Beyond the Mood Board

After hitting record for over two years, I've decided to end this show. In this episode I'm joined live for a conversation on why I decided this, how I came to the decision, and what it's taught me about how others react when hearing about big life and business decisions. We talk about: How important it is to get quiet, Getting over the fear of losing connection when you're not pumping out content, The push and pull between relevancy and authenticity, Separating what you want from what you think you should want, and LIstening to — what Oprah calls — the whispers of the universe. Stay connected long after this show has ended by signing up to receive emails from me: www.patternofpurpose.com.

Business growth can, at times, feel like you're on a roller coaster — anticipating the unknown is scary and invigorating. Before you know it you've become addicted to the act of climbing and bottoming out — so addicted, in fact, that you feel you have to steer the cart at all times. Aside from not being a very effective way to run a business, this makes stepping away and trusting a team quite difficult. As my final interviewee, Karen Sergeant, helps us to understand how to prevent bottleneck behaviors and bridge the gap between good ideas and good execution. Working in the CIA, she cut her teeth in what she calls “the hardest parts of the world” and is using those skills to help small businesses. A pro at surfing ambiguity and uncertainty, Karen has great tips for delegation, creating systematic frameworks, and keeping business fun while also effective.  In this episode we talk about: Walking away from a dream job; The differences in operating as a freelancer and a business owner; What boring money is and why we overlook it; How you know if you need a COO, a project manager, or an integrator; Deciding what ideas to pursue; and The switch from time-based pricing to value-based pricing.

Earlecia Richelle never had a roadmap for her career. While fashion has always been her north star, it's been integrated in her work in unexpected ways, taking her across the globe as a stylist, mixologist, and national brand ambassador. On today's episode Earlecia shares what top brands are doing well that corporate and personal brands skip over—connecting your brand to your consumer's lifestyle, narrowing in, and creating an aspirational aesthetic. With a personality as bold as her wardrobe (you must follow her on IG), Earlecia shares: How she followed her internal spark even when there was no model for what her varied interests could lead to, Being unapologetic about pricing, Why luxury isn't as much about price as we think it is, and How you must experience life fully if you're going to inspire others through your work. Be sure to sign up to attend the final podcast recording. Bring your questions and experiences moving through transitions and turning points.

All business owners reach a point where they want to pursue opportunities outside of their current focus. Sometimes that’s writing a book. For others it’s sharing their personal story.  So what happens when that desire looks different from the outside than what you’re doing right now? How do you convey all sides of who you are and what you do when these parts aren’t necessarily tied to your marketing goals? My answer: personal branding.  In this episode I talk about,  The top reasons you might need a personal brand, Tackling the most common objections to personal branding, Taking a summer sabbatical, and A BIG announcement about the future of this show. Sign up for the final podcast recording.

Those numbers on your balance sheet - they have no meaning. We’ve been conditioned to believe that growing our revenue is the goal. But what today’s guest, Josh Greenbaum, wants you to think about is why you’re growing in the first place. Josh has been an Advisory CFO for over a decade and what he’ll willingly tell you is that his work isn’t always easy to grasp. Like many of us who use our training and experience in multi-dimensional roles, Josh has had to explain why his services are different from those you can get with a low monthly fee.  As we explore commoditization we talk about the human experience of what you sell. Once you can capture that in your messaging, it’s much easier to stand out. In this episode we also cover,  Why numbers alone have no meaning,  The reason “do what you love” messaging impacts what we charge, Getting addicted to the process of growing, and Why profit first isn’t always the goal. Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.

I recently took a trip to Palm Springs for a photoshoot. This photoshoot was the big one—the one that would take down all photoshoots. So you can imagine my confusion, angst, and sadness when the results didn’t come back as imagined.   This episode is all about what it looks like to be in the middle of change. While everyone loves to say that change is messy, we rarely accept it as such. The desire to push through it and have it figured out is real. But what would happen if we can roll through these disappointments and setbacks rather than labeling them as a waste of time, money, and energy?   That’s the question I’m considering as I take the mic solo and unscripted in the midst of a season of great expectations.

We cheer for our healthcare heros. But do we actually understand what they’re going through?   Today’s guest, Dr. Hisla Bates, does. An Ivy-league trained, board certified psychiatrist, who also happened to have a career as a fashion designer, Dr. Bates coaches women physicians who are experiencing burnout.   Even if you’re not a healthcare professional, you probably understand the toll it can take when you wear busyness as a badge of honor. Dr. Bates brings a firsthand account of the fast-paced lifestyle we’re convinced we need and why normalizing stress is dangerous.   In this episode we cover: Why female physicians are at the highest risk for burnout, The health scare Dr. Bates faced in her 30s and how that changed her life perspective, How to create conditions for creativity, Making the distinction between your personal interests and your professional calling, and Why “just one more thing” leads to burnout.   This episode is dedicated to those of us who think we can (and should) do it all—as parents, partners, managers, and visionaries.

