Podcasts about actionable steps

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Best podcasts about actionable steps

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Latest podcast episodes about actionable steps

Beer & Money
Episode 356 - How To Buy Your Time Back

Beer & Money

Play Episode Listen Later Jun 8, 2026 14:24


In this episode of Built For Life Not Just Wealth, Ryan Burklo delves into the art of reframing your financial plan to prioritize gaining control over your time and life. He emphasizes the importance of cash flow management, protective strategies, and creating optionality in your financial decisions. By implementing effective decision-making filters, Ryan guides listeners on how to align their financial goals with their personal values, ultimately leading to a more fulfilling and balanced life.   Check out our website:  https://www.builtforlifenotjustwealth.com/ Find us on YouTube: https://www.youtube.com/@builtforlifenotjustwealth/ Subscribe to our newsletter: https://www.quantifiedfinancial.com/subscribe-now Check out our Instagram: https://www.instagram.com/ryanburklofinance?igsh=ZTJzN3Jnajd5M2Mw Ryan Burklo's LinkedIn profile: https://www.linkedin.com/in/ryanburklo/ Alex Collin's LinkedIn profile: https://www.linkedin.com/in/alexandercollins/ For a quick assessment of your current financial life go to: https://www.livingbalancesheet.com/lbsVision/lite/RyanBurklo Episode 186 link: https://beerandmoney.libsyn.com/episode-186-do-you-have-a-wealth-building-account   #BuiltForLifeNotJustWealth #financialplanning #controlovertime #cashflow #insurance #optionality #decisionfilters #lifedesign #wealthmanagement   Key Topics Cash flow as control over your life Protection through insurance and estate planning Building assets for optionality and flexibility Decision filters to align financial choices with life goals   Chapters 00:00 The Real Risk in Financial Life 02:49 Reversing the Loss of Time 05:50 Four-Part Framework for Financial Control 09:03 Building Optionality and Flexibility 12:00 Actionable Steps for Financial Freedom  

Shed and Shine
Episode 117: Gino's Riff - What Have You Done For You Lately?

Shed and Shine

Play Episode Listen Later Jun 3, 2026 11:43


When's the last time you did something for you? Not your business, not your family, not your team. You.In this episode of Shed & Shine, Gino asks a simple question that's harder than it sounds: how close to being 100% yourself are you, really? Not the performing version. Not the version that's been shaped by fear and judgment and years of pretending. The actual you.What's one thing you can do this week, or at least this month, to move one step closer to fully being you? A profiling tool, a tough conversation, a journaling session, a book, therapy, asking the people closest to you what they actually see.You're probably a giver. This one's permission to be a little selfish. Timestamps00:00 What Have You Done For You?04:14 Layers of Self-Discovery06:15 Actionable Steps for Self-Discovery10:33 Be Selfish: Free Your True Self ABOUT THE 10 DISCIPLINES:The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://www.the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://www.the10disciplines.com/shine ✨ Find where you are in your True Self Journey: https://www.form.jotform.com/Developer763/true-self-mastermind-quiz

Jaxon Talks Everybody
Behavioral Health Expert: The Real Reason Modern Life Is Ruining Our Mental Health - Dr. Julie Radlauer - #491

Jaxon Talks Everybody

Play Episode Listen Later Jun 2, 2026 55:57


Dr. Julie Radlauer joins Something For Everybody this week. Dr. Julie is a leading expert in behavioral health, international keynote speaker, founder of Collectively, a TEDx speaker, and a best-selling author of CONNECT.  Dr. Julie shares her perspectives on mental health, resilience, social influences, and how to build a supportive community. She discusses practical tools for improving mental well-being, the importance of authenticity, and how young people can navigate life's challenges with confidence. -

It's Your Offer
Episode 247 - MVP: Stop Working and Start Creating Results: Actionable Steps For Immediate Growth

It's Your Offer

Play Episode Listen Later May 20, 2026 25:27


In today's fast-paced world, many entrepreneurs and business owners find themselves trapped in a cycle of busyness without achieving significant outcomes, working tirelessly on everything instead of strategically creating real, impactful results. This leads to endless juggling of tasks and projects often leading to burnout and stunting growth. This episode challenges that norm by advocating for a shift in focus—from scattered efforts to concentrated actions that yield tangible, game-changing results – including.   Join me as we explore actionable steps to stop working on everything and start focusing on what truly matters. Whether you're aiming to scale your current operations or refine your business model, these insights will empower you to make informed decisions that lead to substantial growth and sustainability.   Mentioned in this episode Offer Optimization Scorecard Leave a Podcast Review Subscribe Work/Connect with me: Offer Optimization Scorecard Book a Call   Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.

Inside the GMAT
The 5 Traits of Successful GMAT Test Takers with Hailey Cusimano, Menlo Coaching

Inside the GMAT

Play Episode Listen Later May 13, 2026 54:26


"Anxiety and excitement are chemically the same reaction — context changes how we interpret it." What actually separates top GMAT performers from everyone else? In this episode of Inside the GMAT, GMAC Zach sits down with Hailey Cusimano, Director of Tutoring at Menlo Coaching, to unpack the five traits she's observed that that drive GMAT success. Through the lens of curiosity, balance, consistency, resilience, and flexibility, Hailey explains why the GMAT is less about memorization and more about critical thinking, self-awareness, and intentional preparation. Whether you're just starting your prep journey or feeling stuck after months of studying, this episode offers actionable insights to help you study smarter — not just harder. About Hailey: Hailey Cusimano is a 99th-percentile performer and a self-proclaimed standardized test nerd. Drawing from her years of experience as an instructor, she knows how to assess students' main obstacles and strategize accordingly, maximizing efficiency in short study windows. Plus, her enthusiasm is infectious, and most students find studying with Hailey actually becomes—dare we say—fun. Helpful Resources: Menlo Coaching: https://menlocoaching.com/ Register for the GMAT: https://www.mba.com/exams/gmat-exam/register Purchase GMAT Official Prep: https://www.mba.com/exams/executive-assessment/prepare Key Takeaways: The GMAT is fundamentally a critical thinking test — not a memorization test. Curiosity is one of the strongest predictors of long-term GMAT success. Reflective studying is far more valuable than simply completing large volumes of questions. Consistency matters more than cramming or weekend-only "study marathons." Burnout can quietly undermine progress, even for highly motivated students. Flexibility and adaptability are essential because the GMAT intentionally challenges rigid thinking. Top scorers are not confident all the time — they are resourceful when facing uncertainty. Students improve faster when they analyze why they got stuck, not just what they got wrong. Strong GMAT preparation requires balance between studying, work, rest, and personal life. Resilience allows students to turn setbacks, bad practice tests, and plateau periods into opportunities for growth. The best GMAT students treat mistakes as useful data rather than evidence of failure. Small, intentional daily study sessions are often more effective than infrequent marathon sessions. "Timeline creep" can happen when students study without structure, benchmarks, or accountability. Many students plateau because they over-focus on weaknesses and stop practicing holistically. The GMAT rewards thoughtful decision-making, resource management, and strategic thinking under pressure. Chapters: 00:00 Intro and Meet Hailey Cusimano, Menlo Coaching 08:02 Trait #1: Curiosity 13:50 Trait #2: Consistency 22:39 Trait #3: Balance 32:59 Trait #4: Flexibility 36:48 Trait #5: Resilience 43:11 Integrating Key Traits for Success 49:30 Actionable Steps for GMAT Success

Jaxon Talks Everybody
My Sister Died: This is What She Taught Me About Living - #481

Jaxon Talks Everybody

Play Episode Listen Later May 1, 2026 30:51


In this heartfelt episode, I share the profound story of my sister Rachel, her struggles with mental health, and the lessons learned about love, grief, and living in the moment. I try to emphasize the importance of mental health awareness, actionable steps for self-care, and cherishing relationships. - Timestamps:  00:00 Introduction to Mental Health Awareness Month 02:55 Personal Story of Grief and Loss 05:48 Lessons from Grief and Love 09:05 The Importance of Human Connection 11:52 Rebranding Mental Health Awareness Month 19:07 Actionable Steps for Mental Health 27:45 Conclusion and Call to Action -

Achieve Results NOW! Podcast
498: Pillar 4: Decisiveness: The ARN Leadership Blueprint: Why Decisiveness is the Catalyst

Achieve Results NOW! Podcast

Play Episode Listen Later Apr 22, 2026 18:37


This episode of the Achieve Results Now podcast continues the "Leadership Blueprint" series, moving from integrity and empathy to a critical catalyst for success: Decisiveness. Hosts Mark Cardone and Theron Feidt break down why decision-making is a muscle that needs training and how to avoid the trap of "analysis paralysis." Key Takeaways 1. The 70% Rule & Bias for Action Most people wait for 100% certainty before moving, which often leads to lost opportunities. The Threshold: Aim for 70% of the information. It's enough to make an informed choice without stalling. Reversibility: Distinguish between "one-way roads" (irreversible) and "two-way roads" (reversible). If a decision is easily reversible, decide even faster, potentially with only 50% info. Execution over Perfection: A good plan executed now is better than a perfect plan that never leaves the drawing board. 2. Build a Personal Decision Framework Decisiveness is a repeatable process, not a series of impulsive shots in the dark. Define Non-Negotiables: Identify 3–5 core values that act as your "no" filter. Set Hard Deadlines: Treat decision dates like goals. Write them down to create self-discipline. The Pre-Mortem Technique: Before pulling the trigger, spend five minutes imagining the plan failed. Address those risks upfront. The "Death or Jail" Test: A humorous but effective perspective, if the worst-case scenario doesn't result in death or jail, the risk is likely worth the action. 3. Own the Outcome True leadership is about accountability, regardless of the result. Commander's Intent: Own the risk. If things go wrong, don't point fingers at the team or the circumstances. Kill Analysis Paralysis Culture: Stop the endless loop of "needing more information." Empower your team to make the best call possible with what they currently know. The Fail Forward Review: When a decision doesn't work, perform a 5–10 minute "After Action Report." Identify the pivot needed rather than scrapping the entire effort. The Bottom Line "Indecision is a decision, and it's a decision to stand still." Leaders don't always make the right choice immediately, but they make the choice right through relentless execution and the ability to adapt. Actionable Steps for This Week: Pick a decision you've been "mulling over" and apply the 70% Rule. Set a firm deadline (24 hours or less) for a reversible decision you've been avoiding. If a recent choice failed, conduct a 5-minute Fail Forward Review to find the pivot. Resources Mentioned: Get a free copy of Ignite Results at AchieveResultsNow.com Follow the community on Facebook: facebook.com/achieveresultsnow Next Episode: Stay tuned for Pillar 5: Resilience – Why Resilience is the Fuel. Don't forget to subscribe and share this with someone who needs a compass for their leadership journey! Now get out there and Achieve Results Now! ARN Suggested Reading: Blessings In the Bullshit: A Guided Journal for Finding the BEST In Every Day – by Mark Cardone & Theron Feidt https://www.amazon.com/Blessings-Bullshit-Guided-Journal-Finding/dp/B09FP35ZXX/ref=sr_1_1?dchild=1&keywords=blessings+in+the+bullshit&qid=1632233840&sr=8-1 Full List of Recommended Books: https://www.achieveresultsnow.com/readers-are-leaders Questions? 1.   Do you have a question you want answered in a future podcast? 2.   Go to www.AchieveResultsNow.com to submit. Connect with Us: Get access to some of the great resources that we use at: www.AchieveResultsNow.com/success-store www.AchieveResultsNow.com www.facebook.com/achieveresultsnow www.twitter.com/nowachieve Thank you for listening to the Achieve Results NOW! Podcast.  The podcast that gives you immediate actions you can take to start seeing life shifting results NOW!

We Don't PLAY
SEO vs PPC Advertising (Ads): Misconception Theory Explained with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Apr 21, 2026 114:59


Favour Obasi-ike, MBA, MS breaks down the relationship between SEO and PPC advertising. He explains that while PPC provides short-term visibility and acts as a catalyst for brand awareness, SEO builds the long-term foundation that makes ads more cost-effective. Favour emphasizes that these two strategies should not be siloed; instead, they must work together. By ranking organically for specific keywords, businesses can lower their ad spend for those same keywords. The conversation also touches on the importance of content pillars, Google Search Console, and the value of organizing your digital assets to prevent overwhelm.Who is this for?Business owners, digital marketers, and entrepreneurs looking to understand the differences and synergies between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. It's highly valuable for anyone wanting to build a sustainable, long-term marketing strategy while leveraging short-term wins through paid ads.Key Moments & Timestamps01:42 — The Core Difference: Understanding SEO (Search Engine Optimization) vs. SEM/PPC (Search Engine Marketing).03:34 — Short-Term vs. Long-Term: Why PPC is for short-term wins and SEO is for long-term sustainability.06:00 — The Synergy: How ranking organically for a keyword lowers the cost of bidding on that same keyword in ads.11:10 — Cross-Platform Strategy: Connecting your website to Google Search Console and Pinterest to build domain authority.32:47 — Tracking Success: Using Google Alerts and Search Console to track brand mentions and backlinks.107:41 — Final Takeaway: Organize your content pillars and don't feel overwhelmed by the technical aspects of SEO.FAQsQ: Should I focus on SEO or PPC first?A: You should focus on SEO first to build a strong foundation. PPC is a catalyst that drives immediate traffic, but if your website isn't optimized organically, you will end up paying higher costs per click over time.Q: How long does it take for ads to mature?A: Depending on the platform, it typically takes 7 to 28 days for an ad campaign to exit the learning phase and mature based on the target audience.Q: How do SEO and ads work together?A: When you rank organically for a specific keyword (e.g., "real estate planning") on your website, Google recognizes your authority. When you run ads for that same keyword, your cost per click is often lower because the destination link is highly relevant and authoritative.Action StepsBuild Your Foundation: Ensure your website is connected to Google Search Console so search engines can index your pages.Align Your Keywords: Use the same keywords in your organic content (URLs, titles) that you plan to bid on in your PPC campaigns.Set Up Alerts: Use Google Alerts to track when your brand or business is mentioned online to monitor your growing authority.Organize Content Pillars: Structure your website content into clear pillars and clusters to make it easier for both users and search engines to navigate.Book a Consultation: Reach out to Favour at info@playinc.online or favour@playinc.online to hire his SEO agency and streamline your digital marketing strategy.Ready to Rank? Book Your SEO & Web Dev Services Today

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We Don't PLAY
How to Convert Traffic into Consistent Business Revenue with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Apr 18, 2026 129:42


Favour Obasi-ike, MBA, MS and guest speakers (including Celese Williams and Rocki) discuss the problem-to-solution framework of converting traffic into revenue. Favour explains that traffic must first be intentionally created by planting "seeds" (content) across the web and nurturing them over time.He shares a real-life example of a client who returned after three years because of consistent, long-term marketing efforts. The conversation also highlights the importance of creating "easy buttons" to reduce friction in the buying process and the resurgence of community-based marketing (like Skool and Patreon) as a reliable revenue driver.Who is this for?Business owners, digital marketers, and entrepreneurs looking to turn their website visitors into paying customers. It's highly valuable for anyone wanting to understand the mechanics of traffic generation, the importance of planting "content seeds" for long-term SEO, and how to optimize the customer journey for higher conversions.Key Moments & Timestamps01:43 — The Traffic Prerequisite: Why you must intentionally create traffic before you can convert it.03:26 — Quality over Quantity: The "sandcastle" analogy for building valuable, structured traffic.05:50 — Planting Seeds: Why articles and SEO content are like seeds that can yield recurring traffic for years.08:23 — Building Authority: How consistent messaging turns you into the go-to solution when a customer is finally ready to buy.11:08 — Real-Life Case Study: A client who paid an invoice and returned for a 12-week marketing sprint after three years of nurturing.14:26 — The Power of CTAs: How well-designed calls-to-action can increase conversions by 38% to over 160%.16:10 — Guest Insight (Celeste): Why consumers want the easiest path to purchase and how to create "easy buttons" in your business.17:46 — Guest Insight (Rocky): The resurgence of community-based marketing (Skool, Patreon, Facebook groups) and the growing, yet controversial, impact of AI-generated ads.FAQsQ: How do I create traffic in the first place?A: Traffic is created by consistently publishing valuable content (seeds) on your website and distributing those links across platforms like Pinterest, Reddit, LinkedIn, and YouTube to build an interconnected web of authority.Q: How long does it take for SEO content to generate revenue?A: SEO is a long-term strategy. You should give your content pillars at least 24 months to build capacity. However, the content you publish today can continue to drive traffic and revenue for years to come.Q: What is the easiest way to increase conversions on my website?A: Reduce friction. Create "easy buttons" by minimizing the number of steps, forms, or questions a customer has to navigate before making a purchase or booking a service.Action StepsPlant Your Seeds: Commit to a 24-month content strategy where you consistently publish and update articles on your website.Distribute Your Links: Share your website links across multiple platforms (Pinterest, LinkedIn, YouTube) to create an interconnected web of traffic sources.Audit Your CTAs: Review your website's calls-to-action. Ensure they are clear, compelling, and strategically placed to maximize click-through rates.Create "Easy Buttons": Simplify your booking or checkout process. Remove unnecessary questions or steps that might cause a potential customer to abandon the process.Build a Community: Consider launching a community group (via Skool, Patreon, or Facebook) to nurture your audience and build long-term trust.Ready to Rank? Book Your SEO & Web Dev Services Today

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We Don't PLAY
Mastering Pinterest SEO Discovery for Businesses in 2026 with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Apr 17, 2026 51:38


