Podcasts about Kate Spade

You don't always need to pick the hot technology stocks to get great returns Investing is very emotional and it's always nice to be part of the crowd and buy the hot stocks like Apple, Alphabet and Amazon, but they are not always the top performers. Sometimes your boring, undervalued companies can do very well. As an example, Apple over the years has performed nicely, but over the last five years the gain was 114%. Not a bad return, but if you held a boring company like Tractor Supply over the same five years, you would have a gain of 119%. Even an old insurance company like Allstate over the last five years was up 115%. Five years ago, if you saw the value in a company called Tapestry, which owns Coach and Kate Spade, your return was over 545%. Apple's not the only big tech company that was surpassed by these boring companies. If you look at Amazon over the last five years, you'll see a return of only 49%. One other area that is often discounted is that many of your boring companies are also paying dividends and generating cash flow that can be used to purchase other equities on sale. You may be thinking Apple does pay at dividend but it's important to note the yield is only 0.45%. Sometimes being boring is good and not being so concentrated in the hot stocks can pay off in the long run. I especially think this will be the case as we look out over the next 5-10 years!   Another weak job report likely solidifies a Fed rate cut August non-farm payrolls increased by just 22,000, which was well below the estimate of 75,000. This weak report also comes with another month of negative revisions as employment in June and July combined is 21,000 lower than previously reported. Healthcare and social assistance continued to lift the headline number as the sectors added 31k and 16k jobs respectively. Many other areas in the report actually saw declines with payrolls in construction falling 7,000, manufacturing declining 12,000, and professional and business services dropping 17,000. Government also saw a decline of 16,000 jobs and I worry this is a ticking time bomb since employees on paid leave or receiving ongoing severance pay are counted as employed in the establishment survey and those that opted to take the government's offer at the beginning of the year will start coming off severance pay as the deal lasted through September. The most recent data I saw was that 75,000 federal employees took the offer, but not all were accepted into the program. I guess we will see the actual data and its impact over the next couple of months. With the weakness, I was surprised to see leisure and hospitality produce a gain of 28,000 jobs in the month. While much of this sounds concerning, the unemployment rate held relatively steady at 4.3% and that doesn't incorporate the fact that 1.9 million or 25.7% of all unemployed people were jobless for 27 weeks or more. My belief is that many of those that have been unemployed that long are skewing the data as I can't imagine they have been looking for a job that hard. With the unemployment rate low and deportations potentially weighing on the supply of workers, I just don't see how it would be possible to maintain strong job growth given the limited supply. Because of this I still don't remain overly concerned by the weak showing. Even with my lack of concern, this will likely lead to a Fed rate cut this month with markets now essentially putting odds for a 25-basis point cut at 100% and even a 50-basis point cut is now on the table with markets putting those odds at 12% after the job print. That's up from a zero percent chance on Thursday.   Should you panic over the job opening data? The Job Openings and Labor Turnover Survey showed job openings fell to 7.18 million in the month of July. This was below the estimate of 7.4 million and also marked the lowest reading since September 2024. It was only the second time since the end of 2020 that job openings came in below 7.2 million. While this may sound troubling, I believe it just illustrates how crazy the labor market got after Covid. If we look at job openings before 2020, nearly 7.2 million openings would have been a great number. In 2016, job openings averaged 5.86 million; in 2017, job openings averaged 6.12 million; in 2018, job openings averaged 7.11 million; and in 2019, job openings averaged 7.15 million. So, while the headline may sound troubling, I still believe we could have job openings fall into the low 6 million range and it wouldn't be problematic, especially given the fact that unemployment remains extremely low. Even with that, I do believe the Fed will use this as further evidence of a softening labor market and that will give them the excuse to cut rates at the meeting this month. I'm still not convinced that is the right move, but we did hear from Fed Governor Christopher Waller, who is supposedly on the short list to replace Powell as Fed chair, that he believes there should be multiple cuts over the next few months, saying interest rates today are perhaps 1.0 to 1.5 percentage points above their “neutral” level.    American luxury brands are destroying Europe's luxury brands It appears that European luxury brands like Gucci, Hermes and LVMH have increased their prices beyond what the average consumer is willing to pay. Currently, American consumers are spending the lowest share of discretionary income on luxury goods since 2019. The European luxury brands seem to have their heads in the clouds thinking American consumers would pay any price for a luxury purse from Europe. I think they have now discovered that the American consumer has reached their limit.  Two luxury American brands have benefited from the ignorance of the European luxury brands. Both Ralph Lauren and Tapestry, which owns Coach and Kate Spade, have seen their sales increase. A chart of these luxury brands stocks shows European brands dropping while American brands have been increasing. One may be thinking now is the time to step in and buy Tapestry or Ralph Lauren, but with the recent stock increase they are no longer a great value as Ralph Lauren trades at over 20 times forward earnings and Tapestry is now over 19 times forward earnings. I would take a different side of the coin as I believe investors should understand that the European luxury brands will likely not just sit on their hands and do nothing and they will likely try and win back market share. With the increase in prices over the years I'm sure the profit margins are very fat, and they may have a good amount of space to do some heavy discounts to get their market share back. Both Tapestry and Ralph Lauren are dealing with the current tariff situation and that could hurt their profit margins going forward as well. On a side note, in years past we have warned people paying the high prices for European purses that they would not appreciate as much if at all. I have not researched it, but I feel pretty confident that if sales are down as much as they are, the resale on those expensive purses has probably dropped as well.   Financial Planning: Mortgage rates reach 2025 low Mortgage rates have fallen to their lowest level of the year, reaching levels not seen since last October. Throughout 2025, 30-year mortgage rates have fluctuated between 6.5% and 7%, and as of Friday, September 5, they dipped as low as 6.29%. While this presents an opportunity for buyers and homeowners considering a refinance, caution is warranted. Rates are still likely to experience volatility even as the broader declining trend continues over the next several years. In 2024, mortgage rates actually rose at year-end despite the Federal Reserve implementing three rate cuts. In 2025, it is widely expected that the Fed will cut again in September, with additional cuts likely by year-end. This current window of lower rates may be worth taking advantage of, but paying upfront points may not be wise just yet, as there will likely be future opportunities to capture even lower rates.   Companies Discussed: The Kraft Heinz Company (KHC), Best Buy Co., Inc. (BBY), Snowflake Inc. (SNOW) & Alphabet Inc. (GOOGL)

Have you ever felt a quiet knowing that something in your life was off — and tried to ignore it because you feared what it might change?   In this episode, we talk about what happens when that quiet knowing becomes impossible to ignore. Amber Rae shares how meeting someone unexpectedly brought a truth she had been avoiding into sharp focus—a truth that, once faced, meant her marriage and the life she'd built would have to change. She opens up about telling her then-husband, navigating the fear and guilt that followed, and the backlash that came from choosing what felt true over what felt safe. We explore how to know if it's time to stay or go, the role of self-trust in big decisions, and why liberation is always a two-way street.   We also dive into breaking free from people-pleasing, setting boundaries that last, and working with emotions like guilt and anger without letting them run the show. Amber talks about reclaiming intimacy after years without it, voicing insecurities to deepen connection, and following what brings you alive in love, career, and life.   If you've ever wondered what might happen if you truly listened to yourself, this conversation will give you the courage and clarity to find out.   ===   Have you watched our previous episode with Dr. Jude Currivan? Watch on YouTube: https://youtu.be/SfxKHzUCSuQ   ====    AMBER RAE is an international bestselling author and speaker best known for books Choose Wonder Over Worry and The Answers Are Within You. She's also the creator of The Feelings Journal, a tool that transforms the way you engage with your emotions. Her writing and illustrations reach 9M people per month, and her work has been featured in publications such as The New York Times, NY Mag, TODAY, SELF, Fortune, Forbes, and Entrepreneur. As a keynote speaker and teacher, Amber has worked with companies such as Kate Spade, Meta, Microsoft, and TED. Amber lives in Brooklyn with her husband and son.   ====    GUEST LINKS Website: https://www.amberrae.com Instagram: @heyamberrae Buy now: 'Loveable: One Woman's Path from Good to Free' by Amber Rae: https://www.amberrae.com   ====   Want one of the most Powerful Tools to Support you in Awakening & Manifesting Your Dream Life from the Inside Out (for Free)? Learn how to live to your full potential without letting fear get in the way of your dreams. ✨ Here's How to Get Your Gift: ✨ Step 1: Just head over to Apple Podcast or Spotify + leave a review now  Step 2: Take a screenshot before hitting submit Step 3: Then go to alyssanobriga.com/podcast to upload it!   ====   Alyssa Nobriga International, LLC - Disclaimer This podcast is presented solely for educational and entertainment purposes. It is not intended as a substitute for the advice of a physician, professional coach, psychotherapist, or any other qualified professional. We shall in no event be held liable to any party for any reason arising directly or indirectly for the use or interpretation of the information presented in this video. Copyright 2023, Alyssa Nobriga International, LLC - All rights reserved.   ===   Want 3 Life-Changing Tools you can use on yourself (or your clients) from inside our Accredited Coaching Certification? Click here to get them for Free: https://www.alyssanobriga.com/tools 