If you’re in business you’re in sales. And every salesperson has to expect negotiation.    When you’re in charge of making decisions you also have the freedom to name your price, availability, and timeline. This is great because as you evolve you can shift your prices, start a waiting list, and let a prospect know when you’re not a good fit.    And still there will always be someone who wants it all and wants it THEIR WAY.   Knowing what you can promise -- good, fast, or cheap -- (hint: it’s never all three) will help you navigate these conversations and uphold the boundaries you need to deliver your highest level of service.   Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.

We all know that social media isn’t everything—it’s a snapshot. Swap that out for newsletters, podcasts, or however you stay connected. We see flashes of success and think, “They’re killing it.”   Some of us are saddled with home responsibilities we’ve never had before — kids being at home 24/7, dishes and cleaning, schooling during the day and working until midnight. Others have had tremendous space to create as the world loosened up on its hurried expectations. But we’ve all experienced envy.   Despite what you’ve heard, envy isn’t necessarily a bad thing. In this episode I’m sharing: Why we need to pay more attention to what we’re envious of, Important questions to ask yourself to assess whether envy is helpful or harmful, A surprising action I took when I was recently feeling jealous, and Keeping your sights on the life you want your business to afford you.

How do you decide which pieces of your story to share and where to share them? How do you know when you’re even ready to do so? Today’s guest, Shawnta Jackson, is a master at using storytelling to leave a lasting impression. No matter the arena, this successful leader, social entrepreneur, author, podcaster, and single mother commits to showing up as the highest expression of her authentic self. That kind of exposure isn’t easy; even a calculated risk comes with a high degree of anxiety. For Shawnta, however, the rewards of repeatedly stretching beyond her comfort zone - and modeling that lived experience for her audience - continues to inform her life choices. Shawnta and I discuss leveraging our overlapping personal and professional identities, when appropriate, in the stories we share and journaling as a creative tool for self-assessment. We also talk about sorting through the shame that often keeps us from crafting more compelling narratives. Please note: We discuss sensitive topics, including domestic abuse. Listen with caution and, if you need to step away, I’ll be back next week with a solo episode. In this episode, we cover: Navigating the in-between stages of life, where we no longer quite identify with the way we once did, but haven't fully stepped into our future identity, Journaling as a therapeutic activity and planning device, Taking action outside our comfort zones, Overcoming the shame associated with sharing difficult life experiences in the content we create, The evergreen wisdom of acclaimed mentors, and Deciding which of our personas show up where.   Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.

We all struggle writing about ourselves. It can feel self-important, pretentious, even put on.   Then there are the questions of how to blend what you did before with what you’re doing now and how to sound professional without sounding boring.    Yet bios are important. They capture attention. They build connection. And they help you become more visible.   In this episode I’m giving a rundown of what you need to know to update your bio, including: How your about page, LinkedIn profile, social media bio, and press bio differ; What you need to know about streamlining your professional narrative; and Where to find the best bio inspiration.   Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.

Oh, the allure of rags-to-riches transformations! We see this genre of messaging everywhere. Perhaps we’ve even surrendered our own histories to the template, running modest career moves and hard work through the wringer until we’ve disappeared from the subsequent tale. Ouch. I’m here to tell you that the point of your story isn’t just to shock someone. It’s to connect, and to humanize, and to build trust. You don’t have to contort your narrative into a wildly provocative origin story to improve credibility. Sure, rags-to-riches storytelling captivates; it’s glossy, and it’s ubiquitous. But to what end? In this solo episode, I debunk its seductive but ultimately unsustainable charms and offer ideas to help you craft more relatable messaging.  In this episode, I cover: The unsustainable allure of rags-to-riches narratives, Using “micro-moments” to connect with your audience, Disentangling your story from a belief that your life’s purpose must be linked to your work, Abandoning the need to prove your professional capabilities ad nauseam, and Questions to help you craft a more convincing and relatable brand story. Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.