Favour Obasi-ike, MBA, MS and guest speakers (including Celeste and Jason) discuss the mechanics of getting discovered on Pinterest. Favour explains that Pinterest is a visual search engine powered by an algorithm called "Pixie," which prioritizes relevance, uniqueness, and content quality. He shares actionable strategies for connecting your website's RSS feed to automatically generate pins, using colors (hex codes) to influence search results, and expanding keyword lists using broad, exact, and phrase match types.The conversation highlights Pinterest's long lifespan for content, noting that pins from years ago can still drive significant traffic today.Who is this for?Business owners, digital marketers, and content creators looking to leverage Pinterest as a visual search engine. It's highly valuable for anyone wanting to understand Pinterest's algorithm (Pixie), how to optimize pins for discoverability, and how to use Pinterest to drive long-term, recurring traffic to their website.SummaryFavour Obasi-ike and guest speakers (including Celese Williams and Jason) discuss the mechanics of getting discovered on Pinterest. Favour explains that Pinterest is a visual search engine powered by an algorithm called "Pixie," which prioritizes relevance, uniqueness, and content quality. He shares actionable strategies for connecting your website's RSS feed to automatically generate pins, using colors (hex codes) to influence search results, and expanding keyword lists using broad, exact, and phrase match types. The conversation highlights Pinterest's long lifespan for content, noting that pins from years ago can still drive significant traffic today.Key Moments & Timestamps01:20 — Meet Pixie: Introduction to Pinterest's algorithm and the key elements of discoverability.02:50 — Automation Hack: How to connect your website's RSS feed to a Pinterest Business account to auto-generate pins.04:45 — The Four Elements of Discoverability: Relevance, uniqueness, content quality, and engagement.06:06 — The Power of Color: How hex codes and background colors (e.g., purple) influence what ads and related pins show up next to your content.08:01 — The Psychology of "Saves": Why the number of saves is the strongest indicator of value on Pinterest.10:08 — Keyword Expansion Strategy: How to turn 25 broad keywords into 75+ keywords using quotation marks and brackets.15:38 — Content Syndication: Connecting Instagram to Pinterest to create multiple traffic pathways for a single piece of content.18:27 — Guest Insight (Celeste): Why Pinterest is an underutilized goldmine for product-based businesses and artists.19:22 — The Lifespan of a Pin: Why Pinterest content lives forever and how updating old articles can trigger a resurgence in traffic.FAQsQ: What is Pinterest's algorithm called and what does it look for?A: Pinterest's algorithm is called "Pixie." It looks for relevance (keywords, titles, descriptions), uniqueness (trends, colors), and content quality (image dimensions, mobile optimization).Q: How can I automatically create pins from my website?A: Create a free Pinterest Business account, go to your settings, and connect your website's RSS feed. When you publish an article with images, Pinterest will automatically pull those images and create pins linking back to your site.Q: How do I find the right keywords for Pinterest?A: Start with broad keywords related to your niche. Then, expand your list by adding quotation marks (phrase match) and brackets (exact match) to those same keywords. You can also use trends.pinterest.com to see what's currently popular.Action StepsSwitch to a Business Account: If you haven't already, convert your Pinterest profile to a free Business account to access analytics and website integration.Connect Your RSS Feed: Link your website to Pinterest so your blog images automatically generate pins.Optimize for Color: Be intentional about the colors and hex codes in your images, as Pinterest's visual search groups similar colors together.Expand Your Keywords: Take a list of 25 broad keywords and create variations using quotation marks and brackets to capture different search intents.Update Old Content: Refresh old articles on your website to trigger a resurgence of traffic from existing pins on Pinterest.Ready to Rank? Book Your SEO & Web Dev Services Today

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Healthy Hustle
Silencing Imposter Syndrome: 12 Actionable Steps to Own Your Voice

Healthy Hustle

Play Episode Listen Later Apr 17, 2026 18:41


If you've ever sat in a meeting, been asked for your opinion, and immediately thought… "Who am I to speak up?" "They're going to find out I don't belong here." You're not alone. In this episode, we're talking about imposter syndrome — not just what it is, but what to actually do about it. Because I'm done with advice that sounds good but doesn't help you in real life… like on a Tuesday morning when you're about to walk into a client call and your confidence is nowhere to be found. This episode is packed with real, actionable steps you can start using today. Here's something to hold onto: 70% of people across every industry experience imposter syndrome. Maya Angelou felt it. Tom Hanks talked about it. Michelle Obama wrote about it. So if you've ever felt like you're one mistake away from being exposed — you're in very good company. And more importantly, there is a way through it.   In This Episode, We Cover: • How to recognize imposter syndrome when it shows up • How to reframe the stories you're telling yourself • How to take action even when you don't feel ready • How to build confidence through consistent action • 12 practical steps to help you own your voice   Resources: Are you a health coach in need of done-for-you content? Visit yourhealthcoachbiz.com and save 40% using code GO40. Launch your podcast or get full podcast management services here: https://rachelafeldman.com/the-healthy-hustle-podcast-agency/   Tip #1: Name It Out Loud The next time that voice shows up, don't ignore it — name it. Say: "I'm experiencing imposter syndrome right now." When you label the emotion, you activate the rational part of your brain and shift from reaction to response. This isn't truth — it's a feeling. And feelings can be worked with.   Tip #2: Remember You're Not Alone 70% of people experience this. That means the people sitting in your next Zoom call are likely feeling it too. You're not broken. You're growing.   Tip #3: Keep a Win Journal Imposter syndrome has selective memory. It remembers your mistakes — and forgets your wins. Start tracking your wins weekly: • Solved a problem • Got a thank you message • Finished something hard This becomes your proof when your brain tries to tell you otherwise.   Tip #4: Separate Feelings from Facts Ask yourself: Is this true… or does it just feel true? Your thoughts are convincing — but they're not always accurate. Challenge them.   Tip #5: Embrace the Learning Curve Replace: "I don't belong here" With: "I haven't learned this yet." That one word changes everything. Discomfort doesn't mean you're in the wrong place — it means you're growing.   Tip #6: Act First, Feel Confident Later Confidence doesn't come before action. It comes from action. Do it scared. Do it messy. Do it anyway.   Tip #7: Share Before It's Perfect Perfectionism and imposter syndrome go hand in hand. Stop waiting for perfect. Share at 80%. Progress builds confidence — perfection delays it.   Tip #8: Say Yes to One Stretch Opportunity Pick one thing this month that scares you. • Apply for something • Pitch yourself • Start the thing Growth happens when you stretch.   Tip #9: Find a Mentor or Accountability Partner You don't have to do this alone. Mentors don't just give advice — they give permission. Accountability keeps you moving forward when doubt creeps in.   Tip #10: Talk About It Imposter syndrome thrives in silence. Say it out loud. Most of the time, you'll hear: "Me too."   Tip #11: Celebrate Others Without Comparing Someone else's success is not your failure. It's proof that it's possible. Practice celebrating others — it builds an abundance mindset.   Tip #12: Create Your Evidence List Write down your top 5 real accomplishments. Keep them visible. When doubt shows up, read them out loud. Because the antidote to a lie is the truth.   Final Thoughts You are not behind. You are not unqualified. You are not a fraud. You are growing. And everything you're feeling right now is part of becoming the person you're meant to be. If this episode resonated with you, share it with someone who needs it. And remember — you don't need to feel ready to take the next step. You just need to take it.

The Raving Patients Podcast
Wellness Is The ROI: How Ergonomics and Stress Management Drive Practice Performance

The Raving Patients Podcast

Play Episode Listen Later Apr 17, 2026 38:12


What if the biggest threat to your dental practice isn't competition… but your own physical health? In this eye-opening episode, Dr. Len Tau sits down with Caitlin Parsons, dental hygienist and ergonomics and wellness consultant, to unpack how chronic pain and stress are silently impacting productivity, team dynamics, and patient experience. Caitlin shares her personal journey from nearly leaving dentistry due to pain to becoming a leader in helping dental professionals create sustainable, high-performing practices. From small ergonomic tweaks to integrating yoga therapy into your daily workflow, this conversation reveals how prioritizing wellness isn't just good for your body… it's a smart business move. If you've ever pushed through discomfort or felt burnout creeping in, this episode is your wake-up call to rethink how you care for yourself and your team.   What You'll Learn Why chronic pain is so common in dentistry and what causes it The connection between stress, posture, and patient experience How poor ergonomics impacts productivity and team performance Simple ergonomic adjustments that can make a big difference Why "pushing through pain" can cost you long-term The role of yoga therapy in managing stress and improving focus Practical ways to support your team's health without major investments How small daily habits can improve longevity in your career — Key Takeaways 00:49 Introduction & Episode Overview 02:55 Caitlin Parsons' Background & Journey 05:55 Prevalence of Pain in Dentistry 07:05 Signs of Poor Ergonomics 09:20 Impact of Stress & Chronic Pain on Performance 12:00 Real-Life Story on Patient Perception 14:36 Desk Ergonomics & Daily Habits 16:41 What is Ergonomic Optimization? 19:04 Small Changes That Make a Big Impact 20:55 The Danger of Ignoring Pain 23:40 Introduction to Yoga Therapy 26:55 Actionable Steps for Practice Owners 31:00 Lightning Round Q&A 34:40 How to Connect with Caitlin — Connect with Caitlin Website: thealignedhygienist.com Email: hello@thealignedhygienist.com Instagram: @thealignedhygienist

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Mastering Google Search Discovery in 2026 with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Apr 16, 2026 81:52


Favour Obasi-ike, MBA, MS and guest speakers (including Celese Williams and Darren Shaw) discuss the mechanics of getting discovered on Google. Favour emphasizes that discovery starts with a strong technical foundation; specifically, connecting your website to Google Search Console and submitting a sitemap. He shares a case study of a client who grew from under 20,000 to nearly 300,000 organic impressions in six months. The conversation also covers the importance of prioritizing your website over social media profiles, understanding search intent, and leveraging local SEO (like zip codes) to rank faster in less saturated markets.Who is this for?Business owners, digital marketers, and content creators looking to improve their organic search visibility. It's highly valuable for anyone wanting to understand the technical foundations of SEO, the importance of Google Search Console, and how to structure a website to rank higher and drive long-term traffic.Key Moments & Timestamps01:30 — The Search Loop: How people search, find, click, and save information on Google.03:14 — SEO Foundations: Why discovery is heavily based on keyword research, search intent, and semantics.04:30 — Case Study: Growing a client's organic impressions from 19.1K to 298K in six months.05:49 — The Role of Google Search Console: Why your website must be indexed and have a sitemap to be discovered.07:25 — Guest Insight (Celeste): The power of "niche-ing down" and finding low-hanging fruit in keyword research.10:19 — Guest Insight (Darren): The psychology of language and understanding the mind of your target audience.19:59 — Social Media vs. Websites: Why TikTok is technically a website (registered in 1996) and how it connects to search.21:54 — The Red Flag: Why your website should always rank higher than your social media profiles on Google.25:44 — The Golden Rule: "The only way you can be on Google is by being on Google Search Console."29:27 — Local SEO: The importance of including your zip code or postal code on your website for localized ranking.FAQsQ: What is the first step to getting discovered on Google?A: The absolute first step is connecting your website to Google Search Console and submitting a sitemap. Without this, Google's bots cannot crawl, index, or discover your content.Q: How long does it take to rank on Google?A: It depends on the competition and density of your market. Generally, it takes 6 to 24 months for broader terms, but highly specific, localized keywords (e.g., "Easter bunny rentals in Portland") can rank in a matter of hours or days.Q: Should I link my social media profiles on my website?A: Yes, but be careful. If your social media profiles rank higher than your website on Google, it's a red flag. Your website should always be the primary "head" or asset, with social media acting as secondary channels.Action StepsConnect to Google Search Console: Ensure your website is verified as a property on Google Search Console and submit an updated sitemap.Niche Down Your Keywords: Identify "low-hanging fruit" or highly specific keywords in your industry that have lower competition.Optimize for Local Search: Add your specific location, zip code, or postal code to your website's URLs and content to capture local search traffic.Audit Your Links: Check your website's footer to ensure social media links are opening in new tabs and not draining your primary domain authority.Understand Your Audience: Use precise language that matches the psychological intent and search habits of your target audience.Ready to Rank? Book Your SEO & Web Dev Services Today

money ai social media google business social bible marketing entrepreneur news podcasts ms sales search microsoft podcasting chatgpt portland mba podcasters artificial intelligence web services discovery branding mastering reddit seo hire small business pinterest tactics favor revenue traffic technical websites digital marketing favourite bible study gemini favorites entrepreneurial content creation rank optimize budgeting content marketing generally financial planning web3 ads email marketing rebranding bing social media marketing hydration actionable small business owners entrepreneur magazine money management geo favour monetization marketing tips search engines web design search engine optimization google search quora drinking water urls b2b marketing 1k podcast. google ai biblical principles web development manus key moments website design get hired marketing tactics digital marketing strategies entrepreneur mindset actionable steps business news entrepreneure web developers small business marketing spending habits google apps google search console seo tips website traffic small business success entrepreneur podcast small business growth podcasting tips ai marketing actionable tips seo experts webmarketing financial stewardship branding tips google seo actionable insights small business tips email marketing strategies pinterest marketing social media ads entrepreneur tips seo tools search engine marketing marketing services budgeting tips technical writing technical seo web dev ad revenue web traffic seo agency web 3.0 social media week actionable advice podcast seo seo marketing entrepreneur success blogging tips small business loans personal financial planning social media news small business week seo specialist website seo marketing news seo podcast content creation tips digital marketing podcast seo best practices kangen water seo services data monetization ad business diy marketing obasi web tools pinterest seo large business actionable data web host smb marketing seo news marketing hub marketing optimization small business help storybranding web copy entrepreneur support pinterest ipo entrepreneurs.
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How to Get Discovered on Search Engines and Bots with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Apr 15, 2026 139:33


Favour Obasi-ike, MBA, MS discusses the critical importance of bots and search engines for business discovery. He emphasizes that getting discovered starts with building trust through secure domains, consistent links, and structured content. Favour explains the difference between traditional search engines (Google, Bing) and AI search engines (ChatGPT, Claude), noting that while Google remains dominant, AI platforms are rapidly changing how consumers find information. using bot fetches.The conversation highlights the necessity of configuring websites correctly (e.g., HTTPS, WWW redirects) and the enduring value of backlinks and reviews. Favour also touches on the psychology of consumer behavior, explaining how different types of content and even background music can influence purchasing decisions.Who is this for?Business owners, entrepreneurs, and content creators looking to improve their online visibility. It's highly valuable for anyone wanting to understand the technical foundations of SEO, how to build trust with search engines, and how to adapt to the rise of AI-driven search platforms like ChatGPT, Claude, and Perplexity.Key Moments & Timestamps00:00 - Intro: Why search engines are your best friends online.01:06 - Favour's background: Helping businesses with strategic technical SEO setups.02:50 - Building trust online: The foundation of discovery through links, tags, and community.05:31 - The importance of internally linking your website to external features.08:08 - Technical SEO basics: Securing your domain, enabling domain privacy, and using HTTPS.21:57 - Why content structure matters more than just the content itself for search engine discovery.29:38 - Real-world example: How a missing "www" configuration prevented a client's website from loading.01:00:32 - The rise of AI search: How ChatGPT and Claude are changing consumer search behavior.01:02:49 - Why backlinks are not dead: AI platforms still pull recommendations from directories like Yelp and MapQuest.01:52:48 - The psychology of marketing: How music tempo (BPM) affects consumer focus and purchasing decisions.FAQsQ: What is the first step to getting discovered on search engines?A: The foundational step is building trust. This starts with securing your website (HTTPS), ensuring your domain privacy and lock are active, and consistently linking your content.Q: Are backlinks still important with the rise of AI search engines?A: Yes. AI platforms like ChatGPT still rely on citations and backlinks from established directories (like Yelp or even MapQuest) to formulate their recommendations.Q: What is the difference between search engines and social media?A: Search engines are intent-driven (fetching, crawling, indexing based on queries), whereas social media is more about immediate engagement. You must document your social media features on your website to connect the two for search engines.Action StepsSecure Your Domain: Verify that your website uses HTTPS and that your domain privacy and lock settings are correctly configured.Check Your Redirects: Ensure that both the "www" and non-"www" versions of your domain correctly lead to your active website without error messages.Document Your Features: If your brand is featured on a podcast, magazine, or social media, create a post on your website linking back to that feature to build semantic trust.Research AI Recommendations: Ask AI platforms (like ChatGPT or Perplexity) for recommendations in your industry to see who is ranking and where the AI is pulling its data from.Optimize for Intent: Structure your website content clearly so that search engine bots can easily crawl, index, and understand the value you provide.Ready to Rank? Book Your SEO & Web Dev Services Today

money ai social media google business social bible marketing real entrepreneur news building podcasts ms sales search microsoft podcasting chatgpt mba podcasters artificial intelligence web services branding reddit seo hire small business pinterest tactics favor revenue traffic technical websites digital marketing favourite bots bible study gemini favorites entrepreneurial content creation rank optimize budgeting www content marketing securing financial planning web3 ads email marketing rebranding yelp bing social media marketing hydration actionable small business owners entrepreneur magazine money management geo favour monetization marketing tips search engines web design search engine optimization bpm quora perplexity drinking water b2b marketing podcast. google ai biblical principles web development manus key moments website design get hired marketing tactics digital marketing strategies entrepreneur mindset actionable steps business news entrepreneure web developers small business marketing spending habits google apps seo tips website traffic entrepreneur podcast small business success small business growth podcasting tips ai marketing actionable tips seo experts webmarketing financial stewardship branding tips google seo actionable insights small business tips email marketing strategies pinterest marketing mapquest social media ads entrepreneur tips seo tools search engine marketing marketing services budgeting tips technical writing technical seo how chatgpt web dev ad revenue web traffic seo agency web 3.0 social media week actionable advice podcast seo seo marketing entrepreneur success blogging tips small business loans personal financial planning social media news small business week seo specialist website seo marketing news get discovered seo podcast content creation tips digital marketing podcast seo best practices kangen water seo services data monetization ad business diy marketing web tools obasi pinterest seo large business actionable data web host smb marketing seo news marketing hub marketing optimization small business help storybranding web copy entrepreneur support pinterest ipo entrepreneurs.
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How to Get Discovered using Podcast SEO: Chart Ranking Tactics with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Apr 13, 2026 120:26


