Podcast appearances and mentions of greg harrelson

Everyone wants success, but most people are scared of what it actually takes to get there.They fail because they're inconsistent. Distracted. Focused on the wrong things.I sat down with Greg Harrelson, who's been in the trenches for over 30 years, leads 9 offices across the Carolinas, and has built one of the most respected real estate organizations in the country.We talked about what it truly takes to win in real estate. It's not talent.It's not timing.It's not the market.It's how you show up especially when no one's watching.Most people are chasing motivation.But the ones who succeed? They've built discipline.We talked about:✅ Mastering the monotonous✅ Avoiding distractions and shiny object syndrome✅ The fear of success✅ How to reset your identity to lead at a higher levelGreg and I both believe in starting every day at zero because success yesterday doesn't guarantee anything today.This episode is for the ones who are done making excuses.Done chasing shiny objects.And ready to lead themselves and others at a higher level.The episode is live now.Click the link in the comments and listen.Success doesn't care about your intentions.It only responds to your actions.

Whether you're brand new to real estate or you're an experienced agent looking to do more deals, there's only one way to grow your listing business.  Even the most successful mega listing agents had to follow the same formula in order to increase their transactions. If we commit to doing the right things consistently, the results we want will show up.  Most agents don't work the process or they don't follow the process long enough, so when they don't get the results, they think something is wrong with the process.  If we want a booming listing business, we have to get really comfortable with making calls, having conversations, and getting enough reps in to become experts. That also requires us to deal with the rejection, failure and frustration that comes with getting good at this job.  What do we need to do everyday to become a mega listing agent? How do we increase our conversion? In this episode, we talk about the process of becoming a top producing agent.    If you haven't connected the dots between what you do everyday and what brings you what you want, you're not going to be committed to it. -Brendon Payne   Things You'll Learn In This Episode  Follow the process and the results will show up  Most real estate agents are so focused on the final outcome - more listings - but why do we have to focus more on the process?  The power of the clock-in-clock out mentality  Average agents think having set working hours is restrictive but does it actually give us the freedom that leads to success? They don't know you  Mega listing agents have had thousands of challenging conversations and faced rejection over and over again. How do you stop taking that personally and use it to build your skill and confidence?    About Your Hosts Brendon has been selling Real Estate Since 2007.  In a very short period of time, his performance has allowed him to be one of the highest producing agents in South Carolina and in the Top 1% of agents nationwide.  He has trained under the Top Real Estate Coaches in the industry and now uses his skills and expertise to lead and train his own agents at Century 21 Charleston Expert Real Estate Advisors.  Brendon considers himself a life-long student of the industry and seeks out other Top Performers, Trainers, and Coaches to continually stay at the top of his game and add value to his clients and the agents that he coaches.   Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 20 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Meet and learn from four of your fellow Real Estate Team OS listeners who share 2024 wins and 2025 game plans with you.Each person shares what's ahead in 2025, the state of their real estate business today, and what they've learned and implemented from guests on the show.A few themes in this special year-end episode:- A framework to scale your real estate team- The gatekeeping of development from real estate agents- The blueprint for success with online leadsListen to Ep 049 of Real Estate Team OS for:Cory MartinBroker/Owner and Team Leader of Martin Group, a teamerage in Oakville, Ontario- How their five-agent brokerage operates as a team- Six specific episodes that have helped them develop a framework to scale- Why they're leaning more into video than AI for prospect and client communication- How Real Estate Team OS has saved their brokerage time and money- https://www.instagram.com/corymartin87/Lawrence PritchettManaging Broker & Partner, MODUS Real Estate Austin- The hamster wheel of doubling your sales production- Putting his broker license to use by partnering with two people and a Denver-based brokerage- How to open more agents up to development- Why he credits Real Estate Team OS for his sanity over the past year- https://www.instagram.com/lawrencesellsatx/Meg SchaeferFounder of Pixel Mentor and Broker with REVEL Realty Inc in Barrie, Ontario- How she developed experience in real estate marketing and operations- A specific way to use Action Plans in your CRM that you may have overlooked- Digital marketing differences in Canada vs in the United States- How the Techtember series on Real Estate Team OS helps with her 2025 goals- https://www.instagram.com/meg.schaefer.broker/Scott McAnanyBroker with Vreeland Real Estate in Jacksonville, Florida- How he found real estate success without ever having "worked a lead"- His path from real estate agent to qualifying broker and team builder- Where he picked up the blueprint for success with online leads- How the Inside The Laughton Team series changed his recruiting and onboarding strategy and informed his 2025 game plan- https://www.instagram.com/scottmcanany/Episodes mentioned by these four guests:- 026 Koby Sway https://www.realestateteamos.com/episode/direct-model-real-estate-agent-accountability-koby-sway- 028 Jose Samano and Jeffery McGonigle https://www.realestateteamos.com/episode/real-estate-agent-proficiency-jose-samano-jeffery-mcgonigle- 037 Greg Harrelson https://www.realestateteamos.com/episode/real-estate-prospecting-listings-greg-harrelson- 038 Lisa Ryan https://www.realestateteamos.com/episode/inside-sales-manager-isa-real-estate-opportunities-lisa-ryan- 042 Lee Adkins https://www.realestateteamos.com/episode/techtember-creating-real-estate-tech-plan-lee-adkins- 046 Kyle Draper https://www.realestateteamos.com/episode/growing-real-estate-team-agents-kyle-draper- Inside The Laughton Team with George Laughton https://www.realestateteamos.com/episode/inside-laughton-team-phoenix-george-laughton- Inside The Laughton Team with Billy Hobbs https://www.realestateteamos.com/episode/operations-experiments-investments-coo-billy-hobbs- Inside The Laughton Team with Justin McLellan https://www.realestateteamos.com/episode/real-estate-agent-productivity-skill-justin-mclellan- Inside Whissel Realty series https://www.youtube.com/playlist?list=PLCJiXNo93cVqQmwl4tTOQYebBkBoL6ipz- Techtember series https://www.youtube.com/playlist?list=PLCJiXNo93cVoSlXhdFv_RC9V8G5tUw1QXMake Real Estate Team OS part of your 2025 game plan! Get instant access to seven subscriber-only episodes and email-exclusive insights every week: https://realestateteamos.com/subscribe

Prospecting to set up listing appointments. It was foundational to a successful real estate business 30 years ago.It remains so today.Greg Harrelson got his start prospecting. And growth from appointment setter, to a small real estate team, to a teamerage with 9 offices and 5 markets in the Carolinas that closed nearly 4,000 transactions last year all happened through … prospecting for listings.Greg, who prospects alongside his agents for 3 hours every day, describes his approach as “developing talent and amplifying wealth.” In this wide-ranging conversation, he welcomes us into the philosophy and practices behind his success.Listen to this Real Estate Team OS episode with Greg Harrelson to learn: - The 3 must-have characteristics of your next real estate team member- How to find the right coach, how to become more coachable, and why he's always sought coaching- The brokerage challenges from which teams emerged, how online buyer leads accelerated teams, and the future of real estate teams- The four things every brokerage or team must provide (and what they all have in common)- Why culture is more about agent retention than attraction- How he built and then disbanded his real estate team- Insights into acquiring agents, developing agents, and recruiting agents - The org structure for their 9-office, 5-market team and his place and role in it (including his 10-80-10 approach)- What's been lost in the real estate industry and how easy it is to correct (spoiler: talk to more people)- Coaching an acquired agent from 40 transactions per year (mostly buyers) to 90 transactions per year (all listings)- Why he's coaching pricing presentations, price reduction presentations, and listing extension presentations “religiously” right now- Very specific advice for the leader of a small real estate teamConnect with Greg Harrelson:- https://realestatesalessolutions.com/agent-success-academy/- https://www.facebook.com/groups/235977313258813- https://www.instagram.com/gregharrelsonrealestate/Connect with Real Estate Team OS:- https://www.realestateteamos.com/subscribe- https://linktr.ee/realestateteamos- https://www.instagram.com/realestateteamos/

Join real estate agent Greg Harrelson and Financial Advisor Jeremy Finger as they discuss everything from real estate commissions to new market trends, selling your home, and more! Gain insights from their conversation in this ever-changing market. Don't miss out on this informative and engaging conversation!   Links to resources mentioned in the video: Greg Harrelson's Website: https://www.c21theharrelsongroup.com/greg-harrelson/ Art Bartlett Award: https://www.prnewswire.com/news-releases/myrtle-beachs-own-century-21-the-harrelson-group-receives-brands-top-global-recognition-the-century-21-art-bartlett-2100-cup-301508808.html     Timestamps: ·       0:00 - Introduction ·       01:39 - Real Estate commission and what has changed  ·       10:22 - Real live example of selling your home ·       16:02 – Solutions to real estate commissions ·       18:44 - Why do real estate agents think they will be out of a job? ·       25:42 – Housing Prices ·       30:27 – Housing Inventory ·       32:38 - Final Thoughts ·       37:37 - Closing     Get started today and book a FREE 15-minute meeting with a member of our team: https://calendly.com/all-riverbend-advisors/15-minute-phone-appointment-with-a-riverbend-advisor     Email us today at Info@RiverbendWM.com   ---   Reach out to Greg Harlson today! Website // https://www.c21theharrelsongroup.com/greg-harrelson/ Phone Number //843-457-7816 Email // GregHarrelson@Gmail.com   For more resources and content, check us out below!  Website // https://riverbendwealthmanagement.com/ Podcast // https://retirehappy.libsyn.com Instagram // https://www.instagram.com/riverbendwealthmanagement/ Facebook // https://www.facebook.com/riverbendwealthmanagement/ LinkedIn // https://www.linkedin.com/company/81049101/admin/feed/posts/ Twitter // https://twitter.com/jeremy_finger   Investment advise offered through Stratos Wealth Advisors, LLC, a registerd investment advisor. Stratos Wealth Advisors, LLC and Riverbend Wealth Management are separate entities.   Stratos Wealth Advisors, LLC, and Riverbend Wealth Management do not have an affiliation with Greg Harrelson or Century 21 The Harrelson Group. For more details on Greg and his team and the recognition they have received, please visit www.GregHarrelson.com .

Across the country, real estate markets have been split into two distinct groups. The few agents taking all the things, and the many who aren't taking any listings at all.   People might think it has to do with the market itself, but this has nothing to do with how many listings are on the MLS. Whether inventory is high or low, the same thing is happening. Top producers continue to dominate while everyone else struggles.   This has everything to do with the activities of agents, and big areas of weakness in their approach.   What are the big mistakes agents are making? How do you refocus on what actually drives more listings? In this episode, I share 5 reasons why listing counts have gone down, and why it has nothing to do with the actual market.   Most of the new shiny objects that are promised to build your business are the very reasons why your business is going down. -Greg Harrelson    Three Things You'll Learn In This Episode     -Less branding, more production There are so many things competing for our attention and taking away from what actually moves the needle. Where should our focus be if we want to keep closing deals?    -The danger of over-delegating Our industry is obsessed with leverage, and with good reason - it makes us more efficient. But could we be losing deals because we've delegated too many things?    -Why internet lead gen isn't working Real estate agents are constantly buying online leads and they get disappointed when they don't convert. Are the leads the problem or is it our lack of follow up?

