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Our team of experts discusses the right time to pay for advertising and the important steps that lead up to this moment.   The Episode: When To Pay For Advertising   It is a relatively common mistake for online business owners and coaches to start throwing money into advertising in order help or save their business. We are here to give you a simple message with regards to your advertising budget, spending money on advertising can add fuel to the fire, but is not a substitute for putting in the important work that starts a business. You need to get clear on your messaging and your target market before even thinking about spending on paid ads! The main idea here is that advertising can help you and your business, but will not save something that is failing otherwise.   In This Episode Using the power of paid advertising correctly [0:17:28] Ads on social media can be very effective for reaching your audience [0:22:51] Alterations to online platforms and their algorithms [0:26:08] Will paying for an ad help you to connect? [0:30:05] Spending money on advertising is not the first step! [0:32:12]   “I have found, in my experience, that a lot of people seem to jump to paid advertising far earlier than they should because it is a way to avoid doing the actual hard work.” — Jonathan Goodman   Building a Strong Foundation There is definitely a place for paid advertising for many businesses, but when is it appropriate and when is it most effective? The simple answer is after you have your messaging figured out and then you can add fuel to the fire by spending some money. We have seen how ads do not work without that strong foundation, and you cannot avoid putting in the hard work and getting things in motion before throwing money at it. If you can build a small and strong customer base first, then when you spend some funds on advertising it will have a great jumping-off point!   The Efficacy of Advertising on Different Platforms The truth about social media advertising is that it can be highly effective, but can also get expensive very quickly! If that strong customer base is in place, then you are able to reach that target audience in an engaging and powerful way. Remember, the online advertising space is a highly competitive environment where you are bidding against others for digital real estate. Pouring money into ads for the sake of it is to be avoided.   Tips for Better Advertising Posts When formulating ads or posts, you need to assume that the audience has no context for your content, this will help you be more effective in your messaging. We really recommend refining your copy with free social media posts before venturing into the paid territory, so that you can make the most of your budget when you do take the step. Another important tip is to keep your language simple and approachable, in order to cast the widest net.   Already at $1,000/month online and want to scale? Apply for OTA 2 here: www.thePTDC.com/OTA2   SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055 Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA YouTube - https://www.youtube.com/user/JonGoodmanPTDC

Cara Brookins is best known as the mom who built her own house using YouTube tutorials. She is a keynote speaker and the author of eight books, including Rise, How a House Built a Family, which tells the story of building her 3500 square foot home with the help of her four children. In This Episode:Using the vision of the finished goal for motivationFearlessly going in and trying somethingLearning to not take yourself so seriouslyLooking at moments of doubt as a personal challenge

With all the social taboos on the topic, we often don’t talk about the realities of sex enough. Because of long-ingrained messages of shame, sex just isn’t as enjoyable for many as it could be. Today’s guest is on a mission to break down the misconceptions and help women make the intimate and pleasurable sexual connections they desire.   About Dr. Celeste Holbrook Dr. Celeste Holbrook is a sexologist, speaker, and author. Through her work, designing sexual and spiritual strategies, she helps her clients evolve into the women they were created to be. She covers a variety of topics from sex drives, sexual shame, creating better connections, wellness, and so much more. Her mission is to educate women on how to improve their relationship and sex life as well as grow in confidence, spirituality, and love. Dr. Celeste has been featured in Women's Health Magazine, Mothers of Preschoolers, Reader's Digest, and many more.   Erasing the Shame of Sexuality So many of the hangups concerning sex are rooted in shame. Celeste and I dive into why this is. Often, it’s simply because sex isn’t talked about openly. And when it is, there are too often negative connotations associated with it. As a result, sexual shame can manifest in many indirect ways, such as low libido, pain, and feelings of low self-worth.  With purity culture as part of the upbringings of many Christians, many unintended messages have been ingrained in us concerning sex. The idea that premarital sex is bad or dangerous and that your body is not entirely yours can do some real harm. However, it’s never too late to unlearn these lessons and take control of your sexuality.   Eliminating Societal Pressure When it comes down to it, connecting and finding pleasure with your partner is usually the goal of sex. To help others achieve this, Celeste teaches women to unlearn the lie that their bodies are solely responsible for the pleasure of a sexual experience. Rather, sex is a way for two people to mutually experience pleasure together.  Celeste explains how eliminating societal pressures surrounding sex is the key to making it pleasurable. The fact of the matter is, having good sex is a life-long learning process. There are things that must be unlearned and others that need to be intentionally practiced and relearned over time. How have you had to unlearn negative messages about sex? Leave a comment on the episode page!   Got a question you’d love to hear me answer on the show? Leave me a voice message here!   In This Episode Using a background in health education and behavior to help others move away from painful sex [6:00] Why Christian women often have shameful associations with sex [9:55] Common consequences of sexual shame [20:15] Actionable steps to be more present during sex [35:30] Overcoming physical challenges and pain [40:20] Practical exercises to increase sexual enjoyment [51:03]   Quotes “Through education and understanding my own body better, I started to have sex that was less painful… and eventually just not painful, but actually pleasurable and connected and intimate and all the things that we want sex to be.” [8:37] “You’re essentially telling that woman that her body is responsible for the arousal of men. That becomes problematic when you get married or choose to start having sex because you feel solely responsible for his pleasure when in reality sex it two individual people owning their own pleasure and co-creating this really awesome sexual experience.” [21:00] “Creating intentionality around sex can make sex happen more and it can be so much better because you have thoughtfully looked into what environment and situation helps you get into sex.” [55:49]   Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to hello@lauraschoenfeldrd.com or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!   Links Sign up for the Nutrition Business Accelerator Find Dr. Celeste Holbrook online Follow Celeste on Instagram | Facebook 20 Sex Enhancing Questions The Music That Moves Me Leave a review of Fed and Fearless! Sign Up For The Free Training: The 5 Secrets of Fearlessly Healthy Women of Faith Learn more about business coaching with me Got a question you’d love to hear me answer on the show? Leave me a voice message here! Join the Fed and Fearless Society on Facebook Follow me on Facebook | Instagram | Twitter | Pinterest Podcast production & marketing support by the team at Counterweight Creative

