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This episode puts the spotlight on @Dina Moskowitz, the Founder and CEO of Partner Optimizer, formerly SaasMax. It was great fun exploring with Dina the catalyst for ‘the big pivot' from a B2B marketplace for SaaS vendors and IT channel partners to Partner Optimizer, and getting behind the Partner led Growth momentum in the IT market. Partner Optimizer has become recognized by leading analysts as the premium tool for identifying, recruiting and managing partners - we also talked about developing great teams and building great products.
What if you could turn upside down how you think about adding new partners and clients? What if you decided to create a business to help others do that? And what if that wasn't how you originally thought of your company? Take a listen as I interview Dina Moskowitz, Founder and CEO of SaaSMAX ParterOptimizer as she shares her entrepreneurial journey and the pivots she learned to make along the way to success. Dina Moskowitz is recognized as one of the IT Channel's top influencers and innovators. She is Founder and CEO of PartnerOptimizer by SaaSMAX, an AI-powered partner marketing platform that analyzes millions of historical data points to help you create your ideal profile. Dina and was recently ranked #20 out of more than 2800 Channel Executives and in 2017 awarded the Cloud Girls Rising Trailblazer Award. She has been featured in the VAR Guy's Top 50 Channel Influencers and recognized by CRN as a Women of the Channel Power 50 Solution Provider, by UBM Tech Channel CRN as one of the Top Women in the Channel (2016, 2015, 2014). Dina served on the CompTIA Vendor Advisory Council and now serves on their Business Applications Council. Dina has led or provided consultation to cloud-based, SaaS and other technology companies throughout her career. Prior to PartnerOptimizer by SaaSMAX, she was CEO and founder of Critical Digital Data Solutions Inc., which developed cloud-based data storage solutions. Dina regular presents at Channel conferences. She is a member of Cloud Girls, Board Member of the Cloud Software Association, Judge and mentor for San Diego Women's Hackathon and other San Diego start-up organizations, and a strong advocate of women in SaaS and IT.
Online dating sites are designed to find ideal partners. What can organizations do to increase the probability of finding ideal partners? We are pleased to have Dina Moskowitz, CEO of SaaSMAX join us to share why it is important for organizations to build successful strategic channel partner programs – for organizations to find their perfect matches. Dina recognized a niche for a partner matching services platform, utilizing data driven intelligence to connect organizations with the right partnerships as well as provide customized channel insights to ‘shorten the runway' and improve the success of channel sales programs. Resources including dollars and talent can be wasted without tools and processes for identifying and building of the right partnerships. Instead of jumping to a search engine and combing through your CRM, work with an ever-growing marketplace of over 200,000 partners. the largest online marketplaceThe Pareto Principle states that 80% of the success or results comes from 20% of the inputs or in this case, partners. Dina shared that they have discovered this to be close to 95% and 5%, which further makes the point for developing a successful partner strategy. Knowing this will allow for the proper allocation of time and resources including marketing dollars. This will also lay the framework for extending the careers of channel sales directors, chiefs, and reps. What does your channel partner ecosystem look like? How often if at all, do you monitor and evaluate your channel strategy? Assessing your channel program will help to pinpoint any trends as your current partners may not be your ideal partners in the future. There is no need to ‘swipe right' when SaaSMAX is the perfect tool for identifying perfect strategic partners. To learn more about Dina and SaaSMAX, visit https://saasmax.com/Be sure to Support and Follow us by Subscribing & Downloading.--- more ---If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice. Together, we will explore tips and tools to increase both your influence and value. Along the way, let's crush some goals, deliver winning sales pitches, and enjoy some laughs.Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.Support and Follow us:YouTube: youtube.com/channel/UCL18KYXdzVdzEwMH8uwLf6gInstagram: @twinstalkitupInstagram: @dsbleadershipgroupTwitter: @dsbleadershipLinkedIn: linkedin.com/company/twins-talk-it-up/LinkedIn: linkedin.com/company/dsbleadershipgroup/Facebook: facebook.com/TwinsTalkitUpFacebook: facebook.com/dsbleadership/Website: dsbleadershipgroup.com/TwinsTalkitUp
