The SaaS Sprints Podcast (Content Marketing Podcast)

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The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.

Yaagneshwaran Ganesh


    • Oct 23, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 39m AVG DURATION
    • 21 EPISODES


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    Latest episodes from The SaaS Sprints Podcast (Content Marketing Podcast)

    How to escape ineffective content marketing: Nemanja Zivkovic

    Play Episode Listen Later Oct 23, 2023 63:10


    In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results.  

    Escape the noise | Master SaaS Content Relevance: Casey Hill

    Play Episode Listen Later Oct 9, 2023 52:05


    In this episode of The SaaS Sprints Podcast, Casey Hill, Sr. Growth Manager at Active Campaign, joins us to discuss how content is consumed today, and how we content marketers can stay relevant to our audience.  

    Mapping your content to buyer journey: Adam Turinas

    Play Episode Listen Later Sep 25, 2023 38:41


    In this episode of The SaaS Sprints Podcast, Adam Turinas, CEO & Founder, Healthlaunchpad, joins us to discuss how to map your content to your buyer journey using intent data. So if you're looking for tips on building a meaningful content strategy that drives results, then this is the episode for you!

    How to maximize revenue through SEO: Sam Dunning

    Play Episode Listen Later Sep 19, 2023 45:03


    In this episode of The SaaS Sprints Podcast, Sam Dunning, the Sales Director and Co-Owner of Web Choice, joins us to discuss how to drive revenue with SEO and what makes for a great B2B SaaS website. He shares how to build the content marketing strategy for your SaaS, how to go about your SEO strategy and design a website that speaks to your customers. So if you're looking for tips on how to create killer SEO content, drive traffic and revenue, then this is the episode for you!  

    Content strategy for early-stage SaaS: Devin Reed

    Play Episode Listen Later Aug 28, 2023 33:33


    In this episode of The SaaS Sprints Podcast, Devin Reed, the Head of Content at Clari, joins us to talk about content strategy for early-stage SaaS startups. He shares about how to build the content marketing strategy for your SaaS, even if you're a team of one. Devin covers webinars, podcasts, blogs, ebooks and the whole nine yards, including how to measure content outcomes. So if you're looking for tips on how to create a killer content for your early-stage SaaS startup, then this is the episode for you!  

    How to Create irresistible content using Jobs To Be Done: Bob Moesta

    Play Episode Listen Later Aug 21, 2023 60:49


    In this episode of The SaaS Sprints Podcast, Bob Moesta, one of the pioneers of the Jobs To Be Done (JTBD) framework and the CEO of Rewired Group, joins us to discuss how to create impactful content using JTBD. Bob talks about how SaaS companies can use the Jobs To Be Done framework to create content across formats such as blogs, product pages, and videos to resonate better with your customers. The episode is packed with insights and tips for creating great content that will drive engagement and conversion. If you're looking to improve your content strategy or create more engaging content, this episode is for you.  

    How to create compelling customer testimonials: Dustin Tysick

    Play Episode Listen Later Aug 14, 2023 27:49


    In this episode of The SaaS Sprints Podcast, Dustin Tysick, VP of Revenue at TestimonialHero shares insights on how to create compelling and authentic customer testimonials. Customer testimonials are one of the best ways to show potential customers that you're a trustworthy organization to work with. However, the key is to keep them authentic. Listen to the entire episode to know how to build testimonials that can be used across the different stages of the customer journey.  

    How content marketing falls short for sales: Scott Marker

    Play Episode Listen Later Aug 7, 2023 31:48


    In this episode of The SaaS Sprints Podcast, Scott Marker dives into what he believes are the biggest reasons why content marketing falls short for sales. We all know that content is the key to driving inbound opportunities, but what many people don't realize is that content can fall short in truly helping your sales teams close more deals. Whether you're a startup or an established business, this podcast is a must-listen.  

    Avoid these mistakes in your next customer newsletter: Mark Evans

    Play Episode Listen Later Jul 31, 2023 39:42


    Are you making these common customer newsletter mistakes? In this episode of The SaaS Sprints Podcast, Mark Evans, the Principal at Marketing Spark, shares with you some tips on how to avoid these mistakes and create newsletters that your customers will love. If you're looking to improve your customer relationships, then you need to listen to this episode of The SaaS Sprints Podcast.  

    Level up your product marketing game: Anthony Pierri

    Play Episode Listen Later Jul 24, 2023 59:59


    In this episode of The SaaS Sprints Podcast, Anthony Pierri, partner at Fletch PMM, share how you can elevate your product messaging. Anthony shares with us how to use product messaging frameworks to improve the clarity and brevity of your messages and how to personalize them for specific audiences. Suppose you want to improve the clarity and brevity of your product messaging. In that case, this episode of The SaaS Sprints Podcast is for you! We hope this episode impacts you as it did for us.  

