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Welcome to this week's Beyond the Bio bonus episode. In these short recaps, I'm picking out my key takeaway from Monday's show and creating an actionable tip you can implement right now. On Monday's show, I was joined by Dan Kelsall. Dan is a freelance marketing and advertising creative. He founded and exited an agency called Offended, and has worked with brands such as Ladbrokes, Coral, and KFC. Now, he helps small businesses grow brands from scratch and gets their name at the forefront of their target audience's mind. Dan's built a brilliant personal brand on LinkedIn through his witty and unfiltered humour. We chatted about how he built his brand and why he thinks people need to do things differently to stand out. Dan also shared marketing tips for start-ups and explained how to create your marketing strategy. These bonus episodes are full of actionable tips and tricks that you can take forward to raise your profile. I'd love to know if you find these helpful and hear about which action points you've decided to embrace. ... Connect with me: LinkedIn: https://www.linkedin.com/in/sophie-milliken/ Instagram: https://www.instagram.com/moja_sophie?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== My new book - From Unknown to Unforgettable: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr= Monday's Episode: 088: Marketing without the BS with Dan Kelsall ... Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb
What' the most outrageous thing you've ever posted on social media? Odds are, it's not as outrageous as anything posted by Dan Kelsall! Dan is a freelance marketing and advertising creative. He founded and exited an agency called Offended, and has worked with brands such as Ladbrokes, Coral, and KFC. Now, he helps small businesses grow brands from scratch and gets their name at the forefront of their target audience's mind. He's built a brilliant personal brand on LinkedIn through his witty and unfiltered humour. We chat about how he's built his brand and why he thinks people need to do things differently to stand out. Dan also shares marketing tips for start-ups and explains how to create your marketing strategy. Tune in to find out some of the most outrageous things Dan has done during his career so far. Let's get stuck in… ... Connect with Dan: LinkedIn: https://www.linkedin.com/in/dan-kelsall/ Website: https://dankelsall.com/ Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ ... Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb ... This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
Everyone Hates Marketers | No-Fluff, Actionable Marketing Podcast
Dan Kelsall curses like a sailor. Do not listen to this episode with your kids around. ***Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
In a world full of marketing experts and brand gurus, Dan Kelsall stands out from the crowd.His in-your-face, no-nonsense approach led to the creation of Offended - a marketing agency that isn't afraid to put a few noses out of joint in the pursuit of an effective campaign.Through guerilla-style tactics, imaginative stunts and provocative copy, Dan and his team get brands noticed.He's knowledgeable, opinionated and a very funny bloke. Website: DodgeWoodall.comInstagram: @Dodge.WoodallLinkedIn: Dodge Woodall See acast.com/privacy for privacy and opt-out information.
When you're thinking of a name for a marketing company, the word 'offended' doesn't necessarily spring to mind..... Dan Kelsall is the Creative Director of Offended.marketing, a creative agency based in Manchester. He swears a lot, doesn't pull punches and his favourite hobby is winding old blokes up on LinkedIn (he sometimes gets banned for bad behaviour). He's had a string of failures behind him and he's brutally honest about all of them. This is a non nonsense approach to marketing and some of you may well be offended, but its well worth a listen. You can find Dan Kelsall on Linked In
Everyone Hates Marketers | No-Fluff, Actionable Marketing Podcast
This is a replay of my episode with Dan Kelsall, who's not afraid to push boundaries or take risks. In this episode, the founder of Offended Marketing talks about not playing it safe, thinking laterally, and learning from your mistakes. He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Episode Notes Dan Kelsall returns for a second episode. Why? Well, because Dan and Eddie both have an axe to grind with the weird obsession with investment in the startup community. Dan is the founder of Offended Marketing. He's straight talking, northern and a somewhat divisive marketing 'expert' (although don't let him know we described him as one) and author of Fucking Good Content. This episode is packed full of brutally honest reflections and anecdotes on startup investment, as well as an honest look at the pros and cons. What do Eddie Whittingham and Dan Kelsall talk about? Why they think there's an obsession with investment in the startup community Whether most startups need investment The pros and cons of investment The realities of getting investment And much more… Full show notes and resources can be found here: https://gofounder.com/podcasts/business-nobs/investmentment. Signup for access to the GoFounder platform - our online tool to help you start, grow and scale your business, without the BS - at https://gofounder.com/early-access/. Like this show? Please leave us a review here - even just a quick one liner helps a lot! If you want to leave your Twitter handle, we can thank you personally!
