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Pricing your work is one of the most controversial topics in the creative industry. How much do we really need to charge? What does it mean by charging your worth? In this episode, Becca Courtice shares her expertise in pricing artwork, products, and creative services. Get cozy as we talk about our early days in pricing our work and learn how you can confidently set your rates without ever doubting yourself again.
Simplifying the World of PricingWe welcome Becca Courtice of The Happy Ever Crafter back to the show today.She’s been building her calligraphy and lettering empire over the years by way of education, digital products, community building, client work, and marketing.Becca is a beast in the social media world. She’s amassed audience totals of over 200k on both Youtube and Instagram, almost 100k as of recording on TikTok, plus a large, engaged community on Facebook.In today's episode, Becca and I chat about simplifying pricing for creatives, making the mindset shift from hobby to creative biz, communicating your value, and more.She also has a killer free webinar you can attend if you’re craving more.If you’re ready to turn pro, monetize your creative talents, and take yourself more seriously, this episode was made for you.RESOURCES & REFERENCESFree Pricing WorkshopEpisode 110 feat. BeccaJoin the Side Hustler’s Coaching Waitlist CONNECT WITH BECCAInstagramWebsiteFacebook GroupTikTok----GET A GLOBAL PODCAST SHOUTOUTBecome a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.FREE TOOLKIT TO SIDE HUSTLE FREEDOM6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.FINANCIALLY SUPPORT THE SHOW ON PATREONWith as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORSJoin a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSEThe proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.LISTEN ON YOUR FAVORITE PODCASTING APPApple PodcastsSpotifyGoogle PodcastsOvercastYouTubeCONNECT WITH MEInstagramPodcast InstagramYouTubeTwitterTikTokPinterestCREDITSMusic - BlookahPodcast Editor - Aine BrennanExecutive Assistant - Paige GarlandPhoto & Video Specialist - Colton BacharSocial Media Coordinator - Hannah SchickAnimation Specialist - Greg D'Amico
Learning Calligraphy (0:04:20) Do you love going out of your way to make your handwriting look prim and proper? Or maybe you simply appreciate the beauty of a good-looking letter every once and a while. Wherever you fall between these two scenarios, chances are you've probably considered learning modern calligraphy at some point. Calligraphy has the power to take nearly any word in the English language and make it a beautiful centerpiece worthy of attention. Joining us today is Becca Courtice, a calligraphy teacher and founder of the YouTube channel “The Happily Ever Crafter”. We'll be discussing the beauty of modern calligraphy and how you can get started learning, too. Nigerian America (0:19:47) The black immigrant population has risen 137 percent from 2000 to 2013 with about 2 million black immigrants entering the country every year on average. 327 thousand of those immigrants are from Nigeria, making up the majority of the black immigrant population. These African immigrants don't necessarily experience the same kind of racism as American born people of color. Here to discuss his experience with race in America is Macmillan Agbonavbare. He was born in Nigeria and moved to the US about 4 years ago with plans to eventually gain citizenship. Family Staycations (0:35:52) Some of my favorite childhood memories are from family trips we took as a kid. And while I didn't always remember the place, I do remember the time spent with my family. And now that I'm a parent, I wonder “why not just focus on that part?” and take stay-cations instead? It includes all the fun family time with half the stress and expense. That's we asked friend of the show Carrie Ann Rhodes to talk with us about stay-cations and how to get the most out of yours! Boosting Your Immune System (0:56:28) Nothing is better at protecting us then our own bodies. Our immune systems are incredible at fighting any infection or virus that tries to attack us. But, if we don't take care of our bodies, our immune system becomes weak and we become more prone to illness and disease. So, what can we do to boost our immune systems? This is especially important as we continue to deal with a worldwide pandemic and prepare to send our kids back to school. So, we invited pediatrician and friend of the show Dr. Weston Spencer on the show to share his tips! Back to School Haircuts (1:12:43) During the summer our kids run wild and grow their locks out. But almost every family emphasizes the importance of getting a back to school haircut each year. It's time to clean up our kids' looks so they look sharp for those back to school pictures that'll be memorialized in yearbooks forever. But as COVID continues to exist, you might be considering cutting your own kid's hair. So we invited hairstylist and mom, Jerilyn Anderson on the show to give us some advice on cutting hair at home. Getting Rusty with Age (1:28:39) Now when we talk about health and anti-aging products or methods, the conversation tends to center on the outside of our bodies, rather than what is happening within. We sometimes forget that the outside is a manifestation of what is going on inside. Well today, we are speaking with a health and nutrition expert, Dr. Jonny Bowden, about ways to improve our health and prevent “rusting within” by lessening something called free radical damage.
