Podcasts about Pipedrive

In this episode, Zach sits down with Shaun Shirazian, CEO of Lodgify, for an unfiltered conversation about what's next in hospitality tech—and what's not changing. Shaun shares how a meaningful moment on a San Diego balcony more than a decade ago sparked his passion for short-term rentals, and how that guest connection still drives his work building tools for small operators around the globe. We unpack Lodgify's long-standing mission to “arm the underdogs” by empowering independent hosts and managers with the same technology advantages as the big players. Shaun draws a clear line between his upbringing as the son of immigrants, his experience at companies like Intuit and PipeDrive, and the deep conviction that great tech should level the playing field for the little guys. But this episode isn't just philosophical—it's tactical. Shaun offers a refreshingly honest take on: Why switching PMSs still feels painful, and what needs to change. How Lodgify is navigating its role as both OTA partner and direct booking champion. What's holding back the direct booking experience (hint: it's not just UX). How the best future software will be invisible—delivering outcomes, not dashboards. We also talk AI, and Shaun shares why Lodgify is entering what he calls its “13-year-old growth spurt,” a new chapter he's dubbed Lodgify 2.0. Think: fewer clunky interfaces, more Stripe-like booking flows, and a relentless focus on what hosts have always cared about—trust, time savings, and more bookings. This one's for the rebels, the brand builders, and anyone who's ever screamed at a janky checkout page and thought, “There has to be a better way.” Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world's top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we'd love for you to apply to join our Alliance at journey.com/alliance. 

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Dmitry Dragilev discuss the state of SEO in 2025 and the tactics your brand needs to succeed. Dmitry Dragilev is an online entrepreneur who has built four software businesses, which were acquired by Google in 2014, Semrush in 2023, early Slack employees, and Mangools in 2024. His current role is the Growth Advisor at Mangools, where he is helping scale a set of simple and powerful SEO tools for any business or brand. He has utilized unconventional content marketing, PR, and SEO to scale his companies and achieve all four exits.  He has consulted and helped over 100 companies in the last decade, including DowJones, Realtor.com, Nextiva, Aura, Pipedrive, Wistia, CultureAmp, Backlinko, Helpscout rank #1 organically on Google for their key terms. Dmitry is a contributor for Intuit, Forbes, Entrepreneur, TheNextWeb, TechCrunch, Moz, AListApart, SEMRush, Mashable, Huffington Post, WIRED and many others. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

BONUS: Martti Kuldma shares how to transform century-old organizations through product-driven agile transformation In this BONUS episode we explore the remarkable transformation journey at Omniva with CEO Martti Kuldma. From traditional postal services to innovative logistics solutions, we explore how a 100+ year old company embraced product thinking, DevOps practices, and agile transformation to become a competitive force in modern logistics. Omniva's Digital Evolution—IT as a Revenue Center "We innovated the parcel machine business for a few years, and software has been an area of investment for us - software as a separate vertical in our business." Omniva represents a fascinating case study in organizational transformation. While many know it as Estonia's post office, the company has evolved into an international logistics powerhouse with significant revenue streams beyond traditional postal services. Under Martti's leadership, the organization has reimagined software not as a support function but as a core revenue driver, positioning itself for the dramatic shifts expected in logistics delivery over the next five years. The Vision: Physical Mailing as the Next IP Network "The Vision: physical mailing as the next IP network - this will give us a lot more freedom to adapt to changes in delivery demand." Martti's strategic vision extends far beyond conventional logistics thinking. By conceptualizing physical delivery networks similar to internet protocols, Omniva is preparing for a future where logistics companies leverage their physical infrastructure advantages. This approach addresses the fundamental challenge of fluctuating demand in e-commerce and traditional logistics, creating opportunities for crowd delivery solutions and gig economy integration that capitalize on existing network effects. Breaking Down Waterfall Barriers "When I came we had waterfall processes - annual budgeting, procurement for software development. It took a couple of weeks to do the first rounds, and understand what could be improved." The transformation from traditional procurement-based software development to agile product teams required dismantling entrenched processes. Martti discovered that the contractor model, while seemingly cost-effective, created expensive knowledge transfer cycles and left the organization vulnerable when external teams departed. His engineering background enabled him to recruit talent and build sustainable development capabilities that keep critical knowledge within the organization. Creating Cross-Functional Product Teams "We started to create cross-functional product area teams. We are not going to tell you what you need to build. You are accountable for the logistics efficiency." The shift from eleven distinct roles in software development to autonomous product teams represents more than organizational restructuring. By empowering teams with accountability for business outcomes rather than just deliverables, Omniva transformed how work gets planned and executed. This approach eliminates traditional handoffs and role silos, creating teams that own both the problem and the solution. The Product Manager Evolution "For me, the PM is directly accountable for the business results. The final step of the transformation started when I took the CEO role." Martti identifies a critical challenge in agile transformations: the misunderstanding of Product Manager responsibilities. Rather than falling into delivery or project management patterns, effective PMs at Omniva own business results directly. This shift required company-wide transformation because technical changes alone cannot sustain organizational evolution without corresponding changes in mindset and accountability structures. Leadership Through Storytelling "My main tool is just talking. All I do is story-telling internally and externally. I needed to become the best salesman in the company." The transition from technical leadership to CEO revealed that transformation leadership requires different skills than technical management. Martti discovered that his primary value comes through narrative construction and communication rather than direct technical contribution. This realization highlights how senior leaders must evolve their impact methods as organizations scale and transform. Real-Time Feedback Philosophy "The feedback needs to be given immediately. ‘Last year, in May your performance was not the best' - this is completely useless feedback." Martti's rejection of annual reviews stems from practical experience with feedback effectiveness. Immediate, personal feedback creates learning opportunities and course corrections that annual cycles cannot provide. Anonymous 360 feedback systems often dilute accountability and actionability, whereas direct, timely conversations enable meaningful professional development and relationship building. Essential Transformation Practices "You need to tell the story - and convince people that this transformation is essential and needed. You need to trust and let them make their own decisions." Drawing from experiences at both Pipedrive and Omniva, Martti identifies three critical elements for leading complex organizational change: Compelling narrative: People need to understand why transformation is necessary and how it benefits both the organization and their individual growth Distributed decision-making: Trust enables teams to solve problems creatively rather than waiting for hierarchical approval Business accountability for engineers: When technical teams understand and own business outcomes, they innovate more effectively toward meaningful goals The dynamic team formation model used at Pipedrive, where engineers and PMs pitched ideas and assembled mission-focused teams, demonstrates how organizational structure can enable rather than constrain innovation. About Martti Kuldma Martti Kuldma is CEO of Omniva, leading its transformation into a product-driven logistics company. A former engineering leader at Pipedrive and CTO at Omniva, he brings deep expertise in scaling teams, agile transformation, and digital innovation. Martti is also a startup founder and passionate advocate for high-impact product organizations. You can link with Martti Kuldma on LinkedIn.

In this episode of the Transform Sales Podcast, Amir Reiter, Founder and CEO at CloudTask, talks with Jen Steele, Co-Founder and CEO at SoundGTM. They discuss how SoundGTM enables B2B startups and sales teams to scale pipeline efficiently through automated referral partnerships. Jen shares insights into the pain points of managing referral and affiliate programs manually, emphasizing how SoundGTM simplifies commission tracking, partner payments, and integration with popular CRMs like HubSpot, Salesforce, and Pipedrive. Discover how SoundGTM can streamline your partner referrals, drive predictable revenue, and significantly reduce operational headaches. Try SoundGTM here: https://software.cloudtask.com/soundgtm-88530b #OutboundSales #ReferralMarketing #SalesPartnerships #B2BGrowth #SoundGTM

Realtors, ready to slash your workload and still close more deals? Discover how AI-driven Realtor tools are helping agents automate follow-ups, generate custom CMAs, and find their perfect niche—without lifting a finger. In this episode, tech strategist Jeff Loyd reveals how to future-proof your real estate career and start working smarter today.

Ep. 323 Did you know you can build a custom AI-powered marketing grader for any tactic in just minutes? Kieran dives into the exact process he uses to instantly evaluate and improve marketing work with AI—from legendary copywriting principles to advanced product positioning feedback. Learn how to swipe timeless tactics, engineer prompts for your unique needs, and create a universal marketing grader to upgrade your product launches, landing pages, paid campaigns, and more. Mentions Marketing tactics falling flat? Get 1,000+ AI Marketing Prompts: https://clickhubspot.com/wtc David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman) HubSpot's CRM https://www.hubspot.com/products/crm Pipedrive https://www.pipedrive.com/ Gong https://www.gong.io/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Merci à Pipedrive d'avoir sponsorisé cet épisode !Commence dès aujourd'hui ton essai gratuit de 21 jours avec Pipedrive ! Profite également d'une réduction exclusive de 20 % sur ton abonnement via ce lien https://aff.trypipedrive.com/RobinTyonnel. Les plus grands entrepreneurs accomplissement en quelques jours ce que la majorité des gens mettent des semaines à faire.Mais quel est leur secret ? Pour le savoir, j'ai testé leurs conseils pendant 30 jours.Dans cet épisode, je te fais mon retour d'expérience concret avec les bons côtés comme les moins bons. Si tu as aimé cet épisode, tu peux t'abonner pour ne pas louper les prochains et laisser 5 étoiles pour me soutenir ⭐Si tu veux m'écrire à propos du podcast : robin.tyonnel@gmail.com

This is an insight from our previous conversation with Ragnar Sass on helping Ukraine and Europe win:Why the Baltics are uniquely positioned to lead in defense tech.Defense sector sales cycles vs. SaaS—and how Baltic agility offers an advantage.How Ragnar's team is building a fast, hands-on defense startup ecosystem with hackathons, bootcamps, and testing in Ukraine.Real examples of non-technical founders thriving in defense tech, and why operational skills are more important than ever.Ragnar Sass is a serial entrepreneur, co-founder of Pipedrive, and an active investor in the Baltic and Ukrainian tech scenes. Beyond his entrepreneurial success, Ragnar has emerged as a leading advocate for Ukraine during its time of crisis, founding the Help99 Convoy initiative, which has delivered over €10 million in aid and critical supplies. With deep ties to Ukraine through business and personal connections, Ragnar is leveraging his expertise to support defense tech innovation and foster resilience in the face of geopolitical challenges.Listen to the full conversation with Ragnar here on Episode 188:Link to SpotifyLink to Apple Podcastshttps://www.pursuitofscrappiness.co/episodes/188-ragnar-sass==If you liked this episode or simply want to support the work we do, buy us a coffee or two, or a hundred, with just a few clicks at: https://buymeacoffee.com/pursuitofscrappinessFind all episodes on >  https://www.pursuitofscrappiness.co/Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTAConnect with us on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/===============Support the show

Ich spreche mit Gabriel Fugli, Channel Sales Manager bei Pipedrive. Kernfragen, die wir behandeln: - Pipeline Management: Warum ist es der Boost für deinen Vertrieb? - Künstliche Intelligenz: Welche Rolle spielt sie im heutigen Vertrieb? - CRM als mehr als Adressverwaltung: Was sollte ein modernes CRM-System wirklich bieten? - Differenzierung im CRM-Markt: Was macht Pipedrive anders?

In this episode of HR Like a Boss, John chats with Tom McCarty, CEO of OrgChart, to discuss the power of HR data and analytics in driving business success. Tom shares insights on the importance of visualizing organizational structures, leveraging HR technology, and using data to lead strategic conversations rather than getting lost in numbers. He highlights the value of curiosity, communication, and asking the right questions to maximize the potential of a company's most valuable asset: its people. Tune in to discover how HR can move beyond administration to become a data-driven strategic force in business.ABOUT TOM MCCARTYTom McCarty is a seasoned sales and operations executive with over 20 years of experience in transforming businesses and optimizing sales and operational efficiency. He currently serves as the CEO of OrgChart, LLC, a position he has held since November 2021. Under his leadership, OrgChart has successfully expanded its reach, streamlined operations, and achieved significant growth in a competitive market. Before joining OrgChart, McCarty held executive roles at several high-growth SaaS companies, including Intuit, Pipedrive, Chatlingual, and Xero, where he played critical roles in building and scaling those businesses. McCarty's career was shaped by his 13 years at Dell Technologies, where he progressively took on more complex and high-impact roles. Throughout his tenure with Dell, his leadership was instrumental in driving growth across multiple regions and functions, navigating large-scale operational changes, enhancing cross-functional collaboration, and optimizing strategic initiatives across the business. McCarty's expertise spans across sales leadership, global operations, and strategic growth initiatives. He is known for his ability to lead large teams, drive efficiency, and deliver exceptional results, all while cultivating a culture of collaboration and performance excellence. He lives in Denver, CO with his wife, two boys, and their dog. In his spare time, McCarty is a dedicated father who enjoys attending his boys' cross-country races, taking family vacations, and exploring the outdoors.

Hala Taha built an eight-figure media company using data-driven sales strategies and activity-based selling to close high-value deals. As a successful entrepreneur, she knows that sales success isn't about luck. It comes from mastering the right tools, prospecting strategically, and developing a resilient mindset. In this episode, Hala breaks down how to scale smarter, optimize your funnel, and boost conversions. She also shares insights on leveraging AI in business, tracking your pipeline effectively, and managing deals seamlessly with CRM tools like Pipedrive. In this episode, Hala will discuss:  (00:00) Introduction (01:30) Webinar Overview (05:27) Understanding Bottoms Up Sales Strategy (07:48) Activity-Based Selling Explained (10:02) Driver Trees and Performance Metrics (19:39) Becoming a Sales Psychopath with Shelby Sapp (28:40) Pipedrive Demo and Features (34:44) Introduction to Pipedrive (35:48) Optimizing Sales Funnels with Sean Cannell (36:27) Improving Conversion Rates with Russell Brunson (43:13) Analyzing Competitor Funnels (46:44) Prioritizing Sales Calls (50:41) Identifying Fool or Favorite Clients (58:27) Leveraging AI in Sales Hala Taha is the host of Young and Profiting, the number one entrepreneurship and business podcast. She is the Founder and CEO of YAP Media, an award-winning social media and podcast production agency. She also founded YAP Media Podcast Network, a top business and self-improvement podcast network, where she helps business podcasters like Jenna Kutcher, Amy Porterfield, Neil Patel, and Russell Brunson grow and monetize their platforms. Resources Mentioned: Get a free 14-day trial and 20% off your membership with Pipedrive: youngandprofiting.co/sales  Pipedrive Slides: youngandprofiting.co/PipedriveSlides Sponsored By: Shopify - youngandprofiting.co/shopify Airbnb - airbnb.com/host Rocket Money - rocketmoney.com/profiting Indeed - indeed.com/profiting    RobinHood - robinhood.com/gold Factor - factormeals.com/factorpodcast   Rakuten - rakuten.com Microsoft Teams - aka.ms/profiting Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Online Selling, Economics, E-Commerce, Ecommerce, Negotiation, Persuasion, Inbound, Value Selling, Account Management, Scale, Sales Podcast.

