Podcasts about andrus purde

Andrus Purde, Co-Founder and CEO of Outfunnel, an integration platform, discusses the importance of sharing data between marketing and sales teams and the challenges businesses face when their tools don't communicate effectively.   About Outfunnel Outfunnel is an integration platform that makes it easy to connect sales and marketing tools, keep customer data in sync across the MarTech stack, and record all marketing engagement in the CRM.   About Andrus Purde Andrus Purde is Co-Founder, CEO and ‘recovering marketer' at Outfunnel. Andrus founded the integration platform in 2017 following a career in marketing, including positions at Pipedrive and Skype.   Time Stamps [00:01:0] - Andrus introduces himself and talks about his marketing career before starting Outfunnel. [00:03:2] - Andrus discusses Estonia as a great place for startups and the benefits of being based there. [00:06:0] - Importance of Two-Way Data Sync: Andrus explains the significance of syncing data both ways between CRM and marketing tools. [00:10:3] - Andrus talks about the popular integrations and connections made using Outfunnel. [00:14:0] - Andrus discusses the strategies used to promote Outfunnel. [00:18:3] - Andrus shares the best marketing advice he has received. [00:21:4] - Andrus's contact details.   Quotes “Some companies operate years, or forever, with data in isolation… marketers and salespeople who are doing the work... they shouldn't worry about how the tools have been sourced in their company. They should just have access to the data.” Andrus Purde, Co-Founder and CEO at Outfunnel   Follow Andrus: Andrus Purde on LinkedIn: https://www.linkedin.com/in/andruspurde/ Outfunnel website: https://outfunnel.com/ Outfunnel on LinkedIn: https://www.linkedin.com/company/outfunnel/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

➟ In this episode of The SaaS Sprints Podcast, Andrus Purde, the CEO of Outfunnel, shares content and pricing lessons learned from customer churns in 2022 and how to attract the right customers that are a fit for your product. Customer churn is a common reality for SaaS businesses of all sizes. Andrus talks about how he as a founder looks at the role of content, to capture as well as generate demand, attract the right customers who'll find value using Outfunnel, so that the churn rate is at a minimum. This is sure to be invaluable information for all founders and leadership teams of all levels, from startup to mid-size business to enterprise. 

[1:22] What is the pain that Outfunnel is trying to solve and who is your target market? [3:28] Can you tell me a little about your journey to starting Outfunnel? [4:30] How did you validate the problem you were solving? [8:03] How did you determine if the problem is a feature or something you can build a business around? [9:22] What are the challenges you're facing in entering a mature market? [10:12] How did you get the first 500 customers? [15:51] From a sales perspective, what should founders do to help scale the pipeline and create a more scalable business? [18:53] What do you think are the key metrics to track for marketing and sales alignment? [25:13] How did you come up with pricing for Outfunnel? [26:11] How do you work with large platforms? LinksOutfunnelBook recommendation:Alchemy by Rory Sutherland

People talk a lot about scaling SaaS, or scaling your hiring or culture. But what about marketing? How does your Marketing need to develop in line with the rest of the business? Andrus Purde was head of marketing at Pipedrive, a simple tool that helps small teams get their sales organized. He is currently Co-founder and CEO of Outfunnel (a sales centric marketing automation tool.) For more great BoS goodness, sign up for free to the BoS newsletter at businessofsoftware.org/update --- Send in a voice message: https://anchor.fm/business-of-software/message

Andrus Purde, the CEO of OutFunnel joins Yaag and Manish in this episode to discuss the revenue marketing journey. He shares his views on how he would approach revenue ops when the company is small and as it matures, why revenue accountability isn't a common phenomenon yet, and a lot more.

Poolteist aastat tagasi andsid Taavi Kotka ja Henrik Roonemaa idufirmale Outfunnel Eesti kõige süsteemsema idufirma nimetuse. Outfunneli asutaja Andrus Purde on nüüd uuesti stuudios ja räägib, kui süsteemselt ta oma firmat ehitanud on ning kas enne asutamist paika pandud plaanidest on tulnud ka kõrvalekaldeid. Saatejuhid Henrik Roonemaa ja Taavi Kotka.

Eelmisel aastal andsid Taavi Kotka ja Henrik Roonemaa idufirmale Outfunnel Eesti kõige süsteemsema idufirma nimetuse. Outfunneli asutaja Andrus Purde on nüüd uuesti stuudios ja räägib, kui süsteemselt ta oma firmat ehitanud on ning kas enne asutamist paika pandud plaanidest on tulnud ka kõrvalekaldeid. Saatejuhid Henrik Roonemaa ja Taavi Kotka.

Eelmisel aastal andsid Taavi Kotka ja Henrik Roonemaa idufirmale Outfunnel Eesti kõige süsteemsema idufirma nimetuse. Outfunneli asutaja Andrus Purde on nüüd uuesti stuudios ja räägib, kui süsteemselt ta oma firmat ehitanud on ning kas enne asutamist paika pandud plaanidest on tulnud ka kõrvalekaldeid. Saatejuhid Henrik Roonemaa ja Taavi Kotka.