For our final episode recorded live at the CommerceNext Growth show, we welcome two visionary leaders from Tapestry, the global house of brands that includes Coach and Kate Spade: Pooja Chandiramani, VP Global Media Strategy & Planning, Marketing Analytics, Operations and Transformation, and Avinash Kaushik, Brand Strategy & Marketing Transformation.Pooja and Avinash unpack Tapestry's ongoing transformation, which embeds analytics as a core pillar of brand growth. For Coach in particular, analytics isn't just incremental—it's a complete transformation journey. By using data to generate insights that directly drive business impact, Tapestry ensures marketing investments are accountable, measurable, and tied to outcomes.Avinash, a globally recognized thought leader and author, explains how Tapestry embraces intent-centric marketing to connect authentically with consumers. Moving beyond the outdated “accessible luxury” positioning, the company has shifted toward "expressive luxury"—a modern framework that reflects values-driven, authentic consumer engagement, particularly resonant with younger audiences.The conversation dives into the cultural foundations necessary for analytics to thrive. Avinash emphasizes that “culture is more important than data,” crediting Tapestry's CEO Joanne Crevoiserat and senior leadership for creating an environment where data can challenge assumptions and guide decisions. This culture enables bold experiments, including measuring the incrementality of brand marketing—one of the toughest questions in retail.Pooja highlights how creative pre-testing has become a critical unlock. By partnering with Human Made Machine, Tapestry tests campaigns with real audiences before investing media spend. This approach ensures that creative—responsible for up to 70% of marketing impact—delivers measurable results in driving brand awareness and incremental sales. It's a cultural shift, moving from subjective opinions about creative to decisions grounded in data.The episode also explores the role of AI and machine learning in accelerating agility, simplifying decision-making frameworks, and enabling global scalability. Both leaders stress that outcomes-based planning—rather than activity-based planning—keeps Tapestry aligned with its ambitious growth goals. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Nonprofits, your “10 blue links” era is over. In this episode, Avinash Kaushik (Human-Made Machine; Occam's Razor) breaks down Answer Engine Optimization—why LLMs now decide who gets seen, why third-party chatter outweighs your own site, and what to do about it. We get tactical: build AI-resistant content (genuine novelty + depth), go multimodal (text, video, audio), and stamp everything with real attribution so bots can't regurgitate you into sludge. We also cover measurement that isn't delusional—group your AEO referrals, expect fewer visits but higher intent, and stop worshiping last-click and vanity metrics. Avinash updates the 10/90 rule for the AI age (invest in people, plus “synthetic interns”), and torpedoes linear funnels in favor of See-Think-Do-Care anchored in intent. If you want a blunt, practical playbook for staying visible—and actually converting—when answers beat searches, this is it. About Avinash Avinash Kaushik is a leading voice in marketing analytics—the author of Web Analytics: An Hour a Day and Web Analytics 2.0, publisher of the Marketing Analytics Intersect newsletter, and longtime writer of the Occam's Razor blog. He leads strategy at Human Made Machine, advises Tapestry on brand strategy/marketing transformation, and previously served as Google's Digital Marketing Evangelist. Uniquely, he donates 100% of his book royalties and paid newsletter revenue to charity (civil rights, early childhood education, UN OCHA; previously Smile Train and Doctors Without Borders). He also co-founded Market Motive. Resource Links Avinash Kaushik — Occam's Razor (site/home) Occam's Razor by Avinash Kaushik Marketing Analytics Intersect (newsletter sign-up) Occam's Razor by Avinash Kaushik AEO series starter: “AI Age Marketing: Bye SEO, Hello AEO!” Occam's Razor by Avinash Kaushik See-Think-Do-Care (framework explainer) Occam's Razor by Avinash Kaushik Books: Web Analytics: An Hour a Day | Web Analytics 2.0 (author pages) Occam's Razor by Avinash Kaushik+1 Human Made Machine (creative pre-testing) — Home | About | Products humanmademachine.com+2humanmademachine.com+2 Tapestry (Coach, Kate Spade) (company site) Tapestry Tools mentioned (AEO measurement): Trakkr (AI visibility / prompts / sentiment) Trakkr Evertune (AI Brand Index & monitoring) evertune.ai GA4 how-tos (for your AEO channel + attribution): Custom Channel Groups (create an “AEO” channel) Google Help Attribution Paths report (multi-touch view) Google Help Nonprofit vetting (Avinash's donation diligence): Charity Navigator (ratings) Charity Navigator Google for Nonprofits — Gemini & NotebookLM (AI access) Announcement / overview | Workspace AI for nonprofits blog.googleGoogle Help Example NGO Avinash supports: EMERGENCY (Italy) EMERGENCY Transcript Avinash Kaushik: [00:00:00] So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now ​ George Weiner: [00:01:00] This week's guest, Avinash Kaushik is an absolute hero of mine because of his amazing, uh, work in the field of web analytics. And also, more importantly, I'd say education. Avinash Kaushik, , digital marketing evangelist at Google for Google Analytics. He spent 16 years there. He basically is. In the room where it happened, when the underlying ability to understand what's going on on our websites was was created. More importantly, I think for me, you know, he joined us on episode 45 back in 2016, and he still is, I believe, on the cutting edge of what's about to happen with AEO and the death of SEO. I wanna unpack that 'cause we kind of fly through terms [00:02:00] before we get into this podcast interview AEO. Answer engine optimization. It's this world of saying, alright, how do we create content that can't just be, , regurgitated by bots, , wholesale taken. And it's a big shift from SEO search engine optimization. This classic work of creating content for Google to give us 10 blue links for people to click on that behavior is changing. And when. We go through a period of change. I always wanna look at primary sources. The people that, , are likely to know the most and do the most. And he operates in the for-profit world. But make no mistake, he cares deeply about nonprofits. His expertise, , has frankly been tested, proven and reproven. So I pay attention when he says things like, SEO is going away, and AEO is here to stay. So I give you Avan Kashic. I'm beyond excited that he has come back. He was on our 45th episode and now we are well over our 450th episode. So, , who knows what'll happen next time we talk to him. [00:03:00] This week on the podcast, we have Avinash Kaushik. He is currently the chief strategy officer at Human Made Machine, but actually returning guest after many, many years, and I know him because he basically introduced me to Google Analytics, wrote the literal book on it, and also helped, by the way. No big deal. Literally birth Google Analytics for everyone. During his time at Google, I could spend the entire podcast talking about, uh, the amazing amounts that you have contributed to, uh, marketing and analytics. But I'd rather just real quick, uh, how are you doing and how would you describe your, uh, your role right now? Avinash Kaushik: Oh, thank you. So it's very excited to be back. Um, look forward to the discussion today. I do, I do several things concurrently, of course. I, I, I am an author and I write this weekly newsletter on marketing and analytics. Um, I am the Chief Strategy Officer at Human Made Machine, a company [00:04:00] that obsesses about helping brands win before they spend by doing creative pretesting. And then I also do, uh, uh, consulting at Tapestry, which owns Coach and Kate Spades. And my work focuses on brand strategy and marketing transformation globally. George Weiner: , Amazing. And of course, Occam's Razor. The, the, yes, the blog, which is incredible. I happen to be a, uh, a subscriber. You know, I often think of you in the nonprofit landscape, even though you operate, um, across many different brands, because personally, you also actually donate all of your proceeds from your books, from your blog, from your subscription. You are donating all of that, um, because that's just who you are and what you do. So I also look at you as like team nonprofit, though. Avinash Kaushik: You're very kind. No, no, I, I, yeah. All the proceeds from both of my books and now my newsletter, premium newsletter. It's about $200,000 a year, uh, donated to nonprofits, and a hundred [00:05:00] percent of the revenue is donated nonprofit, uh, nonprofits. And, and for me, it, it's been ai. Then I have to figure out. Which ones, and so I research nonprofits and I look up their cha charity navigators, and I follow up with the people and I check in on the works while, while don't work at a nonprofit, but as a customer of nonprofits, if you will. I, I keep sort of very close tabs on the amazing work that these charities do around the world. So feel very close to the people that you work with very closely. George Weiner: So recently I got an all caps subject line from you. Well, not from you talking about this new acronym that was coming to destroy the world, I think is what you, no, AEO. Can you help us understand what answer engine optimization is? Avinash Kaushik: Yes, of course. Of course. We all are very excited about ai. Obviously you, you, you would've to live in. Some backwaters not to be excited about it. And we know [00:06:00] that, um, at the very edge, lots of people are using large language models, chat, GPT, Claude, Gemini, et cetera, et cetera, in the world. And, and increasingly over the last year, what you have begun to notice is that instead of using a traditional search engine like Google or using the old Google interface with the 10 blue links, et cetera. People are beginning to use these lms. They just go to chat, GPT to get the answer that they want. And the one big difference in this, this behavior is I actually have on September 8th, I have a keynote here in New York and I have to be in Shanghai the next day. That is physically impossible because it, it just, the time it takes to travel. But that's my thing. So today, if I wanted to figure out what is the fastest way. On September 8th, I can leave New York and get to Shanghai. I would go to Google flights. I would put in the destinations. It will come back with a crap load of data. Then I poke and prod and sort and filter, and I have to figure out which flight is right for that. For this need I have. [00:07:00] So that is the old search engine world. I'm doing all the work, hunting and pecking, drilling down, visiting websites, et cetera, et cetera. Instead, actually what I did is I went to charge GBT 'cause I, I have a plus I, I'm a paying member of charge GBT and I said to charge GBTI have to do a keynote between four and five o'clock on September 8th in New York and I have to be in Shanghai as fast as I possibly can be After my keynote, can you find me the best flight? And I just typed in those two sentences. He came back and said, this Korean airline website flight is the best one for you. You will not get to your destination on time until, unless you take a private jet flight for $300,000. There is your best option. They're gonna get to Shanghai on, uh, September 10th at 10 o'clock in the morning if you follow these steps. And so what happened there? I didn't have to hunt and pack and dig and go to 15 websites to find the answer I wanted. The engine found the [00:08:00] answer I wanted at the end and did all the work for me that you are seeing from searching, clicking, clicking, clicking, clicking, clicking to just having somebody get you. The final answer is what I call the, the, the underlying change in consumer behavior that makes answer engine so exciting. Obviously, it creates a challenge for us because what happened between those two things, George is. I didn't have to visit many websites. So traffic is going down, obviously, and these interfaces at the moment don't have paid search links for now. They will come, they will come, but they don't at the moment. So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization [00:09:00] is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now George Weiner: that you know. Is a window large enough to drive a metaphorical data bus through? And I think talk to your data doctor results may vary. You are absolutely right. We have been seeing this with our nonprofit clients, with our own traffic that yes, basically staying even is the new growth. Yeah. But I want to sort of talk about the secondary implications of an AI that has ripped and gripped [00:10:00] my website's content. Then added whatever, whatever other flavors of my brand and information out there, and is then advising somebody or talking about my brand. Can you maybe unwrap that a little bit more? What are the secondary impacts of frankly, uh, an AI answering what is the best international aid organization I should donate to? Yes. As you just said, you do Avinash Kaushik: exactly. No, no, no. This such a, such a wonderful question. It gets to the crux. What used to influence Google, by the way, Google also has an answer engine called Gemini. So I just, when I say Google, I'm referring to the current Google that most people use with four paid links and 10 SEO links. So when I say Google, I'm referring to that one. But Google also has an answer engine. I, I don't want anybody saying Google does is not getting into the answer engine business. It is. So Google is very much influenced by content George that you create. I call it one P content, [00:11:00] first party content. Your website, your mobile app, your YouTube channel, your Facebook page, your, your, your, your, and it sprinkles on some amount of third party content. Some websites might have reviews about you like Yelp, some websites might have PR releases about you light some third party content. Between search engine and engines. Answer Engines seem to overvalue third party content. My for one p content, my website, my mobile app, my YouTube channel. My, my, my, everything actually is going down in influence while on Google it's pretty high. So as here you do SEO, you're, you're good, good ranking traffic. But these LLMs are using many, many, many, literally tens of thousands more sources. To understand who you are, who you are as a nonprofit, and it's [00:12:00] using everybody's videos, everybody's Reddit posts, everybody's Facebook things, and tens of thousands of more people who write blogs and all kinds of stuff in order to understand who you are as a nonprofit, what services you offer, how good you are, where you're falling short, all those negative reviews or positive reviews, it's all creepy influence. Has gone through the roof, P has come down, which is why it has become very, very important for us to build a new content strategy to figure out how we can influence these LMS about who we are. Because the scary thing is at this early stage in answer engines, someone else is telling the LLMs who you are instead of you. A more, and that's, it feels a little scary. It feels as scary as a as as a brand. It feels very scary as I'm a chief strategy officer, human made machine. It feels scary for HMM. It feels scary for coach. [00:13:00] It's scary for everybody, uh, which is why you really urgently need to get a handle on your content strategy. George Weiner: Yeah, I mean, what you just described, if it doesn't give you like anxiety, just stop right now. Just replay what we just did. And that is the second order effects. And you know, one of my concerns, you mentioned it early on, is that sort of traditional SEO, we've been playing the 10 Blue Link game for so long, and I'm worried that. Because of the changes right now, roughly what 20% of a, uh, search is AI overview, that number's not gonna go down. You're mentioning third party stuff. All of Instagram back to 2020, just quietly got tossed into the soup of your AI brand footprint, as we call it. Talk to me about. There's a nonprofit listening to this right now, and then probably if they're smart, other organizations, what is coming in the next year? They're sitting down to write the same style of, you know, [00:14:00] ai, SEO, optimized content, right? They have their content calendar. If you could have like that, I'm sitting, you're sitting in the room with them. What are you telling that classic content strategy team right now that's about to embark on 2026? Avinash Kaushik: Yes. So actually I, I published this newsletter just last night, and this is like the, the fourth in my AEO series, uh, newsletter, talks about how to create your content portfolio strategy. Because in the past we were like, we've got a product pages, you know, the equivalent of our, our product pages. We've got some, some, uh, charitable stories on our website and uh, so on and so forth. And that's good. That's basic. You need to do the basics. The interesting thing is you need to do so much more both on first party. So for example, one of the first things to appreciate is LMS or answer engines are far more influenced by multimodal content. So what does that mean? Text plus [00:15:00] video plus audio. Video and audio were also helpful in Google. And remember when I say Google, I'm referring to the old linky linking Google, not Gemini. But now video has ton more influence. So if you're creating a content strategy for next year, you should say many. Actually, lemme do one at a time. Text. You have to figure out more types of things. Authoritative Q and as. Very educational deep content around your charity's efforts. Lots of text. Third. Any seasonality, trends and patterns that happen in your charity that make a difference? I support a school in, in Nepal and, and during the winter they have very different kind of needs than they do during the summer. And so I bumped into this because I was searching about something seasonality related. This particular school for Tibetan children popped up in Nepal, and it's that content they wrote around winter and winter struggles and coats and all this stuff. I'm like. [00:16:00] It popped up in the answer engine and I'm like, okay. I research a bit more. They have good stories about it, and I'm supporting them q and a. Very, very important. Testimonials. Very, very important interviews. Very, very important. Super, super duper important with both the givers and the recipients, supporters of your nonprofit, but also the recipient recipients of very few nonprofits actually interview the people who support them. George Weiner: Like, why not like donors or be like, Hey, why did you support us? What was the, were the two things that moved you from Aware to care? Avinash Kaushik: Like for, for the i I Support Emergency, which is a Italian nonprofit like Ms. Frontiers and I would go on their website and speak a fiercely about why I absolutely love the work they do. Content, yeah. So first is text, then video. You gotta figure out how to use video a lot more. And most nonprofits are not agile in being able to use video. And the third [00:17:00] thing that I think will be a little bit of a struggle is to figure out how to use audio. 'cause audio also plays a very influential role. So for as you are planning your uh, uh, content calendar for the next year. Have the word multimodal. I'm sorry, it's profoundly unsexy, but put multimodal at the top, underneath it, say text, then say video, then audio, and start to fill those holes in. And if those people need ideas and example of how to use audio, they should just call you George. You are the king of podcasting and you can absolutely give them better advice than I could around how nonprofits could use audio. But the one big thing you have to think about is multimodality for next year George Weiner: that you know, is incredibly powerful. Underlying that, there's this nuance that I really want to make sure that we understand, which is the fact that the type of content is uniquely different. It's not like there's a hunger organization listening right now. It's not 10 facts about hunger during the winter. [00:18:00] Uh, days of being able to be an information resource that would then bring people in and then bring them down your, you know, your path. It's game over. If not now, soon. Absolutely. So how you are creating things that AI can't create and that's why you, according to whom, is what I like to think about. Like, you're gonna say something, you're gonna write something according to whom? Is it the CEO? Is it the stakeholder? Is it the donor? And if you can put a attribution there, suddenly the AI can't just lift and shift it. It has to take that as a block and be like, no, it was attributed here. This is the organization. Is that about right? Or like first, first party data, right? Avinash Kaushik: I'll, I'll add one more, one more. Uh, I'll give a proper definition. So, the fir i I made 11 recommendations last night in the newsletter. The very first one is focus on creating AI resistant content. So what, what does that mean? AI resistant means, uh, any one of us from nonprofits could [00:19:00] open chat, GPT type in a few queries and chat. GD PT can write our next nonprofit newsletter. It could write the next page for our donation. It could create the damn page for our donation, right? Remember, AI can create way more content than you can, but if you can use AI to create content, 67 million other nonprofits are doing the same thing. So what you have to do is figure out how to build AI resistant content, and my definition is very simple. George, what is AI resistance? It's content of genuine novelty. So to tie back to your recommendation, your CEO of a nonprofit that you just recommended, the attribution to George. Your CEO has a unique voice, a unique experience. The AI hasn't learned what makes your CEO your frontline staff solving problems. You are a person who went and gave a speech at the United Nations on behalf of your nonprofit. Whatever you are [00:20:00] doing is very special, and what you have to figure out is how to get out of the AI slop. You have to get out of all the things that AI can automatically type. Figure out if your content meets this very simple, standard, genuine novelty and depth 'cause it's the one thing AI isn't good at. That's how you rank higher. And not only will will it, will it rank you, but to make another point you made, George, it's gonna just lift, blanc it out there and attribute credit to you. Boom. But if you're not genuine, novelty and depth. Thousand other nonprofits are using AI to generate text and video. Could George Weiner: you just, could you just quit whatever you're doing and start a school instead? I seriously can't say it enough that your point about AI slop is terrifying me because I see it. We've built an AI tool and the subtle lesson here is that think about how quickly this AI was able to output that newsletter. Generic old school blog post and if this tool can do it, which [00:21:00] by the way is built on your local data set, we have the rag, which doesn't pause for a second and realize if this AI can make it, some other AI is going to be able to reproduce it. So how are you bringing the human back into this? And it's a style of writing and a style of strategic thinking that please just start a school and like help every single college kid leaving that just GPT their way through a degree. Didn't freaking get, Avinash Kaushik: so it's very, very important to make sure. Content is of genuine novelty and depth because it cannot be replicated by the ai. And by the way, this, by the way, George, it sounds really high, but honestly to, to use your point, if you're a CEO of a nonprofit, you are in it for something that speaks to you. You're in it. Because ai, I mean nonprofit is not your path to becoming the next Bill Gates, you're doing it because you just have this hair. Whoa, spoiler alert. No, I'm sorry. [00:22:00] Maybe, maybe that is. I, I didn't, I didn't mean any negative emotion there, but No, I love it. It's all, it's like a, it's like a sense of passion you are bringing. There's something that speaks to you. Just put that on paper, put that on video, put that on audio, because that is what makes you unique. And the collection of those stories of genuine depth and novelty will make your nonprofit unique and stand out when people are looking for answers. George Weiner: So I have to point to the next elephant in the room here, which is measurement. Yes. Yes. Right now, somebody is talking about human made machine. Someone's talking about whole whale. Someone's talking about your nonprofit having a discussion in an answer engine somewhere. Yes. And I have no idea. How do I go about understanding measurement in this new game? Avinash Kaushik: I have. I have two recommendations. For nonprofits, I would recommend a tool called Tracker ai, TRA, KKR [00:23:00] ai, and it has a free version, that's why I'm recommending it. Some of the many of these tools are paid tools, but with Tracker, do ai. It allows you to identify your website, URL, et cetera, et cetera, and it'll give you some really wonderful and fantastic, helpful report It. Tracker helps you understand prompt tracking, which is what are other people writing about you when they're seeking? You? Think of this, George, as your old webmaster tools. What keywords are people using to search? Except you can get the prompts that people are using to get a more robust understanding. It also monitors your brand's visibility. How often are you showing up and how often is your competitor showing up, et cetera, et cetera. And then he does that across multiple search engines. So you can say, oh, I'm actually pretty strong in OpenAI for some reason, and I'm not that strong in Gemini. Or, you know what, I have like the highest rating in cloud, but I don't have it in OpenAI. And this begins to help you understand where your current content strategy is working and where it is not [00:24:00] working. So that's your brand visibility. And the third thing that you get from Tracker is active sentiment tracking. This is the scary part because remember, you and I were both worried about what other people saying about us. So this, this are very helpful that we can go out and see what it is. What is the sentiment around our nonprofit that is coming across in, um, in these lms? So Tracker ai, it have a free and a paid version. So I would, I would recommend using it for these three purposes. If, if you have funding to invest in a tool. Then there's a tool called Ever Tool, E-V-E-R-T-U-N-E Ever. Tune is a paid tool. It's extremely sophisticated and robust, and they do brand monitoring, site audit, content strategy, consumer preference report, ai, brand index, just the. Step and breadth of metrics that they provide is quite extensive, but, but it is a paid tool. It does cost money. It's not actually crazy expensive, but uh, I know I have worked with them before, so full disclosure [00:25:00] and having evaluated lots of different tools, I have sort of settled on those two. If it's a enterprise type client I'm working with, then I'll use Evert Tune if I am working with a nonprofit or some of my personal stuff. I'll use Tracker AI because it's good enough for a person that is, uh, smaller in size and revenue, et cetera. So those two tools, so we have new metrics coming, uh, from these tools. They help us understand the kind of things we use webmaster tools for in the past. Then your other thing you will want to track very, very closely is using Google Analytics or some other tool on your website. You are able to currently track your, uh, organic traffic and if you're taking advantage of paid ads, uh, through a grant program on Google, which, uh, provides free paid search credits to nonprofits. Then you're tracking your page search traffic to continue to track that track trends, patterns over time. But now you will begin to see in your referrals report, in your referrals report, you're gonna begin to seeing open [00:26:00] ai. You're gonna begin to see these new answer engines. And while you don't know the keywords that are sending this traffic and so on and so forth, it is important to keep track of the