Podcasts about marketing services

Study and process of soliciting customers

  • 239PODCASTS
  • 519EPISODES
  • 29mAVG DURATION
  • 1WEEKLY EPISODE
  • Jun 24, 2025LATEST
marketing services

POPULARITY

20172018201920202021202220232024


Best podcasts about marketing services

Latest podcast episodes about marketing services

Reality Escape Pod
S9E11: Top Takeaways from 100 Episodes of REPOD

Reality Escape Pod

Play Episode Listen Later Jun 24, 2025 74:22


" Challenging yourself is how you produce growth in your own life." Countless late nights, occasional tears, and many great conversations later, we did it. We made it to 100 episodes of REPOD! We've had so many incredible guests come on the show, fully willing to share the secret sauce to their success. These guests have been a treasure trove of creative inspiration. From discussing how to create immersive sets, to tricks for directing a player's attention, from how to effectively market your business to creating puzzles, our guests didn't gatekeep or pull their punches. To celebrate, we're taking a look back through the archives and picking some noteworthy clips. These were all things our guests said that really resonated with us – personally, professionally, or on a creative level. Each of these clips fundamentally changed how we think about something. Maybe it gave us a new perspective on leadership, like Elan Lee's clip about "other people's work." Or perhaps it was Christine Barger going against industry norms by allowing filming in her escape room. Others were more philosophical, like Alexander Gierholz's musings on the dissonance of escapism. Many of these clips helped shape the way we think about immersive design, such as Linda Klein talking about "experiential mixers" or Tommy Honton's "adrenaline map." It's been an amazing 100 episodes of Reality Escape Pod. I hope our guests have also inspired you in your creative journey. And if they did, we'd love to hear about it. Let us know if there's anything we missed that especially resonated with you. Thank you all for listening and for all your support!   Episode Sponsors Thank you to our sponsors: Weldwood Marketing, Buzzshot, COGS by Clockwork Dog, and Patreon supporters like you.    Weldwood Marketing Maximize your online presence with Weldwood Marketing. It's a one-stop shop for digital marketing—specializing in web design, SEO, online ads, and best business practices. They can even manage all your integrations so you can track the customer journey from clicking on an ad to booking your game. Let Weldwood help unlock more money for your business. Special offer exclusively for REPOD listeners: Weldwood rarely offers discounts, but they did for us. REPOD listeners get 15% off Marketing Services for the first 3 months, PLUS $750 off escape room websites. Schedule your Discovery Call and mention REPOD in the notes! Visit weldwoodmarketing.com/repod to learn more about this exclusive offer.   Buzzshot Buzzshot is Escape Room Software, Powering Business Growth, Player Marketing, and improving the Customer Experience. They offer an assortment of pre and post game features including robust waiver management, branded team photos, and streamlined review management for Yelp, TripAdvisor, Google Reviews, and Morty. Buzzshot now has integration with the other REPOD sponsors: Morty and COGS. Special Offer for REPOD Listeners: REPOD listeners get an extended 21-day free trial plus 20% off your first 3 months, with no set-up fees or hidden charges. Visit buzzshot.com/repod to learn more about this exclusive offer.   COGS COGS by Clockwork Dog is an easy to use software/ hardware platform for running interactive events, including escape rooms, and other immersive experiences. They have plug & play hardware that seamlessly integrates with their software so you can create a show with lighting and sound cues without having to write a single line of code. Map all kinds of inputs to outputs by building up simple logic steps which determine what you want to happen and when. Special Offer for REPOD Listeners: REPOD listeners can get the COGS Starter Set for only $130 + free shipping to the USA. This bundle is usually valued at $257. You can learn more and purchase your Starter Set at cogs.show. Use code REPOD at checkout.   Become a Patron Today! Supporitng us on Patreon helps to fund our work, pay our team, and it grants you access to an incredible library of bonus content including:  The REPOD Bonus Show The Spoilers Club The Travelogue Series Thank you to all of our ongoing supporters

Body Bangin'
How Two Shop Owners Changed Collision Repair | Ep #123

Body Bangin'

Play Episode Listen Later Jun 24, 2025 54:26


In this powerful episode, Micki Woods is joined by Jeff Butler and Justin Lewis—two shop owners who fought for years to protect collision shops and consumers alike, and won.They helped pass a groundbreaking Right to Appraisal (RTA) bill in Washington, and they're here to share what every shop owner needs to know about it—and how to take action in your own state.Here's what you'll learn:✅ What RTA Actually Is: Why it matters, how it works, and why most shops are still misunderstanding it.✅ Why WA Had to Step Up: How insurers were writing RTA out of policies—and how Jeff and Justin fought to make it mandatory.✅ “Competent Appraiser” Defined: What that term really means (and why a boat damage appraiser has no business near a Tesla claim).✅ What Shops Can Do Now: Whether you're in WA or not, here's how to educate customers, document better, and fight smarter—not harder.If you've ever been short-paid, ignored by insurance, or frustrated with the lack of leverage, this episode is a must-listen.

Reality Escape Pod
S9E10: Untangling Quantum Mechanics - Paul Kwiat of LabEscape

Reality Escape Pod

Play Episode Listen Later Jun 17, 2025 68:17


"It's the first science-based escape room." If you ask an escape room enthusiast about entanglement puzzles, what likely springs to mind are those intertwined, bent metal nails that you need to separate. However, for Paul Kwiat, an entanglement puzzle is something else completely. Professor Kwiat is an acclaimed physicist, specializing in quantum physics, including quantum entanglement, along with quantum cryptography, dense-coding, quantum teleportation, entanglement distillation, and most recently, optical quantum gates. Phew! But what's a physicist doing on REPOD? Besides his many other accomplishments, Professor Kwiat has also created LabEscape, the first science-based escape room. Most of the puzzles in his games are built on different science phenomena such as magnetism, thermodynamics, and polarization. Many of these are rather advanced principles that would be taught at a college-level course. These are not games for kids! Professor Kwiat explains that he had three goals when creating his escape room. One—to show that science can be both relevant and accessible. Two—to show that these scientific effects are aesthetically beautiful. Three—that science is fun! His love of science and physics is certainly infectious. We couldn't resist the opportunity to chat about quantum mechanics, including quantum computers, and cryptography. I truly appreciated that he took the time to explain all these principles to us, even if it meant crushing my romantic notions of how quantum entanglement works. This episode is a bit different, but I think you'll certainly learn something.   Episode Sponsors Thank you to our sponsors: Weldwood Marketing, Buzzshot, COGS by Clockwork Dog, and Patreon supporters like you.    Weldwood Marketing Maximize your online presence with Weldwood Marketing. It's a one-stop shop for digital marketing—specializing in web design, SEO, online ads, and best business practices. They can even manage all your integrations so you can track the customer journey from clicking on an ad to booking your game. Let Weldwood help unlock more money for your business. Special offer exclusively for REPOD listeners: Weldwood rarely offers discounts, but they did for us. REPOD listeners get 15% off Marketing Services for the first 3 months, PLUS $750 off escape room websites. Schedule your Discovery Call and mention REPOD in the notes! Visit weldwoodmarketing.com/repod to learn more about this exclusive offer.   Buzzshot Buzzshot is Escape Room Software, Powering Business Growth, Player Marketing, and improving the Customer Experience. They offer an assortment of pre and post game features including robust waiver management, branded team photos, and streamlined review management for Yelp, TripAdvisor, Google Reviews, and Morty. Buzzshot now has integration with the other REPOD sponsors: Morty and COGS. Special Offer for REPOD Listeners: REPOD listeners get an extended 21-day free trial plus 20% off your first 3 months, with no set-up fees or hidden charges. Visit buzzshot.com/repod to learn more about this exclusive offer.   COGS COGS by Clockwork Dog is an easy to use software/ hardware platform for running interactive events, including escape rooms, and other immersive experiences. They have plug & play hardware that seamlessly integrates with their software so you can create a show with lighting and sound cues without having to write a single line of code. Map all kinds of inputs to outputs by building up simple logic steps which determine what you want to happen and when. Special Offer for REPOD Listeners: REPOD listeners can get the COGS Starter Set for only $130 + free shipping to the USA. This bundle is usually valued at $257. You can learn more and purchase your Starter Set at cogs.show. Use code REPOD at checkout.   Become a Patron Today! Supporitng us on Patreon helps to fund our work, pay our team, and it grants you access to an incredible library of bonus content including:  The REPOD Bonus Show The Spoilers Club The Travelogue Series Thank you to all of our ongoing supporters

Reality Escape Pod
S9E9: Ye Olden Days of Escape Rooms with Amanda Harris

Reality Escape Pod

Play Episode Listen Later Jun 10, 2025 64:42


"It was like a laser tag basement with Party City decorations." Escape rooms? What are those? Well, it says here that you're locked in a room, and if you can't solve the puzzles fast enough, a zombie will get you! According to Trip Advisor, it's the top rated activity in the city. The year is 2014. Amanda Harris has just discovered her first escape room... and her life was changed forever. Since that fateful day, she has gone on to play well over 1,700 escape rooms. She is currently one of the most experienced escape room players in the country, if not the world. Amanda joins us to talk about the escape room era of yore, when most rooms were festooned with cheap locks and even cheaper furniture. The puzzles were mostly bad, and many of the games were created and run by slightly sadistic gamemasters who guarded hints like dragons sitting on their hoards. Yet she played game after game after game. Despite how terrible many of the early escape rooms were, she still loved them, and played as many as she could find. Indeed, even finding the games themselves was a challenge back then, let alone finding the gems. Those few gems, however, were absolutely incredible. That's a large part of the reason why David and Lisa created Room Escape Artist all those years ago. Tune in to this episode to hear David and Amanda reminisce about the bad old days and trade war stories about "the early days of  completely bananas, insane escape rooms."     Episode Sponsors Thank you to our sponsors: Weldwood Marketing, Buzzshot, COGS by Clockwork Dog, and Patreon supporters like you.    Weldwood Marketing Maximize your online presence with Weldwood Marketing. It's a one-stop shop for digital marketing—specializing in web design, SEO, online ads, and best business practices. They can even manage all your integrations so you can track the customer journey from clicking on an ad to booking your game. Let Weldwood help unlock more money for your business. Special offer exclusively for REPOD listeners: Weldwood rarely offers discounts, but they did for us. REPOD listeners get 15% off Marketing Services for the first 3 months, PLUS $750 off escape room websites. Schedule your Discovery Call and mention REPOD in the notes! Visit weldwoodmarketing.com/repod to learn more about this exclusive offer.   Buzzshot Buzzshot is Escape Room Software, Powering Business Growth, Player Marketing, and improving the Customer Experience. They offer an assortment of pre and post game features including robust waiver management, branded team photos, and streamlined review management for Yelp, TripAdvisor, Google Reviews, and Morty. Buzzshot now has integration with the other REPOD sponsors: Morty and COGS. Special Offer for REPOD Listeners: REPOD listeners get an extended 21-day free trial plus 20% off your first 3 months, with no set-up fees or hidden charges. Visit buzzshot.com/repod to learn more about this exclusive offer.   COGS COGS by Clockwork Dog is an easy to use software/ hardware platform for running interactive events, including escape rooms, and other immersive experiences. They have plug & play hardware that seamlessly integrates with their software so you can create a show with lighting and sound cues without having to write a single line of code. Map all kinds of inputs to outputs by building up simple logic steps which determine what you want to happen and when. Special Offer for REPOD Listeners: REPOD listeners can get the COGS Starter Set for only $130 + free shipping to the USA. This bundle is usually valued at $257. You can learn more and purchase your Starter Set at cogs.show. Use code REPOD at checkout.   Become a Patron Today! Supporitng us on Patreon helps to fund our work, pay our team, and it grants you access to an incredible library of bonus content including:  The REPOD Bonus Show The Spoilers Club The Travelogue Series Thank you to all of our ongoing supporters

Body Bangin'
4 Day Work Week at Auto Body Shops | Ep #122

Body Bangin'

Play Episode Listen Later Jun 10, 2025 33:15


In this value-packed episode, Micki Woods sits down with Kena Dacus, co-owner of Dacus Auto Body & Collision Repair, to uncover real-world strategies for shop owners who are ready to grow smarter, not harder in the collision repair industry.Here's what you'll learn: ✅ Insurance Headaches: Why getting paid for proper repairs (like safety inspections) feels impossible, and how Kena's team manages the pushback. ✅ Towing Business Truths: The real cost of adding towing services, the risks you need to know, and why it's a completely different business model from collision repair. ✅ The 4-Day Work Week Experiment: How moving to a 4-day production schedule improved efficiency, reduced burnout, and became a game-changing recruiting tool for Kena's shop. ✅ Why Industry Involvement is Non-Negotiable: Kena shares how getting involved in industry groups, trade shows, and learning from other shop owners unlocked massive growth—and why you can't afford to stay on the sidelines.If you're an independent shop owner feeling the pressure of insurer challenges, consolidation, and keeping your team happy while growing profitably—this episode is a must-listen.