Becca Courtice teaches how to start calligraphy, Mac Agbonavbare talks about his immigrant experience, Carrie Ann Rhodes gives staycation tips, Dr. Weston Spencer explains how to stay healthy, Jerilyn Anderson gives home haircut tips, Jonny Bowden explains how to stay sharp as you age.
With over 188k Instagram followers, 40k Youtube subscribers, and three successful Facebook groups, Becca Courtice of The Happy Ever Crafter is indisputably the queen of modern calligraphy. Her tutorials and guides provide a wealth of information to the aspiring letterer, turning even the most "unartistic" person into a calligraphy maven. It turns out that Becca never really thought of herself as an artist at first, either: in fact, she HATED the drawing classes she had to take in school. It wasn't until she took a calligraphy class in 2015 that she realized this was her calling. She soon was making enough money teaching calligraphy that she was able to quit her full time job. A few years later, Becca is one of the most successful and well-known modern calligraphers out there. We talk about how she got started in the craft, what it was like to quit her job, how she was able to build such a successful passive income stream, and much, much more. 00:03:40: What is Becca's job title? What does she do? 00:05:46:What did she go to school for? What's her career trajectory? How did she get to this point? When did she know it was time to quit her 9-5 job? 00:16:16: What's the hardest part of her job? 00:20:15: We talk about Becca's sales strategy. 00:26:18: We talk passive income - a hot topic for creatives. 00:28:15: We talk pricing strategy and Becca's take on discounts - how does a calligrapher avoid having to give a discount on every friend-of-a-friend's wedding signage? 00:38:14: We talk about Facebook groups as a marketing strategy and how Becca's been able to run three groups successfully. 00:41:09: We talk about Youtube - how she got started and what she's learned. 00:43:50: How did Becca start wholesaling her own branded pens? 00:47:36: We discuss in-person workshops: the challenges and rewards. 00:52:26: Back to the Future: What advice would Becca give her younger self? What's the biggest business mistake she's made? 01:00:00: A Day in the Life: What does an average day look like for Becca? 01:05:00: Listener Questions: How much should an aspiring calligrapher practice each day? How many pens does she have? What are her favorite supplies? And our Quick Answer segment.
