Podcasts about video ads

In der heutigen Ausgabe haben wir wieder ein Retail Media Spezial und Max spricht mit keinem geringeren als Martin Koch von Criteo.Aufmerksamen wieCommerce? Hörer:innen dürfte Criteo ein Begriff sein, da wir gerade im Kontext von Retail Media häufiger über die aus Frankreich stammende Advertising Company sprechen. Für diejenigen, denen Criteo noch kein Begriff ist kurz vorab: Wenn Ihr auf Douglas in Deutschland oder Currys in UK oder Bestbuy in USA oder Swiggy in Indien ein Produkt sucht, und dann eine retail media ad angezeigt bekommt, dann ist das Criteo. Und noch vieles mehr. Was genau? Das erfahrt Ihr nun im Podcast. Viel Spaß mit der aktuellen Folge!Timestamps(00:00) Intro(00:55) Vorstellung Martin & Criteo(02:33) Entwicklung von Criteo(03:55) Anteil Retail Media am Gesamtgeschäft(05:13) Retail Media vs. Commerce Media(08:00) Überblick Retail Media & Commerce Media Lösungen(10:37) On-Site Media: Wie funktionieren Video Ads?(13:25) Wer steuert die Ads aus?(17:02) Wer nutzt die Criteo Konsole?(18:23) Die Rolle von Agenturen(20:04) Welche Agenturen arbeiten mit Criteo?(21:11) Criteo's Microsoft Partnerschaft(23:14) Commerce Media(24:47) Was sind Criteo's USPs?(27:30) Wie entwickelt sich das Off-Site Media Geschäft?(29:44) Wie geht man mit der Cookieless Future um?(32:30) Inwiefern ist Criteo AI-powered?(34:53) Self-Service vs. Outgesourced(37:23) Bedeutung von In-Store Retail Media(41:32) Wie wird sich der Retail Media Markt in den nächsten 5 Jahren verändern?(44:05) Welche Risiken gefährden das Retail Media Marktwachstum(45:32) An welchen Trendthemen wird gearbeitet?Über unseren Gast Martin Koch> Martin Koch auf LinkedIn> Criteo WebsiteMax & Kristina auf LinkedIn>⁠⁠⁠⁠ ⁠Max Rottenaicher⁠⁠⁠⁠⁠>⁠⁠⁠⁠ ⁠Kristina Mertens⁠⁠⁠⁠⁠CreditsLogo Design: Naim SolisIntro & Jingles: Kurt WoischytzkyFotos: Stefan GrauIntro-Video: Tim Solle

Peter Czepiga is the founder of Flighted, an agency that helps DTC brands profitably scale their advertising on platforms like Meta, TikTok, and Google. He also runs his own brand, Ando. Flighted has worked with some of the most popular DTC brands spending between $50-300k per month on ads.In this episode of DTC Pod, Peter shares his strategies for launching and scaling profitable ad campaigns on Meta for DTC brands. He covers how much to spend to prove out product-market fit, what types of creative work best, his approach to audience targeting, and how AI is impacting ad creative production. Peter also explains how DTC ad tactics can be applied to other business models like SaaS.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Proving Product-Market Fit2. Setting up Ad Accounts for New Brands3. Budget and Assets Needed to Test Ad Creative4. Creative Strategies for Successful Ads5. AI in Ad Creative Generation6. Applying DTC Ad Tactics to Other Business Models7. Flighted's Agency Model and Client EngagementsTimestamps00:00 Peter's background in ecommerce and growth 04:08 What is takes to prove product-market fit with ads 09:57 Scaling ad budget after initial traction 13:32 What is Meta Advantage+ campaigns and when to use it16:10 How to manage ad frequency and exclusions19:31 Creative mix: formats, messaging, placements24:36 Messaging frameworks that resonate in ads27:43 Tips for sourcing and creating ad creative 32:31 AI-generated ad creative: potential and limitations 38:28 Applying D2C ad tactics to SaaS and other businesses 43:23 How Flighted works with clients 45:32 Wrap up; how to connect with PeterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokPeter Czepiga - Founder of FlightedBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Mastering Video Ad Marketing for Real Estate Listing Generation: Bootcamp Insights and Strategies(Go here to check out the video replay: https://youtu.be/pOaokbmIfv0)In this detailed session, we delve into video ad marketing strategies for realtors who want to take more listings with YouTube. We'll cover the importance of keyword research, targeting your geographic market, and evaluating potential commission opportunities. Understand how to strategically decide if this approach suits your business and learn how to use AI tools for creating compelling video and text content. Features include a walk-through of Google Ads' keyword planner, tips on audience reach, and a breakdown of profitability using custom formulas and spreadsheets. We'll also discuss best practices for targeting specific locations, the importance of retargeting, and setting up effective ad campaigns. Whether you are a seasoned real estate agent or new to video ad marketing, this bootcamp offers actionable insights to enhance your strategy and drive results.Links & info mentioned:https://docs.google.com/document/d/1mgdM6cSa7scRPs4lbnFxEf1B242XzGgJKl36X7oUjw8/edit?usp=sharing (outline for this session)https://docs.google.com/document/d/1Jr768uMhd5I_C6rd-sOca2AjoAnd6AQKNRCduadVxrc/edit?usp=sharing (details about the bootcamp)https://docs.google.com/document/d/1-8rS3RGuoF2lLA7Dae6qzw_yiBPsYahW1R4R5Nx1AQI/edit?usp=sharing (VAB sales letter & enrollment details)

