Telecom Reseller

“Verification is no longer a nice-to-have—it's a must-have,” says Gegham Azatyan, Co-Founder and Chief Business Officer at Dexatel, in a conversation with Doug Green, Publisher of Technology Reseller News. In this episode, Azatyan introduces Dexatel Verify, a new CPaaS solution designed to intelligently authenticate users across multiple channels in real time. Founded in 2015, Dexatel helps global brands build secure and reliable customer communication through SMS, voice, email, and chat apps like WhatsApp, Telegram, and Viber. Now, with the launch of Dexatel Verify, the company is addressing the rising challenges of online fraud, fake accounts, and high messaging costs—particularly in markets where SMS pricing is prohibitive or unreliable. Gegham Azatyan Unlike traditional one-time password (OTP) solutions, Dexatel Verify uses smart fallback logic, a system that dynamically selects the best communication channel for each user and region. If a text message fails, the system might try a voice call or switch to WhatsApp or RCS—all automatically and in real time. This innovation isn't just about efficiency—it's also about cost savings. “Customers using fallback logic can save up to 30%,” Azatyan notes, especially those in high-volume industries like fintech, e-commerce, healthcare, and education. The solution is also fully compliant with GDPR and ISO 27001, making it suitable for businesses operating in regulated sectors. As Dexatel expands into the U.S. and Canadian markets, Azatyan sees Verify as a critical enabler for companies onboarding new users securely and affordably—turning customer verification into a seamless, cost-effective, and fraud-resistant process. Learn more at https://dexatel.com

“Disposing of IT equipment is no longer just about recycling—it's about responsibility, integrity, and biodiversity,” says Wale Arewa, Founder and CEO of Xperien, in this wide-ranging conversation with Doug Green, Publisher of Technology Reseller News. The discussion, part of a special podcast series for ASCDI and TR Publications, dives deep into how Xperien is redefining the IT Asset Disposition (ITAD) landscape across Africa. Arewa explains that while traditional recyclers often handle equipment at its end-of-life stage, ITAD companies like Xperien engage earlier—during technology transitions—to manage secure data erasure, equipment redeployment, and logistical coordination. What truly sets Xperien apart, however, is its pioneering integration of biodiversity and sustainability goals into the ITAD process. Marking International Biodiversity Day, Arewa highlighted how Xperien offers clients the opportunity to redirect residual asset value into biodiversity projects—going beyond ESG reporting to real-world impact. From establishing gardens to sponsoring environmental initiatives, Xperien helps enterprises align their ITAD practices with global sustainability and circular economy goals. Serving blue-chip clients, particularly in the financial services and insurance sectors, Xperien supports operations across ten African territories. The company partners with ITADs and OEMs in the U.S. and Europe, offering secure, accredited services in Africa backed by R2v3 certification. With a robust ERP-backed chain of custody, onsite data destruction, and global resale through over 6,000 dealers, Xperien ensures both data security and maximum value recovery. Arewa urges North American and European enterprises with African operations to collaborate with local ITAD experts like Xperien to meet compliance, reduce environmental risk, and gain peace of mind. He also invites strategic partnerships to help meet rising demand for refurbished technology across the continent. “The biggest risk isn't what you pay—it's what you ignore. A data leak can cost millions and reputations,” Arewa warns, referencing high-profile compliance failures. To learn more about Xperien's services and partnership opportunities, visit https://www.xperien.co.za.

"There's no other place on the planet where you can get together with owners of these communications companies and talk turkey." — Joe Marion, President, Cloud Communications Alliance As global tensions reshape the telecom landscape, the Cloud Communications Alliance (CCA) is assembling top leaders for its 2025 CCA European Summit in Zaventem, near Brussels, on June 16–17. In a conversation with Doug Green, Publisher of Technology Reseller News, CCA President Joe Marion offered a detailed preview of the timely and high-level agenda that will bring together executives, analysts, and policy experts for frank dialogue and strategic planning. With the theme "Navigating the Geopolitical and Economic Crossfire," this intimate 75-person summit is designed for C-level executives and decision-makers. Marion emphasized the event's relevance to both European and North American providers: "There are no walls in communications," he said, noting how cross-border policy changes, tariffs, and credit issues are affecting providers globally. Key Highlights of the Agenda: Opening Remarks by Maheen Khan, Economics Editor at The Times (London), on global polarization. Market Impact Session by Matt Townend of Cavell on the shockwaves facing European communication providers. Special Presentation from Zoom, the event's Gold Sponsor, featuring a yet-to-be-announced product update. Keynote by His Excellency Herman Van Rompuy, former Prime Minister of Belgium and first President of the European Council. Industry Insights from Dave Michels, Principal Analyst at TalkingPointz. Presentation by Destiny CEO Daan De Wever, on growing a pan-European telecom powerhouse. Panel Discussions on AI Adoption, Industry Disruption, and Strategic Partnerships. Marion noted that the conference has been designed by European members, for European members, ensuring relevance on topics such as tariffs, trade barriers, and innovation gaps between the U.S. and Europe—particularly in mobile and AI. “This isn't a trade show,” Marion stressed. “It's where real conversations happen—where partnerships are formed, deals are made, and innovation is shared.” Attendees can expect meaningful networking in a close-knit environment that fosters transparent exchange, away from the sales pitches and crowds of conventional events. Event Details: Dinner Kickoff: Evening of June 16 Main Event: June 17 at Destiny headquarters in Zaventem, near Brussels Airport Registration: cloudcommunications.com/EC25 Limited Seating: Only 90 seats available; over half are already sold. Doug Green concluded the podcast by urging attendees from across the globe to take part: “If you're in the business of communications, this is where you want to be.” For more information and to register, visit: https://www.cloudcommunications.com/events/eu-summit-2025

“Where's the gold? It's in your data.” That was the premise behind a wide-ranging conversation between Doug Green, Publisher of Technology Reseller News, and Lorenzo Romano, CEO of GCX, a global managed services provider with a 30-year legacy of delivering secure networking solutions to multinational enterprises. Romano describes how today's enterprises face an evolving paradox: data is more valuable than ever—and more vulnerable. With the explosion of cloud-based applications, AI-driven operations, and globally distributed workforces, organizations must rethink how they manage, protect, and gain insight from massive volumes of data generated across disparate systems. Romano introduced GNSX—Global Network Secure Experience—GCX's breakthrough platform that merges secure underlay and overlay architecture to enable a true zero trust network. Built in partnership with Palo Alto Networks and integrated with their Prisma backbone, GNSX embeds SASE at the network layer rather than layering it over existing infrastructure. The result: high-performance, secure access across public and private networks, with real-time visibility into how devices interact with applications. In a real-world deployment, a customer migrated from MPLS and legacy SD-WAN to GNSX, achieving a 40% cost reduction, better performance, and granular control over user experiences—down to analyzing the quality of individual Wi-Fi connections. “Security, visibility, simplicity—and significant cost savings,” summarized Green. “GCX didn't just build a secure network. They redefined what secure, distributed connectivity looks like in the AI and post-COVID era.” Romano emphasized that GCX's solutions are globally available, scalable, and supported by a team ready to tailor services to individual client needs. “Our value as a managed service provider is to stay ahead of the curve—and bring our customers with us,” he said. Learn more: https://gcxworld.com

In this episode of Technology Reseller News, Doug Green speaks with Evan Tomlin, CTO of Hyperion Partners, about how the company is enabling channel partners to step into the Internet of Things (IoT) and wireless monetization space through its powerful, white-label-ready VAST platform. Originally founded as a dominant Sprint partner focused on hardware and activation commissions, Hyperion has evolved into a multi-dimensional technology solutions company. Today, Hyperion supports large distributors, VARs, MSPs, and integrators through three business identities: partner enablement for wireless monetization, direct managed mobility and lifecycle services, and most notably, full-stack IoT solutions under the VAST brand. Tomlin explains that VAST is more than a product—it's a fully staffed, standalone business unit offering: Multi-carrier connectivity, including terrestrial wireless and Starlink, to provide seamless, location-adaptive service. Asset tracking with “slap-and-track” simplicity—no bells and whistles, just reliable dots on the map. Cellular networking, offering turnkey solutions that replace traditional ISP delays with instant, high-performance 5G WAN setups. “We're not asking partners to become engineers,” Tomlin notes. “We just need them to understand the basics and bring the relationship—they scratch the surface, and we do the rest.” VAST offers flexible partnership models including full white-label support and technical delivery. The platform plays particularly well in adjacent markets like retail, transportation, and SMBs where existing channel relationships can evolve into high-margin, sticky services. Hyperion's VAST platform isn't about upending a partner's current identity—it's about building on it. For those seeking new revenue streams and increased wallet share with existing customers, this is a ready-made opportunity that begins with a conversation. Learn more: https://hyperionpartners.net and https://vast.global

In this compelling Technology Reseller News podcast, publisher Doug Green speaks with Kristy Thomas, Senior Vice President of Global Channel and Alliances at Vonage, about the evolving intersection of AI and customer service. As a leading Cloud Communications Alliance (CCA) member and a pioneer in VoIP, Vonage is now placing ethical AI at the heart of its strategy for enterprise communications. Kristy dives deep into one of the most important — and often overlooked — issues in AI adoption: bias. She explains that AI bias in contact centers is less about human prejudice and more about the quality and governance of the data used to train and inform systems. “The bias is only as good as the data you're giving the AI,” she says, emphasizing the importance of data integrity, routine audits, and transparent data sourcing. Vonage is investing in building what Thomas calls "governed innovation." That includes ethical design, user consent, and AI systems that operate within clearly defined parameters. With tools like Vonage AI Studio, companies can now easily build voice-driven interfaces — what used to be complex IVR systems — in a low-code environment, dramatically reducing friction and increasing adaptability. Thomas highlights that Vonage's AI strategy is multi-threaded. The company is: Powering its own solutions with AI for real-time enhancements, Partnering with industry-specific providers for best-of-breed integrations, and Enabling customers to bring their own AI into the platform. Importantly, she notes a shift in how buyers approach AI: rather than being informed, many are overwhelmed. That's where Vonage's partners play a key role — helping customers identify high-ROI use cases and building practical business cases for AI adoption. Doug and Kristy also discuss how customer service is becoming the new marketing — a front line where loyalty is won or lost. “Even smaller companies can outpace Goliaths,” Kristy notes, when AI empowers a personalized and secure customer experience. Vonage's commitment to trust is backed by its alignment with Ericsson and a strong internal structure focused on compliance and security. Kristy previews Vonage's participation in Contact Center Week in Las Vegas, where the company will showcase real-world AI use cases that demonstrate measurable business outcomes. To learn more about how Vonage is redefining contact center engagement through responsible AI, visit Vonage.com.

