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“What should I post today?” is a good question but it’s the wrong question. It’s the question that makes marketing feel too self-serving and endlessly complicated. Today’s guest is client turned good friend, Allie Morris Nute of Verb House Creative. Listen as she talks about the role of empathy in marketing. The fire in her veins she speaks of is something we should all feel when we’re talking about our businesses. This conversation is one we’ve had many times on our own—why hustling your way through content development will never work and how it feels as a consumer to be shouted as rather than spoken to. In this episode we cover: Why Starbucks’ CMO deserves a raise, Getting support from someone does similar work to you, Whether or not solitude can make us more empathetic, Figuring out which pieces of our story are appropriate to share, and Whether you are or aren’t responsible for finding the answers for your clients. Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.
Hello my little bubbles! Thanks for joining me on this ride, y'all. I cannot wait to share Allie with you and today's tale is one of my favorites. Act 1 of my Catfish tale is also featured in this episode as my two minute tale. Enjoy! See you next time my little bubbles.
Today I spoke with Allie Morris Nute of Verb House Creative and owner of Kate Max Stock. Allie became a client of mine after she purchased her second business and had to figure out her processes for running two different companies. Over the past year of us working together, she’s really been able to intentionally step into the CEO role and become the visionary in her business. She shares how she ended up buying the second business and how focusing on internal operations has given her more space to lead. She talks about this learning process and how it’s empowered her to be able to make changes and pivot in her business when she needs to. What’s in this episode: How Allie ended up running two businesses Why she calls herself a “trend forecaster” Her story of getting her agency started Allie’s approach to marketing Ideas for turning inward and figuring out your beliefs for your marketing strategy How she’s been able to fine-tune her packages and become more efficient with time management The biggest change she made in her offering to make it more efficient What it means for Allie to scale her way Connect with Allie: Website | Instagram | Facebook About Allie:Allie Morris Nute is the lady behind Verb House Creative, an Austin, Texas-based creative marketing studio dedicated to small businesses. Allie provides brand messaging, content creation, & marketing strategy services to incredible ladies she calls her clientfriends. Walking alongside each clientfriend and making it wildly fun along the way, Allie's helped numerous product based biz ladies find more freedom, less overwhelm and more confidence in their day-to-day marketing and business. When not happy dancing and working away in her studio, Allie's usually chasing her two-year-old twins across the house and telling her husband she needs "just five minutes of quiet time on the back porch, please." Great ideas don't just appear after all. ;) Links:HeartMap Quiz Enjoyed this episode? Then make sure to join us in my free Facebook Group so we can continue the conversation! Click here to request access. Want to know when new episodes are released? Subscribe on your platform of choice so you can learn all of the scaling strategies I’m implementing in my own business and with my clients. Let’s be friends. Send me a DM on, Instagram or Facebook.
Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with Allie Morris Nute of Verb House Creative and founder of Bespoke Content Club, the only marketing + content creation membership for product based entrepreneurs. Allie provides content creation, copywriting, & digital marketing strategy services to incredible ladies she calls her clientfriends. Allie and I actually have shared many of the same clients which is why we get along so well. She is so good at helping people get to their heart of why they're doing their business. A super insightful interview that I think you'll enjoy! Also, at the top of the episode I share all about my program, The Amplified Expert Academy. If you're ready to be seen as a known, go-to expert in your industry but don't know how to position yourself to relevant media outlets and are looking for a done-WITH-you offering, this is one you won't want to miss. Tune in to hear more about it and click the link below to learn more and submit your application. We start NEXT WEEK! Let's get to the episode details! In today's episode, you'll find out: Allie's thoughts on the messiness of the creative process and how it manages you (not you managing it) Tips for getting out of a creative rut Combating imposter syndrome How both product and service based business owners can utilize their email lists and nurture their subscribers (and turn them into buyers) Her controversial thoughts on online courses Full show notes at: http://brittneyllynn.com/humanconnection Links mentioned: Apply for my new program, The Amplified Expert Academy Verb House Creative Bespoke Content Club Follow Allie on Instagram Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here
The special election for a Texas House seat in Fort Bend County has gotten downright nasty. Scott was there this week and has the story. Jeremy tells us about the record number of people running for Congress in the Houston area. And Allie has the scoop on how taxpayer funded gun locks are free for Texans, unless you don't have the right political agenda. All that and more as we go behind the headlines for a look at what's really going on at the Texas Capitol and in Washington with the state's #1 political podcast: The Texas Take. Join the conversation featuring Scott Braddock, editor of The Quorum Report, Houston Chronicle political writer Jeremy Wallace, and San Antonio Express News reporter Allie Morris. Support the show.