1. Introduction (00:00 – 00:00:22)Guy welcomes listeners back to the podcast, “Death to the Corporate Video.”A quick note on Chicago's unpredictable spring weather, jumping from 70° to snow in a week.2. The “like” challenge (00:00:23 – 00:00:50)Guy shares his personal goal to reduce the filler word “like” in his speech.Emphasizes taking a brief pause instead of using verbal crutches.3. Why invest in creative B2B video ads? (00:00:51 – 00:02:23)The main topic of this episode: exploring the value of creative vs. uncreative ads.Acknowledges the inherent risk in creativity and why many brands shy away from it.4. Risk vs. reward: the carnival mallet analogy (00:02:24 – 00:06:30)Introduces a scale from 0 to 10 to assess advertising outcomes.Uncreative Ads: Low floor (potentially ineffective) and a low ceiling (moderately effective).Creative Ads: Same low floor (could flop), but a much higher ceiling (could be a big win).Explanation of how the downside risk is the same, but the upside is vastly greater with creativity.5. Distilling the key takeaway (00:06:31 – 00:07:44)Highlights that being in the “98%” who play it safe means missing out on maximum impact.Encourages advertisers to be in the “2%” that leverage creative risk for greater reward.

President Trump fired the FTC's two Democrat commissioners, Roku is testing auto-play video ads before loading the home screen, and BYD unveiled new tech for twice as fast EV charging. It's Wednesday, March 19th and this is Engadget News. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're catching up with Ross Walker, Director of Retail Media, to discuss his recent workshop at the Commerce Media Brand Summit in Atlanta. Ross led an in-depth session on all things bottom-of-the-funnel—what's evolving, why it matters, and how brands can maximize this critical stage. Tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Ross discuss: Defining the Bottom of the Funnel (BOF) BOF focuses on conversion—turning interest into purchases or fostering brand loyalty. Includes retargeting customers who have engaged with your product or brand. Targets high-intent audiences like past visitors, brand searchers, and prior buyers. Shift in Budget Allocation Brands are moving budgets away from branded search and loyalty-based retargeting. More investment is going toward non-branded bottom-of-funnel keywords and audiences. Capturing new customers efficiently is now a bigger priority over maximizing ROAS. 4 Tactics for BOF Success Day Parting: Optimizing spend by adjusting bids based on high-conversion hours and days. Late-day bidding can be effective when competitors run out of budget. Paid & Organic Interdependency: Product listings must align with high-intent keywords to maximize visibility. Strong keyword optimization remains essential for organic rankings and paid efficiency Video Ads for BOF: Vertical video performs better for high-intent searchers. Feature-driven videos convert better than broad brand storytelling at BOF. AI & Automation in Bidding: AI is effective for optimizing bulk campaigns but still requires human oversight. Best use: Let AI handle 80% of the catalog while manually fine-tuning the top performers.