“The earlier you involve finance in the sales process, the more successful you're going to be.” — Aaron Case, Travelers Financial Solutions In an age where AI infrastructure and high-performance computing are reshaping industries, financing has become more than just a back-office consideration—it's a frontline sales tool. In this insightful Technology Reseller News podcast, Doug Green speaks with Aaron Case of Travelers Financial Solutions (TFS) about how credit, lending, and financing are enabling technology resellers and MSPs to close bigger deals, faster—and more often. TFS, part of the Travelers Group with over 40 years of cross-border financial experience, specializes in white-label captive finance programs for OEMs, resellers, and dealers across verticals like transportation, heavy equipment, technology, and medical. As Case explains, these tailored programs let resellers act as their own finance companies, maintaining brand control while TFS manages everything behind the scenes. Unlike banks, which often lack domain knowledge in AI or cloud infrastructure, TFS offers asset-agnostic financing—covering everything from NVIDIA chips to server racks and cooling systems. Just as crucially, TFS uses data-driven processes and a full-service call center to stay connected with customers post-sale, surfacing new sales opportunities and even alerting resellers to potential problems before they escalate. Case emphasized that by integrating financing at the start of the sales cycle—similar to how car dealerships operate—resellers can not only expand deal size but also enhance the customer experience. Whether it's joint ventures, rev share models, or small-dealer servicing, TFS adapts to each partner's go-to-market strategy. In the era of AI and big-ticket hardware purchases, Case argues, relying on conventional financing paths can lead to mismatches between the risk and the reality. “You're putting your livelihood at risk,” he warns, when customers tie loans to personal assets for business technology purchases. TFS aims to structure smarter deals that align value, risk, and opportunity. To learn more about how TFS helps resellers sell more and sell smarter, visit: www.tfsfinancial.com. #AI #TechFinance #ChannelSales #MSP #ITResellers #SmartCapital #NVIDIA #CaptiveFinance #TechnologyResellerNews #TFS #TravelersFinancialSolutions

FoIP: The Overlooked MSP Opportunity, Many businesses still rely on fax to send and receive legally binding orders, insurance documents, and compliance paperwork "If our fax or email system fails, that's a catastrophe—we lose connection to our customers and orders stop coming in." — Martin Hager, Founder & CEO, Retarus Spring 2025 has been dominated by AI, cybersecurity, branded calling, and POTS replacement. But in this special Technology Reseller News podcast, we return to a foundational—and often forgotten—technology that continues to power mission-critical communications: fax. Martin Hager, CEO of Retarus, joined Doug Green to discuss how the Munich-based cloud communications company was recently named a Leader in the IDC MarketScape for Worldwide Digital Fax Solutions—the only European provider to earn that distinction. “Fax” may still conjure images of curling thermal paper and screeching machines, but Hager wants the channel to see it for what it is today: FoIP—Fax over IP—highly secure, server-to-server communication trusted by the world's largest enterprises. With over 700 million fax pages sent annually through Retarus' privately run global data centers, the company plays a critical role in industries ranging from finance to healthcare to manufacturing. Hidden Costs, Missed Messages Why should MSPs and service providers care about fax in 2024? As Hager explained, a 1% improvement in fax reliability can save large enterprises hundreds of thousands of dollars in administrative costs, regulatory penalties, and customer churn. One client lost $860,000 from a single failed fax tied to a regulatory deadline. Many businesses still rely on fax to send and receive legally binding orders, insurance documents, and compliance paperwork. With analog lines disappearing and traditional fax servers aging out, there's a massive opportunity to consolidate and modernize fax infrastructure using FoIP. A Channel-Ready Market More than 80% of Retarus' business flows through the channel, and Hager says it's an easy upsell for MSPs and agents already providing voice or UCaaS services. Whether it's a dentist office, a healthcare network, or a manufacturer, fax remains a critical link in business operations. Retarus' solutions offer full delivery traceability, SOC 2 and ISO 27001 compliance, and direct integrations with enterprise apps and multifunction devices. With a simple conversation—"How do you send orders?"—partners can uncover opportunities that deliver both operational improvements and recurring revenue. To learn more, visit: www.retarus.com #FoIP #FaxOverIP #ChannelOpportunity #DigitalFax #Compliance #MSP #FaxSecurity #Retarus #IDCLeader #EnterpriseCommunication

"We can have a reseller up and running in like three days. It's that easy." — Jake Jacoby, Founder, TELCLOUD In this latest installment of the POTS and Shots series, Doug Green, publisher of Technology Reseller News, sits down once again with Jake Jacoby of TELCLOUD to explore why becoming a POTS replacement reseller has never been easier — or more profitable. No headaches. No barriers. All opportunity. Jake breaks down how TELCLOUD's white-label, channel-first model empowers resellers to deliver turnkey POTS line replacement solutions without having to build out the backend. Whether you're bringing your own connectivity or PBX, or need the full stack, TELCLOUD fills in the gaps — and fast. Resellers can be live, branded, and billing customers within three days. Built for channel success: TELCLOUD is purpose-built to support channel partners with: White-label branding and sales collateral Full 3PL, sourcing, compliance, installation, and support Hybrid deployment models: crawl, walk, run Partnerships with Crexendo, Alianza, and others Support for legacy infrastructure (BroadSoft, Metaswitch, Asterisk, Ericsson, and more) And the need is real. With over a billion lines globally to replace, Jake urges resellers not to leave critical use cases—like elevator or fire alarm lines—on the table. “Your customers already trust you. They want you to bring the full solution.” Think beyond POTS — think bulletproof connectivity. Doug and Jake also dive into the adjacent opportunity in unbreakable Internet. With TELCLOUD's integrated fixed wireless access and broadband bundles, partners can offer redundant, wireless-first connectivity that blends LTE, broadband, and even satellite to ensure uptime for their clients. And for the shot? Jake introduces “El Mejor,” an extra añejo tequila aged over five years in Napa oak barrels. Smooth, deep, and rich — much like the TELCLOUD opportunity itself. “You'll want to keep this one on your shelf,” says Jake. Next up: Beyond the Sale — how POTS replacement builds long-term loyalty. Learn more about becoming a TELCLOUD reseller: Visit telcloud.com or call 844-900-2270. Email Jake directly at jake@telcloud.com. #POTSReplacement #FixedWirelessAccess #ChannelPartners #UCaaS #ConnectivitySolutions #VoIP #ResellerOpportunities #WhiteLabelSolutions #ElMejorTequila #TELCLOUD

 “If you're not online, you're not part of the digital economy—and you're not counted.” — Tae Oh, Founder of Spacecoin In this special Technology Reseller News podcast, Doug Green speaks with Tae Oh, founder of Spacecoin, a company on a mission to connect the world's 3 billion unconnected people through a decentralized, satellite-based network. Building on the path paved by Starlink, Spacecoin is taking a different route: low-bandwidth, low-cost connectivity designed to serve the underserved populations of emerging markets. Unlike centralized systems, Spacecoin leverages open-source principles and blockchain infrastructure to build a permissionless communications platform. Individuals and organizations can deploy satellites using Spacecoin's open architecture, joining and exiting the network freely. The coin itself is not just a branding element—it enables trustless payments between satellite operators and users, providing the economic engine for a decentralized connectivity ecosystem. Oh outlines how the company has already launched its first satellite in partnership with SpaceX and is preparing to deploy three more this year to demonstrate inter-satellite communication and ground-to-space handover—key milestones toward launching a full-scale commercial constellation. Targeting regions along the equator—home to high concentrations of unconnected populations in Nigeria, India, and Indonesia—Spacecoin aims to bypass the high costs of terrestrial infrastructure. By partnering with telcos, governments, and the military, the company will serve as a satellite backhaul provider, extending their reach without the burden of owning end-to-end networks. The podcast also explores Spacecoin's unique business model: using advanced space-based infrastructure to create profitable services for underserved markets, merging digital inclusion with sustainable entrepreneurship. To learn more, visit https://spacecoin.org/.

“It's not just about moving from PBX to VoIP anymore. It's about delivering tools customers can't live without.” – Spencer Lee, CEO, Telin In this episode of Technology Reseller News, publisher Doug Green sits down with Spencer Lee, CEO of Telin, for an in-depth discussion on how Telin is redefining value for MSPs, resellers, and partners through its expanding App Store ecosystem. Founded in 1991 and now operating across Canada, the U.S., and Australia, Telin has long focused on providing its partners with best-of-breed unified communications solutions. But as customer demands have shifted beyond price and call quality, Telin has responded with a new mission: help partners reduce churn by delivering fast, integrated, and highly relevant services through its curated App Store. Lee explains how customer retention is no longer about lowering costs—it's about delivering the right integrations and tools, from CRMs to AI-enabled scheduling systems. Drawing on insights from a network of over 1,000 resellers, Telin has identified the true drivers of churn and is proactively adding pre-vetted applications to address them. Recent integrations include solutions like ServiceTitan and Zenoti, along with proprietary analytics dashboards and wallboards. Whether internally developed or brought in from mature third-party providers, all App Store offerings meet Telin's standards for performance, compliance, and usability. The result: resellers gain instant access to industry-specific solutions that can help them pivot into new verticals with confidence and speed. “We want our partners to focus on what they do best—delivering excellent customer service,” said Lee. “We'll take care of the backend, integrations, and infrastructure.” Lee also shares how Telin's App Store strategy reflects a broader trend across the UC and CC landscape: moving beyond voice to value. The tools now define the offering, not just the phone system. Partners who deliver integrated, business-advancing solutions—rather than just voice savings—can command better margins and enjoy deeper customer loyalty. To learn more about Telin and its App Store, visit: https://telin.com.

"We're at an exciting intersection — a convergence of legacy customer bases with emerging technologies like vCons and AI," says Kevin Nethercott, Managing Partner of the CPaaS Acceleration Alliance (CPaaSAA), in this special podcast with Technology Reseller News publisher Doug Green. In this episode, Nethercott announces the launch of the Service Provider Executive Forum, a new initiative designed to connect and empower CSP and MSP leaders, especially in North America. Built around CPaaSAA's extensive global ecosystem — now over 100 members strong — the Forum aims to provide business owners and executives with curated insights, networking opportunities, and access to the Alliance's global research and advisory marketplace. The Forum will include: Monthly newsletters tailored for executive decision-makers In-person meetups and masterminds for networking and idea exchange Exclusive research content led by UK-based analyst Andrew Collinson Access to AI and data working groups, and early insight into transformative technologies like vCons Nethercott emphasizes that the Alliance is focused not only on cutting-edge innovation but also on practical enablement. CPaaSAA's commitment to industry standards, such as IETF's vCon, reflects its push to make AI implementation more effective and actionable across telecom operations. Learn more about the CPaaS Acceleration Alliance at: https://cpaasaa.com/ Read the Press Release at: https://telecomreseller.com/2025/05/13/cpaasaa-launches-the-service-provider-executive-forum-spef-to-empower-csp-msp-executives/

“What's Your Number?” Phound Offers a Lifeline for Skype Users Facing Shutdown, Technology Reseller News Podcast with Dave Erickson, Co-founder, Phound “Skype wasn't born at Microsoft. It was born with a vibe—and we've built Phound around that same spirit,” says Dave Erickson, Co-founder, Phound. As Microsoft sunsets Skype, longtime users are left with a difficult question: What now? In this special episode of Technology Reseller News, publisher Doug Green sits down with Dave Erickson, co-founder of Phound, to discuss how Phound is stepping up to fill the void left by the closure of the iconic communications platform. Phound Offers Lifeline for Skype Users as Microsoft Shuts Down Service Erickson argues that Phound doesn't just replace Skype—it upgrades it. Offering a familiar user experience built around phone numbers, affordable add-ons, and a frictionless onboarding process, Phound is positioning itself as the natural home for Skype's former user base. Unlike Teams, which targets enterprise workflows, Phound maintains the lightweight, accessible, and international-friendly features that made Skype a global success—complete with modern HD voice, full spam controls, verified caller identity, and porting options for legacy numbers. For just $5/month, users get a full suite of services: unlimited voice, SMS, online meetings for up to 1,000 participants, and the ability to restore or reclaim numbers that still matter—like that HVAC sticker with an outdated contact number. “People used Skype to talk to just a handful of trusted contacts,” Erickson reflects. “Phound respects that simplicity—but gives you more.” Phound's special migration page makes the transition seamless for former Skype users. Visit https://phound.app/ to get started. Listen to the full podcast now and explore what Phound has built: the next step in personal and small-business communications.

