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Every real estate agent operates under two different markets: the market and your market. The problem is, most agents are focused on the market and allow their results to be dictated by external factors. The market is interest rates, inventory levels, total homes sold, inflation, and tariffs.Your market is your listings, your pendings, your days on market, your client pipeline, your lead conversions. Here's the good news: You control your market no matter how bad the market is. It's important to stay informed about what's happening out there, but the agents who consistently perform don't let the market determine their success. They focus on creating a market within the market, a market of sellable homes, well-positioned listings, and daily actions that drive results. You don't have to be a victim of the market. You can control your results, by controlling your actions. It doesn't matter how many homes sell in your zip code this month. What matters is how many of your homes sell. And that comes down to three things: your attitude, your approach, and your expectations. How do we stop letting our businesses rise and fall with the market? How do we change our approach to win in any market? In this episode, we talk about how to separate the market from your market, and how to outperform whatever's going on in the market. Things You'll Learn In This Episode The market vs. your market Agents blame the market when things aren't going well, and take credit in a good market. How do we learn to take ownership in any market? You're not the market, you're the messenger Most expired overpriced listings aren't the seller's fault. It's the agent who failed to inform the seller properly. How should we approach expired listings to set the seller up for success? Mindshare + momentum = market share In this market, we have to build market share through consistent communication. Why get discouraged when a lead doesn't convert right away? Text ‘FUTURE' to 843625864 to get our free text message and script document. About Your Hosts Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 30 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC. Abe Safa is a highly experienced real estate expert with over two decades in the industry. He is a key leader at Century 21 The Harrelson Group, where he specializes in helping clients navigate complex real estate transactions with ease. In addition to his role at Century 21, Abe is a sought-after mentor and speaker, sharing his expertise through seminars and coaching programs to help other agents succeed in the competitive real estate market. Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
When it comes to building a solid listing-based business, most agents want to quickly get into expired and canceled listings. Here's the problem: they go after these leads before they've built up the confidence and skills they need. This leads to mediocre results, a loss of confidence, and less income. Instead of taking this approach, we coach our agents on a step-by-step process to build up to expired and canceled listings by starting with other lead types first. The conversational skills needed to convert expired listings can't be built up overnight. The best agents got really good at the foundational skills before they went after the most competitive and challenging leads. If you want to be a successful listing agent, you can't skip this vital step. What lead pillars should we start with in order to gain the skills we need? In part two of our listings webinar, Abe Safa and I talk about how to build up to the highest quality listing leads. Things You'll Learn In This Episode Don't overlook FRBOs There are so many lead pillars that have less competition than expireds. How do we get easy access to these higher quality leads? One lead pillar at a time The closer a lead is to the transaction, the more advanced the skills we need to have. How do we gain the skills we need for higher level leads? The key to being a successful listing business Once we've built the skills to go after expired and canceled listings, how do we get the most out of this lead source? About Your Host Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 20 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC. Want To Level Up Your Production? (and live anywhere in the Carolinas) Check out www.gregharrelsoncareers.com Learn more about Infusionsoft for real estate: http://www.realestatesalessolutions.com/ Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Any real estate agent can become a listing machine in a very short space of time. Even if you're new to the business, if you've been working with buyers your whole career, or you just want to multiply your listing inventory. If you put the right pieces in place, you can build a solid listing-based business that can withstand all market conditions. The challenge is: a lot of what agents are taught to get more listings actually works against that goal. We've coached hundreds of agents on a different strategy, and it works every single time. Why do we have to master the listing presentation before we generate a single lead? Are lead gen companies actually making it harder to build a successful listing-based business? In this episode, Abe Safa joins me for the first of a two-part webinar where we share a step-by-step process for building a strong listing-based business. Things You'll Learn In This Episode Why seasoned agents struggle more than newbies Experienced agents often plateau because they get complacent. How do you refocus on the fundamentals if you've faltered? Master the listing presentation first Most coaches and leaders teach agents to focus on everything but the listing presentation first, why do we coach our agents to start with it? Double down on prospecting Lead companies want you to focus less on generating leads yourself and more on depending on them. How does this put your profits at risk? An unproductive metric Dial attempts don't matter as much as actual conversations, so what metric should guide our prospecting? About Your Host Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 20 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC. Want To Level Up Your Production? (and live anywhere in the Carolinas) Check out www.gregharrelsoncareers.com Learn more about Infusionsoft for real estate: http://www.realestatesalessolutions.com/ Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