Facebook veya Instagram reklamları veriyorsanız, CPA'nızın (Edinme Başına Maliyet) ne kadar olduğunu hiç kontrol ettiniz mi? Eğer etmediyseniz, bu yazı tam size göre! Bugün sizlere Facebook reklamlarında CPA'yı nasıl %50 oranında düşürebileceğinizi anlatacağım.CPA (Cost Per Acquisition), yani edinme başına maliyet, bir işletmenin her yeni müşteri veya dönüşüm için ödediği tutardır. Bazı işletmeler bunu CAC (Customer Acquisition Cost) olarak da adlandırır ve sadece yeni müşteri edinme maliyetine odaklanır. CPA'yı düşürmek, daha az maliyetle daha fazla müşteri kazanmak anlamına gelir ve dijital reklamcılıkta büyük bir avantaj sağlar.Bu yazıda CPA'yı düşürmenin en etkili 5 yolunu anlatacağım. Uygulamalı olarak denediğimiz bu stratejilerle ortalama %50'ye varan düşüşler elde ettik. İşte detaylar:1. Doğru Hedef Kitleyi Seçerek Gereksiz Harcamaları AzaltınReklamınızın yanlış kişilere gösterilmesi, gereksiz harcamalara ve düşük dönüşüm oranlarına neden olur. Bunu önlemek için hedef kitlenizi doğru şekilde belirlemeniz gerekir: Geniş kitleler yerine Lookalike (Benzer) Audiences kullanın. Sitenizi ziyaret eden, ürün görüntüleyen veya satın alma gerçekleştiren kişilere dayalı benzer kitleler oluşturun. Remarketing (Yeniden Pazarlama) stratejileri kullanın. Özellikle sepete ekleyip satın almayan kullanıcılara yönelik reklamlarla dönüşüm oranlarını artırabilirsiniz. Advantage+ Audiences özelliğinden yararlanın. Facebook'un akıllı hedefleme sistemini kullanarak daha düşük maliyetle daha iyi dönüşümler elde edebilirsiniz.2. Reklam Yaratıcılığını (Creative) Test Etmeden Harcama YapmayınReklamlarınızın görselleri ve videoları, CPA'nızı doğrudan etkileyen en önemli faktörlerden biridir. İşte yaratıcılarınızı test ederken dikkat etmeniz gerekenler: En az 3-5 farklı reklam kreatifi (görsel veya video) test edin. Tek bir görsele veya videoya bağımlı kalmayın. En iyi performans gösteren kreatifleri belirleyin ve bütçeyi onlara yönlendirin. Carousel Ads, Video Ads ve Story Ads gibi formatları kullanın. Farklı formatlarla kullanıcı deneyimini geliştirin. Reklam yerleşimlerini geniş tutun. Facebook'un otomatik yerleşim ayarlarını (Advantage+ Placements) kullanarak reklamlarınızın daha geniş kitlelere ulaşmasını sağlayabilirsiniz.3. Düşük Bütçeyle Maksimum Sonuç Almak İçin Kampanya OptimizasyonuDaha az bütçeyle daha fazla dönüşüm almak için doğru kampanya yapılandırması yapmalısınız: CBO (Campaign Budget Optimization) kullanın. Kampanya bütçenizi, reklam gruplarınızın performansına göre Facebook'un otomatik olarak yönetmesine izin verin. Günlük bütçe mi yoksa ömür boyu bütçe mi kullanacağınıza karar verin. Kısa vadeli testlerde günlük bütçe, uzun vadeli kampanyalarda ise ömür boyu bütçe daha iyi çalışabilir. Yüksek CPA'li kampanyaları optimize edin veya yeni bir kampanya oluşturun. Bazen kötü performans gösteren kampanyaları optimize etmek yerine sıfırdan yeni bir kampanya açmak daha iyi sonuç verir.4. Reklam Metinleri ve Görsellerde Satın Almaya Teşvik Eden Taktikler KullanınDaha etkili reklam metinleri ve görsellerle CPA'nızı düşürebilirsiniz: Aciliyet ve sınırlı stok stratejileri kullanın. “Sadece bugün için geçerli!”, “Son 10 ürün kaldı!” gibi ifadelerle kullanıcıları harekete geçirin. Güçlü bir CTA (Call To Action) belirleyin. “Hemen Satın Al”, “Fırsatı Kaçırma” gibi dönüşüm oranını artıran ifadeler kullanın. Metin ve görsellerde kullanıcıyı yönlendirin. CTA'ları sadece butonlarda değil, doğrudan görsellerin ve videoların üzerinde de kullanın.5. Facebook Pixel ve Event Tracking'i Optimize EdinFacebook Pixel, reklamlarınızın başarısını ölçmek için kritik bir araçtır. Ancak yanlış yapılandırıldığında CPA'nızın gereksiz yere yükselmesine neden olabilir. İşte dikkat etmeniz gerekenler: Facebook Pixel'in doğru çalıştığını kontrol edin.  Event Prioritization ayarlarını doğru yapın.  Pixel verilerini kullanarak yapay zeka destekli optimizasyon yapın.  Daha fazla içerik için beni Instagram'da takip etmeyi unutmayın @frktprk .

In this episode of Experts Unleashed, I sit down with Mike Heiser, an expert who's managed over $100 million in ad spend. We dive deep into advanced advertising strategies, covering everything from optimizing Facebook and Meta ads to scaling campaigns beyond $5,000 per month. Mike shares powerful insights on creative testing, why video outperforms static images, and how to leverage AI features for better results. We also talk about the importance of geo-targeting and effective testing methods for different stages of ad spend. If you're looking to scale your ads profitably, you won't want to miss this episode!  

Billionenfach wird auf Google pro Jahr gesucht

Send us a textMaking your first sale on TikTok Shop doesn't have to be complicated! In this episode, Jordan West walks you through 10 actionable steps to land that first sale quickly. From picking the right product to leveraging TikTok's powerful affiliate and live-selling features, this episode is packed with proven strategies to help you succeed. Learn why choosing the right product matters, how to optimize your listing for visibility, and why collaborating with micro-influencers can be a game-changer.Plus, a sneak peek to his TikTok Shop Elite Mastermind community, where members get access to AI-powered product recommendations and a supportive network of sellers.Key Takeaways: Pick a trending, impulse-buy product to increase chances of success. Optimize your listing with high-quality visuals and keyword-rich descriptions.  Leverage TikTok's affiliate program to collaborate with proven creators. Go live for real-time engagement and instant sales. Run Spark ads on best-performing posts to reach a wider audience. Engage with comments using video replies to boost trust and visibility. Use limited-time discounts strategically to create urgency. Get your first 1,000 sales and 100 reviews before scaling up. Stay consistent and test multiple videos to find what works best.Links:TikTok Shop Elite Mastermind: Join hereSocial Commerce Club: Learn moreFollow Jordan on Twitter: @JordanWestSubscribe on YouTube: Jordan WestGrowth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodca

We explore the latest LinkedIn updates with Jerry Potter featuring AJ Wilcox on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to know why some video ads make people stop scrolling while others get ignored? So did I, so I recently sat down with video marketing expert Kevin Anson, who's been crafting high-converting video ads for over 20 years. He shared his proven "12 ingredients" framework that turns casual viewers into engaged customers. Whether you're just getting started with video ads or looking to boost your conversion rates, Kevin's practical insights will help you create videos that actually drive results. https://www.theagentsofchange.com/570 Provide podcast feedback at https://www.theagentsofchange.com/survey by the end of February 2025 to be entered in our $100 giveaway at your favorite restaurant or store. It will only take a couple of minutes of your time, and it will help me create a better show for you. Thanks!