Cheplak Live Presents... Greg Harrelson ✅  The Top 3 Things Broker Owners Should Focus on  ✅  Key to scaling is always keeping a family feel first  ✅  Developing talent and amplifying their wealth  ✅  Best leaders are grown organically  ✅  Pay close attention to what agents want and deliver it at a high level in your organization  ✅  Never step out of production  ✅  Stay inspired by helping others win  

Many people want to downsize or buy a second home when they retire, but what things do they need to think about before they purchase real estate?   In this episode, Jeremy Finger, CFP®, talks about things to consider when buying real estate in retirement with Greg Harrelson, the owner of Century 21 Harrelson Group.   Greg discusses:   What questions he asks home buyers when assessing the next steps in the purchasing process The available options for people moving from up north down to Myrtle Beach How to overcome complications of buying a home in South Carolina when selling a home up north or in another state How someone can develop a network when they're new to the area The drawbacks of searching for real estate online compared to working with an agent And more   Connect with Greg Harrelson:   YouTube: MyrtleBeachProperty Facebook: Myrtle Beach Real Estate Sales Facebook: Greg Harrelson Twitter: Greg Harrelson LinkedIn: Greg Harrelson greg@c21harrelson.com Connect with Riverbend Wealth Management:   Riverbend Wealth Management 15 Minute Phone Appointment Linkedin: Jeremy Finger Facebook: Jeremy Finger Riverbend Wealth Management Twitter: Jeremy Finger About Our Guest:    Greg Harrelson began his real estate career nearly 25 years ago. He and his dad started Century21 The Harrelson Group in Myrtle Beach in 1999. He has helped more than two thousand clients buy and sell homes in the Myrtle Beach area. Now he focuses on attracting agents into his office and developing them into top producers. Greg's team has consistently been ranked the #1 Sales Team in Myrtle Beach since its inception.

There's so much conversation right now around the shift - if it will happen, when it will happen and whether or not we can survive it. Considering that many agents have had massive success through down markets, does the shift really matter? Do the conditions in the market really determine how well we do? In this episode, we talk about what we need to be focused on more than the market conditions.   The same market shift can produce totally different results within agents. -Greg Harrelson    Three Things You'll Learn In This Episode   How to succeed in any market conditions A down market can be the thing that walks you out of the market or a period of huge success. What determines your outcome? Why so many agents are scared of the market changing After such a hot market over the last 2 years, how do we adapt our mindsets and activities to a shift? The importance of the right guidance Who we listen to can impact our mindset about the market, so how do we filter out the unhelpful noise?

Episode: 251 Title: Do THIS to Beat the Market Shift Host: Michael J. Maher Guest: Greg Harrelson Description: Today's episode is a reverse-podcast episode, or maybe we call it a repurposed episode. Anyway, Michael was recently featured on the Level Up Podcast with Greg Harrelson and what you are about to listen to today is THAT episode. Michael was asked about how to win in today's market, and one thing all Realtors should be doing right now. It's a great interview, packed with action items! (7L) Referral Strategies and Podcast Topics: Grade your database, make the calls, build relationships, events Special Offer: Referral Mastery Summit is BACK and LIVE in Orlando this year! Register now for early bird pricing at www.RMS22.com

Episode: 251 Title: Do THIS to Beat the Market Shift Host: Michael J. Maher Guest: Greg Harrelson Description: Today's episode is a reverse-podcast episode, or maybe we call it a repurposed episode. Anyway, Michael was recently featured on the Level Up Podcast with Greg Harrelson and what you are about to listen to today is THAT episode. Michael was asked about how to win in today's market, and one thing all Realtors should be doing right now. It's a great interview, packed with action items! (7L) Referral Strategies and Podcast Topics: Grade your database, make the calls, build relationships, events Special Offer: Referral Mastery Summit is BACK and LIVE in Orlando this year! Register now for early bird pricing at www.RMS22.com

Your marketing strategy has finally worked! Organic and paid leads are finally coming in. But now what? What is the next step to ensure that a new lead will go down the sales funnel and turn into a sale? In this episode of the Keeping it Real podcast we sat down with Greg Harrelson to talk about what you should do as an agent. Keep these tips in mind so you'll know how to take action and convert those leads into paying clients! New Perspectives: The Right Ratio for Your KPI Before everything, let's discuss your key performance indicators or KPIs. Most agents refer to the contact-to-close ratio, which frequently shows low numbers. That's why we want to introduce a better KPI to help shift your focus: capture to contact.  This way, you can focus on increasing your number of conversations versus closings. You'll be in touch with more people you can convert instead of contacting a few leads and converting even fewer. Reaching Out to Your Leads Now that you have leads, it's time to contact them using a method called double dialing or calling them twice. This changes their way of thinking and prompts them to answer you on the second call. However, if that doesn't work, you can activate a workflow on the Real Geeks customer relations management (CRM) platform. That way, you'll have as many touch points with the lead as you need to close the sale. Make sure you're in control of the platform or autoresponder and not the other way around. Your leads will be more willing to engage with you if there's a recognizable human element to these communication efforts. There's No Dead Lead As a real estate agent, you'll want to abandon the phrasing “dead lead.” They might be inactive, or maybe they've simply “ghosted” you, but they're probably still looking to buy a property — just not with you. You need to activate a workflow that will reengage them or contact them manually so they can have a one-on-one conversation with you. Nurture the Lead, No Matter What Phase They're In You may encounter leads that are not ready to buy or leads that are just thinking of buying. Many agents abandon these leads in pursuit of those more likely to convert immediately. However, it's essential to keep the three phases of a buyer in mind: dreaming, exploring, and buying. If somehow a buyer calls you and is ready to buy, remember that they've probably talked to other agents who abandoned them early in the game, thinking that the buyer was still in the dreaming or exploratory phase. So be patient, nurture those leads, and take advantage of technology like the Real Geeks CRM to ensure that you manage them efficiently. Realistic KPIs You Can Target For a contact-to-closing ratio, 16% – 18% is good enough for the average real estate agent, but it's low compared to the potential of a capture-to-contact ratio. For that, you can focus on getting at least 30% before aspiring for 60% – 70%. That's an almost 300% increase in contacts, with no additional expenses! Contact Real Geeks! Ready to learn more about our real estate CRM? Contact us today and tell us how we can help! You can also watch this podcast episode on YouTube for a more in-depth discussion of the concepts above.

Anne Kennedy talks with Greg Harrelson. Greg has religiously built and fed his local community database over the decades to the point where he took 190 "come-list-me" listings in 2021. Listen to him describe his process and beliefs that led to this incredible outcome. ---------- Visit www.builthow.com to sign up for our next live or virtual event.   Part of the Win Make Give Podcast Network

In today's special episode, I sat down with Greg Harrelson and Frank Klesitz to talk about the real estate team's economic model, how it has changed over time, what drove those changes and the decisions we've made about it. You'll learn the inner workings of the model - including lead generation, marketing, splits, culture, and why we choose to run this model.    Frank Klesitz is the CEO and co-founder of Vyral Marketing, a 7-figure, done-for-you video marketing firm geared towards helping entrepreneurial professionals across industries retain existing clients and increase new client generation. Passionate about helping his clients achieve their full potential, today Frank oversees Vyral Marketing's mission, vision, culture, and values.   Greg Harrelson is the owner and president of Century 21 The Harrelson Group, founder of Real Estate Sales Solutions, and host of The Level Up Podcast. As a successful agent and business owner in the Myrtle Beach area, Greg is in the top 1% of agents in the country. His success has inspired him to teach aspiring Realtors how to reach their goals. There's no such thing as a one-size-fits-all business model in real estate. How we interact with and operate our businesses is down to what matters to us. We can pick our business models on anything - the next financial achievement, ego, or saying what sounds great from the stage. But with the freedom we have, we can do something different - pick the model that matches our natural behavior and personality.    Guest Info   Frank Klesitz is the CEO and co-founder of Vyral Marketing, a 7-figure, done-for-you video marketing firm geared towards helping entrepreneurial professionals across industries retain existing clients and increase new client generation. Passionate about helping his clients achieve their full potential, today Frank oversees Vyral Marketing's mission, vision, culture, and values.   Greg Harrelson is the owner and president of Century 21 The Harrelson Group, founder of Real Estate Sales Solutions, and host of The Level Up Podcast. As a successful agent and business owner in the Myrtle Beach area, Greg is in the top 1% of agents in the country. His success has inspired him to teach aspiring Realtors how to reach their goals.   Link Mentioned    https://www.cbsnews.com/news/golden-state-warriors-the-talent-and-mindset-behind-the-nba-reigning-dynasty-60-minutes-2019-06-02/

In a metrics-obsessed industry, it's super easy to attach our idea of success to grand numbers and achievements. Unfortunately, this approach can do more harm than good.    In our book, the numbers are insignificant. The process is what we should be obsessively fixated on.    When our vision of success is tied to what we do every single day, the extraordinary results we seek take care of themselves.    Why are process-focused people more successful than results-focused people? How do we lead our agents towards the activities that lead to success?    In this episode, we talk about the foundation of excellence, and why it doesn't have to be based on the numbers.  "The people that follow a process and improve their skills end up doing extraordinarily well." -Greg Harrelson     Three Things You'll Learn In This Episode     What drives excellence on real estate teams As real estate leaders, what's more important, an agent's discipline or high numbers and unbelievable metrics?   Metrics vs. process If we can't always control the outcome, what can we always guarantee our control over?    Why great leadership starts within Leadership is about uncovering what holds our people back from following the process they've committed to. How do we raise our level of leadership to do this?

This episode of The Relentless features a conversation about how we can go above and beyond the expected to create truly unique customer experiences. Host Kristen Meinzer talks with Tina Roth Eisenberg, a successful entrepreneur who epitomizes an imaginative and intuitive approach to business. Her diverse collection of enterprises include a co-working space, the temporary tattoo company Tattly, a to-do list app, and an extraordinary lecture series and community called CreativeMornings, which has become a global phenomenon.   You'll also hear from Greg Harrelson, a leading CENTURY 21 Broker and entrepreneur who built a top-performing team by prioritizing coaching and empowering his agents to deliver the best customer experience possible. Guests: Tina Roth Eisenberg, founder of the creative coworking community FRIENDS, global lecture series CreativeMornings, to-do app TeuxDeux, and high-end temporary tattoo shop, Tattly. Greg Harrelson, top performing Broker and President of CENTURY 21 The Harrelson Group, and host of the Level Up podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

When real estate agents hear the term “market shift”, we usually brace for a market crash, but what if it's more subtle than that?    When huge shifts happen, there are always leading signs and indicators. Over the last few months, there's been a noticeable change in the conversations buyers and sellers are having, and agents should pay attention and adjust their approach.    What are buyers and sellers thinking about now that they weren't considering last year? How do we respond to this change? In this episode, we talk about the market shift that has already happened, and what it tells us. "When the conversation among buyers and sellers starts to shift, that's a very early indicator that something else may follow." -Greg Harrelson     Three Things You'll Learn In This Episode     How buyer behavior has shifted Two months ago, buyers were trying to win the multiple offer scenarios, why are they more hesitant today?    Why we have to pay attention to leading indicators Some of the biggest trends and indicators of a shift aren't even showing up in closings yet. What are the agents who are paying attention noticing right now?    The only approach to take when the client's dialogue changes When the buyer or seller shifts the conversation, the agent's tendency is to try and get them to shift back. Why is this a mistake?

