Podcasts about video ads

Meta ads love video. Especially authentic, scroll-stopping content that feels real and connects instantly. I've created this episode to help you create videos that capture attention, build trust, and drive results. I cover my pro tips, plus highlight different types of video you can create today to create high-converting meta ads.    Resources, Links & Mentions: Free Download - 10 meta ad mistakes small business owners make (and how to avoid them): Download Learn how to run your own ads like a pro: Meta Ads Course Let us take the wheel and run your ads for you: Done-for-you Meta Ads  Unsure which option is right for you: Take the quiz Megan Winter on Instagram: @meganwinter Lume Marketing on Instagram: @lumemarketing  

Die unBoxed 2025 hat richtig abgeliefert, was Neuerungen im Amazon PPC angeht: neue Video Ads für Sponsored Products, Werbung für KI-generierte Fragen und Prompts auf Amazon sowie endlich ein einheitliches Reporting. Florian nimmt dich in dieser Folge mit durch die fünf wichtigsten Updates der letzten Wochen.Alle Themen der Episode im Überblick: News #1: Neues Format für Sponsored Products: Video-Anzeigen (00:35)News #2: Bieten auf KI-Prompts für Sponsored Products und Brands (02:00)News #3: Einheitliche Reporting Oberfläche für Amazon Ads (03:50)News #4: Ausblick auf Full Funnel Kampagnen (04:44)News #5: Negative Keywords für Produkt-Targeting Kampagnen (06:42)Bonus-News: Zielgruppen-Gebote jetzt per Bulksheet hinterlegen (07:50)Links & Ressourcen:Zielgruppen-RechnerSkaliere Sponsored Products Zielgruppen mit ADFERENCEFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback schreib mir auf LinkedIn: https://www.linkedin.com/in/florian-nottorf/ oder hinterlasse einen Kommentar auf YouTube: https://www.youtube.com/@ADFERENCEMail: vitamin-a@adference.com

Send us a textLearn how Amazon PPC is changing with Sponsored Product Video ads and discover new Amazon advertising strategies to grow your Amazon business fast.Amazon just introduced a major update: Sponsored Product Video (SPV) placements directly inside sponsored product slots. In this video, Stephen Pope breaks down what this means for your Amazon PPC, bidding strategy, and ACoS. You'll see how Amazon is expanding video ad inventory, how multiple videos may display per product, and why this shift could dramatically impact click-through rates and ad costs.We'll cover how SPV ads work, where they appear in search results, and how to adjust your campaigns for video placements. You'll also learn the risks of Amazon's new AI ad tools, when to avoid automated changes, and why Amazon's creative AI may only be useful for quick video ads rather than listing edits.As an Amazon agency, we share actionable insights on PPC optimization, negations, and protecting your ranking while managing rising ad costs. Whether you're new to Amazon FBA or an experienced seller, this update gives you clear next steps to improve ROI and stay ahead of Amazon's changes.If you find this helpful, subscribe to My Amazon Guy for weekly Amazon tips, PPC tutorials, and data-driven strategies.

Earnings season meets forecast crunch time | Kate Scott‑Dawkins, Jeff Foster, and Nidhi Shah break down the latest media and marketing shifts: European broadcasters in decline, OOH gains from travel rebound, Amazon's surge in cloud and streaming ads, Tubi's early AVOD profitability, and the mixed fortunes at Peacock, Paramount+, Warner Bros. Discovery, and Disney. From sports rights battles to identity‑based targeting and looming M&A moves, the team unpacks what's driving TV and streaming ad revenues — and what brands and advertisers need to know now.Listen for:• Trends in linear TV vs. streaming ad revenue growth• Why sports rights remain top-tier ad inventory• AVOD's profitability milestone and what's next• How consolidation could reshape the media buying landscape00:00 – Introduction and forecast season overlaps02:27 – European broadcaster earnings, consolidation moves, and OOH trends09:35 – Amazon earnings: Cloud, advertising, Prime Video reach, and sports rights15:03 – Fox earnings: Tubi's growth, early profitability, and login strategy18:52 – Comcast: Peacock's subscriber trends, ad revenue, and M&A speculation21:11 – Paramount/Skydance: Ad revenue decline, price hikes, and theatrical expansion24:32 – Warner Bros. Discovery: Revenue and ad declines, streaming subs, strategic options26:07 – Disney highlights and advertiser implications27:30 – Forecast wrap‑up and upcoming focus areas

In der zweiten Folge des neuen Formats tauchen Florian Vette und Florian Giulio Votta tief ein in die Zukunft der Bewegtbildwerbung - vom ersten TV-Spot bis zum datengetriebenen Streaming-Zeitalter. Wie hat sich Fernsehwerbung seit 1941 verändert und was bedeutet „Connected TV“ eigentlich genau? Warum ist Amazon plötzlich überall dort präsent, wo wir Filme, Serien und Sport schauen? Und was macht die DSP-Technologie zum Herzstück dieser neuen Videowelt? Florian erzählt aus seiner Zeit bei einem der größten deutschen Vermarkter, erklärt die Rolle von Deforce und zeigt, wie Amazon es schafft, lineare und digitale Werbewelten zu vereinen. Gemeinsam diskutieren die beiden, warum Twitch längst mehr ist als eine Gaming-Plattform, wie Prime Video die Reichweite im Werbemarkt neu definiert und wieso datenbasierte Kampagnen der Schlüssel für präzises Targeting sind. Vom ersten TV-Spot für 9 Dollar bis zur personalisierten Streaming-Werbung - diese Folge zeigt, wie aus Reichweite Relevanz wird. Du willst wissen, warum CTV das neue TV ist und was das für Marken auf Amazon bedeutet? Dann ist dieser DSP Snack genau das Richtige für dich.

