Brews & BizDev

In this episode of Brews & BizDev, Paul Greiner of Renoun Creative chats with Shelton Banks, CEO of re:work training. As they enjoy a Madame Rose and an IPA from Goose Island, they discussHow Shelton's roots in the South Side of Chicago inspired him to start re:work, Why it's such a harmful myth that nonprofits “don't make money”,How he and his company are battling the vicious cycle of workforce development that so many people get trapped in,And a lot more!To find out more about Shelton and re:work, follow him on LinkedIn and check out their website.Thanks for listening! If you dig what we're putting out, please consider subscribing and sharing. And if you'd like to find out more about Paul and Renoun Creative, connect with him on LinkedIn and check out their website.

In this episode of Brews & BizDev, Paul Greiner of Renoun Creative talks with Matt Lasher, Director of Marketing at WestHerr Auto Group. Matt and Paul enjoy a Hawaiian Coconut homebrew from Wegmans and a Cold Brew from Public Espresso respectively, they discussHow marketing can overcome having a bad reputation as an industry or business,What customer experience adaptations were made for the pandemic that we hope and expect will remain in place,The value of a marketer setting aside one's views and trying new things, What Matt learned from his roots as a pro poker player, selling branded t-shirts out of the trunk of his car,And a lot more!Thanks for listening, and if you dig what we're putting out, please subscribe and share!To find out more about Matt or WestHerr, follow him on LinkedIn or check out their website.To find out more about Paul or Renoun Creative, follow him on LinkedIn and check out their website.Check out more episodes of Brews & BizDev via video or audio at https://renouncreative.com/brews-and-bizdev/ 

In this episode of Brews & BizDev, Paul Greiner of [RE]noun Creative chats with Jacob Gebrewold, Account Executive at Klue, and Co-founder of Sales For The Culture, a community committed to supporting and uplifting Black salespeople in tech.As Jacob enjoys a Pineapple Bubbly and Paul downs a Hayburner (American IPA by Big Ditch Brewery), they discuss:how S4TC got started, and what the real world impact has been on community members,the incredible “cadence” and tools Jacob used to land a job in the middle of a pandemic (it's quite a story, get the outline of his approach and more info here),the significant value of knowing how to create pathways and systems for yourself, especially when the systems in currently in place weren't built for you,and a LOT more!Thanks for checking out the episode, enjoy, and if you like what we're putting out, please consider subscribing and sharing!To find out more about Jacob or S4TC, check out their site and/or follow him on LinkedIn.To find out more about Paul or [RE]noun Creative, check out their website and/or connect with Paul on LinkedIn.

In this episode of Brews & BizDev, Paul Greiner of [RE]noun Creative chats with Diana Mitchell, VP of Marketing at SSi People.While they each sip on a Redbridge Gluten-Free beer by Anheuser-Busch, they discusswhat it means to be authentic in your content, the value of being authentic--both as a creator, and from a business ROI standpoint,whether or not the high engagement gained from “fluff” content actually yields positive results down the funnel, and a lot more!Thanks for watching/listening, and if you dig our content, please subscribe and share!To find out more about Diana or SSi People, check out their website or follow her on LinkedIn.To find out more about Paul or [RE]noun Creative, check out their website and/or connect with him on LinkedIn.

In the latest episode of Brews & BizDev, Paul Greiner of [RE]noun Creative chats with Lindsey Zajac, Principal at Ahern, Murphy & Associates.As they enjoy a couple beers from our friends at Community Beer Works, they discuss:the challenges a solo practitioner or microbusiness faces in trying to grow their business (and how to overcome them), the value of outsourcing key activities (outside of your strengths) and trusting the experts,the thing Lindsey was taught about marketing and growth that turned out to be completely false,and a lot more!Thanks for checking out the episode, and if you dig the content, please subscribe and share!To find out more about Lindsey or Ahern, Murphy & Associates, check out their website or follow her on LinkedIn. Brews & BizDev is produced by [RE]noun Creative and hosted by Paul Greiner. Check them out at https://renouncreative.com and connect with Paul on LinkedIn.

