Podcasts about personalise

Stand out on Hull's highways and byways! MatchDesigns (+447700 138740) offers bespoke vinyl bonnet wraps with expert design, print, and fit services. Personalise your ride with vibrant, high-quality wraps that protect your paint and showcase your style. Learn more at https://matchdesigns.com/vinyl-bonnet-wraps-revamp-your-ride-in-2025 matchdesigns City: Hull Address: 682 Anlaby Road Website: https://matchdesigns.com

In this episode of the Ecommerce Podcast, host Matt Edmundson interviews Dan Nikas, a former homicide detective turned marketing expert, about effective email marketing strategies. Dan shares insights on personalizing email campaigns, leveraging Google's conversion window metric, and creating consistent messaging across platforms. Learn how to optimize your email marketing efforts and build trust with customers through strategic touchpoints and tailored content.---Timestamps:0:00 Intro5:46 From detective to marketing maestro11:36 Building brand uniqueness and authenticity18:25 Personalising email marketing strategies27:51 Integrating email with other marketing channels36:59 Crafting effective email content42:44 Closing remarks and contact information---Key Takeaways:1. Leverage your passion to stand outDan emphasises the importance of authenticity in marketing. He suggests that brands should leverage their genuine passion for their products or industry to connect with customers. This authentic enthusiasm can help create loyal followers and set you apart from larger, impersonal competitors.2. Personalise based on the customer journeyDan advises tailoring email content to where customers are in their decision-making process. Use data like Google's conversion window metric to understand how long it typically takes customers to convert. Then create personalised messaging that addresses common questions and concerns at each stage of that journey.3. Keep emails focused on one key pointDan recommends giving readers "one job" per email. People tend to scan rather than read thoroughly, so focus each email on communicating a single important message or call-to-action. This approach is more effective than trying to cram multiple selling points into a single, lengthy email.---If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

EngajaDaily - Seu podcast diário sobre marketing digital e negócios. Faça um diagnóstico gratuito da sua estratégia digital: ⁠https://link.3a3r.com/widget/survey/8i2wcyO6PtW9oKufNE0Y%E2%81%A0 Siga-nos nas redes sociais: @engajatech ⁠www.engajatech.com⁠

Email personalisation has come a long way from the days of simply adding your subscriber's first name at the start of a message. Which is why, in this week's episode, we're diving into some truly creative and unusual ways to use personalisation to ramp up your conversions. Forget the basic, automated-sounding tactics. Today, we'll explore how to make your emails feel genuinely tailored to your audience, so they stand out in a crowded inbox.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

Hello and welcome to Gav & Em's How to English TEFL Pod. It's a show where two English teachers discuss their latest challenges, rewards and frustrations of teaching English online and in the classroom. This week they discuss pronunciation problems, using the suffix "over", how to adapt materials, and finally, this week's quiz isn't even a quiz! Support Gav & Em here: https://ko-fi.com/howtoenglishpod You can find the show transcription with audio here: https://share.descript.com/view/a6G7GNoJEMe And check out all the previous shows here: http://howtoenglishpod.com/ Resources Quiz of the Week questions: https://www.glamourmagazine.co.uk/article/questions-ask-friends IPA converter used for the transcription: https://tophonetics.com/

Today I am joined on the show by my good friend and colleague Andrew Knott. Andrew is the head professional at the All Thailand Golf Centre in Bangkok which in amazing location dedicated to providing one of the best environments for learning and development in South East Asia. Download Mind Caddie for hundreds of short audio lessons and exercises produced by Karl and start improving your mental game the same way as six major champions: https://mindcaddie.onelink.me/7xjx/znldwgbi  I met up with Andrew recently when I was asked to speak at the PGA International Conference in Thailand. We have known each other for many years and as well as golf we share a passion for the game of cricket. Andrew was heavily influenced in his development by the legendary England wicket keeper Alan Knott. Are you going to take ACTION and become a Certified Mind Factor coach? Join us for a wonderful three days in Manchester in November Get in touch at https://themindfactor.net/the-certification-course/  He has always had an intense passion for learning and development and has built a very impressive reputation in Asia for being one of the most forward thinking professionals. We had a wonderful conversation about the game but not least about the effect of our environment on our game. Often an area that gets overlooked as we seek out more and more information about technique Who are you spending most of your golf time with? What effect are they having on you? Is the role of the coach being overstated? What do you actually DO with the information you receive? What does a great training environment look like? 150 Tour winners used or trained at Andrews facility What tough environments can do to enhance CREATIVITY What are you trying to achieve and how can your environment do to support that? How can you utilise your own golf course to set some new challenges? The long term benefits of DELIBERATE MISS Make your games relative to what you want to achieve Make sure you PERSONALISE your drills Does your practice session fully ENGAGE you? The balance between working on your strengths and weaknesses A great conversation with a very deep thinker on the game. Enjoy To contact Andrew directly

In this week's episode of The Best Guest, Victoria shares essential tips on how to pitch yourself effectively as a podcast guest. Tune in to discover how to make your pitches stand out and increase your visibility through podcasting.Key TakeawaysPrepare Your Digital Presence:Before pitching, ensure your online footprint is polished. This includes having an updated biography, professional headshot, and relevant social media links. Create a one sheet and a digital media kit to present yourself professionally.Research and Personalize:Take time to research each podcast you pitch to. Understand the show's format, audience, and previous episodes. Personalise your pitch by mentioning specific episodes or topics that resonated with you, and avoid generic, templated pitches.Your pitch should include a brief introduction about you, relevant experience or achievements, and suggested topics you can discuss. Highlight any gaps in the podcast's previous content that you can fill and explain how you'll promote the episode if selected.After sending your pitch, follow up a week later. Hosts are often busy, and a gentle reminder can significantly increase your chances of getting a reply. Mention any new achievements or relevant updates in your follow-up.Consider adding value to your pitch by offering something unique to the podcast's audience, like an exclusive webinar or a special resource. This can make your pitch more attractive and demonstrate your commitment to contributing to the show's success.ResourcesWhat you Need in Place Before Getting Started With a Podcast Interview StrategyGet More Podcast Bookings With a One Sheet That WowsConnect with Victoria BennionTo learn more about working with us visit www.victoriabennion.com

Your guests' first glimpse of your wedding is through the invitations! Just like your personalities and style, as a couple and just like your wedding theme, your invitations can be as unique and personalised!  In fact, there are a few elements in each wedding invitation which provide opportunities for couples to add their personal style. A big thank you to Donna from Amore Stationery and Hazel from Coill Design for sharing their expert advice in this episode! 

Welcome back to The Keto Vegan podcast! Today, join Rachel on an exciting journey through a unique day in the life of a Keto Vegan at a Hen Do in the vibrant city of Brighton. Picture this: cocktail tasting, laughter, and unforgettable moments with the fabulous Hens, Luke and Kingsley, a delightful gay couple. The adventure kicks off in a cozy pub, moves on to the lively ambiance of Revolution Bar, and culminates in the electrifying atmosphere of Pryzm, a bustling club. Throughout the episode, Rachel shares her experiences, tips, and insights on navigating a Keto Vegan lifestyle amidst the festivities. And stick around until the end, where Rachel leaves you with a valuable tip on how to approach conversations about weight with your children. Let's dive in! Key Takeaways: Getting ready prepare your snacks. Smoked almonds are lovely. Have a milky coffee too – Almond unsweetened milk is the best option to go for. On a Hen Day which starts at midday and could go on to the early hours, drink singles. A Vodka Soda and squeeze of fresh lime is keto and lovely when the sun is out. Ask the bar person to do specific sugar free options for you – they're normally very accommodating. Personalise your own mojito: crushed mint leaves, squeezes of lime, crushed ice, white rum, soda water. Best Moments: “Sam, the bar man over there, who's so patient, you can see he needs a drink!”   Valuable Resources Article: Teasing Children About Their Weight: https://www.theguardian.com/society/2024/apr/16/teasing-children-weight-increases-risk-self-stigma-adults-study For an extensive list of foods with their carb, fat and protein count, go here: https://www.rachelgtherapy.co.uk/1-what-why-and-how For a keto-vegan start-up menu and shopping list go here: https://www.rachelgtherapy.co.uk/1-what-why-and-how   Host Bio Rachel, a once morbidly obese individual, experienced a remarkable body transformation through the keto diet. Later, she embraced veganism and now shares her extensive knowledge and obsession with carbs in vegan proteins on The Keto Vegan podcast. Her goal is to demonstrate the simplicity of combining the keto diet with a vegan lifestyle. Resources: https://www.rachelgtherapy.co.uk/the-keto-vegan Watch here: https://www.youtube.com/@TheKetoVegan/podcasts Facebook group: https://www.facebook.com/groups/821471059206067 Email: contact@rachelgtherapy.co.uk https://theketovegan.podbean.com/

