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PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose
In the news this week: Apple hits record earnings, Google launches new SnapChat-like ad format, and AI bots begin to create their own language. Detailed analysis includes the marketing opportunity behind long-form content, while Hasbro's deal with Lions Gate goes south. Rants and raves include Stranger Things and the Facebook/Google duopoly. This week's This Old Marketing example: TheStreet.com and Jim Cramer. Story links: QUICK HITS Apple Soars After Resilient iPhone Demandhttp://adage.com/article/digital/apple-soars-record-signaling-resilient-iphone-demand/310001/ Google Is Developing Tech for SnapChat Like Media Contenthttps://www.wsj.com/articles/google-is-developing-technology-for-snapchat-like-media-content-1501868688 Researchers Shut Down AI After It Develops Its Own Language http://www.digitaljournal.com/tech-and-science/technology/a-step-closer-to-skynet-ai-invents-a-language-humans-can-t-read/article/498142 IN DEPTH NEWS Long Form Content Boosts Engagement But Can Publishers Do it Right http://www.pubexec.com/post/long-form-content-boosts-engagement-can-publishers-right/ Hasbro Ends Talks To Buy Lions Gate https://www.theglobeandmail.com/report-on-business/international-business/us-business/hasbro-ends-talks-to-buy-entertainment-company-lionsgate-sources/article35861893/?utm_source=Shared+Article+Sent+to+User&utm_medium=E-mail:+Newsletters+/+E-Blasts+/+etc.&utm_campaign=Shared+Web+Article+Links SPONSOR - SMARTLING Download the ebook: Translation: A Reliable Recipe for Business Growth http://cmi.media/pnr195 RANTS AND RAVES http://www.licensingexpo.com/license-global/streaming-now-original-content-licensing-potential TOM - TheStreet.com https://www.thestreet.com/
On @robblackshow, @TheDealNewsroom's @JonMarino talking about the future of @olivegardenSee omnystudio.com/listener for privacy information.
On @robblackshow, @TheDealNewsroom's @JonMarino talking about the future of @olivegarden
Rob Black talks to the Street.com's Joe Deaux argues China is not overtaking the U.S. as an economic power @joedeaux See omnystudio.com/listener for privacy information.
Rob Black talks to the Street.com’s Joe Deaux argues China is not overtaking the U.S. as an economic power @joedeaux
Debra Borchardt Markets Analyst at TheeStreet.com talks earnings season and markets. See omnystudio.com/listener for privacy information.
Good interview with Debra Borchardy from thestreet.com talking about earnings season coming up. Todays market news and Apple product rollout for next 9 months.See omnystudio.com/listener for privacy information.
Good interview with Debra Borchardy from thestreet.com talking about earnings season coming up. Todays market news and Apple product rollout for next 9 months.
Debra Borchardt Markets Analyst at TheeStreet.com talks earnings season and markets.
Debra Borchardt, market analyst at TheStreet, says JP Morgan's $2 billion loss could be much more because of this... She also talks about how Microsoft can never be Apple - when it comes to product launches.
Stephanie Link, Director of Research at The Street, says stocks are going higher over the next six months. She shares her ten favorite ideas to buy right now.
Stephanie Link, director of research at The Street, gives us her favorite plays heading into earnings season. Frank breaks down his biotech recommendation – which is up 80% in 45 days.
Stephanie Link, Director of Research at TheStreet, breaks down earnings season. She gives her favorite stocks to buy - and ones to avoid. Frank talks about ways investors can protect themselves if Europe’s macro concerns spread into the U.S.
Stephanie Link, director of research at TheStreet, sees huge opportunities following the massive sell-off in cyclical stocks. She also talks about the importance of Buffett's recent investment in Bank of America and what segments - within technology - you should be investing in.
Stephanie Link, Director of Research at TheStreet.com, sees a repeat of last summer's sell-off. Lou Basenese, founder of The White Cap Research Group, talks about small-caps and where he sees value in today’s market.
Stephanie Link, Director of Research for TheStreet.com, breaks down first quarter earnings season. Frank discusses the recent downgrade of U.S. debt, bank earnings, and his favorite sector to buy right now.
Chris Mayer, Editor of Capital and Crisis, gives us the best sectors to find value. Stephanie Link, Director of Research at TheStreet.com, shares her favorite stock picks with Frank.
Stephanie Link, Director of Research at TheStreet.com tells us what companies she's buying after earnings. Also, Frank breaks down sentiment indicators, the markets, and reveals a few new under $10 ideas.
Chris Mayer, editor of the Capital and Crisis newsletter, talks value investing, China and QE2. Stephanie Link, Director of Research, for TheStreet.com tells us what conference calls you should be listening to during earnings season.
Frank broadcasts from Shanghai as he visits some of the biggest cities in China. Is the growth for real? Will Chinese commercial real estate collapse? Plus, Stephanie Link, Director of Research at TheStreet.com, talks about recent earnings and several catalysts that could push stocks higher.
Stephanie Link, Director of Research at TheStreet.com, says which conference calls investors must listen to during earnings season. Then Braden Copeland, research analyst at Stansberry & Associates, gives us the scoop on the sectors seeing the most insider buying heading into earnings.
Stephanie Link, Director of Research at TheStreet.com, talks market fundamentals, sectors and gives her best picks. Jeff Clark, editor of S&A's Advanced Income and The Short Report newsletters, talks technicals. He also tells us where gold and the Euro are headed.
Dan Ferris, editor of S&A's Extreme Value, shares methods for picking value stocks and his view on "world dominating" companies. Stephanie Link, Director of Research at TheStreet.com, also gives us some of her best picks. She’s been dead right on the market for over a year...Is now the time to take profits?
Stephanie Link from TheStreet.com tells us how to pick a winning stock from scratch. Plus, Frank answers your emails and has one of the best educational segments.
TheStreet.com's Director of Research Stephanie Link gives her favorite sectors in 2010. Wall Street Shuffle host Dan Cofall says gold is a long-term buy. He also breaks down the latest Government spending figures.