If you're in the online lead gen game, you'll notice that it's gotten a lot harder lately. It doesn't matter what platform you're using - deliverability has plummeted, open rates and replies have decreased, and more consumers are sending the dreaded opt-out message. As a result, the conversion ratio from online capture to connection has dropped drastically and the price-per-lead is going to skyrocket. With all our communications getting filtered more heavily, sending one-size-fits-all email blasts just won't cut it. We have to make sure we're sending valuable content. Could automation be killing our lead conversion? How do we escape the opt-out message? In this episode, my friend and business partner, Abe Safa returns to talk about how to deal with the lead conversion challenges we're all facing. Ease off of automation. The first attempt to reach someone can't be automated. -Abe Safa Things You'll Learn In This Episode Ease off the automation Adding automation to our lead gen efforts makes us more efficient, but could that be harming our conversion? Spam texting isn't lead generation For a really long time, we got away with sending one-size-fits-all content blasts instead of authentic, valuable content. How do we get back to quality over quantity? How to stop the STOP messages We're less likely to be on the other end of an opt-out if we're an added contact. How do we ask them to save our number? Guest Bio Abe Safa is a real estate coach, top agent at Century 21 The Harrelson Group and partner in Real Estate Solutions. He grew up in New York and moved to the Myrtle Beach area to attend Coastal Carolina in 1988. Since graduating in 1991, he's lived there and has owned several successful retail stores. Abe started working at age 13, and has been selling or running businesses for over 34 years. He went from being a new licensee, to having over 100 transactions per year. His business background and experience in negotiating and marketing, combined with his unique and precise analytical skills, leaves no doubt that he is a valuable resource. Abe loves to challenge himself and believes that life is all about growing and improving yourself and your community. To learn more, head to https://realestatesalessolutions.com/. About Your Host Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 20 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC. Want To Level Up Your Production? (and live anywhere in the Carolinas) Check out www.gregharrelsoncareers.com Learn more about Infusionsoft for real estate: http://www.realestatesalessolutions.com/ Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Market shifts lead to conversation changes that are essential to prepare for. Unfortunately, many agents often do not know how to respond to or make the most of these changes to maintain their market share. In this episode, sales coach Abe Safa sheds light on how to properly prepare for market changes and use them to your advantage. "The more people you talk to, the more business you are going to do."- Abe Safa Three Things You'll Learn In This Episode How to take advantage of a changing market What steps should we take to get our shares out of a changing market? Is it okay to adapt to market trends, or is it better to stay the same? Preparing for opportunities to gain market share Can market changes be viewed as opportunities? What role does lead generation play in gaining market share? The importance of future-pacing our sellers and buyers? What is future pacing, and why is it important to practice it in this industry?
There's a big difference between a database and a databank - one is just a collection of names, and the other is the most valuable asset we own in our businesses. Every real estate agent should be intentional about their databanks, especially in a tight-inventory, highly-competitive, shifting market, like the one we're in right now. How do we deposit into our databanks so we can extract more gold from it? Why will the agents with databanks thrive when the market shifts? In this episode, we're joined by special guest host, Abe Safa. He shares how to be more deliberate with our databanks, whether we have 50 or 5000 people. "If all you have are names and numbers, that's not a databank, that's just a list." -Abe Safa Three Things You'll Learn In This Episode How to make our conversations easier How do we become such a solid resource for our datanks so that we're top of mind in the confusion and uncertainty of a shifting market? Why we can't take the gas off our database-building activities Building a databank is an ongoing process, why is it so critical to start early and constantly replenish it? The first step to getting more value out of our databanks Why is it so important to segment and filter our databanks, and how do we actually do it?
Join us for this episode of Keeping It Real where we discuss the importance of having a great schedule with Abe Safa. Abe is a top real estate agent, real estate coach, and business owner based in Myrtle Beach. As a real estate agent your day is filled with an array of activities. Staying focused and getting everything that you need to done can be tough. Abe will walk you through how he structures his daily schedule in order to produce at a high level. If your routine isn't helping you to get the results you're after you are going to want to listen up as we discuss how to set a schedule to make the most out of your day.
For real estate professionals, effective communication is the key to excelling in our businesses. Building up this muscle allows us to become the kind of salespeople that inspire people, instead of the salespeople that try to force people to take action. We've heard about neuro-linguistic programming (NLP), and why mastering it makes us stronger in sales, but how do we actually use this skill practically? In this episode, we're joined by Abe Safa and Certified NLP Master Trainer, John Ryan. He shares NLP techniques we can implement to get better results from our client conversations. "Resistant clients don't exist. There's only a lack of rapport and ineffective communication." -John Ryan Three Things You'll Learn In This Episode Force vs. power in sales Can sales ever be a process of inspiring clients or does it always have to be forceful and manipulative? How to handle any objection that comes our way What's the difference between conscious competence and mastery when it comes to scripts? Overcoming our fear and anxiety around sales What are the 3 things that determine our results in business and sales? Guest Bio John Ryan is a Coach, Consultant, Speaker and Certified Master Trainer of NLP. Over the past 20+ years, he's had the privilege of logging over 1,500 days leading Seminars and countless hours providing Executive Coaching and Consulting. John's focus is on Leadership, Communication, Change and Neuro Linguistics for Leaders, Managers, Business Owners, Sales Professionals, Consultants and Coaches. To register for John's 8-week course The Language of Sales: Using NLP to Communicate, Connect and Close More Deals, go to http://nlpcloser.com and use code anchor to get $100 off.
