Podcasts about audience building

91% of consumers today make buying decisions based on a brand's purpose—not just its products. Yet most entrepreneurs are still stuck pitching features, funnels, and stats.In today's episode, I dive deep into the Purpose Story, the third foundational story from Stories That Stick by Kindra Hall. You'll discover how your deeper mission—not your marketing tactics—is the real engine for sustainable growth, trust, and community.If you want to build a brand that people believe in, not just buy from, this episode will show you how to craft a Purpose Story that rallies your audience, inspires loyalty, and helps you create a movement—not just a business.What You'll Learn in This EpisodeWhy people crave meaning, not marketing—and how to give it to themHow to craft a Purpose Story that builds community and loyaltyThe three-part story arc to make your mission stick (Normal → Explosion → New Normal)Prompts to help you find the moment your mission was bornHow to embed your Purpose Story across your business: hiring, marketing, sales, and leadershipReal-world examples of micro and macro Purpose Stories in actionKey Takeaways✔️People don't follow products—they follow purpose.✔️Movements are built by sharing stories, not selling offers.✔️Your Purpose Story is the mirror where your audience sees their values reflected.✔️Alignment isn't a buzzword—it's a business strategy.✔️Purpose-driven brands create loyalty that transcends features, prices, or competitors.✔️Your mission deserves to be shared—and to invite others to stand alongside it. Timestamps[00:00] – Why most brands are focusing on the wrong thing[02:00] – Welcome to Part 4 of the Stories That Stick series[05:00] – What is a Purpose Story, and why does it matter?[07:00] – How Purpose Stories create emotional alignment[10:00] – The three-part storytelling framework for your Purpose Story[12:00] – Prompts to uncover your mission-defining moment[14:00] – How to make your Purpose Story relatable and real[18:00] – Tips to avoid “sanitizing” your story—keep it raw and resonant[21:00] – Where to use your Purpose Story across your brand[24:00] – Real-world example of crafting a Purpose Story[27:00] – Final invitation: Write and share your Purpose Story this weekChoose Your Next Steps:Take 30 minutes and journal: What broke your heart? What woke you up?Craft a rough draft of your Purpose Story (normal → explosion → new normal)Share it somewhere—email, social media, a team meeting, or a video post.Tag me on Instagram @itsgeorgebryant so I can celebrate your movement with you!This is the fourth episode in a special 5-part podcast series on mastering storytelling for entrepreneurs, based on Stories That Stick by Kindra Hall.Download your free companion workbook to reflect, take action, and make the most out of this series.Click here to access the workbook!Make sure to listen to the other episodes in the series too (linked below) to complete your storytelling blueprint!Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to TellEp. 593 The Value Story – Sell the Transformation, Not the ThingEp. 595 The Founder Story – Turn Your Why Into ConnectionJoin The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who lead with heartApply for 1:1 Coaching – Scale your business with simplicity, alignment, and purposeLive Events – Get in the room where movements are born: mindofgeorge.com/event

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- The Power of Audience Building in Long-Term Business Success In this episode, a seasoned entrepreneur shares insights from over 20 years of experience in business ownership. The discussion focuses on the ever-evolving landscape of business tools and techniques, highlighting the things that remain constant. The importance of audience building is emphasized as a key strategy for business growth and retention. The speaker explains how audience building, even with low-friction methods like offering free content, nurtures better client relationships and long-term success. By recounting personal examples and experiences, the entrepreneur advises against overly transactional approaches and underscores the value of creating a community that aligns with the business's goals and values.  00:00 Introduction: Reflecting on 20 Years in Business 00:18 The Evolution of Business Tools and Practices 00:49 Timeless Strategies: What Hasn't Changed 01:25 The Power of Audience Building 02:37 Personal Experience with Lead Magnets 04:37 The Importance of Relationship Building 06:28 Qualifying Clients: Desire vs. Ability to Pay 08:37 Audience Building: The Key to Sustainable Success 11:26 Conclusion: Prioritize Audience Building

Is it OK to change your comic after you've already sent it to your audience? The guys also tackle tariffs, ISBNs, bar codes, and offering comics to charity organizations.Today's showMaking a change to a comic after it's "out there"Susan MacTaggart's personal affirmationUPDATE: Tariffs on books??ISBNs and bar codes for self-published booksComics for CharitySummaryIn this conversation, Dave Kellett and Brad Guigar explore the nuances of humor writing, the importance of building an audience on new platforms, and the challenges of editing long-form comics. They discuss the creative process, social-media presence's significance, and tariffs' implications on publishing. The dialogue emphasizes the need for flexibility in creative work and the importance of adapting to changes in the industry. In the mid-show update, they discuss the complexities of navigating tariffs and customs in the publishing industry, particularly for self-publishers. They emphasize the importance of planning for potential costs, such as tariffs, when launching Kickstarter campaigns. The conversation then shifts to the necessity of ISBNs and barcodes for self-published works, highlighting their role in making books trackable and sellable. Finally, they explore how cartoonists can contribute to charitable causes through their work, encouraging creators to produce comics that align with their values and to share them independently without burdening charities.TakeawaysYou never know if your humor resonates until years later.Building an audience on new platforms is crucial.Reflecting on past work can reveal unexpected humor.Editing is a natural part of the creative process.Mistakes can be corrected easily before print.Social media can serve as a distributed editing tool.It's important to be happy with your work in the long run.Tariffs can impact the publishing industry significantly.Trust in the system can be a challenge for creators.Engaging with attentive fans can create strong connections.Assume the worst when planning for tariffs in publishing.Include potential tariffs in your Kickstarter budget.ISBNs and barcodes are essential for self-published books.ISBNs help track books in the international registry.Barcodes are necessary for selling through retailers.Charities may not need unsolicited comics due to their workload.Creators can impact causes without direct charity involvement.Comics can be a powerful tool for social change.Plan independently to avoid complications with charities.Charities are skilled at asking for the resources they need. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

Building a sustainable art business requires more than just making good work. It requires showing up consistently, connecting with the right people, and staying true to a long-term vision—even when that means setting difficult boundaries. In this conversation, Noelle Phares returns to talk with host Alyson Stanfield about the structures she's put in place to support her thriving art career. From smart use of assistants and art festivals to strategic decisions around galleries and commissions, Noelle has built her success by staying fiercely committed to audience building. Here's what's ahead: How Noelle balances artistic independence with professional growth. Why she made audience-building a priority early on—and how she continues to nurture it. The systems and support team she's built to stay focused on creating. Setting boundaries with galleries and protecting her studio sales. The importance of maintaining multiple price points and income streams. Noelle's approach is a masterclass in running an art business with vision, strategy, and heart.