traffic because of two important reasons. One, one, you want to know how to highly prioritize. AEO. That's one reason. But the other reason I found George is syn is so freaking hard to rank in an answer engine. When people do come to my websites from Answer engine, the businesses I work with that is very high intent person, they tend to be very, very valuable because they gave the answer engine a very complex question to answer the answers. Engine said you. The right answer for it. So when I show up, I'm ready to buy, I'm ready to donate. I'm ready to do the action that I was looking for. So the percent of people who are coming from answer engines to your nonprofit carry significantly higher intention, and coming from Google, who also carry [00:27:00] intent. But this man, you stood out in an answer engine, you're a gift from God. Person coming thinks you're very important and is likely to engage in some sort of business with you. So I, even if it's like a hundred people, I care a lot about those a hundred people, even if it's not 10,000 at the moment. Does that make sense George? George Weiner: It does, and I think, I'm glad you pointed to, you know, the, the good old Google Analytics. I'm like, it has to be a way, and I, I think. I gave maximum effort to this problem inside of Google Analytics, and I'm still frustrated that search console is not showing me, and it's just blending it all together into one big soup. But. I want you to poke a hole in this thinking or say yes or no. You can create an AI channel, an AEO channel cluster together, and we have a guide on that cluster together. All of those types of referral traffic, as you mentioned, right from there. I actually know thanks to CloudFlare, the ratios of the amount of scrapes versus the actual clicks sent [00:28:00] for roughly 20, 30% of. Traffic globally. So is it fair to say I could assume like a 2% clickthrough or a 1% clickthrough, or even worse in some cases based on that referral and then reverse engineer, basically divide those clicks by the clickthrough rate and essentially get a rough share of voice metric on that platform? Yeah. Avinash Kaushik: So, so for, um, kind of, kind of at the moment, the problem is that unlike Google giving us some decent amount of data through webmaster tools. None of these LLMs are giving us any data. As a business owner, none of them are giving us any data. So we're relying on third parties like Tracker. We're relying on third parties like Evert Tune. You understand? How often are we showing up so we could get a damn click through, right? Right. We don't quite have that for now. So the AI Brand Index in Evert Tune comes the closest. Giving you some information we could use in the, so your thinking is absolutely right. Your recommendation is ly, right? Even if you can just get the number of clicks, even if you're tracking them very [00:29:00] carefully, it's very important. Please do exactly what you said. Make the channel, it's really important. But don't, don't read too much into the click-through rate bits, because we're missing the. We're missing a very important piece of information. Now remember when Google first came out, we didn't have tons of data. Um, and that's okay. These LLMs Pro probably will realize over time if they get into the advertising business that it's nice to give data out to other people, and so we might get more data. Until then, we are relying on these third parties that are hacking these tools to find us some data. So we can use it to understand, uh, some of the things we readily understand about keywords and things today related to Google. So we, we sadly don't have as much visibility today as we would like to have. George Weiner: Yeah. We really don't. Alright. I have, have a segment that I just invented. Just for you called Avanade's War Corner. And in Avanade's War Corner, I noticed that you go to war on various concepts, which I love because it brings energy and attention to [00:30:00] frankly data and finding answers in there. So if you'll humor me in our war corner, I wanna to go through some, some classic, classic avan. Um, all right, so can you talk to me a little bit about vanity metrics, because I think they are in play. Every day. Avinash Kaushik: Absolutely. No, no, no. Across the board, I think in whatever we do. So, so actually I'll, I'll, I'll do three. You know, so there's vanity metrics, activity metrics and outcome metrics. So basically everything goes into these three buckets essentially. So vanity metrics are, are the ones that are very easy to find, but them moving up and down has nothing to do with the number of donations you're gonna get as a nonprofit. They're just there to ease our ego. So, for example. Let's say we are a nonprofit and we run some display ads, so measure the number of impressions that were delivered for our display ad. That's a vanity metric. It doesn't tell you anything. You could have billions of impressions. You could have 10 impressions, doesn't matter, but it is easily [00:31:00] available. The count is easily available, so we report it. Now, what matters? What matters are, did anybody engage with the ad? What were the percent of people who hovered on the ad? What were the number of people who clicked on the ad activity metrics? Activity metrics are a little more useful than vanity metrics, but what does it matter for you as a non nonprofit? The number of donations you received in the last 24 hours. That's an outcome metric. Vanity activity outcome. Focus on activity to diagnose how well our campaigns or efforts are doing in marketing. Focus on outcomes to understand if we're gonna stay in business or not. Sorry, dramatic. The vanity metrics. Chasing is just like good for ego. Number of likes is a very famous one. The number of followers on a social paia, a very famous one. Number of emails sent is another favorite one. There's like a whole host of vanity metrics that are very easy to get. I cannot emphasize this enough, but when you unpack and or do meta-analysis of [00:32:00] relationship between vanity metrics and outcomes, there's a relationship between them. So we always advise people that. Start by looking at activity metrics to help you understand the user's behavior, and then move to understanding outcome metrics because they are the reason you'll thrive. You will get more donations or you will figure out what are the things that drive more donations. Otherwise, what you end up doing is saying. If I post provocative stuff on Facebook, I get more likes. Is that what you really wanna be doing? But if your nonprofit says, get me more likes, pretty soon, there's like a naked person on Facebook that gets a lot of likes, but it's corrupting. Yeah. So I would go with cute George Weiner: cat, I would say, you know, you, you get the generic cute cat. But yeah, same idea. The Internet's built on cats Avinash Kaushik: and yes, so, so that's why I, I actively recommend people stay away from vanity metrics. George Weiner: Yeah. Next up in War Corner, the last click [00:33:00] fallacy, right? The overweighting of this last moment of purchase, or as you'd maybe say in the do column of the See, think, do care. Avinash Kaushik: Yes. George Weiner: Yes. Avinash Kaushik: So when the, when the, when we all started to get Google Analytics, we got Adobe Analytics web trends, remember them, we all wanted to know like what drove the conversion. Mm-hmm. I got this donation for a hundred dollars. I got a donation for a hundred thousand dollars. What drove the conversion. And so what lo logically people would just say is, oh, where did this person come from? And I say, oh, the person came from Google. Google drove this conversion. Yeah, his last click analysis just before the conversion. Where did the person come from? Let's give them credit. But the reality is it turns out that if you look at consumer behavior, you look at days to donation, visits to donation. Those are two metrics available in Google. It turns out that people visit multiple times before [00:34:00] they make a donation. They may have come through email, their interest might have been triggered through your email. Then they suddenly remembered, oh yeah, yeah, I wanted to go to the nonprofit and donate something. This is Google, you. And then Google helps them find you and they come through. Now, who do you give credit Email or the Google, right? And what if you came 5, 7, 8, 10 times? So the last click fallacy is that it doesn't allow you to see the full consumer journey. It gives credit to whoever was the last person who sent you this, who introduced this person to your website. And so very soon we move to looking at what we call MTI, Multi-Touch Attribution, which is a free solution built into Google. So you just go to your multichannel funnel reports and it will help you understand that. One, uh, 150 people came from email. Then they came from Google. Then there was a gap of nine days, and they came back from Facebook and then they [00:35:00] converted. And what is happening is you're beginning to understand the consumer journey. If you understand the consumer journey better, we can come with better marketing. Otherwise, you would've said, oh, close shop. We don't need as many marketing people. We'll just buy ads on Google. We'll just do SEO. We're done. Oh, now you realize there's a more complex behavior happening in the consumer. They need to solve for email. You solve for Google, you need to solve Facebook. In my hypothetical example, so I, I'm very actively recommend people look at the built-in free MTA reports inside the Google nalytics. Understand the path flow that is happening to drive donations and then undertake activities that are showing up more often in the path, and do fewer of those things that are showing up less in the path. George Weiner: Bring these up because they have been waiting on my mind in the land of AEO. And by the way, we're not done with war. The war corner segment. There's more war there's, but there's more, more than time. But with both of these metrics where AEO, if I'm putting these glasses back on, comes [00:36:00] into play, is. Look, we're saying goodbye to frankly, what was probably somewhat of a vanity metric with regard to organic traffic coming in on that 10 facts about cube cats. You know, like, was that really how we were like hanging our hat at night, being like. Job done. I think there's very much that in play. And then I'm a little concerned that we just told everyone to go create an AEO channel on their Google Analytics and they're gonna come in here. Avinash told me that those people are buyers. They're immediately gonna come and buy, and why aren't they converting? What is going on here? Can you actually maybe couch that last click with the AI channel inbound? Like should I expect that to be like 10 x the amount of conversions? Avinash Kaushik: All we can say is it's, it's going to be people with high intention. And so with the businesses that I'm working with, what we are finding is that the conversion rates are higher. Mm. This game is too early to establish any kind of sense of if anybody has standards for AEO, they're smoking crack. Like the [00:37:00] game is simply too early. So what we I'm noticing is that in some cases, if the average conversion rate is two point half percent, the AEO traffic is converting at three, three point half. In two or three cases, it's converting at six, seven and a half. But there is not enough stability in the data. All of this is new. There's not enough stability in the data to say, Hey, definitely you can expect it to be double or 10% more or 50% more. We, we have no idea this early stage of the game, but, but George, if we were doing this again in a year, year and a half, I think we'll have a lot more data and we'll be able to come up with some kind of standards for, for now, what's important to understand is, first thing is you're not gonna rank in an answer engine. You just won't. If you do rank in an answer engine, you fought really hard for it. The person decided, oh my God, I really like this. Just just think of the user behavior and say, this person is really high intent because somehow [00:38:00] you showed up and somehow they found you and came to you. Chances are they're caring. Very high intent. George Weiner: Yeah. They just left a conversation with a super intelligent like entity to come to your freaking 2001 website, HTML CSS rendered silliness. Avinash Kaushik: Whatever it is, it could be the iffiest thing in the world, but they, they found me and they came to you and they decided that in the answer engine, they like you as the answer the most. And, and it took that to get there. And so all, all, all is I'm finding in the data is that they carry higher intent and that that higher intent converts into higher conversion rates, higher donations, as to is it gonna be five 10 x higher? It's unclear at the moment, but remember, the other reason you should care about it is. Every single day. As more people move away from Google search engines to answer engines, you're losing a ton of traffic. If somebody new showing up, treat them with, respect them with love. Treat them with [00:39:00] care because they're very precious. Just lost a hundred. Check the landing George Weiner: pages. 'cause you may be surprised where your front door is when complexity is bringing them to you, and it's not where you spent all of your design effort on the homepage. Spoiler. That's exactly Avinash Kaushik: right. No. Exactly. In fact, uh, the doping deeper into your websites is becoming even more prevalent with answer engines. Mm-hmm. Um, uh, than it used to be with search engines. The search always tried to get you the, the top things. There's still a lot of diversity. Your homepage likely is still only 30% of your traffic. Everybody else is landing on other homepage or as you call them, landing pages. So it's really, really important to look beyond your homepage. I mean, it was true yesterday. It's even truer today. George Weiner: Yeah, my hunch and what I'm starting to see in our data is that it is also much higher on the assisted conversion like it is. Yes. Yes, it is. Like if you have come to us from there, we are going to be seeing you again. That's right. That's right. More likely than others. It over indexes consistently for us there. Avinash Kaushik: [00:40:00] Yes. Again, it ties back to the person has higher intent, so if they didn't convert in that lab first session, their higher intent is gonna bring them back to you. So you are absolutely right about the data that you're seeing. George Weiner: Um, alright. War corner, the 10 90 rule. Can you unpack this and then maybe apply it to somebody who thinks that their like AI strategy is done? 'cause they spend $20 or $200 a month on some tool and then like, call it a day. 'cause they did ai. Avinash Kaushik: Yes, yes. No, it's, it's good. I, I developed it in context of analytics. When I was at my, uh, job at Intuit, I used to, I was at Intuit, senior director for research and analytics. And one of the things I found is people would consistently spend lots of money on tools in that time, web analytics tools, research tools, et cetera. And, uh, so they're spending a contract of a few hundred thousand dollars or hundreds of thousands of dollars, and then they give it to a fresh graduate to find insights. [00:41:00] I was like, wait, wait, wait. So you took this $300,000 thing and gave it to somebody. You're paying $45,000 a year. Who is young in their career, young in their career, and expecting them to make you tons of money using this tool? It's not the tool, it's the human. And so that's why I developed the the 10 90 rule, which is that if you have a, if you have a hundred dollars to invest in making smarter decisions, invest $10 in the tool, $90 in the human. We all have access to so much data, so much complexity. The world is changing so fast that it is the human that is going to figure out how to make sense of these insights rather than the tool magically spewing and understanding your business enough to tell you exactly what to do. So that, that's sort of where the 10 90 rule came from. Now, sort of we are in this, in this, um, this is very good for nonprofits by the way. So we're in this era. Where On the 90 side? No. So the 10, look, don't spend insane money on tools that is just silly. So don't do that. Now the 90, let's talk about the [00:42:00] 90. Up until two years ago, I had to spell all of the 90 on what I now call organic humans. You George Weiner: glasses wearing humans, huh? Avinash Kaushik: The development of LLM means that every single nonprofit in the world has access to roughly a third year bachelor's degree student. Like a really smart intern. For free. For free. In fact, in some instances, for some nonprofits, let's say I I just reading about this nonprofit that is cleaning up plastics in the ocean for this particular nonprofit, they have access to a p HT level environmentalist using the latest Chad GP PT 4.5, like PhD level. So the little caveat I'm beginning to put in the 10 90 rule is on the 90. You give the 90 to the human and for free. Get the human, a very smart Bachelor's student by using LLMs in some instances. Get [00:43:00] for free a very smart TH using the LLMs. So the LLMs have now to be incorporated into your research, into your analysis, into building a next dashboard, into building a next website, into building your next mobile game into whatever the hell you're doing for free. You can get that so you have your organic human. Less the synthetic human for free. Both of those are in the 90 and, and for nonprofit, so, so in my work at at Coach and Kate Spade. I have access now to a couple of interns who do free work for me, well for 20 minor $20 a month because I have to pay for the plus version of G bt. So the intern costs $20 a month, but I have access to this syn synthetic human who can do a whole lot of work for me for $20 a month in my case, but it could also do it for free for you. Don't forget synthetic humans. You no longer have to rely only on the organic humans to do the 90 part. You would be stunned. Upload [00:44:00] your latest, actually take last year's worth of donations, where they came from and all this data from you. Have a spreadsheet lying around. Dump it into chat. GPT, I'll ask it to analyze it. Help you find where most donations came from, and visualize trends to present to board of directors. It will blow your mind how good it is at do it with Gemini. I'm not biased, I'm just seeing chat. GPD 'cause everybody knows it so much Better try it with mistrial a, a small LLM from France. So I, I wanna emphasize that what has changed over the last year is the ability for us to compliment our organic humans with these synthetic entities. Sometimes I say synthetic humans, but you get the point. George Weiner: Yeah. I think, you know, definitely dump that spreadsheet in. Pull out the PII real quick, just, you know, make me feel better as, you know, the, the person who's gonna be promoting this to everybody, but also, you know, sort of. With that. I want to make it clear too, that like actually inside of Gemini, like Google for nonprofits has opened up access to Gemini for free is not a per user, per whatever. You have that [00:45:00] you have notebook, LLM, and these. Are sitting in their backyards for free every day and it's like a user to lose it. 'cause you have a certain amount of intelligence tokens a day. Can you, I just like wanna climb like the tallest tree out here and just start yelling from a high building about this. Make the case of why a nonprofit should be leveraging this free like PhD student that is sitting with their hands underneath their butts, doing nothing for them right now. Avinash Kaushik: No, it is such a shame. By the way, I cannot add to your recommendation in using your Gemini Pro account if it's free, on top of, uh, all the benefits you can get. Gemini Pro also comes with restrictions around their ability to use your data. They won't, uh, their ability to put your data anywhere. Gemini free versus Gemini Pro is a very protected environment. Enterprise version. So more, more security, more privacy, et cetera. That's a great benefit. And by the way, as you said, George, they can get it for free. So, um, the, the, the, the posture you should adopt is what big companies are doing, [00:46:00] which is anytime there is a job to be done, the first question you, you should ask is, can I make the, can an AI do the job? You don't say, oh, let me send it to George. Let me email Simon, let me email Sarah. No, no, no. The first thing that should hit your head is. I do the job because most of the time for, again, remember, third year bachelor's degree, student type, type experience and intelligence, um, AI can do it better than any human. So your instincts to be, let me outsource that kind of work so I can free up George's cycles for the harder problems that the AI cannot solve. And by the way, you can do many things. For example, you got a grant and now Meta allows you to run X number of ads for free. Your first thing, single it. What kind of ad should I create? Go type in your nonprofit, tell it the kind of things you're doing. Tell it. Tell it the donations you want, tell it the size, donation, want. Let it create the first 10 ads for you for free. And then you pick the one you like. And even if you have an internal [00:47:00] designer who makes ads, they'll start with ideas rather than from scratch. It's just one small example. Or you wanna figure out. You know, my email program is stuck. I'm not getting yield rates for donations. The thing I want click the button that called that is called deep research or thinking in the LL. Click one of those two buttons and then say, I'm really struggling. I'm at wits end. I've tried all these things. Write all the detail. Write all the detail about what you've tried and now working. Can you please give me three new ideas that have worked for nonprofits who are working in water conservation? Hmm. This would've taken a human like a few days to do. You'll have an answer in under 90 seconds. I just give two simple use cases where we can use these synthetic entities to send us, do the work for us. So the default posture in nonprofits should be, look, we're resource scrapped anyway. Why not use a free bachelor's degree student, or in some case a free PhD student to do the job, or at least get us started on a job. So just spending 10 [00:48:00] hours on it. We only spend the last two hours. The entity entity does the first date, and that is super attractive. I use it every single day in, in one of my browsers. I have three traps open permanently. I've got Claude, I've got Mistrial, I've got Charge GPT. They are doing jobs for me all day long. Like all day long. They're working for me. $20 each. George Weiner: Yeah, it's an, it, it, it's truly, it's an embarrassment of riches, but also getting back to the, uh, the 10 90 is, it's still sitting there. If you haven't brought that capacity building to the person on how to prompt how to play that game of linguistic tennis with these tools, right. They're still just a hammer on a. Avinash Kaushik: That's exactly right. That's exactly right. Or, or in your case, you, you have access to Gemini for nonprofits. It's a fantastic tool. It's like a really nice card that could take you different places you insist on cycling everywhere. It's, it's okay cycle once in a while for health reasons. Otherwise, just take the car, it's free. George Weiner: Ha, you've [00:49:00] been so generous with your time. Uh, I do have one more quick war. If you, if you have, have a minute, uh, your war on funnels, and maybe this is not. Fully fair. And I am like, I hear you yelling at me every time I'm showing our marketing funnel. And I'm like, yeah, but I also have have a circle over here. Can you, can you unpack your war on funnels and maybe bring us through, see, think, do, care and in the land of ai? Avinash Kaushik: Yeah. Okay. So the marketing funnel is very old. It's been around for a very long time, and once I, I sort of started working at Google, access to lots more consumer research, lots more consumer behavior. Like 20 years ago, I began to understand that there's no such thing as funnel. So what does the funnel say? The funnel says there's a group of people running around the world, they're not aware of your brand. Find them, scream at them, spray and pray advertising at them, make them aware, and then somehow magically find the exact same people again and shut them down the fricking funnel and make them consider your product.[00:50:00] And now that they're considering, find them again, exactly the same people, and then shove them one more time. Move their purchase index and then drag them to your website. The thing is this linearity that there's no evidence in the universe that this linearity exists. For example, uh, I'm going on a, I like long bike rides, um, and I just got thirsty. I picked up the first brand. I could see a water. No awareness, no consideration, no purchase in debt. I just need water. A lot of people will buy your brand because you happen to be the cheapest. I don't give a crap about anything else, right? So, um, uh, uh, the other thing to understand is, uh, one of the brands I adore and have lots of is the brand. Patagonia. I love Patagonia. I, I don't use the word love for I think any other brand. I love Patagonia, right? For Patagonia. I'm always in the awareness stage because I always want these incredible stories that brand ambassadors tell about how they're helping the environment. [00:51:00] I have more Patagonia products than I should have. I'm already customer. I'm always open to new considerations of Patagonia products, new innovations they're bringing, and then once in a while, I'm always in need to buy a Patagonia product. I'm evaluating them. So this idea that the human is in one of these stages and your job is to shove them down, the funnel is just fatally flawed, no evidence for it. Instead, what you want to do is what is Ash's intent at the moment? He would like environmental stories about how we're improving planet earth. Patagonia will say, I wanna make him aware of my environmental stories, but if they only thought of marketing and selling, they wouldn't put me in the awareness because I'm already a customer who buys lots of stuff from already, right? Or sometimes I'm like, oh, I'm, I'm heading over to London next week. Um, I need a thing, jacket. So yeah, consideration show up even though I'm your customer. So this seating do care is a framework that [00:52:00] says, rather than shoving people down things that don't exist and wasting your money, your marketing should be able to discern any human's intent and then be able to respond with a piece of content. Sometimes that piece of content in an is an ad. Sometimes it's a webpage, sometimes it's an email. Sometimes it's a video. Sometimes it's a podcast. This idea of understanding intent is the bedrock on which seat do care is built about, and it creates fully customer-centric marketing. It is harder to do because intent is harder to infer, but if you wanna build a competitive advantage for yourself. Intent is the magic. George Weiner: Well, I think that's a, a great point to, to end on. And again, so generous with, uh, you know, all the work you do and also supporting nonprofits in the many ways that you do. And I'm, uh, always, always watching and seeing what I'm missing when, um, when a new, uh, AKA's Razor and Newsletter come out. So any final sign off [00:53:00] here on how do people find you? How do people help you? Let's hear it. Avinash Kaushik: You can just Google or answer Engine Me. It's, I'm not hard. I hard to find, but if you're a nonprofit, you can sign up for my newsletter, TMAI marketing analytics newsletter. Um, there's a free one and a paid one, so you can just sign up for the free one. It's a newsletter that comes out every five weeks. It's completely free, no strings or anything. And that way I'll be happy to share my stories around better marketing and analytics using the free newsletter for you so you can sign up for that. George Weiner: Brilliant. Well, thank you so much, Avan. And maybe, maybe we'll have to take you up on that offer to talk sometime next year and see, uh, if maybe we're, we're all just sort of, uh, hanging out with synthetic humans nonstop. Thank you so much. It was fun, George. [00:54:00]