Favour Obasi-ike, MBA, MS dives into Podcast Search Engine Optimization (SEO) and discovery. He explains that getting discovered and getting ranked are two different processes requiring a strong technical foundation. Favour outlines the nine key areas where a podcast must resonate sonically and structurally, emphasizing optimized titles, descriptions, file names, and high-quality cover art (3000x3000 pixels). He also discusses RSS feed distribution, maintaining a consistent publishing cadence, and choosing the right podcast format (solo, interview, co-host, etc.).The session concludes with an interactive Q&A, encouraging creators to build a timeless content library.Who is this for?Podcasters, business owners, content creators, and digital marketers looking to maximize their podcast's visibility and reach. It's valuable for understanding the technical aspects of Podcast SEO, getting discovered and ranked across directories, and structuring shows for long-term growth and PR.Key Moments & Timestamps00:00 - Intro: The power of Podcast SEO for discovery, business growth, and PR.00:59 - Importance of RSS feed distribution and submitting to multiple destination websites.03:33 - Using Cast Feed Validator to check the health of your podcast's RSS feed.04:36 - The difference between getting discovered (visibility) and getting ranked (positioning).05:12 - Key SEO elements: Podcast title, description, author name, episode details, and file names.05:34 - Technical requirement: Podcast cover art must be 3000x3000 pixels for maximum visibility.08:21 - Importance of publishing cadence (every 8 to 12 days) to consistently refresh your feed.20:00 - The 9 places your podcast must resonate sonically and structurally.24:35 - Title optimization: Keeping titles between 50 to 60 characters to avoid truncation.01:13:40 - The 5 podcast formats: Solo, interview, co-host, round table, and faceless/theme content.FAQsQ: What is the difference between getting discovered and getting ranked?A: Discovery means your podcast is visible and accessible to a maximum number of people across platforms. Ranking refers to your podcast's specific position within search results based on its SEO structure and relevance.Q: How long should my podcast title and description be?A: Your podcast title should ideally be between 50 to 60 characters (including spaces) to prevent truncation on mobile devices. Your description can be much longer, typically 4,000 to 6,000 characters, allowing for rich keyword integration.Q: What size should my podcast cover art be?A: For maximum visibility and compliance with major directories, your podcast cover art should be exactly 3000 by 3000 pixels.Q: How often should I publish new podcast episodes?A: Favour recommends a publishing cadence of every 8 to 12 days. This consistency helps refresh your RSS feed regularly and keeps your audience engaged.Action StepsValidate Your Feed: Use castfeedvalidator.com to check the health and structure of your podcast's RSS feed.Optimize Your Metadata: Ensure your podcast title (50-60 characters) and description (up to 4,000 characters) clearly explain your content and include relevant keywords.Update Cover Art: Check your podcast image dimensions and update them to 3000x3000 pixels if they are currently smaller.Establish a Cadence: Commit to a consistent publishing schedule, ideally releasing a new episode every 8 to 12 days.Book a Discovery Call: Reach out to Favour Obasi-ike via his booking link for a complimentary 30-minute SEO discovery call.Ready to Rank? Book Your SEO & Web Dev Services Today

money ai social media google business social bible marketing pr entrepreneur news podcasts ms solo sales search microsoft podcasting chatgpt mba podcasters artificial intelligence web services discovery branding reddit seo hire small business pinterest ranking tactics favor revenue traffic technical websites digital marketing favourite bible study gemini favorites entrepreneurial content creation rank budgeting establish content marketing financial planning web3 ads email marketing rebranding bing social media marketing chart hydration actionable small business owners entrepreneur magazine money management geo favour monetization marketing tips search engines web design search engine optimization quora drinking water b2b marketing podcast. google ai biblical principles web development manus key moments website design get hired marketing tactics digital marketing strategies entrepreneur mindset actionable steps business news entrepreneure web developers small business marketing spending habits google apps seo tips website traffic entrepreneur podcast small business success small business growth podcasting tips ai marketing actionable tips seo experts webmarketing financial stewardship branding tips google seo actionable insights small business tips email marketing strategies pinterest marketing social media ads entrepreneur tips seo tools search engine marketing marketing services budgeting tips technical writing technical seo web dev ad revenue web traffic seo agency web 3.0 social media week actionable advice podcast seo seo marketing entrepreneur success blogging tips small business loans personal financial planning social media news small business week seo specialist website seo marketing news get discovered seo podcast content creation tips digital marketing podcast seo best practices kangen water seo services data monetization ad business diy marketing obasi web tools large business pinterest seo actionable data start recording web host smb marketing seo news marketing hub marketing optimization small business help storybranding web copy entrepreneur support pinterest ipo entrepreneurs.
The Enrollify Podcast
How AI Change Actually Happens on Campus

The Enrollify Podcast

Play Episode Listen Later Apr 13, 2026 34:48


Mallory sits down with Dr. Nathan Pritts, Faculty Fellow for AI Strategy at the University of Arizona Global Campus, to unpack what real AI adoption looks like inside higher education. Moving beyond tools and policies, the conversation dives into the messy, human side of institutional change. Dr. Pritts shares how faculty-led experimentation, shared frameworks, and trust-building are essential to sustainable AI strategy. This episode is a must-listen for leaders navigating AI in higher education and evolving enrollment marketing and learning strategies.  Related Links:  How we think, how we teach: Five ways to think about AI in faculty work.  Leading Through Disruption: Higher Education Executives Assess AI's Impacts on Teaching and Learning2025 EDUCAUSE AI Landscape Study: Into the Digital AI Divide An AI-Driven Optimism for Transforming Higher Education (It's Not What You Think) Inside Higher Ed: Survey: Faculty Say AI Is Impactful—but Not In a Good Way. The Chronicle: Faculty are overwhelmed and conflicted by AI. Inside Higher Ed: Integrating AI Across the Liberal Arts Campus Technology,: Beyond the Hype: 5 Actionable Steps for Higher Ed to Master AI in 2026 - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Push Marketing vs Pull Marketing: Best Target Audience Marketing Explained with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Apr 12, 2026 137:03


Favour Obasi-ike, MBA, MS breaks down push (outbound) vs. pull (inbound) marketing. Pull marketing (social media, SEO, content) attracts audiences long-term via consumer-driven engagement. Push marketing actively promotes products for immediate sales but can backfire if poorly targeted. Using interactive examples (e.g., sending gardening tool emails to a Pinterest list), Favour highlights the need to understand audience pain points. He also covers data ownership (first-party vs. third-party) and shares a client success story of scaling to 1M monthly Pinterest views.Who is this for?Business owners, entrepreneurs, digital marketers, and content creators looking to understand inbound (pull) vs. outbound (push) marketing. It's valuable for building long-term brand loyalty, optimizing social media and SEO, and targeting audiences effectively without being spammy.Ready to Rank? Book Your SEO & Web Dev Services Today

money ai social media google business social bible marketing entrepreneur news building podcasts ms sales search microsoft podcasting clients chatgpt mba podcasters artificial intelligence web services branding defining reddit identifying seo hire platform small business pinterest scaling tactics favor revenue traffic technical websites digital marketing favourite bible study gemini favorites consumers entrepreneurial content creation rank optimize budgeting ux content marketing financial planning web3 ads email marketing rebranding bing social media marketing hydration actionable small business owners entrepreneur magazine money management geo favour monetization irrelevant marketing tips search engines web design search engine optimization quora drinking water b2b marketing podcast. google ai target audience biblical principles web development manus website design get hired marketing tactics digital marketing strategies entrepreneur mindset actionable steps business news entrepreneure web developers small business marketing spending habits google apps seo tips website traffic entrepreneur podcast small business success small business growth podcasting tips ai marketing actionable tips seo experts webmarketing financial stewardship branding tips google seo actionable insights small business tips email marketing strategies pinterest marketing social media ads entrepreneur tips seo tools search engine marketing marketing services budgeting tips technical writing technical seo web dev ad revenue web traffic seo agency web 3.0 social media week actionable advice podcast seo seo marketing entrepreneur success blogging tips small business loans personal financial planning social media news small business week seo specialist website seo marketing news seo podcast content creation tips digital marketing podcast seo best practices kangen water seo services data monetization ad business diy marketing web tools pull marketing obasi large business pinterest seo actionable data start recording web host smb marketing seo news marketing hub marketing optimization small business help storybranding audience marketing web copy entrepreneur support pinterest ipo entrepreneurs.
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Fat Websites vs. Lean Websites: Technical SEO, Page Indexing, and Effective SEO Tactics with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Apr 11, 2026 73:13


Favour Obasi-ike, MBA, MS discusses the critical differences between "fat" (bloated) and "lean" (optimized) websites. He explains how large file sizes, unoptimized images, and poor technical setups negatively impact search engine rankings and user experience. Favour emphasizes technical SEO, structured data, and webpage indexing, providing actionable advice on compressing assets, improving site speed, and preparing websites for future search engine updates. The conversation highlights the value of consistent content creation and building a strong technical foundation for long-term business success.Who is this for?Business owners, web developers, digital marketers, and SEO professionals looking to optimize their websites for better search engine indexing, faster load times, and improved user experience. It's valuable for understanding technical web performance, managing page bloat, optimizing images, and implementing structured data for long-term growth.Key Moments & Timestamps00:00 - Introduction: Fat vs. Lean websites, technical SEO, and webpage indexing.02:08 - Impact of large images and web bloat on site speed and rankings.05:35 - Defining a lean website and benefits of compressing files (e.g., compressor.io).07:21 - Checking website health and page sizes using Siteliner and GTmetrix.09:38 - Historical context: Median mobile homepage file size increased from 845 KB in 2015 to 2.3 MB in 2025.29:08 - Importance of legible fonts and responsive design for users and search bots.31:34 - Utilizing structured data and Schema.org to enhance technical SEO.50:50 - Jason's feedback on Favour's consistency and the value of qualitative feedback.01:00:50 - Timeline for SEO results (3-12 months for initial impact, 6-24 months for realistic growth).01:05:29 - Final summary: Building lean websites with crucial semantics for future-proofing (2026+).FAQsQ: What is the difference between a fat and a lean website?A: A fat website has excessive bloat (large images, heavy code), slowing load times and hurting SEO. A lean website uses compressed assets and efficient code, resulting in faster load times, better UX, and improved indexing.Q: How can I check if my website is fat or lean?A: Use Siteliner.com to check page sizes and identify thick/thin pages. GTmetrix.com helps analyze loading speed and performance grade.Q: Does compressing images ruin their quality?A: Not necessarily. It depends on lossless vs. lossy compression. Tools like compressor.io reduce file sizes while maintaining acceptable visual quality.Q: How long does it take to see results from technical SEO improvements?A: Generally, 3 to 12 months for initial results, but expect 6 to 24 months for more realistic and substantial long-term growth.Action StepsAudit Your Website: Use Siteliner and GTmetrix to evaluate page sizes, load speeds, and site health.Compress Assets: Identify large files and use compressor.io to reduce size without sacrificing quality.Implement Structured Data: Visit schema.org to apply structured data mapping to help search engines understand your content.Optimize for Mobile & Accessibility: Ensure body text is at least 16px and scales up to 200% without breaking layout.Book a Consultation: Reach out to Favour Obasi-ike at info@playinc.online or via his booking link for a personalized website audit and SEO strategy or visit Favour's quick link here.Ready to Rank? Book Your SEO & Web Dev Services Today

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HTTP, HTTPS, and HTML | What is the Return on Investment (ROI) with Technical SEO? Learn with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Apr 9, 2026 81:14


Technical SEO delivers 117% ROI in as little as 6 months — compared to 16% for basic content SEO over 15 months. Favour Obasi-ike, MBA, MS breaks down what that means in real dollars and real client results.WHO IS THIS FORSmall business owners are wondering why their website isn't showing up on Google. Entrepreneurs paying for ads who want to know if SEO is a smarter long-term investment. Marketing professionals who need data-backed ROI benchmarks. E-commerce owners planning a 12–24 month organic growth strategy. Content creators who want to extend the shelf life of every piece they publish. Local business owners — local SEO delivers 750%+ ROI, the highest of any SEO category.TIMESTAMPS00:00 — Room opens; framing question repeated as attendees join: "What is the ROI of technical SEO?"10:00 — The Mario Kart analogy: Instagram = 72-hour boost, Pinterest = 5 months, website = 24 months12:00 — Live Glimpse research: "SEO for small businesses" costs $44.40/click in Google Ads17:00 — The 16% ROI / 15-month benchmark introduced20:00 — On-page vs. technical SEO defined; the relationship foundation analogy34:00 — Client case study: 30M-page site grows from 1.5M → 3.3M indexed pages after structural fixes40:52 — Technical SEO ROI: 117% in as little as 6 months45:40 — HTTP vs. HTTPS: why HTTP is "easily hackable"52:00 — ROI by category: basic 16%, technical 117%, e-commerce 2–5x, local 750%+59:12 — Celese Williams on Semrush and data-driven content strategy61:32 — Hayden: the Glossary Method — hidden keywords at 40x lower cost70:05 — HTML = the letter; HTTPS = the postal service74:00 — Closing: your website as a place of rest, connection, and long-term impactMEMORABLE QUOTES"Technical SEO is about 117%. And when you have a fundamental strategy, that 15 months could drop to six months." — Favour [40:59]"HTTP is easily hackable. Definitely get your HTTPS more than anything." — Favour [45:40]"You can't depend on social media to sustain a brand. It's going to enhance your brand, but it's not going to replace it." — Favour [51:14]"CEOs and bosses make data-driven decisions." — Celese [59:37]"The glossary method is the most powerful way — you can buy hidden keywords with thousands of views at 40 times less than the main broad topic." — Hidden [61:32]"Give yourself 6–24 months to see results. By year three, four, five, you'll be happy you built something sturdy." — Favour [71:38]Ready to Rank? Book Your SEO & Web Dev Services Today

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Michele DeFilippo: Self-Publishing Books for Rights, Royalties & Consistent Revenue [S13 Premiere]

We Don't PLAY

Play Episode Listen Later Apr 9, 2026 23:32


Michele DeFilippo is the founder and driving force behind 1106 Design, a full-service book publishing company based in Phoenix, Arizona. With more than 50 years of experience in the book publishing industry — spanning traditional publishing, the rise of indie publishing, and the self-publishing revolution catalyzed by Amazon — Michele is one of the most respected voices in author services today.She founded 1106 Design in 2001 after the publishing industry was disrupted by technology, with a singular mission: to help independent authors publish professionally, keep 100% of their rights and royalties, and produce books that compete on equal footing with traditionally published titles. Her company provides a complete "manuscript to market" solution, including editorial evaluations, copyediting, custom book cover design, interior typesetting, eBook conversion, audiobook production, author websites, and publishing support.Michele is also the author of Publish Like the Pros: A Brief Guide to Quality Self-Publishing, an 88-page guide available as a free download at 1106design.com. She has been featured across numerous podcasts, YouTube channels, and industry publications, and contributes regularly to IngramSpark's blog on self-publishing best practices.Schedule a call with Michele today >>WHO IS THIS FOR?Aspiring authors who want to publish without giving up their rights. Self-publishing authors who suspect they're leaving royalty money on the table. Business owners, coaches, and consultants who want a book as a credibility tool. Anyone pitched a "bestseller package" who wants to know if it's legitimate. Podcasters and content creators exploring long-form publishing as a brand extension.Episode SummaryIn this interview on the We Don't PLAY!™ podcast, Favour Obasi-ike, MBA, MS sits down with Michele DeFilippo to unpack one of the most misunderstood and financially consequential decisions an author can make: who to trust with your book. Over 22 minutes, Michele delivers a masterclass on the difference between traditional publishers, hybrid publishers, and true service providers — and why that distinction can mean the difference between earning $0.90 per book sold versus $6–$8.The conversation covers the full publishing landscape: how self-publishing emerged alongside Amazon, why so many "publishers" are actually double-dipping on author revenue, how to use KDP and IngramSpark to distribute without a middleman, what makes a book cover convert (and why it matters more than most authors realize), the truth about Amazon "bestseller" badges, the art of professional typesetting, and how to set realistic expectations before publishing.Michele closes with a transparent overview of how 1106 Design works, what authors should prepare before reaching out, and why the best way to make money with a book is often not through retail sales at all.TIMESTAMPS[00:00] — Intro: Michele DeFilippo, founder of 1106 Design, 50 years in publishing[03:20] — Publisher vs. service provider: the distinction that determines your royalties[06:12] — The hybrid publisher double-dip: earning $0.90/book instead of $6–$8[09:11] — KDP and IngramSpark: the two platforms every self-publishing author must know[10:01] — "Pump and dump" publishing: the automated book trap[11:00] — Book covers as the #1 conversion driver: the job interview analogy[12:48] — A/B testing covers the right way: "liking vs. buying"[14:34] — The Amazon bestseller badge: how it's manufactured in 45 minutes[17:08] — Professional typesetting vs. basic formatting: why it matters[20:49] — Using a book as a business development tool, not a retail productMEMORABLE QUOTES"If you have no investment in my book, what entitles you to any portion of my profits?" — Michele [06:45]"There's retail sales, and then there's making money with your book another way — and that other way is usually better." — Michele [20:49]"The question isn't which cover do you like. It's which cover would you spend money on." — Michele [12:48]"A book that earns $2,000 in royalties but generates $50,000 in consulting revenue is not a modest success. It's a high-ROI asset." — Favour [21:10]"Typesetting is working on every line, every word, every paragraph — it's not just formatting." — Michele [17:08]FAQsWhat is the difference between a publisher and a service provider?A publisher acquires your rights and pays a royalty. A service provider charges once and steps away — you keep 100% of all future revenue.What makes hybrid publishers problematic?They charge upfront fees and also take a cut of every book sold — reducing per-book earnings from $6–$8 down to $0.90 on a $19.99 title.Which platforms should every author use?KDP for Amazon and IngramSpark for bookstores and libraries. Both have royalty calculators so you know exactly what you'll earn.Are Amazon bestseller badges legitimate?Most are manufactured in 45 minutes by selecting a low-competition subcategory. A genuine Nielsen bestseller is an entirely different credential.How do authors actually make money with a book?Treat it as a business development tool. Speaking fees and consulting revenue typically far exceed retail royalty income.GLOSSARYService Provider — Charges a one-time fee; takes no ongoing royalties. The author retains 100% of rights and revenue.Hybrid Publisher — Charges upfront fees and also takes a percentage of sales. Double-dips on author revenue.KDP — Amazon's self-publishing platform for print-on-demand paperbacks and Kindle ebooks.IngramSpark — Distributes to independent bookstores, libraries, and international retailers.Typesetting — Professional design of a book's interior: fonts, spacing, margins, and chapter breaks.Print-on-Demand — Books printed individually as orders are placed. No inventory risk.Ready to Rank? Book Your SEO & Web Dev Services Today

amazon money ai social media google business social bible marketing entrepreneur books news speaking design podcasts ms arizona sales search microsoft professional podcasting chatgpt mba podcasters artificial intelligence web treat services rights branding reddit seo hire roi small business pinterest premiere tactics favor revenue ebooks traffic consistent technical publishers digital marketing favourite kindle bible study gemini favorites entrepreneurial content creation rank budgeting content marketing pump financial planning web3 ads email marketing rebranding bing social media marketing nielsen hydration actionable aspiring small business owners entrepreneur magazine money management self publishing geo favour monetization marketing tips search engines web design search engine optimization quora drinking water b2b marketing podcast. royalties google ai print on demand biblical principles web development manus website design get hired marketing tactics digital marketing strategies entrepreneur mindset actionable steps business news self publish entrepreneure web developers small business marketing spending habits google apps seo tips website traffic small business success entrepreneur podcast small business growth podcasting tips ai marketing kdp actionable tips seo experts webmarketing financial stewardship branding tips google seo actionable insights small business tips email marketing strategies pinterest marketing social media ads episode summaryin entrepreneur tips seo tools search engine marketing marketing services budgeting tips technical seo web dev ad revenue ingramspark web traffic seo agency web 3.0 social media week actionable advice podcast seo seo marketing entrepreneur success blogging tips small business loans personal financial planning social media news small business week seo specialist publishing books website seo marketing news content creation tips seo podcast digital marketing podcast seo best practices kangen water seo services data monetization ad business diy marketing web tools large business pinterest seo actionable data web host smb marketing seo news marketing hub marketing optimization typesetting small business help michele defilippo storybranding web copy entrepreneur support self publishing formula kdp amazon pinterest ipo entrepreneurs. print on demand books
Bulletproof Dental Practice
What Makes a New Patient Choose You? (Part 2)