Side Hustler's Series Part 3 of 4: 5 Killer Tips for Managing Your Side Hustle to Maximize Results Back in May, I had the chance to jump on an episode of The Happy Ever Crafter TV with the calligraphy queen, Becca Courtice. I came prepared with some notes to help her niche calligraphy and lettering audience to get the most out of their side hustles. What kind of a jerk would I be if I didn't go more in-depth and share it with you? Regardless if you do calligraphy, lettering, knitting, underwater basket weaving, etc., there is something in this episode that can help you take your side hustle to the next level. Today, I'm giving you 5 Killer Tips for Managing Your Side Hustle to Maximize Results. Prepare to take some notes! Hopefully, there's a missing piece here that gets you one step closer to putting your peculiar yet promising puzzle together. 1. Have a Plan & Show Up with Intention How comfortably can you answer the following questions with conviction? What do you want to accomplish in life and why? Who do you want to become and why? Who do you want to serve/make an impact on and why? Figuring out the answers requires a lot of time, soul searching, and uncomfortable dialogue in your head. Once you're able to tap into that vision, reverse engineer that dream so you can pinpoint the steps you need to take. From here, you're able to layout short-term and long-term S.M.A.R.T. (Specific, Measurable, Attainable, Relevant, Time-Bound) goals that align with the vision. A goal without a plan is just a wish, so knowing what you want and developing a gameplan are crucial. When you know what you want and have outlined your steps, there's less room for guessing on what you should be working on each day. Having a plan makes it much easier to attack the top task that moves you closer to your goal each day. Note: If you lack a plan or system for making time to work on your side hustle, you're going to love next week's part 3 episode. I'm giving you 6 Ways to Carve Out Time to Grind & Execute Outside Your Day Job. 2. Be Consistent My favorite quote about consistency comes from Sean McCabe (Seanwes). "Nobody notices announcements, people notice consistency. It's time for a hard dose of reality and some tough love. There's no way you should be complaining about the promise of your side hustle when you've only: been doing it for a few weeks to a few months invested an hour or two a week posted a few times on social media here and there and told a few friends People won't notice shit until you consistently stay in front of them and make it crystal clear what you're doing. You have to remind people that you exist, and you do this with—you guessed it—a plan. One of the best ways to do this is to lock down a systemic routine of when you'll create and when you'll post. Frequency I recommend sharing AT LEAST once a week, as we tend to be creatures of weekly cycles (e.g. weekly episodes of our favorite TV shows or Monday Night Football). Daily output is going to get your faster results, of course. This isn't realistic for many people and can easily lead to burnout. Weekly is a manageable output that anyone can figure out. Start with something small and add more to your plate as you build it into your routine. Duration If this is something you're good at and it lights you up, I feel a minimum of six months of pursuing it with maximum effort is the least you can do. I'd highly recommend pushing it easily to 1-2 years if it's bringing you any of the 9 benefits I mentioned in last week's episode. It took me in the 1-2 year range to really start finding my footing. Currently, my fifth year is when I'm really finding my stride. It. Takes. Time. It's not always about reaching the most people in the beginning, but the right people slowly over the years. 3. Be Persistent I wanted this one to rhyme with Be Consistent because I like to have a good time and unwind with a rhyme outside design. News Flash: it's not easy pursuing something that's important to you—it's a straight-up rollercoaster ride, as you're being tested at every turn. You're going to experience plenty of shitty moments along your creative grind. There will be plenty of people that will attempt to rain on your parade. You gotta keep pushing to bathe in those sunny days when you've tapped into your creatively-fulfilled zone. I don't' have enough fingers or toes to count how many battles of self-doubt, depressed funks, haters, financial emergencies, etc. I've faced when pursuing my side hustle. I do know that every shit storm I've weathered has made me stronger. Every time you get knocked down, it's your responsibility to get back up and keep swinging. It's called responsibility because you have the ability to respond. Each time you get back up, you're adding a new bruise or scar that you can add to the "hard lessons learned jar" and use it as fuel. As cliche as it sounds...if it was easy, everyone would do it. It's not easy, but gritting it out because it's important to you will always be worth it. Don't find yourself on your death bed wondering, "What would life look like had I gotten back up to fight another day?" 4. Stop Trying to Be Pizza What fun would this be if I didn't include something pizza-related? My life motto has become, "You can't make everyone happy, you're not pizza." It's my filter that I run everything through when I show up each day. It's insanely hard to