All About Digital Marketing Podcast

Today's episode is all about creating an advertising campaign with ChatGPT, with your hosts Chris Bruno and Travis Ketchum. We break down:How to use ChatGPT to start brainstorming ideasTaking those ideas and refining them Getting into the details, and the weedsBreaking down the deliverables you need to complete the campaignWe'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.This episode is also available on YouTube with a complete video of the ChatGPT process we went through. Stuff We Mentioned:ChatGPT by OpenAIWe'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description. And here's the link to our Free "Check Out The Tech Stack" Download.A huge thank you to Social INK & Campaign Refinery for making this podcast possible. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

Today's episode is all about how to create a marketing avatar, with your hosts Chris Bruno and Travis Ketchum. We break down:What is a marketing avatar and why are they important?Why do you have to focus on people that are going to buy?How to be honest with yourself about your business.and explaining why a pivot is not a sign of failure.We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.Stuff We Mentioned:How Apple Cannibalized the iPodWe'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description. And here's the link to our Free "Check Out The Tech Stack" Download.A huge thank you to Social INK & Campaign Refinery for making this podcast possible. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

Today's episode is all about how to scale an agency, with Tyler Narducci from Done For You Agency. Join Travis Ketchum and Tyler as they dive into: Why it's important to follow your gutWhat is a freelancer? What is a business?What are the types of clients that you work with?Do you have the systems in place to get growth?We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.  And here's the link to our Free "Check Out The Tech Stack" Download. A huge thank you to Social INK & Campaign Refinery for making this podcast possible. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

Today's episode is all about how important marketing attribution is for your business. Join Scott Desgrosseilliers, CEO of Wicked Reports, and your Co-Hosts Travis Ketchum and Chris Bruno.In the episode, we talk about : The importance of attribution and how it's changing.The shift from last-click attribution to last-sales attribution.How long does your sales cycle look like?How do you balance what your clients want vs what they need?We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.And here's the link to our Free "Check Out The Tech Stack" Download.A huge thank you to Social INK & Campaign Refinery for making this podcast possible. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

Today's episode is all about how Bailey Proulx has helped his clients sell $100 million in high ticket sales. In this episode, Travis and Bailey talk about:  The importance of having a gut feeling in businessWhat is Cost per Action (CPA)? and what is CTR?What do you focus on after the landing page?And what's the sweet spot for testimonials?We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description. And here's the link to our Free "Check Out The Tech Stack" Download.A huge thank you to Social INK & Campaign Refinery for making this podcast possible. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

Today's episode is all about how you can 7X your lead magnet engagement. If you're currently giving away a free resource as a way to build your mailing list, you need to listen to this episode. Your Co-Hosts Chris Bruno and Travis Ketchum talk about the Lead Magnet Multiplier, a brand-new way to increase engagement exponentially. In this episode, we cover: What is a lead magnet and how they workHow you can use the power of scarcity with a digital downloadThe exact way Travis increased lead magnet engagement by 7XAnd how you can do this in your businessYou can get free access to the Lead Magnet Multiplier training here. We also talked about how we'd love to give some free reviews and advice to our listeners, so feel free to reach out to us either, you'll find all the social media links down at the bottom of the description.  And here's the link to our Free "Check Out The Tech Stack" Download.A huge thank you to Social INK & Campaign Refinery for making this podcast possible. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

Alex Schlinsky is a renowned authority on lead generation and conversion, and he has helped agencies of all sizes achieve success. In this episode, you'll head about some of the strategies Alex uses to generate leads and close sales.If you're looking to improve your agency's lead generation and conversion, then you need to listen to this episode! By applying the strategies shared by Alex, you'll be on your way to success!Today's episode is hosted by Travis Ketchum. And here's the link to our Free "Check Out The Tech Stack" Download.A huge thank you to Social INK & Campaign Refinery for making this podcast possible. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

In this episode, we take a look at what AI and digital marketing will look like in 2023. We discuss the different applications of AI  digital marketing, and discuss the potential implications of this technology on the future of marketing.As the boundaries of AI continue to grow, so too does the potential for digital marketing. In this video, we take a look at what AI and digital marketing will look like in 2023 and discuss the potential implications of this technology on the future of marketing. Armed with this knowledge, you'll be able to make informed decisions about the future of your business!And here's the link to our Free "Check Out The Tech Stack" Download.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

In this podcast episode, co-hosts Chris Bruno and Travis Ketchum introduce the revamped show, which will cover different topics related to digital marketing, including educational and video content. The hosts talk about their backgrounds, with Travis sharing his experience building software platforms like Contest Domination and Campaign Refinery. The hosts also discuss the role of AI and generative AI in marketing and other industries. The episode sets the stage for future episodes to come, where listeners can expect to learn about various marketing strategies, tactics, and tools to improve their online results.And here's the link to our Free "Check Out The Tech Stack" Download.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy putting the social back into social media.