DORA, Risk, and Resilience: What Carriers, MSPs, and MSSPs Need to Know Now, "DORA, Risk, and Resilience: What Carriers, MSPs, and MSSPs Need to Know Now" “You can outsource the function — but you can never outsource the risk.” That's the stark reminder from Jenna Wells of Supply Wisdom, who joins Technology Reseller News Publisher Doug Green for a timely and wide-ranging conversation on the Digital Operational Resilience Act (DORA). Though it's an EU regulation, DORA's scope reaches far beyond Europe, impacting financial institutions, carriers, MSPs, MSSPs, and enterprises worldwide. Now in effect since January 2025, DORA requires firms to actively monitor and manage their third-party information and communications technology (ICT) providers — vendors that store, create, or share data. That's a tall order in a hyper-connected world where cloud services, telecom carriers, and AI infrastructure are interwoven into every business process. Wells explains that DORA compliance begins with full visibility into your outsourced ecosystem. Organizations must first identify their entire vendor population, then drill down to understand which of those suppliers are truly critical. From there, they must implement continuous monitoring — not just annual risk reviews — and prepare robust backup plans to ensure operational continuity if a vendor falters. The implications for carriers and MSPs are particularly acute. These organizations are linchpins of global communications and critical infrastructure — and often rely on their own layers of third-party vendors. Wells stresses that identifying service concentration risks, establishing redundancies, and planning for hot rollovers are essential steps to avoid costly downtime and regulatory exposure. Drawing on her experience managing third-party risk at Iron Mountain, Wells underscores how tools like Supply Wisdom can simplify the path to compliance. By automating risk monitoring and surfacing early warning signs of disruption, organizations not only stay ahead of regulation — they gain a powerful competitive edge. With enforcement timelines progressing, Wells offers a clear message: DORA compliance is no longer a future issue. It's here. And those who act now will be better protected, more resilient, and more trusted by their customers and partners. Learn more: https://www.supplywisdom.com

“With RCS, brands don't need to ask customers to download an app—they already have the experience in their pocket.” — Brian Garofola, CTO, Vibes In Part 2 of our Technology Reseller News podcast series, Brian Garofola, CTO of Vibes, returns to showcase how Rich Communication Services (RCS) is transforming from a messaging protocol into a full-fledged business platform—with practical applications for both Fortune 500 enterprises and local restaurants. Garofola joins TR publisher Doug Green to premiere a live demo video created by Vibes, highlighting how restaurant brands can use RCS to provide app-like experiences within native messaging apps. The demo, presented by Vibes' Director of Marketing Mara Miller and Senior Product Manager Molly Zechar, walks through real-world use cases including: Scrollable carousels with interactive product images and offers Calendar and map integrations One-click reservations and order placements Seamless connections to mobile wallets and POS systems With Apple's adoption of RCS in iOS 18 and growing carrier support, Vibes estimates that 70% of U.S. devices are already RCS-capable. That makes this channel highly accessible—no app download, no new behavior required. What's more, Vibes offers low-code and no-code tools to help businesses of all sizes quickly build and launch RCS agents, turning a process that once took months into days. From online ordering at a donut shop to fraud alerts in banking, RCS delivers interactivity, reach, and ease of use in one channel. Watch the video and listen to the full conversation to see how RCS is becoming the new platform standard for business-to-consumer engagement. Explore more and try the live demo agent: https://www.vibes.com

“RCS is not just another messaging channel—it's the next great application platform.” — Brian Garofola, CTO, Vibes In Part 1 of a special two-part series with Doug Green of Technology Reseller News, Vibes CTO Brian Garofola lays out a compelling vision for the future of messaging, where Rich Communication Services (RCS) redefines how businesses interact with customers. Far from being a simple upgrade to SMS, RCS combines the reach of traditional messaging with the interactivity of apps, unlocking what Garofola describes as a new “frontier” for brands and service providers. With Apple set to support RCS and major U.S. carriers expanding their networks, Vibes has positioned itself as a tier-one aggregator, enabling brands like Chipotle, Ralph Lauren, and Kohl's to prepare customer engagement programs built around RCS agents. These agents offer verified, interactive, app-like experiences directly within the native messaging app—without the need for downloads or custom app development. Garofola also highlights how Vibes is lowering the barrier for adoption, offering no-code and low-code platforms that allow enterprises and even small businesses—like Chicago's Beacon Donuts—to quickly deploy interactive RCS agents. The implications are significant for channel partners and resellers, who now have a scalable, low-overhead way to bring next-generation messaging solutions to underserved SMBs and vertical markets. From fraud alerts and airline rebookings to small-town school communications and donut shop ordering, RCS is proving to be a highly flexible tool that could reshape how we think about mobile engagement. Listen to the full conversation to discover how RCS may be the tipping point for the next generation of business communication—and why enterprises should get started now. Learn more: https://www.vibes.com

“We believe in identity—on both sides of a communication. That identity builds trust.” — Keith Buell, Numeracle In this episode of Technology Reseller News, publisher Doug Green speaks with Keith Buell, Head of Public Policy and Legal at Numeracle, to explore a critical issue facing enterprises, service providers, and consumers alike: the ongoing fight for caller integrity. Buell, a board member of the SIP Forum and a leader in branded calling technology, breaks down why logos alone can't ensure call legitimacy—and how the emerging BCID (Branded Calling ID) framework is laying the groundwork for a secure, trusted caller ecosystem. Founded to protect legitimate business communications from being mislabeled or blocked, Numeracle plays a key role in vetting and verifying trusted caller identities. Buell explains how branded calling is evolving beyond legacy CNAM systems and moving toward a more rigorous, secure model supported by the CTIA and the broader BCID ecosystem. Key discussion points include: Why branded calling must go beyond logos to include verified identity, secure transmission, and trusted presentation The problem of spoofed caller names—how even sophisticated recipients can be fooled The challenges of implementing identity assurance across IP and legacy networks The three pillars of trusted communication and how STIR/SHAKEN fits into the larger puzzle What enterprises and service providers can do now to participate in the BCID rollout Buell shares a striking real-world example of receiving a spoofed call that appeared to come from his own bank, highlighting the urgent need for stronger guardrails around caller identity. He also outlines the roles enterprises and carriers can play in restoring trust to voice communications—and preventing the fragmentation of the public switched telephone network into app-based silos. For more information, visit: www.numeracle.com.

 “We're turning a mandate into an operational advantage.” — Barbara Sharnak, SVP of Business Development, Relay In a wide-ranging conversation with Technology Reseller News publisher Doug Green, Barbara Sharnak, Senior Vice President of Business Development at Relay, outlines how the company is transforming frontline communication for industries that have traditionally relied on walkie-talkies and two-way radios. Relay replaces legacy radio systems with a cloud-connected platform designed for high-noise, high-mobility environments such as manufacturing, hospitality, education, healthcare, and logistics. “The legacy radio has been around for a reason,” says Sharnak, “but it hasn't evolved to meet the productivity and safety needs of today's frontline workers.” Unlike traditional devices, Relay's system unifies real-time voice, location tracking, text communication, and AI-powered features like Team Translate, which enables seamless multilingual communication across teams. Relay devices integrate cellular and Wi-Fi connectivity to deliver nationwide coverage without costly infrastructure upgrades. The hardware itself is rugged, waterproof, and designed for extended battery life — delivering up to 24 hours of uptime in even the most demanding environments. Sharnak highlights how Relay's panic alert system and precise indoor GPS capabilities have helped customers in hospitality and facilities management not only meet safety mandates but also improve operations. “We support over 5,000 properties,” she notes, “and for many of them, replacing radios with Relay has added value beyond compliance — driving analytics, workforce visibility, and improved morale.” With mobile apps, dashboards, and seamless integration across devices, Relay enables centralized control while keeping frontline teams hands-free and heads-up. The platform also opens doors for MSPs, MSSPs, and channel partners seeking new revenue streams through communication modernization. For more information, visit relaypro.com.

This podcast is a part of a collection of podcasts recorded at ISC West 2025 and previously shared on social media. At ISC West 2025, BluebirdSales.io, an outsourced sales and marketing firm dedicated to the technology sector, showcased its deepening partnership with floLIVE, a global cellular MVNO (mobile virtual network operator) known for simplifying and scaling connectivity in security and IoT applications. Tom Dever, president and self-described “strategy guy” at BluebirdSales.io, explained the company's mission: “We're not just about sales—we're about helping technology companies build strategic paths to market. That means understanding the technical problems and delivering the right solutions to the right partners.” At ISC West, Dever and his team were onsite supporting floLIVE's booth, helping introduce the company's carrier-agnostic connectivity to a range of security-focused exhibitors and attendees. floLIVE enables OEMs and integrators to embed global, multi-carrier eSIMs into their products, providing automatic access to networks like AT&T, Verizon, T-Mobile, and U.S. Cellular—with no need for separate SKUs or carrier contracts. “It's a game-changer for manufacturers,” said Dever. “One SIM, one integration, and you're connected nearly anywhere.” floLIVE's technology is especially useful for security and monitoring devices—such as IP cameras and smart sensors—that need to transmit critical data from remote or variable locations. Their local IMSI capabilities ensure compliance with global data sovereignty rules, converting devices into local nodes on the cellular network and avoiding roaming restrictions in regions like Brazil and Turkey. Dever also spotlighted floLIVE's channel-friendly approach. MSPs and MSSPs can white-label floLIVE's platform or refer it as a connectivity solution, offering new revenue streams while enhancing customer deployments. “Partners can resell the service or embed it in their offerings—either way, it's a win-win,” he said. In addition to floLIVE, BluebirdSales.io is also engaged with global tech brands like Arduino and Grin. The latter showcased an M.2 module at ISC West featuring floLIVE-enabled connectivity with both cellular and Skylo satellite support—ideal for rugged deployments in agriculture, energy, or isolated security locations. BluebirdSales.io continues to bridge the gap between innovative products and effective go-to-market execution. As connectivity becomes increasingly central to physical security solutions, partnerships like the one between BluebirdSales and floLIVE are helping integrators, manufacturers, and MSPs meet the moment—with confidence and scale. Learn more at: www.floLIVE.net and www.bluebirdsales.io.

 This podcast is a part of a collection of podcasts recorded at ISC West 2025 and previously shared on social media. “Show me unattended cash. Show me wet floors. Show me signs still on display after the promo ends.” — Jac Ondaye, March Networks, introducing AI Smart Search at ISC West 2025 At ISC West 2025, Technology Reseller News publisher Doug Green sat down with Jac Ondaye of March Networks to explore how generative AI is revolutionizing video surveillance and business intelligence. March Networks' new solution, AI Smart Search, brings the power of natural language and large language models to video data. With AI Smart Search, users can ask questions like “show me unattended cash” or “show me empty shelves”—and the system instantly scans millions of image snapshots across multiple cameras and locations to deliver actionable results. “This isn't just about security,” said Ondaye. “It's about improving operations, compliance, marketing execution, and risk management. Whether you're a QSR, a retailer, or a bank, AI Smart Search helps you detect issues before they escalate.” Key features include: Generative AI and Natural Language Interface: Ask questions via text or voice-to-text for instant results. Multi-Site, Multi-Camera Search: Analyze image snapshots across a vast camera network. Use Cases Beyond Security: Identify safety risks (e.g. wet floors), operational inefficiencies (e.g. empty shelves), marketing compliance (e.g. outdated signs), and camera malfunctions. Cloud-Based and Remote-Accessible: No need to review live footage or send staff on-site—monitor and manage everything remotely. March Networks supports global sales through an extensive channel partner network, offering the solution to MSPs, MSSPs, and enterprise customers worldwide. To learn more, visit marchnetworks.com and explore the AI Smart Search video demo and brochure.

 This podcast is a part of a collection of podcasts recorded at ISC West 2025 and previously shared on social media. “Cellular isn't just a cost center—it's a revenue driver.” — Dan Heredia, Zipit Wireless, on turning IoT connectivity into a business asset At ISC West 2025, Doug Green of Technology Reseller News caught up with Dan Heredia, Director of Marketing at Zipit Wireless, to discuss how the company helps OEMs and IoT solution providers unlock the full value of cellular connectivity. Zipit Wireless is a global IoT Mobile Virtual Network Enabler (MVNE/MD&O), providing cellular services and the tools to connect, manage, and monetize IoT deployments. From connected cameras and drones to irrigation systems and smart vehicles, Zipit's platform supports companies that need remote or mobile connectivity where Wi-Fi is not an option. “More cameras mean more data—and that means more cost and more complexity,” said Heredia. “We help product companies simplify connectivity across multiple carriers, avoid overages, and turn cellular into a scalable subscription offering.” Zipit's value proposition includes: Multi-carrier cellular connectivity through one provider Connectivity management software to control usage and cost Subscription monetization tools to package and resell services to end users Serving OEMs, IoT product companies, and solution providers, Zipit enables its customers to bundle cellular data with SaaS or value-added services—creating a seamless, revenue-generating experience for end users and dealers alike. As cellular becomes central to emerging use cases in security and beyond, Zipit offers a clear path forward: simplify, control, and capitalize. To learn more, visit zipitwireless.com.