Plus: Bullish adds to its opening-day success. Kate Spade owner Tapestry, Deere and Coherent take hits to their shares. Katherine Sullivan hosts. Sign up for the WSJ's free What's News newsletter.  An artificial-intelligence tool assisted in the making of this episode by creating summaries that were based on Wall Street Journal reporting and reviewed and adapted by an editor. Learn more about your ad choices. Visit megaphone.fm/adchoices

Kevin Horner suits up and fashions his chart studies for Tapestry (TPR). The Kate Spade owner and luxury retailer is down after its latest earnings, but on a longer-term chart Kevin still says it's looking "fantastically" saying a breather from recent highs wouldn't be uncommon. To the downside, he highlights $88 as a possible support level. Kevin also notes the upward move in its RSI momentum study.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – / schwabnetwork Follow us on Facebook – / schwabnetwork Follow us on LinkedIn - / schwab-network About Schwab Network - https://schwabnetwork.com/about

Amber Rae joins Let's Talk Memoir for a conversation about meeting her soulmate while already married, living a story as you write it, allowing a book to show you what it needs to be, writing for our own growth and delight, slowing scenes down to put readers in our lived experience, holding onto the larger intention of the book, wounds we're afraid to look at, facing both old and new shame, compassionate understanding, learning how to mother ourselves, revealing intimate details of our lives in public forums, authentically inserting our voice into our chosen medium, healing through the process of writing, choosing to be as brave as possible on the page, and her new memoir Loveable: One Woman's Path from Good to Free.   Also in this episode: -setting boundaries -tracing original patterns -bringing readers  into our interior world   Books mentioned in this episode: -Untamed by Glennon Doyle -You Could Make this Place Beautiful by Maggie Smith -Eat Pray Love by Elizabeth GIlbert   Amber is the international bestselling author of Choose Wonder Over Worry (translated into 8 languages), The Answers Are Within You, and The Feelings Journal. Her writing and illustrations reach millions of people per month in nearly 200 countries, and she's been featured in The New York Times, NYMag, TODAY, SELF, Forbes, and Entrepreneur. She's a sought-after keynote speaker and workshop facilitator who's worked with Kate Spade, Meta, Microsoft, Merrill Lynch, Lululemon, Unilever, TED, SAP, and more. A Seth Godin alum, Amber helped launch his publishing company with Amazon and supported authors like Steven Pressfield and Derek Sivers. She's also mentored over 1,000 writers and helped more than a dozen land six-figure book deals. As a creative entrepreneur, Amber has launched global journaling challenges, art movements, life accelerators, and book birthing workshops. Her personal journaling practice spans 30 years, forming the foundation of her inner work and creative clarity. Her new memoir is Loveable: One Woman's Path from Good to Free.   Connect with Amber:  Website: https://www.amberrae.com Instagram: https://www.instagram.com/heyamberrae/   – Ronit's writing has appeared in The Atlantic, The Rumpus, The New York Times, Poets & Writers, The Iowa Review, Hippocampus, The Washington Post, Writer's Digest, American Literary Review, and elsewhere. Her memoir WHEN SHE COMES BACK about the loss of her mother to the guru Bhagwan Shree Rajneesh and their eventual reconciliation was named Finalist in the 2021 Housatonic Awards Awards, the 2021 Indie Excellence Awards, and was a 2021 Book Riot Best True Crime Book. Her short story collection HOME IS A MADE-UP PLACE won Hidden River Arts' 2020 Eludia Award and the 2023 Page Turner Awards for Short Stories.  She earned an MFA in Nonfiction Writing at Pacific University, is Creative Nonfiction Editor at The Citron Review, and teaches memoir through the University of Washington's Online Continuum Program and also independently. She launched Let's Talk Memoir in 2022, lives in Seattle with her family of people and dogs, and is at work on her next book. More about Ronit: https://ronitplank.com Subscribe to Ronit's Substack: https://substack.com/@ronitplank Follow Ronit: https://www.instagram.com/ronitplank/ https://www.facebook.com/RonitPlank https://bsky.app/profile/ronitplank.bsky.social   Background photo credit: Photo by Patrick Tomasso on Unsplash Headshot photo credit: Sarah Anne Photography Theme music: Isaac Joel, Dead Moll's Fingers

Coming up on this episode of Flirtations, we're joined by speaker, creative force, and bestselling author Amber Rae, author of Choose Wonder Over Worry and her new book, Loveable, One Woman's Path from Good to Free. In this memoir, Amber shares how one day, four years ago, while married, she looked into the eyes of a stranger and fell instantly in love. What ensues is a raw story about breaking up with her previous life, choosing herself, and following her intuition toward love. Inside the episode, Amber opens up about walking away from a safe but disconnected marriage, and finding the courage it takes to want more in a world where it's easier to settle. We talk about trusting your intuition, following desire, and how to recognize when you're bargaining with yourself to stay in something that no longer fits.  Amber shares what it means to ask the universe for a sign—and how we can listen? We'll hear about how she handled the judgement of leaving her marriage, what we can do with regrets, and ultimately how to know when it's time to walk awya. This conversation is an invitation to stop outsourcing your worth and start listening to your inner voice. Whether you're navigating a crossroads, healing from a breakup, or learning to trust yourself again—this episode will meet you there.  Alright Flirties, let's do this, and meet Amber Rae. Don't forget to subscribe, rate, and review Flirtations on your favorite podcast platform, and share this episode to spread BFE - big flirt energy, all over the world! Enjoying the show and want to support my work? Buy the Flirt Coach a coffee! About our guest:  Amber Rae is a bestselling author and speaker best known for books Choose Wonder Over Worry and The Answers Are Within You. She's also the creator of The Feelings Journal, a tool that transforms the way you engage with your emotions. Her writing and illustrations reach 9M people per month, and her work has been featured in publications such as The New York Times, New York Magazine, TODAY, SELF, Fortune, Forbes, and Entrepreneur. As a keynote speaker and teacher, Amber has worked with companies such as Kate Spade, Meta, Microsoft, and TED. Amber lives in New York with her husband and son. Preorder Loveable, then learn more about Amber Rae on her website and Instagram. About your host:  Benjamin is a flirt and dating coach sharing his love of flirting and BFE - big flirt energy - with the world! A lifelong introvert and socially anxious member of society, Benjamin now helps singles and daters alike flirt with more confidence, clarity, and fun! As the flirt is all about connection, Benjamin helps the flirt community (the Flirties!) date from a place that allows the value of connection in all forms - platonic, romantic, and with the self - to take center stage. Ultimately, this practice of connection helps flirters and daters alike create stronger relationships, transcend limiting beliefs, and develop an unwavering love for the self. His work has been featured in Fortune, NBC News, The Huffington Post, Men's Health, and Yoga Journal. You can connect with Benjamin on Instagram, TikTok, stream the Flirtations Flirtcast everywhere you listen to podcasts (like right here!), and find out more about working together 1:1 here.

Podcast Alert!

Before Kate Spade's tragic death, she and Frances Valentine co-founder Elyce Arons had been best friends for 37 years. Arons reflects on their bond in her new memoir, titled We Might Just Make It After All, and shares memories of their decades-long friendship.

In today's episode, we have an incredible guest — Kristy Hurt, the creator of the co-lab who has brought together hundreds of people in the fashion industry to help them grow professionally. Kristy is also known for her amazing recruiting work in the industry, helping many people and businesses find great talent for their brands. In our conversation, Kristy shares her fascinating journey from growing up as the daughter of a pilot in Houston to becoming a major player in the New York fashion scene. She talks about her early career experiences at Kate Spade and LVMH, quitting corporate to start her own successful recruiting business, and the birth of the co-lab community during the pandemic. Throughout the episode, Kristy shares valuable insights on managing finances, investing in real estate, balancing work and family, and building multiple income streams. She also opens up about her hopes and plans for the future as her kids get older. In truth, she's just getting started and has no plans to stop anytime soon.  This is an episode packed with inspiration, relatability, and practical wisdom from someone who has truly built an incredible life and career on her own terms. I know you'll get a ton of value from hearing Kristy's story and perspective.    Key Topics: Kristy's first intro to retail and fashion Studying abroad in Spain Her first hard lesson in paying down credit card debt after college Moving to NYC from Texas with no plan Officially starting her fashion career at Kate Spade NY The first big money Kristy earned in her life How real estate changed the savings and investing game for her How having kids changed Kristy's philosophy around money and spending What caused her to leave corporate and become an entrepreneur Rethinking spending and earning after the pandemic flipped her business upside down Connect with Kristy online: Website (personal): https://www.khurtconsulting.com/about co-lab: https://www.jointhecolab.com/become-a-member Instagram: https://www.instagram.com/khurtconsulting/ https://www.instagram.com/jointhecolab/ Find more from Syama Bunten: Instagram: @syama.co, @gettingrichpod Website: https://syamabunten.com/ Youtube: https://www.youtube.com/scalingretailconsulting

The significance of aligning your business with your lifestyle goals. Strategies for maintaining mental health as an entrepreneur. The importance of having a strong "why" and solid business foundations.   Guest Bio: Sophie Biggerstaff is an online business mentor and founder of Time Is Not A Healer (TINAH), the mental health marketplace. With over a decade of experience working for global fashion brands including Burberry, Kate Spade, and Ralph Lauren, Sophie now helps ambitious entrepreneurs build sustainable, freedom-led businesses. Having navigated multiple burnouts and the trap of hustle culture, she's passionate about blending strategy with self-worth and showing entrepreneurs that success doesn't have to come at the cost of well-being. She helps people build businesses that work for their lifestyle, not the other way around.   Chapters 00:00 Introduction to Ambition and Personal Growth 02:49 Sophie's Journey into Entrepreneurship 07:54 Mindset and the Importance of 'Why' 11:43 Building Solid Foundations for Business 17:01 Encouragement and Connection   Links and Resources: www.itssophiebiggerstaff.com www.instagram.com/itssophiebiggerstaff https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page   ✨ Let's connect on IG —> instagram.com/kris10edwards_ ✨ Subscribe to the weekly newsletter—> www.amplifyambition.com/links ENJOYING THE PODCAST? Follow/Subscribe, rate this show, and share it on social media too!

