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Prime Day competition is rising. Learn how smarter Amazon ads, AMC audiences, DSP, video, and AI creative can help sellers capture more traffic and conversions before, during, and after it. Prime Day is no longer just about turning up your Amazon PPC budget and hoping the extra traffic converts. In this episode of the AM/PM Podcast, Shivali Patel sits down with Destaney Wishon of BTR Media to break down what sellers should expect from Prime Day, how advertising behavior has changed, and why brands need a more intentional strategy around bids, budgets, audiences, and creative. Destaney explains why campaign structure is one of the biggest levers sellers can control before a major shopping event. Instead of relying on one broad campaign, she recommends segmenting campaigns by goal, including awareness, ranking, efficiency, brand defense, auto discovery, and conquesting. This gives sellers the flexibility to shift budget based on what they actually want to accomplish, whether that is improving BSR, protecting profitability, capturing existing demand, or creating more awareness before shoppers are ready to buy. The episode also dives into how AMC and DSP are changing the way Amazon sellers approach advertising. Destaney shares why shoppers often click or add to cart days before purchasing, which means brands may be cutting off future sales if they lower bids too quickly. She also explains how AMC audiences can help sellers target higher-intent shoppers, such as cart abandoners or people more likely to buy premium products, while DSP and streaming TV can help create demand before shoppers even search on Amazon. To close the conversation, Destaney breaks down practical Prime Day tactics for new brands, low-priced products, lead-in and lead-out periods, dayparting, automatic campaigns, and creative assets. Her biggest reminder is that there is no one-size-fits-all Prime Day strategy. The brands that win are the ones that understand their goals, know their margins, use data wisely, and build an ad strategy that fits their business instead of copying someone else's playbook. In episode 528 of the AM/PM Podcast, Shivali and Destaney discuss: 00:00 - Introduction 01:48 - Destaney Wishon's Amazon Advertising Background 02:49 - The 3-Part Prime Day Advertising Checklist 03:22 - How To Segment Campaigns By Strategy 05:35 - Bid Management For Ranking, Efficiency, And Discovery 06:32 - Why Amazon Ads Are Harder Than Before 09:02 - Why Shoppers Take Longer To Convert 10:20 - How Multiple Ad Types Improve Conversion 12:24 - How To Use AMC Audiences For Prime Day 16:21 - Creating Demand Before Shoppers Search 20:27 - Sponsored Prompts, Video Ads, And AI Creative 26:42 - Prime Day Q&A: AMC, Bids, Budgets, And New Brands
Learn how to turn your product images into video ads in minutes using Amazon Ads' Video Generator inside Creative Studio. In this step-by-step tutorial, I'll show you how to create, customize, and test Sponsored Brands video ads without any editing experience.• *Learn More* https://advertising.amazon.com/lp/build-your-business-with-amazon-advertising#Ad #AmazonAds
App Masters - App Marketing & App Store Optimization with Steve P. Young
In this video, Steve P. Young breaks down how modern apps are scaling using AI video ads, Meta ads, and web-to-app monetization funnels, with real examples from top-performing apps like MadMuscles.We analyze how AI-generated creatives are outperforming traditional ads, why web-to-app checkout flows are becoming the dominant monetization strategy, and how leading apps are combining paid acquisition with optimized conversion funnels to increase revenue.You'll learn:✅ How AI video ads are transforming Meta ad performance✅ Why web-to-app funnels improve monetization and scalability✅ How successful apps structure distribution in 2026✅ Creative strategies that reduce fatigue and increase engagement✅ How to think about monetization beyond the App StoreLearn More:Create high-converting UGC instantly:https://www.createugc.ai/avsfWork with us to grow your apps faster & cheaper:http://www.appmasters.com/You can also watch this video here: https://youtu.be/rtitCwbHPms*********************************************SPONSORSReady to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd*********************************************Follow us:YouTube: AppMasters.com/YouTubeInstagram: @App MastersTwitter: @App MastersTikTok: @stevepyoungFacebook: App Masters*********************************************
A year after Veo 3 changed the video world, what's actually happened? In this episode of Death to the Corporate Video, Guy Bauer breaks down where AI video stands today - from rapidly improving quality to why AI performances still feel strangely “non-human.” Guy shares his thoughts on: Why AI video is becoming its own category of animation Why great ideas are still the hardest part Why the novelty phase is already over Why taste and storytelling matter more than ever The tools got better. The real question is: does anyone have something worth saying?
My newsletter: https://simonowens.substack.com/ The TV advertising business has changed dramatically over the past two decades. What used to be a relationship-driven industry built around upfront presentations and manual negotiations has turned into a fast-moving, highly automated digital marketplace. As ad dollars have shifted to streaming, the system has become more complex, introducing new challenges like hidden fees and widespread ad fraud. Matt Wasserlauf, the founder of Blockboard and a longtime veteran of both traditional TV and digital video, has had a front-row seat to that evolution. In a recent interview, he explained why ad fraud has ballooned into a nine-figure problem for the industry, how blockchain-based verification aims to ensure ads are actually reaching real humans, and why he believes as much as 90% of ad spend is lost to fraud and intermediary fees combined.