This podcast is a part of a collection of podcasts recorded at ISC West 2025 and previously shared on social media. “The code isn't silly—until you need it.” — Jerry Last, RATH by AVIRE, on the life-saving role of emergency communications At ISC West 2025, Technology Reseller News publisher Doug Green sat down with Jerry Last, Technical Sales Manager at RATH by AVIRE, to explore the intersection of life safety, emergency communication, and the evolving world of POTS line replacement. RATH by AVIRE is a leading manufacturer and distributor of code-compliant emergency communication systems for elevators, areas of refuge, and public safety networks. At the show, Last showcased the SmartView 2, the company's latest two-way elevator communication system designed to meet the most recent codes—including visual capabilities for individuals who are deaf, mute, or otherwise unable to speak during an emergency. “We've gone beyond voice,” said Last. “SmartView 2 adds a camera for visual confirmation and enables text-based communication, ensuring no one is left behind in a crisis.” RATH's solutions are deeply integrated into building safety infrastructure, especially in new construction where legacy POTS lines are unavailable. Their cellular voice gateways offer flexible, reliable alternatives that plug directly into analog devices, allowing contractors to meet stringent safety codes without traditional telecom service dependencies. Key offerings discussed include: Area of Refuge Systems: For individuals who can't evacuate during a fire or emergency. Code-Compliant Elevator Systems: Featuring both audio and video two-way communication. DAS and BDA Systems: To ensure first responders maintain radio communication within buildings. Cellular Gateways for POTS Replacement: An affordable and code-compliant option for elevator voice systems. With operations across North America and support from regional sales teams, RATH helps customers navigate the complex patchwork of safety codes, which vary by county and municipality. “We stay ahead of code changes and keep our customers informed,” said Last. “Our job is to make sure people are safe—and that contractors are always code-ready.” To learn more, visit www.rathcommunications.com or call 1-800-457-1461.

This podcast is a part of a collection of podcasts recorded at ISC West 2025 and previously shared on social media. “We don't look for faces—we look for behaviors.” — Corbin Uselton, Koshee Security, speaking with Doug Green at ISC West 2025 At ISC West 2025, Technology Reseller News publisher Doug Green met with Corbin Uselton of Koshee Security to explore how the company is using AI to elevate surveillance while respecting privacy. Koshee's flagship product, Koshee Protect, uses on-site AI detection to monitor security camera feeds in real time—identifying suspicious behaviors such as theft, weapon detection, perimeter breaches, and more. “We're not doing facial recognition,” Uselton emphasized. “We're focused on behaviors—jumping a fence, concealing an item, or pulling a weapon—not identities.” The system is designed for a range of customers, from small retailers and gas stations to global logistics companies. It works by processing video locally, maintaining privacy compliance while sending immediate alerts with image frames when predefined threats or behaviors are detected. The platform is highly configurable, allowing users to set different detection parameters by camera, location, and time of day. Koshee also provides role-based alerts, enabling specific employees to receive notifications depending on the context—such as detecting weapons in restricted zones or after-hours movement on remote sites. With integration options for both direct customers and channel partners (like MDI), Koshee is enabling smarter, more responsive security without compromising data ethics. To learn more, visit koshee.ai.

This podcast is a part of a collection of podcasts recorded at ISC West 2025 and previously shared on social media. “Secure by design, global by nature—floLive is redefining IoT connectivity for the security world.” — Emanuel Maceira, floLIVE, speaking with Doug Green at ISC West 2025 At ISC West 2025, Technology Reseller News publisher Doug Green sat down with Emanuel Maceira of floLIVE to explore how the company is transforming the way the security industry connects devices globally. floLIVE, the world's largest IoT connectivity provider, offers a powerful platform that enables seamless, secure deployment of connected devices across all industries—from smart agriculture to physical security. “Whether it's a connected camera, an emergency response device, or a sensor, our platform eliminates the need for site surveys,” explained Maceira. “We ensure connectivity anywhere in the world with automated, over-the-air provisioning.” Security is central to floLIVE's architecture. By owning and operating a full, global mobile core network, floLIVE delivers local data breakout and compliance with data sovereignty regulations. “Wherever your data is generated, that's where it stays,” said Maceira, highlighting how floLIVE supports both compliance and performance by maintaining local points of presence around the globe. The conversation also touched on floLIVE's expanding capabilities, including the upcoming launch of its global multi-carrier VoLTE (Voice over LTE) service—described as a long-awaited advancement for security providers requiring high-reliability voice support across geographies. With a robust partner ecosystem of ODMs, OEMs, and manufacturers, floLIVE helps customers integrate eSIMs, 5G connectivity, and carrier-grade security into new products. The company's upcoming presence at MVNO Nation in Miami, in partnership with Helix, underscores its continued commitment to enabling tailored solutions across verticals. To learn more, visit floLIVE.net.

SAN FRANCISCO — RSA Conference 2025 "Sixty percent of the attacks we're tracking target low-profile vulnerabilities—things like privilege escalation and security bypasses, not the headline-making zero days," says Douglas McKee, Executive Director of Threat Research at SonicWall. Speaking live from the show floor at RSA 2025, McKee outlined how SonicWall is helping partners prioritize threats that are actually being exploited, not just those getting attention. In a fast-paced conversation with Technology Reseller News publisher Doug Green, McKee unveiled SonicWall's upcoming Managed Prevention Security Services (MPSS). The offering is designed to help reduce misconfigurations—a leading cause of breaches—by assisting with firewall patching and configuration validation. SonicWall is also collaborating with CySurance to package cyber insurance into this new managed service, providing peace of mind and operational relief to MSPs and customers alike. “Over 95% of the incidents we see are due to human error,” McKee noted. “With MPSS, we're stepping in as a partner to reduce that risk.” McKee also previewed an upcoming threat brief focused on Microsoft vulnerabilities, revealing an 11% year-over-year increase in attacks. Despite attention on high-profile CVEs, SonicWall's data shows attackers often rely on under-the-radar vulnerabilities with lower CVSS scores. For MSPs, McKee shared a stark warning: nearly 50% of the organizations SonicWall monitors are still vulnerable to decade-old exploits like Log4j and Heartbleed. SonicWall's telemetry-driven insights allow MSPs to focus remediation on widespread, high-impact threats. SonicWall's transformation from a firewall vendor to a full-spectrum cybersecurity provider was on display at RSA Booth #6353 (North Hall), where the company showcased its SonicSensory MDR, cloud offerings, and threat intelligence. "We've evolved into a complete cybersecurity partner," McKee said. "Whether it's in the cloud or on-prem, we're helping MSPs and enterprises defend smarter." Visitors to the SonicWall booth were treated to live presentations and fresh coffee—while those not attending can explore SonicWall's insights, including its February 2024 Threat Report and upcoming threat briefs, at www.sonicwall.com.

“Coverage on demand is here—and it's being built by the community.”—Mario Di Dio, General Manager, Network Helium, Nova Labs Mario Di Dio In a groundbreaking step toward redefining wireless connectivity, Helium Network and Nova Labs have teamed up with AT&T to deliver seamless, secure Wi-Fi access across the U.S. through a decentralized network model. In a podcast interview with Technology Reseller News, Mario Di Dio, General Manager of Network Helium at Nova Labs, walked us through this major milestone and explained how Helium is reshaping the economics and delivery of mobile data. Unlike traditional networks built on costly infrastructure and centralized control, the Helium model allows individuals and businesses to host "mini cell towers"—hotspots that contribute to a nationwide mesh network. Now, with AT&T onboard, the Helium Network enables AT&T customers to connect automatically to these community-powered hotspots without any manual setup, thanks to Passpoint-enabled, WPA3-secure connections. “Just walk into a participating venue like a restaurant or community center,” said Di Dio, “and your phone automatically connects to the network without passwords, boosting coverage in hard-to-reach indoor areas.” The benefits extend to small business owners who can offer secure, guest Wi-Fi while earning Helium Network Tokens (HNT) for hosting a hotspot. This not only enhances customer satisfaction but also introduces a new revenue stream. Deployment is flexible—businesses can install purpose-built Helium devices or convert existing hardware from brands like Ubiquiti, Cisco Meraki, and Aruba into Helium-compatible units. A central element of Helium's transparency and scalability is Helium World (world.helium.com), a live, blockchain-backed dashboard that displays real-time data on hotspot locations, user traffic, and network usage. With over 90,000 active hotspots and peaks of over 900,000 users, the platform provides both visibility for carriers and insights for potential deployers. Another standout innovation is Helium's real-time quality of experience (QoE) metrics. “For the first time, carriers can get live KPIs from third-party Wi-Fi connections just like they do from their own cellular networks,” said Di Dio. This allows providers like AT&T to monitor and dynamically manage the user experience, toggling between Wi-Fi and cellular as needed. As Helium expands through partnerships with other mobile and virtual network operators, its vision for “coverage on demand” continues to gain traction. Using an innovative “expansion zone” feature, carriers can request network growth in targeted areas, and Helium's community of deployers responds. With this shift, Di Dio believes we're witnessing the future of wireless—one that's scalable, community-driven, and more responsive to real-world needs. “It's a very interesting economic proposition for carriers, and a practical one for the people and places that make up our connected world,” he said. Learn more: www.helium.com Live dashboard: world.helium.com #HeliumNetwork #NovaLabs #DecentralizedWiFi #AT&T #TelecomInnovation #WiFiConvergence #BlockchainConnectivity #vCon #TechReseller #HotspotEconomy #WirelessInfrastructure #ConnectivitySolutions

"You're not just replacing a line—you're building a 20-year bridge to the future." — Jake Jacoby, TELCLOUD In the latest episode of the POTS and Shots podcast series, Technology Reseller News publisher Doug Green returns with Jake Jacoby of TELCLOUD to explore what it really takes to future-proof telecom infrastructure. As traditional POTS lines vanish, the stakes are high—not only for enterprises managing legacy systems like elevators, alarms, and fax machines, but also for channel partners aiming to deliver lasting value. Jacoby outlines how TELCLOUD's architecture separates the router from the analog solution, ensuring that as wireless standards evolve—from 4G to 5G and eventually 6G—only modular upgrades are needed. With carrier-grade engineering, swappable batteries, and flexible components, TELCLOUD aims to outlast today's solutions and simplify tomorrow's transitions. “Legacy equipment isn't going anywhere,” Jacoby notes. “Your replacement needs to last just as long.” Doug and Jake also tackle messaging for resellers, emphasizing the dual communications strategy: detailed technology briefings for partners, and a clear, stress-free promise to customers—"We've got you." And as always, the series concludes with a toast. This week's featured tequila: Grand Mayan Ultra Aged, a sipping tequila aged up to five years in French and American oak barrels. “It's a tequila that doesn't just taste good—it tells a story of time and craft,” says Jacoby. Next up in the series: No Barriers, No Headaches: Becoming a TELCLOUD Reseller is Easy. Learn more: www.telcloud.com 844-900-2270 Contact Jake: jake@telcloud.com #POTSReplacement #FutureProofTelecom #ChannelPartners #5GReady #UCaaS #TequilaTalk #Telcloud #POTSandShots #CarrierGrade #SustainableSolutions

“Gone are the days when service providers could differentiate on call minutes alone. Today, success depends on analytics, integrations, and delivering real-time value to customers.” — John Christian, Vice President of Marketing, Akixi In this special podcast presented by TR Publications and the Cloud Communications Alliance (CCA), Technology Reseller News publisher Doug Green speaks with John Christian, Vice President of Marketing at Akixi, a CCA member and a leading provider of cloud-based value-added services for service providers. Akixi helps service providers deepen customer engagement and generate new revenue through a robust suite of capabilities including advanced call analytics, CRM integration, and real-time call intelligence. The Akixi platform supports seamless provisioning across platforms like Microsoft Teams, Webex, and BroadWorks. Migration and Market Forces Christian highlights the accelerating shift away from legacy PBX platforms such as Avaya, Mitel, and CUCM—driven not only by end-of-life announcements and reduced vendor focus but also by the pull of modern cloud-based solutions. This dual push-pull dynamic is compelling more businesses to modernize their communications infrastructure. Beyond the Seat and the Minute While platforms like Microsoft Teams and Webex have captured collaboration and call control, Christian argues that native analytics capabilities often fall short. This opens an opportunity for service providers to differentiate with value-added services like real-time analytics, especially in regulated or high-demand environments such as healthcare. “Real-time visibility into call behavior is no longer a luxury—it's a competitive necessity,” Christian says, citing examples such as doctors' offices that rely on precise call management for appointment scheduling and patient response. Redefining Contact Center Needs Christian notes a shift in how contact center functionality is being consumed. Instead of investing in large, complex platforms, organizations now seek modular, scalable features such as call recording and CRM integration—without needing hundreds of agents. He explains that Akixi enables service providers to offer these components as standalone tools or bundled solutions, meeting the evolving needs of midsize and enterprise clients while maintaining a lighter implementation footprint. Competitive Landscape With the growing number of Microsoft-certified partners and Direct Routing providers, the market for Teams-based voice services has become saturated. Akixi enables service providers to stand out by layering critical customer experience tools onto their voice offerings—tools that directly support performance metrics, compliance, and operational efficiency. “We're empowering over 100 service providers to build differentiated solutions,” Christian says. “Those who succeed are the ones who go beyond the basics and meet their customers' specific expectations.” Learn More For more information, visit akixi.com or connect with John Christian on LinkedIn.