Episode Highlights:Meet Tanya Tauthong-Kass, NYC-based fashion stylist and costume designer with over a decade of experience in the global fashion industryDiscover how personal style can be a powerful tool for breaking free from limiting beliefs and expressing authentic identityLearn from Tanya's journey from Fashion Institute of Technology to becoming a sought-after stylist for major brands and publicationsExplore the intersection of fashion, personal empowerment, and intentional livingAbout Our Guest:Tanya Tauthong-Kass brings her exceptional eye for detail and creative vision to every project. With formal education from The Fashion Institute of Technology and Milan's Instituto Marangoni, she honed her craft at prestigious retailers like Bergdorf Goodman before launching her successful freelance career.Her impressive portfolio includes collaborations with iconic brands such as Calvin Klein, Kate Spade, Michael Kors, and Ralph Lauren. Tanya's work has graced the pages of Glamour, GQ, Harper's Bazaar, and numerous other top publications.Beyond styling, Tanya has contributed her talents to television productions including Project Runway, The Rachael Ray Show, and various networks like Nickelodeon and A+E.Key Discussion Points:Breaking industry barriers and creating opportunities for diverse voices in fashionTanya's journey throughout her career. The creative journey from styling high-fashion shoots to founding TweedleTee's Candies & CuriositiesConnect With Tanya:Follow Tanya's creative journey and discover TweedleTee's Candies & Curiosities at  Tanya Tauthong-Kass and at TweedleTee's Candies & Curiosities | Verona, NJ. You can find her at TweedleTee'sCandiesVerona .Or on instagram at (@tweedleteescandiesverona) • Instagram photos and videos and T Squared Creative (@tanyatauthongkass) • Instagram photos and videosJoin Us Next Week:Continue our season of becoming the authors of our own stories with Mel Blumenthal!Don't forget to subscribe, rate, and review! Share your thoughts on today's episode using #AuthenticStyleStoryThank you for tuning in to this episode of We Go Boldly Podcast. We hope you found our discussion insightful and that the strategies we covered inspire you to take actionable steps towards your personal development goals. Don't forget to subscribe, rate, and review our podcast on Spotify, Apple or wherever you get your podcasts, subscribe to our channel on YouTube, and follow us on IG @goboldlytogether, FB @goboldlytogether, or LI @goboldlyinitiative for more updates and exclusive content.Did you enjoy this episode? We would love to hear your thoughts. Head to Apple Podcasts and then rate, review, and subscribe. This way you will get notified once a new episode goes live.CONNECT WITH RIELLY AND TOVAHInstagram: https://www.instagram.com/goboldlytogether/Website: goboldlythepodcast.comFacebook: https://www.facebook.com/Go-Boldly-Together-105942584706928LinkedIn: https://linkedin.com/company/go-boldly-initiativeYouTube: http://bit.ly/boldlyyoutubePinterest: https://www.pinterest.com/GoBoldlyTogether/_saved/Twitter: https://twitter.com/goboldlypodcastPatreon: https://www.patreon.com/wegoboldly  Did you enjoy this episode? We would love to hear your thoughts and more about your personal development journey. Head to Apple Podcasts and then rate, review, and subscribe. This way you will get notified once a new episode goes live. Don't forget to find us and subscribe on YouTube too. CONNECT WITH RIELLY AND TOVAHInstagram: https://www.instagram.com/goboldlytogether/Website: goboldlyinitiative.com or https://we-go-boldly-podcast.simplecast.com/YouTube:https://www.youtube.com/channel/UCsPh8gu_ugJqvvnYiuRSyPQLinkedIn: https://linkedin.com/company/go-boldly-initiativePatreon: https://www.patreon.com/wegoboldlyFacebook: https://www.facebook.com/GoBoldlyTogetherPinterest: https://www.pinterest.com/GoBoldlyTogether/

In this episode, Mary Beech, Chief Growth Officer at Thorne, shares how a personal health scare reshaped her approach to leadership, wellness, and purpose. With a background at globally recognized brands like Disney, Ralph Lauren, and Kate Spade, Mary now channels her experience into helping others live healthier, more intentional lives.She introduces the “negative split” mindset — borrowed from marathon running — as a powerful metaphor for growth: the idea that your best work may still be ahead of you. Mary reflects on what it means to reinvent your career with clarity, lead with authenticity, and find fulfillment through purpose-driven work.You'll learn how aligning with wellness transformed Mary's leadership journey, why embracing reinvention can fuel lasting impact, and how bringing your full self to the table creates meaningful connections in any role.LEARN MORE: > > Thorne (https://www.thorne.com)WE WANT TO HEAR FROM YOU:> > We're trying out a shorter format for Motivational Mondays! Take our quick 2-minute survey to let us know what you think (https://thensls.typeform.com/to/liPNkUtg)

Zibby interviews Elyce Arons, the cofounder of Kate Spade and CEO and cofounder of Frances Valentine, about WE JUST MIGHT MAKE IT AFTER ALL, a moving portrait of her decades-long best friendship and business journey with Kate Spade. Elyce describes their early days as broke college students, the scrappy beginnings of their brand, and how they turned a simple handbag idea into a cultural phenomenon and multi-billion-dollar fashion company. She shares how she is honoring Kate's legacy with Frances Valentine, with vintage-inspired, colorful designs. Finally, she reflects on her resilience in the face of personal and professional challenges, the importance of community and friendship, and how writing this book was a fulfilling and emotional experience.Purchase on Bookshop: https://bit.ly/4nknEX0Share, rate, & review the podcast, and follow Zibby on Instagram @zibbyowens! Now there's more! Subscribe to Moms Don't Have Time to Read Books on Acast+ and get ad-free episodes. https://plus.acast.com/s/moms-dont-have-time-to-read-books. Hosted on Acast. See acast.com/privacy for more information.

The latest trend to achieve perky perfection-- yoga boobs. Plus, Kate Spade's best friend shares stories of the famed designer. And remembering celebrity chef Anne Burrell of "Worst Cooks In America." Learn more about your ad choices. Visit podcastchoices.com/adchoices

Dominique Thorne and Anthony Ramos talk 'Ironheart'; Elyce Arons talks new book about friendship with Kate Spade; Celebrating National Mascot Day Learn more about your ad choices. Visit podcastchoices.com/adchoices

Dominique Thorne and Anthony Ramos talk 'Ironheart'; Elyce Arons talks new book about friendship with Kate Spade; Celebrating National Mascot Day Learn more about your ad choices. Visit podcastchoices.com/adchoices

It may feel like the world is going to hell, but for Jeff Bezos and Lauren Sánchez, it's a Bonfire of the Vanities moment. In a little less than two weeks, the billionaire and his fiancée will take over Venice for the wedding that will be a three-day party, and Stuart Heritage tells us what we can expect. Then, speaking of the ultra-rich seizing control of beautiful destinations, Joseph Bullmore reports from the Cotswolds on how Stephen Schwarzman, the billionaire chairman and C.E.O. of Blackstone, has ruffled feathers among locals. And finally, there might have been no fashion designer more beloved in New York City than the late Kate Spade. The company's co-founder, Elyce Arons, has written a book about her, and she'll discuss how Spade went from being a broke student in Kansas to the name on every New York woman's purse.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What You'll LearnWhat “agility” actually means in global supply chainsHow Tapestry integrates AI into allocation and planningReal examples of ESG in manufacturing (clean water, solar power)Why craftsmanship can't be rushed—and why that mattersThe role of customer feedback in design and operationsStore vs. DC: how fulfillment strategy adapts for luxuryHow to marry finance discipline with operational innovationHighlights[00:00:00] What is an agile supply chain in 2025?[00:03:59] Leading with a global, on-the-ground perspective[00:05:00] From data to design: listening to Gen Z[00:14:05] Craftsmanship takes years, not months[00:21:08] How Tapestry embeds sustainability in sourcing[00:24:13] Fulfillment automation, unboxing, and store pickup[00:29:20] AI's role in cutting weeks off lead time[00:32:52] Final thoughts + where to follow VincentQuotes[00:00:00] “An agile supply chain is just a supply chain that's evolving with time. We need to be where customers are.” — Vincent Golebiowski[00:05:00] “We used to design for design. Now, in 2025, the customer is more demanding. We need to listen more to the customer.” — Vincent Golebiowski[00:14:49] “You cannot build craftsmanship in a few months. It takes years to build a handbag factory to deliver the quality we need.” — Vincent Golebiowski[00:23:00] “Our partner tanneries clean the water so it's even cleaner than what they were using. That makes me happy.” — Vincent GolebiowskiAbout the GuestVincent Golebiowski is SVP of Global Supply Chain Operations and CFO of Supply Chain at Tapestry, the global house of brands behind Coach, Kate Spade, and Stuart Weitzman. With prior leadership roles across L'Oréal and deep experience in Asia, Vincent brings a rare blend of financial rigor and supply chain fluency to leading resilient, customer-driven, and sustainable global operations.https://www.linkedin.com/company/tapestryinc/https://www.tapestry.comhttps://www.linkedin.com/in/vincentgolebiowski/  Subscribe and Keep Learning!If you're a logistics leader looking to scale sustainably, don't miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube

The Gossip Pups recap their week and then it's time to spill the tea on...Pop Culture: Taylor Swift Live update; Elisabeth Moss reveals how she got singer to debut "Look What You Made Me Do TV" on "Handsmade Tale", Kristin Cavallari tells why she'll never forgive her dad, Brooke Shields reveals why only one of her daughters will inherit her jewelry when she dies, and Kate Spade's best friends new memoirPup Culture: Missing Dog Reunites with Family After Astounding 100-Mile Journey, Including a Mile-Long Swim!, 15 Year Old Climbed into an Abandoned Well Shaft to Save Their Dogs - Then also gets trapped, and Firefighters Credit Heroic Golden Retriever with Saving Family from Dangerous Blaze!Follow Tinkerbelle and Belle! Instagram: @TinkerbellethedogTikTok: @TinkerbelleAdogFacebook: Tinkerbelle the DogYoutube: Tinkerbelle the dogTwitter: @TinkerbelleadogHave a question for us? Email us at GossipPups@gmail.com!SHOP: Tinkerbelle the Dog & Belle's 2025 CalendarSHOP: Tinkerbelle the dog & Belle Merch

Amy Robach and T.J. Holmes left little to the imagination at a swanky NYC bash, getting so handsy guests wondered if they mistook the party for a motel. Meanwhile, Meghan Markle’s father Thomas has quietly relocated to the Philippines. And in a gut-wrenching memoir, Kate Spade’s best friend Elyce Arons reveals the late designer was still fighting for her marriage before her tragic death. Instinct magazine’s Corey Andrew joins Rob with all the dish! Don't forget to vote in today's poll on Twitter at @naughtynicerob or in our Facebook group.See omnystudio.com/listener for privacy information.

In this episode, we introduce the concept of whimsimod to explain the recent trend of pattern-printed and adorably tailored fashion among sensitive indie starlets and Instagram baddies alike. In the process of unpacking this polished yet playful re-envisioning of femininity, we discuss the aesthetic shift from “kiki” to “bouba” over the past year, the history of girly youth diffusion lines like RED Valentino and Blugirl, the current hemline crisis and the accompanying novelty hosiery movement, seminal lady designers including Carolina Herrera and Kate Spade, and more. We also provide a forensic cultural history of the polka dot throughout the decades. Links: Image board“The Power Of Two Claires: Miss Claire Sullivan Talks Designing Clairo's Grammys Look” — Nylon“Reflections of Clairo” by Clairo — Bylinebeabadoobee — “Beaches” Jimmy Kimmel Live performance on YouTubebeabadoobee slayful Getty ImagePatternalia: An Unconventional History of Polka Dots, Stripes, Plaid, Camouflage, & Other Graphic Patterns by Jude Stewart“The Polka Dot's Past Is Weirder Than You Think” by Nancy MacDonell — The Wall Street JournalBlondita, Lauren Perrin, Ben Doctor, Lucila SafdieTJ Maxx psychosis monologue TikTok (?)Miu Miu Fall 2023 Ready-to-Wear Collection — Vogue RunwayAddison Rae's polka dot catsuit by Miss Claire Sullivan at CoachellaAddison Rae Vogue France cover storyDisney Channel's Former Costume Designer Doesn't Get the Y2K Resurgence Either — Vogue Paloma Sandoval on Instagram“That's So '80s:” Wes Gordon Finds Treasures in a Scrapbook From Herrera's Past — Interview“Carolina Herrera: Portrait of a Lady” by Anamaria Wilson — Harper's BazaarLynn Wyatt's Glamorous Life: Celebrities, Couture, and Castles | Paper Trail on YouTube@chloyorkcity's 80's Excess series on TikTokSurrey glasses on EyeBuyDirect“The Enduring Legacy of Kate Spade's Witty, Misunderstood Life” by Rory Satran — The Wall Street JournalVogue's extremely belated trend report on statement socks and tights at NYFW“1960s-Style Tights Are Back. How to Wear Them in 2022.” by Nancy MacDonell — The Wall Street JournalCero Magazine Issue 9 — Kiko Kostadinov Special Edition featuring our interview with Laura and Deanna Fanning! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.nymphetalumni.com/subscribe

✨ A re-release of one of our favorite episodes! Step into the heart of New York's fashion legacy with Elyce Arons, co-founder of Kate Spade and Frances Valentine, as she shares the remarkable story behind one of the most iconic handbag brands of all time.

She cherishes her MacPherson memories and reflects on her rough start to politics. Synopsis: The Usual Place host Natasha Ann Zachariah hunts for new perspectives on issues that matter to young people. In the lead-up to the expected general election that must be held by November 2025, Natasha looks at how MPs, and others involved, are preparing themselves. MacPherson MP Tin Pei Ling was PAP’s youngest candidate at 27 years old during the 2011 General Election when she was put in the spotlight – remember the Kate Spade bag episode? – it’s never quite left her. Since then, she has had, arguably, one of the most closely watched political journeys among MPs. From her pregnancies to career moves, she has drawn much public and media attention. In this episode, Ms Tin, 41, tells Natasha about how she deals with hate comments, her perceived job-hopping in the past few years, and why she hopes to be the MP for her current ward for a long time to come. And given the current geopolitical climate, she makes a case to young voters why her party would be the best choice now. Highlights (click/tap above):1:09 Is Ms Tin sick of people talking about her Kate Spade bag?9:41 Putting aside her feelings to deal with her residents’ issues19:38 Ms Tin’s advice for new candidates 38:28 Does she think the spotlight on her career was unwarranted?51:29 Her pitch to young voters to support PAPHost: Natasha Zachariah (natashaz@sph.com.sg) Read Natasha's articles: https://str.sg/iSXm Follow Natasha on her IG account and DM her your thoughts on this episode: https://str.sg/8WavFollow Natasha on LinkedIn: https://str.sg/v6DN Filmed by: ST Video Edited by ST Podcast producers: Teo Tong Kai & Eden Soh Edited by ST Video: Azim Azman, Samuel Ruby Rianto Executive producers: Ernest Luis Follow The Usual Place Podcast on Thursdays and get notified for new episode drops: Channel: https://str.sg/5nfm Apple Podcasts: https://str.sg/9ijX Spotify: https://str.sg/cd2P YouTube: https://str.sg/wEr7u Feedback to: podcast@sph.com.sg --- Follow more ST podcast channels: All-in-one ST Podcasts channel: https://str.sg/wvz7 ST Podcasts website: http://str.sg/stpodcasts ST Podcasts YouTube: https://str.sg/4Vwsa --- Get The Straits Times app, which has a dedicated podcast player section: The App Store: https://str.sg/icyB Google Play: https://str.sg/icyX #tup #tuptrSee omnystudio.com/listener for privacy information.

