The Pitstop Podcast

We sit down with James Holloway, Wholesale Sales Manager for Swickard Automotive Group, to discuss a variety of topics ranging from how to streamline and accelerate your eCommerce sales to creating best practices during difficult times.

We sit down with Jason Nichols, head of business development at Powersports Support. In this episode we talk about the Powersports Support (PSS) platform and how it can help your business sell more powersports vehicles, parts and accessories online. CONNECT Website: https://www.oeminteractive.com Twitter: https://twitter.com/oeminteractive Facebook: https://www.facebook.com/oeminteractive Instagram: https://www.instagram.com/oeminteractive LinkedIn: https://www.linkedin.com/company/oeminteractive

We sit down with Kurt Elster, one of the most highly regarded independent consultants in his industry. Kurt Elster is a Senior eCommerce Consultant who helps Shopify merchants like Jay Leno's Garage uncover hidden profits in their websites through his eCommerce agency Ethercycle. With over one million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast. In this episode, we go into detail on how to improve your eCommerce auto parts store's conversation rate to generate more part and accessory sales. Kurt also provides some color on why Shopify could be a good auto parts eCommerce solution for parts departments and auto part resellers alike. SOME QUESTIONS WE ASK How did you get into the eCommerce industry? (2:07) Why do recommend Shopify for automotive eCommerce? (9:17) What's been the biggest change in the automotive industry since you started working? (14:30) How do online merchants avoid “the race to the bottom” on price? (16:55) Increasing online part sales with content marketing. (20:30) How should automotive brands prepare for the rise of social commerce? (26:09) Having multiple points of communication. (32:02) Improving your online customer service strategy (34:39) Increasing conversion rate optimization and retention. (37:20) How has CRO evolved over the years now that eCommerce is largely mobile first? (38:21) One piece of advice you'd give any Fixed Operations Director, Parts Manager or anyone else selling parts online? (43:50) What's the average conversion rate for the top 500 internet retailers (46:03) CONNECT Website: https://www.oeminteractive.com Twitter: https://twitter.com/oeminteractive Facebook: https://www.facebook.com/oeminteractive Instagram: https://www.instagram.com/oeminteractive LinkedIn: https://www.linkedin.com/company/oeminteractive

We sit down with Jeff Biafore, Lead Parts Advisor at YourMechanic to talk about the current state of the automotive service industry & how YourMechanic is disrupting/influencing it with mobile car repair and maintenance. Check out this video, show notes and more at: https://www.oeminteractive.com

If you enjoyed this episode and want to learn more about OEM Interactive and how we can help your business sell more auto parts and accessories online, book more service appointments and/or increase body shop sales—get in touch! ► Email: info@oeminteractive.com | Call: 1-888-939-4634 | https://www.oeminteractive.com

If you enjoyed this episode and want to learn more about OEM Interactive and how we can help your business sell more auto parts and accessories online, book more service appointments and/or increase body shop sales—get in touch! ► Email: info@oeminteractive.com | Call: 1-888-939-4634 | http://www.oeminteractive.com

If you enjoyed this episode and want to learn more about OEM Interactive and how we can help your business sell more auto parts and accessories online, book more service appointments and/or increase body shop sales—get in touch! ► Email: info@oeminteractive.com | Call: 1-888-939-4634 | http://www.oeminteractive.com

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

Latest episode of The Pit Stop Podcast

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments, and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

If you enjoyed this episode and want to learn how OEM Interactive can help your business sell more auto parts and accessories online, book more service center appointments and/or increase body shop sales—get in touch! Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

If you enjoyed this episode and want to learn more about OEM Interactive and how we can help your business sell more auto parts and accessories online, book more service appointments and/or increase body shop sales—get in touch! ► Email: info@oeminteractive.com | Call: 1-888-939-4634 | Instagram: @OEMInteractive | http://www.oeminteractive.com