One in ten music albums makes its money back. The same is true for startups and movies. But what about podcasts?Is it possible for any of us to create a successful show? Or are the odds always going to be stacked against us, with only a tiny fraction of shows breaking through to the mainstream? In this episode, we break down the odds behind creating both a successful show and a successful career as a creator, and explore exactly what you can do to stack the deck in your favour.

Over the past year, median podcast growth rates were nearly flat. In other words, the typical show experienced almost zero growth over the previous 12 months. If you've been in podcasting for a while, this might correspond with your feeling that it is harder to grow today than it once was. And yet… while growth may have slowed for the typical show, there are others that are unlocking more and faster growth than ever before. So what's going on here? And what do we as creators need to do to tap into the potential for growth that exists?

She's bold. She's brilliant. She's built a brand that's helped thousands of entrepreneurs grow their business using Instagram — and she's sharing everything she's learned along the way. In this energetic episode, Sue B. Zimmerman drops powerful truths about standing out online, owning your expertise, building real relationships, and why you don't need to have it all figured out to start showing up with confidence.Whether you're launching a brand, pivoting your message, or trying to get seen in a scroll-happy world — this episode is packed with actionable advice and fresh perspective.We talk about:How Sue B. built her personal brand and claimed her space as The Instagram ExpertThe myth of perfection and the real secret to sustainable successWhy comparing yourself online is the fastest way to kill your confidencePractical strategies for Instagram growth (especially if you're starting from zero!)Why collaboration > competition — and how to build a list of 50 power connectionsThe truth about visibility, brand evolution, and staying relevantHow to communicate your value without giving it all awayThe mindset shift that will help you charge what you're worth

Video is changing podcasting, probably forever and probably in ways we can't predict. But while conversations and debates about the risks and upsides to creators as well as the industry as a whole are inescapable right now, they all seem to be missing the key point: That this isn't a conversation about different consumption mediums and file delivery formats.It's a conversation about YouTube as a platform, and the power, influence, and magnetism it exerts on every person on the internet.

There's no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choose (and abandon) the shows they listen to? It turns out, there are a number of surveys that have asked listeners to share their discovery and consumption habits. And while the data can sometimes contradict itself, it offers us as creators a peek behind the curtain into podcast listeners' hidden psychology, so that we can better meet them where they're at with our marketing and our shows. What's more, this data offers us a blueprint for the questions to ask (and avoid) when conducting our own listener research.

Are you stuck in the daily grind of "What should I post today?" In this solo episode, I share why I believe a short-form video series—not just random content—is the next big thing in building audience and authority.Drawing inspiration from movie theater serials, Nas Daily, Pat Flynn's latest YouTube experiment, and even the classic Will It Blend? videos, I break down how series-based content creates consistency, curiosity, and binge-worthy value for your audience.You'll hear:Why most content creation burns people out—and how to fix itThe storytelling formula I'm borrowing from Nas Daily (with a twist)My personal 60-day challenge to launch a series called Standout Business ShortsHow you can adapt this model for your own brand—without reinventing the wheelPlus, I share a behind-the-scenes preview of one of the first episodes featuring a self-serve, 24-hour bakery in rural Australia that's gone viral on TikTok. Yes, it's as awesome as it sounds.This is more than a strategy—it's a challenge to stand out or blend in. If you want to build trust at scale and have fun doing it, this one's for you.

People make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elements: Your show title and cover art. These two elements, then, are the first and more impactful listener filter. Get them wrong, and you'll miss out on a constant stream of your ideal listeners who are passing the show over because they don't realize it's relevant or aligned with their taste. But what does the “wrong” title or cover art even look like? And more importantly, what does the “right” packaging for your show look like (if it even exists). In this episode, we break down the data from the 2024 Podcast Marketing Trends Report to identify what high-growth shows do differently when it comes to crafting their packaging—and how you can borrow those lessons to help increase your show's growth potential.

When does a running gag stop being funny — and where does it start, for that matter? Cartoonists Brad and Dave must first agree on what a running gag is! Next, they'll talk about aesthetics — in other words, how does one develop their editorial eye? Finally, Dave reviews his accounting from last year's San Diego Comic-Con and discusses how it influences his decisions for this year's show.Today's ShowWhen does a running gag go too far?Developing an editorial eyeUPDATE: San Diego Comic-Con numbersSummaryIn this episode of Comic Lab, hosts Dave Kellett and Brad Guigar explore the nuances of humor in comics, focusing on the use of running gags and tropes. They discuss the importance of timing, audience familiarity, and the subjective nature of humor. The conversation also delves into the challenges of building an audience in webcomics and the significance of developing an editorial eye for creators. Through various examples, they highlight how running gags can engage audiences while cautioning against overuse. In the next topic, Brad Guigar and Dave Kellett discuss the importance of critical reading and learning from excellent and poor comic industry works. They emphasize the need for creators to develop an editorial eye by consuming a wide range of content, understanding audience expectations, and being open to honest feedback. The episode finally touches on the economic realities of attending comic conventions, particularly San Diego Comic-Con, and how creators can navigate the changing landscape of the comic industry.TakeawaysRunning gags can enhance humor but must be used wisely.Timing and audience familiarity are crucial in comedy.The rule of threes is a guideline for running gags.Developing an editorial eye takes time and practice.Reading a variety of comics helps improve your craft.Surprise is a key element in effective humor.Character-driven comedy can create memorable running gags.Webcomics require a different approach to running gags than print comics.Familiarity can trigger emotional responses beyond humor.The balance of surprise and familiarity is essential in comedy. Reading with a critical eye is necessary for creators.Learning from both great and poor works is valuable.Understanding why certain choices are made in storytelling is crucial.Diverse reading helps inform your creative process.Feedback is vital, but discernment is necessary to know what to take.Comic conventions can be economically challenging for creators.The landscape of comic creation has changed significantly over the years.Creators must adapt to modern audience expectations.Honest feedback can be hard to accept but is necessary for growth.Networking at conventions should be weighed against potential losses. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

Why do people listen to podcasts? And why do they listen to YOUR podcast (or one like yours)? It turns out, the answers to these questions can be found in a nerdy, obscure marketing concept called Jobs to Be Done Theory. Jobs to Be Done Theory origins date back to the 1930s, but was more fully developed by Harvard Business School researched Clayton Christiansen—primarily through an iconic case study about milkshakes… and how people don't buy milkshakes for the obvious reasons you might think.But JTBD applies to much more than milkshakes. In fact, it applies to every product, service, piece of content—including podcasts—that any of us spend time, money, or attention to consume. In this episode, we'll break down how to apply JTBD theory to boost the effectiveness of your marketing by aligning your content, messaging, and packaging with the job your listeners are seeking out a show to do.

