Telecom Reseller

Doug Green, Publisher of Technology Reseller News, interviewed Gerry Christensen, Associate Founder of ICA AI, to discuss a new approach to securing communications in an era increasingly shaped by AI-driven threats. The conversation centered on how traditional defenses are falling short and why a relationship-based model of AI may be critical to restoring trust in digital interactions. Christensen explained that as AI-generated content becomes more sophisticated, the ability to impersonate individuals, organizations, and trusted entities is rapidly increasing. This creates a growing risk of fraud, misinformation, and communication breakdown across voice, messaging, and digital channels. “The problem isn't just bad actors—it's that we can no longer trust what we're hearing or seeing,” Christensen noted. ICA AI's approach focuses on establishing trusted relationships as the foundation for communication validation. Rather than relying solely on content analysis or reactive filtering, the platform leverages identity, context, and prior interactions to determine whether a communication should be trusted. This model aims to proactively prevent malicious or unauthorized interactions before they reach the user. The discussion also explored how this approach could be applied across industries, including telecom, enterprise communications, and customer engagement platforms. By embedding relationship intelligence into communication systems, organizations can better protect customers, reduce fraud, and maintain confidence in their digital channels—an increasingly critical requirement as AI adoption accelerates. Ultimately, Christensen positioned ICA AI as part of a broader shift toward AI-driven trust infrastructure, where securing communications is not just about blocking threats, but about ensuring that every interaction is verified and meaningful. As AI continues to reshape the communications landscape, solutions that can preserve trust at scale will play a central role in the future of digital interaction. More information about ICA AI and its approach to relationship-based AI is available at https://icaai.ai.

Doug Green, Publisher of Technology Reseller News, interviewed Fern Halper, Founder of AI Foundations Group and VP of Research at TDWI, to discuss what separates successful AI initiatives from those that stall—and why data strategy remains the critical foundation for AI success. Halper emphasized that while excitement around AI—particularly generative AI—continues to grow, many organizations are still struggling to move from experimentation to measurable business value. The primary reason, she explained, is not the models themselves, but the underlying data environment. “If your data isn't ready, your AI isn't going to succeed,” Halper said, highlighting the importance of data quality, governance, and accessibility. A key theme of the conversation was the need for organizations to align AI initiatives with real business objectives. Rather than pursuing AI for its own sake, companies should focus on specific use cases where data can drive outcomes such as improved customer experience, operational efficiency, or revenue growth. Halper noted that organizations that succeed tend to start with well-defined problems and build from there, rather than attempting large-scale transformations without a clear roadmap. The discussion also explored the evolving role of data management in the AI era. As organizations adopt more advanced analytics and machine learning capabilities, they must modernize their data infrastructure—often leveraging cloud platforms—to support scalability and real-time insights. This includes integrating disparate data sources, ensuring proper governance, and enabling collaboration between technical and business teams. Ultimately, Halper positioned AI success as a journey grounded in fundamentals. While new tools and technologies continue to emerge, the organizations that will benefit most are those that invest in strong data foundations, clear strategy, and disciplined execution. Learn more at https://datamakesworld.com/.

Jon Arnold, Principal at J Arnold & Associates, spoke with Moshe Beauford of Technology Reseller News during the Enterprise Connect conference about the evolving enterprise communications landscape, with a focus on AI adoption, security challenges, and shifting market dynamics. Arnold emphasized that while artificial intelligence continues to dominate industry conversations, it is also accelerating new risks—particularly in areas such as fraud and identity spoofing. As AI tools become more sophisticated, bad actors are gaining new capabilities that outpace traditional defenses. “AI is not just enabling innovation—it's also making fraud more scalable and more difficult to detect,” Arnold said. The discussion explored how service providers, enterprises, and regulators are struggling to keep pace with these changes. While new technologies and frameworks are emerging to address issues like authentication and trusted communications, the ecosystem remains fragmented, making it difficult to implement consistent protections across networks. Arnold also highlighted the importance of industry collaboration and education. Enterprises must better understand both the opportunities and risks associated with AI, while vendors and carriers need to work together to develop more cohesive solutions. As Enterprise Connect continues to showcase rapid innovation in communications technology, Arnold's insights underscore a critical reality: alongside the promise of AI comes an urgent need to address the growing complexity of security, trust, and fraud prevention in the digital communications ecosystem. Learn more about J Arnold & Associates: https://www.jarnoldassociates.com/

Jon Arnold, Principal at J Arnold & Associates, spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about the key trends shaping the enterprise communications market and the growing influence of artificial intelligence. Arnold highlighted that AI continues to dominate industry conversations, with vendors rapidly embedding AI capabilities across unified communications, contact center platforms, and customer engagement tools. However, he noted that while innovation is accelerating, enterprises must carefully evaluate how these technologies deliver real business value. “There's a lot of AI noise in the market right now, but the real question is how organizations turn that into meaningful outcomes,” Arnold said. The discussion also explored how the communications landscape is evolving, with shifts in vendor positioning, increased focus on cybersecurity, and changing dynamics across the channel. Arnold observed that industry events like Enterprise Connect reflect both continuity and change, with familiar players alongside new entrants bringing fresh approaches to the market. Arnold emphasized that organizations need to take a strategic approach when adopting new technologies, particularly as AI, security, and customer experience continue to converge. Understanding where to invest—and how to integrate these capabilities into existing environments—will be critical for long-term success. As Enterprise Connect continues to highlight the rapid pace of innovation in enterprise communications, Arnold's insights underscore the importance of balancing emerging technologies with practical business outcomes. Learn more about J Arnold & Associates: https://www.jarnoldassociates.com/

Steve Leaden, Founder and President of Leaden Associates, spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about the evolving role of telecom expense management (TEM) and how AI is transforming cost control for enterprises. Leaden explained that as enterprise communications environments become more complex—spanning mobile, cloud, and legacy systems—organizations are struggling to maintain visibility into their telecom spending. TEM solutions are becoming essential tools for identifying inefficiencies, eliminating billing errors, and optimizing overall communications costs. “Most enterprises don't realize how much they're overspending until they take a close look at their telecom environment,” Leaden said. Leaden Associates focuses on helping organizations gain control over telecom expenses through auditing, optimization, and ongoing management services. By leveraging data analytics and AI-driven tools, companies can uncover hidden costs, streamline vendor relationships, and make more informed decisions about their communications infrastructure. The discussion also highlighted how the shift to cloud communications and mobility has increased the need for continuous monitoring and management. As organizations adopt more services and providers, maintaining cost discipline requires a more strategic and data-driven approach. As conversations at Enterprise Connect continue to emphasize efficiency and digital transformation, Leaden Associates demonstrates how telecom expense management remains a critical component of enterprise communications strategy. Learn more about Leaden Associates: https://www.leaden.com/

Kassaundra McKnight-Young, Chief Nursing Informatics Officer at Zebra Technologies, spoke with Doug Green, Publisher of Technology Reseller News, during the HIMSS conference about how technology is transforming clinical workflows and improving patient care through real-time data access. McKnight-Young emphasized the critical role of nursing informatics in bridging the gap between clinical practice and technology. By equipping frontline caregivers with mobile devices and real-time data, healthcare organizations can improve decision-making, reduce administrative burden, and enhance patient outcomes. “When clinicians have access to the right information at the right time, it directly impacts the quality of care they can deliver,” she said. Zebra Technologies focuses on enabling real-time visibility across healthcare environments, providing tools that support communication, data capture, and workflow optimization at the point of care. These solutions help ensure that clinicians can access accurate patient information quickly, reducing delays and minimizing the risk of errors. The discussion also highlighted the growing importance of integrating technology seamlessly into clinical workflows. Solutions must be intuitive and reliable so that healthcare professionals can focus on patient care rather than navigating complex systems. As healthcare organizations continue their digital transformation journeys, conversations at HIMSS underscored the need for technologies that empower clinicians, improve operational efficiency, and support better patient outcomes through timely, actionable data. Learn more about Zebra Technologies: https://www.zebra.com/us/en

“You can build the most reliable system in the world, but if you can't see what's happening, you can't manage it,” says Jake Jacoby, CEO of TELCLOUD. In the latest episode of the TELCLOUD POTS and Shots Podcast Series, Doug Green, Publisher of Technology Reseller News, speaks with Jacoby about a critical component of modern POTS replacement deployments: visibility, monitoring, and proactive management. As organizations transition away from legacy copper lines, replacing them with wireless and IP-based solutions, the need for real-time insight into system performance becomes essential—particularly for life-safety applications such as fire alarms, elevators, and emergency phones. Jacoby explains that while traditional copper lines were relatively simple, modern POTS replacement solutions are part of a broader, more dynamic infrastructure that includes cellular connectivity, network routing, and power systems. This complexity makes centralized monitoring and alerting a necessity rather than a luxury. Through TELCLOUD's platform, partners and customers gain the ability to monitor device status, connectivity, and power conditions in real time. This allows them to identify issues before they become failures, reducing downtime and ensuring compliance with safety requirements. The discussion also underscores the value this creates for channel partners and MSPs. By offering managed visibility and support, partners can deliver ongoing value beyond installation, strengthening customer relationships and generating recurring revenue opportunities. Jacoby emphasizes that the goal is not just to replace copper, but to improve upon it. “With the right monitoring in place, you're not just matching the reliability of the old network—you're exceeding it,” he notes. As the copper sunset accelerates globally, solutions that combine connectivity, backup power, and intelligent monitoring will define the next generation of life-safety communications infrastructure. The episode concludes with the series' signature Shots segment, featuring another premium sipping tequila—continuing the tradition of pairing serious telecom discussions with a lighter, conversational close. For more information, visit https://www.telcloud.com/ or call 844-900-2270.