Bulletproof Dental Practice

Play Episode Listen Later Apr 8, 2026 31:13


The Bulletproof Dental Podcast Episode 430 (Part 2). HOSTS: Dr. Peter Boulden and Ian de Jongh   DESCRIPTION Ian de Jongh, CEO of Bulletproof, joins Peter Boulden to break down the six core pillars of dental marketing that influence how patients choose a practice online. This episode looks into practical, real-world strategies to improve patient acquisition by focusing on what actually matters, reputation, transparency, convenience, and trust. From online reviews to financial clarity, this conversation highlights how to build a patient-centered marketing approach that drives consistent practice growth.   TAKEAWAYS  Building personal trust with patients Addressing dental anxiety through marketing Showcasing high-quality dental results Optimizing practice environment and amenities Enhancing online reputation and patient testimonials   CHAPTERS 00:00 Understanding Patient Trust and Dental Anxiety 03:17 Creating a Calming Dental Environment 06:04 The Importance of Personal Representation 09:19 Addressing Dental Anxiety in Marketing 12:12 The Role of Office Environment and Amenities 14:54 Showcasing Quality of Work and Results 18:11 Staging Your Dental Practice for Success 21:01 Actionable Steps for Dental Marketing Improvement 24:18 Leveraging AI for Dental Practice Growth 27:03 Final Thoughts and Resources   REFERENCES Bulletproof Summit Bulletproof Mastermind  

We Don't PLAY
Season 12 Finale: What's Happening Next Season and More

We Don't PLAY

Play Episode Listen Later Apr 8, 2026 2:51


Season 12 Finale: What's Happening Next Season and More with Favour Obasi-ike, MBA, MS

money ai social media google business social bible marketing entrepreneur news podcasts sales search finale microsoft podcasting chatgpt mba podcasters artificial intelligence web services branding reddit seo hire small business pinterest tactics favor revenue traffic technical digital marketing favourite dedicated bible study gemini favorites women in business entrepreneurial content creation rank budgeting highlighting ensure content marketing financial planning web3 ads email marketing rebranding bing social media marketing hydration actionable small business owners sneak entrepreneur magazine money management geo favour monetization marketing tips search engines web design search engine optimization quora drinking water b2b marketing podcast. google ai biblical principles web development manus website design get hired marketing tactics digital marketing strategies entrepreneur mindset actionable steps business news entrepreneure web developers small business marketing spending habits google apps seo tips website traffic small business success entrepreneur podcast small business growth podcasting tips ai marketing actionable tips seo experts webmarketing financial stewardship branding tips google seo actionable insights small business tips email marketing strategies pinterest marketing social media ads entrepreneur tips seo tools search engine marketing marketing services budgeting tips technical seo web dev ad revenue web traffic seo agency web 3.0 social media week actionable advice podcast seo seo marketing entrepreneur success blogging tips small business loans personal financial planning social media news small business week seo specialist website seo marketing news seo podcast content creation tips digital marketing podcast seo best practices kangen water seo services data monetization ad business diy marketing web tools large business pinterest seo actionable data web host smb marketing seo news marketing hub marketing optimization small business help storybranding web copy entrepreneur support pinterest ipo entrepreneurs.
UncleRob, Everybody's Mentor
Ep 203: "The Secondary Offering is the New IPO!” with Antonia Rojas

UncleRob, Everybody's Mentor

Play Episode Listen Later Apr 2, 2026 69:45


What if entrepreneurs and investors could take money off the table without giving up control of their company? In this eye-opening episode, Rob sits down with Antonia Rojas, Managing Partner at Attom Capital, to explore the rise of direct secondary offerings in Latin America—and why they're changing the game for founders. The two discuss the history and context of Secondary Offerings, from unlocking liquidity to navigating emotional and strategic decisions. Antonia breaks down how this emerging approach is empowering entrepreneurs, reshaping capital flow, and opening new doors—especially for women in venture capital. Whether you're a founder, investor or just curious about how money really moves behind the scenes, this conversation offers fresh insights and practical takeaways you won't want to miss.Feel free to follow and engage with ANTONIA here:LinkedIn: https://www.linkedin.com/in/antoniarojase/Instagram: https://www.instagram.com/antorojase/Business LinkedIn: https://www.linkedin.com/company/attom-capital/Website: https://www.attomcapital.com/We're so grateful to you, our growing audience of entrepreneurs, investors and community leaders interested in the human stories of the Entrepreneurial Thinkers behind entrepreneurial economies worldwide.As always we hope you enjoy each episode and Like, Follow, Subscribe or share with your friends. You can find our shows here, and our new Video Podcast, at “Entrepreneurial Thinkers” channel on YouTube. Plug in, relax and enjoy inspiring, educational and empowering conversations between Rob and our guests.¡Cheers y gracias!,Entrepreneurial Thinkers Team.Chapters00:00 Introduction and Technical Setup04:57 Understanding Direct Secondary Offerings10:11 The Necessity of Secondary Capital18:03 Building a Sustainable Ecosystem in Latin America22:58 The Story Behind Attom Capital30:00 The Business Model of Attom Capital34:50 Navigating Deal Flow: Entrepreneurs and Investors42:08 The Evolution of Secondary Markets in Latin America49:57 Emerging Industries and the Role of Fintech57:57 Actionable Steps for Entrepreneurs Considering Secondary Offerings

The Sustainable Ministry Show
Surprise! Why Predictability is a Gift to Ministry

The Sustainable Ministry Show

Play Episode Listen Later Mar 31, 2026 44:28


In this episode, Renee and Anthony Rogers sit down with Rob Dyer and Kerri-Ann Hayes to unpack the delicate balance between logistical systems and the Spontaneity of the Holy Spirit. Whether you are leading a large team or serving in a smaller ministry context, finding the "sweet spot" between a well-laid plan and the freedom to pivot is essential for sustainable ministry growth. Understanding the "Why" Behind Structure Many ministry leaders view structure as the enemy of the Spirit, but this episode reframes systems as the very thing that creates space for the Spirit to move. Structure as a Safety Net: Clear systems can provide security for the people you serve. When the groundwork is handled, people feel free to engage spiritually. The Power of Predictability: For those in your care, knowing what to expect reduces anxiety. This is especially true for families and volunteers who rely on clear communication to show up fully. Systems as Stewardship: Building a solid infrastructure is a way of honoring the resources and the people that God has entrusted to your ministry.

Develop This: Economic and Community Development
DT #632 Rally Your Region: A New Playbook for Economic Development

Develop This: Economic and Community Development

Play Episode Listen Later Mar 25, 2026 28:12


In this episode of Develop This!, Dennis Fraise sits down with Mark Perna to explore "Rally Your Region," a powerful new initiative developed in partnership with the International Economic Development Council. Designed to help communities break through silos, build consensus, and take real action, Rally Your Region provides a structured, customizable framework to align stakeholders around a shared vision for economic and workforce success. If your region struggles to align education, employers, and community leaders, this episode offers a clear path forward. What You'll Learn The Concept Behind Rally Your Region Why regions need a central rally point to move forward How alignment drives measurable economic outcomes What makes this initiative different from traditional planning efforts Why Regional Collaboration Is So Hard Competing priorities across organizations Lack of shared goals and accountability The challenge of moving from discussion to action Building True Consensus How to create buy-in across sectors The importance of a shared "why" Turning agreement into execution Connecting Education and Workforce Why the education-to-employment pipeline is often broken How to better align: K-12 systems Higher education Employers Why mindset matters: "Young people are not a problem to be solved." The Power of a Rally Point At the core of the initiative is a simple but powerful idea: Create a rally point where everyone buys in A shared vision A common language A coordinated strategy Without it, regions remain fragmented. With it, they can move forward together. Actionable Steps for Your Community Identify key regional stakeholders Establish a neutral, trusted convening space Define shared priorities and goals Customize the Rally Your Region framework to fit your community Focus on implementation—not just planning Key Insights ✔ The world of work has fundamentally changed✔ Alignment is now more important than ever✔ Collaboration must lead to clear action steps✔ Workforce development is a regional challenge✔ Flexibility and customization are critical for success Memorable Sound Bites "Creating a rally point where everyone buys in." "The world has completely changed." "Young people are not a problem to be solved."  

Wake Up to Wealth
The Entrepreneur's Blueprint- Scaling Success & Actionable Steps with Desi Williams

Wake Up to Wealth

Play Episode Listen Later Mar 13, 2026 34:32


In episode 58 of Wake Up to Wealth, Brandon Brittingham interviews Desirae Williams, a powerhouse in the real estate industry, as she discusses her new coaching program aimed at helping real estate agents and team leaders thrive in today's market. Tune in for inspiration and practical advice on how to elevate your business and personal life   SOCIAL MEDIA LINKS Brandon Brittingham Instagram: https://www.instagram.com/mailboxmoneyb/ Facebook: https://www.facebook.com/brandon.brittingham.1/ Desi Williams Instagram: https://www.instagram.com/realdesiwilliams/?hl=en WEBSITES Brandon Brittingham: https://www.brandonsbrain.org/home ========================== SUPPORT OUR SPONSORS: Rocketly: https://rocketly.ai/ Accruity: https://accruity.com/

The Boutique Workshop Podcast
#276: Debt Series Part 3 - What Number to Focus On First

The Boutique Workshop Podcast

Play Episode Listen Later Mar 10, 2026 16:15


When your business is bogged down by debt, every bill feels like an emergency and every slow sales day feels catastrophic. This creates "noise"—a cycle of anxiety, reactive decision-making, and overwhelm that keeps you stuck. In this episode, I'm breaking down why debt is almost never a sales problem and revealing the single most important metric you need to track to climb out of the hole and regain control of your business. Key Takeaways The Debt-Noise Cycle: Debt creates mental noise (guilt, shame, fear), which leads to overwhelm. Overwhelm leads to paralysis, keeping you stuck in the same financial patterns. The "Sales" Myth: Most business owners try to out-earn their debt. However, debt is usually a result of issues below the sales line: cost of goods, low margins, overspending, or poor purchasing discipline. The Golden Metric: If you focus on only one number to fix your debt, let it be your Gross Margin. This is your real margin after discounts, shipping, shrinkage, and fees—not just your initial markup. Operations & Margin: Margin isn't just about pricing; it's tied to operational efficiency. How you run your business daily directly impacts your profitability. Restructuring vs. Bankruptcy: You don't always need a massive, dramatic action (like filing for bankruptcy) to fix a massive debt. Incremental, disciplined changes to your margin can pay off hundreds of thousands of dollars over time. The Five Categories of a P&L Debt hides in the gaps between these five lines: Sales (The top line) Cost of Goods (Where the problem often starts) Gross Margin (The number to focus on) Expenses (Operational efficiency) Net Profit (The freedom fund) Actionable Steps for This Week Don't let the "noise" paralyze you. Choose one bite-sized action to take today: Get Honest: List out exactly what you owe. No more hiding from the total balance. Calculate Your Real Margin: Look at your numbers after all the "leaks" (discounts, fees, etc.) are taken out. Commit to Strategy: Move from "living sale-to-sale" to making disciplined, strategic financial decisions. Memorable Quotes "Debt creates noise... the noise creates overwhelm... and the overwhelm keeps you stuck." "Debt is almost never a sales problem. It's a cash flow structure problem. It's a margin problem." "Restructuring isn't dramatic. It's disciplined. Discipline builds profit, profit builds freedom, and freedom eliminates debt." Work with Me - https://www.ciarastockeland.com/work-with-meVisit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe

The Sustainable Ministry Show
Are you Married to the Mission or the Methods?

The Sustainable Ministry Show

Play Episode Listen Later Mar 10, 2026 44:15


In a culture that is more connected yet more lonely than ever, how can ministry leaders create worship experiences that resonate with young adults without falling into the trap of "gimmicks"? In this episode, Chris Sasser and Anthony Rogers join Brandon Collins and Renée to explore the tension between feelings and truth, the importance of authenticity, and how to bridge the generational gap in worship. The Role of Feelings and "Heart Language" in Worship A common observation among young adults is the phrase, "You could just feel the Spirit in the room." While the Holy Spirit is always present, the way we experience that presence can be deeply emotional.   Feelings as a Gateway: Emotions are a natural human response to God's presence; they allow us to become small so God can become big.     The "Heart Language" of Music: Style and phraseology can act as a "heart language" that connects with people on a core level, yet growth often happens when we are stretched beyond our own preferences.     Feelings vs. Truth: While feelings move people, leaders shouldn't rely on them exclusively.  

The Inventory Genius Podcast
#276: Debt Series Part 3 - What Number to Focus On First

The Inventory Genius Podcast

Play Episode Listen Later Mar 10, 2026 16:15


When your business is bogged down by debt, every bill feels like an emergency and every slow sales day feels catastrophic. This creates "noise"—a cycle of anxiety, reactive decision-making, and overwhelm that keeps you stuck. In this episode, I'm breaking down why debt is almost never a sales problem and revealing the single most important metric you need to track to climb out of the hole and regain control of your business. Key Takeaways The Debt-Noise Cycle: Debt creates mental noise (guilt, shame, fear), which leads to overwhelm. Overwhelm leads to paralysis, keeping you stuck in the same financial patterns. The "Sales" Myth: Most business owners try to out-earn their debt. However, debt is usually a result of issues below the sales line: cost of goods, low margins, overspending, or poor purchasing discipline. The Golden Metric: If you focus on only one number to fix your debt, let it be your Gross Margin. This is your real margin after discounts, shipping, shrinkage, and fees—not just your initial markup. Operations & Margin: Margin isn't just about pricing; it's tied to operational efficiency. How you run your business daily directly impacts your profitability. Restructuring vs. Bankruptcy: You don't always need a massive, dramatic action (like filing for bankruptcy) to fix a massive debt. Incremental, disciplined changes to your margin can pay off hundreds of thousands of dollars over time. The Five Categories of a P&L Debt hides in the gaps between these five lines: Sales (The top line) Cost of Goods (Where the problem often starts) Gross Margin (The number to focus on) Expenses (Operational efficiency) Net Profit (The freedom fund) Actionable Steps for This Week Don't let the "noise" paralyze you. Choose one bite-sized action to take today: Get Honest: List out exactly what you owe. No more hiding from the total balance. Calculate Your Real Margin: Look at your numbers after all the "leaks" (discounts, fees, etc.) are taken out. Commit to Strategy: Move from "living sale-to-sale" to making disciplined, strategic financial decisions. Memorable Quotes "Debt creates noise... the noise creates overwhelm... and the overwhelm keeps you stuck." "Debt is almost never a sales problem. It's a cash flow structure problem. It's a margin problem." "Restructuring isn't dramatic. It's disciplined. Discipline builds profit, profit builds freedom, and freedom eliminates debt." Work with Me - https://www.ciarastockeland.com/work-with-meVisit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe

The Keto Savage Podcast
Master Your Hormones: How Cortisol Impacts Sleep and Your Health!