In This Episode: Using drugs and alcohol to pretend to be extroverted Being an introverted woman in the military Perfectionism in marriage Life with OCD, social anxiety and depression Living a sober life Using perfectionism as a shield Difference between perfectionism and overachieving Breaking the expectation of always giving Moving through perfectionism Shame during the recovery process How shame keeps you in perfectionism Episode Notes Today’s guest is Lexx Ellins, a life coach and member of the Canadian military.  She is on a mission of empowering women to embrace their individuality, rebel against the status quo, and live in alignment with their authentic self. Her jam is helping women to reduce overwhelm, create space in their lives to learn to love themselves, and embody their uniqueness in every area of their lives. Lexx is a coffee loving bookworm, mum to three adorable fur babies, and travel loving minimalist. When she’s not working with her amazing clients she can usually be found hiking with her husky-shepherd, binge watching Outlander, or planning her next adventure.   Resources Contact Lexx here: Website | Instagram | Sacred Rebel Recovery Facebook Group Book now: 90-minute Alignment Coaching session with Lexx for only $111 CAD   Freebie Heather’s Free Gift: 7 Day Energy Protection Ritual for Introverts Subscribe to the Find Your Focus for Ambitious Introverts podcast. Listen to new episodes February to August—every 1st and 3rd Tuesday.  

In This Episode: Using drugs and alcohol to pretend to be extroverted Being an introverted woman in the military Perfectionism in marriage Life with OCD, social anxiety and depression Living a sober life Using perfectionism as a shield Difference between perfectionism and overachieving Breaking the expectation of always giving Moving through perfectionism Shame during the recovery process How shame keeps you in perfectionism Episode Notes Today’s guest is Lexx Ellins, a life coach and member of the Canadian military.  She is on a mission of empowering women to embrace their individuality, rebel against the status quo, and live in alignment with their authentic self. Her jam is helping women to reduce overwhelm, create space in their lives to learn to love themselves, and embody their uniqueness in every area of their lives. Lexx is a coffee loving bookworm, mum to three adorable fur babies, and travel loving minimalist. When she’s not working with her amazing clients she can usually be found hiking with her husky-shepherd, binge watching Outlander, or planning her next adventure.   Resources Contact Lexx here: Website | Instagram | Sacred Rebel Recovery Facebook Group Book now: 90-minute Alignment Coaching session with Lexx for only $111 CAD   Freebie Heather’s Free Gift: 7 Day Energy Protection Ritual for Introverts Subscribe to the Find Your Focus for Ambitious Introverts podcast. Listen to new episodes February to August—every 1st and 3rd Tuesday.  

