The Human Connection Podcast

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The Human Connection podcast dives deep into the topic of how entrepreneurs and small business owners can be better at building real, authentic relationships with their audience. We as humans are wired at a subconscious level to want to create a connection with other human beings. We all have a story worth sharing, but if you aren't skilled or prioritizing connecting to people on a 1-on-1 level, your message might be missed. Tune in to the Human Connection podcast to learn from experienced entrepreneurs and small business owners on how they connect with their audience in their own unique ways. We'll be talking about pitching for press and media opportunities, social media marketing, online marketing tactics, paid advertising, business tips and more to help you uncover how you can create a better human connection with your audience and the people in your life.

Brittney Lynn


    • Jun 29, 2021 LATEST EPISODE
    • infrequent NEW EPISODES
    • 29m AVG DURATION
    • 81 EPISODES


    Latest episodes from The Human Connection Podcast

    [From the Archives] Tasha Booth on the mindset shifts you need to make to move from the growth to scale phase of business

    Play Episode Listen Later Jun 29, 2021 39:59


    Today's interview is with my friend Tasha Booth from The Launch Guild! The Launch Guild is a Course Launch Support & Digital Marketing Implementation Agency supporting established coaches and course creators with course & podcast launches. She mentors virtual support pros (VAs & OBMs) who are passionate and ready to grow their businesses while living life on their own term and is the host of the How She Did That Podcast -- a podcast for Virtual Assistants, Online Business Managers, and Project Managers to learn business and tech tips. Let's get into today's interview!   In today's episode, you'll find out: What it's like to reach the 7-figure mark during the year of the pandemic The differences between the growth and scale phases of business What mindset shifts she had to make to move from the growth to scale phase of business Why she hates the phrase “charge what your worth” and the damage it can do to women How to handle moments when your team has made a mistake and how to overcome those challenges when you're running a large team that serves clients.  Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Apply for the Amplified Expert Academy - enrolling now for December start dates! Check out Tasha's personal website Follow Tasha on Facebook  Follow Tasha on Instagram Check out The Launch Guild website Follow The Launch Guild on Facebook Follow The Launch Guild on Instagram Listen to Brit Kolo's episode on the Human Connection podcast Marketing Personalities   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    [From the Archives] Brittany Berger on why working less is best and our society's obsession with being "useful"

    Play Episode Listen Later Jun 22, 2021 51:51


    Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with my friend Brittany Berger from Work Brighter! Brittany Berger is the founder of WorkBrighter.co, which is a digital media company that helps productive unicorns go beyond working smarter to a version of productivity that makes room for “unproductive” things like rest, self-care, and fun. Before we hop into today's episode I wanted to let you know that our agency is already booking into 2021! While our monthly retainer services are booked through December 2020 we do still have a few December spots open for our PR Intensive.  This service is perfect for those entrepreneurs who are ready to begin implementing PR in their business, but are unsure of how to start. Our team will conduct extensive research to craft a personalized strategic PR plan for your business. This will be followed up with a 90-minute call where we'll review the plan, answer questions and give you actionable next steps to get started. With this service our team will provide the following: Custom PR plan for your business 3 ‘hit send in seconds' pitches: (can be tv, podcast, and/or publication pitches) 25-35 key media targets with contact information Custom pitch templates 7 day “ask us anything” access to our team via email and/or Voxer Head to brittneyllynn.com/services to learn more about this service and apply! Alright let's get into today's interview!   In today's episode, you'll find out: Our society's obsession with being useful and how dangerous that can be The dangers of batching tasks When it's great to multi-task Why working less is actually the best thing you can usually do for your business How to incorporating pop culture and things you love into your marketing The difference between working brighter instead of working smarter What it means to take care of yourself when no one's watching  Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Apply for our PR Intensive Brittany Berger's website Work Brighter Follow Brittany on Twitter Follow Brittany on Instagram Follow Work Brighter on Instagram LIsten to Brit Kolo's episode on the Human Connection podcast Marketing Personalities Work Brighter newsletter sign up   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    [From the Archives] How to pitch a podcast

    Play Episode Listen Later Jun 15, 2021 25:03


    Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's episode is all about how to pitch podcasts! I love podcasts. Podcasts are truly the reason why you're here today. If I hadn't found podcasts, I would have never started a business.  During this solo episode you'll learn everything you need to know about how to pitch a podcast. At the top of the episode, I share more about my new program, The Amplified Expert Academy, that begins October 5th.  So let's get started!   In today's episode, you'll find out: Why I love podcast pitching as a place to start when you're pitching the media What podcasts hosts look for when they are searching for guests to feature How to come up with topics to pitch yourself on How to find the right podcasts to pitch yourself to How to craft your podcast pitch The importance of follow up   Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: Apply for my new program, The Amplified Expert Academy Learn more about my signature course, Impact + Influence Download my free pitch templates (including a podcast pitch template!) Follow me on Instagram   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    [From the Archives] The 5 P's of PR: How to set yourself up for media pitching success

    Play Episode Listen Later Jun 8, 2021 9:14


    Hi everyone, welcome back to another episode of the Human Connection podcast I'm your host Brittney Lynn and today is a solo episode all about the 5 P's of PR and how to set yourself up for media pitching success.  In today's episode, you'll find out: The 5 P's of PR and why they're important to knowing and understanding before you start pitching yourself to the media as an expert The questions to answer when defining your mission and key messages The importance of knowing your ideal audience  Where to promote your landed media mentions   Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  5 steps to writing the perfect pitch podcast episode Download my free pitch templates   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    [From the Archives] Nicole Jackson Miller on setting boundaries, getting out of your comfort zone and communicating consciously

    Play Episode Listen Later Jun 1, 2021 49:41


    Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with Nicole Miller who is a leadership consultant for small business owners and managers. She helps leaders master their own management style to build a thriving team. Nicole brings her experience in managing million-dollar television projects, growing a successful management agency, and helping service-based business owners scale without burning out to support her clients in leading efficiently and elegantly.   In today's episode, you'll find out: How we got connected and the absolute wreck I was before Nicole (fun fact, she was my business coach!) How setting boundaries helps you become a better communicator The importance of getting out of your comfort zone How to communicate consciously and management mindfully How a business coach won't “fix” your problems Links mentioned during the episode: Nicole's website Follow Nicole on Instagram Follow Nicole on Facebook Full show notes at: http://brittneyllynn.com/humanconnection Like the show? There are several ways you can help! Subscribe on iTunes, Stitcher, Spotify or Google Play Leave an honest review on iTunes. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    074: Life (and van) update from Brittney!

    Play Episode Listen Later May 25, 2021 15:16


    This week's episode is a little different -- I'm giving an update on my personal life! Included is me sharing a van life update as well as what's coming up next for the podcast.    You can follow along on our van life adventures on Instagram or tune into our YouTube channel!

    073: Why consistency matters when pitching the media

    Play Episode Listen Later May 18, 2021 10:09


    Welcome back to another episode of the Human Connection podcast, I'm your host Brittney Lynn, founder of the Human Connection Agency, a PR agency that helps you get visible and land prominent media mentions and today's episode we are talking about consistency and why it matters when you pitch the media. If you're brand new to pitching yourself to the media it can be hard to develop the habit of being consistent with your pitching, right?  Doing anything new and unfamiliar can feel like a struggle.  Trying a new workout routine, eating healthier, regularly writing blog posts, drinking more water, routinely recording new podcast episodes...all of those things can feel hard to do when you're starting a new habit if you aren't used to it. But I will share this: when it comes to basically anything in life, if you're wanting to form a new habit and get into a routine of regularly doing something, you have to be consistent to move forward. Tune in to find out why consistency matters when it comes to pitching the media. Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: Download my free pitch templates

    072: How to prepare for a tv interview

    Play Episode Listen Later May 11, 2021 23:55


    I'm your host Brittney Lynn, founder of the Human Connection Agency, a PR agency that helps you get visible and land prominent media mentions and today's episode we are continuing our “how to prepare” series. Our first in the series covered how to prepare for a podcast interview, our second covered how to prepare for an interview with a journalist or a publication, and today's episode covers how to prepare for a tv interview! In today's episode, you'll find out: How to prepare for a remote or in-studio tv interview  What happens after you get a yes from a producer What you should to do prepare your talking points The two different types of segment types What to do if you don't know the questions ahead of time The typical length for a tv interview Tips on what to wear for an in-studio interview or a remote interview 4 things to keep in mind when interviewing What to do after the interview  Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: How to prepare for a podcast interview [podcast episode] How to prepare for an interview with a journalist [podcast episode] Download my free pitch templates Follow me on Instagram (DM me with any questions you have!)  