Reality Escape Pod
S9E8: The Rise of the Golden Idol

Reality Escape Pod

Play Episode Listen Later Jun 3, 2025 53:44


"Once it clicks, you have sweet epiphany." In the dingy dark hallway of an asylum or prison, two men are struggling in a battle of life or death. One man is writhing on the ground while the other has something wrapped around his throat. The art is captivating and gothic, verging on grotesque, and they're animated in an unsettling way. The movement suggests a moment caught in time. We, as investigators, are tasked with uncovering the sequence of events behind this story. The Rise of the Golden Idol is a mystery-solving, narrative-driven game, and the gameplay truly makes the players feel like detectives investigating the scene of a crime. You hear from suspects, examine the evidence and search crime scenes for clues. The story itself is twisty and fantastical, and feels almost impossible to solve at first until you start pulling at threads. There is a deep satisfaction to solving the puzzles and creating order from the chaos. Brothers Andrejs Klavins and Ernests Klavins of Color Gray Games join us all the way from Latvia to talk about creating this popular series of games. I really enjoyed hearing about the changes they made from The Case of the Golden Idol when developing the sequel, and how to fine-tune difficulty in these types of mystery games. I was also especially impressed to hear that these games are written in English, which is not their native language. If you love escape rooms, puzzle games, or solving investigative mysteries, I highly recommend you check out The Case of the Golden Idol and The Rise of the Golden Idol.     Episode Sponsors Thank you to our sponsors: Weldwood Marketing, Buzzshot, COGS by Clockwork Dog, and Patreon supporters like you.    Weldwood Marketing Maximize your online presence with Weldwood Marketing. It's a one-stop shop for digital marketing—specializing in web design, SEO, online ads, and best business practices. They can even manage all your integrations so you can track the customer journey from clicking on an ad to booking your game. Let Weldwood help unlock more money for your business. Special offer exclusively for REPOD listeners: Weldwood rarely offers discounts, but they did for us. REPOD listeners get 15% off Marketing Services for the first 3 months, PLUS $750 off escape room websites. Schedule your Discovery Call and mention REPOD in the notes! Visit weldwoodmarketing.com/repod to learn more about this exclusive offer.   Buzzshot Buzzshot is Escape Room Software, Powering Business Growth, Player Marketing, and improving the Customer Experience. They offer an assortment of pre and post game features including robust waiver management, branded team photos, and streamlined review management for Yelp, TripAdvisor, Google Reviews, and Morty. Buzzshot now has integration with the other REPOD sponsors: Morty and COGS. Special Offer for REPOD Listeners: REPOD listeners get an extended 21-day free trial plus 20% off your first 3 months, with no set-up fees or hidden charges. Visit buzzshot.com/repod to learn more about this exclusive offer.   COGS COGS by Clockwork Dog is an easy to use software/ hardware platform for running interactive events, including escape rooms, and other immersive experiences. They have plug & play hardware that seamlessly integrates with their software so you can create a show with lighting and sound cues without having to write a single line of code. Map all kinds of inputs to outputs by building up simple logic steps which determine what you want to happen and when. Special Offer for REPOD Listeners: REPOD listeners can get the COGS Starter Set for only $130 + free shipping to the USA. This bundle is usually valued at $257. You can learn more and purchase your Starter Set at cogs.show. Use code REPOD at checkout.   Become a Patron Today! Supporitng us on Patreon helps to fund our work, pay our team, and it grants you access to an incredible library of bonus content including:  The REPOD Bonus Show The Spoilers Club The Travelogue Series Thank you to all of our ongoing supporters

Reality Escape Pod
S9E7: Omescape Sunnyvale's Sarah Zhang

Reality Escape Pod

Play Episode Listen Later May 27, 2025 59:07


"It's not about the size of the room, it's about the richness of the details." Whether you're making new robot friends, investigating a haunted school, or cooking up some puzzles, the escape rooms at Omescape Sunnyvale are all absolute bangers. Omescape Sunnyvale is a rare gem in the escape room world. Their games are all massive (or feel massive) with gorgeous sets, chock-full of puzzles, and oftentimes with unique mechanics. They're all telling different stories with different styles of gameplay, and this is all contained under one roof at Omescape's Sunnyvale location. Sarah Zhang, one of the co-founders of Omescape Sunnyvale, joins us to chat about their escape rooms. While many of their games are licensed, Sarah explains that they usually end up changing over 80% of the game, building new sets, creating new puzzles, and even writing new narratives. As an escape room enthusiast, Sarah often travels the world playing games, and when an especially interesting mechanic or aesthetic catches her attention, rather than just copying it, she looks to license the game. This is a pretty unique approach, and I appreciated her candor in explaining their business practices. As the conversation progresses, it becomes very clear that Sarah has a deep understanding of what makes games fun for players. She talks about the need for puzzles that involve the whole team as well as designing around a few "aha!" moments. I especially appreciated the segment where she talks about the importance of ending a game on a thrilling, physical sequence. This gets the players' heart rates up, and creates a strong ending memory for the guests. Check out the whole episode for the secret sauce behind Omescape Sunnyvale's success.   Full Show Notes   Episode Sponsors Thank you to our sponsors: Weldwood Marketing, Buzzshot, COGS by Clockwork Dog, and Patreon supporters like you.    Weldwood Marketing Maximize your online presence with Weldwood Marketing. It's a one-stop shop for digital marketing—specializing in web design, SEO, online ads, and best business practices. They can even manage all your integrations so you can track the customer journey from clicking on an ad to booking your game. Let Weldwood help unlock more money for your business. Special offer exclusively for REPOD listeners: Weldwood rarely offers discounts, but they did for us. REPOD listeners get 15% off Marketing Services for the first 3 months, PLUS $750 off escape room websites. Schedule your Discovery Call and mention REPOD in the notes! Visit weldwoodmarketing.com/repod to learn more about this exclusive offer.   Buzzshot Buzzshot is Escape Room Software, Powering Business Growth, Player Marketing, and improving the Customer Experience. They offer an assortment of pre and post game features including robust waiver management, branded team photos, and streamlined review management for Yelp, TripAdvisor, Google Reviews, and Morty. Buzzshot now has integration with the other REPOD sponsors: Morty and COGS. Special Offer for REPOD Listeners: REPOD listeners get an extended 21-day free trial plus 20% off your first 3 months, with no set-up fees or hidden charges. Visit buzzshot.com/repod to learn more about this exclusive offer.   COGS COGS by Clockwork Dog is an easy to use software/ hardware platform for running interactive events, including escape rooms, and other immersive experiences. They have plug & play hardware that seamlessly integrates with their software so you can create a show with lighting and sound cues without having to write a single line of code. Map all kinds of inputs to outputs by building up simple logic steps which determine what you want to happen and when. Special Offer for REPOD Listeners: REPOD listeners can get the COGS Starter Set for only $130 + free shipping to the USA. This bundle is usually valued at $257. You can learn more and purchase your Starter Set at cogs.show. Use code REPOD at checkout.   Become a Patron Today! Supporitng us on Patreon helps to fund our work, pay our team, and it grants you access to an incredible library of bonus content including:  The REPOD Bonus Show The Spoilers Club The Travelogue Series Thank you to all of our ongoing supporters

Duct Tape Marketing
The Anti-Agency Model: A Bold New Future for Marketing Services with Sara Nay

Duct Tape Marketing

Play Episode Listen Later May 21, 2025 24:49


Sara Nay, CEO of Duct Tape Marketing and longtime collaborator with John Jantsch, joins the show to unveil a bold new approach to delivering marketing services—the Anti-Agency Model. With over 15 years of experience leading strategy and innovation, Sara breaks down why the traditional agency model is failing both marketers and small businesses, and how AI is reshaping everything from execution to internal team leadership. This episode explores the shift from outsourced marketing to building in-house systems supported by AI, empowering businesses to take ownership of their growth. Tune in to discover how agencies and fractional CMOs can embrace this future-ready model and drive deeper value for clients. Today we discussed: 00:00 Introduction 01:18 How the current agency model fails businesses and agencies alike 02:48 The misalignment between agency incentives and business goals 03:26 Using AI to elevate—not eliminate—marketers 07:06 The evolution toward system installers and strategic leaders 09:47 Business owner reactions to the anti-agency concept 12:13 Adding consistency as the fourth “C” of effective marketing 13:53 Workshop overview: structure, tools, and outcomes 15:57 Licensing a system, not just learning a method 17:19 Who this workshop is designed to help 18:23 Who your ideal client is for this new model Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Reality Escape Pod
S9E6: Steven Medway, Creator of Blood on the Clocktower

Reality Escape Pod

Play Episode Listen Later May 20, 2025 67:37


" It's a quirky and complex puzzle."  In the sleepy town of Ravenswood Bluff, on the stroke of midnight during a hellish thunderstorm, you hear a scream. You all rushed to the town square to find that your beloved storyteller has been murdered! This is the work of a nefarious demon... a demon that kills by night and takes on human form by day. Blood on the Clocktower is a game of lies and truth, team building and betrayal, and a game of secret identities. It is also, in our opinion, the best social deduction game in the world. Steven Medway, the creator of Blood on the Clocktower, joins us to talk about fine-tuning the balance of the game, the role of dead players, how the game experience changes depending on which country you're playing in, and so much more. What sets Blood on the Clocktower apart from other social deduction games is how well-balanced it feels as a player. Much of the information given and gathered by the "good team" works like a sort of logic puzzle, as the players piece together the truth in a variety of ways. However, the "evil team" is given many opportunities to spread misinformation, which really levels the playing field. There are also affordances made for "dead players" as well as people joining the game late or leaving early. Steven shares insights about his design process when creating characters and mechanics for Blood on the Clocktower. He also answers questions from our listeners. I was particularly fascinated by the segment where he talks about how the gaming experience varies by country. Whether you're a game designer interested in balancing strategy games or just a fan of Blood on the Clocktower, I highly recommend checking out this interview.   Episode Sponsors Thank you to our sponsors: Weldwood Marketing, Buzzshot, COGS by Clockwork Dog, and Patreon supporters like you.    Weldwood Marketing Maximize your online presence with Weldwood Marketing. It's a one-stop shop for digital marketing—specializing in web design, SEO, online ads, and best business practices. They can even manage all your integrations so you can track the customer journey from clicking on an ad to booking your game. Let Weldwood help unlock more money for your business. Special offer exclusively for REPOD listeners: Weldwood rarely offers discounts, but they did for us. REPOD listeners get 15% off Marketing Services for the first 3 months, PLUS $750 off escape room websites. Schedule your Discovery Call and mention REPOD in the notes! Visit weldwoodmarketing.com/repod to learn more about this exclusive offer.   Buzzshot Buzzshot is Escape Room Software, Powering Business Growth, Player Marketing, and improving the Customer Experience. They offer an assortment of pre and post game features including robust waiver management, branded team photos, and streamlined review management for Yelp, TripAdvisor, Google Reviews, and Morty. Buzzshot now has integration with the other REPOD sponsors: Morty and COGS. Special Offer for REPOD Listeners: REPOD listeners get an extended 21-day free trial plus 20% off your first 3 months, with no set-up fees or hidden charges. Visit buzzshot.com/repod to learn more about this exclusive offer.   COGS COGS by Clockwork Dog is an easy to use software/ hardware platform for running interactive events, including escape rooms, and other immersive experiences. They have plug & play hardware that seamlessly integrates with their software so you can create a show with lighting and sound cues without having to write a single line of code. Map all kinds of inputs to outputs by building up simple logic steps which determine what you want to happen and when. Special Offer for REPOD Listeners: REPOD listeners can get the COGS Starter Set for only $130 + free shipping to the USA. This bundle is usually valued at $257. You can learn more and purchase your Starter Set at cogs.show. Use code REPOD at checkout.   Become a Patron Today! Supporitng us on Patreon helps to fund our work, pay our team, and it grants you access to an incredible library of bonus content including:  The REPOD Bonus Show The Spoilers Club The Travelogue Series Thank you to all of our ongoing supporters

Reality Escape Pod
S9E5: MyssTic Rooms: Challenges, Constraints & Creativity

Reality Escape Pod

Play Episode Listen Later May 13, 2025 58:48


“Creating the escape room becomes the escape room.” New York City is REPOD co-host David Spira's home market. Whenever he's recommending escape rooms to guests and visitors, his favorite go-to is MyssTic Escape Rooms in Brooklyn, NY. Two of their escape rooms have won Golden Lock awards: Ghost Light, and their newest game, The Bird. Gara Roda and Moritz Marti, the co-founders of MyssTic Rooms, join us today on REPOD to talk about the challenges of building a world class escape room in bustling New York City, especially when they are far from their home countries. There are many reasons it's challenging to build escape rooms in NYC. Real estate is expensive, the hurdles of navigating the city's fire codes are many, and square footage is at a premium. An affordable place for their business meant a basement location which came with its own set of complications. A near catastrophic flood in the early days led to some pretty impressive flood mitigation. Shortly after they first opened, a tragic fire occurred in an escape room in Poland, which led to a crackdown by fire inspectors all over the world, but with especially tight restrictions in New York. Gara and Moritz persevered, despite all the setbacks, and it was inspiring to hear them talk about how all the different constraints led to more creativity. As David points out, even though their games are small in comparison to other escape rooms, "every single nook and cranny had an abundance of detail." These two escape room creators have endured seemingly insurmountable obstacles, and yet have recently just been honored with another Golden Lock award for their newest game, The Bird. They mention at the end of the episode that eventually they are looking to move back to Europe and are open to finding a partner or even possibly a buyer. So hit 'em up if this sounds interesting to you. Full Show Notes   Episode Sponsors Thank you to our sponsors: Weldwood Marketing, Buzzshot, COGS by Clockwork Dog, Hive: The Race to Save Time Puzzle Hunt, and Patreon supporters like you.    Weldwood Marketing Maximize your online presence with Weldwood Marketing. It's a one-stop shop for digital marketing—specializing in web design, SEO, online ads, and best business practices. They can even manage all your integrations so you can track the customer journey from clicking on an ad to booking your game. Let Weldwood help unlock more money for your business. Special offer exclusively for REPOD listeners: Weldwood rarely offers discounts, but they did for us. REPOD listeners get 15% off Marketing Services for the first 3 months, PLUS $750 off escape room websites. Schedule your Discovery Call and mention REPOD in the notes! Visit weldwoodmarketing.com/repod to learn more about this exclusive offer.   Buzzshot Buzzshot is Escape Room Software, Powering Business Growth, Player Marketing, and improving the Customer Experience. They offer an assortment of pre and post game features including robust waiver management, branded team photos, and streamlined review management for Yelp, TripAdvisor, Google Reviews, and Morty. Buzzshot now has integration with the other REPOD sponsors: Morty and COGS. Special Offer for REPOD Listeners: REPOD listeners get an extended 21-day free trial plus 20% off your first 3 months, with no set-up fees or hidden charges. Visit buzzshot.com/repod to learn more about this exclusive offer.   COGS COGS by Clockwork Dog is an easy to use software/ hardware platform for running interactive events, including escape rooms, and other immersive experiences. They have plug & play hardware that seamlessly integrates with their software so you can create a show with lighting and sound cues without having to write a single line of code. Map all kinds of inputs to outputs by building up simple logic steps which determine what you want to happen and when. Special Offer for REPOD Listeners: REPOD listeners can get the COGS Starter Set for only $130 + free shipping to the USA. This bundle is usually valued at $257. You can learn more and purchase your Starter Set at cogs.show. Use code REPOD at checkout.   Hive: The Race to Save Time Puzzle Hunt Based on the new Madders of Time series by bestselling author DL Orton. Registration opens May 1, 2025 Hive: The Race to Save Time runs from May 16-26, 2025 Over $1,000 in Prizes, winners determined by sweepstakes. Purchase of the book or free alternative method of entry registration is required to participate, but the e-book will be available for just 99 cents while the hunt is running. Visit Hive: The Race to Save Time website for more details. Preorder the book today!   Become a Patron Today! Supporitng us on Patreon helps to fund our work, pay our team, and it grants you access to an incredible library of bonus content including:  The REPOD Bonus Show The Spoilers Club The Travelogue Series Thank you to all of our ongoing supporters