In this episode of Architecture Business Club, host Jon discusses the importance and effectiveness of email newsletters for solo and small firm architecture practice owners with Nikita Morell, a copywriter who specialises in the architecture industry. They explore how newsletters can create a direct and personal connection with the audience, bypassing social media algorithms, and emphasise consistency and personalization over visual design. Nikita shares insights on crafting engaging content, segmenting the audience for tailored messaging, and strategies for building an email list. And shares tips for writing newsletters that resonate with readers. Will you try using an email newsletter to build relationships, credibility, and likability with your clients?Today's Guest...Nikita Morell is a copywriter for architecture professionals. She is also the founder of Architects WordShop: an online shop dedicated to helping architects with their words. Nikita specialises in helping architecture practices and sole practitioners around the world with their website messaging and uncovering their ‘X factor' (the one thing that makes them different from every other firm) — so they can get a steady stream of ridiculously good projects. She analysed 663 architecture websites (you can see the results on her website) and is recognised for her unboring email newsletter and slightly controversial LinkedIn posts.Episode Highlights...00:00 Introduction: The Power of Email Newsletters00:56 Meet Nikita Morell: The Architect's Copywriter03:17 The Underrated Marketing Tool: Email Newsletters05:43 Designing Your Email Newsletter: Aesthetics vs. Content07:41 Crafting the Perfect Email Newsletter18:46 Building and Segmenting Your Email List22:15 Final Thoughts and A Personal Favorite PlaceKey Takeaways...

Welcome back to another week of the Less Chatter, More Matter podcast! This week's episode talks to personalisation in your internal comms, and how it could impact the cut-through with your messaging or, how it could help make a bigger impact on your audience.We're bringing you four ways you could use personalisation to up the ante on your comms and keep your audience engaged.From covering the basics, through to the ways you can repurpose, restrategise and reengage your audiences - tune in to find out more about speaking your audiences' language in ways that will improve your engagement.Let's get into it!Links mentioned in this episode:Communication Personality Type free quizCommunication Career Fundamentals online courseThe Culture Map - Erin MeyerSay hi!Follow me on LinkedInFind out what I'm up to InstagramCheck out my websiteAsk a question

In this episode Hana O'Neill the Suburban Witch, chats with Kathleen Borealis (She/Her) about personalising and adapting the wheel of the year to your life and location. Kat is a geologist, life-long pagan and host of Borealis Meditation - a nature science podcast that has been going on for over 10 years! Kat was previously on Witch Talks back in Season 1 ep 3 as one of our first guests. We are so excited to have her back chatting with us again today. You can find Kat here katborealis.com Listen to Kats Podcast here Learn about obod here druidry.orgDesign your own wheel of the year worksheetBonus podcast episode on the topic as well Listen hereUPDATE: In November 2021 Kat taught this as a workshop for the Winding Way Discord server and you can find theworksheet and reference sheets here.Try the psychic quiz here https://www.suburbanwitchery.com/quizDid you enjoy this podcast? Leave a rating and review wherever you listen!Get your witchy desktop planner here To book an astrology reading or tarot reading with Hana the Suburban Witch visit https://www.suburbanwitchery.comFollow along with our social media accounts too!https://www.instagram.com/suburban_witcheryhttps://www.instagram.com/witchtalkspodcasthttps://www.facebook.com/suburbanwitcheryhttps://www.youtube.com/suburbanwitcheryhttps://www.tiktok.com/@suburbanwitchery Hosted on Acast. See acast.com/privacy for more information.

BERNIE CLARK – YOGA RELATED INJURIES (www.yinyoga.com | @bernieclark7528In this episode, Bernie Clark discusses knee issues in Ashtanga yoga. He explains the anatomy of the knee joint and the role of ligaments in preventing excessive movement. Bernie shares his personal experience with knee injuries and the different approaches to healing, including surgery and non-surgical methods. (more below) Bernie emphasizes the importance of strengthening the knee muscles and finding a balance between flexibility and stability. Bernie also addresses the idea of symmetry in yoga practice and the need for individualized approaches based on each person's unique body.  This conversation explores the topics of symmetry vs. balance, the cultural protocol of crossing legs, hip structure and range of motion, hip pain and lotus position, hip issues and solutions, understanding pain and discomfort, the impact on personal practice, carrying angles and individual differences, and recognising pain vs. discomfort. Key Points ·      Hyperextension of the knee is a natural movement and is not necessarily harmful. ·      Meniscus tears are more common than ACL ruptures in yoga. ·      The knee joint does not have a good blood supply, which makes healing difficult. ·      Strengthening the muscles around the knee can help support the joint and prevent injuries. ·      Asymmetry is natural in the body, and it is more important to focus on functionality rather than achieving perfect symmetry in yoga practice. Seek balance, not symmetry, in your practice. ·      Individual differences in hip structure and range of motion can affect poses like lotus position. ·      Various factors, including overuse and structural differences can cause hip pain. ·      Understanding the difference between pain and discomfort is important for practising safely. ·      Personalise your practice based on your body's capabilities and limitations.     To find out more about Professor Stuart McGill and see his books and videos: https://www.backfitpro.com/  

Join Prof. Francesco Giorgino and Dr. Alice Cheng for a discussion on the importance of being culturally sensitive during shared decision-making in type 2 diabetes care. For more free education, go to ⁠⁠diabetes.knowledgeintopractice.com⁠⁠⁠, where you can see all past episodes of the podcast as well as other free CME resources. Follow us on Twitter (⁠⁠@dkipractice⁠⁠⁠) or connect on ⁠⁠LinkedIn⁠⁠⁠. Faculty disclosures Prof. Francesco Giorgino Grants or contracts: Eli Lilly, Roche Diabetes Care Consulting: Eli Lilly, Novo Nordisk Honoraria for lectures, presentations and education events: Astra-Zeneca, Boehringer-Ingelheim Advisory boards: Eli Lilly, Lifescan, Merck Sharp & Dohme, Medimmune Leadership or fiduciary role in other board: EASD/EFSD, (SIE), Fo.Ri SIE Receipt of equipment, materials, drugs, medical writing, gifts or other services: AstraZeneca, Eli Lilly, Novo Nordisk Unlabelled use of drugs or devices: Roche Diabetes Care, Sanofi Dr. Alice Cheng Advisory Board: Abbott, AstraZeneca, Bayer Speakers Bureau: Abbott, Amgen, AstraZeneca, Bausch, Bayer Funding Information: This independent educational activity is supported by an educational grant from Novo Nordisk A/S. The educational content has been developed by Liberum IME in conjunction with an independent steering committee; Novo Nordisk A/S, has had no influence on the content of this education. Accreditation information Liberum IME staff, ACHL staff and others involved with the planning, development, and review of the content for this activity have no relevant affiliations or financial relationships to disclose. ACHL requires that the faculty participating in an accredited continuing education activity disclose all affiliations or other financial relationships within 24 months (1) with the manufacturers of any commercial product(s) and/or provider(s) of commercial services discussed in an educational presentation and (2) with any ineligible companies. All relevant financial relationships have been mitigated prior to this activity. This CME/CE activity might describe the off-label, investigational, or experimental use of medications and/or devices that may exceed their FDA-approved labeling. Physicians should consult the current manufacturers' prescribing information for these products. ACHL requires its speakers to disclose that a product is not labeled for the use under discussion. Discussion of Off-Label, Investigational, or Experimental Drug Use: None

