Martina Flor and her guests nurture the handlettering masters of tomorrow, today.
In this episode of Open Studio, Martina Flor dives into one of the most common questions creative professionals face in 2025: Is social media still worth the effort?
In this episode of the Open Studio Podcast, Martina Flor sits down with James Hughes, the illustrator, educator, and founder of The Illustrator's Guide, to talk about the real, behind-the-scenes journey of building a sustainable creative career.James shares how he turned his freelance illustration practice into an educational platform that helps artists learn the skills traditional schools often skip—like pricing, outreach, and real-world business strategy. You'll hear why newsletters have become one of his most valuable tools, how teaching helped him reconnect with his own creative goals, and the importance of creating your own path in a competitive industry.Follow James! @TheIllustratorsGuide https://www.instagram.com/theillustratorsguide/To access the full show notes for this episode, click here: https://martinaflor.com/podcast
This week, you're in for something different: I'm sharing Part 1 of a powerful conversation I had on The Angry Designer Podcast. We dive into the misconceptions about typography, the truth about lettering, and how I carved my own path in a crowded creative industry.If you've ever felt stuck in the sea of sameness as a designer—or wondered how to turn your passion for letters into a thriving career—this episode is for you.
Hello and welcome to another episode of Open Studio. I'm your host Martina Flor and in this show I have honest conversations with artists, designers and creatives to uncover their story and the specific tactics they use to build a successful career around their skills and the work they love doing.
In today's episode of the Open Studio Podcast, host Martina Flor shares everything you need to know about The Lettering Seminar — her signature, once-a-year program that helps creatives turn their passion for lettering into a thriving career. If you've ever dreamed of becoming a lettering artist, this episode might just be your sign.
Welcome back to Open Studio! In this episode, we explore the rise of lettering as an established discipline and how creatives can leverage it to stand out in the industry. If you've ever felt stuck in your creative journey or unsure how to turn your passion into a thriving career, this episode is for you.
Hey everyone, it's Martina Flor, and in this episode of Open Studio, I'm joined by the incredibly talented Alanna Flowers. She's a lettering artist, designer, and founder of AGF Design Studio, with work featured by The Los Angeles Times, Adobe, and American Greetings. She's also the illustrator of Love Letters: An Alphabet of Affirmations.Alanna and I talk about how she built her career in lettering, from her first freelance gig to landing major projects. She shares how being proactive—whether through outreach, social media, or personal projects—helped her turn her passion into a thriving business.
Ever wondered what a career in lettering design actually looks like?
Every successful creative career follows a predictable path—but most artists don't realize it! In this episode, Martina Flor breaks down the Lettering Roadmap, a step-by-step guide to growing from a beginner to a pro in the world of lettering, illustration, and design. If you've ever felt stuck in your journey, this episode will show you exactly where you are and what's next!What You'll Learn in This Episode:✨ The 6 stages of a successful creative career
Want to earn more from your creative skills? In this episode, Martina Flor shares five proven strategies to generate extra income as a lettering artist—without sacrificing your passion. Whether you're saving for a new tool, growing your business, or just looking for a financial boost, these methods will help you monetize your art today!
In this episode of Open Studio, I sit down with Jackson Alves @letterjack , a Brazilian calligraphy artist, lettering designer, and educator based in Florida. With over 25 years of experience, Jackson has worked with major brands like Apple, Montblanc, and Coca-Cola. He shares his journey from graphic designer to internationally recognized calligraphy artist, offering insights on confidence, career growth, and creative evolution.What You'll Learn in This Episode:
In this episode of Open Studio, Martina Flor explores a crucial but often overlooked aspect of a successful creative career—your mindset. She shares her personal journey and five powerful mindset shifts that can help you overcome self-doubt, unlock your potential, and build a thriving creative business.✨ Growth Over Perfection – Focus on progress, not perfection. Every mistake is a stepping stone to improvement.
Welcome to another inspiring episode of Martina Flor's Open Studio!