In this Halloween-themed episode of The Profit Cleaners Podcast, Brandon Schoen and Brandon Condrey explore how innovative AI tools are transforming small business marketing. The spotlight is on Sora, OpenAI's groundbreaking video generation platform that empowers entrepreneurs to create engaging, high-quality content without the need for complex production teams or expensive equipment.Through practical examples and real-world experiments—from lighthearted Halloween ads featuring dancing characters to creative campaigns developed in-house—the Brandons demonstrate how AI can help cleaning business owners boost visibility, engagement, and profitability. Beyond the fun, this episode highlights the growing importance of adaptability, creativity, and storytelling in today's digital-first marketing landscape.Whether you're new to AI or ready to level up your brand strategy, this episode will inspire you to approach marketing with curiosity, innovation, and confidence.

Graham Finlay, Lecturer in the School of Politics and International Relations at UCD

Send us a textThese are the top 10 CTR videos that show how to get more clicks and grow faster on Amazon. Every clip shows a real way to improve product images, ads, and traffic results. Learn how these click-through rate wins turned weak campaigns into strong performers.Dominate this holiday season with the Ultimate Q4 Playbook for sellers who want real wins: https://bit.ly/46Wqkm3Tired of low traffic and wasted ad spend? Book a strategy call and start building a high-CTR listing today: https://bit.ly/4jMZtxuWant to watch each videos? Here's the list to watch on YouTube:Top 10: Amazon CTR is the FASTEST Way to Grow Brand Sales: https://www.youtube.com/watch?v=BMK71-pslMETop 9: Amazon PPC Uncovered: CTR Secrets, Keyword Myths, and Winning Ad Strategies: https://www.youtube.com/watch?v=Yk-s5GrnIfETop 8: Why CTR is the Most Important Factor in 2023: https://www.youtube.com/watch?v=y2ehC-cZClITop 7: What is a Good Click Through Rate for Amazon PPC? #CTR #AmazonPPC: https://www.youtube.com/watch?v=PShopH19d34Top 6: Why Main Image Affects Sales so Much on Amazon, CTR, Photo Size: https://www.youtube.com/watch?v=I0EaBfH7kZgTop 5: 2x Your CTR on Amazon - Click Through Rate, the Fastest Way to Grow Sales: https://www.youtube.com/watch?v=Nr0tVIfP_tsTop 4: What's a Good/Bad Conversion Rate - Amazon FBA Seller Benchmark: https://www.youtube.com/watch?v=G0782nWvdwMTop 3: From 3% to 9% CTR: How I Optimized My Main Image for Amazon Sales: https://www.youtube.com/watch?v=CRar6bsCzlwTop 2: Best Traffic Tip for Amazon FBA that will get you CLICKS

Michael and Shane White are back — and this time, they're taking on the wild world of AI video ads. You've probably heard the hype, but here's the truth: AI videos are already reshaping how Amazon sellers launch, test, and scale. They also dig into what most people get wrong about CVR tracking, why data still beats “gut feeling,” and how video might soon be your best-performing ad type (yes, even if you're camera-shy).So grab your headphones and your favorite coffee mug — it's time to talk about launches, AI, and the future of Amazon PPC.

ডিজিটাল মার্কেটিং আজকের সময়ে ব্যবসার জন্য একটি অপরিহার্য মাধ্যম। প্রযুক্তির দ্রুত অগ্রগতির সাথে সাথে কেবল প্রচলিত ডিজিটাল মার্কেটিং আর কার্যকর নয়। এ ক্ষেত্রে AI (Artificial Intelligence) বা কৃত্রিম বুদ্ধিমত্তা ডিজিটাল মার্কেটিংয়ে এক নতুন যুগের সূচনা করেছে। কীভাবে AI ডিজিটাল মার্কেটিংয়ে ব্যবহার হচ্ছে, কেন এটি অপরিহার্য, এবং কীভাবে আপনি এই দক্ষতা শেখার মাধ্যমে আপনার ক্যারিয়ার বা ব্যবসায় উন্নতি করবেন এই বিষয়ে এই পডকাস্টে আলোচনা করা হয়েছে। AI দিয়ে স্মার্টলি মার্কেটিং এর কাজ করে ইন্টারনেট দুনিয়ায় রাজত্ব করতে চাইলে কমপ্লিট এই AI-Powered মার্কেটিং কোর্সটি হবে আপনার জন্য পারফেক্ট একটি কোর্স। AI Writer দিয়ে ব্লগিং, AI Image & Video Ads তৈরি, অ্যাফিলিয়েট, ফেসবুক মার্কেটিং, ইউটিউব অটোমেশন, WhatsApp CRM, কুপন বিজনেস থেকে শুরু করে ১৪টির বেশি মার্কেটিং সেক্টরে এক্সপার্ট হয়ে যাবেন যা আপনার ইনকাম আরও বাড়িয়ে দিবে ➤ https://www.msbacademy.com/course/digital-marketing-masterclass