As business owners, we all want our businesses to be featured in the news. It's a powerful way to build credibility, trust, and attract more customers. But in today's digital age, getting your business in the news is not limited to traditional media outlets like the six o'clock news. There are plenty of other opportunities to explore. In this blog post, I will share four steps to help you get your business in the news and boost your visibility. Step 1: Have a Newsworthy Story To capture journalists' attention, you need a story that is both interesting and relevant to their target audience. This means identifying what makes your business unique, whether it's a new and innovative product, a significant milestone, or an industry-specific challenge you've overcome. You can also leverage existing trends in the news and provide your expert opinion or share a human interest story related to your business. The key is to ensure that your story stands out and resonates with the target audience. Step 2: Target the Right Media Outlets Not all media outlets are created equal, and not all stories will appeal to every outlet. It's essential to research and identify the media outlets that are most likely to be interested in your type of story. Start by targeting smaller outlets where you have a higher chance of getting coverage and building your profile. This could include local newspapers, online publications, or industry-specific blogs. As you gain more experience and credibility, you can then aim for larger and more prestigious outlets. Step 3: Build Relationships with Journalists Once you have identified the right media outlets, it's time to build relationships with journalists. Take the time to research their work, understand their interests, and tailor your pitch accordingly. Personalise your communication to show that you have done your homework and genuinely believe that your story would be a good fit for their audience. Remember to be professional, polite, and responsive when interacting with journalists. Building these relationships will increase your chances of getting coverage in the future. Step 4: Craft a Compelling Pitch and Follow Up To grab a journalist's attention, you need to have a well-crafted pitch. Your pitch should be clear, concise, and persuasive. Highlight the newsworthiness of your story, why it is important, and why the journalist's audience should care. Include all relevant details, such as dates, times, and locations if applicable. It's also crucial to be proactive and follow up with journalists if you don't hear back from them within a week or two. A polite and well-timed follow-up could make all the difference in getting your story in the media. Getting your business in the news is a valuable strategy to build credibility and attract more customers. By having a newsworthy story, targeting the right media outlets, building relationships with journalists, and crafting compelling pitches – you can increase your chances of getting coverage and boosting your visibility. Remember to be patient, consistent, and helpful throughout the process. Good luck in your PR journey! Highlights [00:00:00] Getting a business in the news for building credibility and trust [00:00:38] Changing Landscape of News [00:01:03] Expanding News Strategies [00:01:46] Step 1 - Newsworthy Story [00:02:51] Step 2 - Targeting the Right Outlets [00:03:54] Step 3 - Building Relationships [00:04:09] Step 4 - Crafting the Pitch [00:05:16] Follow-up with journalists [00:06:22] Encouraging businesses to tap into online media for greater visibility Resources Mentioned in the Podcast My Book of PR Tips https://www.enevergroup.com.au/product/my-book-of-pr-tips-putting-pr-within-reach  The Marketing Planner https://www.enevergroup.com.au/product/marketing-planner

Welcome to an audio-led edition of Unmade.In today's edition of the Unmakers, Unmade's Tim Burrowes talks to Luke Spano, founder of Avid Collective, about his attempts to take the pain out of briefing native campaigns.Avid Collective, founded in 2017, has evolved from an unremarkable publisher to trying to solve a bigger publishing problem - how brands can brief out native campaigns at scale.Avid is carving out a place within the long tail of native content with the aim of making it easier for media agencies and brands to work with smaller publishers like Pedestrian Group, Urban List, Junkee, Forbes Australia, Daily Mail Australia, The Guardian, Frankie, and Forbes Australia. It works with brands and agencies including New Zealand Tourism, Westpac, OMD, Lion, Unilever and Mindshare, and has access to over 140 publishers.Avid's platform and staff sit between brands and publishers, pushing out briefs and helping manage the responses and campaign delivery.“We use the moniker brief once, personalise everywhere,” Spano says of Avid's approach. ‘You're only doing one set of briefing that's going into the platform, but then that will be distributed out to the publishers. It's still the publishers and individual content creators that are creating the content.”The promise of native advertising has been somewhat tarnished by the low quality output driven by the likes of Taboola and Outbrain.Spano acknowledges: “They've definitely given the word native a bit of a dirty name and tarnished it a little bit because a lot of the content that gets distributed through there is quite low quality.”Audio production was courtesy of Abe's Audio, the people to talk to about voiceovers, sound design and podcast production.Message us: letters@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Today I speak to Craig Boynton, the coach of Hubert Hurkacz. I was lucky to meet Craig last year at the IMG Future Stars event in Greece as Hubie was playing in the exhibition match and also stayed on to train for a few days.Going into chat I didn't know too much about Craig and I was intrigued to find out more about his early tennis and coaching career. He gets straight into it talking about stories of Pete Sampras and Jim Courier. He also talks about the type of coach he is and how he adapts to players he has worked with. He tells us about his relationship with Hubert, we touch on his match against Novak in the Wimbledon 1/4s and he ends by giving advice for our listeners who are tennis parents.FabioHave you seen the Functional Tennis Saber? Check it out here and don't miss the video of Stan Wawrinka crushing the ballThis podcast is sponsored by ASICS. ASICS is a Japanese company founded in 1949 with the purpose of giving more people the opportunity to experience how sports and movement can have a positive impact on mental well-being.To learn more about ASICS visit their website here: https://www.asics.com/nl/en-nl/sports/tennis/Find us on Social Media:Instagram: Instagram.com/FunctionalTennisYouTube: Functional Tennis PodcastMentioned in this episode:Personalise your Saber todayHead over to Functionaltennis.com/laser today to laser engrave your name into a saberThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Morning chat: How to actually personalise your nutrition www.FruciFit.com Helping Wiltshire ladies 40+ get fit and ditch the yo-yo dieting

Alan is the CEO of Shopbox - https://www.shopbox.ai Shopbox is a SaaS based, game-changing AI sales engine for eCommerce stores Shopbox leverages consumer psychology, shopping and buying patters to personalise all stages of the customer journey Shopbox uniquely and accurately matches your merchandising goals to customer desires Shopbox mimics shop assistant behaviours - a good store assistant sells the product - a great one sells the bundle Shopbox uses smart prompts to generate multiple product purchases in the same visit With Shopbox - one customer click builds a unique store experience around that customer In this episode, Jason & Alan discuss how consumer psychology and buying patterns demonstrate buyer intent and how AI aided customer journeys can improve sales and conversion metrics for brands

Hey there! Did you miss out on our recent webinar on ABM & Customer Marketing? Watch now: https://youtu.be/6714aqb8VZs Shahin chats with Matt Hogan, VP of Growth Marketing at HG Insights, all about the different levels of targeting and personalisation for your next campaign. The episode covers the following: The 6 data points to use as targeting criteriaCloud intelligence and personalisationHow to leverage your dataWhere to start with targeting and personalisation Before being with HG Insights, Matt was the first employee at Intricately where he scaled the sales, customer success, and marketing teams towards an acquisition by HG. Matt has been a GTM team builder for nearly a decade in B2B SaaS.  Offline, Matt spends his free time with his family or out on the ocean. Resources mentioned in this episode: The Score Takes Care of Itself - Bill WalshSeeking Wisdom - David Cancel _________________ For your copy of the State of ABM in APAC Report (2022): https://xgrowth.com.au/abm-report/ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

How could we all have NOT known? ⁠ ⁠ Dr Heather Hirsch recently appeared on @oprahdaily to discuss Menopause with Oprah herself, Drew Barrymore, Maria Shriver and Dr Sharon Malone and this proved to all of us that there are still millions of women out there who are just as unaware as we all were when we started experiencing Perimenopause. ⁠ ⁠ In this episode we talk about education and she actually puts the onus on the medical community to learn about this life stage. We also discuss her new book 'Unlock Your Menopause Type' in which she demonstrates personalising your treatment plan, going through many symptoms individually and offering a variety of solutions. ⁠ ⁠ If you want to know some more about HRT / MT / MHT this is an interesting listen as Heather breaks down her opinion on the 'window of opportunity'.⁠ ⁠ She also really nails long term self care and reveals the number 1 essential ingredient for great health. ⁠ ⁠ 'Unlock Your Menopause Type' is out on June 6th 2023.⁠ ⁠ You can find Dr Heather on IG @heatherhirschmd and her website heatherhirschmd.com and on all social media with the same handle.⁠

