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This week Fredd solo is joined by Marketing Strategist and friend SUSANA YEE. She explains Hashtag proper use and ideas to market your book successfully.
Leveraging the power of influencers is one of the strategies brands are turning to in order to rise above their competition. Today’s guest is Susana Yee, a marketing expert and a pioneer in the field of social media and influencer marketing. Her Guess “Color Me Inspired” campaign went viral and Mashable named it one of “5 Interesting Pinterest Marketing Campaigns.” Susana shares how you can run your own influencer marketing campaigns and how to find the right influencers and budget for your campaigns. Don't forget to subscribe to the show and leave a review on iTunes! Visit https://hackyouronlinebusiness.com for the show notes.
Heather Vickery is a success + leadership coach who inspires you to take bold and courageous action. Also helping you with decisions in your personal and your business life. Heather is the host of the podast "The Brave Files". Connect with Heather Vickery: https://vickeryandco.com/ Listen to her show: https://www.podbean.com/podcast-detail/pxafe-69daf/The-Brave-Files-Podcast --------------------------------------------------------------------------------- Ready to learn influencer marketing? Enroll now in the amazing online course from Susana Yee: https://jsr--digitaleverythingconsulting.thrivecart.com/the-influencer-marketing-roadmap/ ---------------------------------------------------------------------------------- Please share the PURE MIND MAGIC show with a friend on Social Media. Thank you!
Influencer marketing expert Susana Yee joins us on this episode of the Influencer Networking Secrets Podcast to discuss the emerging trends of “micro-influencers” and “nano-influencers” in 2019. Susana’s Guess “Color Me Inspired” campaign went viral and Mashable named it one of “5 Interesting Pinterest Marketing Campaigns.” She was featured as a social media pioneer for 2011 as part of eHow 100 on Shift Showcases, which was also featured on Bloomberg and Business Wire. Recently Susana appeared on Thinkific, sharing her knowledge about working with influencers in the guide “How To Create An Influencer Marketing Strategy to Sell Online Courses” by Elise Asanias. Get Susana’s Influencer Marketing Roadmap HERE:
Find out what influencer marketing can do for you with the founder of Digital Everything Consulting and a real infuencer marketing special ist Suana Yee. She offers Marketing for Brands focused on Business Strategy & ROI. Connect with Susana: https://digitaleverything.consulting/ ---------------------------------------------------------------- Enroll in her Masterclass on Influencer Marketing today: https://jsr--digitaleverythingconsulting.thrivecart.com/the-influencer-marketing-roadmap/ ------------------------------------------------------------------ Please share this episode with someone this could be useful! Thank you so much!
Marketing Strategies Revealed in this Episode: Who are influencers? Promoting with influencers and social media and how you start How do you find the right influencers? Typical incentives you can offer to motivate influencers How to find the right social media platform
Influencer marketing, as a category, has grown exponentially over the past few years and is projected to exceed $10 Billion in 2020. However, while influencers and their role in a brand’s marketing, whether it’s B2C or B2B, has become a more frequent discussion, there remains a great deal of uncertainty among marketers regarding how to get started and how to get the most out of it. In this episode of the Mighty Roar Marketing Podcast, we discuss how influencer marketing has evolved over the past decade, how to get started with influencer marketing, and some influencer marketing best practices for brands to consider before, during, and after your influencer campaign. Our expert guest on this episode is Susana Yee of Digital Everything Consulting. Susana was an early pioneer in the field of Influencer Marketing and has worked with startups, SAAS companies, health and wellness brands, celebrities, fashion, and home electronics brands. Some of the clients she’s worked with include Guess Jeans, Clutter Storage, ECO-VACS Robotics, Tru Niagen, My Fox Home Alarm, Brighter.com, O.N.E. Coconut Water, and more. Her “Color Me Inspired” campaign for GUESS Jeans – one of their first influencer/social driven campaigns – went viral and was named as one of “5 Interesting Pinterest Marketing Campaigns” by Mashable. Contact Susana at Susana@LearnInfluencerMarketing.com, and her online course, The Influencer Marketing Roadmap, can be found at https://influencermarketing.thinkific.com/courses/the-influencer-marketing-roadmap. Please subscribe on iTunes, Spotify, Stitcher, or Google Podcasts. If you’d like to be a guest on a future show, contact us at podcast@mightyroar.com The post Getting Started With Influencer Marketing appeared first on Mighty Roar.
One of the biggest misconceptions about influencer marketing is that we should be going after the mega influencers with over a million followers. Why shouldn't we be targeting the big names? How can we define micro-influencers and what kind of ROI and engagement can we expect? What is the earmark of a good micro-influencer? How do we kickstart the relationship between the client and the influencer, and what does a win-win look like?
In this episode, Stacy sits down with digital marketing consultant, Susana Yee. The two discuss Susana’s experience working with brands like Guess and Kate Spade, and reveal the best ways to engineer effective strategy driven influencer marketing campaigns that work!
