Podcasts about startup hypeman

In this episode, Matt Watson interviews Rajiv Nathan, the Startup Hype Man, who shares insights on how to pitch a startup to investors and customers effectively. Rajiv discusses his journey from a marketing background to becoming a pitch expert, emphasizing the importance of understanding the pitch landscape beyond just raising capital. He introduces the K-PASA formula for crafting elevator pitches and highlights common mistakes founders make, such as focusing too much on features rather than the problems they solve. The conversation also covers actionable steps for creating compelling pitches and the pricing structure for Rajiv's services. TakeawaysFounders often struggle to articulate what their company does.The best pitches focus on the customer's problem, not just features.Rajiv's K-PASA formula helps structure effective pitches.Investors want to see how you communicate with customers.Common mistakes include being overwhelmed with information and using jargon.A strong elevator pitch can open doors to further conversations.Lead with emotion to engage your audience effectively.Tailor your message to resonate with your target audience.Your pitch should evolve as your company grows and changes.Effective messaging can significantly influence investor interest. Find Startup Hustle Everywhere:https://gigb.co/l/YEh5 This episode is sponsored by Full Scale:https://fullscale.io/ Learn more about Startup Hypeman here:http://www.startuphypeman.com Learn more about Rajiv Nathan here:https://www.linkedin.com/in/rajivnathan/ Sign up for the Startup Hustle newsletter:https://newsletter.startuphustle.xyz/ Sound Bites"You need to get this together.""I accidentally quit my job.""Investors are not the people who buy your product." Chapters00:00 Introduction to Pitching Strategies01:04 Rajiv's Journey to Becoming a Pitch Expert07:24 Understanding the Pitch Landscape12:47 The Importance of Problem-Focused Pitches15:15 Common Mistakes in Pitching16:34 The K-PASA Elevator Pitch Formula22:57 Crafting the Approach and Solution31:39 Action Steps in Pitching35:03 Pricing and Services for StartupsSee omnystudio.com/listener for privacy information.

RajNATION is one of the most interesting creators and entrepreneurs I know. He's a B2B marketing and messaging advisor, MMA announcer, and rapper. Raj is also a speaker, podcast host, yogi, and founder. The through-line in all of his passions and experiences? Storytelling. He started Startup Hypeman in 2016 to help founders and revenue leaders create pitches that go from confused looks to cashed checks. Raj is a storyteller at his core, a professional who is known for his creativity and genuine authenticity. He has mastered combining passions with business. For example, he released an album (GOAT to Market) that resonated with more than his immediate tech community, blending music, tech, and storytelling, resulting in starting a movement for incorporating this creative content into the services he offers. In our conversation, you'll hear:How to be known for your authenticity and creativityStrategies for combining and monetizing your passionsAnd how to maintain your creativity and confidence when betting on yourselfJump into the conversation: (04:05) How to Live into Your Passions(24:24) Finding Your Niche (And Raj's Hip Hop Idea)(35:40) Raj's Album Release Story(49:00) The RBTL Tiny Desk Performance: RajNATION(54:44) Raj's Messaging Advice: Clarity, Emotion, and Creativity⬛ Follow Raj on LinkedIn: https://www.linkedin.com/in/rajivnathan/⬛ Listen to GOAT to Market: https://rb.gy/rvmj5q⬛ Check out Raj's website for his podcast, services, and more: https://www.therajnation.com/More from The Reeder:

Guest Bio:Raj Nathan, known as the Startup Hypeman, is a multifaceted entrepreneur, blending his passion for hip hop with expertise in startup pitch consulting. His dynamic approach to storytelling and audience engagement has made him a notable figure in the entrepreneurial and keynote speaking worlds. Raj's innovative pitch framework, Que PASA, has guided numerous startups to success, emphasizing the importance of empathy and clarity in communication. As the organizer of Hype Week, Raj showcases his ability to energize and unite the startup community through carefully curated events. His unique journey from rapping about simple rhymes to empowering startups with compelling narratives exemplifies the transformative power of integrating diverse talents.Core Topics:Embracing Hip Hop for Authentic Expression: Raj discusses his passion for hip hop and how it has shaped his approach to storytelling and keynote speaking. He emphasizes the art form's ability to engage audiences through rhythm, rhyme, and raw emotion, sharing how integrating rap into his presentations energizes and connects with listeners on a profound level.The Que PASA Framework for Pitch Perfection: Nathan introduces the Que PASA (Problem, Approach, Solution, Action) model, a powerful tool for startups to create compelling pitches. By leading with empathy and addressing real-world problems, Raj highlights how this framework helps startups stand out and make a lasting impression.Organizing Hype Week: Insights into Event Planning: Raj shares the behind-the-scenes of Hype Week, a series of events celebrating the startup ecosystem. He discusses the importance of early planning, securing sponsors, and creating a buzz to ensure the event's success. Raj's experience offers valuable lessons for speakers looking to organize their own paid events.A Live Performance: Raj's Rap Artistry: In a display of his musical talent, Raj delivers a freestyle rap, showcasing his improvisational skills and the powerful blend of hip hop and storytelling. This performance underlines the episode's theme: the transformative power of combining diverse talents to create unique, impactful experiences.Resources:Learn more about Rajiv Nathan:WebsiteLinkedinInstagramXLearn more about Josh Linkner:WebsiteYouTubeLinkedInInstagramXFacebookABOUT MIC DROP:Hear from the world's top thought leaders and experts, sharing tipping point moments, strategies, and approaches that led to their speaking career success. Throughout each episode, host Josh Linkner, #1 Innovation keynote speaker in the world, deconstructs guests' Mic Drop moments and provides tactical tools and takeaways that can be applied to any speaking business, no matter its starting point. You'll enjoy hearing from some of the top keynote speakers in the industry including: Ryan Estis, Alison Levine, Peter Sheahan, Seth Mattison, Cassandra Worthy, and many more. Mic Drop is sponsored by ImpactEleven.Learn more at: MicDropPodcast.comABOUT THE HOST:Josh Linkner — a New York Times bestselling author — is a rare blend of business, art, and science.On the business front, he's been the founder and CEO of five tech companies, which created over 10,000 jobs and sold for a combined value of over $200 million. He's the co-founder and Managing Partner of Muditā (moo-DEE-tah) Venture Partners - an early-stage venture capital firm investing in groundbreaking technologies. Over the last 30 years, he's helped over 100 startups launch and scale, creating over $1 billion in investor returns. He's twice been named the EY Entrepreneur of The Year and is the recipient of the United States Presidential Champion of Change Award.While proud of his business success, his roots are in the dangerous world of jazz music. Josh has been playing guitar in smoky jazz clubs for 40 years, studied at the prestigious Berklee College of Music, and has performed over 1000 concerts around the world. His experiences in both business and music led him to become one of the world's foremost experts on innovation. Joshis the co-founder and Chairman of Platypus Labs, a global research, training, and consulting firm. Today, he's on a mission to help leaders Find A Way™ through creative problem-solving, inventive thinking, and ingenuity.Learn more about Josh: JoshLinkner.comSPONSORED BY AMPLIFY PUBLISHING GROUP:Partnering with CXOs, keynote speakers, change makers, and other visionary leaders, Amplify Publishing Group (APG) is a leader in the hybrid publishing space with more than twenty years of experience acquiring, producing, marketing, and distributing books. Passionate about ideas and voices that need to be heard, they're known for launching books that start engaging and timely conversations. At each turn, they have been at the forefront of innovation and have spearheaded a critical disruption of the publishing industry.Learn more at: amplifypublishinggroup.comABOUT IMPACTELEVEN:From refining your keynote speaking skills to writing marketing copy, from connecting you with bureaus to boosting your fees, to developing high-quality websites, producing head-turning demo reels, Impact Eleven (formerly 3 Ring Circus) offers a comprehensive and powerful set of services to help speakers land more gigs at higher fees. Learn more at: impacteleven.comPRODUCED BY DETROIT PODCAST STUDIOS:In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown's processes to launch today's most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits. Here's to making (podcast) history together.Learn more at: DetroitPodcastStudios.com