On this episode of Brews & BizDev, Paul Greiner of [RE]noun Creative chats with Ashanti Martin, self-proclaimed “anti-influencer” and Head Writer at First Boulevard.As they both enjoy a DogFish Head 60-minute IPA, Paul and Ashanti discuss the “Black LinkedIn” article Ashanti wrote for the New York Times, the movement that sprang from it, and the impact it's had,why and how people and companies can move beyond old, archaic notions of “professionalism”,Ashanti's claim that she started the whole IPA craze (yup, for real),what Black banking means for creating generational wealth and evening the playing field,and a lot more!Thanks for listening/watching, and if you dig what we're putting out, please subscribe and share!To find out more about Ashanti, her article, or First Boulevard, check out their website or follow her on LinkedIn.To find out more about Paul or [RE]noun Creative, check out their website or follow Paul on LinkedIn.

In this episode of Brews & BizDev, Paul Greiner of [RE]noun Creative talks with Brooklin Nash, Head of Content at SalesHacker.As Brooklin enjoys a Sin Novia IPA by Antigua Cerveza, Paul sips a Yuengling Lager, and they discussHow freelancers and side-giggers can stay focused and keep their eye on their “why”,How B2B marketers can create more compelling--and effective--content,How to support “Sales 4 The Culture”, a great new initiative spotlighting, amplifying, and hopefully multiplying Black salespeople in tech,And a lot more!Thanks for listening, and if you dig what we're putting out, please subscribe and share! To learn more about Brooklin or SalesHacker, check out their website or follow him on LinkedIn.Brews & BizDev is hosted by Paul Greiner and produced by [RE]noun Creative. Learn more at https://renouncreative.com and connect with Paul on LinkedIn.

In this episode of Brews & BizDev, Paul Greiner of Renoun Creative chats with Rand Fishkin, cofounder and former head of Moz, and co-founder and CEO of SparkToro.As they each enjoy their hand-crafted renditions of a Vieux Carre, they discuss:the rampant inequalities built into the current venture funding environment (not to mention funding, tech, and marketing in general), some solutions for addressing those inequalities (yes, there are some),how SparkToro is best used for outreach and amplification (like, for instance, promotion of an interview-based podcast),the difference (for Rand) between whiskeys and wines, in terms of discernment,Rand's adjustment to being an accessory in his marriage social-media-wise,and a lot more! Thanks for checking out the episode, and if you dig what we're putting out,  subscribe and share! You can find out more about Rand and SparkToro by checking out their website or following Rand on LinkedIn or Twitter.Brews & BizDev is hosted by Paul Greiner and produced by Renoun Creative. Check out our website,  and connect with Paul on LinkedIn.

In this episode of Brews & BizDev, Paul Greiner of Renoun Creative chats with Beth Miller, Executive Director of The Creative Education Foundation.As they each enjoy an Old Fashioned, they discuss how a framework for deliberate creativity can lead to innovative ideas in a business or non-profit,the 4 critical steps of that framework (hint: it's not just "brainstorming"),the benefits of an ability to innovate in these "unprecedented and ambiguous times" (with a hilarious client story to illustrate the point),what courage actually looks like in practice, in real life,and so much more!Thanks for listening, and if you like what we're putting out, please subscribe and share!Beth's Old Fashioned is powered by South Boston Irish Whiskey, by local Boston-based GrandTen Distilling.To find out more about Beth, the CEF or the Creative Problem Solving Institute, check out the CEF website and follow her on LinkedIn. Paul's Old Fashioned-in-a-can is made by Tip Top Proper Cocktails, and was curated by Noble Root, an independent curated liquor store in Buffalo, NY.To find out more about Paul and Renoun Creative, check out their website and connect with Paul on LinkedIn.

In this episode of Brews & BizDev, Paul Greiner of Renoun Creative chats with Mark Ridley of GreenShootsFX. While Mark enjoys an East by Northwest by Untold Brewing and Paul imbibes an Unreliable Narrator by Threes Brewing, they discussthe lessons learned from starting a business during a pandemic,the differences between doing sales in a large company or institution and doing them for yourself in a startup situation,why giving people intentional, proactive service (the service they deserve) matters now more than ever inside AND outside Mark's industry,and a lot more!You can find out more about Mark's company at https://greenshootsfx.com and by connecting with him on LinkedIn.Thanks for watching, let us know what you think, and if you dig our content, please subscribe and share!

