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Latest episodes from Up Your Marketing!

UYM_110 – Don’t Waste Your Money On Discount Certificates

Play Episode Listen Later Jan 25, 2019 7:11


Your business can sell certificates through Groupon or similar discounters, but if you aren't capturing the contact info of these new visitors, you're digging your own grave. 7 min 12 sec

UYM_109 – The Most Important Aspect Of Customer Service

Play Episode Listen Later Jan 23, 2019 8:29


WARNING: Swear words ahead! Customer service is the thread woven throughout marketing, sales, and your entire business. But, you can control the customer interaction. Three things you should do for your business - Teach your staff, and yourself, how to provide a superior customer interactionGive staff a place away from customers so they can ventSet up "secret shopper" interactions, and used recorded audio/video to teach 8 min 29 sec

UYM_108 – Micromedia Sponsorship

Play Episode Listen Later Jan 18, 2019 6:12


If you've got an editorial medium of some sort where you stay in touch with clients and prospects - and you should, you know - you'll need a sponsor or two. Your own products and services should be your biggest sponsors. Don't throw your customers into the arms of another company! 6 min 13 sec

UYM_107 – Engagement Process

Play Episode Listen Later Jan 16, 2019 7:38


You need a logical process to engage with people. A step-by-step system to engage with prospects and move them into and through your sales process. 7 min 38 sec

UYM_106 – Art Sobczak – Smart Calling

Play Episode Listen Later Jan 11, 2019 47:36


We interview Art Sobczak, author of the book Smart Calling. It's all about how to market and sell products & services by using the phone. Art's totally against cold calling, which is why he teaches techniques he calls Smart Calling. It's a very informative interview! Art also has a number of free and nearly-free things to offer our listeners. First, visit his main site for articles and a free ebook - 501 Sales Tips - http://SmartCalling.com You can also grab a copy of his book and pay only for shipping! Visit FreeSalesBook.com . He's also got his own podcast. For those episodes, visit TheArtOfSales.com 47 min 36 sec

art sales tips art sobczak smart calling
UYM_105 – Old School Promo

Play Episode Listen Later Jan 9, 2019 7:30


Today we talk about a promo we're running for the oldest traditional martial arts school in the market. The promo consists of 5 x 7 inch ads taped near the mailboxes of apartment complexes within a mile of the street the martial arts school is on. It follows a six-step logical system: Identify your target marketAddress WIFM - What's In it For Me - by offering to eliminate pain or add pleasureConnect via emailGive firstTrack & Measure everythingMake your offerEvaluate your results 7 min 31 sec

UYM_104 – 1 Year Anniversary

Play Episode Listen Later Nov 16, 2018 7:32


52 weeks at 2 episodes a week - that's a full year of the Up Your Marketing Podcast.  I give you a behind-the-scenes look at how the podcast came about, and some of the tribulations I've had following my own action items. 7 min 32 sec

UYM_103 – Using Video In Marketing

Play Episode Listen Later Nov 14, 2018 10:25


It's very easy to add video into your marketing mix.  I talk about a few of the points you want to keep in mind. 10 min 26 sec

UYM_102 – Make Them The Hero

Play Episode Listen Later Nov 9, 2018 8:41


I've told you before, you need to put out press releases on a regular basis.  But don't feature yourself - make one of your clients the hero of each new press release! 8 min 41 sec

UYM_101 – Questions & Requests

Play Episode Listen Later Nov 7, 2018 6:17


Businesswoman raising hand during meeting in office Two action items for this episode: 1) Send in the questions you want answers for and 2) Send in requests for topics you want covered in the shows next year. 6 min 17 sec

UYM_100 – Jill Brennan Harbren Marketing

Play Episode Listen Later Nov 2, 2018 26:21


Today we're talking with Jill Brennan, author of Get Smarter Marketing: The Small Business Owner's Guide To Building A Savvy Business. Contact her via her website - Harbren.com Master classes: InvisibleToTrusted.com Blog post: How to share your story in a way that doesn't suck 26 min 21 sec

jill brennan harbren marketing
UYM_099 – Take The First Action

Play Episode Listen Later Oct 31, 2018 8:12


We're nearly 100 episodes into this podcast.  If you haven't done it yet, you need to take an action to make your marketing - your business, your LIFE - better. 8 min 12 sec