In this episode, we chat with Ilana and Katie, the creative minds behind Goodtype (goodtype.us). They share their journey from agency jobs to full-time lettering artists, how they built a thriving creative community, and the lessons they've learned along the way.Topics Covered:✅ Leaving agency jobs to pursue a creative career✅ The power of community in the lettering world✅ How art licensing became a key revenue stream✅ Overcoming imposter syndrome and self-doubt in design✅ Why typography and lettering can feel intimidating—and how to push through✅ Finding confidence despite critique culture in design schools✅ Their early lettering projects and learning experiences✅ The importance of practice, challenges, and mentorship in lettering
Want to turn your passion for lettering into a thriving career? In this episode, I'm sharing 7 powerful lessons that changed everything for me—lessons I wish I had known when I started. If you're an artist, designer, or creative professional looking for clarity, confidence, and direction, this is for you!
How to Turn Your Passion for Lettering into a Business – with Jimbo Bernaus from @shoutbam
In This Episode, You'll Learn:✔️ Why starting early is key (even before client work!)✔️ How to create self-initiated projects that showcase your skills✔️ The three essential elements every strong portfolio must have✔️ How to curate your best work to attract the right clients✔️ The importance of a strong bio and professional profile picture✔️ How to make your contact information impossible to miss✔️ A powerful free tool to generate project prompts for your portfolio
Welcome back to Open Studio Podcast, the go-to space for lettering artists, illustrators, and creatives looking to build a successful career. I'm Martina Flor, and today we're tackling one of the biggest challenges for freelancers: pricing your work.
Welcome to a new episode of Martina Flor's Open Studio.Are you a lettering artist, designer, or illustrator wondering how to turn your skills into a sustainable income? In this episode, Martina Flor shares 10 smart ways to monetize your lettering work, beyond just client projects. Learn about traditional and nontraditional income streams, from licensing and selling prints to teaching and brand collaborations.Want to dive deeper into building a thriving lettering career? Download Lettering Success Secrets, a free guide packed with real-life stories, strategies, and insights from Martina and her students.https://martinaflor.com/guide.To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Welcome to another episode of Martina Flor's Open Studio. If you've ever wondered whether the lettering market is oversaturated, this episode is for you! Martina Flor breaks down why there's still room for new lettering artists and how you can carve out your unique niche in the industry. Want to learn practical strategies for building a career in lettering? Download Martina's free guide, Lettering Success Secrets, at martinaflor.com/guide. To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Welcome to another inspiring episode of "Martina Flor's Open Studio." Are you eager to start your journey in lettering but don't know where to begin? In today's episode, From Zero to Lettering Hero: Beginner Tips You Can't Miss!, Martina Flor kicks off Season 8 with practical strategies to help you dive into the world of lettering with confidence. Whether you're a complete beginner or someone looking to refine your craft, this episode is packed with essential tips to fast-track your learning and set you on the right path. Want a structured approach to learning lettering and building a career? Download Martina Flor's free guide, Lettering Success Secrets, packed with industry insights and actionable advice. Get your copy now at martinaflor.com/guide. To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Welcome to another inspiring episode of "Martina Flor's Open Studio." In today's Episode, Martina discusses the life-changing impact of coaching on her business and personal life. She highlights how coaching helped her balance her creative career and family life, understand her business finances, and set clear priorities. Whether you're a lettering artist or creative professional, this episode provides valuable insights into how coaching can help you grow. Learn about her first coaching experience, tips on delegating tasks, and the importance of mindset shifts. Doors are closing soon! My Business Group coaching program for lettering artists and illustrators is closign registartions soon. Check it out on https://martinaflor.com/coach and apply! To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Welcome to another inspiring episode of "Martina Flor's Open Studio." In this episode of Martina Flor's Open Studio, learn how to attract your dream clients as a creative professional. Discover the importance of crafting a clear vision, delivering exceptional work, and turning your passion into profit. Plus, sign up for Martina's free workshop on October 8th to dive deeper into building a business you love. Don't miss out! Join Martina's free live training on October 8th at martinaflor.com/workshop Sign up now to secure your spot! To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Welcome to another inspiring episode of "Martina Flor's Open Studio." In this episode of Martina Flor's Open Studio, learn how to attract your dream clients as a creative professional. Discover the importance of crafting a clear vision, delivering exceptional work, and turning your passion into profit. Plus, sign up for Martina's free workshop on October 8th to dive deeper into building a business you love. Don't miss out! Join Martina's free live training on October 8th at martinaflor.com/workshop Sign up now to secure your spot! To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Welcome to another inspiring episode of "Martina Flor's Open Studio." As creatives, we often carry self-limiting beliefs that hold us back from reaching our full potential. These thoughts, shaped by biases and insecurities, influence our actions and ultimately determine our success. In this episode of Martina Flor's Open Studio, we dive into the mindset shifts necessary to overcome those barriers and thrive as artists, designers, or illustrators. To access the full show notes for this episode, click here: https://martinaflor.com/podcast
“My new book, *Make It: Turn Your Creative Skill into a Business and Thrive Doing What You Love*, is officially out!!