Send Us a Text MessageAs podcast guests, most of us like the idea of sharing past episodes that we were featured on. But, figuring out how to do this effectively can be a challenge. Thankfully, there's a formula that you can follow that yields results! In this episode, Deirdre Tshien shares a quick, simple, and effective 3-post strategy to use on Facebook that will elevate your podcast guesting success. Get ready to finally share episodes in a way your host will love, and that will boost your engagement!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/324Chapters00:00 Introduction to Effective Facebook Strategies02:24 The Three Say Me Posts Explained05:11 Creating Your Lead Magnet08:38 Engagement Through the Why Post10:50 Building Relationships via DM Conversations12:43 Overcoming Audience and Messaging ChallengesTakeawaysCreate three Facebook posts a week for engagement.Use existing podcast content to generate leads.Lead magnets should address quick solutions.Engagement on social media boosts visibility.Direct messages are crucial for building relationships.Identify your audience for effective messaging.Test different messages to find what resonates.Engagement metrics can guide your strategy.Building a list is essential for business growth.Social media strategies require ongoing adjustments.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/324PodMatch has officially launched a podcast network for independent interview-based podcasts! To apply to be part of the network, please visit https://PodMatch.com/network and press the "Join Network" button in the top center of the screen. While you're there, be sure to check out some of the incredible shows in the network!

Social media has convinced an entire generation of creators to focus on numbers — followers, subscribers, likes, shares, and other engagement metrics. However, focusing on numbers can often lead an artist to make bad decisions.Today's ShowFocusing on numbersLimiting comments on BSkyUPDATE: Hoganmag.comLost the Kickstarter mojoComic book vs graphic novelSummaryIn this conversation, Dave Kellett and Brad Guigar discuss recent updates on Blue Sky, a social media platform, and how it offers a healthier commenting environment. They emphasize the importance of quality followers over quantity, sharing insights from their own experiences with Kickstarter campaigns and the ineffectiveness of traditional social media platforms like Twitter and Instagram. The conversation concludes with a focus on engagement metrics and the need for creators to prioritize passionate followers rather than simply chasing numbers. In this conversation, Dave Kellett and Brad discuss the importance of building the right audience for comics, emphasizing the shift from merely increasing follower counts to fostering passionate engagement. They explore the challenges of navigating social media changes, the necessity of embracing change in the webcomics industry, and the emotional toll of crowdfunding campaigns like Kickstarter. The discussion culminates in advice for rekindling motivation and finding joy in the creative process amidst uncertainty. In this conversation, Brad and Dave explore the emotional and practical aspects of running Kickstarter campaigns, the importance of market testing, and the structural elements that contribute to a successful project. They also discuss the significance of listening to one's inner voice during creative endeavors and reflect on the differences between comic books and graphic novels, emphasizing the evolution of sequential art.TakeawaysOrganizing your workspace can be a form of avoidance.Blue Sky's new commenting features promote a healthier online environment.Quality followers are more valuable than a large follower count.Kickstarter success can be achieved without relying on traditional social media.Engagement metrics should focus on passionate followers, not just numbers.Turning off public comments can improve mental well-being for creators.Social media platforms should be evaluated based on their effectiveness for business.Creators should prioritize platforms that allow for direct engagement with their audience.The herd mentality in social media can lead to poor decision-making. Building the right audience is crucial for success.Focusing on passionate engagement is more important than follower counts.Social media platforms can change, and so should your strategy.Embrace change as a constant in the webcomics industry.Kickstarter campaigns can be emotionally exhausting but are part of the process.It's natural to feel doubt after a failed campaign.Finding joy in the creative process is essential for motivation.You are not alone in your struggles as a creator.Being pragmatic about social media is key to success.Every upheaval in the industry can lead to new opportunities. Challenges can ignite motivation and creativity.Finding personal motivation is key to success.Kickstarter serves as a valuable market testing tool.Emotional tolls are part of the creative process.Structuring your Kickstarter effectively can lead to better outcomes.Listening to your inner voice can guide your decisions.Evaluating past projects helps in future planning.The distinction between comic books and graphic novels is significant.Comic books are often seen as disposable, while graphic novels are more permanent.Creative paths may need reevaluation based on market feedback. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone who's ever done any advertising will quickly tell you its one of the most gruelling, creatively challenging marketing practices on the planet—one where you have to be ok with burning a large amount of cash up front to figure out what (if anything works). That said if you approach it with a bit of savvy… paid advertising can be a sneaky smart way to grow.

Beneath the surface of every creative medium is a hidden code. Like DNA, this code dictates the constraints and possibilities of what's possible within that platform. Like any platform, podcasting has its own code. The problem is most creators don't understand the unique platform dynamics, constraints, and psychology baked into the medium… which makes it hard—if not impossible—to grow. Fortunately, once you're able to decipher the code—of podcasting or any other platform—you unlock your potential for growth and ROI. Topics Covered00:00 Understanding podcast's platform dynamics 01:58 Listener bandwidth 05:57 The data on podcast consumption 08:29 Platform constraints & listener psychology 15:37 The pros & cons of podcasting's built-in intertia 22:13 Host-led vs concept-led growth 25:46 What do listeners expect from podcasting? 35:22 Are long podcasts actually better? 45:03 Our picks for best “podcasts”

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 44 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about The Biggest Mistakes We Made in Our Last Community (And How We're Fixing Them), How AI Can Help Scale Support & Onboarding Effortlessly, and The 3-Phase Plan to Growing a $100K/Month Community.(03:38) - Structuring the Digital Writing School for Growth(05:11) - The 3-Phase Plan to a $100K/Month Community(10:14) - Creating an Evergreen, Scalable Membership Model(15:19) - Optimizing Content for Better Engagement-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

For 74% of podcasters, downloads are the primary metric used to measure success. But should they be? For years, downloads were one of the only ways creators could measure the reach and impact of their show. But over the past few years, we've been getting a slow but steady stream of new analytics tools and data points… many of which provide much more useful information about whether what we're doing is working than downloads alone.Topics Covered00:00 Why do so many people care about downloads? 06:06 The case in favour of downloads 08:13 The shortcomings of downloads as a metric 09:02 How paid podcast promotion campaigns can ruin your analytics 10:22 Is listen time a better metric than downloads? 13:26 Alternative hard podcast metrics to track 17:36 Soft podcast metrics to track 28:17 Understanding leading & lagging indicators 38:21 How we combine metrics to measure success 42:36 One final obscure metric for you to track

A podcast listener's decision to click play boils down to a small number of touchpoints.Most prominent are your show title, artwork, and episode titles. But while these (and other) touchpoints have always had a significant impact on listener acquisition, we've never had a way to track it. Until now. In 2024, Spotify rolled out a new discovery dashboard, giving us as creators a new set of metrics to understand how listeners flow through our listener acquisition funnel. The best part is that if you know how to interpret the data this dashboard provides, it gives you a map of exactly what you need to do you improve your listener acquisition and grow your show. Here's what you need to know.