Eelmisel aastal andsid Taavi Kotka ja Henrik Roonemaa idufirmale Outfunnel Eesti kõige süsteemsema idufirma nimetuse. Outfunneli asutaja Andrus Purde on nüüd uuesti stuudios ja räägib, kui süsteemselt ta oma firmat ehitanud on ning kas enne asutamist paika pandud plaanidest on tulnud ka kõrvalekaldeid. Saatejuhid Henrik Roonemaa ja Taavi Kotka.

Satejuhid on Margus Kamlat ja Bert Järvet

Andrus Purde is the founder of Outfunnel - a marketing automation tool that's friendly to your CRM. Andrus is a seasoned digital growth marketer, with over 20 years of experience. Before starting Outfunnel, Andrus served as the CMO at Pipedrive, the leading CRM for small businesses. He was one of the very early employees and was responsible for the company's rapid user acquisition. Andrus joined Pipedrive from Skype where he held various digital marketing roles both in Tallinn and London. In this episode of the Heresy podcast, Andrus talks to Dimitar about his increasing discontent for cold email and why he thinks we are all, slowly but surely, killing email as a channel. Andrus also shares his very own framework for determining which marketing channel would be best suited for your business - an absolute MUST-listen to any founder and/or marketer at early stage companies trying to decided what might work best for their business.

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Andrus Purde, Co-founder and CEO of Outfunnel, which is a SaaS product that helps automate your email marketing based on data in your CRM system. Outfunnel are a small team that built a sales-centric marketing tool, because they were really frustrated with the kind of marketing that doesn’t use data that salespeople have, and with the kind of sales that doesn’t use the data that marketers have. Andrus has a long background in marketing, having worked for both Pipedrive and Skype. In our discussion, Andrus talked to me about The importance of segmentation of your email list, to personalise your marketing effectively Key things to do to improve email deliverability Knowing your customer, what problem you solve and what you and your product stands for Listen to the podcast to find out more. Show Notes and Blog The Podcasts

Today on the show we have Andrus Purde the Founder of Outfunnel. Outfunnel is a sales-centric marketing automation tool that tightly integrates with modern CRM’s like Pipedrive. You can automate email marketing campaigns, track email and website behavior from click to conversion and get useful insights for your business.We chatted about the customer development process that took Andrus from idea to Outfunnel and how he created structured data from the in-person interviews.We also discussed the role of user acquisition on churn and how you can’t do acquisition well without understanding the impacts on LTV.Andrus also shared the attribution model used at Pipedrive that unlocked insights on their best-performing channels and campaigns by customer lifetime value.I hope you enjoy this episode!

Restardis on külas Eesti üks parimaid idufirmade turundajaid Andrus Purde, kes räägib sellest, kuidas teha idufirmat siis, kui sa üsna täpselt tead, kuidas seda teha. Pärast Skype'is ja Pipedrive'is töötamist otsustas Andrus teha lõpuks ka oma firma ning ta on võtnud kogu seda protsessi hämmastavalt süsteemselt. Kas idufirmat on võimalik nüüd juba teha ka niiöelda õpikus näpuga järge ajades? Saatejuhid Henrik Roonemaa uudisteportaalist Geenius.ee ning Taavi Kotka.

Andrus Purde, Founder and CEO of Outfunnel has been a marketer for 21 years. Yet he would tell you he is only getting the grips of it now. That, though, is more humbleness than reality as he has been instrumental to the growth of Pipedrive where he was the VP of Marketing for 7 years and helped the company reach 70,000 customers. Before he knew what Outfunnel would become, he embarked on a massive customer development exercise. Listen on to hear: How Andrus conducted his customer development interviews What were some of the biggest challenges on the way How he gathered everything he knew about marketing to kickstart Outfunnel's GTM strategy Andrus is one of many speakers we will welcome to SaaStock18 where he will give us a live update of where Outfunnel is. We released our agenda last week so check out the myriad of keynotes, bootcamps and fun loving opportunities that await you for three days in Dublin. https://www.saastock.com/agenda We still have a few discounted tickets available for you, our devoted listeners. Tune in to get it and a grab a ticket before July 31st https://www.saastock.com/tickets

Sellest, kuidas muuta uudiskirja sõnumid personaalsemaks, reklaamid nutikamateks ning turundustegevused automaatsemaks räägivad Outfunneli asutaja Andrus Purde ning Smaily asutaja Erkki Markus. Selles saate pooles teeme juttu automatiseerimise töövahenditest, nende kasutuse vajalikkusest ning kuidas lisada turunduse automaattegevusele inimliku puudutust. Mainimata ei jää ka põrsas Pepa, kes on selle töö juures kriitliselt tähtis.

Sellest, kuidas muuta uudiskirja sõnumid personaalsemaks, reklaamid nutikamateks ning turundustegevused automaatsemaks räägivad Outfunneli asutaja Andrus Purde ning Smaily asutaja Erkki Markus. Saate esimeses pooles räägime mis see turunduse automatiseerimine õigupoolest on, kui palju tasub turundustegevusest automatiseerida ning mis juhtub siis kui sellega üle piiri minnakse.