In today's competitive legal landscape, delivering an exceptional customer experience is vital for attracting and retaining clients. We're diving into the nitty-gritty of delivering a seamless, personalised, and efficient experience that is sure to create outstanding client satisfaction. Get ready to learn strategies for up-levelling the customer experience in your law firm and taking your success to new heights! Join me as we explore 7 strategies to take your customer experience to new heights, ensuring long-term success and growth for your law firm. 1. Understand Your Clients: Listen. Gain deep insights into your client's needs, goals, and expectations. Understanding your clients on a personal level enables you to tailor your services and exceed their expectations. Utilise surveys, client interviews, and feedback mechanisms to gather valuable information. 2. Implement Effective Communication Channels: Open and transparent communication is the foundation of an exceptional customer experience. Respond promptly, provide regular updates, and maintain clear and concise communication throughout the legal process. Provide various communication channels such as : phone, email, live chat, and video conferencing to cater to client preferences. 3. Personalise the Client Journey: Create personalised experiences that make clients feel valued and understood. Utilise client relationship management (CRM) systems to track interactions, preferences, and specific requirements. Leverage this data to customise communication: offer tailored legal advice, provide proactive solutions and Small things like getting to know them and their family members (e.g. children) 4. Streamline Processes and Simplify Legal Language: Simplify complex legal processes and communicate clearly and avoid legal jargon. Ensure clients grasp the information without confusion. Clearly explain legal steps, set realistic expectations, Provide regular progress updates. Transparency and education build trust and confidence. 5. Optimise Technology and Automation: Up-level your legal tech! Embrace technology to enhance the customer experience. Invest in a robust case management system that automates routine tasks, streamlines workflows, and enables self-service options. Offer online document sharing and e-signature capabilities to simplify paperwork. Leverage artificial intelligence and machine learning tools for research and document analysis. Client-friendly scheduling apps 6. Foster a Client-Centric Culture: Clients are our Law Firm's OXYGEN. Create a culture that prioritises exceptional customer service. A client-centric mindset is the key to success. Emphasise the importance of Client Satisfaction with your team Train your team on effective communication, active listening, and empathy. Foster collaboration and knowledge sharing, ensuring all team members are aligned to provide outstanding service. 7. Regularly Seek and Act on Client Feedback: Seek client feedback to gain insights into areas for improvement. Implement mechanisms such as surveys or feedback forms. Actively address concerns and use feedback as a catalyst for process enhancements, training initiatives, or technological upgrades. Continuously strive to elevate the customer experience. By implementing strategies to understand your clients, improve communication, personalise their journey, streamline processes, leverage technology, foster a client-centric culture, and seek feedback, you'll differentiate your law firm and build strong client relationships. Prioritising an exceptional customer experience sets the foundation for success and growth. Elevate your law firm, delight your clients, and make a lasting impact in the legal industry. It does require the combination of implementing these 7 strategies to stand out from the competition and build great client relations! If you're ready to take your law firm's marketing to new heights, I invite you to join SCALABLE BUSINESS LOUNGE an online program and business community, where you'll gain access to exclusive resources, expert coaching, and a supportive network of like-minded law firm owners. As an added bonus, don't miss our free MASTERCLASS "How Law Firms Are Getting Clients Without Referrals" Register now and supercharge your business growth. Also, we have developed a NEW PROGRAM at Scalable Law for the million-dollar-plus firms called, Law Firm Accelerator. I am offering a program and a portal full of templates that will solve all of the issues preventing you from taking your firm to the next level. If your firm has revenue of one million dollars per year or more and you resonate with working too much in your firm and feeling exhausted, this is for you! Doors are open for the Law Firm Accelerator Program! You can book a strategy call with me this week to find out more here - Book a Strategy Call To join our online program and business community and register for the free webinar, you can also visit www.scalablelaw.com. Let's embark on this transformative journey together and empower your law firm for unparalleled success! CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode. Click here.

On this episode of The Agency Accelerator, host Rob Da Costa dives into the crucial topic of middle-of-funnel marketing. He explains why agencies should focus on educating potential clients and providing genuine value that helps them move closer to making a purchase decision. Tune in to discover how to master the middle of the funnel and build customer trust, authority, and loyalty. Time Stamp [00:00] Introduction: In this episode of Agency Accelerator, we will discuss the importance of focusing marketing efforts on middle-of-funnel activities. [00:42] What is the middle of the funnel? Rob explains that the middle of the funnel is where you nurture new leads, educate them, and provide genuine value to bring them closer to purchasing. [01:15] Why is the middle of the funnel important? Rob explains that agencies tend to generate new leads coming into their business, but they are not good at the next stage, which is the middle of the funnel. He says effective middle-of-the-funnel marketing activities can help businesses build trust, establish authority, and increase customer loyalty. [02:12] Examples of middle-of-the-funnel marketing activities. Rob explains that examples could include email nurturing campaigns, webinars, free trainings, detailed case studies, free trials, strategy calls or free consultations. [03:30] Providing genuine value. Rob talks about how providing genuine value can help to build trust, establish authority, and increase loyalty with prospects, which may ultimately lead to a conversion. [04:20] Starting with a clear niche and understanding the customer. Rob emphasises the importance of having a clear niche and really understanding the customer. He suggests agencies address specific challenges or concerns that potential customers may have that keep them awake at night and then start to provide solutions to those problems. [05:22] Personalise your messaging. Rob talks about the importance of personalising messaging as much as possible to ensure relevance and effectiveness. [06:05] Offer free trials or consultations. Rob recommends offering free trials, free demos, or free consultations to your potential customers as a way of building trust and demonstrating value. [06:45] Engage with your audience. Rob emphasises the importance of engaging with your audience, whether it's through social media, webinars, or other channels. [07:12] In conclusion, middle-of-the-funnel marketing activities are essential to building and scaling a successful agency. By providing genuine value to potential customers, agencies can build trust, establish authority, and increase customer loyalty, ultimately leading to more conversions and greater success. Useful quotes 1. "The middle of the funnel is where you really build trust with your potential customers, and ultimately, that's what's going to lead to conversions." - Rob Da Costa 2. "Middle-of-the-funnel marketing is all about providing genuine value to potential customers, rather than just pushing sales pitches onto them." - Rob Da Costa 3. "If you're only focusing on top-of-the-funnel marketing, you're missing out on a massive opportunity to really connect with your audience and build lasting relationships." - Rob Da Costa Useful links mentioned in the episode Niching GuideRegister for my Agency Accelerator LIVE FREE Training

Welcome to Boostly Podcast Episode 576. In this podcast episode we sit down with Evan Dolgow to talk the future of AI and how to personalise your guests journey using it! You don't want to miss it! https://www.linkedin.com/in/evandolgow/ Aidaptive.com • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's episode is about individualising and tailoring a program to YOU. "Individualised" program is one of the buzzwords in coaching and training, but we want to straightaway dispel the myth that every single person has to have an individualised and tailored program, because realistically, that's just not possible.  There are things that you do need to tailor and individualised to YOU based on many factors that we discuss. What do you need to change to suit your individual needs, your individual abilities, your individual level as an athlete, your training history, and many other factors. PLUS as always we talk about everything happening around the world of triathlon, cycling and running. Timestamp: 00:00 - Introduction 01:30 - Gratitude 05:30 - What has Caught Our Attention 17:45 - Managing Expectations For None A Races 26:00 - Focusing on the Goal 29:00 - Individualised Program: Key Factors to Consider 34:25 - What are Your Individual Needs? 39:00 - Planning: Realistic and Viable 43:00 - A Golden Lesson to Understand 47:00 - The Most Important Data: FEEL 54:00 - 3 Core Training Principles 59:00 - Program VS How You Feel If you want to learn how to TRAIN SMARTER and RACE FASTER, you can join our weekly coaching email, just go to: getfastpodcast.com Some of you might already be in there, but many of you won't be and so this is our official invitation for you to come and join our free community: www.facebook.com/groups/trivelocoaching Check us out on Instagram: https://www.instagram.com/trivelocoaching/ Want access to Gerard's Famous Monthly Coaching Newsletter? Go here: https://www.trivelocoachingprogram.com/memos Disclaimer: The Content in this podcast is in no way intended to be medical advice, treatment or diagnoses. None of our Content is intended to imply that any products mentioned, remedies or information provided are intended to prevent, diagnose, cure or alleviate a disease, ailment, defect or injury or should be used for therapeutic purposes. The Content is intended to assist you with running, cycling, swimming or triathlon and should not be substituted for medical advice by your healthcare professional. We do not accept any liability for any injury, loss, or damage incurred by the use or reliance on our Content.See omnystudio.com/listener for privacy information.