Kevin Kauffman and his business partner Fred Weaver have 25 agents on their real estate sales team in Phoenix. They sold 306 homes last year ($110 Million). They originally set their agent splits based on what's taught in the Millionaire RealEstate Agent book. Their bottom line, however, was only 10-20%. After reflecting on that, they decided to actually increase their agent splits to 60/40 and70/30 (in favor of the agent), while cutting all the fixed, hard costs their agents saw as “low-value,” but in fact were very high cost to them. Kevin says his agents are happier than ever, keeping more money, and his business is now more profitable than ever. This is a topic we wanted to dive deeply into with you! Join Frank Klesitz and Greg Harrelson for this insightful Keeping it Real. We talk about the optimal way to pay your agents if you have a real estate team. Kevin shares how he did it, how his numbers work, and why it was the best move for their agent/team model. This is a hot topic with a lot of opinions - this is an exciting discussion! To hear even more from Kevin: Join Kevin's Facebook Group Listen to Kevin's Podcast Watch Kevin's Youtube channel for Realtors

Kevin Kauffman and his business partner Fred Weaver have 25 agents on their real estate sales team in Phoenix. They sold 306 homes last year ($110 Million). They originally set their agent splits based on what's taught in the Millionaire RealEstate Agent book. Their bottom line, however, was only 10-20%. After reflecting on that, they decided to actually increase their agent splits to 60/40 and70/30 (in favor of the agent), while cutting all the fixed, hard costs their agents saw as “low-value,” but in fact were very high cost to them. Kevin says his agents are happier than ever, keeping more money, and his business is now more profitable than ever. This is a topic we wanted to dive deeply into with you! Join Frank Klesitz and Greg Harrelson for this insightful Keeping it Real. We talk about the optimal way to pay your agents if you have a real estate team. Kevin shares how he did it, how his numbers work, and why it was the best move for their agent/team model. This is a hot topic with a lot of opinions - this is an exciting discussion! To hear even more from Kevin: Join Kevin's Facebook Group Listen to Kevin's Podcast Watch Kevin's Youtube channel for Realtors

Kevin Kauffman and his business partner Fred Weaver have 25 agents on their real estate sales team in Phoenix. They sold 306 homes last year ($110 Million). They originally set their agent splits based on what's taught in the Millionaire RealEstate Agent book. Their bottom line, however, was only 10-20%. After reflecting on that, they decided to actually increase their agent splits to 60/40 and70/30 (in favor of the agent), while cutting all the fixed, hard costs their agents saw as “low-value,” but in fact were very high cost to them. Kevin says his agents are happier than ever, keeping more money, and his business is now more profitable than ever. This is a topic we wanted to dive deeply into with you! Join Frank Klesitz and Greg Harrelson for this insightful Keeping it Real. We talk about the optimal way to pay your agents if you have a real estate team. Kevin shares how he did it, how his numbers work, and why it was the best move for their agent/team model. This is a hot topic with a lot of opinions - this is an exciting discussion! To hear even more from Kevin: Join Kevin's Facebook Group Listen to Kevin's Podcast Watch Kevin's Youtube channel for Realtors

Kevin Kauffman and his business partner Fred Weaver have 25 agents on their real estate sales team in Phoenix. They sold 306 homes last year ($110 Million). They originally set their agent splits based on what's taught in the Millionaire RealEstate Agent book. Their bottom line, however, was only 10-20%. After reflecting on that, they decided to actually increase their agent splits to 60/40 and70/30 (in favor of the agent), while cutting all the fixed, hard costs their agents saw as “low-value,” but in fact were very high cost to them. Kevin says his agents are happier than ever, keeping more money, and his business is now more profitable than ever. This is a topic we wanted to dive deeply into with you! Join Frank Klesitz and Greg Harrelson for this insightful Keeping it Real. We talk about the optimal way to pay your agents if you have a real estate team. Kevin shares how he did it, how his numbers work, and why it was the best move for their agent/team model. This is a hot topic with a lot of opinions - this is an exciting discussion! To hear even more from Kevin: Join Kevin's Facebook Group Listen to Kevin's Podcast Watch Kevin's Youtube channel for Realtors

Are you thinking about hiring your first buyer or listing agent? Maybe you've increased your real estate agent recruiting given the demand for real estate this summer? If that's the case, join us for Keeping it Real this week to learn the optimal way to onboard a new real estate agent to your team or brokerage. Frank Klesitz will interview Greg Harrelson (our guest this week) on how he gets a brand new real estate agent with minimal resources up to speed so they are selling homes within weeks. This is a great interview if you're a brand new agent - you'll learn how to get yourself up to speed! This is a step-by-step instructional interview with the exact steps for a new real estate agent to take. 

Are you thinking about hiring your first buyer or listing agent? Maybe you've increased your real estate agent recruiting given the demand for real estate this summer? If that's the case, join us for Keeping it Real this week to learn the optimal way to onboard a new real estate agent to your team or brokerage. Frank Klesitz will interview Greg Harrelson (our guest this week) on how he gets a brand new real estate agent with minimal resources up to speed so they are selling homes within weeks. This is a great interview if you're a brand new agent - you'll learn how to get yourself up to speed! This is a step-by-step instructional interview with the exact steps for a new real estate agent to take. 

Are you thinking about hiring your first buyer or listing agent? Maybe you've increased your real estate agent recruiting given the demand for real estate this summer? If that's the case, join us for Keeping it Real this week to learn the optimal way to onboard a new real estate agent to your team or brokerage. Frank Klesitz will interview Greg Harrelson (our guest this week) on how he gets a brand new real estate agent with minimal resources up to speed so they are selling homes within weeks. This is a great interview if you're a brand new agent - you'll learn how to get yourself up to speed! This is a step-by-step instructional interview with the exact steps for a new real estate agent to take. 

Are you thinking about hiring your first buyer or listing agent? Maybe you've increased your real estate agent recruiting given the demand for real estate this summer? If that's the case, join us for Keeping it Real this week to learn the optimal way to onboard a new real estate agent to your team or brokerage. Frank Klesitz will interview Greg Harrelson (our guest this week) on how he gets a brand new real estate agent with minimal resources up to speed so they are selling homes within weeks. This is a great interview if you're a brand new agent - you'll learn how to get yourself up to speed! This is a step-by-step instructional interview with the exact steps for a new real estate agent to take. 

We're kicking off Season 2 with a conversation about how we can go above and beyond the expected to create truly unique customer experiences. Host Kristen Meinzer talks with Tina Roth Eisenberg, a successful entrepreneur who epitomizes an imaginative and intuitive approach to business. Her diverse collection of enterprises include a co-working space, the temporary tattoo company Tattly, a to-do list app, and an extraordinary lecture series and community called CreativeMornings, which has become a global phenomenon.   You'll also hear from Greg Harrelson, a leading CENTURY 21 Broker and entrepreneur who built a top-performing team by prioritizing coaching and empowering his agents to deliver the best customer experience possible. Guests: Tina Roth Eisenberg, founder of the creative coworking community FRIENDS, global lecture series CreativeMornings, to-do app TeuxDeux, and high-end temporary tattoo shop, Tattly. Greg Harrelson, top performing Broker and President of CENTURY 21 The Harrelson Group, and host of the Level Up podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, you will learn: • About Greg • Greg's vertical and horizontal income sources • What Greg's diet is like • What Greg does to stay fit • Greg's give back ratio • Greg's biggest business and personal goals • Some of the most poignant moments in Greg's life • Some of Greg's life's greatest hits • Plus, so much more! Greg Harrelson has been selling Real Estate full time for over 20 years and has helped more than two thousand clients buy and sell homes in the Myrtle Beach area. Greg's team has consistently been ranked the #1 Sales Team in Myrtle Beach since its inception. He is in the top 1% of all Realtors nationwide and is professionally trained by one of the nation's top coaching organizations. This keeps the team 100% focused on the real estate business and allows for consistent market condition updates. Greg and his support staff have developed a comprehensive system to maintain excellent service and client communication. They truly believe this will be your "Best Real Estate Experience."

Greg runs a podcast called “Real Estate Uncensored” where he gives actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Kirby Skurat, Aaron Wittenstein, Marti Hampton and many more. You'll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm. Connect with Greg: Real Estate Uncensored Podcast - Episode with Kyle:https://realestateuncensored.libsyn.com/everything-you-need-to-know-to-ace-organic-marketing-wnick-sakkis-and-coach-kyle-draper ( https://realestateuncensored.libsyn.com/everything-you-need-to-know-to-ace-organic-marketing-wnick-sakkis-and-coach-kyle-draper) Instagram:https://www.instagram.com/gregmcdanielreu/ ( https://www.instagram.com/gregmcdanielreu/)  Facebook:https://www.facebook.com/Greg-McDaniel-356246364837412 ( https://www.facebook.com/Greg-McDaniel-356246364837412) Need Social Media Help? Check out The Collaborative! Coach Kyle's brand new group coaching program! Season Two launches August 3rd...Sign up now! https://www.kyledraper.com/the-collaborative-group-coaching (https://www.kyledraper.com/the-collaborative-group-coaching) Connect with Coach Kyle: Website:https://kyledraper.com/ ( https://kyledraper.com) FB & IG: @coachkyledraper Everything Else:https://linktr.ee/coachkyledraper ( https://linktr.ee/coachkyledraper) Join Coach Kyle's Free Facebook Group: http://bit.ly/topofmindsellingfbgroup (http://bit.ly/topofmindsellingfbgroup) Hire Coach Kyle to Speak: http://bit.ly/coachkylespeakerkit (http://bit.ly/coachkylespeakerkit) Learn more about Content Compounding: https://www.kyledraper.com/content-compounding (https://www.kyledraper.com/content-compounding)