অরগানিক মার্কেটিং হলো এমন একটি প্রক্রিয়া যেখানে কোনো টাকা খরচ না করে বা খুব কম খরচে গ্রাহকদের কাছে পৌঁছানো হয়। এটি বিশ্বাসযোগ্যতা তৈরি করে, দীর্ঘস্থায়ী গ্রাহক সম্পর্ক গড়ে তোলে এবং ব্যবসার টেকসই বৃদ্ধি নিশ্চিত করে। অনলাইনে ব্যবসা শুরু করলে, অরগানিক মার্কেটিং জানাটা খুবই জরুরি কারণ এটি আপনাকে নিজের ব্র্যান্ডকে শক্তিশালী করতে সাহায্য করে, বেশি ট্রাফিক আনে এবং ব্যয় কমিয়ে দেয়। অরগানিক মার্কেটিং কি? কিভাবে অরগানিক মার্কেটিং করে আপনার অনলাইন বিজনেসে সেল বাড়াবেন, বিজনেস গ্রোথ বাড়াবেন সেই বিষয়ে এই পডকাস্টে আলোচনা করা হয়েছে। AI দিয়ে স্মার্টলি মার্কেটিং এর কাজ করে ইন্টারনেট দুনিয়ায় রাজত্ব করতে চাইলে কমপ্লিট এই AI-Powered মার্কেটিং কোর্সটি হবে আপনার জন্য পারফেক্ট একটি কোর্স। AI Writer দিয়ে ব্লগিং, AI Image & Video Ads তৈরি, অ্যাফিলিয়েট, ফেসবুক মার্কেটিং, ইউটিউব অটোমেশন, WhatsApp CRM, কুপন বিজনেস থেকে শুরু করে ১৪টির বেশি মার্কেটিং সেক্টরে এক্সপার্ট হয়ে যাবেন, যা আপনাকে প্রতি মাসে হাজার ডলার+ ইনকাম জেনারেটে সাহায্য করবে ➤ https://www.msbacademy.com/course/digital-marketing-masterclass

আপনার বিজনেস বা সার্ভিস সবার কাছে পৌঁছে দেয়ার জন্য সবচেয়ে বেশি কার্যকারী দিক হল সার্চ ইঞ্জিন অপটিমাইজেশন। কারন প্রতিযোগিতার এই মার্কেটে আপনি যদি সবার সামনের সারিতে না থাকতে পারেন তাহলে সফলতা পাওয়ার সম্ভাবনা খুবই কম। সার্চ ইঞ্জিনের উপর নির্ভর করে সারা পৃথিবীতে লক্ষ কোটি টাকার ব্যবসা পরিচালিত হচ্ছে। অর্থাৎ বুঝতেই পারছেন অনলাইনে কিছু করতে হলে সার্চ ইঞ্জিন অপটিমাইজেশন সম্পর্কে জানতে হবে এবং এর সঠিক ব্যবহার সম্পর্কে নিজের মধ্যে পরিস্কার জ্ঞান থাকতে হবে। এই বিষয়ে বিস্তারিত আলোচনা করে হয়েছে এই পডকাস্টে। আপনি যদি AI দিয়ে স্মার্টলি SEO,AI Writer দিয়ে ব্লগিং, AI Image & Video Ads তৈরি, অ্যাফিলিয়েট, ফেসবুক মার্কেটিং, ইউটিউব অটোমেশন, WhatsApp CRM, কুপন বিজনেস থেকে শুরু করে ১৪টির বেশি মার্কেটিং সেক্টরে এক্সপার্ট হয়ে ইনকাম করতে চান তাহলে জয়েন করুন এই কোর্সে  ➤ https://www.msbacademy.com/course/digital-marketing-masterclass/

সময় এবং প্রযুক্তির পরিবর্তনের সাথে সাথে মার্কেটিং এসেছে পরিবর্তন। এখন সব কিছু ডিজিটাল হওয়ার কারনের বড় প্রতিষ্ঠান গুলা তাদের পণ্যের বা সার্ভিসের মার্কেটিং ডিজিটাল প্ল্যাটফর্ম গুলাতে করে থাকে। সে দিক থেকে বলা যায় ক্যারিয়ার হিসেবে ডিজিটাল মার্কেটিং বর্তমান সময়ের সময় উপযোগী একটি সিগ্ধান্ত। ক্যারিয়ার হিসেবে ডিজিটাল মার্কেটিং কেমন হবে? কি জানতে হবে? যারা ডিজিটাল মার্কেটিং ক্যারিয়ার গড়তে চান তাদের জন্য এই পডকাস্ট। আপনি যদি AI দিয়ে স্মার্টলি SEO, AI Writer দিয়ে ব্লগিং, AI Image & Video Ads তৈরি, অ্যাফিলিয়েট, ফেসবুক মার্কেটিং, ইউটিউব অটোমেশন, WhatsApp CRM, কুপন বিজনেস থেকে শুরু করে ১৪টির বেশি মার্কেটিং সেক্টরে এক্সপার্ট হয়ে ক্যারিয়ার গড়তে চান তাহলে জয়েন করুন এই কোর্সে ➤ https://www.msbacademy.com/course/digital-marketing-masterclass

