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Eric Skwarczynski helps influencers, coaches, and business owners expand their reach by providing a high-quality podcast production service – a service that is rapidly growing to meet demand. He can best be described as a “professional storyteller.” He has spent the last 7 years fulfilling various media production roles, including as a videographer, photographer, writer & graphic designer. His work has taken him to over 20 states and 13 different countries, and has included a documentary film, an 8-episode mini-series, several commercials. Eric is also deeply passionate about raising awareness of mental, physical, and sexual abuse within Independent Baptist Churches, and is currently producing a documentary on the subject. His accompanying podcast, “Preacher Boys,” launched in January 2020, and hit nearly 130k downloads by August 2020. Listen as we discuss, the art of creating a podcast that doesn't Suck! --- Support this podcast: https://anchor.fm/30minutehour/support
Why is it that when we go on a swinger date, we almost always end up at a restaurant or a bar? Well, part of it is that we have failed...miserably...at trying to find places for GOOD swinger dates elsewhere. Want to find out what a good place for a date is? How about some bad ones? Listen in to this week's Casual Swinger to find out more about where you should be spending your time with your new favorite couples & singles! Also, learn about the Casual Creator program on Casual Toys & catch up on "Swingin' In the News," where we talk about Louise Fischer, a Danish journalist who went the extra mile while covering the reopening of a local swingers club by having sex with the guy she was interviewing! New York Post - Danish Journalist Casual Toys Rachals Rascals Hedonism II Casual Creators Program
Insert business end into the container to be drained and shake away. Watch out for the gush on the other end! Links (Amazon links are affiliate links, meaning that The Boat Galley Podcast earns from qualifying purchases; some other links may be affiliate links): Shaker Siphon (Amazon) Nica email Carolyn email Click to see all podcast sponsors, past and present. Music: “Slow Down” by Yvette Craig
Click on “Ask for a Demo'. It's the CTA on every B2B SaaS website. But what happens after the click? How do companies educate, and delight prospects? In many ways, the demo is almost taken for granted within the marketing process. Marketers are focused on messaging, value propositions and content to attract and engage. The demo belongs to sales. But that's the wrong approach. The demo should be a coordinated effort between sales and marketing. A demo is a golden opportunity to encourage, inspire and showcase your product in the right way. If marketing isn't involved in this crucial process, that's a mistake.
Blockeddddddd! In this episode I discuss how men and women who waste your time or don't meet your expectations should be blocked. No explanation, just blocked! Protect your peace!
Congrats, you made it to Friday and the Shed Some Lite boys are back! On today's show, we talk run through some White Sox talk, explain why the 12 team college football playoff is dumb, draft the top 5 things that we secretly judge people on, and wrap it up with some dumb thoughts. Grab a cold one and enjoy! Follow us on social media! Instagram: https://www.instagram.com/shedsomelitepod/ Twitter: https://twitter.com/ShedSomeLite Email: shedsomelitepodcast@gmail.com Leave us a message: https://anchor.fm/shedsomelite-44/message --- Support this podcast: https://anchor.fm/shedsomelite-44/support
Want a meal plan that doesn't suck? Download our FREE week of gym workouts and get a program that WORKS: https://nextstepnutrition.co.uk/freeworkouts/ Struggling with sabotage mode, time management and stress eating? Download our FREE video course: https://nextstepnutrition.co.uk/mbhtoolkit/ Get into your best ever shape and actually STAY that way for good: https://nextstepnutrition.co.uk/nsncoaching/
On this weeks episode, Alyssa and Marissa recommend some of their favorite books, movies, tv shows and more. Have a recommendation you want to share? Let us know at yourfriendssuckpod@gmail.com Follow Us on Instagram https://www.instagram.com/yourfriendssuckpod/ Check out exclusive episodes on our Patreon! Thank you for all your support! https://www.patreon.com/yourfriendssuckpod
This week we're talking about embarrassing stories. At least the ones we can bring ourselves to talk about. Along the way we learn that there are shitty britches seemingly everywhere, and Jim Croce teaches everyone a valuable lesson about superman (and Lois Lane).
WE HAVE A SPONSOR! Check them out here: www.GrowGeneration.com "Where the pros go to grow." Listen And Subscribe On: Apple Podcasts |Spotify |SoundCloud | Stitcher | Google Play & More! LRM‘s daily morning show is the flagship of LRM Online's BRAND NEW Genreverse Podcast Network. The Daily Cup of Genre (DailyCOG) is your door to our Genreverse. What is The Genreverse? It is everything you have ever loved, all in one place. From Star Wars to Star Trek, Anime to Disney princess movies, and PlayStation to the NES... The Genreverse is as limitless as the timelines Loki will be dealing with in his upcoming show. Welcome to the Daily COG, enjoy the show! In today's episode, Kyle (@ThatKyleMalone) and Manny (@LRM_Emmanuel) discuss entertainment news across The Genreverse including Loki and what they think of the first episode and potential for the rest of the series. Also, with In the Heights hitting, Manny wants to talk about his love of musicals, while Kyle goes Donny Downer and makes his claim that (most) musicals suck. Catch the last episode here: https://open.spotify.com/episode/6YR3qTCRTgabphajjObUYw?si=Iyo397nwRTCepwOLHBY7TQ&dl_branch=1 The Daily COG will try to be live every Thursday at 9:30am ET/6:30am PT. Also, be sure to follow the hosts, co-hosts, and LRM Twitter to get the latest on upcoming guests, new segments, and chances to be a guest on one of our podcasts! Join our Discord: https://discord.gg/PyrzzmrceY Support: We have SO MANY podcasts! Anime-Versal Reviews Podcast covers anime (duh!), LRM's No Mercy covers Cobra Kai, and the Marvel craze continues with WandaVision reviews on Marvel Multiverse Mondays. Also, classics like BGRtP, The Cantina Podcast, and The Daily COG (Formerly LRMornings) are still going! Please like, share, and SUBSCRIBE to the podcast. This will help us help you! Also, by getting more visibility, with more feedback, and a bigger audience, we can provide more content for YOU! Question(s) of the day: Were you impressed with the apparently sad Ghostbusters Day? Are you excited about Loki and its impact on the MCU? Also, how exciting is it for Rob Zombie to direct The Munsters film? Website: www.LRMOnline.com Kyle Twitter: twitter.com/ThatKyleMalone Manny Twitter: twitter.com/LRM_Emmanuel Subscribe to our podcast channel where ever you get podcasts: Spotify: open.spotify.com/artist/4h1ngeRAmfYxWdzeblFmNe Soundcloud: soundcloud.com/@los-fanboys
Forrest is the Director of Leadership Development at the Ridge. He has a wealth of experience in the the restaurant business and loves to connect and host people. John and him chat about food, why investing in people is so important, and how to throw a great party. A great resource that Forrest mentioned he enjoys is the book Happy Hour by Hugh Halter.