In this episode of Brews & BizDev, Paul Greiner of Renoun Creative chats with Elisabeth Marino of Sales Dynamo Consulting.As they enjoy a Red Head Amber Ale by Woodcock Brothers Brewery, they discuss: ways sales reps can keep themselves moving forward and in the game mentally even in adverse conditions, some changes that the pandemic have forced on us that are actually good and we hope will stick around,some great tips for improving your prospecting outreach and connection rate, even in times like this,and a lot more! (Elisabeth even plays with Legos--and drops one in her beer)Thanks for listening, let us know what you think, and if you like our content, please subscribe and share!You can learn more about Elisabeth and what she does at the Sales Dynamo website and following her on LinkedIn.

In this episode of Brews & BizDev, we do something a little different... Paul Greiner of Renoun Creative engages Jonathan Mahan, creator of the Courageous Conversations series, about the relative merits of verbally "punching Nazis" online.Yeah there's little to no "bizdev" to be found in this episode, nor is it an interview, so much as an alcohol-fueled debate about how to interact with hateful extremists.For the record, Jon's being fueled by Sam Adams '76, and Paul's enjoying a Powerful Pils by Community Beer Works.Enjoy, and let us know what YOU think!And of course, if you like our content, please subscribe and share!To find out more about Jon, check out Courageous Conversations or follow him on LinkedIn.You can also find Paul on LinkedIn, and learn more about Renoun Creative on our website.

In this episode of Brews & BizDev, Paul Greiner of Renoun Creative has an informative chat with Chris Walker of Refine Labs.Paul sips on some Basil Hayden and Chris sticks with a juice, and they discuss-the difference between demand generation and lead generation,-what he might have done differently as he grew his agency-what distinguishes information from communication, and the value of knowing hw to communicate to your prospects/customers,-and SO much more!You can find out more about what Chris's up to at https://refinelabs.com and follow him on LinkedIn.If you dig our content, please subscribe and share.Thanks for watching!

In the kickoff episode of Season 2 of Brews & BizDev, Paul Greiner of Renoun Creative has a provocative and spicy chat with The Blue Haired Unicorn herself, Madison Butler.Madison enjoys a People Power (sour double IPA) by Proclamation Ale Co., and they discuss -why even customer-facing people shouldn't have to be anyone other than themselves, -how to turn internet trolling and hate-speech into positive impact, -how to start the process of making your small business more ethical and human,and SO much more!You can find out more about what Madison's up to at https://bluehairedunicorn.com, check out her non-profit Rage2Rainbows at https://www.rage2rainbows.com/, and follow her on LinkedIn.If you dig our content, please subscribe and share, and check out more about us at https://renouncreative.com/Thanks for listening!

To put a nice bow on this (fill in overused adjective here) year, we thought "what better way to recap our first 26 episodes of bizdev talk, brews, booze, caffeine, and cutting wit, than a clip show!" So here it is, 12ish minutes of rapid-fire insights and spit-takes from a slew of kickass professionals from 26 conversations over the course of a crazy year. Enjoy. We certainly did.Of course, big thanks to our guests, our fans/followers, and anyone else who's contributed something to the pod. It's been a lot of fun, and we hope it's been worthwhile for everyone else as well. See you in 2021 for Season 2.And as usual, if you dig our content, please subscribe, share, and let us know what else you'd like to hear!

In this episode of Brews & BizDev, Paul Greiner of Renoun Creative talks with Katie Kunde of DRNK Wines and Maker Media.As Katie enjoys some of her own wine and Paul sips a Hayburner, they discussthe pro's and cons of family business,when to pivot, and when to stay the course,the importance of bringing humanity and kindness back to our brands--and how we interact with brands,and a lot more!Enjoy, and if you dig our content, please subscribe and share!

In this episode of Brews & BizDev, Paul talks with Matthew Barnett, Papa Bear at Bonjoro.They enjoy a couple stouts and discuss how to improve and scale customer success efforts, how he recognized the opportunity that would become Bonjoro while solving a problem in his business, the importance of automating processes and not relationships, and a lot more!Thanks for checking it out, and f you dig our content, please subscribe and share. Cheers!