This week's episode is all about Marketing SaaS Companies. I'm joined by Adam O'Leary, co-founder of Trustscout, a video testimonial capture tool originally developed for agency white-label, eCommerce, and SMBs.Testimonials are so important today, especially when there is so much choice in the market. These are really what sets you aside from the competition. But you shouldn't be afraid of negative reviews. This gives you a chance to understand what problems your customers are facing.Adam would always try to get on the phone with someone who left a bad review and understand why the person felt that way. This is a great method of understanding their perspective and you talk them through further steps. This also allows you to make improvements from finding out these problems that people are having so you can make sure they don't reoccur.We go on to speak about the two main aspects of a business being traffic and sales. As business owners, it's easy to get caught up with the tasks that don't move you forward. At the end of the day, there's nothing more important than how many people saw your message and how many people bought into it.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about how to market e-commerce. I'm joined by Chloë Thomas, Author and host of both the Award-winning eCommerce MasterPlan Podcast and Keep Optimising Podcast. Having been in e-commerce since 2003, Chloë's speciality is solving e-commerce Marketing Problems.Stating an e-commerce business has never been easier than it is today. There are multiple systems (Squarespace, Shopify & Wix) that allow you to set up an e-commerce shop in a short period of time. But it's still not as easy as it may seem. There are a lot of things you need to consider in the early stages.You shouldn't start an e-commerce business for the sake of it. In order to be successful, you have to start up because you have an amazing product idea, are identifying a problem you want to solve, or have a customer group that you will serve. It will be incredibly hard to start if you don't fall into one of these categories.We go on to speak about the importance of having an initial research stage, as this will help you design your product and brand. Feedback is so important. You need to be getting your product or service informant of people and asking questions such as, would you buy it, their thoughts and cost. These opinions will help when it comes to marketing your brand as you will have a clear strategy.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about social media. I'm joined by Gerard Murnaghan, General Manager & Vice President of Sprout Social, a business that offers a suite of social media solutions that supports organisations and agencies in extending their reach, amplifying their brands and creating real connections with their audiences.Social media channels are now essential to a businesses digital profile. The pandemic has fuelled the online presence of businesses, causing everyone to adapt so they would be left behind.We go on to speak about there being a lack of appreciation for how much effort that goes into it and the perception of finding the job done faster and at a cheaper price. Time is a key element when it comes to content creation as this gives you the opportunity to get creative.Think outside the box and create authentic content that resonates with your audience. This is what will set you aside from your competitors generic content.Your audience will know if you're not putting any effort into your social media. It will come across to them that you as a business don't care. When they get this impression they will be more likely to shop around.If you really want to make it a success you should be putting as much attention, awareness, results and money as you can.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about email marketing. I'm joined by Vira Sadlak, Account Manager at Flowium and Alissa Taggart, Client Services Director at Flowium.Flowium is a Full-Service eCommerce Email Marketing Agency built to grow online retail revenue and connect clients to their customers. They are also the hosts of the Email Einstein podcast.Email marketing isn't dead. Used effectively, it can be a huge tool that can drive revenue for your business. This is because it is your audience, of people who signed up because they wanted to hear more. Therefore you have direct communication and engagement with your email subscribers.By using email marketing, you are able to get detailed, relevant information about your customers and then apply it to your strategy in a very substantial and impactful way. You are able to see the behaviour of your customers directly. From how they visit your website, to what they interact with, to which forms they've used, in order to give you more information.In this episode we go on to speak about the real key basics that SMEs should be doing in order to get that process started and start collecting email addresses. We talk about how businesses can use email marketing effectively. Some great ways to do this are having an opt-in form at the very bottom of your website, a pop up on that website offering value to the visitor for in exchange for their email and last, but not least, post-purchase.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about growing a community. I'm joined by Genecia Alluora, Founder of Soul Rich Woman, the #1 Leading Female Entrepreneur Network in South East Asia Connecting 200,000 Women Across The Region.Growing a community is an essential part of any business today. Whether you're big or small, online or on the high street, your community are an integral part of your business. They're the ones that buy from you regular, that rave about you online and that support your business when you need it the most.What does it take to grow a community? Well, that's where Genecia's experience really shines. Starting by working with the people you know, the people around you, and continuing to consistently show up. The expression "if you build it, they will come" should probably be updated for the digital marketing world to something like; "if you consistently build it, they will come".We talk about the wealth of different experiences Genecia has had in the past, that all led her to be able to do what she does now. How she wants to empower women to come back to the workplace on their terms, to make sure they're living their best life.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about marketing automation & AI. I'm joined by Andrew Stockwell, Chief Commercial Officer at RedEye, a business specialising in multi-channel marketing automation specifically designed for retailers, travel and financial, B2C lifecycle marketing.Marketing Automation has developed a huge amount in recent years. There's now so much you can automate. With that being said, you want to start simple and don't try to automate every single task. It's important to think about your objective and what you want to achieve before doing so.We speak about the tasks you can automate as an SME straight away such as a welcome campaign, basket abandonment campaigns and specialised messages through identifying key customer groups. These three marketing automation tasks will help you get ahead of your marketing.Once you have marketing automation tasks in place you can see how they're performing and run tests. This will give you data that you can analyse. You now have a platform to start developing from where you can see what is working and what's not. From this, you can determine where you invest your time.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about branding for businesses. I'm joined by Nadim Sadek, CEO of ProQuo AI, a business that is revolutionising brand management by offering real-time AI-powered guidance that arms brand managers with the tools they need to optimise campaigns and make decisions in real-time.Everyone has a brand. This is what sets you aside from the crowd. You want to identify who your target audience is and make sure your values align with them. There will be a promise and a need to maintain this commitment, which is known as proof. By demonstrating empathy to your customer base, you are more likely to get traction.We go on to speak about how we can use AI to help us achieve our business goals. The ProQuo AI tool, which was created using hard tech, is a piece of software that allows brand marketers to have a much greater certainty of growth. Through analysis and action AI the ProQuo tool will give you solutions depending on your situation.The tool uses 14 marketing levers that have an influence on your growth. There are so many different combinations that we as humans have no chance of logically working out the best one. Luckily for us, the ProQuo action plans always come with one that is most recommend and alternative options in case it's not actionable right away.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about adding educational courses to your business. I'm joined by Molly Keyser, Founder of Profitable Courses, the business that's on a mission to help people turn their passion into an online course that's profitable from day 1. Molly now helps service-based business owners add a profitable online course to their business so they can scale without trading more of their time for dollars.With more businesses moving online than ever before, you are missing out if you aren't online. By taking the knowledge you already know and moving this online into a digital product, you can leverage the power of being online to educate others who share the same passions.We go on to speak about how you can find ideas on what you want to base your course on. Creating a list of all of the areas in which you are knowledgeable about, and have a passion for, will help you to get that visibility. Your story on how you have got to where you are is also a key driver as you will be able to teach through your experience.Once you've got your ideas you need to research them. Have a look and see if your course idea already exists and is selling. This is very important because if you can see the idea's selling you know that yours can sell too. By beta testing, or as Molly would refer to, kick-starting, you can get a sense of what people are interested in and more importantly, if they are going to buy your course. This is selling it before it's created.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about telling stories through video. I'm joined by Dan Bennett the Founder of 1 Minute Media, a company that empowers individuals to tell their stories with great video through coursework and private membership. He is also a digital media freelancer who offers direct consultation for companies, as well as having decades of experience in video production, video editing, motion graphics, sound design, graphic design and digital content development.Having a story in your video is crucial. The story is the most important part and the video is the vehicle that takes that story where it's going. This is so important because from storytelling you will gain trust from your audience and have that human connection and relatability.We speak about how you can use your smartphone and some inexpensive equipment to transform the way we capture video and take the quality to another level. You want to ensure that your video is steady, as this portrays professionalism, and you can do this by getting a cheap and very effective GorillaPod.The next piece of equipment is equally as important and will really help to elevate you above everyone else's content who don't know about it. A directional mic that plugs straight into your smartphone will give you crisp clear audio so your viewers will be able to hear exactly what you're saying.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about content creation strategy. I'm joined by Ashley J. Saunders, founder of AJS Digital Group, a media company with over a decade of experience in digital marketing. AJ has also launched an eBook publishing company, a global e-commerce shop, and started the current brands in the AJS Digital Group's portfolio.We speak about the basic foundations for a good content creation strategy and some tips that people can start implementing right away. One simple idea is to think about the common questions that your customers ask you and then create content based on these questions. This could easily give you up to a year's worth of content. Think also about your business processes and the steps you take in delivering your product or service. Each step could be a piece of content too.When creating content, it is important that you use a variety of media and not rely heavily on text. Your content shouldn't look like an essay for school, otherwise, readers will lose interest. A good way to mix this up is by using images and short videos.It's important to be active, especially for those that haven't done tasks such as podcasting or blogging before. Those who are nervous about these activities should realize they will improve with time and practice. The key is consistency.