According to Salesforce research, 66% of sales representatives feel overwhelmed by the number of tools they use. So how can you streamline your tech stack to enhance operational efficiency and drive revenue growth?Shawnna Sumaoang: Hi, and welcome to the Win Win podcast. I am your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Serge Lobo, the Chief Revenue Officer at Loadstone. Thank you for joining us. I’d love for you to tell us about yourself, your background, and your role. Serge Lobo: Thank you, Shawnna. Thanks for having me here today. What is this year today? So I’m 27 years in sales, 23 years in sales management. I used to work for multiple different known brands like Microsoft, HP, Pegasystems, Ingenico, and SAS, so that’s a famous analytics company. And now I’m chief revenue officer, so we try to get The right title for my position because nowadays in size business, the revenue comes not only from sales, but also from retention of the customers. So my role is actually to wrench all the sales processes and ensure that the customers are getting the right impact so that we managed to retain them and then ensure that they grow together with us. SS: Amazing. Well, thank you again for joining us today. Given your extensive experience in sales leadership across both large enterprises and startup organizations, I’d love to understand how does your background influence your strategy for driving global revenue growth at Loadstone? SL: I play the thinking first of all, so before making any moves, any discussion. So we need to think of what do we want to achieve here rather than just get the contract. Yeah, it’s not as simple as it used to be when you get a call and then just because you have a fascinating piece of software, someone getting excited and then just signs the contract. Not anymore. A lot of competitors, like in our space, we just made a rough calculations and we had. We counted like 14, 000 companies worldwide that are doing pretty much the same things as we do 14, 000. Yeah, that’s a lot. And, uh, the concept that I apply is that first of all, so we need to think of how we drive the process and then go after automation of that. So we need to design the processes. We need to get to build the operating model, and then we need to understand the requirements for the systems for the systems that we want to deploy and to benefit from them. And of course, well, all that. Goes through the, uh, revenue thinking. I’m a chief revenue officer. So I’m partially responsible not only for revenue, but also for spendings. Yeah. So spendings are also the key elements. So every solution that we’re using should be cost efficient for us. SS: Amazing. And I understand Lodestone recently went through a rebrand, which can bring a lot of significant changes for the sales team. What are some of your best practices for helping your teams effectively navigate this transition? SL: Well, first of all is, uh, we need to be transparent. Yeah. We need to be transparent and we need to make sure that the team buys the general idea. And then the team is ready for change. Cause as for any human being, the change is the biggest challenge. Yeah. So after five years old, so then we are really hesitant to change, which is surprising before five years, we want to try everything. You want to change everything like every day. After we are five years old. So we become really hesitant to that. That’s pretty much the major challenge that we have when we change anything in the company. We won’t change the sales process and we need to sell that first to people. And sometimes it’s, it’s not an easy task. And so we try different means of getting that to people so that they start to use that. It’s because it’s not only to make. People try to stand that, right? But it’s also like, do you use that in like everyday work? Do you use that in everyday customer discussions? Do you use that when you talk to your peers? And so that’s most difficult. And so we spend a huge amount of time now in terms of like getting them to people so that they start using that. Yeah. Cause we have people from different generations, different background, different experience. And so of course, well, they try to use the experience first. All right, so we are now in Lodestone. Okay, so what’s your product, product X, Y, Z. All right, let me try to sell that. And then we need to make sure that people are doing that in the right way. Yeah. Cause we see that there is a best practice and there’s some practices that have very little propensity to be successful. Yeah. So we need to increase that chance. We need to give people not only the automation tools, but also the methodology and the process tools so that they speak in the right way to the customers. SS: Absolutely. And as you mentioned, when these organizational changes happen, you often have to reshape the sales process. And I know that’s one of your key focuses. What challenges have you faced in optimizing sales processes and how have you overcome them? SL: Well, the first is to measure the measurement of the current status and the measurement of the target status, say in my career when they try to do the major change, so then people want to move fast. Yeah, okay So let’s move fast. Let’s change everything Let’s do it for the best But then when we try to analyze and to think on what will be a successful change. Then we need to define the target where we are today where we want to go in the future And that’s the number one thing. Then the second thing is really to get people involved into that change. And what I do usually throughout my career since my early management years, so I try to involve people, you know, so involving people into designing that process because they know about what’s going on in the field and then they know better what might work in order to do it best. Yeah. And then of course, well, if there are some good people with different experience also, but different attitude to the process. So they usually get some really good insights and really good advisors and me as a manager. So I usually facilitate that process, even though I might know the final answer. So, but I then guide people to the final answer, which is right so that they cannot escape them from deploying that and usage of those process, those ideas, those guidelines that they designed literally for themselves. SS: I think those are some great best practices now from your perspective, what is the strategic advantage of an enablement platform and helping organizations improve sales processes and really drive operational efficiency? SL: Some years ago, I heard that statement when the boss asked, what if we enable people teach them to do and they leave? And then the sales manager answers that question with another question. What if we don’t enable them? We don’t teach them and they stay. So that’s literally it. So that’s a key element of any successful sales organization to enable people, not only of the product knowledge, not only of the pricing tools, but the way you sell that, because nowadays this is not a challenge to sell something. It’s in fact, the challenge, the huge challenge is to buy, and if we analyze the customer processes, then we will find out that the process to buy something is by far more complicated than the process to sell something. And so we need now to understand and to guide our salespeople, to be the helper in that journey, for the customer to fulfill their buying intentions, to fulfill their buying process in the best way, because well, they buy it once, but we sell it like on a multiple times. And so we now. What are the intentions of the customer in the process of what will be the next step? How to justify this or that step, justify this or that number. Yeah, so all of those talking to people in numbers, talking to people in financials that requires a huge amount of routine operations and a huge amount of experience. So you need to be very comfortable to do that. Yeah, and in order to do that, you cannot do that on the fly. So you need to be enabled properly. You need to be enabled through the business cases. You need to be enabled through the rehearsals of the pitches. You need to be enabled through the templates. And of course, all of that, the combination of all those streams. So it becomes kind of the most important part of the, uh, in the company, because all the rest is just the outcomes on how good your people are trained, how good people are enabled if they’re not. There’s a very little chance that they form well and you build up the sustainable system of sales, a sustainable organization. And that’s why actually, so the first thing I did in Loadstone, when I joined the company, I asked, do we use any kind of database or knowledge base enablement system? Do we have any enabling processes for people who come to Lodestone, who come to, uh, to join our great team and, uh, make sure that we multiply our, Successful cases and best practices. And the answer was like, well, really, so yeah, we got some Google Docs, multiple slides for people trying to serve there. And, um, literally, so they, sometimes they just get drawn in those multiple artifacts and never, never came up. So that’s why we decided for a different approach. SS: Well, I love that you’re taking that and from a sales leader perspective, what role does leadership play in really fostering a culture of efficiency? SL: Let me give you an example. So for every single new employee that comes into a client facing role, I spend at least four and a half hours of my time for every single employee, not a group level, like on individual level on getting people through our operating model. How do we work on getting people known? What do we sell on getting people know? What are the major tools that I’m looking as a zero on the management? So means that We try to get our employees, our sales or client facing people, not only through the tools, but also through the cultural DNA. So what the company is, what are we doing? Well, why are we doing this? Why we don’t do that? Why we don’t push in the products? Why I didn’t need the contract without knowledge of the customers? Yeah. Because sometimes, well, there are people who come up to and say, Hey, here’s a contract. I just signed it. I said, do you have enough information about that customer? Well, who cares? Yeah, I just signed the contract. Well, I do care because, well, there’s a little chance to retain that customer in one or two years just because, well, we did the last job during the sales process. No, that’s not the DNA of the company, and we explained that right from the beginning of the employee journey in our company. SS: I love that. I love that’s part of the DNA. Now, you mentioned that automation has played a key role in helping you drive operational efficiency, such as your automated process for content governance. Can you tell us more about this process and how you’re automating sales workflows? SL: Well, the sales workflows are being automated with a solution from the company called Pipedrive. So that’s our sales automation tool. But everything aside of that, so it means the knowledge base and some parts of the customer interaction workflows, including learning and management, we are automating that with Highspot. So we’ve came across Highspot a couple of years ago. And so I found it really fascinating because I know in my previous companies we’ve had. Self enablement platforms. And that time I was like thinking, okay, so we don’t have enough resources to develop anything, which would be at least at the level of what I used to have in my previous companies. And then I came across Highspot and I was like, really? So can these guys do this and this and this? And then we came through a couple of use cases and then we understand, okay, so Highspot is a good, probably a good selection for us. And then when I understood that this is a great selection for us is that when we start talking money. Cause this was literally like the, the only provider who managed to convince me from the money standpoint, from financial standpoint, rather than the features and functions. So, and that’s still the example for, even for my salespeople, I still have that first proposal from Highspot saying, all right, so this is how the proposal should look like for, for our customers, because that speaks in terms of financials, mostly rather than features and functions. Then that impressed me a lot. And so I understood that company wise, we have pretty much similar DNA. Because we also talk to our customers, not for features and functions, but through the benefit that they may get from usage of our software. SS: Well, I have to say, you guys are doing amazing with streamlining those processes. And you’ve also driven really strong engagement from the sales team with 95 percent recurring usage and Highspot. What are some of your best practices for driving adoption of these investments that you’ve made in tools for your sales team? SL: Well, first of all, what I was impressed at the beginning is how I might use that for customer interactions. So the functionality of what they call the pitching and that transformed into creation of Digital Rooms. So that allows us to create a very personal lending. Content page for all customers. So whenever I want to share something with the customers, I make my people to share that through the pitching of the Highspot because I can definitely say whether this content was attractive or not, whether this content was read, how much time was spent in reading of that content? Because that’s very important for me. And I had a couple of times I even had some nasty customers had a situation when, you know, me personally, I was sending them the pitch and then I called them and said, hey, we spend a time, we prepared a proposal for you. Well, what do you say? He said, well, um, I read this proposal. I never saw that being opened and we don’t go, okay, all right. So I don’t want to spend the time with you just because, well, it doesn’t make sense for you. Okay. If it doesn’t make sense for you, it doesn’t make sense for us, but pitching is a very important part of custom interactions and that drove a lot of ROI for us. Because we now see that those customers who are mostly interacting with this landing pages, personal landing pages, they close the deals with us quite fast. So then the second one is, of course, for the internal knowledge base. So we found that those people who are most readers in Highspot, they are, surprise surprise, our top performers, yeah? Because in a lot of cases, you might face this situation when you just create some kind of piece of content and then you ask your people to read this, read this, listen to this, watch this, and then say, well, listen, well, I don’t have time, I have a custom meeting, I don’t have time, it’s just too long, can you just make it one page of me? And the bottom line, those who read most are the top performers. What a sequence, yeah? So that structure actually helps us to build up the sales guides to check what are the most useful pieces of information that we have in a high spot, also from to spend the time on developing or stop developing certain pieces of content at a time. SS: Absolutely. Absolutely. Those are amazing. And since implementing Highspot, do you have any business results that you can share or any wins that you can share? SL: Well, in fact, it’s really hard to measure the effectiveness of sales enablement rather than through the sales results. And so I know for sure that we increased our conversion rates by 110%. So that’s, that’s the official number from our Pipedrive. So just getting prepared for the session, I asked the CRM team, what’s the result or what do we have from numbers? And it told me, well, we have this and this and this. And I think, well, this is the highest award for me. To understand what’s the efficiency of Highspot in Loadstone. Yeah, 110 percent of onversion growth. And, we have today, I think, over 7, 000 artifacts or pieces of information that we uploaded. And we have a very, uh, a very big open rate for those pitches that, that our customers are getting from our client success managers. So that’s, we are delivering, I think while we are delivering at least month to month, that’s a different number, but this is around 200 pitches per month for us, which means that we have a lot of those personal interactive sessions. SS: Amazing. Amazing. Well, last question for you, I loved hearing about kind of your journey in terms of the rebrand and the sales process, see optimizations, but I’d love to understand as you’re kind of looking ahead as someone who is passionate about innovation and operational efficiency, how do you envision leveraging AI to further enhance your strategy for driving revenue growth? SL: Oh, that’s a buzzword today. Well, actually in content of knowledge management, AI should help people to have all information on the top of their fingers. Yeah. So whatever you ask, you need to have the concentrated answer. So, and that’s where AI can help to get known to new information. Because, well, I told you, we have 7, 000 pieces of information. How do you navigate through that? Yeah. That’s really challenging. And in fact, so so this is what we’re looking for is that a I will help us to get first of all, like a little pieces off and concentrated pieces of information to start your journey into specific area of knowledge and if you understand that, well, this specific thing is of value for me is a value for my customer, I need to get deeper. And so then depending on the depth, so AI should be helping people to get as much concentration of the information that they need in this specific level. Cause, uh, yeah, we do have this pieces of information, like 70 pages it sounds reference guide. Yeah. So then you cannot make people to read it nowadays. But then is this a valuable piece of information? Of course it is. Yes. And we have the reason why it’s 70 pages, not 50, not 30, not 20, not one. There’s a lot of valuable information, but I don’t need it at the same time all the time. Yeah. I need the piece of information which will be valuable for me right here. Right now. And so AI might be a very helpful tool in that. So that’s how I see that. So needless to say, for the international companies, you have a lot of pieces of information that should be translated into multiple languages. So that’s also the help of, uh, that’s with AI tools. You save huge amount of time now to do that completed. Yet you have like write visuals, write text, optimize text to the specific cultural languages and so on and so forth. That’s something that AI already helps us a lot, but then I see that we’re still in the beginning of the journey. SS: Yes. Yes. There’s a lot more that I think it’ll bring over the fullness of time, so I’m excited to see where it takes us. Serge, thank you so much for joining us today. I really appreciate your time and your thoughts. SL: Thanks Shawnna! SS: To our audience, thank you for listening to this episode of the Win Win Podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