Send us Fan MailAmazon business growth, niche brand growth, customer proof, Amazon sales strategy, and brand positioning shape this growth podcast case study. The video covers customer segments, sales channels, market pressure, buyer trust, Amazon listings, clear visuals, and how brands explain complex offers. Business owners can learn how proof, story, audience fit, and better positioning help a niche brand grow in a crowded ecommerce market.Stop letting weak positioning drain Amazon sales, get a growth plan built around buyer trust, better traffic, and cleaner conversion paths: https://bit.ly/4jMZtxu#AmazonBusiness #AmazonSelling #EcommerceGrowth #BrandGrowth #amazonsales Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps:00:00 - Business Growth Hook From a Niche Brand01:36 - Growth Podcast Guest and Brand Story02:27 - Turning Rule Changes Into Market Position03:03 - Using Proof to Build Buyer Trust03:53 - How a Niche Idea Reached the Market04:53 - Press Coverage That Moved Sales06:01 - Solving a Clear Customer Pain Point07:12 - Explaining Complex Offers Without Confusing Buyers07:48 - Building Messages for Different Customer Segments09:18 - Video Ads for Hard-to-Explain Brands10:39 - Why Amazon Worked as a Sales Channel11:30 - Storytelling Angles for Better Marketing12:29 - Expanding Offers for Recreational Buyers14:48 - Market Rules and Competitive Pressure16:21 - Lessons From Regulated Markets17:37 - How Rules Shape Growth Strategy-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
https://www.gethookd.ai/learn/7-best-ugc-video-ads-examples-to-try-in-2026/Learn why UGC video ads outperform polished content, explore seven winning formats from unboxing to tutorials, and understand how authenticity drives conversions up to 161% higher. Trust beats production value every time. GetHookd LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/
https://www.gethookd.ai/blog/4-best-ai-ad-video-generators-in-2026-features-and-pricing-comparedSee how competitor intelligence transforms AI video ad creation in 2026. We compare top platforms, break down pricing models, and reveal the research-first workflow that's driving three-point-five-times ROAS improvements for performance marketers. GetHookd LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/
In this episode of Death to the Corporate Video, Guy Bauer breaks down four major B2B video trends shaping 2026, and what they actually mean for marketers trying to stand out. From the rise of AI-written scripts (and why they're making everything feel painfully average) to the explosion of Apple-style product launch videos, Guy unpacks how sameness is creeping back into B2B, and how you can use that to your advantage. He also dives into why vertical video is no longer optional and why every company is rapidly becoming a media company, whether they like it or not. Finally, he tackles a surprising shift: creativity in B2B has officially gone mainstream. That's the good news. The bad news? You can't win just by being “different” anymore. If you're trying to punch above your weight, capture attention, and avoid blending into a sea of safe, forgettable content—this episode is your playbook.
Learn how to turn your product images into video ads in minutes using Amazon Ads' Video Generator inside Creative Studio. In this step-by-step tutorial, I'll show you how to create, customize, and test Sponsored Brands video ads without any editing experience.• *Learn More* https://advertising.amazon.com/lp/build-your-business-with-amazon-advertising#Ad #AmazonAds
Today's MadTech Daily covers a leadership shake-up at The Trade Desk as its CMO and other executives depart, BBC Studios rolling out an airline streaming platform, and Tesco Media pushing into video ads to blend storytelling with shoppable moments.
Realistic AI video is reshaping paid advertising, but realism alone doesn't guarantee results. This episode breaks down which tools deliver and why validated concepts, not just polished production, drive real conversions. To learn more, visit https://www.gethookd.ai/blog/realistic-ai-video-generation-why-it-matters-and-best-tools GetHookd LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/
The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss
Kathy Cruz is the founder of Savvy Shopkeeper, where she helps brick-and-mortar retail owners grow with stronger systems, clearer decision-making, and real financial confidence. In this episode, Kathy shares what happened when she joined Get Paid Marketing and finally started running ads with a real plan — starting with a time-sensitive planner launch that became her best one yet. We talk about what made the ads work (even when the creative wasn't perfect), why she's willing to break even on a front-end offer, and how one product can quietly become the trust-builder that drives bigger conversions later. This Week on the Get Paid Podcast: The simple ad test that helped Kathy make this her best planner launch yet Why "perfect creative" isn't the goal — and what mattered more How she uses a planner as a trust-builder (not just a product) The membership decision that makes her community feel safe How her framework helps store owners stop making emotional decisions and start using real data About Kathy Cruz: Kathy Cruz is the founder of Savvy Shopkeeper, where she supports independent brick-and-mortar retailers through practical strategy, coaching, and education. She's also the host of the Savvy Shopkeeper Retail Podcast and leads Master Shopkeepers, a mastermind and peer community for store owners who want to grow with stronger systems and smarter planning. Mentioned in this episode: Get Paid Marketing (GPM) clairepells.com/getpaid Savvy Shopkeeper (website) https://savvyshopkeeper.com/ Master Shopkeepers https://savvyshopkeeper.com/master-shopkeepers/ Savvy Shopkeeper Retail Podcast https://savvyshopkeeper.com/podcast/ Now it's time to GET PAID
In dieser Folge des Onlineshop Geflüster Podcasts stelle ich ein Creative-Format vor, das alle anderen schlägt: Straßenumfragen. Durch die Interaktion mit echten Menschen auf der Straße erzeugst du nicht nur authentischen Social Proof, sondern auch Inhalte, die sich extrem organisch anfühlen und hohe Watchtimes erzielen. Egal ob auf TikTok, Instagram oder YouTube, dieses aufwendige, aber lohnende Format sorgt konstant für Neugier und Umsatz. Viel Spaß beim Anhören! Dein Berend. Meld dich jetzt zum [Onlineshop Geflüster Weekly Newsletter](https://www.berend-heins.de/onlineshop-gefluster-weekly?utm_source=podcast&utm_medium=ad&utm_campaign=newsletter) an. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________
Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ How to add $100k per month to your landsaping business using video ads on Facebook and Instagram ✅ How to create an offer that sells for $50k+ and helps you stand out from other landscapers ✅ How to shoot and edit your video ads to build trust and connection so homeowners want to buy from you –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.