In this week's episode, Mark Brigman chats with Dina Moskowitz, CEO @ SaaSMAX, a partner discovery engine for B2B technology companies that go-to-market through reseller channel partners. Their solution, PartnerOptimizer, leverages neutral data-driven business intelligence, data analytics, and domain expertise to provide custom channel insights, pinpointed partner discovery, and channel optimization. Mark and Dina discuss the evolution of the channel and the amazing opportunities that new technologies are providing to partnership professionals. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/splp-lp/)
One of the best things your company can do to grow is hedge your growth levers against one another. Otherwise known as "Don't put all your eggs in one basket". That's why you never see successful companies rely on just one marketing channel. But what about on the sales side? Sure, you can have a team of salespeople, and even divide teams by region or account type, but isn't it still ultimately a one-prong effort? Enter: Channel partners. Companies like Dell and Microsoft make literally billions through channel partner sales, but you don't have to be at their scale to execute for your startup. Dina Moskowitz is the CEO of SaaSMAX, whose Partner Optimizer tool identifies the best possible channel partners for any company. She knows exactly who this strategy is good for, what conditions need to be satisfied, and how to execute and operate at scale. She steps to the mic in this week's episode to share the inside story.Follow Dina online:LinkedIn: https://www.linkedin.com/in/dinamoskowitz/Twitter: https://twitter.com/DinaDinaDinaFollow SaaSMAX online:https://saasmax.com/Plus: Hear the elevator pitch of Startup Hypeman portfolio client Swish House, using the Que PASA Elevator Pitch(TM) Formula! See acast.com/privacy for privacy and opt-out information.
What do my partners look like? What are their characteristics? To answer the question, it is a lot of research or flying by the seat of your pants. Dina Moskowitz, CEO of and founder of SaasMAX, Corp. speaks with Don Witt of the Channel Daily News, a TR publication, about their internally developed PartnerOptimizer technology. PartnerOptimizer will learn about your channel partners and provide a channel partner profile. That profile is then used to search for other like partners in the channel and report back all the prospects. If you are responsible for improving channel sales or expanding your channel, you must investigate/try this solution. You will be amazed at the results. The light bulb will go on. Wow, I can reduce company overhead, reduce time spent, reduce advertising cost and obtain a very focused list of prospective channel partners to expand the channel and sales. Listen to Dina discuss the technology. You will want to call her after the podcast. Dina Moskowitz SaaSMAX has developed a set of technologies, tools and processes that help growth stage companies accelerate their reseller partner programs by leveraging data-driven insights, business intelligence, data analytics, domain expertise and our tried-and-true best practices reseller portal. Not only have they set up the largest, most comprehensive North American database of channel partners (over 120,000 profiled to date), they have created relationships with hundreds of solution providers who resell SaaS and Cloud-based software. If you are ready to be one of the most successful SaaS/XaaS/Cloud companies of your generation, SaaSMAX is ready to help you get there through the Channel. For more information, go to: https://info.saasmax.com/
In the second half of a deep dive into digital SaaS businesses, guests Kathryn Rose and Dina Moskowitz offer up advice on what it takes to run a successful company. “Make sure your ego doesn’t get in the way of bringing on the right people,” said Moskowitz, founder and CEO of SaasMAX, a company that hosts a platform and marketplace for other SaaS companies. And don’t cheap out on legal or accounting, because being thrifty won’t help you get forward faster. “It’s going to cost you money now or it’s going to cost you money later,” said Rose, whose company wiseHer offers on-demand advice to help women accelerate in their business and careers. They talk with hosts Cristina Martin Greysman, a Partner Strategist for Amazon, and Janet Schijns, CEO of the JS Group, about how to find your product market fit, fractional leadership, and why it’s important to set aside some of your margin up front. Listen for tips on understanding your position in the market, how to use the feedback you’re given and why, according to Rose, “Nobody wants to tell you your baby’s ugly.” This episode of the Women TechCast is part of a series of podcasts where the conversation gets real about options for women in technology, from CompTIA’s Advancing Women in Technology Community. For more, subscribe to this and all the CompTIA Community podcasts in your favorite podcast app.