The Keto Savage Podcast

Play Episode Listen Later Feb 25, 2026 60:55


Ready to break through your Keto plateau? Book your free consultation call with Robert Sikes here: https://www.ketobodybuilding.com/callYour phone is silently destroying your testosterone levels every single night. The constant stress from modern technology is keeping your cortisol elevated, wrecking your sleep and tanking your vital hormones without you even realizing it. This hidden epidemic is unraveling the health of millions, but there are simple ways to fight back. In episode 862 of the Savage Perspective Podcast, host Robert Sikes sits down with cortisol expert and author Justin Hai to discuss the direct link between your screen time, poor sleep, and declining health. Justin shares powerful, actionable strategies to manage stress, optimize your sleep hygiene, and regain control of your hormones in our hyper connected world. Discover how to create healthy boundaries with technology and why mastering your cortisol is the key to improving your energy, focus, and overall well being.Follow Justin Hai on IG: https://www.instagram.com/justin_a_haiGet Keto Brick: https://www.ketobrick.com/Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQChapters0:00 - The Vicious Cycle: How Cortisol Destroys Sleep & Hormones1:01 - From Medical Skincare to Mastering Stress Hormones3:21 - Why Cortisol is The "Master Hormone" Everyone Ignores4:09 - The Simple Reason Your Testosterone Is Low (It's Not What You Think)5:37 - How Modern Technology Has Rewired Your Brain for Stress7:27 - A Personal Mission: When Cortisol Hit Close to Home9:02 - The Difference Between Marketing Hype & Real Clinical Results9:42 - Actionable Steps to Lower Your Cortisol Levels12:31 - How to Structure Your Day for Optimal Cortisol Rhythm13:28 - What We Lost: The Forgotten "Endings" to Our Workday14:30 - How to Set Healthy Communication Boundaries in a 24/7 World16:17 - Is Social Media Fake? A Father's Perspective on Raising Teens18:00 - Should You Shelter Your Kids or Show Them the Real World?19:40 - The #1 Most Important Habit for Controlling Cortisol Levels20:33 - Sleep Hygiene 101: Creating The Perfect Pre-Bed Ritual22:03 - Do You Need Labs? How to Know if Your Cortisol Is High22:41 - Are Sleep Trackers (Oura, Garmin) Actually Useful?25:05 - Why a Consistent Sleep Schedule (Even on Weekends) is a Game-Changer27:10 - Do Blue Light Blocking Glasses Really Work?29:16 - The Ultimate Biohack: Reading an Old-Fashioned Book29:57 - A Message from Robert Sikes31:38 - Why Reading Fictional Books Before Bed is a Powerful Tool32:32 - The Hidden Dangers of Binge-Watching TV Shows34:09 - How to Use Social Media for Business Without It Consuming You36:32 - The Missing Life Skill: Why Younger Generations Can't Connect37:31 - The Surprising Reason 20-Year-Olds Are Using Viagra39:41 - Is Podcasting the Antidote to Social Media?40:35 - How to Reconnect with Your Grandparents (Hint: It's Not a Text)42:44 - The One Piece of Advice to Instantly Lower Cortisol with Your Partner44:12 - Your Kids Are a Litmus Test for Your Phone Addiction46:15 - Beyond Sleep: Other Non-Negotiables for Managing Stress47:18 - The Simple Truth About Diet: What Actually Works for Fat Loss48:04 - Is Walking or Running Better for Burning Fat?50:20 - Is It Safe to Take Melatonin Every Night?51:42 - The Alarming Truth About Long-Term TRT Use53:18 - A Deep Dive into Rebalance Health's Cortisol-Controlling Mints58:04 - Where to Find Justin's Book: "Stress Nation"1:00:00 - Where to Find More from Justin Hai

Ecomm Breakthrough
Throwback: The Secret Sauce to Scaling Your Brand - Delegation, Planning, and Investor Appeal

Ecomm Breakthrough

Play Episode Listen Later Feb 19, 2026 16:43


In this episode, host Josh interviews James Thomson, Managing Partner of Equity Value Advisors, about scaling e-commerce brands, especially on Amazon. James shares practical advice for brand owners aiming to grow from seven to eight figures, emphasizing the importance of delegating tasks, building a competent team, and creating a three-year business plan. He discusses making brands attractive to investors, leveraging capital for faster growth, and focusing on brand equity and customer experience. The episode concludes with actionable takeaways for building teams, enhancing brand value, and strategic planning for long-term success and potential exits.Chapters:Introduction and Guest Background (00:00:00)Host introduces James Thomson, his background in e-commerce, Amazon, and advisory roles.Actionable Steps for Scaling from 7 to 8 Figures (00:00:58)James shares first steps: delegate tasks, free up time for strategic thinking, and focus on growth opportunities.The Power of Delegation and Building a Team (00:01:13)Discussion on outsourcing, hiring competent help, and multiplying business impact through effective delegation.Strategic Thinking and Long-Term Planning (00:04:04)Importance of spending time on big-picture questions: product expansion, new channels, and funding.Making Your Business Attractive to Investors (00:04:53)How to position your brand for investors, debunking myths about channel expansion, and identifying growth levers.Developing a Three-Year Business Plan (00:05:46)Necessity of a three-year plan, working backwards from growth goals, and evaluating new channels and products.Preparing for Channel and Category Expansion (00:07:03)Exploring requirements for retail and new categories, talking to experts, and assessing readiness for expansion.Securing Capital and Mindset Shift for Growth (00:09:01)Considering outside investment, selling equity, and the benefits of being part of a larger, faster-growing business.Investor Excitement: Key Growth Levers (00:10:46)What excites investors: clear three-year plans, actionable growth levers, and a roadmap for scaling post-acquisition.Three Actionable Takeaways for Brand Owners (00:12:33)Host summarizes: build and delegate to a team, focus on brand equity and customer experience, and create a multi-year growth plan.The Importance of a Three-Year Plan (00:15:04)James emphasizes three-year planning, aiming for aggressive growth, and preparing for a successful exit.Conclusion and Contact Information (00:16:30)James shares how to connect with him on LinkedIn; episode closes with thanks.Links and Mentions:Tools and WebsitesAmazon Seller CentralLinkedInKey Concepts and StrategiesDelegating Tasks: 00:01:13Three-Year Business Plan: 00:05:46Brand Equity: 00:13:13Actionable TakeawaysBuild Your Team: 00:13:13Focus on Brand Equity: 00:14:24Create a 3-5 Year Business Plan: 00:15:04Transcript:Josh 00:00:00  Today I'm really excited to introduce you all to James Thomson. James is the managing partner of Equity Value Advisors, advising brand executives and investors that are seeking guidance on how to accelerate e-commerce revenues and to align e-commerce and physical retail distribution and pricing strategies. Formerly, James was the chief strategy officer at Big Box Experts, a managed services agency supporting brand executive teams selling online, as well as private equity investors evaluating brands sold on Amazon. He has also served as the business head of Amazon Services, the division of Amazon responsible for recruiting tens of thousands of sellers annually to the Amazon Marketplace. He also served as the first fulfillment by Amazon Account Manager and prior to Amazon. James was a management consultant and retail banker. So with that introduction, James, welcome to the podcast.James 00:00:56  Thank you for having me today, Josh.Josh 00:00:58  On that note, James, I mean, we talked a lot about different strategies that people can be implementing to move from seven figures to eight figures and beyond. What would be like your actionable advice for them to say, hey, this is what I would do first, second, third.James 00:01:13  So the first thing I would do, we actually haven't talked about yet. First thing I would do is I would start to delegate tasks to people and clear up your plates so you can spend more of your time thinking about how to go and source better products, how to do more research to find those product gaps in your catalog that you can start to fill. How to start thinking about new channels that you might expand into. When I think of the day to day activities of what it takes to run an Amazon business, there's an awful lot of stuff that, quite frankly, we don't really like doing. You got to check reports. You got to check seller central. You got to check your inventory. You probably got to talk to your, three people if you've got one that's bringing products in from overseas. There's a lot of activities that need to be looked at. And I didn't even talk about, oh, you got to file 20 seller support tickets today. All that kind of stuff you need to be saying to yourself, even though I think I can do this better than anybody else in the world.James 00:02:08  The reality is, there's only so many hours in the day you need to go hire a VA or outsource this to a trusted colleague who, you know, make. Of course you know it's going to cost you money, but the money that you spend to have somebody do a lot of these repetitive tasks or tasks that you don't really like doing, that frees you up to do much higher value added stuff to drive your overall business. If you've got more time to be doing new product research and thinking through, okay, where is there opportunity for me to potentially expand my product line? where do I need to start thinking about culling out some of the products in my products? Because quite frankly, not all this stuff has turned out to be gold. You've got to have time to think through those bigger questions. And the only way to do that is to start outsourcing some of the mundane that comes with running an Amazon business. as you get better at outsourcing that and accepting the fact that, yeah, you know, this other person who's taking on these tasks may not be quite as amazing at doing it as I am, but quite frankly, I don't need amazing, I need confidence.James 00:03:10  And the more you can get competent help to help you with many of these tasks, the more time you free up to work on other types of activities. When my partner, business partner and I were running our Amazon agency, we did everything we put on every hat imaginable to run that business. And as we started to outsource certain tasks and get more comfortable with listen, we can outsource most of this stuff with high confidence to people, as long as we train them properly and we're patient and we get them up and running. All of a sudden we now had a multiplier effect. We have a multiplier effect. That's when the genius of being a business owner starts to really kick in. And yeah, you know, wouldn't you love to have five other people who is as strong and intelligent and good looking as you are to be there with you? I don't need that. I need 3 or 4 highly competent people in each of their specific areas to help me pursue different responsibilities so that I can go and tackle some of these bigger, long term questions.James 00:04:04  That's the stuff that really starts to matter, and that's the stuff where I get excited because I r...

Tej School
159. Why Radical Self Honouring Matters For Your Business

Tej School

Play Episode Listen Later Feb 16, 2026 10:58


ResourcesGet the book Radical Self-Honouring: https://amzn.to/3JPwY5FRepurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.Where To Find Us:Instagram:⁠ @sigma.wmn⁠TikTok:⁠ @sigma.wmn⁠Newsletter:⁠ Subscribe here⁠Threads:⁠ @sigma.wmn⁠In this solo episode, Clara explores why Radical Self Honouring is not a personal development concept separate from business, but the foundation that sustainable growth is built upon. If you ended the last year burnt out, frustrated, or disconnected from your direction, this episode offers a grounded reframe on what actually creates momentum and clarity.Clara breaks down the difference between fleeting realisations and true integration, explaining why insight alone does not change your business or your life. Instead, she highlights how self-abandonment, comparison, and people-pleasing quietly erode confidence, consistency, and creative power over time.This episode is an invitation to step out of the epiphany cycle and into embodied action. It offers a clear lens for assessing your goals, energy, and values, so you can move forward with integrity, self-trust, and a business that genuinely reflects your worth.Tune in to hear:Why burnout and stagnation are signs of misalignment, not personal failure.The difference between realisation and integration, and why integration creates results.How self-abandonment shows up in business through comparison and fitting in.What Radical Self Honouring looks like in practical, everyday decision-making.Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠In This Episode, You'll Learn:Why Radical Self Honouring is essential for sustainable business growth.How to recognise when you are self-abandoning in subtle, habitual ways.Why comparison and envy disconnect you from your own direction and power.How to shift from insight to embodied action that creates momentum.Themes & Time Stamps:0:00 Introduction 0:44 Radical Self-Honouring Book Overview 1:17 Free Workbook and Journaling Prompts 2:03 Breaking the Epiphany Cycle 2:44 Integration vs Realisation 3:28 Actionable Steps for Authentic Living 3:46 Goal Setting and Achievement Assessment 4:10 Signs You Need This Work 6:47 Prioritising Your Values and Needs 7:38 Self-Abandonment and Putting Yourself First 9:39 Letting Go of Comparison and Envy 10:05 Embodying Authentic Beingness

Bitcoin Park
NEMS26: Where Regulatory Advocacy Meets Energy Optimization

Bitcoin Park

Play Episode Listen Later Feb 16, 2026 30:32


The conversation explores the intersection of Bitcoin mining, AI, and national security, emphasizing the importance of educating policymakers about the benefits of Bitcoin mining for grid resiliency and community engagement. The speakers discuss actionable steps for industry professionals to effectively engage with policymakers, highlighting the need for transparency, collaboration, and proactive communication.TakeawaysBitcoin mining is crucial for national security and grid resiliency.Education is key in engaging with policymakers.Policymakers are increasingly interested in the benefits of Bitcoin mining.Building trust with local communities is essential for Bitcoin operations.The intersection of Bitcoin mining and AI presents new opportunities.Operators should be proactive in addressing concerns of policymakers.Collaboration with trade associations can amplify industry voices.Bringing hardware to meetings can help demystify Bitcoin mining.It's important to focus on community benefits when discussing operations.Engaging with policymakers can be a rewarding experience.Chapters00:00 Introduction to Bitcoin Policy and Experts02:34 Intersection of Bitcoin Mining, AI, and National Security10:07 The Role of Bitcoin Mining in Grid Resiliency16:20 Building Trust with Policymakers23:39 Actionable Steps for Engaging PolicymakersKeywordsBitcoin, policy, mining, AI, national security, grid resiliency, education, engagement, community, trust

Everyday AI Podcast – An AI and ChatGPT Podcast
Ep 713: Company AI Brains, No More Code, Slop Debt Kills internet and Agent Societies. 2026 AI Predictions and Roadmap Series: Vol 2 of 2

Everyday AI Podcast – An AI and ChatGPT Podcast

Play Episode Listen Later Feb 13, 2026 65:17


AI Slop is gonna kill the internet. Companies are gonna have agent brains. And if you travel down the same path in 2026 as you did in 2025, you're toast shorty. I spend thousands of hours each year working in and around AI. And once a year, we do our predictions and roadmap series. It's a literal cheat code to skip through the 95% of B.S and get the plan for the 5% that moves the needle. Join us for Part 2 of our AI Predictions and Roadmap series. Company AI Brains, No More Code, Slop Debt Kills internet and Agent Societies. 2026 AI Predictions and Roadmap Series Part 2 of 2 -- An Everyday AI Chat with Jordan WilsonNewsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion on LinkedIn: Thoughts on this? Join the convo on LinkedIn and connect with other AI leaders.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:OpenAI Consumer Hardware Predictions 2026Disposable Software Adoption in EnterprisesNotebookLM as Fifth Core AI PlatformAI Native Ads Maintain Premium PricingMulti-Agent Societies: Enterprise Default ArchitectureMicrosoft Copilot Usability Reset ForecastBig Four Consulting AI-Driven RestructuringVibe Coding Rebranded as Agentic OrchestrationProfessional Services Launch AI Flanker BrandsSlop Debt Crisis and LLM Data IntegrityFrontier Labs: Humans Rarely Write CodePortable Context Engines Replace Prompt LibrariesGDP-Val Benchmark Scores Surpass 80%2026 AI Roadmap: Unlearning and RebuildingTimestamps:00:00 "AI Insights and Actionable Steps"07:40 OpenAI's Lead and Growing Race11:50 "Disposable Software and AI Duct Tape"17:26 "NotebookLM: Game-Changing AI Tool"22:47 Advertising Evolution and Faster ROI29:11 Domino's Strategy & Copilot Reset35:22 "Consulting vs. AI Efficiency"42:54 AI Transparency Demands Rising48:29 "AI Slop Debt in Training Data"51:34 "AI Coding Revolution Predicted"54:57 "Portable Context Engine in AI"01:00:51 "Unlearn and Rebuild with AI"Keywords: 2026 AI predictions, AI shortcut, AI trends, AI roadmap, OpenAI, consumer hardware, disposable software, NotebookLM, core AI platform, AI native ads, premium intent pricing, multi-agent societies, enterprise AI architecture, Microsoft Copilot, CopilSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Start Here ▶️Not sure where to start when it comes to AI? Start with our Start Here Series. You can listen to the first drop -- Episode 691 -- or get free access to our Inner Cricle community and access all episodes there: StartHereSeries.com 

Honest Art Podcast with Jodie King
Episode 140: Finish Your Painting With Confidence: 15 Actionable Steps to Push Through The Fuglies

Honest Art Podcast with Jodie King

Play Episode Listen Later Feb 10, 2026 34:43


Stuck mid-painting and convinced you ruined it? You didn't. You're just in the fuglies. In this episode, Jodie shares a 15-step checklist she uses to get out of the fog and back into flow. This isn't fluffy advice. These are practical, actionable questions you can ask the moment a painting turns muddy, confusing, or "I want to throw it away" ugly. Takeaways you can use immediately: ✨How to spot when your painting needs more value contrast ✨How to avoid the mud zone by stepping away at the right time ✨How to adjust brushstrokes, lines, and sizes of color for more interest ✨Why "fucking it up" can actually be a win … as long as it's honest. Make sure to subscribe to this podcast so you don't miss a thing! And don't forget to come hang with me on Instagram @jodie_king_. Interested in being a guest on a future episode of Honest Art®? Email me at amy@jodieking.com! Resources mentioned: Curious about Studio Elite? Our next cohort starts late February 2026: https://www.jodiekingart.com/studioelite  Learn more about Upcoming Workshops: https://jodieking.com/workshop  Improve Your Cohesive Colors with Color Course for Rebels 102: https://www.jodiekingart.com/ccfr Checklist on Getting Unstuck and Out of The Fuglies: https://www.jodiekingart.com/bye-bye-fuglies  Posca Markers: https://amzn.to/4a1ox1Z  Learn More about Values in Episode 124: 7 Art Tips I Wish I Knew Sooner: https://jodieking.com/episode-124-avoid-my-mistakes-7-art-tips-i-wish-i-knew-sooner/ You'll Also Like: Episode 82: How to Choose Your Color Palette as an Artist: https://jodieking.com/episode-82-how-to-choose-your-color-palette-as-an-artist/ Learn More About Adding Your Artistic Voice to Your Art in Episode 62: Elevate Your Representational Art with These Tips: https://jodieking.com/episode-62-elevate-your-representational-art-with-these-tips/ Have a question for Jodie? Ask it here: https://forms.gle/hxrVu4oL4PVCKwZm6  How are you liking the Honest Art® Podcast? Leave us a review on your favorite podcast platform and let us know!     Watch this full episode on my YouTube channel: https://www.youtube.com/playlist?list=PLMquJfuMsSg0fr46BRdia1cWd-81GThzF For a full list of show notes and links, check out my blog: www.jodieking.com/podcast   DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission at no additional charge on your end. Thank you for supporting my channel!