https://www.gethookd.ai/#key-featuresLearn how AI tools are revolutionizing Meta video ad creation in 2026. Find out which platforms analyze millions of ads to generate high-converting creatives in minutes, how to maintain brand uniqueness while competitors use the same tech, and why testing beats blind trust. GetHookd LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/
Meta ads love video. Especially authentic, scroll-stopping content that feels real and connects instantly. I've created this episode to help you create videos that capture attention, build trust, and drive results. I cover my pro tips, plus highlight different types of video you can create today to create high-converting meta ads. Resources, Links & Mentions: Free Download - 10 meta ad mistakes small business owners make (and how to avoid them): Download Learn how to run your own ads like a pro: Meta Ads Course Let us take the wheel and run your ads for you: Done-for-you Meta Ads Unsure which option is right for you: Take the quiz Megan Winter on Instagram: @meganwinter Lume Marketing on Instagram: @lumemarketing
Send us a textLearn how Amazon PPC is changing with Sponsored Product Video ads and discover new Amazon advertising strategies to grow your Amazon business fast.Amazon just introduced a major update: Sponsored Product Video (SPV) placements directly inside sponsored product slots. In this video, Stephen Pope breaks down what this means for your Amazon PPC, bidding strategy, and ACoS. You'll see how Amazon is expanding video ad inventory, how multiple videos may display per product, and why this shift could dramatically impact click-through rates and ad costs.We'll cover how SPV ads work, where they appear in search results, and how to adjust your campaigns for video placements. You'll also learn the risks of Amazon's new AI ad tools, when to avoid automated changes, and why Amazon's creative AI may only be useful for quick video ads rather than listing edits.As an Amazon agency, we share actionable insights on PPC optimization, negations, and protecting your ranking while managing rising ad costs. Whether you're new to Amazon FBA or an experienced seller, this update gives you clear next steps to improve ROI and stay ahead of Amazon's changes.If you find this helpful, subscribe to My Amazon Guy for weekly Amazon tips, PPC tutorials, and data-driven strategies.
Earnings season meets forecast crunch time | Kate Scott‑Dawkins, Jeff Foster, and Nidhi Shah break down the latest media and marketing shifts: European broadcasters in decline, OOH gains from travel rebound, Amazon's surge in cloud and streaming ads, Tubi's early AVOD profitability, and the mixed fortunes at Peacock, Paramount+, Warner Bros. Discovery, and Disney. From sports rights battles to identity‑based targeting and looming M&A moves, the team unpacks what's driving TV and streaming ad revenues — and what brands and advertisers need to know now.Listen for:• Trends in linear TV vs. streaming ad revenue growth• Why sports rights remain top-tier ad inventory• AVOD's profitability milestone and what's next• How consolidation could reshape the media buying landscape00:00 – Introduction and forecast season overlaps02:27 – European broadcaster earnings, consolidation moves, and OOH trends09:35 – Amazon earnings: Cloud, advertising, Prime Video reach, and sports rights15:03 – Fox earnings: Tubi's growth, early profitability, and login strategy18:52 – Comcast: Peacock's subscriber trends, ad revenue, and M&A speculation21:11 – Paramount/Skydance: Ad revenue decline, price hikes, and theatrical expansion24:32 – Warner Bros. Discovery: Revenue and ad declines, streaming subs, strategic options26:07 – Disney highlights and advertiser implications27:30 – Forecast wrap‑up and upcoming focus areas
Profit Cleaners: Grow Your Cleaning Company and Redefine Profit
In this Halloween-themed episode of The Profit Cleaners Podcast, Brandon Schoen and Brandon Condrey explore how innovative AI tools are transforming small business marketing. The spotlight is on Sora, OpenAI's groundbreaking video generation platform that empowers entrepreneurs to create engaging, high-quality content without the need for complex production teams or expensive equipment.Through practical examples and real-world experiments—from lighthearted Halloween ads featuring dancing characters to creative campaigns developed in-house—the Brandons demonstrate how AI can help cleaning business owners boost visibility, engagement, and profitability. Beyond the fun, this episode highlights the growing importance of adaptability, creativity, and storytelling in today's digital-first marketing landscape.Whether you're new to AI or ready to level up your brand strategy, this episode will inspire you to approach marketing with curiosity, innovation, and confidence.
