Keeping It Real

In this episode, we sit down with Tarun Kamath, CEO of Arcady Media, one of the world's leading email marketing agencies.Tarun's journey began at just 18 years old, facing challenges that tested his resilience and ambition. But by 2025, he turned his vision into reality, scaling Arcady Media into a 7-figure powerhouse.Currently, Arcady Media works with 50+ well-known brands, helping them drive revenue and growth through cutting-edge email marketing strategies.In this conversation, Tarun reveals the pivotal moments, toughest obstacles, and core philosophies that shaped his success. He shares actionable insights on business, mindset, and leadership—offering invaluable advice for entrepreneurs looking to carve their own path.This is a conversation you won't want to miss.

In this episode, we sit down with Craig Ballantyne, a productivity coach, author, and entrepreneur who has helped thousands of high-performers achieve success through structure and discipline.Craig is the author of The Perfect Day Formula, The Perfect Week Formula, and The Dark Side of Discipline, where he explores how excessive self-discipline can lead to burnout, anxiety, and diminished freedom. He has coached over 260,000 entrepreneurs, built multiple 7-figure businesses, and has been featured in Forbes, Inc., and Men's Health.Craig shares insights on the hidden downsides of self-discipline, how to avoid its pitfalls, and how to balance structure with true personal freedom.

In this episode, we sit down with Serge Gatari, the founder and CEO of ClientAcquisition.io, a company that helps online service businesses scale through effective client acquisition strategies.Serge scaled his business from $30,000/month to $600,000/month by focusing on leverage, unique systems, and AI. Serge shares insights on scaling businesses, building AI-driven infrastructure, and actionable strategies for entrepreneurs looking to maximize their client acquisition potential.

Join our free community (and get free resources): https://whop.com/growthwriter/ My Socials: Instagram: https://www.instagram.com/rajasplash/ Twitter: https://x.com/rajasplash LinkedIn: https://www.linkedin.com/in/parikchhit-basnet/ Need email marketing help? Mint Ave (agency): [https://www.mintaveinc.com](https://www.mintaveinc.com/) Want to join our mastermind and get consulting from me? Book a call below https://go.growthwriter.io/splash About Me: Hi, I'm Splash! My journey in entrepreneurship started at just 16 years old when I dabbled in various business models like dropshipping, affiliate marketing, and SMMA. Despite trying everything, I struggled to find success—until I discovered the power of mastering one high-income skill: **email marketing**. What began as a one-time project quickly grew into something incredible. I built a 7-figure email marketing agency that has helped clients generate over **$100 million in revenue**, all while transforming my life and taking care of my family. Now, I'm on a mission to share everything I've learned. I've already helped **thousands of people worldwide** master email marketing and start their own journeys to financial freedom, and I hope these videos inspire and guide you to do the same. If you're looking to start or scale your own business, especially in email marketing, you're in the right place. Subscribe for actionable tips, strategies, and stories to help you grow and achieve your goals! Join our free community (free resources): https://whop.com/growthwriter/ Umar Shaikh is the CEO and Founder of Nest Marketing, an email marketing agency. Someone's journey which has been amazing to see from the start. Starting from 0 to making millions writing emails for his clients. We talk about his journey, obstacles, relationship with faith, family etc. Indulge and enjoy! My Socials: Instagram: https://www.instagram.com/rajasplash/ Twitter: https://x.com/rajasplash LinkedIn: https://www.linkedin.com/in/parikchhit-basnet/ Need email marketing help? Mint Ave (agency): [https://www.mintaveinc.com](https://www.mintaveinc.com/) Want to join our mastermind and get consulting from me? Book a call below https://go.growthwriter.io/splash About Me: Hi, I'm Splash! My journey in entrepreneurship started at just 16 years old when I dabbled in various business models like dropshipping, affiliate marketing, and SMMA. Despite trying everything, I struggled to find success—until I discovered the power of mastering one high-income skill: **email marketing**. What began as a one-time project quickly grew into something incredible. I built a 7-figure email marketing agency that has helped clients generate over **$100 million in revenue**, all while transforming my life and taking care of my family. Now, I'm on a mission to share everything I've learned. I've already helped **thousands of people worldwide** master email marketing and start their own journeys to financial freedom, and I hope these videos inspire and guide you to do the same. If you're looking to start or scale your own business, especially in email marketing, you're in the right place. Subscribe for actionable tips, strategies, and stories to help you grow and achieve your goals!

In this episode, we talk with Bikram Dosanjh, a Real Estate & Digital Franchise Entrepreneur, about his journey to building a global empire. With over $1 billion in real estate sales and an 8-figure digital franchise business, he shares the key moments, challenges, and philosophy that shaped his success, along with practical advice and mindset tips on life and leadership. You can't miss this conversation.

Today in Flowing with Splash, we talk about looking at the worst case scenario of our life and meditating on it.

Today I talk about a HUGE lesson I learned from Hormozi. If you love this episode, please share and leave a review

In today's episode, I cover my new morning routine and the changes I've been making in my life. If you enjoyed this episode, please leave a review and share it with people

Today I talk about the importance of presence and how I need to CHILL tf out. Enjoy the episode

Today, I share my experiences in India and Nepal. Share some stories and lessons I learned. Enjoy :)

Today, I talk about returning back to the podcast world and what to expect from me with these solo episodes. We talk about overthinking, and overcomplicating things in life and how I'm fixing that. Enjoy

On this episode of Keeping It Real, my guest is Jeremy Moser, an Instagram marketing agency owner who I met at a mastermind. Jeremy talks about how he does 100k months with his agency, and what it's like living in Switzerland. Jeremy also talks about his beginnings in the agency space, what it was like being a D1 athlete in California, and his experience running an agency with someone he's never met in person. Come join the fam: Discord- https://discord.gg/qdv48dq2fJ Twitter- https://twitter.com/splashmanpb IG- https://www.instagram.com/splashmanpb/?hl=en Youtube- https://www.youtube.com/c/SplashmanPB If you got value from today's episode, do me a favour before you go: 1. Subscribe to get notifications when a new episode is released 2. Leave a review GUEST: Jeremy Moser IG- https://www.instagram.com/jeremynickmoser/?hl=en

My guest today on Keeping it real is Jacob Levinrad, a Miami-based E-commerce entrepreneur with a massive TikTok presence. Jacob talks about his beginnings in E-commerce, dropping out of high school, and his principles for being successful at a young age. He also goes into what it's like being verified, getting sued at 17, and his experiences growing his TikTok account. Jacob shares loads of knowledge in this episode, you guys will like this one! Come join the fam: Discord- https://discord.gg/qdv48dq2fJ Twitter- https://twitter.com/splashmanpb IG- https://www.instagram.com/splashmanpb/?hl=en Youtube- https://www.youtube.com/c/SplashmanPB If you got value from today's episode, do me a favour before you go: 1. Subscribe to get notifications when a new episode is released 2. Leave a review GUEST: Jacob Levinrad IG- https://www.instagram.com/jacoblevinrad/?hl=en TikTok - https://www.tiktok.com/@makemoneywithjacob