Thrivetime Show | Business School without the BS
Cleaning Business Podcast | From Zero to Ranking: 6 Actionable Steps to Grow Your Business on Google | 7 Clay Clark Client Success Stories

Thrivetime Show | Business School without the BS

Play Episode Listen Later Feb 4, 2026 50:46


Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries. #CleaningBusinessPodcast   Where You Find Thousands of Clay Clark Client Success Stories?  https://www.thrivetimeshow.com/testimonials/    Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 - https://www.eofire.com/podcast/clayclark8/    Who is Clay Clark?  Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.  https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/    Where Can You Learn More About Clay Clark? https://www.thrivetimeshow.com/need-business-coach/#coaching-about-founders    Where Can You Read Clay Clark's 40+ Books? https://www.amazon.com/stores/Clay-Clark/author/B004M6F5T4?ref=sr_ntt_srch_lnk_1&qid=1767189818&sr=8-1&shoppingPortalEnabled=true    Where Can You Discover Clay Clark's Songs & Original Music?  https://open.spotify.com/album/2ZdE8VDS6PYQgdilQ1vWTP?si=Am65WUlIQba4OLbinBYo1g

B2B Marketers on a Mission
Ep. 205: How to Use AI for B2B Storytelling Without Losing Your Brand | Nick Usborne

B2B Marketers on a Mission

Play Episode Listen Later Jan 29, 2026 36:00 Transcription Available


How to Use AI for B2B Storytelling Without Losing Your Brand So many B2B companies and marketing teams waste budget on generic content that fails to resonate or support core business goals. In an era where AI-generated is everywhere, smaller B2B brands often struggle to maintain a unique identity while competing against larger firms with massive content engines. The key to staying relevant lies in a B2B brand’s ability to be authentic, human-centric, and strategically consistent despite the pressure to automate everything. So how can B2B brands effectively integrate AI into their marketing workflows without losing their unique voice and brand integrity? That's why we're talking to Nick Usborne (Founder, Story Aligned), who shared his expertise on leveraging AI through the lens of strategic storytelling. During our conversation, Nick discussed the critical distinction between simple narrative and a brand’s unique story, highlighting a significant gap where only 7% of top AI prompt libraries actually focus on storytelling. He shared actionable advice on building a “story vault,” training staff to avoid “brand drift,” and enforcing consistent AI usage to maintain the trust of the audience. Nick also underscored the importance of keeping human elements at the forefront of content creation to prevent AI from feeling overly mechanical, and advocated for a balanced approach that ensures scalable growth without sacrificing a brand's authenticity. https://youtu.be/dtgvg2-XXoU Topics discussed in episode: [02:53] The “Why” Behind AI Adoption: Why companies must embrace AI not just for efficiency, but to avoid being left behind by competitors who are already scaling their reach.  [04:10] The “Moat” of Storytelling: Why narrative and voice can be easily copied by AI, but your brand's unique “lived story” is the only defensible moat you have.  [11:27] Pitfalls of Inconsistent AI Use: The dangers of “shadow AI” use by employees (e.g., Using personal accounts vs. company custom GPTs) and how it leads to brand drift.  [16:46] The Human Element vs. AI: Nick explains why AI can describe the beach but can't “feel the sand between its toes,” and why human “messiness” is key to connection.  [24:26] Building a Story Vault: Nick provides a practical framework for formalizing your brand's folklore—from founder stories to customer service wins—so they can be systematically used in AI content.  [28:17] Actionable Steps for Marketers: Three immediate steps to take: build your story vault, interview key stakeholders (founders, early employees), and analyze customer service transcripts for sentiment.  [30:11] The Problem with “Killer Prompt” Libraries: Why copying “top 20 prompt” lists is a strategic mistake that leads to generic, non-differentiated content. Companies and links mentioned: Nick Usborne on LinkedIn  Story Aligned  Transcript Nick Usborne, Christian Klepp Nick Usborne  00:00 AI can do a wonderful job in many ways, but it’s never walked down the beach and felt the sand between its toes. It’s read about it. It’s never eaten ice cream. It’s read about that, but it’s never felt it. So that’s what I mean by lived experience. I think that content and stories that truly resonate with people you use those kind of touch points the the deeply human side of being alive. And like, say, I think AI can get close when you prompt it really well, but also, there’s a messiness that makes us recognize one another, the little mistakes we make. That’s what makes us human. We are messy. AI, it’s not very good at being messy. You can ask it to be messy, and it’ll try to figure that out, but it’s really not the same. And like I say, I think people are very sensitive to this kind of nuance. Christian Klepp  00:51 When brands rely on the same AI tools and prompts, they start to sound like everyone else. That loss of voice can hurt trust and lead to something called Brand drift. So how can B2B Marketing teams scale content with AI while staying true to their story? Welcome to this episode of the B2B Marketers in the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to Nick Usborne, who will be answering this question. He’s the Founder of Story Aligned, a training program for Marketing teams that want to scale content using AI while protecting the integrity of their brand story and voice. Tune in to find out more about what this B2B Marketers Mission is. Mr. Nick Usborne, welcome to the show, sir.  Nick Usborne  01:32 Thank you very much. Thank you Christian. Thank you for having me.  Christian Klepp  01:35 Pleasure to have you on the show. Nick, you know we had such a fantastic pre interview call. It was a bit of a you did drop a few hints and clues about what was to come, and I’m really looking forward to this conversation. I’m going to keep the audience in suspense a little while longer as I move us into the first question. So off we go.  Nick Usborne  01:55 Okay. Christian Klepp  01:56 All right, so, Nick, you’re on a mission to equip Marketing teams to scale AI powered content while staying aligned with their organization, story and voice. So for this conversation, let’s focus on the topic of how to use AI for B2B content without losing trust. And it is at the time of the recording, the end of 2025 and of course, we’re going to talk about AI, but we’re going to zoom in on something specific as it pertains to B2B content and a little bit of branding in there as well. But I wanted to kick off this conversation with two questions, and I’m happy to repeat them. So the first question is, why do you believe it’s so important for brands and their Marketing teams to embrace AI so that they can scale? And the second question is, why does this approach require the right prompts and guardrails? I think that’s one thing that you mentioned in our previous conversation, the whole the whole piece about prompts and guardrails. Nick Usborne  02:53 Well, the first question, why do companies need to embrace AI? And the ridiculous answer to that. It’s not a good answer, but it’s true is that because everyone else is, because your competitors are, and they will create content at scale while you are not, and they will achieve reach that you can’t achieve without AI. And in fact, if they do it well, their content, their new content, will be very good, content deeply researched beyond perhaps what you can do. So it’s like everything within AI right now, like, like, Why? Why do all the companies like open AI and Google and Meta, why they all racing? Because if they don’t, someone else will get there first. And it’s, I’m not saying it’s a great reason, but I think it is the fundamental reason for companies to embrace AI, is that you will be left behind if you don’t. This is a transformational moment, and as much as we’d like to have choice, I think in this matter, we don’t have a lot of choice. So that’s my answer to that question. Repeat the second question for me. Christian Klepp  04:00 Absolutely, absolutely so based on, based on that, like, why does this approach require the right prompts and guardrails? Nick Usborne  04:10 As part of my business, I’m constantly researching this, and in particular, I’m researching the prompts people do so when say, could be writers coders, but in our world. Let’s say writers, principally, or marketers, are using AI. They’re using prompts, and they’re generally prompting about two things. One is narrative, like, what should we say? Or, you know, please write us a blog post about x. So that’s the that’s the topic, that’s the narrative. And then they’ll put in something say, oh, please do it in a voice that is authoritative and yet accessible. All right, so now that’s a voice. What they haven’t mentioned is what I think is the foundational layer, which is, which is story. And that’s important, because story is the only thing that is uniquely yours, if you have an narrative, if you, if you have voice, if you talk about something in a particular way, I can copy that with AI. I can copy it at scale. I can, I can look at the transcripts of Christian podcasts, and I can say, oh, I want to do one in exactly. Tell her the same topic. I can, you know, so when you focus on narrative, on what you write about in voice. I can copy it. There’s no moat. The only moat you have is with story, because every company’s story is unique. We can look at origin stories, foundation stories, we can look at customer stories through case studies, things like that. Those are always unique. No one else has Apple’s origin story. No one else has virgin Atlantic’s Founder’s story, etc. But we did some research recently. Actually, we did some research months ago, and I reconfirmed it earlier this week. I ran it. I ran it all again to look at the data. If you look at the top 20 prompt libraries that you know the big, trustworthy companies and organizations that put out prompt libraries for companies. If you look at the top 20 libraries and the 1000s and 1000s of prompts within there, 76% of those prompts are about the narrative. What to say? 17 are about voice. How do you sound? Only 7% relate to story. So this, to my mind, is where we have a problem. We have a disconnect. Everyone is going crazy, prompting for narrative and story, both of which have 0, zero mode, anyone can copy them at scale. And only 7% this very small percentage, are actually focusing on the one thing that is uniquely theirs and cannot be copied or challenged. So that when you say, when you, when you say I’m on a mission, that’s the mission for me to say, Hey guys, wake up. You’re You’re prompting the wrong things in the wrong way. Let’s like, go back and look at story Christian Klepp  07:12 Absolutely, absolutely. It almost sounds like an oxymoron to us to a certain degree, because you’re saying scaling B2B content using AI without losing trust. Because, you know, the narrative that I keep seeing on social media, particularly LinkedIn, is that if people are using AI, there is a bit of a trust factor there. But I think it’s to your point and correct me if I’m wrong, it’s being able to embrace AI and you leveraging it the right way, so it’s not, it’s not, it’s not to replace, it’s not to replace the writers, right, or to replace the Marketers, I hope not. Nick Usborne  07:50 It may replace some. But, yeah, yeah. I mean, I mean, you’re right, and the keyword you mentioned there is trust. I think, I think trust is going to be the most valuable commodity that a company can have in the months and years to come, because people don’t actually don’t if we’re talking about brand. So we’re trying to protect brand with story, right? And brand is something that a lot of companies have spent millions of dollars building and protecting over years or decades and well, one of the things let me come back to trust in a moment. But if I’m looking at brand, and I’m looking at all the stuff goes out there, it either builds brand or it burns brand. And if you burn brand, you lose trust. So if you’re going out with a whole bunch of content that sounds like everyone else is that it’s kind of meh. It’s ordinary. It’s in the middle, which is what AI is really good at. Without the right prompting, it will give you kind of in the middle, mediocre output. So you got to be much better at prompting than just like a, I don’t know, being careless about it, or taking a shortcut, shortcuts, or being lazy about it, because then you get brand drift, and all of a sudden the brand doesn’t sound quite right. And when that happens, you lose trust. And when you lose trust, you lose revenue. I mean, you really do. And people are getting very sensitive to brand of brand trust we saw recently. Was it tracker barrel tried to just change its logo. People freaked out. People freaked out.  Christian Klepp  09:27 It was an awful rebrand, but, yes.  Nick Usborne  09:30 Yeah, but it wasn’t. These weren’t. These weren’t. Saying is, I don’t think the design is up to snuff. It’s like, don’t mess with my tracker barrel. We actually feel very strongly about the brands. Talk to people who are absolute fans of Apple. Doesn’t matter that it costs twice as much, perhaps as not quite as good. It’s Apple. It’s my brand. Don’t mess with my brand. So we’re very sensitive to our loyalty to brands. And in fact, in some sense, it’s brand define us like a football team, a baseball team, in part, we can be defined by the brands that we support, local, Pepsi. You know, it’s like everywhere. So when a company uses AI carelessly at scale and all of a sudden that blog post, it kind of sounds like them, but something’s a tiny bit off. And then that LinkedIn update. Again, yeah, it’s them, but again, it’s, did I say is that the same as they were six months ago? You get the you get these little these little things that sound off, and now you get brand drift. And now you get people feeling uneasy, and the public are sometimes we think we can just make the public believe whatever we want them to believe, or companies to believe whatever we want them to believe, but actually, individuals, in their home lives and in their business lives are very, very sensitive to brand and they’re very, very sensitive to voice and what they hear, and if it’s off, they really don’t like it, and that does translate into loss of trust, and that does directly translate into loss of revenue.  Christian Klepp  11:07 Absolutely. I’m going to move us on to the next set of questions, particularly that one pertaining to key pitfalls that Marketers need to avoid when they’re trying to scale their B2B content using AI without losing trust. So what are some of these key pitfalls they should avoid, and what should they be doing instead? Nick Usborne  11:27 What I’m hearing from inside a number of companies is that there is an inconsistency in how people are using AI and even when systems are in place, that not everyone follows the system. So it’s early days. It is. These are messy times for, you know, working with AI within companies. So I think it’s really important that companies do have some frameworks in place, that people within the organization are using the same tools in the same way, and that they are encouraged to be consistent in what they do. So I’ve heard stories of where companies are set up, you know, they’re using Copilot, or whatever they use, and then some of the manager will walk by someone’s desk, and they’re actually, actually, they’re using Claude on their phone. That person like phone, and it’s like, well, yeah, but no, this is now, you know, you have no control. You also have to get people to do what they ask. I was talking to a Founder the other day. She has a PR (Public Relations) company, plenty of clients, and she’s smart. She’s created custom GPTs for each client. So each custom GPT is trained on with with a kind of database of information on that client and the content, so that you know when you when you ask it to do something else, it’s already has the context and the voice instructions and everything, and you can and it’s great, you get this consistency. But she says, what’s happening is some of her employees come in in the morning, they start work on client X, and they’re using that custom GPT. Then they move on to client Y, but they keep using the original custom GPT and not switching out. So the management has put in the structure in place to be consistent and to output the best, you know, the best content, but the employees are not always playing game, you know, going along with that. So so I do think we’re in a messy period now where companies are not entirely sure how to apply this, how to structure it, what kind of frameworks and guidance to put in place. What guardrails to put in place? Like? Again, I’ve heard horror stories of people grabbing content that should not be shared and putting it into a large language model and then turning that into customer facing or public facing content.  Christian Klepp  13:57 Oh, plagiarism.  Nick Usborne  14:04 So yeah, it is messy. So what I would say is, before you even try to make the best of the use of AI that you do, need to put systems and frameworks in place and educate your staff. So if you want your staff to use AI effectively give them access to training. Don’t just throw them at a tool and say, go for it, because they won’t know what to do with it, or they’ll be able to create stuff, but they won’t be able to create good stuff. So invest in the systems, invest in the frameworks and instructions, and invest in training for the people who are going to be using the tools.  Christian Klepp  14:46 Definitely some relevant points. I wanted to go back to something you said, though, because I think it’s really important. It’s certainly one thing to have the prompts and the guardrails in place and some kind of like, framework and structures. But to your earlier point, how do you enforce that? And I think you gave a really good example about like, if you have a custom GPT, and then they resort to like, using. Um Claude on their personal accounts, and then it’s a little bit like the wild west out there, isn’t it? Nick Usborne  15:06 It is, it is, and it’s and it’s, how do you enforce it? Well, that’s going to be a company by company decision. Like, like the Founder with the PR of the PR company, when she was telling me about how her employees just weren’t doing what they were asked. I was like, part of you is thinking about, why haven’t you kind of cracked down on this? But again, it depends on the company and what options you have when it comes to enforcing stuff like this. But I do think you need to, because then if we circle right back, if you have people who are untrained, and that’s the company’s responsibility to train their employees. If you have people who are untrained and they’re using these tools inconsistently, that is when you far more likely then to see errors for, you know, unforced errors like publishing stuff that you shouldn’t but you’re also going to see more brand drift, because you’re going to get this inconsistency between output and that is a disaster. Like I say, companies have sometimes spent, in a decade, several years in establishing and building a trustworthy brand. And people are very unforgiving. You can, you can lose all that goodwill very, very quickly. So, yeah, training frameworks make sure people are, you know, working within those boundaries, but as a company, it’s your responsibility to help make that happen. Christian Klepp  16:29 Yeah, yeah. Oh, absolutely, absolutely. You kind of brought this up already, but you mentioned that AI can help to scale content, but it can’t replicate your lived story, so please explain what you meant by that, and provide an example. If you can, Nick Usborne  16:46 AI can do a wonderful job in many ways, but you know, it’s never walked down the beach and felt the sand between its toes. It’s read about it. It’s never eaten ice cream. It’s read about that, but it’s never felt it. So that’s what I mean by lived experience. So I think that content and stories that truly resonate with people, you use those kind of touch points, the deeply human side of being alive and like say, I think AI can get close when you prompt it really well, but also there’s a messiness that makes us recognize one another, the little mistakes we make, that’s what makes us human. We are messy, and it’s not very good at being messy. You can ask it to be messy, and it’ll try to figure that out, but it’s really not the same. And like I say, I think people are very sensitive to this kind of nuance and the lived story. It’s the it’s the weird stuff. I think that resonates. So I’ve spent quite a bit of my career doing copywriting for companies, and for a long period, I was doing some freelance, a lot of freelance copywriting. So this is just a little side note, a little side story for you. I used to live on a hobby farm. We had some sheep and pigs and chickens and all that good stuff, the good life. And also had freelance customers. And I went in, and I was and I went, you know, you go out, you feed the animals, you come in, I sit down to work, and my client said, this is just on the phone. This is even before the internet. Client said, Hey, you’re late. I was just out farming the pig and feeding the pigs. And the guy says, what? And this, I hadn’t realized. I never told him that I lived on a farm. He thought somewhere. So anyway, we talked a little bit about the pigs, then we get to work. So the project we’re working on worked out really well, and it won an award. So we fly off to your hometown, Toronto, for the awards ceremony, direct marketing awards ceremony, and he stands up and he says, Thank you very much. Blah, blah, blah. And special thanks to Nick Usborne, the pig farming copywriter. And I’m like, I’m like, in the audience, and I’m thinking, oh, please no. This guy is like, rebranding me constantly in front of all my peers, all my potential clients for next year. Big drama turns out so, so that that’s messy, all right? AI wouldn’t do that, you wouldn’t imagine that it wouldn’t do that. That’s a deeply human moment of my humiliation and him laughing, and everyone slapping me on the back and laughing and asking about my pigs. Turns out, over the next 12 months, I got a few phone calls out of the blue. And I say, Hello, Nick Usborne. I said, Oh, is that Nick Usborne? The cover of James Barber. And I say, why? Yes. And so I actually got work out of that, because it was such a distinct difference from every other copywriter out there. I was the only copywriter who had pigs. So that was just a fun story, but it also speaks to the difference between humans and AI, and it’s a live that’s a lived experience, and it’s a lived anecdote, and I tell the story, and it’s a true story that is really important, I think so, even when we use AI, even when we use it at its best, and it can be really good when you use it well, I think everyone should keep leave space for the human in the loop, as they say, keep that human element in there, big for those stories. So I so I encourage companies to create what I call like a story vault. So there’s the obvious stories, like the Founder story, the origin story, the six original success story, also put in the little quirky stories, like that one I just described, and and make that part of your process. And also go, you know, if you’re creating something with AI and it’s a big project, take the time to go and interview someone, talk to someone, get a human story, put it in just because you’re using AI, doesn’t mean to say that everything you create has to be 100% AI, you can, you can? I do this all the time. I look for it a draft with AI, then I’d go back in and I’ll rewrite the beginning with an anecdote, like the small s story, not a big dramatic story, just a little story. And what it does then is that then connects it with us, because as people, we recognize stories. Story is profound to all of us. I think in every country in the world, parents read their children bedtime stories. It’s something we share in common. It’s how we communicate, and it’s how we recognize our humanity in a sense of like, if you tell me a story, you connect with me, and vice versa. So that’s why I think stories are so important in this world of AI, because if you just go AI, it can get a little cold, and sometimes, as a reader, you don’t quite understand what’s happening and why, but you kind of feel it. There’s an absence. There’s something missing, and that what’s what you feeling is missing is that human touch, that human element, Christian Klepp  21:59 Absolutely, absolutely. I mean, there’s like, there’s like, telltale signs, right? Like em dash being one of them,  Nick Usborne  22:06 em dash Christian Klepp  22:07 Yes, or Yeah. Or it tends to, like, regurgitate the same type of war. It’s like, I find it loves using the word landscape or navigate, you know, things of that nature, right?  Nick Usborne  22:20 Yeah.  Christian Klepp  22:21 Or uses these funny like, you know, the colon or for, for, for titles of episodes, for examples. Nick Usborne  22:30 In titles, even when I give it clear instructions, do not use them. So sometimes, when I create content like that is, I’ll create it in with one model like say, GPT5, and I’ll take it over to flawed, and I’ll say, hey, please edit and clean this up for me, and remove any, you know, repetition or whatever. And sometimes it comes back say, hey, looks pretty clean, pretty good. Other times it’ll change stuff. And then, of course, always I will, you know, I will review. And that’s the other thing that the companies need to think about. Is that, at the moment, content generation at scale within companies, it is a bit like a conveyor belt in a factory of all these boxes flying off the end into the FedEx back of the FedEx van, and without, without any kind of quality control, which, which is actually what you do have with income within you know, if you’re manufacturing, and you do have quality control, and you pick out every 20th item or whatever to make sure that it’s good, a lot of that isn’t happening, that isn’t happening with a lot of people using AI is people don’t even see it. It’s fully automated, like, like a week’s worth of social media is automated, or a month’s work worth, and no one, no human, has read it or reviewed it. It’s just flying out automatically. And that is where at some point you’re inevitably going to have a problem. And it may not be a big problem, it may be lots and lots of small problems, lots of lots of things sounding not quite right, and then all of a sudden, when you’ve got enough little things not sounding right, then you start getting a medium sized problem. Christian Klepp  24:06 Yeah, yeah. No, exactly, exactly. Okay. Now, you talked about it a little bit in the beginning, but talk to us about some of these, these frameworks and these processes that B2B companies can use to help them, you know, organize themselves and reap those benefits of AI without losing trust. Like, what are some of these processes and frameworks? Nick Usborne  24:26 I do some training, and I have done a few rubrics where people can kind of use those to formalize the process. But I think if we talk about story, and I think I already mentioned the idea of each company having a story vault, so be formal and deliberate about it. Everyone can chat about their company’s stories, but if I say to you, hey, is there a folder? Can I can I get a Google folder and find a compilation of all of these stories? And have you graded those stories in terms of how strong and relevant? And they are, and how engaging they might be, or how evocative they might be, and the answer is almost always no, the story is around. But there’s no story vault, and there’s no rubric in place to grade those stories and decide which might be the most appropriate points at which to share those stories. So it’s that, it’s that formalizing the process, and I don’t like being 100% rules based, but I think in the AI world right now, where we are in that kind of messy middle period, I think it’s really important to have some systems in place so that we do have a consistent output, so that when you so that your brand doesn’t suffer from brand drift, and that you don’t make some significant missteps along the way. So somebody within the organization needs to be responsible for this. Maybe it’s the Chief AI Officer, if you have one, or otherwise, somebody in Marketing. So yeah, help people with training, but also help them by giving them some framework, some rubrics and some just a system like, you know, hey, picked up a story from customer service, put it in the story vault, categorize it. Customer service in the story vault says someone else can come back and find it. So it’s not just word of mouth. It’s not accidental. There’s a place where people can go to and then you’re going to do the same with narrative, the things we say. And you have another vault, as it were, and another rubric to to assess voice, how we say it. So it’s just this formalization of the process, and also trying to make sure that people use these systems as you put them in place. So somebody’s got to be walking along behind, behind and sort of, and again, it’s like, I guess, like early days of anything. Not every, not everyone will love the process. Not everyone loves using AI. But it’ll come. It’ll come. People will get in their heart better, not only using AI, but doing it well and following these processes. Christian Klepp  27:02 Okay, fantastic, fantastic. Let me just quickly recap, because I was writing this down. So obviously, having a story vault, grading them if you can, if possible, having systems and frameworks in place, training the team and getting them to familiarize themselves with the systems having a vault for narrative and voice, I think was the other piece. And finally, using, using the systems, once you have them, not letting them collect dust, as it were, right? Nick Usborne  27:32 Like and it is, I get it right now. I get it. It’s hard for a lot of companies, because I think using AI has been very kind of mixed. Some companies have dived straight in. Others are resistant, particularly companies that have compliance issues, financial, medical stuff like that. They’re being very careful, very cautious, and for very good reason. So the rate of adoption is very uneven at the moment, Christian Klepp  28:01 Absolutely, absolutely, all right. Nick you’ve given us plenty here, right? But if we’re going to talk about actionable tips, like something that somebody who’s listening to this conversation that they can take action on right after listening to this interview, what are like some of the top three things you would advise them to do? Nick Usborne  28:17 Well, I guess first is just we’ve talked quite a bit about the story, the story of collecting stories. Just do that because, like I say, I think story is your is your superpower, because it is the only place where you have a moat you don’t in what you say and how you say it. Anyone can copy you, and I can automate copying you through AI as well, but I cannot steal your story, because it’s just not true if, if it’s not my story. So I’d always start there and again, start, start that. Build the vault, select the story and formalize that process. Interview the Founders, if you can, interview early employees, even if they’re retired, interview the first three clients, if you can access them, interview customer service. So often overlooked, customer service in one way or another, so long as that’s not all automated, if there’s still humans in that loop, then have conversations with them. And you can, you can, you can, get transcripts, customer service transcripts, and feed them into AI and say, hey, please analyze and summarize this. What are, what are the most powerful messages we can get from our customer service? Sort of stream of content? Do? Do a sentiment analysis? What are people upset about? What are people happy about? So, yeah, story, I think, is like, I say, it will be your motive, it will be your savior. So first start to formalize that process of getting story and then making sure that it finds a place, somewhere in your automation of, you know, AI generated content, Christian Klepp  29:58 Fantastic, fantastic stuff. Okay, soapbox time. What is the status quo in your area of expertise that you passionately disagree with, and why? Nick Usborne  30:11 I guess again, I’m just going to overlapping. I don’t know what a status quo, but the thing that I passionately disagree with is is every time you see most or a social media title that says top 20 killer, unbeatable prompts.  Christian Klepp  30:31 Oh, yeah. Nick Usborne  30:32 No, no, no, absolutely, just, just no for two reasons. One is that they’re going to be generic. They’re not going to apply to your company in particular, they’ll be generic, and just because they work for someone else does not mean they’re going to work for you. And like I say, we did, I’ve done research on those prompt libraries, and only 7% of them even touch on story. So if I’m writing stories, the most important thing almost all of those prompt libraries are missing out on that. They’re just focusing on narrative and voice and ignoring stories. So not good and and, yeah, so, so that is, I don’t know whether the status quo, but it’s something I keep seeing, and it irritates me when I get it. I understand why they’re doing it, but not helpful for your company. Christian Klepp  31:18 Yeah, you and me both. I mean, those are the those are the pulse they attempt to ignore immediately. I mean, I just skim through it and see the prompts, and I’m like, Nah, but I think it’s human nature too, isn’t it? Like everybody wants to chase the next hack. They want to find that the you know, the shortcut, like the quickest route to get something done. And I get that, but it sometimes does more harm than good. Nick Usborne  31:43 Easy button, but also to be fair and to be a little bit more generous. This is early days, and so people are looking for help. And if it says top 20, this is, oh my goodness, thank you. I’ll take that now. Over time, that’ll change, and people will become a little more sophisticated, I think, but like us, like you. You know, I get it. I understand why those those posts and titles are attractive, and that’s why people create them. But we can do better. We can do better Christian Klepp  32:12 Absolutely, absolutely we can, and we will, hopefully, all right, here comes the bonus question. I’ve been thinking about this one, but Nick Usborne  32:23 I feel strangely nervous. I feel nervous, but it’s a bonus question. Christian Klepp  32:30 Just breathe. Just breathe. I mean, clearly from this conversation, you know, writing is in your blood, right? It’s something that you are passionate about, but it’s also something you’ve done professionally for a long time, I suppose. The bonus question is, if you had an opportunity to meet your favorite writer or author, living or dead, who would it be, and what would you talk about?  Nick Usborne  32:55 One of the people, I really admire, and I’ve already spoken to him, is David Abbott. So David Abbott is a copywriter from from England, and he had an agency called Abbot Mead Vickers, and he was an amazing writer. So I’ve already met him. Who I haven’t met I would like to re write to meet is Susie Henry. She was the copywriter behind a series of advertisements in the UK for an insurance company, and she is just a delightful writer, so I told you, well, no, I hadn’t told you. Maybe I will tell you I’m like, when I started out copywriting, it was at the tail end of the Mad Men period, and creatives were the Kings and Queens, and copywriting was such a craft, it was something to be absolutely proud of, like we’d go through so many drafts, and it was, I was, you know, I was, I was a craftsman, learning from other craftsmen. And David, ever I met, he was in a fantastic writer, just written Susie Henry so good, very, very conversational writer, which was very unusual for that time. So I’d like to meet and talk with her, and I still can’t remember the fiction writer. He’s science fiction writer. I completely lost blank on his name, and I’ve actually met him once briefly, but I’d like to get back to him and chat, but I can’t, because he’s he’s since passed. Christian Klepp  34:19 Oh, I see, I see, I see. All right, well, that’s quite the list of people, but, um, but yeah. No, fantastic. No. Nick, thank you so much for coming on the show and for sharing your experience and expertise with the listeners. And please quick introduction to yourself and how people can get in touch with you. Nick Usborne  34:37 All right. Hi. My name is Nick Usborne, so my business build Story Aligned. So storyaligned.com and what we do there is pretty much, what I’ve talked about today is we train teams within companies to look at story, narrative and voice with a lot of emphasis on story, because that’s where the note is, so if you get a Story Aligned, you’ll find we have a white paper you can download. We have a blog that you can read, the description of the training. So yeah, if this interests you, if you find this an interesting topic, there’s plenty to do when you get there. So Story Aligned, A, L, I, G, N, E, D, yeah. Story Aligned. Christian Klepp  35:21 Fantastic, fantastic. And we’ll be sure to pop that into the show notes so that it’ll be easy for everyone to access. But once again, Nick, thank you.  Nick Usborne  35:28 Sorry, one last thing, if you want to please opening myself up, if you want to just talk to me directly, you can write to me at nick@storyaligned.com. Christian Klepp  35:38 Perfect, perfect. Nick, once again, thanks so much for your time. Take care, stay safe and talk to you soon. Nick Usborne  35:44 Thank you. Thank you for inviting me. It’s been a pleasure. Christian Klepp  35:47 Thank you. Bye for now. You.