That entrepreneurial origin story of yours could use a refresh. While there’s nothing inherently wrong with the standard lemonade stand tale, much like the MBA story, it’s merely acceptable rather than meaningful. Whether you call it your origin or founder’s story, the true soul that keeps your audience listening lies in the turning points. But how do you reintroduce yourself after relying on the standard opener for so long? Hint: Don’t start at the beginning. In this solo episode, I explore the questions that inform more relevant, relatable narratives, and share details on crafting origin stories that audiences can feel rather than hear.  In this episode, we cover: Why your narrative doesn’t have to start at the beginning,  Using turning points to provide an audience with access into your story, Examples drawn from fellow founders, Questions to aid you in crafting a more compelling why, and  How mistakes and everyday “messiness” leave an indelible mark on an audience. Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.

You’re ready to speak more but you aren't sure what to talk about. You aren't even convinced your story is compelling enough to share.  Today's guest, Alexia Vernon, would challenge you on that point. She believes that we are equipped with the tools we need to make an impact from the stage right now.  As a sought-after executive coach, trainer, keynote speaker, and author, Alexia’s ease in front of an audience came with patience and practice. We talk about what it looks like to integrate social justice into our businesses, how the Miss Junior America competition introduced Alexia to public speaking, and why thought leaders must be unapologetic truth-tellers. Throughout our conversation, Alexia illustrates adjustments we can make in our approach to public speaking and how to uncover what it is about our lived experience that resonates with audiences more than expertise ever could. In this episode, we cover: The defining experience that introduced Alexia to public speaking; The myth of "not being enough of an expert yet" and how that holds us back from pitching ourselves; Multiple strategies for aligning our public voice with our brand messaging; How negotiating and asking for more can help others to do the same; Tips for how much of your story you should share in your messaging; Why, as speaker, you need to have multiple stories in your back pocket; and The impact a cancer diagnosis has had on Alexia's business and life.   Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.

It takes more than raising your prices to attract premium-paying clientele. Your brand approach has to instill confidence that you can serve them in the way they need and expect.   This is where the small businesses and agencies of the world become differentiated.   In this episode I’m sharing 7 things that premium clientele are looking for and the 5 tactics we’ve been taught that are creating question marks in their minds. I share:   How to adjust your brand approach to instill confidence, Why you need to review in your customer experience right now, The mistake I made when trying to convey a customized approach,  How important social media is to clientele with cash on hand, and Whether top-paying clients want to be educated or not.   Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.

Scaling and growing aren’t the same thing. All businesses should experience healthy growth. Not every business is destined to scale.   The same goes for teaching. Not every business owner is a great instructor. Some of us thrive when solving problems in real time with others—let’s be honest: we’re the ones who step in when someone doesn’t get it quickly enough.   In this solo episode I explore an important question: Is it enough to want to make a really good living doing 1:1 work?   In this discussion I cover: How your work inherently changes when you scale your business, What I learned from a job that kept me in perpetual launch mode, Why it’s important to personally define your success metrics, and  The rarely discussed but very lucrative reason to provide top-level 1:1 services.   Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.

Early in our lives we learn to strive for good grades. We begin to understand the connection between being smart and succeeding. So it’s quite a jolt when we realize that in entrepreneurship simply being smart isn’t enough.   There will always be people who aren’t as smart as you who own a much more profitable business.   This episode focuses on the tools we need aside from book smarts to create long-term success. These are the tools we don’t even realize we’re developing until we look in the rearview mirror.   I talk about: How mothering through a pandemic has made me doubt myself in business, The reason Tom Brady’s rise to success is relevant to entrepreneurs, Why it’s essential to position yourself when you’re the best at what you do, and Sharing how your pandemic experience is relevant to your brand’s story.   Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.

“What should I post today?” is a good question but it’s the wrong question. It’s the question that makes marketing feel too self-serving and endlessly complicated. Today’s guest is client turned good friend, Allie Morris Nute of Verb House Creative. Listen as she talks about the role of empathy in marketing. The fire in her veins she speaks of is something we should all feel when we’re talking about our businesses. This conversation is one we’ve had many times on our own—why hustling your way through content development will never work and how it feels as a consumer to be shouted as rather than spoken to. In this episode we cover: Why Starbucks’ CMO deserves a raise, Getting support from someone does similar work to you, Whether or not solitude can make us more empathetic, Figuring out which pieces of our story are appropriate to share, and Whether you are or aren’t responsible for finding the answers for your clients. Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.

Words, just like fashion, can be trendy. Just audit five sites of the people you follow on Instagram. My guess is you’ll very quickly notice themes in the words they use to describe what they sell.   If you want to stand out—because everybody wants to stand out (I’m aware of the irony in using this trendy phrase)—you have to use language that captures that difference. General, lofty words and phrases won’t do the trick.   In this episode I’m covering: The seven most common offenders, Why these words have lost their meaning, and And how to choose words that better describe the value you offer.   Enjoy this episode? Do me a solid and take 60 seconds to submit a review of the show. It helps provide the social proof to attract inspiring guests and reach new audiences with the show.