"In this episode of the Aaron Werner Podcast on iCode Media, Aaron sits down with the dynamic and multifaceted Mikki Collins—a former surgical tech turned optical fashionista, ABO speaker, and industry insider. From the OR to the runway, Mikki shares her unique journey and dives into the evolving intersection of optical retail, fashion, patient experience, and practice growth. What You'll Learn:  • Mikki's journey from ophthalmology surgical tech to optical fashion leader  • Why opticians should know the story behind the frame—and how to tell it  • What bespoke acetate is and why it matters in premium eyewear (yes, even Kate Spade!)  • The real role of frame reps—and how to partner better with them  • How AI tools like ChatGPT can help forecast trends and understand local demographics  • Using social media trends and retail experiences (TJ Maxx vs. Gucci!) to design your optical  • How to elevate your team's communication, styling, and selling confidence  • Why “practice, not roleplay” can transform staff training  • Tips for masterclass binge-watching that actually helps your clinic  • Why it's okay to say “we're not for everyone”—and how to lean into your brand identity Resources & Shoutouts:  • Optical Women's Association (OWA)   • MasterClass picks: Salman Rushdie, Jocko Willink, Daniel Pink  • To Sell Is Human by Daniel Pink  • Extreme Ownership by Jocko Willink  • Building a StoryBrand by Donald Miller  • Vision Source (https://visionsource.com) FrameDream Program  • HubSpot Academy (https://academy.hubspot.com/) – Free sales & marketing courses  • Coursera (https://www.coursera.org) – Retail & psychology courses Whether you're an OD, optician, or part of the optical care team, this episode is packed with practical tips and inspiring insights on how to build a smarter, more stylish, and more strategic optical. Contact Mikki Collins: Mikki.Collins@safilo.com" ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In Ep. 168 of Earned, CreatorIQ CMO Brit Starr sits down with Iris Coker, former director of influencer relations and social media at Kate Spade New York. To start, we dive into Iris' journey from agency life to leading innovative strategies at Kate Spade New York. Iris shares how the brand successfully merges its cherished legacy with modern influencer dynamics, particularly through TikTok. We explore how creators have become central to Kate Spade's strategy and blurred the lines between organic and paid media. Iris discusses the balance of honoring Kate Spade's heritage while appealing to the ever-evolving Gen Z market, emphasizing the importance of community input and risk-taking, illustrated by campaigns from Set Active and Huda Beauty. Iris provides insights into Kate Spade's new leadership direction, which promises to redefine consumer connections with a focus on sustainability and innovative influencer strategies. To close the episode, Iris shares her experiences from orchestrating an influencer trip, highlighting the transformative power of learning from industry leaders, underscoring the humility and openness that drive innovation and success in this dynamic field. In this episode, you'll learn: How Iris Coker blends community and creativity at scale: She shares how her early agency roots shaped a lifelong passion for consumer-first storytelling. Why legacy brands need to stay flexible: Iris talks about balancing Kate Spade's heritage with a need to meet new audiences—especially Gen Z—on their terms. What makes influencer partnerships work long-term: It's about trust, alignment with paid media, and listening to creators as business partners—not just content machines. Connect with the Guest: Iris's LinkedIn - @iriscoker Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

A closer look at how one dad used AI to understand his son's rare illness and connect with researchers to help find a cure. Also, Pierce Brosnan stops by to talk about 30 years since his James Bond debut, the possibility of a third ‘Mamma Mia' movie, and his new series ‘MobLand.' Plus, trainer Danielle Gray demonstrates a few simple stretches that can help you feel better and possibly even live longer. And, our Shop TODAY team shares some must-have items for spring, including an exclusive peek at Target's latest collab with Kate Spade New York.

This year's China Development Forum convenes over 700 government officials, corporate representatives, and thought leaders from around the world. On the sidelines of the event, we caught up with Ms. Joanne Crevoiserat, CEO of Tapestry, the parent company of brands such as Kate Spade and Coach, and discussed how Western luxury brands are adapting to China's rapidly evolving socio-economic and aesthetic shifts.

Send us a textDive into the surprisingly revealing world of purses as Nora and Nora empty their bags and explore what our everyday carryalls say about us. What begins as casual catch-up about March weather and Lenten sacrifices quickly transforms into an unexpectedly hilarious deep dive into purses and their significance in our lives. The conversation takes a nostalgic turn as the hosts share memories of their first meaningful purses—from a treasured Michael Jackson bag that met a tragic end to structured Kate Spade totes that defined high school style.The hosts reveal a fascinating cultural divide in their college experiences: at one university, designer bags were status symbols, while at another, carrying any purse at all was considered "social suicide." This leads to a confession about storing essentials in tall boots instead of purses—a strategy that backfired spectacularly on a London night bus when everything spilled out onto the floor.The episode reaches its chaotic peak when both hosts empty their purses on air, uncovering a combined total of 22 pens, multiple identical chapsticks, hand sanitizers, random receipts, and even a "lucky ping pong ball." This inventory becomes a window into their personalities and preparedness philosophies, proving that what we carry speaks volumes about who we are.From discussions about the world's most expensive handbags to the psychological attachment we form with diaper bags, this episode explores how these everyday items become extensions of ourselves. Whether you're a minimalist or someone who prepares for every possible scenario, your relationship with your purse tells a story that's uniquely yours.Mike Haggerty Buick GMCRight on the corner, right on the price! Head down to 93rd & Cicero & tell them the Noras sent you!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode of The Kara Goldin Show, I sit down with Irene Chen, Co-Founder of Parker Thatch, the California-based brand known for its functional luxury handbags and accessories. Irene shares how she and her husband, Matthew Grenby, built the company from its early days as an e-stationery business into a thriving eight-figure brand loved for its customizable, timeless designs.We dive into the pivotal moment when handbag icon Kate Spade encouraged them to focus on accessories, the challenges of standing out in the competitive luxury market, and how Irene's background at Donna Karan and Calvin Klein shaped her approach to building a brand. Irene also opens up about bootstrapping Parker Thatch's growth, why personal expression is at the heart of every design, and what it's like to run a company with your spouse while raising a family.If you're curious about scaling a brand, creating a strong community, or what it takes to build a business that lasts, this episode is for you. Tune in to hear Irene's inspiring journey and the lessons she's learned along the way. Now on The Kara Goldin Show! Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks. To learn more about Irene Chen and Parker Thatch:https://www.instagram.com/parkerthatch/https://notesfromirene.substack.com/https://www.youtube.com/c/ParkerThatchhttps://www.parkerthatch.com/ Sponsored By:Range Rover Sport - The Range Rover Sport is your perfect ride. Visit LandRoverUSA.com and check it out.Shopify - Sign up for your one-dollar-per-month trial period at Shopify.com/kara Check out our website to view this episode's show notes: https://karagoldin.com/podcast/654

We discussed a few things including:1. Kay's career journey2. The startup/funding landscape, particularly for women3. Springboard accelerator and thesis4. Trends, challenges and opportunities re new ventures and fundingKay Koplovitz is the founder and former Chairman & CEO of USA Networks, the SyFy Channel and USA Networks International, a multi-billion-dollar cable program company. Ms. Koplovitz ran the network for 21 years before stepping down in 1998, at which time it was sold for $4.5 billion. She is the visionary who created the business model for cable networks by introducing the concept of two revenue streams: licensing and advertising, adopted worldwide. It all started with her insatiable curiosity about satellite communications, a concept she first heard from author Arthur C Clark and his work on geosynchronous orbiting satellites. It was the introduction of satellite distribution into the cable industry that launched an industry. In 1998, then-President Clinton appointed Kay to chair the bipartisan National Women's Business Council (NWBC). Her research found that $104 billion in venture capital went over the transom, but only 1.7 percent went to women. VCs in Silicon Valley told Kay they had never seen any women come to pitch them. It was time to open the door to VC capital and bring women in. By 2000, Kay was compelled to launch Springboard Enterprises, which she co-founded as a nonprofit 501(c)(3) accelerator that propels women-led companies in technology and life sciences to raise capital, now powered by a community of over 5,000 industry specific experts. They lift them to scale and sustainability with access to capital, business partnerships and an entrusted global community. In 2014, Ms. Koplovitz co-founded the New York Fashion Tech Lab (NYFTL.com), bringing promising technology companies in collaboration with the fashion and consumer retail industry. Today they are leading Ai technology integration in Retail.In its 25 th anniversary year, Kay continues as Chairman of Springboard Enterprises, where, under her leadership, the organization's mission is to present and connect essential resources to over 930+ Springboard entrepreneurs. The measure of its success is in the results. A strong 25-year track record validated the value of Springboard Enterprises' alumnae, totaling $61 Billion in value since its launch, with 237 exits to strategic acquirers and 28 IPOs.  In 2016, Ms. Koplovitz co-founded Springboard Growth Capital to bring growth-stage investments to women-led companies, building iconic brands with the digital consumer in mind and a path to profitability in sight. She previously served on corporate boards of CA Technologies, Time Inc., Liz Claiborne, Kate Spade, ION Media Networks, Oracle, Instinet, Nabisco, General Re, and over 25 years as trustee on the nonprofit boards of The Paley Center for Media and the International Tennis Hall of Fame.#podcast #AFewThingsPodcast

When asked the question “What is it that you do?” sometimes the answer isn't so simple, and it's best to let the work speak for itself. Such has been the case for Kristen Naiman, the chief creative officer at The RealReal, who's worn many hats over the course of her career, from writer to editor to stylist to fashion executive. In this week's episode, Kristen unpacks her fascinating journey, from her first industry gigs that had her styling at a short-lived Condé Nast title in its heyday (who remembers Condé Nast Sports for Women?), as well as for Hanson, who brought her along to style and creative direct them on a world tour when she was in her early 20s. Tune in to hear more of Kristen's incredible lore, as well as what it was like learning the fashion and media ropes in the thriving community of creative people in downtown New York and through her friends at PAPER; how a DIY jean jacket she embroidered for Taylor Hanson got the attention of the Gap, and helped her get a job in its concept department in the peak Mickey Drexler days; why the ability to take the cultural temperature is the key to a brand's success; how she wound up working with Isaac Mizrahi for a decade as a fashion director, and how he taught her the importance of being unapologetically yourself; lessons from her subsequent decade-long stint at Kate Spade at the dawn of the digital era; why working in fashion requires a spidey sense and gut instinct that data can't fully replace; why brands are dipping into long form content and why The RealReal just launched a Substack; how a cold DM helped her get her job at The RealReal; how she hopes to change the relationship with how we consume fashion; what it was like editing Kim Hastreiter's forthcoming book, Stuff: A New York Life of Cultural Chaos, and much more.This episode was recorded in the podcast studio at The SQ @ 205 Hudson. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thenewgarde.substack.com

It's time to get your stuff together and get it organized. Today we're sharing some of our favorite organization tips.We love organizing our homes, and it's amazing how great it feels to know where everything is, and to have purged your home of unnecessary clutter.We participate in the Amazon Associate program so we may receive a small fee if you purchase through our links. This in no way increases the amount you pay.Anita's favorite shoe organizer is HERE.Anita's label maker that will print any images from your phone and text is HERE.Kelly found a Kate Spade bag for Anita, the Monica crossbody in a beautiful blue! A prize for organizing her barn perhaps :) Click to have a look at the bag at the Kate Spade Store .Kelly's crush is a lazy Susan organizer for inside your cabinets. See it HERE.Anita's crush is a set of beautiful William Morris file folders HERE.Need help with your home? We'd love to help! We do personalized consults, and we'll offer advice specific to your room that typically includes room layout ideas, suggestions for what the room needs, and how to pull the room together. We'll also help you to decide what isn't working for you. We work with any budget, large or small. Find out more HEREHang out with us between episodes at our blogs, IG and Kelly's YouTube channels. Links are below to all those places to catch up on the other 6 days of the week!Kelly's IG HEREKelly's Youtube HEREKelly's blog HEREAnita's IG HEREAnita's blog HERESign up for our insider emails here on our site. Click HERE and enter your address.If you have a moment we would so appreciate it if you left a review for DTT on iTunes. Just go HERE and click listen in apple podcasts.Are you subscribed to the podcast? Don't need to search for us each Wednesday let us come right to your door ...er...device. Subscribe wherever you listen to your podcasts. Just hit the SUBSCRIBE button & we'll show up!XOXO,Anita and KellyDI - 17:47 / 29:08 Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's time to get your stuff together and get it organized. Today we're sharing some of our favorite organization tips. We love organizing our homes, and it's amazing how great it feels to know where everything is, and to have purged your home of unnecessary clutter. Anita's favorite shoe organizer is HERE. Anita's label maker that will print any images from your phone and text is HERE. Kelly found a Kate Spade bag for Anita, the Monica crossbody in a beautiful blue! A prize for organizing her barn perhaps :) Click to have a look at the bag at the Kate Spade Store . Kelly's crush is a lazy Susan organizer for inside your cabinets. See it HERE. Anita's crush is a set of beautiful William Morris file folders HERE. Need help with your home? We'd love to help! We do personalized consults, and we'll offer advice specific to your room that typically includes room layout ideas, suggestions for what the room needs, and how to pull the room together. We'll also help you to decide what isn't working for you. We work with any budget, large or small. Find out more HERE Hang out with us between episodes at our blogs, IG and Kelly's YouTube channels. Links are below to all those places to catch up on the other 6 days of the week! Kelly's IG HERE Kelly's Youtube HERE Kelly's blog HERE Anita's IG HERE Anita's blog HERE Sign up for our insider emails here on our site. Click HERE and enter your address. If you have a moment we would so appreciate it if you left a review for DTT on iTunes. Just go HERE and click listen in apple podcasts. Are you subscribed to the podcast? Don't need to search for us each Wednesday let us come right to your door ...er...device. Subscribe wherever you listen to your podcasts. Just hit the SUBSCRIBE button & we'll show up! XOXO, Anita and Kelly DI - 17:47 / 29:08 Learn more about your ad choices. Visit megaphone.fm/adchoices

Summary: Branding used to be as simple as product packaging. But today, it's woven into every touchpoint — from social media and customer service to in-store experiences. With more opportunities than ever to connect, brands face the challenge of creating a unified, authentic experience that not only stands out but also stays true to their core identity. Our guest today is helping brands forge deeper, more meaningful connections with their customers...connections that last.Kate Doerge is Principal at Kate Doerge Consulting and Operating Partner at Traub, a global business development, advisory, and investment firm focused on the consumer and retail industries. Kate works with her colleagues at Traub on all aspects of brand strategy and optimization across domestic and global markets.Kate is a dynamic business leader, brand strategist, and trusted advisor driving organizational transformation and delivering impactful results. As an experienced brand marketing consultant, Kate champions innovation and optimizes brand performance to generate value for stakeholders. Her clients have included L'Oreal, H&M, Kate Spade, TAG Heuer, and Oscar de la Renta, among others. Previously, Kate was Head of Marketing at iStar New York, leading iStar's branding and communications efforts. She launched the firm's first marketing department to drive awareness and also helped iStar play a central role in revitalizing Asbury Park, New Jersey with the Asbury Park Now brand campaign.Prior to that, Kate was a partner at Paul Wilmot Communications, where she led the firm's fashion, beauty and wellness, accessories, culture, and lifestyle divisions. In 2015, Kate was appointed Vice Chair of the Board of Advisors of the Hospital for Special Surgery. She sits on the HSS Pediatric Council, and for the past 16 years, she has Co-chaired HSS's most successful fundraiser for the Pediatric Pavilion, raising more than 25 million to date.She also sits on the Board and acts as a Strategic Advisor for the Penny Doerge Adaptive Pediatric Academy and is Co-founder and CEO of Penny's Flight Foundation dedicated to raising awareness and funding for neurofibromatosis, launched in honor of Kate and her husband Chad's daughter, Penny, who passed away from this condition in November of 2022.In this episode, we explore how Kate Doerge is helping brands stand out by balancing authenticity with innovation, aligning messaging across platforms, and leveraging storytelling to create lasting connections in a rapidly evolving market.Highlights:Kate's path into public relations and consulting (4:03)Memorable client experiences at Traub (9:48)Kate describes the Traub team (11:59)How Kate aligns brand strategies across entire teams (13:32)Challenges brands face when adapting their branding digitally (14:37)How Kate stays on top of trends and innovations (15:51)Adapting to trends while remaining authentic (18:20)How Kate's work at Traub informs her consulting business (20:05)Kate's philanthropic work and 'Penny's Flight Foundation' (22:24)Links:Kate Doerge on LinkedInKate Doerge Consulting WebsitePenny's Flight Foundation Traub WebsiteICR LinkedInICR TwitterICR WebsiteFeedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, marion@lowerstreet.co.