The Manspace
Ep. 225 Making Friends: Book Review--The Buddy System

The Manspace

Play Episode Listen Later Jan 28, 2026 50:11


Send us a textSpaceAmigos! On today's episode, we review the book, The Buddy System. It's got a bunch of helpful hints about how to make and maintain friends. Obviously, none of us spaceamigos need that, but in case you want a few tips to level up your game, listen in. And maybe even read The Buddy System.Keywordsfriendship, male relationships, buddy system, intentionality, humor, pop culture, actionable steps, self-help, mindfulness, communicationTakeawaysBe intentional about maintaining relationships with other dudes.Initiate friendships without worrying about the other person's interest.Recognize that most people feel awkward in social situations.Scheduled interactions can enhance friendships.It's okay to have structured conversations to deepen relationships.Don't assume others don't want to hang out with you.Be the friend you want to have.Understand that everyone has similar feelings of loneliness.Use humor and pop culture references to connect with others.Mind tricks can help you engage socially.Sound bites"Be the friend you want to have.""Friendship requires work.""Be open to the random."Chapters00:46 Book Discussion: The Buddy System04:31 Exploring Unusual Illustrations and Metal Music07:46 The Importance of Intentional Friendships11:46 Insights from the Book on Male Loneliness15:41 Actionable Steps for Building Friendships18:42 Challenging Assumptions in Friendships24:43 Humor and Authenticity in Conversations26:00 Exploring Relationships in Self-Help Literature28:51 The Importance of Intentionality in Friendships31:56 Navigating Male Friendships and Emotional Connections34:37 The Role of Planning in Maintaining Relationships37:45 Challenging Societal Norms Around Male Friendships40:48 Embracing Spontaneity and Connection in Daily Life45:48 Concluding Thoughts on Friendship and MindfulnessSpread the word! The Manspace is Rad!!

Buying Online Businesses Podcast
Are These People Secretly Sabotaging Your Success?

Buying Online Businesses Podcast

Play Episode Listen Later Jan 28, 2026 40:21


In this solo episode, Jaryd Krause dives into a topic that quietly shapes success more than most people realize: relationships. While many know him for his business insights, fewer are aware of how deeply spiritual his personal development journey has been and how much those “non-traditional” practices have contributed to his financial and professional success. With nearly three decades of inner work and growth behind him, Jaryd shares what he typically teaches behind closed doors to paid clients. Lately, one theme has been impossible to ignore: the profound impact relationships have on wealth, confidence, and expansion. He explores how most people have three to five close relationships: family, partners, friends, or colleagues that unintentionally stifle their growth. Check out the full episode to uncover the relationship dynamics that may be quietly holding you back—and learn how to break free from them. Episode Highlights 02:44 The Impact of Relationships on Wealth 05:41 Family Dynamics and Financial Mindsets 07:54 Navigating Friendships and Financial Advice 10:44 The Role of Intimate Relationships in Personal Growth 21:34 The Impact of Relationships on Personal Growth 26:46 Navigating Friendships and Family Dynamics 32:20 Auditing Relationships for Abundance 37:29 Re-engineering Identity Through Social Circles 42:21 Actionable Steps for Relationship Management Key Takeaways ➥ Spiritual practices contribute significantly to business success. ➥ Relationships can unconsciously stifle personal growth and abundance. ➥ Family conditioning often instills a scarcity mindset. ➥ It's crucial to audit your relationships regularly. ➥ Intimate partners can influence your ambition and success. ➥ Friendships should be evaluated based on their alignment with your goals. Resource Links ➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/ ➥ Google Ads Service - https://buyingonlinebusinesses.com/ads-services/ Buy & Sell Online Businesses Here (Top Website Brokers We Use)

The Arsenio Buck Perspective
High-Performance Coaching | Day 5: Scoring Yourself In All Life Arenas, Actionable Steps and Journaling

The Arsenio Buck Perspective

Play Episode Listen Later Jan 28, 2026 18:48


Send us a textSupport the showEarly Access Podcast: https://arsenioseslpodcast.podia.com/community/topics/195018/posts/676331-podcast-topic-the-three-s-s-of-motivation-expectancy-esteem-and-efficacy

We Don't PLAY
Google SEO vs. ChatGPT SEO: AI Optimization Marketing Showdown with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Jan 25, 2026 42:02


In this insightful episode, Favour Obasi-ike, MBA, MS breaks down the critical differences and essential overlaps between traditional Google SEO and the emerging field of ChatGPT SEO (optimization for AI search). The core distinction is framed as Websites vs. Conversation. While Google prioritizes structured, keyword-optimized websites, AI models like ChatGPT, Perplexity, and Gemini focus on providing direct, conversational answers.Favour Obasi-ike argues that the future of content visibility lies in establishing your website as the central anchor for all content distribution. By consistently linking your website across all platforms (YouTube, LinkedIn, podcasts, etc.), you build the domain authority and citation structure necessary for AI models to trust and cite your content. He emphasizes that AI-driven search is shifting the user experience from "clicking" on a link to "trusting" a direct answer, making the source's authority more critical than ever. The podcast episode concludes with actionable advice on technical SEO, including optimizing for page speed, Core Web Vitals, and formatting content with listicles and tables to be easily digestible by AI.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineKey Episode TakeawaysThe Fundamental Difference: Websites vs. ConversationThe core difference is in the format each search system prioritizes. Google SEO is built around ranking individual websites on search result pages (SERPs) for structured keywords. The user's journey involves clicking through to a website.ChatGPT SEO, on the other hand, is built for a conversational AI interface. The goal is to provide the perfect, direct, and trusted answer within the chat window itself, minimizing the need for a click.The New SEO Ecosystem: LLM VisibilityTo achieve LLM Visibility (Large Language Model Visibility), you must understand that search is now split between two major ecosystems.The Google/OpenAI ecosystem includes Google search, ChatGPT (using the Atlas Browser), and the associated platform, YouTube.The Microsoft/Perplexity ecosystem includes the Perplexity AI platform (using the Comet Browser) and the associated Microsoft-owned platform, LinkedIn.Actionable Steps for 2026 SEO StrategyEstablish Your Anchor: Your website must be the central hub for all your content.Distribute Your Authority: Place your website link on every third-party platform (social media, podcast directories, video descriptions).Optimize for Speed: Prioritize Core Web Vitals and page speed for both mobile and desktop to ensure a positive user experience, which Google rewards.Format for AI: Structure your content using tables, listicles, and concise, keyword-rich formatsto make it easy for AI models to extract and cite direct answers.Build Trust, Not Just Clicks: Focus on building long-term trust and authority with search engines through consistent, high-quality, and structured content.Episode Timestamps[00:00] Introduction: Google SEO vs. ChatGPT SEO, Optimization Showdown.[00:30] Defining the core difference: Google focuses on websites, ChatGPT focuses on conversation.[01:33] The connection: ChatGPT Atlas (browser) citing YouTube (owned by Google).[03:52] The goal: Use your website as an anchor for content distribution.[04:02] Understanding LLM Visibility (Large Language Model Visibility).[04:28] The emerging AI browser landscape: ChatGPT Atlas, Perplexity Comet, and the upcoming Google Disco.[05:30] The two major ecosystems: Google/YouTube/ChatGPT vs. Microsoft/LinkedIn/Perplexity.[06:15] The importance of checking your business's citations with "Google Learn About."[06:56] AI's focus on directness and specificity in answers (Siri, Alexa, etc.).[08:00] The shift from "click" to "trust" in AI-driven search results.[09:00] Why a strong website domain authority is crucial for AI citation.[10:00] The concept of "AI-friendly" content and the need for listicles and tables.[11:00] The future of search: AI-driven answers vs. traditional links.[12:00] The importance of structured data and schema for AI.[13:00] The difference between a website and a social media profile.[14:00] The need for a content mix (audio, video, text, image).[15:00] The role of a website in the new SEO ecosystem.[16:00] The power of a website's domain authority.[17:00] The shift from "click" to "trust" in AI-driven search.[18:00] The importance of technical SEO: Page Speed and Core Web Vitals.[19:00] How to build content that is easy to read and digest.[20:00] The value of brand citations and authority.[21:00] The long-term benefit of placing your website everywhere.[22:00] Final call to action: Check if your content is in table and listicle formats.[23:00] The power of tactics, strategy, and timing in SEO.[24:00] Conclusion: Build structure and trust with search engines, as they are "talking to each other."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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The Friday Habit
Turning A Side Hustle Into A Brand

The Friday Habit

Play Episode Listen Later Jan 23, 2026 43:18


In this episode of The Friday Habit, host Mark Labriola II interviews Emma Tessler, founder and CEO of NinentyFiveMedia, a digital marketing agency. Emma shares her journey from a side hustle in interior design to leading a successful remote team specializing in social media strategy and brand storytelling. The conversation covers the importance of building a strong company culture, the challenges of scaling a business, and the evolving landscape of video content in the age of AI. Emma emphasizes the significance of authenticity in marketing and offers actionable advice for entrepreneurs looking to grow their brands.