When you’re in the midst of a professional shift it can feel impossible to make sense of your message, let alone consistently produce content to share with others. So how do you show up authentically and intentionally when your identity feels like a moving target?    Contrary to what you may have heard, you don’t have to share every piece of this transition. And what a relief that is.   In this milestone episode (1-0-0!) I’m talking about: The differences between you view your brand and how others perceive it, When you should make an announcement about changes and when that’s not necessary, 5 tips to help you move through this phase without ghosting your followers, and Getting past the resistance of putting yourself out there after pivoting your professional direction.   Visit Pattern of Purpose for show notes and to nominate someone you'd love to hear on this podcast.

After being stigmatized for decades, mental health is frequently the subject of national headlines. Unfortunately, while the conversation about support is gaining momentum, access to providers has not kept pace. The practice of modern day therapy is still viewed as a luxury commodity where many people, communities of color especially, are not adequately represented or served.   In the last episode of 2020—a year where mental wellness has been threatened for all—I am honored to be joined by Amenah Arman, a nontraditional therapist for biculturals and creatives based in Atlanta.    On this episode we talk about: Why it’s so important to feel understood by your therapist without having to educate them, Getting past the fear of being judged for your imperfections, The fine line between counseling and coaching, Resources to help you avoid burnout and move past stuckness, and How to find a therapist that works for you.   Visit Pattern of Purpose for links to show notes and resources mentioned on this episode.

When you’re a person with multiple interests life can feel like you’re constantly going against the grain. Society tells you to “find your true calling” and “choose one thing” when you’re juggling the ten open tabs in your brain.   If you’ve ever wondered if you have too many interests and are struggling to make sense of all the pieces of you, this episode is worth a listen.    On the last solo episode of 2020 I share: What it’s like to pursue very callings in very different fields, Why defining your personal brand by your titles is ineffective, The myth of finding your passion, and Understanding which interests deserve to show up in your work and which ones don’t.   Join me for my upcoming workshop: Tapping Into Your Zone Of Genius: Working in it, expanding it, and sharing it with others

Traditional branding advice would tell you to rebrand every 3-5 years. Invest big, campaign the hell out of it, and then rebrand when you need to reimagine your business. But how well does that model work for small businesses?   On this episode I’m joined by Xanthe and Frank of Oh Sierra to talk about a more sustainable (and life-giving) way to view branding.   We spend our time chatting about: The difference between what you want and what you’re aligned with, Letting go of things you’re not good at...even when you want to be good at them, How to let go of the fear of being boxed in by your brand, and  Serving a client’s full needs without having to claim expertise in every area.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

2020 was a year that brought us up close and personal with what drains us and what brings us energy. Slowing down from the rapid pace of life we were used to has made us realize how much of our day is spent doing things that we don’t enjoy. It’s brought into question whether we’re fulfilling our true potential or not.   Even when we fill our days with the things that we’re good at we miss out on doing the things that we’re great at. On this episode I urge you to consider what it could look like if you only said yes to those things that fit squarely in your zone of genius?    I also cover: Why we slip into patterns of doing things we don’t want to do (even when we know better), The danger of getting stuck in our zone of excellence, How to identify your zone of genius,  How experiencing flow can inspire and direct your message, and A helpful prompt to identify what’s keeping you stuck.   Join me for my upcoming workshop: Tapping Into Your Zone of Genius: Working in it, expanding it, and sharing it with others   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

As a rising fashion PR professional, Crosby Noricks spent years in environments where she was told her skills and time weren’t of value, often being passed over for the latest and greatest intern. Pouring her creative energies into a side business—one that blossomed into PR Couture—she now provides thousands of women hard won industry and leadership lessons.   We spend our time talking about why we’re tricked into thinking being a leader means having it all figured out—how we’ve both learned to take risk and lean into the vulnerability of the unknown. As the conversation unfolds, we uncover what it means to be in a season of getting quiet with ourselves after a season of searching for answers with the next coach or strategist.   We also discuss: The elusive search for a mentor, Responsible risk taking as the head of a business and a home, Forcing readiness, and Shifting our focus from systems and strategy to self-awareness and self-trust. Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