As tensions flare with Iran, Texas Gov. Greg Abbott says Iranian cyber attacks are attempted against state government systems as often as 10,000 a minute. Meantime, Texas Agriculture Commissioner Sid Miller says the FBI is investigating an Iranian inspired attack against his agency's website. Plus, Democrats running for the White House are campaigning in Texas perhaps more than ever. All that and more as we go behind the headlines for a look at what's really going on at the Texas Capitol and in Washington with the state's #1 political podcast: The Texas Take. Join the conversation featuring Scott Braddock, editor of The Quorum Report, Houston Chronicle political writer Jeremy Wallace, and San Antonio Express News reporter Allie Morris. Support the show.
Texans weigh in on both sides of the impeachment of President Donald John Trump, with Sen. Ted Cruz taking the lead and accusing Speaker Nancy Pelosi of making threats in in the process. Meantime, Scott and Jeremy weigh on their top stories of 2019: The fall of a speaker, mass shootings in Texas, the changing face of suburban politics, and more. We go behind the headlines for a look at what's really going on at the Texas Capitol and in Washington with the state's #1 political podcast: The Texas Take. Join the conversation featuring Scott Braddock, editor of The Quorum Report and Houston Chronicle political writer Jeremy Wallace. San Antonio Express-News reporter Allie Morris is on assignment this week. Support the show.
As impeachment moves forward in Washington Sen. Ted Cruz has now emerged as perhaps President Donald Trump's biggest defender. Candidates have now lined up for Congress, Texas House, and other offices across the state, with a record number of Republican women running. And Texas Land Commissioner George P. Bush is now defending against accusations that he's a fan of Santa Anna. Join the conversation featuring Scott Braddock, editor of The Quorum Report, Houston Chronicle political writer Jeremy Wallace, and San Antonio Express-News reporter Allie Morris. Support the show.
President Trump made yet another trip to Texas this week, this time to tour the Apple campus in Austin to put a focus on the economy. But he ended up talking about the impeachment proceedings anyway. Plus Lt. Gov. Dan Patrick spent time with Kanye West and Kim Kardashian West in Houston on Sunday. How did that come about? Join Scott Braddock, editor of The Quorum Report, Houston Chronicle political writer Jeremy Wallace and political reporter Allie Morris at the San Antonio Express-News. Support the show.
Lt. Gov. Dan Patrick this week said that what he thinks would make the Democrats competitive against President Trump would be Michelle Obama entering the race for the White House. Meantime Democrats under performed in a suburban Houston race for Texas House and Rep. Will Hurd is arguing the GOP must change its spots to reach out to minorities and women. All that and more as we go behind the headlines for a look at what's really going on at the Texas Capitol and in Washington with the state's #1 political podcast: The Texas Take. Join the conversation featuring Scott Braddock, editor of The Quorum Report, Houston Chronicle political writer Jeremy Wallace and ace political reporter Allie Morris at the San Antonio Express-News. Support the show.
Texans in Congress went on the record this week voting for or against procedures for the impeachment inquiry of President Donald Trump. Rep. Dan Crenshaw, R-Houston, stands out from his GOP colleagues as a member of the party looking for some nuance in what seems like an era of black and white, either pro-Trump or anti-Trump. Meantime back in Southeast Texas, a state House race has the attention of national Democrats looking for a win in what might be a bellwether contest in a red state. All that and more as we go behind the headlines for a look at what's really going on at the Texas Capitol and in Washington with the state's #1 political podcast: The Texas Take. Join the conversation featuring Scott Braddock, editor of The Quorum Report, San Antonio Express-News reporter Allie Morris, and Houston Chronicle political writer Jeremy Wallace. Support the show.