Susana Yee is a marketing expert and a pioneer in the field of social media and influencer marketing. Her Guess "Color Me Inspired" campaign went viral and Mashable named it one of "5 Interesting Pinterest Marketing Campaigns." Susana was featured as a social media pioneer for 2011 as part of eHow 100 on Shift Showcases Real Women Moving from Information to Influence, Driving Change in Their Lives and the World, Influencing and Educating Other Women which was also featured on Bloomberg and Business Wire. Recently Susana was featured on Thinkific sharing her knowledge about working with influencers in the guide How To Create An Influencer Marketing Strategy to Sell Online Courses by Elise Asanias. This episode is brought to you by Nova Zora Digital. See what Nova Zora Digital can do for your business with digital marketing. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In today’s episode we are talking about Influencer marketing strategies to sell your online courses. Launching a course is difficult within itself, without figuring out how to promote it. In today’s conversation we invite you to join us and learn about the benefits of influencer marketing and what steps need to be taken in order to successfully make this strategy work for you. Discover how taking the right steps to obtaining an influencer can save you time and money, as well as getting your promotion off to the right start. IN THIS EPISODE YOU’LL LEARN: How to create new points of marketing to sell online courses. (4:55) The power of Social Media and Influencer Marketing. (3:34) The 6 steps that need to be taken in order to have a successful influencer marketing campaign. (6:42) Why it’s important to have a plan outlined before engaging an influencer. (19:35) The importance of outlining the content for an influencer when creating an online course. (21:30) How long to allow to create and deploy the marketing campaign. (23:17) For full show notes and links visit: https://samanthariley.global/podcast/56
In today's episode we are talking about Influencer marketing strategies to sell your online courses. Launching a course is difficult within itself, without figuring out how to promote it. In today's conversation we invite you to join us and learn...
Susana Yee is marketing expert and a pioneer in the field of social media and influencer marketing. Susana is founder of Digital Everying Consulting and Creator of The Influencer Marketing Roadmap Course. She helps companies and brands learn how to create effective strategy driven influencer marketing campaigns. Susana was featured as 2011 "Social Media Marketing Pioneer" on the eHow Shift 100 mentioned in Bloomberg. Her team created the Guess Jeans Pinterest campaign that was named "5 Interesting Pinterest Marketing Campaigns" by Mashable and Yahoo. Connect with Susana at DigitalEverything.Consulting.
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Sure, you’ve heard the term and probably considered using it as a part of your own marketing strategy, but there’s also a lot of misperceptions out there. Susana Yee, founder of Digital Everything Consulting, shares some information on the most common myths and misperceptions around influencer marketing. She addresses myths and answers questions, including: Is influencer marketing really less expensive than other marketing strategies? Is influencer marketing a quick, inexpensive marketing strategy? What are trickle down influencers and how can they work better than “big name” influencers? Can influencer marketing be used on its own? What clues are out there when vetting a potential influencer? How to choose between an influencer and brand ambassador? You might be surprised at some of her responses. If you’re considering using influencer marketing or have tried it with mixed results, you’ll want to listen to this episode. Susana also talks about her upcoming influencer roadmap course – this four module, self paced online course guides marketers through the entire process, from researching and identifying potential influencers to negotiating contracts and launching campaigns. If you want to learn more, you can visit her website and register to be notified when the course launches. I encourage you to reach out to Susana and connect with her to learn more about Digital Everything Consulting and influencer marketing. Digital Everything Consulting's website Check Out the Influencer Roadmap Course Connect With Susana on LinkedIn Listen now: Influencer Marketing Myths & Misperceptions
Susana Yee and Manuj Aggarwal discuss how to get started with influencer marketing. If you want to get the right exposure and jumpstart your marketing efforts using influencer marketing, even when you are on a tight budget - tune in now!In this episode, you'll discover:The first steps all enterprenuers need to take to get started with influencer marketing Critical details beginner enterprenuers or professionals often overlook (and how it kills their influencer marketing)The exact influencer marketing tools enterprenuers or professionals need to know about here at the start of their journeyThe perfect mindset for a beginner enterprenuer or professional that virtually guarantees their successMistakes which cause beginner enterprenuers or professionals to waste a lot of time and money in influencer marketing (and what to do about it).Where to spot the big opportunities in influencer marketing that many beginner, or even experienced enterprenuers or professionals might be missingSpecific tips for time management when it comes to influencer marketingSpecific wisdom and experience to help motivate beginner enterprenuers or professionals to get started the right way with influencer marketing (and achieve amazing results) About Susana Yee Susana Yee is an expert in influencer marketing whose accomplishments include:Susana went to Barnard College in New York City for 3 years and spent my last year at UC Davis as a history major.Susana started in sales and marketing in New York City upon graduation and then moved to LA and started working in business development for tech start ups and eventually moved to social media marketing. In 2007 she started my own social media marketing consulting firm and concentrated on working with start up companies.Susana Yee is a marketing expert and a pioneer in the field of social media and influencer marketing. Her Guess “Color Me Inspired” campaign went viral and Mashable named it one of “5 Interesting Pinterest Marketing Campaigns.”She has a personal blog that she started in 2007 that was one of the top shopping blogs in 2008. She was an Ebay Powerseller in 2000.She has ran her business and grown it through its regular ups and downs. She had lost big accounts and employee leave without notice. Business has its ebbs and flows, but in her own words she has learned that you just have to keep moving and keep learning every day and changing as the business changes.Links & Mentions From This Episode:Susana's marketing agency: https://www.digitaleverything.consultingZIVAOnline meditation course: https://go.tetranoodle.com/z1TetraNoodle consulting services: https://www.tetranoodle.comTetraNoodle professional training: https://courses.tetranoodle.comThanks for Tuning In! Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!If you enjoyed this episode on How to get started with influencer marketing, please share it with your friends by using the social media buttons you see at the bottom of the post.Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Boostrapping Your Dreams Show!"And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single on of the reviews we get.Thanks for listening!Support the show