Category Thinking is everywhere, and your ability to identify it in the wild will sharpen your skillset as a category designer.And in this episode of #CategoriesInTheWild, we'll examine WWE's development of the "sports entertainment" category. It's a perfect case study that every category designer should learn from.Join John Rougeux and Pablo Gonzalez in their conversation with Rajiv "Rajnation" Nathan as they explore why the WWE is one of the best modern examples of category design. They'll discuss: How new language was used to differentiate WWE from other forms of wrestling and even other sports.Why Wrestlemania was such an effective lightning strike and helped establish WWE as a staple of American culture.How changes in the technology allowed WWE to develop an entirely new different distribution channel and reach people at scale.About our special guest:Rajiv "Rajnation" Nathan is the founder and  Chief Pitch Artist of Startup Hypeman, a Category Thinkers Community Ambassador, MMA ringside announcer, and pro wrestling aficionado.When we saw Raj's LinkedIn post about how the WWE used category thinking to develop a multi-billion dollar organization, we knew he'd be the perfect addition to this conversation.To participate in our live podcasts and events, join our community for free at CategoryThinkers.com.

Rajiv 'RajNATION' Nathan is a Pitch Master, Rapper, Founder & Chief Pitch Artist of Startup Hypeman - helping startups NOT suck at telling their story, stand out to their audience, stand apart from competitors, and break through in their category. Rajiv's one line life lessons are: - make no little plans - practice doesn't make perfect, but it damn sure makes permanent - being in a competition is more important than winning - take the meaningful path, not the easy one - don't be the best, be the only #startups #startupsuccess #pitchingcoach --- Support this podcast: https://podcasters.spotify.com/pod/show/theindustryshow/support

In the Red corner, standing at 5 feet 11 inches we have The Host of both The 20% Podcast and Keeping The Lights On, and Head of Sales/GTM at Lantern, Tyler Meckes. And in the blue corner, 6ft we have a man who has done it all, he worked at the Chicago Tribune, served all across areas at DePaul University, and Featured on NBC, TED, Inc, Forbes, HuffPo, Sales Hacker, and many more! Now, he is focused on giving back to his community, and helping develop the future leaders of Chicago, and all around the world. Please join me in welcoming Founder and Chief Pitch Artist for Startup Hypeman, Rajiv “RajNATION” Nathan. In this week's episode, we discussed: “Would younger me thing present me is lame?” 1st Generation Immigrant: Hiding His Culture From Others A Company Pitch Is Like A Song How To Start Giving Back The Birth of Startup Hyperman Much more! Please enjoy this week's episode with Rajiv “RajNATION” Nathan ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!

Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Raj Nathan of Startup Hypeman (https://www.startuphypeman.com/) a pitch deck and presentation coach and consultant. In this episode we go deep into pitch decks, including what makes a bad deck, Raj's process for creating a deck, examples of a killer elevator pitch, why you should teach an audience how to measure your success, how to make your pitch be entertaining and memorable, tips for pitching on Zoom, and more. How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $9.7 Billion since 2016. Create a free account at www.foundersuite.com.

You've seen it in the news, in your Linkedin feeds, and from industry experts. Y-Combinator sent out their doomsday letter. All the classic characteristics have started to show themselves already. I'm talking of course about 'The R Word'. What does a potential recession mean for you as a founder, both in running your company and raising capital? Who better to ask than a VC. Navin Goyal is a physician turned entrepreneur turned venture capitalist. I've gotten to know him well over the years first through networking, and even more so as LOUD Capital invested in multiple Startup Hypeman portfolio companies. With such a broad experience and true empathy for the founder journey, I wanted to bring Navin on to share his take on a potential recession. Spoiler alert: like me, he's an optimist! He steps to the mic in this week's episode giving his assessment on the market and advice to founders.Find Navin online:LinkedIn: https://www.linkedin.com/in/navingoyalmd/Find LOUD Capital online:Website: https://loud.vc/This episode is sponsored by Miquido - a full-service software development partner that supports companies in building their digital products. Learn more at miquido.com/hypeman Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Jeff Goldberg interviews Rajiv Nathan, Founder & Chief Pitch Artist at Startup Hypeman. He was featured on NBC, TED, Inc, Forbes, HuffPo, Sales Hacker, Sales Assembly, Startup Grind, 1871, & more.Connect with Rajiv Nathanhttps://www.linkedin.com/in/rajivnathan/Connect with Jeff Goldberghttps://jgsalespro.com/https://www.linkedin.com/in/jeffgoldbergsalescoach/

How To Deliver Memorable Sales Demos That Don't Suck; Delivering sales demos is undoubtedly a defining moment in the sales process. How you present your story, solution and message is mission critical if you want to win new business and impactful relationships in less time. So, how exactly can you deliver a sales demo that breaks through the noise and connects with your prospect's heart and mind? In this episode of The Influential Communicator, I sit down with Rajiv Nathan to talk about how to improve your sales demos and craft sales pitches that don't suck! Rajiv, otherwise known as the Fresh Prince of SaaS, is also the founder of Startup Hypeman, a business that focuses on helping startups improve their storytelling and stand out to their audience. He shares his groundbreaking approach of how to think like an entertainer and uncovers the importance of revamping old school sales approaches in order to craft a memorable sales pitch. Ready to take notes? Hit that play button and let's dig in! WHAT WE DISCUSS: [0:26] - Who is Rajiv Nathan? [1:55] - Rajiv's Obama impression [3:50] - What Rajiv learned from Obama's communication skills [5:10] - What Rajiv learned from his idols like The Rock and Jay-Z on pitching and storytelling [11:06] - The number one mistake that sales representatives make when delivering sales demos [16:44] - Pre-call rituals and exercises that a sales rep can do to calm down their nervous system [19:14] - Why post-call rituals are just as important as pre-call rituals [21:09] - How to build trust effectively and start a demo in a unique and memorable way [25:20] - Why you should focus on shifting perspectives in sales demos [28:56] - Things that people can do differently in their sales demos today [34:45] - What a sales rep can do to stand out after a call [40:31] - An influential communicator that Rajiv looks up to today VALUABLE INSIGHTS AND KEY TOPICS: How to build a pitch deck that connects with your prospect emotionally and logically. How to shift into a winning mindset before deliver an engaging sales demo. The importance of having pre-call and post-call rituals so you can improving your sales pitches. Useful exercises sales reps can do before, during, and after any discovery call. 3 THINGS THAT PEOPLE CAN DO TO STAND OUT IN THEIR SALES DEMO Make things exciting by using the Reverse Demo Technique (RDT). Do the exact opposite of conventional sales demos by taking the end result and working your way backwards. After the sales demo, send bullet points of the things you talked about and a 2-minute video recap of the meeting. Don't send a video of the full meeting! Keep things interesting by keeping them engaged and sending them content related to the things you talked about during the call.  NOTABLE QUOTE: [15:04] - “My philosophy with any business is: Don't think like an entrepreneur, don't think like an executive. Think like an entertainer, because the entertainer has one goal in mind and that's making an emotional connection with their audience.” - Rajiv Nathan USEFUL RESOURCES: How to develop the perfect elevator pitch: https://www.startuphypeman.com/influential Connect with Rajiv Nathan: https://www.startuphypeman.com/ https://www.therajnation.com/ https://www.linkedin.com/in/rajivnathan https://twitter.com/rajnation https://www.instagram.com/rajnation Ravi Rajani's Podcast: https://www.theravirajani.com/podcast Ravi's Social Media: https://www.linkedin.com/in/ravirajani/ https://www.tiktok.com/@theravirajani

