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Real Estate Mogul Podcast - Learn How To Leverage Investing Strategies in Your Real Estate Business
When it comes to listing appointments, there can be a lot of unknowns that we aren't prepared for. Most people are used to the typical method of selling a home, but a cash offer might serve them better. Learning how to turn a listing appointment is a valuable skill that can also help us as investors. How do we convert a listing appointment into a cash deal? What does a typical negotiation look like when coming up with an offer? In this episode, Property Acquisitions Manager at Cameron Real Estate Group Jared Van Edema joins me to discuss cash sales, how to figure out the right solution for a seller and why people choose the convenience of cash. A lot of people want the most amount of money and the most amount of convenience but the reality is that it does not exist. -Jared Van Edema Three Things You'll Learn In This Episode How to influence the outcome Can we get successful and consistent outcomes through trial and error? Listing traditionally vs. a cash offer How do we figure out the right solution for the seller? The convenience of a cash sale A lot of people prefer a cash sale because of its convenience but what are some of the other reasons why people think cash is king? Guest Bio: Jared van Edema is a Manager for Property Acquisitions at Cameron Real Estate Group based in Wakefield, Massachusetts. Jared has a background in sales and has been into sales for over 11 years. He joined the Cameron Real Estate Group in 2020. Find Jared on LinkedIn @Jared Van Edema
Real Estate Mogul Podcast - Learn How To Leverage Investing Strategies in Your Real Estate Business
Accounting can seem like a boring part of a business, and a lot of people see it in a negative light, but when done correctly, accounting can have a positive impact on our business and even help it grow. How does accounting help us make better business decisions? What value does it add to our business? How do we find the right people to track and analyze data that will ensure growth? In this episode, CFO of Cameron Real Estate Group, Kevin Brown joins me to discuss the role of accounting in different businesses, how accounting can add value and help us grow and how to set up your own accounting and tax team. If you can't find opportunities then you're not working hard enough. -Kevin Brown Three Things You'll Learn In This Episode How to find the right tax professionals How do we find the right tax professionals that are specific to our business and know the industry well? The key metrics to look for in a brokerage Can data show us where more time needs to be spent in the business? How data can help us forecast the future of our business. How does accounting help us map out the future of our businesses? Guest Bio: Kevin Brown is a senior finance and accounting professional with demonstrated expertise in all company lifecycle activities including fundraising, reorganization, brand extension, and successful exit execution. He is currently the CFO of Cameron Real Estate Group. Kevin collaborates effectively with stakeholders and identifies business opportunities. Kevin is an expert in using analysis, insights and team approach to drive organizational improvements and best practice implementation. Find Kevin on LinkedIn https://www.linkedin.com/in/kevin-brown-a58b434
Real Estate Mogul Podcast - Learn How To Leverage Investing Strategies in Your Real Estate Business
A new year is a great time to jumpstart your investing operations, but getting started can seem daunting and difficult. Having an investment plan in place can make it much simpler to navigate the challenges, especially for a new investor getting used to all the moving pieces. How do we get started with investing? What should we focus on to ensure that we are on the right track? In this episode, Cameron Real Estate Group assistant project manager Calvin Driscoll joins me to discuss creating an investment plan, how to get started and what to do when you're investing at a high level. You've got to get around other people who are doing what you want to do. -Tom Cafarella Three Things You'll Learn In This Episode The foundation of your plan How do we envision the future and what it costs to invest? Types of investing There are many different types of investing but how do we choose what's right for us? How to utilize investing resources There are thousands of resources for investing such as audiobooks, courses, podcasts and books but how do we pick out what will actually work for us? Guest Bio Calvin Driscoll joined Cameron Real Estate Group as an assistant project manager. He attended Endicott College where he graduated with his bachelor's degree in Business Management. Find Calvin on LinkedIn @Calvin Driscoll
Real Estate Mogul Podcast - Learn How To Leverage Investing Strategies in Your Real Estate Business
No matter where we are in our real estate investing journeys, we can consistently learn from our peers' experiences - both failures and successes. From the outside looking in, investing can seem complex and overwhelming, but getting started actually starts with 2 simple steps. On today's show, I chat with Steven Kenny about his start into investing and where he is now. He is open and candid with the steps he took and shares some valuable insight for anyone looking to take the leap into the real estate investing world. Financially, if you want to set yourself up, your first purchase should be an investment property of any kind. Once you get that itch, you'll buy more and realize how much better it is not having to depend on your job. -Steven Kenny Three Things You'll Learn In This Episode Why investing is a lot easier than you think Whether it's long-term rentals, vacation rentals, land or anything else, are there commonalities to getting started in real estate investing? Playing it safe vs. taking risks We often come to the crux of having to choose more money at more risk, or less money at less risk. How do we navigate through this scenario? Long-term vs. short-term rentals Although long-term and short-term rentals seem similar, they are actually very different models. How do we find out which one works for us? Guest Bio Steven Kenny is a Realtor at Cameron Real Estate Group. As an Executive Sales Agent who has built a reputable name for himself within the industry, his advanced knowledge-base of the market in Boston and the North Shore makes him a top agent among his peers. Steven has a very strong understanding of the market in which he educates his clients in order to have an advantage over the competition. With sellers, his goal is to drive the demand of their property and market it the best way he can in order to get maximum exposure. On the buyer side, he keeps his clients informed for every step of the transaction and knows exactly how to write a winning offer and get it accepted. For more information, visit https://www.linkedin.com/in/steven-kenny-732253b2/.
Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
Agents have used technology to bolster their marketing for years, so it should come as no surprise that tech companies are eager to take back control and get a slice of the pie. The only question is, how can agents compete with them? Are small teams destined to fail in the face of big business competitors, or do we both stand to win? Just how big of an advantage do iBuyers have, and what do human agents have that tech players don't? In this episode, repeat victim of the show and host of the Agent Investor podcast, Tom Cafarella shares how to continue to thrive when tech companies are determined to take the market. Three Things You'll Learn in This Episode Why iBuyers are outbidding mom and pop investors What do iBuyers stand to gain by outbidding investors, especially when the bids seem like a poor decision? How to hit iBuyers in their weak spot iBuyers have a ton of advantages over us, but they do have a weak spot, too. What is it, and how can we take advantage of it? The market GUARANTEED to keep seeking out human agents Which market segment is most likely to work with real agents in the long term? Guest Bio Tom Cafarella is an entrepreneur, speaker, podcaster, coach, and seasoned real estate investor. In addition to being the founder of Ocean City Development, Tom is also the founder/broker of Cameron Real Estate Group, where he leads a team of more than 200 agents serving greater Boston and Massachusetts. Tom is the host of the Agent Investor podcast. To find out more, go to: https://m.facebook.com/tommy.cafarella https://agentinvestor.podbean.com/ http://www.tomcafarella.com/ https://www.cameronrealestategroup.com/tom-cafarella/ https://www.linkedin.com/in/tom-cafarella-oceancitydevelopment-110835a9/ https://m.youtube.com/channel/UCBaMfwcNTLed8O5XtpRVtfQ And to connect with your hosts, go to: Getmicrofamous.com for Matt https://m.facebook.com/genevolpe for Gene And call 925 915 1978 for Greg
Many agents feel apprehensive about getting into the investing side of real estate, and the current competitiveness in the market doesn't help those hesitations. However, for those who are willing to leap, investing could be the thing that takes their business to the next level. How does an agent make the shift to an investor? Can we use the investment side of things to bolster our existing real estate businesses? How do we even begin to identify great deals when we're new to the investing space? In this episode, I’m joined by the host of the Agent Investor Podcast and co-founder of Ocean City Development, Tom Cafarella. We discuss how agents can maximize their results with real estate investing. "The great news for agents saying they're not investors is, you don't need to be. Team up! There are so many people out there with cash, and it won't take much time to find investors." -Tom Cafarella Three Things You’ll Learn In This Episode What to do if we don't feel comfortable investing Not everyone feels comfortable investing, so don't be afraid to team up. A simple Facebook post can be all it takes to connect with potential partners. How investing allows us to maximize every opportunity Often, agents will go into a property, assess that it needs a lot of work to go to market, and that marks the end of the road, but it doesn't have to be. Why investing is a great fallback option for every agent Most of the time, sellers prefer listing their properties to taking a cash deal, but there is a small percentage who won't. How can you create a service offering that meets the needs of those sellers? Guest Bio- Tom Cafarella is an entrepreneur, real estate investor, speaker, and coach. As founder of Ocean City Development, Tom and his team have purchased hundreds of homes. As the founder/broker of Cameron Real Estate Group, Tom also leads a team of 200+ agents serving homeowners and buyers all over greater Boston and Massachusetts. Host of the Agent Investor Podcast, Tom has also been featured on industry podcasts such as Real Estate Investing Secrets, Level Up with Greg Harrelson, Team Building Podcast with Jeff Cohn, Investing in Real Estate with Clayton Morris, Deal Farm, Real Estate Locker Room, Cash Flow Guys and many more. To find out more, go to: https://www.cameronrealestategroup.com/tom-cafarella/ http://www.tomcafarella.com/ https://www.linkedin.com/in/tom-cafarella-oceancitydevelopment-110835a9/ https://m.youtube.com/channel/UCBaMfwcNTLed8O5XtpRVtfQ https://m.facebook.com/tommy.cafarella https://agentinvestor.podbean.com/