He's back in the booth dear listener! It's Heracles! This week he has to go shopping for a belt, or is it a girdle? Come join our hero, and some of the Argonauts, for the mother of all shopping trips to the Edge of the Known World (accessories dept.) A nice Kate Spade holdall for our friends at ZapSplat Some sort of nice floaty scarf for Lord Fast Fingers for his intro music! Come give us some girdle money on our Ko-fi Check us out on our socials, Insta & Facebook Please do leave us a review, they help they really do!

As our lives grow more complex, many people find themselves searching for joy amid the hustle of daily routines. Joy isn't just an elusive emotional high. It has tangible effects on productivity, relationships, and resilience. Studies even show that moments of joy can enhance cognitive flexibility, improve decision-making, and deepen interpersonal connections, offering practical benefits far beyond fleeting happiness.How can small changes in our spaces and habits unlock joy, and why does this matter for our well-being?In this episode of Tuesdays with Morrisey, host Adam Morrisey and Ingrid Fetell Lee, the founder of The Aesthetics of Joy and author of Joyful, delves into how intentional design in our environments and lifestyles can elevate our everyday experiences.Key TakeawaysThe Joy-Happiness Distinction: Joy is a fleeting, intense emotion, while happiness reflects long-term life satisfaction. Focusing on daily joyful moments can enhance overall well-being.Physical Spaces Influence Emotions: Bright colors, round shapes, and natural elements in our surroundings boost mood and reduce stress, with small changes offering big emotional benefits.Joy Fuels Productivity and Resilience: Joy improves decision-making, creativity, and trust, creating a positive cycle that enhances relationships and performance.Designing for Joy in Work and Life: Approaching tasks playfully and adding joyful elements like color and texture to spaces fosters creativity and enriches daily experiences.Topics Covered:The Science of Joy vs. HappinessHow Design Shapes Emotional Well-beingJoyful Elements in Global CulturesEvolutionary Reasons Behind Joyful AestheticsThe Role of Nature in Enhancing Focus and RelaxationBreaking Free from "Grit Over Flow" MindsetsPractical Tips for High Joy ROI in Your SpacesIngrid Fetell Lee is a designer, author, and founder of The Aesthetics of Joy, a platform dedicated to exploring the link between design and emotion. With a master's degree in industrial design, her groundbreaking research integrates neuroscience, psychology, and design to reveal how aesthetics influence well-being. A former design director at IDEO, Lee has over 15 years of experience leading design programs for brands like Target, American Express, and Kate Spade. Her TED Talk, "Where Joy Hides and How to Find It," has garnered over 17 million views, and her acclaimed book Joyful: The Surprising Power of Ordinary Things to Create Extraordinary Happiness blends actionable insights with scientific rigor.

As a designer, breaking into the fashion industry can be challenging even when you have the best connections. Success requires grit, determination, resilience, and the ability to keep getting back up after failures and setbacks. Just ask Dee Ocleppo Hilfiger, Founder & Creative Director of Dee Ocleppo and Creative Director of Judith Leiber. Although Dee lovingly refers to herself as Mrs. Hilfiger and is married to fashion icon Tommy Hilfiger, Dee has still had to work just as hard in the fashion world to make a name for herself. Dee started her career as a model and after meeting Tommy he encouraged her to try her hand as a fashion designer. Since then, she has created many things, including a handbag line she sold to Kate Spade and her namesake brand which includes handbags, a shoe line (soon to be retired), and her recently launched clothing line.  Dee also serves as creative director for iconic legacy brand Judith Leiber and has had major viral moments with the brand's revitalization. While Dee is currently going through a transitional phase of letting go in order to make way for new growth, she has learned to remain patient and knows that if one thing doesn't work out, another will. Thanks for listening!  Don't forget to order Rebecca's book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success. Follow Superwomen on Instagram. --- Support this podcast: https://podcasters.spotify.com/pod/show/superwomen/support

If purses are your bag, chances are you're familiar with the classic luxurious silhouettes that made Coach into a global powerhouse brand. The luxe leather goods are but one brand owned by parent company Tapestry, which also has Kate Spade and bootmaker Stuart Weitzman in its portfolio. Joanne Crevoiserat is Tapestry's CEO and this week's guest on Leadership Next. She talks to Diane about what luxury means in 2024, how Gen Z shoppers are sending shock waves through retail, and about AI in fashion. Leadership Next is powered by Deloitte.

New Amazon coupon change? Is live shopping finally taking off on TikTok shop? and a new way to update images by marketplace. These buzzing stories and more on this episode! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. How TikTok Shop is ‘reimagining' Black Friday-Cyber Monday https://www.retailbrew.com/stories/2024/10/31/how-tiktok-shop-is-reimagining-black-friday-cyber-monday Alexa is now available as a new supply source for online video ads for self-service advertisers https://advertising.amazon.com/en-us/resources/whats-new/online-video-ads-on-alexa-home-screen/ Explore Amazon's new Virtual Holiday Shop—an immersive 3D shopping experience that makes it easier to find the perfect gifts https://www.aboutamazon.com/news/retail/amazon-shop-holiday-gifts How livestreams are taking over TikTok Shop https://www.modernretail.co/technology/how-livestreams-are-taking-over-tiktok-shop/ But that's not all—we've got some exciting updates from Helium 10 to share! Grab the chance to join us in Milan, Italy, for an empowering workshop co-hosted with Avask. Helium 10 Elite Milan, Italy Amazon Seller Workshop https://h10.me/milan - Use Code HELIUM50 to get 50% Off Your Tickets Plus, we're rolling out next-level tools like the enhanced Follow-up for bulk review tracking and the Managed Refund Service for Diamond members, ensuring you maximize your reimbursements from Amazon. And let's not forget the mighty Helium 10 Market Tracker tool—essential for honing in on specific keywords to boost your product group's market presence. Tune in to equip yourself with these serious strategies and gain a competitive edge in the Amazon-selling arena. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:48 - Amazon Coupon Update 02:29 - TikTok Shop Exclusive 04:24 - Country Specific Images 06:19 - Amazon DSP x Alexa 07:42 - 3D Holiday Shopping 10:20 - TikTok Shop Lives 13:06 - Helium 10 Italy Workshop 14:10 - New Feature Alerts 17:42 - Training Tip: Amazon Market Share Tracker ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: New Amazon coupon change? Is live shopping finally taking off on TikTok shop, a new way to update images by marketplace. These stories and more on this version of the Weekly Buzz how cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We give you training tips of the week and we also let you know what new features that Helium 10 has that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing All right, let's go ahead and hop directly into the news. We've got what's buzzing. All right, let's go ahead and hop directly into news. We got a few news articles to go over today, some of them pretty interesting. Now, this first one is going to be from, actually, your Seller Central dashboard, in case you missed it, a pretty cool update that they are doing on coupons, which may be relevant to you, especially with Black Friday coming up.   Bradley Sutton: Cyber Monday, maybe you've got some coupons plan. It's entitled percentage off coupons can now be applied on up to five items per order. So what's different? Well, before, if there was a percentage off coupon we're not talking about the dollar off, you know, like $5 off but it was the ones where you can save, like 10% off. 15% off, the customer could only use one coupon per order. So let's say you know they had, you know from your store, three different items that they wanted to get, but each of them had a 10% off coupon. The customer would have to order that three times, like three separate orders. They couldn't add all three to the cart and have that coupon work. Now, when you create a coupon in seller central you can select no for limit redemption to one per customer. Now that means the percentage off coupon can be applied to a maximum of five items per order. All right, if you select yes in that section, only one coupon is going to be allowed to order, all right. So again, for example, it gives an example here If a customer clicks a 10% off coupon, let's say the offer price is $50. Okay, and then they buy three of your items. They're going to be able to use the coupon on all three items in one shopping cart for a $15 discount total. Why is that? Well, if it's 10% off, it's a $50 item each one. That means it's $5 off, but again, we're talking about three items total of $15 off. So again, a pretty cool update here. You'll keep that in mind as you're creating your coupons here in this shopping season and beyond.   Bradley Sutton: Next article, switching marketplaces. Now is an article from retailbrew.com and it's entitled how TikTok shop is re-imagining Black Friday and Cyber Monday. Now, this is interesting because they're doing something a little bit different. Now, historically, a lot of the sellers maybe I could say most who are selling on TikTok shop they're probably selling on Amazon the same product as well. Right, very rarely do you see larger sellers launching TikTok shop only products that you know they just came up off the top of their head and they're not selling it on other marketplaces. But now TikTok, it says, wants to offer US shoppers products from lesser known, smaller DTC brands that may not have the resources to operate on rival platforms like Amazon. All right, so that's interesting, ok. Now it's saying that new product launches, exclusively for Black Friday, will be on TikTok shop shelves in November. Now this is like some special new promotion that some TikTok shop sellers are going to be able to participate in. However, according to this article, it seems like you're only going to be able to participate in it if you have a product that is TikTok shop exclusive, in other words, not on Amazon or Shopify or Walmart or other websites. Now this article goes on to say how there still will be special ways to participate in Black Friday, Cyber Monday, even for bigger brands or ones that are across platforms. But how many of you guys are shipping or selling on TikTok shop these days? I've started it on a couple of my accounts and it's going pretty pretty well for not that much effort my accounts. So I think it's definitely something that you guys should consider starting on, especially if you are based in the United States. If you're based overseas, it's a little bit harder to get a TikTok shop open. But let me know in the comments below how many of you guys are selling right now on TikTok shop and how many of you are going to participate in some kind of Black Friday, Cyber Monday deals.   Bradley Sutton: Next article is going back to Seller Central. It's entitled Image Managers'. Country-specific Features Give you More Control Over Visuals. All right. So we announced something like this before, but it's kind of like a reminder by Amazon In case you didn't know. You know, historically a lot of sellers had problems when they're selling a product, you know, maybe, let's say, in USA, and then they expand to the Mexican marketplace, or they expand to Amazon Germany, right, or they expand to Amazon Japan. Well, amazon would pull in the listing information right, the images right, and maybe the rest of the listing is translated okay. But the images that share across the platform and sometimes you change your image in US well, it changes it across. You know the platforms.   Bradley Sutton: Now, for those selling in marketplaces with other languages, you want you know the images to be for that marketplace, especially if you're using infographics that have you know words on it. You don't want you know Japanese words, you know coming up in your Amazon Germany marketplace. So now Amazon's like saying, hey, we've got new country specific features in the image manage tool. Right, you can view and delete localized images that display in a specific country, such as images that contain text in the local language. So the new features in this tool are country specific image views, so you can view both global and country specific images in separate sections, and now an image deletion capability, where you can delete country specific images directly from image manager to keep your library organized and up to date. So those are two like mini features, but perhaps this whole feature of of this, this page, is new to you and you were just thinking that you could only edit your images with flat files or in the edit listing in each marketplace and you're worried that the same image would publish across marketplaces. Make sure to check out your image manager tool, especially for those of you selling in multiple marketplaces.   Bradley Sutton: Next article is from Amazon itself and it's entitled Alexa is now available as a new supply source for online video ads for self-service advertisers. All right, there's been rumblings that that there's going to be more of an emphasis on shopping on Alexa, especially if Alexa goes the generative AI route. But even before that happens, you can now, if you're advertising with amazon DSP, you can now select Alexa as a video supply source. All right, so those advertisers, if you're running self-service online video ads on amazon DSP, you are going to be able to see Alexa as an additional inventory supply that is checked by default for video line items. Now one question you might have is well, amazon is cost per click pay per click right. When is a click recorded? Well, it says here it's recorded when the customer clicks on the autoplaying online video ad on the Alexa home screen to launch the video ad in the full video screen view. So it sounds like if the ad just plays and maybe the person in their house is across the room, they just listen to it, and maybe the person in their house is across the room, they just listen to it. They're still getting that view, but you're not going to have to pay for the click unless they actually go to their Alexa device and click it to expand the video out to full screen. For now, this is available only in the United States.   Bradley Sutton: Next article, also from Amazon, and it's entitled Explore Amazon's New Virtual Holiday Shop an immersive 3D shopping experience that makes it easier to find the perfect gifts. That's literally the for those listening in their cars or on the radio and not seeing this on YouTube. That is literally the entire title for this article, and it's you know. We've talked about this before and shown you how. You know, some big, huge sellers have access to these like 3D storefronts, right? So that's what's happening, where there's going to be these virtual holiday shops. That has 3D technology powered by Amazon Beyond that will showcase different products that buyers can buy All right Now this is mainly right now for huge companies.   Bradley Sutton: It says items from sought after brands like Beats and Kim Kardashian, Kate Spade, Bumble and Bubble Coach, et cetera, et cetera. So you can kind of like you know, for those not watching this on YouTube just it's like you're going into this virtual reality for a shop and you're looking at shelves and different. There's like Easter eggs where products, their product offers, are going to come up if you find the Easter eggs on the top of the shelf somewhere or something like that. But it's this kind of like virtual reality shopping experience. Now, the reason why I mentioned this even though it probably doesn't affect 99.9% of us who aren't beats by Dre and Kim Kardashian etc. Is that again, this is kind of like a preview of what could be the future for even just regular sellers. Remember, before you know, prime video and different advertising on TV and stuff was only available to like humongous you know sellers. Services like AMC was only available to bigger sellers who are using DSP. A lot of the things that start off at the top level of Amazon sellers and brands eventually trickles down for the rest of us, and so, you know, I could absolutely imagine a world where these virtual reality based shopping experiences are going to eventually be open to the rest of us and then maybe we're going to be able to make a virtual reality like shopping kind of mall or mini room where we can have our products. Like, imagine a spooky one where I can design it and then there's coffin shelves on the wall that people can buy and bat-shaped bath mats and all of our other spooky, Manny's Mysterious Oddities products. What about you guys? How's your creative mind Like? Can you start thinking about how you would design your virtual shopping mall? Those of you who want to get a preview of how it's going to look, make sure to check out your regular Amazon app. Go to some of these big brands and maybe you'll be able to see these virtual holiday shopping centers.   Bradley Sutton: Next article is from modernretail.co and it's entitled how Livestreams Are Taking Over TikTok Shop. You know, for literally years now the four years we've been doing the weekly buzz we have been talking about articles and articles about how live shopping. Different marketplaces keep trying to make it a thing you know Amazon, et cetera and it just doesn't seem to take off in this country, like it has in China, for example, where it is huge, booming business. But now more and more we're reading about perhaps you know things are shifting and it's mainly because of TikTok shop. So this article here talks about a brand called BK Beauty. They hosted an eight-hour live stream. Remember we did a seven-hour Meganar, a live webinar, in Helium 10 a few weeks ago, where they're like, hey, we can do one better, we'll do an eight-hour live stream. And they did it at the brand's headquarters in Austin, texas, and the eight-hour live stream ended up getting them $100,000, over $100,000 of sales in eight hours. Is that worth the eight hour live stream? All right, that is pretty amazing. All right, $100,000. Now, a couple of weeks later, it says that TikTok flew the BK Beauty staff members to their own studios, the TikTok studios in LA, to do more live streams. And then now TikTok gave them like this whole big fancy setup in order to live stream again and then they ended up doing a 10 hour live stream and that was so successful that it says BK Beauty has now made live streaming a key part of its e-commerce strategy and they're going to go to the LA studio again for TikTok this month to do even more.   Bradley Sutton: You know Black Friday and Cyber Monday campaigns for, for live selling. But again, you know, does this mean that finally, you know, live streaming is going to take off? I'm still a little bit hesitant to say that I need to see more success stories, but I have been hearing a little bit more rumbles around live streaming lately than, like, say, last year. Um, thanks to Tik TOK shop. Uh, those of you selling on Tik TOK shop, are you doing live streaming? You don't have to do it in a fancy studio or go eight hours live. Um, you know, give it a test, uh, sign up for it. And you know, do a test, sign up for it and do a test, maybe just in your own home studio. Or you don't even have a studio, just do it in your bedroom. See how it goes. Sometimes TikTok shop buyers are kind of like open to genuine streams and videos. They don't need fancy setups all the time, but it's worth a try. I don't think you'll be able to get $100,000 in eight hours, but let's see what you can get if you do live streaming on TikTok shop.   Bradley Sutton: All right, last up, last call, all right for next week, just in a couple of days, on Monday, myself and Shivali and a bunch of other top speakers from around the world will be in Milan, Italy, for our first ever Helium 10 workshop there in Italy, all right, so it's going to be on the 11th Monday and it's going to be co-hosted by Avask, and you can get there by going to h10.me forward slash Milan, h10.me/milan, and it's going to be an all day event. We're going to have lots of networking. If you want to save 50% on the tickets, the tickets are already cheap it's only like 89 euros, I think but if you want to save another 50% off, use the code Helium 50, helium 50 upon checkout. It would be great to be able to meet you guys out there. I just talked to somebody last night on Instagram. He's like let me book my flight and get over there, I'll see you on Monday. So if you guys are in Europe, I would love to see you in Milan, Italy, on Monday.   Bradley Sutton: All right, that's it for the news this week. Let's go ahead and hop into our new feature alerts from Helium 10. Now, the first one is about follow up. All right, so, first of all, follow-up is a tool that every Helium 10 platinum member and above has access to, all right, so it's not like something that's gated at a very high level. You can set up, guys, uh, your, your follow-up for all your products to send automated review requests using either the Amazon request review or even your own custom email. But an important aspect of this is being able to measure hey, how are your review requests working? Like, what kind of engagement are you getting? Like, how many ratings and reviews are you actually getting as a result of your outreach campaign? Well, the new feature is now you can do that in bulk, all right. So how this works is right here in your follow-up dashboard. These are the rating trackers that you can actually see. You can see how many reviews requested and then how many uh ratings you received, and so you can see your request and rating conversion rate, right. So now the new thing is, go to your product ratings tab right here, and then you can do bulk the ones that are not active. So, for example, I'm going to go ahead and select the united states marketplace and I'm going to be like, hey, here's, my egg tray is not active. I see here, my large coffin shelf isn't active, so I just select as many as I can. Uh, you guys should select all in opinion, that all of your active products and then hit enable product rating tracking. All right, so if you're new to follow up, you're not going to be tracking any of them, all right, so make sure to go ahead and hit enable product rating tracking and that will go ahead and start tracking so you can see how many reviews you're getting week by week, month by month, et cetera.   Bradley Sutton: Next new update is going to be, for some of you, diamond members All right, so we've been rolling this out little by little. Uh, check your account. All right guys. So if you have a diamond account, check your account on the very top. Do you have something that says manage refund service? All right, so this is a new feature that is coming out to diamond members. Before it was only our supercharger counts, but this is the Helium 10 version of being able to get you reimbursements and refunds from Amazon, but where Helium 10 is the one that's actually going to go in and set everything up for you. Like, we have refunding. You guys know about refund genie, where we'll give you the reports for loss and damage items and then you submit it to Amazon in order to get the money back. Well, with MRS or managed refund service, we're the ones who are going ahead and fighting with Amazon for you, filing those claims and arguing with Amazon, trying to get your money back, and then Helium 10 takes a percent of whatever we find for you, all right. So, those of you who have diamond plan, you're not automatically entered into this, but let me show you what you can do. You hit manage refund service. Now mine is going to be already active, but what you're going to want to do is, if you have that, just go here. You can see in one of my accounts I got 400 bucks already back and you're going to hit set up account, all right. So hit set up account and it will like run you through the system. Again, we're only taking 15% of whatever we find. So, like, if we can't find any money that you're owed and we can't win any money for you pay us nothing, all right. So this is a new feature for some Diamond members. Eventually, all diamond members will have it later. So if you want to see if you have access to it, just go to your dashboard and see if you have managed refund service there, all right?   Bradley Sutton: Next up, let's do our training tip of the week, and this is a tool that sometimes I think people sleep on. It's been. We've had this tool for maybe four years now. It's called market tracker, all right, and this is available at all levels of Helium 10. Even if you have Platinum, Diamond, doesn't matter. I highly recommend setting this up for every single one of your product groups you have, all right, for example. Uh, I've got a product that is a bat shaped bath mat, all right. So I set it up, and the first thing that I did was I set up the very specific keywords. Don't do broad keywords like bat bath mat. Um, you know, I'm sure I get some sales from the keyword Gothic decor, but that's very broad right. I pick very, very specific keywords. It doesn't have to be your best keywords or the highest search volume. You want to pick the keywords that really define your product. So I did bat bath mat. I put bat rug and bat bath rug right, and then you put in your own products and those who you already know are your direct competitors, and then we set up the market.   Bradley Sutton: And then the reason why this is cool is the kind of things that you are looking at. First of all, is your market volume, right. So many people sometimes say, oh hey, is anybody sales down? Or I'm not sure if I'm doing really good, my sales are down. This is terrible, but sometimes, if your sales are down, there's nothing wrong with that why? And your sales are going to go down. Well, you're just staying with the market, all right. Your market share, your piece of the pie, is what matters, all right. Your percentage of how big your pie is? Now, if the whole pie gets smaller, as long as your piece of the pie stays about the same percentage, you're not doing too bad, all right. So that's what Market Tracker can do is telling you, hey, what's the size of the pie, and then what is your market share? So, like, my market share of the Bathmat market is 7.8%. And then, over time, how is your share changing? I used to have 15% of the market, look here but now I'm only at 6.9%, 7%, so I'm losing market share, right?   Bradley Sutton: The other thing that this tool does is it gives me a heads up if there is a new mover and shaker that it detects in my niche. So, for example, it's saying hey, look at this, um bat bath mat. You know, do I want to track? I'm like, yeah, that looks like a bat bath mat. I'll go ahead and track it. I don't have to be like trying to look for new products that are popping up in the in the niche. I don't have to be constantly refreshing my keywords hey, is there a new mover and shaker in my niche? No, market Tracker is going to tell me. Sometimes it's going to throw me some products that it's suggesting that could be in my niche but it's not really like.   Bradley Sutton: Look at this one here's a Halloween bat or bath rug, but it looks like ghost or something. Is this my direct competitor? Is this a bat shaped bath mat? No, so I'm going to hit ignore, right. But before I do that, I'm going to go ahead and copy this ASIN and I might want to go ahead and either. Number one, think about it as a potential expansion to my product line, like if I'm selling bat-shaped bath mats, maybe this ghost-shaped bath mat would hit my target market, right. But number two, I might test this in one of my ASIN targeting campaigns in PPC, you know, maybe a sponsor display campaign or a product targeting ad.   Bradley Sutton: Here's another one, a coffin shaped bath mat right Again, that could be a potential new product for me or at the very least somebody who might be interested in a bat shaped bath mat. They could be interested in a coffin shaped bath mat. Maybe I want to go ahead and target this product in a PPC. So again, this tool is super cool. It's been around for years, but I think a lot of you haven't been utilizing it. Make sure for each and every one of your product groups. Go into market tracker, create your market and start tracking how you're doing in your niche. Is your size of the pie increasing or decreasing, who are the new movers and shakers in your niche and what are some potential product line extensions and what are some potential targets for product targeting ads? This tool can do all of that and more, but only if you use it. So make sure to get in there today and start using it. All right, guys. That's it for this week's news. We'll see you next week to see what's buzzing.