When you think about sales you typically think about generating your own leads, you and your team selling directly to the customer, and your entire sales operation being an in-house effort. Jen Dye has a different approach. She believes selling can and should be a team effort. Not just with your internal team members, but alongside external partners. The Peak Beyond's founding team has been able to reach nearly $1 million in ARR — without a single dedicated sales hire — by building a Partner-Sales ecosystem that helps ensure the majority of their leads come through warm referrals or as part of a larger sale alongside other companies' products. All season long we're talking exclusively with clients from the Startup Hypeman portfolio, and we had the honor of working alongside The Peak Beyond for their Series A round. In our season finale, Jen shows us how partnerships have helped them grow inside the budding Cannabis retail industry.Find Jen online:LinkedIn: https://www.linkedin.com/in/jenniferldye/Find MORE online:Website: https://www.thepeakbeyond.com/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off.Want no to NOT suck at pitching your startup? Subscribe to our Point-of-View Letter at startuphypeman.com! See acast.com/privacy for privacy and opt-out information.

The hardest thing to do during the capital raise journey is convince investors that your startup is a risk worth taking.It's even harder to do if you don't have any revenue behind your name but you're still saying, "Just trust me."Sustainable meat company, New Age Meats hasn't generated a dollar in revenue yet, but they've raised $32 million to date across Seed, Bridge, and Series A rounds.All season we're talking exclusively with clients from the Startup Hypeman portfolio, and we had the honor of working with New Age Meats on their pitch as they ultimately raised $25 million for their Series A.Their COO Derin Alemli steps to the mic this week to dish out what you need to know at each phase of the investment journey, and how to make bank when you're not yet making bank.Find Derin online:LinkedIn: https://www.linkedin.com/in/dalemli/Find New Age Meats online:Website: https://newagemeats.com/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. See acast.com/privacy for privacy and opt-out information.

This week on Social Cycologists, we interview Rajiv Nathan, a professional storyteller and owner of Startup Hypeman. He's been featured in NBC, Ted, Forbes, Inc Magazine, Sales Hacker, and Huff Po and more. In this episode, we cover: How Rajiv got his start going viral on LinkedIn while rapping hype songs, leveraging the LinkedIn algorithm to promote views, outbounding for companies, his Que Pasa framework, and much more. Sign up for Social Cycle at socialcycle.io. Don't forget us to rate us 5 stars on Apple Podcasts, Spotify, or Anchor! Follow us on Instagram, Twitter, and join our Facebook group. --- Send in a voice message: https://podcasters.spotify.com/pod/show/social-cycologists/message

Everyone talks about how startup life is crazy.At any given point you're working on 5 different things.Decisions made an hour ago might change an hour later.What you thought you were doing yesterday might not be what you're doing tomorrow.In a weird way, we're kind of obsessed with the chaos, and we tend to glorify it.But operating from chaos doesn't help you grow a company.As unsexy as it might sounds, you need discipline and structure.This season of the podcast exclusively features guests from the Startup Hypeman client portfolio, and this week HonestGame CEO Kim Michelson steps to the mic to shares their EOS (Entrepreneur Operating System), and how that's helped them grow from 2 cofounders to 14 employees, over $2 million in funding, 188% YoY revenue growth, and partnerships with the likes of the Chicago Bulls and others.Find Kim online:LinkedIn: https://www.linkedin.com/in/kimmichelsonFind Honest Game online:Website: https://honestgame.com/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. See acast.com/privacy for privacy and opt-out information.

When you bring new technology to market or a new approach to the old way of doing things, you face a fundamental problem of trying to educate the market while also having no brand equity or credibility yet. So why should anyone listen to you? That's the fundamental problem experiential rewards platform Blueboard faced when they launched in 2013. But since launch, they've scaled from 2 cofounders all the way 200+ employees, $16 million raised, over $50 million in annual revenue, and a recognized name in their industry. This season of the podcast exclusively features guests from the Startup Hypeman client portfolio, and this week Blueboard's Cofounder and COO Kevin Yip steps to the mic to share they've built their brand from nothing to something.Find Kevin online:Instagram: https://www.instagram.com/kvnyp/LinkedIn: https://www.linkedin.com/in/kevinyip/Find Blueboard online:Instagram: https://www.instagram.com/blueboardinc/LinkedIn: https://www.linkedin.com/company/blueboard-inc/Website: https://www.blueboard.com/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. See acast.com/privacy for privacy and opt-out information.

Rajiv 'RajNATION' Nathan is a chief pitch artist, rapper & the founder of Startup Hypeman. He shares his Que Pasa elevator pitch method & ideas for improving your pitch, telling better stories & improving your posturing. For SaaS Sales Players Only: https://www.startuphypeman.com/ssp Connect with Raj on LinkedIn: https://www.linkedin.com/in/rajivnathan/

Plain and simple, one of the best ways to grow a startup is to get the people talking — literally. That's what ultra-fast growing startup Electric.ai has done incredibly well. Through telling the stories of their customers, users, and even their own employees, they've managed to create a groundswell around their product that makes new customers, new users, and new users want to become part of their ecosystem. This strategy has helped them expand from $17 million to $38 million ARR in 2021, and on pace for $80 million ARR in 2022, plus grow from 200 to 500 employees in a year, AND raise $190 million in total. This entire season of the podcast we're featuring the different companies in the Startup Hypeman client portfolio, and it is my absolute honor to have Electric's Sr. Comms Director, JoAnn Martin, step to the mic this week to share how they've used people stories as rocket fuel towards their growth.Find JoAnn online:LinkedIn: https://www.linkedin.com/in/joannmmartin/Find Electric online:https://www.electric.ai/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. See acast.com/privacy for privacy and opt-out information.