Can simply showing up in your community drive a successful marketing strategy, or is there a deeper game in play?In this episode of the Ground Marketing Series, we're exploring the fundamental tools and strategies that translate presence into meaningful growth. Contrary to the notion that just "showing up" is enough, I'm uncovering the structured, systematic approaches crucial for relationship-building and impactful outreach. I'm sharing insights into the key psychological principles that form the backbone of effective marketing—such as the law of familiarity, reciprocity, social proof, commitment, and consistency—ensuring long-term success and a steady influx of new patients.The toolkits we dive into provide a roadmap to a seamless ground marketing campaign. From the Relationship Building Toolkit, packed with business partnership essentials, to the Mobile Marketing Toolkit, which equips your team with visually impactful portable branding and lead collection tools, every element is crafted to maximize engagement. Additionally, the Content and Messaging Toolkit empowers practices to maintain consistent and appealing communication. We'll also explore systemizing processes for scaling efficiently, highlighting strategies like automated follow-ups and comprehensive team training programs.What You'll Learn in This Episode:The role of psychological principles in building sustainable marketing strategies.Essential components of a Relationship Building Toolkit.How a Mobile Marketing Toolkit can amplify your outreach efforts.Key elements of effective content and messaging for dental practices.Techniques for systemizing and scaling your marketing campaigns.The benefits of automated follow-ups and consistent team training.Tune in now to discover the foundational pillars of ground marketing and your outreach efforts!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Other Mentions and Links:‍Products:My Top Tools For Ground Marketing At EventsiPad‍Customer Relationship Managers:HubSpotPipedrive‍Communities:Dentaltown‍Businesses:Trader Joe's‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: All right, we're going to be discussing setting up for success, the ground marketing foundations.this is the essential tools and resources to get started. So now we're getting more tangible, right? The tools that you're going to need. Now, ground marketing is not just about showing up. It requires a structured strategy, the right tools and a systematized approach to maximize results.So throw everything out in case you thought I can just show up to a business and introduce myself and that's ground marketing. Nope, that is not ground marketing. You need a structured strategy. You need the right tools and you need a systematized approach to make sure you are effective. Now, I'm going to break down the fundamental components needed to set up a high performing ground marketing framework that ensures consistency, scalability, and long term success.Okay?Now remember, to start off, the thing you need to keep in mind is the core mindset. for ground marketing as a long term system. Now here's the thing. Many practices fail at ground marketing because they treat it as a one time promotional tactic instead of repeatable system, okay?The key to long term success is consistency, relationship building, and proper execution. Remember the psychological principles that will ensure this success. It's number one, the law of familiarity. People trust what they see repeatedly and ground marketing must be ongoing, not a one time event to the principle of reciprocity, give value first, and people will feel inclined to reciprocate.Three, the social proof effect. When people see others engaging with your brand, they assume it's reputable and worth their time. And for the commitment and consistency rule, small commitments. Increase the likelihood of larger commitments. So make sure you have those four psychological principles always in mind.Now they have to consistently see you. Ground marketing must be ongoing. And honestly, that's probably already what's going to separate you from all your other competitors, all the other practices, DSOs, prior practices in your area, especially if you're in a, saturated location, this alone, the law of familiarity will separate you if you're consistent.Here's a pro tip. Ground marketing must be a structured, trackable system, not random outreach. As soon as it starts feeling random, something is out of place. It has to be trackable and it has to be structured always. So that's why I say, throw that mindset away where you're like, I'm going to go out and ground market.We're in a busy shopping strip and there's a bunch of stuff. And I'm just going to go out there and hand out my cards and give donuts. And no, no, that's not trackable. That's not even a system. That's not structured. You're just going out there and in our treats I mean, You could do that if you want, and it might work here and there, but it's not a system.Build processes that are easy to follow and repeatable for your team. And that's what I'm going to give you right now. Okay? You're going to build a process that's easy to follow and it's repeatable for your team. And obviously, if you're in the ground marketing course, then you know how to do this and I provide you a template and everything like that.That's what you want to do. So number two for this episode is essential tools for ground marketing success. And here's the tools, right? A relationship building toolkit. This is going to be your toolkit to connecting with key community influencers. So to build strong partnerships, you need tools that help you establish report and credibility with local businesses, schools, mainly the school districts, Or the principals and specific organizations or corporations, HR services, things like that. human resources. The people who are in charge of logistics centers. If it's a warehouse, all these things, right? You're going to need number one, a business partnership kit, What can be involved in this kid is a, customized welcome packet, It's a practice intro letter. Maybe your specific business card, a small gift, testimonial sheets, that's in the welcome packet, customized. the second thing that it can have is a co branded flyer, and that can offer an exclusive discount for employees or the customers there, okay? It has to be an exclusive discount for them.And then three, it can be a sign up sheet for employees to schedule appointments directly at the workplace. it can be a glorified signup sheet, right? Just your practice name, the incentive you want to give and the name number, best time to reach you at, or text or call or whatever like that, right?Circle one. And that signup sheet is for the employees. That's going to guarantee you your second visit there. Although the co branded flyers will also guarantee you the second date too, as well. And what I mean by that is let's just say you're going to an apartment complex You're talking to the property management in the front. It might be like the manager, maybe you're talking to all three or four or ten of them, whoever, right? So you're going to give them a customized welcome packet, right? For their move ins. You're going to give them the sign up sheet for them. And then the flyers for the people there, right? Or at the event the apartment complexes have event all the time.So maybe you have flyers that you want to give out or welcome packets. You never want to give out a hundred of them. You never want to give out 50 of them, even if they have a thousand residents, a thousand employees, a thousand, whatever, just give out 10 for now, 15 for now. And then you're able to come back in a couple of days, or even come back in a month and say, Hey, we wanted to drop off some more flyers.Can I have some of your information as well? Right. Or, Hey, we want to drop off more flyers. Do you guys need more? What is the deal? And at the same time you can look at the signup sheet. So you have two reasons for this second date to see them again. It can either be the flyer like that, how I mentioned, or you can come back and pick up the actual signup sheet and, start calling people.that's always the best thing. You want to come back and pick up the signup sheet. But anyways, I digress, that's going to be in another episode. Business Partnership Kit. It should have a customized welcome packet, Your intro letter, business card, small gift and testimonial sheet, or if you want, right?Two is a co branded flyer offering exclusive discounts for the employees or the customers. If it's like a small amount of customers, right? For example, let's just say you're going to a Gymboree or a pediatric. Location. I don't know. Medical location specifically, like those customers never like to a customers, if you're going to a Trader Joe's or something like that, because that's not,their job is not to promote you. Their job is to do their job. And so that would be more for, if you're going to create a co branded flyer with an exclusive discount for the customer. And that would be more for a smaller location, like a pediatrician office, a Gymboree, a medical location, something specific, So a co branded flyer offering an exclusive discount for the employees primarily, and then a signup sheet for employees to schedule appointments directly at the workplace that's in your business Next thing is your networking and relationship log. This is huge.This I talk about, and I have a whole unit on this on the ground marketing course, but you want to track your interactions, track your followups and key contacts. This is simple guys. It's as simple as creating a Google sheet or having a CRM like HubSpot or PipeDrive to track. You want to track their contact name and business, the date of the initial outreach.Your follow up reminders and then notes on past conversations. There's never not enough information. You can put in there, put as much information on your notes, on the past conversations, your follow up reminders here is something I want to tell you. That's huge. the biggest mistake in ground marketing is failing to follow up.Relationships take multiple touch points before they yield results. I cannot tell you how many times people fail to follow up and that's the hole. That's the big hole. Where a lot of your effort will go to waste if you fail to follow up, meaning you're going out, you're dropping off sign up sheets. Maybe you forget a couple of people to pick up their sign up sheets, a couple businesses, you failed those businesses.Or maybe, a lot of the people in an event, They filled out their information and you're like, great, this is exciting. I'm going to call them, but then you get busy. You never do call them. You fail to follow up, or maybe you do call them, but then they say they're busy at the moment. And then if you can call them a little bit later, or you live a voicemail and you never call them again or reach out to them again, you fail to follow up.Following up is humongous in ground marketing and If you just follow the principle of being consistent, you're going to bring them all in, but you need to follow up. Okay, so make sure you have this networking and relationship log. You want to have their contact name and business, date of initial outreach, the follow up reminders on there, how often you want to follow up, and then notes on past conversations.Always have that on there. The more detailed, the better. Now, that's A, right? Your relationship building toolkit. You want to have those. Your business partnership kit, and that can be with your realtors, that can be with your, photographers, it can be with a lot of these, businesses that are like that.And then you want to have your networking and relationship log. Now B is your mobile marketing toolkit. Now this is what you hear a lot of people talk about, especially in Facebook groups, Dental Town, things like that. How to take your brand to the community. Now when engaging with the community, you need tools that make your brand stand out and create instant credibility.So you want to have a portable branding kit. And what I mean by that is have a branded table cover, right? For health fairs, schools, corporate visits lunch and learns just for the events. Have a branded table cover, a professional retractable banner with a clear call to action. Okay. Make sure it has a clear call to action.On what you want to do giveaway items, branded toothbrushes, floss, lip balm, mini hand sanitizers, mouthwash, things like that, right? Floss. You want to have giveaway items always with you ready portable teeth models for demonstrations, On brushing or just to make your booth look a little bit more exciting and always have memorized a quick 32nd pitch everywhere you go.and honestly, this was my quick 30 second pitch. So I'm going to just give it to you right here, right now. It was this simple. Hey, how's it going? Grab whatever you want. It's free. That's it. Was it even 30 seconds? It was like five seconds, right? Hey, how's it going?Grab whatever you want. It's free. And you just stay quiet. Now that was it when it came to booths and events and things like that. Any event, that's all I ever said. And once they came. And they did a little shopping. That's when I would start talking to them about their concerns, their needs, what we're doing, how we're partnering up with a specific location, what we got going on, the incentives and things like that.Think of a quick 32nd pitch always. Okay. That's your portable branding kit. Now your lead collection tools, how are you going to collect these leads? Now I would, and I still do have a signup sheet, just a regular signup sheet. At times I do use an iPad. I always want the ball in my court.So I would say either have a or you can have a QR code signup system. It makes it easy to capture emails and phone numbers. But me personally, I. Prefer to have a signup sheet where I'm actually writing your name and numbers down. Or an iPad where I'm actually writing your name and number down, but just on a digital form.And then the second thing you can have is raffle signup forms. People engage more if they get a chance to win something. And we're going to talk about that with events on another episode, but you're doing that, make sure everybody somehow wins something when you do a raffle. Okay? Because those are potential patients.Everyone is a potential patient to sign up, but you can have that raffle sign up. Right. And this is how you're collecting leads, names, and numbers. You're starting to get names and numbers now into your log, and you're going to start calling out to these people. Now, if you want, you can use QR codes linked to a special offer landing page to track how many people sign up from your ground marketing efforts.This is pretty trackable. Okay. So if they scan the QR code, then they're going to go to the landing page and now boom, you will see how many people at this event actually had interest, looked into the page. Maybe they didn't sign up. Maybe they did sign up and now you have even further details on who they were and stuff like that by using the QR code from this one specific event.So you can do that. Now those are going to be the two things, right? The A and B. Okay. Relationship Building Toolkit and then your Mobile Marketing Toolkit. Now the three things, C, is Content and Messaging Toolkit. So you want to pre frame your brand for trust and credibility. Your communication and marketing materials should be designed to quickly build trust and answer common objections.So have pre designed ground marketing flyers and handouts. Maybe have a general practice handout, an introduction to your office, services, and patient testimonials. Have specific service flyers. This helped a lot, especially at events. When I had one for Invisalign, there was some for dental implants.You can have some for sleep apnea treatment, things like that. Then have business partnership proposal flyers. Explain how partnering with your practice benefits local businesses. And that's all on you. How are you going to benefit them? Go into detail. Something, what we did and what you can talk about.Is once a month, we love to promote a specific, business. So if you want, you can just give us some of your information. We know you have your business cards locked up somewhere, just collecting dust. Why not give us a little bit of them and we will put them in our hygiene kits and we will talk you up and give it to our existing patients, right?Boom. That's more visibility for their business. And at the same time, once they give you a yes, let them know, Hey, would it be okay, we give you some of our information as well. During that month, they're going to see us the principle of reciprocity. Boom. So business partnership proposal flyer, you can steal that if you want, use it, but you can go deeper into that, or you can do something completely different.that is the pre designed ground marketing flyers and handouts. Then the second part of that would be customizable elevator pitch. Always have a 10 second hook, right? Hey, we help your children get the specific results they need with this unique approach, So always say we help a target audience get a specific result with a unique approach, and it doesn't have to be a super unique approach, but the way you word it has to sound unique.Okay. And then. You want to have a quick credibility statement. We've helped over 500 families in the area achieve better oral health. We've helped two thirds of our community, they love us, achieve a better smile, more confidence, right? And then just have a clear next step. You know, We're offering a free consultation.Would you like to schedule now? Actually, don't even ask them if you would like to schedule now. Just say, we're offering a free consultation. What's your name and number? I can get you in as soon as next week. Boom, And then continue that way. People trust and remember stories more than facts.So use patient success stories in your materials Okay. So remember, have a customizable elevator pitch, 10 second hook. We help a target audience get specific results with a unique approach. Then quick credibility statement. We've helped over 500 families in the area achieve better, whatever. And then a clear next step. If you want, we're offering a free consultation right now for the next 10 days. What's your name and number? I can get you in as soon as tomorrow. And boom, give them less time to think of an answer, but more give them the opportunity to give you an answer based on what their desire is and what they want immediately.when you do that, you can say like, Hey, I can get you in as soon as tomorrow. Does that work right now? They only have an option. Yes or no. Instead of like, Oh, let me look at my schedule for the next following 10 days. And Now that's the content and messaging toolkit. So I hope that helped out with the essential tools for ground market.That's what you're going to need. Okay. So real quick, essential tools for ground marketing. You're going to need your relationship building toolkit, which involves your business partnership kit and your network and relationship log. You're going to need your mobile marketing toolkit, which involves your portable branding kit.Your table cover, your table, even a chair, if you want professional retractable banners, your giveaway items, models, your pamphlets, things like that. Quick 30 second pitch. This is an event. And at the same time, I would say, add a, case that you can put everything in, I'm going to put a link And show notes below where I tell you what I use super simple stuff And it's like a case that has like wheels. You can just roll it almost like those bags you see in You know airports, but it's a lot bigger and it's a case where you can fit everything in there pretty easy You can just leave it in the trunk of your car So anyways, your mobile marketing toolkit it involves your portable branding kit and your lead collections tools And then see your content and messaging toolkit.And that involves your pre designed ground marketing flyers and handouts and your customizable elevator pitch. Now three is systemizing and scaling ground marketing efforts. So automating your follow ups for maximum conversions, most ground marketing leads don't convert immediately.A structured follow up system ensures high conversion rates. Meaning you go to an event, you get a hundred people signing up out of those hundred people. Maybe one third will come in pretty immediately. And then the other ones you're going to need to follow up and so forth, right? They're busy. Maybe they had something come up.It doesn't mean they're not interested. They're super interested. You just got to work with them. So immediate follow up same day. So send a personalized thank you message to new contacts, always right within the same day. And then within two to three days. Follow up, Hey, just checking in, send a text or email.Just wanted to check if you had any questions. We'd love to have you in for your free consultation. Remember, always have that sense of urgency. So you can say, Hey, just wanted to get you in before the month ends for that free consultation. So if you're ever offering anything for free, don't give it forever for free.Just say within this month, right? They know they have that time within this month, that it can run out. Now your month can run out in a week. If you're doing that event in a week from now, or it can run out in 30 days from now. But just make sure you say there's an urgency Then after that, if you still don't hear from them, follow up with them within seven days, right? Hey, we're offering the free teeth whining session for the next ten new patients. We'd love to get you in. It's coming down to the wire Just follow up with them if they haven't booked.And continue to follow up. and we're gonna have another episode on following up, but unless they tell you no, always continue to follow up. Don't put your feelings. Into their heart into their mind. Don't put your thoughts into their mind meaning Hey, I'm going to be bothering them.If I follow up too much. Hey, they're going to be mad at me. If I follow up too much. That's what you're thinking. They're busy. They're doing other things. They may want to do this immediately. And then boom, something else happens. And your follow up is a reminder. So do not do that. Cut that wire, cut that emotion, that connection.There's no connection there. Boom. Cut it out. You are relentless. Follow up right now. Be tactful when you follow up. Don't just continue to follow up. Every single day, all the time, but give us some space, give us some time, but some thought in your marketing messaging. And we're going to talk about that a couple episodes down the line on following up.Now that's how you want to do it with a systematizing, on your follow ups and then training your team for ground marketing success. Now, ground marketing is not a solo effort. Your team must be trained to execute consistently. So these things are super important role playing scripts for different scenarios, how to approach a local business, how to start a conversation at community events, and how to follow up out feeling salesy.Those are the three things you're going to role play all the time. I still role play. Okay. How to approach a local business, how to start a conversation at community events. How to follow up without feeling salesy, every single location, business, and so forth has a different script. And we're going to discuss those scenarios and those scripts and later episodes, but always role play.You want to train your team. And the second thing is assigned clear roles and responsibilities. Who is responsible for ground marketing, meaning they're responsible for initiating partnerships, tending events and fairs. Handling follow ups. Now we do have some members who split this up, meaning someone is responsible for building partnerships, pipelines, referrals.Someone is responsible for accumulating events, attending events and fairs. And then someone is responsible separate for handling follow ups. They're on the phones. They're doing all the follow ups because they're just ground marketing everywhere. there is people who do that. And obviously that's.The more focused on a specific thing, the better results. So that I've seen work incredible and I can't take credit for that. We have other team members and we have other members in the ground marketing course who initiated that and it works fantastic, but no harm, no foul. I did all this and you can have one person in charge of the ground marketing and they can do that, but just make sure you assign clear roles and responsibilities.Nothing should be lost. The best ground marketing teams practice scenarios weekly until responses feel natural. So the whole team should be practicing this. Everybody should be on the same page and at the same time they should also see, okay, this person's out ground marketing, they're building partnerships.The team should know where the ground marketer is at or what's happening as far as events and health fairs. Now if it's a huge event and health fair, obviously more team members are going to be involved. More people will know. Assign clear roles and responsibilities. Alright, so hopefully we understand that and coming to an end here on the episode.So by combining the right mindset, the right tools, and execution plan, ground marketing becomes a powerful engine for predictable patient growth. So in summary, you want to develop the right mindset, right? Remember, ground marketing is a system, not a one time effort. You want to equip yourself with the right tools, have your relationship building kits, branding materials, and lead collection tools.Document everything too. Okay. Three, systemize outreach and follow up. So you want to track your interactions, automate follow ups, and leverage relationship building psychology, Use reciprocity, use consistency, use scarcity, urgency, things like that. Four, train your team to execute consistently.Ground marketing thrives when everyone follows a structured approach. So train them to do that. Ground marketing is one of the most effective, powerful strategies for long term patient growth. with the right foundation, Your practice can become the go to provider in your community without relying on expensive ads anymore.So go ahead and do this, make sure you got this locked and loaded and ready. And then in the next episode, we're going to be discussing identifying your target audience. Remember the more focused you are with crowd marketing, the better. So we're going to discuss how you can focus and zone in on your target audience.Thank you so much for tuning in. And if you want more information, the scripts, scenarios, templates want to see real live action, me actually doing this and so much more be part of the community of ground marketers, then you can do so by joining the ground marketing course. You can either Google it, the ground marketing course, or you can go in the show notes below, click the first link in the show notes below, see what everyone's saying and join the ground marketing course.And if you do, I'm excited to see you in there. All right. Thank you so much for tuning in and we'll talk to you in the next episode.