    071: The secret to automating your marketing without losing authenticity & effectiveness with Tamika Auwai

    Play Episode Listen Later May 4, 2021 44:31


    This week I have on Nurture Marketing Expert Tamika Auwai on the Human Connection podcast! Tamika is the founder of Orisha Creative, an inventive nurture marketing agency that serves leaders in the online coaching industry and creator of The Nurture Matrix™, a unique evergreen nurture marketing framework that's revolutionizing the way the Master Coaches approach social media and email marketing.  In today's episode, you'll find out: Nurture sequences: what are they, why business owners should use them, what types of business owners should use them The #1 secret to automating your nurture marketing without losing authenticity & effectiveness What it really takes to delegate your nurture marketing AND have your team create better results than you could create yourself Tamika's favorite repurposing hack Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: Orisha Creative website Follow Orisha Creative on Facebook Follow Tamika on Instagram Follow Orisha Creative on Instagram Follow Tamika on LinkedIn Follow Orisha Creative on LinkedIn Download the Nurture Matrix scorecard Loom Voxer Rev.com

    070: How to prepare for an interview with a journalist

    Play Episode Listen Later Apr 27, 2021 21:59


    I'm your host Brittney Lynn, founder of the Human Connection Agency, a PR agency that helps you get visible and land prominent media mentions and today's episode we are continuing our “how to prepare” series. Our first in the series covered how to prepare for a podcast interview (linked below!). This one is covering how to prepare for an interview with a journalist or a publication.  At the top of the episode I also share with you about a masterclass I will be hosting on May 26 11:30am-1pm CT called titled How to Prepare Your Mind & Business for Publicity Success.  Only those that enroll for our May & June enrollment in the Amplified Expert Academy will get access to this masterclass training. More on that in the top of the episode! In today's episode, you'll find out: The different ways you can be featured in a print or online publication Why it's important to practice your talking points ahead of the interview How to research the journalist and the publication they write for  What to do when you don't have all of the questions in advance The 5 things to keep in mind when interviewing The one thing you SHOULDN'T ask the interviewer What to do after an interview goes live Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: How to prepare for a podcast interview [podcast episode] Enroll in the Amplified Expert Academy (you get access to a special live masterclass when you enroll now!) Help a Reporter Out (HARO) Beginner's Guide to Using HARO  Follow me on Instagram (DM me with any questions you have!)

    069: Prerna Malik on the copywriting mistakes that you're probably making and how to write better sales copy

    Play Episode Listen Later Apr 20, 2021 39:39


    This week on the podcast I have on certified conversion copywriter Prerna Malik of Content Bistro! Prerna has worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Amy Porterfield, Alli Worthington, and others! She uses her proprietary framework and process for writing engaging copy that balances persuasion and personality with the precision of conversion science ensuring you get the ROI your business deserves. Before we dive in, I wanted to share about a masterclass I'll be hosting May 26th titled How to Prepare Your Mind & Business for Publicity Success.  Only those that enroll for our May & June enrollment in the Amplified Expert Academy will get access to this masterclass training.  In this live masterclass training, you'll learn: What you need to have in place before implementing a PR strategy What mindset hurdles you will need to address prior to attracting media attention and being visible The 5 P's of PR: what to know about the media industry and how it works The secret ingredient to every pitch and how to know what the media actually wants How to make the most of your media pitches and mentions (even if you don't get featured) Plus a Q+A where you can ask me anything! If you're ready to be seen as a known, go-to expert in your industry but don't know how to position yourself to relevant media outlets. And you're tired of not being recognized and see your competitors being interviewed on popular podcasts, publications, and even tv and you have no idea how they do it And you… You have a clear message that will be impactful for people
 You know exactly who your audience is
 and who you need to be in front of Your offerings (whether it's a service, course, membership, or program) are in place and proven results Your website is ready to take on increased traffic and you have systems set up to funnel new leads to your free and paid offerings You may be a perfect fit for our done with you program, the Amplified Expert Academy. This is a 6-month program with direct access to me, an experienced publicist in the field, as well as group training and support. If you want in for this masterclass and are ready to stop being the world's best kept secret, head to brittneyllynn.com/apply to learn more and apply for the program. In today's episode, you'll find out: How Prerna got started in copywriting The best copywriting tricks so connect more deeply with new website visitors Two common copywriting mistakes people make What it's like to join a community of your competitors How to go from blah to amazing FAQs on your sales pages How to use testimonials throughout your copy How to reduce resistance from a potential customer Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: Content Bistro Website  Follow Prerna on Instagram  Follow Prerna on Facebook  Join their Facebook community for entrepreneurs Copyhackers Learn more about the Amplified Expert Academy program

    068: How to prepare for a podcast interview

    Play Episode Listen Later Apr 13, 2021 19:18


    I'm your host Brittney Lynn, founder of the Human Connection Agency, a PR agency that helps you get visible and land prominent media mentions and today's episode we start a new mini-series on the podcast: the “how to prepare” series. I've done a series in the past called my “how to pitch” series where we covered how to pitch podcasts, publications, and tv. Those episodes are linked below if you'd like to check them out! But I realized that I didn't have content for how to prepare for those interviews -- which is half the battle! So that's what we will be diving into over the next few weeks. Our first episode (today's episode) will be how to prepare for a podcast interview! In today's episode, you'll find out: What you need to do to prepare for a podcast interview How to do research a podcast and dive into what it's audience wants to hear Why it's important to practice your talking points ahead of the interview What landing page you need to set up ahead of a podcast interview The 3 things you must have prepared to give to a podcast host What to do after an interview goes live Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: How to pitch a podcast [podcast episode] How to pitch a publication [podcast episode] How to pitch tv [podcast episode] Monica Louie on creating Facebook ads that work and how to 10x your results [podcast episode] Sign up for my course, Impact + Influence (use code BIRTHDAY at checkout to get $100 off now through April 14, 2021 at 11:55pm CT) Pretty Links WordPress plugin ConvertKit [note: this is my affiliate link!]

    067: Jess Lindgren on the dos and don'ts of pitching a top 200 business podcast

    Play Episode Listen Later Apr 6, 2021 47:18


    This week on the podcast I have on Executive Assistant and host of the Ask An Assistant podcast Jess Lindgren! Jess has worked in the C-Suite of organizations great and small for 18 years and counting. She focuses on supporting her current CEO in his many endeavors, improving working relationships between EAs and CEOs, and has a very low tolerance for any meeting that should have been an email.  Jess and I got connected because she is currently Pat Flynn's of Smart Passive Income, Executive Assistant. I was in Pat's mastermind 2019-2020 and our relationship blossomed from there! In today's episode, you'll find out: How many pitches she receives every day for the Smart Passive Income podcast (one of the top business podcasts) Her number 1 pet peeve when people cold pitch her Dos and don'ts of pitching her and any other big podcast An example of a cold pitch that stands out to her (in a positive way!) How CEOs can better work with their Executive Assistants How to start delegating your team Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: Check out Jess's website Check out Ask An Assistant  Follow Jess on Instagram Follow Ask an Assistant on Instagram PR tips for authors Bookshop.org