Matt goes off live on http://www.twitch.tv/chapotraphouse Buy our book: http://www.chapotraphouse.com/book http://www.soundcloud.com/chapo-trap-house http://patreon.com/chapotraphouse #ChapoTrapHouse #Chapo CushVlogs Reddit @ r/AcidMarxism
The Wittenberg-Birnamwood Softball team has a saying after every win. They say "we don't suck." This year, they've had plenty of chances to say that. They sit at 12-1 and have already clinched at least a share of the Central Wisconsin Conference-East. Noah Manderfeld speaks with head coach Charity Fraaza, along with players Abi Fraaza and Jasmin Duranceau about the season and the turning point in the middle of the year. They also talk about some of those traditions they have at the beginning and the end of games.
Matt goes off live on http://www.twitch.tv/chapotraphouse Topics: Discussion of Kim Stanley Robinsons's The Ministry for the Future, Part 1
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Smitty and Tyler are back to talk all things Pittsburgh Pirates & Pittsburgh Penguins. They talk about the Pirates surprising start to the season and dominance of the bullpen and then talk about the early returns on the Jeff Carter trade and some familiar faces getting close to returning,
Rob went into cardiac arrest at the gym, luckily, Kylie and 4 others were there to save his life!
Roosevelt Junior Ada Fender is just one of 12 students in the country to take home this award!!
What a difference a week makes, Mets fans! The team is looking so, so much better than when last we spoke to you. In a week that included three more postponements, the Mets rattled off five wins in six tries including three out of four wins in doubleheader games. We break down why this team has started to turn it around. Spoiler alert: it's the pitching. But before we jump into that, we have to talk about the Athletic article that shed some light on the Mets' front office. We give you guys are nuanced take on Sandy Alderson's role with the front office given his involvement in the rehiring of someone multiple women asked him not to rehire. Once we deal with that, we get to talk baseball, and it was a fun week in Mets baseball. Jacob deGrom is on another planet right now and we may be witnessing a historic season as a result. Marcus Stroman has also been fantastic, just like he was on Sunday in Denver. Taijuan Walker and David Peterson have each flashes excellence as well. Oh, and by the way, reinforcements are on their way soon with Carlos Carrasco coming back soon and Noah Syndergaard not terribly far behind him. Once the offense gets going...the NL East should watch out. Be sure to rate, review, download, and share with a friend if you enjoy the show. Check out our Twitter - @thePGEPod - for a new weekly poll we're gonna start up. And most of all, enjoy the episode, Mets fans! --- Support this podcast: https://anchor.fm/sam-lebowitz9/support
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Jacque Spitzer is the CEO of Raindrop, the direct-to-consumer marketing agency he founded in 2014. He's committed to bringing fresh, new creative to his agency and their clients. Jacque's been involved in some of the most creative and entertaining videos on the internet. And he's sharing some of the lessons learned and insider secrets on making great videos for your agency brand. Generate more leads when your video ads don't suck! 3 Golden Nuggets Test your video creative to figure out what messaging resonates. These are solution statements that typically come from the sales or customer service team. Don't assume the target audience already knows something. Instead, test out four or five statements to see which ones stick. Make sure you have the right creative talent. We all think we're funny. But if you're trying to go for humor in videos, copywriters need a comedian's help. There's comedic timing and delivery to consider. Be authentic, be yourself. Don't worry too much about appearing goofy. In order for your video to be entertaining, be less concerned with the perception of silliness and more concerned with energy and animation. The camera adds 10 pounds. and also take away 20% of your energy. Sponsors and Resources Oribi: Today's episode of the Smart Agency Masterclass is sponsored by Oribi. Check out Oribi.io/smartagency for a free trial. Plus when you sign up for Oribi get 20% off the first three months with promo code: Smart Agency Jason: [00:00:00] On this episode, I talk with an agency that's been a part of some of the funniest videos on the internet from like Dr. Squash to you, name it. And we talk about how do you not make your video ads suck? How do you really take your videos and make them entertaining? It's a lot of fun in this episode and I hope you enjoy. Hey, welcome to the show. Jacque: [00:00:28] Thanks for having me. It's an honor. Jason: [00:00:29] Yeah. I'm excited to have you on, so tell us who you are and what do you do? Jacque: [00:00:34] So my name is Jacque Spencer. I'm CEO of Raindrop. I started the agency pretty young, about decade in now and, we are D to C focused, about 80% DTC. We do about 20% B to C. So very consumer brand-focused agency. And where we really kind of come into being known nationally is for our top of funnel, social creative. So we created ads for brands like Dr. Squatch and. Crossrope, Omigo, Shady Rays. Jason: [00:01:05] Wait, you did the Dr. Squatch one? Jacque: [00:01:07] Dr. Squash, yeah. We had been on a tremendous journey with these DTC clients over the last three years or so. And it's a thrill. It's amazing to see these companies grow by 10 times, 20 times, 30 times their revenues, and being part of a creative engine behind it. Jason: [00:01:24] That's awesome. Well, let's go back a decade. How'd you get started? Jacque: [00:01:29] Well, I was working at NBC, as a journalist and, um, one of my colleagues now, my wife, asked me if I would help shoot a video for her personal trainer. And I started shooting videos for him. And one thing led to the next, I started getting referrals and I didn't have a plan to own an agency. I didn't, I'd never worked at an agency before. I didn't know anything about marketing per se, but I just followed my instincts for storytelling into problem-solving for businesses. And yeah, I was 24 at the time. I had a bunch of roommates and so I was fortunate to not have a lot of life responsibility and I just went for it and it started slow. To say the least. And, um, you know, this year we're at about 50 employees and I've grown tremendously and have had a lot of fun along the way. Jason: [00:02:19] Well, take me back to the point when, cause there's a lot of different things that we go through from accidental agency owner, like we are right. To you know, actually bringing on a team to growing, thinking that growing is the better option versus scaling. So walk us through some of the phases that you went back. If you can remember, like, I know, I remember when, if I was interviewing myself like about like the first agency interview, I'd be like, I don't remember anything. Jacque: [00:02:49] Yeah. I mean, you know, it's interesting how much, like, just how much self-reflection is involved. Because I think about the fact all the time that I started an agency, well, I started a business, I shouldn't say I started an agency. I started a business. It became an agency. And I didn't have any direct background in the agency world, or life. And in this type of structure, I've never had managed anyone directly. And now I'm partially responsible in some way for all these people. And so for me, there was different like milestones where I was like I remember the first one was when we started having actual overhead. So