My guest today on Keeping it real is Sebastian Kruse, an fitness online coach for dancers who I met years ago through mutual friends. Sebastian talks about his entrepreneurial journey, daily routine, and what it's like living in Cape Verde. He also goes into his experiences travelling the world non-stop for the past 12 years, to places like Russia, and China, and goes into the lessons he's learned from seeing the world. Sebastian shares loads of knowledge in this episode, you guys will like this one! Come join the fam: Discord- https://discord.gg/qdv48dq2fJ Twitter- https://twitter.com/splashmanpb IG- https://www.instagram.com/splashmanpb/?hl=en Youtube- https://www.youtube.com/c/SplashmanPB If you got value from todays episode, do me a favour before you go: 1. Subscribe to get notifications when a new episode is released 2. Leave a review GUEST: Sebastian Kruse IG- https://www.instagram.com/sebastian_befit/?hl=en FB Group - https://www.facebook.com/groups/747974302328018

My guest today on Keeping it Real is Blake Toves, a very successful business growth advisor I first got connected with at a mastermind. Blake talks about what it's like living in Puerto Rico, his beginnings in the online business space, and the business he is currently focused on. We also go into how community and growth are directly related, the importance of breath work, and he shares tips on building a strong mindset. Blake drops gems in this episode, You guys will enjoy this one! Come join the fam: Discord- https://discord.gg/qdv48dq2fJ Twitter- https://twitter.com/splashmanpb IG- https://www.instagram.com/splashmanpb... Youtube- https://www.youtube.com/c/SplashmanPB If you got value from today's episode, do me a favour before you go: 1.Subscribe to get notifications when a new episode is released 2.Leave a review GUEST: Blake Toves IG- https://www.instagram.com/blaketoves/... YouTube - https://www.youtube.com/c/BlakeToves

My guest today on Keeping it real is Hayden Bowles, a pioneer in the Shopify e-commerce space, and a good friend of mine. We talk about his e-commerce journey, his real estate investments, and he tells us how he got 250k and a car stolen. He also goes into the time he made 72k in 3 days at 17, and we talk about our first meetup together in California. You guys will enjoy this one! Come join the fam: Discord- https://discord.gg/qdv48dq2fJ Twitter- https://twitter.com/splashmanpb IG- https://www.instagram.com/splashmanpb/?hl=en Youtube- https://www.youtube.com/c/SplashmanPB If you got value from today's episode, do me a favour before you go: 1.Subscribe to get notifications when a new episode is released 2.Leave a review GUEST: Hayden Bowles IG- https://www.instagram.com/realhayden/?hl=en YouTube - https://www.youtube.com/c/HaydenBowles

My guest today on Keeping it Real is CEO Josh, an e-commerce entrepreneur, and close friend of mine. We talk about his beginnings in e-commerce, how trying to impress girls made him pursue Shopify over FBA, and his aspirations of creating the world's largest tequila brand. We also go into his insane near-death experience, the pros & cons of living in Miami, and his top 5 things to do once you start getting money. You guys will enjoy this one! Come join the fam: Discord- https://discord.gg/qdv48dq2fJ Twitter- https://twitter.com/splashmanpb IG- https://www.instagram.com/splashmanpb/?hl=en YouTube- https://www.youtube.com/c/SplashmanPB If you got value from today's episode, do me a favour before you go: Subscribe to get notifications when a new episode is released Leave a review GUEST: Josh Evans IG- https://www.instagram.com/ceo.josh/?hl=en Discord- https://discord.gg/r26sCGTs82 Twitter- https://twitter.com/wifimade

In this episode, I talk with Mikey Kass. One of the biggest E-commerce influencers in the space. We discuss his daily routine, why he lives in LA, and he tells us about what entering "monk mode" means to him. We also talk about the importance of road mapping your future, and the recent trip to Cape Town we took together this past winter. Make sure to connect with Mikey and I on our socials below Check out Mikey's socials Instagram: https://www.instagram.com/mikeykass/?hl=en YouTube: https://www.youtube.com/c/MikeyKass My socials Instagram: https://www.instagram.com/splash.eth/?hl=en Discord: https://discord.gg/qdv48dq2fJ Twitter: https://twitter.com/splashmanpb YouTube: https://www.youtube.com/c/SplashmanPB

Your marketing strategy has finally worked! Organic and paid leads are finally coming in. But now what? What is the next step to ensure that a new lead will go down the sales funnel and turn into a sale? In this episode of the Keeping it Real podcast we sat down with Greg Harrelson to talk about what you should do as an agent. Keep these tips in mind so you'll know how to take action and convert those leads into paying clients! New Perspectives: The Right Ratio for Your KPI Before everything, let's discuss your key performance indicators or KPIs. Most agents refer to the contact-to-close ratio, which frequently shows low numbers. That's why we want to introduce a better KPI to help shift your focus: capture to contact.  This way, you can focus on increasing your number of conversations versus closings. You'll be in touch with more people you can convert instead of contacting a few leads and converting even fewer. Reaching Out to Your Leads Now that you have leads, it's time to contact them using a method called double dialing or calling them twice. This changes their way of thinking and prompts them to answer you on the second call. However, if that doesn't work, you can activate a workflow on the Real Geeks customer relations management (CRM) platform. That way, you'll have as many touch points with the lead as you need to close the sale. Make sure you're in control of the platform or autoresponder and not the other way around. Your leads will be more willing to engage with you if there's a recognizable human element to these communication efforts. There's No Dead Lead As a real estate agent, you'll want to abandon the phrasing “dead lead.” They might be inactive, or maybe they've simply “ghosted” you, but they're probably still looking to buy a property — just not with you. You need to activate a workflow that will reengage them or contact them manually so they can have a one-on-one conversation with you. Nurture the Lead, No Matter What Phase They're In You may encounter leads that are not ready to buy or leads that are just thinking of buying. Many agents abandon these leads in pursuit of those more likely to convert immediately. However, it's essential to keep the three phases of a buyer in mind: dreaming, exploring, and buying. If somehow a buyer calls you and is ready to buy, remember that they've probably talked to other agents who abandoned them early in the game, thinking that the buyer was still in the dreaming or exploratory phase. So be patient, nurture those leads, and take advantage of technology like the Real Geeks CRM to ensure that you manage them efficiently. Realistic KPIs You Can Target For a contact-to-closing ratio, 16% – 18% is good enough for the average real estate agent, but it's low compared to the potential of a capture-to-contact ratio. For that, you can focus on getting at least 30% before aspiring for 60% – 70%. That's an almost 300% increase in contacts, with no additional expenses! Contact Real Geeks! Ready to learn more about our real estate CRM? Contact us today and tell us how we can help! You can also watch this podcast episode on YouTube for a more in-depth discussion of the concepts above.