Investing in Real Estate with Clayton Morris | Investing for Beginners
Should real estate investors get a real estate license? This is one of our most frequently asked questions, and today we’re calling in an expert to get to the bottom of it! On this episode of Investing in Real Estate, I’m sitting down with Tom Cafarella, the owner and broker of Cameron Real Estate Group. Tom has had a long and successful career in the real estate industry, and on today’s show he’s sharing some of his best tips and insights! Book a call with our team: https://goo.gl/dezwHT Show notes: http://morrisinvest.com/episode374
Cameron Real Estate Group Careers Podcast with Tom Cafarella
What is a lead nurturer, and why is the position important for busy brokerages? Today I’ll explain.Join Our Team Today I’d like to discuss the very best hire I ever made in my real estate business, as well as why I encourage you make this same hire. At the Cameron Real Estate Group, we generate over 100 face-to-face buyer appointments each and every week. By going on all of these buyer and seller appointments, we found that oftentimes, the buyers and sellers aren’t quite ready to take action yet.My top agents, who are very busy, found that they didn't have time to keep up with all of these appointments; instead they focused on the business that was right in front of them. And because our top agents couldn’t keep up with the appointments who were planning to enter the market in the future, those people would end up contacting other agents who were better at keeping in touch with them.That’s why the best hire I ever made was for the position of lead nurturer.If an agent met with a seller and built a great rapport with them, but the seller wasn’t ready to act there and then, that lead would automatically be sent over to my lead nurturer. The lead nurturer then receives the contact information for that buyer or seller, which is transferred via the CRM we use called Follow Up Boss. The lead nurturer will contact that person a minimum of once per month until they either buyer or sell.The goal of the lead nurturer is to make sure that the agent who went on the appointment is still top-of-mind with the client. The reason this position is so important is that even though the buyers or sellers may not be ready to act right now, when they are, our agents will be on their minds.The goal of the lead nurturer is to make sure that the agent who went on the appointment is still top-of-mind with the client. When do you hire a lead nurturer? You’d need to have a certain number of face-to-face buyer or seller appoints per week in order for the hire to be worth it—at least 10 appointments per week. You probably won’t be having these problems if you’re not setting up very many appointments.How does compensation work? Our lead nurturers are paid hourly plus commision. We want to make sure the nurturers are getting as many buyers and sellers back with the original agent that set the appointment, so the hourly pay is just for being here and making the calls, and they also receive a bonus for every deal that closes.A final thing to consider is that even though we only use the position to nurture all of our old appointments, you can also hire a lead nurturer to nurture old leads.If you’d like to leverage off using a lead nurturer, or would more information on the scripts we use and how we make the outbound calls from the lead nurturer, go to www.WorkingWithInvestors.com. We’ll walk you through how it works and whether it would be a win-win for both of us. I can also invite you to my private Facebook group, where you can ask questions about real estate 24/7.