Graham Finlay, Lecturer in the School of Politics and International Relations at UCD
Send us a textThese are the top 10 CTR videos that show how to get more clicks and grow faster on Amazon. Every clip shows a real way to improve product images, ads, and traffic results. Learn how these click-through rate wins turned weak campaigns into strong performers.Dominate this holiday season with the Ultimate Q4 Playbook for sellers who want real wins: https://bit.ly/46Wqkm3Tired of low traffic and wasted ad spend? Book a strategy call and start building a high-CTR listing today: https://bit.ly/4jMZtxuWant to watch each videos? Here's the list to watch on YouTube:Top 10: Amazon CTR is the FASTEST Way to Grow Brand Sales: https://www.youtube.com/watch?v=BMK71-pslMETop 9: Amazon PPC Uncovered: CTR Secrets, Keyword Myths, and Winning Ad Strategies: https://www.youtube.com/watch?v=Yk-s5GrnIfETop 8: Why CTR is the Most Important Factor in 2023: https://www.youtube.com/watch?v=y2ehC-cZClITop 7: What is a Good Click Through Rate for Amazon PPC? #CTR #AmazonPPC: https://www.youtube.com/watch?v=PShopH19d34Top 6: Why Main Image Affects Sales so Much on Amazon, CTR, Photo Size: https://www.youtube.com/watch?v=I0EaBfH7kZgTop 5: 2x Your CTR on Amazon - Click Through Rate, the Fastest Way to Grow Sales: https://www.youtube.com/watch?v=Nr0tVIfP_tsTop 4: What's a Good/Bad Conversion Rate - Amazon FBA Seller Benchmark: https://www.youtube.com/watch?v=G0782nWvdwMTop 3: From 3% to 9% CTR: How I Optimized My Main Image for Amazon Sales: https://www.youtube.com/watch?v=CRar6bsCzlwTop 2: Best Traffic Tip for Amazon FBA that will get you CLICKS
Michael and Shane White are back — and this time, they're taking on the wild world of AI video ads. You've probably heard the hype, but here's the truth: AI videos are already reshaping how Amazon sellers launch, test, and scale. They also dig into what most people get wrong about CVR tracking, why data still beats “gut feeling,” and how video might soon be your best-performing ad type (yes, even if you're camera-shy).So grab your headphones and your favorite coffee mug — it's time to talk about launches, AI, and the future of Amazon PPC.
ডিজিটাল মার্কেটিং আজকের সময়ে ব্যবসার জন্য একটি অপরিহার্য মাধ্যম। প্রযুক্তির দ্রুত অগ্রগতির সাথে সাথে কেবল প্রচলিত ডিজিটাল মার্কেটিং আর কার্যকর নয়। এ ক্ষেত্রে AI (Artificial Intelligence) বা কৃত্রিম বুদ্ধিমত্তা ডিজিটাল মার্কেটিংয়ে এক নতুন যুগের সূচনা করেছে। কীভাবে AI ডিজিটাল মার্কেটিংয়ে ব্যবহার হচ্ছে, কেন এটি অপরিহার্য, এবং কীভাবে আপনি এই দক্ষতা শেখার মাধ্যমে আপনার ক্যারিয়ার বা ব্যবসায় উন্নতি করবেন এই বিষয়ে এই পডকাস্টে আলোচনা করা হয়েছে। AI দিয়ে স্মার্টলি মার্কেটিং এর কাজ করে ইন্টারনেট দুনিয়ায় রাজত্ব করতে চাইলে কমপ্লিট এই AI-Powered মার্কেটিং কোর্সটি হবে আপনার জন্য পারফেক্ট একটি কোর্স। AI Writer দিয়ে ব্লগিং, AI Image & Video Ads তৈরি, অ্যাফিলিয়েট, ফেসবুক মার্কেটিং, ইউটিউব অটোমেশন, WhatsApp CRM, কুপন বিজনেস থেকে শুরু করে ১৪টির বেশি মার্কেটিং সেক্টরে এক্সপার্ট হয়ে যাবেন যা আপনার ইনকাম আরও বাড়িয়ে দিবে ➤ https://www.msbacademy.com/course/digital-marketing-masterclass