In this episode of The Millionaire Real Estate Agent podcast, we're honored to sit down with Adam Hammodat, a solo agent from California who consistently generates over $40 million in sales annually. Adam's journey is nothing short of extraordinary. Born and raised in Baghdad, Iraq, Adam survived war, upheaval, and displacement before forging a thriving life and business in the United States.Adam shares how his roots shaped his resilience, drive, and ability to connect with people. He also takes us behind the scenes of his innovative use of social media—particularly Facebook—to create highly effective, niche-specific ads. With a focus on connecting with Arabic-speaking clients, Adam cracked the code to build trust, solve problems, and convert online leads into loyal clients.Resources:Order the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.Advertising Inquiries: https://redcircle.com/brands

In this episode of How to Grow Your eCommerce Business, Trevor sits down with John Gargiulo from Airpost (https://airpost.ai/) to explore how AI is helping eCommerce brands create high-converting ads with ease!Topics we cover:What is the process of creating a video using Airpost?What makes a good video?How does AI help?What are the best platforms to publish video ads?Who do video ads work best for?What are your video creation best practice tips?What kind of performance are you seeing from the videos?What is the future of video ads?What has inspired you recently?How to Grow Your eCommerce Business is a podcast from the multi-channel eCommerce agency Vendlab (www.vendlab.com)

Emily McGregor, the creative force behind PenguinCat Creative, joins me to talk about the art of making marketing actually fun. Drawing from her two decades of crafting hilarious, high-converting campaigns for major brands and influencers, Emily shares her secrets for creating video content that doesn't just engage – it sells. Whether you're a small business owner or marketing pro, you'll learn practical ways to inject authentic humor into your marketing and finally break free from boring corporate content. Today we discussed: [00:09] Introducing Emily McGregor [01:12] What is Comedic Content? [02:32] Comedy Great for Customer Connections [03:44] Is There a Formula to Funny? [04:27] Comedy Communicates You Understand [05:47] How Low Budget Ads Can Compete [08:49] Developing a Brand Voice with Humor [09:57] Which Industries Can Use Comedy? [10:59] The Comedy Writing Process [13:49] When Jokes Fall Flat [14:25] Understanding Your Ideal Client [15:47] What is the Place of Video in Marketing Channels? More About Jacqueline Lieberman Emily McGregor's website - https://www.penguincatcreative.com Connect with Emily McGregor on LinkedIn: https://www.linkedin.com/in/emilyamcgregor/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

FireAidLA Concert; ADS on Prime Video?; Apple settles watch lawsuit; iOS 18.3 includes 7GB of AI; Most invasive apps and privacy; Chipotle Free Food during Super Bowl; 25 Years of the SIMs; Tops in streaming

Unleash the Power of Google AI Studio: Transform Your Marketing Strategy in 2024Attention business leaders: Are you ready to level up your marketing with cutting-edge AI? Join us for an exclusive live webinar with Jimmy Slagle, AI-powered marketing consultant and founder of generAI, as he takes us on a hands-on deep dive into Google AI Studio.What you'll learn:- Why this tool is a must-have for business leaders in 2024.- How to use Google AI Studio for video content insights like never before.- Practical steps to implement it seamlessly into your marketing workflow.Jimmy has done it all—from running a TikTok agency to founding an AI startup and helping brands unlock the power of AI tools. He's here to show you practical applications of Google AI Studio and how to use it to transform your marketing strategy.Link to Jimmy's Video Ad prompts: https://gener-ai.notion.site/Eva-Prompt-Database-16632402789480b984e0e1f736cf3907?pvs=4 Join our course, AI Business Transformation Course on February 17 at 12-2pm for 4weeks and get $100 off using LeveragingAI100 - https://multiplai.ai/ai-course/ About Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/ YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/ Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Free AI Consultation: https://multiplai.ai/book-a-call/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/events If you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

Ich durfte als Interviewgast bei Sandra Staub sein und hier findest du das Interview. Thema: Werbeanzeigen, Sichtbarkeit und der Mut du selbst zu sein. Tief. Spannend. Absolut sehens- und hörenswert. Du kannst Sandra hier folgen: www.youtube.com/@SandraStaub instagram.com/sandrastaub_de howtosocialwerbung.de

Ready to try and level up your Facebook video ads in 2025? In this episode, I'm sharing my ultimate guide for Facebook and Instagram video Ads. This is the perfect time to leverage video in your advertising, don't miss out! Website: https://philgrahamdigital.com

Send us a textStay informed about Amazon PPC in 2025. Learn how AI tools, video ads, and DSP can impact your campaigns and help improve your brand's visibility.The 2025 Amazon PPC guide is free to download now: https://bit.ly/3DLhywdWatch these videos next:Who are account managers and what do they do? https://www.youtube.com/watch?v=GPqxshnCyo4&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmwNEW Amazon product title changes https://www.youtube.com/watch?v=DQ_2IDUpzEg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2------------------------------------------------Let's discuss your needs and provide a personalized quote http://bit.ly/3OsA7YlFind solutions with a one-on-one coaching session http://bit.ly/3ZAVEohGet the help you need to improve your main image http://bit.ly/3Vb6b6QTimestamps:00:00 - Big Changes to Amazon Ads in 2025  00:14 - What You Need to Know About Amazon Advertising This Year  01:15 - AI Advertising: Advantages and Limitations  02:48 - Best Metrics to Track with AI Advertising  04:12 - Why Manual Optimization Still Outperforms AI Tools  05:02 - Video Ads on Amazon: A Powerful Strategy  06:34 - User-Generated Content: Connecting with Audiences  07:25 - Investing in High-Budget DSP Video Campaigns  08:38 - Compliance and Regulatory Changes in 2025  09:55 - The Future of Consumer Demographic Targeting on Amazon  11:30 - Key Advertising Areas to Focus on for Better Results  12:45 - Wrapping Up: Strengthening Brand Presence with Ads  ------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Don't Miss this Step with Video Ads

