Podcast appearances and mentions of kurt elster

In this episode of the E-commerce Evolution Podcast, host Brett Curry sits down with with award-winning entrepreneur Leah Garcia (https://www.linkedin.com/in/leah-garcia-592988/), founder of Nulastin (https://nulastin.com/).Leah has a remarkable journey building a beauty brand with shocking retention numbers—80% blended returning revenue and 65% subscription-based customers. From her bootstrapped beginnings (going from zero to $17.5M before hiring her first employee!) to developing bio-designed elastin products that deliver real results, Leah unpacks the strategies that have made her company a standout success even in uncertain economic times.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Leah Garcia (02:54) Nulastin's Mission and Core Products(07:19) How to Achieve High Retention Rates(12:59) Removing Friction in the Shopping Experience(19:33) Optimizing Subscription Models (25:50) Knowing Your Customers & Fostering Connections(30:50) Improvements to Reduce Churn (37:08) Direct Response Marketing Insights(41:42) Navigating Uncertainty in Business—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Nulastin: https://nulastin.comLeah's LinkedIn: https://www.linkedin.com/leah-garcia-592988Leah's Instagram: https://www.instagram.com/leahgarciatv/Heart & Soil Beef Organics: https://heartandsoil.co/__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Tom Leonard (https://www.linkedin.com/in/thomasbleonard), a fractional marketing leader who specializes in operationalizing Media Mix Modeling and incrementality testing. They dive deep into the often confusing world of marketing measurement. Tom and Brett will debunk myths about attribution and we reveal what truly drives customer acquisition. For ecommerce brands struggling to understand where their marketing dollars are actually working, this conversation offers practical insights on how to move beyond misleading platform metrics.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Tom & Marketing Measurement(06:30) Understanding Multi-Touch Attribution (MTA)(12:22) The Case for Incrementality Testing(22:20) Exploring Media Mix Modeling (MMM)(27:30) Navigating Budget Cuts and Marketing Spend(32:17) Understanding Incrementality Vs. Attribution(35:45) The Importance of Cost Per Incremental(40:16) How to Get Started with MMM(44:09) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Tom's LinkedIn: https://www.linkedin.com/in/thomasbleonard__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Jhana Li (https://www.linkedin.com/in/jhana-li), founder of Spyglass Ops, to tackle one of the biggest challenges holding back growing businesses: operational constraints. While many entrepreneurs excel at product development and marketing, they often hit a ceiling when it comes to building operational systems and processes. Jhana shares her expertise as a transformational operations consultant who has helped hundreds of seven and eight-figure businesses scale by creating systems that allow founders to work on their business rather than in it.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Jhana & SpyGlass Ops (04:21) Common Operational Problems Founders Face(07:52) Developing a Strategic Vision to Break Through Bottlenecks(14:39) Setting Yourself Apart From Competitors(17:52) Vision Alignment With Your Team(20:51) Hiring and Onboarding the Right People(32:31) Structuring An Effective Hiring Process(40:28) Coaching a High-Performing Team(46:04) When To Let Underperformers Go(50:43) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

Also available on YouTube: https://youtu.be/XXSr4Po30oYPaid ads are busted. SEO is back but weirder. Gen Z isn't using Google. What now?VC Smriti Jayaraman pulls back the curtain on the Shopify brands building futuristic funnels today. We're talking AI quizzes, voice search, digital oracles, and tech that reads your face to guess your shirt size. It's strange. It's smart. And it works.

In this timely episode, Brett Curry (https://www.linkedin.com/in/thebrettcurry) sits down with Nick Flint (https://www.linkedin.com/in/dominic-flint-b46063b3/), Director of Email Marketing, to tackle the pressing challenge facing e-commerce brands today: how to maintain profitability amid rising tariffs. As import costs surge, they share actionable strategies for protecting your bottom line without sacrificing growth. Whether you're considering price increases, optimizing marketing spend, or leveraging email to boost customer loyalty, this episode delivers practical solutions you can implement immediately.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introduction(01:28) Increasing Profitability in the Current Landscape(04:30) Strategies for Princing and Bundling(06:32) Effective Cost-Cutting Measures(11:51) Maximizing Email Marketing Effectiveness(15:06) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this episode of Firing the Man, we sit down with Kurt Elster, founder of EtherCycle and host of The Unofficial Shopify Podcast. Kurt shares his journey from flipping Beanie Babies and Furbies on eBay to becoming one of the most trusted Shopify experts. He discusses key strategies for building and scaling a successful Shopify store, including the importance of branding, storytelling, and optimizing your website for conversions. Kurt also highlights the biggest mistakes store owners make—like neglecting their checkout page and cluttering their navigation menu—and offers practical solutions to fix them. Whether you're just starting out or looking to scale, this episode is packed with actionable insights to help you grow your e-commerce business.We also dive into customer acquisition strategies, including the role of Amazon vs. direct-to-consumer sales, how to drive traffic beyond Facebook and Google ads, and why content marketing is a game-changer. Kurt shares his take on the value of trying things yourself before hiring experts, the importance of understanding your unit economics, and how to build trust with potential customers. Plus, in our signature Fire Round, Kurt talks about his favorite book, his passion for e-biking and restoring vintage cars, and what sets successful entrepreneurs apart from those who struggle. Don't miss this conversation filled with expert advice and behind-the-scenes insights from one of Shopify's top consultants!How to connect with Kurt?Website: https://kurtelster.com/               https://ethercycle.com/Podcast: https://unofficialshopifypodcast.com/Twitter: https://twitter.com/kurtincLinkedin: https://www.linkedin.com/in/kurtelsterYouTube: https://www.youtube.com/user/ethercycle Support the show