Amitha Pulijala, Chief Product Officer at Cyara, spoke with Moshe Beauford of Technology Reseller News during the Enterprise Connect conference about the growing importance of assuring customer experiences across increasingly complex digital and voice engagement channels. Pulijala explained that as organizations deploy more advanced customer engagement technologies—including AI-driven chatbots, voice assistants, and automated workflows—they must ensure that every step of the customer journey works reliably. Cyara focuses on providing tools for testing, monitoring, and optimizing these experiences so enterprises can quickly identify issues before they impact customers. “Enterprises are deploying more automated and AI-powered interactions, and they need assurance that those journeys are working exactly as intended,” Pulijala said. Cyara's platform allows organizations to simulate and continuously test customer interactions across voice and digital channels. These capabilities help companies identify broken workflows, performance bottlenecks, and other issues that could disrupt the customer experience. The discussion also highlighted how customer journey assurance is becoming more critical as AI-driven engagement expands across industries. Enterprises need visibility into how automated systems interact with customers and how those experiences perform over time. As organizations gathered at Enterprise Connect to explore the next generation of customer engagement technologies, Cyara emphasized the importance of ensuring that AI-powered customer journeys remain reliable, efficient, and optimized for positive customer outcomes. Learn more about Cyara: https://cyara.com/

Pedro Andrade, Vice President of AI at Talkdesk, spoke with Moshe Beauford of Technology Reseller News during the Enterprise Connect conference about how artificial intelligence is evolving from simple automation into a true digital workforce within contact centers. Andrade explained that the latest wave of AI adoption goes beyond task-based automation. Instead, organizations are beginning to deploy AI systems that can manage entire workflows and handle meaningful portions of customer interactions. “AI is no longer just a tool that performs individual tasks—it's becoming a digital worker capable of managing complete processes,” Andrade said. Talkdesk is developing AI capabilities that help enterprises automate complex customer service operations while supporting human agents with real-time insights and guidance. These technologies allow contact centers to scale operations more efficiently while improving the quality and consistency of customer experiences. The conversation also highlighted how generative AI is already handling a significant share of customer interactions in many contact centers. As AI continues to mature, organizations are exploring how digital workers can collaborate with human agents to manage workloads more effectively. As discussions at Enterprise Connect continue to focus on AI-driven transformation across enterprise communications, Talkdesk is positioning its AI platform as a foundation for the next generation of intelligent, AI-powered customer service operations. Learn more about Talkdesk: https://www.talkdesk.com/

Julia Fraser, EVP Americas at Sinch, spoke with Moshe Beauford of Technology Reseller News during the Enterprise Connect conference about the company's latest innovation in AI-powered voice communications and how enterprises are evolving their customer engagement strategies. Fraser discussed Sinch's Voice Relay technology, which converts AI-generated text responses into natural voice conversations, enabling organizations to create more dynamic and human-like interactions in contact center environments. The platform allows enterprises to integrate their preferred AI models while delivering voice experiences that support conversational features such as barge-in and real-time dialogue. “Voice Relay allows companies to bring their AI into the voice channel in a way that feels natural and conversational for customers,” Fraser said. The solution is designed to give enterprises flexibility when deploying AI-driven voice applications. By allowing organizations to connect different AI models and platforms, Sinch enables companies to maintain control over how automated interactions are built and managed while expanding their use of conversational AI. Fraser also emphasized that voice remains a critical engagement channel even as digital messaging and automation continue to grow. Enterprises are increasingly looking for ways to combine AI capabilities with voice communications to deliver more efficient and personalized customer experiences. As discussions at Enterprise Connect continue to focus on AI-driven communications innovation, Sinch is positioning Voice Relay as a key technology for bringing intelligent automation into voice interactions across customer service and engagement environments. Learn more about Sinch: https://sinch.com/

Mike Myer, CEO of Quiq, spoke with Moshe Beauford of Technology Reseller News during the Enterprise Connect conference about how artificial intelligence is transforming customer engagement across voice and digital channels. Myer explained that organizations increasingly need to manage conversations across the entire customer journey, whether those interactions are handled by human agents or AI-powered automation. Quiq focuses on enabling businesses to orchestrate these conversations across messaging, voice, and digital channels while ensuring a consistent and personalized experience. “Customers expect seamless conversations regardless of the channel they use, and AI is helping organizations deliver that at scale,” Myer said. Quiq's platform allows enterprises to combine automation with human support, enabling AI systems to handle routine inquiries while escalating more complex issues to human agents. This hybrid approach helps organizations improve efficiency while maintaining high-quality customer experiences. The discussion also highlighted how enterprises are moving toward omnichannel engagement models where conversations flow naturally between channels such as SMS, messaging apps, and voice interactions. AI-driven orchestration enables companies to manage these interactions more intelligently and respond to customers faster. As conversations at Enterprise Connect continue to focus on AI and customer experience innovation, Quiq is positioning its platform as a way for enterprises to manage and optimize conversations across the entire customer lifecycle. Learn more about Quiq: https://quiq.com/

Vanessa Hearn, Director of Channel at Intrado, spoke with Moshe Beauford of Technology Reseller News during the Enterprise Connect conference about the growing importance of emergency communications, E911 compliance, and unified notification systems for modern enterprises. Hearn explained that organizations today face increasing regulatory requirements related to emergency communications, particularly around E911 compliance for enterprise voice systems. As businesses adopt cloud communications and hybrid work environments, ensuring accurate location data and reliable emergency calling capabilities has become critical. “Enterprises must ensure that when someone dials 911, the call is routed correctly and responders know exactly where help is needed,” she said. Intrado has been expanding its solutions to help organizations manage these requirements while improving overall safety communications. One example discussed during the conversation was the company's OneAlert platform, which unifies emergency notifications across multiple channels. This allows organizations to quickly distribute alerts for incidents such as security threats, facility emergencies, or weather-related disruptions. The discussion also highlighted the role of channel partners and service providers in helping enterprises deploy compliant and reliable emergency communication systems. As communications infrastructures become more complex, organizations increasingly rely on partners to ensure that safety requirements are properly addressed. As discussions at Enterprise Connect continue to emphasize the convergence of cloud communications, security, and compliance, Intrado's solutions demonstrate how unified emergency communications are becoming an essential part of enterprise infrastructure. Learn more about Intrado: https://www.intrado.com/

Doug Green, Publisher of Technology Reseller News, interviewed Brian English, Chief Operating Officer at Gamut, to discuss how AI is transforming network operations and enabling a shift toward more autonomous telecom environments. English explained that Gamut is focused on applying AI to simplify and automate complex network operations, particularly in environments where traditional tools struggle to keep pace with scale and complexity. As networks grow more dynamic, operators need systems that can continuously monitor, analyze, and respond in real time. “We're moving from reactive network management to proactive—and ultimately autonomous—operations,” English said. A central theme of the discussion was the operational burden faced by service providers. Many organizations still rely on manual processes and fragmented tools to manage networks, which can lead to inefficiencies, slower response times, and higher operational costs. Gamut's approach uses AI to correlate data across systems, identify issues before they escalate, and automate remediation workflows, reducing the need for human intervention. English also highlighted the importance of visibility and data integration. Effective AI-driven operations require access to comprehensive, high-quality data from across the network. By unifying these data sources, Gamut enables service providers to gain deeper insights into performance, detect anomalies, and optimize service delivery at scale. Ultimately, the conversation underscored a broader industry shift: telecom is moving toward self-healing, intelligent networks that can operate with increasing levels of autonomy. For service providers, this evolution offers the potential to improve reliability, lower costs, and deliver better customer experiences, while positioning themselves for the next generation of AI-driven services. More information about Gamut and its AI-powered network operations platform is available at https://www.gogamut.io/.