How to stand out from the crowd, run a successful marketing agency and deliver great campaigns? We sip a cup of virtual coffee with Dan Kelsall, Creative Director & Founder of Offended.marketing.
Neurodiversity At Work; Eliminating Kryptonite, Enabling Superheroes
I've been 'Offended' good and proper and If you're easily offended don't listen to this podcast episode! Dan Kelsall talks to us about his approach to marketing. He is an outlier, a man of the people, and produces Fcuking Good Content ;) He tells us why they don't look to offend but by nature of challenging the status quo, there is always someone who'll find offence, and that's okay. Actually, it makes for good engaging content that helps their customers stand out from the crowd. This is what thinking and acting differently looks like! #Neurodiversity You can order our new book 'Neurodiversity At Work' here: https://www.amazon.co.uk/Neurodiversity-Work-Performance-Productivity-Neurodiverse/dp/1398600245 Love the intro music... High Contrast: Music is Everything
Having great ideas is a skill, and having controversial ideas is necessary to stand out in any industry. Founder of Offended Marketing, Dan Kelsall shares why we should look at TikTok and Instagram for inspiration instead of old school professionals in suits. Main talking points: importance of focusing on one social media channel why Linkedin is the best platform to go viral organically how you can find ideas that really hook people Mentions: Connect with Dan on Linkedin or Twitter. Before you take off...Say HI to me on Linkedin.
Episode Notes Dan Kelsall is the founder of Offended Marketing. He's straight talking, northern and a somewhat divisive marketing 'expert' (although don't let him know we described him as one) and author of Fucking Good Content. This episode is packed full of brutally honest reflections and anecdotes on what it's really like to start your own business, which you don't want to miss. What do Eddie Whittingham and Dan Kelsall talk about? What the perception of mental health within the startup scene is What mental pressures founders face when starting and running their business How that pressure can take an effect both mentally and physically Whether it's possible to find a 'work-life' balance when starting a business How starting your own company compares to the pressures of being an employee How to deal with self-doubt, imposter syndrome and isolation And much more... Full show notes and resources can be found here: https://gofounder.com/podcasts/business-nobs/mental-health. Signup for access to the GoFounder platform - our online tool to help you start, grow and scale your business, without the BS - at https://gofounder.com/early-access/. Like this show? Please leave us a review here - even just a quick one liner helps a lot! If you want to leave your Twitter handle, we can thank you personally!
Dan writes stuff. Marketing stuff. In this episode we had a chat about the recent ad from the government that suggested that ballerinas should go into IT. Also about creativity in general and the state of social media.
Paul Greiner of Renoun Creative and Dan Kelsall of Offended.marketing enjoy a Stella Artois and discuss the value of knowing your customer, why so much B2B content is boring and ineffective, how Dan went from being a fighter to being a writer, and much more.Check it out, and if you like our content, please subscribe and share!
Today's episode is all about experimenting, by sharing Social INK's most recent experiment itself. The Social INK Show is a "raw" long-format conversation between our host Chris Bruno and commercial director, James O'Donnell. We both love to experiment and challenge ourselves. As part of that on-going process, we created The Social INK Show to be able to record a long-form piece of content and then use that content over the course of a month. So far it's become an episode of this podcast, it's helped us write 5 blogs, we've cut 6 short videos from it, and we've still got more plans to come. In a future episode, I'll detail how were trying to use this one piece of content to fuel multiple others to help give you ideas of how you can do the same. If you want to connect with Social INK or Chris and James, you can find direct links to social media below: James O'Donnell on TwitterChris Bruno on LinkedIn The Social INK Show Episode 1 on YouTubeSOME LINKS FROM THE SHOW: 02:07 – The Random Show 04:03 – Kobayashi – The Usual Suspects – Spoiler Alert09:00 – 30 Day Blogging Challenge on jamesodonnell.co.uk and chrisbruno.co 24:30 – The All About Digital Marketing Podcast 25:55 – Going Live Every Day for 30 days 28:45 – Dan Kelsall on LinkedIn 31:36 – James O’Donnell on YouTube 32:03 – JOD’s Dad on YouTube 33:23 – JOD’s most popular video35:00 – Chris’s most popular videoYou can find all our videos over on the Social INK YouTube Channel.I hope you all stay safe.Enjoy!A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
Everyone Hates Marketers | No-Fluff, Actionable Marketing Podcast
My guest today is not afraid to push boundaries or take risks and is most definitely not boring. In this episode, Dan Kelsall, founder of Offended Marketing, talks about not playing it safe, thinking laterally, and learning from your mistakes. He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business. We covered: Why people are crippled by the fear of being honest The biggest mistake companies make with their content Producing one piece of good content that has impact Developing a strong team that learn by their mistakes How to start offending people so that you’re loved by some and hated by others The process for creating great content that makes people actually buy stuff What you need from a client to be able to market a product with leverage How you know when you’ve struck marketing gold The more you speak to people and understand their culture the more you will get out of it Resources: Offended Marketing HubSpot A Short History of Nearly Everything - Bill Bryson
Dan Kelsall is the Creative Director of Offended.marketing, a creative agency based in Manchester. He swears a lot, doesn't pull punches and his favourite hobby is winding old, white blokes up on LinkedIn.