When COVID-19 hit in 2020, a lot changed — and is still changing — especially in how people use office spaces. The pandemic has forced many companies to adopt or enhance their work from home (WFH) policies. As a result, there's been a decrease in the amount of time people spend in the office. For some, this has been a difficult transition. Some workers — specifically the older generation — thrive in an office environment and find it hard to focus when working from home. Others experience the complete opposite; they work better in quiet environments, away from the hustle and bustle of an office. Regardless of which side you fall into, there's no denying that working from home has impacted how people use office spaces. Companies Are Downsizing Workspaces In the past, companies were worried about how their employees would take to WFH. However, they are now more accepting of the idea. This has led many companies to downsize their office spaces or give them up altogether. Companies are now more comfortable with single-story offices. Office spaces where people can easily go in and out have become more popular. CEOs prefer spaces with no elevators or common areas to ensure social distancing. While companies know that many employees — especially the younger generation — prefer to work from home, they are still trying to find a balance. This is why high-end offices that have the “live, work, play” mindset have also taken a hit. Many companies are now choosing more suburban locations, assuring employees they can still have an excellent work-life balance. Decisions Are Taking Longer Since the pandemic, buying property and leasing an office has become more complicated. In the past, companies made these decisions quickly. Now, they are taking much longer as companies want to ensure they're making the best decision for their employees — and their budget. Several factors come into play when making these decisions. For example, will the company allow WFH? If so, how often? What type of office space do they need? How many people will be working in the office? All of these questions must be answered before a decision can be made. And even then, there's no guarantee that the decision won't change. After all, we are still in the middle of a pandemic, and things can change anytime. Leases Are Falling Through There are also many cases where companies have signed leases, only to have them fall through. This is usually because the company has decided to change its business models, or they've realized that getting employees back into the office is more challenging than they thought. This led to shorter-term deals, which have become more common in the office market. Two, three, or five-year deals have pushed ten-year deals to the side. It's also led to more landlords being flexible with their tenants, offering more termination options. The Future of Office Spaces It is not easy to predict the future, but it is safe to say that the pandemic has changed the office space landscape and will continue to do so. WFH has become the new norm, and companies are still trying to figure out what type of office space they need and how many employees they can get back into the office. What is certain is that office spaces will have to be able to adapt to the ever-changing landscape. You will need to be able to accommodate WFH and social distancing and provide a good work-life balance for employees.

Join us for this episode of Keeping It Real where we discuss the importance of having a great schedule with Abe Safa. Abe is a top real estate agent, real estate coach, and business owner based in Myrtle Beach. As a real estate agent your day is filled with an array of activities. Staying focused and getting everything that you need to done can be tough. Abe will walk you through how he structures his daily schedule in order to produce at a high level. If your routine isn't helping you to get the results you're after you are going to want to listen up as we discuss how to set a schedule to make the most out of your day.

In this episode of Keeping It Real featuring Chuck Richards, Product Manager at Real Geeks, he breaks down the best ways to get the most out of your CRM! Having a CRM isn't enough if you aren't using it. Chuck provides some best practices and suggest ways to identify opportunities already in your database. If you don't feel like you're getting the most out of your CRM or want to up your game, you will want to check this out. Join host Frank Klesitz, CEO of Vyral Marketing, as he and Chuck discuss making your CRM work for you. Vyral Marketing will interview you on an HD webcam to create helpful Q&A videos which they then edit, optimize, and promote for an effective 36-touch program to your database. This way more people call you to buy or sell a home (or work for you as a real estate agent). Go to www.getvyral.com for pricing, how it works, reviews, success stories, examples, and to request free strategy call.

In this episode, I talk about taking back your power. We only have control over ourselves, we can't let certain things we don't have power over affect our emotions. Come Enjoy Our Discord: https://discord.gg/qdv48dq2fJ My Instagram: https://www.instagram.com/keepingitrealpod/?hl=en My Twitter: https://twitter.com/splashmanpb My YouTube: https://www.youtube.com/results?search_query=splashman+pb

In this episode, I talk about avoiding perfection, and I talk about how "if" and "then" statements can negatively affect you. Perfection does not exist, and you can't wait for perfection to take action on certain things. Come enjoy our Discord: https://discord.gg/qdv48dq2fJ My Instagram: https://www.instagram.com/splash.eth/?hl=en My Twitter: https://twitter.com/splashmanpb My YouTube: https://www.youtube.com/c/SplashmanPB

In this episode, I talk about why it's okay to be wrong about things. I touch on why you should be open to admitting when you are wrong, and how not being emotionally attached to your beliefs will help you. Enjoy our Discord: https://discord.gg/qdv48dq2fJ My Twitter: https://twitter.com/splashmanpb My Instagram: https://www.instagram.com/splash.eth/?hl=en My Youtube: https://www.youtube.com/c/SplashmanPB

In this episode, I talk about the importance of changing your standards. Not only in business, but in all aspects of life. Everyone has to understand that your standards determine your reality. Come enjoy our Discord: https://discord.gg/qdv48dq2fJ My Instagram: https://www.instagram.com/splash.eth/?hl=en My Twitter: https://twitter.com/splashmanpb My YouTube: https://www.youtube.com/c/SplashmanPB

In this episode, I talk about the importance of environment, and its effect on you. Your environment can work for you, or against you. This episode will give you clarity on what to look for when you craft your environment. Come enjoy our Discord: https://discord.gg/qdv48dq2fJ My Instagram: https://www.instagram.com/splash.eth/?hl=en My Twitter: https://twitter.com/splashmanpb My YouTube: https://www.youtube.com/c/SplashmanPB

In this episode of Keeping it Real, Sascha Chatman and  Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success. Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success. Discovery Phase The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions. The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity. Agent Utility Belt This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them. Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach.  Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to. Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have. Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today! To check out the video for this epsode go to: keepingitreal.com For more of Sascha: Email: sascha@chatmanrealtygroup.com Coaching Website: http://realestatetechninja.com Coaching Course: https://bit.ly/RETNCoaching