আগের যুগের টিভি বিজ্ঞাপনের পরিবর্তে এখন মানুষ সোশ্যাল মিডিয়া মার্কেটিং দিকে বেশি গুরুত্ব দিয়ে থাকে। দিন দিন সোশ্যাল মিডিয়া ব্যবহারকারীদের সংখ্যা বেড়ে যাওয়ায় ব্র্যান্ডগুলোর কাছে সোশ্যাল মিডিয়া প্ল্যাটফর্মগুলো খুব গুরুত্বপূর্ণ হয়ে উঠেছে।সোশ্যাল মিডিয়া মার্কেটারদের চাহিদাও এখন অনেক। কিভাবে শিখবেন সোশ্যাল মিডিয়া মার্কেটিং এই বিষয়ে এই পডকাস্টে আলোচনা করা হয়েছে। AI দিয়ে স্মার্টলি মার্কেটিং এর কাজ করে ইন্টারনেট দুনিয়ায় রাজত্ব করতে চাইলে কমপ্লিট এই AI-Powered মার্কেটিং কোর্সটি হবে আপনার জন্য পারফেক্ট একটি কোর্স। AI Writer দিয়ে ব্লগিং, AI Image & Video Ads তৈরি, অ্যাফিলিয়েট, ফেসবুক মার্কেটিং, ইউটিউব অটোমেশন, WhatsApp CRM, কুপন বিজনেস থেকে শুরু করে ১৪টির বেশি মার্কেটিং সেক্টরে এক্সপার্ট হয়ে যাবেন এই কোর্সটি করলে ➤ https://www.msbacademy.com/course/digital-marketing-masterclass

Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat? Educational video ads offer a performance-driven approach that combines storytelling, targeting, and conversion psychology in one powerful format. To learn a proven three-part video ad framework plus cutting-edge ways to integrate AI video tools like Google Veo 3 to rapidly boost performance, I interview Aleric Heck.Guest: Aleric Heck | Show Notes: socialmediaexaminer.com/680Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI video ads are here, but are they ready for prime time? In this episode of Death to the Corporate Video, Umault founder and creative director Guy Bauer shares the five things you need to know before diving in. From the murky legal landscape, to the limits of what AI actually solves, to the backlash (and wasted credits) you should expect - Guy breaks down the realities of making AI-generated ads after producing four of them himself. Whether you're curious about the potential of AI in video marketing or wondering how to avoid the biggest pitfalls, this episode will help you understand where the magic is—and where the hype ends.

On this episode, I talk about how Shorter Video Ads on Facebook Get More Replays via LoopingToday, we're diving into something pretty interesting about Facebook video ads and how their looping behavior can impact your brand's exposure.So here's the scoop: Facebook video ads that are 30 seconds or shorter actually loop automatically for about 90 seconds. That means if you have a 30-second ad, it could play three times in a row—assuming viewers don't skip it. And if your ad is 16 seconds, it could loop up to six times within that same 90-second window. But it gets even more interesting. Meta sometimes adjusts this looping dynamically. So instead of just 90 seconds, your video might loop for anywhere between less than 90 seconds all the way up to 180 seconds. This helps improve the ad's performance based on how people interact with it.Now, while this repetition can really boost your impressions and reinforce your brand messaging, there's a catch. Too much looping can get annoying for viewers if the content feels repetitive or spammy.That's why, in our work, we always maintain a minimum video length of 7 seconds. We avoid making ultra-short ads—like those 3 to 5 second clips—because they loop too aggressively and risk turning viewers off.Also, a quick heads-up: this looping behavior applies only to Facebook video ads. Instagram is different. On Instagram, video ads loop continuously no matter the length, so you don't have to worry about the same looping limits there.So, to wrap it up, Facebook video ads that are 30 seconds or shorter loop automatically for up to 90 seconds, which can increase your brand exposure but also risks viewer fatigue. Keeping your videos at least 7 seconds helps strike a balance between maximizing reach and maintaining a good user experience.

Welcome to Omni Talk's Retail Daily Minute, sponsored by RetailClub and Mirakl. In today's Retail Daily Minute:Apparel and department store retailers face mounting pressure from U.S. trade policy, with Moody's Ratings giving the sector a negative outlook as import duties eat into profitability and revenue growth stalls at just 3%.Walmart transforms Vizio into a private-label brand with exclusive sales through Walmart and Sam's Club, ending multi-retailer distribution as part of its $2.3 billion acquisition strategy.Over half of ad buyers now use generative AI for video creation, with 30% of digital video ads currently developed using the technology, expected to reach 39% by 2026 as smaller brands lead adoption.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