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is very special as we've just celebrated our 2 year anniversary! In this time we have produced 150 Episodes and accumulated 31k downloads. Joining me are Anna Simmonds and Gareth Alvarez, who were both on the very first episode of the All About Digital Marketing Podcast in July 2019.Anna Simmonds is currently the Head of Marketing at a regulated group of companies. With over ten years of digital marketing experience. Anna has a holistic skillset spanning email, blogging, copywriting, and web design, as well as all her social media expertise. Gareth Alvarez is the Creative Director at North Devon Moving Image, a community film-making organisation working with local people to create, collect and share short films which enlighten, inspire and entertain. His creative vision transforms vague ideas into engaging campaigns. Gareth is experienced in developing creative and strategic content across various media.Join us as we reminisce about the good old days when we all used to work as a team at the social media marketing consultancy, Social INK, speaking about the changes in digital marketing and our predictions for what the future holds.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about Marketing Technology. I'm joined by Dan McGaw, CEO & Founder at McGaw.io and UTM.io. McGaw.io is a marketing technology and marketing analytics consulting company that works on building brands' marketing tech stack and analytics stack. UTM.io is a SaaS product that does campaign link management to ensure your analytics are clean and you are using the correct UTM. Dan also finds time to be a 500 Startups Mentor and previously started the first business accelerator in Orlando.With the rapid development of technology over the past few years, we are seeing more innovative tools and technologies coming into marketing than ever before. This is great because that means we are able to automate and orchestrate as much as possible, saving us time to focus on what matters.We go on to speak about some of the key tools for SMEs that are trying to improve their digital footprint and the challenges they might face when it comes to looking at marketing automation. Some of these tools can get pretty technical, pretty quickly, but there are ways you can get around this and get the most out of the tool.Managing your expectations very early on and giving yourself a reasonable amount of time where you can research the tools that will help you to stay on track. Having this understanding of the tools and taking your time will have huge long term benefits. You should be constantly experimenting and playing with the tools to find out what is working and what's not. As long as you're consistent with it, you will see results.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about creating content with AI. I'm joined by Ryo Chiba, Co-Founder at Topic, an AI writing assistant that optimises your content to drive more organic traffic. Ryo has taken all his experience and knowledge and built Topic so that marketers could take advantage and create content in a scalable way that actually has a chance of ranking.When creating content, SEO is a huge component to think about. It is a complicated process that is constantly evolving and involves a huge amount of research which most marketers don't end up doing. It should be thought of as a long term battle, there are no quick wins.Some of the key points you should be focusing on in order to help your content rank and generate traffic are to compare your content with the top-ranked articles, identifying how competitive your keyword is, your ability to target that search intent and the amount of content you're able to create.We go on to speak about how we can use Artificial intelligence (AI) to know what content to create. AI is integrated in many of the tools we use on a daily basis but we don't realise this. It helps to make sure you have a starting point when creating content, so as you're not just staring at a blank screen, it helps speeds up the workflow. The Topic tool helps massively with the content research and the brief creation aspect of your content creation.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about local business marketing. I'm joined by Neel Parekh, Founder & CEO at MaidThis Franchise, a business that helps homeowners and short-term rental hosts (Airbnb, VRBO, etc) with their cleanings. Neel is now on a mission to help others achieve running a fully remote local business.Remote working has become more popular now than ever with businesses adapting to a more efficient way of working even in a local environment. As most businesses are now online, having an understanding of digital marketing is essential.Knowing the basic marketing principles for SEO, email marketing, Google Adwords and landing pages will give you an edge over your competitors, as they might not necessarily be using these features.We go on to speak about the importance of having a Google My Business Page as this means you can appear on page one of Google, without having to battle for organic results, through SERP features. Another big aspect is the reviews section. People are always looking for social proof. By adding these reviews to your website, you help to paint a better picture about your business. You should always be responding to these reviews no matter how good or bad they are as this shows a human element.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about smartphone video marketing. I'm joined by Daryl Cygler, founder of Smartphone Video Marketing, the business that teaches SMB owners how to start and scale their video marketing efforts without the need for video production companies and expensive film equipment.As technology is evolving our capability to create content has increased massively. All you need is a smartphone nowadays. When filming, you should always be giving the perception of professionalism meaning that your videos should be high quality. This does mean that you will have to invest in some affordable equipment and keep some factors in mind.Some of the ways you can raise your smartphone video marketing production to the next level: Stabilising your shots through using a tripodMaking sure your audio is clear by using a micEnsuring that there is enough light behind the camera facing the subject being recordedYou need to make sure your shots are as stable as they can possibly be. The second element is audio. This is just as important as the quality of the video. Using a mic will mean that everything you say will be picked up clearly and there should be limited background noise. Lighting is so important when it comes to filming. Having either natural light or artificial light in front of the subject, behind the camera, will ensure that everything shows up clearly when recording. Understanding these layers of perception and quality, and combining those two together, will mean you should have a really slick production.We go on to speak about some of the starting points and ideas for SMB's that want to create video content. You want to tell a visual story in a professional way. This means keeping things simple and creating authentic content that resonates with your audience.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about taking sales online. I'm joined by Bill Murphy, Founder and CEO of Solar Cheat Code and Cheat Code For Sales Pros, a consulting marketing firm that helps salespeople create sales opportunities using online marketing to build their personal brands.With everything being moved online there are new ways to sell your products. Through the powers of social media, you can impose your will on an existing marketplace and reach different people at different times.Social media gives you the opportunity to engage with your community instead of purely optimising for conversions. You need to be building relationships. We go on to speak about looking at marketing as a three-piece funnel where at the top of the funnel, you have your awareness, the middle you have credibility and finally, at the bottom, you have the call to action.Creating content helps massively to build awareness for the top of the funnel. Think about what your customer is interested in. How does your product help them achieve their desired outcomes? An easy way to think about this would be to base your content on a list of all the features and how they ultimately benefit the customer. We want to create authentic content that resonates with our target market. Testimonials, case studies and before and afters will help you to build credibility.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This weeks episode is all about loyalty marketing. I'm joined by Paula Thomas, creator & host of the Let's Talk Loyalty podcast. Paula is a loyalty marketing expert with over twenty years of experience delivering tangible results for some of the world's top brands. The show is targeted at industry professionals who specialise in creating, running and optimising marketing programmes that drive customer loyalty.Loyalty, when it comes to customers, is often thought about as gift cards or stamps to get a free product. It is a lot more than that. It's all about how you look after your customers. For online businesses, this can be a challenge as you aren't always in front of them, but there are ways you can add value. Email marketing is still a well-proven tool to build this relationship with your customers and adding new formats of content such as video or audio can set you apart from the competitors.You need to be making a connection with your customers. This is easily achieved when there is flexibility. Another proven loyalty scheme are reward points. The flexibility offered by the points system depends on the provider. Some business have had to adapt during the pandemic, for example, airlines. They are now offering other products, in addition to the flights, where you can spend your points. Another form of flexibility is partnering with brands. This will allow the customers to transfer their benefits over and use them in a different way.Community is a really big opportunity to drive loyalty. It's all about the mindset of giving something to the people that you value, who support your business, and in doing so, making them feel like they are part of something bigger. You should always be trying to do your best for your customers and doing it in a way that makes sense to them, not just what makes sense to you financially.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This weeks episode is all about the power of podcasting. I'm joined by David Pérez, a Podcast Producer and the host of the Audience Coach podcast. His podcast helps coaches and entrepreneurs in the health and wellness industry create audiences for their businesses. David also works with health and wellness coaches so they can spread messages of improvement, positivity and growth through podcasting. David and his team have accompanied podcasters through the production and release of over a thousand episodes.Everyone has a community online. Creating a podcast is a great way to develop and build this community and also find more of your ideal clients. A lot of people start podcasts for the wrong reasons as they're thinking about the revenue side. A podcast is meant for relationships, it's a long term strategy. It's an opportunity to meet and connect with people and businesses that you normally wouldn't have worked with. Another eye-opening feature of podcasts is that you get to have conversations with specialists and discover new perspectives about topics that you wouldn't normally.We then go on to speak about the key things to keep in mind when starting your podcast. One of the most important being the need to define your audience. The better you get to understand your target audience, the more value you can offer them.You don't have to be constantly thinking of new ideas for your podcast. There are a few ways you can find this content that people online are specifically looking for. Many people forget about this. Creating content that the audience needs and that solves their problems is very valuable as you know you've got an audience for it. The same questions that keep being asked are the same problems that more people are facing.How do we find these questions? By scanning the comments section of social media, YouTube and similar platforms, you can gauge what people online are looking for. From looking at this you can extract the common issues and base your ideas on these suggestions and questions. Another resource for your content is answering the questions that your clients and customers have around your business.