UYM_098 – Recognized Expert Status In Detail

Play Episode Listen Later Oct 26, 2018 15:48


We use a plumber to help explain the web we're creating to make businesses more successful with RecEx Status. 15 min 48 sec

UYM_097 – Promos We’re Running

Play Episode Listen Later Oct 24, 2018 16:24


Some info about the promotions that Agile' has run lately, and will be running through the end of the year. 16 min 24 sec

UYM_096 Holiday Marketing Pt 2

Play Episode Listen Later Oct 19, 2018 7:03


We announce the winners of our giveaway, plus, I've got a link to some interesting holidays for your marketing efforts in 2019. http://bit.ly/2S1RgK0 7 min 03 sec

UYM_095 – Holiday Marketing

Play Episode Listen Later Oct 17, 2018 10:54


It's not too early to start planning for next year's marketing efforts.  Here's a great planner for 2019 - https://amzn.to/2Cn7DeU 10 min 54 sec

UYM_092 – Info Product Chargebacks

Play Episode Listen Later Oct 5, 2018 8:42


If you're selling an info or knowledge product, then you've probably experienced chargeback frustration.  Here are 4 points that might help calm those frustrations. 8 min 42 sec

UYM_091 – Drawing Announcement

Play Episode Listen Later Oct 3, 2018 6:52


fbq('track', 'ViewContent'); Almost a year's wort of episodes, so we're having a drawing.  Enter and pass it on! https://upyourmarketing.net/drawing 6 min 52 sec

UYM_090 – Doren Aldana True Trust Marketing

Play Episode Listen Later Sep 28, 2018 31:32


We're interviewing Doren Aldana who has a lot to say about testimonials and referrals.  You don't just have to sit back and wait for them! He created a free kit for UYM listeners.  Visit: mytestimonialengine.com/scott 31 min 32 sec

doren aldana true trust marketing
UYM_089 – Testimonials RecEx And Referrals

Play Episode Listen Later Sep 26, 2018 11:34


You need testimonials!  They lead directly to Recognized Expert Status.  We also talk about building a referral system into your business. 11 min 34 sec

UYM_088 – 7 Recognized Expert Action Items

Play Episode Listen Later Sep 21, 2018 9:40


We cover the seven essential action steps to get your RecEx Status kickstarted.  Grab a pen and paper, and get going! 9 min 40 sec

UYM_087 – 5 Recognized Expert Principles

Play Episode Listen Later Sep 19, 2018 23:48


We're talking about the five main principles behind building Recognized Expert Status.  Listen in to find out what they are! 23 min 49 sec

UYM_086 – Lauren Wallett Malva Academy

Play Episode Listen Later Sep 14, 2018 30:14


We get some great advice from Lauren about connecting over social media through narrative - that is, stories! See ILoveMalva.com for more from Lauren. 30 min 14 sec

UYM_085 – UYM FB Ad Case Study

Play Episode Listen Later Sep 12, 2018 10:21


After we ran an ad for a client, we figured "Why not?"  SO we ran one for the Up Your Marketing Podcast.  We spent a little money, generated some data, and here's our report on what happened.  It's not scary, it's not expensive.  Try it! 10 min 21 sec

UYM_083 – Facebook To YouTube Case Study

Play Episode Listen Later Sep 5, 2018 12:05


A case study of a tiny promotion we did for a client a couple weeks back.  They wanted to promote a YouTube video on Facebook.  How'd they do?  Listen to find out. 12 min 6 sec

UYM_082 – Cat G Design

Play Episode Listen Later Aug 31, 2018 27:14


A little different show.  We talk to first-time entrepreneur Cat about her small jewelry design & crafting biz.  She's not so different than a lot of folks running their own companies! 27 min 14 sec https://www.catgdesign.com/