We explore the latest LinkedIn updates with Jerry Potter featuring Judi Fox on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month's social media updates are a must-know, especially if you're serious about growth. From Instagram's long-awaited grid reordering feature to LinkedIn's bold video ad rollout, July 2025 is packed with strategic shifts you can't afford to miss. In this episode, Emma breaks down five of the biggest marketing changes across platforms, sharing her expert take on what's worth your attention and how to adapt your content and ad strategies accordingly. Plus, she dives into the underrated opportunity of Reddit, why creators are flocking to the Edits app, and how these updates signal bigger trends in social-first marketing. Get the inside scoop on what's changing and how to turn these updates into growth. Listen in as Emma explains: How Instagram's grid reordering can elevate your visual brand identity What LinkedIn's “first impression” video ads mean for B2B marketers Why Reddit is the next big platform for early-adopter brands And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia   

In this episode, Guy Bauer — founder and creative director of Umault — breaks down the three essential ingredients that make B2B video ads actually work. Guy kicks things off with an exciting personal update: he's making his first feature film, documenting the journey on YouTube under the playlist Guy Makes a Movie. Then, he dives into the core topic: #1 - Characters with a Point of View Guy explains how memorable B2B ads feature characters who stand for something - with a strong belief, purpose, or perspective that drives the story. Whether they're representing the old way or the new way, their convictions fuel engagement. #2 - One Message Forget packing in 42 “key” messages. The best ads have a single, clear takeaway - one idea, powerfully expressed. Guy uses the Palms Casino's “From Dust to Gold” campaign as a brilliant example of sticking to a singular message. #3 - Conflict Compelling stories need friction. Conflict - whether it's character versus character, versus nature, or even an outdated system - gives the audience a reason to keep watching. Without conflict, you're basically selling paper towels, and nobody cares.

IN CLEAR FOCUS: John Gargiulo, founder and CEO of Airpost.ai, explores how AI is revolutionizing video ad creation for brands. With 400,000+ UGC clips and advanced computer vision, Airpost enables professional video ads at scale. John discusses the shift from static to dynamic content, maintaining authenticity in AI-generated ads, and why he believes AI agents will replace traditional agencies within the next decade. Discover how brands can unlock consistent, high-quality video content creation.

Next in Media sat down with Chloe Wix, Head of Global Product & Commercial Growth at Spotify at the company's beach venue in Cannes, to talk about AI-generated audio ads, why Spotify is leaning more into monetizing non-subscribers, and whether the 'background' medium can graduate into the video ad market.

Judge in the Diddy trail is seriously thinking about removing one of the jurors from the trail. Mike The Situation is finally intervention certified. Prime Video will start to double up on Ads.Make sure to also keep up to date with ALL our podcasts we do below that have new episodes every week:The Thought ShowerLet's Get WeirdCrisis on Infinite Podcasts

So you're thinking of running video ads to promote your startup, service, or product.But which platform would you use?What if there was something that Google did where you could use Google's knowledge to run a video ad?✅ SUBSCRIBE TO PODCAST

So you're thinking of running video ads to promote your startup, service, or product.But which platform would you use?What if there was something that Google did where you could use Google's knowledge to run a video ad?✅ SUBSCRIBE TO PODCAST

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In today's MadTech Daily, we cover LinkedIn's launch of new video ad options, a US bill challenging Apple's app store dominance, and the EU's legal action against member states over failure to comply with the Digital Services Act.

Want to hire our team to scale your Lawn, Landscaping or Outdoor Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text me: (716) 265-0729 If you're a landscaper or contractor looking to scale past 7 figures and dominate your local market using Facebook Ads, Google Ads, and automation — you're in the right place. In this video, you'll learn: ✅ How to CRUSH Facebook Ads for your landscaping business using simple video ads ✅ Proven strategies we use at Savant Marketing to help landscaping businesses generate consistent, qualified leads ✅ Actionable steps you can take today to improve your marketing results –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Us Want us to build a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Contractors in Our Free Facebook Group The #1 community for growing your landscaping or contracting business → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show No fluff, just proven strategies → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about how we help contractors grow → https://www.SavantMarketingAgency.com DM Me On Facebook Chat directly with Matt → https://m.me/matt.thibeau –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO of Savant Marketing, the #1 marketing agency for landscapers and contractors in North America. His team helps established businesses generate predictable leads, book more jobs, and scale profitably using advanced paid ads on Meta and Google, and automation systems.