Reality Escape Pod
S9E4 - Magical Underworld of NYC, Great Gotham Challenge

Reality Escape Pod

Play Episode Listen Later May 6, 2025 67:56


  "Hiding interesting objects in plain sight is a hallmark of Great Gotham Challenge." In New York, everyone's got a story. A gimmick. A hustle. The city's crawling with characters. Some are just colorful. Others... well, others are part of something bigger. A secret. A puzzle. That hot dog vendor on the corner? A whispered password might just grant you access to a secret underground lair. You never really know if someone's just being New York... or if you're already inside the game. Capturing this elusive feeling of a magical underground is what drives Jon Seale and Ryan Patch. They run the Great Gotham Challenge, a massive city-wide puzzle adventure that weaves through the bones of New York City. They describe it as part puzzle hunt, part Amazing Race, and part immersive theater. I really enjoyed hearing about all the custom props they create for the Great Gotham Challenge that look like ordinary New York objects, but are actually part of the game. There is something magical about an item hidden in plain sight that players will overlook until they're clued to take a deeper look. Much of their game is designed to encourage players to explore stories of New York's oddities and its secret histories. They also talk about working on Compass, formerly known as "Midnight Madness." You can read reviews about past Great Gotham Challenges on Room Escape Artist.   Full Show Notes   Episode Sponsors Thank you to our sponsors: Weldwood Marketing, Buzzshot, COGS by Clockwork Dog, Hive: The Race to Save Time Puzzle Hunt, and Patreon supporters like you.    Weldwood Marketing Maximize your online presence with Weldwood Marketing. It's a one-stop shop for digital marketing—specializing in web design, SEO, online ads, and best business practices. They can even manage all your integrations so you can track the customer journey from clicking on an ad to booking your game. Let Weldwood help unlock more money for your business. Special offer exclusively for REPOD listeners: Weldwood rarely offers discounts, but they did for us. REPOD listeners get 15% off Marketing Services for the first 3 months, PLUS $750 off escape room websites. Schedule your Discovery Call and mention REPOD in the notes! Visit weldwoodmarketing.com/repod to learn more about this exclusive offer.   Buzzshot Buzzshot is Escape Room Software, Powering Business Growth, Player Marketing, and improving the Customer Experience. They offer an assortment of pre and post game features including robust waiver management, branded team photos, and streamlined review management for Yelp, TripAdvisor, Google Reviews, and Morty. Buzzshot now has integration with the other REPOD sponsors: Morty and COGS. Special Offer for REPOD Listeners: REPOD listeners get an extended 21-day free trial plus 20% off your first 3 months, with no set-up fees or hidden charges. Visit buzzshot.com/repod to learn more about this exclusive offer.   COGS COGS by Clockwork Dog is an easy to use software/ hardware platform for running interactive events, including escape rooms, and other immersive experiences. They have plug & play hardware that seamlessly integrates with their software so you can create a show with lighting and sound cues without having to write a single line of code. Map all kinds of inputs to outputs by building up simple logic steps which determine what you want to happen and when. Special Offer for REPOD Listeners: REPOD listeners can get the COGS Starter Set for only $130 + free shipping to the USA. This bundle is usually valued at $257. You can learn more and purchase your Starter Set at cogs.show. Use code REPOD at checkout.   Hive: The Race to Save Time Puzzle Hunt Based on the new Madders of Time series by bestselling author DL Orton. Registration opens May 1, 2025 Hive: The Race to Save Time runs from May 16-26, 2025 Over $1,000 in Prizes, winners determined by sweepstakes. Purchase of the book or free alternative method of entry registration is required to participate, but the e-book will be available for just 99 cents while the hunt is running. Visit Hive: The Race to Save Time website for more details. Preorder the book today!   Become a Patron Today! Supporitng us on Patreon helps to fund our work, pay our team, and it grants you access to an incredible library of bonus content including:  The REPOD Bonus Show The Spoilers Club The Travelogue Series Thank you to all of our ongoing supporters

Reality Escape Pod
S9E3 - Mama Bazooka: Finding Your Muse

Reality Escape Pod

Play Episode Listen Later Apr 29, 2025 55:13


In fact, over the course of the interview, Eric often came back to the importance of finding your inspiration. His two most well-received games were both conceived when an inspiration "lit a fire inside (of him)." He also very candidly tells us about losing that inspiration while in the process of playtesting The Dome, and how he needed to step away to regain a fresh perspective. This worked, because David tells us that there was a marked difference in players' reception to the game in the very early days of the game's launch compared to after Eric returned from his break, reinspired. Creating anything requires not only a huge investment of time and money, but it also requires a strong belief in your concept. I certainly found inspiration from hearing Eric tell us about his escape room journey, and I hope you will as well.     Episode Sponsors Thank you to our sponsors: Weldwood Marketing, Buzzshot, COGS by Clockwork Dog, and Patreon supporters like you.    Weldwood Marketing Maximize your online presence with Weldwood Marketing. It's a one-stop shop for digital marketing—specializing in web design, SEO, online ads, and best business practices. They can even manage all your integrations so you can track the customer journey from clicking on an ad to booking your game. Let Weldwood help unlock more money for your business. Special offer exclusively for REPOD listeners: Weldwood rarely offers discounts, but they did for us. REPOD listeners get 15% off Marketing Services for the first 3 months, PLUS $750 off escape room websites. Schedule your Discovery Call and mention REPOD in the notes! Visit weldwoodmarketing.com/repod to learn more about this exclusive offer.   Buzzshot Buzzshot is Escape Room Software, Powering Business Growth, Player Marketing, and improving the Customer Experience. They offer an assortment of pre and post game features including robust waiver management, branded team photos, and streamlined review management for Yelp, TripAdvisor, Google Reviews, and Morty. Buzzshot now has integration with the other REPOD sponsors: Morty and COGS. Special Offer for REPOD Listeners: REPOD listeners get an extended 21-day free trial plus 20% off your first 3 months, with no set-up fees or hidden charges. Visit buzzshot.com/repod to learn more about this exclusive offer.   COGS COGS by Clockwork Dog is an easy to use software/ hardware platform for running interactive events, including escape rooms, and other immersive experiences. They have plug & play hardware that seamlessly integrates with their software so you can create a show with lighting and sound cues without having to write a single line of code. Map all kinds of inputs to outputs by building up simple logic steps which determine what you want to happen and when. Special Offer for REPOD Listeners: REPOD listeners can get the COGS Starter Set for only $130 + free shipping to the USA. This bundle is usually valued at $257. You can learn more and purchase your Starter Set at cogs.show. Use code REPOD at checkout.   Become a Patron Today! Supporitng us on Patreon helps to fund our work, pay our team, and it grants you access to an incredible library of bonus content including:  The REPOD Bonus Show The Spoilers Club The Travelogue Series Thank you to all of our ongoing supporters

Reality Escape Pod
S9E2 - REPOD S9E2:  Empirically Impossible: Neil Patrick Harris & Jonathan Bayme, Box Two

Reality Escape Pod

Play Episode Listen Later Apr 22, 2025 93:27


" Am I really playing with Neil Patrick Harris?" In keeping with the theme of Box Two, Neil Patrick Harris is back for his second appearance on our podcast. And not only that, he also brought a friend. Jonathan Bayme, CEO of theory11, is a longtime collaborator and Neil's bestie. They first met at a magic show Jonathan created for the Nomad Hotel in New York. Neil and Jonathan quickly bonded over a shared passion for elevating the art of magic, a deep appreciation for fine craftsmanship, and creating experiences full of wonder and joy. Jonathan created his company, theory11, with the goal of crafting magic tricks and playing cards that not only worked flawlessly, but were also beautiful to look at. Jonathan worked with Neil to produce Box Two, which was created with a very similar aesthetic and vibe. They very candidly explained the thought process behind design decisions such as relying on an online chat interface, and how they achieved certain magical effects. Box Two is gorgeous, with hefty props that felt good and looked good. I especially enjoyed hearing about the playtesting and mechanical process behind producing such a complicated boxed game. Jonathan also shares his secret to networking. Whether it's about tracking down JJ Abrams, or writing weekly emails at twelve years old to David Copperfield's longtime executive producer, I really enjoyed his stories of perseverance when it comes to making connections. If you enjoyed this episode, make sure to check out our first interview with NPH in Season 2, Episode 1.     Episode Sponsors Thank you to our sponsors: Weldwood Marketing, Buzzshot, COGS by Clockwork Dog, Hive: The Race to Save Time Puzzle Hunt, and Patreon supporters like you.    Weldwood Marketing Maximize your online presence with Weldwood Marketing. It's a one-stop shop for digital marketing—specializing in web design, SEO, online ads, and best business practices. They can even manage all your integrations so you can track the customer journey from clicking on an ad to booking your game. Let Weldwood help unlock more money for your business. Special offer exclusively for REPOD listeners: Weldwood rarely offers discounts, but they did for us. REPOD listeners get 15% off Marketing Services for the first 3 months, PLUS $750 off escape room websites. Schedule your Discovery Call and mention REPOD in the notes! Visit weldwoodmarketing.com/repod to learn more about this exclusive offer.   Buzzshot Buzzshot is Escape Room Software, Powering Business Growth, Player Marketing, and improving the Customer Experience. They offer an assortment of pre and post game features including robust waiver management, branded team photos, and streamlined review management for Yelp, TripAdvisor, Google Reviews, and Morty. Buzzshot now has integration with the other REPOD sponsors: Morty and COGS. Special Offer for REPOD Listeners: REPOD listeners get an extended 21-day free trial plus 20% off your first 3 months, with no set-up fees or hidden charges. Visit buzzshot.com/repod to learn more about this exclusive offer.   COGS COGS by Clockwork Dog is an easy to use software/ hardware platform for running interactive events, including escape rooms, and other immersive experiences. They have plug & play hardware that seamlessly integrates with their software so you can create a show with lighting and sound cues without having to write a single line of code. Map all kinds of inputs to outputs by building up simple logic steps which determine what you want to happen and when. Special Offer for REPOD Listeners: REPOD listeners can get the COGS Starter Set for only $130 + free shipping to the USA. This bundle is usually valued at $257. You can learn more and purchase your Starter Set at cogs.show. Use code REPOD at checkout.   Hive: The Race to Save Time Puzzle Hunt Based on the new Madders of Time series by bestselling author DL Orton. Registration opens May 1, 2025 Hive: The Race to Save Time runs from May 16-26, 2025 Over $1,000 in Prizes, winners determined by sweepstakes. Purchase of the book or free alternative method of entry registration is required to participate, but the e-book will be available for just 99 cents while the hunt is running. Visit Hive: The Race to Save Time website for more details. Preorder the book today!   Become a Patron Today! Supporitng us on Patreon helps to fund our work, pay our team, and it grants you access to an incredible library of bonus content including:  The REPOD Bonus Show The Spoilers Club The Travelogue Series Thank you to all of our ongoing supporters

Reality Escape Pod
S9E1: MIT Mystery Hunt - James Douberley, Benevolent Dictator of Death & Mayhem

Reality Escape Pod

Play Episode Listen Later Apr 15, 2025 70:00


 " An outlandish approach to meta puzzles" "Congratulations and Condolences" is the default phrase when a team of puzzlers has just won the vaunted MIT Mystery Hunt. This is because according to tradition, the winning team must write next year's Mystery Hunt. This daunting task was recently undertaken by Death and Mayhem, the team that wrote the 2025 MIT Mystery Hunt titled "The Case of the Shadow Diamond." At the helm of this illustrious team is James Douberley, affectionately dubbed the Benevolent Dictator. James led his team of over 160 people to create David's favorite MIT Mystery Hunt to date, blending puzzles with immersive theater in a way that Mystery Hunts had never done before. Some features of this year's hunt included an escape room, The Radio, and The Gala, which functioned as both the team headquarters, but also a place for players to experience a fun interaction. This year's Mystery Hunt had 5,000 people enrolled, with around 171 puzzles. James joins us on REPOD to unwrap the mystery behind how his team designed and built this year's Mystery Hunt. I especially loved hearing about the unique escape room they built, which involved one player actually going to the escape room, while the rest of their team back at HQ clued the active player on what to do, but with a very limited word bank. Cue hilarity. If you're interested in puzzle hunts and large scale immersive events, don't miss this episode, and make sure to check out David's favorite (relatively accessible) puzzle linked below. Winner's Coin from the 2025 MIT Mystery Hunt Episode Sponsors Thank you to our sponsors: Weldwood Marketing, Buzzshot, COGS by Clockwork Dog, and Patreon supporters like you.    Weldwood Marketing Maximize your online presence with Weldwood Marketing. It's a one-stop shop for digital marketing—specializing in web design, SEO, online ads, and best business practices. They can even manage all your integrations so you can track the customer journey from clicking on an ad to booking your game. Let Weldwood help unlock more money for your business. Special offer exclusively for REPOD listeners: Weldwood rarely offers discounts, but they did for us. REPOD listeners get 15% off Marketing Services for the first 3 months, PLUS $750 off escape room websites. Schedule your Discovery Call and mention REPOD in the notes! Visit weldwoodmarketing.com/repod to learn more about this exclusive offer.   Buzzshot Buzzshot is Escape Room Software, Powering Business Growth, Player Marketing, and improving the Customer Experience. They offer an assortment of pre and post game features including robust waiver management, branded team photos, and streamlined review management for Yelp, TripAdvisor, Google Reviews, and Morty. Buzzshot now has integration with the other REPOD sponsors: Morty and COGS. Special Offer for REPOD Listeners: REPOD listeners get an extended 21-day free trial plus 20% off your first 3 months, with no set-up fees or hidden charges. Visit buzzshot.com/repod to learn more about this exclusive offer.   COGS COGS by Clockwork Dog is an easy to use software/ hardware platform for running interactive events, including escape rooms, and other immersive experiences. They have plug & play hardware that seamlessly integrates with their software so you can create a show with lighting and sound cues without having to write a single line of code. Map all kinds of inputs to outputs by building up simple logic steps which determine what you want to happen and when. Special Offer for REPOD Listeners: REPOD listeners can get the COGS Starter Set for only $130 + free shipping to the USA. This bundle is usually valued at $257. You can learn more and purchase your Starter Set at cogs.show. Use code REPOD at checkout.   Become a Patron Today! Supporitng us on Patreon helps to fund our work, pay our team, and it grants you access to an incredible library of bonus content including:  The REPOD Bonus Show The Spoilers Club The Travelogue Series Thank you to all of our ongoing supporters