Today the team breaks down the actual value that clients pay for from their trainers.   The Episode: What Your Clients Are Really Paying For (When Information Is Free)   With so much information readily and freely available on the internet, a common question for online trainers is how and when to price your services and expertise. The consensus among today's panel is that the more generous one is with information, the better, as what you should really be selling is the application of that knowledge and its tailoring to a specific case.   In This Episode Using temptation bundling to get through leg-day [0:03:13] Free information versus paid information [0:08:12] Keeping the value in the application of the service you provide [0:21:36] The links between generosity and a good coach [0:26:21]   “There is pretty much nothing that I know that you can't get for free on the internet.” — Jonathan Goodman   Free Information in the Internet Age Most information and content is available for free somewhere on the internet, therefore by adding a paywall, you might only be creating a barrier to access between your business and prospective clients. This is not to say that you cannot charge for parts of your service, but information should not be the focus of how you make money.   Center Your Exclusive Value in Your Service If everyone can access information, what is it that differentiates you as a trainer? This has two basic levels; the first is your unique skillset and personality, and secondly how these might be applied to the needs of your clients. This is what they should be paying for, not information they can find elsewhere for free.   Already at $1,000/month online and want to scale? Apply for OTA 2 here: www.thePTDC.com/OTA2   SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy   Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - http://onlinetrainer.com/ptd   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055   Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers   Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA   YouTube - https://www.youtube.com/user/JonGoodmanPTDC        

This episode is for you if you’re looking for some data-driven answers about the many decisions made during pregnancy and parenthood. There’s so much information out there about what you should or shouldn’t do during pregnancy, delivery, and those early parenting years that it can be really challenging to determine what is right for you and your family and what is fact versus fiction. For this episode, we brought on Emily Oster, an Economist, author and New York Times contributor. She shared how we can make measured approaches to decision making in parenting. We talked about a few of the do’s and don’ts in pregnancy and motherhood, using evidence to determine what is important to you and your family and some of the common misconceptions that come with breastfeeding, cosleeping, sleep training and more.  What’s In This Episode: Using data and determining what is important to you and your family Accepting that there is no absolute right choice To do’s and not to do’s in pregnancy and motherhood Being a stay-at-home mom or a working mom Her best piece of advice for parents in the decision-making process

Ciara and her husband have moved five times in the last eight years, following his job postings around the world—and adding two kids to their family along the way. In that time she's experimented with different ways to make money remotely, learned how to quickly get set up in each new location, and navigated the shifts in identity that come with becoming a nomad and a mother.   In This Episode Using research to improve your pitches for jobs and freelance work Transitioning from nomadic couple to family Essentials for toddlers and babies abroad Taking responsibility for your life choices The shifts in identity that come with becoming a nomad and a mother And so much more   See www.nomadtopia.com/155 for show notes plus other interviews, resources, and more. Join aspiring and current nomads, expats, and more in the Nomadtopia Collective, your home for a global location-independent lifestyle (www.nomadtopia.com/collective).

A transformational teacher, coach, author, communication trainer and the creator of Super Conscious Self Coaching, Erika Laszlo has helped transform thousands of lives in 25 countries and 5 continents. Erika created the DEMERT method to help others forgive their hurt with 2 simple steps. With 25 years of experience in spiritual development and teaching, Erika is here today to share her unique method to help you heal and forgive. Erika uses a unique coaching system with colored charts and family trees to understand the ‘why’ behind the betrayals in your life. Today she is highlighting the importance of being specific in your forgiveness, how to concentrate on what to do after you find out ‘why’, and how to break the family lineage and end a betrayal once and for all. Plus, listen in as I get my own Super Conscious reading and learn about the marital betrayals on my mother's side that has energetically impacted my family for generations. If betrayal is showing up in your life, it could be past lineage wanting to be resolved. You have the power to stop the betrayal by acknowledging your hurt and using acceptance as a way to attract happier things into your life. Erika uses her intuitive ability to see the stories of a person's past to understand why they may be experiencing something, and shares this visceral talent with you today. Your betrayal serves a great purpose because you now have the power to stop it. Are you ready to free yourself from whatever is holding you back with the DEMERT 2 Step Forgiveness Method? Share how it helped your experience with forgiveness in the comments on the episode page.   In This Episode Using science and research to understand inherited trauma in the present Which two steps you need to take in order to forgive from all levels of your being How to hold the energy of acceptance within yourself to find peace in others Ways to free yourself from the anger and resistance like a bag of rotten potatoes Understanding the genetic energy connected to triggering betrayals   Quotes “I think love helped me out to get through it, you know?” (6:16) “For me somehow it seems, that the times when women have betrayed me has always been more difficult, or even I can say, un-understandable.” (8:06) “Forgiving is not about the other person, it's about freeing yourself up from the heaviness of the anger because the anger is in us and not the other person.” (17:24) “With the DEMERT system, we also transform the energies. Basically, we don't transform it, the energy transforms by itself. It’s proven by quantum physics, as we focus on something, that something has to change its behavior.” (29:34) “I did it, I know it can be done, and it is so much easier and lighter without the anger and with the forgiveness, and it is really my hope for everybody.” (33:26)   Links Super Conscious World Website Erika Laszlo Website   Find the full episode post here: https://pbtinstitute.com/65 Do you have Post Betrayal Syndrome? Take the quiz: https://pbtinstitute.com/quiz/ Products and Programs specifically designed to help you heal from betrayal: https://pbtinstitute.com/shop/ Connect: Facebook page: https://www.facebook.com/InspireEmpowerTransform Free Facebook group: https://www.facebook.com/groups/WomenHackingBetrayal/ Twitter: https://twitter.com/DebiSilber LinkedIn: https://www.linkedin.com/in/debisilber/ Instagram: https://www.instagram.com/debisilber/ Watch my TEDx: https://www.youtube.com/watch?v=XX30i6nC7ro