Peter Czepiga is the founder of Flighted, an agency that helps DTC brands profitably scale their advertising on platforms like Meta, TikTok, and Google. He also runs his own brand, Ando. Flighted has worked with some of the most popular DTC brands spending between $50-300k per month on ads.In this episode of DTC Pod, Peter shares his strategies for launching and scaling profitable ad campaigns on Meta for DTC brands. He covers how much to spend to prove out product-market fit, what types of creative work best, his approach to audience targeting, and how AI is impacting ad creative production. Peter also explains how DTC ad tactics can be applied to other business models like SaaS.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Proving Product-Market Fit2. Setting up Ad Accounts for New Brands3. Budget and Assets Needed to Test Ad Creative4. Creative Strategies for Successful Ads5. AI in Ad Creative Generation6. Applying DTC Ad Tactics to Other Business Models7. Flighted's Agency Model and Client EngagementsTimestamps00:00 Peter's background in ecommerce and growth 04:08 What is takes to prove product-market fit with ads 09:57 Scaling ad budget after initial traction 13:32 What is Meta Advantage+ campaigns and when to use it16:10 How to manage ad frequency and exclusions19:31 Creative mix: formats, messaging, placements24:36 Messaging frameworks that resonate in ads27:43 Tips for sourcing and creating ad creative 32:31 AI-generated ad creative: potential and limitations 38:28 Applying D2C ad tactics to SaaS and other businesses 43:23 How Flighted works with clients 45:32 Wrap up; how to connect with PeterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokPeter Czepiga - Founder of FlightedBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Mastering Video Ad Marketing for Real Estate Listing Generation: Bootcamp Insights and Strategies(Go here to check out the video replay: https://youtu.be/pOaokbmIfv0)In this detailed session, we delve into video ad marketing strategies for realtors who want to take more listings with YouTube. We'll cover the importance of keyword research, targeting your geographic market, and evaluating potential commission opportunities. Understand how to strategically decide if this approach suits your business and learn how to use AI tools for creating compelling video and text content. Features include a walk-through of Google Ads' keyword planner, tips on audience reach, and a breakdown of profitability using custom formulas and spreadsheets. We'll also discuss best practices for targeting specific locations, the importance of retargeting, and setting up effective ad campaigns. Whether you are a seasoned real estate agent or new to video ad marketing, this bootcamp offers actionable insights to enhance your strategy and drive results.Links & info mentioned:https://docs.google.com/document/d/1mgdM6cSa7scRPs4lbnFxEf1B242XzGgJKl36X7oUjw8/edit?usp=sharing (outline for this session)https://docs.google.com/document/d/1Jr768uMhd5I_C6rd-sOca2AjoAnd6AQKNRCduadVxrc/edit?usp=sharing (details about the bootcamp)https://docs.google.com/document/d/1-8rS3RGuoF2lLA7Dae6qzw_yiBPsYahW1R4R5Nx1AQI/edit?usp=sharing (VAB sales letter & enrollment details)

1. Introduction (00:00 – 00:00:22)Guy welcomes listeners back to the podcast, “Death to the Corporate Video.”A quick note on Chicago's unpredictable spring weather, jumping from 70° to snow in a week.2. The “like” challenge (00:00:23 – 00:00:50)Guy shares his personal goal to reduce the filler word “like” in his speech.Emphasizes taking a brief pause instead of using verbal crutches.3. Why invest in creative B2B video ads? (00:00:51 – 00:02:23)The main topic of this episode: exploring the value of creative vs. uncreative ads.Acknowledges the inherent risk in creativity and why many brands shy away from it.4. Risk vs. reward: the carnival mallet analogy (00:02:24 – 00:06:30)Introduces a scale from 0 to 10 to assess advertising outcomes.Uncreative Ads: Low floor (potentially ineffective) and a low ceiling (moderately effective).Creative Ads: Same low floor (could flop), but a much higher ceiling (could be a big win).Explanation of how the downside risk is the same, but the upside is vastly greater with creativity.5. Distilling the key takeaway (00:06:31 – 00:07:44)Highlights that being in the “98%” who play it safe means missing out on maximum impact.Encourages advertisers to be in the “2%” that leverage creative risk for greater reward.

President Trump fired the FTC's two Democrat commissioners, Roku is testing auto-play video ads before loading the home screen, and BYD unveiled new tech for twice as fast EV charging. It's Wednesday, March 19th and this is Engadget News. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're catching up with Ross Walker, Director of Retail Media, to discuss his recent workshop at the Commerce Media Brand Summit in Atlanta. Ross led an in-depth session on all things bottom-of-the-funnel—what's evolving, why it matters, and how brands can maximize this critical stage. Tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Ross discuss: Defining the Bottom of the Funnel (BOF) BOF focuses on conversion—turning interest into purchases or fostering brand loyalty. Includes retargeting customers who have engaged with your product or brand. Targets high-intent audiences like past visitors, brand searchers, and prior buyers. Shift in Budget Allocation Brands are moving budgets away from branded search and loyalty-based retargeting. More investment is going toward non-branded bottom-of-funnel keywords and audiences. Capturing new customers efficiently is now a bigger priority over maximizing ROAS. 4 Tactics for BOF Success Day Parting: Optimizing spend by adjusting bids based on high-conversion hours and days. Late-day bidding can be effective when competitors run out of budget. Paid & Organic Interdependency: Product listings must align with high-intent keywords to maximize visibility. Strong keyword optimization remains essential for organic rankings and paid efficiency Video Ads for BOF: Vertical video performs better for high-intent searchers. Feature-driven videos convert better than broad brand storytelling at BOF. AI & Automation in Bidding: AI is effective for optimizing bulk campaigns but still requires human oversight. Best use: Let AI handle 80% of the catalog while manually fine-tuning the top performers.

In this episode of Experts Unleashed, I sit down with Mike Heiser, an expert who's managed over $100 million in ad spend. We dive deep into advanced advertising strategies, covering everything from optimizing Facebook and Meta ads to scaling campaigns beyond $5,000 per month. Mike shares powerful insights on creative testing, why video outperforms static images, and how to leverage AI features for better results. We also talk about the importance of geo-targeting and effective testing methods for different stages of ad spend. If you're looking to scale your ads profitably, you won't want to miss this episode!  