Kurt Elster, he is currently helping Shopify Plus merchants like HOONIGAN make more money at his Shopify Partner agency, Ethercycle. He is hosting a podcast with over two million downloads: The Unofficial Shopify Podcast. He is developing public Shopify apps. And he is investing, advising, or both with: Govalo, PostPilot, and other select clients and P.E. firms. Highlight Bullets> Here's a glimpse of what you would learn…. Transitioning from Amazon to Shopify for e-commerce sales.Differences in customer acquisition strategies between Amazon and Shopify.Importance of building an email list for customer engagement and retention.Utilizing Google Shopping for driving traffic to Shopify stores.Risks associated with relying solely on Amazon for sales.The significance of creating valuable content for SEO and customer trust.Exploring podcast advertising as a marketing channel.Strategies for establishing an online presence with a basic Shopify store.The role of Shopify Collective in expanding product offerings through collaboration.Emphasizing a long-term mindset and experimentation in e-commerce success.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Kurt Elster, a seasoned Shopify expert and host of the Unofficial Shopify Podcast. Kurt shares his journey from retail arbitrage to becoming a Shopify specialist, offering valuable insights for Amazon brands transitioning to Shopify. Key strategies discussed include the importance of email marketing, leveraging Google Shopping, and utilizing podcast advertising to drive traffic. Kurt emphasizes the need for a long-term approach, focusing on content creation and customer engagement to build a successful Shopify store. This episode is a must-listen for business owners aiming to scale their e-commerce operations.Here are the 3 action items that Josh identified from this episode:1. Secure Your Brand's Digital Presence Early - Reserve your domain and variations as soon as you file for a trademark to prevent future challenges in securing your desired online identity. This simple step avoids costly setbacks and protects your brand's online presence from the start.2. Prioritize Consistent Traffic Generation - Transitioning to Shopify means proactively attracting customers. Focus on creating a robust traffic generation strategy, leveraging a combination of paid ads, SEO, and Google Shopping listings to draw in visitors and increase sales.3. Build and Engage Your Audience Through Email Marketing - Begin growing your email list early, as this channel is vital for nurturing customer relationships and boosting repeat sales. Set up automated emails like welcome sequences and cart abandonment reminders, and prioritize plain-text formats for a personal touch.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comeBayWordPressFulfilled by AmazonMeta AdsGoogle ShoppingiHeartMedia/iHeartRadioTikTok AdsChatGPTKlaviyoBeehiivGoogle Merchant CenterData Feed WatchShopify CollectiveGoogle Shopping IntegrationHow to Shoot Video That Doesn't SuckThe Unofficial Shopify PodcastHooniganAether CycleWalmart MarketplaceHarley FinkelsteinSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.&n...

Are you making one of these Shopify mistakes? If so, you're losing sales. In this episode, The Unofficial Shopify Podcast host Kurt Elster teams up with Bold Commerce co-founder Jay Myers to reveal the top 10 mistakes that Shopify merchants make—some of which even big brands get wrong. From neglected checkouts to bloated main menus, they share simple, actionable fixes that can boost conversions and keep customers coming back. What You'll Learn:The #1 checkout mistake that kills trust (and how to fix it in 60 seconds)Why most subscription models fail—and the secret to making them workThe overlooked product page changes that increase add-to-cart ratesWhy your main menu is confusing customers (and how to fix it)How to stop relying on paid ads and build a business that lastsLinks & Resources:Bold Commerce – Shopify apps for subscriptions, upsells, and moreSubscription Death Curve – Jay Myers' SubSummit KeynoteShopify Markets – Sell globally from a single storeShopify Checkout Customization – How to brand your checkoutKlaviyo – Email & SMS marketing for e-commerceMaster & Dynamic – Premium headphones with long-form product pagesTimbuk2 – Example of great product pages for bagsTactical Baby Gear – Niche brand with strong storytellingClubhouse – Audio platform that rose to pandemic fame“Jobs to Be Done” (JTBD) – Product innovation concept by Clayton ChristensenSeth Godin's Blog – Marketing insights from Seth GodinConnect with Kurt:

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we welcome Kurt Elster, Shopify expert and founder of EtherCycle, a consultancy specializing in optimizing Shopify stores for eCommerce brands. https://ethercycle.com https://www.instagram.com/kgelster/?hl=en https://www.linkedin.com/in/kurtelster/ Kurt dives into tactical advice for DTC founders, focusing on Shopify's most underutilized features and strategies that drive conversions. Whether it's improving your store's navigation, creating high-converting landing pages, or running better promotions, Kurt's insights are laser-focused on helping Shopify brands grow.

What if your side hustle turned into an 8-figure brand selling out every week?Montana Knife Company's Brandon Horoho shares the journey from launching during COVID to building a global brand rooted in American manufacturing. Discover how MKC redefined success with transparency, customer engagement, and relentless marketing.Episode Highlights:Why MKC chose Shopify as their platform and how it drives their success.The secrets behind MKC's 120+ consecutive weekly product sellouts.How owning your email list can outshine ad spend.Building a thriving direct-to-consumer brand in a competitive market.The challenges and rewards of investing in local manufacturing.What's next for MKC: Pocket knives and a 50,000 sq. ft. facility.About Brandon Horoho:Brandon Horoho is the co-founder and CMO of Montana Knife Company, an American-made knife brand that has taken the DTC world by storm. With weekly product drops and an obsessive focus on quality, MKC has grown from a garage startup to an 8-figure powerhouse in just four years.Show LinksMontana Knife Company: https://montanaknifecompany.comFollow MKC on Instagram: https://www.instagram.com/montanaknifecompanyWork with Kurt: https://ethercycle.com/Sponsors:Cleverific: https://cleverific.com/unofficialZipify: http://zipify.com/KURTAddress Validator: https://www.addressvalidator.com/Work with Kurt:Grow your Shopify store with me: https://ethercycle.com/applySee our recent client successes: https://ethercycle.com/work

Kurt Elster launched his ecommerce agency in 2009 and his first Shopify store in 2011. His “Unofficial Shopify Podcast,” which he started in 2014, is now required listening for that community of merchants, developers, and vendors.He and I recently discussed the state of Shopify — themes, upgrades, user engagement, and the overall ecosystem.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/shopify-pro-on-themes-upgrades-ecosystemFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