Science On Call isn't your typical startup. Which is why when they originally founded, they didn't even entertain the idea of investor capital. But that narrative changed when they stopped thinking of their company as a restaurant IT consultancy, and started thinking of it as an IT platform for restaurants. This shift came with a business model change and a redirected vision. A vision that could be significantly bolstered through outside investment. Startup Hypeman had the chance to work on Science's pitch in 2020 shortly after their founding and I was seriously impressed with their passion and zeal. Within a couple of months they won $1k in a pitch competition. Then they were accepted into Techstars, and 1 year later they pulled in their first institutional money from LongJump VC. To date, they've raised over $500k. Last season we had their cofounder Andy Frievogel on the show to discuss selling into the restaurant industry. This week their other co-founder Luisa Castellanos steps to the mic to detail the journey of their first $500k. (Oh and, she also recounts her first venture as a pre-teen selling hand knit iPod cases!)Luisa's contact info:https://www.linkedin.com/in/luisa-castellanos/Science On Call's contact info:Website: https://scienceoncall.com/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. See acast.com/privacy for privacy and opt-out information.

2 times a month in the Startup Hypeman newsletter we share a list of upcoming pitch competitions taking place. Why? Because pitch competitions are a great way to fund your startup in the early days — if you can win. No one understands how to execute this better than Dapo Kolawole. He came to me a few years ago when his first startup, Citispoon, was getting off the ground. We worked on his pitch and shortly after I was receiving almost weekly updates from Dapo telling me he won another competition. Now on his second startup, Roomii, Dapo has amassed over $170,000 in total winnings across both companies. He steps to the mic in this week's episode to share his lessons learned and best advice on how to win.Dapo's contact info:Twitter :@dakola07Linkedin: https://www.linkedin.com/in/dapokolawole/Instagram: dapo.kolawoleThis week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. See acast.com/privacy for privacy and opt-out information.

It's a brand new season of Startup Hypeman: The Podcast! Can you believe we're on our 17th season now? This season we're featuring exclusively past and present clients from the Startup Hypeman portfolio. Kicking off our first episode is Searchspring's CEO Peter Messana. Within 2 months of taking over at Searchspring, the company merged with it's top competitor, Nextopia. It's not easy to show up as the new kid on the block and before you can even drop off brownies at everyone's doorstep you start remodeling. In my conversation with Peter he shares how the deal came together, what metrics they focused on to decide if it was a good move, why they chose to keep the Searchspring brand over Nextopia, and the way they messaged the change to the team.Peter's contact info:LinkedInThis week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. See acast.com/privacy for privacy and opt-out information.

We are gearing up for Season 17, but in the meantime, enjoy one of our favorites from Season 12!As marketplace startups become more and more popular, the strategy to capture the market becomes increasingly important, AND nuanced.After raising a $400k angel round to begin 2019, Melbourne-based wellbeing marketplace Avaana focused the year on owning the B2B side first -- to the tune of over 1,200 practitioners now onboard.Avaana is a Startup Hypeman client and in my conversation with Rohan, we talk through how they've successfully formed their footprint on one side of the market. It's a great conversation exploring how and why they underpromise, how their mission dictates who they target, and why Rohan believes the most overlooked but impactful element is TRUST.Find Rohan and Avaana online:IG@avaanawellbeingwww.avaana.com.auPlus, this week on Startup Open Mic: Goodfynd.Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com See acast.com/privacy for privacy and opt-out information.

You've heard it before: A Founder talks about the great idea they are building, and then when you ask them how it will work they reply with zeal, "MARKETPLACE!" Now, I'm not saying that's inherently a bad idea, but many companies are inherently misguided in their building of a marketplace. We're seeing the long-term business model viability of companies like ClassPass, DoorDash, and others get tested after years where it seemed like these companies were invincible. Shelly Patel has spent her career in strategy and operations roles building up marketplaces for companies like Uber, ChefHero, Groupon, and her newest role as Director of Operations at Alkeme Health, a SaaS content marketplace for mental health. She joins me in our season finale to drop a healthy dose of reality on what it really takes to build a successful marketplace.Find Shelly online:https://www.linkedin.com/in/shellyaggarwal/Find Alkeme online:https://alkemehealth.com/Plus hear the elevator pitch of Startup Hypeman portfolio client Avaana using the Que PASA Elevator Pitch Formula!™ See acast.com/privacy for privacy and opt-out information.

There's a distinct difference between selling a product that everyone and their mother has heard of (think SEO or payroll software) versus selling a product that virtually no one has heard of. The former starts with a baseline understanding of what the product offers, how it typically behaves, what the pricing guardrails are, etc. The latter there is no baseline understanding — of anything. So what do you do? StoryFit CEO Monica Landers is working to bring Artificial Intelligence to the scrip writing process in movies and television. Not only has A.I. never been heard of in this scenario, but the industry overall has a history of producing shows and movies that demonize A.I.'s very existence (think of any robot takeover film). She steps to the mic in this week's episode to share how StoryFit is overcoming this and introducing their technology to a market that is very hesitant.Find Monica online:LinkedIn: https://www.linkedin.com/in/molanders/Find StoryFit online:https://www.storyfit.com/Plus hear the elevator pitch of Startup Hypeman portfolio client Avaana using the Que PASA Elevator Pitch Formula!™ See acast.com/privacy for privacy and opt-out information.

Most people believe deals are won or lost at the proposal stage. But that's only true if you've done a poor job managing your sales process. In reality, deals are confirmed or revised at the proposal stage. This is something I fundamentally didn't understand when I was a rookie salesperson. Then I hired Joe Micallef, President of GrowUp Sales, as my first sales coach to teach me how it should be done. When he broke down the why, how, and what I was a brand new salesperson my close rates increased, and so did my deal sizes. Many of the startups I work with now are a lot like I was when I was a rookie. That's why I'm so excited to welcome Joe onto this week's podcast to share with you the makeup of a winning proposal.Find Joe online:https://www.linkedin.com/in/growupsales/Find Grow Up Sales online:https://growupsales.com/Plus hear the elevator pitch of Startup Hypeman portfolio client Avaana using the Que PASA Elevator Pitch Formula! See acast.com/privacy for privacy and opt-out information.