When I ask my clients what makes their service unique, I always hear, “What I provide isn’t a template—it’s customized to you.” If my people are saying this, yours are probably too. This begs the question: is it really unique if everyone’s doing it?   In this episode I’m talking about an unexpected outcome of the over-customization allure—one that leads us straight down the path to burnout.   I’m also talking about: How we’ve tricked ourselves into believing templates aren’t valuable,  More effective selling points than “customized,” and  Seeing the value in less.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

On this podcast we’ve talked about disagreement. We’ve talked about fear. And we’ve talked about overwhelm. But today’s Election Day and I think we all deserve something a bit more lighthearted, no?   I’m joined by Allie LeFevere and Lyndsay Rush, co-founders of the humor branding agency, Obedient.   We spend our time chatting about: How two best friends run an agency without killing each other, Why many leaders fear humor tactics, What humor looks like — beyond snarkiness and dirty jokes, How Obedient weaves humor across their entire customer experience, and Why being polarizing is a good thing.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

When we hear someone say something out loud that most people only think it makes us uncomfortable. But it also draws in those who think: YES, FINALLY someone is saying it!    So if this works — if it grabs attention and differentiates — why aren’t we spreading our opinions more frequently?   On this episode I answer that question and others, including: How to uncover your own unpopular opinion, Moving past what you’re against to voice what you’re for, The important connection between your opinion and your path to thought leadership, and Why it’s important to anticipate controversy.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

An unfortunate result of highly aggressive, bro-tastic marketing gurus shouting at us to learn their “latest and greatest tips” is that we tune their message out completely. We associate sleaze with sales and do the opposite of what they say, nearly to the point of avoiding sales conversations altogether.   If you’re a skeptic, I ask that you give this topic another chance. As you’ll learn in this episode, selling isn’t just about bringing new people in; it’s about giving our current customers an opportunity to continue receiving highly valuable results.   For this conversation I’m joined by Nikki Rausch. Nikki uses her two decades of experience selling to organizations like The Bill & Melinda Gates Foundation and NASA to help business owners reframe the concept of sales and create true connection.   On this episode we discuss: The fine line between giving too much away for for and providing extreme value, Where storytelling and sales converge, How your lived experience provides you with credibility, and  What you can do to avoid prospects ghosting you.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

As humans, we have a hard time setting aside our own opinions and beliefs to consider someone else’s. This is especially true when it’s something we care about. So we cluster ourselves in communities with those who think like us, avoiding confrontation at all costs.    This begs the question: is it possible to have strong conflicting opinions and still maintain strong relationships?   Today’s guest, Dr. Tammy Lenski believes we can and we must. The goal is not to avoid conflict. It’s to engage in it more constructively.    As a conflict resolution writer, speaker, and teacher, Dr. Lenski works with people who want to or must stay together but are living in a state of tension. She helps buffer their relationships from the negative effects of conflict.   On this episode we discuss: What happens when we avoid conflict in our lives and work,; The difference between being submissive, assertive, and aggressive and what we should aim for; Positive outcomes that are associated with productive arguments; How to name a problem in a way that’s useful; and The easiest way to approach difficult conversations.   We'd love to have you join us for the Streamline & Satisfy customer experience workshop on December 2. Learn more here.

Why say more when less will do? Well, because it’s easier. Sending all of your information to your clients up front may help you feel more accomplished, but it won’t necessarily create a better client experience.   When we’re adapting to new schedules, experiencing business and life changes, and evolving our brands it can feel like the only way to stay above water is to track every task ourselves. But even when we’re checking items off our list, our clients aren’t automatically protected from our overwhelm.   Today Megan Pollard of We Choose Joy and Michelle Lindsay of Michelle Lindsay Photography are joining me to talk about how to get your life back while still meeting your ambitious business goals and wowing your clients.   On this episode we discuss: The most common business communication mistakes, What the difference between the customer experience and customer journey is, How to help your prospects say yes, The surprising reason systems make your business feel more personalized to each client. Sign up for Streamline & Satisfy: a client experience workshop to help your business thrive while making margin for what matters.