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about SERP features. I'm joined by Diana Richardson, Social Media Manager at SEMrush. Diana has a wealth of experience in digital marketing from her previous roles. She learned SEO and PPC from the ground alongside Google and Bing as they evolved. Diana used SEMrush in her previous roles and has been a huge advocate of the tool.SEMrush is an all-in-one suite of tools for improving online visibility and discovering marketing insights. The tool is suitable for marketers that work in the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management and Social Media. Basically everyone. A key feature that sets it apart from other tools thought is its data visualisation.The acronym SERP stands for Search Engine Results Page. A SERP feature is everything on the search results page except the organic links and the paid ads. They are the enhancements you see when using Google. Search engines will continually test and update the features on these pages to make sure they are providing the best user experience.SERP features also give you a great opportunity to be present on the first page without having to battle for organic results. The way search engines work is that they crawl the internet and pull through content that is the most relevant. You need to make sure that you have content in the first place with the most relevant keywords. So if your content and keywords aren't, then you're not going to be present.We go on to speak about the things you can do to make sure that your content is being found. By including engaging multimedia and making sure you're answering questions, you can gain more interaction and help appear higher up on search engines. Another tip would be to make your content and website as clean and accessible as possible so that both people and search engines can recognise this. User experience plays a huge part in how long people spend on a website and where it will rank.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about how event planning has gone virtual. I'm joined by Erica Maurer, a veteran event planner and partner at EMRG Media, a leading full service event planning and digital marketing company. She is also a partner and producer of The Event Planning Expo, New York City's largest events and hospitality industry trade show.Erica is now dedicated to helping her clients adjust from in-person events to virtual event experiences. In December, she successfully produced 65 virtual events. Her client roster includes BuzzFeed, Columbia Records, The Robin Hood Foundation, Smile Train, Pitchbook, Twitter, Google, and many more.The pandemic has caused a shift in the way we live our lives causing us to adapt to the new normal. The Events industry was heavily affected. In-person events always used to be an exciting experience that could extend your network of contacts or entice you to sample food and drinks. There was always an engaging factor.The whole process of how we host events has changed. We have had to reevaluate the purpose and objectives of the event. It's more important than ever to have the audience's attention by showcasing value. This way you can get everyone involved and make them feel like they're part of something bigger. Hosting virtually can initially be challenging but there are so many ways you can do this. A few different suggestions for virtual events that we found effective included coffee meetings, dinners and live entertainment. It doesn't matter if you're a startup business or a major corporation, all these things are easy to set up. By sending vouchers for food or drinks it's possible to meet up virtually over a coffee, drink or meal. By using courier services the meeting can be in the comfort of your home or workplace. For team building activities you can be more adventurous by hosting quizzes, karaoke or magic tricks.There are so many tools and platforms available that can be used for events in order to create a better experience. The reality is with some of these platforms there's a learning curve so people tend to stick to the most popular choice, Zoom, since it is easy to use. It also has the advantage to be customised so this can suit your event.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Today's episode is all about employee advocacy on LinkedIn and more with Jonathan Baldock. Jonathan works in an advisory role for SocialHP. In his previous role, 9 years at LinkedIn, he served customers like Accenture, JPMorgan Chase, Johnson & Johnson, PespsiCo, Hershey's and IBM. He is highly skilled in sharing best practices and an expert in social media recruitment, sales and marketing strategies.We speak about encouraging employee engagement on social media as this can be very powerful. It can be a challenge to get employees to "buy-in" and actually share your content. You will need to explain the reasons why their support will benefit the company and also themselves. Sharing will help the company by increasing reach, creating new leads and more sales opportunities. For the employees, it will raise their professional profile and by sharing thought leadership, industry news, and company content, you can become an expert within your network.We then go on to speak about LinkedIn's owned, earned and paid audiences and the difference between each one. Owned audience is your channel (company or personal) and organic reach. You will not have to pay for these as it's part of your ecosystem. Earned is the most valuable audience. If you earn it, you didn't have to pay for it. This is your network and the networks of employees. The employees are connected to your customers and prospects. They're the assets of the company. Paid is when you put ads in front of specific people getting them to take a specific action for a chosen duration of time. The platform will give you information on the size of the audience and how much it's going to cost you.When posting content, we need to be adding value. It's about keeping the conversation going with the people that matter most. This is called evergreen marketing, or an evergreen channel, which is always on, that's why it's evergreen. Posting and sharing content that is of value from your company will appeal more to your audience because employees content is twice as trusted as the brand. This will be shared with their network and more importantly, people they know and trust.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Today's episode is all about what, and how, to measure your Digital Marketing. I'm joined by Chris Mercer, the Co-founder of MeasurementMarketing.io. Mercer (as he’s known) is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies know, trust, and grow their numbers.It is so important for all businesses, especially SMEs, to know their numbers and how they're getting results. Most people don't fully understand this, but once you understand it, you will have more clarity. You can then start to plan ahead and be more certain of what's going to happen.Tools such as Google Analytics and Google Tag Manager are hugely powerful when it comes to measuring your marketing. With all this power, comes a lot of complexity. When you're not 100% sure where to gather the right information, it can be a real challenge. It's worth investing some time so that you understand the basics and have them set up for use.We go on to speak about using the source medium report in Google Analytics as this has everything you need right away all in one report. When you learn this one report and understand how to use it to tell a story, the rest of the platform should be a lot easier to navigate.All our marketing efforts should be objective-driven. You need to make sure that you've got a goal in mind. You should only be sending traffic to your site with a purpose in mind. You need to be able to measure it if it's achieving its purpose. This enables you to see the process and understand where you need to adjust what you're doing if it's not going to plan. Without knowing this data, you don't know what is and what isn't working.Stay safe and enjoy the episode. A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Today's episode is all about contact management on steroids. I'm joined by Jon Ferrara, CEO of Nimble and a renowned pioneer in the Customer Relationship Management (CRM) field, serial entrepreneur and marketing and sales expert.Jon believes the more people you can help to grow, the more you grow. It’s one of the reasons he pioneered contact management and CRM with GoldMine in the '90s, a company he sold for $125 million.  He re-entered the workforce in 2010 and then launched the first social CRM, Nimble. Jon’s core values are building products that help others achieve their passion, plan, and purpose. It's what drives his success.We go on to discuss how should we be using CRM to really understand the benefits of a relationship with a customer or supplier. "You need to think about the contacts that you already have as your gold, and the more investment you make in those contacts, the more gold you get out of the mine." A good way to start would be to organise your existing contacts, prioritise them and then begin to nurture and engage with them. This doesn't have to be all via email. People tend to get higher engagement on social media. We should all have our own personal contact management solution, in addition to our networks and our brands. Most people don't really do a good job of nurturing their brand or their network. Unifying your contacts into a singular place enables you to engage them on a regular basis and to manage your contacts more effectively. This will help you form better relationships and connections.Stay safe and enjoy the episode. A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Today's episode is all about self-serve ads. I'm joined by Lisen Zethraeus, Chief Marketing Officer at DanAds, who has a wealth of experience with brands including Mars Inc, M&Ms, Snickers, Orbit, Whiskers, and Pedigree. All of these brands have huge marketing budgets and many levels of approval when running campaigns. Lisen was curious about brands at the other end of the spectrum that don't have large budgets. That's what lead her to DanAds. DanAds is on a mission to democratise ad buying for SMEs all over the world through building self-serve advertising platforms.Self-serve ads are a great way for smaller businesses to advertise as anyone is able to use them and you don't need assistance from a sales representative. Your options when you don't have the biggest budget are normally Facebook or Google. It's very easy to spend your budget quickly on these platforms especially when you don't know all the settings. You need to invest a little time to understand them. Paying an expert who understands these platforms will eat into your budget.We go on to discuss the DanAds platform that enables you to set up self-serve ads on a variety of big publishers that might be more suitable for your business. One of the main advantages of advertising through a publisher is the ability to reach target audiences that are more relevant. These publishers will have large daily viewers giving a potentially huge reach.Understanding your audience and what platforms they use is important for the success of any campaign. By knowing this you will attract the right audience when creating self-serve ads.Stay safe and enjoy the episode. A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Today's episode is all about the concept of "2 weeks ahead is good for your head". We never want to be rushing around and desperately trying to create content. This is a big No. When content is done quickly at the last minute, it usually has mistakes or other issues. It won't be thought out properly and is not actually going to take us towards our objectives.Think about the effect on you, your brand, and most importantly, your audience.Another issue is when you go on to a business's social media page and try to find information and notice that they haven't posted for a month or more. This creates confusion, especially now with everything that's happened over the last year with a lot of businesses, unfortunately, having closed. It doesn't look good for the business.To make sure that we're never on the back-foot we like to plan to be 2 weeks ahead. That's going to help your brand get recognised. When people see your content they will form links to your business and know what you're about. That is the key.That's why we should be posting consistently. By planning and always being two weeks ahead, you take away the pressure for you and the chance that your audience will forget who you are.Having that baseline content and adding on top of that is going to be far more powerful than having no content planned and trying to add things on the day. How planned is your content? Let us know.I hope you all stay safe. Enjoy the episode!A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.Stuff We MentionedVisit Social INK’s WebsiteSubscribe to Social INK’s YouTube to see all our Lockdown V3.0 Live VideosChris Bruno on LinkedInChris Bruno on TwitterGrab a Free Marketing Consultation with Social INKYou can find all our videos over on the Social INK YouTube Channel.