Executing big ideas when resources are scarce; raising capital as a woman; and turning your first customers into a sustainable business—this episode features two women pioneers in software as a service (SaaS) sharing their secrets to success and the challenges they faced along the way. “You have to have that resilience where today is awesome, but tomorrow could be terrible,” said Kathryn Rose, whose company wiseHer offers on-demand advice to help women accelerate in their business and careers. Rose’s experience in SaaS includes more than 15 years and she’s been recognized with numerous awards including the 2018 AWIT Mentorship Guide Spotlight Award. She is also an internationally recognized speaker on topics ranging from sales and digital marketing to social media and relationship building to networking and with an emphasis on topics relating to women in business, the workforce, and in their communities. As a recipient of the 2017 Cloud Girls Trailblazer Award and board member of the Cloud Software Association, Dina Moskowitz shares her insights gathered from 10+ years of experience launching and operating two SaaS companies. Moskowitz is founder and CEO of SaaSMAX, the BI and marketplace platform where SaaS/XaaS companies go for channel insights, reseller partner discovery and channel optimization. During this podcast, you’ll also hear what they have to say about being entrepreneurs, the challenges involved in building scalable and repeatable platforms, and why women need to start fundable businesses. Don’t miss hosts Cristina Greysman, a partner strategist for Amazon, and Janet Schijns, CEO of the JS Group, for this candid conversation with Rose and Moskowitz about their experiences running SaaS businesses. This episode is part of a series of podcasts where the conversation gets real about options for women in technology, from CompTIA’s Advancing Women in Technology Community.Subscribe to the Women TechCast to hear Part 2. Learn more about AWIT at www.comptia.org/awit.
How to find the right partners and drive more sales on a SaaS marketplace CJ11. This episode features Dina Moskowitz, founder and CEO of SaaSMAX, a multi-tier distribution channel for SaaS vendors. Dina tells how she is solving two key problems channel chiefs face. The first is finding partners who will provide the greatest return … Dina Moskowitz: Taking SaaS to the Max Read More »
In this episode, Matt and Rich chew over the news from Tech Data’s latest partner conference, two “office-in-a-box” solutions from Hewlett Packard Enterprise, a new EDR offering from Sophos, and an alliance agreement between D&H and SaaSMAX before sharing an interview segment with Cytracom CEO Zane Conkle about “voice continuity.” Swipe right if you like it! Subscribe to ChannelPro Weekly! Look for us in your favorite podcast app. If you don't see us (yet) then you can subscribe via RSS in almost any podcast app using this link: http://www.channelpronetwork.com/rss/cpw Show Information: Episode #: 095Title: Tinder for BusinessDuration: 1:48:49File size: 49.8MBRegulars: Rich Freeman - Executive Editor, Matt Whitlock - Technology Editor Topics and Related Links Mentioned: Tech Data Extends Tech-as-a-Service Program to Data Center Products Tech Data and Cisco Partner on Pre-Assembled Small Office Solutions Tech Data Introduces Free Online Edition of Cloud Practice Builder Program Hewlett Packard Enterprise Rolls Out Hybrid Cloud Solutions for SMBs Sophos Adds EDR Functionality to Intercept X D&H Allies with SaaSMAX on Cloud Computing Cytracom Rolls Out Active Intelligence Monitoring for VoIP Refactr Officially Launches Cloud Orchestration, Automation, and Integration Solution Matt's Tech Pick: JD-0800EU Wired Desktop Set Rich's ICYMI preview and peek ahead at the news week to come
Coffee with Craig & Kevin celebrates its 35th episode by welcoming Dina Moskowitz and Clinton Gatewood of SaaSMax to the show. They discuss the state of SaaS in the channel and their plans for the upcoming Channel Partners Conference & Expo in Las Vegas. (Warning: Many SaaS puns await you.) Also, Craig talks about his latest obsession--which is truly an old obsession--game shows.