    066: PR tips for brick and mortar retail shops

    Play Episode Listen Later Mar 30, 2021 15:35


    This is a continuation of my mini-series here on the podcast where I'm going to be sharing PR and media pitching tips for all kinds of entrepreneurs and small business owners. The first episode in the series we covered PR tips for service providers, our second episode in the series covered PR tips for online course and/or membership creators, the third in the series we covered PR tips for authors, and the fourth we covered PR tips for e-commerce business owners.  But today's episode, which is the final one in this series, we will be covering PR tips for brick and mortar retail shops. In today's episode, you'll find out: Why PR for brick and mortar retail shops What I recommend brick and mortar retail shop business owners do to create their own unique PR strategy The best media platform for brick and mortar retail shops to focus on pitching to get ROI Mistakes I see brick and mortar retail shops make when they start implementing a PR strategy Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: Podcast episode - PR tips for service providers Podcast episode -  PR tips for online course and/or membership creators Podcast episode - PR tips for authors Podcast episode - PR tips for e-commerce business owners Download my free pitch templates

    065: Meera Kothand on creating emails your audience takes action on & the best types of lead magnets

    Play Episode Listen Later Mar 23, 2021 39:13


    This week we have email marketing strategist Meera Kothand on the podcast! Meera is a 3X Amazon best-selling author of the books The One Hour Content Plan and Your First 100.  Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that's addicted to their zone of genius. She has been featured on Marketing Profs, YFS, Addicted 2 Success and several other sites. When she's not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 7-year old daughter. During our conversation, we chat all about email marketing (obvi!). I even share my own woes with my own email marketing strategy and Meera gives me tips on how to improve. Meera is a wealth of knowledge about email marketing and I can't wait for you guys to tune in! Alright, now let's get into this week's episode! In today's episode, you'll find out: How to get better at delivering emails your audiences wants to read and takes action on The biggest mistake people make when writing their nurture emails The best types of lead magnets & lead magnet ideas specifically for service providers What you're doing wrong with your newsletters How to make sales emails less salesy Whether or not you should use Deadline Funnel  Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:   Meera's website Follow Meera on Pinterest Follow Meera on Facebook Follow Meera on Twitter   Follow Meera on Instagram Sign up for Meera's free email course on how to create an email marketing strategy Check out Meera's book, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email Learn more about our monthly subscription, Curated Connections  

    064: PR tips for e-commerce business owners

    Play Episode Listen Later Mar 16, 2021 18:49


    This episode is a continuation of my mini-series here on the podcast where I'm sharing PR and media pitching tips for all kinds of entrepreneurs and business owners. The first episode in the series we covered PR tips for service providers, our second episode in the series covered PR tips for online course and/or membership creators, the third in the series we covered PR tips for authors. But today's episode we will be covering PR tips specifically for e-commerce business owners.  In today's episode, you'll find out: Why PR for e-commerce business owners What I recommend e-commerce business owners do to create their own unique PR strategy The best media platform for e-commerce business owners to focus on pitching to get ROI The inside scoop on gift guides: the pros and cons of gift guides, how to get into them, when to pitch, etc Mistakes I see e-commerce business owners make when they start implementing a PR strategy Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: DM me any questions you have on Instagram Learn more about my online course, Impact + Influence Podcast episode - PR tips for service providers Podcast episode -  PR tips for online course and/or membership creators Podcast episode - PR tips for authors Learn more about our PR Intensive

    063: Joe Casabona on why everyone should have a podcast and 4 unique ways to make money podcasting

    Play Episode Listen Later Mar 9, 2021 39:08


    Hello hello welcome back to the Human Connection podcast, I'm your host Brittney Lynn and  First of all thank y'all so much for the amazing feedback on my big news from last week!  If you have no idea what I'm talking about, you can head back to last week's episode titled “my big news.” It's where I share a huge life change for both my husband and I as we are currently converting a sprinter van into a tiny home! I know, v. crazy but life is too short and we are excited for this new adventure. Anyways, I gabbed all about that in my solo episode last week but this week is all about my interview with Joe Casabona! Joe started his career almost 20 years ago as a freelance web developer and has been a team lead, system admin, and was even a faculty member at his alma mater. Podcasting has been the perfect medium for Joe to share his knowledge and build up his peers. He is not only a veteran podcaster but he helps people launch their own podcasts. When he's not creating courses for LinkedIn Learning, you can find Joe spending time with his family, enjoying baseball, or talking too much about Star Wars. In today's episode, you'll find out: Why everyone should have a podcast 4 ways to make money podcasting (Joe makes 40% of his income from podcasting and it's not only sponsorships!) Easy ways to start making money from your podcast now Tips on creating a membership community outside of tools like Patreon Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Learn more and sign up for our monthly subscription, Curated Connections My interview on Smart Passive Income Stuff You Should Know podcast Build Something Club Sign up for ConvertKit (affiliate link) Memberful Restrict Content Pro Wishlist Member GiveWP Sign up for Joe's free podcast launch framework Check out Joe Casabona's website  How I Built It podcast Follow Joe on Twitter

    062: My big news

    Play Episode Listen Later Mar 2, 2021 29:56


    This episode is a bit different that my usual episodes. On social media and to my email list I've been sharing that I have some big life news that I'd be revealing and….this episode is the big reveal. I'm excited/nervous/anxious/all the feelings you can imagine about this big life transition that is happening and felt like a podcast episode was the best way to reveal the news. Hope you enjoy! Full show notes at: http://brittneyllynn.com/humanconnection 

    061: PR tips for authors

    Play Episode Listen Later Feb 23, 2021 18:41


    Hello hello welcome back to the Human Connection podcast, I'm your host Brittney Lynn and I'm so excited you are here listening! This is a continuation of my mini series here on the podcast where I'm going to be sharing PR and media pitching tips for all kinds of entrepreneurs and small business owners. The first episode in the series was covering PR tips for service providers, our second was PR tips for online course and/or membership creators -- links to those episodes are listed in the show notes! But today's episode we will be covering PR tips for authors! Now before we dive in, I want to share that these tips will be specifically for non-fiction authors. Authors who write business books, self help, professional development genre. The fiction book industry is not one I am as familiar with so I don't feel as comfortable sharing strategies for those individuals.   In today's episode, you'll find out: The importance of a PR strategy for authors When to implement a PR strategy as an author of an upcoming book The PR strategy I recommend authors implement for their books 4 mistakes I see authors make when they start implementing a PR strategy   Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Download my free pitch templates  Check out our done for you services

    060: Michelle Knight on how to get better at storytelling and why storytelling is important to creating a human connection

    Play Episode Listen Later Feb 16, 2021 42:16


    Welcome back to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with one of our clients, personal brand coach and marketing strategist Michelle Knight of Brand Merry! Michelle works with female entrepreneurs to create an authentic, captivating and money-making brand through the power of story. Michelle supports women at various stages of their business who share one common goal - creating an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work. In just 9 months, Michelle launched her freedom-based business and left her 9 to 5, while raising a new baby. Just one year into her coaching business, Michelle created a 6-figure business and thriving community of women ready to share their story.   In today's episode, you'll find out:   Why storytelling is important and how it creates that human connection we all crave Where to start when you're just getting started with storytelling and how to get better at it What 2020 taught us about transparency as business owners How she figures out what kind of content to create for her audience (and then how she repurposes 1 video into 21 pieces of content!) How to separate your emotions from business decisions Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: Sign up for Michelle's workshop on storytelling happening on March 3rd Learn more about our monthly subscription, Curated Connections Check out Michelle's personal website Check out the Brand Merry website Follow Michelle on Instagram Follow Michelle on Facebook Answer the Public Keywords Everywhere   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here  

    059: PR tips for course & membership creators

    Play Episode Listen Later Feb 9, 2021 24:21


    This episode is a continuation of my mini series here on the podcast where I'm going to be sharing PR and media pitching tips for all kinds of entrepreneurs and small business owners. The first episode in the series was covering PR tips for service providers -- you can access that by clicking here. But today's episode we will be covering PR tips for online course and/or membership creators! Let's dive in, shall we!?   In today's episode, you'll find out: 3 reasons why course creators and membership creators should incorporate a PR strategy into their overall marketing strategy What I recommend course and membership creators do to create their own unique PR strategy The importance of having an amazing, high converting lead magnet and tips on creating one The best media platform for service providers to focus on pitching to get the best ROI 4 common mistakes I see service providers make when they start implementing a PR strategy Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Download my free pitch templates  PR tips for service providers (solo podcast episode) Mariah Magazine on simple SEO strategies and creating a human connection with your words (podcast interview) Check out my online course, Impact + Influence Learn more about our PR Intensive Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    058: Krista Miller on how virtual summits can increase your brand awareness and leads in 2021