like an office and health insurance, and starting to realize like, Oh, this is why you can't charge $50 an hour for your time all the time. Jason: [00:03:32] Like what year was that? Jacque: [00:03:35] For me? That was like year three. Yeah. So, I mean really the first couple of years, and it was enough to feed myself and then, um, you know, a couple of subcontractors and then our first employees were year three and the hockey stick growth has come in the last three years or so. Jason: [00:03:52] And what was the mindset shift? Because there's a lot of people listening that they go, well, I'm kind of doing everything from three years and below of like, I'm kind of doing everything myself. I'm using contractors, that kind of stuff. What was the shift of going, Hey, let me get an office, let me start hiring people. And then like, how did that go? Jacque: [00:04:13] I was really fortunate. I have a business partner named Madame Wagner and Adam had worked for two other very large agencies at the time. And so it was kind of a nice mix of my creative storytelling and just passion and hard work and desire. And his ability to see what was missing in terms of structure, even in the way we contracted things. Introducing service lines, that weren't just project-based. And we still do a lot of video, photo, and web work, but it was just so many project based things. So every year we started at zero. And so that was a big aha. Um, and he was like, I can help you get there if we work together. And so we made an agreement that at a certain revenue number, we would form a partnership and we were able to do that. And so once we had some annual contracts in place that were a little bit more steady, we felt better about making the leap to taking on some of the overhead. Jason: [00:05:06] Awesome. Let's talk about video, you know, many years ago even before I started this podcast, I wanted to do video because there were so many people out there just putting out blog posts. Right. You remember years ago? Yeah. There are so many people outsourcing it. Like you never knew what, like, what were their tone? What was their personality? And I was like, look, I just, I don't care how bad I look on camera, whatever it is. I think my first video I was trying to be serious at first. And, we'll link up in the show notes or you go on YouTube. It's like one of the first videos. I remember seeing, cause this was in '14. So you remember, like, the Dollar Shave Club video? Jacque: [00:05:47] Of course. Jason: [00:05:48] You guys didn't do that, did you? Jacque: [00:05:50] No, but like, if we were creating our own barbecue sauce, that was like a main ingredient of the barbecue sauce. Like, no, you need what they have. Jason: [00:05:57] Yeah. So I was recording this video, trying to be serious about like, hey, you know, my strategies work and that kind of stuff, but my cat kept coming up and bugging me. So finally I was just, I picked up my cat. I was like, my tips are effing. Awesome. And, and literally it was like a parody off this one and it was got really successful. So let's talk about how agencies listening. How they can use video. And then I also definitely want to get into the Dr. Squatch video. Cause I watched that all the time. Cause I just, I think it's hilarious. Jacque: [00:06:29] No, I appreciate your enjoyment of it. We enjoy making them just as much as people enjoy watching them. So the question is more so the idea around video for agencies? Jason: [00:06:39] How can agencies really use video and really get to the next level. Right. So yeah, people are just using video and whatever it is, or just putting like these awful ads together. So like how can we step it up? Yeah, I think Jacque: [00:06:53] one of the kind of secret starting point tips that I would give to people when it comes to video storytelling is to, and you mentioned earlier, like, not to take themselves too seriously, because when you think about the different mediums where you're consuming the video, cause you can't just think about video in a vacuum. It's like, where are you actually watching it? You're probably watching it on either Facebook, LinkedIn, maybe even Tik Tok these days, Instagram. And so it's like the other competing videos in that space that you're watching are usually a dog that is really well-trained and bouncing a bone on its nose, or some girl talking about her political affiliations while she does her makeup, or, you know, it's like the, the world that you are swimming in is a world of entertainment. It's not a world of information. And so when I think about making video, it's truly table stakes to be entertaining when you tell your story via video, then that's what you were talking about with your cat. I mean, you experienced it firsthand and you're like, oh my gosh, of course like, cause this is what I would want to watch if I were on the other end. As much as we all want to sound like we have some kind of PhD in brand or something. People want to see the guy with the cat that says, you know what, or in some cases, the guy with the Tesla or whatever it is on YouTube where these videos start and people have these fancy cars. Bottom line is when it comes to video storytelling, uh, for anyone, but particularly for service line businesses like an agency or anything else is you have to be entertaining and otherwise it's like, why exist on the internet? If you want them to have your own coursework or something, that's like, you know then, okay. Be serious all day. But if you want to keep people's attention and grab people's attention, you have to be interesting. Jason: [00:08:32] So it's easier said than done. So let's say you're an agency. Cause I always tell agency as I'm like, look, just start off doing it. Like you're going to suck in the very beginning at video. And if it's just like telling someone how to do something, do that. And then like, how can they go from just educational content to more entertaining content? Like what's that process that you walk your clients through in order to create the Dr. Squatch video? That's a Jacque: [00:09:05] great question. I will, here's what I will do. I will go macro to the micro. So the macro is that certain people think in a way where they understand attention and entertainment and what will connect. So our business, we work with five full-time comedians and we pair them with our writers internally as well. And the reason is, is that we see people who are on one extreme or the other. So sometimes people make something really, really funny that doesn't sell. Right. And like people will watch, but it's like at the end of the day, maybe the product seems like a joke or the service seems like a joke. It doesn't, it's not structured right. But then if you have all these people that understand the structure of how to tell a story, but not how to hold people's attention. So we pair our comedian with our internal writers. Our internal writers are fantastic. Like, I don't know that they could probably write one of these types of scripts on their own, but that added spice of having someone who's professionally entertaining, it does make a difference. And we learned that. We learned at firsthand by what happened was we watched the Dollar Shave Club video and studied it, some of the very early Harmon brothers stuff. And, you know, I literally made a recipe out of it. I was like, what is going into this? That seems to work. And we'll tweak it from there. The first video we did, did not do well. It was a dud and we tried to write it all internally. It was like half my jokes. Like it just wasn't that good. And when I went back, I learned that the owner of the Dollar Shave Club, who, the guy