Growing an e-commerce business while managing distribution channels can feel like an uphill battle. You want to scale but run into roadblocks like limited reach, high fees, or lack of control over how your products are presented. Balancing growth with maintaining ownership of your brand and customer relationships isn't easy. Finding the right mix of platforms and strategies often becomes the key to moving forward without compromising what makes your business unique. Kurt Elster is a Shopify expert and the founder of Ethercycle, a boutique Shopify consultancy. He has been a Shopify partner since 2011 and is known for helping e-commerce brands thrive in the digital marketplace. In addition to his agency work, Kurt is the host of the Unofficial Shopify Podcast, which has amassed over 2 million downloads. Today, Kurt shares his insights on the evolution of Shopify, the importance of owning your distribution channels, and the strategies he has employed to build a successful lifestyle business. Stay tuned! Resources Kurt Elster: Your new favorite resource for unbeatable ecom recon. Ethercycle: Turn Your Shopify Store Into A Revenue Generating Powerhouse Of Persuasion Connect with Kurt Elster on LinkedIn Follow Kurt Elster on Facebook Subscribe to The Unofficial Shopify Podcast hosted by Kurt Elster

Tired of logging into five different portals just to make a return? Shopify says enough. Patrick Millegan joins Kurt Elster to talk about the new customer account extensions, designed to simplify logins, reduce support headaches, and make online shopping enjoyable again. It's a step forward for UX that proves e-commerce should be easy for everyone.LinksGet all the info on what's new: Shopify Editions Winter '25More people & links:Patrick Millegan (Senior Product Lead, Shopify)Kurt Elster (Host, The Unofficial Shopify Podcast)Keap AthleticsCleverificShopify FlowSufioUproShop PayHydrogenSponsorsZipifyCleverificOmnisendHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletter

“Honestly, I think my best customers don't even look at the discounts. They get the email, see the new pants, and just say, ‘I want them.'”Black Friday: the annual marketing frenzy brands prep for all year. Kurt Elster sits down with Colby Kane of Aviator USA, who has a refreshingly different approach. No cringe sales gimmicks, just a smart, no-nonsense plan. Colby shares his early-access tactics, simple email flows, and why staying low-key can outperform loud, constant discounting. They dig into why subtle beats loud, how to run discounts without gutting brand value, and how a straightforward plan is the real power move. If you're ready for a fresh, real-world approach to Black Friday, this episode's your blueprint.LinksKurt's Black Friday Email Planning Google Sheet: A ready-to-use holiday email calendar templateColby Kane (Guest): Aviator USAKurt Elster (Host): EthercycleApps, Tools, and Services Mentioned:GovX: Military and first responder discount verificationKlaviyo: Email marketing automationHappy Returns: Return management platformRedo (Return management with optional fee for package insurance)SponsorsZipifyCleverificOmnisendHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletter

In this conversation, Karl Meisterheim, Taylor Page, and Kurt Elster discuss the challenges and strategies of collaboration in the Shopify development space, particularly focusing on working with clients and other developers. Kurt shares his entrepreneurial journey, the origins of EtherCycle, and the importance of effective communication and documentation in development teams. The discussion also touches on the significance of partnerships, risk-taking in entrepreneurship, and the necessity of adhering to best practices in Shopify development. Kurt also discusses the importance of streamlined communication in client relationships, the challenges of managing multiple points of contact, and the difficult but sometimes necessary decision to fire clients. They explore the criteria for determining when a client relationship is no longer beneficial and share personal experiences with client management. The discussion also touches on the selection of themes for development projects, recent updates in Shopify, and personal projects. *Timestamps* 00:00 Introduction 00:20 Kurt Elster's Origin Story 03:22 The Evolution of EtherCycle 06:26 Partnership Dynamics in Business 09:12 Client Collaboration Challenges 12:14 Effective Communication Strategies 14:58 Project Management Tools and Techniques 17:59 Documentation Best Practices 21:00 Navigating Existing Codebases 23:58 Screencasts and Client Education 26:54 Team Collaboration and Role Clarity 32:16 Navigating Tooling and Build Processes 34:26 Dealing with Client Communication Challenges 41:40 The Art of Firing Clients 47:42 Funny Client Stories and Experiences 50:40 Theme Selection and Development Strategies 54:28 Shopify Updates and Change Log 57:56 Personal Updates and Picks of the Week *Connect with Kurt Elster:* Follow Kurt on Twitter: https://twitter.com/kurtinc Listen to *The Unofficial Shopify Podcast*: https://link.chtbl.com/tusp Join Kurt's newsletter: https://kurtelster.com/ Check Kurt's agency work at Ethercycle: https://ethercycle.com/work/ Subscribe to Kurt's YouTube channel: https://www.youtube.com/user/ethercycle *Resources* Clickup: https://clickup.com/ Shopify Theme Store: https://themes.shopify.com/Alan Weiss (author): https://www.amazon.com/stores/Alan-Weiss/author/B000AQ0PNG *Dev Changelog* https://shopify.dev/changelog Shopify CLI is now easier to install and faster for Liquid theme development: https://shopify.dev/changelog/shopify-cli-is-now-easier-to-install-and-faster-for-liquid-theme-development New Full-Funnel Theme Install Parameters and Now Firing E-Commerce Events on the Theme Listing Page: https://shopify.dev/changelog/new-full-funnel-theme-install-parameters-and-now-firing-e-commerce-events-on-the-theme-listing-page New Full-Funnel App Install Parameters and Now Firing E-Commerce Events on the App Listing Page: https://shopify.dev/changelog/new-full-funnel-app-install-parameters-and-now-firing-e-commerce-events-on-the-app-listing-page Post-purchase offers limit is increased: https://shopify.dev/changelog/post-purchase-offers-limit-is-increased Product Feed webhooks now support per-market inventory: https://shopify.dev/changelog/product-feed-webhooks-now-support-per-market-inventory *Picks of the Week* Karl: https://www.udio.com/ Kurt: https://www.do3d.com/, https://us.store.bambulab.com/products/p1s Taylor: https://tally.so/ *Signup for Liquid Weekly* Don't miss out on expert insights and tips—subscribe to Liquid Weekly for more content like this. https://liquidweekly.com/