    Play Episode Listen Later Feb 2, 2021 41:04


    Hello hello welcome back to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with my good friend and virtual summit expert Krista Miller of Summit in a Box! Krista helps entrepreneurs 3x their monthly revenue through virtual summits without wondering where to start or what to do next. Her method is focused on strong connections, collaboration, and making a difference in the lives of everyone involved. Krista is in my Amplified Expert Academy program and has been a long time online business owner. Before we dive into the episode, I wanted to share a bit more about our monthly subscription Curated Connections! Are you wanting to start being mentioned by top relevant media publications such as Business Insider, Forbes, Entrepreneur and more? Our Curated Connections subscription does exactly that! Our team will monitor HARO (Help a Reporter Out) and other media query sources on your behalf and will send relevant journalist queries directly into your inbox.  Our Curated Connection subscribers have been featured in places such as Thrive Global, Authority Magazine, Medium, and more. Curated Connections subscribers average receiving 15-20 journalist queries per month to pitch yourself to. You can learn more about this subscription by going to brittneyllynn.com/curatedconnections -- you can also cancel at any time! Alright, now let's get into this week's episode! In today's episode, you'll find out: How Krista got into creating an entirely separate business on virtual summits (she was previously a WordPress developer) How business owners like you use virtual summits to increase their brand awareness and leads in 2021 What to do if you have a small email list but you want to host a virtual summit Why virtual summits get a bad rep and how yours can be different What people get wrong about virtual summits The importance of diversity and inclusion in virtual summits, Her #1 cold pitching tip How much to pay affiliates who promote your virtual summit Links mentioned: Check out Krista's website Follow Krista on Instagram Download Krista's free virtual summit funnel roadmap Check out our monthly subscription, Curated Connections Check out my program, Amplified Expert Academy Full show notes at: http://brittneyllynn.com/humanconnection    Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    057: PR for service providers

    Play Episode Listen Later Jan 26, 2021 24:32


    Hello hello welcome back to the Human Connection podcast, I'm your host Brittney Lynn and I'm so excited you are here listening! Today starts a series of podcast episodes where I'm going to share PR and media pitching tips for all kinds of entrepreneurs and small business owners. Today's episode is our first in the series and it is covering PR tips specifically for service providers. Let's dive in, shall we!? In today's episode, you'll find out: 3 reasons why service providers should incorporate a PR strategy into their overall marketing strategy What I recommend service providers do to create their own unique PR strategy The best media platform for service providers to focus on pitching to get the best ROI 3 common mistakes I see service providers make when they start implementing a PR strategy Examples of our clients who are service providers and the PR success we've seen from them   Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  The Podcast Host podcast industry statistics Download my free pitch templates  Apply for my program before Feb 1, The Amplified Expert Academy Mariah Magazine on simple SEO strategies and creating a human connection with your words (podcast interview) How to observe the media and come up with pitch topics (solo podcast episode) How we brainstorm topics to pitch our clients on (solo podcast episode) Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    056: Monica Louie on creating Facebook ads that work and how to 10x your results

    Play Episode Listen Later Jan 19, 2021 41:55


    Hello hello welcome back to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with my good friend and Facebook ads expert Monica Louie! Monica and her agency manages ads for 6- and 7-figure online business owners, has managed more than $2 million in ad spend, and has taught hundreds to successfully run their own ads through her online training program, Flourish with Facebook Ads. She is THE go-to expert when it comes to Facebook ads and I'm so excited to bring her on to share her expertise. Before we dive in I wanted to share a bit more about our monthly subscription Curated Connections! Are you wanting to start being mentioned by top relevant media publications such as Business Insider, Forbes, Entrepreneur and more? Our Curated Connections subscription does exactly that! Our team will monitor HARO (Help a Reporter Out) and other media query sources on your behalf and will send relevant journalist queries directly into your inbox.  Our Curated Connection subscribers have been featured in places such as Thrive Global, Authority Magazine, Medium, and more. Curated Connections subscribers average receiving 15-20 journalist queries per month to pitch yourself to. You can learn more about this subscription by going to my website -- you can also cancel at any time! Alright, now let's get into this week's episode! In today's episode, you'll find out: How to 10x your return on investment in paid social advertising How PR adds credibility to your paid ads How to drive additional traffic to your press mentions, blog posts, podcast episodes, and more thru advertising What a good cost per lead is in the B2B space What metrics to look at and know if your paid ads are working Tips on installing the Facebook ad pixel The one thing that businesses that are successful with Facebook ads do How to create a Facebook ad that connects to an audience on a human level  Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Sign up for our monthly subscription, Curated Connections Tune into my interview on Monica's podcast, Flourish to 7 Figures Tune into my interview on the Smart Passive Income podcast PixelMe Download Monica's free Facebook ads starter kit Check out Monica's website Check out Monica's online course - get $50 off with code BRITTNEY Follow Monica on Facebook Follow Monica on Instagram Follow Monica on Twitter Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    055: How to observe the media and come up with pitch topics

    Play Episode Listen Later Jan 12, 2021 15:46


    Hello hello welcome back to the first podcast episode of 2021 of the Human Connection podcast, I'm your host Brittney Lynn and I'm so excited you are here listening! In case you are new around these parts, welcome! I'm a female entrepreneur who runs a PR agency that serves purpose-driven online entrepreneurs. Our team represents clients across a variety of industries landing them podcast interviews, publication interviews, and tv interviews.  Many people want to work with us because we do the heavy lifting of PR -- we come up with pitch ideas, do the research on the best outlets to reach out to, connect with the journalists/podcast hosts/producers, and land our clients the interview. But...not everyone is at a place where it makes sense to completely outsource this work. Maybe you aren't ready to pay an ongoing retainer fee to an agency like ours to do everything for you. But you are ready to start getting mentioned by the media. To see your name in prominent publications, to become that go-to expert in your industry. So, this solo episode is going to share how you can observe what the media is reporting on and how you can come up with those pitch topics for yourself! Let's get into it.   In today's episode, you'll find out: The importance of consuming the media outlets you want to pitch How to pay attention to media headlines and a break down of 4 headline examples and why they work What is a “hook” and the 3 components of an effective hook How the media works in regards to first time pitchers Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Download my 5 free pitch templates (with examples of pitches that got a yes!) Apply for the Amplified Expert Academy Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    054: Embodying you in 2021

    Play Episode Listen Later Dec 8, 2020 9:57


    Hello hello welcome back to another podcast episode of the Human Connection podcast, I'm your host Brittney Lynn and THIS is the last episode of 2020. Can you believe it? We made it to December of 2020. Who else has really no recollection of January & February of this year?  Many of us have transformed during this year, I know I have. 2020 has been a year of self reflection: am I doing what I truly love doing? Am I living where I want to live? Am I working with the clients I want to? What do I want my life to look like? Tune into this episode to get inspired on how you can embody the true YOU in 2021. Full show notes at: http://brittneyllynn.com/humanconnection    Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    053: Matt Barnett on using personalized videos to engage with new leads and why trustworthiness matters for marketers and brands

    Play Episode Listen Later Dec 1, 2020 29:37


    Welcome back to another episode of the Human Connection podcast and today's interview is with Matt Barnett of Bonjoro! If you aren't familiar, Bonjoro is a program that allows you to use personalized videos within emails to create a direct, human connection with your people (y'all know I'm all about that human connection!).  Before we dive into the interview, I have one quick request! I don't do this often but I would love it if you have been a listener for a while to leave a rating and review of the podcast on the Apple Podcasts app. Fellow podcasters know how great it is to receive feedback about their podcasts and your reviews can help me make the show even better!  Final note before we dive in: Next week's solo episode will be the LAST of 2020! We are taking a holiday break Dec 15-Jan 11 for some R&R. Our first 2021 episode will go live on January 12. Alright, let's get into today's interview with Matt!   In today's episode, you'll find out: How the idea of Bonjoro began Why videos work in terms of engaging with new leads and customers Why trustworthiness matters in today's society as marketers and brands The importance of personalization in cold outreach How businesses in ecommerce and even fundraising can use an app like Bonjoro to connect more personally with their audience The common mistakes people make when using personalized video as outreach efforts    Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Check out Bonjoro Add Matt on LinkedIn Follow Bonjoro on Instagram  Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    052: Your 2021 visibility plan