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.com In this episode we discuss: Social Customer Care (always be accessible) -Engage with everyone. -Respond to complaints and questions immediately, as in minutes, not hours or days. -Failing to respond to any customer can cost you not just that customer's business, but the business of anyone who has seen the complaint and lack of response. Personalization (this can help make a good customer experience, a great customer experience) -Instructional videos -Unique promos -Handwritten letters Say Thank You (personally calling your customers to say thank you for their business.) Appreciation Emails -Monthly customer appreciation emails. Never Assume —Listen to what your customers are saying. Survey's Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say, ‘Hey'! — Who is OEM Interactive and what is The Pit Stop Podcast? Learn and hear the latest trends, tips and strategies influencing the online auto parts industry. At the #PitStopPodcast, we provide actionable tips on how to sell more automotive parts and accessories online. OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories. — Follow OEM Interactive Online Here: Website: www.oeminteractive.com Twitter: twitter.com/oeminteractive Facebook: www.facebook.com/oeminteractive Instagram: www.instagram.com/oeminteractive Soundcloud: @oeminteractive LinkedIn: www.linkedin.com/company/oeminteractive

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.com Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say, ‘Hey'! — Who is OEM Interactive and what is The Pit Stop Podcast? Learn and hear the latest trends, tips and strategies influencing the online auto parts industry. At the #PitStopPodcast, we provide actionable tips on how to sell more automotive parts and accessories online. OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories. — Follow OEM Interactive Online Here: Website: www.oeminteractive.com Twitter: twitter.com/oeminteractive Facebook: www.facebook.com/oeminteractive Instagram: www.instagram.com/oeminteractive Soundcloud: @oeminteractive LinkedIn: www.linkedin.com/company/oeminteractive

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.com Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say, ‘Hey'! — Who is OEM Interactive and what is The Pit Stop Podcast? The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online. OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories. — Follow OEM Interactive Online Here: Website: www.oeminteractive.com Twitter: twitter.com/oeminteractive Facebook: www.facebook.com/oeminteractive Instagram: www.instagram.com/oeminteractive Soundcloud: @oeminteractive LinkedIn: www.linkedin.com/company/oeminteractive

► If you enjoyed this episode, check out show notes and more at: http://www.oeminteractive.com/ep-10-stop-burning-cash-from-canceled-orders-and-returns-online Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say, ‘Hey'! — Who is OEM Interactive and what is The Pit Stop Podcast? The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online. OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories. — Follow OEM Interactive Online Here: Website: www.oeminteractive.com Twitter: twitter.com/oeminteractive Facebook: www.facebook.com/oeminteractive Instagram: www.instagram.com/oeminteractive Soundcloud: @oeminteractive LinkedIn: www.linkedin.com/company/oeminteractive

► If you enjoyed this episode, check out show notes and more at: http://www.oeminteractive.com/ep-9-why-every-parts-department-needs-live-chat-on-their-website Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say, ‘Hey'! — Who is OEM Interactive and what is The Pit Stop Podcast? The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online. OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories. — Follow OEM Interactive Online Here: Website: http://www.oeminteractive.com Twitter: https://twitter.com/oeminteractive Facebook: https://www.facebook.com/oeminteractive Instagram: https://www.instagram.com/oeminteractive Soundcloud: https://soundcloud.com/oeminteractive LinkedIn: https://www.linkedin.com/company/oeminteractive

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.com In This Episode, We Discuss: -What you can do proactively to generate more leads, sales and clients. Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey'! Who is OEM Interactive and what is The Pit Stop Podcast? The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online. OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories. — Follow OEM Interactive Online Here: Website: www.oeminteractive.com Twitter: twitter.com/oeminteractive Facebook: www.facebook.com/oeminteractive Instagram: www.instagram.com/oeminteractive/ Soundcloud: @oeminteractive

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.com In This Episode, We Discuss: How Can You Reduce The Amount Of Returns? (1:20) -Make Customers Provide a VIN! -Returns drain staff time, profit margins and service experience -Make the customer provide a VIN to qualify for a return -Parts staff needs to double-check every order! What if they DON'T provide their VIN? (2:15) -Return policy standards in place -GET ON THE PHONE!!! How Important Is Customer Contact? (3:35) -Contact info needs to be readily available -Chat can be effective to help customers -22% of products are returned due to difference in “look” -Take images of parts so customers know what they order Are The Returns YOUR Fault?! (5:30) Is your staff properly trained? Have procedures in place for reference Is your return policy clear and concise? Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey'! Who is OEM Interactive and what is The Pit Stop Podcast? The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online. OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories. — Follow OEM Interactive Online Here: Website: www.oeminteractive.com Twitter: twitter.com/oeminteractive Facebook: www.facebook.com/oeminteractive Instagram: www.instagram.com/oeminteractive/ Soundcloud: @oeminteractive