Clark Johannson, President and CEO of ClickSpace, board member at Young Presidents' Organization (YPO), and Director at A100, shares his expertise on advanced B2B performance marketing strategies, emphasizing the importance of unit economics, marketing intelligence and customer insights. Through decades of entrepreneurial experience, Clark provides actionable insights into revenue predictability, marketing efficiency and the mindset shift required for true growth marketing success.Key Takeaways:(02:49) The critical role of customer intimacy in startups to make informed decisions due to limited resources.(05:19) The struggle with predictable revenue in marketing due to lack of marketing visibility and misallocation of resources.(06:30) Why marketing tracking is essential because without it, businesses waste time and money on ineffective marketing channels.(16:04) The importance of marketing unit economics for sustainable growth to balance customer acquisition cost (CAC) and lifetime value (LTV) for financial viability.(24:48) Differentiating inbound and outbound marketing strategies.(28:32) Applying the J-Curve to marketing investment because marketing investments often see an initial dip before reaching profitability.(41:07) Marketers should learn from failed campaigns instead of focusing on vanity metrics.Resources Mentioned:Young Presidents' Organization (YPO) website - https://www.ypo.org/ A100 website - https://thea100.org/The Innovator's Dilemma by Clayton Christensen - https://www.amazon.com/Innovators-Dilemma-Technologies-Management-Innovation/dp/1633691780Harvard Business Review – "Jobs to Be Done" Theory - https://hbr.org/2016/09/know-your-customers-jobs-to-be-doneGoogle Ads - https://ads.google.com/Looker Studio (Google Data Studio) - https://lookerstudio.google.com/HubSpot - https://www.hubspot.com/Freshdesk - https://freshdesk.com/ Productboard - https://www.productboard.com/ PipeDrive - https://www.pipedrive.com/Insightful Links:Know Your Customers' “Jobs to Be Done” - https://hbr.org/2016/09/know-your-customers-jobs-to-be-doneWhat Is Market Intelligence? - https://www.businessnewsdaily.com/4697-market-intelligence.htmlHow to Calculate Unit Economics for Your Business - https://www.masterclass.com/articles/how-to-calculate-unit-economics-for-your-businessThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

S2E16 of IMpulse: The Influencer Marketing Podcast

Send us a textWith free-tier offerings mask hidden costs and complex pricing structures, Pipedrive positions itself as a streamlined, value-driven alternative. Unlike HubSpot, which often surprises users with significant upcharges, or Zoho, which nudges customers toward bundled solutions, Pipedrive maintains transparent pricing with a strong focus on sales pipeline management. While many CRMs require costly external add-ons for essential features like CPQ, AI-driven workflows, and document integration, Pipedrive incorporates sales-focused automation, reporting, and integrations without excessive complexity. Its user-friendly interface, predictable cost structure, and built-in sales enablement tools make it a compelling choice for businesses seeking a scalable yet cost-effective CRM solution.In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Pipedrive CRM's capabilities. We covered many grounds including where Pipedrive CRM might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Pipedrive CRM.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Eric in Lewiston, Maine, asks how to use last year's data to create and accurate sales plans and evaluate software tools (like CRMs and ZoomInfo) to make those goals happen. Sales planning is vital—without a roadmap, you're just hoping your revenue targets magically come to life. If you haven't defined clear performance metrics—like call activity, lead generation, conversion rates, or daily prospecting targets—then you don't really have a plan. You have a wish list. Looking Back at Last Year: Which Metrics Matter? Eric wanted to know which metrics from the previous year he and his team should be analyzing to inform this year's targets. The short answer? All of them, if they are metrics that matter to your business goals. Consider: Conversion Rates from Inbound Leads Speed to Lead (How fast are you following up?) Outbound Touches vs. Opportunities in Pipeline Opportunities-to-Proposal Ratios Proposal-to-Closed Deals Ratios Upsells, Cross-Sells, and Expansion Deals By mapping out how each step in your funnel converts to the next—calls to first appointments, first appointments to proposals, proposals to closed deals—you can see exactly where to focus in the new sales year. Maybe you need more first appointments. Maybe you need to tighten up your proposals so more of them convert. Or maybe you're missing upsell opportunities with existing clients. Data points you to the gaps. Pro Tip: Once you understand your ratios, you can decide if you're aiming to improve them by, say, 25% (a stretch goal) or if you're reaching higher. However, be careful not to “fix” one area and inadvertently break another. Success in sales is about balance across the entire funnel. Choosing the Right CRM: Beware of Overkill Eric also mentioned his team's struggle with an outdated CRM that's not built for strong tracking. As they look ahead, they're weighing big guns like Salesforce. But here's the deal: Salesforce is an excellent platform—if you're a larger organization with the bandwidth, budget, and complexity to justify it. For smaller teams (like Eric's with just two salespeople), adopting a massive enterprise CRM can be overkill. Zoho, Pipedrive, Nimble, and HubSpot are great alternatives for small-to-midsize sales teams. They're user-friendly, more cost-effective, and far simpler to deploy. The rule of thumb? Choose a CRM that matches your current size and selling process. The last thing you want is to waste months configuring a powerhouse system that nobody uses because it's too big or too confusing. Making Sense of “Big Data” Tools Like ZoomInfo Eric's final question was about whether to invest in a data-intelligence tool (e.g., ZoomInfo, Apollo, LeadIQ) to identify new leads and tap into “intent data.” My take: ZoomInfo: This is what we use at Sales Gravy, and we love it. It delivers reliable data, helps us expand into new verticals, multi-thread inside target accounts, and dramatically speeds up our list building. Intent Data: Tools like ZoomInfo can show you who's actively looking for solutions like yours. While it's not perfect, it can be a game-changer for prioritizing outreach to the prospects most likely to buy. Beware the Shelfware Trap: If you invest in a high-end data platform, make sure you have a solid plan (and the discipline) to use it consistently. It's easy to drop serious money on software and then let it collect dust. Pro Tip: Start with a limited number of “power users” on your team who will commit to mastering the tool. Then expand usage as you integrate it into your sales workflow. How We Made It Work: A Cautionary Tale We've been using ZoomInfo for years. Early on, we blew through a lot of money because we didn't fully implement it. It wasn't until we got serious—trained our people, integrated it with our CRM, and held each other accountable—that we started seeing results. Today, ZoomInfo is essential to how we prospect, grow pipeline,

Räägime seekord Pipedrive avalikku pilve kolimise teekonnast. Juttu tuleb ka ette tulnud väljakutsetest ja üllatustest. Külas olid Pipedrive infrastruktuuri osakonna juht Kristjan Elias ja Infrastruktuuri arhitekt Vladimir Zulin.-----Rohkem infot:* AWS case study: https://aws.amazon.com/solutions/case-studies/pipedrive-case-study/* Rackspace case study: https://www.rackspace.com/case-studies/pipedrive-aws* AWS User Group Estonia kohtumine, kus Kristjan rääkis üldisemalt samast teemast: https://www.youtube.com/live/b60JoyVC8t0?si=92jVMp4VW8ci-M7w&t=1504-----Jaga meile enda jaoks olulisimat mõtet episoodist meie Discord kanalis: https://discord.gg/8X5JTkDxccEpisoodi veavad Priit Liivak, Martin Kapp ja Tiit PaananenAlgorütmi toetavad Patchstack https://patchstack.comNortal https://nortal.com/Veriff https://www.veriff.com/

Jessica Tsur is the founder of CatchSupport.org, a nonprofit organization dedicated to providing mental health resources and support for individuals struggling with anxiety, depression, and other mental health challenges. Drawing from her personal journey with mental illness, Jessica has become a passionate advocate for mental health awareness and destigmatization.    She joined our podcast to share her powerful story of resilience, offering valuable insights into her battle with anxiety and depression, and how she turned her experience into a mission to help others.    Through her work, Jessica continues to inspire and empower individuals to seek the support they need and prioritize their mental well-being.   You can reach Jessica via her organizations website. https://catchsupport.org   To donate to Catch - you can zelle to info@catchsupport.org   Mail to CATCH SUPPORT INC 1443 Granada place Far Rockaway ny 11691   ______________________________________ Serenity Center   Looking for the right therapist for you? Reach out to the Serenity Center via their confidential WhatsApp line: https://wa.me/message/7U4AT74645R4J1   ______________________________________ Thank you to our sponsors:     ►Colel Chabad Pushka App   The easiest way to give Tzedaka download the Pushka app today      https://pushka.cc/meaningful     ______________________________________ ►Town Appliance   Visit https://www.townappliance.com   Message Town Appliance on WhatsApp:      https://api.whatsapp.com/send/?phone=17323645195&text&type=phone_number&app_absent=0   ________________________________   ►Toveedo   The Jewish videos your kids will love all in one happy place!  Stream unlimited videos on your phone, tablet, laptop, desktop, and smart TV.  From new releases, to your favorite classics, and exclusive originals, there's always something new to discover.   Use MM10 for 10% off   See our full library on    https://toveedo.com     ________________________________________   ► Skive     Customized Software Without The Custom Price Tag   Skive works with a variety of tools, including ClickUp, Monday.com, Smartsuite, Airtable, DocuSign, Pipedrive and more!   Visit-  https://skive.co     Book a call with Zalman here https://calendly.com/z     Reach out to Skive at info@skive.co     ________________________________________   ► Tribeworks Ignite    Announcing the 5th annual Tribeworks event, Wednesday, December 11th at the Hilton Staten Island.    Exhibitor registration is now open.   Use code MM for 50% off early bird tickets.   Register at https://tribeworksignite.com   To stay updated on the latest Tribeworks news, join our exclusive WhatsApp group:   https://chat.whatsapp.com/JitI6XfLoi1C8Twp1z0BQ2       ________________________________________ Subscribe to our Podcast    Apple Podcasts: https://apple.co/2WALuE2    Spotify: https://spoti.fi/39bNGnO    Or wherever Podcasts are available!   Editor: Sruly Saftlas

ACTIONABLE TAKEAWAYS: Start with “Why Did You Take the Call?”: Kick off by understanding the prospect's motivation. For inbound leads, ask directly, "What prompted you to reach out?" For outbound, ask, "What made you take this meeting with me?" This reveals their needs and priorities. Reserve Time for Next Steps: Set aside five minutes at the end to confirm logistics or plan a follow-up. If you need more time to dive into key topics, suggest scheduling another call. Demo Based on Pain Points: Order your demo around the most pressing pain points the prospect mentioned. Address their biggest challenges first to maintain their engagement and show value quickly. Recommend, Don't Upsell: Avoid pushing the premium package. Focus on the solution that best meets their needs to prevent overwhelming them and risking the deal. GARRETT'S PATH TO PRESIDENTS CLUB: Senior Account Executive @ Pipedrive Account Executive @ Pipedrive Junior Account Executive @ Pipedrive Lead Development Rep @ Pipedrive RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal

Curious about how a CRM can transform your gym's growth and retention? In this episode, Michael Benso dives into the powerful impact a Customer Relationship Management (CRM) system can have on gyms and fitness centers. He shares his own journey of managing multiple gym locations without a CRM and the struggles he faced in keeping track of client interactions and ensuring consistent growth.Highlighting game-changing platforms like High Level and Pipedrive, Michael shows how a CRM automates communication with members, helping keep them engaged and active. He also breaks down the complex world of A2P 10DLC regulations, explaining the importance of having proper opt-ins in your membership agreements to stay compliant and avoid costly fines. With a CRM in place, Michael suggests that gyms can even re-engage inactive or expired members, potentially boosting revenue by 5-10%.If you're ready to streamline client management, increase retention, and future-proof your gym's success, this episode is for you. Michael shares practical steps and invites you to connect with him for tailored CRM guidance. Don't just survive in the fitness industry—thrive and build a legacy with the right tools!This Podcast is Presented to you by BUZOPS Software! Your next-generation gym management software and operational system, meticulously engineered for gym owners who seek excellence and efficiency. BUZOPS It's designed to empower you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.

In Episode 181 of The Business Development Podcast, Kelly Kennedy dives into the October 2024 community questions, sharing his insights on business development challenges. He answers questions on managing inbound leads, the use of CRM tools, and how to approach multiple leads from the same company. Kelly explains that while inbound leads can be valuable, they are often best managed by inside sales or operational teams, reserving business development for outbound growth strategies. He emphasizes using a CRM like Pipedrive exclusively for tracking, instead of complicating workflows with additional tools like Excel, to maintain a streamlined process. Kelly also discusses effective follow-up techniques, advocating for a kind, once-per-week follow-up approach to avoid coming across as pushy, and emphasizes the importance of calendar management to stay productive in a global outreach role. In the spirit of Halloween, he shares his love for the spooky season with a personal ghost story, adding a fun twist to the episode. Wrapping up, Kelly introduces his Business Development Mastery Program, aimed at helping listeners build successful business development processes for the coming year.Unleash Your Business's Full PotentialYour business is built for greatness, and I'm here to help you unlock that success. Through personalized, actionable strategies, we'll work together to drive the growth you deserve. Let's bring your vision to life and create a legacy of achievement that lasts. Ready to elevate your journey? Start today with Capital Business Development CoachingLinks referenced in this episode:www.capitalbd.ca

In this episode of the Duct Tape Marketing Podcast, I interview Steve Oriola, CEO of Unbounce. Steve Oriola is a tenured CEO with over two decades of experience scaling dynamic B2B SaaS platforms, including Act!, Constant Contact, Pipedrive, and Julius. He recently led Unbounce through the acquisition of Insightly CRM, in which the two companies effectively merged. We discuss the findings of a recent benchmark report on CONVERSION RATES. That's right—we tried to get rid of email, but it looks like it has entered the chat again. Our conversation covers the importance of simplified copy, the enduring effectiveness of email marketing, the dynamics of mobile versus desktop conversions, and the rise of Instagram as a leading platform for conversions. We also cover the significance of writing at (if you can believe it) a lower grade level for better engagement, the nuances of industry-specific language, and the role of conversion-rate optimization in marketing strategies.