Welcome to another inspiring episode of "Martina Flor's Open Studio." In this second part of our special series, Martina Flor shares more valuable advice she would give her beginner self. These insights are designed to help Latin artists, illustrators, and creatives navigate their creative business journey more smoothly. Stay updated on the launch of Martina's upcoming book by signing up at martinaflor.com/newbook To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Welcome to another episode of the Open Studio Podcast! In this episode of Martina Flor's Open Studio, Martina reflects on her journey as a lettering artist and shares the crucial advice she would give her beginner self. She delves into the lessons learned, mistakes made, and the strategies that proved invaluable in her path to becoming an award-winning lettering designer. This episode is packed with actionable insights for anyone starting their creative career or looking to elevate their current practice. Stay updated on the launch of Martina's upcoming book by signing up at martinaflor.com/newbook. To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Welcome to another episode of the Open Studio Podcast! In this episode of Martina Flor's Open Studio, Martina shares practical insights and personal experiences on how to transition from a traditional 9 to 5 job to a successful freelance career as a lettering artist or creative professional. Martina discusses the necessary mindset shifts, the importance of defining your niche, building a focused portfolio, and strategies for balancing a day job while growing a side business. She also emphasizes the value of networking and learning from others in the industry. Exciting news! Martina's upcoming book, launching at the end of July, is a comprehensive roadmap for mastering your craft, monetizing your passion, and building a successful creative business. Stay tuned for more details and events surrounding the book launch in future episodes! To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Welcome to another episode of the Open Studio Podcast! In this episode of "Martina Flor's Open Studio," Martina explores three effective strategies for graphic artists to secure gigs without the stress of cold outreach. Drawing from her extensive experience as a freelancer and working with many creatives, Martina shares actionable insights to help you thrive in your passion. Exciting news! Martina's upcoming book, launching at the end of July, is a comprehensive roadmap for mastering your craft, monetizing your passion, and building a successful creative business. Stay tuned for more details and events surrounding the book launch in future episodes! To access the full show notes for this episode, click here: https://martinaflor.com/podcast
In this episode of "Martina Flor's Open Studio," Martina dives into the growing trend of freelancing among lettering artists, illustrators, and creatives. She discusses the benefits and reasons behind this shift, backed by facts, figures, and her own experiences both as a freelancer and as someone who hires freelancers. Exciting news! Martina's upcoming book, launching at the end of July, is a comprehensive roadmap for mastering your craft, monetizing your passion, and building a successful creative business. Stay tuned for more details and events surrounding the book launch in future episodes! Tune in and discover how freelancing can help you thrive in your creative career!
Welcome to another episode of the Open Studio Podcast! In today's episode, 10 Myths About Making a Living with Your Artwork," I'm here to debunk common misconceptions and provide you with the insights you need to thrive as an artist. Whether you're a seasoned creative or just starting out, these myths can hold you back from achieving your dreams. Let's break them down together! Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes. Your support helps us empower more artists and creatives to turn their passion into a successful career.