Moshe Beauford, reporting for Technology Reseller News, interviewed Robin Goldsmith, Practice Leader for Healthcare & Life Sciences at Verizon Business, to explore how AI, data, and secure connectivity are reshaping healthcare delivery and innovation. Goldsmith explained that healthcare organizations are under increasing pressure to modernize while maintaining strict compliance, security, and patient privacy standards. As digital transformation accelerates, providers are turning to advanced technologies to improve clinical outcomes, streamline operations, and enhance patient engagement. “Healthcare is becoming a data-driven industry, and the ability to move, secure, and act on that data is critical,” Goldsmith noted. A key theme of the discussion was the role of AI in enabling more proactive and personalized care. From predictive analytics to workflow automation, AI is helping healthcare organizations identify risks earlier, optimize resource allocation, and reduce administrative burdens on clinicians. However, Goldsmith emphasized that these capabilities depend on having the right infrastructure in place—particularly secure, reliable networks that can support real-time data exchange across distributed environments. The conversation also addressed the growing importance of edge computing and connected devices in healthcare. As more data is generated outside traditional hospital settings—through remote monitoring, telehealth, and IoT-enabled medical devices—organizations must ensure that data can be processed quickly and securely closer to where it is created. This shift is driving new architectures that combine cloud, edge, and network capabilities. Ultimately, Goldsmith positioned Verizon Business as a partner helping healthcare organizations navigate this transformation by integrating connectivity, security, and advanced technologies into a unified approach. As the industry continues to evolve, success will depend on the ability to securely harness data and deliver more intelligent, patient-centered care. More information about Verizon Business and its healthcare solutions is available at https://www.verizon.com/business/.

Doug Green, Publisher of Technology Reseller News, interviewed Ariel Reid, Vice President of Customer Experience at GCH Technologies, to discuss the growing importance of short code registry, messaging compliance, and brand trust in today's A2P (application-to-person) messaging ecosystem. Reid explained that GCH Technologies focuses on helping enterprises navigate the increasingly complex requirements around business messaging, particularly as carriers and regulators tighten rules to combat spam, fraud, and abuse. A central part of this effort is ensuring that businesses properly register their messaging campaigns and identities. “If you're not registered, you're not going to get through,” Reid noted, underscoring how compliance has become essential for message deliverability. The conversation highlighted how many organizations still underestimate the operational and technical requirements involved in launching compliant messaging campaigns. From brand registration to campaign approval and ongoing monitoring, businesses must align with carrier frameworks to ensure messages are delivered reliably. Failure to do so can result in blocked messages, degraded performance, or reputational damage. Reid also emphasized the customer experience dimension of compliance. Proper registration and governance not only improve deliverability but also build trust with end users, who are increasingly wary of unsolicited or suspicious messages. By ensuring transparency and legitimacy, businesses can create more effective and engaging communication with their customers. Ultimately, Reid positioned messaging compliance not as a barrier, but as an opportunity for enterprises and service providers to differentiate through reliability and trust. As A2P messaging continues to grow as a critical communication channel, organizations that invest in proper registration and compliance processes will be best positioned to succeed. More information about GCH Technologies and its messaging solutions is available at https://gchtech.com/.

Craig Walker, CEO and Co-founder of Dialpad, spoke with Moshe Beauford of Technology Reseller News during the Enterprise Connect conference about how artificial intelligence is reshaping enterprise communications and redefining the contact center. Walker explained that AI has moved beyond simple automation and is now becoming deeply integrated into everyday communications workflows. With advances in speech recognition, natural language processing, and real-time analytics, AI can assist agents during live interactions, automate routine requests, and provide actionable insights from conversations. “AI is fundamentally changing how businesses communicate with customers and how employees collaborate internally,” Walker said. Dialpad has focused on embedding AI directly into its cloud communications platform, allowing organizations to capture insights from voice and messaging interactions while improving productivity for employees and support teams. These capabilities help enterprises better understand customer sentiment, provide real-time coaching to agents, and streamline customer service operations. The conversation also highlighted the broader industry shift toward AI-powered communications platforms that combine unified communications, contact center capabilities, and conversation intelligence. As organizations adopt these tools, they are looking for ways to improve efficiency while delivering more personalized and responsive customer experiences. As enterprise leaders gathered at Enterprise Connect to evaluate the next generation of communications technologies, Walker emphasized that AI will continue to play a central role in shaping the future of collaboration and customer engagement. Learn more about Dialpad: https://www.dialpad.com/

Patrick Wilson of Cavell joined Doug Green, Publisher of Technology Reseller News, for a Cloud Communications Alliance (CCA) podcast discussing the evolving cloud communications landscape, key market shifts, and the growing impact of AI across UCaaS and CCaaS. Wilson outlined how the industry is entering a new phase of maturity, where growth is no longer driven solely by seat expansion, but by value-added services, integration, and differentiation. As competition intensifies, providers are increasingly focused on delivering more complete solutions that combine communications, customer experience, and business applications. A central theme of the discussion was the rapid rise of AI-driven capabilities, particularly in the contact center. Wilson noted that AI is moving beyond experimentation into real deployment, where it is beginning to deliver measurable outcomes—improving efficiency, enhancing customer interactions, and enabling new service models. At the same time, he emphasized that successful adoption depends on integration with existing workflows and data environments. “We're seeing a shift from selling seats to delivering outcomes,” Wilson said. “AI and integration are becoming the key drivers of value in this next phase of the market.” Wilson also highlighted the continued convergence of UCaaS, CCaaS, and CRM platforms, pointing to moves by major vendors to expand into adjacent categories. This convergence is creating both opportunity and pressure for service providers, who must decide whether to specialize, partner, or broaden their own portfolios. For partners and service providers, the message is clear: success will depend on adaptability, vertical expertise, and the ability to align technology with real business outcomes. Those that can combine communications with intelligence and workflow integration will be best positioned to compete. As a member of the Cloud Communications Alliance, Cavell continues to provide market intelligence and strategic insight to help providers navigate this period of transformation. Learn more: https://www.cavell.com/

Doug Green, Publisher of Technology Reseller News, interviewed Scott Eivers, CEO of Datatonic, about the rapid evolution of AI in telecommunications and why the next phase of innovation depends on building strong data foundations. Datatonic, a leading Google Cloud partner, works with telecom operators and enterprises to modernize their data architectures so they can fully leverage advanced analytics and AI-driven automation. Eivers explained that the telecom industry is entering a new phase where agentic AI—autonomous systems capable of taking action and executing workflows—will play a growing role in operations, customer engagement, and network management. However, he emphasized that AI success depends heavily on the quality and accessibility of underlying data. “AI is only as good as the data it's built on,” Eivers noted, pointing out that many organizations still struggle with fragmented data environments that limit the effectiveness of their AI initiatives. A key focus of Datatonic's work is helping telecom providers unify and modernize their data infrastructure using cloud-native platforms. By bringing together operational, customer, and network data into a consistent architecture, service providers can unlock new capabilities such as predictive analytics, intelligent automation, and real-time decision-making across their organizations. The conversation also explored how AI is moving beyond experimentation into production use cases across the telecom sector. From improving customer service to optimizing network performance and detecting fraud, AI-driven systems are increasingly becoming embedded in core telecom operations. Eivers stressed that companies that invest early in scalable data platforms will be best positioned to deploy these capabilities effectively. Ultimately, the discussion highlighted a broader shift in the industry: AI is no longer just about models and algorithms—it is about data strategy, governance, and operational readiness. As telecom providers pursue digital transformation, the organizations that succeed will be those that treat data as a strategic asset and build the infrastructure needed to support intelligent, automated systems. More information about Datatonic is available at https://datatonic.com/.

Blair Pleasant, President and Principal Analyst at COMMfusion, spoke with Moshe Beauford of Technology Reseller News during the Enterprise Connect conference about the major technology trends shaping enterprise communications and collaboration. Pleasant noted that artificial intelligence has become one of the dominant themes across the communications industry, influencing everything from contact center automation to collaboration platforms and customer engagement tools. Vendors are rapidly introducing AI capabilities designed to improve productivity, automate routine tasks, and provide deeper insights into communications data. “AI is becoming embedded across the communications stack, and organizations are now looking at how these capabilities can improve both employee and customer experiences,” Pleasant said. The conversation also explored how enterprise buyers are navigating a crowded and rapidly evolving market. With a wide range of cloud communications providers, collaboration platforms, and AI-driven tools available, organizations must carefully evaluate solutions that align with their long-term communications strategies. Pleasant emphasized that industry events such as Enterprise Connect provide a valuable opportunity for enterprises, service providers, and technology vendors to evaluate emerging solutions and better understand where the communications market is heading. As enterprises continue modernizing their communications environments, Pleasant highlighted the importance of strategic planning and thoughtful technology adoption to ensure that AI and collaboration tools deliver measurable business value. Learn more about COMMfusion: https://www.commfusion.com/