Bereits 3,5 Jahre nach Gründung bietet Myne Homes Co-Ownership an über 50 Ferienimmobilien in sechs Ländern an - mit der aktuellen Debt & Equity Finanzierungsrunde in Höhe von 40 Mio EUR ist die Profitabilität geplant. Nikolaus Thomale, Seriengründer und CEO von MYNE Homes, gibt dir tiefe Einblicke in die Entwicklung des Unternehmens - von der ursprünglichen Vision über den Pivot des Geschäftsmodells bis hin zur Profitabilität. Nikolaus spricht offen über das Team Setup, Hiring von Spezialisten und den Aufbau einer Feedback-Kultur. .Besonders lehrreich sind unter anderem die Insights im Bereich Leadership von schnell wachsenden Teams: Wie sieht das Org-Chart einer effektiven Organisation aus? Wie führt man Feedbackgespräche? Wann trenne ich mich von einzelnen Teammitgliedern?Was du lernst:Warum ein CFO in früher Phase für MYNE Homes besonders wichtig warStrategien zur Vermeidung von unpassenden Hires in Wachstumsphasen.Die Bedeutung von Fokus beim Aufbau eines Startups, insbesondere in frühen Phasen.Nikolaus' Ansatz zu Führung, Feedback und der Entwicklung einer gesunden Unternehmenskultur in einer schnell wachsenden Organisation.Einblicke in MYNE's Strategie zwischen Profitabilität und schneller Skalierung im Venture-Backed Space.ALLES ZU UNICORN BAKERY:https://zez.am/unicornbakery Starte noch heute deine 14-tägige KOSTENLOSE Testversion von Pipedrive und erhalte einen exklusiven Rabatt von 20 % auf dein Abonnement, wenn du dich über diesen Link anmeldest: unicornbakery.de/pipedriveMehr zu Nikolaus:LinkedIn: https://www.linkedin.com/in/nikolausthomale/ MYNE Homes: https://www.myne-homes.com/de Join our Founder Tactics Newsletter:2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:https://newsletter.unicornbakery.deMarker:(00:00:00) Schwarze Schwäne(00:10:43) Geschäftsmodell Co-Ownership(00:25:21) Team Setup & First Hires(00:35:34) Der richtige Zeitpunkt für Debt (Kreditfinanzierung)(00:38:16) Das passende Org-Chart für die Skalierung(00:47:13) Effektive Feedbackkultur(00:53:49) Leadership und erfolgreich führen(01:02:25) Shiny Object Syndrom vs. Fokus(01:13:39) Founder Support-System Hosted on Acast. See acast.com/privacy for more information.

Get Ready to Supercharge Your Sales with Pipedrive's AI-Powered Magic   In this episode, I had the chance to chat with Peter Harris, the powerhouse COO behind Pipedrive, the customer relationship management platform (CRM) that's quietly revolutionizing sales teams everywhere.   If you're looking to close deals faster, with less hassle, Pipedrive is the tool you didn't know you needed.   Peter shared some jaw-dropping insights on how Pipedrive's AI-Powered Sales Assistant is transforming sales workflows.   Imagine having a smart assistant that not only organizes your chaotic processes but predicts your next move—before you even realize it. This is AI at its best, turning guesswork into precision.   You'll also discover how Pipedrive is using AI internally in ways that are truly game-changing – from automated meeting summaries (yes, finally!) to crafting personalized marketing emails that actually convert,   Peter gives a behind-the-scenes look at the tech that's simplifying sales teams' lives while driving results.   The best part? Peter keeps it real. There's no fluff, just practical advice on how to harness AI's potential without getting lost in the buzzwords. If you've been hesitant to embrace AI, this conversation will push you over the edge—in the best possible way.   Here's what you'll learn: How Pipedrive's AI-powered Sales Assistant helps you prioritize leads and finance deals faster. The power of ‘activity-based' capital formation for turbocharging your raises. Pipedrive's "secret weapon" for handling internal tasks like meeting summaries and automated emails—saving your team hours every week. Simple, practical AI tips for generating new leads and converting them to investing – without overwhelming prospects and investors. So, if you want to take your capital raising to the next level, streamline your workflows, and inject a little AI brilliance into your raises, this is an episode you can't afford to miss! ***** The only Podcast you need on real estate and AI.   Learn how other real estate pros are using AI to get ahead of their competition.   Get early notice of hot new game-changing AI real estate apps.   Walk away with something you can actually use in every episode.   PLUS, subscribe to my free newsletter and get: • practical guides, • how-to's, and • news updates   All exclusively for real estate investors that make learning AI fun and easy and insanely productive, for free.   EasyWin.AI

In this episode of the Transform Sales Podcast: Sales Software Review Series, Tony Dicks interviews Arnaud Belinga, CEO of Breakcold, a modern CRM platform designed for email and LinkedIn power users. Arnaud explains how Breakcold targets SMBs, agencies, and sales teams of 5 to 15 people, focusing on integrating social platforms like LinkedIn into traditional sales processes. He highlights Breakcold's unique ability to streamline LinkedIn and email prospecting through a unified inbox and real-time engagement features, helping sales teams close deals faster. The conversation covers Breakcold's differentiation from legacy CRMs like Pipedrive and Cloze, emphasizing its seamless social media integration and simple UI/UX, with pricing starting at $45/month. Arnaud also touches on the platform's collaborative team features, integrations with calling software, and tools for building and nurturing relationships with prospects. Try Breakcold Here: https://getcloudtask.com/breakcold #TransformSales #salessoftware #cloudtask

R' David Kalmus reflects on his personal journey navigating mental health struggles, including experiences with depression and anxiety.    Growing up in a secular environment, David encountered challenges such as bullying and a significant bout of depression during his time in sixth grade, which ultimately fueled his immersion in atheism.    David experienced a spiritual awakening that led him towards Judaism and the teachings of Rabbi Nachman of Breslov.    Despite enduring intense depression and hospitalization, David eventually found solace through practices such as Hitbodedut and participation in the 12-step program. He emphasizes the importance of authenticity in communication and fostering a genuine connection with spirituality, offering insightful anecdotes and outlining his aspirations for a more inclusive Yeshiva initiative. [9/13/24, 5:00:04 PM] Nachi Gordon: R' David Kalmus reflects on his personal journey navigating mental health struggles, including experiences with depression and anxiety.    Growing up in a secular environment, David encountered challenges such as bullying and a significant bout of depression during his time in sixth grade, which ultimately fueled his immersion in atheism.    David experienced a spiritual awakening that led him towards Judaism and the teachings of Rabbi Nachman of Breslov.    Despite enduring intense depression and hospitalization, David eventually found solace through practices such as Hitbodedut and participation in the 12-step program. He emphasizes the importance of authenticity in communication and fostering a genuine connection with spirituality, offering insightful anecdotes and outlining his aspirations for a more inclusive Yeshiva initiative.   This episode was brought to you in part by:     ►Skive     Customized Software Without The Custom Price Tag   Skive works with a variety of tools, including ClickUp, Monday.com, Smartsuite, Airtable, DocuSign, Pipedrive and more!   Visit-  https://skive.co     Book a call with Zalman here https://calendly.com/z...     Reach out to Skive at info@skive.co   ______________________________________   ►Colel Chabad Pushka App   The easiest way to give Tzedaka download the Pushka app today    https://pushka.cc/mean...   _________________________________     ►Toveedo     The Jewish videos your kids will love all in one happy place!      Stream unlimited videos on your phone, tablet, laptop, desktop, and smart TV.    From new releases, to your favorite classics, and exclusive originals, there's always something new to discover.   Use MM10 for 10% off     See our full library on https://toveedo.com   __________________________________________   ►Town Appliance   Visit townappliance.com    Message Town Appliance on WhatsApp: https://bit.ly/Townapp...   ____________________________________   ►ILS Title     Infinity Title: Titles without stories.     When your real estate transaction is protected through Infinity, you get meticulous coverage, clear communication, and zero drama—title after title after title.     Visit https://Ilstitle.com   ____________________________________ ►Ray of Hope   We are here to provide a Ray of Hope – warmth, support, and understanding for sexual abuse and trauma survivors and their families in the Jewish Community.   Donate: https://causematch.com/rayofhope     ——————————————————- ►Lema'an Achai   Send a FREE Lema'an Achai Rosh Hashana eCard! Now, more than ever, people need to feel connected.  It's easy, meaningful, free and unlimited!  Choose your cards today and schedule them to be sent now or just before Rosh Hashana.   https://www.lemaanachai.org/en/ecards.php?a=mm   ——————————————————   Subscribe to our Podcast      Apple Podcasts: https://apple.co/2WALuE2      Spotify: https://spoti.fi/39bNGnO      Or wherever Podcasts are available!     Editor: Sruly Saftlas

Get ready for a transformative episode of the Meaningful People podcast featuring the inspiring co-founders of Guard Your Eyes, Yakov Nadel and Yechezkel Steltzer.    Join us as we delve into their revolutionary website dedicated to supporting individuals in overcoming unhealthy online behaviors / addictions and steering clear of harmful online content.   With their innovative approach, Yakov and Yechezkel have already positively impacted tens of thousands of lives.    In this candid discussion, we explore the importance of online safety for people of all ages and the significant impact of digital temptations. This episode contains sensitive content, so we advise a trigger warning before tuning in.   This episode was brought to you in part by:     ►Skive     Customized Software Without The Custom Price Tag   Skive works with a variety of tools, including ClickUp, Monday.com, Smartsuite, Airtable, DocuSign, Pipedrive and more!     Book a call with Zalman here https://calendly.com/zalman-skive/30min     Reach out to Skive at info@skive.co     Join the Skive Exploring Software Tools What's App chat here      https://chat.whatsapp.com/D4L1UdOmanZFq7mOdPVmwx   ______________________________________   ►Colel Chabad Pushka App   The easiest way to give Tzedaka download the Pushka app today    https://pushka.cc/meaningful   _________________________________     ►Toveedo     The Jewish videos your kids will love all in one happy place!      Stream unlimited videos on your phone, tablet, laptop, desktop, and smart TV.      From new releases, to your favorite classics, and exclusive originals, there's always something new to discover.     Use MM10 for 10% off       See our full library on https://toveedo.com   __________________________________________   ►Town Appliance        Visit https://www.townappliance.com       Message Town Appliance on WhatsApp: https://bit.ly/Townappliance_whatsapp   __________________________________________________     ►ILS Title     Infinity Title: Titles without stories.     When your real estate transaction is protected through Infinity, you get meticulous coverage, clear communication, and zero drama—title after title after title.   Visit https://Ilstitle.com   _______________________________________________   Subscribe to our Podcast    Apple Podcasts: https://apple.co/2WALuE2    Spotify: https://spoti.fi/39bNGnO    Google Podcasts: https://bit.ly/MPPGooglePodcasts    Or wherever Podcasts are available!         Editor: Sruly Saftlas

In this episode, we sit down with Chaim Cohen, who shares his powerful journey from a secular upbringing to embracing Orthodox Judaism. Chaim recounts his early life in a non-Jewish neighborhood in Sharon, Massachusetts, where football became an outlet for his anger and a shield against bullying. Despite his bar mitzvah, he felt disconnected from his Jewish identity, viewing it as a burden rather than a blessing.   Chaim's life took a dramatic turn when a seemingly ordinary football game triggered a deep reflection on his Jewish roots. His story is a testament to the transformative power of faith, as he describes the moment that propelled him to rediscover his heritage, don tefillin, and ultimately, dedicate his life to Torah study. This conversation delves into the struggles and triumphs of finding one's spiritual path and the impact of perseverance and commitment to personal growth.   Join Meaningful Minute + for exclusive content + more! https://chat.whatsapp.com/KWSjnaYDjUlDFpyyjPBpav     ►Skive   Customized Software Without The Custom Price Tag   Skive works with a variety of tools, including ClickUp, Monday.com, Smartsuite, Airtable, DocuSign, Pipedrive and more!   Book a call with Zalman here https://calendly.com/zalman-skive/30min   Reach out to Skive at info@skive.co   Join the Skive Exploring Software Tools What's App chat here    https://chat.whatsapp.com/D4L1UdOmanZFq7mOdPVmwx   ________________________________________   ►Colel Chabad Pushka App   The easiest way to give Tzedaka download the Pushka app today    https://pushka.cc/meaningful ___________________________________   ►Toveedo   The Jewish videos your kids will love all in one happy place!    Stream unlimited videos on your phone, tablet, laptop, desktop, and smart TV.    From new releases, to your favorite classics, and exclusive originals, there's always something new to discover.   Use MM10 for 10% off     See our full library on https://toveedo.com ____________________________________________   ►Nishmat, The Jeanie SchottensteinCenter for Advanced Torah Study   New Classes Start Srptember 8th!   For full class and registration, go to    https://2ly.link/1zLOz ____________________________________________________     ►Town Appliance    Visit https://www.townappliance.com   Message Town Appliance on WhatsApp: https://bit.ly/Townappliance_whatsapp ____________________________________________________   ►

Jason Lemkin is one of the OG SaaS investors with all of his first five investments turning into unicorns with Pipedrive, Algolia, Talkdesk, Salesloft and RevenueCat all in his portfolio. SaaStr is the largest global community in SaaS and he has taught a generation the fundamentals of SaaS on saastr.com. In Our Second Episode of This Week in SaaS: 1. Wiz Rejects Google's $23BN Acquisition Offer: How does Jason analyse the price of the offer? $23BN for a $500M ARR business growing 120% YoY? What is the reasoning for Google in pursuing the acquisition? If Wiz had of proceeded in the process, what are the chances it would have made it through regulators? Why did Wiz walk away from the offer? If Jason were on the board, what would he have done? Is there a correlation between the downfall of Crowdstrike and Wiz turning down the offer? What does this mean for the M&A market moving forward? Will there be a secondary round now in place for Wiz at $23BN? 2. Crowdstrike: WTF Happens from Here: Did Crowdstrike manage the crisis in the right way? What would Jason have done differently? What is the bull case for Crowdstrike moving forward from this point? What are the bear case for the company? Could this snowball and be the end? What will this do to company requirements on having single point of failure solutions? Where will the market cap of Crowdstrike be at the end of 2024? 3. LegalTech: Show Me the Money: $1BN in a Single Day: Clio announced a $900M round at a $3BN valuation. How does Jason analyse this? What does Jason make of Harvey's $100M raise at a $1.5BN valuation? Why does Jason think 2025 will be the year for AI parity? Why will we see the majority of SaaS features be commoditised in 2025? What is the single biggest regret that Jason has in his investing career?