CMO Confidential
John Rudaizky | Global CBO and CMO, EY | Marketing a Service - The Art of Selling Confidence

CMO Confidential

Play Episode Listen Later Apr 8, 2025 32:29


A CMO Confidential Interview with John Rudaizky, EY Chief Brand & Marketing Officer, who previously held leadership positions at WPP, J. Walter Thompson, and Saatchi & Saatchi. John discusses the concept of confidence including how to market it to clients, build it into the organization and measure it in the marketplace. Key topics include: why brands benefit from strong competitors; his belief that creativity is the single most important business advantage; and the challenge of ensuring creative thinking isn't relegated to the back seat as companies focus on tactics. Tune in to hear the thinking behind EY's rebrand.Step into the world of marketing leadership with "The Art of Selling Confidence in Marketing Services," featuring global marketing expert John Rudaizky, the Chief Brand and Marketing Officer at EY. Hosted by five-time CMO Mike Linton, this episode of CMO Confidential delivers invaluable insights into the art of building trust and confidence in marketing services.Key topics include:- The critical role of confidence in B2B marketing decisions and brand trust.- Strategies for measuring confidence within your organization and among clients.- How to navigate rapid changes in technology, AI, and global business landscapes.- Lessons from John s extensive career at WPP, J Walter Thompson, and Saatchi & Saatchi.- The importance of creativity and collaboration in shaping effective marketing strategies.Tune in to hear how top CMOs are tackling today's marketing challenges, the future of AI in marketing, and actionable advice for building a successful career in the industry.Don't miss this opportunity to elevate your marketing game. Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on your favorite podcast platforms.#MarketingStrategy, #GrowthMarketing, #BrandBuilding, #MarketingInnovation, #DigitalMarketingTrends, #BusinessGrowth, #CMOChallenges, #customerexperience Follow us on Linkedin: https://www.linkedin.com/company/cmo-confidentialCHAPTERS:00:00 - Intro01:19 - Marketing a Service: Selling Confidence Strategies03:12 - Measuring Confidence: Key Metrics and Insights07:53 - Expanding the Brand: All In Strategy12:52 - Change Management for Smaller Companies16:22 - EY Partnerships: Collaboration Insights18:45 - Managing Negative PR: EY's Approach20:57 - POST GAME: Recap and Insights21:15 - AI in Marketing: Trends and Innovations23:25 - Audience Advice: Tips and Best Practices29:04 - Final Thoughts: Last Question DiscussionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

BRAVE COMMERCE
Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

BRAVE COMMERCE

Play Episode Listen Later Apr 1, 2025 22:21


In this episode of BRAVE COMMERCE, Danielle Sporkin, SVP of Media & Marketing Services at Ferrero North America, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on her nonlinear career journey from agency leadership to the Ferrero boardroom.Danielle shares how Ferrero's philosophy of “change by preserving” guides their approach to digital transformation, retail media, and brand building. Drawing from her deep agency experience, she discusses how to foster collaboration across internal teams and external partners, build adaptive marketing structures, and deliver growth for legacy brands while expanding into new categories.For marketers balancing tradition with innovation, this episode is filled with insight on staying relevant while staying true to your brand.Key TakeawaysPreserve Core Values While Adapting to Change - Ferrero's “change by preserving” philosophy ensures innovation and agility without compromising its foundational identity.Retail Media Requires Cross-Functional Collaboration - As retail media spans brand, trade, eCommerce, and shopper marketing, success depends on internal alignment and clear agency partnerships.Nonlinear Career Paths Build Stronger Leaders - Danielle's diverse agency background across media, planning, and innovation allows her to connect functions and lead integrated growth strategies. Hosted on Acast. See acast.com/privacy for more information.

The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
Navigating The Agency M&A Landscape with Andy Day

The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs

Play Episode Listen Later Mar 6, 2025 42:43


In this conversation, Andy Day shares his journey from the music industry to founding Capital A, an M&A advisory firm focused on marketing services. He discusses the challenges of business partnerships, his experiences with private equity, and the struggles he faced after exiting his first business. Andy also delves into the evolution of his advisory firm, the creation of platforms like Deal Engines and Agencies.co, and how he leverages digital tools to facilitate M&A transactions. The conversation highlights the importance of adaptability and innovation in the ever-changing landscape of business acquisitions.takeawaysAndy started his career in the music industry, working at MTV.His journey involved navigating complex business partnerships and exits.The experience with private equity was both challenging and educational.Life after exiting a business can lead to feelings of boredom and loss.Finding new opportunities in M&A was a turning point for Andy.Capital A was founded to bridge the gap in M&A advisory for marketing services.Digital platforms like Deal Engines and Agencies.co were developed to streamline M&A processes.The importance of building a strong online presence in the M&A industry.Andy emphasizes the need for a supportive network in business.The future of M&A will rely heavily on digital tools and innovative strategies.Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/Join The Exit Plan mailing list: http://eepurl.com/iC8sIY

Passion to Purpose: The Power of Digital Marketing
#39: Making a Pivot from Sports Marketing to Financial Planner with Renee Cohen

Passion to Purpose: The Power of Digital Marketing

Play Episode Listen Later Feb 2, 2025 46:44


From sports Marketing to Financial Planner Renee Cohen is rewriting wealth-building rules for ambitious women and entrepreneurs. Her story is going to give you valuable insights into how she used her marketing background to help launch her own financial firm.  Our discussion is value-packed with marketing and industry insights but also inspirational from finding your passion, to making a pivot, and launching a new career you're sure to gain some valuable insights Meet Renee, a financial planner who's rewriting wealth-building rules for ambitious women and entrepreneurs. As the Founder of Nexa Wealth Planning and a Certified Financial Planner™ (CFP®), Renee combines over a decade of expertise with a deeply personal mission: to make financial confidence accessible and achievable for women navigating their next big chapter. Her story began in New York, where a love for sports grew into a thriving career in sports media. Renee's true calling, however, became clear when she identified a significant gap. Successful women were building wealth but lacked a clear strategy to manage it effectively. That realization launched her into the world of financial planning, where she developed the Nexa Wealth Framework—a personalized approach that helps clients gain clarity, take control, and create financial strategies aligned with their unique goals. Renee helps clients build financial confidence and turn their aspirations into actionable plans through her signature framework. From creating a lasting legacy to achieving a work-optional lifestyle, she's passionate about guiding clients toward the freedom to live life on their terms. Based in Los Angeles with her partner, Jamaal, and their dog, Sophie, Renee also advocates for gender equality through organizations like The Bold Collective and the XX Project. Want to connect with Renee? LinkedIn: https://www.linkedin.com/in/planningwithrenee/ Instagram: https://www.instagram.com/reneelori/ Website: http://www.nexawealthplanning.com/ More about your host Lindsey Burda Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to help them build a strong digital presence and win more leads online. With over a decade of experience helping Finanical pros and Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing. Find Lindsey online at the links below: Website: burdamarketing.com LinkedIn: www.linkedin.com/in/lindseyburda Instagram: https://www.instagram.com/burdamarketing

Women Who Lead
Inclusive Champions | Tye Barnett, Daisy Danao, Ashley Levin - 043

Women Who Lead

Play Episode Listen Later Jan 29, 2025 57:46


From the vault, in this episode we celebrate these powerful women—Tye Barnett, Daisy Danao, and Ashley Levin—who are driving innovation and inclusivity in the real estate industry. Grab your cafecito and join me as I dive deep into how they embody diversity, equity, and inclusion in their real estate businesses and communities. Meet The Leaders Tye Barnett: School Director & Event Planner, Harry Norman REALTORS®, Tye.Barnett@harrynorman.com Daisy Danao: Communications Manager, Berkshire Hathaway HomeServices Chicago,  ddanao@bhhschicago.com Ashley Levin: Regional Manager, Marketing Services, Berkshire Hathaway HomeServices Fox & Roach, REALTORS, ashley.levin@foxroach.com What Fuels Their Passion for DEI   Each of my guests shares their thoughts on how real estate intersects with social equity and housing opportunities.   Daisy's vision for inclusivity in real estate is for every buyer to feel as though they can live anywhere they want. She believes it is the agent's responsibility to make clients feel welcome and empowered throughout the home buying process, regardless of their challenges.   Ashley emphasizes that everyone deserves a fair shot at homeownership and financial stability. She shares how real estate influences how people experience the world, grow, and evolve. Acknowledging existing housing inequalities, Ashley advocates for implementing best practices in real estate to help transform individuals' lives and build stronger communities.   Ty highlights the importance of addressing systemic inequalities and educating real estate professionals on unconscious biases. She explains how fostering inclusivity ensures that everyone has equal access to housing opportunities, which contributes to social equity, economic stability, and community well-being.  DEI Initiatives That Inspire The guests highlight impactful programs: Ty champions initiatives like back-to-school drives and partnerships with Ronald McDonald House. Ashley celebrates programs like autism awareness collaborations, which brought education and free housing resources to families. Daisy shares the success of neighborhood tours and cultural education to connect agents with diverse communities. Favorite Quotes and Book Recommendations   Ty shares that her favorite quote is by the late, great Maya Angelou: “When you know better, you do better.” She truly believes that when we know better and do better, we can teach others to do better. Daisy recommends the book The Indian Card by Carrie Lowery Schutpelts. The author conducts interviews and tells the story of how people from a certain Native American tribe face difficulty enrolling in their community due to government processes put in place years ago. Daisy's favorite quote is from her mom, who recites a poem called Sin of Omission: "It's not the things you do, dear. It's the things you leave undone that leave a little bit of heartache at the setting of the sun." Ashley's favorite book is The Color of Law by Richard Rothstein. Ashley finds that the book isn't just a read but a tool that shapes how she sees the world. She also shares her favorite quote from the Vice President of Inclusion at Netflix, Verna Myers: “Diversity is being invited to the party. Inclusion is being asked to dance.” When you help another woman rise, we all shine. And that's how we make an impact. So, let's build each other up and shine brighter than the sun. For more great content from Teresa, connect with her on LinkedIn, join her Women Who Lead Series on Facebook, and subscribe to her YouTube channel. You can find more episodes of Women Who Lead on Spotify, Apple Podcasts, and anywhere else podcasts can be found. This episode is brought to you in part by Venus et Fleur. Are you looking for a great way to show appreciation to family, friends, or even customers? Give them a floral arrangement they won't forget anytime soon. These beautiful arrangements make the perfect closing gift for any realtor to stay top of mind. Visit venusetfleur.com and use code “hsoa20” when ordering for 20% off.

The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
Creative Dealmaking in M&A with Jim Stevenson

The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs

Play Episode Listen Later Jan 29, 2025 31:37


summaryIn this conversation, James Stevenson shares his extensive experience in mergers and acquisitions (M&A), fundraising, and business turnarounds. He discusses his journey from construction to technology and marketing, leading to his current role in helping companies prepare for exits. Davidson provides insights into the challenges faced during a turnaround of a marketing services business, the sale process, and the importance of creative deal-making. He emphasizes the need for businesses to focus on fundamentals and strategic planning to maximize their value when preparing for sale.takeawaysJames Stevenson has a diverse background in M&A and fundraising.He emphasizes the importance of strategic planning for business exits.Turnarounds require a focus on cash flow and sales.Creative deal-making can enhance business valuations.Understanding the emotional aspects of business sales is crucial.Good money is preferable to giving away equity.Businesses should focus on fundamentals before selling.A well-motivated team is essential for business success.The sale process can be influenced by internal perceptions.Preparation for sale should start years in advance.Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/Join The Exit Plan mailing list: http://eepurl.com/iC8sIY

Inside Jobs - Podcast for In-House Agencies
Episode 56: The Global Conductor

Inside Jobs - Podcast for In-House Agencies

Play Episode Listen Later Jan 16, 2025 29:03


In this episode of Inside Jobs, we hear from Ekaterina Bueva, Head of Marketing Services at The Kraft Heinz Company. With extensive global marketing leadership experience, Ekaterina oversees the international agency ecosystem at Kraft Heinz, including in-house agencies called The Kitchen. Kraft Heinz has ten Kitchens worldwide, fully aligned on strategic priorities while uniquely focused on local markets. Listen as Ekaterina explains how this complex network collaborates internally and with external partners, united in purpose despite assorted languages, time zones, and cultures.——This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

Cattleman U Podcast
Q & A - New Year, New Me with Karoline and Jordyn

Cattleman U Podcast

Play Episode Listen Later Jan 9, 2025 42:02


Q & A - New Year, New Me with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts   “It's really hard because part of being a visionary and leading your family, leading your company, leading your operation, is sharing the vision. Saying, this is where we're going, and this is the impact we're making.” Karoline Rose-Bohannan (28:25)   Resources & Links:  Check out the book Karoline mentions, The 5 Second Rule Check out all things Cattleman U below!  Join us at She's a Hand Ranch Camp and Ranch Camp Weekends Become a member of the Collective  Browse our Online Store  View and subscribe to our new Video Podcast Channel Follow us on Instagram, @cattlemanu and on Facebook Find out more about KRose Company below! Use our Marketing Services and check out the sales we represent Attend our Sale Season Marketing Series Be a part of Cattle Con 2025, and be sure to use code KAROLINE Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook Check out our Sponsor  Listen to Hometown Has Beens and find out more on their website   The title says it all, but how do you set goals for the New Year, and actually follow through on them? Karoline walks us through strategies that make the whole process easier. Each component we cover applies to goal setting within the business, on the operation, or in your personal life. No matter what it is, these are good habits that will create forward movement in 2025.   Check out our YouTube channel for special ins and outs bonuses!   In this episode we cover:  Knowing where to start, and understanding what motivates you How to get others on board with goal setting on the operation or business Accountability and realistic expectations   More about Cattleman U podcast: Hey all, welcome to our new podcast format! Join host, Karoline Rose-Bohannan, the leader and heart of our companies, as she shares the latest to help start, improve, and expand the rural or ranch business. She visits with industry experts to get honest ins and outs of the cattle business. Not only that, Karoline covers new topics while she's on the go in our new Ranch Curious, Market Update, and Q & A segments! What are those? Be sure to subscribe and find out!   Looking for more episodes like this one? We have handpicked these past episodes so that you can keep up on what is happening in our industry! Check out Starting Your Business with Karoline and Jordyn Listen to Understanding Value with John Rose   Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