On this episode, Philip talks about the importance of showing the people behind the brand of the college.

Is it worth spending the time personalising your messaging to individual donors? Does it even work? This episode explores the why, how and when to personalise your legacy donor communications. I'm delighted that the National Free Wills Network is sponsoring my podcast. They allow you to offer your supporters a free solicitor written Will anywhere in the UK and the charity receives full, measurable results. With 15 years of experience and over £500m raised in future income, the Network can help charities of all shapes and sizes launch and maximise their legacy programmes. Visit https://www.nationalfreewills.net to find out more. ======================================================================= Do you need some support with your Legacy plans? Here are some of the ways that I can help: ✍️ Write or review your current Legacy fundraising strategy

In this Bar Chat Short, 2021 World Class Global Bartender of the Year James Grant discusses local interpretations of classic cocktails and how you can make them. Get ready to be inspired, tune in now!Sign Up to become a Diageo Bar Academy Member: https://bit.ly/3SFn5X5 Test Your Bar Knowledge With E-Learning: https://bit.ly/3gD7NEU Follow Diageo Bar Academy on Facebook: https://bit.ly/3SHLhba Follow Diageo Bar Academy on Instagram: https://bit.ly/3gMzUBR You must be over legal purchase age to listen.Any opinions or views expressed in this podcast are the guest's own and do not represent those of Diageo. Hosted on Acast. See acast.com/privacy for more information.

In the last 20 years, there has been several breakthroughs in cancer research. One of the most important realisation has been to expand focus & goals from mere survival to increasing the quality of life. In this episode of Healing Cancer The Right Way, host Samara Mahindra (Founder of CARER- India's first Integrative Oncology Platform) is joined Dr. Amit Rauthan on some of the most interesting developments in the field of cancer research and how well these clinical research has helped in healing from cancer. Dr. Amit Rauthan is one of the most well known experts and has almost 18 years of hematology experience, specializing in bone marrow transplants and liver and oral cancer treatment. He is currently a consulting Medical Oncologist at Manipal Hospital, Bangalore.   Listen as they talk about: How to increase quality of life In-depth understanding about Immunotherapy. What works and what doesn't Why Gut Microbiome Therapy and Genomics is the future of treatment How should patients and doctors approach treatments You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, or send us an email at bonjour@eplog.media DISCLAIMER: Please note that the points discussed in this podcast should not be relied upon as conclusive medical advise in any manner.The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.  See omnystudio.com/listener for privacy information.

How To Stop Feeling Lazy & Be More Productive The most productive person in the world can experience periods of laziness and lack of motivation. In today's podcast, we are going to show you how to stop feeling lazy and be more productive! Absolutely everyone experiences the feeling of unproductivity. Being or feeling lazy does not mean that you are a bad person. It is usually down to something else that is going on in your life. Perhaps you do not have a passion yet and need to transform your life completely. It might be that you have no motivation after experiencing failure. The truth is that there will always be a way for you to come out on top! There are ways that you can bring back the productivity that you had once before and work on your dreams and passions without hesitation. A few mindset changes will be necessary, but you are already in the right place! Use Your Emotions With laziness, there can be high-running emotions in the background that make you feel as though you are not good enough. It is more than just feeling lazy and wanting to sit and do nothing. To stop feeling lazy you should use your emotions to fuel your search for purpose. Start building your legacy by using the passion you already feel inside. If you feel like you are not good enough, use that energy to prove yourself wrong. You are on a path to success and if you believe that nothing can stop you, then nothing will. Gear your mindset towards inevitable success. Use the emotions that will fuel the fire and work through the emotions that will hold you back. Be Realistic When we feel lazy we often jump into productive ideas with a lot of ambition and optimism, which is great! However, it is important to recognise the balance of what is realistic and what will take longer to achieve. You can do anything you put your mind to! However, the smartest way to approach new endeavours is to scale up slowly. Start small and work your way up to bigger goals when you are ready. Doing this will help you to stop feeling lazy as you will reach smaller goals and feel more accomplished, rather than failing at the first hurdle because you were too ambitious. Don't set yourself up to fail when you can follow a more structured plan. Make It Interesting Whether your sense of productivity is going into housework or a new business plan, you do not have to suffer from boredom. Everything can be made more fun and interesting if you try hard enough To maintain your productivity you have to enjoy what you are doing and where you are going in the future. Take breaks, schedule fun activities with friends during your time off, go for a walk outside, have your favourite snacks around, and listen to music! Personalise what you need more of in your day to make it interesting. Stop feeling lazy by removing the unnecessary boredom. Live your best life in any way you can and do not feel like you aren't doing enough because you are having fun and working hard! --- Send in a voice message: https://anchor.fm/greatideasgreatlife/message

This week's guest is Alex Manwaring, Director of the Sales Team at Privy in Boston Massachusetts. Alex believes that sales leaders and managers impress the importance of discovery and personalisation on individuals but that they often forget to do this themselves and end up creating a cookie cutter type approach to their leadership by appraising team members in the same way and assuming everyone wants the same outcomes for themselves and the business. Alex comments: “You need to take the time to understand how everybody likes to be recognised when they do well, what their career ambitions are and understand that not everybody is going to respond the same way. It's up to us, as leaders, to make sure we understand what motivates people so we can keep them engaged, retain them for longer and ultimately have more productive employees long term.” Listen to the rest of today's Sales Coach interview with Alex now! If you're a sales leader and you want to share your #1 tip to getting the most from your salespeople, I'll send you a signed copy of my book if you'd like to appear on the show.

Digital tools and sophisticated wearable devices are being combined with the latest knowledge on metabolic science to build personalised eating plans. Slavea Chankova, The Economist's health-care correspondent, explores the future of nutrition. Data from new nutrition technology can also be tied to exercise monitoring devices and blood biomarkers, to build algorithms that aim to make people get healthier. But can the emerging personalised nutrition era make a real difference to public health? Alok Jha hosts.Listen to our recent collection of episodes on the digital health revolution at economist.com/babbagewearables.For full access to The Economist's print, digital and audio editions subscribe at economist.com/podcastoffer and sign up for our weekly science newsletter at economist.com/simplyscience. See acast.com/privacy for privacy and opt-out information.

Digital tools and sophisticated wearable devices are being combined with the latest knowledge on metabolic science to build personalised eating plans. Slavea Chankova, The Economist's health-care correspondent, explores the future of nutrition. Data from new nutrition technology can also be tied to exercise monitoring devices and blood biomarkers, to build algorithms that aim to make people get healthier. But can the emerging personalised nutrition era make a real difference to public health? Alok Jha hosts.Listen to our recent collection of episodes on the digital health revolution at economist.com/babbagewearables.For full access to The Economist's print, digital and audio editions subscribe at economist.com/podcastoffer and sign up for our weekly science newsletter at economist.com/simplyscience. See acast.com/privacy for privacy and opt-out information.