William Sigsworth, SEO Manager at Pipedrive, discusses managing SEO across multiple language markets. In this episode, William shares his perspectives on defining SEO cannibalization and its significance for SEO operators, common causes and identification of SEO cannibalization within websites, strategies to prevent content duplication and its role in SEO cannibalization, impact of conflicting internal linking structures on SEO performance, and conducting a comprehensive audit for keyword overlap in SEO. Show NotesConnect With: William Sigsworth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

William Sigsworth, the Head of SEO Content at Pipedrive, discusses the five C's of SEO cannibalization.In this episode, William shares his perspectives on definition and importance of SEO cannibalization in digital marketing, common causes of SEO cannibalization within a website, strategies to identify and mitigate SEO cannibalization issues, role of content duplication in exacerbating SEO cannibalization, impact of internal linking structures on SEO cannibalization, and conducting keyword audits to resolve keyword cannibalization. Show NotesConnect With: William Sigsworth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrus Purde, Co-Founder and CEO of Outfunnel, an integration platform, discusses the importance of sharing data between marketing and sales teams and the challenges businesses face when their tools don't communicate effectively.   About Outfunnel Outfunnel is an integration platform that makes it easy to connect sales and marketing tools, keep customer data in sync across the MarTech stack, and record all marketing engagement in the CRM.   About Andrus Purde Andrus Purde is Co-Founder, CEO and ‘recovering marketer' at Outfunnel. Andrus founded the integration platform in 2017 following a career in marketing, including positions at Pipedrive and Skype.   Time Stamps [00:01:0] - Andrus introduces himself and talks about his marketing career before starting Outfunnel. [00:03:2] - Andrus discusses Estonia as a great place for startups and the benefits of being based there. [00:06:0] - Importance of Two-Way Data Sync: Andrus explains the significance of syncing data both ways between CRM and marketing tools. [00:10:3] - Andrus talks about the popular integrations and connections made using Outfunnel. [00:14:0] - Andrus discusses the strategies used to promote Outfunnel. [00:18:3] - Andrus shares the best marketing advice he has received. [00:21:4] - Andrus's contact details.   Quotes “Some companies operate years, or forever, with data in isolation… marketers and salespeople who are doing the work... they shouldn't worry about how the tools have been sourced in their company. They should just have access to the data.” Andrus Purde, Co-Founder and CEO at Outfunnel   Follow Andrus: Andrus Purde on LinkedIn: https://www.linkedin.com/in/andruspurde/ Outfunnel website: https://outfunnel.com/ Outfunnel on LinkedIn: https://www.linkedin.com/company/outfunnel/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Coming to you from the Ptex headquarters in Brooklyn, NY, this podcast is for no-nonsense advice to help you learn, grow, and lead.  Today, I'm excited to be chatting with former Chief Automation Officer of the Ptex Group and good friend Nathan Weill Nathan Weill, a self-identified tech geek, He founded Flow Digital in 2018, providing headache-free automation support so business owners could stop struggling with SaaS tools and repetitive tasks and direct their full energy toward growth. In our interview, I discuss the importance of automation in business processes by identifying repetitive tasks and setting clear objectives. Then Nathan highlight examples of automation for lead generation, internal processes, and follow-up procedures. I also discuss the common misconceptions about automation  - such as automation equals job loss, too expensive for small businesses Then we discuss using automation to save time and energy, improve efficiency, and enhance client communication This and so much more only on the let's talk business podcast…  let's get right to our conversation with Nathan Weill LINKS https://flow.digital https://www.linkedin.com/in/nweill/ https://x.com/NathanWeill PLEX GROUP:  To watch or listen to this episode, visit: https://ptexgroup.com/podcast/ Listen via WhatsApp: https://chat.whatsapp.com/LQcX4QJzavWEKTGAbgK3Gh For all other episodes or to view all other ways to subscribe, visit https://ptex.co/podcast PRACTICAL POINTERS: Identify Repetitive Tasks: Start by listing out all repetitive tasks in your business processes. These are prime candidates for automation and can significantly reduce manual workload. Set Clear Objectives: Define what you aim to achieve with automation, such as reducing errors, saving time, or improving customer satisfaction. Clear goals will guide your automation strategy. Lead Generation: Use tools like chatbots on your website to engage visitors and capture leads automatically. Platforms like HubSpot can automate email campaigns to nurture leads. Choose the Right Tools: Research and select automation tools that align with your business needs. Consider factors like ease of use, integration capabilities, and customer support. Freemium Models: Take advantage of freemium versions of automation tools to get started without a significant upfront investment. Tools like Mailchimp offer free plans for small businesses.   TIMESTAMPS :  04:01 Appreciation for team involvement and automation benefits. 07:04 Custom software takes time, but off-the-shelf works. 10:57 Efficient lead management crucial for sales productivity. 15:54 Automate lead tracking, notification, and response oversight. 18:18 Scheduling made simple with shared booking links. 23:26 Automate functions, enhance employee experience, streamline onboarding. 24:33 Automate systems for cost-effective and efficient onboarding. 28:30 Streamlining reporting processes for executives using automation. 33:37 AI drives automation with increased operational relevance. 36:39 Human interaction is important but automation essential. 37:38 Seek Zapier blog for full case study. 43:28 Started without standard procedures, had to catch up. 45:21 Use chatbots and automation tools for lead generation.   GUEST BIO : Most businesses lose massive amounts of time and money to routine business tasks and technology struggles. While directing operations at Ptex Group, a New York-based marketing agency, Nathan Weill, a self-identified tech geek, set out to eliminate his own company's losses by sharpening his SaaS expertise. After winning massive savings and growth for his employer, Nathan made it his mission to bring the same freedom to other businesses. He founded Flow Digital in 2018, providing headache-free automation support so business owners could stop struggling with SaaS tools and direct their full energy toward growth. Ranked as the #1 certified expert worldwide on Zapier's marketplace and certified by Keap, Pipedrive, Airtable, and many other tools, Flow Digital offers workflow, sales, and marketing automation as well as CRM implementation. Nathan and his team save clients around 45,000 hours per month and have generated over $10 million in ROI to date.

Hala Taha became a successful CEO and founder at a young age by mastering LinkedIn and sales. She has driven significant growth for her $5M company using LinkedIn's networking features and Pipedrive's CRM capabilities. In this episode, Hala shares her top LinkedIn content strategies, DM tactics, and how to use Pipedrive to manage all your communications in one place. In this episode, Hala will discuss:  - Why LinkedIn is primed for sales - How people sell on LinkedIn - LinkedIn profile optimization for maximum visibility - Effective LinkedIn DM strategies - Pipedrive's new LinkedIn integration for streamlining sales  - Automation in Pipedrive CRM - How to create high-converting LinkedIn content - Interest relevancy on LinkedIn - Niche vs. broad content strategies - How to use polls to qualify leads - Best practices for including links in posts - Hot LinkedIn features for 2024 - And other topics… Try Pipedrive For FREE: Get Pipedrive free for 30 days, plus get 20% off your first year at youngandprofiting.co/pipedrive  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Sponsored By:  Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify  Indeed - Get a $75 job credit at indeed.com/profiting  Facet - For a limited time Facet will waive $250 enrollment fee for new annual members! Visit facet.com/profiting for details. Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING  LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP   More About Young and Profiting Download Transcripts - youngandprofiting.com   Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media's Services - yapmedia.io/

Be sure to register for my free training on, "The 5-Step Formula to Closing More Deals without the Price Pushback, 'Think-It-Overs' or Ghosting"https://salesinsightslab.com/training/Welcome to Data Driven Insights, the podcast that helps sales reps and business owners elevate their game and close more deals at higher prices. I'm your host, Marc Wayshak.In this episode of Data Driven Selling, we delve into a fundamental challenge faced by sales professionals: How to close deals more quickly and prevent them from slipping through the cracks. Marc emphasizes that many issues encountered at the end of the sales process actually stem from how the process was initiated. To address this, Marc introduces a five-step strategy designed to accelerate any sales cycle and drive more effective results:1. Organize your entire process.Every professional salesperson, and every sales organization as a whole, must have a good CRM system in place to organize everything. The last thing you want to do is just have your entire sales process organized in some Excel spreadsheets, on paper, or in Google Docs.You don't ever want to walk into the office wondering what your day will look like. Your process should be so organized that you already know exactly what each day is going to entail. There must be a particular system through which you can see your entire pipeline, so that way nothing is ever slipping through the cracks. The more organized your process, the better off you'll be. Having a good CRM system that really holds it all together is simply key to closing the sale faster.2. Disqualify prospects.This is less about organization and more about how you're actually selling. One of the reasons many sales start to slow down is that they were never truly qualified in the first place. You must become adept at using a systematic process to understand whether each prospect is actually qualified or disqualified. This is essential to closing the sale faster, because otherwise you'll spend all of your time with disqualified prospects that have just kind of hung around in your pipeline. You've got to clean those people out, and move on. By learning to disqualify prospects early on, you'll enable yourself to focus your time and energy on prospects that are actually a good fit.3. Present only what's relevant.Salespeople constantly want to present their entire offering to every single prospect. But the reality is that you probably have an offering that's pretty broad. And so your prospects often don't need everything that you do. They only need certain things.Presenting features or components of your offering that are outside the scope of what the prospect is really trying to solve only distracts them—and slows down the sale.If you really want to close the sale faster, you must present only what's relevant.4. Be NSO.NSO stands for Next Step Obsessed. One of the most common reasons sales start to slow down is a lack of clear next steps. If you really want to start closing the sale faster, then you need to become absolutely obsessed with next step. As in, you can't sleep at night if you know that you didn't schedule a next step in that last meeting.Once you prioritize next steps and become militant about scheduling them in every meeting or sales conversation, you'll noticed that you're able to hold sales together far more effectively.One of the biggest mistakes you can make in sales is to give a proposal to a prospect and then plan to “reconnect in a couple of months” or something similarly vague. Instead, there should always be a scheduled appointment in the calendar. Become obsessed with asking every prospect, “Do you have your calendar in front of you?” before ending any sales conversation. (And by the way, everyone has their calendar in front of them nowadays.)Always get that next step in the calendar right then and there, and send out a calendar invite while you're actually on the phone or on the Zoom or for face to face with the prospect. Always be obsessed with next steps.That's going to hold the sale together. And it's going to condense your sales cycle, so you can start closing the sale faster.5. Live by your pipeline.The next step to closing the sale faster is to become crystal clear—and truly honest—about your pipeline's strongest opportunities, and where you need to focus your time. Living by your pipeline and only focusing on the very best opportunities means condensing that sales cycle and closing the sale faster. And, quite frankly, more frequently. Marc wraps up the episode by offering listeners the opportunity to register for a free video training session, designed to provide additional tactical advice on closing deals without facing common issues like price pushback or ghosting. To access this valuable resource, visit closingtraining for instant access.

Jason Lemkin is one of the OG SaaS investors with all of his first five investments turning into unicorns with Pipedrive, Algolia, Talkdesk, Salesloft and RevenueCat all in his portfolio. SaaStr is the largest global community in SaaS and he has taught a generation the fundamentals of SaaS on saastr.com. In Our First Ever Episode of This Week in SaaS 1. PluralSight Goes to Zero: WTF happened to PluralSight? How did it go from $3.5BN to $0? Will this have a wider impact on the willingness of PE to buy tech companies? Who are the next contenders to go from hero to zero? Zendesk? Anaplan? Will this generation of PE funds be let off by their LPs for a poor vintage? 2. Salesforce's Worst Stock Market Drop Since 2004 + Mongo Takes a 23% Hit: Why did Salesforce lose $50BN of market cap in a single day? Is the same true for MongoDB taking a 23% hit in one day? What does it mean when the new normal is these once hyper-growth companies now growing only 6% per annum? 3. The Settlers into Slow Growth: Why does Jason believe that Dropbox and Box have both settled into a world of slow growth? What happens to Twilio from here in a world post Jeff Lawson? What happens to Retool from this point on? Would Jason be a buyer of Notion at $10BN? 4. Venture Capital is Broken: Why does Jason believe that we need to see a relation of public multiples for the math in venture capital to work again? Why does Jason believe that the way we mark portfolios with TVPI leads to corrupt and bad behaviour? How does Jason think we will solve the problem of liquidity with IPOs being shut, M&A being out of the window and now PE being a doubt as the source of buyers?

Jason Lemkin is one of the OG SaaS investors with all of his first five investments turning into unicorns with Pipedrive, Algolia, Talkdesk, Salesloft and RevenueCat all in his portfolio. SaaStr is the largest global community in SaaS and he has taught a generation the fundamentals of SaaS on saastr.com. In Today's Episode with Jason Lemkin We Discuss: 1. Growth Rates and Churn Rates: Average/Good/Great: What is a growth rate that would excite Jason in a SaaS company? What is average? What levels of churn would worry Jason to see? What would excite him to see? What does Jason never tolerate when it comes to either growth rate or retention? 2. What Founder Combination Always Wins: Why does Jason believe you cannot lose money on a CEO salesperson and a technical CTO founding partnership? Why does Jason always meet the CTO for a second meeting in the diligence process? What questions does he ask? What do the best CTOs do or say? Why does Jason always want to sell his shares when the founders want to sell? Why does Jason believe that a company is never the same when the founders leave? 3. WTF is Happening in the World of VC: Why does Jason believe that pricing is worse than it has ever been in venture? Why does Jason believe that traditional seed VC is systemically broken? Why are companies getting stuffed with more cash than ever before? What does Jason know now about dilution that he wishes he had known when he started? Why does Jason believe that you should always recycle everything? 4. WTF is Happening in PE and Later Stage Markets: What happens to all the overpriced acquisitions like Zendesk and Salesloft where private equity way overpaid for them, they have no growth and no product innovation? What happens to the generation of public companies like Box, Dropbox and Twilio, all with low growth and little product innovation in the single-digit market caps? Why does Jason believe that Klaviyo is the most undervalued public company today? What does Jason believe will happen to Anaplan with Pigment eating their lunch?

David Allen has been described as a productivity expert who specializes in curing the psychic pain caused by the pressure of time. He introduced the world to his timeless Getting Things Done methodology in 2001 when he published a book of the same name. Thanks to his ground-breaking work, millions have discovered tools to accomplish more with less stress. In this episode, David breaks down the GTD framework and offers tips to help even the busiest people stay productive and engaged. David Allen is the creator of the Getting Things Done system and bestselling author of several books, including Getting Things Done: The Art of Stress-Free Productivity. He is recognized by Forbes as one of the top five executive coaches in the US and included in Business 2.0 magazine's 2006 list of the “50 Who Matter Now.” In this episode, Hala and David will discuss: - What stress-free productivity looks like - When stress is a good thing - The ‘external brain' stress-management tool - The five steps of his GTD system - Tips for avoiding distraction - His approach to organizing tasks  - Why priorities must drive action - How ‘open loops' drain your energy  - The two-minute rule for more efficiency - Tips to stop wasting time and draining energy - And other topics… David Allen is a leading expert on organizational and personal productivity. He is the creator of the Getting Things Done methodology and bestselling author of several books, including Getting Things Done: The Art of Stress-Free Productivity. He is recognized by Forbes as one of the top five executive coaches in the US and included in Business 2.0 magazine's 2006 list of the “50 Who Matter Now.” David Allen is the founder and chairman of the David Allen Company, providing seminars, coaching, educational resources, and practical products for individuals and organizations. He continues to write about coping with the fast-paced modern world, emphasizing balance, control, and meaningful focus.   Resources Mentioned: David's Website: https://gettingthingsdone.com/  David's LinkedIn: https://www.linkedin.com/in/davidallengtd/  David's Twitter: https://twitter.com/gtdguy  David's Instagram: https://www.instagram.com/dallen45/  David's Facebook: https://www.facebook.com/DavidAllen/  David's Books: Getting Things Done for Teens: Take Control of Your Life in a Distracting World: https://www.amazon.com/Getting-Things-Done-Teens-Distracting/dp  Getting Things Done: The Art of Stress-Free Productivity: https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity-dp-0143126563/dp   LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Sponsored By:  Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Justworks - Start your free month now at justworks.com/profiting Indeed - Get a $75 job credit at indeed.com/profiting Economist Education - Go to education.economist.com/PROFITING and enter my promo code PROFITING at registration to get 15% off any course from Economist Education. This offer ends on March 31st – don't wait! Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Porkbun - Get your .bio domain and link in bio bundle for just $5 from Porkbun at porkbun.com/Profiting Pipedrive - Go to youngandprofiting.co/pipedrive and get 20% off Pipedrive for 1 year! More About Young and Profiting Download Transcripts - youngandprofiting.com   Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/