https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=brandvivaIn this episode of The Friday Habit, hosts Marc Labriola and Benjamin Manley engage with Youngsoo, who transitioned from a successful career in cryptocurrency software engineering to founding Urban EDC, an eight-figure e-commerce business. Youngsoo shares his journey, emphasizing the importance of self-reflection, risk-taking, and audience engagement in entrepreneurship. He discusses the challenges he faced, including job losses and the leap to Silicon Valley, and how he built his business by understanding his interests and validating his ideas through market research. In this conversation, Mark Labriola II shares his entrepreneurial journey, emphasizing the importance of validating ideas through market testing, building trust with customers, and the necessity of financial preparation. He discusses the power of pressure and constraints in achieving success, the significance of feedback loops for continuous improvement, and the transition from being a solopreneur to leading a team. Mark also highlights the importance of strategic hiring, sourcing talent from the community, and managing multiple businesses effectively. He reflects on the need for new challenges and the organic growth of his second venture, GrowthJet, while expressing his desire to empower other entrepreneurs through education and mentorship.TakeawaysYoungsoo felt an inner drive to start a company from a young age.He transitioned from finance to tech, seeking fulfillment beyond corporate jobs.Taking risks in youth can lead to valuable life experiences.The regret minimization framework can guide decision-making.Youngsoo moved to Silicon Valley to immerse himself in the startup culture.He launched Urban EDC by reflecting on personal spending habits.Building an audience before launching a product is crucial.Validating business ideas through market research is essential.Understanding personal interests can lead to successful business ventures.Engaging with potential customers early can shape product offerings. Validate your ideas through market testing.Building relationships is key to business success.Financial preparation is crucial before starting a venture.Pressure can unlock your full potential.Feedback loops help in continuous improvement.Transitioning from solopreneur to team leader is essential for growth.Strategic hiring is important for scaling a business.Sourcing talent from your community can yield great results.Managing multiple businesses requires effective delegation.Empowering others through education is a fulfilling next step. https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=brandviva

In this greatest hits episode of Confessions of a B2B Entrepreneur, Tom Hunt is joined by David Heinemeier Hansson of 37signals (Makers of Basecamp + HEY). David shares his journey bootstrapping a business in the tech industry, debunking a few audience-building myths for marketers, how he overcame Apple's threat to launch Hey, and how he maximizes their profitability by selling a service rather than monetizing their products.

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 43 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Why a Great Idea Isn't Enough – Execution is Everything, The Smartest Way to Scale Without Overcomplicating Things, and How DMs, Funnels, and Offers Can Transform Your Sales.(02:53) - Simplicity in Business Growth(07:12) - Why Most Tracking is Useless(16:52) - The Best Way to Test and Validate a Business Idea(21:48) - Scaling Smart: The Role of DMs, Funnels, and Offers(31:27) - The Small Weekly Actions That Lead to Big Wins-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Will discovery algorithms actually grow your show for you? Since the dawn of podcasting, creators have been clamoring for better discoverability. And now, thanks to YouTube & Spotfiy's algorithms, better discovery might be here. But will it actually be the marketing cure-all many creators hope it will be? Or might it actually make it harder to grow? Or perhaps, algorithmic discovery will change the medium into something else entirely… One way or another, we're about to find out. Here's how to prepare for it.

Over $15k of podcast marketing education is up for grabs. Here's how to get it.Complete the 2025 Podcast Marketing Trends SurveyResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

This week's episode is sponsored by Hogan's Alley magazine! We'll discuss those moments in our careers when we said, "F*** me! That actually worked!" Also, a listener writes in to say that they want to take our advice and make the jump to Bluesky, but it causes too much anxiety.SponsorHogan's Alley magazine sponsors this week's episode!  In the next issue, they'll cover the Tijuana Bibles and much more! Get your copy now!Today's ShowHogan's Alley magazine"F*** me! That actually worked!"UPDATE: Diamond Comics DistributorsUPDATE: The Wrong Way"Bluesky stresses me out!"SummaryIn this episode, Dave and Brad are pleased to welcome the sponsorship of Hogan's Alley Magazine! The conversation starts with  a discussion about unexpected successes in the comics industry, sharing personal anecdotes and insights on what works in webcomics and the importance of niche topics. In this conversation, Dave Kellett and Brad discuss their evolving experiences with monetization in the comic industry, reflecting on their initial skepticism towards various platforms like T-shirts, advertising, and crowdfunding. They share personal anecdotes about their misjudgments regarding new technologies and trends, emphasizing the importance of humility and adaptability in their careers. Two mid-show updates touch on the recent bankruptcy of Diamond Comics Distributors and their new show, The Wrong Way. In this conversation, Brad and Dave discuss the challenges and anxieties surrounding social media for artists, particularly in building an online presence while focusing on their craft. They explore the importance of self-promotion, the consequences of delaying engagement with social media, and the potential of new platforms like Blue Sky. The discussion emphasizes the need for artists to balance their creative work with the realities of marketing and audience building while addressing the mental health aspects of sharing their work online.TakeawaysHogan's Alley Magazine is a significant resource for comic history.Niche topics in webcomics can lead to unexpected success.Webrings can significantly boost site traffic and engagement.Comics history is often overlooked but is vital for understanding the medium.The internet favors focused, passionate content over general interest.Understanding your audience is key to successful cartooning.Comics can be both serious and joyful, reflecting their cultural impact. T-shirts as a monetization strategy were initially surprising.Advertising proved to be a lucrative avenue for comics.Skepticism towards Kickstarter was common in its early days.Technological advancements can change the way comics are created and consumed.Vertical scrolling comics have become a preferred format for mobile readers.Humility is crucial in recognizing when to adapt to new trends.Keeping an eye on peers can lead to valuable learning opportunities.The bankruptcy of Diamond Comics marks a significant moment in the industry.Independent comics are evolving beyond traditional distribution methods.Embracing discomfort can lead to growth and new opportunities. Focus on improving your craft before engaging on social media.If social media causes anxiety, it's okay to wait.Blue Sky is currently a growing platform for audience building.Social media fatigue is a common issue for artists.Self-promotion is essential for making a living from art.Building an audience takes time and effort.Sharing your work gets easier with practice.Consider the consequences of delaying social media engagement.It's important to find a balance between art and marketing.Artists can impact the world even as a hobby. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