Cloud Connections 2025 | St. Petersburg, FL “If you think you're moving fast, you're probably not moving fast enough.” That was the core message from Mike Tessler, managing partner at True North Advisory, in his opening keynote at the Cloud Connections 2025 conference. In a session titled “Don't Stop Believin': AI's Journey in Enterprise Transformation,” Tessler shifted the AI conversation from capabilities to strategy. Instead of showcasing the latest contact center tricks or flashy generative features, he dove deep into how enterprises should approach AI adoption—with urgency, realism, and a clear plan. Tessler framed the moment as a once-in-a-generation inflection point. Just 866 days since ChatGPT launched, enterprises have been flooded with AI solutions, but many are still struggling with actual implementation. “The field is exploding, but there's friction,” said Tessler, noting that while consumers quickly embraced AI tools, corporate environments remain slow to adapt. Three Big Takeaways from Tessler's Talk AI Is Only as Good as Your Data Enterprises must start by understanding their own data. “Almost every company says, ‘We don't have data,'” Tessler observed, “but they do. They just don't know how to surface and structure it.” He suggested simple tools like JSON to codify marketing guidelines or operational principles and inject consistency into AI-generated content. Enterprise Strategy Starts with Personal Productivity Tessler outlined a three-layer AI roadmap used at Boldyn Networks, where he serves on the board: Layer 1: Personal Productivity (e.g., Copilot, Gemini) Layer 2: Team & Process-Level AI (e.g., AI in network design/deployment) Layer 3: New Services & Capabilities enabled by proprietary data This layered model helps unify enterprise goals and align AI projects with tangible outcomes. Start Small, Move Fast, Stay Agile Forget long IT rollouts, said Tessler. AI adoption demands an agile, iterative approach. Small proofs of concept are key. “Something that wasn't possible last week might be today,” he warned. “So get started now.” Real-World Use Cases: Where AI Is Delivering Value Today Tessler concluded with four examples of AI being used to solve real business problems: Spinoco – Helps micro-businesses manage customer interactions by turning every message, call, or DM into actionable tasks, no CRM needed. Kiwi Data – Uses AI to extract key terms and obligations from decades of contracts and NDAs, helping enterprises get a grip on what they've signed. Tato – Leverages the “exhaust” of UCaaS platforms (transcripts, messages) to identify project risks and drive smarter project management. Intent HQ – Delivers hyper-personalized marketing using behavioral data harvested via mobile SDKs. A Call to Action for the Telecom Community Tessler left the audience with a challenge: "We have to change the way we do things—or get wiped out by those who do." He encouraged every organization to return home with at least one AI use case to explore. “Try something. Test. Learn. Iterate.” To request the slides from the keynote, contact: info@truenorthadvisory.com

"For the first time in over a decade, bots now outnumber humans on the internet — and a growing percentage are built to defraud, disrupt, and deceive." — Tim Chang, Global VP & GM, Application Security, Thales In a sobering conversation with Technology Reseller News, Tim Chang of Thales shared key insights from the 2025 Imperva Bad Bot Report, a deep dive into the increasingly dangerous world of automated internet traffic. According to the report, 51% of all web traffic in 2024 was generated by bots, marking the first time bot traffic has surpassed human traffic. Even more concerning, 37% of all traffic is now classified as “bad bot” activity — a significant increase from 32% the previous year. Thales, a global leader in digital identity and cybersecurity with over 80,000 employees worldwide, acquired Imperva two years ago. Together, the teams behind the Imperva Threat Research division are shining a light on the surge in bot-driven attacks — from simple web scrapers to polymorphic, AI-enhanced bad bots capable of account takeovers and API abuse. Telecom Under Attack Among the most targeted sectors? Telecom and ISPs, which now account for more than half of bad bot traffic. Chang explained that this is unsurprising given the critical infrastructure telecom supports and the high volume of customer data flowing through these systems. Key takeaways from the report include: 51% of all internet traffic is now automated. 37% of global traffic comes from bad bots — a 7-point rise in one year. 40% increase in account takeover (ATO) attacks, often using stolen or brute-forced credentials. Telecom ranks as the second-most targeted vertical, just behind financial services. 55% of all telecom traffic is now made up of bad bots. Chang emphasized that these bots are increasingly using AI to evade detection, shifting IP addresses, mimicking human behavior, and attacking not just websites but APIs — which lack visual interfaces and are harder to monitor. 10 Recommendations to Reduce Risk To help organizations defend against this growing threat, Thales provides a set of 10 actionable recommendations, ranging from understanding your attack surface and deploying bot management tools, to tightening MFA usage and adopting a multi-layered defense strategy. Chang also offered a strategic reminder: don't play all your cards at once — adversaries are evolving just as quickly, and a staggered, adaptive defense is critical. Access the full 2025 Imperva Bad Bot Report: Download the Report from Thales/Imperva

“Most founders don't need a full-time CFO — they need answers.” — Matthew Putra, CEO of Eightx In a world where the demands of growth often outpace the resources of startups and midsize firms, Matthew Putra is making a bold case for a smarter solution: hire only the CFO you need. Speaking with Technology Reseller News, Putra — CEO and founder of Eightx — outlined how his firm delivers financial clarity and strategic growth planning to companies around the globe, from the U.S. and Canada to the UK, Australia, and the Netherlands. Eightx provides fractional CFO services — meaning companies can tap into executive-level financial expertise without committing to the cost of a full-time hire. “We have clients doing $1 million and clients doing $100 million. They get what they need, and nothing they don't,” said Putra. “You buy the amount of CFO-ing that fits your business.” For companies navigating software development, MSP services, channel sales, or e-commerce, Putra warns that many so-called CFOs are merely bookkeepers — tracking where a company has been, but not where it's going. The Eightx model focuses on proactive scenario planning, forecasting, and decision-making support. “Knowing your blood pressure is good — but knowing why it's high, and what will happen if it stays that way, is where the real value lies,” he explained. “That's what we mean by financial clarity.” Putra's team regularly uncovers business-changing insights buried in overlooked metrics. In one recent example, a drop in marketing efficiency went unnoticed by a 60-person team — until Eightx spotted it. The fix became a repeatable playbook, yielding long-term gains. Cost is also a driver. A full-time CFO might cost $200,000+, while a fractional team from Eightx often delivers high-level impact for less than half — especially when a company doesn't need 40 hours a week of C-suite attention. "You're not paying for lunch breaks or dead time,” said Putra. Preparing for M&A, Surviving Downturns Putra also offered timely advice for business owners eyeing an eventual sale: start two years early. “Talk to a banker, talk to a lawyer, engage a CFO. Understand what buyers will value — or avoid.” Companies that begin planning early can resolve accounting issues, restructure operations, and build a leadership team that doesn't depend on the founder. Eightx also brings structure to uncertainty. With rising tariffs, economic headwinds, and global instability, Putra encourages scenario modeling to prepare for best, worst, and expected cases — helping leaders act with confidence regardless of outcome. Getting Unstuck For those in a rut, his advice is blunt: “Start by deleting the stuff you hate — customers that aren't worth it, products that aren't working, people that don't fit. Once you clear that space, you'll get your energy back.” Putra's passion for the work is clear — and deeply personal. “I left corporate. No more dry cleaning. I'll be doing this forever — just maybe a little less when I don't need the money,” he quipped. Learn more: Visit www.eight-x.com.

“Emergencies don't wait—neither should you.” —Dave Beagle, Ooma In a time-sensitive and information-rich conversation, Doug Green, publisher of Technology Reseller News, sat down with Dave Beagle of Ooma to discuss the urgent need for businesses to migrate away from traditional copper POTS (Plain Old Telephone Service) lines. Beagle delivered a compelling presentation centered around Ooma's Airdial solution, which is specifically engineered to support mission-critical applications like fire and life safety systems. The discussion highlighted a ticking clock: with AT&T aiming to sunset all copper lines by 2029—and over 10 million POTS lines still active—resellers and IT advisors are faced with a once-in-a-generation opportunity. “That means replacing over 8,500 lines a day, starting now,” said Beagle. “It's time for partners to act.” Ooma Airdial stands out in the growing “POTS-in-a-box” market for several reasons: Purpose-Built for Fire Life Safety: Unlike competitors that cobble together multiple technologies, Airdial is a vertically integrated solution—built by Ooma from the ground up for environments like elevators, fire panels, and emergency call systems. MultiPath Transport (MPT): Ooma's patented, active-active voice transmission over LTE and Ethernet ensures emergency calls remain connected without failover delays. Compliance and Visibility: Airdial supports NFPA 72, UL certifications, and PCI/HIPAA regulations, with device-level management available via a robust Remote Device Manager portal. Award-Winning Technology: Airdial has earned accolades from Elevator World, Internet Telephony, FacilitiesNet, and Frost & Sullivan for innovation and reliability. Beagle also underscored how rising costs and decommissioning notices—often buried in telecom bills—are already impacting organizations. In one case, a $100 POTS line was suddenly billed at $1,000 due to a rate hike buried in the fine print. “That's $25,000 in exposure over two months—money that could've gone to laptops in a school district or medical equipment in a hospital,” said Beagle. Airdial's design reflects real-world installation challenges: from basement deployment and signal optimization to asset management and E911 location accuracy. Even the power cord has a locking mechanism to prevent accidental shutdown. “We control the hardware, the software, and the supply chain,” Beagle said. “We believe that's why so many resellers and channel partners are choosing Airdial—and why many who started with other solutions are switching to Ooma.” To learn more, visit ooma.com/airdial.

“We're taking the power of a business phone system and putting it directly into your native mobile experience.” — Lee Essex, Tango Networks Las Vegas - Channel Partners Conference, 2025 - In a first-of-its-kind collaboration, Phone.com and Tango Networks have launched ProSim, a new service that enables small business users to access their unified communications (UC) features directly through their native mobile devices—without relying on apps or workarounds. In a podcast recorded during the Channel Partners Conference MSP Summit, Doug Green of Technology Reseller News sat down with Ari Rabban, CEO of Phone.com, and Lee Essex of Tango Networks to discuss the significance of this partnership and what it means for the mobile-first future of small business communications. On April 15, the companies made their joint announcement (read the news here). “With ProSim, we're addressing a real gap in the UCaaS market,” said Rabban. “Apps are fine for some users, but most small business owners just want to pick up their phone and make a call—securely and professionally—with zero friction.” ProSim brings the power of the Phone.com platform—including call routing, recording, compliance, and a second business persona—into the phone's native dialer via Tango's eSIM technology. That means frontline workers, healthcare providers, contractors, and other mobile-dependent users can now operate securely within a business phone system using the same device they already rely on. As Essex explained, “We're enabling users to work the way they already work—but smarter. With ProSim, your business number is truly native to your device, and that's a game-changer for usability, compliance, and mobility.” The service is designed to meet the needs of small businesses that require speed, simplicity, and security. Rabban emphasized how effortless it is to onboard: “Go to Phone.com, sign up, pick your number, and you're up and running within minutes.” ProSim also addresses key regulatory concerns, including HIPAA compliance and secure messaging. It allows for real-time call transfers, recordings, and business-class features—all from a mobile interface. Both companies view this launch as the first step in a broader vision to offer AI-enhanced, mobile-first business communications. Official press releases: • Phone.com Launches ProSim – Cloud Communications Alliance • Telecom Reseller Coverage of ProSim Launch Learn more: www.phone.com Tango Networks: www.tango-networks.com #ProSim #PhoneDotCom #TangoNetworks #UCaaS #BusinessMobility #eSIM #NativeDialer #SmallBusinessTech #FrontlineWorkforce #Compliance #ChannelPartners2025 #TechReseller #vCon