Cameron Real Estate Group Careers Podcast with Tom Cafarella
Right now, the Cameron Real Estate Group is extending an offer to agents who want to generate face-to-face seller appointments.Join Our TeamIf you want motivated seller leads booked and scheduled for you in the exact area you want to work, we have an offer for you.We have just recently increased our motivated seller marketing budget, and we’re generating over 100 face-to-face appointments for the agents within our brokerage.The problem I have right now is that I actually have more seller appointments than I have agents that are qualified to take them. If you have even the smallest interest in generating a face-to-face seller meeting in the geographic location you’d want to do business, now is the time to talk.Right now, the Cameron Real Estate Group is extending an offer to agents who want to generate face-to-face seller appointments. When we increase our marketing budget, we look for agents and find out what are the areas in which they know the market best. If I have an agent located in Westford, for example, I’ll put more of my marketing budget into Westford.First, we interview the agents to find out which market is their specialty. They need to know the area in order to analyze and make cash offers in that locale, right? When a lead comes in from that area, one of my two inside sales managers will book the face-to-face seller appointment for you. They’ll call, text, and email that leader every single day for the first 10 days. After that, they’ll then use a ScheculeOnce calendar link to see what your availability is to book your appointment for an appropriate time.Again, this reallocation of marketing funds is happening right now, so if you’re interested in taking advantage, visit www.WorkingWithInvestors.com and enter your name and email so we can send you additional information about how to get qualified face-to-face seller appointments in your market today.If you have any other questions for me or there's anything else I can help you with, don't hesitate to reach out to me. I'd be glad to help you.
Cameron Real Estate Group Careers Podcast with Tom Cafarella
At the Cameron Real Estate Group, we have a fully automated system that turns your listings into buyer leads. Here is how it works.Join Our TeamOne problem a lot of agents have is that sometimes they are so busy meeting with buyers and sellers that they do not take the basic steps necessary to fully leverage their listings into additional opportunities. For every listing you get, you should get one additional transaction—one buyer that eventually turns into money down the line.Getting a listing and being too busy to promote that listing into additional opportunities is a problem I have faced before too, but at Cameron Real Estate Group, we take care of that problem for you.Let us leverage the listings you have. The second you get a listing under contract, we start promoting that listing for you and then kick all of the leads back to you as the listing agent. We automatically create a YouTube video for you, promote your listing on Facebook and Craigslist, and create a single-page property website for it. If you are doing a “Coming Soon” listing, we will post it into Zillow’s “Coming Soon” section. All of these steps will generate additional leads for you.Not everyone wants to work buyers leads, so if you do not want to utilize your listings in order to work buyers leads, we will find a team member within our brokerage who does. This way, you will make passive income from the listings you have.Let us leverage your listings and do all of the admin work so you can focus on closing your next deal. If you would like to know more about how you can turn listings into leads, visit www.workingwithinvestors.com and enter your name and email so I can send you more information.If you have any other questions, please feel free to give me a call or shoot me an email. I would love to help you.
Tom Caferella always dreamed of following in his grandfather’s footsteps (a very successful landlord) and become a successful real estate mogul. Instead, he followed everyone’s advice and took on a traditional 9-to-5 job as an accountant. The problem: his heart was in real estate investing. It didn’t take long to get fired from his job due to his daydreaming about his passion. Instead of staying knocked down, Tom co-founded Ocean City Development, a real estate investment company based out of Boston, Massachusetts. Tom’s team has acquired over 500 properties over the past 5 years to flip, wholesale, and buy and hold. Tom is also co-owner of Cameron Real Estate Group, a real estate brokerage of over 200 agents that focuses on finding investment deals for Tom to buy. This Boston-based investor is a father of 3 who believes you can “do what you love, and never work a day in your life.” He knows for many people, that’s real estate investing. On this episode of Real Estate Investing for Women Tom Shared: 1. How to get someone to close all of your seller appointments for you for FREE so you never have to meet with tire kickers again 2. How to convert every lead in to cash, even if they don’t want to sell at a discount (this made me over a million last year) 3. How to scale your business 10x using a little know system taken from the auto-industry, so you can spend more time with your family 4. How to create an UNLIMITED marketing budget using the “double down” technique. If you had a cool $500k to spend on marketing next year, could you be successful? 5. The one mistake that set me back 5 Years in my real estate investment career.... and how to eliminate the risk of doing the same with one phone call Learn more about Tom by going to: http://www.tomcafarella.com/p/my-story.html Follow Tom at: https://www.linkedin.com/in/tomcafarella https://twitter.com/tomcafarella https://www.facebook.com/OceanCityDevelopment