Alex and Kevin at in the stu talking about this week's hottest stories. They recap Creative Boom's Top 25 Most Popular Design Studios, their Halloweens, the Dwayne Wade statue, Lebron and Bronny, a new New York Organ Donor campaign, Vlassic Pickle Balls, V8 x Grillos, Liquid Death Soda Flavors, Gold Fish rebrands to Chilean Sea Bass, Kate Spade x M&M, Doritos Super Bowl Comercial Contest, and more!

Meta is planning to roll out new facial-recognition technology to stop celebrity impersonations that are scamming Aussies out of billions per year McDonalds is in damage control after more than 75 people suffered from food poisoning from its burgers over the last week..and its share price dropped 7% The owner of Coach and Kate Spade, named Tapestry, has been blocked from acquiring Capri, the owner of Michael Kors by US authorities _ Head to helia.com.au/LMI to learn more. Helia Insurance Disclaimer: Information is of general information, and does not constitute legal, tax, credit or financial advice, and is not tailored to a home buyer's specific circumstances. Home buyers should consider their own personal circumstances and seek advice from their professional advisers before making any decisions that may impact their financial position. Lenders mortgage insurance (LMI) is insurance that protects the credit provider, not the home buyer, and cannot be provided to borrowers. Helia Insurance Pty Limited ABN 60 106 974 305 is the issuer of the LMI policy and holds an Australian Credit Licence Number 393269. Helia credit activities are limited to credit activities engaged by it as an assignee in relation to providing lender's mortgage insurance (LMI) products or as a credit provider under the doctrine of subrogation in relation to providing LMI products. The information provided in this article does not refer to a credit contract with any particular credit provider. _ Download the free app (App Store): http://bit.ly/FluxAppStoreDownload the free app (Google Play): http://bit.ly/FluxappGooglePlay Daily newsletter: https://bit.ly/fluxnewsletter Flux on Instagram: http://bit.ly/fluxinsta Flux on TikTok: https://www.tiktok.com/@flux.finance —-The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes.See omnystudio.com/listener for privacy information.

Send us a textSummary: Victor and I talk all about urban manufacturing and creativity in Raleigh. This interview was recorded on September 5th, 2024, before Hurricane Helene hit Western North Carolina.________________________________________________________Sponsor: This show is supported by the Top Five Newsletter. If you want a simple and to-the-point update on Raleigh commercial development you can subscribe to the Top Five. It's free if you want it to be!________________________________________________________Big Take Aways:- How constraints breed creativity.- How when you start a business young, you have everything to lose.- The importance of understanding “enough”.________________________________________________________About Victor: Victor Lytvinenko and Sarah Yarborough started Raleigh Denim Workshop in 2007 in their hometown of Raleigh, NC and were inducted to the CFDA(Council of Fashion Designers of America) in 2013. The husband-wife team learned the techniques of traditional American jeansmaking through seeking out a series of informal apprenticeships with factory workers, patternmakers, and mechanics throughout the state. Raleigh Denim Workshop's products are all produced with a focus on design, process, material, and craft. The brand has been featured in numerous publications including New York Times, Vogue, and Wallpaper Magazine and sold worldwide at high-end boutiques across the country, London, Amsterdam and Tokyo. Sarah and Victor have collaborated on projects with OMA, Patagonia, Kate Spade, John Patrick Organic, Pilsner Urquell – exhibited at Art Basil Miami, and has been designing furniture and upholstery with Bernhardt Design for many years. Connect with Victor: Website | LinkedIn | Instagram Mentioned in the show:Council of Fashion Designers of America[Book] The Good Life: Helen and Scott Nearing's Sixty Years of Self-Sufficient Living [Book] Company of One: Why Staying Small Is the Next Big Thing for Business[Book] Let My People Go Surfing: The Education of a Reluctant Businessman [Book] The Braindead Megaphone Other interviews with Victor:Clever PodcastNice Work Podcast________________________________________________________Sponsor: This show is supported by the Top Five Newsletter. If you want a simple and to-the-point update on Raleigh commercial development you can subscribe to the Top Five. It's free if you want it to be!Show Notes: Welcome to Dirt NC where we talk all about the places and spaces of North Carolina and the people who make them awesome, I am your host Jed Byrne.Throughout my career in engineering, construction, finance, and development, I have covered just about all sides of the land use ecosystem. This show creates an opportunity for me to share what I have learned with you as well as i

Michael Ian Kaye is the Chief Design Officer at SYLVAIN. From his years of experience in design helping shape, define, and impact some of today's most recognizable brands from the WNBA to iconic book covers like Malcolm Gladwell's The Tipping Point and Chuck Palahniuk's Fight Club that have left an indelible impression on American culture. We discussed all of this and more this week on the On Brand podcast. About Michael Ian Kaye Michael Ian Kaye is the Chief Design Officer at SYLVAIN, working with a diverse set of clients including Walmart, Meta, Kate Spade, Marriott, Stella Artois, Calvin Klein, IMG New York, Fashion Week, and The Information. His work in strategy, design, and communications has helped shape, define, and impact many well-known brands and institutions across industries. Kaye's iconic designs for books like Malcolm Gladwell's The Tipping Point and Chuck Palahniuk's Fight Club have left an indelible impression on American culture. His work has received numerous awards and resides in the permanent collection of the Cooper Hewitt National Design Museum. From the Show What brand has made Michael smile recently? We started and ended our conversation on with brands adopting Charlie XCX's Brat design — from de facto nominee Kamala Harris to plant-based sausage brand, Field Roast, who used it to promote literal brat(wurst). Connect with Michael on LinkedIn and the SYLVAIN website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Emily Blumenthal is known as the "Handbag Fairy Godmother" as a host of the "Handbag Designer 101 Podcast," designer talent scout, handbag industry and design expert, Author of "Handbag Designer 101," which has sold over 50,000 copies, and Handbag Designer 101 Masterclass, Founder of The Handbag Awards and National Handbag Designer Day, and Professor of Entrepreneurship at the Fashion Institute of Technology. Her dedication has prompted collaborations between emerging talent and brands like Swarovski, Timberland, Kate Spade, Kenneth Cole, FUJIFILM, Guess, Nine West, and Nasty Gal, as well as with retailers like Saks Fifth Avenue, Bloomingdale's, Neiman Marcus, QVC, EVINE Live, and Macy's. Emily has been featured multiple times in InStyle magazine, Harper's Bazaar, the Associated Press, The Today Show, The New York Times, and many other media outlets on-air and online. Emily has commanded audiences ranging from teaching at the top fashion universities like the LIM College, Fashion Institute of Technology, and Parsons The New School for Design to speaking at the University of Michigan, New York University's Stern School of Business, and Fordham University's Gabelli School of Business, and American Express, NYCEDC, and NFT-NYC, to crowds in the thousands about the handbag industry, the value of creating an unforgettable brand, answering the "why" to developing your product, and handbag. Emily's dedication also extends to kidpreneurship with her children's book launching "Savvy Suzanna and Her Amazing Adventures in Handbags," empowering children of all ages to embrace their inner "Savvy Suzanna." She resides happily in New York City's Lower East Side with her husband and three children. Emily is a mom of three and happily resides with her family in the Lower East Side of NYC. https://www.emilyblumenthal.com/ https://www.instagram.com/handbagdesigner/ https://www.tiktok.com/@handbagdesigner https://www.linkedin.com/in/emily-blumenthal-5893681/ https://www.youtube.com/c/HandbagDesigner101-IHDA https://www.facebook.com/Hbd101/

In this podcast episode, Sandy and Tricia light-hearted stories about taking photos and personal appearances, and discuss the popularity of the Kelsey brothers' podcast "New Heights," fueled by Travis Kelsey's relationship with Taylor Swift. The conversation shifts to debating the greatest Summer Olympians, including Michael Phelps, Simone Biles, and Jesse Owens.

Live… from New York… it's The Best One Yet!We performed a live podcast in front of a live studio audience of 400 Besties and Yetis in New York City. So today's episode has some extra razzle dazzle and sprinkle dinkle… Watch it on Youtube!For our 1st story, Tesla's worst earnings report ever — But we think Tesla may be going through the same moment as Netflix.For our 2nd story, it's Handbag Wars — Kate Spade is battling Hermes because each bag is a profit puppy.For our 3rd story, it's Philosophy Majors — Goldman Sachs wants you to study Aristotle, not Economics, because Philosophy may be AI-proof.Plus, New York's greatest asset is… its tap water — Now restaurants in LA are importing NYC's legendary H20 in order to make better pizza.Subscribe to the best newsletter yet: tboypod.com/newsletterWant merch, a shoutout, or got TheBestFactYet? Go to: www.tboypod.comFollow The Best One Yet on Instagram, Twitter, and Tiktok: @tboypodAnd watch us on YouTubeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.