    Amplify your brand narrative with content: Morgan J Ingram

    Play Episode Listen Later Jul 17, 2023 39:54


    In this episode of The SaaS Sprints Podcast, Morgan J Ingram shares how organic content marketing can help you amplify your brand narrative. He explains how the Angel Falls Method helps you create content that will work for you, and engage your customers on a deeper level. Morgan shares some powerful case studies of businesses such as Lavender that have used content marketing to achieve notable results, and provides valuable insights on how to start and scale your content strategy. If you're looking to beef up your brand narrative and marketing efforts, then this episode is a must-listen! 

    Paralyzed from the neck down, yet drives millions in website traffic: Jon Morrow

    Play Episode Listen Later Jul 10, 2023 28:48


    In this episode, Jon Morrow, the founder of SmartBlogger, shares the ultimate web traffic strategy for growing your business. Jon is completely paralyzed from the neck down and controls his computer with voice, but that hasn't stopped him from creating content that drives traffic in millions and also translates to revenue. Jon shares everything you need to know to achieve explosive growth online, from building targeted traffic to creating high-demand content. If you're looking to scale your content and better understand how to use generative AI for content creation, you need to check out this episode of The SaaS Sprints Podcast! By the end of this episode, you'll have everything you need to implement Jon Morrow's ultimate web traffic strategy and achieve much-deserved success for all your efforts. 

    How to master growth experiments: Andres Glusman

    Play Episode Listen Later Jul 3, 2023 43:22


    In this episode of The SaaS Sprints Podcast, Andres Glusman, the CEO of DoWhatWorks joins us to discuss how to master growth experiments. We discuss everything from how to design and run growth experiments, to doing copy optimization, and more. If you're looking to improve your conversion, and the overall growth, then this episode is for you. By the end of this episode, you'll have everything you need to start mastering growth experiments and achieving your growth goals! 

    Unlock the secrets to memorable content with AI: Ryan Law

    Play Episode Listen Later Jun 26, 2023 32:55


    In this episode, Ryan Law, the CMO at Animalz, shares content marketing frameworks and the secrets to creating functional as well as unforgettable content using AI. You'll learn how to create engaging and shareable content, without wasting precious time and resources. If you're looking to create better content, be it videos, or thought leadership, or any content showcasing your unique perspective and POV, then this episode is for you! By the end of this episode, I'm sure you will have all you need to produce high-quality content that'll stand out from the rest. Tune in and learn from the man himself! 

    Is your product positioning working? : April Dunford

    Play Episode Listen Later Jun 19, 2023 63:31


    In this episode of The SaaS Sprints Podcast, April Dunford joins us to discuss positioning. She shares how a SaaS company can express their positioning through their content, sales pitches, and more. She also throws light on when and how frequently should an organization test and adjust their positioning. If you're a founder, marketer or a sales person in the world of SaaS, this episode is for you! 

    How to build $2m pipeline using content-led evangelism: Nick Bennett

    Play Episode Listen Later Jun 12, 2023 26:34


    ➟ In this episode of The SaaS Sprints Podcast, Nick Bennet shares how he used event-led growth and evangelism with content to build a revenue pipeline of $2m in 1 month. Nick runs 26 events in one quarter. He is currently the Sr. Director of Event-led Growth and Evangelism at Airmeet. If you're looking to build a strong pipeline with events and content as your core pillar, then this episode is for you! 

    Go from 0 to 25k in web traffic in 6 months: with Jakub Rudnik

    Play Episode Listen Later Jun 5, 2023 40:55


    In this episode of The SaaS Sprints Podcast, Jakub Rudnik shares how he in his previous role at Scribe,  took the website traffic from 0 to 25k in 6 months. Jakub is currently the Director of Content Marketing at ActiveCampaign.In this episode, Jakub covers the following topics:How content marketing strategy is different for horizontal SaaS vs. Vertical SaaSHis scalable method for arriving at content topics and aligning it to marketing goalsHow to measure content success, and a lot  more.If you're looking to increase your website traffic quickly and also improve conversion, then this episode is for you!Chapters:00:00 - Intro01:36 - Content approach at G2 vs.Scribe vs. ActiveCampaign05:33 - Choosing content marketing topics10:11 - Customer language vs keyword search volume12:25 - Content marketing approach at ActiveCampaign14:46 - When and when not to use AI for content creation16:48 - Content strategy for horizontal SaaS vs. vertical SaaS19:47 - Most important content metric to measure23:00 - Intent and conversion percentages24:53 - LinkedIn's role in the content marketing mix29:10 - Rapid Fire Questions39:30 - Connect with Jakub on LinkedIn40:00 - Parting msg: Try to find ways to solve problems with content