In this episode of the 2X eCommerce podcast, host Kunle Campbell interviews Marin Istvanic, a partner at Inspire Brand Group, on effective strategies for scaling meta ads. Marin shares his insights on structuring, testing, and scaling ad campaigns, emphasizing the importance of product-market fit and optimal offers. He outlines best practices for sandbox testing using Adset Budget Optimization (ABO) and leveraging Advantage Shopping Plus for scaling. Marin also discusses the significance of creative quality over quantity, the use of cost caps for budget management, and how to maximize ad performance through meticulous testing and data analysis. The conversation covers Marin's journey from a freelance media buyer to an agency partner, his approach to managing client budgets, and his take on the creative vs. technical aspects of media buying. The episode concludes with practical tips for Q4 advertising and maximizing ROI during high-traffic periods like Black Friday and Cyber Monday.(00:00) - Scaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin Ištvanić (01:22) - Podcast Introduction and Guest Welcome (03:05) - Marin Istvanic's Journey into Media Buying (12:00) - The Role of Creatives in Media Buying (13:47) - Effective Offer Strategies for Better Conversion (18:10) - Agency Operations and Client Management (21:45) - Testing and Scaling Ad Campaigns (27:57) - The Power of Data in Digital Marketing (28:42) - Ad Copy Strategies and Testing (29:55) - Static Images vs. Video Ads (31:53) - Creative Diversification and Client Guidance (33:14) - Optimizing Ad Performance Metrics (35:12) - Scaling and Budget Management (42:40) - Resurrecting and Adjusting Campaigns (47:18) - Preparing for Q4 and Black Friday (50:30) - Final Thoughts and Where to Find More Tips Resources Mentioned in the EpisodeInspire Brand GroupMarin Ištvanić's agency, specializing in Meta ad campaigns for eCommerce brands.Website: Inspire Digital GroupFunnel CalculatorA custom-built Google Sheets tool Marin uses to analyze drop-off points in the customer journey and optimize funnel performance.Promised to be shared with the audience via the show notes.ABO and Advantage Shopping PlusStrategies discussed for testing and scaling ad campaigns.Advantage Shopping Plus: A simplified Meta campaign type with exclusions and cost caps.Analytics ToolsTriple Whale: Used to track key ad metrics like percentage of new visits and audience breakdowns.Northbeam: Another analytics tool for tracking ad performance and audience behavior.Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.2️⃣ Address Validator↳ Reduce Failed Deliveries & Boost Customer Satisfaction with Address ValidatorAddress Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers.With Address Validator, you can:Prevent delivery errors and save on reshipping costs.Enhance customer trust with faster, hassle-free deliveries.Automate address validation, freeing up time for your team to focus on growth.To learn more, visit AddressValidator.com.Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now.

In this episode, I share seven reasons why your Facebook & Instagram video ads might be failing and some actionable tips on what to do instead. Website: https://philgrahamdigital.com

Want to stop the scroll and engage your audience with video ads? Curious about the key elements that make a video ad irresistible? To explore how to create persuasive video ads that convert, I interview Kevin Anson.Guest: Kevin Anson | Show Notes: socialmediaexaminer.com/642Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is Spotify's push for video ads changing things for advertisers? Ad spending on audio ads was up 11 percent and video ads slightly outperformed that at 12%. What does this mean for podcasters? Listen and find out because we're back with more podcasting news! We take an up-close look at the State of Business Podcasting 2024, which offers insights into the top 100 business podcasts, including release trends, branding, and monetization strategies. Additionally, we cover the new FTC rules on fake reviews and endorsements that have been recently signed into law. Episode Highlights: [7:40] Upcoming Events and News Bites [12:41] Podcasting Stats and Trends [14:25] Discussion on Podcast Editing Tools [28:19] Integration News and Business Podcasting Insights [42:06] Show Structure and Monetization Strategies [44:53] Independent Podcasting and Network Trends [50:26] Enhancing SEO with Show Notes and Engaging the Community Links & Resources:  The Podcasting Morning Chat:  www.podpage.com/pmc Join The Empowered Podcasting Facebook Group: www.facebook.com/groups/empoweredpodcasting⁠ PodNews: www.PodNews.net Podfest's Pod Lab Virtual Event:  https://bit.ly/3NZeGOw Podcasting For Business Report:   https://bit.ly/3YHgTmq Minvo:  https://studio.momento.fm/?via=1021c8 Riverside:  https://www.riverside.fm/?via=0676da FTC's New Rules:  https://bit.ly/3NXuW2h Spotify's Video Ad Growth:  podnews.net/press-release/spotify-ad-growth Riverside's New Background Music Feature:  https://www.riverside.fm/?via=0676da Embed Your Episodes In Your Emails: https://bit.ly/3UGNeZj Remember to rate, follow, share, and review our podcast. Your support helps us grow  and continue to bring valuable content to our community. Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you! --- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.com Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here:  https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b

We explore the latest LinkedIn updates with Jerry Potter on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Michael sits down with Shane White  of Nobul Partners to reveal the untold secrets behind AI video ads and why top Amazon sellers are keeping them under wraps. Together, they dig into how AI is transforming video ad creation, boosting click-through rates, and why creative optimization is the next big thing in Amazon advertising. Shane shares how his team has been experimenting with AI video for nearly a year, delivering 5x higher conversion rates for their clients.  From using 3D renders to customizing video for specific keywords, this episode gives you a real inside look at how AI is making video ads faster, cheaper, and more effective. ‘We're creating ads that finally hit the mark without the crazy price tag,' Shane says, as they walk through practical examples and tips you can start using today. We'll see you in The PPC Den!