In this episode of Keeping it Real with Greg Harrelson of Century 21 The Harrelson Group and Frank Klesitz of Vyral Marketing features Ashlee Nath. Discussing, “Getting Started as a Brand-New Real Estate Agent in 2021,” you'll hear tips on how to hit the ground running as a new agent and strategies approaching the market in a new way, even if you've been in real estate for decades. Nath began her real estate career as a home stager and transitioned into becoming a transaction manager, and then determined that she could be an asset as an agent, and decided to take the test for her license through Kaplan online in three weeks. She didn't plan to rush through, but while doing it realized that she could be learning scripts and reaching out to clients to let them know she was in school. For others that would like to get started, Nath suggested that soon-to-be agents can learn scripts, start conversations, and set up their social media. “They can start learning scripts before they have their license,” said Nath. Using Social Media as a Real Estate Agent in 2021 Nath was strategic in building her client base. She chose to start with Instagram as a lead generation tool and searched for people posting near her in Colorado Springs. She'd make comments and like their posts and start following people, and they would do the same. She would like up to 200 items per hour. “I started focusing all my time and energy on social media,” explained Nath. “I learned everything from webinars!” Nath would look at someone's Instagram page and make sure they were a local who had posted recently and had interests similar to hers and then she would send a personal message, using their name and referencing something from their profile which sparked her interest. To her the key was that she “made it beneficial for them as well as me.” Over time, Nath learned what was good to post live vs. as a story, and found that an 80:20 ratio, with 80% of posts relating to her life as a mom and 20% of posts involving real estate was a good mix for her audience. “I want them to see I'm a human as well as a realtor,” Nath said. “You were proactively recruiting and prospecting,” Klesitz said,“reminding listeners that Nath “would make 50 attempts a day to reach out to people in Colorado Springs.”  According to Nath, her main message was not about real estate, it was about creating local relationships and “getting to know people in my community.”  And, it worked. She doesn't spend as much time prospecting on Instagram now because she is really busy with referral business and past client repeat business. Nath also used Facebook but does not consider it her main source of social media. She posts home listings in groups and on local buy, sell, trade pages, but only shares a price and size range rather than exact details. The reasoning is that then the viewers had to click links to her unbranded Real Geeks property landing pages which required registration before showing home photos. Once she saw the leads sign up on Real Geeks, she would engage them in conversation. She felt they were warmer leads since they were already looking at homes. This strategy alone resulted in her selling 10 homes her first year. Real Geeks Property Landing Pages Convert Easily Nath said she used a landing page on her Real Geeks' website and would post a short description and link the page to 5-10 local groups a day. She did not post to the same group every day, but rotated between 15 groups. Of those 15, Nath said 5 had the largest audience and better traction, but that posting to all made it more comprehensive. Klesitz noted that in doing so, Nath uses Facebook as an inbound strategy, whereas she uses Instagram as an outbound strategy. Harrelson and Klesitz were impressed as they calculated that she generated 150 free leads off Facebook where ten of those turned into deals, giving her close to 7% conversion through organic posting. Harrelson appreciated her approach in using forced registration when the leads came  to her page. “They volunteered their information, now that's a qualifier,”  said Harrelson, adding that the qualifier brought conversion. Harrelson reminded that every Real Geeks user could generate leads using the property pages on social media. “Property pages have share buttons that make sharing it simple,” he said. In addition to social media, Nath said she built her database from looking through her phone, checking who had come to her home for dinner and who she knew from volunteering at her kids' schools. She contacted people she already knew to have more face to face “let's go get coffee” interaction and was involved in “Mom groups” which allowed her to meet more people and grow her sphere of influence. “It's all about keeping those relationships and nurturing those people,” Nath said. Even if they didn't need her services, she knew, “they may know someone.” Nath uses gifts to stay top of mind with past clients and contacts, delivering about 300 gifts each month through what she refers to as monthly pop-bys and events. She shared an example of a personalized art card + flower seeds that was sent and explained that at Thanksgiving mini bundt cakes were hand delivered by  their real estate team with the message, “we're nothing bundt thankful for you.” Harrelson mentioned that she's created a formula and that “she came across the formula naturally.” “She chose something that fit her personality style.” He described it as authentic, intentional, simple, and consistent. “She created a routine and she delivered value,” he said explaining that it works as she, “leads with the give and lets the take come in some sort of reciprocity.”

In this episode of Keeping it Real with Greg Harrelson of Century 21 The Harrelson Group and Frank Klesitz of Vyral Marketing features Ashlee Nath. Discussing, “Getting Started as a Brand-New Real Estate Agent in 2021,” you'll hear tips on how to hit the ground running as a new agent and strategies approaching the market in a new way, even if you've been in real estate for decades. Nath began her real estate career as a home stager and transitioned into becoming a transaction manager, and then determined that she could be an asset as an agent, and decided to take the test for her license through Kaplan online in three weeks. She didn't plan to rush through, but while doing it realized that she could be learning scripts and reaching out to clients to let them know she was in school. For others that would like to get started, Nath suggested that soon-to-be agents can learn scripts, start conversations, and set up their social media. “They can start learning scripts before they have their license,” said Nath. Using Social Media as a Real Estate Agent in 2021 Nath was strategic in building her client base. She chose to start with Instagram as a lead generation tool and searched for people posting near her in Colorado Springs. She'd make comments and like their posts and start following people, and they would do the same. She would like up to 200 items per hour. “I started focusing all my time and energy on social media,” explained Nath. “I learned everything from webinars!” Nath would look at someone's Instagram page and make sure they were a local who had posted recently and had interests similar to hers and then she would send a personal message, using their name and referencing something from their profile which sparked her interest. To her the key was that she “made it beneficial for them as well as me.” Over time, Nath learned what was good to post live vs. as a story, and found that an 80:20 ratio, with 80% of posts relating to her life as a mom and 20% of posts involving real estate was a good mix for her audience. “I want them to see I'm a human as well as a realtor,” Nath said. “You were proactively recruiting and prospecting,” Klesitz said,“reminding listeners that Nath “would make 50 attempts a day to reach out to people in Colorado Springs.”  According to Nath, her main message was not about real estate, it was about creating local relationships and “getting to know people in my community.”  And, it worked. She doesn't spend as much time prospecting on Instagram now because she is really busy with referral business and past client repeat business. Nath also used Facebook but does not consider it her main source of social media. She posts home listings in groups and on local buy, sell, trade pages, but only shares a price and size range rather than exact details. The reasoning is that then the viewers had to click links to her unbranded Real Geeks property landing pages which required registration before showing home photos. Once she saw the leads sign up on Real Geeks, she would engage them in conversation. She felt they were warmer leads since they were already looking at homes. This strategy alone resulted in her selling 10 homes her first year. Real Geeks Property Landing Pages Convert Easily Nath said she used a landing page on her Real Geeks' website and would post a short description and link the page to 5-10 local groups a day. She did not post to the same group every day, but rotated between 15 groups. Of those 15, Nath said 5 had the largest audience and better traction, but that posting to all made it more comprehensive. Klesitz noted that in doing so, Nath uses Facebook as an inbound strategy, whereas she uses Instagram as an outbound strategy. Harrelson and Klesitz were impressed as they calculated that she generated 150 free leads off Facebook where ten of those turned into deals, giving her close to 7% conversion through organic posting. Harrelson appreciated her approach in using forced registration when the leads came  to her page. “They volunteered their information, now that's a qualifier,”  said Harrelson, adding that the qualifier brought conversion. Harrelson reminded that every Real Geeks user could generate leads using the property pages on social media. “Property pages have share buttons that make sharing it simple,” he said. In addition to social media, Nath said she built her database from looking through her phone, checking who had come to her home for dinner and who she knew from volunteering at her kids' schools. She contacted people she already knew to have more face to face “let's go get coffee” interaction and was involved in “Mom groups” which allowed her to meet more people and grow her sphere of influence. “It's all about keeping those relationships and nurturing those people,” Nath said. Even if they didn't need her services, she knew, “they may know someone.” Nath uses gifts to stay top of mind with past clients and contacts, delivering about 300 gifts each month through what she refers to as monthly pop-bys and events. She shared an example of a personalized art card + flower seeds that was sent and explained that at Thanksgiving mini bundt cakes were hand delivered by  their real estate team with the message, “we're nothing bundt thankful for you.” Harrelson mentioned that she's created a formula and that “she came across the formula naturally.” “She chose something that fit her personality style.” He described it as authentic, intentional, simple, and consistent. “She created a routine and she delivered value,” he said explaining that it works as she, “leads with the give and lets the take come in some sort of reciprocity.”

In this episode of Keeping it Real with Greg Harrelson of Century 21 The Harrelson Group and Frank Klesitz of Vyral Marketing features Ashlee Nath. Discussing, “Getting Started as a Brand-New Real Estate Agent in 2021,” you'll hear tips on how to hit the ground running as a new agent and strategies approaching the market in a new way, even if you've been in real estate for decades. Nath began her real estate career as a home stager and transitioned into becoming a transaction manager, and then determined that she could be an asset as an agent, and decided to take the test for her license through Kaplan online in three weeks. She didn't plan to rush through, but while doing it realized that she could be learning scripts and reaching out to clients to let them know she was in school. For others that would like to get started, Nath suggested that soon-to-be agents can learn scripts, start conversations, and set up their social media. “They can start learning scripts before they have their license,” said Nath. Using Social Media as a Real Estate Agent in 2021 Nath was strategic in building her client base. She chose to start with Instagram as a lead generation tool and searched for people posting near her in Colorado Springs. She'd make comments and like their posts and start following people, and they would do the same. She would like up to 200 items per hour. “I started focusing all my time and energy on social media,” explained Nath. “I learned everything from webinars!” Nath would look at someone's Instagram page and make sure they were a local who had posted recently and had interests similar to hers and then she would send a personal message, using their name and referencing something from their profile which sparked her interest. To her the key was that she “made it beneficial for them as well as me.” Over time, Nath learned what was good to post live vs. as a story, and found that an 80:20 ratio, with 80% of posts relating to her life as a mom and 20% of posts involving real estate was a good mix for her audience. “I want them to see I'm a human as well as a realtor,” Nath said. “You were proactively recruiting and prospecting,” Klesitz said,“reminding listeners that Nath “would make 50 attempts a day to reach out to people in Colorado Springs.”  According to Nath, her main message was not about real estate, it was about creating local relationships and “getting to know people in my community.”  And, it worked. She doesn't spend as much time prospecting on Instagram now because she is really busy with referral business and past client repeat business. Nath also used Facebook but does not consider it her main source of social media. She posts home listings in groups and on local buy, sell, trade pages, but only shares a price and size range rather than exact details. The reasoning is that then the viewers had to click links to her unbranded Real Geeks property landing pages which required registration before showing home photos. Once she saw the leads sign up on Real Geeks, she would engage them in conversation. She felt they were warmer leads since they were already looking at homes. This strategy alone resulted in her selling 10 homes her first year. Real Geeks Property Landing Pages Convert Easily Nath said she used a landing page on her Real Geeks' website and would post a short description and link the page to 5-10 local groups a day. She did not post to the same group every day, but rotated between 15 groups. Of those 15, Nath said 5 had the largest audience and better traction, but that posting to all made it more comprehensive. Klesitz noted that in doing so, Nath uses Facebook as an inbound strategy, whereas she uses Instagram as an outbound strategy. Harrelson and Klesitz were impressed as they calculated that she generated 150 free leads off Facebook where ten of those turned into deals, giving her close to 7% conversion through organic posting. Harrelson appreciated her approach in using forced registration when the leads came  to her page. “They volunteered their information, now that's a qualifier,”  said Harrelson, adding that the qualifier brought conversion. Harrelson reminded that every Real Geeks user could generate leads using the property pages on social media. “Property pages have share buttons that make sharing it simple,” he said. In addition to social media, Nath said she built her database from looking through her phone, checking who had come to her home for dinner and who she knew from volunteering at her kids' schools. She contacted people she already knew to have more face to face “let's go get coffee” interaction and was involved in “Mom groups” which allowed her to meet more people and grow her sphere of influence. “It's all about keeping those relationships and nurturing those people,” Nath said. Even if they didn't need her services, she knew, “they may know someone.” Nath uses gifts to stay top of mind with past clients and contacts, delivering about 300 gifts each month through what she refers to as monthly pop-bys and events. She shared an example of a personalized art card + flower seeds that was sent and explained that at Thanksgiving mini bundt cakes were hand delivered by  their real estate team with the message, “we're nothing bundt thankful for you.” Harrelson mentioned that she's created a formula and that “she came across the formula naturally.” “She chose something that fit her personality style.” He described it as authentic, intentional, simple, and consistent. “She created a routine and she delivered value,” he said explaining that it works as she, “leads with the give and lets the take come in some sort of reciprocity.”