A raw and real insight into what makes Dan Kelsall so successful at such a young age. Dan discusses how Offended Marketing came about, why you CEO is completely out of touch with your marketing.White middle aged men cannot connect with athletes as much as you CEO cannot connect with the candidates you place. Connecting with your audience doesn't have to be offensive, but it doesn't have to resonate. The odds are the means your CEO shouldn't be signing off on your marketing.Many of Offended's clients are nervous of their work, because it works. Offended isn't set up to offend people, but to authentically connect with the target audience.More often than not, the general public forget why you offended them, big brands recognise that consumers forget. Small brands don't.
Advertising expert & motivational speaker Paul Mellor took over the studios this week with co-host founder of Level UK Sam Cande. They delivered an exciting show all about the advertising world, troublemaking and disrupting the status quo. Joining them on the show was fitness & life coach Natalie Musaphia, author & advertising creative director Mark Denton, author & content marketer Dan Kelsall and the self-proclaimed Michael Bay of business, Cindy Gallop.
Advertising expert & motivational speaker Paul Mellor took over the studios this week with co-host founder of Level UK Sam Cande. They delivered an exciting show all about the advertising world, troublemaking and disrupting the status quo. Joining them on the show was fitness & life coach Natalie Musaphia, author & advertising creative director Mark Denton, author & content marketer Dan Kelsall and the self-proclaimed Michael Bay of business, Cindy Gallop.
Marketers - we love data. We love doing things by the numbers. And while we like to say the era of mad men and women is over, should it be? Dan Kelsall makes the case.
In this episode of 'Teach me something in 2 minutes' Dan Kelsall shares "How to start producing good content" Make sure you hit the subscribe button so you don't miss new episodes every Tuesday and Thursday. Got a message you want to share or someone you'd like to see? Comment or tag them below ----------------------------------------------------- Join the UNSTOPPABLE Entrepreneur FREE 4-day challenge at: https://byronmorrison.co.uk/unstoppable-entrepreneur-challenge ----------------------------------------------------- Get in touch at: byron@byronmorrison.co.uk Connect with me on social: Facebook: https://www.facebook.com/coachbyronmorrison LinkedIn: www.linkedin.com/in/authorbyronmorrison Instagram: @authorbyronmorrison
In this episode, Mike is joined by Dan Kelsall, a Content Marketing and Copywriting expert. If you're in marketing and not getting seen, or not getting the results you desire - I reckon you'll take something away from this 40 min chat. If you don't like swearing, I'd swerve this episode. Same rule if you don't like Northern accents. As always, let us know your feedback. It's our first episode, and we're only going to get better.
If there was a 'this is mega-explicit' button for marking podcasts, this would be the one it would be used for. Nonetheless, Dan Kelsall speaks the truth. A lot of B2B content is shi*e, and a lot of us do persevere with it nonetheless. In this brutal but honest talk - Dan shares with you how to make your content just a little bit less shi*.
Dan Kelsall has two official titles; Chief Hype Officer for his business Twikel, and Head of Hype for employer branding start-up, GradTouch. You’ve likely seen his posts on 'The 6 Types of Office Breath' smash up your otherwise awfully stale LinkedIn feed. This week, Paul and Cookie uncover the Mancunian’s secret to LinkedIn domination, why we all need to be a bit more (ugh) authentic and a bonus in depth chat about... poking the bear?
Dan Kelsall has done a number of things ranging from owning his own gym to creating an organic vaseline. But in this episode, we focus on his start-up Vonkel and explore how it arrived, how it grew and then how it eventually ended. A story that takes in the consequences of shady venture capital and the difficulties of running your own company in your twenties.