Here's what you need to know for this week in the business of podcasting: audio is popular in Germany, Spotify video ads get verified, and Amazon launches generated ads.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: audio is popular in Germany, Spotify video ads get verified, and Amazon launches generated ads.Find links to every article mentioned and the full write-up here on Sounds Profitable.

In this episode, we discuss the significance of video ads on Amazon, emphasizing their ability to enhance engagement and improve returns on ad spend.We also explore various strategies for creating effective video content, the importance of split testing, and the latest trends in video advertising.The conversation highlights best practices for maximizing CTR and the necessity of data-driven decision-making in video marketing.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

Julian Timings from Autron.ai discusses if old Amazon PPC strategies still work in 2024, how video advertising is still profitable, and whether off-Amazon advertising is still worth it. He shares some of the trends that he's seeing in Autron about optimizing campaigns, the average TACOs, and how Autron works to provide PPC management to those without budget, time or expertise. The Big Takeaways of Today's Episode Amazon ad costs have been increasing significantly. Video advertising can be a great ROI for sellers, especially if the creative aspect is locked down. Off-Amazon advertising isn't very profitable - the general trend is that after some time, it isn't worth it. TACoS between 10-15% is more of an exception than a rule. PPC influences organic rankings somewhat because Amazon rewards sales velocity. Episode Timestamps 00:00 - Introduction to E-commerce and PPC Strategies 01:58 - Julian's Background and How He Transitioned to Amazon 03:21 - Emerging Trends in Amazon PPC 04:41 - The Importance of Video Advertising 06:58 - Off-Amazon Advertising Insights 09:47 - Identifying New Sales Opportunities for Growth 11:30 - Optimizing Campaign Goals with Autron 13:29 - Campaign Structure and Management Strategies 16:48 - Long-Tail Keywords and Campaign Optimization 18:33 - Targeting Strategies and Keyword Management 19:54 - Understanding TACOS and Profitability 21:47 - The Influence of Advertising on Organic Rankings 23:10 - Autron's Unique Approach to PPC Management 25:58 - Future of AI in Advertising 27:48 - Pricing Model and Customer Alignment 29:11 - Ideal Customer Profile for Autron As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.  Thanks for listening!

Welcome to Omni Talk's Retail Daily Minute, sponsored by Scratch Event DJs, Ownit AI, and Mirakl. In today's Retail Daily Minute:Amazon debuts a new AI-driven tool that transforms product images into video ads, making it easier for small and mid-sized retailers to create engaging marketing materials quickly and effectively.Walmart is starting its holiday season promotions earlier than last year, offering a full Thanksgiving meal for less than $7 per person, highlighting its focus on affordability during a time of economic uncertainty.Darden Restaurants partners with Uber Direct to pilot a new delivery service for Olive Garden, aiming to improve customer experience and enhance delivery options across its U.S. locations.Stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

Sam Lee is the Vice President of Amazon DSP at Trivium, a full-service Amazon agency. With a background spanning Google Ads, Facebook Ads, and Amazon PPC, Sam has developed deep expertise in Amazon DSP and has successfully managed advertising for over 200 brands.In this episode of DTC Pod, Sam provides a comprehensive overview of Amazon DSP, its functionality, and its potential for driving brand growth. He shares practical insights on topics such as when brands should consider investing in DSP, what budget and review thresholds are recommended, and how to develop effective DSP strategies tailored to specific brand goals. Sam also emphasizes the importance of product differentiation, page optimization, and integrating Amazon DSP into a cohesive multi-channel marketing approach to drive overall sales growth.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Amazon DSP Overview2. Budgeting for Amazon DSP3. Amazon DSP Strategy4. Tips for Amazon Success5. Amazon Product Differentiation6. Amazon Trends and OutlookTimestamps00:00 Sam Lee's background in Amazon DSP03:38 What is Amazon DSP05:24 Where Amazon DSP ads show up06:24 Getting started with Amazon DSP advertising08:17 Product-based Amazon DSP strategies09:21 How Amazon DSP ads boost conversion rates11:24 Leveraging Amazon's first-party data through DSP15:28 Creatives for Amazon DSP ads17:04 Amazon DSP as part of the overall marketing strategy20:19 Creating an Amazon strategy for a brand22:11 Characteristics of brands that do well on Amazon24:22 Amazon product trends in 202426:13 Amazon's future, importance of holistic marketingShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Sam Lee - Vice-President of Amazon DSP at TriviumBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