Your weekly real estate market update for Myrtle Beach, brought to you by Abe Safa and Greg Harrelson of Century 21 The Harrelson Group.
Abe Safa and Greg Harrelson give you a market update for homes in myrtle beach. Top realtors in Myrtle Beach sharing data about what is happening in the market right now.
Abe Safa and Greg Harrelson bring you the latest news and market updates in real estate for the Myrtle Beach and the gran strand area
Join Greg Harrelson and Abe Safa and they discuss the importance of being a master communicator with NLP guru Richard Duggal.
Listen to Greg Harrelson, Abe Safa, Brendon Payne and Kevin Mills discuss the current state of the market and how to not only survive, but thrive in this turbulent times.
When most people are asked what their goals are, they are careful not to be specific, but that actually affects our ability to reach them. Why are specific goals more achievable than vague ones? Why is it so important for us to be vulnerable and open up about our goals? Why should we be looking through the windshield and not the rearview mirror? On this episode, I’m joined by one of my business partners, Abe Safa. We talk about how to set goals the right way. In order to really reach high levels, you have to take the risk of stating goals that are specific and can be measured. If you don’t measure them, you won’t know if you are a success or failure that day. -Greg Harrelson Takeaways + Tactics The more specific a goal is, the more measurable it becomes. Setting vague goals means that we can’t measure how well we’re doing, which protects us from getting judged or feeling bad about ourselves. Have a 5 year vision, a 1 year goal, a monthly goal and then a daily goal. The compound effect of doing your daily goal is what gets you to your big year goal. According to the book Relentless: From Good to Great to Unstoppable, “crave the result so intensely that the work becomes irrelevant.” At the start of the show, we talked about why so many of us struggle to set specific and measurable goals. Next, we talked about why vulnerability is key to growth, and why the process of coming up with a goal doesn’t have to start with our “Big Why.” We also talked about why we need to stop setting goals for the future using what happened in the past. We also discussed; Why the value of failure is in comparison The importance of accountability How to make hard work irrelevant Guest Bio- Abe Safa is the Founder and mind behind Contact Junkie, a software company that scales your business through technology. He grew up in New York and moved to the Myrtle Beach area to attend Coastal Carolina in 1988. Since graduating in 1991, he's lived there and has owned several successful retail stores. Abe started working at age 13, and has been selling or running businesses for over 34 years. He went from being a new licensee, to having over 100 transactions per year. His business background and experience in negotiating and marketing, combined with his unique and precise analytical skills, leaves no doubt that he is a valuable resource. Abe loves to challenge himself and believes that life is all about growing and improving yourself and your community. https://www.contactjunkie.com 843.360.2145 c21safa@gmail.com
Prospecting plays a big role in our business growth and success as agents, but many of us are put off by this part of our job. How can we change our mindset when it comes to prospecting? How can we have more valuable and successful conversations with new leads? What could incorporating automation into our prospecting process do for our business? In this episode, Abe Safa explains what it took for him to go from 40 to over 100 transactions in three years, and how we can apply this to our own business growth. Takeaways + Tactics When we are confident in conversation, both our interactions and results change in a way that positively impacts our business. When we use automation as an extension of our prospecting process, we can reach significantly more leads. The leads that we think are bad or dead leads often aren’t, we just haven’t called enough times to get them on the phone. On this episode we discussed how Abe Safa went from 40 to over 100 deals a year after just three years in the real estate industry, as well as how he overcame his resistance to prospecting and significantly increased his business growth. We also discussed: How confidence impacts business growth Using automation to reach more leads Making enough attempts on a lead We are often resistant to prospecting, but it is a necessary part of our job as agents if we are to have any significant business growth. Preparation through listening to podcasts, watching videos, role playing and script mastering can make prospecting easier, and when we speak with presence and confidence our conversations become more valuable and successful. By using tools like automation as an extension of our prospecting process, we can spend more time talking to leads and less time trying to reach them. This increases our bandwidth and will take our business success to the next level. Guest Bio- Abe Safa is the Founder of and mind behind Contact Junkie, a software company that scales your business through technology. He grew up in New York and moved to the Myrtle Beach area to attend Coastal Carolina in 1988. Since graduating in 1991, he's lived there and has owned several successful retail stores. Abe started working at age 13, and has been selling or running businesses for over 34 years. He went from being a new licensee to having over 100 transactions per year. His business background and experience in negotiating and marketing, combined with his unique and precise analytical skills, leaves no doubt that he is a valuable resource. Abe loves to challenge himself and believes that life is all about growing and improving yourself and your community. https://www.contactjunkie.com Email: c21safa@gmail.com
Abe Safa and Greg Harrelson discuss why online leads are not the problem and that if handled properly can grow your business in a tremendous way.