Today's episode is all about People First Digital Marketing with Mike Krass. Mike is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing.Over the last ten years, Mike has grown MKG Marketing into a 7 figure business not only by specialising in data and analytics but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable.The Healthcare industry is highly regulated and this includes communications. There is a lot you can not say. When it comes to Life Science and Pharmaceutical marketing you have to be very careful. The general rule of thumb is that you can talk about yourself but making comparisons is a real issue. This can get you in trouble with the regulators or even worse, a federal organisation.There's often a misconception that you need someone to do marketing and to make sure that you're posting on social media. Many small business owners fall into this trap. We go on to speak about small businesses choosing between hiring somebody in-house as the first and only marketing employee or choosing an agency that is suited to your requirements.We also discuss some of the benefits and challenges of both approaches. When it comes to hiring there are other costs in addition to the salary, experience and demands on the individual that need to be understood. When going with an agency, you won't have the response time compared to that of in-house. Don't get caught up in the need of having the perfect system. You just need a system that works for you.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.Stuff We MentionedConnect with  Mike Krass on LinkedInCheck out MKG Marketing's Website

Today's episode is all about content calendars. There are a couple of schools of thought on why they are a phenomenal tool and every small business should be using one.You've probably heard all about them, but what exactly are they and how should you be using them?1. It's an advanced plan for your content creation.Content Calendars, also known as editorial calendars, give you the ability to be on top of things and plan your content so that you don't miss anything. They enable you to view a schedule of when and where you are posting content. Key dates can be easily forgotten so using this method really helps you identify the dates. You can maximise key days, for example, Mothers day, Black Friday, anniversaries, for your business, and work anniversaries for your team.2. Content themes.Having the ability to plan and forward think your content gives you the chance to create content themes either weekly or monthly. An example of this is spending a whole week talking about a specific product or service. Using a content calendar is a great way to create niche content for a specific amount of time.So how complex a content calendar should you create?We would advise you to use the KISS acronym:Keep It Simple, Stupid!The simpler it is the more likely you are to use it. This can be an Excel file or a Google Sheet to get you started. All you would need to do is add in your relevant dates and start creating content so you can get it scheduled well in advance of the publish date. This will keep you on top of your content creation, scheduling and posting.If you want a simple to use content calendar, head over to Socialink.co and grab yours free today.And if you have any questions, don't hesitate to reach out to us on social media @allaboutdigmarI hope you all stay safe. Enjoy the episode!A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.Stuff We MentionedVisit Social INK’s WebsiteSubscribe to Social INK’s YouTube to see all our Lockdown V3.0 Live VideosChris Bruno on LinkedInChris Bruno on TwitterGrab a Free Marketing Consultation with Social INKYou can find all our videos over on the Social INK YouTube Channel