who stars in the video. He was an improv comedian. And he talks about in one of his articles, he talks about that being like the most underrated component, but like people are like, you have to understand comedy in order to pull off the timing, in order to make a video work. And that's what led us to, uh, finding James Schrader, who is a star of the Dr. Squatch videos, that he was a local comedian. And he was doing all right, but we saw him and we were like, that guy is perfect. It was actually our senior videographers bachelor party that we were at. And so we tracked him down and the rest is history in terms of that. But that's, that's where it all started, where we realized if you want to make professionally entertaining content, you should probably talk to professionally entertaining people and not just try to be something that you're not. And to your point earlier, when we were talking offline about putting people who are smarter and more creative around you. Well, that's a great example. People that are in front of people every night, they know the pulse of America. What people are laughing at, they're touring America. They're great. So our comedians are definitely a big part of what we do. Jason: [00:11:44] What other ingredients, like when you were deconstructing the Dollar Shave Club video, which is so instrumental to so many different things, what other ingredients did you find? You know, obviously one of them's use a freaking professional comedian that will help. So what were some of them? Jacque: [00:12:01] I think one of the things that, um, what's fascinating to me about like, again, going back to the micro is. I actually don't see Dollar Shave Club as the beginning of this. What I see Dollar Shave Club is the first to do on the internet. But what I went back and we've really realized, especially in working with a company like Worx power tools, we've made like eight or 10 videos this year just for works. They got their start in direct to consumer power tools through infomercials. And what I realized is that, you know, Jason, you and I grew up watching infomercials and they keep our attention for 30 minutes on television. Even though we didn't want the ad, we knew it was an ad. And we're like, well, why? Why are we spending 30 minutes of our life watching an ad for something we'd probably never buy, especially as like a 14 year old? Like, why am I watching this like toaster oven that can do it all or Oxiclean, like why am I watching this? And so for me, I look at it like the attention has shifted online, but the overarching human interest in something like an infomercial always existed and it exists now. And these three minute type videos that we make is the infomercial of the internet age. I mean, so for me, it's like, when you talk about those specific ingredients, it's like the numbers of call to actions. The ability to remain entertaining, but not make a joke of the actual product. But I think is the biggest rookie mistake we see, is that people, you can make jokes around the product, but the product itself is not a joke. Right? You want people to buy it and you want them to take it seriously in some capacity. And so I would say that's, if you were to look at infomercials, they are the predecessor of the online, they call them, uh, you know, anchor videos or, or hero videos. And then from there, I mean, like, I would say that like anything, the structure's there and then the rest of it is freestyle. And sometimes something just really resonates with people. Jason: [00:13:56] How many call to actions? You mentioned like how many call to actions. So what have you seen works the best? Jacque: [00:14:02] You know,, we do about three to four throughout. And then we usually end out with making sure that we're like, okay, you've spent three minutes with us, you gotta click the, like, you gotta go. Like you gotta check out the site. And the beauty of these longer videos, like I think about. You know, if you're paying for an impression, I'm gonna get a little, little, little agency meta on you here. But if you're paying for an impression, it's like, okay, I'm paying a couple cents for an impression. And let's say someone watches your video and they watch 90 seconds or two minutes of it. They go from, I've never heard of this product or service to I now I'm pretty educated on it. And not only am I do I know about it. I know enough to potentially refer someone else who might actually need it. Like maybe I'm not the target audience. So in other words, I watch a video on a gasless leaf blower, and maybe I have a gardener and I don't need it. But I see my neighbor with the gas leaf blower and they're like, oh there's an ordinance and you have to have electric leaf blowers now, which is really happening in my city. I can be like, oh, you should check out the Worx leaf jet, it's I saw a commercial for. It's it's electric. Oh, Hey, thanks neighbor. I mean, that's the power of actually understanding the product or service and spending time with it. And it costs the same to reach someone for three minutes as it does for 15 seconds. And so at scale, it really works well. Jason: [00:15:25] What's the best way to start off these videos to capture their attention. Right? Like I, I look at it as the first couple of seconds are literally going to engage you. You're going to be like skip next or whatever it is. So what have you seen works the best? Jacque: [00:15:43] Yes. Great question. So, the answer to that is partially, you don't know, which is why we create multiple openings and we test them on YouTube unlisted to find the winner. Because statistically, they can be very, very different. Um, in terms of the openings, typically we're doing something that grabs people visually and, or challenges their own perception of the reality. Like I love the original Dr. Squatch where we say the soap you're showering with is shit and then we go into, you're probably using the same bar your mommy bought for you. Well, if you are, in fact, someone who's using the same bar soap you've been using for 10 to 15 years, like you have my attention because you're like you called me out about something I didn't even know I was doing. And so we try to create those types of moments where like for instance, we made a video for, We Ship Floors and I didn't realize until we started getting into their video, like how gross carpeting is like, it's disgusting. Like when you realize like how much stuff gets trapped in carpet, like you'll never, you'll never enjoy carpet the same way ever again. Jason: [00:16:50] That's why my wife, uh, when we built our house, she was like, no carpet, all hardwoods. Jacque: [00:16:55] I know it's the way to go. So, and specifically We Ship Floors because they're water resistant, no just kidding, but a little random plug. But yeah, no, I mean, that's, that's what we see. It's like challenging people's perception of the reality and giving them something entertaining. I mean, look, if you can make a video better than the video that we're about to watch. They'll stick around. Jason: [00:17:15] Yeah. You know, I like calling them out on something. I know one of the videos that was really popular for us is like, Hey, are you, do you constantly keep sending proposals only to have people go completely silent on you? And they're like, yeah. Or like you think of that guy on Instagram. I think it's like, I think he's in New York, but like he never says anything. He just holds up signs. Signs of shit we think of but never say. And I think those always work, you know, the best because it's like, Oh, finally someone said it, but you had the freedom to call it out. Jacque: [00:17:50] What's funny is I remember your ad. Like, I didn't realize it was your ad, but when you just said that, I was like, Oh my gosh, I've seen this guy before. Was that on YouTube? Where'd you run those? Jason: [00:18:00] On Facebook. Yeah. But you got to call someone out on it and then, you know, and then I think too, it's what suspense, so it's kind of, what, what are some other other elements I see is, is like going well, here's probably what you're doing now. And then here's what you could be doing. And it's a little suspense about like, Oh man. Like you were saying, it's a story. It's like, they want a happy ending to all kinds of funny stuff on that one. They want a happy ending, but they don't know how to get there. So they're going to keep watching or listening to what's going on. Jacque: [00:18:37] So I think. We use them as like, we call it like problem solution statements and going all the way back to our predecessor, the infomercial. One of the things that they do so well is they'll say, Oh, like you can do these three obvious things. Right. But then here's 10 things you've never thought to do with this thing. And all of a sudden you're like, Okay. Like, I can see myself getting some Oxiclean because I could, I don't own a boat, but like I could wash it if I had one. Like, you know, it's like, you're just, it's crazy. But like, if they do it and it's like, Oh, you can cut through this and that. And like, watch me cut through a shoe when you're like, why are you cutting through a shoe? But if I needed to, I can cut through a shoe. And so it's like a, to your point that suspense and that like, It's an art and think about like, when you go to a fair and there's someone doing a live demonstration, same idea, right? Like they just suck you in. They're just so good. I feel like I should go to the local fair and get some of those people, man. That can make some great videos. Jason: [00:19:30] Oh yeah. I mean, like this summer I got a boat for the family and I was going to buy a Boston Whaler and I was talking to the salesperson and he goes, well, you could cut the boat in half and it's still gonna float. I'm like, that's the dumbest thing I've ever heard. And they literally have a video of them cutting a boat in half and still working. And I'm like, all right. As I started watching, I'm like, wow, they're going to cut this boat in half? Like, I want to know what happens, but it's just talking about like, you know, no one's ever going to do it. Well, I'm sure people like you will do it demonstrating this. Jacque: [00:20:08] I think that's brilliant because it's like taking safety to an extremity and you're like, you're not going to sink in this boat. It's like, let me prove it. And I've had it in half. It's pretty good. Jason: [00:20:18] Yeah. Or, calling out something that really gets their attention. Like I love if I can remember right on the Dr. Squatch video, it's like you're using the same ingredients as like dishwasher or something like that. Like I'm like, oh, that's gross. Jacque: [00:20:33] Yeah, no, I mean, it's, uh, we've played with so many different like intros and hooks and what matters to people and to your point, those, like, I never thought of that type of moment where it's like, it's, it's the same ingredients inside your dish soap. And you're like, oh, yeah, you're right. Like it happens to be Old Spice and it's called like tropical breezes or something, but it is the same type of formulation. Again, it's like challenging people's perception of their own reality. And you can't unhear that. Right? It's like, I never knew that, but then I can't unhear it. Jason: [00:21:07] Yeah. I'm just trying to think, like how could we help people really kind of position this more like, like when I'm working with someone and I asked them, I'm like, hey, walk me through the process of how you're pitching to people. And then I kind of go, well, this is how we did it. Like, we did a lot of web design back in the day and I would say, just to get the person to really compare everyone else to us, I would say, well, you probably get asked the question all the time. What websites do you like? And they're like, yeah, it'd be like, do you want to know why? They're like, yeah, this is because they're going to copy someone else's work because they're freaking unoriginal. And that's probably why your whole industry looks the same. And then they're like, Oh, that makes sense. I'm just trying to like break down a little bit more of what we can give everyone listening. Like how can they come up with moments like that to really kind of stop someone in the tracks. And then they can kind of go or, or what do you see like, I don't want to obviously stop the creator in these people too. Right? Like they think I have to start off with the dollar shave club video, or I can't release it, or I can't start off with, you know, the Dr. Squatch video. Like I need to come up with something that good and then they never release anything. Jacque: [00:22:24] That's a great point because with all of these brands, I would say with half the brands we work with, we don't start with an anchor video because what we're trying to figure out is, what kind of messaging are people resonating with? So I call them doors to knock on, like, we're trying to figure out like these four to five doors even early on, we talked about when you said, well, what openings work? And I'm like, honestly, I have my guesses. And then I'm always surprised by what does and doesn't work and we call them doors. And so those doors are usually created by really looking at those problems, solution statements. So some of those best statements can come from people's either their salespeople or their customer service team, or even just combing through reviews and seeing how people talk about the product. Because people will give you like, oh, I expected this, but this is what I got. And that was even better. Or, you know, it's right there. Right. And so. We find it more challenging for people that are more startups because they don't, they haven't narrowed their number of doors. They haven't gotten that feedback. So people have been doing this it's more so they just take it for granted, like the thing that makes them give them that moment. It's just so obvious to them or they don't even see it anymore. Right. It's like, Oh yeah, of course. People know that. And I was like, no, they don't, you know, like if you're a, a do it yourself installation thing, and you're like, oh, we've already made 15 videos about how to install it. Why do I need to show it in this one? It's like, because fundamentally your brand. Like you'd have to show people that easy to install and they're like, Oh, I see what you mean. Because like, we're assuming that people saw our ad before. I'm like, correct. And so it's like creating those problem statements, like for instance, for, soap. It's not the fact that like, the reason that Dr Squatch is reaching the scale and the meteoric levels that they are isn't because it's an all natural soap. It is all-natural soap, but like if we had gone into this like it can cure psoriasis and in all seriousness, like some of the early messaging was posed that way, you know, it was very like almost clinical and like it's going to cause you cancer if you don't. Like that kind of stuff, it's like, okay, look like, I think we can all appreciate that. Like we deserve better than laundry detergent out of our bodies. And so just trying to find a way to really like take this more clinical thing, but put it in a way that people can appreciate. But ultimately I hope I've answered the question, but it's really to create these doors and you never know which one's going to open. And I think that's important. Cause I feel like people are trying to like their mindset sometimes is, I have to pick the perfect door and then, then they get stuck to your point. It's like, no pick five and like, see which one's open. And if none of them open, then figure out why didn't they open? Like, why are people not resonating with this? Jason: [00:25:12] So let's use me as an example to kind of wrap up. So. I agree with the multiple doors, but like a lot of times, like we're just having a challenge. And I think you're talking about with doors for maybe the opening of the video. So how do you guys test it out? Like a lot of times, like how I test out and just put it out there, but how can I put the same kind of five of the same videos out in order to see how it works at the same time? Or like, how are you guys testing that? Jacque: [00:25:43] Well, okay, so. I'll give the more complicated answer and the more simple answers. So the more complicated answer is most of the brands we're working with are spending tens of thousands, if not millions of dollars a month on social ads. And so they're very, very savvy. And so they can, they can find out in 48 hours, which one of these are going to be statistically relevant or different. And so we're talking about like, at that scale, at that production level, like. It's kinda like they say ball don't lie. Like the numbers don't lie, but for more, what you're kind of, I think where you're coming from, which is like, look, someone's just trying to get started. And they're just trying to put content out there. There's an interesting, I don't know if you've ever seen this show. Uh, what is it? It's like Master Chef or something. Jason: [00:26:27] Yeah. And you know you're old when you start watching the home and garden, right? Jacque: [00:26:31] Yeah. I know they have, um, the food network. They have this show well, the whole time what's my POV? What's my POV? What's my POV? Because I realize that like, at the end of the day, you can't be everything to everyone. So like, what's the thing that you're going to like to hang your hat on and not give up after like one or two, but like, to your point, like plug away and have like, chart a course on what it is that you think you can provide the most value on, of course. And when it comes to capturing people's attention, being like, what is authentically me, but I think also don't be afraid to take some risks. What I mean by that is it's like, I think people feel goofy or silly or, dumb, like being animated and like being like to your point, grabbing their cat and saying something they wouldn't normally say. And it's like, that's okay, because people are expecting to see something extraordinary, not something ordinary like they're expecting to see something that is different than what everyone would do with the same energy. And so don't feel bad about getting deep about performing, because I think people are like, oh, it's inauthentic. And it's like, you can be authentic all day, but if people don't want to watch like you're not helping them. So, you know, it's okay to ramp up your energy a little bit and give yourself permission to do that. But I learned that back to my news days because they say that the camera adds 10 pounds and it takes, takes away about 20% of your energy it's lost, in the vapor. So it's like you have to ramp yourself up at least 25%. And that would be something that would, I would pass on to anyone making a video. Jason: [00:28:06] Yeah. I heard that about the camera adds 10 pounds and then I would go to people. I'm like, how many cameras are on me? Take them off. Give me half a camera, so I look half as fat. Oh, awesome. Well, this has all been great. Is there anything I did not ask you that you think would help out the listeners? Jacque: [00:28:24] Oh man. I could talk about it for hours, but also I'm like, I don't know. No, no problem. You already put a bunch of bombs on them. So the biggest thing everybody is is you got to go do it. You got to start somewhere. Remember everything big starts off small. So go back to some of our original videos and, you know, we look like a hostage from Iran. You know, it was really, really bad, but. They worked. They, they did what they needed to do in order to get us to the level we are now, which is still very low, but it will keep going up. Jason: [00:28:56] What's the agency website, people go and check you guys out? Raindropmarketing.com and you can also find me on LinkedIn, pretty active there. Jacque: [00:29:05] Awesome. Well, everybody go check that out. And if you enjoyed this episode and you want to be surrounded by amazing agency owners that can really push you along, see the stuff that you might not be able to see, really understand what you're going through. Jason: [00:29:19] I want to invite all of you to go to DigitalAgencyElite.com. This is our exclusive mastermind where we get together on a regular basis, have a lot of fun. Grow and scale our agencies and just not have to go through all the pain, even though you will go through pain. That's inevitable. There's no silver bullet, but go to DigitalAgencyElite.com and until next time have a Swenk day.
On this weeks episode, Alyssa and Marissa talk about the apps that help them be productive, healthy, and a co-leader? Do you have any apps you'd like to share? Email us at yourfriendssuckpod@gmail.com Follow Us on Instagram https://www.instagram.com/yourfriendssuckpod/ Check out exclusive episodes on our Patreon! Thank you for all your support! https://www.patreon.com/yourfriendssuckpod
In Ken, Colleen, and Kurt's "Stories That Don't Suck", we feature the good that so many Iowans are doing. Today, Ankeny PE teacher Mrs. McCoy salutes Senior Gabbie Roorda!
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Be wary of people who only reach out for something. Energy suckers. People who move on the selfish tip. Who don't seek to give a helping hand but always want something.
On this weeks episode, we have guest star Almost Doctor Anthony to answer some of the questions we hear most about Covid. Will you turn into a robot if you get the vaccine? Listen and find out! Looking for more info please visit cdc.gov Have a topic you’d like us to talk about? Send us an email at yourfriendssuckpod@gmail.com Exclusive Episodes on our Patreon https://www.patreon.com/yourfriendssuckpod Follow us on Instagram https://www.instagram.com/yourfriendssuckpod/
On today's show, Ashley, Laina, and a special guest break down the secrets to making meals that are healthy and can fuel your Reborn fitness journeys--and, also taste great! Plus, Ashley introduces the latest workout, designed exclusively for Reborn listeners! Learn more about your ad choices. Visit megaphone.fm/adchoices
PDR Fails - What I learned so you learn. PDR Tools that don't suck and customer replies who want a cheaper cost. ——————————————————————— Show Some ❤️ Review on Itunes! ⬇️ https://podcasts.apple.com/us/podcast/dent-time-pdr/id1392676638
There is a scene in Sonic the Hedgehog - yes, the Sonic movie is better than it ever deserved to be and we all have to deal with it- where Sonic’s entire life is shattered and he must pick the pieces. That’s how everyday in 2020 felt. Luckily, as always, there were movies. We at Office Hours picked some of our favorite films that debuted this year in cinemas, on streaming, and by hacking Christopher Nolan’s computer to see his director’s cut of Tenet. Spoilers: it’s even more confusing. You survived the longest year of your life. Relax for a moment, take a deep breath, and get ready for Blockbuster Film School...to talk at length about Sonic the Hedgehog. Don’t judge us without seeing it !
On this weeks episode, Alyssa and Marissa hold true to their promise of an episode dedicated to baby animal names plus top baby names of 2020! Have a topic you’d like us to talk about? Send us an email at yourfriendssuckpod@gmail.com
Lots to talk about in podcast 80. You can also watch the video but there is a special segment in this podcast that you have to listen to which is the dealership segment. It is not in the video. Special Guest: Daniel Gromm from https://www.dentdynamics.net PDR Tools That Don't Suck Episode 1 Willey Quick Door Jammer - https://www.willeyquicktools.com/product/blue-wq-door-jammer Keco Hail Cold Glue Tabs - https://www.kecotabs.com/collections/glexo-cold-glue/products/keco-cold-glue-hail-tab-and-silicone-cap-set-4-tabs Tequila DG Pick Set - https://ansonpdr.com/products/tequila-dg-door-handle-set?_pos=4&_sid=99014ff99&_ss=r Skin Wedge - R & I Tool - shorturl.at/psRSV Watch the video podcast here. https://youtu.be/MpeGboAJrR0 Dave Schaulat Dealership Podcast segment. https://denttimepdr.com/67-dealership-pricing-and-tip-with-david-schaulat/
Hello and welcome to episode 58 of Sing! Dance! Act! Thrive!How is everyone doing with the ending of 2020? For me, I’m trying to work on my mindset for the changes I want to make in 2021 and all that I want to accomplish. I’ve hit a point in my life that I’m not letting anything stop me from achieving my goals. And by anything I mean myself.We stop ourselves in so many ways, don’t we? We don’t always acknowledge it as such though. Often the things that we procrastinate on, dismiss as not important, or avoid altogether are the very things we should be facing head-on.Before we get to the interview with Mel, I share some vulnerabilities I have and am working on with the help of fabulous coaches to inspire you to look at your own issues that may be blocking you from achieving your goals.If you are an actor, maybe setting yourself up to self-tape auditions is something you are procrastinating on. I was excited to interview Mel Mack, Casting Director and Founder of Mel Mack Acting Studio in New York City… WOW we had such a great conversation on how the Acting Industry has evolved this year.You may have had to submit your audition as a self-tape occasionally in the past, but now lit’rally ALL your auditions AND callbacks are being handled remotely via self-tape. Even if you’re not an Actor, I betcha a basket of cute kittens that you’re spending a lot more time on camera, eh? Having a killer self-tape that looks and sounds professional reflects right back on your personal professionalism, and boy has Mel seen more than her fair share of disappointing self-tape submissions from Actors who she *knows* are so much better than their self-tape would suggest.
The holidays bring with them all kinds of traditions—joyous, entertaining, tiring, or frustrating. Yet what we often miss about traditions (and this is true all year, not just at the holidays) is that they are an anchor. They keep us latched to a specific time and place, latched to the relationships that matter most, and latched to the stories of who we are and where we came from. No matter where you're coming from, we believe that God has made you to be an incredible parent. YOU CAN DO THIS, and we're here to help.
Join Natali and resident Budtender, Crystal, in Season 3's first episode as we share unique ideas with you for cool gifts that don't suck for the humans in your life, even cooler gifts for your fur-babies, tips on gift wrapping. And grab your passports, we're going international with our new munchie! If you like tangents, plus thoughtful ramblings, the coveted title of 'Munchie of The Week' (MoTW) and of course, a lot of laughs, then listen here. Crystal's YouTube
After discussing people the might make the world a better place if they didn't exist, Matt and Evan discuss their new solution to Nat 1's that isn't completely f***ing terrible! Linktree - https://linktr.ee/VerbalComponents Discord - https://discord.com/invite/RMd6umU Twitter - https://twitter.com/PodcastVC
Make friends with salad this summer. Hear how you can create filling, tasty, nutritious meals that will help you achieve your goals. Website: https://healthyeatinghub.com.au/ Article: https://healthyeatinghub.com.au/how-to-build-a-filling-healthy-salad/
Matt Homann is a meetings and events genius. He and his team at The Filament have a simple mission: to build better meetings. And they do it. Over and over again, their meetings and events are top rated. They help people think differently and they get RESULTS! How do they do it? You'll want to listen in and find out! BONUS: Get the meeting sheet Matt talks about by clicking in and grabbing it!
In this episode, Alex addresses a belief system that holds many back from learning the things they need to learn in order to be "successful." Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.
Monday Don't Suck I have just read a post from James Smith ( He is an amazing Health Coach) . I am going it with you. I will leave out the swearing as you may not approve I am an anti-diet activist. I cultivate anti-diet cultures and non-diet nutrition. I create lifestyle change using short-term methodologies. I encourage long-term weight loss results for optimal health. I improve your relationship with food. I enhance your self-confidence. I promote self-compassion and self-care. I deliver the above through my Anti-Diet Challenge. In 30 days I help you lose up to 10lbs WITHOUT following diets, taking pills or drinking shakes. Some of my ladies have achieved up to 5 lbs loss in the first week and are loving the process. Are you struggling with the weight you may have put on while being in lockdown? Let me help you to shift this… Stop wishing and start living the life you deserve. If this message resonates with you and you would like to lose your first (or next 10 pounds) then take my 30-Day Anti-Diet Challenge™ Now, click here to sign up, https://www.30dayantidietchallenge.com Everyday, I will bring you evidence-based nutrition tips that will help you to lose weight and keep it off without counting calories, macros and points. Each week we will have a guest that will enlighten us with their expertise.
On this episode of Sweatpants and Stretch-Marks the ladies get into: ❧ Least favorite part of your "womanly upkeep". Does pampering your self ever feel like a chore? ❧ Maintaining your identity after motherhood ❧ Would you date you? ❧ Being Black in the workplace ❧ Out of town sex ❧ 3 Fictional characters you would date Tune even Tuesday for your weekly dose of girl talk! Follow us on all Social Media sites @SPSM_Podcast!!