অরগানিক মার্কেটিং হলো এমন একটি প্রক্রিয়া যেখানে কোনো টাকা খরচ না করে বা খুব কম খরচে গ্রাহকদের কাছে পৌঁছানো হয়। এটি বিশ্বাসযোগ্যতা তৈরি করে, দীর্ঘস্থায়ী গ্রাহক সম্পর্ক গড়ে তোলে এবং ব্যবসার টেকসই বৃদ্ধি নিশ্চিত করে। অনলাইনে ব্যবসা শুরু করলে, অরগানিক মার্কেটিং জানাটা খুবই জরুরি কারণ এটি আপনাকে নিজের ব্র্যান্ডকে শক্তিশালী করতে সাহায্য করে, বেশি ট্রাফিক আনে এবং ব্যয় কমিয়ে দেয়। অরগানিক মার্কেটিং কি? কিভাবে অরগানিক মার্কেটিং করে আপনার অনলাইন বিজনেসে সেল বাড়াবেন, বিজনেস গ্রোথ বাড়াবেন সেই বিষয়ে এই পডকাস্টে আলোচনা করা হয়েছে। AI দিয়ে স্মার্টলি মার্কেটিং এর কাজ করে ইন্টারনেট দুনিয়ায় রাজত্ব করতে চাইলে কমপ্লিট এই AI-Powered মার্কেটিং কোর্সটি হবে আপনার জন্য পারফেক্ট একটি কোর্স। AI Writer দিয়ে ব্লগিং, AI Image & Video Ads তৈরি, অ্যাফিলিয়েট, ফেসবুক মার্কেটিং, ইউটিউব অটোমেশন, WhatsApp CRM, কুপন বিজনেস থেকে শুরু করে ১৪টির বেশি মার্কেটিং সেক্টরে এক্সপার্ট হয়ে যাবেন, যা আপনাকে প্রতি মাসে হাজার ডলার+ ইনকাম জেনারেটে সাহায্য করবে ➤ https://www.msbacademy.com/course/digital-marketing-masterclass
আগের যুগের টিভি বিজ্ঞাপনের পরিবর্তে এখন মানুষ সোশ্যাল মিডিয়া মার্কেটিং দিকে বেশি গুরুত্ব দিয়ে থাকে। দিন দিন সোশ্যাল মিডিয়া ব্যবহারকারীদের সংখ্যা বেড়ে যাওয়ায় ব্র্যান্ডগুলোর কাছে সোশ্যাল মিডিয়া প্ল্যাটফর্মগুলো খুব গুরুত্বপূর্ণ হয়ে উঠেছে।সোশ্যাল মিডিয়া মার্কেটারদের চাহিদাও এখন অনেক। কিভাবে শিখবেন সোশ্যাল মিডিয়া মার্কেটিং এই বিষয়ে এই পডকাস্টে আলোচনা করা হয়েছে। AI দিয়ে স্মার্টলি মার্কেটিং এর কাজ করে ইন্টারনেট দুনিয়ায় রাজত্ব করতে চাইলে কমপ্লিট এই AI-Powered মার্কেটিং কোর্সটি হবে আপনার জন্য পারফেক্ট একটি কোর্স। AI Writer দিয়ে ব্লগিং, AI Image & Video Ads তৈরি, অ্যাফিলিয়েট, ফেসবুক মার্কেটিং, ইউটিউব অটোমেশন, WhatsApp CRM, কুপন বিজনেস থেকে শুরু করে ১৪টির বেশি মার্কেটিং সেক্টরে এক্সপার্ট হয়ে যাবেন এই কোর্সটি করলে ➤ https://www.msbacademy.com/course/digital-marketing-masterclass
আপনার বিজনেস বা সার্ভিস সবার কাছে পৌঁছে দেয়ার জন্য সবচেয়ে বেশি কার্যকারী দিক হল সার্চ ইঞ্জিন অপটিমাইজেশন। কারন প্রতিযোগিতার এই মার্কেটে আপনি যদি সবার সামনের সারিতে না থাকতে পারেন তাহলে সফলতা পাওয়ার সম্ভাবনা খুবই কম। সার্চ ইঞ্জিনের উপর নির্ভর করে সারা পৃথিবীতে লক্ষ কোটি টাকার ব্যবসা পরিচালিত হচ্ছে। অর্থাৎ বুঝতেই পারছেন অনলাইনে কিছু করতে হলে সার্চ ইঞ্জিন অপটিমাইজেশন সম্পর্কে জানতে হবে এবং এর সঠিক ব্যবহার সম্পর্কে নিজের মধ্যে পরিস্কার জ্ঞান থাকতে হবে। এই বিষয়ে বিস্তারিত আলোচনা করে হয়েছে এই পডকাস্টে। আপনি যদি AI দিয়ে স্মার্টলি SEO,AI Writer দিয়ে ব্লগিং, AI Image & Video Ads তৈরি, অ্যাফিলিয়েট, ফেসবুক মার্কেটিং, ইউটিউব অটোমেশন, WhatsApp CRM, কুপন বিজনেস থেকে শুরু করে ১৪টির বেশি মার্কেটিং সেক্টরে এক্সপার্ট হয়ে ইনকাম করতে চান তাহলে জয়েন করুন এই কোর্সে ➤ https://www.msbacademy.com/course/digital-marketing-masterclass/
সময় এবং প্রযুক্তির পরিবর্তনের সাথে সাথে মার্কেটিং এসেছে পরিবর্তন। এখন সব কিছু ডিজিটাল হওয়ার কারনের বড় প্রতিষ্ঠান গুলা তাদের পণ্যের বা সার্ভিসের মার্কেটিং ডিজিটাল প্ল্যাটফর্ম গুলাতে করে থাকে। সে দিক থেকে বলা যায় ক্যারিয়ার হিসেবে ডিজিটাল মার্কেটিং বর্তমান সময়ের সময় উপযোগী একটি সিগ্ধান্ত। ক্যারিয়ার হিসেবে ডিজিটাল মার্কেটিং কেমন হবে? কি জানতে হবে? যারা ডিজিটাল মার্কেটিং ক্যারিয়ার গড়তে চান তাদের জন্য এই পডকাস্ট। আপনি যদি AI দিয়ে স্মার্টলি SEO, AI Writer দিয়ে ব্লগিং, AI Image & Video Ads তৈরি, অ্যাফিলিয়েট, ফেসবুক মার্কেটিং, ইউটিউব অটোমেশন, WhatsApp CRM, কুপন বিজনেস থেকে শুরু করে ১৪টির বেশি মার্কেটিং সেক্টরে এক্সপার্ট হয়ে ক্যারিয়ার গড়তে চান তাহলে জয়েন করুন এই কোর্সে ➤ https://www.msbacademy.com/course/digital-marketing-masterclass
Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat? Educational video ads offer a performance-driven approach that combines storytelling, targeting, and conversion psychology in one powerful format. To learn a proven three-part video ad framework plus cutting-edge ways to integrate AI video tools like Google Veo 3 to rapidly boost performance, I interview Aleric Heck.Guest: Aleric Heck | Show Notes: socialmediaexaminer.com/680Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