Rich Bayes, Product Management Leader at Cisco, spoke with Moshe Beauford of Technology Reseller News, during the Enterprise Connect conference about Cisco's latest collaboration device innovations and how artificial intelligence is reshaping the meeting experience. Bayes discussed Cisco's newest generation of collaboration hardware, including updates to its Desk Pro platform and advanced camera technologies designed to improve hybrid meetings. These devices incorporate AI-powered capabilities such as dynamic camera framing and intelligent speaker tracking to create a more natural meeting experience for both in-room and remote participants. “We're using AI to make meetings feel more natural, so people in the room and people joining remotely have the same experience,” Bayes said. A key focus for Cisco is integrating intelligent video and audio technologies directly into meeting devices. By embedding AI features into hardware, organizations can automatically optimize camera views, enhance audio clarity, and adapt to changing meeting environments without requiring complex manual configuration. The discussion also highlighted how enterprises are investing in higher-quality collaboration spaces as hybrid work becomes permanent. Modern meeting rooms must support distributed teams while maintaining consistent user experiences across different locations and devices. As organizations gathered at Enterprise Connect to evaluate the next generation of enterprise collaboration technologies, Cisco demonstrated how AI-powered meeting devices are becoming an essential component of modern workplace communication strategies. Learn more about Cisco: https://www.cisco.com/

Jim Lundy, Founder and CEO of Aragon Research, spoke with Moshe Beauford of Technology Reseller News, during the Enterprise Connect conference about the growing importance of edge computing, AI infrastructure, and data sovereignty in enterprise technology strategies. Lundy explained that while cloud computing has dominated enterprise IT strategies over the past decade, the rapid rise of AI workloads is pushing organizations to rethink where data processing should occur. Running AI models in centralized cloud environments can be expensive and inefficient for many real-time applications. As a result, enterprises are increasingly moving AI workloads closer to where the data resides—at the edge. “AI runs faster when it's closer to the data, and for many enterprises the edge is becoming the natural place to process those workloads,” Lundy said. The conversation also explored the growing role of data sovereignty and security in shaping infrastructure decisions. Organizations in regulated industries are facing new pressures to maintain tighter control over sensitive data while still taking advantage of AI-driven analytics and automation. Edge-based infrastructure can help address these challenges by allowing enterprises to process data locally rather than sending everything to centralized cloud platforms. Lundy emphasized that this shift does not signal the end of the cloud, but rather the emergence of hybrid architectures that combine cloud scalability with edge performance. These distributed models allow enterprises to optimize cost, performance, and security as AI applications continue to expand across industries. As discussions at Enterprise Connect highlighted the accelerating impact of AI on communications, collaboration, and enterprise infrastructure, Lundy noted that organizations that rethink their data architecture today will be better positioned to take advantage of the next generation of AI-driven innovation. Learn more about Aragon Research: https://aragonresearch.com/

Risa Eldridge, AVP of Product Management & Integrations at CallMiner, spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about how conversation intelligence is helping organizations better understand customer interactions and improve operational performance. Eldridge explained that enterprises are increasingly looking to AI-driven analytics to extract meaningful insights from the vast volume of conversations taking place across contact centers and customer engagement channels. By analyzing voice and digital interactions, organizations can identify patterns, detect compliance risks, and uncover opportunities to improve both customer satisfaction and agent performance. “Conversation intelligence allows organizations to turn everyday interactions into actionable insights that drive better outcomes for both customers and employees,” she said. CallMiner's platform applies advanced analytics and artificial intelligence to help companies monitor and evaluate interactions at scale. These capabilities enable organizations to identify emerging trends, improve quality management programs, and provide more targeted coaching and training for agents. The conversation also highlighted how the rapid adoption of AI across the contact center is creating new expectations for visibility and data-driven decision making. As organizations adopt automation and AI-assisted workflows, understanding what is happening inside customer conversations becomes increasingly critical. As Enterprise Connect continues to highlight the role of AI in enterprise communications and customer experience, CallMiner's approach to conversation intelligence demonstrates how organizations can leverage communications data to improve performance, compliance, and customer engagement. Learn more about CallMiner: https://callminer.com/

Jeff Pulver of the vCon Foundation and David Erickson, Founder and CEO of CarrierX met at the Technology Reseller News podcast station for a conversation recorded during the Enterprise Connect conference about the evolving role of programmable communications and the emerging importance of structured conversation data. During the discussion, Pulver highlighted the growing significance of vCon (virtualized conversation) as a framework for capturing and structuring communications data. As organizations increasingly rely on voice, messaging, and video interactions, vCon provides a standardized format that enables conversations to be stored, analyzed, and integrated with modern AI systems. “vCon is about turning conversations into structured data that organizations can use to power new applications and insights,” Pulver explained. Erickson discussed how CarrierX's programmable communications platform aligns with this vision by enabling developers and service providers to build advanced voice and messaging solutions that can integrate with AI-driven workflows. By combining programmable communications with structured conversation data, organizations can unlock new capabilities in customer engagement, compliance, and analytics. Both leaders emphasized that enterprises are beginning to recognize the strategic value of communications data, particularly as AI-driven applications become more sophisticated. Structured conversation frameworks such as vCon can provide the foundation for analyzing interactions, improving customer experiences, and building new communications-enabled services. As discussions at Enterprise Connect continue to focus on AI, cloud communications, and data-driven innovation, the collaboration between the vCon Foundation and CarrierX illustrates how programmable communications and structured conversation data are shaping the future of enterprise communications. Learn more about the vCon Foundation: https://www.pulver.com/vconfoundation Learn more about CarrierX: https://www.carrierx.com/

Charlene Ignacio of Fornix Marketing spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about Beyond the Box, a CRM platform designed to help MSPs and channel partners better manage customer relationships and business operations. Ignacio explained that many service providers struggle with fragmented tools and processes when managing sales pipelines, customer engagement, and service delivery. Beyond the Box addresses this challenge by providing a platform tailored specifically to the needs of the channel, allowing MSPs to manage leads, automate workflows, and maintain better visibility into their business performance. “Beyond the Box was built with the channel in mind, helping partners streamline operations while maintaining strong relationships with their customers,” she said. The platform is designed to integrate CRM capabilities with operational workflows, helping organizations align their marketing, sales, and service functions more effectively. This integration can help partners improve customer engagement while simplifying the management of ongoing client relationships. During the conversation, Ignacio emphasized that effective CRM systems are becoming increasingly important as MSPs grow their customer bases and expand their service portfolios. By adopting tools that are purpose-built for the channel, partners can improve efficiency and scale their operations more effectively. As conversations at Enterprise Connect continue to highlight the importance of digital transformation and operational efficiency, solutions like Beyond the Box are helping channel partners build stronger, more organized customer engagement strategies. Learn more about Fornix Marketing: https://fornixmarketing.com/ Learn more about Beyond the Box: https://www.btbcrm.ca/

Vincent Gianfrancesco, Channel Account Manager for Cloud Service Providers and MSPs at Snom Americas, spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about how Snom is helping partners expand opportunities in the rapidly evolving communications market. Gianfrancesco discussed the growing importance of channel partnerships as MSPs and cloud providers look to deliver reliable, scalable communications solutions for businesses of all sizes. As organizations continue to migrate to cloud-based collaboration platforms, the role of high-quality IP phones and endpoint devices remains essential for delivering a consistent and professional communications experience. “Snom has always focused on providing reliable, partner-friendly solutions that help MSPs and service providers deliver real value to their customers,” Gianfrancesco said. By working closely with channel partners, Snom aims to simplify deployment and ensure that partners have the tools they need to support modern cloud communications environments. The conversation also highlighted how Snom's device portfolio integrates with a wide range of UC and collaboration platforms, giving partners flexibility when designing solutions for enterprise, SMB, and vertical industry deployments. As companies gathered at Enterprise Connect to explore the next generation of communications technologies, Snom emphasized its continued focus on supporting MSPs and cloud providers with dependable devices and strong channel partnerships. Learn more about Snom Americas: https://www.snomamericas.com/

Ashley Marcotte, Senior Manager of Project & Enablement at Numeracle, spoke with Doug Green, Publisher of Technology Reseller News, during the HIMSS conference about the growing need for trusted voice communications and the role of verified calling technologies in enterprise environments. Marcotte explained that organizations across industries—particularly healthcare—are facing increasing challenges with call authentication and spam filtering. As consumers become more cautious about answering unknown numbers, legitimate business calls are often ignored or blocked entirely. “Organizations need to ensure that when they call a customer or patient, the recipient can clearly see who is calling and trust that the call is legitimate,” she said. Numeracle helps enterprises address this challenge by providing visibility and verification tools that allow businesses to register and authenticate their phone numbers across the telecommunications ecosystem. These capabilities help organizations protect their brand identity, reduce call blocking, and improve answer rates for critical communications such as appointment reminders, patient outreach, and customer service interactions. Marcotte also noted that many enterprises attending HIMSS are recognizing that trusted voice communications are now a strategic requirement rather than a technical afterthought. With increasing regulatory scrutiny and growing consumer awareness around fraud and spoofed calls, organizations must ensure that their outbound communications are both secure and transparent. As digital transformation continues across healthcare and other sectors, solutions that restore trust and accountability in voice communications are becoming an essential part of modern customer and patient engagement strategies. Learn more about Numeracle: https://www.numeracle.com/