What do you call someone who is a Hip Hop artist, Yoga instructor, helps companies and individual create their brands and tell their stories? I call him Rajiv Nathan. Known as the Startup Hypeman in the world of startup pitching for funding, Rajiv Nathan AKA RajNation, spends his time helping companies of all sizes tell their stories. Not just for venture capital funding but also to their future customers and existing staff.  On this episode Rajiv shares how he uses all of his own story as a rapper, yoga teacher, MMA emcee and entrepreneur to help others excel in all they do. He exemplifies his belief that you can turn everything you enjoy into a career, without burnout! One key? Understanding and communicating your POV. Known as the Heavyweight Champion of Story, Rajiv 'RajNATION' Nathan is Founder of Startup Hypeman, helping growing companies not suck at telling their story so they stand out to their audience, stand apart from competitors, and break through in their category. He was named an "Agent of Change" by Huffington Post, has given a TED Talk, and been featured in Inc, Forbes, and more. He's also a hip hop artist, yoga instructor, and host of the popular show Startup Hypeman: The Podcast. Talk to him about Hamilton, WWE, or Seinfeld and you'll have a friend for life. www.startuphypeman.com

Known as the Heavyweight Champion of Story, Rajiv 'RajNATION' Nathan is Founder of Startup Hypeman, helping growing companies not suck at telling their story so they stand out to their audience, stand apart from competitors, and break through in their category. He was named an "Agent of Change" by Huffington Post, has given a TED Talk, and been featured in Inc, Forbes, and more. He's also a hip hop artist, yoga instructor, and host of the popular show Startup Hypeman: The Podcast. We talk about standing out and avoiding the head to head product/feature war.  He has an effective framework he calls Que PASA, it's about narrowing in on your specific clients and their biggest challenges and then developing your messaging and approach to that. Raj has been kind enough to share with our listeners his Que PASA pitch guide. Access your free copy here https://www.startuphypeman.com/steven Key Points of This Discussion Winning customers through storytelling Rajiv's Que PASA pitch framework The importance of the fundamental elevator pitch Framing your messaging: Problem, Approach, Solution, Action Being careful with ROI Selling Rajiv's shares his suggested discovery call format The typical pitch structure and how it should be done A must listen for startups and tech companies looking to scale up their salesforce and stand out in a world where it's difficult to win on product and features alone.  To learn more about Raj and his company visit www.startuphypeman.com  And you can find him here on Linkedin

After you win a customer, do you let them run wild with your product and never speak to them again? If you actually care about your customer's success, then you not only don't let them run wild, but you also make their success a part of your overall business strategy. Part of helping ensure success is to have a CSM team that knows how to spot the right opportunities for expansion revenue, because they realize that's the best way to be in service to the customer. Appen's Global CS Director Shali Reed joins me in this week's episode for a conversation on how she leads her team, and makes CS a central part of Appen's overall revenue strategy.Find Shali online:LinkedIn: https://www.linkedin.com/in/vaishali-rana-reed/Find Appen Global online:Website: https://appen.com/Plus hear the elevator pitch of Startup Hypeman portfolio client Avaana using the Que PASA Elevator Pitch Formula! See acast.com/privacy for privacy and opt-out information.

Pop quiz - if you heard that someone started a business when the pandemic hit, and the customers of said business were RESTAURANTS, would you say that business would still be around a year later? We've all heard before that you shouldn't enter certain markets because they don't have budget. Or maybe even in your own 1-on-1 selling, you've chalked up a lost deal to 'no budget'. But are we letting 'no budget' become an excuse for not trying? Science is that company from the pop quiz. Not only did they enter a market that traditionally will tell you they don't have budget, but they did it at the start of the pandemic, AND they've consistently grown revenue over the year. Their CEO Andy is here to tell you 'no budget' isn't a given, and with the right approach you can find your best customers in places no one else would even give the time of day.Find Andy online:https://www.linkedin.com/in/andrew-freivogel/Find Science online:www.scienceoncall.comPlus: Hear the elevator pitch of Startup Hypeman portfolio client Engagedly, using the Que PASA Elevator Pitch(TM) Formula! See acast.com/privacy for privacy and opt-out information.

On this week's Career Therapy Podcast (e.50), we welcome a long-time friend, and former business partner, Raj ‘RajNATION’ Nathan to the podcast. Raj is the founder of the Startup Hypeman, and he’s also a rapper, and a yogi. We ran a small business together back in the day called Idea Lemon that set the foundation for both his business and Career Therapy. In our conversation we talk about how to build a career you don’t need to retire from, the true meaning behind ‘passion,’ and how to form a healthy sense of identity in both our work and our lives. Support this show http://supporter.acast.com/careertherapy. See acast.com/privacy for privacy and opt-out information.

Yes, you read that right. lemlist had a $30 million investment offer waiting to be signed, and they turned it down. There isn't much else to say other than listen in as their CEO G. Mobeche explains how it all went down, why they said no, and what advice he has for companies raising capital.Find G online:LinkedIn: https://www.linkedin.com/in/-g-/Find lemlist online:https://www.lemlist.com/Plus: Hear the elevator pitch of Startup Hypeman portfolio client Engagedly, using the Que PASA Elevator Pitch(TM) Formula! See acast.com/privacy for privacy and opt-out information.

Most companies fight to win on product. The best companies win on brand. Sure, your product has to be good, but to become a truly successful company, there must be more you bring to the table than an interchangeable piece of technology. Your brand is the image you portray, the value system you project, the community you build, and more. And when you have a solid brand, you don't just get customers — you get raving fans who become your CHAMPIONS. Few companies know this better than Lessonly. With over $30 million raised and 200+ employees, they've experienced 20x revenue growth largely by making their brand their competitive advantage. Their CMO Kyle steps to the mic in this week's episode to share their approach, guidelines, and strategy for making it happen.Find Kyle online:LinkedIn: https://www.linkedin.com/in/kylelacy/Find Lessonly online:https://www.lessonly.com/Plus: Hear the elevator pitch of Startup Hypeman portfolio client Engagedly, using the Que PASA Elevator Pitch(TM) Formula! See acast.com/privacy for privacy and opt-out information.

The generally accepted practice in revenue department at scaling organizations is a career roadmap of SDR > Account Executive > Senior Account Executive, etc. But why then do so many SDRs fail to succeed when they become AEs? And what role do companies play in setting them up for success? Christina Brady has seen the good, the bad, and the ugly as a former Head of Sales at Groupon and Glassdoor. In her role of President at Sales Assembly, one of her focuses is making sure companies successfully execute this aspect of scale. She steps to the mic in this week's episode to discuss how to find the right people, what companies should be doing for their employee roadmap, and what makes the transition to AE smooth and successful for everyone.Find Christina online:LinkedIn: https://www.linkedin.com/in/christinapbrady/Find Sales Assemby online:https://www.salesassembly.com/Plus: Hear the elevator pitch of Startup Hypeman portfolio client Engagedly, using the Que PASA Elevator Pitch(TM) Formula! See acast.com/privacy for privacy and opt-out information.

Everyone wants to grow and scale, but not everyone is necessarily ready or prepared to do so. Growth tends to happen before you realize it, and before you've had a chance to put real processes or structure in place. It requires vision, direction, and buy-in. The collateral damage? Losing team members along the way. Jackie Hermes has grown the SaaS growth marketing agency Accelity from her taking clients as a solo consultant, to having a freelance team, all the way to a full-time team of nearly 20. She's definitely experienced the 'growth just happened' ride and has the scars to prove it, but she also used those scrapes and bruises to get ahead of their next phase of growth. She steps to the mic this week to share what she's learned, what she wishes she would have done differently, and what she's doing next.Find Jackie online:LinkedIn: www.linkedin.com/in/thejackiehermesTwitter: www.twitter.com/thejackiehermes Instagram: www.instagram.com/thejackiehermesFind Accelity online:www.linkedin.com/company/accelitymarketingwww.twitter.com/accelitymktgwww.facebook.com/accelitymarketing www.instagram.com/accelitymktg Plus: Hear the elevator pitch of Startup Hypeman portfolio client Swish House, using the Que PASA Elevator Pitch(TM) Formula! See acast.com/privacy for privacy and opt-out information.