UYM_081 – Planning Your Promotion 01

Play Episode Listen Later Aug 29, 2018 7:48


If you're going to run an ad, or have some other type of promotional event, you need to have an idea why you're doing it, what you expect to happen, and how to figure it all out.  You need a plan. 7 min 48 sec

UYM_080 – You Need Lots Of Landing Pages

Play Episode Listen Later Aug 22, 2018 10:04


You need a page on your website that addresses exactly the concerns of the person who is visiting.  You need a lot of landing pages! 10 min 4 sec

UYM_079 – 6 Tips For Creating Content

Play Episode Listen Later Aug 17, 2018 4:56


Here they are - six quick tips for creating content that will get you noticed by your prospects, peers, industry and the media. And here's a link to the six graphics: http://bit.ly/2KS118U 4 min 56 sec

UYM_078 – Make Mine A Double

Play Episode Listen Later Aug 15, 2018 5:49


Double opt-in, that is.  Here's a quick explanation as to why. 5 min 49 sec

UYM_077 – Zombie Chow

Play Episode Listen Later Aug 10, 2018 6:43


I made a comment about not buying logo'd promotional products.  Here's a brief rationale why. 6 min 44 sec

UYM_076 – Following A Bad Plan Explained

Play Episode Listen Later Aug 8, 2018 5:55


I made a comment on social media last week, and I didn't explain myself well enough.  So here I am, hat in hand, to try to tell you all what I meant. 5 min 55 sec

UYM_075 – Have Fun & Reward People

Play Episode Listen Later Aug 3, 2018 8:44


Don't be afraid to have fun with your next marketing effort.  Reward your target audience, as well as your employees and volunteers, with small, cheap gimmees. 8 min 45 sec

UYM_074 – The Last Thing You Should Do

Play Episode Listen Later Jul 25, 2018 12:39


Want a chance to get ticked at me?  Well, listen to this episode!  I talk about advertising - the last thing you should do, and I mean that literally. 12 min 39 sec

UYM_073 – We Accept Competitors Coupons

Play Episode Listen Later Jul 20, 2018 11:05


We talk about all the reasons you should start a couponing program for your business, regardless of what you do.  From the worst reason, to the very best reason.  Two quick actions for you to take right now! Get your F R E E couponing sign at this link. Need help with setting up an email list?  Contact me at Scott@AgileMarketingServices.com 11 min 5 sec

UYM_072 – Build Relationships To Influence Feelings

Play Episode Listen Later Jul 18, 2018 8:58


I tell you a terrible story about myself.  It's like a traffic accident - you'll want to take a good look.  Trust me, it has to do with the message in this episode. 8 min 58 sec

UYM_071 – 6 Clarifications For C-Nap Plans

Play Episode Listen Later Jul 13, 2018 9:32


We've gotten a number of questions regarding the Cocktail Napkin Plans.  I try to make things clearer for you in this episode.  Make sure you listen for point #6 - "The C-Nap Charts & Graphs Card." 9 min 32 sec

UYM_070 – Our 80/20 Principle

Play Episode Listen Later Jul 11, 2018 6:26


We spend a few minutes answering a question today about how Agile' Marketing Services works with our consulting services.  It's a variation of the 80/20 principle.  Take a listen! 6 min 27 sec

UYM_069 – Emotionally Persuasive Marketing Messages

Play Episode Listen Later Jul 6, 2018 15:43


We take all of Crimmins' 7 Secrets and craft a compelling marketing message.  You can use this example to build your own message that gives a gut punch to your target market! Get the book here: https://amzn.to/2I722s4 15 min 43 sec

UYM_068 – Persuasion Secrets 6 & 7

Play Episode Listen Later Jun 29, 2018 6:29


Our last two persuasion secrets from the 7 Secrets of Persuasion.  #6 is to Create Experience With Expectation.  #7 is to Add A Little Art. Next episode, we put them all together and make a very persuasive message.  Get the book here: https://amzn.to/2I722s4 6 min 29 sec