Molly Weis, Vice President of Marketing & Communications at Numeracle, spoke with Doug Green, Publisher of Technology Reseller News during the HIMSS conference about the growing challenge of trust in voice communications and how verified calling technologies are becoming increasingly important for healthcare organizations. Weis explained that healthcare providers depend heavily on phone communication to reach patients, yet many calls now go unanswered due to widespread robocalls and spoofed numbers. This creates real challenges for hospitals and clinics trying to deliver critical updates, appointment reminders, or care coordination messages. “If patients don't trust the number calling them, they simply won't answer—even when it's their healthcare provider trying to reach them,” she said. Numeracle focuses on restoring trust in voice communications through call authentication and branded calling solutions that help organizations ensure their calls are properly identified and verified. These technologies help healthcare providers increase answer rates and improve patient engagement while protecting their brand identity. During the conversation, Weis noted that healthcare organizations attending HIMSS are increasingly aware that communication trust is now a strategic issue. With fraud and spam calls continuing to rise, providers must find ways to ensure legitimate calls reach patients reliably. As healthcare continues its digital transformation, trusted voice communications will remain an essential component of patient engagement and care delivery. Learn more about Numeracle: https://www.numeracle.com/

Kevin Kieller of BCStrategies spoke with Moshe Beauford of Technology Reseller News during the Enterprise Connect conference about the evolving role of AI and collaboration technologies in enterprise communications. Kieller explained that the communications industry is entering a period of rapid transformation as artificial intelligence becomes embedded in unified communications, contact center platforms, and collaboration tools. Organizations are increasingly exploring how AI can automate routine tasks, assist employees during interactions, and extract insights from communications data. “AI is becoming part of the communications workflow rather than a separate tool,” Kieller said. Another theme of the discussion was the growing complexity of enterprise communications environments. Businesses now must navigate a wide array of cloud platforms, collaboration tools, and AI-enabled services while ensuring that these technologies integrate effectively with existing systems and workflows. Kieller also emphasized that industry events like Enterprise Connect play an important role in helping enterprises and technology providers evaluate these developments. The conference provides a venue for organizations to see emerging technologies firsthand and better understand how innovations in AI and cloud communications can impact their long-term strategies. As enterprises continue adapting to hybrid work environments and evolving customer engagement expectations, Kieller noted that communications platforms will increasingly serve as a central hub where collaboration, analytics, and AI-driven insights come together. Learn more about BCStrategies: https://www.bcstrategies.com/

Susy Liem, AVP of Product Management for Conferencing at Shure, spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about how organizations are rethinking conference room audio to better support hybrid collaboration. Liem explained that as enterprises continue adapting to hybrid work environments, the quality of audio in meeting spaces has become increasingly critical. Clear, reliable audio ensures that both in-room participants and remote attendees can fully engage in meetings without technical barriers. “Audio is often the most important part of the meeting experience—if people can't hear clearly, the entire collaboration breaks down,” she said. Shure has focused on developing conferencing solutions that simplify deployment while delivering professional-grade audio performance. The company's microphone and conferencing systems are designed to integrate seamlessly with modern collaboration platforms while supporting a wide range of room sizes and meeting configurations. Liem noted that organizations are moving beyond basic conferencing setups toward more advanced systems that automatically manage audio pickup, noise reduction, and speaker clarity. These capabilities help create a consistent experience for participants regardless of where they are located. As enterprise communications leaders gathered at Enterprise Connect to explore the future of collaboration technology, Shure highlighted the growing importance of high-quality audio infrastructure in enabling effective hybrid meetings and improving overall workplace communication. Learn more about Shure: https://www.shure.com/en-US

Matt McGinnis, VP of Product, Industry, and Solution Marketing, and Tim Richter, Senior Director of Product Marketing at Five9, spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about how artificial intelligence is reshaping the contact center and redefining how organizations think about workforce management. McGinnis explained that contact centers are entering a new era where AI is becoming a core member of the workforce rather than simply a support tool. “AI is now capable of handling a meaningful portion of customer interactions, allowing human agents to focus on more complex and high-value conversations,” he said. This shift enables organizations to improve response times while maintaining high-quality service experiences. Richter emphasized that the successful adoption of AI requires companies to rethink their approach to workforce strategy. “The future of the contact center is about blending human expertise with AI capabilities to create a more intelligent workforce,” he noted. Organizations that effectively combine automation with human insight can manage higher interaction volumes while delivering more personalized customer experiences. Five9's platform is designed to help enterprises deploy AI-driven capabilities without disrupting existing operations. These tools assist agents in real time, automate routine requests, and provide deeper analytics into customer behavior and performance trends. As enterprise leaders gathered at Enterprise Connect to explore the next phase of communications and customer engagement, the conversation underscored how AI-powered workforce transformation is quickly becoming a defining element of modern contact center strategies. Learn more about Five9: https://www.five9.com/

Matt Bramson, Chief Revenue Officer at Spearfish, spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about how AI is transforming workforce intelligence and performance management in the contact center. Bramson explained that Spearfish focuses on helping organizations better understand and support their frontline customer service teams by analyzing real conversations between agents and customers. Using AI-driven insights, the platform identifies coaching opportunities, highlights best practices, and provides managers with actionable data that can improve both agent performance and customer experience. A key theme of the discussion was the importance of turning conversational data into practical intelligence. “Every interaction between an agent and a customer contains insights that can help improve performance,” Bramson said. By analyzing those interactions at scale, organizations can identify patterns that help supervisors coach agents more effectively and optimize service operations. Bramson also emphasized that many organizations struggle with the complexity of managing large contact center teams while maintaining consistent service quality. AI-powered analytics can surface key moments in conversations, helping managers focus on the interactions that matter most rather than manually reviewing thousands of calls. As enterprise communications leaders gathered at Enterprise Connect to explore the future of AI in collaboration and customer engagement, Spearfish highlighted how conversation intelligence can help organizations improve agent effectiveness, strengthen customer relationships, and create more data-driven contact center operations. Learn more about Spearfish: https://spearfish.ai/

Jonathan Buckle, SVP for the Americas at Mitel, spoke with Moshe Beauford of Technology Reseller News during the Enterprise Connect conference about how organizations are rethinking communications platforms to better support the modern workforce. Buckle explained that enterprises are looking beyond traditional telephony toward platforms that improve employee productivity and engagement while integrating communications directly into business workflows. As organizations adapt to hybrid work models and distributed teams, unified communications systems must evolve to support collaboration across multiple locations and devices. A key theme of the discussion was workforce experience—the idea that communications technology should make it easier for employees to connect with colleagues and customers while accessing the tools they need to do their jobs. “Organizations are realizing that the experience employees have with their communications tools directly impacts how well they can serve customers,” Buckle said. Mitel's strategy focuses on delivering communications platforms that combine voice, collaboration, and contact center capabilities while supporting cloud, hybrid, and on-premise deployment options. This flexibility allows organizations to modernize at their own pace while continuing to support existing infrastructure investments. As discussions at Enterprise Connect continue to highlight the role of AI, cloud platforms, and evolving workplace expectations, Buckle emphasized that communications technology will remain central to how organizations enable productivity and deliver better customer experiences. Learn more about Mitel: https://www.mitel.com/

Infobip Launches AgentOS to Bring AI Agents to CPaaS Platforms, Podcast, Infobip, a global leader in CPaaS (Communications Platform as a Service), is using the rise of generative AI to expand what programmable communications platforms can do. The company announced that AgentOS will officially launch on April 1, with customers already beginning to onboard ahead of the formal release “AgentOS is our agent platform that will officially launch on April first. It's not a joke—it's very serious.” At the recent Enterprise Connect 2026 event in Las Vegas, Moshe Beauford, reporting for Technology Reseller News, spoke with Krešo Žmak of Infobip about the company's latest innovation: AgentOS, a new platform designed to bring AI-powered agents into the programmable communications ecosystem. Infobip, a global leader in CPaaS (Communications Platform as a Service), is using the rise of generative AI to expand what programmable communications platforms can do. The company announced that AgentOS will officially launch on April 1, with customers already beginning to onboard ahead of the formal release. According to Žmak, AI has been part of Infobip's strategy for years, long before the current wave of generative AI technologies. “We started working with AI about eight years ago,” Žmak explained. “Back then it was natural language processing and machine learning. Now with generative AI we can move much further and enable agents that can actually participate in conversations.” AgentOS is designed to help companies deploy AI-driven agents across multiple communications channels including messaging, voice, and digital engagement platforms. The platform builds on Infobip's CPaaS infrastructure, allowing developers and enterprises to integrate AI capabilities directly into customer interactions. For telecom providers, developers, and enterprises attending Enterprise Connect, the announcement reflects a broader shift underway in the communications industry. CPaaS platforms, traditionally associated with APIs for messaging and voice, are rapidly evolving into intelligent communication layers powered by AI. By embedding AI agents directly into programmable communications workflows, Infobip aims to help organizations automate interactions, streamline customer engagement, and build more intelligent communication systems. More information about Infobip can be found at https://www.infobip.com/.