Send us a textMaking your first sale on TikTok Shop doesn't have to be complicated! In this episode, Jordan West walks you through 10 actionable steps to land that first sale quickly. From picking the right product to leveraging TikTok's powerful affiliate and live-selling features, this episode is packed with proven strategies to help you succeed. Learn why choosing the right product matters, how to optimize your listing for visibility, and why collaborating with micro-influencers can be a game-changer.Plus, a sneak peek to his TikTok Shop Elite Mastermind community, where members get access to AI-powered product recommendations and a supportive network of sellers.Key Takeaways: Pick a trending, impulse-buy product to increase chances of success. Optimize your listing with high-quality visuals and keyword-rich descriptions.  Leverage TikTok's affiliate program to collaborate with proven creators. Go live for real-time engagement and instant sales. Run Spark ads on best-performing posts to reach a wider audience. Engage with comments using video replies to boost trust and visibility. Use limited-time discounts strategically to create urgency. Get your first 1,000 sales and 100 reviews before scaling up. Stay consistent and test multiple videos to find what works best.Links:TikTok Shop Elite Mastermind: Join hereSocial Commerce Club: Learn moreFollow Jordan on Twitter: @JordanWestSubscribe on YouTube: Jordan WestGrowth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodca

We explore the latest LinkedIn updates with Jerry Potter featuring AJ Wilcox on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to know why some video ads make people stop scrolling while others get ignored? So did I, so I recently sat down with video marketing expert Kevin Anson, who's been crafting high-converting video ads for over 20 years. He shared his proven "12 ingredients" framework that turns casual viewers into engaged customers. Whether you're just getting started with video ads or looking to boost your conversion rates, Kevin's practical insights will help you create videos that actually drive results. https://www.theagentsofchange.com/570 Provide podcast feedback at https://www.theagentsofchange.com/survey by the end of February 2025 to be entered in our $100 giveaway at your favorite restaurant or store. It will only take a couple of minutes of your time, and it will help me create a better show for you. Thanks!

In this episode of The Millionaire Real Estate Agent podcast, we're honored to sit down with Adam Hammodat, a solo agent from California who consistently generates over $40 million in sales annually. Adam's journey is nothing short of extraordinary. Born and raised in Baghdad, Iraq, Adam survived war, upheaval, and displacement before forging a thriving life and business in the United States.Adam shares how his roots shaped his resilience, drive, and ability to connect with people. He also takes us behind the scenes of his innovative use of social media—particularly Facebook—to create highly effective, niche-specific ads. With a focus on connecting with Arabic-speaking clients, Adam cracked the code to build trust, solve problems, and convert online leads into loyal clients.Resources:Order the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.Advertising Inquiries: https://redcircle.com/brands

In this episode of How to Grow Your eCommerce Business, Trevor sits down with John Gargiulo from Airpost (https://airpost.ai/) to explore how AI is helping eCommerce brands create high-converting ads with ease!Topics we cover:What is the process of creating a video using Airpost?What makes a good video?How does AI help?What are the best platforms to publish video ads?Who do video ads work best for?What are your video creation best practice tips?What kind of performance are you seeing from the videos?What is the future of video ads?What has inspired you recently?How to Grow Your eCommerce Business is a podcast from the multi-channel eCommerce agency Vendlab (www.vendlab.com)

Emily McGregor, the creative force behind PenguinCat Creative, joins me to talk about the art of making marketing actually fun. Drawing from her two decades of crafting hilarious, high-converting campaigns for major brands and influencers, Emily shares her secrets for creating video content that doesn't just engage – it sells. Whether you're a small business owner or marketing pro, you'll learn practical ways to inject authentic humor into your marketing and finally break free from boring corporate content. Today we discussed: [00:09] Introducing Emily McGregor [01:12] What is Comedic Content? [02:32] Comedy Great for Customer Connections [03:44] Is There a Formula to Funny? [04:27] Comedy Communicates You Understand [05:47] How Low Budget Ads Can Compete [08:49] Developing a Brand Voice with Humor [09:57] Which Industries Can Use Comedy? [10:59] The Comedy Writing Process [13:49] When Jokes Fall Flat [14:25] Understanding Your Ideal Client [15:47] What is the Place of Video in Marketing Channels? More About Jacqueline Lieberman Emily McGregor's website - https://www.penguincatcreative.com Connect with Emily McGregor on LinkedIn: https://www.linkedin.com/in/emilyamcgregor/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Unleash the Power of Google AI Studio: Transform Your Marketing Strategy in 2024Attention business leaders: Are you ready to level up your marketing with cutting-edge AI? Join us for an exclusive live webinar with Jimmy Slagle, AI-powered marketing consultant and founder of generAI, as he takes us on a hands-on deep dive into Google AI Studio.What you'll learn:- Why this tool is a must-have for business leaders in 2024.- How to use Google AI Studio for video content insights like never before.- Practical steps to implement it seamlessly into your marketing workflow.Jimmy has done it all—from running a TikTok agency to founding an AI startup and helping brands unlock the power of AI tools. He's here to show you practical applications of Google AI Studio and how to use it to transform your marketing strategy.Link to Jimmy's Video Ad prompts: https://gener-ai.notion.site/Eva-Prompt-Database-16632402789480b984e0e1f736cf3907?pvs=4 Join our course, AI Business Transformation Course on February 17 at 12-2pm for 4weeks and get $100 off using LeveragingAI100 - https://multiplai.ai/ai-course/ About Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/ YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/ Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Free AI Consultation: https://multiplai.ai/book-a-call/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/events If you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