5 Steps to Set Up and Promote a Home Seller Workshop Many homeowners want to sell their homes but don't know where to start. If you learn to help them achieve their goals, they'll come to you for expert advice. However, this leaves us with one more question — how will they find you? While there are several ways to find your audience, one of the most effective approaches is to set up a home seller workshop. Take a look at the five steps to creating and promoting your workshop. Set a Date The first step is to pick a day. Find a time of day when you think your target audience will be available to watch or listen to your presentation. Usually, many professionals are busy during the day, so the best time to schedule it is in the early evening, around 7 PM to 8 PM. Develop a Curriculum Once the date and time is set, the next step is to create a curriculum. What will you talk about in your workshop? If you're new to the industry and not familiar with public speaking on a virtual platform, perhaps you can invite a guest speaker to have conversations with. For this method, the best format is question and answer. The topics you can cover can include top questions sellers are asking right now, like the following: What's going on in the market? What improvements can I make to increase my home's value? What do I do with my belongings when I move? How should I stage my home, so it sells fast? Do I need to hold open houses to get potential buyers? Once you narrow down the topics you want to talk about, you can go to Google and search for the answers. While the information you provide is essential, what matters most is how you deliver it. Your audience will listen to someone who exudes confidence and expertise, so consider this as you prepare for your workshop. Practice, practice, so you don't come across as uncertain of yourself. If you don't trust what you say, your audience won't, either. Set up a Home Seller Workshop on Eventbrite Now that you have the date and the curriculum ready, the next step is to create an event with a good title and develop a sales copy for the event. Make sure to explicitly mention what the main points of your workshop are and what value it will bring to your viewers. If you have additional offers such as free virtual consultations, special guests, and home price offers, include them to increase your appeal. Customize the Registration Page After that, you need to develop a registration page. With Eventbrite, you can customize the page to include the essential details, such as: Name Email address  How did you come across my workshop?  Link to the workshop Once they submit their form, you can collect their information and save it in your database. As the event nears, get in touch with them by either sending an email or texting them. Calling them three times can increase the conversion rate because it will let them know they're wanted in the event, so they will be more inclined to go. Reach out to a Wider Audience If you want to widen your reach and tap a more significant number of people, you can do so in various ways. For instance, you can:  Send out an email to your existing database  Make a Facebook Ad Send direct mail  Use an affiliate program Call people personally With these steps, you'll be sure to produce a successful workshop. While these steps serve as a good starting point, be sure to customize them to fit your needs. The more authentic and personalized your pitch is, the more you will grab people's attention.

The Power of SEO and Area Pages With Bob McCranie Do you want more lead traffic to your website? In this episode of Keeping It Real, we explore the latest SEO best practices with Bob McCranie. Bob is the Broker Associate & Team Owner at Texas Pride Realty Group - HomeSmart Stars and an expert on utilizing SEO best practices and Area pages in his strategies. Join host Frank Klesitz, CEO of Vyral Marketing, in breaking down the strategies and best practices behind a robust, high-conversion online presence in today's evolving digital landscape. If you need some help optimizing your site, tips on how to turn up the volume on your current lead flow, insight into different strategies that have provided wins for agents across various markets, check out Bob's Area Page lead generation strategy! Top 3 Ways to Generate Lead Traffic & Boost Your Sale Funnels' Visibility in Your Market Bob, a Brokerage Associate & Team Owner at Texas Pride Realty Group - HomeSmart Stars, shares the techniques and strategies he deploys to increase overall visibility to prospective clients in his market.  According to Bob, he deploys three unique strategies to get leads. These strategies roughly refer to attraction marketing, SEO & optimizing his website based on popular search engine optimization guidelines, and demographic farming/cultivating his existing audience.  Let's dive more into these strategies and find out how Bob executes them to get as many leads as possible. Attraction Marketing Attraction marketing, also called event marketing, is Bob's number one strategy. This strategy is based on the idea is that you don't have to run Ads all the time or cold calls but have people gravitate towards you because of who you are in the community. In the case of Bob, he's a well-known Broker Associate with long years in the industry. Newer agents can begin working on their community visibility by hosting events.  You can draw people to you by hosting events, posting about them on social media, and generally being a social connector. It doesn't have to be a real estate event, but any event that serves as a lure to connect with people. Some of the events you can host include: Kite Flying, BBQs, & Outdoor Events Theater Events, Movie Nights, DriveIns, Concert in the Parks, etc.  Recycling Events, Food Drives, Community Service Events, etc. Starting successful community events takes consistency and patience. Make a schedule and stick to it when promoting your events. You can put up physical signs around your area. Put up flyers at your local coffee shops and gyms, and utilize social media ads. These have proven very effective no matter which markets you are located in.  Putting in a constant effort will build attendance over time, and before you know it, you will have collected a community of regulars at your events that can also serve as a potential client base. Networking greatly helps get leads, even if not by a massive count at first. Your Website The second and perhaps most important is internet marketing, specifically SEO. Your primary medium is your Reel Geeks website, which helps you draw in more organic leads. You still run Google ads, which brings you steady business. However, you must have a website to lead your potential leads and provide them with the information they need. Of course, just having a website is not enough – you need area pages. Bob stresses the importance of area pages and being specific about where you want your leads to go. He combines social media and SEO, focusing locally on his pages. No one looks for real estate in the main city. People always look for the suburb or neighborhood they are looking into. You create business pages for each suburb of the city you're covering. Each page must have a call to action that takes the reader to the actual area page on your website. It has to lead to the direct page for the city or suburb, not the homepage. It helps to pre-fine all searches as much as possible, directing leads where they want and giving them satisfaction. Demographic Farming Bob's last strategy has to do with demographic farming, which is about cultivating or nurturing your lists. In this example, he developed his holiday list using postcards sent creatively and in good fun. For instance, he would send a holiday postcard in June or Valentine's Card with a humorous caption. Of the many postcards he sent, the most creative and successful is the tagline, "No, I don't want to buy your house." Bob doesn't want to buy your house, but he can sell it at a 30 to 40% better price than others in the market. The idea is to keep it fun, so people will look at the cards or mail and know what Bob has to offer. Conclusion Per Bob's experience, the strategies that can help you bring in leads are – attraction marketing/events marketing, SEO and area pages, and demographic farming. Add them to your process, and you can turn up your current lead flow to the highest volume.