AudioCodes Expands Beyond Session Border Controllers with AI-Driven Communications, Microsoft Teams Contact Center, and Intelligent Conversation Insights for the Enterprise Channel, Podcast “AudioCodes is ever-evolving,” says Sharone Ben-Levi, Vice President of Business Development at AudioCodes. “Many people know us from Session Border Controllers, but today we're delivering a much broader portfolio of solutions.” In a recent Technology Reseller News podcast interview conducted by Moshe Beauford, Ben-Levi discussed how AudioCodes has evolved from its long-standing leadership in enterprise Session Border Controllers (SBCs) to become a broader communications solutions provider serving the UCaaS, CCaaS, and collaboration markets. For years, AudioCodes has played a foundational role in enterprise voice infrastructure, connecting carriers to platforms such as Microsoft Teams, UCaaS, and contact center environments. According to Ben-Levi, the company remains a market leader in SBCs, but the company's focus has expanded significantly. Today, AudioCodes delivers a wide range of enterprise solutions including a full contact center platform for Microsoft Teams, meeting recording and analytics tools, and collaboration insights that extract actionable intelligence from business conversations. A key theme in the discussion was the increasing role of artificial intelligence across enterprise communications. Ben-Levi emphasized that AI is no longer just a buzzword but a practical capability being embedded across collaboration and contact center environments. AudioCodes' solutions now incorporate AI-driven capabilities such as meeting analysis, automated insights, and advanced content extraction from conversations. These capabilities help organizations better understand interactions, improve customer experience, and generate value from the growing volume of enterprise communications data. Ben-Levi also highlighted the importance of the partner ecosystem. For resellers, systems integrators (SIs), and global systems integrators (GSIs), the expanding AudioCodes portfolio presents new opportunities to deliver AI-enabled communications solutions that integrate voice infrastructure, collaboration platforms, and contact center technology. As enterprise communications continue to evolve toward AI-enhanced platforms, AudioCodes is positioning itself not just as a voice infrastructure provider, but as a strategic partner delivering intelligent communications solutions across the enterprise.

Charlene Ignacio of Fornix Marketing spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about how technology vendors can better plan, execute, and measure the success of their trade show participation. Ignacio explained that many companies invest heavily in conferences but often fail to fully capitalize on the opportunity because they lack a clear strategy before, during, and after the event. Effective trade show marketing begins well before the event itself, she noted, with outreach campaigns, meeting scheduling, and clear messaging designed to attract the right audience to a booth or presentation. Another key factor is having a structured approach to engagement during the show. Vendors should focus not only on product demonstrations but also on meaningful conversations that identify potential customer needs and partnership opportunities. “Trade shows are about building relationships and starting conversations that continue long after the event ends,” Ignacio said. Post-event follow-up is equally important. Companies that quickly organize and act on leads—while continuing conversations through email, social media, and content marketing—are far more likely to convert trade show interactions into real business opportunities. As industry professionals gathered at Enterprise Connect to explore the future of enterprise communications and collaboration, Ignacio emphasized that a thoughtful event strategy can transform conferences from simple brand exposure into powerful drivers of sales pipeline and long-term industry relationships. Learn more about Fornix Marketing: https://fornixmarketing.com/

Gautam Vasudev, SVP of Product Management for Agentforce Service at Salesforce, spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about Salesforce's vision for agentic AI and its role in transforming customer service operations. Vasudev explained that Agentforce Service represents Salesforce's next step in bringing autonomous AI agents into the contact center and customer experience environment. These AI-powered agents are designed to handle routine service requests, assist human agents in real time, and orchestrate workflows across enterprise systems. “Agentic AI allows organizations to move beyond simple automation and into systems that can actually reason through customer issues and take action,” Vasudev said. The goal is to improve both efficiency and customer satisfaction by enabling AI agents to resolve common service requests quickly while allowing human agents to focus on more complex interactions. By integrating AI directly into the Salesforce platform, Agentforce Service can connect customer data, workflows, and communications across the enterprise. Vasudev noted that enterprises are increasingly looking for AI solutions that go beyond chatbots and scripted automation. Agentic AI systems are designed to understand context, interact with multiple systems, and assist human workers in delivering more personalized customer experiences. As industry leaders gathered at Enterprise Connect to explore the future of enterprise communications and AI-powered collaboration, Salesforce highlighted how agentic AI platforms like Agentforce Service could redefine how organizations manage customer engagement and service delivery. Learn more about Salesforce: https://www.salesforce.com/

Jeff Winnett, General Manager for the Americas at Wildix, spoke with Moshe Beauford of Technology Reseller News during the Enterprise Connect conference about how AI and cloud-native communications platforms are reshaping collaboration and customer engagement strategies for enterprises and channel partners. Winnett explained that Wildix has focused on building a fully integrated communications and collaboration platform designed to simplify deployments for partners while delivering advanced capabilities for businesses. Rather than relying on multiple third-party integrations, the company emphasizes a tightly integrated approach that combines voice, messaging, video, and customer engagement tools within a single platform. A major topic at Enterprise Connect was the growing role of artificial intelligence in enterprise communications. Winnett noted that AI is increasingly being applied to improve workflows, assist users during conversations, and deliver deeper insights from communications data. “AI is becoming a natural extension of communications platforms, helping organizations automate routine tasks and improve how teams interact with customers,” he said. Winnett also highlighted the importance of the partner ecosystem in bringing modern collaboration solutions to market. Wildix's partner-focused model enables MSPs and channel providers to deliver unified communications solutions that are easier to deploy and manage while creating new opportunities for recurring revenue. As organizations continue shifting toward cloud-based communications and AI-enhanced collaboration tools, discussions at Enterprise Connect underscored how platforms like Wildix are helping partners and enterprises adapt to the next phase of digital workplace transformation. Learn more about Wildix: https://www.wildix.com/

Jeff Pulver of the vCon Foundation spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about the growing importance of structuring conversational data as enterprises deploy AI across communications platforms. Pulver explained that vCon—short for “virtualized conversations”—is a framework designed to capture and structure conversations from voice, video, and messaging systems into standardized data objects. These conversation records can then be analyzed, stored, and integrated into enterprise workflows. “Conversations are one of the richest sources of enterprise data, but historically they've been unstructured and largely lost once the interaction ends,” Pulver said. As AI becomes embedded across unified communications, contact centers, and collaboration tools, structured conversation data becomes increasingly valuable. The vCon framework enables organizations to treat conversations as durable digital assets that can support analytics, compliance, training, and automation initiatives. Pulver emphasized that enterprises already generate vast amounts of conversational data every day through calls, meetings, and messaging platforms. By capturing those interactions in a structured format, organizations can unlock insights that improve customer engagement, operational efficiency, and decision-making. As discussions at Enterprise Connect increasingly center on AI-driven communications platforms, Pulver believes structured conversation frameworks like vCon will play an important role in enabling organizations to transform everyday communications into actionable data that powers the next generation of intelligent business applications. Learn more about the vCon Foundation: https://www.pulver.com/vconfoundation

David Danto and Dave Michels of TalkingPointz joined Doug Green, Publisher of Technology Reseller News, for a discussion recorded at the Enterprise Connect conference, where they reflected on the major forces reshaping enterprise communications, collaboration platforms, and the growing influence of AI. The analysts noted that while artificial intelligence dominated the conversation at Enterprise Connect, the real challenge for enterprises is turning AI from a headline into a practical business tool. Organizations are experimenting with AI across collaboration platforms and contact centers, but many are still determining how to deploy it effectively. As Danto observed, “The industry is moving quickly toward AI-enabled communications, but enterprises still need to figure out how to apply it in ways that deliver measurable business value.” Michels added that the communications ecosystem continues to grow more complex as enterprises evaluate multiple cloud platforms, integrations, and emerging capabilities. “Companies aren't just choosing a phone system anymore,” Michels explained. “They're choosing an entire communications ecosystem that has to integrate with business applications and support evolving workplace needs.” The discussion also highlighted the role of industry gatherings like Enterprise Connect in helping enterprises and technology providers evaluate these changes. Events bring together analysts, vendors, and enterprise leaders to assess emerging technologies and understand how they fit into broader IT and collaboration strategies. As enterprise communications continues to evolve through cloud platforms, AI, and new collaboration models, insights from TalkingPointz analysts like Danto and Michels help organizations navigate a rapidly shifting landscape and make more informed technology decisions. Learn more about TalkingPointz: https://talkingpointz.com/