I'm revealing FIVE game-changing secrets I wish I knew before I became a coach. When I first started Euphoric, I had only a small perception of what it meant to have a successful coaching business and I'm blown away with what I've learned.  ⚡Like how 51% of your job is actually to be a marketer ⚡Or how important it is to stand strong in your personality and beliefs instead of being swayed by every other expert  ⚡Or what a realistic timeframe to reach success usually looks like (no I'm not going to teach you how to make 100K with only five minutes of work lol)  There's nothing in the world more rewarding than helping people remove subconscious blocks, unhealthy patterns, and sprout beautiful purposeful lives. This episode is your secret sauce to standing out in the coaching industry. If you're interested in becoming an AF coach or deepening your coaching skills and growing your business, the Empowered AF 5X Coach Certification Program is exactly what you need to light your fire. Apply now for the early bird exclusive pricing in the month of February.    IN THIS EPISODE: Why being a successful coach means you're actually 51% marketer, and part of your strategy is sharing your message with the world The importance in amplifying your unique voice and personality, which is critical to thriving in the coaching industry The abundant financial opportunities and diversified income streams that exist beyond traditional coaching A realistic timeframe, from just starting, to shining in your full-time coaching career, and the importance of giving yourself room to explore, practice, and evolve   LINKS/RESOURCES MENTIONED If you know you're meant to help other people change their relationship with alcohol and achieve deep healing (along with their bigger dreams), apply for the Empowered AF 5X Coach Certification Program – and get 5x certified as a world class alcohol-free coach. Applications are now open.  Lose your desire to drink and lean into your dream life with my book Euphoric: Ditch Alcohol and Gain a Happier, More Confident You. When you order today, you'll also unlock tons of resources and checklists to support you on your journey.  Loved the book? We'd be honored if you left a review!  Follow @euphoric.af on Instagram and watch me romanticize the AF lifestyle and show you how to make your entrepreneurial dreams come true.  And as always, rate, review, and subscribe so we can continue spreading our message far and wide.

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 42 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Why Managing Your Own Psychology is the Real Competitive Edge, The Best Hire We've Ever Made (And What It Taught Us), and How Performance is Just Measurement x Incentives.(01:12) - The Best Lessons Are the Ones That Feel Obvious(07:12) - Signs Someone Might Not Be the Right Fit for Your Team(16:52) - Making a Game-Changing Hire(25:38) - Track the Right Metrics and Reward the Right Actions(31:27) - Business is Just Learning the Same Lessons at Bigger Stakes-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

It's a turbulent time to be a podcaster.YouTube and Spotify are introducing discovery algorithms that have the potential to both help and hurt creators. The rise of video podcasting is challenging the very definition of what a podcast even is. And AI… well, you already know about AI.In short, being a podcaster today means trying to keep your head above water in the firehose of noise that is constantly flooding your listeners' screens, feeds, and even personal recommendations.So the question is: In the face of all of this noise, competition, and change, what are we as creators supposed to do? Or, maybe a better question: Who are the podcast creators and marketers who are making the most of this changing podcast landscape, and what can we learn from the way they're creating and marketing their shows, that we can apply to our own?In Season 2 of Podcast Marketing Trends Explained, our goal is to get to the bottom of these questions, using a mix of data and personal insights and observations from our own podcasting experiments.In every episode, we'll take one key data point from the latest Podcast Marketing Trends Report, and break down what it means for you as a podcast creator, producer, or marketer, so you can make smarter, savvier, data-driven decisions about how to make and market your show.You can check out the full report at podcastmarketingtrends.com and hit subscribe wherever you're listening now to get every episode of this season.⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Why You Shouldn't Hire the “Qualified” Candidate: https://youtu.be/V5fIFO_vrmUFree Ghostwriting Masterclass (from $0 to $10k/mo)Want to go from $0 to $10K/month as a ghostwriter? In this free masterclass, I break down everything you need to know—packaging and pricing your services, landing high-quality clients, and scaling your ghostwriting business. Whether you're just starting out or looking to increase your rates, this webinar will give you actionable strategies to position yourself as an expert and get paid what you're worth.---------✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://yt.startwritingonline.com

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 41 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their hiring patterns, why you should hire "builders", and growing pains of stepping out of director roles.02:36 A Week of Interviews and Hiring Insights06:38 Why Most Hires Are Not Builders18:33 Stepping Out of Director Roles23:26 Letting Small Fire Burns-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Trust isn't built overnight—it's a slow-cooked process. In this episode, we're discussing why trust is the secret ingredient to a lasting brand and how you can build it with consistency, transparency, and meaningful engagement. Tune in for stories, strategies, and reminders that the best things take time!Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook: @cookingupbrands, @talklikeabrand, @colormybrands.Sign up for insider tips and updates: bit.ly/colormail.Explore our brand-building ecosystem: Colormebrand.com.Keep stirring the pot, creating your flavor, and serving success!

In today's episode, host Jenny Dempsey chats with Ghalib Hassam, who shares his inspiring story of going from pursuing a master's in engineering in Pakistan to starting his own business in marketing and personal branding in the UK.Ghalib opens up about:Navigating imposter syndrome and complex family dynamics.Why taking risks and putting yourself out there is always worth it.How his engineering background gave him a unique edge in his new career.His big dreams of building an audience and launching a podcast.Ghalib's journey is a powerful reminder that stepping out of your comfort zone can lead to incredible opportunities—and sometimes, all it takes is asking.If you're curious about what it takes to flip your own career or just love hearing transformation stories, you're in the right place. Don't forget to subscribe for new episodes every Thursday!Connect with GhalibLinkedIn: https://www.linkedin.com/in/ghalibhassam/Ghalib's Personal Branding & Marketing Company, Baghi: https://www.linkedin.com/company/baghi-consultancy/about/The Founder Lore Podcast: https://www.youtube.com/playlist?list=PL0m3ZDJ5I48srKkYnNVm6kb092F78GxKK Thanks for listening to The Career Flipper!If you enjoyed this episode, let's spread the word! Share it with a friend, subscribe, and leave a review—it helps other career flippers find the show.Let's Stay Connected:Join the community: thecareerflipper.comTikTok: @thecareerflipperInstagram: @thecareerflipperpodGot a career flip story? I'd love to hear it—and maybe even have you on the podcast! Whether you've completed your flip, are just starting, or are in the thick of it, submit your story here: https://www.thecareerflipper.com Want to support the show?Looking for a speaker? I'd love to talk about career changes at your next event.Collaborate through sponsorships or affiliates! Let's work together.Email me: hello@thecareerflipper.comCheck Out My Customer Service CoursesBefore my career flip, I led customer experience teams and created online courses that have helped over 12,000 students worldwide. Whether you're switching to customer service or sharpening your skills to run your own business, these courses are packed with practical tips. Learn more at thecareerflipper.com/courses.Other Ways to Get Involved:Buy me a coffee!Explore my furniture flipsMusic CreditsSeason 1: Intro and outro music by audionautix.com. Season 2: Intro and outro original music by Jenny Dempsey, recorded in a home studio.What's the flippin' best that could happen?