“Most brands just send out samples and then it's done. We go the extra mile that 99% of brands do not do.”Building a multi-million dollar business typically involves more than wedding invitations and viral TikToks. Yet for Josh Hadley, it began precisely there. In this episode, he recounts the evolution of his e-commerce brand, Hadley Designs, from a niche stationery shop to an 8-figure operation navigating the complex terrain of Amazon and Shopify. The conversation with Kurt Elster explores how TikTok Shop became a surprising growth catalyst, offering a modern twist on the age-old challenge of acquiring customers. Hadley's story offers a glimpse into the future of retail, where scaling hinges on the power of social media and the unpredictability of going viral. Tune in to hear how Josh took viral hits and turned them into a full-blown growth strategyLinksHadley DesignsEcomm Breakthrough PodcastThe Seven-Step Process Entrepreneurs Should Use When Hiring New TalentThe One ThingSponsorsZipifyCleverificOmnisendNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Choosing the right eCommerce platform can be a game-changer for your business. With so many options available, it's important to find the platform that sets you up for success. In this episode, we chat with Kurt Elster, an expert who believes Shopify is the go-to platform for any eCommerce entrepreneur. Kurt has been running a Shopify services agency for over a decade, helping store owners with theme development, migrations, and support. He's also the host of The Unofficial Shopify Podcast and has interviewed more than 500 eCommerce entrepreneurs. Kurt shares why Shopify is not just a software company but a champion for entrepreneurs. He dives into everything you need to know about selling on Shopify—from funding your store through Kickstarter-style campaigns to building an audience and optimizing conversions to boost sales. Driving traffic to a Shopify store is often a lot harder than attracting customers on Amazon. To combat this, eCommerce entrepreneurs need to think outside the box and keep their eyes open for hidden opportunities. According to Kurt,  “People are ignoring SEO because they think AI is going to destroy it, which means a lot of people are not investing in SEO right now. But where are these AI tools getting the answers from? They're still doing Google searches!  So, building content like long-form, ultimate guide content is a missed opportunity for a lot of folks. And, it's easier than ever to create the content because ChatGPT and other tools can help you write it.” Kurt also discusses the advantages of expanding into the Amazon marketplace and gives tips for Amazon FBA sellers looking to diversify with Shopify. Whether you're thinking about starting a Shopify business or looking to grow your current one, this episode is packed with insights to help you succeed! Topics Discussed in this episode: How eCommerce stores have evolved over the last decade (06:38) The most common mistakes eCommerce sellers make (10:23) The pros and cons of Kickstart-style campaigns (14:06) How to build an audience for a Shopify store (22:28) How to build an audience for your eCommerce business on Reddit (27:06) The benefits of expanding into the Amazon marketplace (30:18) Tips for Amazon FBA sellers looking to diversify with Shopify (34:25) The core pillars of good conversion rate optimization (38:02) Personal vs professional brands (42:32) Kurt's advice for entrepreneurs looking to build an agency (47:54) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Kurt's website The Unofficial Shopify Podcast Matrixify Sit back, grab a coffee, and learn Shopify tools and tactics to skyrocket your sales!

Choosing the right eCommerce platform can be a game-changer for your business. With so many options available, it's important to find the platform that sets you up for success. In this episode, we chat with Kurt Elster, an expert who believes Shopify is the go-to platform for any eCommerce entrepreneur. Kurt has been running a Shopify services agency for over a decade, helping store owners with theme development, migrations, and support. He's also the host of The Unofficial Shopify Podcast and has interviewed more than 500 eCommerce entrepreneurs. Kurt shares why Shopify is not just a software company but a champion for entrepreneurs. He dives into everything you need to know about selling on Shopify—from funding your store through Kickstarter-style campaigns to building an audience and optimizing conversions to boost sales. Driving traffic to a Shopify store is often a lot harder than attracting customers on Amazon. To combat this, eCommerce entrepreneurs need to think outside the box and keep their eyes open for hidden opportunities. According to Kurt,  “People are ignoring SEO because they think AI is going to destroy it, which means a lot of people are not investing in SEO right now. But where are these AI tools getting the answers from? They're still doing Google searches!  So, building content like long-form, ultimate guide content is a missed opportunity for a lot of folks. And, it's easier than ever to create the content because ChatGPT and other tools can help you write it.” Kurt also discusses the advantages of expanding into the Amazon marketplace and gives tips for Amazon FBA sellers looking to diversify with Shopify. Whether you're thinking about starting a Shopify business or looking to grow your current one, this episode is packed with insights to help you succeed! Topics Discussed in this episode: How eCommerce stores have evolved over the last decade (06:38) The most common mistakes eCommerce sellers make (10:23) The pros and cons of Kickstart-style campaigns (14:06) How to build an audience for a Shopify store (22:28) How to build an audience for your eCommerce business on Reddit (27:06) The benefits of expanding into the Amazon marketplace (30:18) Tips for Amazon FBA sellers looking to diversify with Shopify (34:25) The core pillars of good conversion rate optimization (38:02) Personal vs professional brands (42:32) Kurt's advice for entrepreneurs looking to build an agency (47:54) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Kurt's website The Unofficial Shopify Podcast Matrixify Sit back, grab a coffee, and learn Shopify tools and tactics to skyrocket your sales!  

Tackle the increasingly troubling issue of returns fraud in the e-commerce world. As return fraud rises, this once-overlooked issue is now a major concern for online retailers. You'll learn how fraudsters are gaming the system and the wild, often unnoticed, methods they're using to rip off small businesses. Brace yourself for a journey into the less-talked-about side of your shopping cart. Join us as we explore the critical steps needed to combat this growing challenge.Show Linksnofraud.com - check out their blog which has resources on return fraud, covering all the different types & prevention strategiesSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