Ready to try and level up your Facebook video ads in 2025? In this episode, I'm sharing my ultimate guide for Facebook and Instagram video Ads. This is the perfect time to leverage video in your advertising, don't miss out! Website: https://philgrahamdigital.com

Send us a textStay informed about Amazon PPC in 2025. Learn how AI tools, video ads, and DSP can impact your campaigns and help improve your brand's visibility.The 2025 Amazon PPC guide is free to download now: https://bit.ly/3DLhywdWatch these videos next:Who are account managers and what do they do? https://www.youtube.com/watch?v=GPqxshnCyo4&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmwNEW Amazon product title changes https://www.youtube.com/watch?v=DQ_2IDUpzEg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2------------------------------------------------Let's discuss your needs and provide a personalized quote http://bit.ly/3OsA7YlFind solutions with a one-on-one coaching session http://bit.ly/3ZAVEohGet the help you need to improve your main image http://bit.ly/3Vb6b6QTimestamps:00:00 - Big Changes to Amazon Ads in 2025  00:14 - What You Need to Know About Amazon Advertising This Year  01:15 - AI Advertising: Advantages and Limitations  02:48 - Best Metrics to Track with AI Advertising  04:12 - Why Manual Optimization Still Outperforms AI Tools  05:02 - Video Ads on Amazon: A Powerful Strategy  06:34 - User-Generated Content: Connecting with Audiences  07:25 - Investing in High-Budget DSP Video Campaigns  08:38 - Compliance and Regulatory Changes in 2025  09:55 - The Future of Consumer Demographic Targeting on Amazon  11:30 - Key Advertising Areas to Focus on for Better Results  12:45 - Wrapping Up: Strengthening Brand Presence with Ads  ------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode of the 2X eCommerce podcast, host Kunle Campbell interviews Marin Istvanic, a partner at Inspire Brand Group, on effective strategies for scaling meta ads. Marin shares his insights on structuring, testing, and scaling ad campaigns, emphasizing the importance of product-market fit and optimal offers. He outlines best practices for sandbox testing using Adset Budget Optimization (ABO) and leveraging Advantage Shopping Plus for scaling. Marin also discusses the significance of creative quality over quantity, the use of cost caps for budget management, and how to maximize ad performance through meticulous testing and data analysis. The conversation covers Marin's journey from a freelance media buyer to an agency partner, his approach to managing client budgets, and his take on the creative vs. technical aspects of media buying. The episode concludes with practical tips for Q4 advertising and maximizing ROI during high-traffic periods like Black Friday and Cyber Monday.(00:00) - Scaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin Ištvanić (01:22) - Podcast Introduction and Guest Welcome (03:05) - Marin Istvanic's Journey into Media Buying (12:00) - The Role of Creatives in Media Buying (13:47) - Effective Offer Strategies for Better Conversion (18:10) - Agency Operations and Client Management (21:45) - Testing and Scaling Ad Campaigns (27:57) - The Power of Data in Digital Marketing (28:42) - Ad Copy Strategies and Testing (29:55) - Static Images vs. Video Ads (31:53) - Creative Diversification and Client Guidance (33:14) - Optimizing Ad Performance Metrics (35:12) - Scaling and Budget Management (42:40) - Resurrecting and Adjusting Campaigns (47:18) - Preparing for Q4 and Black Friday (50:30) - Final Thoughts and Where to Find More Tips Resources Mentioned in the EpisodeInspire Brand GroupMarin Ištvanić's agency, specializing in Meta ad campaigns for eCommerce brands.Website: Inspire Digital GroupFunnel CalculatorA custom-built Google Sheets tool Marin uses to analyze drop-off points in the customer journey and optimize funnel performance.Promised to be shared with the audience via the show notes.ABO and Advantage Shopping PlusStrategies discussed for testing and scaling ad campaigns.Advantage Shopping Plus: A simplified Meta campaign type with exclusions and cost caps.Analytics ToolsTriple Whale: Used to track key ad metrics like percentage of new visits and audience breakdowns.Northbeam: Another analytics tool for tracking ad performance and audience behavior.Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.2️⃣ Address Validator↳ Reduce Failed Deliveries & Boost Customer Satisfaction with Address ValidatorAddress Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers.With Address Validator, you can:Prevent delivery errors and save on reshipping costs.Enhance customer trust with faster, hassle-free deliveries.Automate address validation, freeing up time for your team to focus on growth.To learn more, visit AddressValidator.com.Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now.

In this episode, I share seven reasons why your Facebook & Instagram video ads might be failing and some actionable tips on what to do instead. Website: https://philgrahamdigital.com

Want to stop the scroll and engage your audience with video ads? Curious about the key elements that make a video ad irresistible? To explore how to create persuasive video ads that convert, I interview Kevin Anson.Guest: Kevin Anson | Show Notes: socialmediaexaminer.com/642Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.