Entrepreneurs know that one year can feel like seven. We learn lessons fast and hard, which means our businesses are constantly evolving. But evolving is uncomfortable — like our ideas are laid out on the table without any rhyme or reason.    Erica Courdae knows this feeling intimately. She’s back on the show to reflect on being propelled into the spotlight earlier this year and how important it was to have consistency in her message, positioning, and owning her multifaceted identity during this time.   On this episode Erica and I discuss: What it feels like to get an influx of new followers and prospects on your channels overnight; How strong the urge can be to water down your message for fear of being too much; The power of having a strong and accurate bio; Why every leader, no matter their expertise, needs someone to help them see their greater potential.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

Sources tell me there are some magical unicorns out there who chose a career at 17, studied that field, and seamlessly grew a multi-six-figure empire by 27. That was not me. And I’m guessing it wasn’t you either.   As a multi-passionate my career has twists and turns that I used to be ashamed of. It wasn’t until I owned my story and stopped trying to adopt someone else’s that I became clear on my unique value.   On this episode I share: Why it’s hard to build a reputation for yourself when you’re shifting focus every few years, How to identify important through lines in your experience,  The reason telling your story can liberate your audience, and How to use your journey to differentiate yourself from others in your industry.   Visit Pattern of Purpose for complete show notes.

One of the most challenging tasks we have as entrepreneurs is sorting promising ideas from distractions. With no one giving us creative direction, we’re left making executive decisions that shape the trajectory of our reputation and profitability.   Former client, Marcy Wacker, joins me to talk about the decision to seek out an advisor as she evolved her work. After 20 years of freelancing and teaching, she created a mentorship program for designers to provide the type of guidance and support she could have used along the way.   On this episode Marcy and I discuss: How creatives personally identity with their work, The process of shedding things that are no longer useful to you, Determining whether your ideas fit under your existing brand framework...or not, and Why working with someone else can give you the courage to pursue something new.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

After a launch there’s a collective sigh of relief: we did it! But, as we all know, the launch is only the beginning. Consistent messaging is required to get in front of your audience and drive them back to your digital home.   On last week’s show I covered several important considerations you need to make before hiring a copywriter. This week I’m sharing what you need to take the beautiful words your copywriter delivers and use them as a guide for ongoing content.   On this episode I’m talking about: Distinguishing between interesting content and relevant content, The reason message themes will help you show up more frequently, How to highlight your competitive advantage in your message, and The easiest way to figure out which of your stories are relevant to share.   Visit Pattern of Purpose to sign up for my newsletter and receive all of the exciting free content I mention at the end of this episode!

Not everyone is a writer. Even fewer of us enjoy writing for ourselves (count me out here). Yet when we’re hiring someone to write on our behalf the biggest worry we have is whether they’ll be able to capture our voice.    I don’t want you to pay for words you never use. That’s why I’m dishing from a writer’s perspective on all of things you don’t know to ask until you’re deep in the copywriting process.   On this episode I’m talking about: How to distinguish between someone’s system and a formula they apply to everyone,  Popular selection criteria that I disagree with, Using what your copywriter produces as a roadmap for future content, and Setting realistic expectations for this investment.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

As pandemic fatigue has set in, we are faced with the possibility that life may continue as-is for the foreseeable future. Shifting from “new normal” rhetoric to conversations about connection, support, and vulnerability has become necessary for us to thrive through uncertainty.   On this deeply personal episode of Pattern of Purpose, I share reflections on the first Range supper club event, where 8 women gathered to talk about how 2020 has changed their outlook on work, life, and identity.    I also share a story from my childhood that has shaped how I react to stress. Uncovering this pattern has allowed me to more clearly understand my behavior and welcome calm into my life at a much needed juncture.   On this episode I explore: What happened after opening up space on my calendar, Purposefully being around people who think differently than you, Over/under-functioning in response to day-to-day anxiety, and How understanding my story has allowed me to move through it.   Trigger warning: this episode contains sensitive content, including domestic violence.   Grab your seat to September's Range event and visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

Constantly churning out work doesn’t allow for breathing room. Just like you can’t sit down at the computer and force an idea out, you can’t innovate under pressure. So if you want to grow, you’ve got to give yourself space to think.   Recording this episode on the heels of a much needed vacation, I’m back with some thoughts on how our work should support our lives, not the other way around. Jumping back into a routine after seven days of sun and sand was difficult and pushed me to consider how a routine was serving me...or not.   On this episode I reflect on: How time away from my inbox reminded me of the way I want to be spending my days, The reason doing rather than being stifles our creativity, Why Covid-19 requires us to start with a blank state, and  What changes I’m making to the podcast due to this newfound awareness.   Learn about my newest endeavor, Range, a virtual supper club: www.patternofpurpose.com/range   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