"Even the largest companies in the world are flying blind when it comes to key operational data," says Jared Dyson, Founder of Thynk Forward and vConGPT. Speaking with Technology Reseller News at the vCon conference, Dyson explained why, despite decades of digital transformation, many enterprises remain unaware of critical conversations and decisions impacting performance — what he calls “dark operational data.” Dyson points to research from as far back as 2016 showing that bad data costs the U.S. economy over $3.2 trillion annually — and likely much more today. "Companies aren't necessarily losing data, but they're losing revenue, missing opportunities, and making bad decisions because their operational conversations aren't captured, reviewed, or understood," Dyson emphasized. Beyond the Metrics: Understanding Dark Operational Data Dark operational data, according to Dyson, refers to the hidden conversations — in sales, HR, operations, and customer support — that never make it into the company's systems or analytics. "It could be a star sales representative underperforming because of poor processes, or an HR dispute that impacts team morale but isn't detected until it's too late," he said. Dyson warns that even highly sophisticated organizations — airlines, hospitals, major financial institutions — are vulnerable. "You can open a branch in the perfect demographic location and still fail, without realizing that internal dynamics or missed insights were the cause," he explained. Thynk Forward: Building Trust, Transparency, and Traceability with AI To tackle these challenges, Dyson founded Thynk Forward, an AI-driven company focused on deploying agentic AI solutions. Their platform is designed not to replace workers, but to automate the tasks employees don't want to do — freeing them up for higher-value work. "Retention, growth, and advancement are our three pillars," Dyson said. "With better data and AI support, organizations can better train, evaluate, and advance their people." vConGPT: The Infrastructure Behind the Conversation Revolution In addition to Thynk Forward, Dyson leads vConGPT, a company pioneering vCon infrastructure at exoscale — managing millions of vCon (Virtual Conversation) transactions per second. "Nobody else is doing what we're doing at this scale," Dyson said. "vConGPT is essentially creating vCon-as-a-Service (VCaaS), a new model for enterprises who want secure, reliable access to recorded conversational data without bottlenecks." With multi-head, multi-master technology and a network distributed across multiple datacenters, vConGPT aims to be the backbone for enterprises embracing conversational data as a strategic asset. Learn More Visit thynkforward.com to learn more about Thynk Forward's AI solutions. For more on vCon infrastructure, Google the "vCon Working Group" to access collaboration and development resources. #Hashtags for LinkedIn Post: #AI #DataStrategy #DarkData #vCon #ConversationalData #EnterpriseTechnology #DigitalTransformation #FutureOfWork

"When the franchise wins, we win," says Mike Onslow, CTO of Clarity Voice, a communications provider celebrating its 20th anniversary this year. Speaking with Technology Reseller News at the vCon conference, Onslow detailed how Clarity Voice is pioneering the use of vCon technology to radically improve call quality, agent training, and customer retention — at scale. Clarity Voice specializes in delivering communications solutions to the franchise and automotive dealership industries, built around a longstanding partnership with NetSapiens by Crexendo. Over the past few years, however, Clarity saw an opportunity to dramatically enhance business intelligence for small, medium, and micro businesses by integrating vCon architecture with their services. The Journey from Fragmented Data to Unified Insights Initially, Clarity developed a custom Call Coach platform — an internal AI tool to help evaluate support calls based on a quality checklist and company core values. "The problem was that the data was fragmented," Onslow explained. "We were pulling from multiple systems, APIs, and databases — it was inefficient and hard to scale." The solution came with the adoption of vCons — a standardized, lightweight format for capturing conversational data. "By simply changing the backend to vCons, without altering our platform or NetSapiens' core code, we unified everything," said Onslow. "It simplified our tech stack and allowed us to track every call, starting in early January." From One Call at a Time to Millions at Scale Armed with vCon-based data, Clarity Voice is now able to analyze millions of conversations across franchise networks — not just one call at a time. "The real value to our franchise brands is that we can surface the calls that need review, highlight the best-performing agents, and deliver actionable insights at scale," Onslow noted. One particularly powerful new feature is a churn signal detection system. Using vCon-based flags, Clarity can identify rare but critical cases where a customer signals they're ready to cancel — allowing the CX team to intervene in time. "One customer was going to churn for sure," recalled Onslow. "Our team called him back with empathy. After that conversation, he said, 'Sign me up for ten years.' That's the power of this technology." Tailored Solutions for Each Franchise Looking ahead, Clarity Voice is partnering with Crexendo to build customized vCon-based tools for each franchise brand. "Every brand cares about slightly different metrics," Onslow said. "vCons give us a standard format underneath, but the tools we build on top can be customized — without adding a ton of operational overhead." With a focus on empathy, simplicity, and smart automation, Clarity Voice is setting a powerful example for how the vCon revolution is reshaping communications. Learn More Visit clarityvoice.com to learn more about Clarity Voice solutions. Connect with Mike Onslow on LinkedIn: Mike Onslow

"My goal is to make people's jobs better — and to make them feel better about their jobs," says Mitch Lieberman, of Fuel iX within TELUS Digital. At the inaugural vCon conference, Lieberman demonstrated how Fuel iX is pioneering a new way to train and empower contact center agents using real-time simulations, AI-driven coaching, and a continuous feedback loop they call the Contact Center Agility Loop. Fuel iX is a democratized generative AI platform that enables users to build co-pilot and independent AI solutions. Mitch's team focuses on applying the technology to real-world contact center challenges — specifically agent performance, training, and customer satisfaction. From 1% Coverage to 100% Insight Traditionally, contact center managers reviewed only a tiny fraction of agent-customer conversations — often less than 1% of all interactions. Fuel iX changes that. By capturing and analyzing every customer interaction, the new Fuel iX Agent Trainer application can create realistic simulations for role-playing, evaluate agent performance in real-time, and provide instant coaching. "We're going live on May 1st," Lieberman announced. "We want to bring new agents to full proficiency faster, with better coaching, and make sure they feel confident and supported from day one." During a live demo, Lieberman showed how the system evaluates an agent's performance after handling a simulated customer complaint — complete with an automatically generated transcript, performance score, and improvement suggestions. The Contact Center Agility Loop: A Continuous Learning Framework Lieberman also introduced the Contact Center Agility Loop, a model that frames the before, during, and after of every customer interaction: Before: Training and upskilling through simulations like the Agent Trainer. During: Real-time support with an Agent Co-Pilot, offering dynamic knowledge retrieval and smart call guidance. After: Quality assessment that feeds back into training, ensuring continuous agent development. "We call it an agility loop because it's self-learning," Lieberman explained. "We can detect if a training module needs updating based on actual call performance, creating true operational continuity and growth." By tightly integrating coaching, support, and evaluation, TELUS Digital and Fuel iX aim to reduce onboarding time (speed-to-proficiency) and improve agent experience — making better service possible for customers and a better work environment for agents. Learn More Visit telusdigital.com for more about TELUS Digital solutions. Explore fuelix.ai for updates on the Fuel iX platform and the Agent Trainer launch. #Hashtags for LinkedIn Post: #ContactCenter #CustomerExperience #AI #AgentTraining #DigitalTransformation #vCon #EnterpriseTechnology #FutureOfWork

HYANNIS, MA - “We thought messaging was simple—until we realized it could power AI, commerce, and rich customer conversations,” says Inderpal Mumick, CEO, Dotgo. At the inaugural vCon Conference 2025, a rich new layer of the communications future was unveiled through a powerful conversation with Inderpal Mumick, CEO of Dotgo. As a global leader in RCS (Rich Communication Services) platforms, Dotgo is pioneering how businesses interact with consumers, combining messaging, AI, and commerce into a unified, secure experience. "Dotgo processes more than a billion RCS business messages every month," said Mumick. "RCS modernizes messaging with encryption, rich media, and real branding — transforming the way businesses communicate with consumers." RCS for Business: Beyond Simple Messaging While consumers are increasingly familiar with rich messaging through apps like Android Messages and iMessage, RCS for Business elevates the experience further. Instead of generic SMS texts from anonymous numbers, RCS delivers messages verified, branded, and enriched with high-quality images, videos, and interactive carousels — all directly from trusted businesses. "Instead of a random number, you see 'Target' or your doctor's office name, complete with a verification checkmark," explained Mumick. "It builds trust, delivers better engagement, and supports everything from appointment rescheduling to customer support." Empowering AI Through RCS The link between RCS and the AI revolution was a key theme. As enterprises race to integrate AI into customer experiences, they need powerful, reliable communication channels — and RCS fits that need perfectly. "AI agents can pull rich catalogs, solve customer problems with images, and carry out complex conversations — all seamlessly over RCS," said Mumick. "And because RCS charges per conversation window, not per message, it's economically sustainable for AI-driven customer support." Dotgo is actively enabling brands, resellers, hyperscalers, and agencies to incorporate AI into RCS workflows, and is collaborating with Google on multiple education initiatives — including an upcoming event at Google's New York offices. vCon and the Structuring of Conversations Dotgo also sees an important future role for vCon in RCS environments. "VCon provides a structured, standard format for conversations," noted Mumick. "When we use RCS to communicate and structure it as a VCon, businesses can better mine, analyze, and use that data — with proper consumer consent — to drive AI, improve service, and innovate responsibly." To learn more about Dotgo and the future of RCS and AI-enabled messaging: dotgo.com

"Cloud is no longer optional. It's a necessity." Kevin Langford, CaaB, joins Technology Reseller News publisher Doug Green to outline why Managed Service Providers (MSPs) should no longer delay their transition to the cloud—and why CaaB's MSP-first model offers a better alternative to the big-name hyperscalers. “The MSPs who embrace cloud now will position themselves for long-term success,” said Langford. “With predictable pricing, white-label branding, and hands-on support, CaaB helps MSPs own their cloud future.” Built for MSPs, Not Hyperscalers Unlike hyperscalers that cater to enterprises and developers, CaaB was purpose-built for MSPs. That means: Flat-rate pricing with no surprises White-label support that lets MSPs keep their brand front and center 24/7/365 support and dedicated account managers Structured cloud migrations to reduce complexity and downtime “The major cloud platforms just weren't built with MSPs in mind,” said Langford. “We fix that by giving partners what they need most—control, visibility, and profitability.” Why MSPs Can't Wait Langford warns that MSPs clinging to on-prem solutions are putting client relationships—and recurring revenue—at risk. “Cloud services are expected to be a $2 trillion industry in five years. Your clients are moving to the cloud—with or without you.” He noted that a typical MSP switching to CaaB's platform saw a 40% boost in recurring revenue within a year—while also gaining customer loyalty due to stronger performance and predictable costs. Breaking the Myths For hesitant MSPs, CaaB addresses key fears: Migration complexity? CaaB helps with the heavy lifting. Cost uncertainty? The price you see is the price you pay. Loss of control? CaaB's white-label model keeps MSPs in the driver's seat. “Our platform isn't just easy to manage. It's built to help partners grow.” Learn More Visit caab.cloud Follow CaaB on LinkedIn

“Telecom law is a niche, but it's a powerful one — and it's about to become even more important in the world of vCons.” — Diana James, Attorney, Marashlian & Donahue, PLLC At vCon 2025, Diana James Highlights Why Telecom Law Is Key to the Next Era of Communication Hyannis, MA - April 2025 - Speaking from the vCon Conference in Hyannisport, Massachusetts, Diana James, attorney with Marashlian & Donahue (The CommLaw Group), emphasized how crucial it is to have legal expertise tailored to technology and telecom — especially as new communication formats like vCon emerge. “Telecom law is a very niche area, and there's a lot to keep track of,” said James. “But it's incredibly exciting, and it's becoming even more critical as innovations like vCon reshape how businesses manage, share, and protect conversations.” Marashlian & Donahue represents clients across the telecom industry, including the Cloud Communications Alliance. James and her colleagues are deeply involved in helping organizations navigate the complex regulatory environment that governs emerging technologies like virtualized conversations. The vCon standard, which captures and containers conversations (voice, text, video, chat) into structured, portable files, presents vast new opportunities — but also raises important legal questions around data privacy, consent, and regulatory compliance. “It's not just about building the technology. It's about making sure it's implemented ethically and legally,” James noted. With enterprises and service providers racing to adopt AI, customer intelligence, and new conversational formats, specialized telecom and tech law firms like Marashlian & Donahue are more important than ever — helping innovators stay ahead of regulatory requirements while protecting customer trust. #vCon #TelecomLaw #PrivacyCompliance #EmergingTech #MarashlianAndDonahue #TheCommLawGroup #CloudCommunications #AICompliance #TechRegulation #DataPrivacy #VoiceOfTheCustomer