AI video ads are here, but are they ready for prime time? In this episode of Death to the Corporate Video, Umault founder and creative director Guy Bauer shares the five things you need to know before diving in. From the murky legal landscape, to the limits of what AI actually solves, to the backlash (and wasted credits) you should expect - Guy breaks down the realities of making AI-generated ads after producing four of them himself. Whether you're curious about the potential of AI in video marketing or wondering how to avoid the biggest pitfalls, this episode will help you understand where the magic is—and where the hype ends.
On this episode, I talk about how Shorter Video Ads on Facebook Get More Replays via LoopingToday, we're diving into something pretty interesting about Facebook video ads and how their looping behavior can impact your brand's exposure.So here's the scoop: Facebook video ads that are 30 seconds or shorter actually loop automatically for about 90 seconds. That means if you have a 30-second ad, it could play three times in a row—assuming viewers don't skip it. And if your ad is 16 seconds, it could loop up to six times within that same 90-second window. But it gets even more interesting. Meta sometimes adjusts this looping dynamically. So instead of just 90 seconds, your video might loop for anywhere between less than 90 seconds all the way up to 180 seconds. This helps improve the ad's performance based on how people interact with it.Now, while this repetition can really boost your impressions and reinforce your brand messaging, there's a catch. Too much looping can get annoying for viewers if the content feels repetitive or spammy.That's why, in our work, we always maintain a minimum video length of 7 seconds. We avoid making ultra-short ads—like those 3 to 5 second clips—because they loop too aggressively and risk turning viewers off.Also, a quick heads-up: this looping behavior applies only to Facebook video ads. Instagram is different. On Instagram, video ads loop continuously no matter the length, so you don't have to worry about the same looping limits there.So, to wrap it up, Facebook video ads that are 30 seconds or shorter loop automatically for up to 90 seconds, which can increase your brand exposure but also risks viewer fatigue. Keeping your videos at least 7 seconds helps strike a balance between maximizing reach and maintaining a good user experience.
Welcome to Omni Talk's Retail Daily Minute, sponsored by RetailClub and Mirakl. In today's Retail Daily Minute:Apparel and department store retailers face mounting pressure from U.S. trade policy, with Moody's Ratings giving the sector a negative outlook as import duties eat into profitability and revenue growth stalls at just 3%.Walmart transforms Vizio into a private-label brand with exclusive sales through Walmart and Sam's Club, ending multi-retailer distribution as part of its $2.3 billion acquisition strategy.Over half of ad buyers now use generative AI for video creation, with 30% of digital video ads currently developed using the technology, expected to reach 39% by 2026 as smaller brands lead adoption.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!