In this episode of Brews & BizDev, Paul Greiner of Renoun Creative chats with Ross Pomerantz aka Corporate Bro, as Ross enjoys an 805 by Firestone Walker Brewing Co.They discuss a wide range of topics, touching on his latest "LinkedIn drama" and resulting awkward podcast experience with the CEO of Barstool Sports, why and how to call out crappy sales tactics--and how and why not to, the evolution of salespeople, the value of personal branding and creativity in sales, what it is to be a "professional loser" and why it's not a bad thing, which color crayon gets kids the highest when they eat them, and SO much more!Check it out, enjoy, and if you dig our content, please subscribe and share!

Greg Shoemaker is the founder and President of ARCA, he's started and grown 3 businesses before hitting 30, and is an avid supporter of and resource for other entrepreneurs and businesspeople. In this episode of Brews & BizDev, Greg enjoys a cup of Death Wish Coffee and talks with Paul about intentionally sparking creativity, the importance of testing your business idea before investing too much into it, deeply understanding the needs of your prospects and customers, and much more.If you like our content, please subscribe and share!

Paul Greiner of Renoun Creative and Dan Kelsall of Offended.marketing enjoy a Stella Artois and discuss the value of knowing your customer, why so much B2B content is boring and ineffective, how Dan went from being a fighter to being a writer, and much more.Check it out, and if you like our content, please subscribe and share!

Paul Greiner of Renoun Creative and Rich Cardona of Rich Cardona Media enjoy their morning coffees and discuss shortening your sales cycle with personal branded content, what he learned from Gary Vaynerchuk and his first "gig" with a VaynerMedia executive, and when it makes sense to hire help. If you like our content, please subscribe and share!

Paul Greiner and Matt Zelasko of Renoun Creative enjoy a Singlecut Shoegazer and an 11-Day Power Pils by Thin Man Brewing respectively, and discuss some of their big takeaways from Inbound 2020, including some great insights into the "new normal" for conferences and event marketers, the pitfalls of micro-targeting, the resurgence of brand marketing, the myriad benefits of diversity, and much more! If you like our content, please subscribe and share!

Paul Greiner of Renoun Creative and Martha Sawicki, Senior Manager of Sales Operations at Ingram Micro, enjoy a variety of beverages and discuss simple steps managers can take to increase diversity, equity, and inclusion in your teams, her love of bad coffee, and the value of customer service done well. If you like our content, please subscribe and share.

Paul Greiner of Renoun Creative and Barry Enderwick, Co-Founder of Kaizen Creative Partnerships and former Director of Marketing at Netflix, enjoy a Pine Tar Incident (West Coast IPA) by Strike Brewing and discuss the impact of breaking your Brand Promise (even when you're Netflix), the similarities between content marketing and sales development activities, the differences and relationship between marketing and brand, and a whole lot more. If you like our content, please subscribe and share!

Paul Greiner of Renoun Creative and Raj Suchak, Founder and Head of Customer Success at Gritseed, enjoy some morning tea and discuss designing unique ways to support your customers, reducing friction in your sales process, and creating ways for your customers to spread the word. If you like our content, please subscribe and share!

Paul Greiner of Renoun Creative and Rachael Brown, Director of Business Development for ESC and Meliora Consulting, enjoy a West Coast IPA by 12 Gates Brewing and discuss being in a career and business you love, learning to use marketing in a traditionally sales-driven business, the value of knowing your numbers, and much more! If you like our content, please subscribe and share!

Paul Greiner of Renoun Creative and Morgan J Ingram, Director of Sales Execution & Evolution at JB Sales Training, enjoy a Purple Haze by Abita Brewing and discuss changing prospecting tactics to cut through the noise in tough times, thinking about your ideal client's ideal client, actually applying what you learn from podcasts and other content, and much more. If you like what we're putting out, please subscribe and share!

Paul Greiner of Renoun Creative and Anthony Desimone of You're The Expert Now enjoy a Corona Extra and a Genny Cream Ale while discussing the best way to create new business in a highly uncertain business environment like ours, tips for business owners looking to easily create content for social media, what Corona (the beer) could've done to take advantage of the COVID situation, and much more! If you like our content, please subscribe and share!