The public cloud gives you amazing machine learning powers with a low barrier to entry. Once you know where to begin, you can quickly build solutions to process images, video, text and audio, as well as structured data. In this episode we talk about the managed AI services that are available on AWS and that require zero machine learning expertise (Rekognition, Polly, Transcribe, Forecast, Personalise, Comprehend, Lex, Textract, Translate). We will also talk about services you can use to create and run your own custom models (SageMaker). We will finally cover some different use cases and some of the things you need to consider before you do machine learning in production. In this episode, we mentioned the following resources: - AI as a Service book https://www.manning.com/books/ai-as-a-service - Julien Simon's YouTube channel: https://www.youtube.com/c/juliensimonfr - Article by MIT researchers “Amazon's Rekognition shows gender and ethnic bias”: https://venturebeat.com/2019/01/24/amazon-rekognition-bias-mit/ - Article “One year moratorium on police use of Rekognition”: https://www.aboutamazon.com/news/policy-news-views/we-are-implementing-a-one-year-moratorium-on-police-use-of-rekognition This episode is also available on YouTube: https://www.youtube.com/AWSBites You can listen to AWS Bites wherever you get your podcasts: - Apple Podcasts: https://podcasts.apple.com/us/podcast/aws-bites/id1585489017 - Spotify: https://open.spotify.com/show/3Lh7PzqBFV6yt5WsTAmO5q - Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTMzMTJhMC9wb2RjYXN0L3Jzcw== - Breaker: https://www.breaker.audio/aws-bites - RSS: ​​https://anchor.fm/s/6a3312a0/podcast/rss Do you have any AWS questions you would like us to address? Leave a comment here or connect with us on Twitter: - https://twitter.com/eoins - https://twitter.com/loige

We’ve seen BIG changes in the Direct Selling industry and we’ve fallen into some interesting habits... Perhaps we’ve over complicated things? Trust your own instincts again, believe that YOU are an expert. Be proud that you have implemented amazing technologies BUT remember as a great leader, sometimes we need to go back and relearn.Join Sam as we get back to the core fundamentals, focusing on the basics that are often overlooked. We’ll talk habits to avoid, tips to take on board and tricks to try for yourself! We’ll also ask the important question - are virtual parties and events old news? Starting in the Direct Selling industry at just 14, Sam has seen a lot of changes! She shares with us her wisdom around building a hybrid business, balancing face to face with online. Sam also covers the importance of host training, personalisation, showing up live, being yourself and building relationships first. Grab your favourite drink, get comfy and listen in - we don’t want you to miss a thing! We’ll be talking about: ➡ [0:00] Introduction ➡ [1:07] Virtual parties still work ➡ [2:00 ] Building a hybrid business ➡ [2:36 ] Thinking about your recipe ➡ [5:56] Take on what you feel is the right fit for you ➡ [7:18] Going back to the basics ➡ [11:40] How important is host training ➡ [14:25] Personalise things ➡ [16:26] You are what your audience wants and are buying ➡ [17:49] Everything that is now easy for you was once hard ➡ [18:33] Showing up live is key ➡ [20:38] Building the relationship first ➡ [22:50] Last few words from Sam ➡ [23:16] What’s up next with Sam Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us at grow@auxanomarketing.com.au If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.See omnystudio.com/listener for privacy information.

Apteo is a platform which uses AI to automate and personalise marketing campaigns. We talked to Shanif Dhanani from Apteo to get their tips on how to increase your customer retention and how AI can help. 5 Top things which eCommerce stores should be doing to increase customer retention 1. Stay in touch with your customers. Your customer will be lost if you do not stay in touch via email and ads. 2. Personalise. 70-80% of customers only buy once. Reaching out to them with relevant offers will increase the conversion rate whilst irrelevant offers will be ignored. 3. Create a sense of urgency. If you are sending out constant offers, customers will just wait for the next offer to make a purchase. By sending a limited time offer to targeted customers you will encourage people to appreciate your brand to make repeat purchases. Free shipping works well with loyal customers. 4. Tell your story. To stand out, you should tell your story to give your brand personality. 5. Cross-sell. Use your data to create relevant offers cross channel. Using AI to help with retention marketing Running targeted marketing campaigns is time-consuming. AI tools such as Apteo can help segment your customer data, enabling you to save time and create more personalised campaigns. Apteo is a Shopify app and integrates directly with the major email tools. Example uses of AI created custom segments include: · Customised campaigns · Customer emails · Insert dynamic products into emails Shanif talked to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ecommerce-odyssey-podcast/message

We all know that personalising content is key to a great user experience, but did you know that you can do this even better by using zero-party data?   Gen Furuwaka of Prehook joins host Matt Edmundson to talk about how something as simple as a quiz can help you capture zero-party data and open the doors to effectively personalise content at scale.    Gen is the co-founder of Prehook, a leading quiz platform for Shopify merchants. He also hosts the eCommerce marketing podcast, Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their ecommerce revenues. Gen has been in ecommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and lead Marketing at Jungle Scout, the leading software for Amazon sellers.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify    

Today's Guest is Angus McCurdie who is the co-founder of Happy Joe - the app allowing people to order meals from restaurants based on their personal nutrition goals.We talk all about his journey from taking an idea to creating a physical app, how to onboard clients in the most effective way, how their technology works, getting customers, and how they run experiments to keep optimising their experience.What I really love is when we get into what it's really like running a food tech business and how the perception can be very different from reality.Angus taught me so much in this chat and it's really worth a listen.So please sit back and enjoy my conversation with Angus.Support the show (http://www.jaygreenwood.com)

#114. I'm joined by Microsoft MVPs Guro Faller and Tricia Sinclair. Guro and Tricia are presenting at Scottish Summit in Glasgow in June. Their presentation is "Personalize Your Customer Experience with Dynamics 365". It's going to be a showcase of the art of the possible with Dynamics 365 Marketing, Customer Insights, and Omni-channel for Customer Service. GuestsTricia Sinclair is a customer service lead at Avanade, and she's based in London in the UK.Tricia Sinclair on LinkedInTricia Sinclair on TwitterTricia's blog EverythingD365 on Azure DevOps and Dynamics 365Guro Faller is a solution lead in the digital marketing center of excellence also at Avanade, and she's based in Oslo, in Norway.Guro Faller on LinkedInResourcesRegister for Scottish Summit (only 685 tickets remaining)Register for Scottish Summit Pub Quiz on EventbriteMicrosoft Customer Experience Platform announcementCustomer Experience User GroupPower Platform SchoolSupport the show (https://buymeacoffee.com/amazingapps)

Mark is joined by Sue Viskovic Managing Director of Elixir Consulting, a team of expert consultants that empower advisers to deliver better advice through the evolution of better business practices.Sue joins Mark to discuss the often overlooked change management side of things, for business owners or practice managers looking to implement a values based experience into their practice. Sue covers:How business can get really clear on what you're trying to createWhat are they steps you need to consider before implementing new processes or technologyHow you can create systems and still personalise the client experience at scaleThe impact of involving your entire team in the change and celebrating little winsThe importance of the dreaded "Role Play"To learn more about how Lumiant can help you embed values based advice into your business click hereMore of a visual person? You can watch the episode on our youtube channel here.

This week's episode of Physio Foundations is all about how to explain things well as a health professional. I give four tips for progressing and developing your communication skills, specifically the explanations you provide to people, with a focus on the person you are talking to, rather than yourself. In this episode: 0:00 The power of a well thought-out explanation 0:25 On this week's episode 1:57 Spend some time on your most important intervention – education 4:18 Broaden your view on patient education 9:50 Tip 1: Take your time 14:08 Tip 2: Personalise your explanations 19:08 Tip 3: Have a two-way conversation when you explain things 25:00 Tip 4: Consider the power dynamic 29:30 Super important. Explain what the person is consenting to 34:30 Don't assume people know what you are going to do or why you want to do it 35:15 Explain assessment findings and the expected effects of treatment 38:20 Summary of my tips for effective explanations in clinical practice 40:45 Share your ideas and suggestions with me The video version of this episode will be available soon on the Perraton Physio YouTube channel For a list of episodes, transcripts and associated blogs, visit perraton.physio/physiofoundations Find the follow or subscribe button on your podcast app. Follow @PerratonPhysio on Facebook, Twitter, Instagram and Linked In. Share this episode and tag me in @lukeperraton Do you have a topic you would like me to cover on the podcast? Email me: luke@perraton.physio Always seek the guidance of a qualified health professional with any questions you may have regarding your health or a medical condition  