“Building a standard like vCon is a little like giving birth — long, painful, but ultimately transformative.” — Daniel Petrie, Founder, SIPez SIPez's Daniel Petrie on the Birth of vCon and Why It's a Game-Changer for Contact Centers and Beyond Hyannis, MA - April 2025 - As the inaugural vCon Conference wrapped up, Daniel Petrie of SIPez shared a unique perspective: while Thomas McCarthy-Howe of Stralid conceived the idea of vCon, it was Petrie who helped “deliver” it through the grueling process of standards development. “Tom had the idea,” Petrie said. “I helped get it through the standards organizations. And yes, it's a lot like giving birth—it's a long and sometimes painful journey.” For first-timers to the vCon concept, Petrie offered a clear definition: vCon is a universal data exchange format for conversations — whether voice, video, text, email, or chat — capturing both the content and the surrounding metadata in a standardized way. This makes it dramatically easier for companies to analyze, share, protect, and enhance conversations across platforms and systems. How vCon Helps Contact Centers — and Everyone Else Instead of integrating separately with multiple third-party AI or analytics platforms, contact centers can integrate once into vCon and unlock access to a broad ecosystem of services. As Petrie put it: “One integration gives you access to a whole new world of capabilities — transcription, summarization, sales coaching, customer analysis, and more.” And vCon's potential doesn't stop at the enterprise level. Petrie sees a future where small businesses and even individuals can extract vCons from everyday tools like Zoom or Google Meet, then feed those into AI platforms to get meeting summaries, action items, and coaching insights — services traditionally reserved for large organizations. SIPez: Helping Companies Bridge the Gap At SIPez, Petrie and his team focus on open-source and proprietary telecom solutions, building custom capabilities where standard vendors fall short. “We help companies bridge gaps — integrating new technologies like vCon into existing stacks without having to wait for big vendors to catch up,” Petrie said. Where to Learn More For companies, MSPs, channel partners, and carriers looking to harness the power of vCon today, Petrie invites you to connect: sipez.com Daniel Petrie on LinkedIn “Don't get left behind. vCon is the future for contact centers, and the opportunity is huge,” Petrie concluded. #vCon #ContactCenter #CXInnovation #SIPez #OpenStandards #ConversationalAI #TelecomStandards #AIInTelecom #DigitalTransformation #SmallBusinessTech #ProductivityTools

Strolid's vCon Revolution: Bringing Automotive Insight to the Future of Digital Conversations HYANNISPORT, MA - “We thought we were listening to the customer—until we actually did,” said Thomas McCarthy-Howe, CTO, Strolid. The first-ever vCon Conference wrapped up in Cape Cod with a surprising yet visionary host: Strolid, a company known for advancing the automotive sales process. But as CTO Thomas McCarthy-Howe explained, Strolid's role in the conference reflects something much deeper — a transformational shift in how businesses truly hear and act on the voice of the customer. “Once you're able to actually capture the conversations in this format,” McCarthy-Howe said, “you always hear all the things your customers say — all the time.” Why vCon, and Why Now? Strolid specializes in helping automotive dealerships convert leads into in-person visits, operating at the front lines of high-stakes customer interaction. Yet their interest in vCon — a standardized container format for digital conversations — has taken the company beyond automotive and into the heart of digital transformation. “At first, we thought we were collecting feedback,” said McCarthy-Howe. “But we were getting an estimate, a filtered sliver. With vCons, we realized we had been missing most of what customers were actually saying.” Surfacing Operational Blind Spots Strolid's use of vCons revealed what McCarthy-Howe called “dark operational data.” In one example, he described how customers were often frustrated not because of poor service, but because they drove long distances to view cars that had already been sold — a disconnect caused by inaccurate online listings. “That kind of insight doesn't come from hold-time metrics,” he noted. “It comes from capturing and analyzing the full customer conversation.” Enabling Ethical, Scalable Customer Understanding In addition to insight, vCons offer a scalable way to ensure ethical data handling. “Because we can now see everything, it becomes even more urgent to manage consent, protect privacy, and respect customer data,” McCarthy-Howe said. The vCon standard, supported by the IETF working group and open-source ecosystem, enables organizations to share, analyze, and protect conversational data in a consistent, privacy-respecting manner. From Car Lots to Cross-Industry Change Although Strolid is rooted in the automotive world, the lessons apply broadly. “A dealership is just a proxy for any store,” McCarthy-Howe said. “There's a sales cycle, a customer journey, and a need for trust and transparency. We designed this not just for automotive, but for the market.” Learn More Company site: strolid.com Tech insights: strolid.ai vCon standard: ietf.org  

“If you don't ask your AI what it used to make a decision, it might cost you your reputation—or worse.” — Matt Bramson, Chief Revenue Officer, Frontline Frontline's Matt Bramson on the Monumental Implications of vCon and the Urgent Need for Ethical Oversight in AI Hyannis, MA - April 2025 - As the first-ever vCon Conference concluded, Matt Bramson of Frontline offered a compelling vision of both the promise and the peril emerging from virtualized conversations and AI-driven decision-making. In a far-ranging conversation that blended philosophy, ethics, and enterprise AI, Bramson challenged business leaders to think well beyond lanes, silos, and conventional product rollouts. “We're looking at something civilization-transforming,” said Bramson. “Imagine a mountain of vCons—every conversation, everywhere, stored in a structured format and interrogated by AI. The insights could be profound, even world-changing. But there's a moral cost if we don't ask the right questions.” From Ephemeral Talk to Structured Truth At its core, the vCon standard captures and containers conversations—text, voice, email—across every modality in a standardized format. These containers can then be appended with CRM data, sentiment analysis, and other metadata, unlocking unprecedented insights through AI interrogation. “Conversations are how we share heartbreaks, solve problems, build businesses. They've always been ephemeral. vCons make them permanent—and actionable,” Bramson noted. Yet with such power comes risk. Bramson recounted a chilling real-world example: an AI used by a beverage company to optimize pricing based on customer characteristics. What seemed like a smart revenue idea risked violating anti-discrimination laws—and damaging the brand—because no one had taught the AI what not to use. “Who's teaching the AI business ethics, social ethics? In many cases, no one,” Bramson warned. “If you're not interrogating the AI's output, you might not know it's discriminating—until a journalist does.” A Philosopher's Take on AI With a background in philosophy, Bramson brought a rare perspective to the discussion. Where some see hallucinations in LLMs, he sees echoes of ancient debates in epistemology and metaphysics. “We're overdue for philosophers in tech boardrooms,” he said. “What's unfolding now has been pondered for millennia. Ethics and AI are now converging in real time—and most companies aren't prepared.” He challenged executives to go beyond staying in their lanes: “CEOs must ask how their AIs are making decisions—not just what those decisions are.” Frontline: CX Innovation with Real-World Impact Frontline, Bramson explained, stands at the intersection of contact center services, CCaaS technology sales, and AI-enabled agent software. But what truly excites his team is their work with social impact programs. “We take thousands of 2-1-1 calls—from people seeking food, housing, utility help,” said Bramson. “These conversations are rich with insight, and vCons give us a framework to share that data responsibly across municipalities.” Unlike private-sector rivals, 2-1-1 providers collaborate freely, and Bramson believes vCons will allow best practices in social services to travel faster, more efficiently, and with more measurable impact. Where to Learn More To explore Frontline's technology and mission-driven solutions, visit: frontline.group #vCon #AIandEthics #FrontlineGroup #ConversationalAI #DigitalHumanity #VoiceOfTheCustomer #ResponsibleAI #CCaaS #211Services #TechForGood

“Voice AI isn't here to replace people — it's here to empower them.” — RJ Burnham, Founder, Consig At the inaugural vCon 2025 Conference in Hyannis, RJ Burnham, founder of Consig, sat down with Doug Green of Technology Reseller News to explore the next frontier in voice AI — and why the real opportunity isn't in replacing human teams, but amplifying them. Burnham's deep roots in voice tech go back nearly three decades — from early speech recognition for financial services to launching Consig just last year. Now, he's focused on helping industry-specialized service providers navigate the AI transformation. “There's a lot of buzz around replacing people with AI. But in many industries — from healthcare to automotive — the real value comes from blending technology with human expertise.” Human-AI Collaboration, Not Replacement Burnham sees a clear trend: companies that rely on deep domain expertise are facing disruption from software-first competitors. Voice AI is now capable of more than simple scripts — it can handle complex tasks like appointment rescheduling, payment collection, and post-visit follow-ups. Still, Consig's philosophy is to automate what machines do best, and leave the human connection to experienced staff. One standout example? A healthcare client using Consig to power post-appointment patient interviews — a traditionally people-powered task — now partially automated with voice AI to streamline processes while retaining human empathy where it matters most. Why vCons Matter Burnham also presented on the role of vCons in voice AI, calling them a breakthrough in improving customer experience. "One of the most frustrating moments for any caller is repeating themselves after a handoff. vCons eliminate that," he said. By encapsulating context, transcripts, and metadata, vCons allow seamless transitions between AI and human agents, improving efficiency and satisfaction. “vCons solve the memory problem. No more starting over. That's a game changer for customer experience.” What's Next for Consig Consig offers white-labeled, embeddable solutions to help service providers adopt AI — without becoming tech companies themselves. Burnham's mission: make voice AI accessible, responsible, and industry-aligned. Learn more at: consig.ai

“We're not just building AI for call centers — we're building AI with call centers in mind.” — Justin Massey, Relay Hawk At the vCon Spring 2025 Conference, Justin Massey of Relay Hawk brought both a technologist's vision and a contact center veteran's intuition to the main stage. In a conversation with Technology Reseller News publisher Doug Green, Massey unpacked how his team is building next-generation AI voice agents — with human-first design and real-world BPO pain points at the forefront. Contact Center Roots, Tech-Forward Vision Massey isn't your typical AI founder. With a family background spanning nearly five decades in call center operations, he was answering phones at 16 to fuel his Ford Explorer. “Some people theorize about customer experience. I lived it,” he shared. That lived experience directly informs Relay Hawk's core solution: AI agents that know when to get out of the way. When the AI hits a wall, Relay Hawk's "escape hatch" hands the conversation off to a live agent — armed with the full context, so customers don't have to repeat themselves. AI Meets Authentication One of the major challenges in today's communication landscape? Verifying identity without collecting sensitive information. Massey proposes a modern approach: linking voice calls to identity providers like Google or Microsoft, much like how we authenticate via email or social platforms. “Why not use that same concept for phone calls?” he asked. Instead of collecting sensitive data during a call — a liability for BPOs — customers could validate via external credentials and receive a verified claim. Tackling “Dependency Problems” in AI Integration Relay Hawk is also focused on solving integration hurdles — what Massey called “dependency problems.” “Everyone wants their AI to plug into CRMs, ticketing platforms, schedulers — but every API is different,” he said. The goal: simplify third-party integration and leverage protocols like MCP to make AI deployment more seamless. Warning: Transcription May Be Hazardous to Your AI Another overlooked challenge: bad transcription = bad data = bad AI. Massey highlighted that many call recordings are mono, making it hard to distinguish between caller and agent. RelayHawk recommends stereo recordings, ensuring the data feeding AI engines is clean, clear, and actionable. “If your transcription is off, your entire AI analysis goes off the rails.” Relay Hawk Is Looking for Design Partners Still in its early stages, Relay Hawk is working with design partners to refine its offering. “If you're an early adopter and want to help shape a solution that actually works for your use case — we want to talk,” Massey said. Learn more: RelayHawk.com or find them on LinkedIn by searching RelayHawk #AIinCallCenters #VoiceAI #RelayHawk #vCon2025 #ContactCenterTech #IdentityValidation #TranscriptionAI #CXInnovation #BPOsolutions #CallCenterAutomation #ConversationalAI #DougGreen #TechnologyResellerNews