We are excited to welcome back one of our favorite guests, Lisa Chinatti, for this episode of Keeping It Real. Lisa is a top producer based in Westford, MA, with over ten years of Real Estate experience. We are also joined by Jason Posnick, the Sales Manager for the Chinatti Realty Group and has an enormous passion for developing others, solving problems, and conveying positivity into people's lives. The market is hot right now, and we see a lot of areas with low inventory. Lisa gives you her tips and shares what she and her team are doing to maintain their seller lead flow. Lisa and Jason break down the most effective approaches to 5 different lead sources and how to create a plan that meets your needs regardless of which market you are in. Join host Frank Klesitz, CEO of Viral Marketing, as he, Lisa, and Jason dive into generating new seller leads today. If you are looking for a way to generate more seller leads, you will want to check this one out and take notes!

In 2007 Rob Chevez began a local MeetUp focused on empowering real estate entrepreneurs to build wealth and create a legacy. Less than 10 people attended the first meeting. Now, what is known today as GRID, has grown to over 16K+ members in 8 states and over 18 locations.  Millions in revenue have been generated from the training, tools, and connections created by the GRID network alone. GRID is a global network of real estate entrepreneurs who believe collaboration empowers, shapes, builds and transforms you. Becoming a real estate investing pro is best done at the local level – with local knowledge, local contacts, and local resources to help you grow.  All and all, Rob shares a great passion for empowering real estate entrepreneurs to build wealth and create a legacy. What's your motivation and how did you start? “I started thinking about a way to go from a 1 to 1 communication to a 1 to many. As your starting to build a business you know you have to build a database. You do that by having a cup of coffee with somebody, or prospecting somebody, or talking to a lead ... What would the world look like if I could actually create something of value that would attract 20 people, 30 people, 40 people, 100 people to me at one time where I then have the ability to pour into them on a topic that I love and we could just talk about it. So that's where the idea came from. I wanted to build my database, I wanted to lead with value, and it started with 5 people and it just kinda grew from there… Before we knew it there were over 100 people in the room and we were all just talking about what we love to talk about which is building wealth and buying real estate investments and I would help facilitate those discussions.  ” [Rob Chevez 4:10 – 5:16] How to Provide Value “Before you decide to do something like this, I really believe you have to have some content/context, you need to be doing it, you need to be in the game already. My wife and I had been going to real estate investment association groups for 5 or 6 years prior to this … buying real estate along the way. I remember going to these groups and saying to myself ‘This could be done better, there's no cohesion in this conversation. They're giving you just enough information to be dangerous but not all the information.'... What if I just gave the information out for free so we could do more deals? What would an investor need to know first?” [Rob Chevez 6:48 – 7:49] Rob started by examining his and his wife's own experiences with real estate investing throughout the years and came away with several foundational topics that he felt would bring the most value to do a deep group dive on. These topics would serve as the general structure for Rob's MeetUps with one meeting a month at about 2-3 hours each.  “You spend about an hour to an hour and a half on a topic and people get really into the topic … You get 30 minutes of intros because I wanted people in the room to learn who is in the room … after the topic, the most important part is people in the room networking with each other … Once the topic was over people would talk to the people they had an interest in talking to and I made sure that I was a power connector. That I was helping them build their database. ” [Rob Chevez 8:55 - 12:30] “The way you provide value is: you help someone make money, you help somebody save money, … or you're trading them information that makes them smarter … Go from being a transactional agent to being a transformational agent.  ” [Rob Chevez [21:33 - 23:39] Provide a Platform “What I learned is I pulled people into the conversation so it was never a monologue … I made sure that I made my members part of the experience and the discussion. Of course, everyone wants a platform, and this gave them a platform to show what they were doing. We celebrated successes in that process. ” [Rob Chevez 12:33 - 13:15] Providing an environment to facilitate relationships is one of the greatest ways to provide value. This mindset in creating your own mastermind groups will result in meet-up events that go beyond the standard networking event.  Reach Promote your meet-up across all your regular channels (Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.), email lists, and even linked in your email signature.Rob also live-streams his meetups and provides a playback on his youtube channel. This is another great way to expand your digital footprint. Feature video content of meetups and any highlights from your Meetups in your workflows.

Would you like to know what to say to address today's most common seller concerns? In this episode of Keeping it Real, we speak to the #1 real estate agent in Michigan, Jeff Glover. We made a list of the top 10 seller concerns for this Spring 2022 market (which you'll need accurate answers to) when asking for an appointment or a signed listing contract. You'll get the answers to questions like... Why do I need to pay a real estate agent in this hot market? Why can't I just sell my home myself? Why can't I just pay you to bring me a buyer? Where will I move when there's not much for sale? Other real estate agents are willing to take less. I want to hire a friend or family member to sell my home. We need to finish a few projects before we put it on the market. And more... If you want to know the answers working on the phones and at listing presentations, in this market, come join us for this week's Keeping it Real with your host Frank Klesitz. We give Jeff all the objections, and he answers them - be prepared to take a lot of notes!

In this episode of Keeping it Real Frank Klesitz shows you how to write and mail the “Golden Letter” for seller lead generation. Yes, an actual USPS letter using a real stamp to put in the hands of possible sellers. This is a personal message, in a #10 envelope without your logo on it (so it gets opened), that you send to the neighbors of a house that just sold, letting them know you have a buyer for them too. In it, you'll ask them to call you to find out what your buyer would pay for their home. Of course, you'll only write the letter ethically by representing a real buyer, either a retail buyer in your CRM or an institutional buyer who provides instant offers. There isn't any buyer personal information in the letter. Frank takes you through the steps of how to pull the mailing list, format the mailing list, write the letter, and mail it using a mail house that will print, stuff, and mail them for you at the cost of about $1 a letter. The cost can get down to about $0.85 a letter at volume, and you always mail first class pre-sort (never standard/junk mail rate). We also go over how to get these buyers, how to get a commission agreement with the sellers signed, and how to handle the inbound calls. If you are looking for a timeless way to generate seller leads that will consistently and predictably get people to call you who are interested in selling their home, this is it.

Freestyle off the dome podcast today just talking about Miami and Cape Town.