Greg and Harrelson and Abe Safa discuss what it takes to make a great campaign in Contact Junkie.
Most agents don’t have a problem with acquiring leads. The difficulty lies in reaching those leads and being able to follow up enough to convert. Do we have bad leads, or do we need to reconsider the systems we use? How can bandwidth improve our conversion rate? How can software like Contact Junkie help us reach and follow up with our leads? In this episode, Abe Safa shares on lead conversion issues in Real Estate and how automation software like Contact Junkie can help us optimize our business. Our ROI is minimized because of our inability to make the right number of attempts per lead. -Abe Safa Takeaways + Tactics We spend time, money, and energy acquiring leads, but we don’t have the capacity to reach the majority of them. Increasing our bandwidth will improve our lead conversion ratio. Think about whether your poor ROI is really due to the quality of the leads you bought. It is often because we haven’t adapted the systems and infrastructure we use to the new way of doing business. People are busy, and we need to be able to make multiple attempts to reach them. Contact Junkie is an automated communication tool that increases response rates and allows us to have unlimited bandwidth. In this episode, we discuss what motivated Abe Safa to start his software company Contact Junkie, and how this kind of automation acts as a communication tool to convert more leads for your business. We also discussed: Issues with lead conversion in Real Estate How increasing our bandwidth helps with lead conversion Ways to increase our bandwidth There is no shortage of leads in real estate, but there is a bottleneck when it comes to the ability to reach and follow up with these leads. People have become numb to notifications on their phones as a result of all the noise we are exposed to today, and this has increased the number of attempts it takes to reach a lead. We are left with a stack of leads that we have spent time, energy, and money acquiring that we cannot make a dent in. We need to increase our bandwidth so that we can make the attempts necessary to convert them into business. Guest Bio- Abe Safa is the founder of Contact Junkie, a software company that scales your business through technology. He also has his own Real Estate Agency, Abe Safa Real Estate, in Myrtle Beach and is the top Real Estate Agent in the area. Abe went from being a new licensee to having over 100 transactions per year, and has over three decades of business and negotiating experience. He graduated from Coastal Carolina in 1991 and has an honest and tenacious approach to business. https://www.contactjunkie.com
Join us on the next Newer agent, Abe Safa, will share how he will sell 75 properties in his 2nd year in the business. 85% of his sales this year will be listings taken and sold! Here are a few things we will cover: • How he is leveraging his database to generate more listings • How he effectively follows up and converts more leads into deals • How he simplified things to stay focused and sell more homes • Daily routines, systems, and procedures he uses to achieve his goals • The training he follows that has allowed him to be so successful! Join us for the live, 100% educational Keeping it Real event with myself and my co-host Frank Klesitz with Vyral Marketing. It will be a great show.
Join us on the next Newer agent, Abe Safa, will share how he will sell 75 properties in his 2nd year in the business. 85% of his sales this year will be listings taken and sold! Here are a few things we will cover: • How he is leveraging his database to generate more listings • How he effectively follows up and converts more leads into deals • How he simplified things to stay focused and sell more homes • Daily routines, systems, and procedures he uses to achieve his goals • The training he follows that has allowed him to be so successful! Join us for the live, 100% educational Keeping it Real event with myself and my co-host Frank Klesitz with Vyral Marketing. It will be a great show.
Join us on the next Newer agent, Abe Safa, will share how he will sell 75 properties in his 2nd year in the business. 85% of his sales this year will be listings taken and sold! Here are a few things we will cover: • How he is leveraging his database to generate more listings • How he effectively follows up and converts more leads into deals • How he simplified things to stay focused and sell more homes • Daily routines, systems, and procedures he uses to achieve his goals • The training he follows that has allowed him to be so successful! Join us for the live, 100% educational Keeping it Real event with myself and my co-host Frank Klesitz with Vyral Marketing. It will be a great show.
Join us on the next Newer agent, Abe Safa, will share how he will sell 75 properties in his 2nd year in the business. 85% of his sales this year will be listings taken and sold! Here are a few things we will cover: • How he is leveraging his database to generate more listings • How he effectively follows up and converts more leads into deals • How he simplified things to stay focused and sell more homes • Daily routines, systems, and procedures he uses to achieve his goals • The training he follows that has allowed him to be so successful! Join us for the live, 100% educational Keeping it Real event with myself and my co-host Frank Klesitz with Vyral Marketing. It will be a great show.