In this episode of Keeping it Real with Greg Harrelson of Century 21 The Harrelson Group and Frank Klesitz of Vyral Marketing features Ashlee Nath. Discussing, “Getting Started as a Brand-New Real Estate Agent in 2021,” you'll hear tips on how to hit the ground running as a new agent and strategies approaching the market in a new way, even if you've been in real estate for decades. Nath began her real estate career as a home stager and transitioned into becoming a transaction manager, and then determined that she could be an asset as an agent, and decided to take the test for her license through Kaplan online in three weeks. She didn't plan to rush through, but while doing it realized that she could be learning scripts and reaching out to clients to let them know she was in school. For others that would like to get started, Nath suggested that soon-to-be agents can learn scripts, start conversations, and set up their social media. “They can start learning scripts before they have their license,” said Nath. Using Social Media as a Real Estate Agent in 2021 Nath was strategic in building her client base. She chose to start with Instagram as a lead generation tool and searched for people posting near her in Colorado Springs. She'd make comments and like their posts and start following people, and they would do the same. She would like up to 200 items per hour. “I started focusing all my time and energy on social media,” explained Nath. “I learned everything from webinars!” Nath would look at someone's Instagram page and make sure they were a local who had posted recently and had interests similar to hers and then she would send a personal message, using their name and referencing something from their profile which sparked her interest. To her the key was that she “made it beneficial for them as well as me.” Over time, Nath learned what was good to post live vs. as a story, and found that an 80:20 ratio, with 80% of posts relating to her life as a mom and 20% of posts involving real estate was a good mix for her audience. “I want them to see I'm a human as well as a realtor,” Nath said. “You were proactively recruiting and prospecting,” Klesitz said,“reminding listeners that Nath “would make 50 attempts a day to reach out to people in Colorado Springs.”  According to Nath, her main message was not about real estate, it was about creating local relationships and “getting to know people in my community.”  And, it worked. She doesn't spend as much time prospecting on Instagram now because she is really busy with referral business and past client repeat business. Nath also used Facebook but does not consider it her main source of social media. She posts home listings in groups and on local buy, sell, trade pages, but only shares a price and size range rather than exact details. The reasoning is that then the viewers had to click links to her unbranded Real Geeks property landing pages which required registration before showing home photos. Once she saw the leads sign up on Real Geeks, she would engage them in conversation. She felt they were warmer leads since they were already looking at homes. This strategy alone resulted in her selling 10 homes her first year. Real Geeks Property Landing Pages Convert Easily Nath said she used a landing page on her Real Geeks' website and would post a short description and link the page to 5-10 local groups a day. She did not post to the same group every day, but rotated between 15 groups. Of those 15, Nath said 5 had the largest audience and better traction, but that posting to all made it more comprehensive. Klesitz noted that in doing so, Nath uses Facebook as an inbound strategy, whereas she uses Instagram as an outbound strategy. Harrelson and Klesitz were impressed as they calculated that she generated 150 free leads off Facebook where ten of those turned into deals, giving her close to 7% conversion through organic posting. Harrelson appreciated her approach in using forced registration when the leads came  to her page. “They volunteered their information, now that's a qualifier,”  said Harrelson, adding that the qualifier brought conversion. Harrelson reminded that every Real Geeks user could generate leads using the property pages on social media. “Property pages have share buttons that make sharing it simple,” he said. In addition to social media, Nath said she built her database from looking through her phone, checking who had come to her home for dinner and who she knew from volunteering at her kids' schools. She contacted people she already knew to have more face to face “let's go get coffee” interaction and was involved in “Mom groups” which allowed her to meet more people and grow her sphere of influence. “It's all about keeping those relationships and nurturing those people,” Nath said. Even if they didn't need her services, she knew, “they may know someone.” Nath uses gifts to stay top of mind with past clients and contacts, delivering about 300 gifts each month through what she refers to as monthly pop-bys and events. She shared an example of a personalized art card + flower seeds that was sent and explained that at Thanksgiving mini bundt cakes were hand delivered by  their real estate team with the message, “we're nothing bundt thankful for you.” Harrelson mentioned that she's created a formula and that “she came across the formula naturally.” “She chose something that fit her personality style.” He described it as authentic, intentional, simple, and consistent. “She created a routine and she delivered value,” he said explaining that it works as she, “leads with the give and lets the take come in some sort of reciprocity.”

The smartest real estate team leaders aren't just thinking about what's happening now, they are obsessed with positioning themselves for the future.    To be relevant over the next decade, we have to think beyond the traditional role of a real estate company. The successful brokerage of the future has to build a conglomerate of value by focusing on the most pressing needs of the agent.    How can leaders anticipate the needs of agents and locate themselves in a prime position to deliver value? What are the key pillars that have to exist in the real estate business of the future?    In this episode, we're joined by the owner at kwELITE and host of the Team Building Podcast, Jeff Cohn. We talk about what agents, coaches, and brokerages need to do to remain relevant in a fast-changing real estate industry.  "The future of successful brokerages will be a conglomerate of 4 companies that fall under the same umbrella - coaching, lead generation, marketing, and contract management." - Greg Harrelson     Three Things You'll Learn In This Episode     Why the world of coaching is evolving What will the coaching company of the future look like, and how do we create a service that meets the expectations of today's content consumers?    How to stay in business and thrive in the future What is the obvious but overlooked conversation brokerage leaders need to have if they want to succeed going forward?    The power of pain in the journey to success How does stretching ourselves and finding our pain zone outside of our business lead to growth in the business?  Guest Bio-    Jeff Cohn is a nationally renowned speaker, owner at kwELITE, and host of the Team Building Podcast. As founder of Omaha's Elite Real Estate Group, now kwELITE, he led his team from 70 to 700 transactions in 6 years and was awarded the #1 team in unit sales in the world at Berkshire Hathaway HomeServices in 2019. Since beginning his real estate career in 2006, Jeff's team has closed over 5,000 sales, totaling over $1 billion in volume.   Devoted to ongoing learning throughout his career, Jeff has forged strategic relationships with industry leaders across the country, listened to thousands of hours of podcasts, and read hundreds of books, providing him with a vast knowledge base. Jeff is considered a foremost real estate expert due to these efforts, and as founder and CEO of Elite Real Estate Systems, a coaching company, offers the annual Team Building Summit, monthly workshops, and weekly coaching calls. As a credit to his extensive know-how, Jeff speaks frequently at various events throughout the US and Canada.   For more information, visit https://www.kwelite.com/. 

In this episode of Keeping it Real, Frank Klesitz of Vyral Marketing and Greg Harrelson of Century 21 The Harrelson Group interview Jon Carbutti on the topic of “How to Start Your Own Independent Real Estate Brokerage”. Jam-packed with actionable advice, you'll find this Real Geeks training will have you considering the advantages and challenges that come with creating a team and/or brokerage, and accepting responsibility for its success.    “You gotta be a little bit of crazy to start your business,” admitted Carbutti, “to be your own broker. But the right kind of crazy, the right kind of risk taker. You've got to believe in yourself and you've also got to have a written plan.” Listen to the story of how Carbutti went from being a top producing real estate agent to a business owner, broker, trainer, and leader of a top producing team. This Real Geeks training will show you why Klesitz, Harrelson and Carbutti agreed that “not everyone should become a broker,” but it also may inspire you to build a team.   Carbutti purchased his brokerage from his father in 2010 and recalled that he had no idea what he was doing at the time. “No one told me I was getting into the human resource business at the time,” he said. Carbutti also found that the company was filled with agents who didn't respect the son buying the business, as many of the agents had been with the company longer than he had. This required him “to step up and take a leadership role” and shift his mindset from being the top producer to being the leader and broker.   Leading a Real Estate Team Requires Reflection   “I used to think nobody could do it better than me, and I was wrong.” Carbutti revealed. “I used to think I was the best at listing presentations, somebody else couldn't possibly do that.” However trying to do it all and micromanage everyone else on his team was not a successful solution. He had to learn that other team members needed success and could be responsible for listing presentations and didn't need to be micromanaged. He learned that you need to hire the right people to make systems work and that risk is a critical element to success. “Definitely do not...  hire the wrong people,” urged Carbutti. “Don't be desperate to fill the seats.”   Carbutti shared that he was able to make these changes by gaining accountability through working with a coach. “I've always been a doer,” explained Carbutti. “Even if I didn't know what I was doing, I took action and I implemented.” He said that in the beginning of running his business, he “created a lot of monsters” because he started relationships based on money and thought profitability was based on volume. However, Carbutti had to reconsider his approach because his business model wasn't working. He added that he realized he needed to be a leader for his team and not mix roles, once he understood that “The agents that are in production can feel threatened by the sales manager.”    Klesitz asked Carbutti about his biggest mistake and Harrelson and Klesitz both nodded and related strongly when he said, “signing a lease with my Dad.” Harrelson added that building lease arrangements, family linked or not, is “one of the biggest challenges as the owner of the brokerage.” Harrelsoon warned anyone thinking of signing a building lease to think it through. "Be careful and be cautious," Harrelson said, “It's one of the hardest things to unwind if things start going south.”    What Worked for Carbutti? One of Carbutti's successful first steps was running radio ads. “Nobody in my marketplace was doing it," he said, so he signed up for three spots a week and a morning show and the phone started to ring. He shared that conversion from listings to signed contracts is over 85% from his radio ads. His call to action on the show is to call or “Google us,” Carbutti shared, explaining that it makes it easy for clients to connect.   Carbutti also shared that he's often surprised by what interests his clients, so he tries to be consistent on all  sides because it all works together and yields results. “A lot of these buyers coming in are actually sellers disguised as buyers,” he said. Then he told a story about a couple that needed help with a transaction and how he wasn't sure how it was going until the end when the client turned to him and said, “By the way, I really like your videos…” Carbutti said he went back and reviewed the clients' record and found that the couple had been in their system for 3.5 months, but had never responded to emails or calls, even though they'd been actively paying attention to his messaging. He then said that particular client has done six transactions since!   Moments like those teach Carbutti that he doesn't know everything about client behavior, real estate, or how to run a team. He uses a recruiter to hire and train and says his role is to inspire and attend huddles. Talking about his teammates, Carbutti said, “I want to know the name of every single person that works at my company and I want to have a relationship with them.” It's very important to him that his agents feel they are a part of the team. “They understand that at the end of the day, we have their back,” explained Carbutti.   Inspired by Carbutti's methods on team building, which seems to be a cross between a team and a brokerage, or “teamerage, ”Harrelson said, “We shouldn't be trying to build a brokerage. We shouldn't be building a team. We should be following the pattern of Jonathan.” Klesitz agreed, adding, “A brokerage is an extension of your character,” which is what Frank says explains Carbutti's success.