Cameron Real Estate Group Careers Podcast with Tom Cafarella
There are a number of steps involved in building a database, so today I want to cover each of them in depth.Join Our TeamToday, I’d like to tell you about building a database from which you can continuously prospect. This will help you get face-to-face with buyers on a daily basis. When you start building your database, the first place you should draw from is your old buyer and seller leads, as well as your sphere of influence (or SOI). These sources are a given. It’s as simple as making sure you have all of these names, emails, addresses, and phone numbers in one central location. After you have this data, you’ll need to enter it into a really good CRM, or customer relationship management system. The CRM I love for real estate is Follow Up Boss. Follow Up Boss has so many benefits and tools that I don’t have time to cover it today, but I do highly recommend this CRM. After you get your sphere of influence and past leads inserted into your database, define who and what you want to go after. So, if you’re thinking of the kinds of sellers you want to draw, you need to define the kind of properties you want to list. You should consider price point, location, and other key factors. Your business requires a lot of time and energy. So, of course, you want to make sure your time and energy are being well spent. For me, my business is mainly focused on real estate investing. So, it doesn’t make sense for me to build a database of sellers with houses built after the year 2000 since these aren’t the kinds of homes I’m looking to buy as an investor. If you want people to reach out to you, you need to provide them with value and a reason to do so. When you build your database, you have to think about what you want your bread and butter to be. Once you’ve defined that criteria, the next step is to start building up your database. When you do, make sure you’re inserting all the relevant contact information you can find. Along with phone numbers, emails, and addresses, it will also be beneficial for you to include social media accounts, as well. Of course, inputting all of this data takes a lot of time. For this reason, I highly recommend making use of a virtual assistant, since they are very effective at building databases.You can obtain the information you’ll need to build your database by exporting names and addresses from the MLS. From there, your virtual assistant will be able to find and input other contact information. If you have the ability to pay for a program like LexisNexis or Cole Realty Resource, or if you work for Cameron Real Estate Group, you’ll have your database built automatically for you. Once your database is complete, you will market directly to it. My team breaks up our database by city. Then, we send out calls using a three-line dialer. We reach out repetitively and also put out ads on Google and Facebook. But remember, if you want people to reach out to you, you need to provide them with value and a reason to do so. If you want to find out more about the way my team builds our databases, visit www.workingwithinvestors.com. If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you.
Cameron Real Estate Group Careers Podcast with Tom Cafarella
I want to create a brokerage that allows each agent to make more money than any other brokerage in the nation, and here’s how I plan on doing that.Join Our Team My overall vision for Cameron Real Estate Group is to create a brokerage that allows each agent to make more money than any other brokerage in the nation. I don’t compare myself to just Massachusetts real estate offices—I’m looking to become the best in the business nationwide. My goal whenever a real estate agent comes on board is to double their income from one year to the next, but overall I want to make our agents the most money possible—and we have some very unique ways to do that. The most important is the leads we provide. We allow agents to take face-to-face appointments we book on a day-to-day basis every single week. Another part of our overall vision is to make sure we’re the best in the business. My first step in implementing this is using the tools and systems from other brokerages. For every single agent I take on from a different brokerage, I want to know what the best practices were in the brokerage they came from. They might be upset with the last brokerage they came from or not like how they conduct their business, but I guarantee they’re doing something well. I’m looking nationwide to become the best in the business. I do this in Massachusetts, but I also travel to other top-producing offices around the country and observe the tools and systems in their businesses. My belief has always been that the money comes after you’ve built the systems, which is why my first step is to make our business the absolute best. The financial rewards will come after that. I want to make my agents earn the most money out of any brokerage in the nation, and I do that by replicating the best systems across the country. To learn more about our systems and where we’re going in the future, visit www.workingwithinvestors.com and enter your name and email. If you have any other questions, don’t hesitate to reach out to me. I’d be happy to help you.