MADONNA REMIXERS UNITED PRESENTS: "QUEEN MOTHA" The highly anticipated NEW remix album featuring a diverse lineup of talented remixers. Experience a symphony of passion and raw talent. It's a fresh take on Madonna's timeless hits, exclusively for Madonna Remixers United. Expect plenty of remix videos to come… • Release date: September 13, 2024 • Executive Produced by Mary Hazel Clarke & Roman Nurmemägi. • Art & Design by Nurmemägi Designs. • Portraits used and incorporated into album artwork by Ricardo Gomes.   This ad contains two new remix previews from "Queen Motha": "Music"  Written by: Madonna/Mirwais Ahmadzaï Produced by: Madonna/Mirwais Ahmadzaï Remixed by: Francesco Ferraro and Jame Starck  "Ray Of Light" Written by: Madonna/William Orbit/Clive Maldoon/ Dave Curtiss/ Christine Leach Produced by: Madonna/William Orbit Remixed by: Djane Ali Podcast video ad additional editing and ADR by Kerry John Poynter. Download All Audio Here: https://www.madonnaremixersunited.com/queen-motha   Promotion:   Facebook https://www.facebook.com/NurmemagiDesign https://www.facebook.com/groups/345856739192208   Soundcloud https://soundcloud.com/madonnaremixersunited   Instagram: https:/instagram.com/official.madonnaremixersunited   YouTube https://www.youtube.com/c/MadonnaRemixersUnited/ https://www.youtube.com/c/NurmemagiDesigns/    WWW.MADONNAREMIXERSUNITED.COM The Internet's #1 Source for Underground, Unofficial Madonna Remixes and Remix Videos!

The first of a two-part episode, Alex Curtis is back on the Advisers Assemble podcast to focus on three out of six different types of Google Ads campaigns. He shares what Google says about them, how they work and his experience using them.Part 1 breakdown:1. Performance Max Campaigns2. Google Display Campaigns3. Video  CampaignsBrought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

In this Swift Chat conversation, Jonny Swift speaks with Alex Khassa, founder of Clients Blackbox, a marketing partner to some of the fastest-growing financial advisory and retirement planning firms in the USA, about transforming financial advisor marketing through precision-engineered video ads. Khassa explains his approach to helping advisors capture more clients by creating highly targeted, short video ads on Facebook and Instagram that replace the traditional, slower webinar funnels. By focusing on the "speed to lead" principle, his strategy significantly reduces lead loss, offering clients immediate access to educational content and fast-tracked appointments. This method enables rapid scaling, delivering a superior return on investment. He shares success stories of advisors who have grown their businesses through his system, including one client who closed a $13 million virtual deal. Khassa also highlights a new partner program for smaller advisors that allows them to leverage the systems of larger, successful advisors without creating their own video content or virtual sales process. Learn more about Alex Khassa and Clients Blackbox at www.ClientsBlackbox.com   

On today's MadTech Daily: Google Terminates Video Ad Programme; Study Finds High Level of Acceptance for Web Browser Cookies; Google Under More EU Scrutiny 

In episode #36 of the Marketing Matters™ podcast, you'll walk away with 10+ things you absolutely must consider before you record another video, ESPECIALLY if that video will be used as an ad. Consider this your video ad checklist for small business owners!   Connect with Ashley Brock: Instagram: @ads.with.ashley YouTube: @ads.with.ashley Save Your Spot at the Marketing Matters™ Summit HERE   Also mentioned in the episode: Rode Podcast Mic Clients: Cassie, Jamie, Julia

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're diving deep into the world of Amazon advertising with Clifford and Rob from Pilothouse. As Amazon continues to be a pivotal platform for DTC brands, understanding the nuances of ad spend can make or break your strategy. In this episode, we uncover the secrets behind effective Amazon advertising, the role of Prime Video ads, and the strategic balance between defending your brand and targeting competitors. Key Insights: Amazon's Earnings and Growth: Despite recent market fluctuations, Amazon continues to show significant growth, particularly in its advertising sector. Sponsored Ads Cannibalization: Discover how analyzing the incremental impact of ad spend on high-ranking terms versus competitor terms can optimize your budget. Prime Video Ads: Learn about the powerful impact of non-skippable Prime Video ads and how they can drive both awareness and direct sales. Why You Should Listen: Optimize Ad Spend: Learn how to make the most of your advertising budget by understanding incremental impact. Top-of-Funnel Tactics: Explore the benefits of Prime Video ads for broader reach and better attribution. Stay Competitive: Get insights on balancing brand defense and competitor targeting to maintain market position. Timestamps: 0:00 - Introduction and overview of Amazon ads cannibalization 2:00 - Insights from the Amazon earnings call and tech industry trends 4:00 - Analyzing the impact of ad spend on high-ranking search terms 6:30 - The effectiveness of Prime Video ads and targeting strategies 8:45 - Discussion on brand defense and competitor targeting 10:50 - Shifting ad spend to top-of-funnel efforts and streaming TV 12:30 - Preparing for Black Friday and Cyber Monday on Amazon 14:00 - Closing thoughts and upcoming podcast previews Hashtags: #AmazonAds #DTCPodcast #Pilothouse #EcommerceMarketing #AmazonEarnings #PrimeVideoAds #BlackFriday #CyberMonday #DigitalMarketing #AdCannibalization #AmazonStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