In this episode of Keeping it Real, Frank Klesitz of Vyral Marketing and Greg Harrelson of Century 21 The Harrelson Group interview Jon Carbutti on the topic of “How to Start Your Own Independent Real Estate Brokerage”. Jam-packed with actionable advice, you'll find this Real Geeks training will have you considering the advantages and challenges that come with creating a team and/or brokerage, and accepting responsibility for its success.    “You gotta be a little bit of crazy to start your business,” admitted Carbutti, “to be your own broker. But the right kind of crazy, the right kind of risk taker. You've got to believe in yourself and you've also got to have a written plan.” Listen to the story of how Carbutti went from being a top producing real estate agent to a business owner, broker, trainer, and leader of a top producing team. This Real Geeks training will show you why Klesitz, Harrelson and Carbutti agreed that “not everyone should become a broker,” but it also may inspire you to build a team.   Carbutti purchased his brokerage from his father in 2010 and recalled that he had no idea what he was doing at the time. “No one told me I was getting into the human resource business at the time,” he said. Carbutti also found that the company was filled with agents who didn't respect the son buying the business, as many of the agents had been with the company longer than he had. This required him “to step up and take a leadership role” and shift his mindset from being the top producer to being the leader and broker.   Leading a Real Estate Team Requires Reflection   “I used to think nobody could do it better than me, and I was wrong.” Carbutti revealed. “I used to think I was the best at listing presentations, somebody else couldn't possibly do that.” However trying to do it all and micromanage everyone else on his team was not a successful solution. He had to learn that other team members needed success and could be responsible for listing presentations and didn't need to be micromanaged. He learned that you need to hire the right people to make systems work and that risk is a critical element to success. “Definitely do not...  hire the wrong people,” urged Carbutti. “Don't be desperate to fill the seats.”   Carbutti shared that he was able to make these changes by gaining accountability through working with a coach. “I've always been a doer,” explained Carbutti. “Even if I didn't know what I was doing, I took action and I implemented.” He said that in the beginning of running his business, he “created a lot of monsters” because he started relationships based on money and thought profitability was based on volume. However, Carbutti had to reconsider his approach because his business model wasn't working. He added that he realized he needed to be a leader for his team and not mix roles, once he understood that “The agents that are in production can feel threatened by the sales manager.”    Klesitz asked Carbutti about his biggest mistake and Harrelson and Klesitz both nodded and related strongly when he said, “signing a lease with my Dad.” Harrelson added that building lease arrangements, family linked or not, is “one of the biggest challenges as the owner of the brokerage.” Harrelsoon warned anyone thinking of signing a building lease to think it through. "Be careful and be cautious," Harrelson said, “It's one of the hardest things to unwind if things start going south.”    What Worked for Carbutti? One of Carbutti's successful first steps was running radio ads. “Nobody in my marketplace was doing it," he said, so he signed up for three spots a week and a morning show and the phone started to ring. He shared that conversion from listings to signed contracts is over 85% from his radio ads. His call to action on the show is to call or “Google us,” Carbutti shared, explaining that it makes it easy for clients to connect.   Carbutti also shared that he's often surprised by what interests his clients, so he tries to be consistent on all  sides because it all works together and yields results. “A lot of these buyers coming in are actually sellers disguised as buyers,” he said. Then he told a story about a couple that needed help with a transaction and how he wasn't sure how it was going until the end when the client turned to him and said, “By the way, I really like your videos…” Carbutti said he went back and reviewed the clients' record and found that the couple had been in their system for 3.5 months, but had never responded to emails or calls, even though they'd been actively paying attention to his messaging. He then said that particular client has done six transactions since!   Moments like those teach Carbutti that he doesn't know everything about client behavior, real estate, or how to run a team. He uses a recruiter to hire and train and says his role is to inspire and attend huddles. Talking about his teammates, Carbutti said, “I want to know the name of every single person that works at my company and I want to have a relationship with them.” It's very important to him that his agents feel they are a part of the team. “They understand that at the end of the day, we have their back,” explained Carbutti.   Inspired by Carbutti's methods on team building, which seems to be a cross between a team and a brokerage, or “teamerage, ”Harrelson said, “We shouldn't be trying to build a brokerage. We shouldn't be building a team. We should be following the pattern of Jonathan.” Klesitz agreed, adding, “A brokerage is an extension of your character,” which is what Frank says explains Carbutti's success.

In this episode of Keeping it Real, Frank Klesitz of Vyral Marketing and Greg Harrelson of Century 21 The Harrelson Group interview Jon Carbutti on the topic of “How to Start Your Own Independent Real Estate Brokerage”. Jam-packed with actionable advice, you'll find this Real Geeks training will have you considering the advantages and challenges that come with creating a team and/or brokerage, and accepting responsibility for its success.    “You gotta be a little bit of crazy to start your business,” admitted Carbutti, “to be your own broker. But the right kind of crazy, the right kind of risk taker. You've got to believe in yourself and you've also got to have a written plan.” Listen to the story of how Carbutti went from being a top producing real estate agent to a business owner, broker, trainer, and leader of a top producing team. This Real Geeks training will show you why Klesitz, Harrelson and Carbutti agreed that “not everyone should become a broker,” but it also may inspire you to build a team.   Carbutti purchased his brokerage from his father in 2010 and recalled that he had no idea what he was doing at the time. “No one told me I was getting into the human resource business at the time,” he said. Carbutti also found that the company was filled with agents who didn't respect the son buying the business, as many of the agents had been with the company longer than he had. This required him “to step up and take a leadership role” and shift his mindset from being the top producer to being the leader and broker.   Leading a Real Estate Team Requires Reflection   “I used to think nobody could do it better than me, and I was wrong.” Carbutti revealed. “I used to think I was the best at listing presentations, somebody else couldn't possibly do that.” However trying to do it all and micromanage everyone else on his team was not a successful solution. He had to learn that other team members needed success and could be responsible for listing presentations and didn't need to be micromanaged. He learned that you need to hire the right people to make systems work and that risk is a critical element to success. “Definitely do not...  hire the wrong people,” urged Carbutti. “Don't be desperate to fill the seats.”   Carbutti shared that he was able to make these changes by gaining accountability through working with a coach. “I've always been a doer,” explained Carbutti. “Even if I didn't know what I was doing, I took action and I implemented.” He said that in the beginning of running his business, he “created a lot of monsters” because he started relationships based on money and thought profitability was based on volume. However, Carbutti had to reconsider his approach because his business model wasn't working. He added that he realized he needed to be a leader for his team and not mix roles, once he understood that “The agents that are in production can feel threatened by the sales manager.”    Klesitz asked Carbutti about his biggest mistake and Harrelson and Klesitz both nodded and related strongly when he said, “signing a lease with my Dad.” Harrelson added that building lease arrangements, family linked or not, is “one of the biggest challenges as the owner of the brokerage.” Harrelsoon warned anyone thinking of signing a building lease to think it through. "Be careful and be cautious," Harrelson said, “It's one of the hardest things to unwind if things start going south.”    What Worked for Carbutti? One of Carbutti's successful first steps was running radio ads. “Nobody in my marketplace was doing it," he said, so he signed up for three spots a week and a morning show and the phone started to ring. He shared that conversion from listings to signed contracts is over 85% from his radio ads. His call to action on the show is to call or “Google us,” Carbutti shared, explaining that it makes it easy for clients to connect.   Carbutti also shared that he's often surprised by what interests his clients, so he tries to be consistent on all  sides because it all works together and yields results. “A lot of these buyers coming in are actually sellers disguised as buyers,” he said. Then he told a story about a couple that needed help with a transaction and how he wasn't sure how it was going until the end when the client turned to him and said, “By the way, I really like your videos…” Carbutti said he went back and reviewed the clients' record and found that the couple had been in their system for 3.5 months, but had never responded to emails or calls, even though they'd been actively paying attention to his messaging. He then said that particular client has done six transactions since!   Moments like those teach Carbutti that he doesn't know everything about client behavior, real estate, or how to run a team. He uses a recruiter to hire and train and says his role is to inspire and attend huddles. Talking about his teammates, Carbutti said, “I want to know the name of every single person that works at my company and I want to have a relationship with them.” It's very important to him that his agents feel they are a part of the team. “They understand that at the end of the day, we have their back,” explained Carbutti.   Inspired by Carbutti's methods on team building, which seems to be a cross between a team and a brokerage, or “teamerage, ”Harrelson said, “We shouldn't be trying to build a brokerage. We shouldn't be building a team. We should be following the pattern of Jonathan.” Klesitz agreed, adding, “A brokerage is an extension of your character,” which is what Frank says explains Carbutti's success.

In this episode of Keeping it Real, Frank Klesitz of Vyral Marketing and Greg Harrelson of Century 21 The Harrelson Group interview Jon Carbutti on the topic of “How to Start Your Own Independent Real Estate Brokerage”. Jam-packed with actionable advice, you'll find this Real Geeks training will have you considering the advantages and challenges that come with creating a team and/or brokerage, and accepting responsibility for its success.    “You gotta be a little bit of crazy to start your business,” admitted Carbutti, “to be your own broker. But the right kind of crazy, the right kind of risk taker. You've got to believe in yourself and you've also got to have a written plan.” Listen to the story of how Carbutti went from being a top producing real estate agent to a business owner, broker, trainer, and leader of a top producing team. This Real Geeks training will show you why Klesitz, Harrelson and Carbutti agreed that “not everyone should become a broker,” but it also may inspire you to build a team.   Carbutti purchased his brokerage from his father in 2010 and recalled that he had no idea what he was doing at the time. “No one told me I was getting into the human resource business at the time,” he said. Carbutti also found that the company was filled with agents who didn't respect the son buying the business, as many of the agents had been with the company longer than he had. This required him “to step up and take a leadership role” and shift his mindset from being the top producer to being the leader and broker.   Leading a Real Estate Team Requires Reflection   “I used to think nobody could do it better than me, and I was wrong.” Carbutti revealed. “I used to think I was the best at listing presentations, somebody else couldn't possibly do that.” However trying to do it all and micromanage everyone else on his team was not a successful solution. He had to learn that other team members needed success and could be responsible for listing presentations and didn't need to be micromanaged. He learned that you need to hire the right people to make systems work and that risk is a critical element to success. “Definitely do not...  hire the wrong people,” urged Carbutti. “Don't be desperate to fill the seats.”   Carbutti shared that he was able to make these changes by gaining accountability through working with a coach. “I've always been a doer,” explained Carbutti. “Even if I didn't know what I was doing, I took action and I implemented.” He said that in the beginning of running his business, he “created a lot of monsters” because he started relationships based on money and thought profitability was based on volume. However, Carbutti had to reconsider his approach because his business model wasn't working. He added that he realized he needed to be a leader for his team and not mix roles, once he understood that “The agents that are in production can feel threatened by the sales manager.”    Klesitz asked Carbutti about his biggest mistake and Harrelson and Klesitz both nodded and related strongly when he said, “signing a lease with my Dad.” Harrelson added that building lease arrangements, family linked or not, is “one of the biggest challenges as the owner of the brokerage.” Harrelsoon warned anyone thinking of signing a building lease to think it through. "Be careful and be cautious," Harrelson said, “It's one of the hardest things to unwind if things start going south.”    What Worked for Carbutti? One of Carbutti's successful first steps was running radio ads. “Nobody in my marketplace was doing it," he said, so he signed up for three spots a week and a morning show and the phone started to ring. He shared that conversion from listings to signed contracts is over 85% from his radio ads. His call to action on the show is to call or “Google us,” Carbutti shared, explaining that it makes it easy for clients to connect.   Carbutti also shared that he's often surprised by what interests his clients, so he tries to be consistent on all  sides because it all works together and yields results. “A lot of these buyers coming in are actually sellers disguised as buyers,” he said. Then he told a story about a couple that needed help with a transaction and how he wasn't sure how it was going until the end when the client turned to him and said, “By the way, I really like your videos…” Carbutti said he went back and reviewed the clients' record and found that the couple had been in their system for 3.5 months, but had never responded to emails or calls, even though they'd been actively paying attention to his messaging. He then said that particular client has done six transactions since!   Moments like those teach Carbutti that he doesn't know everything about client behavior, real estate, or how to run a team. He uses a recruiter to hire and train and says his role is to inspire and attend huddles. Talking about his teammates, Carbutti said, “I want to know the name of every single person that works at my company and I want to have a relationship with them.” It's very important to him that his agents feel they are a part of the team. “They understand that at the end of the day, we have their back,” explained Carbutti.   Inspired by Carbutti's methods on team building, which seems to be a cross between a team and a brokerage, or “teamerage, ”Harrelson said, “We shouldn't be trying to build a brokerage. We shouldn't be building a team. We should be following the pattern of Jonathan.” Klesitz agreed, adding, “A brokerage is an extension of your character,” which is what Frank says explains Carbutti's success.