Welcome to Martina Flor's Open Studio! In this insightful episode of Martina Flor's Open Studio, Martina Flor discusses why now is the best time for creatives to monetize their art. She shares her personal journey from Argentina to Berlin, overcoming numerous obstacles, and ultimately building a successful lettering design business. Martina emphasizes the unprecedented opportunities available today for artists to create income from their passion. To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Welcome to Martina Flor's Open Studio!In this episode, we explore the essential elements of creating a portfolio that stands out and helps you connect with the right clients. Whether you are just starting or looking to refine your existing portfolio, these tips will guide you towards showcasing your work effectively.This episode provides you with a free checklist that will help you create your portfolio.You can download it for free here https://www.martinaflor.com/portfoliochecklistTo access the full show notes for this episode, click here: https://martinaflor.com/podcast
Welcome back to Open Studio! In this episode, Martina Flor dives into the transformative power of incorporating sketches into the workflow of lettering artists and illustrators. Sharing personal anecdotes and professional insights, Martina highlights how sketches can save time, facilitate client feedback, and enhance the overall creative process. She outlines practical steps for integrating sketches into your projects to improve efficiency and collaboration with clients. To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Welcome back to Open Studio! I'm Martina Flor, @martinaflor, and in today's episode, I bring you Crafting Your Unique Style: Tips for Lettering Artists and Illustrators. I'll be sharing valuable tips and insights on how to develop your own unique style as a lettering artist or illustrator. To access the full show notes for this episode, click here: https://martinaflor.com/podcast
In this week's episode of Open Studio, join us for an insightful discussion with Donald Roos, a trailblazer in the field of design. Donald shares invaluable strategies for designers on how to navigate distractions, master time management, and stay motivated in the face of challenges. From balancing creative projects to overcoming obstacles, Donald provides practical tips and heartfelt advice to help designers thrive in their craft. Whether you're a seasoned professional or an aspiring designer, this episode is a must-watch for anyone looking to elevate their skills and succeed in the dynamic world of design. Don't miss out! Tune in now to gain valuable insights from Donald Roos and take your design journey to new heights. Follow Donald Website: https://www.bureaudonald.com/ instagram: https://www.instagram.com/bureaudonald/ See full show notes https://www.martinaflor.com/podcast
Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i bring you " 4 Tactics to Unlock Confidence as a Lettering Artist or Illustrator". I'll be sharing some advice on how to cultivate confidence and maintain discipline as a lettering artist or illustrator. To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i bring you "How to Make Money with Lettering Design". Are you ready to build a career in lettering? Join me as we delve into the secrets of success in lettering design. In this episode, we'll discuss how The Lettering Seminar can help you hone your skills and pave the way for a rewarding career in the creative industry. Hurry, as registrations for The Lettering Seminar close Today! Secure your spot now at https://www.theletteringseminar.com Also don't miss this incredible opportunity to take part in our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day. You can register at https://www.martinaflor.com/masterclass To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i bring you "How to Cultivate a Success Mindset for Graphic Artists". I will talk about the techniques that I use to maintain my mindset and helped me to become a lettering artist. To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i bring you "Build a career in Lettering: all the deets about my program The Lettering Seminar". Are you ready to build a career in lettering? Join me as we delve into the secrets of success in lettering design. In this episode, we'll discuss how The Lettering Seminar can help you hone your skills and pave the way for a rewarding career in the creative industry. Hurry, as registrations for The Lettering Seminar close on April 16th! Secure your spot now at https://www.theletteringseminar.com Also don't miss this incredible opportunity to take part in our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day. You can register at https://www.martinaflor.com/masterclass To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i bring you "Secrets to Success in Lettering Design". In today's episode, we introduce our once-in-a-year workshop, 'Mindset Mastery For Creatives,' aimed at helping you learn new expertise such as lettering and build a sustainable income or career with your skills. Imagine waking up every day to work that fuels your passion. Ready to take the first step? You can register at https://www.martinaflor.com/masterclass To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i bring you "Mindset Mastery For Creatives". In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day. You can register at https://www.martinaflor.com/masterclass And Also we provide you with a free guide called “Mindset Mastery”. You can download it for free here https://www.martinaflor.com/mindset To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i am going to tell you 3 Inspiring Creative Women Stories. In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day. You can register at https://www.martinaflor.com/masterclass And Also we provide you with a free guide called “Diary for Lettering Artists”. You can download it for free here https://www.martinaflor.com/diary To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing the third episode of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist. In today's episode i'm bringing: "The Role of Talent in Your Success". This episode provides you with a free guide called “Diary for Lettering Artists”. You can download it for free here https://www.martinaflor.com/diary To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i am going to tell you 3 Inspiring Creative Women Stories. In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day. You can register at https://www.martinaflor.com/masterclass And Also we provide you with a free guide called “Diary for Lettering Artists”. You can download it for free here https://www.martinaflor.com/diary To access the full show notes for this episode, click here: https://martinaflor.com/podcast
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