Tom was fired from his accounting job because he was spending too much time researching real estate investing online. Now he his a full time investor and broker. He flips over 100 properties a year and buys all kinds of properties from single families up to 10 unit properties. Listen in to hear how Tom built his real estate business up from nothing, and how he’ll continue to grow. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review! Best Ever Tweet: “On Facebook you just have to keep trying and testing” - Tom Cafarella Tom Cafarella Real Estate Background: - Owner/broker of Cameron Real Estate Group, Founder of t, a residential real estate investing company - Host of the - His company buys everything from single families up to 10 unit properties - Quit his full-time job as a CPA in 2008 so he could flip full-time with two partners - Based in Boston, Massachusetts - Say hi to him at: - Best Ever Book: RIch Dad, Poor Dad Made Possible Because of Our Best Ever Sponsors:Are you looking for a way to increase your overall profits by reducing your loan payments to the bank? offers a fix-and-flip loan program that ONLY charges interest on the funds that have been disbursed, which can result in thousands of dollars in savings.Before securing financing for your next fix-and-flip project, Best Ever Listeners you must download your free white paper at to find out how Patch of Land’s fix and flip program can positively impact your investment strategy and save you money.
A lot of team leaders make the mistake of obsessing over who is consuming their coaching content. What metric should you actually be paying attention to? How do you get people on your team to buy into your coaching? If you want to level up, do you bring on more people or do you go deeper on training the ones you have? On this episode, we are joined by Tom Cafarella to discuss how he can get his brokerage to reach their goal of doubling their conversion ratio. You have to lead the current people at a higher level, before bringing in more people to lead. -Greg Harrelson Takeaways + Tactics The first part of script memorization is muscle memory When coaching: Be attached to what you’re delivering, not what people are consuming. Set standards based on an agent’s activity-- not an agent’s production. At the start of the show, we talked about how Tom built a machine of motivated seller leads, and why the first key to success is taking action. Next, we talked about a process for memorizing a script and how to create validation by investing in a few select people. We also discussed why it’s necessary to have 10 people buy into your coaching. We also discussed: Why the coach has to appear first Why you should change up one thing in your accountability system How to coach the people you have at a higher level Tom’s lead sources When you are trying to level up and increase your conversion ratio, hiring doesn’t solve the problem. You have to lead your existing team members at a higher level first. It can be easy to get caught-up obsessing over whether enough people are consuming your coaching. As the leader, ask yourself what activities are going to make the agent successful and hold them to those activities. If they’re not willing to live up to at least one small standard, you need to talk to them about whether they’re a right fit for the company. Guest Bio Tom is the owner/broker of Cameron Real Estate Group. He is an investor, trainer, residential team leader and seller lead gen expert. "Cameron Real Estate Group was founded in 2004, and began working with homeowners facing mortgage related issues in 2007 when the Boston real estate market began its decline. For more information go to http://www.tomcafarella.com/ or Realestateinvestingiseasy.com.
Local Domination Podcast - The Ultimate Guide to Attract Local Clients Fast.
People are getting bombarded with millions of marketing messages every day. How do you make sure your marketing is reaching your target market, and actually getting noticed by them? What are the marketing tactics local business owners can use to increase their ROI? On this episode, Tom Cafarella joins us to discuss how he became a lead generation master and his top strategies. Have your audience defined from day one or you’ll be throwing money out of the window. - Tom Cafarella Takeaways Mailing allows you to specifically target the exact person you’re sending to. Know how to communicate to different needs: someone who is behind on their mortgage has different problems from a person with a lot of equity in their property. The biggest mistake people make is inconsistent marketing. At the start of the show, Tom shared how he got started and how he came up during the crash. Next, we talked about marketing tactics for the local business owner, and why you have to try different methods and test out what’s working. We discussed how to stand out in a world full of marketing messages, and towards the end of the show, we talked about the power of Facebook groups. Tom also spoke about; Why you need build an avatar of who you’re selling to Why Facebook is so great for marketing His top lead generation strategies Why you should never drop your marketing budget The biggest mistake people make with marketing is dropping it and picking it up at will. They focus on marketing till they get the work, and when they finish the work they have to start marketing again. To avoid this, never drop your marketing budget and take it further by squeezing more from the budget. Find your target market, define who it is specifically, and speak to them specifically. Guest Bio Tom is the Owner/Broker of Cameron Real Estate Group. He also an Investor, trainer, residential team leader and seller lead gen expert. "Cameron Real Estate Group was founded in 2004, and began working with homeowners facing mortgage related issues in 2007 when the Boston real estate market began it''s decline. Since 2007 the team has helped nearly one thousand Bay State homeowners. Go to realestateinvestingiseasy.com for more information.