In Keeping it Real: How to Hire Virtual Assistants for Your Real Estate Team with Dave Friedman, Frank Klezitz and Greg Harrelson explore options for hiring virtual assistants to enhance productivity in real estate. Learn practical advice on growing a team through training and utilizing overseas talent and resources in the Real Geeks training.   Friedman explains how he grew his business and sold over 400 homes in 2020 with the help of his hybrid US and overseas based teams. Having created a business which is 93% team generated,Friedman's insight and expertise in using virtual assistance overseas is unmatched. Listen in to hear real examples of ways to train, teach, and create systems that will streamline your business through the use of virtual assistants in this video.

In Keeping it Real: How to Hire Virtual Assistants for Your Real Estate Team with Dave Friedman, Frank Klezitz and Greg Harrelson explore options for hiring virtual assistants to enhance productivity in real estate. Learn practical advice on growing a team through training and utilizing overseas talent and resources in the Real Geeks training.   Friedman explains how he grew his business and sold over 400 homes in 2020 with the help of his hybrid US and overseas based teams. Having created a business which is 93% team generated,Friedman's insight and expertise in using virtual assistance overseas is unmatched. Listen in to hear real examples of ways to train, teach, and create systems that will streamline your business through the use of virtual assistants in this video.

In Keeping it Real: How to Hire Virtual Assistants for Your Real Estate Team with Dave Friedman, Frank Klezitz and Greg Harrelson explore options for hiring virtual assistants to enhance productivity in real estate. Learn practical advice on growing a team through training and utilizing overseas talent and resources in the Real Geeks training.   Friedman explains how he grew his business and sold over 400 homes in 2020 with the help of his hybrid US and overseas based teams. Having created a business which is 93% team generated,Friedman's insight and expertise in using virtual assistance overseas is unmatched. Listen in to hear real examples of ways to train, teach, and create systems that will streamline your business through the use of virtual assistants in this video.

In Keeping it Real: How to Hire Virtual Assistants for Your Real Estate Team with Dave Friedman, Frank Klezitz and Greg Harrelson explore options for hiring virtual assistants to enhance productivity in real estate. Learn practical advice on growing a team through training and utilizing overseas talent and resources in the Real Geeks training.   Friedman explains how he grew his business and sold over 400 homes in 2020 with the help of his hybrid US and overseas based teams. Having created a business which is 93% team generated,Friedman's insight and expertise in using virtual assistance overseas is unmatched. Listen in to hear real examples of ways to train, teach, and create systems that will streamline your business through the use of virtual assistants in this video.

Keeping It Real LIVE with Frank Klesitz of Vyral Marketing, Greg Harrelson of C21 The Harrelson Group, and Lindsey Jackson of Real Geeks examined Facebook lead-generation ads and what makes each work! “I went through the top 100 real estate agents,” Klesitz reported, “looked at what they were running and took note of themes.” In doing so he was able to see a clear picture of what works and doesn't work in today's market. Accessing the Facebook Ads Library as a tool is a game changer. It can be accessed at: https://www.facebook.com/ads/library/ This episode details current ads, targeting methods, and landing pages that are generating leads right now, and explains why they worked so well. ROI and actual cost per lead type are discussed, allowing agents to have the info they need to plan and run successful Facebook marketing campaigns.  Discussing ways to retarget audiences, Harrelson also explained the basics of the advertising he runs. “For the best conversion,” he said, “I've been running seller leads ads. Harrelson does this by creating specialty community Facebook pages, rather than using the main company page. Jackson explained that ads can be very market dependent and that it's best to have 20K people in each audience, if possible. She also shared that more expensive homes meant more expensive ads in most cases, due to increased competition. Harrelson agreed about the competition and the need to adapt advertising to the market. He urged agents to not be complacent and said that even he didn't have “magic ads,” which means his team is always testing to see what works best in a given market. Harrelson suggested paying attention and accumulating an audience of people who didn't fill in the form (known in retail as  cart abandonment) to retarget. Generally speaking the group agreed that it was better to have the lead taken to a lead capture page with a sign up form rather than a general  website page. Jackson shared that funneling leads in through a property detail page where a lead signs in through a Facebook login, results in a highly effective campaign, “especially when you're on your phone,” she said. These ads create a pattern which has the lead returning to the site on a daily basis. When A/B testing, Jackson said that the aggressiveness of the copy is a key area for testing. Klesitz introduced the idea of dynamic creative, where the ad or ad image is chosen based on performance. Jackson said ad fatigue is real and that you have to constantly be testing new ideas for ads. Homes with pools work really well, she explained, “but just make sure that it matches.” For instance, if you're advertising pool homes, don't share a picture with snow, show a home with a pool. Klesitz shared his view on the 4 tiers of advertising.    Tier 1 - Uploading existing past clients and databases and using a pixel to retarget your warm audiences. Harrelson uses ExactDial to find out client contact information. Klesitz suggests a budget of $5/day and unique messaging since they've had contact already. Tier 2 - Send to Facebook cold audiences all throughout the city, within the restrictions Facebook places on housing ads. Tier 3 - The Greg Harrelson level which targets a cold audience in a specific community.  Tier 4 - Next is cold leads. This is radius based (15 miles), age and gender are set to broad. Look at interests that are in the home owning process. “Broad is better,” explained Klezitz and Jackson. The algorithm creates the audience based on look-alikes. “In smaller towns you can get away with a small audience,“ said Jackson.   In discussing the metrics, Harrelson knew that it cost him $2.40 for each seller lead  in his custom audiences. “When you're capturing  seller leads online, you're capturing them very early in the funnel,” he said. Adding that most people give up too soon on seller leads because they are trying to speed the process too quickly. Using a non custom audience results in a high cost per lead, between $3.50-4 per lead. More competitive areas will have more expensive leads. Currently Jackson said the least expensive cost per lead is Florida and the most expensive is in San Clemente, California. Harrelson believes 1-3% is normal for agent ad conversion though his reporting shows that 14% is possibly convertible from all of the ads. Real Geeks clients can use the Facebook tool or reach out to RealLeads@RealGeeks.com to have advertising set up for you.  Klesitz shared his favorite 3 seller lead ad calls to action: Get a cash offer on your home, click here.  Or offer a seller workshop and ask: When was the last time you sold your home?  Find out what your home is worth? As the segment concluded, Harrelson reminded agents to take notes and choose one action to take and do consistently. He believes doing this each week could make a huge difference in an agent's production for 2021, even if the changes are small.

Keeping It Real LIVE with Frank Klesitz of Vyral Marketing, Greg Harrelson of C21 The Harrelson Group, and Lindsey Jackson of Real Geeks examined Facebook lead-generation ads and what makes each work! “I went through the top 100 real estate agents,” Klesitz reported, “looked at what they were running and took note of themes.” In doing so he was able to see a clear picture of what works and doesn't work in today's market. Accessing the Facebook Ads Library as a tool is a game changer. It can be accessed at: https://www.facebook.com/ads/library/ This episode details current ads, targeting methods, and landing pages that are generating leads right now, and explains why they worked so well. ROI and actual cost per lead type are discussed, allowing agents to have the info they need to plan and run successful Facebook marketing campaigns.  Discussing ways to retarget audiences, Harrelson also explained the basics of the advertising he runs. “For the best conversion,” he said, “I've been running seller leads ads. Harrelson does this by creating specialty community Facebook pages, rather than using the main company page. Jackson explained that ads can be very market dependent and that it's best to have 20K people in each audience, if possible. She also shared that more expensive homes meant more expensive ads in most cases, due to increased competition. Harrelson agreed about the competition and the need to adapt advertising to the market. He urged agents to not be complacent and said that even he didn't have “magic ads,” which means his team is always testing to see what works best in a given market. Harrelson suggested paying attention and accumulating an audience of people who didn't fill in the form (known in retail as  cart abandonment) to retarget. Generally speaking the group agreed that it was better to have the lead taken to a lead capture page with a sign up form rather than a general  website page. Jackson shared that funneling leads in through a property detail page where a lead signs in through a Facebook login, results in a highly effective campaign, “especially when you're on your phone,” she said. These ads create a pattern which has the lead returning to the site on a daily basis. When A/B testing, Jackson said that the aggressiveness of the copy is a key area for testing. Klesitz introduced the idea of dynamic creative, where the ad or ad image is chosen based on performance. Jackson said ad fatigue is real and that you have to constantly be testing new ideas for ads. Homes with pools work really well, she explained, “but just make sure that it matches.” For instance, if you're advertising pool homes, don't share a picture with snow, show a home with a pool. Klesitz shared his view on the 4 tiers of advertising.    Tier 1 - Uploading existing past clients and databases and using a pixel to retarget your warm audiences. Harrelson uses ExactDial to find out client contact information. Klesitz suggests a budget of $5/day and unique messaging since they've had contact already. Tier 2 - Send to Facebook cold audiences all throughout the city, within the restrictions Facebook places on housing ads. Tier 3 - The Greg Harrelson level which targets a cold audience in a specific community.  Tier 4 - Next is cold leads. This is radius based (15 miles), age and gender are set to broad. Look at interests that are in the home owning process. “Broad is better,” explained Klezitz and Jackson. The algorithm creates the audience based on look-alikes. “In smaller towns you can get away with a small audience,“ said Jackson.   In discussing the metrics, Harrelson knew that it cost him $2.40 for each seller lead  in his custom audiences. “When you're capturing  seller leads online, you're capturing them very early in the funnel,” he said. Adding that most people give up too soon on seller leads because they are trying to speed the process too quickly. Using a non custom audience results in a high cost per lead, between $3.50-4 per lead. More competitive areas will have more expensive leads. Currently Jackson said the least expensive cost per lead is Florida and the most expensive is in San Clemente, California. Harrelson believes 1-3% is normal for agent ad conversion though his reporting shows that 14% is possibly convertible from all of the ads. Real Geeks clients can use the Facebook tool or reach out to RealLeads@RealGeeks.com to have advertising set up for you.  Klesitz shared his favorite 3 seller lead ad calls to action: Get a cash offer on your home, click here.  Or offer a seller workshop and ask: When was the last time you sold your home?  Find out what your home is worth? As the segment concluded, Harrelson reminded agents to take notes and choose one action to take and do consistently. He believes doing this each week could make a huge difference in an agent's production for 2021, even if the changes are small.