Always the health nerd, Dr. Will Cole was the weird kid who packed peppers, bananas, and whole grains for lunch. Passionate about optimizing health with nature's gifts, he decided to pursue formal training. He is now one of the top 50 functional medicine practitioners in the nation, helping people around the world restore their minds and bodies using natural methods. In this episode, Dr. Will presents natural solutions to health problems, recommends the best foods for improving gut health, and explains the connection between mental and physical health.  Dr. Will Cole is a leading functional medicine expert who consults people worldwide through his functional medicine telehealth center, one of the first in the world. He hosts the popular podcast, The Art of Being Well, and is the bestselling author of multiple books, including most recently, Gut Feelings.  In this episode, Hala and Will will discuss: - The difference between functional and traditional medicine - Bio-individuality as the key to optimal health - The connection between food and emotions - The impact of inflammation on mental health and mood - The evolutionary mismatch that puts humans at odds with modern life - The science behind the gut-brain connection - How the bacteria in our guts control us - Nutrient-dense foods for gut health - The impact of shame on health - Practicing self-compassion to lower inflammation - Steps to understanding your bio-individuality - And other topics… Dr. Will Cole started one of the first functional medicine telehealth centers in the world, enabling him to consult with people wherever they may be. He is a leading functional medicine expert specializing in digestive disorders, autoimmune conditions, thyroid issues, hormonal dysfunctions, and brain issues. He is the bestselling author of The New York Times bestseller Intuitive Fasting, and most recently, Gut Feelings. Dr. Will hosts the popular podcast The Art of Being Well and serves as actress Gwyneth Paltrow's diet advisor. Resources Mentioned: Will's Website: https://drwillcole.com/  Will's LinkedIn: https://www.linkedin.com/in/drwillcole/  Will's Twitter: https://twitter.com/drwillcole  Will's Instagram: https://www.instagram.com/drwillcole/  Will's Facebook: https://www.facebook.com/doctorwillcole/  Will's YouTube: https://www.youtube.com/user/drwillcole  Will's Podcast: https://podcasts.apple.com/us/podcast/the-art-of-being-well/id1539535133      LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course.     Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Justworks - Start your free month now at justworks.com/profiting Indeed - Get a $75 job credit at indeed.com/profiting Economist Education - Go to education.economist.com/PROFITING and enter my promo code PROFITING at registration to get 15% off any course from Economist Education. This offer ends on March 31st – don't wait! Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Porkbun - Get your .bio domain and link in bio bundle for just $5 from Porkbun at porkbun.com/Profiting Pipedrive - Go to youngandprofiting.co/pipedrive and get 20% off Pipedrive for 1 year!     More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media Agency Services - yapmedia.io/

A true YouTube pioneer, Sean Cannell joined the platform only two years after its launch. Having built a YouTube empire worth $10 million, he helps entrepreneurs grow their influence and pursue their passion full-time through the power of online video. In today's episode, Sean offers invaluable insights on YouTube monetization and leveraging the platform for business. Sean Cannell is a business coach, international speaker, and YouTuber who has over 3 million subscribers across his channels. Featured in the "20 Must Watch YouTube Channels That Will Change Your Business” by Forbes, he helps entrepreneurs and creatives build their influence and income with online video through his seven-figure media company, Think Media.   In this episode, Hala and Sean will discuss: - The best way to monetize YouTube from day one - Diversifying YouTube income beyond ad revenue - How to supercharge your YouTube earnings - Lesser-known YouTube features for increased earnings - Strategies for integrating YouTube into your sales funnel - Organic lead generation with YouTube - The shortest path to big earnings with a small channel - Sean's formula for building sales funnels on YouTube - The two big ways to get discovered on YouTube - Ethical clickbait writing that works - The YouTube algorithm - And other topics…    Sean Cannell is a leading YouTuber, business coach, and CEO of Think Media, with over 3 million subscribers across his channels. Through his seven-figure media company, he helps entrepreneurs and creatives build their influence and income with online video. He has been featured in the "20 Must Watch YouTube Channels That Will Change Your Business” by Forbes. Also an international speaker, he has shared his expertise on YouTube, online business, and digital marketing at events like VidCon Anaheim, Social Media Marketing World, Marketing Impact Academy, and Grow With Video Live.    Resources Mentioned: Sean's Website: https://www.seancannell.com/  Sean's LinkedIn: https://www.linkedin.com/in/seancannell/  Sean's Twitter: https://twitter.com/seancannell  Sean's Instagram: https://www.instagram.com/seancannell/  Sean's YouTube: https://www.youtube.com/channel/UCWWFavn3ym0w3myTD5OX59g  Think Media's YouTube: https://www.youtube.com/user/THiNKmediaTV  Sean's Free Class: https://courses.seancannell.com/youtube-1k-challenge-sign-up-march-2024  The Think Media Podcast: https://podcasts.apple.com/gb/podcast/the-think-media-podcast/id1492533163      LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course.     Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Justworks - Start your free month now at justworks.com/profiting Indeed - Get a $75 job credit at indeed.com/profiting Economist Education - Go to education.economist.com/PROFITING and enter my promo code PROFITING at registration to get 15% off any course from Economist Education. This offer ends on March 31st – don't wait! Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Porkbun - Get your .bio domain and link in bio bundle for just $5 from Porkbun at porkbun.com/Profiting Pipedrive - Go to youngandprofiting.co/pipedrive and get 20% off Pipedrive for 1 year!     More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media Agency Services - yapmedia.io/

Sean Cannell was the textbook troubled teenager, indulging in wild parties and substance abuse. But after getting expelled from high school, he decided to turn his life around. He immersed himself in volunteer work at a small church where he discovered video production and marketing. He has now built a seven-figure media empire, with 17 years of YouTube experience under his belt. In today's episode, Sean dives deep into YouTube, including the right way to get started and the future of the platform. Sean Cannell is a business coach, international speaker, and YouTuber who has over 3 million subscribers across his channels. Featured in the "20 Must Watch YouTube Channels That Will Change Your Business” by Forbes, he helps entrepreneurs and creatives build their influence and income with online video through his company, Think Media.   In this episode, Hala and Sean will discuss: - Why YouTube is miles ahead of other platforms  - Lead generation with YouTube - Nurturing hot leads with YouTube - Longevity on YouTube - Prospects for entrepreneurs starting on YouTube now - Growth potential for entrepreneurs on YouTube  - Considerations for starting a successful channel  - Why it's not too late to start in 2024 - YouTube as an investment for your business - Frameworks for picking the perfect name for your channel - And other topics…   Sean Cannell is a leading YouTuber, business coach, and CEO of Think Media, with over 3 million subscribers across his channels. He helps entrepreneurs and creatives build their influence and income with online video through his seven-figure media company. He has been featured in the "20 Must Watch YouTube Channels That Will Change Your Business” by Forbes. Also an international speaker, he has shared his expertise on YouTube, online business, and digital marketing at events like VidCon Anaheim, Social Media Marketing World, Marketing Impact Academy, and Grow With Video Live.  Resources Mentioned: Sean's Website: https://www.seancannell.com/  Sean's LinkedIn: https://www.linkedin.com/in/seancannell/  Sean's Twitter: https://twitter.com/seancannell  Sean's Instagram: https://www.instagram.com/seancannell/  Sean's YouTube: https://www.youtube.com/channel/UCWWFavn3ym0w3myTD5OX59g  Think Media's YouTube: https://www.youtube.com/user/THiNKmediaTV  Sean's Book, YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer: https://www.amazon.com/YouTube-Secrets-Ultimate-Following-Influencer/dp/1544511817 Sean's Free Class: https://courses.seancannell.com/youtube-1k-challenge-sign-up-march-2024  The Think Media Podcast: https://podcasts.apple.com/gb/podcast/the-think-media-podcast/id1492533163      LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course.     Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Justworks - Start your free month now at justworks.com/profiting Indeed - Get a $75 job credit at indeed.com/profiting Economist Education - Go to education.economist.com/PROFITING and enter my promo code PROFITING at registration to get 15% off any course from Economist Education. This offer ends on March 31st – don't wait! Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Porkbun - Get your .bio domain and link in bio bundle for just $5 from Porkbun at porkbun.com/Profiting Pipedrive - Go to youngandprofiting.co/pipedrive and get 20% off Pipedrive for 1 year!   More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media Agency Services - yapmedia.io/

When Vernā Myers started her law degree at Harvard Law School, there were more people of color than she had ever gone to school with. So, it was disheartening when she became the first and only Black person at the corporate law firm that hired her. Dissatisfied with the status quo, she joined forces with others who wanted to increase representation for people of color. Since the '80s, she has been promoting diversity and inclusion, becoming a cultural thought leader and catalyst. In this episode of YAPClassic, she breaks down the importance of diversity and inclusion for both businesses and individuals. She also shares her wisdom about overcoming the intrinsic, unconscious biases present in all of us. Vernā Myers is the VP of Inclusion Strategy at Netflix. She is the founder of The Vernā Myers Company, which helps organizations embrace and advance a culture of inclusion. She is the bestselling author of Moving Diversity Forward and What if I Say the Wrong Thing? In this episode, Hala and Vernā will discuss: - Her career transition from law to inclusion and diversity - Her definition of diversity and inclusion - Systemic barriers to success - The counter to imposter syndrome  - Systemic bias as the root cause of unconscious bias - How to improve our unconscious bias - The true meaning of equity - Her one-up and one-down framework for understanding social hierarchy - The difference between sympathy and empathy - How to support marginalized groups with empathy - How to raise empathetic children - Taking action with micro-affirmations  - Counteracting microaggression with humility - The impact of diversity and inclusion on a business's bottom line - And other topics…   Vernā Myers is a Harvard-trained lawyer who transitioned from a decade-long legal career to become a cultural thought leader in diversity and inclusion. As the founder of The Vernā Myers Company, she is known for her impactful consulting work and bestselling books like Moving Diversity Forward and What if I Say the Wrong Thing? In 2018, she became the VP of Inclusion Strategy at Netflix. Vernā has been featured on CNN and referenced in publications such as The Atlantic, Bloomberg BNA, Business Insider, Forbes, Fortune, Harvard Business Review, Refinery29, and TED NPR Radio. LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Resources Mentioned: Vernā's Website: https://www.vernamyers.com/ Vernā's LinkedIn: https://www.linkedin.com/in/vernamyers/ Vernā's Twitter: https://twitter.com/VernaMyers Vernā's Book, What if I Say the Wrong Thing?: 25 Habits for Culturally Effective People: https://www.amazon.com/What-Say-Wrong-Thing-Culturally/dp/  Sponsored By:  Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Justworks - Start your free month now at justworks.com/profiting Indeed - Get a $75 job credit at indeed.com/profiting Economist Education - Go to education.economist.com/PROFITING and enter my promo code PROFITING at registration to get 15% off any course from Economist Education. This offer ends on March 31st – don't wait! Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Pipedrive - Go to youngandprofiting.co/pipedrive and get 20% off Pipedrive for 1 year! Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today. More About Young and Profiting Download Transcripts - youngandprofiting.com   Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/

Kelly Roach grew up close to the poverty line, so she had to rely on free lunch from the cafeteria. One day, when a new volunteer unwittingly ripped open her empty envelope in front of everyone in the line, she was mortified. Determined to rewrite her story, she worked multiple jobs in college before thriving in a corporate career and later in entrepreneurship. In today's episode, Kelly will share her system for running a family-first business model and offer strategies for successfully building a business online.  Kelly Roach is a business coach, CEO, podcast host, and bestselling author of Conviction Marketing and The Live Launch Method. Before launching her multimillion-dollar company, Kelly Roach Coaching, Kelly worked at a Fortune 500 company, rising through the ranks to become its youngest VP. She is regularly sought after as a coaching expert by several news outlets.   In this episode, Hala and Kelly will discuss: - Her proven approach to crushing sales - How she grew her side hustle into a multimillion-dollar company - How to balance entrepreneurship with a fulfilling family life - Life design for family-focused entrepreneurs  - How to set yourself up for success without burning out - How she built her family-first business model - What customers want in a shifting marketplace - The value of human connection in an AI-dominated world - And other topics… Kelly Roach is a business coach, CEO, podcast host, and bestselling author of Conviction Marketing and The Live Launch Method. She rose from an entry-level sales position at a Fortune 500 company to become its youngest VP, driving record sales even during the 2008 financial crisis. While working full-time, she started her multimillion-dollar company, Kelly Roach Coaching, now the fastest-growing coaching program on the market. Kelly is also the creator of the Live Launch Method, a simple launch strategy that leverages timeless business principles to help entrepreneurs consistently generate six-figure results. Resources Mentioned:  Kelly's Website: https://kellyroachcoaching.com/  Kelly's LinkedIn: https://www.linkedin.com/company/kellyroachinternational/  Kelly's Twitter: https://twitter.com/kellyroachlive  Kelly's Instagram: https://www.instagram.com/kellyroachofficial/  Kelly's Facebook: https://www.facebook.com/kellyroachofficial/  Kelly's YouTube: https://www.youtube.com/@KellyRoach  Kelly's Podcast: https://podcasts.apple.com/us/podcast/the-kelly-roach-show/id   Kelly Roach: Conviction Marketing | E155: https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000550266852 Kelly's Books: Conviction Marketing (2022): https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/ The Live Launch Method (2020): https://www.amazon.com/Live-Launch-Method-Simplicity-Strategy/dp/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course.     Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Justworks - Start your free month now at justworks.com/profiting Indeed - Get a $75 job credit at indeed.com/profiting Economist Education - Go to education.economist.com/PROFITING and enter my promo code PROFITING at registration to get 15% off any course from Economist Education. This offer ends on March 31st – don't wait! Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Pipedrive - Go to youngandprofiting.co/pipedrive and get 20% off Pipedrive for 1 year!     More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media Agency Services - yapmedia.io/

Losing her mother and husband fueled Amy Morin's quest for understanding mental strength. On one of her darkest days, she published an article titled "13 Things Mentally Strong People Don't Do." Read by 50 million people, the piece catapulted her into ‘self-help guru' status. Now, she trains people to build their mental strength. In today's episode, Hala and Amy discuss tools and strategies for maintaining mental strength. Amy Morin is a psychotherapist, popular keynote speaker and international bestselling author of "13 Things Mentally Strong People Don't Do." Inspired by her viral article of the same title, the book has been translated into more than 40 languages. Her TEDx talk, The Secret of Becoming Mentally Strong, has been viewed more than 23 million times.    In this episode, Hala and Amy will discuss: - Mental health vs. mental strength - Tools to counter negative self-talk  - How to embrace change in a healthy way - The dangers of complaining - How to focus on the positive - How to deal with anxiety-inducing situations - How to navigate the past in a healthy way - How to manage expectations - The benefits of solitude - Advice for introverted entrepreneurs  - And other topics… Amy Morin is dubbed "the self-help guru of the moment" by The Guardian. She is a psychotherapist, popular keynote speaker, and international bestselling author. In 2013, she wrote a viral article, "13 Things Mentally Strong People Don't Do," picked up by websites like Forbes, Business Insider, and Psychology Today. Her debut book of the same title is a Wall Street Journal and USA Today bestseller.   In 2015, she delivered one of the most popular TEDx talks of all time, The Secret of Becoming Mentally Strong, which has now been viewed more than 23 million times. She's a contributor to Inc., Forbes, and Psychology Today, reaching more than two million readers each month.     Resources Mentioned: Amy's Website: http://www.amymorinlcsw.com   Amy's LinkedIn: https://www.linkedin.com/in/amymorinlcsw   Amy's Twitter: https://twitter.com/AmyMorinLCSW   Amy's Instagram: https://www.instagram.com/amymorinauthor   Amy's Facebook: https://www.facebook.com/AmyMorinAuthor   Amy's Podcast: https://amymorinlcsw.com/mentally-strong-people-podcast/ Amy's TEDx Talk: https://www.youtube.com/watch?v=TFbv757kup4&vl=en Amy's Book, 13 Things Mentally Strong People Don't Do (2014): https://www.amazon.com/Things-Mentally-Strong-People-Dont/dp/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course.     Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today. Porkbun - Get your .bio domain and link in bio bundle for just $5 from Porkbun at porkbun.com/Profiting Justworks - Start your free month now at justworks.com/profiting Indeed - Get a $75 job credit at indeed.com/profiting Economist Education - Go to education.economist.com/PROFITING and enter my promo code PROFITING at registration to get 15% off any course from Economist Education. This offer ends on March 31st – don't wait! Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Pipedrive - Go to youngandprofiting.co/pipedrive and get 20% off Pipedrive for 1 year!   More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media Agency Services - yapmedia.io/ 