One of the best things your company can do to grow is hedge your growth levers against one another. Otherwise known as "Don't put all your eggs in one basket". That's why you never see successful companies rely on just one marketing channel. But what about on the sales side? Sure, you can have a team of salespeople, and even divide teams by region or account type, but isn't it still ultimately a one-prong effort? Enter: Channel partners. Companies like Dell and Microsoft make literally billions through channel partner sales, but you don't have to be at their scale to execute for your startup. Dina Moskowitz is the CEO of SaaSMAX, whose Partner Optimizer tool identifies the best possible channel partners for any company. She knows exactly who this strategy is good for, what conditions need to be satisfied, and how to execute and operate at scale. She steps to the mic in this week's episode to share the inside story.Follow Dina online:LinkedIn: https://www.linkedin.com/in/dinamoskowitz/Twitter: https://twitter.com/DinaDinaDinaFollow SaaSMAX online:https://saasmax.com/Plus: Hear the elevator pitch of Startup Hypeman portfolio client Swish House, using the Que PASA Elevator Pitch(TM) Formula! See acast.com/privacy for privacy and opt-out information.

For More Episodes Visit: www.podcast.scottdclary.com Raj is the founder of Startup Hypeman, a B2B marketing company that helps startups stand out to customers and investors and stand apart from competitors. They help scale B2B SaaS companies and make their story the only one that matters. He is here to share how he uses the art of storytelling to help businesses with branding and marketing strategies. He’s a regular contributor to Sales Hacker, has grown his own organization and works with F100/500 clients, and advises various entrepreneurs at startup incubators around the country. Rajiv describes his style of marketing & sales as problem-based sales and marketing rather than product-based sales and marketing because they hone in on the problems that the buyer is experiencing. A good story changes how the buyer sees you- they differentiate you from the competitor and want to pay you what you’re worth. Show Links https://www.instagram.com/startuphypeman/ https://www.startuphypeman.com/ Show Sponsor Vidyard - http://vidyard.com/scott (Free Vidyard Account) Stand out with a marketing and sales tool that builds human connections with prospects and customers. Vidyard’s platform makes it easy to record, manage, share, and track all your videos, giving you the tools you need to drive more business. Talking Points 00:00 - Rajiv ‘RajNATION’ Nathan, The Startup Hypeman 06:42 - Turning failures into lessons. 11:24 - Pivoting from career to entrepreneur. 13:42 - Why can’t organizations set up their own storytelling strategy? 18:39 - Why you need to think like an entertainer, not a sales rep. 23:04 - Tailoring your story. 28:49 - Perfecting your elevator pitch. 37:40 - Every startup’s a pro wrestler. 39:29 - Hamilton & sales. 49:58 - Lessons in sales & life from the Startup Hypeman.  SUCCESS STORY PODCAST Stories worth telling. On the Success Story podcast, Scott has candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. Website: https://www.scottdclary.com Podcast: https://www.podcast.scottdclary.com YouTube: https://www.youtube.com/scottdclary Instagram: https://www.instagram.com/scottdclary Twitter: https://twitter.com/scottdclary Facebook: https://facebook.com/scottdclarypage LinkedIn: https://linkedin.com/in/scottdclary

The 14th episode of our ‘SaaS expert interview' series sees Matt Milligan chat to Rajiv Nathan, the Startup Hypeman. Rajiv specialises in scaling start-ups, and has some expert advice for your outbound strategy that you won't have heard before. He's also great fun, and if you're at all interested in the origins of his viral ‘rap-preneur' performances, this is not one to miss.

There's this weird obsession with hustle culture, where you're made to feel that if you're not working 70 hour weeks, putting in time on weekends, and skipping holidays that you must be doing something wrong. But that lifestyle simply isn't sustainable and you either end up burning out or making really bad personal decisions. What if there was another way? And not just from a mindset perspective, but from an operations perspective? Jim Vaselopulos, host of The Leadership Podcast, has been in the game for a long time, building his name as a sales leader, C-suite advisor, and investor. You'd think with so much experience he must have done this through hustling hard day in and day out. But not so much — in fact Jim describes himself as lazy. Jim's been a mentor of mine for several years and he steps to the mic to share his strategies on how can get more by doing less.Find Jim online:LinkedIn: https://www.linkedin.com/in/jimvaselopulos/Find Rafti advisors:https://www.raftiadvisors.com/Plus: Hear the elevator pitch of Startup Hypeman portfolio client Swish House, using the Que PASA Elevator Pitch(TM) Formula! See acast.com/privacy for privacy and opt-out information.

Raj Nation from Startup Hypeman joins Jamie Carney, Jason Ferrara and Pete Jansons to help the SaasHoles with their Elevator Pitch Topics: Quepasa Formula Story Stack Executive Buy in Ceo Vision Idea for a guest or topic? pete@saasholes.net

Startup Hypeman’s Rajiv Nathan is back with host DP Knudten for more conversation about the how aligning your business with the person you actually are is key for creating a ‘completely true / completely you’ personal brand, and having the kind of satisfying success you desire. To learn more about Rajiv and download his free elevator pitch framework, visit startuphypeman.com/dpknudten ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in. You can reach DP Knudten at: Email: dp@dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2021 DP Knudten LLC - all rights reserved

The journey to product-market fit is just that — a journey. Many companies think they have it, when in fact they don't. Others struggle to really break through. Naveed Iqbal's startup Dolr helps people to get $0 student loan debt faster. They operate as both a B2C and B2B model, targeting organizations to offer Dolr as an employee benefit. With multiple target audiences they've had to make sure they have PM-fit at both the end user and the economic buyer levels. And on their path towards owning it at this stage, they've learned a lot of tough lessons around looking at the data, recognizing confirmation bias, and making hard decisions related to growth. Naveed steps to the mic in our season premiere to share these lessons and advice for scaling up.Find Naveed online:https://www.linkedin.com/in/naveed-h-iqbal/Find Dolr online:https://www.getdolr.com/https://www.instagram.com/getdolrhttps://www.linkedin.com/company/dolr/Plus: Hear the elevator pitch of Startup Hypeman portfolio client Swish House, using the Que PASA Elevator Pitch(TM) Formula! See acast.com/privacy for privacy and opt-out information.

Rajiv 'RajNATION' Nathan is Founder of Startup Hypeman, which helps growing companies tell amazing stories so they stand out to their audience, stand apart from competitors, and break through in their category. He is known as the Heavyweight Champion of Story, He was named an "Agent of Change" by Huffington Post, has given a TED Talk, and been featured in Inc, Forbes, and more. He's also a hip hop artist, yoga instructor, and host of the popular show "Startup Hypeman: The Podcast". Rajiv and Dave discuss the important of connecting with your customer through powerful storytelling techniques. Be sure to get your bonus by going to: https://www.startuphypeman.com/clickfunnels Website: www.startuphypeman.com Linkedin: linkedin.com/in/rajivnathan (Primary) Instagram: @startuphypeman | @RajNATION Twitter: @startuphypeman | @RajNATION Podcast: "Startup Hypeman: The Podcast" available at startuphypeman.com and on Apple Podcasts | Spotify | Google Play and all major podcast platforms. Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

In this episode of Startup Hustle, Matt DeCoursey and Rajiv Nathan, of Startup Hypeman, discuss creating startup hype. Find Startup Hustle Everywhere: https://linktr.ee/startuphustle  This episode is sponsored by Gusto https://gusto.com/startuphustle  Get 3 Months Free After you Run Your First Payroll Learn more about Startup Hypeman https://startuphypeman.com   See omnystudio.com/listener for privacy information.