The Free Lawyer
280. Unlocking Growth: The Power of Fractional CMOs in Law Firms

The Free Lawyer

Play Episode Listen Later Jan 9, 2025 40:10


In this episode of "The Free Lawyer," the host Gary Miles, a seasoned attorney with 45 years of experience, welcomes Katherine Wilson and EJ Stern, experts in law firm marketing and business development. They discuss their innovative venture offering fractional Chief Marketing Officer (CMO) services tailored for small to mid-sized law firms. Katherine and EJ highlight the benefits of this model, which provides high-level marketing expertise without the financial burden of a full-time executive. They share insights on branding, leveraging digital platforms, and the importance of authentic client engagement, offering practical tips for law firms to enhance their marketing efforts. Katherine enjoys helping clients exceed their goals and empowering attorneys and marketing professionals with the tools they need to succeed. Katherine has led large cross-function projects and teams in many market-facing initiatives, including multiple firm rebrands and brand identity platforms, website and digital development, multi-channel marketing campaigns, marketing and business development strategic plans, and thought leadership campaigns. She has significant experience leading marketing and business development functions, designing efficient department processes, managing vendor relationships and budgets, and leading large cross-firm initiatives that intersect with executive leadership and firm administrative departments. EJ advises law firms and lawyers on how to effectively expand their business and generate greater revenue. She is recognized for her ability to quickly assess challenges and develop and implement solutions. EJ has nearly 20 years of experience leading strategy, business development, marketing, and lateral integration for the legal industry. As a business development coach, she is adept at helping lawyers cultivate, retain, and grow their client base. EJ served as US Head of Client Development for Clyde & Co and Associate Director – Business Development Coaching for Troutman Pepper (f/k/a Troutman Sanders). She previously held marketing positions at Steptoe & Johnson and Proskauer Rose, as well. Defining Fractional Law Firm CMO (00:04:03)Benefits of Fractional CMO for Firms (00:05:37)Access to Diverse Skill Sets (00:08:19)Challenges in Law Firm Marketing (00:10:27)Common Mistakes in Law Firm Marketing (00:11:27)Customizing Marketing Strategies (00:13:35)Indicators for Needing a Fractional CMO (00:16:07)Approach to Branding for Law Firms (00:18:46)Building a Brand Foundation (00:19:41)Purposeful Branding (00:20:23)Meaningful Branding (00:20:35)Business Development Coaching (00:21:14)Understanding Client Needs (00:21:29)Building Authentic Relationships (00:22:18)Long-Term Business Development (00:22:46)Client-Centric Approach (00:23:27)Active Listening Skills (00:24:21)Current Trends in Legal Marketing (00:26:05)Leveraging Social Media (00:26:17)Authenticity in Marketing (00:30:13)Vulnerability in Professional Sharing (00:30:57)Investing in Fractional Marketing Services (00:33:12)Balancing Law Practice and Business Growth (00:36:40)Focusing on Existing Clients (00:38:23)Diverse Expertise in Marketing Services (00:38:51) Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free  Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

Cattleman U Podcast
End of December Cattle Market Update with Karoline and Jordyn

Cattleman U Podcast

Play Episode Listen Later Jan 7, 2025 41:01


End of December Cattle Market Update with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts   “The bred cow market is still hot, there is still demand. I have customers with cattle for sale, and customers looking for bred cattle, and I think if you're in the market to sell some bred cattle there is lots of opportunity. ” Karoline Rose-Bohannan (34:18)   Resources & Links:  Check out all things Cattleman U below!  Join us at She's a Hand Ranch Camp and Ranch Camp Weekends Become a member of the Collective  Browse our Online Store  View and subscribe to our new Video Podcast Channel Follow us on Instagram, @cattlemanu and on Facebook Find out more about KRose Company below! Use our Marketing Services and check out the sales we represent Attend our Sale Season Marketing Series Be a part of Cattle Con 2025, and be sure to use code KAROLINE Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook December sale barn numbers are always entertaining to pay attention to, and this year's shouldn't be ignored. The prices of cull bulls and bred heifers alone are a cause for interest. Today we discuss just how high this market could go, and what these prices will do to American families' grocery shopping decisions. We're studying everyone's buying habits, and looking at this market from a very practical point of view.   In this episode we cover:  Long term effects of black swan events like the Mexican import ban The growing size of your average carcass weight, and how it has changed everything December 2024 and 2023 price averages and how many cattle came to sale   More about Cattleman U podcast: Hey all, welcome to our new podcast format! Join host, Karoline Rose-Bohannan, the leader and heart of our companies, as she shares the latest to help start, improve, and expand the rural or ranch business. She visits with industry experts to get honest ins and outs of the cattle business. Not only that, Karoline covers new topics while she's on the go in our new Ranch Curious, Market Update, and Q & A segments! What are those? Be sure to subscribe and find out!   HEADING: Looking for more episodes like this one? We have handpicked these past episodes so that you can keep up on what is happening in our industry! Check out The Auctioneer with Cole Morrison Listen to Understanding Value with John Rose   Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Cattleman U Podcast
Time, Energy, and Mindset - 2025 Edition with Karoline and Jordyn

Cattleman U Podcast

Play Episode Listen Later Jan 2, 2025 18:51


Time, Energy, and Mindset - 2025 Edition with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts   “You're only able to do what you can do, and I think when you give yourself that freedom, and when you really hold yourself accountable, it can be amazing what can get done.” Karoline Rose-Bohannan (9:50)   Resources & Links:  Check out the book that Karoline referenced, The Road Back to You: An Enneagram Journey to Self-Discovery Take the Enneagram test at truity.com Learn more about The Enneagram Institute Check out all things Cattleman U below!  Join us at She's a Hand Ranch Camp and Ranch Camp Weekends Become a member of the Collective  Browse our Online Store  View and subscribe to our new Video Podcast Channel Follow us on Instagram, @cattlemanu and on Facebook Find out more about KRose Company below! Use our Marketing Services and check out the sales we represent Attend our Sale Season Marketing Series Be a part of Cattle Con 2025, and be sure to use code KAROLINE Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook Find out more about our Sponsor Visit krirm.tamuk.edu to learn about The King Ranch Institute for Ranch Management Attend The King Ranch Institute's Cow-Calf Lectureship January 16-17th Follow @thekingranchinstitute on Instagram and Facebook    Here we are in 2025! Today we are bringing back an episode that we recorded last year about time, energy, and mindset. Are you being the change you want to see around you? Controlling the controllables, and understanding your enneagram type are all ways you can be that change. Join us during this season of growth!   In this episode we cover:  Proper goal setting Having grace for yourself and others Having a positive mindset when challenging yourself and holding yourself accountable   More about Cattleman U podcast: Hey all, welcome to our new podcast format! Join host, Karoline Rose-Bohannan, the leader and heart of our companies, as she shares the latest to help start, improve, and expand the rural or ranch business. She visits with industry experts to get honest ins and outs of the cattle business. Not only that, Karoline covers new topics while she's on the go in our new Ranch Curious, Market Update, and Q & A segments! What are those? Be sure to subscribe and find out!   Looking for more episodes like this one? We have handpicked these past episodes so that you can keep up on what is happening in our industry! Check out Where Do I Get Started in this Business? with Karoline and Jordyn Listen to Understanding Value with John Rose   Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Women Who Lead
Inclusive Champions | Tye Barnett, Daisy Danao, Ashley Levin - 042

Women Who Lead

Play Episode Listen Later Dec 25, 2024 57:41


In this monthly series, we're celebrating these powerful women—Tye Barnett, Daisy Danao, and Ashley Levin—who are driving innovation and inclusivity in the real estate industry. Grab your cafecito and join me as I dive deep into how they embody diversity, equity, and inclusion in their real estate businesses and communities. Meet The Leaders Tye Barnett: School Director & Event Planner, Harry Norman REALTORS®, Tye.Barnett@harrynorman.com Daisy Danao: Communications Manager, Berkshire Hathaway HomeServices Chicago,  ddanao@bhhschicago.com Ashley Levin: Regional Manager, Marketing Services, Berkshire Hathaway HomeServices Fox & Roach, REALTORS, ashley.levin@foxroach.com What Fuels Their Passion for DEI   Each of my guests shares their thoughts on how real estate intersects with social equity and housing opportunities.   Daisy's vision for inclusivity in real estate is for every buyer to feel as though they can live anywhere they want. She believes it is the agent's responsibility to make clients feel welcome and empowered throughout the home buying process, regardless of their challenges.   Ashley emphasizes that everyone deserves a fair shot at homeownership and financial stability. She shares how real estate influences how people experience the world, grow, and evolve. Acknowledging existing housing inequalities, Ashley advocates for implementing best practices in real estate to help transform individuals' lives and build stronger communities.   Ty highlights the importance of addressing systemic inequalities and educating real estate professionals on unconscious biases. She explains how fostering inclusivity ensures that everyone has equal access to housing opportunities, which contributes to social equity, economic stability, and community well-being.  DEI Initiatives That Inspire The guests highlight impactful programs: Ty champions initiatives like back-to-school drives and partnerships with Ronald McDonald House. Ashley celebrates programs like autism awareness collaborations, which brought education and free housing resources to families. Daisy shares the success of neighborhood tours and cultural education to connect agents with diverse communities. Favorite Quotes and Book Recommendations Ty shares that her favorite quote is by the late, great Maya Angelou: “When you know better, you do better.” She truly believes that when we know better and do better, we can teach others to do better. Daisy recommends the book The Indian Card by Carrie Lowery Schutpelts. The author conducts interviews and tells the story of how people from a certain Native American tribe face difficulty enrolling in their community due to government processes put in place years ago. Daisy's favorite quote is from her mom, who recites a poem called Sin of Omission: "It's not the things you do, dear. It's the things you leave undone that leave a little bit of heartache at the setting of the sun." Ashley's favorite book is The Color of Law by Richard Rothstein. Ashley finds that the book isn't just a read but a tool that shapes how she sees the world. She also shares her favorite quote from the Vice President of Inclusion at Netflix, Verna Myers: “Diversity is being invited to the party. Inclusion is being asked to dance.” When you help another woman rise, we all shine. And that's how we make an impact. So, let's build each other up and shine brighter than the sun. For more great content from Teresa, connect with her on LinkedIn, join her Women Who Lead Series on Facebook, and subscribe to her YouTube channel. You can find more episodes of Women Who Lead on Spotify, Apple Podcasts, and anywhere else podcasts can be found. This episode is brought to you in part by Venus et Fleur. Are you looking for a great way to show appreciation to family, friends, or even customers? Give them a floral arrangement they won't forget anytime soon. These beautiful arrangements make the perfect closing gift for any realtor to stay top of mind. Visit venusetfleur.com and use code “hsoa20” when ordering for 20% off.

Cattleman U Podcast
Maintaining Competitive Edge with Jim Sitz

Cattleman U Podcast

Play Episode Listen Later Dec 19, 2024 35:58


Maintaining Competitive Edge with Jim Sitz on: Apple Podcasts | Spotify | Stitcher | Google Podcasts “You have to have an open mind of where this industry is going to go and what the needs of your commercial customers are going to be. You can't be afraid to [put] yourself ahead of the pack.” - Jim Sitz (3:52)   Resources & Links:  Find out more about Jim and Sitz Angus Check out sitzangus.com Follow Sitz Angus on Instagram and Facebook Check out all things Cattleman U below!  Join us at She's a Hand Ranch Camp and Ranch Camp Weekends Become a member of the Collective  Browse our Online Store  View and subscribe to our new Video Podcast Channel Follow us on Instagram, @cattlemanu and on Facebook Find out more about KRose Company below! Use our Marketing Services and check out the sales we represent Attend our Sale Season Marketing Series Be a part of Cattle Con 2025, and be sure to use code KAROLINE Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook Find out more about our Sponsors Visit krirm.tamuk.edu to learn about The King Ranch Institute for Ranch Management Attend The King Ranch Institute's Cow-Calf Lectureship January 16-17th Follow @thekingranchinstitute on Instagram and Facebook    Montana producer, Jim Sitz, whose family has 100 years experience in the registered Angus business, joined Karoline for an episode jam- packed with information. Jim describes the Angus breed they have selected for over the years, and how their genetics are performing for their customers. The Sitz family has set themselves apart from the competition, and Jim details the many ways they have done that.    In this episode we cover:  How to handle feedback from a business owner's perspective Involving kids and family on the operation Jim's advice to young producers or people just getting started  Sires and genetics to watch out for during the next bull sale season   More about Cattleman U podcast: Hey all, welcome to our new podcast format! Join host, Karoline Rose-Bohannan, the leader and heart of our companies, as she shares the latest to help start, improve, and expand the rural or ranch business. She visits with industry experts to get honest ins and outs of the cattle business. Not only that, Karoline covers new topics while she's on the go in our new Ranch Curious, Market Update, and Q & A segments! What are those? Be sure to subscribe and find out!   Looking for more episodes like this one? We have handpicked these past episodes so that you can keep up on what is happening in our industry! Check out First Market Update Episode with Karoline and Jordyn Listen to Embracing the Evolution of Your Role on the Operation with MP Sass   Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Cattleman U Podcast
First Week of December Cattle Market Update with Karoline and Jordyn