Hamish Graham, Founder and CEO of PumpCX, spoke with Moshe Beauford of Technology Reseller News at the Enterprise Connect conference about how organizations can better understand and improve customer experience by analyzing the conversations they already have with customers. Graham explained that PumpCX focuses on helping businesses extract meaningful insights from customer interactions across voice and digital channels. By analyzing these conversations, companies can identify patterns, uncover friction points, and understand the root causes of customer dissatisfaction or churn. The goal is to move beyond traditional surveys and metrics to capture the authentic voice of the customer directly from real interactions. One of the challenges many organizations face is that valuable customer feedback is buried within thousands of daily conversations handled by contact centers and support teams. PumpCX uses advanced analytics and AI-driven tools to surface those insights automatically, giving organizations a clearer view of customer sentiment and operational performance. Graham noted that improving customer experience requires more than just collecting data—it requires translating insights into operational changes. “Every conversation with a customer contains signals about what's working and what's not,” he said. “The key is making those signals visible so organizations can act on them.” As industry leaders gathered at Enterprise Connect to discuss the future of communications and customer engagement, PumpCX highlighted how conversation analytics can help organizations transform everyday interactions into strategic insights that improve service quality, customer loyalty, and business outcomes. Learn more about PumpCX: https://www.pump.cx/

Kevin Nethercott, CEO of Tresic, spoke with Doug Green, Publisher of Technology Reseller News at the Enterprise Connect conference about how organizations can turn everyday business conversations into actionable intelligence that improves performance and revenue outcomes. Nethercott explained that Tresic focuses on analyzing conversations across voice, video, and messaging channels to uncover insights that help organizations understand customer needs, sales performance, and operational gaps. Rather than treating conversations as disposable communications, Tresic's platform captures and analyzes them as valuable business data that can drive better decision-making. A key theme of the discussion was how conversational intelligence can empower service providers, MSPs, and enterprises to improve customer engagement and internal collaboration. By identifying patterns and key moments within conversations, companies can surface opportunities to coach teams, refine messaging, and better align with customer expectations. Nethercott emphasized that many organizations already possess an enormous amount of conversational data but lack the tools to turn it into meaningful insights. “Conversations are one of the richest sources of business intelligence, but most companies have never had a way to analyze them at scale,” he said. As industry leaders gathered at Enterprise Connect to explore AI, communications platforms, and the future of work, Tresic highlighted how conversation intelligence is emerging as a powerful tool for enterprises seeking to transform communications into measurable business outcomes. Learn more about Tresic: https://www.tresic.cloud/

Trushna Dave, Co-founder of XCaliber Health, spoke with Moshe Beauford of Technology Reseller News at the HIMSS Global Health Conference & Exhibition about how AI-powered agents are beginning to transform healthcare operations by reducing administrative burdens on clinicians and healthcare staff. Dave explained that XCaliber Health focuses on deploying AI agents designed to assist healthcare organizations with operational and administrative workflows. By automating routine processes and data interactions, these AI tools can help reduce the time clinicians spend on non-clinical tasks, allowing them to focus more directly on patient care. A key theme of the discussion was the importance of building AI solutions that integrate seamlessly into real healthcare environments. Rather than replacing clinicians, XCaliber Health's technology is designed to support them—helping with documentation, workflow coordination, and other time-consuming tasks that often contribute to clinician burnout. Dave emphasized that healthcare AI solutions must be developed with a strong understanding of the clinical environment and regulatory landscape. “The goal is not to replace clinicians, but to give them tools that remove friction from their day so they can spend more time focusing on patients,” she said. As healthcare leaders gathered at HIMSS to explore emerging technologies including AI, digital health platforms, and operational automation, the conversation highlighted the growing role of intelligent agents in improving efficiency and supporting healthcare professionals across the care continuum. Learn more about XCaliber Health: https://www.xcaliberhealth.ai/

Natalie Freels, a physician assistant at Mayo Clinic, spoke with Moshe Beauford of Technology Reseller News at the HIMSS Global Health Conference & Exhibition about the growing role of artificial intelligence and emerging healthcare technologies from the perspective of clinicians working directly with patients. Freels shared that events like HIMSS provide valuable opportunities for healthcare professionals to connect with the developers and companies building the next generation of medical technologies. As someone working daily on the clinical front lines, she is particularly interested in understanding how innovations such as generative AI and digital health tools will translate into real improvements for patient care and hospital operations. A key theme of the discussion was the importance of aligning new technologies with the realities of clinical workflows. Healthcare providers need solutions that integrate smoothly into existing systems and support clinicians rather than adding complexity. Freels noted that frontline practitioners are eager to see technologies that can reduce administrative burdens and help streamline patient care processes. “The most exciting part of being here is seeing what's coming next and how it might actually help us take better care of patients,” Freels said, highlighting the value of bringing clinicians into conversations with technology developers. As healthcare systems continue to explore AI-driven solutions, the clinician perspective remains essential. Insights from professionals like Freels help ensure that innovation remains focused on improving patient outcomes, supporting healthcare staff, and making healthcare delivery more efficient. Learn more about Mayo Clinic: https://www.mayoclinic.org/

Ron Elliott, Director of Field Application Engineering at Digi International, spoke with Moshe Beauford of Technology Reseller News at the HIMSS Global Health Conference & Exhibition about the growing challenge of connecting legacy medical equipment to modern healthcare networks. Elliott explained that hospitals often rely on critical devices that were designed decades ago—equipment that still performs essential clinical functions but lacks modern network connectivity. Digi International focuses on bridging that gap by enabling healthcare organizations to securely connect legacy medical devices to contemporary IT infrastructures without requiring costly equipment replacement. Through specialized connectivity solutions and device networking technology, Digi allows hospitals to integrate older equipment with electronic health record systems, monitoring platforms, and broader healthcare IT environments. This approach helps healthcare providers extend the life of expensive medical equipment while still benefiting from modern data integration and management capabilities. Elliott noted that this challenge is widespread across healthcare systems where capital equipment can remain in service for many years. “Many hospitals have critical devices that still work perfectly well but weren't designed for today's connected environments,” he said, highlighting the importance of solutions that bring those devices into secure and manageable networks. As healthcare organizations continue to digitize clinical workflows and expand connected care, Digi International's technologies provide a pathway for modernizing infrastructure while protecting existing investments in medical equipment. Learn more about Digi International: https://www.digi.com/

Josh Howell, Healthcare CTO at Rubrik, spoke with Moshe Beauford of Technology Reseller News at the HIMSS Global Health Conference & Exhibition about Rubrik's participation in a new cybersecurity initiative led by the American Hospital Association (AHA) designed to strengthen protection and resilience across healthcare systems. The initiative, organized by the AHA and supported by experienced cybersecurity leaders, aims to bring together technology providers and healthcare organizations to address the growing threat landscape facing hospitals and clinical networks. Healthcare remains one of the most targeted industries for ransomware and cyberattacks, making coordinated efforts between vendors and healthcare institutions increasingly important. Rubrik's role in the program focuses on helping hospitals protect and recover critical healthcare data in the event of cyber incidents. The company's data security and resilience platform is designed to safeguard sensitive information while enabling organizations to restore operations quickly if systems are compromised. In environments where patient care depends on uninterrupted access to systems and records, fast recovery capabilities are essential. Howell noted that the collaboration highlights the need for a stronger industry-wide response to cybersecurity threats in healthcare. “Programs like this bring together the expertise of security vendors and healthcare leaders to help hospitals better prepare for and respond to cyber threats,” he said. As healthcare technology leaders gathered at HIMSS to discuss AI, digital health, and cybersecurity, the Rubrik initiative with the AHA reflects a growing focus on resilience—ensuring that hospitals can continue delivering care even in the face of increasingly sophisticated cyber threats. Learn more about Rubrik: https://www.rubrik.com/