The cloud. Not the clouds in the sky but the cloud of the Internet where more and more software applications live and where more and more of our business and personal data resides. How do you protect yourself? What lessons can be learned about failure, running a startup and being a serial entrepreneur in one of the toughest, most demanding industries for anyone. Woman or man? My guest today is the Founder and CEO of SaaSMAX and a top tech executive not to mention brilliant when it comes to idea creation and implementation! She shares with us how to rebound from failures, why being a woman in tech does not factor into her everyday thinking and what you can do today to start protecting your data and move to the cloud! Dina Moskowitz is a serial entrepreneur, New Yorker-turned-San Diegan,who is most recently the Founder and CEO of SaaSMAX,Corp. She has been leading and/or consulting to cloud-based, SaaS and other technology companies throughout her career. SaaSMAX was recently described by TheVARguy.com as "the Match.com for the business cloud software sector". It's mission is to make selling, finding and buying the best business cloud software applications easy. Dina is recognized by UBM Tech Channel CRN as one of the Top Women in the Channel (2016,2015,2014); as one of the 2015 VAR Guy’s Top 50 Channel Influencers; and by CRN as a Women of the Channel Power 50 Solution Provider. Dina serves on the prestigious CompTIA Vendor Advisory Council and is a member of the Board of The Small Business Web, the trade association for SaaS companies. Prior to SaaSMAX, Moskowitz was CEO and founder of Critical Digital Data Solutions Inc., which developed cloud-based data storage solutions. She is a member of CloudGirls, CompTIA's Advancing Women in IT, a judge for the San Diego Women’s Hackathon and a big advocate of women in SaaS and IT. www.SaaSMAX.com
SaaS Marketplace Allows MSPs to Find Business Cloud Services to Resell Today SaaSMAX Corp. announced the official commercial release of their new SaaSMAX marketplace platform. A few days ago I recorded a short podcast with SaaSMAX Founder and CEO Dina Moskowitz about this announcement and the Saas Marketplace in general. Basically, SaaSMAX brings together channel resellers and app vendors, increasing revenues for both. It’s like a one-stop shop for partners who are looking for services they can sell (resell) to create recurring monthly revenue sources. The commercial launch kicked off with the unveiling of the new SaaS marketplace at CompTIA’s ChannelCon, with WiseSaaS search functionality that now permits site visitors to immediately start searching and discovering trusted business cloud software solutions that match their needs. Moreover, SaaSMAX provides Resellers with permission-only on-demand access to many SaaS Vendors’ reseller and affiliate programs and their related incentives. As you’ll hear in this audio, the SaaSMAX marketplace can be both a clearinghouse for finding vendors and a place for those vendors to communicate with you if they don’t already have a partner portal. Joining SaaSMAX is free to Resellers. Resellers in SaaSMAX typically include Managed Service Providers, Value-Added Resellers, IT Solution Providers and IT consultants, but also extend beyond IT to include Marketing & Digital Media consultants, HR consultants, tax & financial advisers and other trusted advisers within various business domains. SaaS Vendors pay a flat monthly or annual licensing fee. About SaaSMAX Corp. SaaSMAX Corp. is the ultimate Value-Add SaaS Marketplace for business cloud software vendors (“SaaS Vendors”) and resellers to create new revenues and partner opportunities. Resellers can now find and compare SaaS Apps AND manage deal registrations, affiliate tools and commissions, all in one place. SaaS Vendors now have the ultimate neutral venue to showcase their solutions to relevant B2B Resellers and Buyers, plus marketing support and tools to track sales conversions and commissions. About Dina Moskowitz Dina Moskowitz is recognized by UBM Tech Channel CRN as one of the ‘Top Women in the Channel’, the recipient of the SMB 150 Award, the CRN Top 500 Solution Providers Award and San Diego IT Leadership Award, Dina Moskowitz has been leading and/or consulting to cloud-based, SaaS and other technology companies throughout her career. As founder and CEO of SaaSMAX Corp., the ultimate SaaS Marketplace for business cloud software vendors (“SaaS Vendors”), Dina conceived and built a market place allowing resellers to create new revenues and partner opportunities. Prior to SaaSMAX, Moskowitz was CEO and founder of Critical Digital Data Solutions Inc., which developed cloud-based data storage solutions. Dina has presented at various IT Channel events, including Channel Partners, SaaS University, CompTIA Breakaway, RetailNOW (RSPA), ChannelPartners and gSocial 2.0. More info on SaasMax: Web Site: www.SaaSMAX.com Twitter: twitter.com/WiseSaaS – Download the Interview with Dina Moskowitz here.