Today's episode is all about generating leads online through Google Ads. I'm joined by George Copeland, Co-Founder & CEO of Laborem Edge.George is a Google Ads specialist that has created software to hone and optimise ads. Having a background in marketing and promotion, George was intrigued by how to generate leads online. He got into Google Ads as a mentor of his built and sold a multimillion-dollar company realising that there's something special there. He now uses this knowledge to help businesses complete their marketing goals.Google is one of the most popular search engines and has so much data available. As business owners, this information comes in very handy. We are able to use it in order to understand what people are searching for and how they behave online.When it comes to SEO and keywords, it's very easy to get into the old methodology of keyword stuffing. A lot of people don't know or understand what the implications of this can be. Also, negative keyword lists are so important and you should research this for your industry.We also talk about the importance of having a journey mapped out for your potential customer. If you are trying to drive people to your website for a specific reason, you shouldn't be sending them to the homepage or an overview page. You should be sending them to a page that is specifically about the one thing they are currently looking for. This means that you will have to create relevant landing pages, sales pages, or squeeze pages if you haven't done so already.I hope you all stay safe. Enjoy the episode!A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.Stuff We MentionedConnect with George on LinkedInCheck out  Laborem Edge's Website

Today's episode is all about creating content. We talk about it all the time. You've no doubt heard "content is king". Gary Vee even talks about creating 100 pieces of content every day.The reality for most of us is that it's just not possible. It's hard enough to create a couple of pieces of content per week let alone per day. So when it comes to creating content, what should you be doing?Here's something to think about.Would you prefer to have one piece of content, that people really engage with, that they watch, share, like and comment on, or would you rather post 5 times a day without any real purpose?Our marketing efforts should always be objective-driven, although most people forget about this when it comes to social media content. Posting on social media for the sake of it is a waste of time.You should be trying to provide real value or insight to your target audience through your content.Once you understand the 3 fundamental points below, you can set about planning what content you want to create.Where does your ideal audience hang out? (Which platforms?)What sort of content do they like to consume? (Types of media?)What are their issues/problems that your company is trying to solve? (Your purpose?)If you've listened to this episode, and you'll still not sure what you should be creating content about, I'd love to have a chat and help point you in the right direction. You can book in a FREE session with us, using the following link:https://www.socialink.co/free-consultation-call/I hope you all stay safe. Enjoy the episode!A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.Stuff We MentionedVisit Social INK’s WebsiteSubscribe to Social INK’s YouTube to see all our Lockdown V3.0 Live VideosChris Bruno on LinkedInChris Bruno on TwitterGrab a Free Marketing Consultation with Social INKYou can find all our videos over on the Social INK YouTube Channel.