“Most Shopify themes are built by developers to create an online store catalog, not a converting funnel.”In this episode of The Unofficial Shopify Podcast, Kurt Elster talks with Matthew Stafford, the CEO of BuildGrowScale, about finding success in e-commerce. Stafford, who went from selling t-shirts to mastering conversion rate optimization (CRO), shares his journey and offers practical advice for Shopify store owners. He discusses how to boost conversion rates, improve site speed, and create better user experiences. Whether you're an experienced store owner or just starting out, Stafford's insights will help you navigate the challenges of online retail and achieve lasting success. Tune in for a mix of compelling stories and actionable tips that can transform your e-commerce business.Show LinksBuildGrowScaleMicrosoft ClarityLucky OrangePersuasion by Robert CialdiniSponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Step into the rebellious side of marketing with this episode of The Unofficial Shopify Podcast. Molly Pittman from Smart Marketer joins to rip up the rulebook on conventional advertising. We dive into the creation of "Goodsellas," a grassroots, "Goodfellas"-inspired commercial that flips traditional marketing on its head. Their conversation reveals the intricacies of creating a commercial that's not just a spoof, but a smart, cost-effective marketing strategy. This episode is more than just a behind-the-scenes glimpse; it's an invitation to reconsider the power and potential of creative thinking in the digital marketplace, challenging listeners to think differently about the intersection of commerce, culture, and creativity.Show LinksGoodsellasThe Adfather w/ Ezra FirestoneBig LebowskiBack to The Future of Paid AdsSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Reprise Activewear founder Mary Bemis takes us through her incredible journey from launching a Kickstarter campaign to building a sustainable activewear brand that has caught the attention of Self Magazine and The View. She opens up about the gritty realities of bootstrapping—dealing with shady manufacturers, losing thousands, and balancing a day job while building her brand. This episode is a deep dive into the world of sustainable fashion, offering inspiration and practical advice for entrepreneurs looking to make a difference. Listen in to hear how Mary turned her passion for a healthier lifestyle into a thriving business.Show LinksReprise ActivewearFunctional Fabric FairReprise on KickstarterIG:repriseactivewearIG:@maryb612SponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Unlocking Shopify Flow: Automation Insights with Paul Nuschke & Matti PihlainenIn this bonus episode we dive deep into the world of Shopify Flow with two remarkable guests. Paul Nuschke, the Senior Product Lead at Shopify, and Matti Pihlainen, a successful merchant who implemented Flow at Full Cycle, join us to explore the power of automation in e-commerce.Episode Highlights:Introduction to Shopify Flow: What it is and how it can transform your business.Key features and recent updates in Shopify Flow.Matti Pihlainen's success story with Full Cycle.Practical applications and creative uses of Shopify Flow.Getting started with Shopify Flow: Tips and best practices.Troubleshooting common issues and maximizing Flow's potential.Future developments and exciting new features in Shopify Flow.About Paul Nuschke:Paul Nuschke is a leading figure at Shopify, responsible for the development and growth of Shopify Flow. With a passion for automation and efficiency, Paul has dedicated his career to creating tools that empower merchants to streamline their operations. Before joining Shopify, Paul had a diverse career in tech, contributing to several groundbreaking projects and innovations. His insights and expertise have made him a sought-after speaker and a respected voice in the e-commerce community.About Matti Pihlainen:Matti Pihlainen is a pioneering merchant and the owner of Full Cycle, a successful bike shop in Ottawa. Matti has creatively leveraged Shopify Flow to automate and optimize various aspects of his business, resulting in significant time savings and operational efficiency. His hands-on experience and innovative approach offer invaluable insights for other merchants looking to harness the power of Shopify Flow.Call to Action:If you enjoyed this episode, please review and subscribe for more insights into the world of e-commerce and Shopify. Don't forget to check out our previous episodes and follow our guests on social media for the latest updates and tips.Additional Resources:Shopify FlowPaul Nuschke on LinkedInFull CycleThe Unofficial Shopify Podcast

Also on YouTube: https://youtu.be/DcptOEqEACwJoin Kurt Elster, host of The Unofficial Shopify Podcast, as he sits down with Lawson Thalmann, CTO of Chalet Nursery, to discuss how they've transformed their family business with Shopify POS. Lawson shares insights into their journey from legacy systems to cutting-edge retail technology.Guest Background: Lawson Thalmann, CTO of Chalet Nursery, has been at the forefront of integrating technology into the family business. Started by his great-grandfather in 1917, Chalet Nursery is a local institution in Wilmette, Illinois. Lawson joined the business officially seven years ago, bringing a tech-savvy approach to retail operations. His first major project was moving their sales online with Shopify, a groundbreaking move for the garden center industry. Lawson's passion for innovation has kept Chalet Nursery ahead of the curve, from mobile POS systems to advanced UI extensions.Visit Chalet Nursery: chaletnursery.comShopify POS: shopify.com/pos

Although many of our episodes are urgent "do this now" type content to keep you on the front edge of this Marketing life, we also have episodes packed with timeless and true, evergreen content. To celebrate 200 episodes, we picked five such clips that you may have missed that we believe you will love to hear (and need to hear). You Will Hear, Ezra Firestone on How To Stop Overworking Molly Pittman and Kurt Elster on What Marketers Get Wrong With Storytelling John Grimshaw sharing one of his 8 Immutable Laws for Email Marketing Pepijn Hufen on where he would begin if he were starting over Gabby Bernstein and Molly Pittman on Overcoming Imposter Syndrome   FULL EPISODE LINKS Clip 1: Episode 148 https://smartmarketer.com/how-to-stop-over-working-and-why-with-ezra-firestone/ Clip 2: Episode 132, https://smartmarketer.com/is-it-the-market-or-is-it-your-marketing-with-kurt-elster-and-molly-pittman/ Clip 3: Episode 143, https://smartmarketer.com/the-8-immutable-laws-of-email-marketing-with-john-grimshaw-2/ Clip 4: Episode 166,  https://smartmarketer.com/a-solid-strategy-for-your-first-1000-in-facebook-ads/ Clip 5: Episode 120, https://smartmarketer.com/whats-holding-you-back-as-a-digital-entrepreneur-special-episode-with-gabby-bernstein/   TIME STAMPS "If you're an entrepreneur, your career is a relationship.  Your business is your relationship. It's a very intimate relationship. That relationship is revealing to you the unresolved parts of your shadow side that need to be". Gabby Bernstein 01:16 Thank you for your support. Here's what's coming up. 04:12 Ezra Firestone: How To Stop Overworking 07:26 Molly Pittman and Kurt Elster on Storytelling: Have you Learned the Basics yet? 13:10 John Grimshaw on How to Make Your Emails Stand Out in the Inbox. 20:24 Pepijn Hufen on A Strategy For Your First $1k As An Entrepreneur 27:21 Gabby Bernstein and Molly Pittman on How Personal Growth Allows You To Succeed 33:04 A Gentle Nudge From John Grimshaw   YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.  