    Play Episode Listen Later Nov 24, 2020 15:10


    Welcome back to another episode of the Human Connection podcast! Today is a solo episode from me and we are talking about creating a 2021 visibility plan that works for you and your goals.  Lots of people have their eyes on 2021. It's hard not to, right? I think we can collectively agree that 2020 ended up being a year none of us expected. What you had set out to do at the beginning of the year maybe didn't come to fruition. Plans changed. Maybe drastically, maybe only slightly. 2020 has also been a year of reflection for many of us. It's caused us to pause, reflect, take note of what's working, what's not, who we want to follow and support, and who we don't, how we want to spend our time and how we don't want to spend our time. Tune into this episode to learn how to reflect on 2020, what questions to ask yourself for 2021, and so much more so you can create a visibility plan that feels good for you.   In today's episode, you'll find out: How to reflect on 2020 as a business owner and the questions to ask yourself as you think back about the last 12 months When it doesn't make sense to pitch yourself to podcasts (and other types of media) How to craft a visibility plan that supports you and your business   Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Download your free 2021 visibility plan prompts Apply for the Amplified Expert Academy - enrolling now for December start dates!   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    051: Tasha Booth on the mindset shifts you need to make to move from the growth to scale phase of business

    Play Episode Listen Later Nov 17, 2020 39:59


    Today's interview is with my friend Tasha Booth from The Launch Guild! The Launch Guild is a Course Launch Support & Digital Marketing Implementation Agency supporting established coaches and course creators with course & podcast launches. She mentors virtual support pros (VAs & OBMs) who are passionate and ready to grow their businesses while living life on their own term and is the host of the How She Did That Podcast -- a podcast for Virtual Assistants, Online Business Managers, and Project Managers to learn business and tech tips. Let's get into today's interview!   In today's episode, you'll find out: What it's like to reach the 7-figure mark during the year of the pandemic The differences between the growth and scale phases of business What mindset shifts she had to make to move from the growth to scale phase of business Why she hates the phrase “charge what your worth” and the damage it can do to women How to handle moments when your team has made a mistake and how to overcome those challenges when you're running a large team that serves clients.  Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Apply for the Amplified Expert Academy - enrolling now for December start dates! Check out Tasha's personal website Follow Tasha on Facebook  Follow Tasha on Instagram Check out The Launch Guild website Follow The Launch Guild on Facebook Follow The Launch Guild on Instagram Listen to Brit Kolo's episode on the Human Connection podcast Marketing Personalities   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    050: Mistakes people make when doing outreach

    Play Episode Listen Later Nov 10, 2020 20:29


    Today's solo episode covers all of the mistakes people make when they are pitching themselves. Most people don't like making mistakes and I'm assuming you're the same. Nobody likes making mistakes. And when it comes to pitching yourself and putting yourself out there, it can be intimidating to do! So tune into this episode to learn the top 5 mistakes people make when they pitch themselves. You'll automatically stand out from so many other people who are pitching themselves if you follow my tips.    In today's episode, you'll find out: The 5 mistakes people making when they start pitching themselves Why it's important to figure out your messaging before you start pitching How to maximize your PR efforts and get the most ROI on your outreach The 1 thing people don't realize about PR and what holds most people back from having a strategic plan that works Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Apply for our PR Intensive Listen to episode 033 on the Human Connection podcast all about the 5 P's of pitching   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    049: Brittany Berger on why working less is best and our society's obsession with being "useful"

    Play Episode Listen Later Nov 3, 2020 51:51


    Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with my friend Brittany Berger from Work Brighter! Brittany Berger is the founder of WorkBrighter.co, which is a digital media company that helps productive unicorns go beyond working smarter to a version of productivity that makes room for “unproductive” things like rest, self-care, and fun. Before we hop into today's episode I wanted to let you know that our agency is already booking into 2021! While our monthly retainer services are booked through December 2020 we do still have a few December spots open for our PR Intensive.  This service is perfect for those entrepreneurs who are ready to begin implementing PR in their business, but are unsure of how to start. Our team will conduct extensive research to craft a personalized strategic PR plan for your business. This will be followed up with a 90-minute call where we'll review the plan, answer questions and give you actionable next steps to get started. With this service our team will provide the following: Custom PR plan for your business 3 ‘hit send in seconds' pitches: (can be tv, podcast, and/or publication pitches) 25-35 key media targets with contact information Custom pitch templates 7 day “ask us anything” access to our team via email and/or Voxer Head to brittneyllynn.com/services to learn more about this service and apply! Alright let's get into today's interview!   In today's episode, you'll find out: Our society's obsession with being useful and how dangerous that can be The dangers of batching tasks When it's great to multi-task Why working less is actually the best thing you can usually do for your business How to incorporating pop culture and things you love into your marketing The difference between working brighter instead of working smarter What it means to take care of yourself when no one's watching  Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Apply for our PR Intensive Brittany Berger's website Work Brighter Follow Brittany on Twitter Follow Brittany on Instagram Follow Work Brighter on Instagram LIsten to Brit Kolo's episode on the Human Connection podcast Marketing Personalities Work Brighter newsletter sign up   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    048: Visibility isn't your problem

    Play Episode Listen Later Oct 27, 2020 17:12


    Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's episode is a solo one and I'm sharing that what you think is your problem actually isn't your problem. Visibility is a popular “word of the year” for a lot of entrepreneurs (heck, it was mine back in 2018!) and many entrepreneurs think that they have a visibility problem. “I'm not posting on social enough.” “I'm blogging enough.” “I need to be on more podcasts.” “I need to speak at more online summits.” ….and on and on and on. But I'd like to challenge you on this because visibility isn't your problem. Let's get into it!   In today's episode, you'll find out: Why visibility isn't actually your problem The two things that hold people back from being visible The 5 core fears people have and how it affects your visibility plans An exercise you can do to help you break through any core fears you have around being visible Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Brene Brown Apply for my done with you program, The Amplified Expert Academy Follow me on Instagram   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    047: Dia Darling on ditching thoughts and people that no longer serve you

    Play Episode Listen Later Oct 20, 2020 40:04


    Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with my dear friend Dia Darling from DiaDarling.com and the Creatives Crushing Anxiety podcast.  Dia is a project manager and mindset and CEO coach who helps entrepreneurs follow their passions online while keeping their lives balanced. She believes you can have a successful online business while still enjoying your life. Dia is a light in this world and I'm so thankful to call her a friend. Our conversation was SO good. Before we dive into the interview I wanted to share with you about two FREE webinars I am hosting this week. There is one tonight, October 20 at 7pm CT / 8pm ET called the Top 5 Mistakes People Make When They Pitch Themselves.    We will cover: 5 common mistakes people make when they start pitching themselves for media and visibility opportunities How to STAND OUT from your competitors and become the go-to person in your industry Where to start when you're just getting started with pitching yourself How to know which places to pitch yourself for the biggest ROI Head to brittneyllynn.com/mistakes to sign up for that webinar. And then another one this Thursday, October 22 at 12pm CT / 1 pm ET, called Leaving a Legacy - How to Prepare for 2021 Being Your Most Visible Year Yet.   We will cover:  Why you need a visibility plan for 2021 (and why you need to start working on it NOW) 3 myths that may be holding you back from being visible (and how to combat them) The best way to leave your mark on the world Two tricks to help you get more comfortable with pitching yourself   Head to brittneyllynn.com/legacy to sign up for this one!  Alright, now let's get into the episode!   In today's episode, you'll find out: Dia's journey through self-discovery and finding her way as an online entrepreneur Tips on ditching things, and people, that no longer serve you (particularly during this year of stress and turmoil of social justice and human rights issues) What visibility means to her and how what she thought this year would look like Her insights on manifestation, energy transfers and showing up as you are in the world Her experience reaching out to people who felt “out of reach” in the online entrepreneur space and the amazing conversations she's been able to have.   Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Dia's website Follow Dia on Instagram Sign up for a Magic Session with Dia Melyssa Griffin Apply for my new program, The Amplified Expert Academy   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here  