Cattleman U Podcast

Play Episode Listen Later Dec 17, 2024 30:41


First Week of December Cattle Market Update with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts   “We saw almost double the amount of steers in the first week of December this [year] compared to 2023, and I think it gives a lot of hope that there are still cattle out there.” Karoline Rose-Bohannan (2:12)   Resources & Links:  Watch this video on Tik Tok to see how we calculated value Go to Karoline's Tik Tok to connect about bred cattle numbers Check out all things Cattleman U below!  Join us at She's a Hand Ranch Camp and Ranch Camp Weekends Become a member of the Collective  Browse our Online Store  View and subscribe to our new Video Podcast Channel Follow us on Instagram, @cattlemanu and on Facebook Find out more about KRose Company below! Use our Marketing Services and check out the sales we represent Attend our Sale Season Marketing Series Be a part of Cattle Con 2025, and be sure to use code KAROLINE Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook Find out more about our Sponsors Visit agzaga.com for all your ranching and farming needs Follow them on Instagram @agzagasocial and on Facebook Today we dive into what sale barn numbers did the first week of December this year and last. The numbers we're seeing in the 4 and 5 weight calves alone make a person wonder how to calculate for profit and get serious about risk management. Karoline lines out some different options of how to protect yourself during these volatile markets, and identifies ways that high risk cattle can still pencil. It all comes down to being able to identify your costs, and this episode breaks down just how to do that!    In this episode we cover:  LRP and hedging practices - how they protect you from major losses A step by step calculation of bred cattle's worth, and all the factors to take into account The supply chain, and what Karoline sees happening with each class of cattle   More about Cattleman U podcast: Hey all, welcome to our new podcast format! Join host, Karoline Rose-Bohannan, the leader and heart of our companies, as she shares the latest to help start, improve, and expand the rural or ranch business. She visits with industry experts to get honest ins and outs of the cattle business. Not only that, Karoline covers new topics while she's on the go in our new Ranch Curious, Market Update, and Q & A segments! What are those? Be sure to subscribe and find out!   Looking for more episodes like this one? We have handpicked these past episodes so that you can keep up on what is happening in our industry! Check out The Auctioneer with Cole Morrison Listen to Understanding Value with John Rose   Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Cattleman U Podcast
Q & A - Starting Your Business with Karoline and Jordyn

Cattleman U Podcast

Play Episode Listen Later Dec 12, 2024 22:41


Q & A - Starting Your Business with Karoline Rose-Bohannan and Jordyn Woodburn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts   “If you are going to go out on your own, start your own business, work for yourself, you are going to have to reach a level of hustle that you've never experienced before. If you've had a corporate job, this is nothing like your corporate job.” - Karoline Rose-Bohannan (03:22)   Resources & Links:  Find out more about: Link to submit your questions to karoline here Check out all things Cattleman U below!  Join us at She's a Hand Ranch Camp and Ranch Camp Weekends Become a member of the Collective  Browse our Online Store  Subscribe to our YouTube Channel and watch our video podcasts! Follow us on Instagram, @cattlemanu and on Facebook Find out more about KRose Company below! Use our Marketing Services and check out the sales we represent Attend our Sale Season Marketing Series Be a part of Cattle Con 2025, and be sure to use code KAROLINE Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook Find out more about our Sponsors Visit agzaga.com for all your ranching and farming needs Follow them on Instagram @agzagasocial and on Facebook   We've been asked, just how hard is it to start a business? It's pretty tough, especially for agriculture based businesses. Through determination and sacrifice, it's totally worth it to be self employed. Karoline outlines realistic expectations and gives examples of where to begin. She diminishes any overwhelming feelings that may exist surrounding business planning by answering your questions.   P.S Tune into our YouTube channel for our bonus segments relating to: Value and how long it takes for a cow to pay herself off within the herd  Effective communication with kids and family on the operation   In this episode we cover:  Niches that need to be filled by agricultural/rural based businesses  Calculating breakeven costs, and how often to do so The power of proper networking when it comes to getting your cattle sold Identifying your “zone of genius”    More about Cattleman U podcast: Hey all, welcome to our new podcast format! Join host, Karoline Rose-Bohannan, the leader and heart of our companies, as she shares the latest to help start, improve, and expand the rural or ranch business. She visits with industry experts to get honest ins and outs of the cattle business. Not only that, Karoline covers new topics while she's on the go in our new Ranch Curious, Market Update, and Q & A segments! What are those? Be sure to subscribe and find out!   Looking for more episodes like this one? We have handpicked these past episodes so that you can keep up on what is happening in our industry! Check out Thanksgiving Week Market Report with Karoline and Jordyn Listen to Embracing the Evolution of Your Role on the Operation with MP Sass   Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Passion to Purpose: The Power of Digital Marketing
#38: Using Education and More in Marketing with Kristin Manna

Passion to Purpose: The Power of Digital Marketing

Play Episode Listen Later Dec 12, 2024 61:29


Want ideas on how to market a new business venture using education to attract your ideal client? Well listen in, be a fly on the wall to a conversation I recently had with Kristin Manna. Kristin spent a decade in the high school classroom teaching and coaching before making a career pivot into finance.  Math teacher turned financial advisor Kristin meets clients where they are to support them, using money as tools to help them live meaningful lives. And hear how she reframed her focus to show up and use education to market her services online.  You will hear us share a lot of analogies and a little bit of humor as we talk about starting and marketing a new business venture.  If you would like to connect with Kristin find her on LinkedIn https://www.linkedin.com/in/kristinmanna/ More about your host Lindsey Burda: Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to help them build a strong digital presence and win more leads online. With over a decade of experience helping Finanical pros and Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing. Find Lindsey online at the links below: Website: burdamarketing.com LinkedIn: www.linkedin.com/in/lindseyburda Instagram: https://www.instagram.com/burdamarketing

Cattleman U Podcast
Thanksgiving Week Market Update with Karoline and Jordyn

Cattleman U Podcast

Play Episode Listen Later Dec 10, 2024 25:09


Thanksgiving Week Market Update  with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts   “It feels as if there's not enough cattle. I'm feeling that, my customers are feeling that, it's almost a panicked feeling of not being able to fill these orders and get enough good cattle. I think we are seeing the cattle in general get lighter.” Karoline Rose-Bohannan (8:12)   Resources & Links:  Check out all things Cattleman U below!  Join us at She's a Hand Ranch Camp and Ranch Camp Weekends Become a member of the Collective  Browse our Online Store  View and subscribe to our new Video Podcast Channel Follow us on Instagram, @cattlemanu and on Facebook Find out more about KRose Company below! Use our Marketing Services and check out the sales we represent Attend our Sale Season Marketing Series Be a part of Cattle Con 2025, and be sure to use code KAROLINE Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook Find out more about our Sponsors Visit agzaga.com for all your ranching and farming needs Follow them on Instagram @agzagasocial and on Facebook Thanksgiving has come and gone, and today we dive into what market numbers resulted from the holiday week. This is the time of year that the first big bred cow and seedstock sales begin, so there is plenty of data to look at and compare to year's past. Join Karoline and Jordyn as they compare the different classes, factors that are affecting the bigger picture, and project some prices for the coming months.    In this episode we cover:  Certain supply and demand fluctuations between this year and last Why time of year matters for these bigger sales and the effect that the holidays have Broken, solid, and smooth mouthed cattle, and their value at the sale barn Purebred seedstock sale data from this year and last   More about Cattleman U podcast: Hey all, welcome to our new podcast format! Join host, Karoline Rose-Bohannan, the leader and heart of our companies, as she shares the latest to help start, improve, and expand the rural or ranch business. She visits with industry experts to get honest ins and outs of the cattle business. Not only that, Karoline covers new topics while she's on the go in our new Ranch Curious, Market Update, and Q & A segments! What are those? Be sure to subscribe and find out!   Looking for more episodes like this one? We have handpicked these past episodes so that you can keep up on what is happening in our industry! Check out The Auctioneer with Cole Morrison Listen to Embracing the Evolution of Your Role on the Operation with MP Sass   Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Cattleman U Podcast
November Market Recap with Karoline and Jordyn

Cattleman U Podcast

Play Episode Listen Later Dec 5, 2024 29:51


November Market Recap with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts   “We are seeing weaned cattle have more of a demand, and part of the reason for that is because we are seeing more corporate feedlots.” Karoline Rose-Bohannan (1:36)   Resources & Links:  Check out all things Cattleman U below!  Join us at She's a Hand Ranch Camp and Ranch Camp Weekends Become a member of the Collective  Browse our Online Store  View and subscribe to our new Video Podcast Channel Follow us on Instagram, @cattlemanu  Text "REPORT" to 866-994-4660 for our Cattle Market Report Find out more about KRose Company below! Use our Marketing Services and check out the sales we represent Attend our Sale Season Marketing Series Be a part of Cattle Con 2025, and be sure to use code KAROLINE Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook Find out more about our Sponsors Visit agzaga.com for all your ranching and farming needs Follow them on Instagram @agzagasocial and on Facebook On today's November market update, we're comparing this year's November sale barn numbers to last year's. The differences are pretty noticeable when comparing the amount of cattle going to market, what they're weighing, and what they're going for. Karoline identifies certain market trends to pay attention to, and why they matter.    In this episode we cover:  The gains on slaughter cattle between this year and last Roles that corporate feeders are playing in the sale barn numbers we're seeing Herd retention numbers and how they will affect future markets   More about Cattleman U podcast: Hey all, welcome to our new podcast format! Join host, Karoline Rose-Bohannan, the leader and heart of our companies, as she shares the latest to help start, improve, and expand the rural or ranch business. She visits with industry experts to get honest ins and outs of the cattle business. Not only that, Karoline covers new topics while she's on the go in our new Ranch Curious, Market Update, and Q & A segments! What are those? Be sure to subscribe and find out!   Looking for more episodes like this one? We have handpicked these past episodes so that you can keep up on what is happening in our industry! Check out The Auctioneer with Cole Morrison Listen to Embracing the Evolution of Your Role on the Operation with MP Sass   Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Cattleman U Podcast
Understanding Value with John Rose

Cattleman U Podcast

Play Episode Listen Later Nov 27, 2024 50:21


Understanding Value with John Rose on: Apple Podcasts | Spotify | Stitcher | Google Podcasts   “Well I don't think that value in cattle is any different when it's high, or when it's low, the biggest trick is knowing what your costs are. There are some costs you can't figure in. You just have to look at the historical data.” John Rose (20:57)   Resources & Links:  Find out more about The Rose Family Check out Rose Cattle Company Arena, the home of Ranch Camp Check out all things Cattleman U below!  Join us at She's a Hand Ranch Camp and Ranch Camp Weekends Become a member of the Collective  Browse our Online Store  View and subscribe to our new Video Podcast Channel Follow us on Instagram, @cattlemanu and on Facebook Find out more about KRose Company below! Use our Marketing Services and check out the sales we represent Attend our Sale Season Marketing Series Be a part of Cattle Con 2025, and be sure to use code KAROLINE Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook   Today's episode is one that has been in the works for quite a while, and we are excited to welcome Karoline's father, John Rose to the show. We have a lot of people asking if it's possible to get started in this industry if you weren't raised in it and didn't marry into it. John is a great example that it is in fact possible. Like he says, it's possible if you are truly dedicated and have an optimistic look at what's in front of you, because that's what sets successful individuals apart. Tune in to hear more about his story, tips he has for those just getting started, how he values certain types of cattle, and his take on where the market is headed.   In this episode we cover:  The markets and what Karoline and John are both seeing from where they're seated Finding the opportunity in risk How to properly value cattle in different types of operations John's pride in his children, and how to support the next generation so that they have a desire to be involved on the operation John's background and unique perspective on how to get started in the industry   More about Cattleman U podcast: Hey all, welcome to our new podcast format! Join host, Karoline Rose-Bohannan, the leader and heart of our companies, as she shares the latest to help start, improve, and expand the rural or ranch business. She visits with industry experts to get honest ins and outs of the cattle business. Not only that, Karoline covers new topics while she's on the go in our new Ranch Curious, Market Update, and Q & A segments! What are those? Be sure to subscribe and find out!   Looking for more episodes like this one? We have handpicked these past episodes so that you can keep up on what is happening in our industry! Check out Breaking Into Agriculture with Cassidy Johnston Listen to Embracing the Evolution of Your Role on the Operation with MP Sass   Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Cattleman U Podcast
Q & A - Where Do I Get Started in this Business? with Karoline Rose-Bohannan and Jordyn Woodburn

Cattleman U Podcast

Play Episode Listen Later Nov 21, 2024 32:24


Q & A - Where Do I Get Started in this Business? with Karoline Rose-Bohannan and Jordyn Woodburn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts   “When you think about the cost of land, labor, feed, reproduction, cattle, all of that really adds up. The thing I want you to be reassured of is, you can be profitable.” - Karoline Rose-Bohannan (09:06) Resources & Links:  Find out more about: Read Atomic Habits, the book that Karoline swears by! Check out all things Cattleman U below!  Join us at She's a Hand Ranch Camp and Ranch Camp Weekends Become a member of the Collective  Browse our Online Store  Subscribe to our YouTube Channel and watch our video podcasts! Follow us on Instagram, @cattlemanu and on Facebook Find out more about KRose Company below! Use our Marketing Services and check out the sales we represent Attend our Sale Season Marketing Series Be a part of Cattle Con 2025, and be sure to use code KAROLINE Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook   On today's first Q & A episode, Karoline answers questions that you, our listeners and followers have asked. In this new segment, Karoline addresses questions based on topics like building a business from the ground up and handling the daily nuances of ranching. Today's questions revolve around just where to begin if you want to get started in this tough industry.    Karoline labels the initial barriers to entry. As if costs weren't difficult enough, there's also a set of skills and resources needed for this business. Luckily enough we can still rely on our community to get us though. Someone like Karoline is a great example of people with experience who are willing to help. She shares a quick recap of the past month, and gets a little personal about the creative options that have helped on her journey. You may even have some questions of your own!  In this episode we cover:  How to build a prominent herd and what each class of cattle currently cost  The type of infrastructure necessary to invest in Jordyn's take on the sale barn season, while being our designated “sale barn co-pilot” Some of the misconceptions of ranching How to prioritize your time in a meaningful way so that you can truly enjoy this business   More about Cattleman U podcast: Hey all, welcome to our new podcast format! Join host, Karoline Rose-Bohannan, the leader and heart of our companies, as she shares the latest to help start, improve, and expand the rural or ranch business. She visits with industry experts to get honest ins and outs of the cattle business. Not only that, Karoline covers new topics while she's on the go in our new Ranch Curious, Market Update, and Q & A segments! What are those? Be sure to subscribe and find out!   Looking for more episodes like this one? We have handpicked these past episodes so that you can keep up on what is happening in our industry! Check out Envisioning a Healthy Lifestyle for Rural American with Bailee Cooper Listen to Embracing the Evolution of Your Role on the Operation with MP Sass   Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Cattleman U Podcast
First Market Update Episode with Karoline Rose-Bohannan and Jordyn Woodburn