The majority of leads in real estate don't automatically convert into appointments or sales. Most of the time, they just end up stuck somewhere in the conversion funnel. If you want to get them out of the funnel, a bit of help is necessary. In this episode of Keeping It Real Anna Krueger shares some of her tips to learn how to successfully turn leads into appointments. Tips to Convert Seller Leads to Appointments Here are some tips that can help turn a seller lead into an appointment: Keep the Seller on the Phone The problem is most seller leads don't expect to be called and would often brush you off. When the seller says they're busy, follow this 3-step process: 1.    Pattern your greeting with gratitude, saying, “I'm glad you told me.” 2.    Ask them when it's better to call back. 3.    Ask them, “Hey, what's got you thinking about moving?” Asking these questions usually earn you a response, which you can use in turn the next time you call them. The most important thing here is to keep them talking even though they said they were busy. Why? Because if they were actually busy, they would ask you to call some other day. Maximize Chances of Sellers Answering the Phone How can you do this? Here's what a Harvard study says, “If you call a new lead six times in six days, once a day for six days, you have a ninety percent chance of them picking up the phone or calling you back.” Most agents found they often just needed to call twice. In this sense, you simply need to be tenacious and keep calling the lead until they pick up.  Use SMS and Email In addition to calling six times in six days, take advantage of text messages and email. You don't need any lengthy email newsletter for this – just a blank one with a single subject line that says: “I left you a voicemail.” Just this, and you can already get tons of calls back. Use Voicemail The goal of the email is to get them to listen to the voicemail you sent, which is a more personalized way of telling them your purpose. There are two strategies you can utilize here, which are: 1.    Don't leave a voicemail –  The first call you leave, don't leave a voicemail. Many of them will call back out of curiosity.  2.    Leave a voicemail –  The structure is to tell them about the benefit of your team and a specific time to call you back. Create different voicemails about this, and you can increase the chance of them calling back. Personalized, One-on-One Video Another strategy you can't miss is the use of videos. You can insert it into the emails as a visual version of the voicemail. One tip is to call each lead by their name, which calls on their emotions and makes them feel closer. According to Anna Krueger in her real estate class BOLD, “Logic makes people think, emotion makes people act.” This shows that if you know the seller's emotional reason for moving, you can make them act way more than simply telling them the logical stuff. Conclusion There are many other strategies you can utilize to turn your real estate leads into an appointment. However, really the most critical key is to hold onto their motivation. When you know what made the seller want to move, then you'll know the right words to convince them. If you want to turn your leads into appointments, it's crucial to have the right platform to track them all. Such software is vital in scoring leads, nurturing leads, optimizing conversion rate, engaging customers, and more. One of the best ones on the market today is Real Geeks, which is an all-in-one real estate solution.

I talk about 2021 and also what's coming up in 2022. Simple

In this episode of “Keeping It Real” host Frank Klesitz discusses how you can transform real estate and CRM goals for 2022 into real-life results with special guests Brendan Bartic and Todd Tramonte. The Importance of New Year's Resolutions and Actions in the Post-pandemic Real Estate Space The world has changed drastically because of COVID-19. Many major changes have taken place in the real estate industry. Learn how you can take concrete steps and decisive actions to adjust to the post-pandemic changes through the New Year's resolutions and actions of Brendan and Todd. Culture First: From Resolution to Action Brendan shares what he learned in 2021 after he and his real estate team initially built on the wrong fundamental structure by focusing on productivity: “Culture first… The big thing I learned this year is: If you don't have the culture, you can have the best, most aggressive agents on earth, you're not gonna get very far.” As a result, he and his team now resolved to prioritize culture moving forward. He emphasizes their new goals: “We follow our three Ps: People, Progression, and Philanthropy.” He applies these principles by changing which attitudes and behaviors they allow and don't allow among their team members. He also provides more creative options to both buyers and sellers so they can find a suitable solution for their needs. Brendan educates himself to become a better leader so he can inspire his team to become better real estate agents. Voice of Reason: From Resolution to Action Todd shares what he learned in 2021: “How absolutely overwhelmed our client is.” He explains that he observed that many people felt confused and exhausted after hearing different messages from different sources during this pandemic in the real estate field and beyond. That's why he and his real estate team aim to be the voice of reason and clarity in 2022. He plans to achieve this goal by tailoring their message to give clients reassurance and reliability. He offers simple, straightforward solutions to their real estate needs amid the overwhelming factors in real estate transactions. Todd also realized the power of onsite work interactions. He fosters mutual trust in the company by working shoulder-to-shoulder with his team every day. His resolutions align with his overall work inspiration: “The only reason I'm building a business is to have a life of purpose and impact. A life that actually matters, that I'm proud of.” Transform Your New Year's Resolutions Into New Year's Actions With the Help of Real Geeks If you want to transform your New Year's resolutions as a real estate agent into tangible actions like Brendan and Todd, you can partner with a competent IDX provider like Real Geeks. We offer an all-in-one real estate solution so you can grow your business in the upcoming year. Level up your real estate venture through our custom IDX real estate websites, web design, drip system, and CRM services.

 Are you looking to send lead generation emails to everyone on your database, past clients, or unconverted leads in your CRM? A great email marketing strategy is to send emails that contain details regarding how much their home is worth or if they're interested in getting an offer for their home. In this blog post, we'll guide you through the steps you need to know to set up your magical seller lead generation email.  Sending Out Leads  When you send emails, make sure that you send to warm leads rather than cold ones, and make sure to make it personal. No one wants spam in their emails and everyone knows what a templated email looks like, so don't send out one of those. If it looks like junk mail or if it doesn't look relevant, people are more likely to throw it away or unsubscribe.  Where to Get a List of Emails Before you can send out an email, you need a list of email addresses. These emails can be found from all of your contacts on Outlook, or your Gmail. Proceed to export all the people on your contacts to your email marketing program. Do the same for everyone on your cell phone and put them in a different spreadsheet. Then do the same for your existing CRM, whether you're using Real Geeks or something else. Export everything except anyone who has unsubscribed from emails in that system. Another source is a dialer — these will make calls for you and may lead to people you've spoken to. Export these into another spreadsheet.  Scrubbing Your Emails Next, we need to scrub these emails — use NeverBounce.com to ensure that you don't get bounced emails. This works by providing a ping to the email addresses to see if the actual mailbox works. A $50 subscription will be enough to scrub a couple of thousand emails, and businesses of all sizes use this tool.  Eliminating Duplicates  While you now have 4 to 5 spreadsheets of scrubbed emails, you will probably have a bunch of duplicates too. Use Myemma.com or Zoho Campaigns will help you send your marketing emails. Other tools include MailChimp and Salesforce for the big players. Upload each spreadsheet into your email marketing program so that the system automatically eliminates duplicates of the same email address. Now, you have a scrubbed, no-duplicate list of all your best contacts ready to get an email from you.  What To do When the Domain Name isn't Authenticated  Be sure to do an SPF DKIM Authentication — Google will have a help file on how to set this up. Going through this process will significantly improve the likelihood of sending this email to mailboxes where it would be tagged as spam.  Enjoy Limitless Lead Generation  With the steps above, you should be able to get a wealth of leads from emails sent to your contacts. However, this isn't meant to be done all the time and you can't send out an email every single week. Keep in mind that this method is best used about once a month or once every two months.   You can download a pdf of all the emails from this episode HERE