Every company goes through that period where they actually push people AWAY from their website, because it doesn't accurately reflect who they are and what they do.I know that was the case for Startup Hypeman's website until recently.Wicked Reports was in this boat as well, where they found that through piecemeal updates to their website over time, it produced crazy high bounce rates and confused leads.Their CEO Scott took some time and followed a systematic process he learned from the book "Obviously Awesome", and rebuilt the Wicked website.Within one month lead flow tripled, bounce rates dipped, and demo bookings, buyer readiness, and demo close rates all improved. This past Startup Hypeman client steps to the microphone in this episode to share their process.Find Wicked Reports onlineSocials: @wickedreportswww.wickedreports.comToday's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.comPLUS -- hear from me and 40+ other leading sales professionals this summer in the Blissful Prospecting Think Outside The Script summer virtual tour! All talks are live and interactive, sign up at tour.blissfulprospecting.com. See acast.com/privacy for privacy and opt-out information.

Master Communicator Podcast Episode #26 with Rajiv "RajNATION" Nathan. Rajiv runs a company called Startup Hypeman. Startup Hypeman helps growing companies stand out to their customers and stand above their competition. In this interview, Rajiv talks about the importance of good leadership and effective communication. You can learn more about Rajiv and the work he does at www.startuphypeman.com

Rajiv “RajNATION” Nathan is the founder of Startup Hypeman and is known as the Heavyweight Champ of storytelling. Startup Hypeman helps SaaS startups not suck at how they pitch and tell their story so they stand out to customers and investors, and stand apart from competitors. His work has been featured in Inc, Forbes, Huffington Post, and more, and he’s partnered with accelerators across the US. When he’s not doing that you can find him teaching yoga, or making music as a rap artist. What we talk about

Rajiv Nathan is a good friend and founder of Startup Hypeman. He helps startups with their sales and marketing presentation development, demo call reviews, creative outbound techniques, and category creation & leadership. Connect with Rajiv Nathan on LinkedIn, listen to Startup Hypeman, check out Rajiv's website here, and listen to Raj's Fresh Prince rap here Head to the show notes page for more resources and tools to help you send better cold outreach to your prospects, feel more confident in your cold calls, and land more meetings with your ideal clients: https://blissfulprospecting.com/podcast

Adam Torres interviews Rajiv 'RajNATION' Nathan Founder at Startup Hypeman in this episode. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast: https://www.moneymatterstoptips.com/podcastguest --- Support this podcast: https://anchor.fm/moneymatters/support

After the tragic passing of NBA Legend Kobe Bryant, I received a text from my friend and 4x Live Different Podcast guest Rajiv Nathan who was just as distraught over our hero’s passing as I was… Today we decided to get together to share some lessons learned from Kobe both on and off the court. Kobe Bryant was not only an Olympic and 5x NBA champion but an incredible ambassador to the game, and responsible for its growth on a global scale.  Beyond basketball, he was an investor, family man, coach, writer, producer, and more. Please enjoy this co-produced podcast with Rajiv Nathan, which also appears on the Startup Hypeman Show.   Known as the Heavyweight Champion of Story, Rajiv 'RajNATION' Nathan is Founder of Startup Hypeman, helping startups not suck at pitching and telling their story so they stand out to customers and investors and stand apart from competitors. He was named an "Agent of Change" by Huffington Post, has given a TED Talk, and been featured in Inc, Forbes, and more. He's also a hip hop artist, yoga instructor, and host of the popular show Startup Hypeman: The Podcast.   Talk to him about Hamilton, WWE, or Seinfeld and you'll have a friend for life.   You can find additional show notes on my blog http://mattwilson.co

On this episode, we meet RajNATION, the founder of The Startup Hypeman – a sales and startup consulting firm that helps brands find their voice. This was an amazing discussion where we dived deep into Raj’s story on failing at his first startup, living at home with parents, falling behind peers, becoming more spiritual, learning spirituality’s impact on humility, and finally succeeding in building a successful business!

As marketplace startups become more and more popular, the strategy to capture the market becomes increasingly important, AND nuanced.After raising a $400k angel round to begin 2019, Melbourne-based wellbeing marketplace Avaana focused the year on owning the B2B side first -- to the tune of over 1,200 practitioners now onboard.Avaana is a Startup Hypeman client and in my conversation with Rohan, we talk through how they've successfully formed their footprint on one side of the market. It's a great conversation exploring how and why they underpromise, how their mission dictates who they target, and why Rohan believes the most overlooked but impactful element is TRUST.Find Rohan and Avaana online:IG@avaanawellbeingwww.avaana.com.auPlus, this week on Startup Open Mic: Goodfynd.Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com See acast.com/privacy for privacy and opt-out information.

Take a look at your potential customers. Now look again. Are you really looking at the total available market, or have you fixated on one subset that has the biggest names but is the hardest to reach? Sometimes your best customers are the ones you're not paying attention to. This week on the show I welcome Startup Hypeman client, and my friend, FanFood CEO Carson Goodale. FanFood combines concession food with sports games. Immediately you might think NBA, MLB, etc. And that's exactly what FanFood did at first. But they say that meant multiple decision-makers, extremely long sales cycles, and essentially one shot to get it right. So instead, they changed their strategy to a bottom-up approach, and it's led to 75 customers, $3.5 million raised, and now a team of 25 employees.Find Carson and FanFood online:Twitter and IG @fanfoodappwww.fanfoodapp.comToday's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com See acast.com/privacy for privacy and opt-out information.

Meet Rajiv Nathan, the founder of Startup Hypeman. Rajiv helps SaaS startups not suck at how they pitch and tell their story so they stand out to customers and investors, and stand apart from competitors. His work has been featured in Inc, Forbes, Huffington Post, and more, and he's partnered with accelerators across the U.S. In this episode, you'll hear the story of how Startup Hypeman came to be. You'll learn the Superhero Strategy to craft the perfect message for your SaaS Company, the "Que PASA" formula that you need to know to create perfect pitches, outbound campaigns, and demos. And you'll also learn how to organize a 10 out of 10 elevator pitch and finally, the X to Y Paradox and how that helps explode your outbound email results. Rajiv has a unique quality to him, a great storytelling mechanism and his messaging is a lot of fun. You're going to have a ton of fun listening to this episode! Notes 03:30 Build Out Your Pitch, Message, Story to Stand Out 06:00 Finding the Way Towards SaaS 09:30 The Concept of Problem Market Fit 13:25 Empathy vs Product Features 15:15 Creating Empathy: The Superhero Strategy Framework 19:25 The "Que PASA" Formula 20:00 The Elevator Pitch as The Movie Trailer 22:50 Borrowing From Entertainment to Make Business Communication Sexier 27:35 Thinking Like An Entertainer and Less Like an Entrepreneur 28:50 Create Thoughtful Messaging for Your Particular Audience 30:50 A Whole Day Rollout Meeting 34:40 Applying The X to Y Paradox On Outbound Email Campaigns 44:55 Sales Enablement At An Earlier stage, Network Effects and Diversity 49:00 Lightning Questions