This week's episode of Physio Foundations is the first in a series of solo episodes helping students and new graduate practitioners develop a vision and plan for their careers. In this episode: 0:00 Your personal development journey from novice to expert 3:11 Develop yourself as a person, not just as a professional 4:00 People are coming to see you, not your CV or resume or profile 4:57 Have a plan for how you want to develop as person within your professional career 9:05 Life experiences – how do they shape you as a professional? 16:20 Find hooks to connect yourself to other people 25:00 You need to have a plan – you are unlikely to reach your full potential by accident 32:30 How do you learn? 34:30 Personalise your learning style – active learning 37:00 Invest in yourself 38:15 Make a commitment and let me know how you go   You can find a video version of this podcast on the Perraton Physio YouTube channel For a list of episodes, transcripts and associated blogs, visit perraton.physio/physiofoundations Find the follow or subscribe button on your podcast app. Follow @PerratonPhysio on Facebook, Twitter, Instagram and Linked In. Share this episode and tag me in @lukeperraton Do you have a topic you would like me to cover on the podcast? Email me: luke@perraton.physio Always seek the guidance of a qualified health professional with any questions you may have regarding your health or a medical condition

How do you stand out in front of your customers online? Personalise, personalise, personalise! This week, Leo and Waldo were joined all the way from Ohio by Martina Cronin, Senior Agency Partner at Octane AI to discuss all things personalisation when it comes to your online store. Built for integration with Shopify, Shopify Plus and Klaviyo, Octane AI is a trusted tool to support brands by building customer relationships with quizzes and pop-ups, recommending products and increasing revenue. It's another lockdown episode for our team and we're seeing merchants generate a lot of revenue online, highlighting the importance of gaining that competitive advantage to stand out online. Combined with the recent Facebook outage, our eCommerce experts discussed with Martina how critical it is to create a personalised customer experience to optimise conversions, and build and maintain meaningful relationships. To find out more about Octane AI you can visit their website here: https://www.octaneai.com/ Thanks to Gorgias and Okendo for being such great sponsors! For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast To find out about Okendo and for a FREE extended 60 day Trial click here www.okendo.io/forms/demo/?affiliate_id=zyber.co.nz Custom Neon Sign: https://www.neonsigns.co.nz/ For more information about Zyber Digital Visit our website - https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Follow up on LinkedIn - https://nz.linkedin.com/company/zyber Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Martin Lycka's Safe Bet Show with Grainne Hurst - “One problem gambler in the industry is far too many”Episode 4 of Martin Lycka's Safe Bet Show features one of Martin's esteemed Entain colleagues, none other than Grainne Hurst! Grainne is Entain's Director of Corporate Affairs, and works closely with Martin on Entain's responsible gaming and player protection arm. Martin and Grainne discuss life as each other's ‘corporate other half' (emphasis on the corporate), bond over name-mispronunciation woes, and even give some thoughts and predictions on England (and the Czech Republic's) chances at Euro 2020!Of course the two also get into the hot topics of responsible gambling, Entain's ‘Changing for the Better' program, and the revolutionary ARC program (Advance Responsibilty & Care), both of which Grainne has played a huge part in. Grainne gives some insight and information on ARC's personalised responsible gaming system, and how it can change the customer experience using algorithms and behaviour analytics. Grainne also discusses the differences in culture, and the importance of understanding that not all players are problem gamblers, and those that play for leisure and entertainment must have a say in the future of the industry. As always, Martin puts his guest on the spot and asks Grainne to define responsible gambling, define the end-game, and then finally sum up her thoughts in 60 seconds.00:17 - Intro into Grainne and her role01:42 - Grainne's name, her favourite mispronunciations03:25- Grainne and Martin's work relationship, what Grainne does at Entain and where it crosses over to Martin's role, further discussion of Grainne's role, being Martin's corporate other half 05:00 - Grainne founding Entain's 'Changing For The Better' Program, what the program is, what its goals are, tackling as many problem gambling issues as possible, looking at causes, consequences and education, working with YGAM, GamCare and EPIC Risk Management08:12 - How to measure success of the 'Changing for the Better' program, importance of raising awareness and bringing the industry together to tackle the issue of problem gamblers10:33 - Grainne's thoughts on the review of the 2005 UK Gambling Act by the UKGC, what the outcome may be and what the future may hold, importance of updating the regulations to the digital age, taking into account the updated technology and praise for the UK Governments evidence-led approach, and a discussion of the potential incoming gambling ombudsman12:44 - What else needs to be done, the importance of noticing that many players don't have problems and play for leisure, players wanting to be part of the discussion in the future of regulation, players wanting to be in control of what and where they spend16:16 - Use of technology in responsible gambling and player protection, Entain's Advance Responsibility and Care program (ARC), using technology to provide personalised player protection, tracking behaviour, using behaviour analytics and algorithms, changing customer experience for problem players20:10 - When will we see ARC in action, timeline on this revolutionary player protection product, hopefully live in the UK in this year, taking expertise from gambling addiction experts in medical, and also with EPIC to build the tool21:50 - Grainne's definition of responsible gambling, and what the end game is, what they're trying to do, importance of providing personalised and innovative player protection systems in place, the challenges of rolling out in multiple jurisdictions, cultural differences that affect markers of problem gambling, analysing the issue on a market-by-market basis25:15 - Euro 2020, discussion of England at Euro 2020, will football be home by the time the podcast is released?27:50 - Grainne's final thoughts, and final messages in 60 seconds

Today's episode of the podcast is an interview with the lovely Victoria Bennion who is the owner of a podcast booking agency where she works with top entrepreneurs, coaches and authors to build their brands and grow their businesses through podcast interviews. We talk all about why you should consider being a guest on a podcast, how to pitch yourself and what to do when you are a podcast guest.    KEY TAKEAWAYS COVERED IN THE PODCAST  Being a podcast guest is a great way to gain authority and get in front of other people's audiences. You need to be able to give as much as you receive as a podcast guest – then it's a win-win for you and the podcaster. By being a podcast guest, you can really speak to your ideal customers and you are in their ear for 30-60 minutes which will help to grow the know, like and trust factors. Before pitching - Research the podcast and make sure their target audience would be a good match for your business. Listen to the podcast host's style – can you have a conversation with them? Don't copy and paste your pitch! Personalise it and make yours stand out! Do a review and screenshot the podcast – talk about something you have listened to and what you could add. Demonstrate why it is a win for the host to have you on their podcast. Be honest – if you have only just found the show, say that! It's about learning, not selling. Having a podcast guesting strategy gives you so much content you can then repurpose on your social media platforms. If you do a few interviews – you will show up better on Google as this will increase your authority due to the backlinks. You can continue to get leads in months after the podcast has been recorded. Go on to podcasts to add value – teach and share. At the end of the interview you want to send them somewhere they can learn more about you (CTA). You could put together a landing page with relevant links for your funnel – what do you want to do with the potential clients/customers that come from the podcasts? Think about the things you can talk about confidently as potential topics – come up with 3-5 topics and practice them! Review your website and social media – hosts will check it! Your message doesn't have to be perfect when you first start – be consistent and give it a go. You may not get an ROI immediately.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…  The only way to gain confidence is to keep doing it!  HIGHLIGHTS YOU SIMPLY CAN'T MISS  An introduction to Victoria – 04:43 Finding a podcast match – 09:18 Why you should consider being a podcast guest – 11:58 How to pitch to be a podcast guest – 14:52 How to be a good podcast guest – 28:48 How to get over the fear – 40:35 Why use a podcast agency? – 43:45   CHECK VICTORIA OUT:  http://www.victoriabennion.com/checklist (FREE checklist) https://victoriabennion.com/our-programmes/ (Work with Victoria)   Transcript Below Hello and welcome to this week's episode of the podcast. How are you doing? So this week we're talking podcast on the podcast. Um, how many times do you think I'll say podcast today. But before then, I just want to say something that's really funny. I just had to stop because I got stuck as to what I was going to say next.   And I went back and I just quick re-listened and it made me think of something. Ever since I got captions on Instagram, I never realized how many times I say, uh, or, um. Have you like, have you done it, put the captions on, talk on camera, put the captions and then read what it says. I always sit there thinking I did not say that.   I didn't say, uh, and um that many times. No, I did. I've just never noticed before. Anyway and I know I say 'So' a lot on the podcast. It's like my lead into the next thing. And I'm trying to not say it. Now I've said that I've said it. Oh, it's going to be so hard. Let's crack on with today. Today I've got an interview with the very lovely