Amandeep is a seasoned web development expert and entrepreneur with over 14 years of proven success in driving eCommerce innovation. As the founder of BigC Experts and Cronix, he excels in building high-performing teams and delivering complex web projects for businesses of all sizes. Amandeep's expertise spans the entire web development lifecycle, from strategic planning to flawless execution, ensuring client projects consistently exceed expectations. He is a trusted leader with a demonstrated ability to guide both small businesses and Fortune 100 companies through the complexities of the digital landscape.In This Conversation We Discuss: [00:46] Intro[01:46] Exploring SaaS trends with BigCommerce[02:40] Providing extensive BigCommerce training[04:13] Expanding the BigCommerce ecosystem[05:07] Understanding B2B functionality differences[06:31] Leveraging built-in tools for additional product costs[07:06] Comparing theme ecosystems: BigCommerce vs. Shopify[08:36] Using premium themes for easy store setup[09:05] Managing ssl and hosting with BigCommerce[10:14] Setting up payment gateways in bigcommerce[11:00] Exploring BigCommerce's default features[12:51] Simplifying tech stacks to save costs[15:34] Simplifying complex e-commerce setups[16:50] Avoiding unnecessary headless solutions[18:32] Manage Ecommerce data efficiently with BigCommerce[19:26] Reducing logins and documentation overhead[20:07] Setting expectations for replatforming projects[20:55] Considering URL strategies in platform selection[22:08] Preventing indexing issues during site migration[23:19] Establishing a comprehensive migration checklist[24:31] Fixing things right the first time[25:03] Challenges with B2B clients and data migration[25:44] Enhancing productivity with useful tools[26:44] Using AI in e-commerce data management[27:50] Automating SEO optimization with AI-powered tools[28:57] AI-driven solutions for B2B product discovery[29:26] A nuanced approach to platform selection[29:59] BigCommerce support and assistance from CronixResources:Subscribe to Honest Ecommerce on YoutubeFull service digital and eCommerce agency cronixweb.com/Find vetted expert BigCommerce developers & consultants bigcexperts.com/Follow Amandeep Singh linkedin.com/in/amandeepsinghvirdi/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

"It's just a hell of a lot easier to optimize a business than to start something from scratch."Also available on YouTube: https://youtu.be/tbVh1J1sOEQ​​Drew Sanocki has a knack for transforming struggling businesses into profitable ventures. In this episode of The Unofficial Shopify Podcast, host Kurt Elster taps into Drew's extensive experience to uncover the strategies that have driven his success. With over two decades in e-commerce, Drew shares why he often opts to buy businesses rather than starting from scratch. He reveals how this approach allows him to leverage existing assets and customer bases for quick wins and sustainable growth. Drew also gives listeners a peek into the key tactics that have helped him revive and profit from these acquisitions. If you're looking to shake up your marketing strategy or simply want a fresh perspective on growth, this conversation is for you.Show Linksnerdmarketing.compostpilot.comDrew SanockiSponsorsZipifyFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Introduction and Jimmy's Background(11:42) Early Days of The Normal Brand(15:51) Working with Family (22:09) Expansion Into Retail Stores(25:03) Benefits of Having Your Own Stores(32:25) Mistakes Made Along The Way(34:46) Culture and Core Values(39:34) Future Plans & Merchandising Strategy (42:28) Outro __Show Notes: Jimmy Sansone (LinkedIn): https://www.linkedin.com/in/jimmy-sansone-aa80b881/ The Normal Brand (Website): https://thenormalbrand.com/ The Normal Brand (Instagram):https://www.instagram.com/thenormalbrand/ Patrick Lencioni (LinkedIn): https://www.linkedin.com/in/patrick-lencioni-orghealth/ Working Genius: https://www.workinggenius.com/ Hudson Hawk: https://www.hudsonhawk.com/ Ryan Holiday: https://ryanholiday.net/ Supplement Superstore: https://supplementsuperstores.com/ 1st Phorm: https://1stphorm.com/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Intro(01:58) The State of eCommerce(12:39) Constructing a Healthy P&L(22:48) Would We Buy This Business? (38:38) The Importance of Focusing on Core Customers(43:29) LVMH: The Ultimate Luxury Company(48:44) Outro__Links: Jeremy Horowitz: https://www.linkedin.com/in/jeremyhorowitz1/ Let's Buy A Biz!: https://www.letsbuyabiz.xyz/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (07:54) Vertical Video for Sponsored Brand Video(15:43) Amazon's Facebook Integration (19:27) Prime Video Ads and Sponsored TV(31:33) Amazon Marketing Cloud (AMC) (39:22) AI's Role In Amazon Advertising (42:15) The Importance of Your Feedback(43:46) Outro __Links: Jeff Cohen: https://www.linkedin.com/in/jeffreycohen/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

In this episode, we're heading to the vibrant and bustling eCommerceFuel Live 2024 in New Orleans. Join me, Kurt Elster, for raw, unscripted conversations with some of the biggest names in eCommerce. Get ready to hear from Brett Curry of OMGcommerce, Elaine Eason at QuietLight, Eulalie Cook from Tadpull, Jimmy Kim of Sendlane, and the incredibly talented copywriter Lianna Patch. We'll also dive into insights with Taylor Holiday from Common Thread Collective, among other notable guests. This episode is all about getting to the heart of eCommerce - the unfiltered, real-world experiences and strategies from those who breathe life into this industry every day. So, tune in and get ready to absorb wisdom and stories that you won't find anywhere else.Highlights:Exclusive, unscripted interviews with eCommerce expertsA deep dive into the unpolished, real side of the eCommerce worldInsights and stories from top industry professionalsShow LinksECF LiveSponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction(04:11) Simple Modern's Founding Story(17:42) Demand Capture and Paid Ads(24:40) Building A Brand On Amazon(40:40) Transitioning To a 1P Seller on Amazon(46:23) Outro__Links: Kyle Fraughton: https://www.linkedin.com/in/jbryanporter/ Simple Modern: https://www.simplemodern.com/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (03:12) Lesson 1 - Where All Making It Up As We Go(06:58) Lesson 2 - You're Never Really Ready(09:19) Lesson 3 - Listen and Communicate Clearly In Multiple Ways(12:17) Lesson 4 - Admit When You're Wrong(14:39) Lesson 5 - You Might Want A Coach(19:39) Lesson 6 - Be All In(22:52) Outro __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (02:40) Kyle's Background (03:53) Authentic - The Word of the Year(05:55) Is UGC Dead? (10:51) The Digital Age Version of Word of Mouth(13:32) Strategies To Facilitate Word of Mouth(15:26) What Does A Good Ambassador Program Do?(16:16) Influencer Program vs. Ambassador Program(26:08) How To Set Up An Ambassador Program(34:50) Ambassadors and Ads(38:41) More About Get Roster(43:06) Outro__Links: Kyle Fraughton: https://www.linkedin.com/in/kylefraughton/ Roster: https://www.getroster.com/__Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Sean Frank (http://twitter.com/SeanEcom/) about what it takes to win as a DTC brand in 2024. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (01:18) The Operators Podcast (06:30) Ridge's Background(09:38) What To Expect For DTC Brands In 2024(16:08) What Does It Take To Win In 2024(25:13) What Channels Is Sean Most Excited For In 2024(30:15) How To Grow Profitably (38:52) Expanding Your Product Line(43:44) Outro__Links: Sean Frank: http://twitter.com/SeanEcom/ Ridge: https://ridge.com/ The Operators Podcast: https://podcasts.apple.com/us/podcast/operators/id1684446059__Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