gain traction when you feel you have to reach every human in every pocket of the planet when you hit publish. The harder you try to reach the masses, the harder it is to land on that one soul who needs what you have to offer. Attempting to please everyone usually means you're riding the fence and playing it safe. You're scared to have a strong opinion, as it could drive someone away. James Victore on episode 117 would call this being "Oatmeal." Don't be Oatmeal. All it takes is one person at a time to attract that like-minded tribe of freaks who vibe to your flavor of weird. Instead of going for width, go for depth. Embrace who you are, share what's true to yourself, and keep the perfect person in mind when you hit publish (even if it's yourself). More importantly, disregard the thoughts and opinions of the haters. What you put into the world wasn't meant for them anyways. 5. Find Your Secret Sauce What's the secret sauce, and how do you make it? The starting base to your secret sauce: find the overlap of your greatest strength and greatest passion. This is called your sweet spot, and it's something I learned from Ken Coleman of The Entreleadership Podcast. You're going to have a hard time finding success with your side hustle if it's: something you're good at but don't enjoy something you love doing, but you suck ass at it doing The quick way to go about this is to make two-circle Venn Diagram. Strengths On the left, list your strengths. These could be things you can naturally thrive in that others find difficult. It could be skills you've acquired for hours you've spent learning a trade or craft. Taking a StrengthsFinder2.0 test can help you peel back another layer and reveal some deeper answers. Passions On the right, list your passions—the things that light you up and leave you feeling fulfilled. These are the things you zone out and lose track of time doing. It could be the thing that keeps you up at night because your mind is bursting with ideas. At the same time, it could be the thing that gets you jazzed to get out of bed each day. Bonus Points: ask friends and family to list out what they feel your greatest strengths and passions are so you can locate patterns. Secret Ingredient #3 It takes some time and a lot of experimentation to find your secret sauce, but once you do, you can add in the third and final ingredient. That third ingredient is your market. I'm talking about your target audience or perfect follower that your sweet spot provides value or a solution to. Now that's a whole other can of worms, but hopefully, it has you thinking of the value you bring to the table with your secret sauce. Note: I highly recommend Seth Godin's book This is Marketing to go deeper on this topic. Get his audiobook for FREE here. Putting it All Together It's easier said than done, but implementing these tips into your side hustle is no doubt going to help you maximize your efforts and see results. Yes, everything starts with a plan. However, practicing self-discipline, having some grit, and understanding the value you provide is crucial for taking your side hustle to the next level. That's all a part of the process, but the energy and effort is worth it once you find your stride. Need Some Extra Help? Check out The Side Hustler's Coaching Program If you're finding that you want some extra hand-holding and accountability to take the next step, sign up for the Side Hustler's Coaching Program now to join the waitlist for September 16th's launch week. Enjoy This Episode? If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Shownotes The Happy Ever Crafter TV Episode James Victore's Episode Download your FREE Side Hustler’s War Chest Get your FREE audiobook download from Audible Join our Private Global Facebook Community of Creators Listener of the Week: bhhhgr of USA Podcast Editor: Aine Brennan Shownotes Editor: Paige Garland Video Editor: Colton Bachar Podcast music: Blookah Want to Support the Show? Become a backer on Patreon Leave an Apple Podcast Rating and Review Share the show on social media or follow the Perspective Podcast Instagram Subscribe via your favorite podcast player: Apple Podcasts Spotify Google Play Music Overcast
Becca Courtice has grown her calligraphy business from freebies to profitability by providing VALUE to her followers above all else. In this episode we’re talking about why you should stop trying to gain your next 100,000 followers and instead spend more energy creating content for people with whom you’ve already built a strong relationship. More from Becca & The Happy Ever Crafter: WEB // INSTA // YOUTUBE More from Laura Kelly, host of You Might Not Like It: WEB // INSTA
This week, we're joined by Becca Courtice from The Happy Ever Crafter. Becca teaches her highly engaged community the art of modern calligraphy and is one of our favourite examples in the world of someone who has turned their creative passions and talents into making a successful living. She also enjoys horrendously bad dad jokes, which is very near and dear to our hearts. So without further ado let's get into the show!
This week we get to talk with the delightful Becca Courtice, aka Happy Ever Crafter! She is an amazing calligrapher, entrepreneur, educator, etc. She's all about spreading that freelance business knowledge, and we love that!! We chatted about business life, pricing, travel, cheese, and so much more!