    046: Get comfortable with being uncomfortable

    Play Episode Listen Later Oct 13, 2020 14:30


    Welcome to another episode of the Human Connection podcast, I'm your host Brittney Lynn and today's episode is another solo episode and we are….getting uncomfortable! Mmhmm.  Now before you turn off the episode, hear me out. I know most people don't prefer being uncomfortable. It's easier for us to stay comfortable and do what we've always done. But...if we want to make change in the world, we've gotta get uncomfortable. So buckle up friend and tune in! It won't be horrible, I promise :)  Quick reminder that there is still time to sign up for my free challenge, Pitchfest, where you'll learn how to send and land your first media pitch! You'll learn:  Day 1: Why PR is one of the best ways to increase your reach in 2020 and beyond and how to narrow in on your pitching purpose so you can be confident that media outreach will yield positive business results Day 2: How to identify the topics you can pitch so that you are positioning yourself as a leading expert in your industry Day 3: How to figure out the best places to pitch yourself so that you can get in front of the right audience who are actually interested in what it is that you sell Day 4: The tools you need in place to pitch yourself (all free!) so you can easily incorporate media pitching into your weekly routine without spending hours wasting time Day 5: How to craft your first pitch and SEND IT (happy dance included!) Head to brittneyllynn.com/pitchfest to grab your spot!   In today's episode, you'll find out: Why we need to get uncomfortable if we want to make lasting change in the world My own struggles and insecurities with getting uncomfortable and being visible Why you need to embody your message before it can become a movement   Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Sign up for my free 5 day challenge Pitchfest Apply for my new program, The Amplified Expert Academy Listen to my interview with Erin Lindstrom on how to lean into your intuitiveness and zone into your genius   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    045: How to pitch a publication

    Play Episode Listen Later Oct 6, 2020 23:13


    Welcome to another episode of the Human Connection podcast, I'm your host Brittney Lynn and today's episode is our last episode in our “how to” series and we are covering how to pitch yourself to a publication! Before we dive into the episode, I want to share with you I am running my free 5 day challenge Pitchfest again next week, starting October 12! This free challenge helps you land your first podcast interview, publication quote, or local tv interview!   You'll learn:  Day 1: Why PR is one of the best ways to increase your reach in 2020 and how to narrow in on your pitching purpose so you can be confident that media outreach will yield positive business results Day 2: How to identify the topics you can pitch so that you are positioning yourself as a leading expert in your industry Day 3: How to figure out the best places to pitch yourself so that you can get in front of the right audience who are actually interested in what it is that you sell Day 4: The tools you need in place to pitch yourself (all free!) so you can easily incorporate media pitching into your weekly routine without spending hours wasting time Day 5: How to craft your first pitch and SEND IT (happy dance included!)   Also there is a pop up Facebook group where I'll go live each day answering your pitching questions and helping you nail down your message.  PLUS this time there will be some sweet bonuses for those who participate and get that pitch sent. It may or may not include Amazon gift cards and a chance to win a free spot in my course, Impact + Influence. Maybe.  Head to brittneyllynn.com/pitchfest to grab your spot! Alright now let's get started with today's episode, pitching to publications.   In today's episode, you'll find out: Why you should consider pitching yourself for a publication feature Common misconceptions on pitching yourself to publications What journalists want to see in a pitch How to come up with relevant, timely topics to pitch yourself on Where to pitch yourself  Where to start when you're first starting to pitch publications How to craft your publication pitch   Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Learn more about my signature course, Impact + Influence Download my free pitch templates (including a publication pitch template!) Read my blog post on how to use Help a Reporter Out (HARO) Follow me on Instagram Sign up for my free 5 day challenge Pitchfest, which starts October 12! Listen to episode 29 to learn how we brainstorm topics to pitch clients on Listen to episode 32 with Mariah Magazine to learn more about how to incorporate an SEO strategy with your PR pitching   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    044: Allie Morris Nute on the messiness of the creative process and getting out of a creative rut

    Play Episode Listen Later Sep 29, 2020 47:36


    Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with Allie Morris Nute of Verb House Creative and founder of Bespoke Content Club,  the only marketing + content creation membership for product based entrepreneurs. Allie provides content creation, copywriting, & digital marketing strategy services to incredible ladies she calls her clientfriends. Allie and I actually have shared many of the same clients which is why we get along so well. She is so good at helping people get to their heart of why they're doing their business. A super insightful interview that I think you'll enjoy! Also, at the top of the episode I share all about my program, The Amplified Expert Academy. If you're ready to be seen as a known, go-to expert in your industry but don't know how to position yourself to relevant media outlets and are looking for a done-WITH-you offering, this is one you won't want to miss. Tune in to hear more about it and click the link below to learn more and submit your application. We start NEXT WEEK! Let's get to the episode details!   In today's episode, you'll find out: Allie's thoughts on the messiness of the creative process and how it manages you (not you managing it) Tips for getting out of a creative rut Combating imposter syndrome How both product and service based business owners can utilize their email lists and nurture their subscribers (and turn them into buyers) Her controversial thoughts on online courses Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Apply for my new program, The Amplified Expert Academy Verb House Creative Bespoke Content Club Follow Allie on Instagram   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    043: How to pitch TV

    Play Episode Listen Later Sep 22, 2020 22:42


    Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's episode is all about how to pitch for TV segments! TV is at an interesting place in time where most interviews are being done remotely -- which means you can pitch to a ton of different markets (locations) across the U.S. instead of having to physically be in studio for the interview. Doing tv interviews not only increases your credibility as an expert in your industry but it can also help you pitch to national tv as well as help build your speaking career and so much more.  During this solo episode you'll learn everything you need to know about how to for a local tv segment. At the top of the episode, I share more about my new program, The Amplified Expert Academy, that begins October 5th. Don't delay on submitting your application! So let's get started!   In today's episode, you'll find out: Why you should consider pitching yourself for a tv segment Common misconceptions on pitching yourself to tv What producers want to see in a pitch How to come up with relevant, timely topics to pitch yourself on Where to pitch yourself (and WHO to pitch) How to craft your TV pitch Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Apply for my new program, The Amplified Expert Academy Learn more about my signature course, Impact + Influence Download my free pitch templates (including a tv pitch template!) Follow me on Instagram   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    042: Azul Terronez on how to write a book and untrain your editor brain

    Play Episode Listen Later Sep 15, 2020 44:13


    Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with book whisperer Azul Terronez of Authors Who Lead. Azul helps leaders write and publish books that people love so they can create their brand, grow their audience, and increase their influence. Azul's TEDx talk “What Makes a Good Teacher Great” has been viewed over 1.6 million times. Azul's clients have included Wall Street Bestseller, Pat Flynn from the Smart Passive Income Podcast, Jadah Sellner co-founder Simple Green Smoothies and Dana Malstaff the founder of Boss-mom. Guys...I never thought I would ever entertain writing a book (I actually share a story about this at the top of the episode and a conversation I had with Azul when we first met) but….there might be something there. Who knows! Maybe your girl will become an author one day. Also, at the top of the episode I share all about my new program that's opening up, The Amplified Expert Academy. If you're ready to be seen as a known, go-to expert in your industry but don't know how to position yourself to relevant media outlets and are looking for a done-WITH-you offering, this is one you won't want to miss. Tune in to hear more about it and click the link below to learn more and submit your application. Let's get to the episode details!   In today's episode, you'll find out: The most common fears people have with writing a book and what holds most people back from ever putting pen to paper Advice for anyone who has a dream of writing a book but doesn't feel “ready”  What to do when you have too many ideas How to get out of your own head and get clarity on why you're writing your book What to do when you feel like you have writer's block How to untrain your editor brain    Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Apply for my new program, The Amplified Expert Academy Smart Passive Income  Start With Why by Simon Sinek I Know Why The Caged Bird Sings by Maya Angelou  The Old Man and the Sea by Ernest Hemingway Follow Azul on Instagram Authors Who Lead website Sign up for their free virtual summit  Follow me on Instagram   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    041: How to pitch a podcast