Cattleman U Podcast

Play Episode Listen Later Nov 21, 2024 30:47


First Market Update Episode with Karoline Rose-Bohannan and Jordyn Woodburn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts   “The price that four-weights are bringing, when I talk to people about penciling it out, it makes a lot of sense to sell those light calves, versus hold on to them until the spring. If you can get them moved, with what they're bringing per head, I think you have to sell.” - Karoline Rose-Bohannan (16:17)   Resources & Links:  Check out all things Cattleman U below!  Join us at She's a Hand Ranch Camp and Ranch Camp Weekends  Become a member of the Collective  Browse our Online Store  View and subscribe to our new Video Podcast Channel Follow us on Instagram, @cattlemanu and on Facebook Text "REPORT" to 866-994-4660 for our Cattle Market Report Find out more about KRose Company below! Use our Marketing Services and check out the sales we represent Attend our Sale Season Marketing Series Be a part of Cattle Con 2025 Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook   Welcome to our first cattle market update! This will be the first of many episodes where we bring you real data that is helpful for when trying to make market decisions. It will be just like you're sitting in the sale barn, only we did the work for you! Karoline addresses factors that affected numbers in the month of October, and makes predictions of what's to come. Be sure to write us concerning your cattle market thoughts and questions on social media, or in the comments on our YouTube channel!   In this episode we cover:  Karoline's background and experience with the cattle markets  Answers to Instagram polls that listeners and followers wrote in  Interesting factors and fears surrounding the cattle market October numbers for slaughter cows and bulls in 2023 and 2024  Heifer and steer numbers for last month, and how they compare to last year What's affecting weights on each class of cattle coming into the sale barn   More about Cattleman U podcast: Hey all, welcome to our new podcast format! Join host, Karoline Rose-Bohannan, the leader and heart of our companies, as she shares the latest to help start, improve, and expand the rural or ranch business. She visits with industry experts to get honest ins and outs of the cattle business. Not only that, Karoline covers new topics while she's on the go in our new Ranch Curious, Market Update, and Q & A segments! What are those? Be sure to subscribe and find out!   Looking for more episodes like this one? We have handpicked these past episodes so that you can keep up on what is happening in our industry! Check out Quality and Consistency with The Perini's Listen to The Pitchfork Ranch with Ben Anson   Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Cattleman U Podcast
Ranch Curious - Preconditioning and Weaning Explained with Karoline Rose-Bohannan and Jordyn Woodburn

Cattleman U Podcast

Play Episode Listen Later Nov 21, 2024 40:20


Ranch Curious - Preconditioning and Weaning Explained with Karoline Rose-Bohannan and Jordyn Woodburn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts   “I think we're going to see a shift in the industry where weaning, especially when done correctly, is going to be really, really powerful.” - Karoline Rose Bohannan (16:02) Resources & Links:  Check out all things Cattleman U below!  Join us at She's a Hand Ranch Camp and Ranch Camp Weekends  Become a member of the Collective  Browse our Online Store  Subscribe to our YouTube Channel and watch our video podcasts! Text "CURIOUS" to 866-994-4660 to get a download of our Herd Management Profit Finder Courses Follow us on Instagram, @cattlemanu and on Facebook Find out more about KRose Company below! Use our Marketing Services and check out the sales we represent Attend our Sale Season Marketing Series Be a part of Cattle Con 2025, and be sure to use code KAROLINE Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook   Preconditioning and weaning calves is fresh on producers' minds right now. So it makes sense that this is our first Ranch Curious episode topic! The idea began at our team retreat while joking about the nuances of ranching. The things that we're just expected to know. Well, this joke quickly became an idea for a new segment of the podcast. These foundational episodes are packed with information! They provide reasoning behind the ways things are done, and are for anyone curious about the industry.    Karoline and Jordyn talk about why producers decide to precondition and wean calves the way they do. There is a lot of planning that goes into these processes and numerous factors to take into account. Karoline explains these processes, and goes farther to explain her preferred methods and how making these decisions affects the markets. Tune in to hear what strategies ranchers are utilizing, and the why behind it all!   In this episode we cover:  Examples of common weaning programs, and how they're used How modified live and killed vaccines work, and their benefits The cost associated with running cattle on leases, and how it affects the way people decide to meet the needs of their cattle How certain cultural shifts are affecting the markets Discussing high risk calves, and what to look for and avoid when purchasing cattle   More about Cattleman U podcast: Hey all, welcome to our new podcast format! Join host, Karoline Rose-Bohannan, the leader and heart of our companies, as she shares the latest to help start, improve, and expand the rural or ranch business. She visits with industry experts to get honest ins and outs of the cattle business. Not only that, Karoline covers new topics while she's on the go in our new Ranch Curious, Market Update, and Q & A segments! What are those? Be sure to subscribe and find out!   Looking for more episodes like this one? We have handpicked these past episodes so that you can keep up on what is happening in our industry! Check out Quality and Consistency with The Perini's Listen to Embracing the Evolution of Your Role on the Operation with MP Sass   Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

World of Marketing
Episode 207 REMASTERED: Legal Marketing Done Right With Alexander Scott

World of Marketing

Play Episode Listen Later Nov 8, 2024 36:18


Alexander Scott has quickly moved through the ranks of Foster Web Marketing. We're re-releasing this episode to double down on the valuable information he provides for our listeners. At the time of the original recording, Alexander was a Senior Digital Marketing Strategist, but by the time the episode aired he had become our Director of Marketing Services. Now, a little more than a year later, he has earned the title of Chief Business Development Officer! This episode will explain why. Aside from treating his body well, he has treated our clients with the first-class service that has created tremendous growth for all companies that he comes in contact with. Learn more about the different approaches Alexander takes with his many clients in this episode of World of Marketing! Here's a Glimpse of What You'll Learn 0:00 Preview - The Importance of a Marketing Team 1:04 Introduction 2:12 Alexander's Fitness Journey 6:11 Presentation: Helping Clients Succeed 6:46 Baseline Digital Marketing 9:22 Visibility + Gated Content = Leads 11:57 Organic & Local SEO 14:39 Marrying Content With Context 22:32 Finding New Marketing Solutions 23:07 On-Page SEO 30:04 The FMW Marketing Services Team 31:13 The Importance of a Marketing Team 32:40 DSS: The Secret Weapon 35:17 Closing Thoughts No law firm or podiatrist is the same. Each business requires a different approach to marketing and a unique marketing mix. If a marketer tells you a strategy is one-size-fits-all, then it's time to find another marketer. What works for one practice utilizing its own resources in its specific market is surely different than what works for your mix of reputation, resources, and market size. Your practice's growth is its own, and it's time to handle it that way! Absorb how you can approach your marketing by watching or listening to Alexander's presentation during this episode. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Alexander Scott of Foster Web Marketing This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

AI Knowhow
How Marketing Services Companies are Reinventing Themselves With AI

AI Knowhow

Play Episode Listen Later Oct 28, 2024 40:36


In the digital age, what does it take for marketing firms to stay ahead? AI Knowhow host Courtney Baker explores this with highlights from an exclusive marketing roundtable featuring insights from Knownwell's Chief Product Officer, Mohan Rao, 2X CEO Dom Colasante, and Cognitive Path co-founder Geoff Livingston. Together, they tackle how AI helps agencies enhance their creativity, gain precise customer insights, and uncover new market opportunities. Later, Pete Buer catches up with Jeff Mason, CEO of Power Digital Marketing, to discuss AI-driven customer experiences and how his team leverages advanced tools to help brands scale effectively. From analyzing data for real-time insights to running AI-enabled customer service, Jeff shares his team's innovative approaches and discusses AI's role in elevating marketing precision and personalization to new heights. And don't miss our Halloween-inspired game, “Trick or Treat,” where Courtney, David, and Mohan tackle quirky AI-themed questions and compete for the top score. Tune in to learn how marketing firms are reshaping themselves with AI, and what lies ahead for the future of data-driven creativity and strategy! Visit Knownwell.com/demo for an inside look at AI solutions for marketing.

Self-Publishing with Dale L. Roberts
Storiad Review: Book Marketing Services for Authors

Self-Publishing with Dale L. Roberts

Play Episode Listen Later Oct 22, 2024 27:17


Curious about how Storiad can enhance your book marketing efforts? Explore how this platform offers a variety of strategies, including book promotion, review gathering, and publicity. Uncover the features, costs, and determine if it's the right fit for authors looking to market their books effectively. Book Award Pro - https://DaleLinks.com/BookAwardPro (affiliate link) Storiad - https://DaleLinks.com/Storiad (affiliate link) Interview with Storiad Founder, Ramzi Hajj - https://youtu.be/nTF2qo55MNQ Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com Subscribe to my email newsletter - https://DaleLinks.com/SignUp Join Channel Memberships - https://DaleLinks.com/Memberships Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel - https://www.youtube.com/@DaleLRoberts My Books - https://DaleLinks.com/MyBooks  Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

Content Amplified
How Do You Turn Content Into Experiences?

Content Amplified

Play Episode Listen Later Oct 11, 2024 17:42


In this episode, we interview Tod Szewczyk, VP of Marketing Services at Verndale, a digital experience agency. Tod shares his expertise on creating immersive customer experiences that go beyond traditional content strategies. What you'll learn in this episode: • How to redefine content as a powerful communication tool. • Strategies to craft unforgettable customer experiences. • Using gamification and technology to engage audiences. • The importance of identifying key moments for brand impact. • Practical examples of creating in-person and digital brand interactions.

Content Marketing, Engineered Podcast
How to Leverage Clean Data and AI for Effective Email Marketing

Content Marketing, Engineered Podcast

Play Episode Listen Later Oct 10, 2024 35:03


 Successful email marketing always starts with a clean email database. Hear tips on how to organically grow your email list, how often you should review your email list, when to delete inactive recipients, and how AI plays a role. In this episode of Content Marketing Engineered, I talk to Shelly Alvarez, the Vice President of Marketing Services at Ragnarok. We discuss the evolution of email marketing, the impact of AI, and the importance of maintaining a clean database. Shelly shares insights on building a database from scratch, effective email marketing strategies for startups, and the significance of measuring success through revenue and key performance indicators. The conversation emphasizes the need for continuous testing and adaptation in marketing strategies.TakeawaysEmail marketing is still relevant and evolving.Maintaining a clean database is crucial for email success.Pop-ups on websites can effectively capture leads.Testing different strategies is essential for success.ResourcesConnect with Shelly on LinkedInConnect with Wendy on LinkedInRelated Episode: Email Marketing Myths Debunked: What Really Works in 2024Related Resource: B2B Email Marketing Tips That Actually Work with Jay Schwedelson

SmartTouch Market Pulse
Competitor Conquesting: Strategies for Real Estate Success

SmartTouch Market Pulse

Play Episode Listen Later Aug 28, 2024 24:43


In this insightful episode of The Market Pulse presented by SmartTouch Interactive, host Aaron Fichera teams up with Tanner Ross, VP of Marketing Services, to explore the powerful concepts of geofencing and competitor conquesting within the real estate industry. The discussion begins with a breakdown of the IDFA ecosystem, explaining how device IDs, ad exchanges, and creative strategies come together to form the foundation of modern digital marketing.  Tanner and Aaron then dive into the practical applications of these concepts, covering a range of mediums and strategies such as geofencing competitor model homes, acquiring IDFA lists, and implementing SmartTouch Conquesting. They also tackle the common challenges of competitor conquesting, offering solutions for refining audience size and selecting the most effective advertising platforms.  Whether you're a seasoned marketer or new to digital marketing, this episode provides actionable advice on getting started with geofencing and competitor conquesting to gain a competitive edge in the real estate market.   Don't miss this chance to learn from the experts and elevate your marketing strategy! 

Agent Survival Guide Podcast
Agent's Guide to Mail Communication Resources

Agent Survival Guide Podcast

Play Episode Listen Later Aug 12, 2024 9:53


  Consider this episode your cheat sheet for resources, tips, and strategies for keeping in touch with clients the old fashion way, through mail!   Read the text version   Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Mail Communication Resources: Canva: https://www.canva.com/ Lead Concepts: https://leadconcepts.com/direct-mail/ Lunacy: https://icons8.com/lunacy Microsoft Designer: https://designer.microsoft.com/ MOO: https://www.moo.com/us/ Office Depot: https://www.officedepot.com/l/print-and-copy/print-services ReminderMedia: https://remindermedia.com/postcard/ Staples: https://www.staples.com/services/printing/ Vistaprint: https://www.vistaprint.com/   Resources: Agent Compliance Handbook: https://docs.ritterim.com/documents/compliance/Ritter-Agent-Handbook-2024.pdf Agent's Guide to Email Marketing Communication Resources: https://link.chtbl.com/ASG598      Agent's Guide to Video Communication Resources: https://link.chtbl.com/ASG596 Best Free Writing & Grammar Apps: https://link.chtbl.com/ASGA58 How to Successfully Set SMART Goals: https://link.chtbl.com/ASG565 ShopRitterIM: https://shopritterim.com/ The Ultimate Agent Resource List Pt 1: Market Yourself: https://ritterim.com/blog/the-ultimate-agent-resource-list-pt-1-market-yourself/   References: “Direct Mail Marketing Campaigns.” Lead Concepts, Lead Concepts, 1 May 2024, www.leadconcepts.com/direct-mail/. “Free Design Tool: Presentations, Video, Social Media | CANVA.” Canva, Canva, www.canva.com/. Accessed 31 July 2024. “Have You Thought about Postcards?” Custom Online Business Printing & Design | MOO US, MOO, www.moo.com/us/. Accessed 31 July 2024. “Lunacy – Free Design Software for WIN, Mac, Linux.” Lunacy – Free Design Software for Win, Mac, Linux, Lunacy, www.icons8.com/lunacy. Accessed 31 July 2024. “Medicare Marketing Guidelines.” CMS.Gov, www.cms.gov/medicare/health-drug-plans/managed-care-marketing/medicare-guidelines. Accessed 31 July 2024. “Microsoft Designer - Stunning Designs in a Flash.” Microsoft Designer - Stunning Designs in a Flash, Microsoft, www.designer.microsoft.com/. Accessed 31 July 2024. “Postcards.” ReminderMedia, ReminderMedia, 19 Dec. 2023, www.remindermedia.com/postcard/. Plummer, Michael. “Council Post: Three Reasons Mailers Aren't Dead in 2022.” Forbes, Forbes Magazine, 15 July 2022, www.forbes.com/sites/forbestechcouncil/2022/07/14/three-reasons-mailers-arent-dead-in-2022/. “Printing & Marketing Services.” Staples.Com, Staples, www.staples.com/services/printing/. Accessed 31 July 2024. “Print & Copy Services: Office Depot.” Officedepot.com, Office Depot, www.officedepot.com/l/print-and-copy/print-services. Accessed 31 July 2024. “VistaPrint.” VistaPrint Official Website: Online Printing Services, VistaPrint, www.vistaprint.com/. Accessed 31 July 2024.   Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X (fka) Twitter, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance     Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel  Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/