Rajiv 'RajNATION' Nathan Founder of Startup Hypeman is interviewed in this episode. Follow Adam on Instagram at Ask Adam Torres for up to date information on book releases and tour schedule. Apply to become a featured co-author in one of Adam's upcoming books: https://www.moneymatterstoptips.com/coauthor --- Support this podcast: https://anchor.fm/moneymatters/support

Raj Nathan is a hypeman - no, he doesn’t wear a clock around his neck like Flavor Flav - he’s a startup hypeman, and his mission us to help companoes not suck at pitching and telling their story, so they stand out to customers and investors, and stand apart from competitors and pretenders. He’s the founder of Startup Hypeman, host of the Startup Hypeman podcast, and, as you’ll learn, he’s also a rapper, and yoga instructor. We explored a number of topics in this conversation, including: How to tell better stories to sell what you do What the ideal sales call looks like, especially in the SaaS space; and, most importantly The merits of old skool v new skool hip-hop With that, give it up for my guest, straight outta Chicago, Illinois, Raj Nathan. Topics Discussed: Raj’s background 80s v 90s v 00s hip-hop The compelling intersection of entertainment and business Why stories matter How to tell better stories SaaS demo calls Elevator pitches The Hamilton Broadway show Show Notes: Wen: com Twitter: @rajnation / @startuphypeman Insta: @rajnation / @startuphypeman ----- Employee to Entrepreneur book: www.employeetoentrepreneur.io Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0 Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud Twitter: www.twitter.com/steveglaveski Instagram: www.instagram.com/@thesteveglaveski Future Squared: www.futuresquared.xyz Steve Glaveski: www.steveglaveski.com Medium: www.medium.com/@steveglaveski NEW Facebook group: www.facebook.com/groups/futuresquared/

Rajiv 'RajNATION' Nathan is Founder of Startup Hypeman, helping increase the success rate of startups by building messages that stand out to their audience and stand apart from their competitors. He was named an "Agent of Change" by Huffington Post, has given a TED Talk, and been featured in Inc, Forbes, and more. He's also a hip hop artist, yoga instructor, and host of the popular show Startup Hypeman: The Podcast. Talk to him about Hamilton, WWE, or Seinfeld and you'll have a friend for life. ————— Links: Startup Hypeman: https://www.startuphypeman.com/ Startup Hypeman: The Podcast: https://www.startuphypeman.com/podcast Intermitten: https://intermitten.org Hyde Park Angels: http://hydeparkangels.com/

You can the find the full episode description and show notes at https://edgeofcomfort.com/eocp24   On this episode of the Edge of Comfort Podcast, I talk with Rajiv ‘RajNATION' Nathan about storytelling in the name of expression, his path to becoming a yoga teacher, incorporating the Hamilton musical into a yoga class called #HAMILflow, and how to find your “Why.”   Rajiv Nathan, or better known as RajNATION, is an entrepreneur, startup advisor, yoga teacher, podcaster, rapper, storyteller, and more.   On the infinite pursuit of expression, RajNATION uses storytelling in its many fashions to make the complex easy-to-understand. RajNATION is founder of Startup Hypeman, RajNATION Yoga, and a hip hop artist by the same name.    Rajiv has been featured in Inc, Forbes, Huffington Post and other media outlets. He has taken the TED stage at Rush University, and his signature #HAMILflow yoga class frequently sells out. He currently teaches yoga at Bare Feet Power Yoga and Bottom Line Yoga in Chicago, and also leads classes of nearly 300 people in Millennium Park during the summer.   Although Rajiv's endeavors are diverse, you will learn pretty quickly that what underlies all of these pursuits is storytelling. While each aspect of RajNATION could be the focus of a single podcast, for this conversation we talk about how storytelling impacts Rajiv along with his yoga practice and classes.   Some of the things we discuss include: How Raj built a profession around advising startups, teaching yoga, podcasting, and rapping. The importance of storytelling in Raj's life and his pursuits. How Raj went from being “meh" about yoga to loving it and becoming a teacher #HAMILflow - Raj's creation and hybrid between the Hamilton musical and a yoga class. Dealing with the external and internal voices throughout life.   You can find the full episode description and show notes at https://edgeofcomfort.com/eocp24/  

Ready to tell a story that makes your clients stop dead in their tracks and start working with you? Raj Nathan, aka The Startup Hypeman, helps startups and consulting companies tell their story so they become superheroes.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/telling-your-brand-story-to-boost-sales-with-raj-nathan-aka-the-startup-hypeman-part-2-of-2---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.

Ready to tell a story that makes your clients stop dead in their tracks and start working with you? Raj Nathan, aka The Startup Hypeman, helps startups and consulting companies tell their story so they become superheroes.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/telling-your-brand-story-to-boost-sales-with-raj-nathan-aka-the-startup-hypeman-part-1-of-2---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.

How do you tell a story that your customers will love? Raj Nation, Founder of Startup Hypeman, joins the Rob Cressy Show to share storytelling tips he uses to entertain... The post Telling Stories Your Customers Will Love w/ Raj Nation | Rob Cressy Show (Ep 245) appeared first on Bacon Sports.

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory  In this "Lessons" episode, Rajiv Nathan, Founder of The Startup Hypeman, joins us to discuss the power of storytelling and clear messaging for business success. Rajiv highlights the importance of crafting a narrative that resonates with your audience, helping companies stand out, close more deals, and ultimately raise their value.Storytelling in Business: Rajiv emphasizes that entrepreneurs often overlook storytelling within their companies. By developing a process-driven approach, Rajiv's story stack model helps businesses build layered messaging that flows through sales and marketing efforts, allowing companies to connect deeply with customers.The Story Stack Process: The story stack consists of elements like crafting the elevator pitch, developing the company manifesto, and refining the demo presentation. Rajiv explains how each component serves as the foundation for sales strategies and marketing content, ensuring a cohesive and impactful narrative.Why External Help Matters: While companies may attempt to handle storytelling in-house, Rajiv argues that internal teams are often too close to their product to effectively communicate its value. He helps bridge this gap by codifying the company's vision into a scalable narrative that aligns leadership's goals with customer-facing efforts.➡️ Show Linkshttps://successstorypodcast.com  YouTube: https://youtu.be/ZJ3ocXk_7EE                                     Apple: https://podcasts.apple.com/us/podcast/rajiv-rajnation-nathan-founder-of-the-startup/id1484783544?i=1000518257756                                           Spotify: https://open.spotify.com/episode/1N82nE4DURAPuPsWxT8XUQ?si=8b9d48164f6640a4                       ➡️ Watch the Podcast On Youtubehttps://www.youtube.com/c/scottdclary Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy