Podcast appearances and mentions of frank klesitz

sellers seminars frank klesitz

Play Episode Listen Later Sep 20, 2022 32:10

Frank Klesitz and Oggie Penev are back now teaching us how to do a sellers seminar from the st-up to topics from everything you need to know before and after the seminar. The call is full of the information you can use for your next Sellers Seminar!https://www.listingleadshow.com/e/seller-workshops-and-i-have-a-buyer-letters-w-sue-adler/frank@getvyral.com

How The Guaranteed Offer System Works | Frank Klesitz and Oggie Penev | S8 E50

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Play Episode Listen Later Sep 8, 2022 36:58

Frank Klesitz and Oggie Penev drop the beat on how the system of sending a personal letter saying “I have a buyer”. Franks explain from top to bottom how to system works what thing you need to do and the tools for can use for a high percentage of success!https://www.remine.com/https://www.propstream.com/https://www.irealestatepro.com/

Today's Most Effective Real Estate Marketing Strategies, Tactics & Messages

Live UNREAL with Glover U

Play Episode Listen Later May 19, 2022 24:58

In today's episode, Jeff is joined by the founder and CEO of Vyral Marketing, Frank Klesitz. Frank brought video to the real estate industry in a big way, and when it comes to digital marketing, he really knows his stuff. He's really keyed in on the messaging and strategies that are generating listings right now, and what we really need to be focused on to push the needle in our businesses. The real estate marketing game is highly competitive, and if we don't have a painfully consistent 36-touch program, and a message that solves a pain point, we don't stand a chance. Frank is going to share highly effective marketing tactics any real estate agent can implement to generate leads and close more deals. We also discussed; Why direct mail has to be part of our marketing strategy Catchy subject lines and titles that will get people to click on our emails 3 email marketing messages that will generate fast leads Key Points 1. Email marketing is working really well for generating real estate leads, but we have to go about it the right way. Before you start any email marketing campaign, you have to put all the email addresses through a scrubbing service like https://neverbounce.com/ to remove old and dead ones. If you don't take the step of cleaning up our list, it will hurt your delivery rate, and platforms like Mailchimp will penalize you for it. 2. There is a record amount of money flowing into real estate, giving homeowners more options than ever before. This is really overwhelming for them, especially for the people who have lived in their homes for decades. One of the most effective messages we can send out to the market is offering a seller workshop to help them understand all their options. As Realtors we have to move upstream to get the seller lead and help them understand everything. 3. Most real estate agents try high-commitment marketing strategies like recording a video every single day. The problem is, this isn't something we can do consistently for years and years and years. It's better to commit to something you see yourself doing regularly for the rest of your career. Quotes Successful marketing isn't always about switching to something new, there are things that have been around for several years that are still effective. -Jeff Glover The Realtor has to move upstream to get the seller lead and help them understand everything. -Frank Klesitz If you have a Q&A based content model, you'll always have a message that's on point. -Frank Klesitz

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You've got a CRM! Now what do you do? w/ Chuck Richards

Play Episode Listen Later May 18, 2022 35:35

In this episode of Keeping It Real featuring Chuck Richards, Product Manager at Real Geeks, he breaks down the best ways to get the most out of your CRM! Having a CRM isn't enough if you aren't using it. Chuck provides some best practices and suggest ways to identify opportunities already in your database. If you don't feel like you're getting the most out of your CRM or want to up your game, you will want to check this out. Join host Frank Klesitz, CEO of Vyral Marketing, as he and Chuck discuss making your CRM work for you. Vyral Marketing will interview you on an HD webcam to create helpful Q&A videos which they then edit, optimize, and promote for an effective 36-touch program to your database. This way more people call you to buy or sell a home (or work for you as a real estate agent). Go to www.getvyral.com for pricing, how it works, reviews, success stories, examples, and to request free strategy call.

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The Resources To Equip Your Real Estate Team for Success w/ Sascha Chatman

Kevin & Fred's Next Level Podcast: Quick Tips for Realtors and Interviews from the best in the real estate business

Play Episode Listen Later May 3, 2022 43:09

In this episode of Keeping it Real, Sascha Chatman and Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success. Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success. Discovery Phase The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions. The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity. Agent Utility Belt This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them. Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach. Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to. Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have. Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today! To check out the video for this epsode go to: keepingitreal.com For more of Sascha: Email: sascha@chatmanrealtygroup.com Coaching Website: http://realestatetechninja.com Coaching Course: https://bit.ly/RETNCoaching

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Frank Klesitz Returns: The Mental Model to Win ANY Client & Where True Profitability Lies in Real Estate

Play Episode Listen Later May 2, 2022 50:17

In today's episode, we're rejoined by Vyral Marketing founder, real estate investor and our good friend, Frank Klesitz. To many people Frank is just a marketing guy, but when you get around him, you'll find out just how impressive his mind is. He brings a ton of high-level value to the real estate community, and not only do you want to be a Vyral customer for their amazing service, you want to be in Frank's world and benefit from how he thinks. Frank is the CEO and founder of Vyral Marketing, and an intellectually curious artist with experience in business, entrepreneurship, sales, marketing, and real estate. He started Vyral Marketing in 2009 after successfully implementing their marketing plan for a real estate agent in Omaha, NE. Frank also runs Katy and Frank Home Buyers with his wife. It's an acquisition and property management business buying houses in Nebraska, Iowa, Texas and Oklahoma. The truth about real estate (and any business for that matter) is that there's more value in marketing what we do than in actually doing what we do. Becoming better sales and marketing practitioners is the key to becoming more profitable, but the problem is, most of us go about marketing to get clients the wrong way - we take the rookie approach when there's a sure-fire way to win customers. Guest Info Frank is the CEO and founder of Vyral Marketing, and an intellectually curious artist with experience in business, entrepreneurship, sales, marketing, and real estate. He started Vyral Marketing in 2009 after successfully implementing their marketing plan for a real estate agent in Omaha, NE. Frank also runs Katy and Frank Home Buyers with his wife. It's an acquisition and property management business buying houses in Nebraska, Iowa, Texas and Oklahoma. Resources https://www.getvyral.com/ https://www.getvyral.com/recruiting https://thegaryhalbertletter.com/ https://www.whosmailingwhat.com/ CTA Please leave us a review at https://ratethispodcast.com/nla

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How to Teach a Home Seller Workshop w/ Frank Klesitz

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Play Episode Listen Later Apr 22, 2022 52:31

5 Steps to Set Up and Promote a Home Seller Workshop Many homeowners want to sell their homes but don't know where to start. If you learn to help them achieve their goals, they'll come to you for expert advice. However, this leaves us with one more question — how will they find you? While there are several ways to find your audience, one of the most effective approaches is to set up a home seller workshop. Take a look at the five steps to creating and promoting your workshop. Set a Date The first step is to pick a day. Find a time of day when you think your target audience will be available to watch or listen to your presentation. Usually, many professionals are busy during the day, so the best time to schedule it is in the early evening, around 7 PM to 8 PM. Develop a Curriculum Once the date and time is set, the next step is to create a curriculum. What will you talk about in your workshop? If you're new to the industry and not familiar with public speaking on a virtual platform, perhaps you can invite a guest speaker to have conversations with. For this method, the best format is question and answer. The topics you can cover can include top questions sellers are asking right now, like the following: What's going on in the market? What improvements can I make to increase my home's value? What do I do with my belongings when I move? How should I stage my home, so it sells fast? Do I need to hold open houses to get potential buyers? Once you narrow down the topics you want to talk about, you can go to Google and search for the answers. While the information you provide is essential, what matters most is how you deliver it. Your audience will listen to someone who exudes confidence and expertise, so consider this as you prepare for your workshop. Practice, practice, so you don't come across as uncertain of yourself. If you don't trust what you say, your audience won't, either. Set up a Home Seller Workshop on Eventbrite Now that you have the date and the curriculum ready, the next step is to create an event with a good title and develop a sales copy for the event. Make sure to explicitly mention what the main points of your workshop are and what value it will bring to your viewers. If you have additional offers such as free virtual consultations, special guests, and home price offers, include them to increase your appeal. Customize the Registration Page After that, you need to develop a registration page. With Eventbrite, you can customize the page to include the essential details, such as: Name Email address How did you come across my workshop? Link to the workshop Once they submit their form, you can collect their information and save it in your database. As the event nears, get in touch with them by either sending an email or texting them. Calling them three times can increase the conversion rate because it will let them know they're wanted in the event, so they will be more inclined to go. Reach out to a Wider Audience If you want to widen your reach and tap a more significant number of people, you can do so in various ways. For instance, you can: Send out an email to your existing database Make a Facebook Ad Send direct mail Use an affiliate program Call people personally With these steps, you'll be sure to produce a successful workshop. While these steps serve as a good starting point, be sure to customize them to fit your needs. The more authentic and personalized your pitch is, the more you will grab people's attention.

03: Groundbreaking Marketing Strategies to Set More Appointments and Tap Into Your Creativity with Frank Klesitz

agentXcel with Chris Bowers

Play Episode Listen Later Apr 20, 2022 51:22

What if your superpower was convincing people that you had a superpower? I'm talking with Frank Klesitz, founder of Vyral Marketing about using effective marketing to get your foot in the door with clients. Being able to successfully market yourself and your business is only the first step of being in business, once you do get that bite, you also have to be able to follow it up with an effective pitch to help the client understand all of their options that you, as the professional, are able to provide them with. Our conversation even has a few examples of his ideas in practice, an added bonus to a great conversation. About Frank: Frank Klesitz founded Vyral Marketing, an Inc. 5000 awarded advertising agency for entrepreneurs in professional services (mostly real estate), leading 65 employees to help 500+ clients stay in better touch with their database to increase sales with education-based video marketing. Connect with Frank: https://www.getvyral.com/ Quotes and Takeaways: “The marketing funnel and the sales funnel are essentially trust, need, help, and hurry, We must have a way to build trust within the market so we got to put out videos we got to have reviews, we got to have all this soft fuzzy stuff that as business owners we hate because they don't drive sales now, but like you got to actually build trust with people over the long term. A lot of getting there is by doing a podcast like this or putting out videos and working things out.” – Frank “If someone's going to give you money, they'll be online checking you out, seeing your competence and how you present yourself, how you speak, and seeing what you have to say. The way you sell the intangibles through certainty, like the more certain someone has been buying the intangible, the service is usually the higher price of elasticity of what they're willing to pay.” – Frank

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The Power of SEO and Area Pages w/ Bob McCranie

Play Episode Listen Later Apr 7, 2022 41:17

The Power of SEO and Area Pages With Bob McCranie Do you want more lead traffic to your website? In this episode of Keeping It Real, we explore the latest SEO best practices with Bob McCranie. Bob is the Broker Associate & Team Owner at Texas Pride Realty Group - HomeSmart Stars and an expert on utilizing SEO best practices and Area pages in his strategies. Join host Frank Klesitz, CEO of Vyral Marketing, in breaking down the strategies and best practices behind a robust, high-conversion online presence in today's evolving digital landscape. If you need some help optimizing your site, tips on how to turn up the volume on your current lead flow, insight into different strategies that have provided wins for agents across various markets, check out Bob's Area Page lead generation strategy! Top 3 Ways to Generate Lead Traffic & Boost Your Sale Funnels' Visibility in Your Market Bob, a Brokerage Associate & Team Owner at Texas Pride Realty Group - HomeSmart Stars, shares the techniques and strategies he deploys to increase overall visibility to prospective clients in his market. According to Bob, he deploys three unique strategies to get leads. These strategies roughly refer to attraction marketing, SEO & optimizing his website based on popular search engine optimization guidelines, and demographic farming/cultivating his existing audience. Let's dive more into these strategies and find out how Bob executes them to get as many leads as possible. Attraction Marketing Attraction marketing, also called event marketing, is Bob's number one strategy. This strategy is based on the idea is that you don't have to run Ads all the time or cold calls but have people gravitate towards you because of who you are in the community. In the case of Bob, he's a well-known Broker Associate with long years in the industry. Newer agents can begin working on their community visibility by hosting events. You can draw people to you by hosting events, posting about them on social media, and generally being a social connector. It doesn't have to be a real estate event, but any event that serves as a lure to connect with people. Some of the events you can host include: Kite Flying, BBQs, & Outdoor Events Theater Events, Movie Nights, DriveIns, Concert in the Parks, etc. Recycling Events, Food Drives, Community Service Events, etc. Starting successful community events takes consistency and patience. Make a schedule and stick to it when promoting your events. You can put up physical signs around your area. Put up flyers at your local coffee shops and gyms, and utilize social media ads. These have proven very effective no matter which markets you are located in. Putting in a constant effort will build attendance over time, and before you know it, you will have collected a community of regulars at your events that can also serve as a potential client base. Networking greatly helps get leads, even if not by a massive count at first. Your Website The second and perhaps most important is internet marketing, specifically SEO. Your primary medium is your Reel Geeks website, which helps you draw in more organic leads. You still run Google ads, which brings you steady business. However, you must have a website to lead your potential leads and provide them with the information they need. Of course, just having a website is not enough – you need area pages. Bob stresses the importance of area pages and being specific about where you want your leads to go. He combines social media and SEO, focusing locally on his pages. No one looks for real estate in the main city. People always look for the suburb or neighborhood they are looking into. You create business pages for each suburb of the city you're covering. Each page must have a call to action that takes the reader to the actual area page on your website. It has to lead to the direct page for the city or suburb, not the homepage. It helps to pre-fine all searches as much as possible, directing leads where they want and giving them satisfaction. Demographic Farming Bob's last strategy has to do with demographic farming, which is about cultivating or nurturing your lists. In this example, he developed his holiday list using postcards sent creatively and in good fun. For instance, he would send a holiday postcard in June or Valentine's Card with a humorous caption. Of the many postcards he sent, the most creative and successful is the tagline, "No, I don't want to buy your house." Bob doesn't want to buy your house, but he can sell it at a 30 to 40% better price than others in the market. The idea is to keep it fun, so people will look at the cards or mail and know what Bob has to offer. Conclusion Per Bob's experience, the strategies that can help you bring in leads are – attraction marketing/events marketing, SEO and area pages, and demographic farming. Add them to your process, and you can turn up your current lead flow to the highest volume.

How to Generate Seller Leads in Low Inventory Market w/ Lisa Chinatti

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Play Episode Listen Later Mar 21, 2022 56:56

We are excited to welcome back one of our favorite guests, Lisa Chinatti, for this episode of Keeping It Real. Lisa is a top producer based in Westford, MA, with over ten years of Real Estate experience. We are also joined by Jason Posnick, the Sales Manager for the Chinatti Realty Group and has an enormous passion for developing others, solving problems, and conveying positivity into people's lives. The market is hot right now, and we see a lot of areas with low inventory. Lisa gives you her tips and shares what she and her team are doing to maintain their seller lead flow. Lisa and Jason break down the most effective approaches to 5 different lead sources and how to create a plan that meets your needs regardless of which market you are in. Join host Frank Klesitz, CEO of Viral Marketing, as he, Lisa, and Jason dive into generating new seller leads today. If you are looking for a way to generate more seller leads, you will want to check this one out and take notes!

Best Practices on Hiring and Managing VAs | Frank Klesitz and Oggie Penev | S6 E52

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Play Episode Listen Later Mar 15, 2022 34:32

Frank and Oggie dive into the world of Virtual Assistants. Oggie as Frank about the step-by-step process of the start to training and Frank explained the basic things you need to find for your VA's like Cognitive ability, personality, and motivation. Frank also shares his mindset on how to set up a system that can maximize the ability of VAs to perform at a high level.00:00 Intro02:12 How do we start?06:58 3 things you need to find11:39 Hiring Process19:52 International Position22:10 How do we pay them?23:26 Training26:43 Performance29:19 End Remarks

You Can't Fix This With More Instagram Selfies: The Biggest Challenge Facing Coaches & Consultants Right Now

MicroFamous

Play Episode Listen Later Dec 23, 2021 17:04

As lead gen costs continue to go up, and social media algorithms are optimized for rapid rising, negative emotional responses, it gets more and more difficult to put any kind of a direct response call-to-action in front of people on social media. That goes for whether you pay to play or not. I'll give you an example. Let's rewind to February 2020, the MicroFamous book just launched, got great feedback and reviews. So my idea was to run the free+shipping offer to build the email list, and I built a whole 90-day email nurture system to follow up and convert those book buyers into true believers in the MicroFamous message. But the ads just were ridiculously expensive, despite us doing all the latest, greatest, micro-testing techniques. Then I found out why. The guy helping me with ads checked with his network around May of 2020 and heard that it was starting to cost $40-50 in ads to get one conversion on a $7 free+shipping book offer. What that told me is that the people doing it are spending a warchest to build their email list. They probably have a complex set of backend follow up and a mix of offers to try to recapture all that ad spend and hopefully make a profit. And who knows if it's working or how long they're waiting to actually profit. Just because people are doing things doesn't mean it's working or that it's sustainable. So I pulled back that offer. My observation is that over the long run, lead gen costs will continue going up, regardless of short-term issues like iOS14 or variations in the market or by niche. The more the big companies start shifting ad budgets away from TV and radio into social media, it just drives up everyone's cost. This shouldn't be a surprise to anyone. I've talked to some Facebook ad agency folks over the last year, and they're proud of getting their clients leads at $5-10. When they first start running ads, opt-ins can be $15, $20 or more. Now, you might say, what about the folks who are running ads and selling programs and courses in the millions? The Russell Brunsons, Russ Rufinos, Amy Porterfields, etc. I have no doubt that the top 1-5% of info-marketers are still making money. Whether that's with free+shipping funnels. Or running ads to webinars with a whole series of upsells and cross-sells and complicated, trigger-driven email campaigns. Or maybe they're running ads to call-funnels and hard-selling with a phone team. I'm sure it all still works to a degree. But to make the math work now, in an environment of $5-10 lead costs, the game has changed. Your backend has to be fine tuned. It reminds me of a story one of my mentors, Frank Klesitz, told on this podcast in the episode on puffery and copywriting. The story goes that he was at a Dan Kennedy event years ago, and one of the guest speakers was a top info-marketer. And to show his autoresponder campaign in all of its glory, he took a 6-foot tall roll of paper with his entire campaign sketched out. When the paper was rolled out, it ran across the width of the entire stage and needed several people just to hold it up. On seeing that, Frank decided that was not where he wanted to compete. So is the biggest challenge facing us just an issue of optimizing ads? In other words, if we just became better info-marketers, does that solve the problem? I don't think so. Let's say the top 5% of info-marketers can still scale up using social media ads and a complex backend of funnels and triggers and upsells and cross-sells. Do you WANT to put in the work to reach the top 5% of info-marketers? Do you have the rare set of skills and mentality and engineering ability to get there? Do you have the internal values that drive you to extract maximum value from someone regardless of whether it's in their best interest? I don't know that I do. I certainly don't have the values piece. I also don't have the passion to reverse engineer ads on social media...every day... looking for that slight...

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Episode 089 with Josh Cunningham, CEO and Founder of rokrbox

GRIT: The Real Estate Growth Mindset

Play Episode Listen Later Dec 21, 2021 39:40

In 2011, Josh Cunningham was working as a recruiter for a small boutique brokerage. He attended a Mike Ferry training event when he met Frank Klesitz, CEO of Vyral Marketing. Frank's story of success inspired him so much that a few months later, he reached out to Frank to ask how he can work for him. This was when he decided to take a leap of faith and jump into the entrepreneurial world. A couple of years later, a client he had at Vyral Marketing, Spring Bengtzen, shared that despite the work she puts into her real estate business, she just wasn't seeing the results she wanted. At that time, a lot of people from the industry are attributing their success to the ISA model. Josh then decided to help Spring make her first ISA hire. Today, Josh Cunningham is the CEO and Founder of rokrbox, a premium real estate ISA company that connects serious buyers and sellers with highly reliable and successful Realtors across the US and Canada. To date, Josh's team has managed more than two million Internet leads using his proven model. Let's hear from Josh as he shares his insights on the ISA model and the top 5 biggest mistakes agents are making with their leads. Top Takeaways: 01:23 How Josh got started in the real estate industry 04:06 How rokrbox came to be 09:34 The formula they follow at rokrbox 10:18 What entrepreneurship is all about 11:06 The value of having a dedicated person to follow-up on your leads 11:27 What are the biggest mistakes agents make with their leads 18:47 How to hold a conversation with somebody without any local market knowledge 21:37 Why you should always communicate strong recommendations. 26:44 Why you shouldn't waste all your time with leads who are not yet motivated 28:43 Josh's take on where the real estate industry is going Download the Top 5 Mistakes that Agents Make with their Leads: https://bit.ly/3JdZVDy To get in touch with Josh Cunningham, email him at Josh@rokrbox.com Or check their website at https://rokrbox.com/

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Turning New Year's Resolutions Into New Year's Actions

Kevin & Fred's Next Level Podcast: Quick Tips for Realtors and Interviews from the best in the real estate business

Play Episode Listen Later Dec 15, 2021 62:49

In this episode of “Keeping It Real” host Frank Klesitz discusses how you can transform real estate and CRM goals for 2022 into real-life results with special guests Brendan Bartic and Todd Tramonte. The Importance of New Year's Resolutions and Actions in the Post-pandemic Real Estate Space The world has changed drastically because of COVID-19. Many major changes have taken place in the real estate industry. Learn how you can take concrete steps and decisive actions to adjust to the post-pandemic changes through the New Year's resolutions and actions of Brendan and Todd. Culture First: From Resolution to Action Brendan shares what he learned in 2021 after he and his real estate team initially built on the wrong fundamental structure by focusing on productivity: “Culture first… The big thing I learned this year is: If you don't have the culture, you can have the best, most aggressive agents on earth, you're not gonna get very far.” As a result, he and his team now resolved to prioritize culture moving forward. He emphasizes their new goals: “We follow our three Ps: People, Progression, and Philanthropy.” He applies these principles by changing which attitudes and behaviors they allow and don't allow among their team members. He also provides more creative options to both buyers and sellers so they can find a suitable solution for their needs. Brendan educates himself to become a better leader so he can inspire his team to become better real estate agents. Voice of Reason: From Resolution to Action Todd shares what he learned in 2021: “How absolutely overwhelmed our client is.” He explains that he observed that many people felt confused and exhausted after hearing different messages from different sources during this pandemic in the real estate field and beyond. That's why he and his real estate team aim to be the voice of reason and clarity in 2022. He plans to achieve this goal by tailoring their message to give clients reassurance and reliability. He offers simple, straightforward solutions to their real estate needs amid the overwhelming factors in real estate transactions. Todd also realized the power of onsite work interactions. He fosters mutual trust in the company by working shoulder-to-shoulder with his team every day. His resolutions align with his overall work inspiration: “The only reason I'm building a business is to have a life of purpose and impact. A life that actually matters, that I'm proud of.” Transform Your New Year's Resolutions Into New Year's Actions With the Help of Real Geeks If you want to transform your New Year's resolutions as a real estate agent into tangible actions like Brendan and Todd, you can partner with a competent IDX provider like Real Geeks. We offer an all-in-one real estate solution so you can grow your business in the upcoming year. Level up your real estate venture through our custom IDX real estate websites, web design, drip system, and CRM services.

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The Best Economic Model for a Profitable Team (Keeping it Real Interview)

Play Episode Listen Later Nov 29, 2021 65:08

In today's special episode, I sat down with Greg Harrelson and Frank Klesitz to talk about the real estate team's economic model, how it has changed over time, what drove those changes and the decisions we've made about it. You'll learn the inner workings of the model - including lead generation, marketing, splits, culture, and why we choose to run this model. Frank Klesitz is the CEO and co-founder of Vyral Marketing, a 7-figure, done-for-you video marketing firm geared towards helping entrepreneurial professionals across industries retain existing clients and increase new client generation. Passionate about helping his clients achieve their full potential, today Frank oversees Vyral Marketing's mission, vision, culture, and values. Greg Harrelson is the owner and president of Century 21 The Harrelson Group, founder of Real Estate Sales Solutions, and host of The Level Up Podcast. As a successful agent and business owner in the Myrtle Beach area, Greg is in the top 1% of agents in the country. His success has inspired him to teach aspiring Realtors how to reach their goals. There's no such thing as a one-size-fits-all business model in real estate. How we interact with and operate our businesses is down to what matters to us. We can pick our business models on anything - the next financial achievement, ego, or saying what sounds great from the stage. But with the freedom we have, we can do something different - pick the model that matches our natural behavior and personality. Guest Info Frank Klesitz is the CEO and co-founder of Vyral Marketing, a 7-figure, done-for-you video marketing firm geared towards helping entrepreneurial professionals across industries retain existing clients and increase new client generation. Passionate about helping his clients achieve their full potential, today Frank oversees Vyral Marketing's mission, vision, culture, and values. Greg Harrelson is the owner and president of Century 21 The Harrelson Group, founder of Real Estate Sales Solutions, and host of The Level Up Podcast. As a successful agent and business owner in the Myrtle Beach area, Greg is in the top 1% of agents in the country. His success has inspired him to teach aspiring Realtors how to reach their goals. Link Mentioned https://www.cbsnews.com/news/golden-state-warriors-the-talent-and-mindset-behind-the-nba-reigning-dynasty-60-minutes-2019-06-02/

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The Magical Seller Lead Generation Email | Oggie Penev and Frank Klesitz | S5 E23

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Play Episode Listen Later Nov 4, 2021 32:14

Emails are really a thing of magic. We just type out a message, hit send, and watch the money come in. But we need to be creating the right email to make the magic happen.That's why Oggie Penev and Frank Klesitz want to show you the magical seller lead generation email!

How to Reconnect with Your Database w/ Frank Klesitz

real outlook crm gmail reconnect databases frank klesitz

Play Episode Listen Later Sep 17, 2021 54:07

Join us for this Keeping it Real where you'll learn how to reconnect with your neglected past clients, sphere, and lead nurtures so more people call you without spending a lot of money. You'll learn a simple process to export all your contacts into one file - properly de-duplicated and scrubbed - so you can email them a re-connect message about the latest local real estate news. You'll get a copy of this message on the show. Then, you'll put everyone on a “36 touch” plan so you're top of mind as their go-to real estate agent. You'll even be able to track who engaging with you so you can follow up. The strategies you'll learn to do this are inexpensive and simple. As a bonus, not only can you reconnect with your database, but you can also work the databases of other agents in your market for a referral fee – a low-risk way of generating high-quality leads for yourself. Join Frank Klesitz this week to learn everything you wanted to know about how to get the most business from your #1 asset – all those emails, phone numbers, and mailing addresses sitting in your Gmail, Outlook, mobile phone, and CRM(s).

How to Reconnect with Your Database w/ Frank Klesitz

real outlook crm gmail reconnect databases frank klesitz

Play Episode Listen Later Sep 17, 2021 54:07

Join us for this Keeping it Real where you'll learn how to reconnect with your neglected past clients, sphere, and lead nurtures so more people call you without spending a lot of money. You'll learn a simple process to export all your contacts into one file - properly de-duplicated and scrubbed - so you can email them a re-connect message about the latest local real estate news. You'll get a copy of this message on the show. Then, you'll put everyone on a “36 touch” plan so you're top of mind as their go-to real estate agent. You'll even be able to track who engaging with you so you can follow up. The strategies you'll learn to do this are inexpensive and simple. As a bonus, not only can you reconnect with your database, but you can also work the databases of other agents in your market for a referral fee – a low-risk way of generating high-quality leads for yourself. Join Frank Klesitz this week to learn everything you wanted to know about how to get the most business from your #1 asset – all those emails, phone numbers, and mailing addresses sitting in your Gmail, Outlook, mobile phone, and CRM(s).

How to Reconnect with Your Database w/ Frank Klesitz

real outlook crm gmail reconnect databases frank klesitz

Play Episode Listen Later Sep 17, 2021 54:07

Join us for this Keeping it Real where you'll learn how to reconnect with your neglected past clients, sphere, and lead nurtures so more people call you without spending a lot of money. You'll learn a simple process to export all your contacts into one file - properly de-duplicated and scrubbed - so you can email them a re-connect message about the latest local real estate news. You'll get a copy of this message on the show. Then, you'll put everyone on a “36 touch” plan so you're top of mind as their go-to real estate agent. You'll even be able to track who engaging with you so you can follow up. The strategies you'll learn to do this are inexpensive and simple. As a bonus, not only can you reconnect with your database, but you can also work the databases of other agents in your market for a referral fee – a low-risk way of generating high-quality leads for yourself. Join Frank Klesitz this week to learn everything you wanted to know about how to get the most business from your #1 asset – all those emails, phone numbers, and mailing addresses sitting in your Gmail, Outlook, mobile phone, and CRM(s).

How to Reconnect with Your Database w/ Frank Klesitz

real outlook crm gmail reconnect databases frank klesitz

Play Episode Listen Later Sep 17, 2021 54:07

Join us for this Keeping it Real where you'll learn how to reconnect with your neglected past clients, sphere, and lead nurtures so more people call you without spending a lot of money. You'll learn a simple process to export all your contacts into one file - properly de-duplicated and scrubbed - so you can email them a re-connect message about the latest local real estate news. You'll get a copy of this message on the show. Then, you'll put everyone on a “36 touch” plan so you're top of mind as their go-to real estate agent. You'll even be able to track who engaging with you so you can follow up. The strategies you'll learn to do this are inexpensive and simple. As a bonus, not only can you reconnect with your database, but you can also work the databases of other agents in your market for a referral fee – a low-risk way of generating high-quality leads for yourself. Join Frank Klesitz this week to learn everything you wanted to know about how to get the most business from your #1 asset – all those emails, phone numbers, and mailing addresses sitting in your Gmail, Outlook, mobile phone, and CRM(s).

New Real Estate Agent Onboarding Guide 101

guide real real estate agents onboarding greg harrelson frank klesitz

Play Episode Listen Later Aug 6, 2021 80:56

Are you thinking about hiring your first buyer or listing agent? Maybe you've increased your real estate agent recruiting given the demand for real estate this summer? If that's the case, join us for Keeping it Real this week to learn the optimal way to onboard a new real estate agent to your team or brokerage. Frank Klesitz will interview Greg Harrelson (our guest this week) on how he gets a brand new real estate agent with minimal resources up to speed so they are selling homes within weeks. This is a great interview if you're a brand new agent - you'll learn how to get yourself up to speed! This is a step-by-step instructional interview with the exact steps for a new real estate agent to take.

New Real Estate Agent Onboarding Guide 101

guide real real estate agents onboarding greg harrelson frank klesitz

Play Episode Listen Later Aug 6, 2021 80:56

Are you thinking about hiring your first buyer or listing agent? Maybe you've increased your real estate agent recruiting given the demand for real estate this summer? If that's the case, join us for Keeping it Real this week to learn the optimal way to onboard a new real estate agent to your team or brokerage. Frank Klesitz will interview Greg Harrelson (our guest this week) on how he gets a brand new real estate agent with minimal resources up to speed so they are selling homes within weeks. This is a great interview if you're a brand new agent - you'll learn how to get yourself up to speed! This is a step-by-step instructional interview with the exact steps for a new real estate agent to take.

New Real Estate Agent Onboarding Guide 101

guide real real estate agents onboarding greg harrelson frank klesitz

Play Episode Listen Later Aug 6, 2021 80:56

Are you thinking about hiring your first buyer or listing agent? Maybe you've increased your real estate agent recruiting given the demand for real estate this summer? If that's the case, join us for Keeping it Real this week to learn the optimal way to onboard a new real estate agent to your team or brokerage. Frank Klesitz will interview Greg Harrelson (our guest this week) on how he gets a brand new real estate agent with minimal resources up to speed so they are selling homes within weeks. This is a great interview if you're a brand new agent - you'll learn how to get yourself up to speed! This is a step-by-step instructional interview with the exact steps for a new real estate agent to take.

New Real Estate Agent Onboarding Guide 101

guide real real estate agents onboarding greg harrelson frank klesitz

Play Episode Listen Later Aug 6, 2021 80:56

Are you thinking about hiring your first buyer or listing agent? Maybe you've increased your real estate agent recruiting given the demand for real estate this summer? If that's the case, join us for Keeping it Real this week to learn the optimal way to onboard a new real estate agent to your team or brokerage. Frank Klesitz will interview Greg Harrelson (our guest this week) on how he gets a brand new real estate agent with minimal resources up to speed so they are selling homes within weeks. This is a great interview if you're a brand new agent - you'll learn how to get yourself up to speed! This is a step-by-step instructional interview with the exact steps for a new real estate agent to take.

Getting Started as a Brand-New Real Estate Agent in 2021 w/ Ashlee Nath

Play Episode Listen Later Jul 1, 2021 49:51

In this episode of Keeping it Real with Greg Harrelson of Century 21 The Harrelson Group and Frank Klesitz of Vyral Marketing features Ashlee Nath. Discussing, “Getting Started as a Brand-New Real Estate Agent in 2021,” you'll hear tips on how to hit the ground running as a new agent and strategies approaching the market in a new way, even if you've been in real estate for decades. Nath began her real estate career as a home stager and transitioned into becoming a transaction manager, and then determined that she could be an asset as an agent, and decided to take the test for her license through Kaplan online in three weeks. She didn't plan to rush through, but while doing it realized that she could be learning scripts and reaching out to clients to let them know she was in school. For others that would like to get started, Nath suggested that soon-to-be agents can learn scripts, start conversations, and set up their social media. “They can start learning scripts before they have their license,” said Nath. Using Social Media as a Real Estate Agent in 2021 Nath was strategic in building her client base. She chose to start with Instagram as a lead generation tool and searched for people posting near her in Colorado Springs. She'd make comments and like their posts and start following people, and they would do the same. She would like up to 200 items per hour. “I started focusing all my time and energy on social media,” explained Nath. “I learned everything from webinars!” Nath would look at someone's Instagram page and make sure they were a local who had posted recently and had interests similar to hers and then she would send a personal message, using their name and referencing something from their profile which sparked her interest. To her the key was that she “made it beneficial for them as well as me.” Over time, Nath learned what was good to post live vs. as a story, and found that an 80:20 ratio, with 80% of posts relating to her life as a mom and 20% of posts involving real estate was a good mix for her audience. “I want them to see I'm a human as well as a realtor,” Nath said. “You were proactively recruiting and prospecting,” Klesitz said,“reminding listeners that Nath “would make 50 attempts a day to reach out to people in Colorado Springs.” According to Nath, her main message was not about real estate, it was about creating local relationships and “getting to know people in my community.” And, it worked. She doesn't spend as much time prospecting on Instagram now because she is really busy with referral business and past client repeat business. Nath also used Facebook but does not consider it her main source of social media. She posts home listings in groups and on local buy, sell, trade pages, but only shares a price and size range rather than exact details. The reasoning is that then the viewers had to click links to her unbranded Real Geeks property landing pages which required registration before showing home photos. Once she saw the leads sign up on Real Geeks, she would engage them in conversation. She felt they were warmer leads since they were already looking at homes. This strategy alone resulted in her selling 10 homes her first year. Real Geeks Property Landing Pages Convert Easily Nath said she used a landing page on her Real Geeks' website and would post a short description and link the page to 5-10 local groups a day. She did not post to the same group every day, but rotated between 15 groups. Of those 15, Nath said 5 had the largest audience and better traction, but that posting to all made it more comprehensive. Klesitz noted that in doing so, Nath uses Facebook as an inbound strategy, whereas she uses Instagram as an outbound strategy. Harrelson and Klesitz were impressed as they calculated that she generated 150 free leads off Facebook where ten of those turned into deals, giving her close to 7% conversion through organic posting. Harrelson appreciated her approach in using forced registration when the leads came to her page. “They volunteered their information, now that's a qualifier,” said Harrelson, adding that the qualifier brought conversion. Harrelson reminded that every Real Geeks user could generate leads using the property pages on social media. “Property pages have share buttons that make sharing it simple,” he said. In addition to social media, Nath said she built her database from looking through her phone, checking who had come to her home for dinner and who she knew from volunteering at her kids' schools. She contacted people she already knew to have more face to face “let's go get coffee” interaction and was involved in “Mom groups” which allowed her to meet more people and grow her sphere of influence. “It's all about keeping those relationships and nurturing those people,” Nath said. Even if they didn't need her services, she knew, “they may know someone.” Nath uses gifts to stay top of mind with past clients and contacts, delivering about 300 gifts each month through what she refers to as monthly pop-bys and events. She shared an example of a personalized art card + flower seeds that was sent and explained that at Thanksgiving mini bundt cakes were hand delivered by their real estate team with the message, “we're nothing bundt thankful for you.” Harrelson mentioned that she's created a formula and that “she came across the formula naturally.” “She chose something that fit her personality style.” He described it as authentic, intentional, simple, and consistent. “She created a routine and she delivered value,” he said explaining that it works as she, “leads with the give and lets the take come in some sort of reciprocity.”

thanksgiving real mom property getting started brand new colorado springs real estate agents kaplan using social media nath harrelson vyral marketing greg harrelson frank klesitz real geeks

Getting Started as a Brand-New Real Estate Agent in 2021 w/ Ashlee Nath

Play Episode Listen Later Jul 1, 2021 49:51

In this episode of Keeping it Real with Greg Harrelson of Century 21 The Harrelson Group and Frank Klesitz of Vyral Marketing features Ashlee Nath. Discussing, “Getting Started as a Brand-New Real Estate Agent in 2021,” you'll hear tips on how to hit the ground running as a new agent and strategies approaching the market in a new way, even if you've been in real estate for decades. Nath began her real estate career as a home stager and transitioned into becoming a transaction manager, and then determined that she could be an asset as an agent, and decided to take the test for her license through Kaplan online in three weeks. She didn't plan to rush through, but while doing it realized that she could be learning scripts and reaching out to clients to let them know she was in school. For others that would like to get started, Nath suggested that soon-to-be agents can learn scripts, start conversations, and set up their social media. “They can start learning scripts before they have their license,” said Nath. Using Social Media as a Real Estate Agent in 2021 Nath was strategic in building her client base. She chose to start with Instagram as a lead generation tool and searched for people posting near her in Colorado Springs. She'd make comments and like their posts and start following people, and they would do the same. She would like up to 200 items per hour. “I started focusing all my time and energy on social media,” explained Nath. “I learned everything from webinars!” Nath would look at someone's Instagram page and make sure they were a local who had posted recently and had interests similar to hers and then she would send a personal message, using their name and referencing something from their profile which sparked her interest. To her the key was that she “made it beneficial for them as well as me.” Over time, Nath learned what was good to post live vs. as a story, and found that an 80:20 ratio, with 80% of posts relating to her life as a mom and 20% of posts involving real estate was a good mix for her audience. “I want them to see I'm a human as well as a realtor,” Nath said. “You were proactively recruiting and prospecting,” Klesitz said,“reminding listeners that Nath “would make 50 attempts a day to reach out to people in Colorado Springs.” According to Nath, her main message was not about real estate, it was about creating local relationships and “getting to know people in my community.” And, it worked. She doesn't spend as much time prospecting on Instagram now because she is really busy with referral business and past client repeat business. Nath also used Facebook but does not consider it her main source of social media. She posts home listings in groups and on local buy, sell, trade pages, but only shares a price and size range rather than exact details. The reasoning is that then the viewers had to click links to her unbranded Real Geeks property landing pages which required registration before showing home photos. Once she saw the leads sign up on Real Geeks, she would engage them in conversation. She felt they were warmer leads since they were already looking at homes. This strategy alone resulted in her selling 10 homes her first year. Real Geeks Property Landing Pages Convert Easily Nath said she used a landing page on her Real Geeks' website and would post a short description and link the page to 5-10 local groups a day. She did not post to the same group every day, but rotated between 15 groups. Of those 15, Nath said 5 had the largest audience and better traction, but that posting to all made it more comprehensive. Klesitz noted that in doing so, Nath uses Facebook as an inbound strategy, whereas she uses Instagram as an outbound strategy. Harrelson and Klesitz were impressed as they calculated that she generated 150 free leads off Facebook where ten of those turned into deals, giving her close to 7% conversion through organic posting. Harrelson appreciated her approach in using forced registration when the leads came to her page. “They volunteered their information, now that's a qualifier,” said Harrelson, adding that the qualifier brought conversion. Harrelson reminded that every Real Geeks user could generate leads using the property pages on social media. “Property pages have share buttons that make sharing it simple,” he said. In addition to social media, Nath said she built her database from looking through her phone, checking who had come to her home for dinner and who she knew from volunteering at her kids' schools. She contacted people she already knew to have more face to face “let's go get coffee” interaction and was involved in “Mom groups” which allowed her to meet more people and grow her sphere of influence. “It's all about keeping those relationships and nurturing those people,” Nath said. Even if they didn't need her services, she knew, “they may know someone.” Nath uses gifts to stay top of mind with past clients and contacts, delivering about 300 gifts each month through what she refers to as monthly pop-bys and events. She shared an example of a personalized art card + flower seeds that was sent and explained that at Thanksgiving mini bundt cakes were hand delivered by their real estate team with the message, “we're nothing bundt thankful for you.” Harrelson mentioned that she's created a formula and that “she came across the formula naturally.” “She chose something that fit her personality style.” He described it as authentic, intentional, simple, and consistent. “She created a routine and she delivered value,” he said explaining that it works as she, “leads with the give and lets the take come in some sort of reciprocity.”

thanksgiving real mom property getting started brand new colorado springs real estate agents kaplan using social media nath harrelson vyral marketing greg harrelson frank klesitz real geeks

Getting Started as a Brand-New Real Estate Agent in 2021 w/ Ashlee Nath

Play Episode Listen Later Jul 1, 2021 49:51

In this episode of Keeping it Real with Greg Harrelson of Century 21 The Harrelson Group and Frank Klesitz of Vyral Marketing features Ashlee Nath. Discussing, “Getting Started as a Brand-New Real Estate Agent in 2021,” you'll hear tips on how to hit the ground running as a new agent and strategies approaching the market in a new way, even if you've been in real estate for decades. Nath began her real estate career as a home stager and transitioned into becoming a transaction manager, and then determined that she could be an asset as an agent, and decided to take the test for her license through Kaplan online in three weeks. She didn't plan to rush through, but while doing it realized that she could be learning scripts and reaching out to clients to let them know she was in school. For others that would like to get started, Nath suggested that soon-to-be agents can learn scripts, start conversations, and set up their social media. “They can start learning scripts before they have their license,” said Nath. Using Social Media as a Real Estate Agent in 2021 Nath was strategic in building her client base. She chose to start with Instagram as a lead generation tool and searched for people posting near her in Colorado Springs. She'd make comments and like their posts and start following people, and they would do the same. She would like up to 200 items per hour. “I started focusing all my time and energy on social media,” explained Nath. “I learned everything from webinars!” Nath would look at someone's Instagram page and make sure they were a local who had posted recently and had interests similar to hers and then she would send a personal message, using their name and referencing something from their profile which sparked her interest. To her the key was that she “made it beneficial for them as well as me.” Over time, Nath learned what was good to post live vs. as a story, and found that an 80:20 ratio, with 80% of posts relating to her life as a mom and 20% of posts involving real estate was a good mix for her audience. “I want them to see I'm a human as well as a realtor,” Nath said. “You were proactively recruiting and prospecting,” Klesitz said,“reminding listeners that Nath “would make 50 attempts a day to reach out to people in Colorado Springs.” According to Nath, her main message was not about real estate, it was about creating local relationships and “getting to know people in my community.” And, it worked. She doesn't spend as much time prospecting on Instagram now because she is really busy with referral business and past client repeat business. Nath also used Facebook but does not consider it her main source of social media. She posts home listings in groups and on local buy, sell, trade pages, but only shares a price and size range rather than exact details. The reasoning is that then the viewers had to click links to her unbranded Real Geeks property landing pages which required registration before showing home photos. Once she saw the leads sign up on Real Geeks, she would engage them in conversation. She felt they were warmer leads since they were already looking at homes. This strategy alone resulted in her selling 10 homes her first year. Real Geeks Property Landing Pages Convert Easily Nath said she used a landing page on her Real Geeks' website and would post a short description and link the page to 5-10 local groups a day. She did not post to the same group every day, but rotated between 15 groups. Of those 15, Nath said 5 had the largest audience and better traction, but that posting to all made it more comprehensive. Klesitz noted that in doing so, Nath uses Facebook as an inbound strategy, whereas she uses Instagram as an outbound strategy. Harrelson and Klesitz were impressed as they calculated that she generated 150 free leads off Facebook where ten of those turned into deals, giving her close to 7% conversion through organic posting. Harrelson appreciated her approach in using forced registration when the leads came to her page. “They volunteered their information, now that's a qualifier,” said Harrelson, adding that the qualifier brought conversion. Harrelson reminded that every Real Geeks user could generate leads using the property pages on social media. “Property pages have share buttons that make sharing it simple,” he said. In addition to social media, Nath said she built her database from looking through her phone, checking who had come to her home for dinner and who she knew from volunteering at her kids' schools. She contacted people she already knew to have more face to face “let's go get coffee” interaction and was involved in “Mom groups” which allowed her to meet more people and grow her sphere of influence. “It's all about keeping those relationships and nurturing those people,” Nath said. Even if they didn't need her services, she knew, “they may know someone.” Nath uses gifts to stay top of mind with past clients and contacts, delivering about 300 gifts each month through what she refers to as monthly pop-bys and events. She shared an example of a personalized art card + flower seeds that was sent and explained that at Thanksgiving mini bundt cakes were hand delivered by their real estate team with the message, “we're nothing bundt thankful for you.” Harrelson mentioned that she's created a formula and that “she came across the formula naturally.” “She chose something that fit her personality style.” He described it as authentic, intentional, simple, and consistent. “She created a routine and she delivered value,” he said explaining that it works as she, “leads with the give and lets the take come in some sort of reciprocity.”

thanksgiving real mom property getting started brand new colorado springs real estate agents kaplan using social media nath harrelson vyral marketing greg harrelson frank klesitz real geeks

Getting Started as a Brand-New Real Estate Agent in 2021 w/ Ashlee Nath

Play Episode Listen Later Jul 1, 2021 49:51

In this episode of Keeping it Real with Greg Harrelson of Century 21 The Harrelson Group and Frank Klesitz of Vyral Marketing features Ashlee Nath. Discussing, “Getting Started as a Brand-New Real Estate Agent in 2021,” you'll hear tips on how to hit the ground running as a new agent and strategies approaching the market in a new way, even if you've been in real estate for decades. Nath began her real estate career as a home stager and transitioned into becoming a transaction manager, and then determined that she could be an asset as an agent, and decided to take the test for her license through Kaplan online in three weeks. She didn't plan to rush through, but while doing it realized that she could be learning scripts and reaching out to clients to let them know she was in school. For others that would like to get started, Nath suggested that soon-to-be agents can learn scripts, start conversations, and set up their social media. “They can start learning scripts before they have their license,” said Nath. Using Social Media as a Real Estate Agent in 2021 Nath was strategic in building her client base. She chose to start with Instagram as a lead generation tool and searched for people posting near her in Colorado Springs. She'd make comments and like their posts and start following people, and they would do the same. She would like up to 200 items per hour. “I started focusing all my time and energy on social media,” explained Nath. “I learned everything from webinars!” Nath would look at someone's Instagram page and make sure they were a local who had posted recently and had interests similar to hers and then she would send a personal message, using their name and referencing something from their profile which sparked her interest. To her the key was that she “made it beneficial for them as well as me.” Over time, Nath learned what was good to post live vs. as a story, and found that an 80:20 ratio, with 80% of posts relating to her life as a mom and 20% of posts involving real estate was a good mix for her audience. “I want them to see I'm a human as well as a realtor,” Nath said. “You were proactively recruiting and prospecting,” Klesitz said,“reminding listeners that Nath “would make 50 attempts a day to reach out to people in Colorado Springs.” According to Nath, her main message was not about real estate, it was about creating local relationships and “getting to know people in my community.” And, it worked. She doesn't spend as much time prospecting on Instagram now because she is really busy with referral business and past client repeat business. Nath also used Facebook but does not consider it her main source of social media. She posts home listings in groups and on local buy, sell, trade pages, but only shares a price and size range rather than exact details. The reasoning is that then the viewers had to click links to her unbranded Real Geeks property landing pages which required registration before showing home photos. Once she saw the leads sign up on Real Geeks, she would engage them in conversation. She felt they were warmer leads since they were already looking at homes. This strategy alone resulted in her selling 10 homes her first year. Real Geeks Property Landing Pages Convert Easily Nath said she used a landing page on her Real Geeks' website and would post a short description and link the page to 5-10 local groups a day. She did not post to the same group every day, but rotated between 15 groups. Of those 15, Nath said 5 had the largest audience and better traction, but that posting to all made it more comprehensive. Klesitz noted that in doing so, Nath uses Facebook as an inbound strategy, whereas she uses Instagram as an outbound strategy. Harrelson and Klesitz were impressed as they calculated that she generated 150 free leads off Facebook where ten of those turned into deals, giving her close to 7% conversion through organic posting. Harrelson appreciated her approach in using forced registration when the leads came to her page. “They volunteered their information, now that's a qualifier,” said Harrelson, adding that the qualifier brought conversion. Harrelson reminded that every Real Geeks user could generate leads using the property pages on social media. “Property pages have share buttons that make sharing it simple,” he said. In addition to social media, Nath said she built her database from looking through her phone, checking who had come to her home for dinner and who she knew from volunteering at her kids' schools. She contacted people she already knew to have more face to face “let's go get coffee” interaction and was involved in “Mom groups” which allowed her to meet more people and grow her sphere of influence. “It's all about keeping those relationships and nurturing those people,” Nath said. Even if they didn't need her services, she knew, “they may know someone.” Nath uses gifts to stay top of mind with past clients and contacts, delivering about 300 gifts each month through what she refers to as monthly pop-bys and events. She shared an example of a personalized art card + flower seeds that was sent and explained that at Thanksgiving mini bundt cakes were hand delivered by their real estate team with the message, “we're nothing bundt thankful for you.” Harrelson mentioned that she's created a formula and that “she came across the formula naturally.” “She chose something that fit her personality style.” He described it as authentic, intentional, simple, and consistent. “She created a routine and she delivered value,” he said explaining that it works as she, “leads with the give and lets the take come in some sort of reciprocity.”

thanksgiving real mom property getting started brand new colorado springs real estate agents kaplan using social media nath harrelson vyral marketing greg harrelson frank klesitz real geeks

How to Start Your Own Independent Real Estate Brokerage w/Jon Carbutti

Play Episode Listen Later Jun 21, 2021 84:21

In this episode of Keeping it Real, Frank Klesitz of Vyral Marketing and Greg Harrelson of Century 21 The Harrelson Group interview Jon Carbutti on the topic of “How to Start Your Own Independent Real Estate Brokerage”. Jam-packed with actionable advice, you'll find this Real Geeks training will have you considering the advantages and challenges that come with creating a team and/or brokerage, and accepting responsibility for its success. “You gotta be a little bit of crazy to start your business,” admitted Carbutti, “to be your own broker. But the right kind of crazy, the right kind of risk taker. You've got to believe in yourself and you've also got to have a written plan.” Listen to the story of how Carbutti went from being a top producing real estate agent to a business owner, broker, trainer, and leader of a top producing team. This Real Geeks training will show you why Klesitz, Harrelson and Carbutti agreed that “not everyone should become a broker,” but it also may inspire you to build a team. Carbutti purchased his brokerage from his father in 2010 and recalled that he had no idea what he was doing at the time. “No one told me I was getting into the human resource business at the time,” he said. Carbutti also found that the company was filled with agents who didn't respect the son buying the business, as many of the agents had been with the company longer than he had. This required him “to step up and take a leadership role” and shift his mindset from being the top producer to being the leader and broker. Leading a Real Estate Team Requires Reflection “I used to think nobody could do it better than me, and I was wrong.” Carbutti revealed. “I used to think I was the best at listing presentations, somebody else couldn't possibly do that.” However trying to do it all and micromanage everyone else on his team was not a successful solution. He had to learn that other team members needed success and could be responsible for listing presentations and didn't need to be micromanaged. He learned that you need to hire the right people to make systems work and that risk is a critical element to success. “Definitely do not... hire the wrong people,” urged Carbutti. “Don't be desperate to fill the seats.” Carbutti shared that he was able to make these changes by gaining accountability through working with a coach. “I've always been a doer,” explained Carbutti. “Even if I didn't know what I was doing, I took action and I implemented.” He said that in the beginning of running his business, he “created a lot of monsters” because he started relationships based on money and thought profitability was based on volume. However, Carbutti had to reconsider his approach because his business model wasn't working. He added that he realized he needed to be a leader for his team and not mix roles, once he understood that “The agents that are in production can feel threatened by the sales manager.” Klesitz asked Carbutti about his biggest mistake and Harrelson and Klesitz both nodded and related strongly when he said, “signing a lease with my Dad.” Harrelson added that building lease arrangements, family linked or not, is “one of the biggest challenges as the owner of the brokerage.” Harrelsoon warned anyone thinking of signing a building lease to think it through. "Be careful and be cautious," Harrelson said, “It's one of the hardest things to unwind if things start going south.” What Worked for Carbutti? One of Carbutti's successful first steps was running radio ads. “Nobody in my marketplace was doing it," he said, so he signed up for three spots a week and a morning show and the phone started to ring. He shared that conversion from listings to signed contracts is over 85% from his radio ads. His call to action on the show is to call or “Google us,” Carbutti shared, explaining that it makes it easy for clients to connect. Carbutti also shared that he's often surprised by what interests his clients, so he tries to be consistent on all sides because it all works together and yields results. “A lot of these buyers coming in are actually sellers disguised as buyers,” he said. Then he told a story about a couple that needed help with a transaction and how he wasn't sure how it was going until the end when the client turned to him and said, “By the way, I really like your videos…” Carbutti said he went back and reviewed the clients' record and found that the couple had been in their system for 3.5 months, but had never responded to emails or calls, even though they'd been actively paying attention to his messaging. He then said that particular client has done six transactions since! Moments like those teach Carbutti that he doesn't know everything about client behavior, real estate, or how to run a team. He uses a recruiter to hire and train and says his role is to inspire and attend huddles. Talking about his teammates, Carbutti said, “I want to know the name of every single person that works at my company and I want to have a relationship with them.” It's very important to him that his agents feel they are a part of the team. “They understand that at the end of the day, we have their back,” explained Carbutti. Inspired by Carbutti's methods on team building, which seems to be a cross between a team and a brokerage, or “teamerage, ”Harrelson said, “We shouldn't be trying to build a brokerage. We shouldn't be building a team. We should be following the pattern of Jonathan.” Klesitz agreed, adding, “A brokerage is an extension of your character,” which is what Frank says explains Carbutti's success.

google real dad independent jam moments harrelson real estate brokerages what worked vyral marketing greg harrelson frank klesitz real geeks

How to Start Your Own Independent Real Estate Brokerage w/Jon Carbutti

Play Episode Listen Later Jun 21, 2021 84:21

In this episode of Keeping it Real, Frank Klesitz of Vyral Marketing and Greg Harrelson of Century 21 The Harrelson Group interview Jon Carbutti on the topic of “How to Start Your Own Independent Real Estate Brokerage”. Jam-packed with actionable advice, you'll find this Real Geeks training will have you considering the advantages and challenges that come with creating a team and/or brokerage, and accepting responsibility for its success. “You gotta be a little bit of crazy to start your business,” admitted Carbutti, “to be your own broker. But the right kind of crazy, the right kind of risk taker. You've got to believe in yourself and you've also got to have a written plan.” Listen to the story of how Carbutti went from being a top producing real estate agent to a business owner, broker, trainer, and leader of a top producing team. This Real Geeks training will show you why Klesitz, Harrelson and Carbutti agreed that “not everyone should become a broker,” but it also may inspire you to build a team. Carbutti purchased his brokerage from his father in 2010 and recalled that he had no idea what he was doing at the time. “No one told me I was getting into the human resource business at the time,” he said. Carbutti also found that the company was filled with agents who didn't respect the son buying the business, as many of the agents had been with the company longer than he had. This required him “to step up and take a leadership role” and shift his mindset from being the top producer to being the leader and broker. Leading a Real Estate Team Requires Reflection “I used to think nobody could do it better than me, and I was wrong.” Carbutti revealed. “I used to think I was the best at listing presentations, somebody else couldn't possibly do that.” However trying to do it all and micromanage everyone else on his team was not a successful solution. He had to learn that other team members needed success and could be responsible for listing presentations and didn't need to be micromanaged. He learned that you need to hire the right people to make systems work and that risk is a critical element to success. “Definitely do not... hire the wrong people,” urged Carbutti. “Don't be desperate to fill the seats.” Carbutti shared that he was able to make these changes by gaining accountability through working with a coach. “I've always been a doer,” explained Carbutti. “Even if I didn't know what I was doing, I took action and I implemented.” He said that in the beginning of running his business, he “created a lot of monsters” because he started relationships based on money and thought profitability was based on volume. However, Carbutti had to reconsider his approach because his business model wasn't working. He added that he realized he needed to be a leader for his team and not mix roles, once he understood that “The agents that are in production can feel threatened by the sales manager.” Klesitz asked Carbutti about his biggest mistake and Harrelson and Klesitz both nodded and related strongly when he said, “signing a lease with my Dad.” Harrelson added that building lease arrangements, family linked or not, is “one of the biggest challenges as the owner of the brokerage.” Harrelsoon warned anyone thinking of signing a building lease to think it through. "Be careful and be cautious," Harrelson said, “It's one of the hardest things to unwind if things start going south.” What Worked for Carbutti? One of Carbutti's successful first steps was running radio ads. “Nobody in my marketplace was doing it," he said, so he signed up for three spots a week and a morning show and the phone started to ring. He shared that conversion from listings to signed contracts is over 85% from his radio ads. His call to action on the show is to call or “Google us,” Carbutti shared, explaining that it makes it easy for clients to connect. Carbutti also shared that he's often surprised by what interests his clients, so he tries to be consistent on all sides because it all works together and yields results. “A lot of these buyers coming in are actually sellers disguised as buyers,” he said. Then he told a story about a couple that needed help with a transaction and how he wasn't sure how it was going until the end when the client turned to him and said, “By the way, I really like your videos…” Carbutti said he went back and reviewed the clients' record and found that the couple had been in their system for 3.5 months, but had never responded to emails or calls, even though they'd been actively paying attention to his messaging. He then said that particular client has done six transactions since! Moments like those teach Carbutti that he doesn't know everything about client behavior, real estate, or how to run a team. He uses a recruiter to hire and train and says his role is to inspire and attend huddles. Talking about his teammates, Carbutti said, “I want to know the name of every single person that works at my company and I want to have a relationship with them.” It's very important to him that his agents feel they are a part of the team. “They understand that at the end of the day, we have their back,” explained Carbutti. Inspired by Carbutti's methods on team building, which seems to be a cross between a team and a brokerage, or “teamerage, ”Harrelson said, “We shouldn't be trying to build a brokerage. We shouldn't be building a team. We should be following the pattern of Jonathan.” Klesitz agreed, adding, “A brokerage is an extension of your character,” which is what Frank says explains Carbutti's success.

google real dad independent jam moments harrelson real estate brokerages what worked vyral marketing greg harrelson frank klesitz real geeks

How to Start Your Own Independent Real Estate Brokerage w/Jon Carbutti

Play Episode Listen Later Jun 21, 2021 84:21

In this episode of Keeping it Real, Frank Klesitz of Vyral Marketing and Greg Harrelson of Century 21 The Harrelson Group interview Jon Carbutti on the topic of “How to Start Your Own Independent Real Estate Brokerage”. Jam-packed with actionable advice, you'll find this Real Geeks training will have you considering the advantages and challenges that come with creating a team and/or brokerage, and accepting responsibility for its success. “You gotta be a little bit of crazy to start your business,” admitted Carbutti, “to be your own broker. But the right kind of crazy, the right kind of risk taker. You've got to believe in yourself and you've also got to have a written plan.” Listen to the story of how Carbutti went from being a top producing real estate agent to a business owner, broker, trainer, and leader of a top producing team. This Real Geeks training will show you why Klesitz, Harrelson and Carbutti agreed that “not everyone should become a broker,” but it also may inspire you to build a team. Carbutti purchased his brokerage from his father in 2010 and recalled that he had no idea what he was doing at the time. “No one told me I was getting into the human resource business at the time,” he said. Carbutti also found that the company was filled with agents who didn't respect the son buying the business, as many of the agents had been with the company longer than he had. This required him “to step up and take a leadership role” and shift his mindset from being the top producer to being the leader and broker. Leading a Real Estate Team Requires Reflection “I used to think nobody could do it better than me, and I was wrong.” Carbutti revealed. “I used to think I was the best at listing presentations, somebody else couldn't possibly do that.” However trying to do it all and micromanage everyone else on his team was not a successful solution. He had to learn that other team members needed success and could be responsible for listing presentations and didn't need to be micromanaged. He learned that you need to hire the right people to make systems work and that risk is a critical element to success. “Definitely do not... hire the wrong people,” urged Carbutti. “Don't be desperate to fill the seats.” Carbutti shared that he was able to make these changes by gaining accountability through working with a coach. “I've always been a doer,” explained Carbutti. “Even if I didn't know what I was doing, I took action and I implemented.” He said that in the beginning of running his business, he “created a lot of monsters” because he started relationships based on money and thought profitability was based on volume. However, Carbutti had to reconsider his approach because his business model wasn't working. He added that he realized he needed to be a leader for his team and not mix roles, once he understood that “The agents that are in production can feel threatened by the sales manager.” Klesitz asked Carbutti about his biggest mistake and Harrelson and Klesitz both nodded and related strongly when he said, “signing a lease with my Dad.” Harrelson added that building lease arrangements, family linked or not, is “one of the biggest challenges as the owner of the brokerage.” Harrelsoon warned anyone thinking of signing a building lease to think it through. "Be careful and be cautious," Harrelson said, “It's one of the hardest things to unwind if things start going south.” What Worked for Carbutti? One of Carbutti's successful first steps was running radio ads. “Nobody in my marketplace was doing it," he said, so he signed up for three spots a week and a morning show and the phone started to ring. He shared that conversion from listings to signed contracts is over 85% from his radio ads. His call to action on the show is to call or “Google us,” Carbutti shared, explaining that it makes it easy for clients to connect. Carbutti also shared that he's often surprised by what interests his clients, so he tries to be consistent on all sides because it all works together and yields results. “A lot of these buyers coming in are actually sellers disguised as buyers,” he said. Then he told a story about a couple that needed help with a transaction and how he wasn't sure how it was going until the end when the client turned to him and said, “By the way, I really like your videos…” Carbutti said he went back and reviewed the clients' record and found that the couple had been in their system for 3.5 months, but had never responded to emails or calls, even though they'd been actively paying attention to his messaging. He then said that particular client has done six transactions since! Moments like those teach Carbutti that he doesn't know everything about client behavior, real estate, or how to run a team. He uses a recruiter to hire and train and says his role is to inspire and attend huddles. Talking about his teammates, Carbutti said, “I want to know the name of every single person that works at my company and I want to have a relationship with them.” It's very important to him that his agents feel they are a part of the team. “They understand that at the end of the day, we have their back,” explained Carbutti. Inspired by Carbutti's methods on team building, which seems to be a cross between a team and a brokerage, or “teamerage, ”Harrelson said, “We shouldn't be trying to build a brokerage. We shouldn't be building a team. We should be following the pattern of Jonathan.” Klesitz agreed, adding, “A brokerage is an extension of your character,” which is what Frank says explains Carbutti's success.

google real dad independent jam moments harrelson real estate brokerages what worked vyral marketing greg harrelson frank klesitz real geeks

How to Start Your Own Independent Real Estate Brokerage w/Jon Carbutti

Play Episode Listen Later Jun 21, 2021 84:21

In this episode of Keeping it Real, Frank Klesitz of Vyral Marketing and Greg Harrelson of Century 21 The Harrelson Group interview Jon Carbutti on the topic of “How to Start Your Own Independent Real Estate Brokerage”. Jam-packed with actionable advice, you'll find this Real Geeks training will have you considering the advantages and challenges that come with creating a team and/or brokerage, and accepting responsibility for its success. “You gotta be a little bit of crazy to start your business,” admitted Carbutti, “to be your own broker. But the right kind of crazy, the right kind of risk taker. You've got to believe in yourself and you've also got to have a written plan.” Listen to the story of how Carbutti went from being a top producing real estate agent to a business owner, broker, trainer, and leader of a top producing team. This Real Geeks training will show you why Klesitz, Harrelson and Carbutti agreed that “not everyone should become a broker,” but it also may inspire you to build a team. Carbutti purchased his brokerage from his father in 2010 and recalled that he had no idea what he was doing at the time. “No one told me I was getting into the human resource business at the time,” he said. Carbutti also found that the company was filled with agents who didn't respect the son buying the business, as many of the agents had been with the company longer than he had. This required him “to step up and take a leadership role” and shift his mindset from being the top producer to being the leader and broker. Leading a Real Estate Team Requires Reflection “I used to think nobody could do it better than me, and I was wrong.” Carbutti revealed. “I used to think I was the best at listing presentations, somebody else couldn't possibly do that.” However trying to do it all and micromanage everyone else on his team was not a successful solution. He had to learn that other team members needed success and could be responsible for listing presentations and didn't need to be micromanaged. He learned that you need to hire the right people to make systems work and that risk is a critical element to success. “Definitely do not... hire the wrong people,” urged Carbutti. “Don't be desperate to fill the seats.” Carbutti shared that he was able to make these changes by gaining accountability through working with a coach. “I've always been a doer,” explained Carbutti. “Even if I didn't know what I was doing, I took action and I implemented.” He said that in the beginning of running his business, he “created a lot of monsters” because he started relationships based on money and thought profitability was based on volume. However, Carbutti had to reconsider his approach because his business model wasn't working. He added that he realized he needed to be a leader for his team and not mix roles, once he understood that “The agents that are in production can feel threatened by the sales manager.” Klesitz asked Carbutti about his biggest mistake and Harrelson and Klesitz both nodded and related strongly when he said, “signing a lease with my Dad.” Harrelson added that building lease arrangements, family linked or not, is “one of the biggest challenges as the owner of the brokerage.” Harrelsoon warned anyone thinking of signing a building lease to think it through. "Be careful and be cautious," Harrelson said, “It's one of the hardest things to unwind if things start going south.” What Worked for Carbutti? One of Carbutti's successful first steps was running radio ads. “Nobody in my marketplace was doing it," he said, so he signed up for three spots a week and a morning show and the phone started to ring. He shared that conversion from listings to signed contracts is over 85% from his radio ads. His call to action on the show is to call or “Google us,” Carbutti shared, explaining that it makes it easy for clients to connect. Carbutti also shared that he's often surprised by what interests his clients, so he tries to be consistent on all sides because it all works together and yields results. “A lot of these buyers coming in are actually sellers disguised as buyers,” he said. Then he told a story about a couple that needed help with a transaction and how he wasn't sure how it was going until the end when the client turned to him and said, “By the way, I really like your videos…” Carbutti said he went back and reviewed the clients' record and found that the couple had been in their system for 3.5 months, but had never responded to emails or calls, even though they'd been actively paying attention to his messaging. He then said that particular client has done six transactions since! Moments like those teach Carbutti that he doesn't know everything about client behavior, real estate, or how to run a team. He uses a recruiter to hire and train and says his role is to inspire and attend huddles. Talking about his teammates, Carbutti said, “I want to know the name of every single person that works at my company and I want to have a relationship with them.” It's very important to him that his agents feel they are a part of the team. “They understand that at the end of the day, we have their back,” explained Carbutti. Inspired by Carbutti's methods on team building, which seems to be a cross between a team and a brokerage, or “teamerage, ”Harrelson said, “We shouldn't be trying to build a brokerage. We shouldn't be building a team. We should be following the pattern of Jonathan.” Klesitz agreed, adding, “A brokerage is an extension of your character,” which is what Frank says explains Carbutti's success.

google real dad independent jam moments harrelson real estate brokerages what worked vyral marketing greg harrelson frank klesitz real geeks

The Best Facebook Ads for Real Estate Agent Buyer & Seller Lead Generation

Play Episode Listen Later Jun 10, 2021 77:26

Keeping It Real LIVE with Frank Klesitz of Vyral Marketing, Greg Harrelson of C21 The Harrelson Group, and Lindsey Jackson of Real Geeks examined Facebook lead-generation ads and what makes each work! “I went through the top 100 real estate agents,” Klesitz reported, “looked at what they were running and took note of themes.” In doing so he was able to see a clear picture of what works and doesn't work in today's market. Accessing the Facebook Ads Library as a tool is a game changer. It can be accessed at: https://www.facebook.com/ads/library/ This episode details current ads, targeting methods, and landing pages that are generating leads right now, and explains why they worked so well. ROI and actual cost per lead type are discussed, allowing agents to have the info they need to plan and run successful Facebook marketing campaigns. Discussing ways to retarget audiences, Harrelson also explained the basics of the advertising he runs. “For the best conversion,” he said, “I've been running seller leads ads. Harrelson does this by creating specialty community Facebook pages, rather than using the main company page. Jackson explained that ads can be very market dependent and that it's best to have 20K people in each audience, if possible. She also shared that more expensive homes meant more expensive ads in most cases, due to increased competition. Harrelson agreed about the competition and the need to adapt advertising to the market. He urged agents to not be complacent and said that even he didn't have “magic ads,” which means his team is always testing to see what works best in a given market. Harrelson suggested paying attention and accumulating an audience of people who didn't fill in the form (known in retail as cart abandonment) to retarget. Generally speaking the group agreed that it was better to have the lead taken to a lead capture page with a sign up form rather than a general website page. Jackson shared that funneling leads in through a property detail page where a lead signs in through a Facebook login, results in a highly effective campaign, “especially when you're on your phone,” she said. These ads create a pattern which has the lead returning to the site on a daily basis. When A/B testing, Jackson said that the aggressiveness of the copy is a key area for testing. Klesitz introduced the idea of dynamic creative, where the ad or ad image is chosen based on performance. Jackson said ad fatigue is real and that you have to constantly be testing new ideas for ads. Homes with pools work really well, she explained, “but just make sure that it matches.” For instance, if you're advertising pool homes, don't share a picture with snow, show a home with a pool. Klesitz shared his view on the 4 tiers of advertising. Tier 1 - Uploading existing past clients and databases and using a pixel to retarget your warm audiences. Harrelson uses ExactDial to find out client contact information. Klesitz suggests a budget of $5/day and unique messaging since they've had contact already. Tier 2 - Send to Facebook cold audiences all throughout the city, within the restrictions Facebook places on housing ads. Tier 3 - The Greg Harrelson level which targets a cold audience in a specific community. Tier 4 - Next is cold leads. This is radius based (15 miles), age and gender are set to broad. Look at interests that are in the home owning process. “Broad is better,” explained Klezitz and Jackson. The algorithm creates the audience based on look-alikes. “In smaller towns you can get away with a small audience,“ said Jackson. In discussing the metrics, Harrelson knew that it cost him $2.40 for each seller lead in his custom audiences. “When you're capturing seller leads online, you're capturing them very early in the funnel,” he said. Adding that most people give up too soon on seller leads because they are trying to speed the process too quickly. Using a non custom audience results in a high cost per lead, between $3.50-4 per lead. More competitive areas will have more expensive leads. Currently Jackson said the least expensive cost per lead is Florida and the most expensive is in San Clemente, California. Harrelson believes 1-3% is normal for agent ad conversion though his reporting shows that 14% is possibly convertible from all of the ads. Real Geeks clients can use the Facebook tool or reach out to RealLeads@RealGeeks.com to have advertising set up for you. Klesitz shared his favorite 3 seller lead ad calls to action: Get a cash offer on your home, click here. Or offer a seller workshop and ask: When was the last time you sold your home? Find out what your home is worth? As the segment concluded, Harrelson reminded agents to take notes and choose one action to take and do consistently. He believes doing this each week could make a huge difference in an agent's production for 2021, even if the changes are small.

california roi homes buyers tier sellers generally accessing real estate agents broad lead generation 20k uploading san clemente harrelson lindsey jackson vyral marketing greg harrelson frank klesitz real geeks

The Best Facebook Ads for Real Estate Agent Buyer & Seller Lead Generation

Play Episode Listen Later Jun 10, 2021 77:26

Keeping It Real LIVE with Frank Klesitz of Vyral Marketing, Greg Harrelson of C21 The Harrelson Group, and Lindsey Jackson of Real Geeks examined Facebook lead-generation ads and what makes each work! “I went through the top 100 real estate agents,” Klesitz reported, “looked at what they were running and took note of themes.” In doing so he was able to see a clear picture of what works and doesn't work in today's market. Accessing the Facebook Ads Library as a tool is a game changer. It can be accessed at: https://www.facebook.com/ads/library/ This episode details current ads, targeting methods, and landing pages that are generating leads right now, and explains why they worked so well. ROI and actual cost per lead type are discussed, allowing agents to have the info they need to plan and run successful Facebook marketing campaigns. Discussing ways to retarget audiences, Harrelson also explained the basics of the advertising he runs. “For the best conversion,” he said, “I've been running seller leads ads. Harrelson does this by creating specialty community Facebook pages, rather than using the main company page. Jackson explained that ads can be very market dependent and that it's best to have 20K people in each audience, if possible. She also shared that more expensive homes meant more expensive ads in most cases, due to increased competition. Harrelson agreed about the competition and the need to adapt advertising to the market. He urged agents to not be complacent and said that even he didn't have “magic ads,” which means his team is always testing to see what works best in a given market. Harrelson suggested paying attention and accumulating an audience of people who didn't fill in the form (known in retail as cart abandonment) to retarget. Generally speaking the group agreed that it was better to have the lead taken to a lead capture page with a sign up form rather than a general website page. Jackson shared that funneling leads in through a property detail page where a lead signs in through a Facebook login, results in a highly effective campaign, “especially when you're on your phone,” she said. These ads create a pattern which has the lead returning to the site on a daily basis. When A/B testing, Jackson said that the aggressiveness of the copy is a key area for testing. Klesitz introduced the idea of dynamic creative, where the ad or ad image is chosen based on performance. Jackson said ad fatigue is real and that you have to constantly be testing new ideas for ads. Homes with pools work really well, she explained, “but just make sure that it matches.” For instance, if you're advertising pool homes, don't share a picture with snow, show a home with a pool. Klesitz shared his view on the 4 tiers of advertising. Tier 1 - Uploading existing past clients and databases and using a pixel to retarget your warm audiences. Harrelson uses ExactDial to find out client contact information. Klesitz suggests a budget of $5/day and unique messaging since they've had contact already. Tier 2 - Send to Facebook cold audiences all throughout the city, within the restrictions Facebook places on housing ads. Tier 3 - The Greg Harrelson level which targets a cold audience in a specific community. Tier 4 - Next is cold leads. This is radius based (15 miles), age and gender are set to broad. Look at interests that are in the home owning process. “Broad is better,” explained Klezitz and Jackson. The algorithm creates the audience based on look-alikes. “In smaller towns you can get away with a small audience,“ said Jackson. In discussing the metrics, Harrelson knew that it cost him $2.40 for each seller lead in his custom audiences. “When you're capturing seller leads online, you're capturing them very early in the funnel,” he said. Adding that most people give up too soon on seller leads because they are trying to speed the process too quickly. Using a non custom audience results in a high cost per lead, between $3.50-4 per lead. More competitive areas will have more expensive leads. Currently Jackson said the least expensive cost per lead is Florida and the most expensive is in San Clemente, California. Harrelson believes 1-3% is normal for agent ad conversion though his reporting shows that 14% is possibly convertible from all of the ads. Real Geeks clients can use the Facebook tool or reach out to RealLeads@RealGeeks.com to have advertising set up for you. Klesitz shared his favorite 3 seller lead ad calls to action: Get a cash offer on your home, click here. Or offer a seller workshop and ask: When was the last time you sold your home? Find out what your home is worth? As the segment concluded, Harrelson reminded agents to take notes and choose one action to take and do consistently. He believes doing this each week could make a huge difference in an agent's production for 2021, even if the changes are small.

california roi homes buyers tier sellers generally accessing real estate agents broad lead generation 20k uploading san clemente harrelson lindsey jackson vyral marketing greg harrelson frank klesitz real geeks

The Best Facebook Ads for Real Estate Agent Buyer & Seller Lead Generation

Play Episode Listen Later Jun 10, 2021 77:26

Keeping It Real LIVE with Frank Klesitz of Vyral Marketing, Greg Harrelson of C21 The Harrelson Group, and Lindsey Jackson of Real Geeks examined Facebook lead-generation ads and what makes each work! “I went through the top 100 real estate agents,” Klesitz reported, “looked at what they were running and took note of themes.” In doing so he was able to see a clear picture of what works and doesn't work in today's market. Accessing the Facebook Ads Library as a tool is a game changer. It can be accessed at: https://www.facebook.com/ads/library/ This episode details current ads, targeting methods, and landing pages that are generating leads right now, and explains why they worked so well. ROI and actual cost per lead type are discussed, allowing agents to have the info they need to plan and run successful Facebook marketing campaigns. Discussing ways to retarget audiences, Harrelson also explained the basics of the advertising he runs. “For the best conversion,” he said, “I've been running seller leads ads. Harrelson does this by creating specialty community Facebook pages, rather than using the main company page. Jackson explained that ads can be very market dependent and that it's best to have 20K people in each audience, if possible. She also shared that more expensive homes meant more expensive ads in most cases, due to increased competition. Harrelson agreed about the competition and the need to adapt advertising to the market. He urged agents to not be complacent and said that even he didn't have “magic ads,” which means his team is always testing to see what works best in a given market. Harrelson suggested paying attention and accumulating an audience of people who didn't fill in the form (known in retail as cart abandonment) to retarget. Generally speaking the group agreed that it was better to have the lead taken to a lead capture page with a sign up form rather than a general website page. Jackson shared that funneling leads in through a property detail page where a lead signs in through a Facebook login, results in a highly effective campaign, “especially when you're on your phone,” she said. These ads create a pattern which has the lead returning to the site on a daily basis. When A/B testing, Jackson said that the aggressiveness of the copy is a key area for testing. Klesitz introduced the idea of dynamic creative, where the ad or ad image is chosen based on performance. Jackson said ad fatigue is real and that you have to constantly be testing new ideas for ads. Homes with pools work really well, she explained, “but just make sure that it matches.” For instance, if you're advertising pool homes, don't share a picture with snow, show a home with a pool. Klesitz shared his view on the 4 tiers of advertising. Tier 1 - Uploading existing past clients and databases and using a pixel to retarget your warm audiences. Harrelson uses ExactDial to find out client contact information. Klesitz suggests a budget of $5/day and unique messaging since they've had contact already. Tier 2 - Send to Facebook cold audiences all throughout the city, within the restrictions Facebook places on housing ads. Tier 3 - The Greg Harrelson level which targets a cold audience in a specific community. Tier 4 - Next is cold leads. This is radius based (15 miles), age and gender are set to broad. Look at interests that are in the home owning process. “Broad is better,” explained Klezitz and Jackson. The algorithm creates the audience based on look-alikes. “In smaller towns you can get away with a small audience,“ said Jackson. In discussing the metrics, Harrelson knew that it cost him $2.40 for each seller lead in his custom audiences. “When you're capturing seller leads online, you're capturing them very early in the funnel,” he said. Adding that most people give up too soon on seller leads because they are trying to speed the process too quickly. Using a non custom audience results in a high cost per lead, between $3.50-4 per lead. More competitive areas will have more expensive leads. Currently Jackson said the least expensive cost per lead is Florida and the most expensive is in San Clemente, California. Harrelson believes 1-3% is normal for agent ad conversion though his reporting shows that 14% is possibly convertible from all of the ads. Real Geeks clients can use the Facebook tool or reach out to RealLeads@RealGeeks.com to have advertising set up for you. Klesitz shared his favorite 3 seller lead ad calls to action: Get a cash offer on your home, click here. Or offer a seller workshop and ask: When was the last time you sold your home? Find out what your home is worth? As the segment concluded, Harrelson reminded agents to take notes and choose one action to take and do consistently. He believes doing this each week could make a huge difference in an agent's production for 2021, even if the changes are small.

california roi homes buyers tier sellers generally accessing real estate agents broad lead generation 20k uploading san clemente harrelson lindsey jackson vyral marketing greg harrelson frank klesitz real geeks

The Best Facebook Ads for Real Estate Agent Buyer & Seller Lead Generation

Cliff's Notes Real Estate Podcast

Play Episode Listen Later Jun 10, 2021 77:26

Keeping It Real LIVE with Frank Klesitz of Vyral Marketing, Greg Harrelson of C21 The Harrelson Group, and Lindsey Jackson of Real Geeks examined Facebook lead-generation ads and what makes each work! “I went through the top 100 real estate agents,” Klesitz reported, “looked at what they were running and took note of themes.” In doing so he was able to see a clear picture of what works and doesn't work in today's market. Accessing the Facebook Ads Library as a tool is a game changer. It can be accessed at: https://www.facebook.com/ads/library/ This episode details current ads, targeting methods, and landing pages that are generating leads right now, and explains why they worked so well. ROI and actual cost per lead type are discussed, allowing agents to have the info they need to plan and run successful Facebook marketing campaigns. Discussing ways to retarget audiences, Harrelson also explained the basics of the advertising he runs. “For the best conversion,” he said, “I've been running seller leads ads. Harrelson does this by creating specialty community Facebook pages, rather than using the main company page. Jackson explained that ads can be very market dependent and that it's best to have 20K people in each audience, if possible. She also shared that more expensive homes meant more expensive ads in most cases, due to increased competition. Harrelson agreed about the competition and the need to adapt advertising to the market. He urged agents to not be complacent and said that even he didn't have “magic ads,” which means his team is always testing to see what works best in a given market. Harrelson suggested paying attention and accumulating an audience of people who didn't fill in the form (known in retail as cart abandonment) to retarget. Generally speaking the group agreed that it was better to have the lead taken to a lead capture page with a sign up form rather than a general website page. Jackson shared that funneling leads in through a property detail page where a lead signs in through a Facebook login, results in a highly effective campaign, “especially when you're on your phone,” she said. These ads create a pattern which has the lead returning to the site on a daily basis. When A/B testing, Jackson said that the aggressiveness of the copy is a key area for testing. Klesitz introduced the idea of dynamic creative, where the ad or ad image is chosen based on performance. Jackson said ad fatigue is real and that you have to constantly be testing new ideas for ads. Homes with pools work really well, she explained, “but just make sure that it matches.” For instance, if you're advertising pool homes, don't share a picture with snow, show a home with a pool. Klesitz shared his view on the 4 tiers of advertising. Tier 1 - Uploading existing past clients and databases and using a pixel to retarget your warm audiences. Harrelson uses ExactDial to find out client contact information. Klesitz suggests a budget of $5/day and unique messaging since they've had contact already. Tier 2 - Send to Facebook cold audiences all throughout the city, within the restrictions Facebook places on housing ads. Tier 3 - The Greg Harrelson level which targets a cold audience in a specific community. Tier 4 - Next is cold leads. This is radius based (15 miles), age and gender are set to broad. Look at interests that are in the home owning process. “Broad is better,” explained Klezitz and Jackson. The algorithm creates the audience based on look-alikes. “In smaller towns you can get away with a small audience,“ said Jackson. In discussing the metrics, Harrelson knew that it cost him $2.40 for each seller lead in his custom audiences. “When you're capturing seller leads online, you're capturing them very early in the funnel,” he said. Adding that most people give up too soon on seller leads because they are trying to speed the process too quickly. Using a non custom audience results in a high cost per lead, between $3.50-4 per lead. More competitive areas will have more expensive leads. Currently Jackson said the least expensive cost per lead is Florida and the most expensive is in San Clemente, California. Harrelson believes 1-3% is normal for agent ad conversion though his reporting shows that 14% is possibly convertible from all of the ads. Real Geeks clients can use the Facebook tool or reach out to RealLeads@RealGeeks.com to have advertising set up for you. Klesitz shared his favorite 3 seller lead ad calls to action: Get a cash offer on your home, click here. Or offer a seller workshop and ask: When was the last time you sold your home? Find out what your home is worth? As the segment concluded, Harrelson reminded agents to take notes and choose one action to take and do consistently. He believes doing this each week could make a huge difference in an agent's production for 2021, even if the changes are small.

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Episode 81: Marketing Guru & Coach to The Stars Frank Klesitz

Play Episode Listen Later Jun 3, 2021 53:16

LIVE ON CLIFF'S NOTES THURSDAY 1:00 pm CSTMarketing Guru and Coach to the Stars Frank KlesitzFrank is the CEO and co-founder of Vyral Marketing, an Omaha, NE-based Inc. 5000 awarded advertising agency for entrepreneurs in professional services, leading 65 employees to help 500+ clients stay in better touch with their database to increase sales with education-based video marketing. He is a graduate of the University of Nebraska and started his firm upon graduation out of his own need to find a better way to communicate online at scale to attract, not chase, business.Frank lives in San Diego, CA, plays guitar, and listens to soulful house music between meetings.

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Puffery & Hype is Killing Your Sales (& What To Do Instead) w/Frank Klesitz, CEO of Vyral Marketing

MicroFamous

Play Episode Listen Later May 13, 2021 54:42

The best and most effective copywriting is good because it’s authentic, genuine and extremely one-to-one personal and effortlessly generates trust. It’s completely different from what comes from copywriters selling information products online, who rely on cheap tactics like puffery and hype. There’s a big difference between the psychology of selling products and marketing professional services. Using the wrong techniques and tactics is costing us sales every single day. Sales pages, emails and follow up campaigns that use puffery might actually be turning off the very people you are most driven to serve. How do we eliminate puffery from our messaging, and craft an approach to marketing rooted in consultative selling? In today’s special episode of MicroFamous, I’m joined by CEO of Vyral Marketing and one of the best copywriters I know, Frank Klesitz. He shares what makes his approach to copywriting so unique and effective. 3 Things We Learned from Frank Klesitz The deep psychological place where puffery comes from and how we fight the urge to use it How to generate authentic urgency without using time-based incentives that have no basis in reality when you’re selling infinite info products The psychological difference between selling services and products

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How Has Vyral Marketing Improved My Business?

Real Estate in the Real World Podcast

Play Episode Listen Later Sep 10, 2020

Here’s how Vyral Marketing helped improve my marketing and business. In this edition of “Your Journey With Jennie,” I'm joined by my friend Frank Klesitz of Vyral Marketing. Frank and I go way back and have been working together for years. Cited below for your convenience are timestamps that will direct you to various points in the video. Feel free to watch it in its entirety, or use these timestamps to browse specific points at your leisure: 1:00 — Frank discusses his background in real estate, marketing, and what led him to the founding of Vyral Marketing 4:30 — How Vyral has helped me get more business from my database, and how to track your return on investment with Vyral Marketing 7:35 — How I measure my return on investment and overall success with Vyral's program 9:55 — What are the best types of videos to make and share with your database? 13:40 — How to use Facebook advertising to your advantage 15:25 — Are enough agents using video in their marketing? 18:50 — Why you shouldn't overthink or be nervous about being on video 20:20 — Wrapping things up If you have any questions for Frank about Vyral Marketing or what they do, visit their website or attend one of their weekly training sessions. If you have any other questions for me, don't hesitate to reach out via phone or email. I look forward to hearing from you soon.

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24: Frank Klesitz on Reducing Churn With Database Marketing

The Profitable Property Management Podcast

Play Episode Listen Later Jan 17, 2018 55:57

Today, I am interviewing Frank Klesitz, the CEO of Vyral Marketing. This is a company focused on helping professionals and small business owners increase referrals and sales using their existing – keyword 'existing', customer database. Frank and his team know that your customer list is losing roughly 10% of its value every month through natural decay if you do nothing. Their video marketing strategy can turn those numbers around and help you get more juice out of what you already have instead of throwing marketing dollars at new leads. Today we're going to be talking all about database marketing, which is really content marketing pointed at a specific list of the contacts that you already have. Frank covers the fundamentals, shares his strategy to 10x your results, and even writes an engagement email on the spot for a property management firm.

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MDD E630: Frank Klesitz Part 4

Play Episode Listen Later Jan 24, 2017 12:41

MDD E630: Frank Klesitz Part 4 by Jereme Kleven and Mark Hutchins

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MDD E629: Frank Klesitz Part 3

Play Episode Listen Later Jan 23, 2017 10:14

MDD E629: Frank Klesitz Part 3 by Jereme Kleven and Mark Hutchins

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MDD E628: Frank Klesitz Part 2

Play Episode Listen Later Jan 19, 2017 9:38

MDD E628: Frank Klesitz Part 2 by Jereme Kleven and Mark Hutchins

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MDD E627: Frank Klesitz Part 1