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.com Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey'! — Who is OEM Interactive and what is The Pit Stop Podcast? The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online. OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories. — Follow OEM Interactive Online Here: Website: www.oeminteractive.com Twitter: twitter.com/oeminteractive Facebook: www.facebook.com/oeminteractive Instagram: www.instagram.com/oeminteractive/ Soundcloud: @oeminteractive

► If you enjoyed this episode, check out show notes and more at: http://www.oeminteractive.com/ep-5-how-to-become-a-sales-professional Do Not Be An Order Taker! (2:01) How Can Parts Staff Sell More? (2:54) -Contact information needs to be online -Listen to the customer -Deliver the product the right time, the first time Utilize Chat Features (5:15) -See in real time what pages customers are shopping -Knowledge about product Tips To Gain Customer Trust (6:18) -Build a relationship for repeat business -Customize your email signature -Make yourself a thought leader by becoming an expert Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey'! — Who is OEM Interactive and what is The Pit Stop Podcast? The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online. OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories. — Follow OEM Interactive Online Here: Website: www.oeminteractive.com Twitter: twitter.com/oeminteractive Facebook: www.facebook.com/oeminteractive Instagram: www.instagram.com/oeminteractive/ Soundcloud: @oeminteractive

► If you enjoyed this episode, check out show notes and more at: http://www.oeminteractive.com In This Episode, We Discuss: -Setting Realistic Expections (1:30) -Having a plan for success (1:34) -Training Your Parts Staff (4:28) -Offer Something Different (5:45) Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey'! — Who is OEM Interactive and what is The Pit Stop Podcast? The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online. OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories. — Follow OEM Interactive Online Here: Website: http://www.oeminteractive.com Twitter: https://twitter.com/oeminteractive Facebook: https://www.facebook.com/oeminteractive Instagram: https://www.instagram.com/oeminteractive/ Soundcloud: https://soundcloud.com/oeminteractive

► If you enjoyed this episode, check out show notes, video, and more at: www.oeminteractive.com In This Episode, We Discuss: -How can we be different? (1:12) -Annual promotions calendar (3:10) -Engage with customers (5:50) Thank you for listening to our podcast. We hope that you keep up with the monthly podcasts we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey'! -- Who is OEM Interactive and what is #ThePitStop Podcast? #ThePitStop podcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online. OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories. — Follow OEM Interactive Online Here: Website: www.oeminteractive.com Twitter: twitter.com/oeminteractive Facebook: www.facebook.com/oeminteractive Instagram: www.instagram.com/oeminteractive/ Soundcloud: @oeminteractive

► If you enjoyed this episode, check out show notes and more at: http://www.oeminteractive.com --- Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey'! — Who is OEM Interactive and what is The Pit Stop Podcast? #ThePitStop podcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online. OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories. — Follow OEM Interactive Online Here: Website: http://www.oeminteractive.com Twitter: https://twitter.com/oeminteractive Facebook: https://www.facebook.com/oeminteractive Instagram: https://www.instagram.com/oeminteractive/ Soundcloud: https://soundcloud.com/oeminteractive

► If you enjoyed this episode, check out show notes, video, and more at: http://www.oeminteractive.com In This Episode We Discuss: -Branded Boxes -Promo Postcard Inserts and Business Cards -Pulling Customers Sales Data Thank you for listening to our podcast. We hope that you keep up with the monthly podcasts we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey'! -- Who is OEM Interactive and what is #ThePitStop Podcast? #ThePitStop podcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online. OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories. — Follow OEM Interactive Online Here: Website: http://www.oeminteractive.com Twitter: https://twitter.com/oeminteractive Facebook: https://www.facebook.com/oeminteractive Instagram: https://www.instagram.com/oeminteractive/ Soundcloud: https://soundcloud.com/oeminteractive