Today's episode is all about the importance of strategy. I’m joined by Jose Quiroz, a serial entrepreneur and digital sales system designer who helps companies maximize their online sales with minimal effort. He is the owner and CEO of Quiroz, the company helping experienced business owners shift their perspective and experience those pivotal AHA! moments when they realize they can add a heck of a lot to their bottom line without having to hustle harder.We see so many businesses joining new platforms they aren't knowledgeable about. There are more platforms available today than ever before and so choosing the right medium is critical for success. Platforms that are on upward trends may not be the best suited. You may need to go back to basics. Understand the platform and what it is you want to achieve, then you'll get better results.Set aside time to work ON your business. To look at the bigger picture. Identify your target audience. Determine your objectives, not revenue. Your overall strategy needs to be consistent with the platform choices you are considering for your business. You are more likely to achieve exponential growth by doing it this way.I hope you all stay safe. Enjoy the episode!A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.Stuff We MentionedConnect with Jose Quiroz on LinkedIn Visit Jose Quiroz's Website 

Today’s episode is all about three easy ways to create social media graphics.This is the final episode in the mini-series about graphics. Previously we have talked about graphics we can all make and the different formats including understanding what to post and where based on your audience.We want to give you as much insight as possible into some of the tools that we use to be able to create quick graphic content for your social media platforms. We will not be talking about photoshop, illustrator, or any complicated software that will take you months to get comfortable with. The tools we suggest are:CanvaWordswagKeynote or PowerpointIf you're a small business owner and you don't have a marketing department, these will help you massively with your graphics for your social media.In addition to the podcast, we have a run-through on YouTube where you are able to see these platforms and how they work. Check out the YouTube video and get up to speed on your graphics.I hope you all stay safe. Enjoy the episode!A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.Stuff We MentionedVisit Social INK’s WebsiteSubscribe to Social INK’s YouTube to see all our Lockdown V3.0 Live VideosChris Bruno on LinkedIn Chris Bruno on TwitterGrab a Free Marketing Consultation with Social INKYou can find all our videos over on the Social INK YouTube Channel.

Today’s episode is all about engagement security. Making sure we are secure when being online is so important, especially when more people than ever are working from home.I'm joined by Kathleen Booth, the VP of Marketing at clean.io, the market leader in digital engagement security solutions. They are used by businesses looking to optimize their revenue and buyer experience by taking back control over third-party code on their websites. Before joining clean.io, she spent 13 years in the digital marketing agency world, first as Owner and CEO of Quintain Marketing and then as VP of Marketing at IMPACT.Kathleen is the host of the long-running Inbound Success Podcast and was named by TopRank as one of the 50 Top B2B Marketing Influencers of 2019.We talk about the fact that as marketers we're not taught about cybersecurity. We need to be aware of the issues and the risks that are associated with an online presence. A safer social experience can be provided through websites as there is more control over this platform.Social Media can suffer from the same vulnerabilities but more so since we don't have control over these platforms. An example is you don't have control of a platform getting hacked, but you can implement 2 Factor Authentication. These are just the basics.One of the risks we can encounter is social engineering, a malicious activity designed to trick people online into giving away sensitive information such as passwords. There are some simple steps you can take to protect yourself such as cybersecurity training and implementing policies internally.I hope you all stay safe. Enjoy the episode!A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. Stuff We MentionedConnect with Kathleen on LinkedinVisit  Kathleen's Personal WebsiteCheck out the Inbound Success PodcastVisit Clean.ioCheck out the blog - What is Digital Engagement Security?

Today’s episode is all about formatting graphic posts for social media. With a wide range of social platforms, keeping up with the formats can be a challenge.Understanding the platform your target audience are using will provide a better social experience. Each platform has many features, new ways to post, share and create content. All of these can be leveraged by repurposing content to other formats and platforms.Once you know what platform you’re going to use, you can then start to focus on the content. How you format graphics is different for each platform. This means that the format you post on one platform may not be suitable for another.Here’s a quick cheat sheet to help you out.A quick win, when you don’t have a lot of time to create multiple variations of one image, is to use square graphics. This format works on pretty much all the platforms. It’s a quick win if you haven’t got the time to create multiple versions of the same graphics.Stay safe and enjoy the episode. A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. Stuff We MentionedVisit Social INK’s WebsiteSubscribe to Social INK’s YouTube to see all our Lockdown V3.0 Live VideosChris Bruno on LinkedIn Chris Bruno on TwitterGrab a Free Marketing Consultation with Social INKYou can find all our videos over on the Social INK YouTube Channel.

Today’s episode is all about effective communication. There are more people online than ever before and it’s now essential to be an effective communicator when we’re using social media.I’m joined by Dr. Amelia Reigstad, a specialist in public relations and communications. Amelia is a university faculty member and also an effective communication consultant and coach. Working with organisations, she teaches them how to communicate effectively in the workplace.We take it for granted when posting on social media, or sending emails, or even when we’re writing that new blog post. We all communicate in the same way, right? Well, wrong! We all have different ways of being understood, and understanding too.So, ask yourself this question. How effective a communicator are you?I hope you all stay safe. Enjoy the episode!A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. Stuff We MentionedVisit Amelia Reigstad's websiteConnect with Amelia Reigstad on LinkedInVisit Amelia Reigstad's InstagramVisit Amelia Reigstad's FacebookFollow Amelia Reigstad on Twitter

Today's episode is all about Images & Graphics! Yep, that's right. This is the first of a 3 part mini-series, which I figured once complete, would give you all the info you need to make your social media posts stand out a little bit more. Let's start at the beginning. What sort of things can you post on social media, using graphics to help them stand out?We're looking at: Quote Graphic Your Company Why? Core Products/Services Social Proof Upcoming newsWe'll also be following this episode up with a couple more to help you know how to format your posts for each platform, and finally looking at some of the tools we use to create this content quickly and easily. There's so much to do when it comes to social media and content marketing, we just want to help you decide what's going to work for you and where you should be focusing your time and efforts. Stay safe and enjoy the episode. A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.  Stuff We Mentioned/Links: Visit Social INK's WebsiteSubscribe to Social INK's YouTube to see all our Lockdown V3.0 Live VideosChris Bruno on LinkedIn Chris Bruno on TwitterGrab a Free Marketing Consultation with Social INK 

Today's episode is all about content marketing. In 2021, it's safe to say that we all need to create a lot of content to keep those marketing channels moving in the right direction. From blogs to social media, there's a lot to do. That's where Lyndsay Philips, President of Smooth Sailing Business Growth comes in to play. Having started as. VA, looking to find the right balance between working and family life, Lyndsay quickly saw the potential to help her clients when it came to their content marketing. Today, 10 years later, she's leading a team of awesome creatives, who's goal is to make their clients look good online and get results long the way. We're talking a little about the challenges we all face with content marketing today, and one of the biggest is how to keep up with all the new platforms, and types of content you need to be creating. Suffice to say, we're all facing that challenge. No matter where you currently are with your content marketing, check out the episode. It feels good to be back after our short couple of week's break, and thanks to everyone for the kind messages along the way. We're BACK! I hope you all stay safe. Enjoy the episode!A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. Stuff We Mentioned/Links: Visit Smooth Business Growth Connect with Lyndsay Phillips on LinkedIn  