Strolid's Road to Reinvention: How a Contact Center Pioneer Helped Create the vCon Standard “Every time a customer calls, it shouldn't feel like the first time.” — Matt Watson, Strolid At the first-ever vCon Conference in Hyannis, MA, Matt Watson, Vice President of Product Development at Strolid, joined Doug Green of Technology Reseller News to tell a story few expected: how a company built to support car dealers ended up helping create the vCon standard — now poised to revolutionize how we store, analyze, and act on conversational data. “We didn't start by trying to invent something new. We started by solving real problems with real conversations — and vCon was the natural result.” From Leads to Context-Rich Data Strolid supports 165+ automotive dealerships by handling calls, texts, chats, and emails — from casual inquiries to high-stakes sales leads. Every interaction now becomes a vCon, a standardized digital conversation record. That vCon includes: Caller details and timestamps Conversation transcripts Connected metadata (like the car model or promotion that triggered the call) Follow-up actions (like booked test drives) Before vCons, much of this data was scattered — or lost. Now, every call is actionable, searchable, and auditable at scale. For Dealers, It's About Trust and Retention When a customer calls about a $70K pickup truck, consistency matters. vCons ensure that agents are prepared, customers aren't repeating themselves, and dealers can track every touchpoint across the buying journey. Watson says this builds not just sales — but lifetime service value, as happy customers keep returning for service, warranty work, and more. For OEMs, It's Instant Market Feedback Watson explained how auto manufacturers (like Ford) now use vCon data to measure campaign effectiveness in real time. If a customer references a football ad while calling, that detail enters the vCon — giving the brand fast, ground-level feedback on what's working. Empowering Employees, Too VCons don't just enhance CX — they improve EX (employee experience). Strolid's agents now get real-time screen pops with the customer's history before even answering the phone. That means less stress, more success, and happier teams. What Is a vCon, Really? Watson put it simply: “A vCon is like a PDF for conversations.” And just like PDF revolutionized documents, vCons are set to change the way we treat conversations — for everyone from dealerships to global brands. Learn more: strolid.com — for auto dealer services strolid.ai — for companies looking to generate vCons at scale

“Transformation isn't just a buzzword — it's the reality of staying competitive.” — Bryan Martin, 8x8 At the inaugural vCon Conference in Hyannis, MA, Bryan Martin, Chairman of 8x8, sat down with Technology Reseller News to discuss the seismic shifts in enterprise communications — from vCons to AI-powered ecosystems — and why companies that don't adapt may be left behind. “The smartest people in the room tend to outthink the rest of the industry. That's why I follow standards like vCons.” From CIDP to Ecosystem Strategy A year ago, 8x8 launched its Customer Interaction Data Platform (CIDP) — a unified system to aggregate and analyze all conversational data. Think of it as vCons in action: making customer conversations searchable, auditable, and actionable. Martin sees this as the foundation for real AI outcomes — not just hype. But with AI moving at lightning speed, 8x8 has shifted to an ecosystem-first model, working with partners like Cognigy, CallCabinet, and Preovi to integrate best-in-class AI tools into its platform. “You can't build fast enough to keep up. We're curating the best AI engines so we can swap in new ones with minimal disruption to customers.” What vCons Bring to the Table Martin highlighted vCons' power to preserve context across handoffs — eliminating the “amnesia effect” when customers move from AI to human agents. That context-rich handoff, he said, is essential to improving both agent efficiency and customer satisfaction. Real Results Over Rhetoric Martin is candid about avoiding the “digital transformation” buzzword. “If we can't transform ourselves at 8x8,” he said, “we have no business asking our partners or customers to change.” The goal is to show, not tell — sharing real case studies of internal improvements driven by vCons and conversational AI. “Call it transformation or not — the end result has to be better CX, better AX, and ultimately, better business outcomes.” Learn More Visit: 8x8.com Follow: 8x8 on LinkedIn #vCon2025 #8x8 #BryanMartin #ConversationalAI #VoiceAI #CustomerExperience #AIPlatform #TechEcosystem #CXTransformation #DigitalStrategy #DougGreen #TechnologyResellerNews #vCons #CIDP #EnterpriseAI  

On this episode of Telecom Reseller news, Doug Green sits down with Zach Bennett, Microsoft Teams MVP and Principal Architect at LoopUp, a leading Cloud Telephony provider primarily concentrated on Microsoft Teams and the PSTN connectivity into Microsoft Teams via Direct Routing and Operator Connect. LoopUp enables multinational enterprises to consolidate their global telephony into one consistent vendor. Doug and Zach discuss how Teams Phone can be used as a full telephony replacement solution, how Direct Routing and Operator Connect can bring business telephony to the truly unified communications fold, the differences between Operator Connect, Direct Routing, and Calling Plans, and Microsoft's Copilot and how it can influence Teams telephony. Additionally, they discuss how larger enterprises can deal directly with LoopUp's expert in-house consultants and how LoopUp's channel program can help organizations looking to get into the Teams telephony market. To learn more about LoopUp you can visit https://loopup.com. You can also find LoopUp in the Microsoft Teams admin center under the Operator Connect section where you can see LoopUp's multinational coverage to find if LoopUp can fit with your business and help you consolidate your Teams telephony.

floLIVE and Velocity IoT team up to deliver robust, high-performance global connectivity with a reseller-first approach In a fast-expanding IoT world, two industry veterans are teaming up to bring intelligence, speed, and scalability to global deployments. In a recent Technology Reseller News podcast, Doug Green spoke with Curtis Govan, President for the Americas at floLIVE, and Anthony Protopsaltis, Principal at Velocity IoT, about their newly formalized partnership and how it delivers value to resellers and end customers alike. “Every company in the world now has some sort of IoT conversation going on.” — Curtis Govan, President for the Americas, floLIVE floLIVE offers a fully owned, multi-carrier, multi-country IoT core network that empowers customers with unmatched global coverage and localized data sovereignty. “We're not layering on top of legacy mobile networks,” said Govan. “We own the core components, the IP stack, the technology. That allows us to offer not just high availability and coverage, but resilience and hands-on control to our channel partners.” Velocity IoT, a channel-focused company led by Protopsaltis and Bill Molesworth, brings go-to-market strategy, deployment planning, and hardware expertise to the table. “It's not a simple thing to just release a product and say, ‘Oh, I'm going to have this connected product online,'” said Protopsaltis. “You have to plan it out, understand the caveats, and mitigate the risks. We help partners through that entire process.” Together, floLIVE and Velocity IoT offer what they describe as a "1 + 1 = 3" value equation. floLIVE provides low-latency, resilient infrastructure with full EUICC support and multi-IMSI tech, while Velocity IoT delivers the support, strategy, and white-glove service resellers need to win. “We're both consultative sellers,” added Govan. “That's the magic. We're solving real problems for customers in industrial IoT, healthcare, agriculture, and beyond.” Protopsaltis also highlighted the role of AI in analyzing traffic and optimizing IMSI strategies to ensure low-latency, reliable service. “AI tools help us monitor traffic flow and improve the customer's implementation. It's part of our proactive, intelligent approach.” And with data sovereignty becoming a hard requirement in industries like healthcare and government, floLIVE's localized gateways and ability to keep data in-country—and even in-facility—are a critical differentiator. Learn More Visit floLIVE for technical insights and partnership inquiries. Explore Velocity IoT to test SIMs, learn about deployment services, or connect with their channel team. #IoTConnectivity #floLIVE #VelocityIoT #MultiIMSI #DataSovereignty #Industry40 #ChannelPartners #AIinIoT #TelecomInnovation #IoTSolutions

Cloud Connections 2025 Podcast Interview with Jon Arnold, Principal, J. Arnold & Associates ST. PETERSBURG, FL - Jon Arnold, Principal of J. Arnold & Associates, delivered a clear message to managed service providers (MSPs) at Cloud Connections 2025: it's time to evolve beyond UCaaS commoditization and begin leveraging AI not just as a buzzword, but as a strategic offering. In a podcast conversation with Technology Reseller News, Arnold reflected on insights shared during two panels at the conference—one on market outlook and another focused on UCaaS. “UCaaS, CCaaS, CPaaS—they're all mature, well-understood offerings,” said Arnold. “But AI is where the next frontier lies. Most customers know they need it, but they don't know how to use it—and that's where MSPs have a real opportunity.” Arnold emphasized that MSPs, trusted for their delivery of cloud and voice services, are in a prime position to elevate their value by integrating AI into business operations—both internally and in customer-facing applications. The key, he said, lies in viewing voice as data, a concept that aligns with AI's data-driven architecture. “If you're not capturing the data from voice, you're missing one of the most powerful communication channels businesses rely on,” Arnold explained. “MSPs already understand voice. That's their credibility. Now it's about helping customers harness that voice data to power AI.” On the second panel, Arnold addressed a recurring challenge: UCaaS as a commodity. As major players like Microsoft Teams, Zoom, and RingCentral dominate the landscape, differentiation has become more difficult. “If all MSPs are selling the same thing, they risk becoming arms dealers—no value, no margin,” he said. Arnold encouraged MSPs to think beyond unified communications and adopt a more holistic, strategic view, where AI is integrated across workflows, departments, and functions—far beyond the contact center. “AI isn't waiting for you to catch up. It's creating new ways of working,” he said. “There's a real risk of being left behind if MSPs don't evolve. A new generation of AI-centric MSPs will emerge—those who know how to sell it, implement it, and build strategy around it.” Reflecting on his first time attending the CCA's Cloud Connections event, Arnold noted the strong value of its focused community. “It's big enough to meet new people, but small enough to build real relationships,” he said. “It's not a trade show—it's a learning and collaboration environment.” Learn more about Jon Arnold and J. Arnold & Associates at: www.jarnoldassociates.com

Mark Vange and Autumn highlight a new model for AI collaboration at Cloud Connections 2025 “AI needs to be thought of more as a colleague and less as a tool.” — Mark Vange, CEO, Autom8ly At Cloud Connections 2025, Technology Reseller News sat down with Mark Vange, CEO of Autom8ly, and Autumn, the company's AI-powered assistant, to explore a new approach to lead generation and AI adoption for Cloud Communications Alliance (CCA) members. Autom8ly introduced a novel AI-driven system that helps match prospective clients with the most suitable CCA members. “We built a lead generation system that listens to the visitor's needs and uses AI to match them with the right member,” explained Autumn. “It's all about understanding intent and providing the best-fit connection.” To accomplish this, Autom8ly created detailed profiles for each CCA member, pulling data from their websites and inviting them to review and update their information. This interaction not only boosts exposure for CCA members but also acts as an introduction to working with AI tools like Autumn. “Lead gen is a great way to meet everybody,” said Vange. “It gave us a reason to build meaningful profiles, and in the process, start working together. It's how we demonstrate what AI-centric work will look like in the coming years.” Autumn plays a central role in Autom8ly's operations—from marketing and CRM to code generation and even accounting. The company's strategy focuses on partnering with organizations to build tailored AI solutions. “We're the engine,” said Vange. “You be the train. Let's put it on the track together.” A veteran technologist and entrepreneur, Vange emphasized a unique philosophy: AI should be introduced gradually, much like a new employee. “We believe in building confidence through iteration,” he said. “You don't just give AI a task and walk away. You start small, measure success, and grow trust over time.” Autom8ly's vision extends beyond the CCA. They're in talks with other associations to bring similar solutions to new industries, offering not a product, but a collaborative approach to AI integration. Learn more: www.autom8ly.com

Branded identity and app-like messaging experiences take center stage in CTO Mike Tindall's product preview ST. PETERSBURG, FL - At Cloud Connections 2025, Mike Tindall, Co-founder and Chief Technology Officer of Commio, introduced two forward-looking solutions aimed at transforming how businesses engage customers through voice and messaging. Speaking with Doug Green of Technology Reseller News, Tindall discussed Signature Calling, Commio's branded calling product developed within the BCID (Branded Caller ID) ecosystem. Designed to address the increasing problem of spoofed phone calls and diminished customer trust, Signature Calling provides end-to-end identity delivery that authenticates the brand, displays company logos, and optionally explains the reason for the call. "Life is complicated. I like things that are easy." – Mike Tindall, Commio CTO “Phone numbers are ephemeral,” said Tindall. “The real question is: how do you establish identity? That's what BCID and Signature Calling solve for.” Alongside this, Commio unveiled Instant App, a reimagined version of RCS (Rich Communication Services) designed to turn messages into rich, interactive brand experiences within a user's native messaging app. “We call it Instant App because it functions like a complete mobile application, right inside the inbox,” explained Tindall. “It allows brands to offer real-time engagement—like coupons, appointment scheduling, or product offers—at the tap of a button.” Both Signature Calling and Instant App are being soft-launched and will be made available to enterprise customers across a wide range of verticals. Tindall noted that channel partners and managed service providers (MSPs) will play a key role in bringing these solutions to market. “These tools are especially powerful for industries like automotive, HVAC, and retail, where customer engagement and trust are key drivers of repeat business,” said Tindall. “We're excited to empower our partners with this next generation of communications.” To learn more, visit www.commio.com.