We explore the latest LinkedIn updates with Jerry Potter featuring Judi Fox on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This month's social media updates are a must-know, especially if you're serious about growth. From Instagram's long-awaited grid reordering feature to LinkedIn's bold video ad rollout, July 2025 is packed with strategic shifts you can't afford to miss. In this episode, Emma breaks down five of the biggest marketing changes across platforms, sharing her expert take on what's worth your attention and how to adapt your content and ad strategies accordingly. Plus, she dives into the underrated opportunity of Reddit, why creators are flocking to the Edits app, and how these updates signal bigger trends in social-first marketing. Get the inside scoop on what's changing and how to turn these updates into growth. Listen in as Emma explains: How Instagram's grid reordering can elevate your visual brand identity What LinkedIn's “first impression” video ads mean for B2B marketers Why Reddit is the next big platform for early-adopter brands And much, much more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia
In this episode, Guy Bauer — founder and creative director of Umault — breaks down the three essential ingredients that make B2B video ads actually work. Guy kicks things off with an exciting personal update: he's making his first feature film, documenting the journey on YouTube under the playlist Guy Makes a Movie. Then, he dives into the core topic: #1 - Characters with a Point of View Guy explains how memorable B2B ads feature characters who stand for something - with a strong belief, purpose, or perspective that drives the story. Whether they're representing the old way or the new way, their convictions fuel engagement. #2 - One Message Forget packing in 42 “key” messages. The best ads have a single, clear takeaway - one idea, powerfully expressed. Guy uses the Palms Casino's “From Dust to Gold” campaign as a brilliant example of sticking to a singular message. #3 - Conflict Compelling stories need friction. Conflict - whether it's character versus character, versus nature, or even an outdated system - gives the audience a reason to keep watching. Without conflict, you're basically selling paper towels, and nobody cares.
IN CLEAR FOCUS: John Gargiulo, founder and CEO of Airpost.ai, explores how AI is revolutionizing video ad creation for brands. With 400,000+ UGC clips and advanced computer vision, Airpost enables professional video ads at scale. John discusses the shift from static to dynamic content, maintaining authenticity in AI-generated ads, and why he believes AI agents will replace traditional agencies within the next decade. Discover how brands can unlock consistent, high-quality video content creation.
Next in Media sat down with Chloe Wix, Head of Global Product & Commercial Growth at Spotify at the company's beach venue in Cannes, to talk about AI-generated audio ads, why Spotify is leaning more into monetizing non-subscribers, and whether the 'background' medium can graduate into the video ad market.
Judge in the Diddy trail is seriously thinking about removing one of the jurors from the trail. Mike The Situation is finally intervention certified. Prime Video will start to double up on Ads.Make sure to also keep up to date with ALL our podcasts we do below that have new episodes every week:The Thought ShowerLet's Get WeirdCrisis on Infinite Podcasts
So you're thinking of running video ads to promote your startup, service, or product.But which platform would you use?What if there was something that Google did where you could use Google's knowledge to run a video ad?✅ SUBSCRIBE TO PODCAST
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Peter Czepiga is the founder of Flighted, an agency that helps DTC brands profitably scale their advertising on platforms like Meta, TikTok, and Google. He also runs his own brand, Ando. Flighted has worked with some of the most popular DTC brands spending between $50-300k per month on ads.In this episode of DTC Pod, Peter shares his strategies for launching and scaling profitable ad campaigns on Meta for DTC brands. He covers how much to spend to prove out product-market fit, what types of creative work best, his approach to audience targeting, and how AI is impacting ad creative production. Peter also explains how DTC ad tactics can be applied to other business models like SaaS.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Proving Product-Market Fit2. Setting up Ad Accounts for New Brands3. Budget and Assets Needed to Test Ad Creative4. Creative Strategies for Successful Ads5. AI in Ad Creative Generation6. Applying DTC Ad Tactics to Other Business Models7. Flighted's Agency Model and Client EngagementsTimestamps00:00 Peter's background in ecommerce and growth 04:08 What is takes to prove product-market fit with ads 09:57 Scaling ad budget after initial traction 13:32 What is Meta Advantage+ campaigns and when to use it16:10 How to manage ad frequency and exclusions19:31 Creative mix: formats, messaging, placements24:36 Messaging frameworks that resonate in ads27:43 Tips for sourcing and creating ad creative 32:31 AI-generated ad creative: potential and limitations 38:28 Applying D2C ad tactics to SaaS and other businesses 43:23 How Flighted works with clients 45:32 Wrap up; how to connect with PeterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokPeter Czepiga - Founder of FlightedBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're catching up with Ross Walker, Director of Retail Media, to discuss his recent workshop at the Commerce Media Brand Summit in Atlanta. Ross led an in-depth session on all things bottom-of-the-funnel—what's evolving, why it matters, and how brands can maximize this critical stage. Tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan, and Ross discuss: Defining the Bottom of the Funnel (BOF) BOF focuses on conversion—turning interest into purchases or fostering brand loyalty. Includes retargeting customers who have engaged with your product or brand. Targets high-intent audiences like past visitors, brand searchers, and prior buyers. Shift in Budget Allocation Brands are moving budgets away from branded search and loyalty-based retargeting. More investment is going toward non-branded bottom-of-funnel keywords and audiences. Capturing new customers efficiently is now a bigger priority over maximizing ROAS. 4 Tactics for BOF Success Day Parting: Optimizing spend by adjusting bids based on high-conversion hours and days. Late-day bidding can be effective when competitors run out of budget. Paid & Organic Interdependency: Product listings must align with high-intent keywords to maximize visibility. Strong keyword optimization remains essential for organic rankings and paid efficiency Video Ads for BOF: Vertical video performs better for high-intent searchers. Feature-driven videos convert better than broad brand storytelling at BOF. AI & Automation in Bidding: AI is effective for optimizing bulk campaigns but still requires human oversight. Best use: Let AI handle 80% of the catalog while manually fine-tuning the top performers.