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 40 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the freedom in trusting your team, new company core values, and what most people overlook when setting goals.(02:47)  Maturity and Trust(08:29)  The Total Trust(16:30)  A Smarter Way To Improve(24:44)  Leveraging YouTube for Growth(32:11)  Breaking Goals into Achievable Milestones-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Start your webcomic using the latest platforms, monetization methods, and social media strategies. If you're launching a new comic in 2025, this episode has all the information you'll need to get it off the ground! How to start a webcomic in 2025Don't try to “game” your readership. Write about what YOU likeBuilding readership takes time and consistency. Creating for love is essential in the early years. Focus on writing as the core of comic creation. Focus on creating comics for the love of the craft. The first comics may only be seen by you; embrace the process.Mistakes in the early stages are recoverable.CopyrightOwn and control your workYou do NOT need to be on Webtoon/TapasSocial media presence is important for comic creators. Today, that's Bluesky and Substack. ComicLab has Collections that provide strategies for each platform** They're free to members and available at a one-time fee for others.Be active on social media to build your audience. Four CsHow many updates FCSPersistence is key; it's a marathon, not a sprint. If you need a schedule to post regularly, set a schedule and stick to it. Don't rush into monetization; it takes time to build a following. Starting on Patreon or Kickstarter too soon is a common problem that derails a lot of creators.Develop your aesthetic by studying good comics.You don't need a website immediately, but you'll need one eventually. Start planning now.Seek honest feedback to improve your work.Reach out to other comics creators who are doing stuff that's similar to yours and build networks.Do it for loveSummaryIn this episode of ComicLab, hosts Dave Kellett and Brad Guigar discuss the importance of passion in creating comics, the challenges of building a readership, and the necessity of starting your comic journey despite fears and anxieties. The conversation emphasizes the value of maintaining independence as creators and finding an audience that resonates with your unique themes rather than chasing trends. They address the challenges and strategies for comic artists navigating social media. They emphasize the importance of choosing the right platforms, such as Blue Sky and Substack, over TikTok for comic promotion. The hosts introduce the 'Four C's' of social media—Content, Curation, Commercial, and Kindness—as essential for building an audience. They also share acronyms like SWIG and FCS to guide effective promotion and posting frequency. The conversation concludes with a reminder that building a successful comic takes time and persistence, likening it to a marathon rather than a sprint. In this episode, Brad Guigar and Dave Kellett discuss the essential steps for starting a webcomic in 2025. They emphasize the importance of focusing on the craft before monetization, developing a unique aesthetic, and the necessity of having a personal website. The hosts also highlight the value of networking, seeking feedback from peers in the comic community, and navigating the evolving landscape of social media and comic publishing.TakeawaysCreating comics should stem from personal passion, not trends.Building a readership is a gradual process that requires time and consistency.Mistakes in the early stages of comic creation are normal and recoverable.Your comic's idea is less important than your unique execution of it.Independence in comic creation allows for greater control over your work.Social media platforms are evolving; choose wisely for engagement.Focus on writing as the core of comic creation.Engagement and growth are key metrics for success in comics.Don't let fear of theft prevent you from sharing your work. TikTok may not be suitable for comic artists.Blue Sky and Substack are better platforms for engagement.Social media requires a balance of content, curation, and kindness.Persistence is crucial for building an audience.Curation can enhance networking opportunities.Promote by saying why your work is good.Frequent, consistent, and significant updates are key.Avoid rushing into monetization too soon.Missing updates is forgivable; focus on quality instead.Building a crowd is essential before seeking funding. Focusing on early monetization can distract from improving your craft.Having a small number of Patreon backers can lead to poor decision-making.It's crucial to develop your aesthetic by studying successful comics.A personal website is essential for maintaining control over your work.Networking with other comic creators can provide valuable feedback.Feedback from peers is more beneficial than casual opinions from non-creators.The comic landscape is evolving, and adaptability is key.Do it for the love of comics to sustain motivation.There are more opportunities in comics now than ever before.Building a community around your work can enhance your growth as an artist. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

Low-content books are one of the most versatile marketing tools you might not be using yet. Whether it's a branded daily planner, a guided journal, or a workbook based on your expertise, these interactive books create meaningful connections with your audience while reinforcing the unique value of your brand.The beauty of low-content books lies in their simplicity. You don't need to write a novel or manage inventory. Print-on-demand platforms like Amazon KDP make publishing these books seamless, freeing you from the headaches of traditional publishing. You can design something practical and engaging, tailored to your audience's needs, and start selling or gifting it in no time.Entrepreneurs are using low-content books in creative ways. They hand them out at events, sell them to email lists, or use them as client gifts. These books become more than a product—they're a memorable way to stay top-of-mind with your audience.If you've ever dreamed of publishing something uniquely yours, this episode with Rachel Harrison-Sund will walk you through how to turn your ideas into valuable marketing tools that work as hard as you do.0:01:10 - How Rachel helps people monetize their expertise through low-content books.0:03:45 - Transitioning from fiction publishing to low-content books as a side hustle.0:06:10 - Benefits of print-on-demand platforms like Amazon KDP, Lulu, and Blurb.0:08:25 - Use cases for branded planners, journals, and other low-content books.0:10:40 - Simplifying the process for entrepreneurs with existing intellectual property.0:13:00 - Low-content books as high-value marketing gifts for networking events.0:15:45 - Market demand and repeat sales potential for consumable books.0:17:30 - Improved quality options in print-on-demand services for professional branding.0:20:15 - Simplifying email funnels with shorter, more focused messages.0:24:00 - Importance of making every sentence in marketing emails count.➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/low-content-books-smart-marketing-tools-rachel-harrison-sundFREE RESOURCE:Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality frJoin Copy Critique Club to get more clients from your copy by clicking here!

#854 Is passive income just a myth social media gurus like to spread? Many people misunderstand the path to success and financial freedom. The truth is that passive income is a realistic goal, but only as the very last step in your income generation process. There's nothing passive about building an online business as a beginner! That said, I want to share something to help you on your journey. In this episode, I'll let you in on the system I and thousands of other entrepreneurs have used to build legitimate online businesses. I'm talking about my SMART framework. Listen in on this session to hear all about it! This is the fastest way to go from idea to monetization. I'll cover selecting a niche and social media platform, building an audience and email list, launching a minimum viable product, and taking back your time. Tune in to access my structured approach to sustainable passive income! Show notes and more at SmartPassiveIncome.com/session854.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Threads is one of the most underrated social media platforms. After the hype died down many people neglected to understand the magnitude of what the platform can do for your business. In today's episode I am going to break down what Threads is, the power and how to use it. Get started building your brand online with Build A Brand On Videowww.buildabrandonvideo.comUse Metricool For Free: https://i.mtr.cool/NDYKSXIf you enjoyed today's episode be sure to let us know on Instagram or over on our YouTube Channel - all under the name Keenya Kelly Subscribe to The Keenya Kelly Podcast!Watch episodes on YouTube!!