In a hyper-competitive, saturated digital market, it can be hard to reach your target audience and stand out against your competitors. But with a dynamic sales strategy and a comprehensive CRM platform, your business is destined to scale. In this episode, Hala will walk you through how to build an unbeatable sales strategy, from picking the right audience all the way to selling in the DMs. In this episode, Hala will discuss:  - Why you never want to create demand - How to pick the right audience - The benefit of having a bottoms-up sales strategy - How to build individual driver trees for your team members - How can Pipedrive help you reach your sales goals?  - Why LinkedIn is the best platform for entrepreneurs - How to gain your audience's trust - The future of LinkedIn's algorithm - Hala's winning formula for selling in the DMs - How to build an offer people can't refuse - How to handle getting ghosted by prospects - And other topics… LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Crush Your Sales Goals in 2024 With Pipedrive: Try Pipedrive free for 30 days, plus get 20% off your first year at https://youngandprofiting.co/pipedrive Resources Mentioned:  Pipedrive Webinar Slide Deck: https://docs.google.com/presentation/d/1pDyIIPK47lbtwMoGRChgrHJdn_tpdEmVXnOzV4v2F9o/edit?usp=sharing  Pipedrive Demo: https://drive.google.com/file/d/12RHQILbV_Vh3CaUXb3d58dw8X4JGprMJ/view?usp=sharing  More About Young and Profiting Download Transcripts - youngandprofiting.com   Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/

When NYT bestselling author and entrepreneur Rory Vaden wanted to get better at public speaking, he went out and spoke 304 times…for free. It was perhaps the best investment he could have made in himself and his abilities. In this episode, Rory will explain how to communicate effectively and show off your authentic self while building trust. He will also break down his top tips for building a highly influential personal brand. Rory Vaden's first book, Take the Stairs, is a #1 Wall St Journal, #1 USA Today, #1 Amazon, and #2 New York Times bestseller that has been translated into 11 languages. He is an 8-figure entrepreneur and a Hall of Fame speaker with a TEDx talk that has more than 4 million views. His programs are regularly tailored for leadership, sales, customer service, productivity, and teams.   In this episode, Hala and Rory will discuss: - How Rory got into sales and public speaking - The power of the spoken word - The secrets of ultra performers - Personal character vs. personal branding - The 3 types of procrastination - How to build a trusting relationship - What most people get wrong about personal branding - And other topics… Rory Vaden is the New York Times bestselling author of Take the Stairs: 7 Steps to Achieving True Success and Procrastinate on Purpose: 5 Permissions to Multiply Time. He is an 8-figure entrepreneur and a Hall of Fame speaker with a TEDx talk that has more than 4 million views. Today, Rory and his wife serve as the Co-Founders of Brand Builders Group, where they teach mission-driven messengers to become more well-known and to build and monetize their personal brand. Their clients include people like Lewis Howes from The School of Greatness, Eric Thomas “ET Hip Hop Preacher”, Tom and Lisa Bilyeu from Impact Theory, New York Times bestselling author Luvvie Ajayi Jones and #1 Wall Street Journal bestselling author Ed Mylett. Resources Mentioned: Rory's Website: https://roryvaden.com/ Rory's LinkedIn: https://www.linkedin.com/in/roryvaden/ Rory's YouTube: https://www.youtube.com/channel/UCqvT2XS7KzgYWIXFiUSLWqw Rory's Twitter: https://twitter.com/roryvaden Rory's Podcast, The Influential Personal Brand Podcast: https://podcasts.apple.com/us/podcast/the-influential-personal-brand-podcast/id1479643724 Rory's Book, Take the Stairs: 7 Steps to Achieving True Success: https://www.amazon.com/Take-Stairs-Steps-Achieving-Success/dp/0399537767  Rory's Book, Procrastinate on Purpose: 5 Permissions to Multiply Your Time: https://www.amazon.de/-/en/Rory-Vaden/dp/0399170634  Free Webinar, Crush Your Sales Goals in 2024: Sign up for Hala's free Pipedrive webinar on February 28th at https://youngandprofiting.co/Sales Help Save Palestinian Lives:  Donate money for food, medical supplies, and shelter for the people of Gaza at https://givebutter.com/savegaza   LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course.   Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Porkbun - Get your .bio domain and link in bio bundle for just $5 from Porkbun at porkbun.com/Profiting Indeed - Get a $75 job credit at indeed.com/profiting Economist Education - Get 15% off any course at education.economist.com/PROFITING and use code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host   More About Young and Profiting Download Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review -  ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media Agency Services - yapmedia.io/

When Daymond John was 10 years old, his parents got divorced. His father left and Daymond never heard from him again. As a result, Daymond had to find scrappy ways to make money so he and his mom could put food on the table. Over the years, Daymond has found other creative ways to solve problems and generate profit, which is how he built a $6 billion clothing brand. In this episode of YAPClassic, the People's Shark will unpack how he built FUBU and why he's focusing on empowering the next generation through financial literacy. This episode is part of a special YAP series honoring Black History Month called #BlackEntrepreneurs.  Daymond John is a New York Times bestselling author and the CEO and founder of FUBU, the $6 billion global lifestyle brand created to represent overlooked communities. He is also a star and original member of ABC's four-time Emmy Award–winning TV show Shark Tank, where he invests and helps entrepreneurs grow their own businesses. In this episode, Hala and Daymond will discuss:  - Daymond's early entrepreneurial itch - How Daymond's side hustle became the global brand FUBU - What Daymond learned from Jay Abraham - Daymond's mother's influence on his life - Becoming a Shark on the hit show Shark Tank - Why most of America does not have financial literacy - How to teach financial intelligence to our kids - Daymond's 3-dollar rule - Why kids need new national role models - And other topics… Daymond John was born with a passion for entrepreneurship. Daymond is CEO and founder of FUBU, the $6 billion global lifestyle brand created to represent overlooked communities. He is also a star and original member of ABC's four-time Emmy Award–winning TV show Shark Tank, helping entrepreneurs and business owners grow their own businesses. He continues to work with a number of philanthropic organizations to educate and empower future generations, including My Brother's Keeper, the Network for Teaching Entrepreneurship, and the NAACP, to name a few. Daymond is a New York Times bestselling author, and Little Daymond Learns to Earn is his first book for children. Free Webinar, Crush Your Sales Goals in 2024: Sign up for Hala's free Pipedrive webinar on February 28th at https://youngandprofiting.co/Sales Help Save Palestinian Lives:  Donate money for food, medical supplies, and shelter for the people of Gaza at https://givebutter.com/savegaza LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Resources Mentioned: Daymond's Website: https://daymondjohn.com/ Daymond's LinkedIn: https://www.linkedin.com/in/daymondjohn/ Daymond's Twitter: https://twitter.com/thesharkdaymond Daymond's Instagram: https://www.instagram.com/thesharkdaymond/ Daymond's Facebook: https://www.facebook.com/TheSharkDaymond/ Daymond's Book Little Daymond Learns to Earn: https://www.amazon.com/Little-Daymond-Learns-Earn-John/dp/0593567277   Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Economist Education - Get 15% off any course at education.economist.com/PROFITING and use code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host More About Young and Profiting Download Transcripts - youngandprofiting.com   Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/

Jason Lemkin created and runs SaaStr, the world's largest community for B2B/SaaS founders, and is the managing director of SaaStr Fund, a $90 million venture capital firm specializing in early-stage enterprise investments. He is also the mastermind behind two major tech conferences each year—one in the Bay Area, drawing in over 15,000 people, and another in Europe, with a crowd of more than 3,000 SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason wore many hats: CEO and co-founder of EchoSign (later bought by Adobe), vice president at Adobe Systems, co-founder and president of NanoGram Devices Corp., vice president of NeoPhotonics, and a senior director at BabyCenter. In our conversation, we discuss:• How far you should go without a salesperson• Signs it's time to hire salespeople• Why you need to hire two salespeople• How to compensate your salespeople• How to interview salespeople• When to hire a VP of Sales• How to prevent their flaming out• How to scale your sales org• How to improve the relationship between your sales and product teams• Much more—Brought to you by:• CommandBar—AI-powered user assistance for modern products and impatient users• Vanta—Automate compliance. Simplify security.• LinkedIn Ads—Reach professionals and drive results for your business—Find the full transcript at: https://www.lennyspodcast.com/building-a-world-class-sales-org-jason-lemkin-saastr/—Where to find Jason Lemkin:• X: https://twitter.com/jasonlk• LinkedIn: https://www.linkedin.com/in/jasonmlemkin/• Website: https://www.saastr.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Jason's background(06:18) The importance of sales in B2B businesses(11:23) Signs that you should start hiring salespeople(14:19) Attributes to look for in early sales reps(19:08) Hiring a VP of Sales(26:43) The role of a VP of Sales(30:06) Interviewing salespeople(45:16) Determining sales compensation and quota(53:34) Transitioning from 100% commission to a smaller percentage(56:58) Indicators of a hard-to-sell product(59:39) Scaling the sales organization(01:05:26) Understanding sales roles and titles(01:10:02) Product involvement in sales, and vice versa(01:20:32) Thoughts on product teams taking on P&L responsibilities(01:27:23) One thing founders can do to become better at sales(01:31:02) The ideal trial length for a free trial sales team(01:39:50) Closing thoughts(01:41:43) Lightning round—Referenced:• Marc Benioff on LinkedIn: https://www.linkedin.com/in/marcbenioff/• Snowflake: https://www.snowflake.com/en/• Yamini Rangan on LinkedIn: https://www.linkedin.com/in/yaminirangan/• Salesforce: https://www.salesforce.com/• HubSpot: https://www.hubspot.com/• Twilio: https://www.twilio.com/• Cloudflare: https://www.cloudflare.com/• GitHub: https://github.com/• Columbo: https://www.imdb.com/title/tt1466074/• What is Davos and why is it important? Your guide to the World Economic Forum's annual meeting: https://www.euronews.com/next/2024/01/15/what-is-davos-and-why-is-it-important-your-guide-to-the-world-economic-forums-annual-meeti• Adobe: https://www.adobe.com/• Satya Nadella on LinkedIn: https://www.linkedin.com/in/satyanadella/• Glengarry Glen Ross on Prime Video: https://www.amazon.com/Glengarry-Glen-Ross-James-Foley/dp/B002NN5F7A• The Wolf of Wall Street on Prime Video: https://www.amazon.com/Wolf-Wall-Street-Leonardo-DiCaprio/dp/B00IIU9FQY• A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch): https://www.lennyspodcast.com/a-step-by-step-guide-to-crafting-a-sales-pitch-that-wins-april-dunford-author-of-obviously-awesom/• Pipedrive: https://www.pipedrive.com/• Sam Blond on LinkedIn: https://www.linkedin.com/in/sam-blond-791026b/• Gong: https://www.gong.io/• Zendesk: https://www.zendesk.com/• ZoomInfo: https://www.zoominfo.com/• Apollo: https://www.apollo.io/• Daniel Chait on LinkedIn: https://www.linkedin.com/in/dhchait/• SAP: https://www.sap.com/• Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance): https://www.lennyspodcast.com/lessons-on-building-product-sense-navigating-ai-optimizing-the-first-mile-and-making-it-through-t/• VistaPrint: https://www.vistaprint.com/• Procore: https://www.procore.com/• Matt Mullenweg on LinkedIn: https://www.linkedin.com/in/mattm/• Wordpress: https://wordpress.com/• SaaStr University: https://app.saastruniversity.com/collections/20252• From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue: https://www.amazon.com/Impossible-Inevitable-Hyper-Growth-Companies-Predictable/dp/1119531691• Pavilion: https://www.joinpavilion.com/• Top 10 Learnings about Free Trials with Tomasz Tunguz: https://www.youtube.com/watch?v=tfQNJpnxmMw• The Terminal List on Prime Video: https://www.amazon.com/The-Terminal-List-Season-1/dp/B09HYNH8TK• Top Gun: Maverick on Paramount: https://www.paramountmovies.com/movies/top-gun-maverick• OpusClip app: https://www.opus.pro/• OnePlus Open smartphone: https://www.amazon.com/OnePlus-Dual-SIM-Unlocked-Smartphone-Hasselblad/dp/B0CHN7M531/• SaaStr conferences: https://www.saastr.com/events/• Marketo: https://go.marketo.com/about-marketo-landingpage-emea.html• Zoomtopia: https://zoomtopia.com/• Money20/20: https://us.money2020.com/• Shoptalk: https://shoptalk.com/• Jeff Lawson on LinkedIn: https://www.linkedin.com/in/jeffiel/• Eric Kwan on LinkedIn: https://www.linkedin.com/in/erickwan/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

When Teri Ijeoma was working as an assistant principal at an elementary school, she had a mean, nit-picky boss. As a result, Teri was gaining weight, drowning in stress, and crying in the bathroom every day. When she finally accepted she needed to leave the school, she turned her hobby of investing into a full-time job that allowed her to quit her job and travel around the world as a day trader. In this episode of YAPClassic, we get a crash course from Teri on how to start investing and trading in the stock market. You'll also learn about the personal and emotional side of investing, how to calculate risk, and the importance of investing in ourselves. This episode is part of a special YAP series honoring Black History Month called #BlackEntrepreneurs.  Teri Ijeoma is a professional day trader, entrepreneur, and founder of her own business trading course Trade and Travel. Teri has been working in the stock market and day trading for over a decade and is infamous for making over $1,000 in a day. In this episode, Hala and Teri will discuss:  - Teri's best day ever in stock trading - The difference between trading and long-term stock investing - Where to find Teri's course - How we can get started with trading and brokerage - The difference between stocks and ETFs  - How to pick a stock - How to hedge our risk when day trading - The emotional side of trading - Risk-to-reward ratios - And other topics… Teri Ijeoma is a professional day trader, entrepreneur, and founder of her own business trading course Trade and Travel. Teri has been working in the stock market and day trading for over a decade and is infamous for making over $1000 in a day. With more than 10+ years invested in trading education, courses, and workshops, Teri developed expert strategies and proprietary intelligence that fast-tracks the learning journey and earning performance. In 2018 Teri was named Entrepreneur of the Year by National Black MBA Association and was the Grand Champion of Teachable's 2019 Creator Challenge. Free Webinar, Crush Your Sales Goals in 2024: Sign up for Hala's free sales webinar (presented by Pipedrive) at https://youngandprofiting.co/Sales Help Save Palestinian Lives:  Donate money for food, medical supplies, and shelter for the people of Gaza at https://givebutter.com/savegaza LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Resources Mentioned: Teri's Website: https://teriijeoma.com/  Trade & Travel: https://teriijeoma.com/trade-and-travel/  Teri's YouTube: https://www.youtube.com/channel/UCiLH3ZJdLQK9ylvV5wdnwBA  Teri's LinkedIn: https://www.linkedin.com/in/teriijeoma/  Teri's Instagram: https://www.instagram.com/teriijeoma/?hl=en    Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting HelloFresh - Go to HelloFresh.com/profitingfree and use code profitingfree for FREE breakfast for life More About Young and Profiting Download Transcripts - youngandprofiting.com   Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/