on from her illustration career to creating tools to help women with their money. Find Sandra's instagram page HERE and her digital products HERE. Download our free E-BOOK 35 revenue streams for creative business HERE

Styled shoots/collaboration photo shoots are one of the essentials in a creative business, because the truth is we all need visual content for our business but doing a custom photo shoot, especially in the beginning of your business can be a really costly experience.Styled shoots are especially key in the wedding and creative business space, not only does it allow you to create content with a professional photographer but it is dynamic content that tells a story. Other vendors involved will also usually be required to share your handles adding exposure to your business & amazing networking opportunities.But they aren't always the magic bullet they are touted to be. In this episode i discuss the do's and don'ts of styled shoots, when they can do more harm than good and the warning signs to look out for to know this isn't going to be the right fit for you.As well as ideas to ensure you get maximum exposure from your shoot. This is set to be a juicy episode.Are you stuck wondering how to turn your talent into profit or increase your revenue in a booked out business? I've created my e-book 35 ways to increase your income in your creative business. I promise there is something in it for every business to upscale! Download HERE Want to see an example of a super viral styled shoot i've been a part of? Check it out HERE

Just when this podcast was picking up momentum, you might have noticed i suddenly fell off the planet. (For good reason, i promise, not because i was flaking out on our podcast)I share our family journey and why i'm so grateful to have the business i had during unexpected crisis and most importantly what i've learnt about what happens to your business when you have a family emergency and need to take extended time away and the things you can do to keep the lights on in the meantime. I'm so excited to be back and keep bringing you the episodes about creative business you really need. Make you follow and leave a review if you enjoyed the podcast

I sit down with Samantha Rose of Studio Sojourn who is a photographer turned digital marketer who found her niche by offering social media management while also creating stunning photographic content for brands. She's the rare unicorn of having successfully created an agency model business with other creatives help create content while maintaining a personal brand - her own namesake on instagram. Samantha shares tips on how to get the most out of your brand content and effectively market yourself online. During covid she also pivoted to include prints, skateboards and phone covers as product sales to her highly engaged audience and found a new way to create revenue streams and her incredible idea to work with a print company who only print and ship her designs for her on demand. This episode has something for all creatives looking to uplevel their content game and want to know the secret to adding successful products into their creative business.You can find Samantha's instagram HERE, her website HERE and the supplier she uses for her print business if you want to check them out here's the  link. https://artandframingco.com.au/If you haven't already don't forget to download our step by step free guide to creating your ultimate business niche HERE

I've been copied!! 3 words you never want to utter as a creative business but one of the biggest issues we face as creatives. Whether it's legal or not, finding similar designs or creative concepts to your by a competing business can be utterly heartbreaking. The emotional energy that goes into being a creative can be enormous and sometimes it just simply feels like with the way of the world and social media, within 5 minutes anyone can do what you do without  thinking twice. In possibly my most controversial podcast to date i want to take the time to talk about what is the illegal definitions of copying ie Copyright, trademarks and patents?When businesses can legally copy you and how to avoid it happening, the steps you can take to minimise your risk and most importantly how you can strive to be a creative business in your space that honours their own creativity and success pathway.Want to create the ultimate niche business for yourself? Download my free step by step guide to creating a niche HERE Follow us on instagram to be part of our creative community HERE 

Today's guest Amanda Campeanu is a beauty and lifestyle product photographer that has an impressive roster of income streams and discusses how she found her focus and passion and how she successfully implemented different income streams to literally double her service based billable hours. We discuss how to deal with hitting your income ceiling, burnout and how to create a super engaged audience. Amanda has also been incredibly successful at integrating her two core audiences of businesses via balancing her communication between behind the scenes, her product photography clients and budding photographers seeking Amanda's incredible course.We also discuss the importance of brand photography for your business and why it's important to have a mixture of lifestyle and highly edited product photography in your creative biz whether you sell products or services - website images VS social media images and why i think it's one of the best investments i made in my business. Coping with the difficulties of upleveling clients and raising prices without feeling guilty. Find out more about Amanda's offerings HERE (www.amandacampeanu.com) and her incredible community and content on instagram HERE (www.instagram.com/amandacampeanu)  on instagram. 

What does Agency VS personal brand model of creative business even mean? I go through the definition of both and the pro's and con's for each in this week's episode.Before your eye's glaze over and you think, "i don't need to know this stuff", you actually do. How you set up, find your niche and communicate with your audience will really make a difference depending on how you want to grow and scale your luxury creative business. If you keep listening to this podcast i promise you, you'll need to know this sooner than you think.Don't forget to hit the subscribe button so you never miss an episode and find more creative resources here on our site www.theluxurycreativebusiness.com

Whether it's Day 1 or day 641 of your creative business, niching is spoken about constantly, but have you really nailed yours? Often when i ask businesses what their niche is, it's still really broad or includes a lot of different things. This could be one of the reasons why you're having trouble connecting with an audience, gaining more followers and ultimately getting booked with your dream clients. This episode takes you through step by step how to find the perfect niche and whether it's actually a viable and profitable choice. Find your template download HEREAs always you can find me on instagram HERE

Calligrapher Sylvia Wong of Via Calligraphy. Well known around the world for her “Just Married” Jacket. In this episode we talk about how to build profitable revenue streams, her challenges with covid leading  her to co-create a course launch with hundreds of students enrolled.We also chat about the importance of going niche in your business and how to listen to your audience to create the ultimate product to sell.The perfect episode for inspiring budding artists who aren't ready to dive into their business full time just yet, Sylvia show's us that a side hustle can still be a successful revenue stream without dedicating all your free time to it.You can find Sylvia on Instragram HERE  and for all your free business resources you can download them HERE at our site

Today i talk all things creative business and the common myths and stories people tell about why they can't be a profitable business model. I want to dispel the 10 most common that i've heard by telling you my truth about how i've done things differently in my business.Unlike what popular culture will tell you - you don't need to be a starving artist to work in a passion based business and you can build to a profitable and fulfilling career. What it comes down to is good marketing, networking and  value based content creation. If you loved this episode and want to find my free business resources, head to www.theluxurycreativebusiness.com

Hi, I'm Jo of Calligraphy en Vogue and in just over 4 years I decided to live my passion of being an artist.  In that time i've worked with my ultimate luxury clients including Chanel, Dior & Hermes, built a multiple 6 figure business through various luxury offerings and cultivated an incredible community.I can show you a better way to build a profitable creative business and it isn't by looking to do things the traditional way. Whether you're an artist, photographer, designer or luxury creative running a passion based biz,This show is dedicated to teaching you my method and pathway to success building multiple income streams  - one step at a time. I'll be sharing weekly chats or interviews to inspire and educate. Don't forget to subscribe so you'll never miss an episode.