#049 - Welcome to another episode of Better Advertising with BTR Media! We're thrilled to have Rob Wiltsey, CEO of VideoFresh, and Emery Robbins, Senior Account Director at BTR Media, joining us today. Together, we will uncover the power of video advertising on Amazon. Rob dives into the evolution of video ads, the significance of customizing content for specific placements, and tips for maximizing video performance. Emery shares her insights on setting up strategic campaigns and the growing importance of video in brand building. Whether you're just starting out with Amazon video advertising or looking to refine your strategies, this episode is for you! In this episode, we cover ⬇️ The latest trends in Amazon video advertising.How to create video content that grabs attention and drives more clicks.The importance of tailoring videos for different placements like Sponsored Brands and Product Detail Pages.Practical tips for using UGC and short-form video content.Future predictions for video in e-commerce.Resources ⬇️ ➡️ Learn more about VideoFresh➡️ Get weekly insights from BTR Media➡️ Connect with Rob➡️ Connect with Justin➡️ Connect with EmerySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode, Tom Camp of www.funnyadsandfunnels.com joins us to talk about the secret of making funny engaging, and converting video ads. The post 356: How to Create Funny Video Ads That Don't Suck (and Get More Traffic to Your Funnel) first appeared on Persuasion by the Pint.

In this episode, Guy breaks down what he believes is the single most critical step in producing an effective B2B video ad campaign. He reveals it's not the initial concept, scriptwriting, storyboards, production, or editing - but rather successfully getting buy-in on the script draft itself.Guy likens this script review phase to the "max q" moment during a rocket launch - the point of maximum dynamic pressure where if not handled perfectly, the entire mission could fail. Similarly, the first script draft is where a video ad concept transitions from abstract idea to concrete reality, making it extremely fragile and vulnerable.Guy provides tips for expertly navigating this make-or-break script approval process, including:Never just send the raw script draft - "prime" it first by recapping the strategy/goalsConsider reading/acting out the script instead of just circulating textIntentionally including some "playground areas" that stakeholders can tweakMaking the case for why this step requires careful handlingHe stresses that once you get through this maximum pressure point of script approval, the remaining production steps become much smoother since everyone is firmly aligned on the creative direction.Link: "Freddy reads script" opening scene from Mad MenLearn more about Guy and Umault at umault.com

On today's podcast episode, we discuss the most substantial question facing TV at the moment, the right way to advertise AI's advantages, how haptics could change how we use the internet, whether advertising can find a home inside of games, which countries drive, cycle and take public transport the most, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:      © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin's award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform's expertise in end-to-end influencer program and campaign management to your brand's advantage and drive impressive results. Head to Awin.com/emarketer for more information.

On today's podcast episode, we discuss whether we can believe an improved economic outlook, why the US ad market is experiencing such a sustained period of growth, and whether it can last. "In Other News," we talk about which of Amazon's three new shoppable video ad formats is most interesting and how many Americans have an ad blocker (and a surprising reason why). Tune in to the discussion with our analyst Yory Wurmser.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:      © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin's award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform's expertise in end-to-end influencer program and campaign management to your brand's advantage and drive impressive results. Head to Awin.com/emarketer for more information.  

*Once again, Lazlo and Slimfast are fighting over the same handyman. Once again, Lazlo is making inappropriate comments about Slim's mom. Once again, Slim is overreacting.  *The greatest year for each rock genre. Many say that 1994 was the greatest year for alternative rock. There's plenty of evidence to prove that 1991 was the best year for grunge. There seems to be more debate about the best year for classic rock.  *Arizona governor signs a bill to repeal 1864 ban on most abortions. *The Florida Trash Bros who thought it would be cute to dump garbage into the ocean are being hunted down by authorities. Video shows boaters dumping trash into the ocean in Boca Raton (youtube.com) *Trump is on the campaign trail, trashing the judge in his hush money trial.  *Lazlo is going to try and make things work with Cher. *Baby Reindeer might be the biggest show on television and the creators are begging people to stop looking up the real-life inspirations for the characters. Video Ad (youtube.com) *Thanks for listening to the podcast. Please leave a review, tell a friend, and join us each weekday on twitch at 2p central. www.twitch.tv/churchoflazlo Have a great day and we'll see you tomorrow.    -Everybody Wang Chung!!!   www.lazlo.church   www.twitch.tv/churchoflazlo   www.reddit.com/r/churchoflazlo 

On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ means for the streaming universe. Tune in to the discussion with our vice president of content Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:      © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.  

Today we have a special edition of the Old Masters Series. I've convened a “board meeting” of six of our favorite Old Masters: David Ogilvy, Vic Schwab, Joe Sugarman, Gene Schwartz, Claude Hopkins and John Caples. If you've read Think and Grow Rich, you know how Napoleon Hill used to have imaginary meetings with dead presidents? Well, this one's like that, but a little different. I've taken actual quotes from these six featured Old Masters and organized the quotes into three categories, to answer the question: How can you improve the quality and response of your video ads on Facebook, youtube and TikTok? You'll be surprised and maybe delighted to find out that these guys had some wisdom they published before there even was an internet that applies 100% today—and we'll show you how. Because some things never change. Download.

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/  Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG  Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/  ---- Today we're answering the question: “What makes a good video ad?” With Amazon increasing the opportunity for videos, both on- and off-platform, getting your video right is more important than ever before. Luke Melrose, creative director and video ad specialist, guides us through the following key points: 1️⃣ Common mistakes with video ads 2️⃣ Matching the video content to the customer's journey and stage of the funnel 3️⃣ Measuring and improving video ad performance ▶️ Connect with Luke: LinkedIn: https://www.linkedin.com/in/lukemelrose/ Luke's YouTube: https://www.youtube.com/channel/UCO-TEIwZ1YdtJq6QpSbjAqQ