Welcome my fellow eCommerce Entrepreneurs! My name is Matt Edmundson and this show is for those of us Kurious About eCommerce and who want to know how to get better at digital business.   As wonderful and convenient the world of eCommerce is, it is impersonal.   eCommerce personalisation is critical for online success. By giving consumers a personalised customer experience you can massively improve conversion rates and customer retention.   In today's show we look at three key ways that you can personalise your customer journey to enhance customer experience, engagement and loyalty.   1. Website personalisation   The aim is to understand the visitor as quickly as possible through their browsing patterns. The more you can anticipate their needs the faster you can begin to give them recommendations.   One way to do this is to segment your products by categories. This makes it easier for customers (first time and repeat) to browse and quickly find what they are in interested in. It also helps you gain a better understanding of what the customer wants so that you can begin to offer them relevant content.   For example, if a visitor on my site is looking at fountain pens, I am going to start making assumptions and show them fountain pen accessories or best selling fountain pens or blog articles about these pens. I am not going to show them ball-point pens.    Another way to quickly understand your customers is to encourage them to create user profiles/accounts on the website. This helps you to build a complete picture of the customer so that you are in a better position to create and offer tailored content and promotional offers.    Show customers personalised pages based on their anticipated needs/wants by creating categories like Favorites, wish lists, browsing, purchasing. The more tailored the content, the higher the conversion.    2. Email personalisation   For effective and personalised email marketing you need to think about your customers and take their shopping habits into account before you can offer them specific content and relevant promotional offers.   And guess what?   Email open rates go up. Click throughs go up. Sales go up.   Segment your list of subscribers and use email sequences. Give your customers relevant content watch the conversion rate go up.     Format your emails with a catchy and tailored subject line to immediately capture the attention of the customer and draw them in. Use the recipient's first name and always be personable and empathetic to start to build trust and create loyalty.   Email personalisation, particularly through sequences, are a great way to help engage your customers to increase conversion and to create repeat business.    3. Social media personalisation   Remarketing pixels (most often through Facebook) are super targeted and a very specific. They help keep products and services on your customers radar long after they have left your site and moved onto their social media platforms.    But social media personalisation is not just about targeted and specific marketing - it is also engagement. It offers a human connection with your brand in a personable and less formal tone. It creates opportunity for you to better understand your customers  - follow them back, get involved in the conversations by responding to their content and let them know they matter to you.    For example, someone comes to my site that hasn't been before and leaves without creating a profile. The FB pixel fires and I can add them to a custom audience through automated software. For me, I would put them in the fountain pen audience. Then I would target them with on-ramp content, such as a video on how to write beautifully with a fountain pen and another on top ten mistakes beginners make with a fountain pen and so on. I would then see which content they interact with. The more they interact with my on-ramp content the more I get to understand them and the more personal the experience I can create.   In essence, the more you can understand the customer and what they want, the more you can personalise their experience and the greater the impact on your conversion rates.    If you have any questions or ideas, we'd love to hear them!   Links Matt Edmundson Collab Project Kurious Digital Get Coached on the podcast  

I am currently reading 'This is Marketing' by Seth Godin and he shared a line that made me think a lot about the intentions of our work and with to personalise it or not. Let me know what your favourite part of this podcast was in the comments or on Mood Prep Online! Find the Mood Prep Online group by searching 'Mood Prep Online' on Facebook or clicking here! Subscribe to my YouTube HERE or by searching 'Mood Prep'

### What do we mean (1:20) In D&D, there's nothing wrong with a barbarian that uses reckless attack. But you can also be a barbarian that uses Bring in the Hurt. In Savage Worlds, there's nothing wrong with a fighter having a Fighting d8 and Combat Reflexes. But you can also have Fencing d8, and Quick on His Feet. ### Inside the mechanics and outside the mechanics (8:10) Some gaming mechanics allow you to do a lot of personalisation, taking the appropriate feats and skills etc. Some don't or are not as flexible. In Pathfinder, having your fighter also be an awesome tailor takes away skill points that might make your character less effective in his role. And so you might opt to perform some personalisation outside the system by using specific colours, phrases etc . Complete reinterpretation of the fluff attached to the mechanics - possible, but not necessary. A barbarian that enters Zen Mode instead or rage. Different reinterpretation of the kung fu master: Kung fu panda: https://www.imdb.com/title/tt0441773/ Drunken master: https://www.imdb.com/title/tt0080179/ ### Game mechanics personalisation (15:00) Change the names of relevant skills and feats to something that express the character: Charmed Life was turned into Living in La La Land. You get a different “feel” when you use your own phrases and description. In Uri's previous campaign two characters took a teamwork feat that allowed them to do extra damage when they were helping each other flank an opponent. It was nice, but it only started to be cool when they started calling that specific feat “Meat Cleaver”. ### So am I only a fencer now? (18:15) The renaming can have mechanical implications, or it might not. Talk with your GM and decide on something that feels fair. It might be that your Fighting is coloured by your fencing training - when hitting with a giant battleaxe, you still think in fencing terms, hitting with the Prechoutu Inward Slice. Or it might be that you're not as well-used to blunt, heavy, striking weapons like a battleaxe, and you'll get a -1 on the check. Savage World has the Skill Specialisation optional rule. ### Personalise your character sheet (23:50) * Simple drawings * Writing notes and short thoughts about your items * Write relationships with other characters, NPCs and locations * Style your own profession/class/job/role/archetype, even if there isn't one in the system * What's quirky about your weapon? How does your damage look like? What's painted on your armour? Write it down with a simple adjective. Create personalised character sheets for your campaign. [Uri's example](http://www.naimmeod.com/ulog/%D7%93%D7%A3-%D7%93%D7%9E%D7%95%D7%AA-%D7%97%D7%93%D7%A9-%D7%9B%D7%93%D7%99-%D7%9C%D7%94%D7%9C%D7%94%D7%99%D7%91-%D7%90%D7%AA-%D7%94%D7%A7%D7%91%D7%95%D7%A6%D7%94/) (Hebrew). Can you guess the game mechanic or the theme of the game? [Stylised DCC RPG character sheets](https://www.google.co.uk/search?biw=1920&bih=949&tbm=isch&sa=1&ei=eO_dWv79FcT1gQbS4Kb4CA&q=DCC+RPG+Character+sheets&oq=DCC+RPG+Character+sheets&gs_l=psy-ab.3..0i24k1.5673.10055.0.10822.9.9.0.0.0.0.81.569.9.9.0....0...1c.1.64.psy-ab..0.1.72....0.m1Klb4wTc6Q) Customise your dice! [Tabitha's D&D character sheets](https://omgtabby.tictail.com/product/cute-dungeons-and-dragons-5th-edition-character-sheet ) ### Summary (32:50) ### Taking the load off (33:15) Uri: The game plan rule - in any time, a player can call “Game Plan” and we do a huddle to get our game plan on. Eran: Crystal Heart book launch and signing, and a game - [Facebook event](https://www.facebook.com/events/380419192436371/)

In this episode we're joined by Ed Fry, Growth at Hull.io One of the big challenges facing sales, marketing and growth teams is the abundance of customer data scattered across multiple tools and platforms. Ed Fry of Hull.io knows this all too well so I caught up with him to hear how you can collect all that data to build the ultimate customer profile in order to segment, personalise and automate your sales and marketing — at scale. In addition to these topics, Ed talks to us about: - What growth really means within the context of B2B SaaS - The importance of defining and building your growth model around your North Star Metric - His 5-part framework to achieve personalisation at scale alongside how he used email to solve this issue at inbound.org - Why we should stop using the term “Marketing Stack” and use “Customer Stack” instead - And the story of how he secured a funding round for inbound.org over lunch with Rand Fishkin & Dharmesh Shah at MozCon, alongside the tremendous importance of conference beers Hull >> www.hull.io Ed's 5 Part Framework For Personalisation >> hull.io/blog/personalization-everywhere-create-a-personalization-strategy Stop Calling It a "Marketing Stack" >> hull.io/blog/stop-calling-it-a-marketing-stack Do Fewer Things, Better >> onstartups.com/do-fewer-things-better Inbound >> www.inbound.org Follow Ed on Twitter >> twitter.com/edfryed The Growth Hub >> www.advanceb2b.com/thegrowthhub Advance B2B >> www.advanceb2b.com The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Edward on Twitter >> twitter.com/NordicEdward