Dan Wangelin of Renoun Creative and Aaron Perrino, founder and lead singer of The Sheila Divine and former Global Digital Marketing Manager for Converse, enjoy a Pabst Blue Ribbon and a Big Ditch Hayburner and discuss the differences between "branding" and "marketing", the role of branding in being a professional musician (and vice versa), and much more. If you enjoy our content, please subscribe and share!

Paul Greiner of Renoun Creative and Clark Dever, Program Director of Techstars Buffalo, enjoy some morning brews and discuss how to be a connector, the worst sales experience he's had this year, the value of knowing which pricing range is your "zone", and much more. If you like our content, please subscribe and share!

Paul Greiner of Renoun Creative and Chris Hundley, founder of Siftrock, enjoy a Trickster IPA by Black Raven and discuss how to set yourself up financially for launching a startup, the hardest thing about being a founder/entrepreneur, Chris's secret new project, and much more. If you dig this content, please subscribe and share!

Paul Greiner of Renoun Creative and Jill Pawlik, Director of Marketing at Uniland Development, enjoy some Tazo Matcha Mate Grapefruit Green Tea and discuss integrating digital and inbound marketing into a traditional sales organization, having *everybody* in your company be in bizdev, the juice you get from creating and rolling out a new brand, and much more. If you dig this content, please subscribe and share!

Paul Greiner of Renoun Creative and Audrey Hall of Eco Serve enjoy a Let's Go Pils by Community Beer Works and talk about building a personal touch into every aspect of your business, being seen as more than just what you do, the value of engaging with and learning from your community, and much more. If you like what you hear, please subscribe and share!

Paul Greiner of Renoun Creative and Alex Villafranca, CEO of Arbeit Software, enjoy some Intelligentsia Breakfast Blend and discuss growing a company without being aggressive or "salesy", developing business models and systems that reward and incentive great customer care, firing assholes regardless of performance, and much more. If you like our content, please subscribe and share!

Paul Greiner of Renoun Creative and Samantha McKenna of samsales consulting enjoy an Anchor Steam and a Vienna Lager by Devil's Backbone, respectively, and discuss the structure of a great cold email, the pros and cons of having your messaging match your values in a highly charged online environment, how NOT to do a cold approach (featuring COX Communications), and much more. If you like what you see/hear, please subscribe and share!

Paul Greiner of Renoun Creative and Erik Eustice of Of The Sea enjoy a coffee from Goodrich Coffee and discuss the "Fueling the Frontlines" project and its impact, using self-awareness to design a business development approach that suits your strengths and skills, and much more. If you like this content, please consider subscribing, and share with whoever might dig it too!

Paul Greiner of Renoun Creative and Matt Carlucci of ESC enjoy a Liquid Lollipop by Froth Brewing and discuss relationship-based sales, formative moments selling vacuums door-to-door, what it's like to be someone who doesn't like IPA's, and much more. If you like this content, please subscribe, and share with someone who might also enjoy it!

Paul Greiner of Renoun Creative and Jennifer Murphy of NetPlus Alliance enjoy coffee from Steamworks and discuss the value of tech designed for small businesses, pivoting offers and business models in tough times, the benefits of staying agile and learning-oriented, and much more. If you like this episode, please consider subscribing, and share with whoever might benefit!

Paul Greiner of Renoun Creative and Matthew Pelkey of Colligan Law enjoy a coffee from JAM and discuss the struggle to focus on work during severe national and global emergencies, improving LinkedIn messaging techniques for professional services, authentic relationship-building in a digital world, and much more. If you dig it, consider subscribing, and please share with anyone who'd appreciate it!

Paul Greiner of Renoun Creative and Steve Coulton of OnCore Golf enjoy That IPA by Community Beer Works, and discuss transitioning from outbound sales to digital marketing, creating a powerful brand story by listening to your customer, learning to be an art dealer in NYC, and SO much more in this rambling, epic, 2-hour episode of Brews & BizDev. If you dig it, consider subscribing to our podcast, and please share with anyone who'd enjoy it.

Paul & John drink some Starbucks Nitro Cold Brew and discuss LinkedIn practices, the meaning of being "authentic" in bizdev, and much more.

Paul and John (of Innosek) drink some Hamburg Brewery Lake View Lager and talk about door-to-door sales, beer as a thinking tool, and much more.