    Play Episode Listen Later Sep 8, 2020 25:03


    Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's episode is all about how to pitch podcasts! I love podcasts. Podcasts are truly the reason why you're here today. If I hadn't found podcasts, I would have never started a business.  During this solo episode you'll learn everything you need to know about how to pitch a podcast. At the top of the episode, I share more about my new program, The Amplified Expert Academy, that begins October 5th.  So let's get started!   In today's episode, you'll find out: Why I love podcast pitching as a place to start when you're pitching the media What podcasts hosts look for when they are searching for guests to feature How to come up with topics to pitch yourself on How to find the right podcasts to pitch yourself to How to craft your podcast pitch The importance of follow up   Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned: Apply for my new program, The Amplified Expert Academy Learn more about my signature course, Impact + Influence Download my free pitch templates (including a podcast pitch template!) Follow me on Instagram   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    040: Michelle Sanchez on how to stand out from your competitors & why consistency is an important habit

    Play Episode Listen Later Sep 1, 2020 28:22


    Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with branding strategist Michelle Sanchez! Michelle and I met through our mastermind, the CEO Roundtable, and I love her approach to brand strategy and storytelling. To her, branding isn't just about colors and logos...it goes SO much deeper than that.  We talk about a variety of topics listed below and I can't wait for you to tune in! Also, at the top of the episode I share all about my new program that's opening up, The Amplified Expert Academy. If you're ready to be seen as a known, go-to expert in your industry but don't know how to position yourself to relevant media outlets and are looking for a done-WITH-you offering, this is one you won't want to miss. Tune in to hear more about it and click the link below to learn more and submit your application.   In today's episode, you'll find out: What “branding” really is and how it helps you connect on a deep, intimate level with your ideal audience How to stand out from your competitors in a crowded industry How to realign your business with your brand values during hard times What value led actions are and why it's important as a business owner to always be leading from your values The importance of consistency to become a trusted expert in your industry Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  My values page Follow Michelle on Instagram Michelle's personal website Michelle's agency website, Baremade Studio Apply for my new program opening in October, The Amplified Expert Academy   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here  

    039: How to pitch in 2020

    Play Episode Listen Later Aug 25, 2020 18:29


    Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's episode is all about how to pitch in 2020. Yes, this year has been one unexpected situation after another and pitching the media, whether it's podcasts, publications, or tv, has been affected as well. So I've decided to do a how-to series here on the podcast for the next few solo episodes.  This episode will cover general, overarching pitching tips -- no matter if you're pitching a podcast, a publication, a tv segment, an influencer to work with…etc. Then I will have separate episodes that will cover: how to pitch a podcast, how to pitch a publication, and how to pitch tv. Stay tuned for those over the next few weeks! So let's get started! In today's episode, you'll find out: What a “pitch” is and how to send them How to determine your goals for pitching yourself The questions to answer when figuring out your messaging and where to pitch yourself to for best exposure How to craft a pitch and the importance of your email subject line The one thing you need to do to increase your chances of getting a YES for a pitch you send Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Download my free pitch templates Apply for my new program opening in October   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    038: Ginny Krauss on how to discover your greatness

    Play Episode Listen Later Aug 18, 2020 47:34


    Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with greatness coach Ginny Krauss! Ginny and I have become fast friends over the last few months because we had about a million mutual friends in common and we finally came to terms with the fact that we should be besties! You know those people that come into your life and you're immediately like, yep this gal is going to get me and we're going to get real deep real fast? Ginny is that person for me. Before we dive into the episode, I want to share with you a new offering I am opening up. I've been dreaming up what's next for my business and I've been really trying to find a solution for entrepreneurs who are not quite ready to invest in our monthly done for you retainer but really want access to me / my team to help them develop an ongoing PR strategy that routinely sends them new business leads each and every month as well as grow as a known authority in their industry. I've come up with a 6-month program that consists of a combination of personalized support and group coaching that will help you reach the masses across a variety of media platforms and spread your message far and wide...leading more people into your program, membership, or service. This program is for online entrepreneurs who are at least 2 years into running a business, have a proven done for you service, online program/course, or membership and are ready to take on new clients and customers (this is not for my physical product based peeps).  We are starting in October and we are now accepting applications at brittneyllynn.com/apply If this describes you I'd love for you to check it out and apply if it's a fit for your needs.  Alright, let's dive in! In today's episode, you'll find out: What does stepping into your greatness mean and how to discover your greatness Pivoting in business when there is fear and the reinventing yourself process What it's like to sell a business (yes, she has had multiple businesses before the one she is running now!) The importance of journaling (and yes...she's challenged me to start journaling) The most common fears that every entrepreneur has and how to overcome them Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Access Ginny's free The Brave Method framework Ginny's website Follow Ginny on Instagram Tune into Ginny's podcast Brave New You Apply for my new group program opening in October Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    037: When to DIY Your PR

    Play Episode Listen Later Jul 21, 2020 11:59


    Hi everyone, welcome back to another episode of the Human Connection podcast I'm your host Brittney Lynn and today is a solo episode covering when to DIY your PR. Now before we dive into the topic, I want to share that I'm offering special, limited time bonuses if you enroll in my online course, Impact + Influence, now, July 21st-July 23rd at midnight CT. Bonus #1: On-Demand Workshop: How to Pitch Contributor Articles for Business Insider, Fast Company, and Inc: This on-demand workshop goes into detail on how to pitch contributor articles to 3 prominent media sites. I+I teaches you how to pitch to be quoted in articles and editorial pieces but we don't go in depth with pitching contributor articles where you need to use a slightly different strategy. ($129 value) Bonus #2: Loaded Pitch Library: 25 Examples of Real Pitches That Were Featured by the Media: This bonus shows you real life examples of pitches we have used to pitch our clients and that ended up getting a YES and were featured on the media. This is a mix of podcast pitches, editorial, HARO submissions, contributor articles, tv pitches and more. ($99 value) Bonus #3: How to 3x Your Monthly Income by Offering PR Services: This training is for any Virtual Assistants or aspiring publicists who want to start offering PR as a service but don't know how to get started. I+I teaches you the foundations of PR and how to pitch but this bonus training will teach you the business side of offering PR and serving your clients well. ($149 value) Also...the price of my course is going UP to $897 after Thursday so if you've been eyeing the course for a while NOW is the time to enroll! Alright, let's get into today's episode...when to DIY your PR! In today's episode, you'll find out: 4 reasons why you should DIY your own PR instead of hiring a publicist Why you can have success DIYing your own PR When to invest in someone pitching on your behalf and when to DIY Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Sign up for my course, Impact + Influence (limited time bonuses now through July 23!)   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    036: Kim Stewart on offering PR services as a VA and the hardest part about getting started (and how to overcome it)

    Play Episode Listen Later Jul 14, 2020 41:15


    Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with Kim Stewart of Kim Stewart Marketing!   Kim is a student in both my Impact + Influence course as well as my membership Max Media Magnets. She joined because she wanted to start offering PR as a service for her current clients but had no idea where to start.    In today's episode, you'll find out:   One thing she wishes she could have told herself when she was first starting to pitch for clients The biggest lessons she's learned over the past 6 months of pitching her clients for media opportunities. The hardest part about getting started with media pitching. What she loves about PR and what made her sign up for my signature course, Impact + Influence. What advice she would give to people who want to start offering PR as a service.   And so much more! My conversation with Kim is great for those of you out there who    1) have never pitched yourself before and are nervous getting started like Kim was or  2) if you are interested to learn in how YOU can start offering PR as a service to your clients.   Finally, before we dive into the episode, my free challenge Pitchfest is happening THIS WEEK and there's still time to sign up! You are only one day behind and we can get you all caught up.   If you want to learn how to land your first media mention I highly recommend signing up. Head to brittneyllynn.com/pitchfest to enroll now.    Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:    Sign up for my free LIVE 5 day challenge Pitchfest started July 13 (still time to sign up!) How to Get Started with HARO Kim Stewart's website Follow Kim on Instagram   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here  

    035: How Virtual Assistants can add PR as a service (and make more money)