In this episode of Experts Unleashed, I sit down with Mike Heiser, an expert who's managed over $100 million in ad spend. We dive deep into advanced advertising strategies, covering everything from optimizing Facebook and Meta ads to scaling campaigns beyond $5,000 per month. Mike shares powerful insights on creative testing, why video outperforms static images, and how to leverage AI features for better results. We also talk about the importance of geo-targeting and effective testing methods for different stages of ad spend. If you're looking to scale your ads profitably, you won't want to miss this episode!
Send us a textMaking your first sale on TikTok Shop doesn't have to be complicated! In this episode, Jordan West walks you through 10 actionable steps to land that first sale quickly. From picking the right product to leveraging TikTok's powerful affiliate and live-selling features, this episode is packed with proven strategies to help you succeed. Learn why choosing the right product matters, how to optimize your listing for visibility, and why collaborating with micro-influencers can be a game-changer.Plus, a sneak peek to his TikTok Shop Elite Mastermind community, where members get access to AI-powered product recommendations and a supportive network of sellers.Key Takeaways: Pick a trending, impulse-buy product to increase chances of success. Optimize your listing with high-quality visuals and keyword-rich descriptions. Leverage TikTok's affiliate program to collaborate with proven creators. Go live for real-time engagement and instant sales. Run Spark ads on best-performing posts to reach a wider audience. Engage with comments using video replies to boost trust and visibility. Use limited-time discounts strategically to create urgency. Get your first 1,000 sales and 100 reviews before scaling up. Stay consistent and test multiple videos to find what works best.Links:TikTok Shop Elite Mastermind: Join hereSocial Commerce Club: Learn moreFollow Jordan on Twitter: @JordanWestSubscribe on YouTube: Jordan WestGrowth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodca
The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
Want to know why some video ads make people stop scrolling while others get ignored? So did I, so I recently sat down with video marketing expert Kevin Anson, who's been crafting high-converting video ads for over 20 years. He shared his proven "12 ingredients" framework that turns casual viewers into engaged customers. Whether you're just getting started with video ads or looking to boost your conversion rates, Kevin's practical insights will help you create videos that actually drive results. https://www.theagentsofchange.com/570 Provide podcast feedback at https://www.theagentsofchange.com/survey by the end of February 2025 to be entered in our $100 giveaway at your favorite restaurant or store. It will only take a couple of minutes of your time, and it will help me create a better show for you. Thanks!
In this episode of The Millionaire Real Estate Agent podcast, we're honored to sit down with Adam Hammodat, a solo agent from California who consistently generates over $40 million in sales annually. Adam's journey is nothing short of extraordinary. Born and raised in Baghdad, Iraq, Adam survived war, upheaval, and displacement before forging a thriving life and business in the United States.Adam shares how his roots shaped his resilience, drive, and ability to connect with people. He also takes us behind the scenes of his innovative use of social media—particularly Facebook—to create highly effective, niche-specific ads. With a focus on connecting with Arabic-speaking clients, Adam cracked the code to build trust, solve problems, and convert online leads into loyal clients.Resources:Order the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.Advertising Inquiries: https://redcircle.com/brands
Emily McGregor, the creative force behind PenguinCat Creative, joins me to talk about the art of making marketing actually fun. Drawing from her two decades of crafting hilarious, high-converting campaigns for major brands and influencers, Emily shares her secrets for creating video content that doesn't just engage – it sells. Whether you're a small business owner or marketing pro, you'll learn practical ways to inject authentic humor into your marketing and finally break free from boring corporate content. Today we discussed: [00:09] Introducing Emily McGregor [01:12] What is Comedic Content? [02:32] Comedy Great for Customer Connections [03:44] Is There a Formula to Funny? [04:27] Comedy Communicates You Understand [05:47] How Low Budget Ads Can Compete [08:49] Developing a Brand Voice with Humor [09:57] Which Industries Can Use Comedy? [10:59] The Comedy Writing Process [13:49] When Jokes Fall Flat [14:25] Understanding Your Ideal Client [15:47] What is the Place of Video in Marketing Channels? More About Jacqueline Lieberman Emily McGregor's website - https://www.penguincatcreative.com Connect with Emily McGregor on LinkedIn: https://www.linkedin.com/in/emilyamcgregor/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
Ready to try and level up your Facebook video ads in 2025? In this episode, I'm sharing my ultimate guide for Facebook and Instagram video Ads. This is the perfect time to leverage video in your advertising, don't miss out! Website: https://philgrahamdigital.com
Want to stop the scroll and engage your audience with video ads? Curious about the key elements that make a video ad irresistible? To explore how to create persuasive video ads that convert, I interview Kevin Anson.Guest: Kevin Anson | Show Notes: socialmediaexaminer.com/642Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.