Learn Cardano Podcast
MASSIVE Cardano ADA News Update, Latest Cardano News 26th July 2024

Learn Cardano Podcast

Play Episode Listen Later Jul 26, 2024 38:58


Please use the timestamps to navigate this Cardano news update. This week, there has been a lot from all the projects I've been following.Timestamps00:00 Intro00:47 Cardano Node 9.1 Released 01:15 Chang Parameters 02:23 DRep Pioneers 03:00 More users looking at Cardano 04:51 ADAHandles subHandles 07:53 Begin ID 08:54 Digitalis 10:11 Ultimate Cardano Smart Contract Book 10:58 Understanding eUTXO Model & Cardano Smart Contracts 11:24 Become a Cardano Blockchain Certified Associate 12:12 Jellycubes Incubation and Marketing Services 13:23 USDM Updates 13:55 Liqwid Vote for USDM 15:48 USDM Second Highest Token in Liquidity 16:06 Nuvola Updates 20:03 Taptools Wallet Profiler 20:41 Iagon Hardware 21:56 Iagon Merch 22:11 Minswap Launch Event 23:10 VyFinance Implements NuFi Social Account Login 24:12 Empowa Liquidity Drive 26:02 Empowa NFT Marketplace 27:02 Wingriders V2 28:18 Yoroi 29:02 CardanoPress Update 30:26 Hydra 32:42 OptionFlow Update 33:24 Meld Acquires Bit2Pay 35:08 Pigg Party 37:31 Become a Member Links and referencesIntersect Cardano Node 9.1https://x.com/IntersectMBO/status/1816491283676033133https://x.com/AdamRusch/status/1816505319926755838https://docs.google.com/document/d/1osTRntekCmiOrcEznSlwvPzN-cGAw-XKnmmZHNZbeok/edit#heading=h.6v14q4t5lptchttps://x.com/IntersectMBO/status/1815803527010345325Users exploring Cardanohttps://x.com/CryptoConan/status/1816504023593234896ADA Handle Updateshttps://x.com/adahandle/status/1814813591343878410https://x.com/adahandle/status/1815022702190842297https://x.com/adahandle/status/1815682661060583867https://medium.com/ada-handle/ada-handle-subhandle-faq-d9d6200740fBegin IDhttps://x.com/BeginWallet/status/1811732785629135250Digitalishttps://x.com/blinklabs_io/status/1813908678518374768https://x.com/digitalisDNShttps://www.digitalis.domains/Learning Resources for Cardano Smart Contractshttps://www.amazon.com/dp/8197396531https://x.com/ElRaulito_cnft/status/1816429704221429790https://x.com/Cardano_CF/status/1816015241156706333https://home.pearsonvue.com/cardanofoundation?utm_content=learncardano&utm_medium=social&utm_source=YoutubeJellycubes Marketing and Incubationhttps://x.com/Jellycubes_nft/status/1815781418091548956https://x.com/Jellycubes_nft/status/1816152225921786045USDMhttps://x.com/astroboysoup/status/1816282224066715776Liqwid USDMhttps://x.com/liqwidfinance/status/1816519435110482319Liqwid USDC APYhttps://x.com/decypher_xyz/status/1814986995803840700Taptoolshttps://x.com/Maxime622/status/1816377541508162004https://x.com/TapTools/status/1816119395078529466Nuvolahttps://x.com/NuvolaDigital/status/1809271653710299338https://x.com/NuvolaDigital/status/1811433969503682630https://x.com/NuvolaDigital/status/1812899919239204883https://x.com/NuvolaDigital/status/1805694677020295580https://x.com/defiOnCardano/status/1816368100838649995Iagon Cyclone Qshttps://x.com/IagonOfficial/status/1815403781804216387Iagon Merchhttps://x.com/IagonOfficial/status/1814590219405897835Minswap V2 Launch campaignhttps://x.com/MinswapDEX/status/1816100717666402681VyFinance Social Login integration by BuFihttps://x.com/VyFiOfficial/status/1815998549282414681Empowahttps://x.com/empowa_io/status/1816049419734880589https://empowa.io/empowa-liquidity-drive-launch-key-details/https://x.com/empowa_io/status/1815257744208978408https://empowa.app/nft-collection/cardano-summit-2023/Wingriders v2https://x.com/wingriderscom/status/1815412030918025674https://medium.com/@wingriderscom/wingriders-v2-features-67bf198c9635Yoroi Updateshttps://x.com/EmurgoAfrica/status/1807779931255886327CardanoPress updatehttps://x.com/astroboysoup/status/1816629128067780754Projects building on Hydrahttps://x.com/BlazarLabs/status/1795101284220928439OptionFlow updatehttps://x.com/OptionFlowTeam/status/1814935331176673439Meld buys Bit2Payhttps://x.com/onMELD/status/1815764854298530217Piggy Partyhttps://x.com/TheAvatarNick/status/1815773324670279834https://x.com/piggdotpartyhttps://pigg.party/party

Body Bangin'
Ep #121: Things Need to Change with Michael Giarrizzo

Body Bangin'

Play Episode Listen Later Jul 16, 2024 55:05


I am talking with Michael Giarrizzo, CEO/President of DCR Systems, about embracing the change of our industry. As our vehicles become more complex things NEED TO CHANGE!Vehicles today are safety machines on wheels so what is your shop doing to make sure you are keeping those vehicles that come to you after a collision are being restored so they operate exactly like they would if they never would have gotten into an accident.We need to start taking on the responsibility of this to create a sustainable future in our industry! No more are the days of just checking fit and finish!  Michael challenges shops to:1 – establish your why2 – create processes that are non-negotiable (consistency)3 – have extensive documentation (documentation before, during and after the repair including manufacturer repair procedures, videos, photos, notes, etc.)4 – create quality control check points throughout your shop (ask your team where those QC checks should be. Utilize your team to make your business better.)If you want to ask any questions of Michael or inquire about becoming one of his licensed shops you can email him directly at:mgiarrizzo@dcrsystems.netLinks to Michael's past Body Bangin' interview - Episode #30 – Becoming a Lean, Mean, Auto Body Repair Machine:Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-30-becoming-a-lean-mean-auto-body-repair-machine/id1558234037?i=1000553311049On YouTube: https://youtu.be/3YVwWiA9Um0?si=-CtQbNXGGYDoPf07____________________________ Connect with Micki on LinkedIn Now! :) https://www.linkedin.com/in/micki-woods-36374121/ For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.comSupport the Show.For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.com Join the Body Bangin' Facebook Group!https://www.facebook.com/groups/989546031854134

Body Bangin'
Ep #120: SE Collision Conference Insider with WMABA and CCA

Body Bangin'

Play Episode Listen Later Jun 25, 2024 37:29


Thank you to our wonderful sponsor, Lombard Equipment, who sells new and refurbished equipment AND provides training on that equipment in your shop!Reach out to them and get the help you need...Massachussets Office: (800) 422-PULLFlorida Office: 888-440-WELDVirginia Office: 833-MIG-WELDVisit them online: https://lombardequipment.com/What made this year's SE Collision Conference amazing? Several of those involved chatted about some things that happened behind the scenes plus a recap of the show. Joining me today is: Josh Kent - CCA's Executive Director, Kyle Bradshaw - CCA's President and Board Members of WMABA & CCA - Brian Davies & John Shoemaker Make sure to mark your calendar to join in next May-ish in Virginia!Contact WMABA or CCA Directly:Email WMABA's Office: info@wmaba.comEmail WMABA's Executive Director - Jordan Hendler: jordanhendler@wmaba.comWMABA's website: https://wmaba.com/Email CCA's Office: info@carolinascollisionassociation.comEmail CCA's Executive Director - Josh Kent: oregon.josh.kent@gmail.comCCA's website: https://carolinascollisionassociation.com/Join the Collision Cocktail Hour monthly meetings!Learn more here: https://collisioncocktailhour.com/____________________________ Connect with Micki on LinkedIn Now! :) https://www.linkedin.com/in/micki-woods-36374121/ For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.comSupport the Show.For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.com Join the Body Bangin' Facebook Group!https://www.facebook.com/groups/989546031854134

Body Bangin'
Ep #119: RTA - The Process & The Shop's Role with Steve Krieps at the SE Collision Conference

Body Bangin'

Play Episode Listen Later Jun 21, 2024 33:52


Thank you to our wonderful sponsor, Lombard Equipment, who sells new and refurbished equipment AND provides training on that equipment in your shop!Reach out to them and get the help you need...Massachussets Office: (800) 422-PULLFlorida Office: 888-440-WELDVirginia Office: 833-MIG-WELDVisit them online: https://lombardequipment.com/We are talking about a very polarizing topic today with Steve Krieps of Collision Safety Consultants of West Virginia. Steve was part of a panel at the SE Collsiion Conference where they discussed the pros and cons of RTAs (Right to Appraisals), PRI (Post Repair Inspections) and what the shop's role is in those things. This is super informational for all shops out there!Listen to Billy Walkowiak's episode where we get into the nitty gritty of RTAs:Ep #58: Use the Appraisal Clause to Get Paid with Bill Walkowiakhttps://podcasts.apple.com/us/podcast/ep-58-use-the-appraisal-clause-to-get-paid-with/id1558234037?i=1000590615764Contact Steve Directly:Email Steve: steve.collisionsafety@gmail.comCollision Safety Consultant's website: https://collisionsafetyconsultants.us/Join the Collision Cocktail Hour monthly meetings!Learn more here: https://collisioncocktailhour.com/____________________________ Connect with Micki on LinkedIn Now! :) https://www.linkedin.com/in/micki-woods-36374121/ For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.comSupport the Show.For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.com Join the Body Bangin' Facebook Group!https://www.facebook.com/groups/989546031854134

Body Bangin'
Ep #118: Take Advantage of the Slow Times with Kevin Lombard & Dave Caron at the SE Collision Conference

Body Bangin'

Play Episode Listen Later Jun 20, 2024 37:23


For all of you listening Lombard Equipment is offering a FREE Air Jack (3 bag) with purchase of any Chisum equipment piece PLUS Chisum is offering incredible factory pricing through the end of June!https://youtu.be/AsTdmSVxSHs?si=v-sKc171vEm1eaKCKevin Lombard & Dave Caron of Lombard Equipment chat with us today about the opportunities shops have as they are experiencing some slow downs right now.A survey was done and found that a technician standing up ergonomically (versus down on the ground) are 22% more efficient!They also talk about the latest frame machine that is the Swiss army knife of all frame machines - the Bronco and Bronco XL!For all of you listening Lombard is offering a FREE Air Jack (3 bag) with purchase of any Chisum equipment piece PLUS Chisum is offering incredible factory pricing through the end of June!Watch the video of the Bronco: https://youtu.be/AsTdmSVxSHs?si=v-sKc171vEm1eaKCContact Lombard Equipment:Contact Form: https://lombardequipment.com/contact/Massachussets Office: (800) 422-PULLFlorida Office: 888-440-WELDVirginia Office: 833-MIG-WELDVisit them online: https://lombardequipment.com/Join the Collision Cocktail Hour monthly meetings!Learn more here: https://collisioncocktailhour.com/____________________________ Connect with Micki on LinkedIn Now! :) https://www.linkedin.com/in/micki-woods-36374121/ For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.comSupport the Show.For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.com Join the Body Bangin' Facebook Group!https://www.facebook.com/groups/989546031854134

Body Bangin'
Ep #117: It's Time to Level Up! with Blake Farley at the SE Collision Conference

Body Bangin'

Play Episode Listen Later Jun 19, 2024 30:48


Thank you to our wonderful sponsor, Lombard Equipment, who sells new and refurbished equipment AND provides training on that equipment in your shop!Reach out to them and get the help you need...Massachussets Office: (800) 422-PULLFlorida Office: 888-440-WELDVirginia Office: 833-MIG-WELDVisit them online: https://lombardequipment.com/I'm excited to bring to you today Mister Blake Farley, the Executive VP of Operations for Quality Collision Group from the Southeast Collision Conference. Blake talks about how he used to get in his own way thinking he didn't need any feedback or help and changing that perspective allowed him to change the game.We talk about so many good things today!Contact Blake Farley Directly:Email Blake: blake.farley@outlook.com Quality Collision Group's website: https://www.qualitycollisiongroup.com/Join the Collision Cocktail Hour monthly meetings!Learn more here: https://collisioncocktailhour.com/____________________________ Connect with Micki on LinkedIn Now! :) https://www.linkedin.com/in/micki-woods-36374121/ For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.comSupport the Show.For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.com Join the Body Bangin' Facebook Group!https://www.facebook.com/groups/989546031854134

Body Bangin'
Ep #116: Recruiting & Retaining Technicians with Jay Goninen at the SE Collision Conference

Body Bangin'

Play Episode Listen Later Jun 18, 2024 28:54


Thank you to our wonderful sponsor, Lombard Equipment, who sells new and refurbished equipment AND provides training on that equipment in your shop!Reach out to them and get the help you need...Massachussets Office: (800) 422-PULLFlorida Office: 888-440-WELDVirginia Office: 833-MIG-WELDVisit them online: https://lombardequipment.com/Next in our lineup from the Southeast Collision Conference is Jay Goninen, the President and Co-Founder of Wrench Way and the Podcast host of "Beyond the Wrench". Jay talks about some great things to consider about if you are looking to get some new technicians and also fantastic takeaways on ways to retain that top talent that you have!Contact Jay Goninen Directly:Email Jay: jayg@wrenchway.comWrenchWay's Website: https://wrenchway.com/Beyond the Wrench Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-wrench/id1503503473Join the Collision Cocktail Hour monthly meetings!Learn more here: https://collisioncocktailhour.com/____________________________ Connect with Micki on LinkedIn Now! :) https://www.linkedin.com/in/micki-woods-36374121/ For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.comSupport the Show.For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.com Join the Body Bangin' Facebook Group!https://www.facebook.com/groups/989546031854134