A ComicLab member complained about following too many people on Bluesky. It was too difficult for them to cultivate a feed that suited their interests! This brought up a topic that has Dave and Brad divided: Are you on social media for business or pleasure?Today's ShowYou're not on social media to readUPDATE: Spice Rack Comics webring (NSFW) — special thanks to Matt Sowers at RCSI PublishingUPDATE: Dave and Brad's transposed faces Started too soon on PatreonSummaryIn this engaging conversation, Dave Kellett and Brad Guigar explore various themes related to comics, social media, and community building. They discuss the challenges of navigating Bluesky Starter Packs and the innovative idea of reviving web rings to foster community among comic creators. Their humorous banter and differing perspectives provide valuable insights for aspiring cartoonists and social media users. In the following conversation, they explore the dynamics of collaboration in creative projects, particularly focusing on establishing a webring for cross-promotion among cartoonists. They discuss the importance of lists, group agreements, and the balance between individual creativity and collective efforts. The conversation also delves into the challenges of managing a Patreon account, the significance of audience building, and the lessons learned from past experiences in comic creation. Ultimately, they emphasize the value of growth and learning from one's creative journey.TakeawaysAn authoritative accent can shape perceptions.Social media should be used strategically, not just for reading.Starter packs can lead to overwhelming follow lists.Curating your social media feed is essential for focus.Building a community is crucial for comic creators.Webrings can enhance cross-promotion among creators.Engagement on social media can lead to audience growth.Being selective with follows can prevent overwhelm.Humor and personality can enhance social interactions.Experimenting with new strategies can yield positive results. Collaboration can enhance creativity but comes with challenges.A webring can be a powerful tool for cross-promotion.Clear agreements are essential in group projects.The benefits of collaboration can outweigh the costs.It's important to have a process for ad approval in a web ring.Patreon should be approached with a focus on audience building first.Reflecting on past experiences can lead to growth.There is no such thing as wasted time in creative pursuits.Learning from mistakes is crucial for future success.Evaluating your creative direction is important after years of work. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

About the Episode:Jonathan Goodman is the creator of the Personal Trainer Development Center ($35M+ rev) and host of the popular Obvious Choice podcast, a top podcast for coaches, entrepreneurs, and small business owners.Jonathan's been featured in most major business and fitness publications including Men's Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.In this episode of "Uploading...," Jonathan shares insights from his journey of building a multimillion-dollar fitness business through strategic content creation. He discusses key concepts like understanding audience needs, developing scalable systems, and focusing on meaningful metrics for long-term success.Today, we'll cover:- Jonathan's transformative journey from personal trainer to successful online entrepreneur- The key principles for creating impactful, business-focused content that resonates with your audience- How to develop a range of offerings that serve your audience at different stages of their journey- Adopting a balanced, seasonal approach to work and life for long-term success and fulfillment- Powerful, timeless lessons from Jonathan's new book, The Obvious Choice, on mastering the game of business and lifeWhat You'll Learn1. Content Creation and Business Success2. Understanding Human Behavior vs Chasing Trends3. Goodhart's Law and Social Media Metrics4. Jonathan's Life and Business Philosophy5. Business Structure and Offerings6. Client Management and Online Income Growth7. Viral Content vs Content that ConvertsTimestamps00:00 From working as a personal trainer to a $7M per year business04:20 Jonathan's new book, The Obvious Choice; the parade problem07:01 First steps to start growing an audience online13:34 Personal Trainer Development Center's first online course14:57 How to create a scalable system and avoid the trap of false economies19:57 Thinking of content as a long-term savings account24:11 Goodhart's law: when the metric becomes the goal, it ceases to be a good metric28:00 Building businesses in seasons; balancing personal life and work33:12 The four arms of Jonathan's business36:53 Broader community vs high ticket offers; choosing customers wiselyLikes vs Business Impact: “It's easy to be rich with likes and poor with dollars because what feeds the ego is what's bad for the wallet… I have lots of posts that have 10, 20, 30, 40, 100,000 likes. I also have posts that have less than a thousand likes. And I can tell you that the posts with less than a thousand likes drive more business than the posts with 30 or 40,000. Now, does that mean that neither is valuable? I believe that we need three types of content. I believe that we need viral, value, and depth-based content.” — Jonathan Goodman, 00:25:59 → 00:27:08Content as a Savings Account: “Most of the time, everything that's working for you will be bubbling underneath the surface, invisible to the eye. You don't know when that inflection point is going to hit… You have to think of content as a savings account and you have to think of content as a way to primarily nurture and convert people and leads that are generated elsewhere.” — Jonathan Goodman, 00:21:10 → 00:21:56Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicJonathan Goodman - Founder of Personal Trainer Development Center

Send us a textIn this episode, Coyal reflects on the journey of the podcast, highlighting the importance of supporting small business owners in Las Vegas. He discusses the tools and resources available for aspiring podcasters, strategies for building an audience, and the significance of affiliate marketing. Coyal emphasizes community engagement and the need for legal considerations for business owners, providing valuable insights for listeners.Social Media LinksVisit Vegas Places (@visitvegasplaces) • Instagram photos and videosVisit Vegas Places (@visitvegasplaces) • Threads, Say moreVisit Vegas Places (@PlacesVegas) / XFacebookwww.visitvegasplaces.comwww.youtube.com/@visitvegasplaces(1)Coyal the Creator (@visitvegasplaces) | TikTokVisit Vegas PlacesStreaming Podcast PlatformsVisit Vegas Places with Coyal Podcast - Apple PodcastsVisit Vegas Places with Coyal on SpotifyVisit Vegas Places with Coyal on GoodpodsVisit Vegas Places with Coyal on Amazon MusicVisit Vegas Places with Coyal - Business Podcast | PodchaserAffiliate ShoppingCreator Coyal's Amazon PageVisit Vegas Places MerchTravel Payout Affiliate ProgramVVP Travel & Deals on FacebookVVP Travel & Deals on XLegal Shield Personal & Business Coverage Visit Vegas Places with Coyal. Real Vegas, Real Topics, Real Business with Real Owners. Covering topics on economics, entrepreneurship, health, well-being and FOOD! Thank You for tuning in and make sure to VISIT VEGAS PLACES!Follow our social media platforms:https://www.instagram.com/visitvegasplaces/https://www.youtube.com/c/CoyalHarrisonIIISupport the show