Josh Howell, Healthcare CTO at Rubrik, spoke with Moshe Beauford of Technology Reseller News at the HIMSS Global Health Conference & Exhibition about the growing importance of cyber resilience in healthcare and Rubrik's collaboration with the American Hospital Association (AHA) to strengthen security across the sector. Howell explained that healthcare organizations remain among the most targeted industries for cyberattacks, making resilience and recovery capabilities essential. Rubrik has been working closely with the AHA's cybersecurity initiative, which is led by veteran security experts focused on helping hospitals and health systems better prepare for ransomware and other threats. The partnership highlights how public and private sector collaboration can improve readiness across healthcare infrastructure. A key theme of the discussion was the need to move beyond traditional backup strategies toward a broader cyber resilience framework. Rubrik's platform focuses on protecting critical healthcare data, ensuring that hospitals can recover quickly and safely if systems are compromised. In an industry where downtime can directly affect patient care, rapid and reliable recovery capabilities are critical. Howell emphasized that cybersecurity in healthcare is no longer just an IT concern—it is a patient safety issue. “Healthcare organizations must be able to protect their data and ensure that critical systems can recover quickly when incidents occur,” he said. This perspective is driving new investments in data protection, ransomware recovery, and operational resilience across healthcare systems. As healthcare leaders gathered at HIMSS to discuss the future of digital health, the conversation underscored the growing recognition that cybersecurity and resilience must be foundational elements of modern healthcare infrastructure. Learn more about Rubrik: https://www.rubrik.com/

Rob Droppa, General Manager of Government and Healthcare Solutions at DT Research, spoke with Moshe Beauford of Technology Reseller News at the HIMSS Global Health Conference & Exhibition about the growing demand for purpose-built computing devices designed for mission-critical healthcare and government environments. Droppa explained that DT Research specializes in rugged tablets, medical carts, and integrated mobile computing platforms built specifically for industries where reliability, mobility, and sanitation are essential. In healthcare environments, clinicians require devices that can move with them throughout hospitals and clinics while supporting real-time access to patient records, clinical applications, and imaging systems. Unlike consumer-grade tablets, DT Research devices are engineered specifically for clinical workflows. The systems feature antimicrobial enclosures, hot-swappable batteries for uninterrupted operation, and compatibility with healthcare peripherals such as barcode scanners and RFID readers. These capabilities enable clinicians to securely authenticate, scan medications, and update patient information directly at the bedside. Droppa noted that the company's solutions are designed to meet the demanding needs of healthcare professionals working in fast-paced environments. “Healthcare providers need reliable devices that can move with clinicians throughout their workflow while maintaining security and uptime,” he said, emphasizing the importance of hardware built specifically for medical environments rather than adapted from consumer devices. As healthcare organizations continue to digitize workflows and expand mobile clinical tools, the need for specialized hardware that supports reliability, security, and infection control is becoming increasingly important. DT Research's portfolio is designed to meet those needs while enabling healthcare professionals to work more efficiently across hospitals, clinics, and field environments. Learn more about DT Research: https://dtresearch.com/

Jeff Pulver of the vCon Foundation joined Doug Green, Publisher of Technology Reseller News, for a conversation recorded at the HIMSS Global Health Conference & Exhibition, where the focus was on how structured conversation data could play a critical role in the next phase of healthcare innovation. Pulver explained that the vCon framework—short for “virtualized conversations”—is designed to capture and structure human interactions such as voice calls, video meetings, and messaging exchanges into standardized digital records. These structured conversation objects can then be analyzed, stored, and integrated into enterprise workflows. “Conversations are some of the most valuable data organizations have, but historically they've been unstructured and difficult to use,” Pulver noted. In healthcare environments, that challenge is especially important. Hospitals, clinics, and care providers rely heavily on voice interactions between clinicians, patients, and support staff. By structuring those conversations, organizations could unlock new opportunities for analytics, compliance, and AI-driven insights while maintaining governance over sensitive information. Pulver emphasized that as AI becomes more deeply embedded in enterprise and healthcare systems, structured conversational data will be essential for training models, improving operational decision-making, and creating more responsive digital workflows. Rather than treating conversations as disposable communications, the vCon approach treats them as durable, actionable data assets. As healthcare leaders gathered at HIMSS to explore AI, interoperability, and digital transformation, the discussion highlighted how frameworks like vCon could help bridge the gap between human communication and machine intelligence—turning everyday conversations into meaningful data that can support better outcomes across healthcare organizations. Learn more about the vCon Foundation: https://www.pulver.com/vconfoundation

Doug Green, Publisher of Technology Reseller News, interviewed Dan Novaes of Mode Mobile to discuss a new approach to smartphones that allows users to generate income through everyday mobile usage. The conversation centered on Mode Mobile's vision of transforming the smartphone from a device that costs money into one that can potentially earn money for the user. Novaes explained that Mode Mobile developed the EarnPhone, a smartphone platform designed to reward users for engaging with the device in normal ways—such as interacting with content, apps, and mobile experiences. “We believe the phone should work for the user, not just the other way around,” Novaes said, describing the company's goal of turning everyday smartphone activity into a monetizable experience. The concept is built around the idea that consumers spend significant time on their smartphones each day, generating value for digital platforms through engagement and advertising. Mode Mobile's platform shares a portion of that value directly with the user. According to Novaes, this model reflects a broader shift toward what the company calls the earn-as-you-go mobile economy, where users are rewarded for the digital attention they already provide. Novaes also discussed how the model could resonate in both consumer and emerging market environments where affordability and access to mobile technology remain important issues. By offsetting device costs through engagement rewards, the platform aims to lower barriers to smartphone adoption while also creating new opportunities for digital participation. Ultimately, Mode Mobile's strategy represents an attempt to rethink the economics of mobile devices and digital engagement. Rather than viewing the smartphone purely as a consumer expense, the company is positioning it as a productivity and earning platform that reflects how central mobile technology has become to everyday life. More information about Mode Mobile and its EarnPhone initiative is available at https://invest.modemobile.com/.

Digital Tide on the Cloud PBX Opportunity for Telcos, Podcast, Digital Tide enables telecom operators and MVNOs to launch carrier-grade, white-label Cloud PBX platforms quickly, allowing them to provide advanced business communications services under their own brand without the time and cost of developing the technology internally “Telcos need to stop selling lines and start selling business solutions.” That was the central theme of a recent Technology Reseller News podcast conversation with Roman Zahidi, Content Marketing Manager at Digital Tide, and Anna Gonzales, Marketing Team Lead at Digital Tide, who spoke with Doug Green, Publisher of Technology Reseller News, about the rapidly emerging market for Cloud PBX and AI-driven voice services. Speaking after a busy week at Mobile World Congress Barcelona, Zahidi and Gonzales described how telecom operators worldwide are under pressure to evolve beyond traditional connectivity services. As voice revenues flatten and competition intensifies, operators are looking for new ways to deliver value to business customers. According to the Digital Tide team, Cloud PBX represents one of the most immediate opportunities for telecom providers to move up the value chain and offer complete communications solutions to enterprises and SMBs. Digital Tide enables telecom operators and MVNOs to launch carrier-grade, white-label Cloud PBX platforms quickly, allowing them to provide advanced business communications services under their own brand without the time and cost of developing the technology internally. The approach allows operators to move rapidly into enterprise markets while leveraging their existing network infrastructure and customer relationships. The discussion also explored how AI-driven voice capabilities are becoming an important differentiator in modern communications platforms. By integrating AI features into Cloud PBX environments, operators can deliver new productivity tools, advanced analytics, and smarter communications workflows for business users. For telecom operators facing a changing communications landscape, Zahidi and Gonzales emphasized that the opportunity is clear: those who expand from connectivity into business communications services can unlock entirely new revenue streams while strengthening relationships with enterprise customers. Learn more about Digital Tide at https://www.digitaltide.io/

Doug Green, Publisher of Technology Reseller News, interviewed Dayton Turner, VP of Solutions Engineering, and Chris Burgy, SVP of Corporate Development at Ooma, to discuss the accelerating transition away from legacy copper lines and the growing opportunity for partners to address the POTS replacement market. The discussion focused on the ongoing retirement of the public switched telephone network (PSTN) and the operational challenges organizations face as they migrate critical services from traditional analog lines to modern connectivity solutions. Turner explained that many businesses still depend on POTS lines for applications such as elevators, alarm systems, fire panels, and point-of-sale terminals—systems that were originally designed around the reliability of copper infrastructure. As telecom providers continue phasing out these legacy networks, organizations must identify alternative technologies that maintain reliability while supporting modern connectivity requirements. Burgy emphasized that the transition represents a significant opportunity for channel partners and service providers. Many enterprises and small businesses are only beginning to understand the scope of the copper shutdown and the operational impact it will have on their infrastructure. This creates demand for partners who can evaluate existing deployments, recommend migration strategies, and implement replacement solutions that ensure continuity of critical services. The conversation also highlighted how wireless and IP-based solutions are increasingly being deployed to replace traditional analog lines. These technologies enable businesses to maintain connectivity for essential systems without the limitations of legacy copper infrastructure, while also improving manageability and scalability. For partners, the key is combining technical expertise with proactive engagement to help customers navigate the transition before service disruptions occur. Ultimately, Turner and Burgy stressed that the copper sunset is not simply a network upgrade—it is a structural shift in telecommunications infrastructure. Organizations that begin planning now will be better positioned to maintain operational resilience, while partners who guide customers through the migration will play a critical role in the next phase of enterprise communications. Visit https://www.ooma.com/