Since the end of the legislative session, top Texas Republican officeholders have raised an eye popping $18 million as they promise their supporters they can keep Democrats from taking over the Texas House of Representatives in 2020. Houston Chronicle reporter Andrea Zelinski joins the show with the scoop she worked on with Allie Morris at the San Antonio Express-News. Plus Gov. Greg Abbott and others sternly tell Texas prosecutors that a change in the state's hemp law does not mean they should stop going after low level marijuana cases. Support the show.
New emails shed some light on whether Gov. Greg Abbott was directly involved in the botched voter purge rolled out earlier this year. San Antonio Express-News reporter Allie Morris joined us with details and explained what questions remain. Plus Houston Chronicle reporter Andrea Zelinski joins the show to fill us in on what Texas House Speaker Dennis Bonnen is saying about members of the House getting involved in each other's political campaigns. Support the show.
Our guest today is Allie Nute, the creative lady behind Verb House Creative. Allie provides content creation, digital marketing management and consulting services to incredible, creative businesses - businesses with personality, heart and dedication. Allie calls them her client-friends. On this episode, we are talking about misconceptions that creative entrepreneurs have around marketing and how Allie helped one of her customers increase their wholesale sales by 250%. We also find out why fewer emails is often-times more impactful, why you don't need to be focusing on all of the social media platforms, and when it's best to pick one and run with it. ON TODAY’S EPISODE: What types of services Verb House Creative offers The difference between social marketing and digital marketing How Allie got started with her marketing career Common misconceptions product based business owners have about creating and executing a marketing plan The benefits of getting an outsider’s perspective Advice for handling marketing logistics How Allie helps clients transform their businesses Simple steps and tips you can implement in your business today The importance of knowing your audience and product cycles and avoiding “vanity metrics” How having a family has changed her approach to business The Bespoke Content Club and what’s coming up next for Verb House Creative KEY TAKE-AWAYS: “I wish I could tell everybody in every industry in the world, try to pick the channel that’s gonna be best for you. Is it gonna be Facebook or is it gonna Pinterest?” - Allie Moris Nute “It’s really key to get some outside help, because marketing is hard, it is paralyzing and you have a million other things to do, but this really has to get done.” - Allie Moris Nute “We can undersell ourselves, or undersell our successes we've had, but somebody coming from the outside can take a look at the bigger picture and bring a unique perspective to it.” - Katie Hunt “Too many people are trying to do too many things.” - Katie Hunt “We all feel like we are really, really busy, and that's because we are. But if you don't sit down to actually make time for strategic marketing, it's just not gonna get done.” - Allie Moris Nute “We can tell if a brand or retailer is just sending out emails just because they feel like they need to hit that certain mark, or if they're really taking the time to create content that we really care about and that their customer really cares about.” - Allie Moris Nute “I'm a firm believer that it takes a solid, good two to three months to really see the effects of good marketing, good content and good strategy.” - Allie Moris Nute “I wanna make sure that we're a good fit in terms of how this person's fitting in with the group but also that their business is at a point where they'll be able to really, truly leverage the group and all that we're doing to enhance their business.” - Katie Hunt “When you're a small business owner it's not just your business, you are so wrapped up in your business, and your business is so wrapped up in every other aspect of your life, it really extends to everything.” - Allie Moris Nute LINKS Website: http://www.verbhousecreative.com Instagram: http://www.instagram.com/verbhousecreative Pinterest: https://www.pinterest.com/verbhousecreative SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list. SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
San Antonio Express-News staff writer Allie Morris breaks down voter turnout and results from the 2018 Texas midterm election. Find more details at: https://www.expressnews.com/news/politics/texas_legislature/article/Voter-turnout-surpasses-2014-levels-13358835.php
In a special bonus podcast episode, Monitor reporters Megan Doyle, Allie Morris and Ella Nilsen join Clay Wirestone to run down the primary race on the Republican and Democratic sides. Who will win? Who will lose? Take a listen, and don't forget to vote.
Concord Monitor political staffers mix it up this week, as Clay Wirestone and Casey McDermott are joined first by Allie Morris and then by Jonathan Van Fleet. The two trios first discuss the long-awaited passage of the state's budget. They then take up the presidential primary, in the wake of this week's GOP debate.