There’s this pervasive belief that PR exists to make people famous. But even if you have a great idea, you must be able to prove others care about what you have to say and sell in order to get featured.   Cher Hale, founder and director of Ginkgo PR, joins me to talk about crafting your message and nailing your story before undertaking PR efforts.   With a focus on amplifying underrepresented and marginalized voices, Cher is passionate about diversifying our feeds. Because it’s easier than ever to self-select the media that we consume—only opting in for those that think, look, and act like we do—she’s working to ensure more representation in mainstream media. On this episode we’re discussing: Specific PR assets you need, including a speaker one sheet, media kit, and press kit; Proof points and credibility markers that help media know they can trust you; Figuring out who you’re specifically trying to reach with your message; and How to build a more positive relationship with rejection.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

There’s an interesting trend in bios recently - executives dubbing themselves as thought leaders. This feels a bit like appointing yourself as the GOAT. Do you really get to make that call? And if you’re making it, is it true?   What defines a thought leader? Is it someone speaking on stage? Is it maintaining the highest earnings in your category? On this episode I’m taking the focus off of the title to uncover the actions you need to take to become seen as a thought leader.   I’m talking about: How to gain influence through your perspective, lived experience, and knowledge; The difference between thought leaders, influencers, celebrities, activists, and changemakers;  Why every business leader should develop their own thought leadership; and How you can adopt the title of changemaker by leading through your values.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.   Want to work with me? Get in touch!

Effective communication is about relevance. It’s about centering what you want to say with what others think, know, and feel. I’ve been at this work for a while; long enough to know why some messages stick and others go unheard. On this episode I’m leading you through how to shift your communication from the “me” show to something that deeply resonates with your audience and holds their attention. Even if you consider yourself a good writer or a good communicator, you might be surprised at where you’re falling short when you’re asking someone to take an action. After listening to this episode you'll know: The two questions you must ask yourself every time you’re crafting a message, What to ask to better prepare yourself for speaking engagements, Where I see people misuse personal stories, Why listing features encourages consumers to price shop, and How to more effectively pitch yourself for new opportunities.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

For a long time I believed defining your values meant simply choosing a select few nouns to showcase on your website. Working for nonprofits for over ten years meant I adopted my organizations’ values as my own; their mission was mine—no question. As a business owner, I’ve realized this passive act of adoption isn’t enough. If we’re not explicit with our values, we’re part of the problem. Frustration and belief alone won’t change anything. And values simply aren’t values if you only promote them when you’re faced with “allegations and accusations.” This episode is my attempt at being forthcoming with what I believe in. I’m asking you to listen, consider how this aligns with what you believe, and whether you’ll join me—with unwavering uncertainty—to use your business as a force for change. On this episode I share: Why I was wrong in assuming naming and embedding my values in my messaging was a political act reserved only for activists, How important it is that people see themselves reflected in the brands they buy from, The resistance that can show up when you have strong opinions, My four core values and how I plan to integrate them in my actions, and How you can get support defining and aligning your values with your business practices.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

The upside to goal setting is thinking big. The downside? Focusing too much on the future. When we’re so intent on getting where we want to go we can’t clearly see the opportunities that are ripe for the taking.  On this episode, my client, Yully Ludena, joins me to talk about her journey from starting a business with nothing but $500 and a traveling massage table to building a successful therapeutic massage business right outside of the nation’s capital.  Just one month before Covid-19 struck, Yully opened a brand new facility, expanded services and hired a new therapist. Yet, you’ll hear that she never doubted the future of her business. This positive perspective and practice of gratitude is just what has helped her grow a roster of dedicated clients who consider her both a healer and friend. On this episode Yully and I discuss: Growing a business with a service mindset, The perspective her Peruvian childhood gave her on adjusting to challenging times, How she found success without looking for it, and The importance of developing a practice to recharge from emotionally and/or physically demanding work. Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

As we’ve been living through COVID-19, it’s been fascinating to examine the messaging behind mask wearing, quarantine orders, and re-opening the country. While, on the surface it may seem like public health messaging is drastically different from the approach small businesses take, there is a connection. That’s the use of fear tactics.  On this episode I’m sharing why I believe using fear in your messaging and marketing is ineffective and how it may backfire on you. More specifically, I cover: How my background in health communication informs my work today, Case studies of campaigns that centered on fear tactics, Whether scarcity tactics are good to use in your messaging, and  The emotions that will build connection and trust more effectively than fear. In light of recent events, I've updated this episode to address what fear has to do with allyship and dismantling white supremacy. I mention helpful resources to educate and engage in the work and why claiming fear isn't enough to keep us, as white people, from standing up and speaking up as anti-racists. Visit Pattern of Purpose for show notes and links to the important resources mentioned on this episode.