    Play Episode Listen Later Jul 7, 2020 12:49


    Welcome back to another episode of the Human Connection podcast I'm your host Brittney Lynn and today is a solo episode specific for any Virtual Assistants or any budding junior publicists on how they can add PR as a service.    Now before we dive into the topic, I want to remind you of my free LIVE pitching challenge Pitchfest is back and begins July 13, 2020.    This is an email-based challenge that also includes daily videos, live streams where you can ask me your specific pitching questions, as well as handy worksheets to help you get clarity on what your message is and how to pitch it to the media.   BY the end of the 5 day challenge, you will be sending off your first media pitch (or your next if you are already pitching the media!)   This could be sending a pitch to a journalist or editor, a podcast host, or even a local tv producer (don't worry, I help you figure out WHO you should pitch during the challenge!)   You can register at brittneyllynn.com/pitchfest and again, it's completely free!   In today's episode, you'll find out:   How I got started in the PR industry What to do when you're brand new to PR and you want to learn more about How to get started with offering PR services to your clients One of the best ways to grow your PR services organically   Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:    Sign up for my free LIVE 5 day challenge Pitchfest starting July 13 How to Get Started with HARO   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    034: Kelsey Kerslake on creating an aligned business and living your dream life

    Play Episode Listen Later Jun 30, 2020 45:34


    Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with Kelsey Kerslake of Pinegate Road!   Kelsey and I met by joining the same mastermind group and Pinegate Road is actually who designed my website (isn't it gorgeous!?)   Pinegate Road started as a branding and design agency but now also offers coaching services to other service providers who want to scale their businesses on their own terms.   Kelsey and I discuss how she started her business and how it's grown over the years and so much more. Excited for you to tune in.   In today's episode, you'll find out: How she went from $200 in her bank account to $16,000/month in 3 months What to do when you can't figure out what it is that you want in life How to stabilize your business The importance of SOPs  The question she asks herself when making big business investments How to scale to six-figure years while working 15 hours per week   Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Sign up for my free LIVE 5 day challenge Pitchfest starting July 13 Pinegate Road website Follow Kelsey on Instagram Listen to Nicole Jackson Miller's episode on the Human Connection podcast Voxer Loom   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    033: 5 P's of PR: How to set yourself up for media pitching success

    Play Episode Listen Later Jun 23, 2020 9:14


    Hi everyone, welcome back to another episode of the Human Connection podcast I'm your host Brittney Lynn and today is a solo episode all about the 5 P's of PR and how to set yourself up for media pitching success.    Now before we dive into the topic, I want to remind you of my free LIVE pitching challenge Pitchfest is back and begins July 13, 2020.    This is an email-based challenge that also includes daily videos, live streams where you can ask me your specific pitching questions, as well as handy worksheets to help you get clarity on what your message is and how to pitch it to the media.   By the end of the 5 day challenge, you will be sending off your first media pitch (or your next if you are already pitching the media!)   This could be sending a pitch to a journalist or editor, a podcast host, or even a local tv producer (don't worry, I help you figure out WHO you should pitch during the challenge!)   You can register at brittneyllynn.com/pitchfest and again, it's completely free!   Alright, let's get into the 5 P's!   In today's episode, you'll find out: The 5 P's of PR and why they're important to knowing and understanding before you start pitching yourself to the media as an expert The questions to answer when defining your mission and key messages The importance of knowing your ideal audience  Where to promote your landed media mentions   Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Sign up for my free LIVE 5 day challenge Pitchfest starting July 13 5 steps to writing the perfect pitch podcast episode Download my free pitch templates   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    032: Mariah Magazine on simple SEO strategies and creating a human connection with your words

    Play Episode Listen Later Jun 16, 2020 38:19


    Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with SEO expert Mariah Magazine!   I loved our conversation not only because Mariah and I have become good friends (and even accountability partners!) but because she simplifies SEO in a way that I understand and makes it easy to implement.   At the top of the episode I share about Pitchfest, my free 5 day live challenge that will help you land your first media mention. We start on June 15th and I'm excited to see you there!   In today's episode, you'll find out:   Simple SEO strategies you can implement easily to increase your rankings in search results 4 factors that make your site rank higher on Google How to create a human connection with your words and not sound like a robot The best thing Mariah has done for her business The top 3 tools business owners should use to improve their SEO rankings How PR & SEO work together What is EAT and why you should pay attention to it Questions to ask your past clients to get keyword ideas for your blog   Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:    Sign up for my free LIVE 5 day challenge Pitchfest starting June 15 Mariah's Google Analytics tutorial (free!) Google Search Console Moz Backlink Checker Mariah's Roadmap to SEO Mariah's blog post checklist Mariah's website strategy planning guide Mariah Magazine website Follow Mariah Magazine on Instagram Follow Mariah Magazine on YouTube Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    031: Inside a day in the life of a Publicist

    Play Episode Listen Later Jun 9, 2020 29:50


    Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's episode is a sneak peek behind the scenes into what a day in MY life is like.   Yes, I'm sharing with you everything, from the moment I wake up to the moment I stop my day and everything in between.    Tune in to the episode if you're nosy like me (lol!) and hear what a day in my life is like!   In today's episode, you'll find out:   My morning routine How I stay updated on what's happening in the media How I structure my days to be my most productive self How we keep the topics we're pitching on behalf of our clients organized What a day in the life is like for a boutique PR agency owner How we approach PR and media pitching for our clients My struggle with managing my emails   Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Sign up for my free LIVE 5 day challenge Pitchfest starting July 13 Voxer app   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    030: Meg Baker on what to do if your ideal customers aren't buying now

    Play Episode Listen Later May 26, 2020 37:27


    Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with hiring expert and business consultant Meg Baker of MegKCo! She helps visionary entrepreneurs streamline their business with the right team and perfect their processes.   Meg is a delight to speak with and I'm super excited for you to tune into this episode.   Before we dive into the interview, I wanted to remind you that the price of my Pitch Power Hours are increasing come June 1st!    You can grab a spot in June NOW for the discounted price of $197.   Here's what Mariah from Mariah Magazine shared about her Pitch Power Hour experience:   THIS POWER HOUR WAS SO WORTH IT. For real. Brittney went through the pitch I was sending, fixed it up, AND recorded her feedback and notes while she did it so I could understand the WHYS behind the changes (which I totally love). We also strategized WHO I should be targeting with this pitch...because audience matters. All in all, when I send this pitch out, I know, for a fact, it's going to be an EASY YES for people....and that's exactly what I wanted.   Alright, let's dive into the episode!   In today's episode, you'll find out: What it's like to work with your best friend and the importance of communication with you're hiring friends How she leverages her quick startedness to help her clients The biggest problem she sees visionaries have and how to overcome that problem What you can do now if they do find themselves with more time because of clients not buying right now How to have conscious conversations with your team members How she's used her Kolbe to create a business structure that she loves Why you need to hire that compliment your skills and not your clone   Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Sign up for a Pitch Power Hour Meg's website Follow Meg on Instagram Listen to Nicole Jackson Miller's Human Connection podcast episode  Pinegate Road Kolbe assessment   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

    029: How we brainstorm topics to pitch our clients on

    Play Episode Listen Later May 19, 2020 13:23


    Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's episode is sharing an inside look into how me and my team brainstorm topics to pitch our clients to the media as expert sources. SO...if you're new here, hi! I'm Brittney and I run a boutique PR agency outside of Dallas, Texas.  I have a small but mighty team and we work with a variety of clients across industries representing them as their publicist. What this means is we handle ALL of the media pitching and coordination. One of the biggest parts of our job is to come up with creative, unique story ideas and angles that we can pitch to the media in hopes for the media, whether it be a podcast, a publication, or a tv station, featuring our client as an expert for the story. But...how the heck do we come up with fresh new ideas every single week?! Well I'll walk you through exactly what we do in this episode. In today's episode, you'll find out: How we make sure we're pitching topics that are in line with our client's goals What we pay attention to in the mainstream media The questions we ask our clients to get pitching ideas from them How we determine if something is interesting enough to pitch  Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Sign up for a Pitch Power Hour Sign up for my free 5-day challenge, Pitchfest Learn how to start using HARO to reply to media queries Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

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