This week's guest we totally manifested and are so excited that we get to share his wisdom with you!   After an 11-year career as an executive and partner in the banking industry, Chris experienced plenty of success, however he severely lacked fulfillment – and was completely burned out. Recognizing that a change needed to be made, he retired from banking in 2011 and partnered with his wife, Lori, and her brand, LoriHarder.com along with their Isagenix network marketing business. Chris now handles most of the business affairs and business coaching for their two multimillion dollar brands, and has found exactly the fulfillment and happiness he was seeking in a career. Chris is the host of one of our fav podcasts, “For the Love of Money,” aimed at helping people bust through their money mindset blocks to become unapologetic about their pursuit of wealth. It is through interviewing business moguls and celebrities and exposing their exciting stories of contribution and philanthropy that he helps prove that money is a tool for good in a world with many needs. In This Episode: Using fear to fuel positive life changes Importance of effective communication in all relationships Debunking money myths How to be unapologetic about your relationship with money Valuing yourself above all to attract more abundance in your life.   Improving your relationship & beliefs about money How to keep your sanity as an entrepreneur Choosing who you spend your time with Forming boundaries in your life +more Website: https://fortheloveofmoney.com Instagram: https://www.instagram.com/chriswharder/      

In This Episode: Using a password vault is not enough: you need something else too.... How Randy was convinced to upgrade his computer from Win 7 Pro to Windows 10 Pro. Hard drive (the spinning kind's) reliability. That's right: USB cables can be weaponized. AT&T sued for saying its phones are "5G" now. Show Page: https://TEHpodcast.com/teh58

Does your distracted or reactive dog make you absolutely crazy sometimes? Distracted and Reactive dogs often behave in a way that makes us nervous or afraid ... and unable to go places where there are other dogs ... or unable to trust our dogs off leash. Do you find yourself getting frustrated with the way they behave? Well, you’re not alone, and that doesn’t have to be your reality! Distracted behavior and reactivity can be resolved by establishing a deep connection with your dog based on trust, confidence, love and respect. It’s easier said than done, but with a few tools from a coaching session, Kathy delivers to her Brilliant Partners Academy members. Soon, you’ll be noticing positive changes in your life, and the behavior of your distracted or reactive dogs.   In This Episode Using the clarity chart and how it helps in creating trust and confidence between you and your dog What happens when your dog disconnects from you and stops listening The 80/20 rule, what it is and how it applies to your relationship with your dog How will you support your dog as their partner?   “Building trust starts with stopping trust and confidence leaks between you and your dog” “Circumstances that build trust must be proactively created” “I don’t expect my dogs to be going through life staring at me, that's not the kind of engagement I want” “Make it clear that you have something useful to say"   Sign up for the next Brilliant Partners workshop: https://dancinghearts.link/bpaworkshop  

It’s the time of year when Kathy reflects on the days that have passed, and looks to the future to make it even brighter and more enjoyable. She’s got something big in the works for a small group of people in 2019, and is giving us a sneak peek at what it’s going to be! Kathy also gives us the framework to having a great life in this episode. No big deal! She just lays it all out in front of us and explains how each piece works toward giving you a happier day, week, month, year and eventually a happier life in general!   In This Episode Using grateful to be great in life What frequency are you broadcasting to the world? Dogs spend a lot of time being grateful or anticipating great things Being an intentional creator and transforming your life Planning and getting ready for what’s coming next People lose their way when they lose their why   “All we really need to do to be happy is to be grateful for what we already have in our life” “When you love what you already have, you’re going to get more of the same” “Today, I’m grateful” “Get ready for what you want to draw, bring and create in your life” “You’ve got a lot of planning to do” “Love the why’s that have brought you this far”   Check out the Creative Alchemy Passion Plan! https://dancinghearts.link/create More Kathy www.enlightenedbydogs.com