One of the most highly regarded independent consultants in his industry, Kurt Elster is a Senior Ecommerce Consultant who helps Shopify merchants like Jay Leno's Garage uncover hidden profits in their websites through his ecommerce agency Ethercycle. With two million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast.In This Conversation We Discuss: [00:55] Intro[01:55] Compare platform to Shopify before migrating[02:51] Figure out why you want to migrate[03:45] New things acquired after migrating to Shopify[04:44] Migrating helps you reconsider and review things[05:26] Maximize migration & explore change opportunities[06:40] Prioritize customer service over minor details[08:42] Migration is doable, but never easy[10:38] Navigating Shopify data migration[12:37] The impact of design on migrating[14:26] Map out key considerations when migrating[16:21] Embrace change to get better results[17:21] Keep up and learn new tools and techniques[18:28] Make learning easier with efficient solutions[19:23] Overcome fear with secure data migration[22:19] Streamline unusual Shopify migration[24:54] The importance of thorough sample checks[25:23] Challenges in subscription & internationalization[26:25] Addressing backend processes [27:10] Navage Nose Cleaner's Shopify migration story[28:42] Wheel Wiz's Shopify migration story[29:37] Realities & considerations of a rush migration[30:45] Adams Polishes' migration story[31:47] Migration as a line item in a project[32:35] Modern Sprout's migration story[33:32] WordPress freedom VS Shopify constraints[34:43] Corresponding tasks & results of blogging[36:10] Shopify's unique ecosystem advantages[38:46] Telltale signs that it's time to move to Shopify[39:27] Migrating during redesign is the key[40:09] Leverage Shopify features to implement discounts[41:09] Learn more about Kurt ElsterResources:Subscribe to Honest Ecommerce on YoutubeEcommerce consultancy for Shopify merchants ethercycle.com/Follow Kurt Elster linkedin.com/in/kurtelster/Subscribe to Kurt Elster's newsletter kurtelster.com/Listen to Kurt Elster's podcast unofficialshopifypodcast.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode, Kurt Elster sits down with Vance, a crowdfunding expert, to explore the strategies behind successful Kickstarter campaigns. From understanding your target audience to refining your product presentation, Vance's advice is a goldmine for aspiring entrepreneurs. Whether you're new to crowdfunding or already running a Shopify store, this conversation will inspire you to take your ideas to the next level. Join the crowdfunding adventure now and learn the secrets to launching with confidence!Show LinksLaunch Accelerated Blueprint (Course by Vance)KickstarterIndiegogoCrowdfunderContent-Based Networking (Book by James Carbary)SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar's server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

As the year winds down, pumpkin spice aromas fill the air and holiday sales are everywhere. So, how do companies make the most of this bustling season? Molly Pittman, CEO of SmartMarketer, joins us to unravel the complexities of holiday marketing. She explains why the fourth quarter, or Q4, is both a golden opportunity and a challenging time for businesses. Molly walks us through a detailed plan that starts with pre-Black Friday strategies and goes all the way to New Year's resolutions. The key takeaway? With solid planning, focused efforts, and a touch of creativity, the holiday season can be extremely profitable for your business.Show LinksBrands and apps mentioned:Smart MarketerShopifyBoom!HooniganEasy Gift appShopify Product BundlesViral SweepSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar's server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

What's behind the profit margin? Kurt Elster and Thomas Gleeson take a reflective look at e-commerce, dissecting common mistakes and revealing the path to understanding real profits. It's a conversation about numbers, but also about strategy, innovation, and the road to success. A must-listen for those seeking clarity on calculating profits.Show LinksStore Hero - Unofficial Shopify Podcast listeners get a 20% discount and monthly calls for 3 months with the founders.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar's server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Today on the show, a deep dive into the ever-evolving world of chatbots. Kurt Elster sits down with Liziana Carter, navigating through the winding lanes of ManyChat's storied past, from its 24-hour glory days to its more restrained present. But beyond the tech, there's a bigger question: In a world racing towards automation, where does the human touch fit? And how do you strike the balance between the convenience of a bot and the nuance of a human? Plus, some sound advice for anyone wading into these digital waters. This is a story of technology, of change, and, most importantly, of finding the human in the machine.Show LinksGROW AILinkedInDialogflowKlaviyoSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar's server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Kurt Elster is the Co-founder and CEO of Ethercycle, an agency with a proven track record of creating web-optimization strategies for top brands like Jay Leno's Garage and HOONIGAN. As a senior e-commerce consultant and Shopify expert, Kurt helps merchants boost website sales. Kurt is also the host of The Unofficial Shopify Podcast, which explores tales of e-commerce entrepreneurship with a focus on Shopify. The show has over two million plays and features industry experts like Shopify's President, Harley Finkelstein. In this episode… In today's online shopping landscape, a user-friendly website is an integral factor of an e-commerce business' chances of success. An appealing, well-optimized, and functional website attracts more visitors – and, ultimately, more sales. How can you improve your site's user experience, navigation, and interactivity to boost traffic?  eCommerce expert Kurt Elster emphasizes the importance of an intuitive website design. Removing any roadblocks from your prospects' paths through split testing, web optimization, and other advanced marketing tactics can maximize conversion rates.  In this episode of the Up Arrow Podcast, William Harris welcomes Kurt Elster, Founder of Ethercycle and host of The Unofficial Shopify Podcast, to explore trends in e-commerce website design. Kurt shares his journey from a WordPress developer to an e-commerce consultant and how he started Ethercycle. He also identifies common design mistakes and provides tips for website optimization.