Chris Watters, one of the top real estate agents in Austin, is our guest this week on Keeping it Real - LIVE from Inman Connect in Las Vegas! In 3 years, back when he re-launched his real estate team correctly after burning it down, he went from earning $0 in real estate to $1 million dollars net income (after expenses), all while out of production. It's a pretty incredible story on scaling up a real estate team. In short, the secret is he started recruiting agents immediately to his online leads. In addition to that, Chris raised money from local businesses who benefit downstream from new movers (not on the settlement statement), all who chipped in financially toward his marketing costs to buy the online buyer and seller leads in the first place. This is one of the fastest stories of scaling up a real estate team we've heard on Keeping it Real. We're excited to interview Chris so you can model his success. If you're working to build up your real estate team fast from scratch, this is one you should tune in for! For a complete transcript of this episode go to KeepingItReal.com   

Daniel Priestly is an internationally recognized leader in strategy and technology for entrepreneurial businesses based in the UK.  In the next Keeping It Real as host Todd Tramonte and Daniel dive into Daniel's book “Key Person of Influence”. They will explore some of the simple but powerful steps to help you make your mark.      “Key Person of Influence” details the five skills that will make you more “vital”. Join us to find out how you can utilize these skills to make you the go-to person in your market! You can get a free pdf version of “Key Person of Influence” on Daniel's website here. 

Craig Schneider has been a driving force in Rochester's new construction residential real estate sector for more than 15 years. Craig was a Real Geeks user but left after frustrations with building his brokerage around the website and CRM. He experimented with using many different platforms for his business that eventually didn't work out either. He'll discuss what he was looking for, why some of the platforms he tried didn't work for him, and why he eventually came back to Real Geeks. PLUS, how he's using it now! Join host Todd Tramonte as he dives into how Craig has been able to maximize the Real Geeks platform for lead generation and distribution for his entire team with a very high return on investment.

Join us for this Keeping it Real where you'll learn how to reconnect with your neglected past clients, sphere, and lead nurtures so more people call you without spending a lot of money. You'll learn a simple process to export all your contacts into one file - properly de-duplicated and scrubbed - so you can email them a re-connect message about the latest local real estate news. You'll get a copy of this message on the show. Then, you'll put everyone on a “36 touch” plan so you're top of mind as their go-to real estate agent. You'll even be able to track who engaging with you so you can follow up. The strategies you'll learn to do this are inexpensive and simple. As a bonus, not only can you reconnect with your database, but you can also work the databases of other agents in your market for a referral fee – a low-risk way of generating high-quality leads for yourself. Join Frank Klesitz this week to learn everything you wanted to know about how to get the most business from your #1 asset – all those emails, phone numbers, and mailing addresses sitting in your Gmail, Outlook, mobile phone, and CRM(s).

Kevin Kauffman and his business partner Fred Weaver have 25 agents on their real estate sales team in Phoenix. They sold 306 homes last year ($110 Million). They originally set their agent splits based on what's taught in the Millionaire RealEstate Agent book. Their bottom line, however, was only 10-20%. After reflecting on that, they decided to actually increase their agent splits to 60/40 and70/30 (in favor of the agent), while cutting all the fixed, hard costs their agents saw as “low-value,” but in fact were very high cost to them. Kevin says his agents are happier than ever, keeping more money, and his business is now more profitable than ever. This is a topic we wanted to dive deeply into with you! Join Frank Klesitz and Greg Harrelson for this insightful Keeping it Real. We talk about the optimal way to pay your agents if you have a real estate team. Kevin shares how he did it, how his numbers work, and why it was the best move for their agent/team model. This is a hot topic with a lot of opinions - this is an exciting discussion! To hear even more from Kevin: Join Kevin's Facebook Group Listen to Kevin's Podcast Watch Kevin's Youtube channel for Realtors

Dan Noma is on the show this week to share how he created EasyStreetOffers.com to help homeowners know all their options when selling their home. It's working - he sold 1,800 homes last year with this simple message in hyper-competitive Phoenix, which is ground zero for all the iBuyer disruption. Dan uses direct mail, Facebook, TV, and phone calls to let homeowners in Scottsdale know he has multiple buyers ready to go for their home. When homeowners call to learn more, he asks them to send in photos of their home (or an agent goes on an initial discovery meeting to get the photos), which he submits to his institutional buyer relationships for a real, actual offer right away. The offers are very competitive, not low-ball investor offers. Now armed with those offers upfront, and an accurate CMA, his agents guide the seller on the next steps best for them (i.e. you can sell it yourself, take the instant offer, or list it with us). Join Frank Klesitz and learn how to tweak your seller lead-generation message for the best response (get an instant offer), and how to actually help those sellers when they call from your Guaranteed Offer messaging. Dan fills you in on how to partner with institutional buyers who will make very competitive offers too, so you're honest and authentic in your message.

Spring Bengtzen's real estate team of 27 agents – located about 20 minutes outside of Salt Lake City, Utah – has already sold 259 units as of August 2021. If things continue in this hot housing market, they will likely sell around 450 homes by the end of the year. Spring got her operational costs down considerably by hiring an international team of virtual assistants, so she can invest more resources into her agents and the customer experience (5-star agent communication, which is the #1 complaint of homeowners working with an agent). She's also working on the ancillary side of things, like opening a title company, to stay competitive. It was only five years ago she was ready to leave the business entirely and go back to being a hairdresser – barely making any money with a very small team. Since then, she's been watching Keeping it Real and implemented the systems(and philosophies) of our guests. Spring shares what she's learned about seller lead generation, recruiting, hiring agents, selling homes, and streamlining your operations. She also just transitioned her brokerage to ΓEA⅃ this summer. You'll hear her thoughts on that decision, too, with the recent explosion of brokerage options in the space. Join Frank Klesitz for this Keeping it Real and learn how you too can model what Spring's doing to grow your real estate business!

Are you thinking about hiring your first buyer or listing agent? Maybe you've increased your real estate agent recruiting given the demand for real estate this summer? If that's the case, join us for Keeping it Real this week to learn the optimal way to onboard a new real estate agent to your team or brokerage. Frank Klesitz will interview Greg Harrelson (our guest this week) on how he gets a brand new real estate agent with minimal resources up to speed so they are selling homes within weeks. This is a great interview if you're a brand new agent - you'll learn how to get yourself up to speed! This is a step-by-step instructional interview with the exact steps for a new real estate agent to take. 

In this episode learn how Steve Kozlowski from Irmo South Carolina, was able to take his business from only 16 deals to 60 in just 12 months by shifting his business. Hear how he was able to shift from a buyer-dominated business into a seller-dominated business and how in the last week alone he took 4 FSBO listings.