This episode is brought to you by Crop Conference Crop is a 2-day celebration of creativity, community and inspiration April 18th & 19th in Baton Rouge, LA. Register today before it sells out and use Promo Code PIZZA at checkout to be entered to win a FREE ticket to their PopUp Crop Fall event! Check out the full lineup at Cropcons.com Growing an Audience & Profitable Side Hustle with Becca Courtice of The Happy Ever Crafter Many of us have this creative side hustle dream we’d love to live out, but the biggest thing holding us back is ourselves. Queue tdoday's guest: Becca Courtice, who runs TheHappyEverCrafter and makes shit look pretty all the way from Ottawa, Canada. She truly inspires me as I see her operate her online business, as she puts her entire focus on becoming a master of her craft and then serves her audience by teaching them want they want to know. Today we talk about: Growing an online tribe and listening to your audience Making time to grind outside a day job and build a profitable business Scheduling your success and showing up with intention The importance of routines, meditation, and your physical and mental health Plus tons of tips for best use of brushes and markers I have no doubt this one will encourage you show up with intention and take that next step in your creative grind. Enjoy This Episode? Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv or Twitter—and let’s connect. For the full shownotes, visit Perspective-Collective.com/110 Shownotes Follow Becca: Instagram | Website | Private Facebook Group Join The Perspective-Collective Private Facebook Group family and connect with like-minded creatives Podcast support by Iron Bean Coffee Co. Listener of the Week: kitsunyume Podcast Editor: Aine Brennan Shownotes Editor: Paige Garland Podcast music: Blookah — Want to Support the Show? Become a backer on Patreon Leave an Apple Podcast Rating and Review Share the show on social media or follow the Perspective Podcast Instagram Crypto Donation Support Bitcoin: 1j5vE64PWgkJHGnGSrAiJK82bnfn7fBgu Ethereum: 0xFf60588C873E34235dE371450d58129d8d7cAC16 Litecoin: LerTFZfvtW4iH7qJM8vSE9mkdQA24yKmB6 Subscribe via your favorite podcast player: Apple Podcasts Spotify Google Play Music Overcast
Lana and Becca Courtice connect to talk about quitting your day job and travelling the world. Becca shares about how selling her first online product was the catalyst for leaving her stable job, following a natural progression, listing to your audience, knowing when to hustle and the business lessons she brought back home with her after travelling the world.
I met today's guest last year at ConvertKit Conference, which could be the nerdiest beginnings ever - a conference for people that use the same e-mail service HA! Becca is super fun and outgoing so it was cool to hear her talk about how she'd quickly built her, at that time, new calligraphy business. One of the biggest mental hurdles to get over as an entrepreneur is often feeling like a fraud or not practiced enough to call yourself a professional and start selling your creative work. Becca is a perfect example that you can make money fairly quickly in the arts if you aren't afraid to put your work out there (even if it's still a work in progress) and put programs out there too! Today I talk to Becca about how to monetize something as niche as calligraphy (even if lots more people are out there doing it). We talk about: Travel and her round-the-world trip How she made her first buck as a calligrapher What type of systems do you use within your business - have they expanded as she's grown? What's your biggest struggle as an entrepreneur and how does she compensate? What's the best entrepreneurial tip or trick she's learned in the past year? Did she develop any new, positive habits that she brought home after traveling? When she wakes up in the morning what gets her most excited? What calligraphy supplies won't she travel without? What's next in her calligraphy world - dream project? What is she excited about during this upcoming summer? Find Becca on Instagram: @thehappyevercrafter or join the 20K others on Facebook here! All of her workbooks can be purchased on her site: www.thehappyevercrafter.com And as always, have the best day ever!!! Thanks so much for listening!! I would love if you'd leave a review & subscribe on iTunes...HOW TO LEAVE A REVIEW FROM YOUR IPHONE: 1. Open podcast app 2. Search for "Passion Design Project" 3. Click on my Podcast 4. Tap Reviews & tap "Write review" Find out more on my website at www.PassionDesignProject.com Join me on Facebook at Passion Design Project & Subscribe to the Newsletter to get podcast updates!
Episode 5 introduces you to Becca Courtice. She was a sports nut early in life, and a project manager after university, What does she do now? She has a highly successful, full-time business as a calligraphy instructor. Learn more about your ad choices. Visit megaphone.fm/adchoices