    Content and pricing lessons from customer churns : Andrus Purde

    Play Episode Listen Later May 29, 2023 27:51


    ➟ In this episode of The SaaS Sprints Podcast, Andrus Purde, the CEO of Outfunnel, shares content and pricing lessons learned from customer churns in 2022 and how to attract the right customers that are a fit for your product. Customer churn is a common reality for SaaS businesses of all sizes. Andrus talks about how he as a founder looks at the role of content, to capture as well as generate demand, attract the right customers who'll find value using Outfunnel, so that the churn rate is at a minimum. This is sure to be invaluable information for all founders and leadership teams of all levels, from startup to mid-size business to enterprise. 

    Chili Piper's demand generation game: with Tara Robertson

    Play Episode Listen Later May 22, 2023 24:43


    In this episode of The SaaS Sprints Podcast, Tara Robertson, the head of demand generation at Chili Piper shares an inside scoop of what makes their demand generation model effective, their social media strategy, and why their sales team takes a no discount policy stand. She discusses what makes the different channels of Chili Piper tick, sometimes even with on zero budget. If you want to learn how to do demand generation the right away, the role of content in demand generation, and the mistakes to avoid when building your demand generation program, this episode is for you. We hope you're able to apply the tips from this episode to generate demand across your channels, attract the right audience, and grow your business. 

    Stop making selfish content: with Will Aitken

    Play Episode Listen Later May 15, 2023 29:53


    ➟ In this episode of The SaaS Sprints Podcast, Will Aitken from Lavender shares immediately actionable tips on how to create effective content for specific channels such as Youtube, TikTok, podcasts, blogs and more. He discusses why it's important to make content that is truly valuable and not just self-promotional. He specifically talks about how to integrate video into your demand generation, prospecting, and most importantly, the mistakes to avoid when building a video program. If you're looking to start making video content and you're not sure where to start, then this episode of The SaaS Sprints Podcast is for you! We hope you're able to apply content marketing tips from this episode to build trust for your channels, attract the right audience, and grow your business. ➡️ ⁣Here's a quick overview of the episode: 00:00 - Intro 01:17 - Will Aitken's content creation process 04:20 - Journey from seller to social content 05:35 - Need to create content for specific platforms 07:42 - Diversifying platforms: biggest opportunity for creators 09:30 - Translating social engagement to business outcomes 10:58 - The future is diversified content 13:30 - Role of video in prospecting 16:17 - How to use AI for content inspiration 17:43 - AI tools supporting content production 19:40 - Lavender's recipe to telling great stories 20:30 - Rapid Fire Questions 26:45 - Connect with Will on LinkedIn 27:10 - Reminder: Stop making selfish content - ➡️ About SaaS Sprints, the content marketing agency: SaaS Sprints is a content marketing agency that helps SaaS companies in generating demand. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of Chinese whisper. ➡️ Related searches: video content video prospecting content marketing tips repurpose content how to create content for youtube how to create content for tiktok content marketing podcast

    How ClickUp grew 100x with content marketing: Melissa Rosenthal

    Play Episode Listen Later May 6, 2023 28:04


    In this episode of The SaaS Sprints Podcast, Melissa Rosenthal, shares how ClickUp grew 100x using content. Melissa with her strong media background, has had several successful stints across companies like Buzzfeed, Cheddar, and more. Since 2019, she has taken ClickUp's content marketing game to a whole new level. In this first episode of The SaaS Sprints Podcast, Melissa shares her story of how ClickUp leverages content, how they use PoVs and personalities to punch up their competition, their frameworks for videos, social media and a lot more. If you want to grow your SaaS and leverage content as a core growth pillar, this episode is a must listen. ➡️ ⁣Here's a quick overview of the episode: 00:00 - Intro 01:28 - Content marketing playbook of ClickUp 03:26 - Showcasing personality through content 06:40 - How to punch up heavyweight competition 08:10 - Getting buy-in for punching up 09:30 - The marketing org structure at ClickUp 10:40 - Brining in attitude & personality 11:40 - Content as a monetization model 14:20 - Content framework & framework for viral videos 15:45 - ClickUp's early all-in-one positioning 16:40 - Learnings from ClickUp 3.0 launch 19:00 - Rapid Fire Questions 26:46 - Connect with Melissa 27:10 - Melissa's parting message ➡️ Related searches: content marketing content marketing tips saas content saas content marketing content marketing strategies content marketing podcast

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