Each week the NZ Herald's Cooking the Books podcast tackles a different money problem. Today, it's the best ways to make extra money, without wasting your time. Hosted by Frances Cook. Well, it turns out that you guys really want to talk about side hustles. When we talked about paying off debt using side hustles a few weeks ago, I was inundated with questions about finding more ways to earn extra cash, and which ones were worth the time. Which is a very good question. You don't want to invest your time, or even worse your money, into something that only gives you a little bit back. So today we're maximising your spare time so that you can get the most cash for it, to put towards whatever your goals are. For the latest podcast I talked to Chris Walsh from MoneyHub.We talked about how to make the most from digital platforms, which old-fashioned side hustles are still worth doing, and whether you can make much from online surveys. If you have a question about this podcast, or question you'd like answered in the next one, come and talk to me about it. I'm on Facebook here https://www.facebook.com/FrancesCookJournalist/ Instagram here https://www.instagram.com/francescooknz/ and Twitter here https://twitter.com/FrancesCook
Each week the NZ Herald's Cooking the Books podcast tackles a different money problem. Today, it's the best ways to make extra money, without wasting your time. Hosted by Frances Cook. Well, it turns out that you guys really want to talk about side hustles. When we talked about paying off debt using side hustles a few weeks ago, I was inundated with questions about finding more ways to earn extra cash, and which ones were worth the time. Which is a very good question. You don't want to invest your time, or even worse your money, into something that only gives you a little bit back. So today we're maximising your spare time so that you can get the most cash for it, to put towards whatever your goals are. For the latest podcast I talked to Chris Walsh from MoneyHub.We talked about how to make the most from digital platforms, which old-fashioned side hustles are still worth doing, and whether you can make much from online surveys. If you have a question about this podcast, or question you'd like answered in the next one, come and talk to me about it. I'm on Facebook here https://www.facebook.com/FrancesCookJournalist/ Instagram here https://www.instagram.com/francescooknz/ and Twitter here https://twitter.com/FrancesCook
Breast Cancer Awareness; everything you need to know...and why you shouldn't suck boobs. --- Support this podcast: https://anchor.fm/namesoftalkatives/support
Welcome to Burn, a post-apocalyptic game of danger, intrigue, and exploration! As the world continues to warm with the return of the sun, more trading caravans begin arriving in the Homeland. How will the Families respond to these newcomers? And will they plan to go on an adventure?REFERENCE SECTIONFollow us on Twitter:Nature Check: @CheckNatureJareth/GM: @maeamianSheryl/The Ripples/Islae: @RvingNaturalistPeter/Shepherds of the Cave/Charon: @petercoffeyJordan/The Institute/Lissa: @JordanBHarrodXander/The Bowerbirds/Ganymede: @ARTexplainsChannel art by Sheryl/The Roving Naturalist
We all have an inner child, but that child doesn't excuse poor storytelling. This week the SinCast crew talks about movies geared towards a younger audience that can appeal to adults too! What about Enola Holmes? The Muppets? A Little Princess? Hear all that and MUCH more on a brand new SinCast!!! Join us every Monday for a new episode of SinCast, and keep in touch! Tweet us @cinemasins, comment on SoundCloud, (https://soundcloud.com/cinemasins) subscribe to the subreddit (https://www.reddit.com/r/CinemaSins/) and email us at cinemasinssincast@gmail.com.
The season is officially over following the crowning of the Tampa Bay Lightning as Stanley Cup champions, so now it’s time to focus on what really matters- the Flyers offseason! The gang discusses the new contracts for Robert Hagg and Alex Lyon, potential Shayne Gostisbehere trades, the viability of acquiring Patrik Laine, the draft and a whole lot more. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nintendo GameCube games have spiked in price of late. I'm an uneducated schmuck who was not an early adopter of the system, so I called my friend Ian who is somewhat more familiar with its offerings. We each used an imaginary budget of $100 to build our ideal set of GameCube games (loose-disc prices per PriceCharting.com), then jumped on this video chat to compare notes. Naturally the exercise was less about crafting a perfect list, and honestly just an excuse to discuss cheap physical GameCube games (that we think don't suck). I'm really glad Ian was interested in joining the discussion as I took several great ideas away from his list with which I wasn't familiar. I definitely think we'll other videos similar to this in the future.ShawnSchaller.comFind Shawn on Instagram/Twitter: @ShawnSchallerOr holler at Ian on Twitter: @Ian_Hartford
Nintendo GameCube games have spiked in price of late. I'm an uneducated schmuck who was not an early adopter of the system, so I called my friend Ian who is somewhat more familiar with its offerings. We each used an imaginary budget of $100 to build our ideal set of GameCube games (loose-disc prices per PriceCharting.com), then jumped on this video chat to compare notes. Naturally the exercise was less about crafting a perfect list, and honestly just an excuse to discuss cheap physical GameCube games (that we think don't suck). I'm really glad Ian was interested in joining the discussion as I took several great ideas away from his list with which I wasn't familiar. I definitely think we'll other videos similar to this in the future.ShawnSchaller.comFind Shawn on Instagram/Twitter: @ShawnSchallerOr holler at Ian on Twitter: @Ian_Hartford
You've covered the basics. People can hear you and see you and you've got a clear agenda, but online meeting fatigue is real and it can suck the life out of your team. In this episode, get practical ways you can lead more engaging online meetings that don't suck - or steal away your team's energy and motivation. Learn more about your ad choices. Visit megaphone.fm/adchoices
On this episode of Damaged Goods Podcast, Jake The Snake shares some movie remakes that actually DON'T suck. It's rare. Jake addresses the catalyst of the remake/reboot trend, denounces some he can't stand, but strives to look at the glass half-full, offereing eight movie remakes that are good. Some are movies that you might not have even known where remakes, while he discusses why he enjoys the art of film differently than other art forms. Follow Jake @jthes & @damagedgodspodcast
Things have changed since Wednesday and Cleveland teams are 3-0 since our last episode! You have a much happier Ethan and Ashley as they talk about the Browns, Indians, NBA playoffs and Ashley's new love for Marvel's Avengers movies! Finally!