UYM_067 – Unearth & Feelings

Play Episode Listen Later Jun 27, 2018 6:38


Still talking about the 7 Secrets of Persuasion by James Crimmins.  This episode we discuss Secret #4: Never Ask, Unearth - and Secret #5: Focus On Feelings, Not Facts.  We've got a couple very effective action items today as well! Get the book here: https://amzn.to/2I722s4 6 min 39 sec

UYM_066 – Persuasion Secrets 2 & 3

Play Episode Listen Later Jun 22, 2018 7:01


The next couple weeks, we'll be talking about the points, or secrets, James Crimmins Ph.D. outlines in his book - the 7 Secrets of Persuasion.  Today, we give you tips and action items for secrets #2 & 3 - Change the act, not the attitude and Don't try to change desires - fulfill them! Get the book here: https://amzn.to/2I722s4 7 min 1 sec

UYM_065 – Persuasion #1 Lizard Brain

Play Episode Listen Later Jun 20, 2018 8:36


The next couple weeks, we'll be talking about the points, or secrets, James Crimmins Ph.D. outlines in his book - the 7 Secrets of Persuasion.  First, we define both marketing and persuasion.  Then we talk about his first secret: talking to the "lizard brain" in your target audience. Get the book here: https://amzn.to/2I722s4 8 min 36 sec

UYM_064 – Jenn From Mixtus Media

Play Episode Listen Later Jun 15, 2018 60:17


Mixtus Media specializes in book marketing and working with authors - from NT Times best sellers to those folks who self publish.  We get some serious info on how and when to handle your marketing efforts. And, Jenn has some freebies for us! LINKS TO LEAD MAGNETS/FREEBIES: Answers for Authors: 5 Actionable Steps to Intentionally Grow Your Audience: https://www.mixtusmedia.com/answersforauthors How Authors Can Quickly Find 1,000 New Readers Using Instagram: https://www.mixtusmedia.com/free-download WEBSITE:    https://www.mixtusmedia.com 60 min 17 sec

UYM_063 – Polish Your Process

Play Episode Listen Later Jun 13, 2018 7:50


Constantly keep refining the systems you use to make them as sharp and effective as possible. 7 min 50 sec

UYM_062 – Retain Customer For Maximum Profit

Play Episode Listen Later Jun 8, 2018 9:26


Bringing new customers in the door all the time costs a lot of time and money.  You need systems in place that quickly move people from "newbie" to "old friend." 9 min 26 sec

UYM_061 – Tailor Your Media Releases

Play Episode Listen Later Jun 6, 2018 9:31


Not all media outlets are interested in the same aspect of your company.  You may have to emphasize certain aspects of your media release for each outlet.  Remember - this is marketing to target audiences! 9 min 31 sec

UYM_059 – Presenting Your Results

Play Episode Listen Later May 30, 2018 8:35


Even if you're just trying to understand the results of your own measurements, it's always a great idea to output the results in different formats - written, spoken, infographics, etc - so that people who learn in different ways can absorb it. 8 min 35 sec

UYM_058 – Track Your Actions

Play Episode Listen Later May 25, 2018 8:15


After you set your goals, it's just as important to track and measure the activities/tactics/techniques you use to chase them, as it is to track the results of those tactics. 8 min 15 sec

UYM_057 – Measuring In Marketing

Play Episode Listen Later May 23, 2018 15:34


For the next few episodes, we'll be discussing measuring your marketing efforts.  In order to know where you're going, you need to know where you are now.  Don't worry, we're taking baby steps! 15 min 35 sec

UYM_056 – Shirley George Frazier

Play Episode Listen Later May 18, 2018 42:33


We're speaking today with Shirley George Frazier - the woman who literally wrote the book on the gift basket industry.  But Shirley has so much more to offer!  She consults with entrepreneurs and small business people, and has a lot of hard-won advice to offer. After you listen to the episode, visit her website at - ShirleySpeaks.com or email her now at Shirley@ShirleySpeaks.com 42 min 33 sec

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