Keeping It Real LIVE with Frank Klesitz of Vyral Marketing, Greg Harrelson of C21 The Harrelson Group, and Lindsey Jackson of Real Geeks examined Facebook lead-generation ads and what makes each work! “I went through the top 100 real estate agents,” Klesitz reported, “looked at what they were running and took note of themes.” In doing so he was able to see a clear picture of what works and doesn't work in today's market. Accessing the Facebook Ads Library as a tool is a game changer. It can be accessed at: https://www.facebook.com/ads/library/ This episode details current ads, targeting methods, and landing pages that are generating leads right now, and explains why they worked so well. ROI and actual cost per lead type are discussed, allowing agents to have the info they need to plan and run successful Facebook marketing campaigns.  Discussing ways to retarget audiences, Harrelson also explained the basics of the advertising he runs. “For the best conversion,” he said, “I've been running seller leads ads. Harrelson does this by creating specialty community Facebook pages, rather than using the main company page. Jackson explained that ads can be very market dependent and that it's best to have 20K people in each audience, if possible. She also shared that more expensive homes meant more expensive ads in most cases, due to increased competition. Harrelson agreed about the competition and the need to adapt advertising to the market. He urged agents to not be complacent and said that even he didn't have “magic ads,” which means his team is always testing to see what works best in a given market. Harrelson suggested paying attention and accumulating an audience of people who didn't fill in the form (known in retail as  cart abandonment) to retarget. Generally speaking the group agreed that it was better to have the lead taken to a lead capture page with a sign up form rather than a general  website page. Jackson shared that funneling leads in through a property detail page where a lead signs in through a Facebook login, results in a highly effective campaign, “especially when you're on your phone,” she said. These ads create a pattern which has the lead returning to the site on a daily basis. When A/B testing, Jackson said that the aggressiveness of the copy is a key area for testing. Klesitz introduced the idea of dynamic creative, where the ad or ad image is chosen based on performance. Jackson said ad fatigue is real and that you have to constantly be testing new ideas for ads. Homes with pools work really well, she explained, “but just make sure that it matches.” For instance, if you're advertising pool homes, don't share a picture with snow, show a home with a pool. Klesitz shared his view on the 4 tiers of advertising.    Tier 1 - Uploading existing past clients and databases and using a pixel to retarget your warm audiences. Harrelson uses ExactDial to find out client contact information. Klesitz suggests a budget of $5/day and unique messaging since they've had contact already. Tier 2 - Send to Facebook cold audiences all throughout the city, within the restrictions Facebook places on housing ads. Tier 3 - The Greg Harrelson level which targets a cold audience in a specific community.  Tier 4 - Next is cold leads. This is radius based (15 miles), age and gender are set to broad. Look at interests that are in the home owning process. “Broad is better,” explained Klezitz and Jackson. The algorithm creates the audience based on look-alikes. “In smaller towns you can get away with a small audience,“ said Jackson.   In discussing the metrics, Harrelson knew that it cost him $2.40 for each seller lead  in his custom audiences. “When you're capturing  seller leads online, you're capturing them very early in the funnel,” he said. Adding that most people give up too soon on seller leads because they are trying to speed the process too quickly. Using a non custom audience results in a high cost per lead, between $3.50-4 per lead. More competitive areas will have more expensive leads. Currently Jackson said the least expensive cost per lead is Florida and the most expensive is in San Clemente, California. Harrelson believes 1-3% is normal for agent ad conversion though his reporting shows that 14% is possibly convertible from all of the ads. Real Geeks clients can use the Facebook tool or reach out to RealLeads@RealGeeks.com to have advertising set up for you.  Klesitz shared his favorite 3 seller lead ad calls to action: Get a cash offer on your home, click here.  Or offer a seller workshop and ask: When was the last time you sold your home?  Find out what your home is worth? As the segment concluded, Harrelson reminded agents to take notes and choose one action to take and do consistently. He believes doing this each week could make a huge difference in an agent's production for 2021, even if the changes are small.

Keeping It Real LIVE with Frank Klesitz of Vyral Marketing, Greg Harrelson of C21 The Harrelson Group, and Lindsey Jackson of Real Geeks examined Facebook lead-generation ads and what makes each work! “I went through the top 100 real estate agents,” Klesitz reported, “looked at what they were running and took note of themes.” In doing so he was able to see a clear picture of what works and doesn't work in today's market. Accessing the Facebook Ads Library as a tool is a game changer. It can be accessed at: https://www.facebook.com/ads/library/ This episode details current ads, targeting methods, and landing pages that are generating leads right now, and explains why they worked so well. ROI and actual cost per lead type are discussed, allowing agents to have the info they need to plan and run successful Facebook marketing campaigns.  Discussing ways to retarget audiences, Harrelson also explained the basics of the advertising he runs. “For the best conversion,” he said, “I've been running seller leads ads. Harrelson does this by creating specialty community Facebook pages, rather than using the main company page. Jackson explained that ads can be very market dependent and that it's best to have 20K people in each audience, if possible. She also shared that more expensive homes meant more expensive ads in most cases, due to increased competition. Harrelson agreed about the competition and the need to adapt advertising to the market. He urged agents to not be complacent and said that even he didn't have “magic ads,” which means his team is always testing to see what works best in a given market. Harrelson suggested paying attention and accumulating an audience of people who didn't fill in the form (known in retail as  cart abandonment) to retarget. Generally speaking the group agreed that it was better to have the lead taken to a lead capture page with a sign up form rather than a general  website page. Jackson shared that funneling leads in through a property detail page where a lead signs in through a Facebook login, results in a highly effective campaign, “especially when you're on your phone,” she said. These ads create a pattern which has the lead returning to the site on a daily basis. When A/B testing, Jackson said that the aggressiveness of the copy is a key area for testing. Klesitz introduced the idea of dynamic creative, where the ad or ad image is chosen based on performance. Jackson said ad fatigue is real and that you have to constantly be testing new ideas for ads. Homes with pools work really well, she explained, “but just make sure that it matches.” For instance, if you're advertising pool homes, don't share a picture with snow, show a home with a pool. Klesitz shared his view on the 4 tiers of advertising.    Tier 1 - Uploading existing past clients and databases and using a pixel to retarget your warm audiences. Harrelson uses ExactDial to find out client contact information. Klesitz suggests a budget of $5/day and unique messaging since they've had contact already. Tier 2 - Send to Facebook cold audiences all throughout the city, within the restrictions Facebook places on housing ads. Tier 3 - The Greg Harrelson level which targets a cold audience in a specific community.  Tier 4 - Next is cold leads. This is radius based (15 miles), age and gender are set to broad. Look at interests that are in the home owning process. “Broad is better,” explained Klezitz and Jackson. The algorithm creates the audience based on look-alikes. “In smaller towns you can get away with a small audience,“ said Jackson.   In discussing the metrics, Harrelson knew that it cost him $2.40 for each seller lead  in his custom audiences. “When you're capturing  seller leads online, you're capturing them very early in the funnel,” he said. Adding that most people give up too soon on seller leads because they are trying to speed the process too quickly. Using a non custom audience results in a high cost per lead, between $3.50-4 per lead. More competitive areas will have more expensive leads. Currently Jackson said the least expensive cost per lead is Florida and the most expensive is in San Clemente, California. Harrelson believes 1-3% is normal for agent ad conversion though his reporting shows that 14% is possibly convertible from all of the ads. Real Geeks clients can use the Facebook tool or reach out to RealLeads@RealGeeks.com to have advertising set up for you.  Klesitz shared his favorite 3 seller lead ad calls to action: Get a cash offer on your home, click here.  Or offer a seller workshop and ask: When was the last time you sold your home?  Find out what your home is worth? As the segment concluded, Harrelson reminded agents to take notes and choose one action to take and do consistently. He believes doing this each week could make a huge difference in an agent's production for 2021, even if the changes are small.

Many agents feel apprehensive about getting into the investing side of real estate, and the current competitiveness in the market doesn't help those hesitations.    However, for those who are willing to leap, investing could be the thing that takes their business to the next level.   How does an agent make the shift to an investor? Can we use the investment side of things to bolster our existing real estate businesses?   How do we even begin to identify great deals when we're new to the investing space?    In this episode, I'm joined by the Owner of Century 21 The Harrelson Group, founder of Real Estate Sales Solutions, and host of The Level Up Podcast, Greg Harrelson.    We discuss how agents can maximize their results with real estate investing. "You will get more listings as you offer more options to a seller." -Greg Harrelson     Three Things You'll Learn In This Episode   What to do if we don't feel comfortable investing Not everyone feels comfortable investing, so don't be afraid to team up. A simple Facebook post can be all it takes to connect with potential partners.     How investing allows us to maximize every opportunity Often, agents will go into a property and assess that it needs a lot of work to go to market, which marks the end of the road, but it doesn't have to be.   Why investing is a great fallback option for every agent Most of the time, sellers prefer listing their properties to taking a cash deal, but a small percentage won't. How can you create a service offering that meets the needs of those sellers?     Guest Bio:   Greg is the owner and president of Century 21 The Harrelson Group, founder of Real Estate Sales Solutions, and host of The Level Up Podcast. As a successful agent and business owner in the Myrtle Beach area, Greg is in the top 1% of agents in the country. His success has inspired him to teach aspiring Realtors how to reach their goals. Greg is passionate about being hands-on in his business and regularly encourages agents with questions to reach out to him through social media platforms.  For more information visit https://m.facebook.com/gregharrelson

We're kicking off Season 2 with a conversation about how we can go above and beyond the expected to create truly unique customer experiences. Host Kristen Meinzer talks with Tina Roth Eisenberg, a successful entrepreneur who epitomizes an imaginative and intuitive approach to business. Her diverse collection of enterprises include a co-working space, the temporary tattoo company Tattly, a to-do list app, and an extraordinary lecture series and community called CreativeMornings, which has become a global phenomenon.   You'll also hear from Greg Harrelson, a leading CENTURY 21 Broker and entrepreneur who built a top-performing team by prioritizing coaching and empowering his agents to deliver the best customer experience possible. Guests: Tina Roth Eisenberg, founder of the creative coworking community FRIENDS, global lecture series CreativeMornings, to-do app TeuxDeux, and high-end temporary tattoo shop, Tattly. Greg Harrelson, top performing Broker and President of CENTURY 21 The Harrelson Group, and host of the Level Up podcast.

Listen to Greg Harrelson, Abe Safa, Brendon Payne and Kevin Mills discuss the current state of the market and how to not only survive, but thrive in this turbulent times.

[iframe src="http://html5-player.libsyn.com/embed/episode/id/4254230/height/100/width/640/theme/standard/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/forward/" height="100" width="640" class="podcast-class" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Greg Harrelson is one of the titans of real estate—this is an episode you need to listen to more than once! Greg started in real estate as a part time telemarketer generating leads for his father. Now, he's closed 1600 deals in one year alone. He has invested about $400,000 into real estate coaching and training over the last 22 years, successfully closed over 400 transactions as a real estate agent, and now is a broker leading one of the top per agent production offices in the country! Listen to this episode and discover: How to Use The Law of Averages to Grow Your Business. How to Master Your Craft To Sell More Homes. How to Become a Leader Who can lead a team to sell more homes in any market. The Steps You Must Take Now to Prepare for The Next Shift in the Market. How to Master Your Scripts to Become a More Productive Agent. How to Start a Daily Ritual for Lead Generation. The importance to detach yourself from the result and attach to the process. The Mindset Hack to BreakThrough to the next level. And so much more. Episode Resources: https://www.facebook.com/Danny.Morel.Page (Danny Morel on Facebook) Danny Morel on Instagram Danny Morel on Youtube Greg Harrelson on Facebook Click below to watch on Youtube: https://youtu.be/DxawhgnMF_E