A father is concerned that comics no longer reach kids, suggesting that video games are the better value measured by engagement time. What can we do to reverse this trend? On today's showHow can comics reach kids?UPDATE: Buffer (see addendum below)How can I avoid Trump's tariffs? (see other addendum below)AddendumOne day after we recorded the drop that explained that Buffer did not support video uploads, they made an announcement. You guessed it — they've added that functionality. They still do not support adding content moderation labels.Other addendumDuring the campaign, President Trump made tariffs a large part of his platform. He pitched a wide range of tariffs and scenarios. He suggested a tariff of between 60 and 100% on goods imported from China, a tariff on cars imported from Mexico that ranged from 100% to 200%, he threatened John Deere with a 200% tariff if they outsourced to Mexico. During our discussion, we took the worst-case scenario — 200%. On Nov. 26, Trump solidified his economic plans, promising executive orders on Day One that would levy a 25% tariff on imports from Mexico and Canada with an additional 10% tax on Chinese imports. The upshot of the conversation remains the same: These costs will be passed along to American consumers and businesspeople (like us), and you would be wise to build these additional expenditures into any Kickstarter campaigns you have planned for 2025.SummaryIn this conversation, the hosts explore how parents can encourage reading among kids, the value of libraries, and community initiatives to promote access to books. In this conversation, Brad Guigar and Dave Kellett discuss the evolving landscape of social media, particularly focusing on the emerging platform Blue Sky. They share their experiences with various social media platforms, emphasizing the importance of adapting to changes and seizing opportunities for audience engagement. The discussion also touches on the potential of illustrated novels as an alternative storytelling medium, considering the labor-intensive nature of comics and the desire to share narratives more efficiently. In this conversation, Brad Guigar and ComicLab discuss the complexities of transitioning from comics to illustrated novels, emphasizing the importance of writing skills alongside illustration. They also delve into the potential impact of tariffs on printing costs, particularly for small publishers relying on overseas printing. The discussion highlights the challenges and realities of both creative and business aspects in the comic industry.TakeawaysComics and graphic novels aimed at kids are a thriving print publishing sector. Parents play a crucial role in fostering a love for reading in their children.Libraries are vital community resources that provide free access to books.Engagement with comics should not be measured solely by cost-effectiveness.Community initiatives like book exchanges can enhance access to literature.Encouraging kids to read requires active participation from parents.The comics industry is successfully reaching young audiences today.Creative solutions exist for parents to provide books without breaking the bank. Engagement on Blue Sky is currently very high.Deleting old social media accounts can be liberating.Scheduling posts is crucial for maximizing engagement.Blue Sky offers a unique opportunity for audience building.Social media fatigue is a common concern among creators.The landscape of social media is constantly changing.Illustrated novels could be a viable alternative to comics.It's important to adapt to new platforms quickly.Community moderation tools are essential for a healthy environment.Creators should always be on the lookout for new opportunities. You can be very successful in an illustrated novel situation.Writing is as complex as illustrating.Dunning-Kruger effect applies to perceptions of writing difficulty.Novelists can spend years honing their craft.Transitioning to a new art form requires significant time investment.Tariffs can drastically increase printing costs.Small publishers may struggle with rising costs due to tariffs.Navigating printing options requires careful consideration.Expect uncertainty regarding tariffs in the current political climate.Reshoring the printing industry is a complex challenge. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

What happens when your story gets too big for you to handle? Are you the right person for the job? (And if not you, then who??)On Today's Show:In over your headUPDATE: It was FCS all along Crossbar i technicalityAdvice to your older selfSummaryIn this episode, the hosts discuss the challenges creators face, particularly when tackling complex themes such as systemic injustice in long-term comic projects. The hosts emphasize the importance of pushing through creative doubts and the value of learning from mistakes in the writing process. In this conversation, they explore the complexities of creativity, mainly focusing on the challenges creators face after a hiatus. They discuss the importance of embracing imperfection, the role of confidence in storytelling, and the value of completing projects. The dialogue emphasizes that it's normal to feel doubt and that taking breaks can be beneficial. Ultimately, they encourage creators to follow their instincts and permit themselves to explore new directions in their work.In this episode, Brad Guigar and Dave Kellett revisit a previous discussion about the frequency of comic updates, introducing the concept of FCS (Frequent, Consistent, Significant) as a guiding principle for creators. They delve into the nuances of typography in comics, particularly the use of the crossbar I, and emphasize the importance of clarity in communication. The conversation takes a philosophical turn as they explore what advice they would give to their future selves, reflecting on the nature of change and the importance of embracing it as artists. In this episode, the hosts explore the themes of establishment in the cartooning world, the importance of embracing change, and the value of taking risks. They reflect on the advice they would give to their younger selves, emphasizing the need to cultivate joy and not let life's challenges steal it away. The conversation also touches on the cyclical nature of life experiences and the lessons learned from past regrets.TakeawaysSteven Seagal movies can provide unexpected comfort during tough times.The absurdity of Seagal's later films highlights a decline in quality.Long-term projects can lead to self-doubt about creative abilities.It's important to seek permission from oneself to pivot in creative projects.Tackling heavy themes in comics requires courage and skill development.Backing away from challenges may hinder growth as a writer.Learning from mistakes is a crucial part of the writing process.The hosts encourage embracing creative challenges despite fears.Systemic injustice is a complex theme that requires careful handling.Humor can be found in the most unexpected places, even in bad movies. You can't expect purity from yourself.Mistakes help you become a better writer.Consider the reasons behind your creative hiatus.Social change comes from many small actions.Confidence can wane, and that's okay.Finishing a project has intrinsic value.Taking breaks can help clarify your creative direction.Art is never truly finished until the artist says so.It's normal to feel doubt about your work.Follow your heart and pursue what excites you.FCS stands for Frequent, Consistent, Significant updates.Two updates a week can enhance audience engagement.The crossbar I rule aids in clarity of communication.Typography choices impact the readability of comics.Clarity of communication should guide lettering choices.Change is a constant in an artist's journey.Embrace the evolution of your artistic style.Reflecting on past decisions can inspire future creativity.Maintaining a connection with your audience is crucial.Enjoy the present and acknowledge your achievements. We often feel like we're still figuring things out, regardless of our experience.Establishment is a perception; we must keep building our audience.Change is necessary for growth, even if it's uncomfortable.Advice to younger selves often revolves around reassurance and encouragement.Taking risks is crucial; regrets often stem from missed opportunities.Improv offers immediate feedback that cartooning lacks.Life experiences tend to repeat themselves in different forms.Cultivating joy is essential, especially during tough times.The wisdom of older selves often reflects universal truths.You miss 100% of the shots you don't take. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

#842 It's happening. After neglecting LinkedIn from day one, I'm committing to giving it a real shot with daily posts over the next three months. Listen in to hear how I'm approaching this experiment and giving myself a leg up to succeed! The thing about LinkedIn is that it offers a unique opportunity to connect with engaged professionals. This audience wants valuable business connections and insights, which is the bread and butter of what we do at SPI. That's why I won't chase vanity metrics on the platform. Instead, I'll pay close attention to my metrics while focusing on driving people to my Unstuck newsletter and the new SPI Community. My hypothesis is that consistent, high-value content tailored for the LinkedIn audience will attract and convert the right kind of people. I'm learning what works from the best, so tune in to follow this journey and get my top strategies! Show notes and more at SmartPassiveIncome.com/session842.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.