Running The Pass
Is Your Tech Stack Feeding or Bleeding Your EBITA?

Running The Pass

Play Episode Listen Later Jan 22, 2026 15:07


Kyle breaks down why most restaurants don't have a tech stack, instead they have a “subscription drawer.” He gives a simple filter for every tool you're paying for: it must lower labor, increase throughput, prevent waste, or improve acquisition efficiency. If it doesn't, it's probably not helping your EBITDA it's just adding friction, and expense.Chapters00:00 Understanding the Tech Stack in Restaurants01:47 Evaluating Software Effectiveness03:32 The Four Buckets of Tech Evaluation06:02 Differentiation vs. Utility in Tech08:10 Measuring Financial Leverage of Software10:10 The Importance of Data Ownership12:33 Streamlining Operations and Reducing Friction14:38 Actionable Steps for Tech Optimization

Project Weight Loss
Think Again — The VERITAS System

Project Weight Loss

Play Episode Listen Later Jan 22, 2026 24:40


Send us a textWhat if the reason things feel harder than they should isn't because you're undisciplined, unmotivated, or doing it wrong—but because the system you're using was never designed for the life you're actually living? In this episode, I invite you to pause the self-judgment and take a gentler, more curious look at what's really driving your follow-through (or lack of it). If you've ever felt like you're carrying a lot, managing everything, and still wondering why your goals feel just out of reach, this conversation is for you.If you're in our 30-day challenge—or honestly, if you're just craving a way forward that feels more compassionate and more effective—this episode offers a perspective shift that might change how you see everything you're working toward.Quote of the Week“The greatest discovery of my generation is that a human being can alter his life by altering his attitudes of mind.”— William JamesCitationsBeck, A. T. (1976). Cognitive Therapy and the Emotional Disorders. International Universities Press.Hofmann, S. G., Asnaani, A., Vonk, I. J., Sawyer, A. T., & Fang, A. (2012). The efficacy of cognitive behavioral therapy: A review of meta-analyses. Cognitive Therapy and Research, 36(5), 427–440.Let's go, let's get it done. Get more information at: http://projectweightloss.org

The Sales Hunter Podcast
Sales Mindset Reset: Actionable Steps to Win the New Year

The Sales Hunter Podcast

Play Episode Listen Later Jan 19, 2026 13:06


The scoreboard reads 0 to 0. The clock has just started. What are you going to do to make it a different year? Kick off the new year with Mark Hunter as he explores why true sales growth starts with your mindset, not just a new process. Find out how your attitude shapes your results and why viewing yourself as a victor is key to outperforming last year's success.  Get a peek at why celebrating small wins, staying accountable, and managing your time can dramatically change your trajectory. Listen in to discover what really sets top performers apart as the scoreboard resets for a fresh year.

The Ultimate Human with Gary Brecka
236. What Is Heart Rate Variability (HRV) and How Do You Improve It?

The Ultimate Human with Gary Brecka

Play Episode Listen Later Jan 15, 2026 10:52


Note: This episode was originally recorded and first released on June 27, 2024. We're resurfacing it because the conversation is more relevant than ever, and the insights remain as timely today as they were when first published. Your heart doesn't beat like a metronome, and that variability between beats reveals everything about your body's ability to handle modern stress. I get tons of questions about HRV, and here's what you need to understand: HRV measures the balance between your sympathetic nervous system (fight-or-flight) and parasympathetic nervous system (rest-digest), and research published in Frontiers in Neuroscience shows it's a powerful non-invasive biomarker linked to mental and physical health. CLICK HERE TO BECOME GARYS VIP!: ⁠https://bit.ly/4ai0Xwg⁠ Thank you to our partners H2TABS: “ULTIMATE10” FOR 10% OFF: ⁠https://bit.ly/4hMNdgg⁠ BODYHEALTH: “ULTIMATE20” FOR 20% OFF: ⁠http://bit.ly/4e5IjsV⁠ BAJA GOLD: "ULTIMATE10" FOR 10% OFF: ⁠https://bit.ly/3WSBqUa⁠ SNOOZE: LET'S GET TO SLEEP!: ⁠https://bit.ly/4pt1T6V⁠ COLD LIFE: THE ULTIMATE HUMAN PLUNGE: ⁠https://bit.ly/4eULUKp⁠ WHOOP: JOIN AND GET 1 FREE MONTH!: ⁠https://bit.ly/3VQ0nzW⁠ AION: “ULTIMATE10” FOR 10% OFF: ⁠https://bit.ly/4h6KHAD⁠ A-GAME: “ULTIMATE15” FOR 15% OFF: ⁠http://bit.ly/4kek1ij⁠ PEPTUAL: “TUH10” FOR 10% OFF: ⁠https://bit.ly/4mKxgcn⁠ CARAWAY: “ULTIMATE” FOR 10% OFF: ⁠https://bit.ly/3Q1VmkC⁠ HEALF: 10% OFF YOUR ORDER: ⁠https://bit.ly/41HJg6S⁠ RHO NUTRITION: “ULTIMATE15” FOR 15% OFF: ⁠https://bit.ly/44fFza0⁠ GOPUFF: GET YOUR FAVORITE SNACK!: ⁠https://bit.ly/4obIFDC⁠ GENETIC METHYLATION TEST (UK ONLY): ⁠https://bit.ly/48QJJrk⁠ GENETIC TEST (USA ONLY): ⁠⁠https://bit.ly/3Yg1Uk9⁠ Watch  the “Ultimate Human Podcast” every Tuesday & Thursday at 9AM EST: YouTube: ⁠https://bit.ly/3RPQYX8⁠ Podcasts: ⁠https://bit.ly/3RQftU0⁠ Connect with Gary Brecka Instagram: ⁠https://bit.ly/3RPpnFs⁠ TikTok: ⁠https://bit.ly/4coJ8fo⁠ X: ⁠https://bit.ly/3Opc8tf⁠ Facebook: ⁠https://bit.ly/464VA1H⁠ LinkedIn: ⁠https://bit.ly/4hH7Ri2⁠ Website: ⁠https://bit.ly/4eLDbdU⁠ Merch: ⁠https://bit.ly/4aBpOM1⁠ Newsletter: ⁠https://bit.ly/47ejrws⁠ Ask Gary: ⁠https://bit.ly/3PEAJuG⁠ Timestamps 00:00 Intro of Show 01:30 What is Heart Rate Variability? 02:26 Link between HRV and Cardiovascular Health 03:18 Factors that Impact HRV 04:28 Measuring and Analysing HRV 06:27 Impact of Chronic Stress on HRV 07:13 Actionable Steps to Improve HRV Disclaimer: This podcast is for informational purposes only and does not provide medical advice. It is not intended for diagnosing or treating any health condition. Always consult a licensed healthcare professional before making health or wellness decisions.  Gary Brecka is the owner of Ultimate Human, LLC which operates The Ultimate Human podcast and promotes certain third-party products used by Gary Brecka in his personal health and wellness protocols and daily life and for which Ultimate Human LLC and / or Gary Brecka directly or indirectly holds an economic interest or receives compensation.  Accordingly, statements made by Gary Brecka and others (including on The Ultimate Human podcast) may be considered promotional in nature. Learn more about your ad choices. Visit megaphone.fm/adchoices

We Are For Good Podcast - The Podcast for Nonprofits
672. Shift 2 — Communication to Connection: The Reconnection Era - Susan McPherson

We Are For Good Podcast - The Podcast for Nonprofits

Play Episode Listen Later Jan 7, 2026 21:00


Ever felt that ache of reaching out endlessly, yet still standing alone in a crowded room? You're not alone, true connection is the heartbeat nonprofits are missing right now.In this episode of Shifts in 2026, Susan McPherson, author of The Lost Art of Connecting and Founder + CEO of McPherson Strategies—returns with her signature warmth and wisdom to explore the deeper meaning of connection in today's world. Together, they dive into the "reconnection era," shifting nonprofits from communication overload to dialog that rebuilds trust, sparks belonging, and tackles the loneliness epidemic head-on.Susan shares eye-opening stats, candid truths on AI's limits, and a heartfelt playbook—from leading with twice-as-much listening and empathy, to simple local salons, skills-based volunteering, and brave vulnerability. It's honest, hilarious, and that rare human spark that leaves you lighter and ready to show up differently.If you're craving deeper ties with your team, donors, and community, this one's pure gold.Episode Highlights: Understanding Loneliness and Disconnection (04:25)Evolving Perspectives on Connection (12:11)Shifting from Communication to Connection (15:41)Actionable Steps for Nonprofit Leaders (24:06)Susan's One Good Thing + Homework (25:00)Episode Shownotes: www.wearforgood.com/episode/672//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi

ChooseFI
Breaking the Golden Handcuffs with 5 Kids | Sunny Burns | Ep 575

ChooseFI

Play Episode Listen Later Dec 1, 2025 55:53


Episode Summary: In this episode, Sunny Burns shares his journey to financial independence. After leaving a lucrative government job, he discusses the strategic choices that led to his success in real estate, alternative income streams, and how he's living a fulfilled life with his family of seven. Sunny emphasizes the importance of financial education for children and gives practical strategies for similar aspirants. Key Topics & Timestamps: 00:00:00 Introduction Brad introduces Sunny Burns, bringing listeners up to speed on his prior appearances and his financial journey's highlights. 00:01:31 Sunny's Journey to FI Sunny discusses his transition from a mechanical engineer position to achieving financial independence at 35 and living a 'stay-at-home family' dream. 00:06:33 Homeschooling and Financial Education Importance of financial literacy for children. Sunny's approach: establishing Roth IRAs for his kids and using the 'bank of dad' method for teaching savings (1% interest). 00:19:20 The Power of Real Estate Sunny explains the advantages of real estate investments, emphasizing control and cash flow. His success with 11 rental units contributing significantly to his net worth. 00:37:10 Traveling as a Family Insights on funding travel through Airbnb, which allowed Sunny's family to travel while earning more than they spend (e.g., $2,300 made by renting out their house while biking 360 miles). 00:46:37 Maximizing Travel Rewards Discussion on the importance of flexibility in travel plans to maximize travel rewards and points. 00:54:10 Closing Thoughts Emphasis on the joy of being a stay-at-home family and living life on their terms. Key Takeaways: Invest in Financial Education: Teach children about money management early using strategies like the 'bank of dad' method. Optimize Income Streams: Consider renting out your home (e.g., through Airbnb) while traveling to subsidize travel expenses. Real Estate as a Viable Investment: Maintain control over personal finances through rental properties which can produce consistent income. Flexibility Equals Opportunity: Travel smartly—being flexible can maximize travel rewards and opportunities. Actionable Steps: 00:07:28 Implement a savings incentive model like the 'bank of dad.' 00:38:44 Explore renting out your home on Airbnb as a potential income source while traveling. 00:20:31 Look into real estate investment as a means to create a steady stream of passive income. Key Quotes: "Achieving financial independence means spending quality time with family." - Sunny Burns [Timestamp: 00:53:37] "Turn your home into a source of income while traveling." - Sunny Burns [Timestamp: 00:38:44] "Financial education starts early; equip your kids with Roth IRAs." - Sunny Burns [Timestamp: 00:07:26] Resources: Sunny's Site - Wealth-building resources. YouTube Channel - Family financial education insights. Airbnb Listing - Look into Sunny's rental for travel information. Discussion Questions: What financial independence lessons resonated most with you from Sunny's journey? [Timestamp: 00:54:54] How can we better involve our children in financial education? [Timestamp: 00:07:26] What are your thoughts on using Airbnb as a funding strategy for travel? [Timestamp: 00:38:44]

The Ultimate Human with Gary Brecka
222. How Daily Gratitude Lowers Stress, Anxiety and Depression (Science-Backed)

The Ultimate Human with Gary Brecka

Play Episode Listen Later Nov 27, 2025 5:50


Feeling burned out, stressed, or disconnected at work despite your best efforts to stay productive? Research published in the Journal of Occupational Health reveals that employees who maintain regular gratitude practices experience significant reductions in workplace stress and depressive symptoms, proving your emotional health and professional performance are inseparable. If you're spending most of your waking hours at work feeling drained instead of energised, this science-backed approach can transform your professional environment from the inside out.  CLICK HERE TO BECOME GARYS VIP!: https://bit.ly/4ai0Xwg Thank you to our partners H2TABS: “ULTIMATE10” FOR 10% OFF: https://bit.ly/4hMNdgg BODYHEALTH: “ULTIMATE20” FOR 20% OFF: http://bit.ly/4e5IjsV BAJA GOLD: "ULTIMATE10" FOR 10% OFF: https://bit.ly/3WSBqUa COLD LIFE: THE ULTIMATE HUMAN PLUNGE: https://bit.ly/4eULUKp WHOOP: JOIN AND GET 1 FREE MONTH!: https://bit.ly/3VQ0nzW AION: “ULTIMATE10” FOR 10% OFF: https://bit.ly/4h6KHAD A-GAME: “ULTIMATE15” FOR 15% OFF: http://bit.ly/4kek1ij CARAWAY: “ULTIMATE” FOR 10% OFF: https://bit.ly/3Q1VmkC HEALF: 10% OFF YOUR ORDER: https://bit.ly/41HJg6S RHO NUTRITION: “ULTIMATE15” FOR 15% OFF: https://bit.ly/44fFza0 GOPUFF: GET YOUR FAVORITE SNACK!: https://bit.ly/4obIFDC GENETIC METHYLATION TEST (UK ONLY): https://bit.ly/48QJJrk GENETIC TEST (USA ONLY): ⁠https://bit.ly/3Yg1Uk9 Watch  the “Ultimate Human Podcast” every Tuesday & Thursday at 9AM EST: YouTube: https://bit.ly/3RPQYX8 Podcasts: https://bit.ly/3RQftU0 Connect with Gary Brecka Instagram: https://bit.ly/3RPpnFs TikTok: https://bit.ly/4coJ8fo X: https://bit.ly/3Opc8tf Facebook: https://bit.ly/464VA1H LinkedIn: https://bit.ly/4hH7Ri2 Website: https://bit.ly/4eLDbdU Merch: https://bit.ly/4aBpOM1 Newsletter: https://bit.ly/47ejrws Ask Gary: https://bit.ly/3PEAJuG Timestamps 00:00 Intro of Show 00:30 Gratitude Definition and Benefits 02:14 Emotional Health and Gratitude Connection 02:52 Actionable Steps to Practice Gratitude Consistently The Ultimate Human with Gary Brecka Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user's own risk. The Content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions. Learn more about your ad choices. Visit megaphone.fm/adchoices

Living on the Edge with Chip Ingram Daily Podcast
Uninvited Guests - Grace & Truth: Helping Our Kids Navigate Today's Sexual Confusion, Part 2

Living on the Edge with Chip Ingram Daily Podcast

Play Episode Listen Later Oct 31, 2025 25:16 Transcription Available


Chip Ingram continues his conversation with apologist Sean McDowell, offering guidance for parents whose child is struggling with their gender identity or sexuality. They explain how to reject parental guilt, adopt a long-term perspective, and initiate dialogue rooted in both love and biblical truth.Key Topics:Your Initial Response: How to lead with love and preserve the relationship.Giving Yourself Grace: Avoiding the trap of self-blame and the "perfect parent" myth.Moving Forward: The power of asking questions and listening to understand.Holding Firm: How to balance unconditional love with biblical conviction.A Proactive Culture: Creating a safe home for conversations about faith and sexuality.Defending God's Design: Answering the "outdated Bible" objection with Scripture and reason.Actionable Steps for Parents:Lead with Unconditional Love: Affirm your relationship first to establish a foundation of safety and trust.Listen More, Lecture Less: Ask thoughtful questions to understand their heart and experience, not just to correct them.Hold Firm with Grace: Maintain your biblical convictions with compassion, establishing loving boundaries without compromising truth.Build a Culture of Conversation: Intentionally create a home where it's safe to discuss any topic before it becomes a crisis.Know the "Why": Be ready to explain the goodness and purpose behind God's design, not just the rules.Use Their Interests as a Bridge: Use your child's passions (movies, hobbies, etc.) as a natural starting point for deeper conversations.Broadcast ResourceDownload Free MP3Message NotesAdditional Resource MentionsMarriage Truth Cards Offer"Uninvited Guests" ResourcesConnect888-333-6003WebsiteChip Ingram AppInstagramFacebookTwitterPartner With UsDonate Online888-333-6003