Today's episode is a little bit different. Yep, "again?" I hear you say. But it really is. You've probably noticed a bit of disruption to the podcast recently. Fewer episodes going live, not our usual cadence of 2 episodes per week, and maybe even I've been sounding a little under the weather for lack of a better description. Well, all of that comes down to feeling pretty much fed up with the current situation. Lockdown here in the UK is now well into week 9 (I think - I can't even remember) and along the way, it's become harder and harder to stay energised, to look after myself and continue to produce more and more content. So I've decided to take a step back. Take a little time away. Refocus my attention, and try to make sure that I give myself some time to re-energise. If you've been feeling like this, I hope you now know that you are not alone. In a large number of conversations I've had recently, A LOT of people are feeling the same way. But it's as if we're not really supposed to talk about it. Like it's some kind of taboo subject. Or that if you tell your audience you're struggling, they'll simply run away from you and never come back. I disagree. Rather than trying to cover up what's going on, I wanted to talk about it. Instead of pretending I'm too busy, or that life is too awesome, I'd prefer to share the reality with you. These last 9 weeks have been brutal. The monotony, and repetition of a daily routine, without much interaction, have proven very hard. I've done my best to look after myself and along the way, I've experienced ups and downs. Well, I've reached that point now where I just need to take some time away from everything. Re-assess my goals, objectives and where I want to focus. Take some time to build up my energy stores and be able to come back with a new focus and energy. So that's what I'm doing. Hopefully, all of you will understand, and in 10 days or so when we come back, you'll be here ready to check out the new episodes and to continue to listen, learn and enjoy the podcast. If not, that's ok too. If you don't look after yourself, you definitely can't look after anyone else. And that's the position I'm now in. If you're feeling the same way, I'm happy to chat. You can hit us up on any of our social channels, links below, and I'd be happy to talk to you about it too. in the meantime, look after yourself, those around you and stay strong. We'll see you soon. Stay safe everybody. A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Today's episode is all about trusting your gut. Well, your intuition at least. For many people, it comes in the form of that sensation that something's not right. But did you know there is a developing science around what we call intuition? I'm joined by Sunil Godse from Intuitionlogy. He's spent years, interviewing hundreds of business leaders, to better understand what intuition really is, and just how big a part it can play in running and marketing our businesses. Sunil is passionate about helping people understand their intuition better. Most of us can remember at least one time we've gone against our gut and it hasn't worked out well. But what if you could take some time to figure out those good intuitions that landed you that amazing new client, or that helped you open a new opportunity? How powerful could it be to start listening to maximise the opportunities that appear in front of you? How much of a difference could that make to your business? I hope you all stay safe.Enjoy!A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Today's episode is all about making better video content. We're all looked down here in Europe, and especially in the UK. LoFi video (video content that you can make yourself) has become stock in trade for a lot of us. In our previous episode, we talked about what LoFi video is, today we're talking about how you can improve the quality of your videos. I started off only wanting to detail 3 things that we use on a regular basis to create content. In the end, I covered 4. 1. BigVu - it's an app and it's very simply a teleprompter for your iPhone. It's the perfect app if you don't feel confident to just talk to the camera, and you prefer to work off a script. 2. Phone holder and ring light clamp - this is a cheap and effective way of improving the quality of your video 10 fold (notice I didn't say 10X). 3. EpocCam - by El Gato - This is a tiny piece of software that you can install on Mac and PC - and an app that you can install on your phone. Together, they allow you to use your smartphone as a webcam. Most iPhones today are far better quality than even the best webcams. 4. Rode VideoMic Me-L - This is an iPhone (lightning connector) directional microphone. This will upgrade the quality of your sound massively. (apologies, it's £66, not £40-something).That's it for today. If you're creating video content, we'd love to hear what you're up to, and if you're not sure how to get started, simply reach out to us on social media and ask. We're always here to help. Stay safe and enjoy the episode. A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Today's episode is all about LoFi video. If you're not sure what that means, don't worry, that's what we're here to help with today. LoFi video is simply video content that can be created simply, cheaply and very easily. The Superbowl happened last week. That's the perfect example of big-budget video creation for brands. The Superbowl ads are a BIG thing every year. Brands compete to come up with the best idea possible, and they then throw MILLIONS of dollars at agencies, stars and production studios to make it possible. Lo-Fi video is the complete opposite of that. It's clever and insightful content that can be created by you, at home or at work, using simple tools like your phone or your laptop. For example, have you noticed how Sky News relies pretty much exclusively now on Zoom or Skype calls to run interviews? You can use LoFi video to do the exact same thing for your business. You can create simple, but effective content about who you are and what you're business does, simply by recording yourself talking about it. Check out today's episode and if you're stuck coming up with ideas contact us on social media and we'll share some of the videos we've helped create for businesses around the UK. Stay safe and enjoy the episode. A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Today's episode is all about partnerships. How can your business develop partnerships that are not only profitable for both parties, but also for your customers and audience? We're joined by Adam King, the first of our guests to return to the podcast. Partnership is a term that's often bound around without understanding the true potential it provides us all with. From affiliate deals to co-authored content, introductions to referrals partnerships come in all shapes and sizes. The best partnerships you'll build are the ones that symbiotically help everyone involved. It's not just about partnerships today. I asked Adam to come back on the podcast for another reason too. He recently made some bold decisions for his business and most importantly his podcast. After more than one hundred episodes, he rebranded. Now that's something a lot of people would be scared to do. I strongly recommend you check out The B2B Growth Think Tank. Why did he rebrand? That's exactly why I brought him on. To tell his story, and to remind you that it's ok to pivot your business. In fact, it's healthy to do it when the time is right. His new podcast has a whole new framework and purpose, and it's directly focusing on tackling the problems that B2B businesses are currently having.I hope you all stay safe.Enjoy!A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Today's episode is all about understanding a fundamental principle for success in marketing, and anything else for that matter. You see, trying something once, and saying it doesn't work simply isn't a good strategy. As with most things in life you need to consistently show up. Doing something, again and again, to make sure that it has a fair chance of actually getting some results. And then, and this is the really hard part for most of us, you need patience. Guess what? It's not going to happen overnight. There are no overnight success stories that don't start with years of effort and hard work. At least none that I know of. And all of this was inspired by a recent article I read by Seth Godin titled Chasing The Cool Kids. Stay safe and enjoy the episode. A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.