Are you tired of all the hassle and headache that comes with crowdfunding platforms like Kickstarter and Indiegogo?If so, then you'll love this simple method for crowdfunding on your own Shopify website! This method is easy to use and doesn't require any special skills or knowledge. So if you're looking for a way to get your project funded without all the hassle, then this is the way to do it!Hire Our Expert Team To Launch And/Or Scale Your E-Commerce Product Brand ➡️ https://launchandscale.co/apply=============About Kurt Elster:============One of the most highly regarded independent consultants in his industry, Kurt Elster is a Senior Ecommerce Consultant who helps Shopify merchants like Jay Leno's Garage uncover hidden profits in their websites through his e-commerce agency Ethercycle. With two million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast.Get the Crowdfunder Shopify App: https://apps.shopify.com/crowdfunder-...

We discuss a range of topics from technical problem-solving to the impact of AI and automation. We explore how to enhance your ecommerce business with alternative strategies such as live shopping, and Shopify's new performance-boosting URL change. We also dive into the use of Chat GPT for writing and the importance of domain names in the present-day landscape. Tune in to gain insights on how to improve your online store and stay up-to-date with the latest ecommerce trends.TIMESTAMPS[00:04:46] Exploring the relevance of.com domain names[00:15:00] Shopify Changing URL Strategy for Faster Loading[00:21:53] ChatGPT struggles to accurately determine month-end dates[00:25:47] Uncovering the Syntax of ChatGPT[00:31:57] Facebook's New Shopping Rules[00:37:18] Unconventional E-commerce StrategiesShow LinksShopify's Free Domain Name Generator & IdeasICANNShopify: Changes to Asset URLsChatGPTJasperTechCrunch: Instagram and Facebook will force their checkout experience on Shops soonPostPilotSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

E-commerce marketing can be a challenging and competitive space, and businesses are always looking for new ways to stand out and drive sales. In this podcast, we’ll be talking with Kurt Elster, an expert in e-commerce marketing, about how businesses can use ChatGPT to improve their marketing efforts. Kurt has extensive experience in the world…

On this episode of The Unofficial Shopify Podcast, Kurt Elster speaks to Jeremy Bradley, the founder of Happy Bulge Swim Co. Jeremy started his company in April 2019 and by August 2020 was pivoting to e-commerce due to global shutdowns cancelling events. With tongue-in-cheek puns and wordplay, Jeremy recounts his journey from radio host in Hollywood, to bestselling author, and now successful clothing business owner. He shares strategies for success such as appreciation for customers and content creation with focus on seasonality and being reactive. Other topics discussed include customer conversions, creativity and experimentation, understanding one's audience, and more. Tune into this episode to get all the details about Jeremy's journey with Happy Bulge!Show LinksHappy Bulge Swim co.Buff Boy Brewing Co.@happybulgeSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Join host Kurt Elster and his guest, Dr. Patrick Rynne, for an episode of The Unofficial Shopify Podcast. Dr. Rynne is the founder of Waterlust—a brand that creates “advocate apparel” like UV-protective leggings and rash guards. Plus, their collaboration with SpongeBob SquarePants celebrates Paramount's sustainability efforts while honoring Stephen Hillenberg's legacy as a marine science educator. Hear what Dr. Rynne has to say about sustainable fashion, incremental improvement approaches, product traceability and carbon neutrality. Find out why transparency and customer education are so important to Waterlust—and how they use Shopify to empower their mission. Tune into this inspiring episode now.Show LinksWaterlustEco EncloseShopify Planet appSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Listen in as Kurt Elster catches up with Brian De Groodt about his inspiring journey creating an innovative line of personalized custom cycling components for cyclists all around the world. Hear the story of how Dispatch was born after an investment in a bicycle frame manufacturer (Siren Bicycles) and get tips on key strategies that this solo founder uses.Show Linksdispatch.bike use code TECHNASTY15SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

What's the Common Thread Among Successful Brands In 2023? You'll find out in this episode with the Entrepreneur behind The Unofficial Shopify Podcast. Kurt Elster talks with Molly Pittman about the unorthodox marketing strategies that set winners apart from the rest. You'll hear his thoughts on the industry, the most critical skills (and practices) for successful marketers today, the keys to storytelling, and more.  "If everybody could do storytelling easily, then anyone could write a script for a TV show, movie, book, whatever. It's tough, and it gets tougher when it's not fiction". Kurt Elster YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Kurt Elster, https://kurtelster.com Molly Pittman, https://mollypittman.com More Episodes, https://smartmarketer.com/blog/?cat=podcasts.

Shopify Expert Kurt Elster joins me today to tell us how to keep that holiday momentum going in January and February. Think it's time to take a break and let your business breathe? Kurt says that's the worst thing to do, and offers some alternatives. Follow Us on InstagramFollow Tony on TwitterFollow Kurt on TwitterSign up for Kurt's NewsletterCheck out The Unofficial Shopify PodcastTry Privy for FREE Today

Today I have my long-time friend Kurt Elster on the show. Kurt is the host of The Unofficial Shopify Podcast and a Shopify store consultant. As part of his job, he often runs split tests for his clients. And over the years, he’s amassed many counterintuitive strategies that can grow your sales. Some of these make no sense but they work. Enjoy the episode! What You’ll Learn How to improve and grow your Shopify Store sales Counterintuitive learnings from running many split tests How to launch your own split tests for your store Other Resources And Books Ethercycle Unofficial Shopify […] The post 428: Counterintuitive Strategies (Which Make No Sense) That Can Grow Your Sales With Kurt Elster appeared first on MyWifeQuitHerJob.com.