While we’ve made huge strides, the reality is that many women still have to fight for a place at the table. The irony is that those who are making executive decisions about how to solve women’s biggest problems are not, in fact, women themselves.   Tracy Brosnan joins me to talk about the influence of strong female mentors in her career and her best advice for shining light on your strengths even when no one else is.   On this episode, Tracy and I discuss: Her experience working her way up from NYC’s restaurant row to some of the biggest creative agencies in the world, The importance of surrounding yourself with strong women, Being forced into a choice to have a big life or a big career, How to assemble diverse and effective teams, and How to allow your values guide your career decisions.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

Whether it’s a business, product, or podcast, naming is a highly personal process. The message your brand name sends is more powerful than any long-form content will ever be. It builds your reputation, sets the tone, and suggests what you do.   The brilliant part about having a strong name is that there tends to be a story behind it. That story is one you’ll share time again to bring meaning to your brand and connect with those you’re seeking.   On this special birthday episode I’m sharing: How I came up with my business name, Pattern of Purpose; Whether to name your brand your own name...or not; Specific ways to share the meaning behind your brand’s name; and The most important thing to know before naming anything.   If you haven’t already left a review, would you consider doing so? Reviews fuel this podcast and let me know what content you’re looking for. Simply head to Apple Podcasts and share why you tune in.    Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

There are so many tips, tricks, and tactics that promise to make your business profitable overnight. But somewhere in between marketing and closing the sale, we forget the people we’re selling to are people, not avatars.    On today’s episode, Pat Flowers, shares what it feels like to be on the receiving end of this—when you don’t fit anyone’s ideal customer persona. I coach her through tapping into her audience’s needs and motivations and building a brand message for her passion-fueled product-based business.   On this episode we discuss: The power of asking for what you want, Why you have to take the time to get to know who’s already in your audience, Breaking through the noise of online marketing advice, Tapping into your customers’ emotions before and after they buy from you, and How to sell what you’re passionate about.   If you're listening and enjoy the show, would you please consider giving us a review? Simply head to Apple Podcasts, search for the show, and leave a comment on why you tune in. Thank you!   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

The most common reason we don’t show up as ourselves is the fear of rejection. It’s human nature to be liked. However, no one is for everyone. If your message is only scratching the surface because you’re afraid of the fallout, you’re also missing out on deep connections that stem from such authenticity.   Today’s guest, Tamera Darden, joins me to talk about embracing your value, speaking your truth, and letting go of services that don’t serve you.   On this episode we discuss: The strong desire humans have to relate to each others’ stories, How our formative experiences shape our willingness to share our voice, Expecting people to disagree with you, How to recognize when you’re trying to prove yourself vs. be yourself, and Why charging your worth is terrible advice.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

While everyone is telling you to pivot, I’m asking you to pause. Rather than being distracted by the “most promising” new tactic or trend, what if the key to success was simply speaking your mind?  Sharing your point of view can feel uncomfortable, especially when you have an unpopular opinion, but it’s the quickest route to drawing your people in and sending the others elsewhere. Today’s episode is all about weaving your point of view into your message so that you can stand out from the noise. On this episode I discuss: Why you shouldn’t spend your time digging for your brand personality, How clearly articulating your values helps people feel emotionally connected to your brand, What will make your audience stop the scroll and listen to what you have to say, and The power of being divisive with your content.   I’m asking for your help. If you haven’t already done so, please rate and review the podcast. Simply click on the show (not episode) on your podcast device, scroll to “rate and review,” and share what you like most about this show. Thank you!   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

High performers get it done. They’re the ones we see on the cover of magazines sharing their story of success. But the climb to the top is rarely broadcast. Emma Hicks joins me to share how she’s used her non-traditional story to attract women who are ready and willing to bet on themselves.   On this episode, Emma and I discuss: What happens when you build a business to fill a void in your life, Accepting that success isn’t always on the other side of hard work, Why it’s so hard to see ourselves as others do, How we make up stories to keep us from the things we really want, and The importance of finding a space where you can fully be yourself.   Visit Pattern of Purpose to show notes and links to resources mentioned on this episode.

PR professionals love to say, “all attention is good attention.” So if you’re consistently putting out content, you must be getting results from those efforts, right? According to Stacey Harris, not necessarily. On this episode, Stacey joins me for a quickfire Q+A, calling out common marketing myths and sharing the three questions you must answer to create a marketing plan that works for your business.   On this episode, Stacey and I discuss: The important distinction between marketing and messaging, How to set your marketing up as the solution to someone asking to pick your brain, The biggest mistake people make when creating content, When it’s worth it to invest in paid ads, and One action every business can take to have better marketing results.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.