JP Wells is a sales manager for a team of overseas telemarketers who make 600+ dials a day each to find someone who may be thinking about selling their home. Once they speak with a homeowner who is interested in getting an offer on their home, they pass the lead to a licensed agent for a conversation. Join us for this Keeping it Real where we'll dive deep into the numbers of prospecting homeowners directly over the phone. While we are not attorneys, we'll discuss the legalities we are aware of (DNC, TCPA, state licensing requirements) along with what calling lists work best, how to append phone numbers, hiring and training a virtual assistant to make the calls (with general pay ranges), the proper scripting, and what metrics one should hit to have a reasonable chance of success where you make 4x+ back in commission income. If you have a CRM with a lot of archives in it, it's also great idea to have them call all the people who haven't bought or sold a home with you. You can also put them on Home Value email updates when you get permission to stay in touch over the phone. Join us for a deep-dive on outbound prospecting for seller leads when hiring a virtual assistant to do most of the heavy lifting for you. JP's Scripts: Circle Prospecting FSBO New Buyer Leads

In today's episode, Alex and I will talk about how he got into entrepreneurship, sharing his story on how he started his brand and the challenges that come with it. Also, sharing his perspective on Networking and how it became a huge part of his success. The BIG Takeaways From This Episode: Alex Heiden's startup journey [00:48] How Alex got into entrepreneurship and different transitions along the way [01:56] Perspective on Networking [13:00] Leveraging Twitter to build your brand [15:46] Challenges that made me better [19:11] Realizing that this is not it and making that transition [21:00] Planning and making the most of your time [23:41] Principles and concepts that resulted to success – Leveraging competitive advantages [25:20] Investing in yourself [28:42] Closify – How it works [32:57] Rapid Fire Questions [37:36] Closing thoughts [41:22] Come Join The Fam: https://www.mintaveinc.com/ https://www.instagram.com/splashmanpb/ https://www.youtube.com/splashmanpb https://www.twitter.com/parikchhitb https://www.facebook.com/parikchhit1/ If you got some value from today's episode do me two favors before you go: 1. Subscribe to get notifications on when new episodes are released. 2. Leave us a positive review 3. Tell us what you thought of the episode and what you want to hear about next by leaving a review. GUEST: Alex Heiden https://www.tryclosify.com/ Instagram: https://www.instagram.com/alexh459/ Twitter: https://twitter.com/alexh459

In this episode of Keeping it Real with Greg Harrelson of Century 21 The Harrelson Group and Frank Klesitz of Vyral Marketing features Ashlee Nath. Discussing, “Getting Started as a Brand-New Real Estate Agent in 2021,” you'll hear tips on how to hit the ground running as a new agent and strategies approaching the market in a new way, even if you've been in real estate for decades. Nath began her real estate career as a home stager and transitioned into becoming a transaction manager, and then determined that she could be an asset as an agent, and decided to take the test for her license through Kaplan online in three weeks. She didn't plan to rush through, but while doing it realized that she could be learning scripts and reaching out to clients to let them know she was in school. For others that would like to get started, Nath suggested that soon-to-be agents can learn scripts, start conversations, and set up their social media. “They can start learning scripts before they have their license,” said Nath. Using Social Media as a Real Estate Agent in 2021 Nath was strategic in building her client base. She chose to start with Instagram as a lead generation tool and searched for people posting near her in Colorado Springs. She'd make comments and like their posts and start following people, and they would do the same. She would like up to 200 items per hour. “I started focusing all my time and energy on social media,” explained Nath. “I learned everything from webinars!” Nath would look at someone's Instagram page and make sure they were a local who had posted recently and had interests similar to hers and then she would send a personal message, using their name and referencing something from their profile which sparked her interest. To her the key was that she “made it beneficial for them as well as me.” Over time, Nath learned what was good to post live vs. as a story, and found that an 80:20 ratio, with 80% of posts relating to her life as a mom and 20% of posts involving real estate was a good mix for her audience. “I want them to see I'm a human as well as a realtor,” Nath said. “You were proactively recruiting and prospecting,” Klesitz said,“reminding listeners that Nath “would make 50 attempts a day to reach out to people in Colorado Springs.”  According to Nath, her main message was not about real estate, it was about creating local relationships and “getting to know people in my community.”  And, it worked. She doesn't spend as much time prospecting on Instagram now because she is really busy with referral business and past client repeat business. Nath also used Facebook but does not consider it her main source of social media. She posts home listings in groups and on local buy, sell, trade pages, but only shares a price and size range rather than exact details. The reasoning is that then the viewers had to click links to her unbranded Real Geeks property landing pages which required registration before showing home photos. Once she saw the leads sign up on Real Geeks, she would engage them in conversation. She felt they were warmer leads since they were already looking at homes. This strategy alone resulted in her selling 10 homes her first year. Real Geeks Property Landing Pages Convert Easily Nath said she used a landing page on her Real Geeks' website and would post a short description and link the page to 5-10 local groups a day. She did not post to the same group every day, but rotated between 15 groups. Of those 15, Nath said 5 had the largest audience and better traction, but that posting to all made it more comprehensive. Klesitz noted that in doing so, Nath uses Facebook as an inbound strategy, whereas she uses Instagram as an outbound strategy. Harrelson and Klesitz were impressed as they calculated that she generated 150 free leads off Facebook where ten of those turned into deals, giving her close to 7% conversion through organic posting. Harrelson appreciated her approach in using forced registration when the leads came  to her page. “They volunteered their information, now that's a qualifier,”  said Harrelson, adding that the qualifier brought conversion. Harrelson reminded that every Real Geeks user could generate leads using the property pages on social media. “Property pages have share buttons that make sharing it simple,” he said. In addition to social media, Nath said she built her database from looking through her phone, checking who had come to her home for dinner and who she knew from volunteering at her kids' schools. She contacted people she already knew to have more face to face “let's go get coffee” interaction and was involved in “Mom groups” which allowed her to meet more people and grow her sphere of influence. “It's all about keeping those relationships and nurturing those people,” Nath said. Even if they didn't need her services, she knew, “they may know someone.” Nath uses gifts to stay top of mind with past clients and contacts, delivering about 300 gifts each month through what she refers to as monthly pop-bys and events. She shared an example of a personalized art card + flower seeds that was sent and explained that at Thanksgiving mini bundt cakes were hand delivered by  their real estate team with the message, “we're nothing bundt thankful for you.” Harrelson mentioned that she's created a formula and that “she came across the formula naturally.” “She chose something that fit her personality style.” He described it as authentic, intentional, simple, and consistent. “She created a routine and she delivered value,” he said explaining that it works as she, “leads with the give and lets the take come in some sort of reciprocity.”