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Internet Marketing: Insider Tips and Advice for Online Marketing
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Claire Carlile, this panel session takes questions from the live audience, answering their queries on real-life website and SEO issues. Join us for a deep-dive into technical and on-page SEO with relatable information, tools and techniques for marketing professionals and business owners alike.In this episode:07:24 Why optimizing text-heavy landing pages and using content to build awareness is an effective long-term organic approach.18:54 Why having language variants can be problematic for SEO, leading to potential issues with canonicalization – what you can do instead.31:08 Exploring potential content cross-pollination and the associated risks.49:12 When it's time to get a new website53:02 Why proper link management is crucial for SEO success. Spammed links rarely effective. Resources mentioned:https://www.screamingfrog.co.uk/seo-spider/https://www.semrush.com/https://www.searchpilot.com/ More about our panellists: Claire Carlile – https://www.linkedin.com/in/clairecarlileClaire is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity. Tom Capper – https://www.linkedin.com/in/sarah-sal-454a1460/Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. Sally Raymer – Linkedin.com/in/sally-r-seoSally is an SEO and Founder with almost a decade of experience, spanning everything from technical SEO to localisation, internationalization, and more.Dave Cousin - https://www.linkedin.com/in/davecousin/Dave has been with Oban International since 2021 as Head of Organic. With 20 years' of experience, he is an expert in International SEO and has previously worked with some of the world's biggest, most global brands. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
The SERP's Up SEO Podcast celebrates its 50th episode with a look back—and asks what's next with SEO. Wix's own Mordy Oberstein and Crystal Carter revisit the Top 10 Episodes from the last year in this compilation episode, featuring some of the greatest minds in the industry. How does duplicate content impact SERP rankings? What's the difference between good and bad SEO content? How do you build an effective SEO team? Great conversations, hot topics, and expert SEO guests. It's all here! From GA4 preparation to using AI writers and everything in between, SERP's Up's episode 50 gives you the quick hits on what's relevant in SEO today and what's changing. [00:02:24] What's On This Episode of SERP's Up? [00:05:21] Top 10 Episodes [00:06:06] #1: Ryan Jones: Tip on Homepage SEO (Episode 1) [00:07:44] #2: Kristina Azarenko: Internal Linking and E-commerce SEO (Episode 18) [00:09:18] #3: Cindy Krum: Doing Keyword Research the Right Way (Episode 4) [00:11:48] #4: Ryan Law: AI as a Force Multiplier (Episode 29) [00:14:00] #5: Jill Quick: Preparing for GA4 (Episode 30) [00:16:48] #6: Danny Richman: Using AI Writers the Right Way (Episode 9) [00:19:24] #7: Shelby Blackey & Jessie Willms: What is Good Content? (Episode 2) [00:22:23] #8: Luke Davis: How to Learn SEO (Episode 6) [00:24:26] #9: Himani Kanakria: Difference Between Good SEO Advice and Bad SEO Advice (Episode 5) [00:26:24] #10: Barry Adams: Duplicate Content (Episode 17) [00:28:05] Top 10: Honorable Mention [00:28:38] #1: Barry Schwartz: Google Updates to Watch (Episode 3) [00:30:46] #2: Aleyda Solis: International SEO (Episode 40) [00:33:18] #3: Kevin Indig: SERP Features (Episode 11) [00:34:51] #4: Lily Ray: Tracking SERP Changes (Episode 20) [00:36:28] #5: Eli Schwartz: Enterprise SEO (Episode 33) [00:38:12] #6: John Mueller: SEO Teams (Episode 31) [00:39:32] #7: Joe Hall: SEO Reporting (Episode 14) [00:41:11] #8: Nati Elimelech: SEO Tools (Episode 24) [00:42:59] #9: Claire Carlile: Local SEO and Reviews (Episode 15) [00:45:13] #10: Erica Schneider: How to Create Good Content (Episode 38) [00:47:10] Focus Topic Guest: Tom Capper - What He Is Looking Forward to in SEO. [00:50:25] Focus Topic Guest: Dr. Pete Meyers - What He Is Looking Forward to in SEO. Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Ryan Jones Kristina Azarenko Cindy Krum Ryan Law Jill Quick Danny Richman Shelby Blackey Jessie Willms Luke Davis Himani Kanakria Barry Adams Barry Schwartz Aleyda Solis Kevin Indig Lily Ray Eli Schwartz John Mueller Joe Hall Nati Elimelech Claire Carlile Erica schneider From Moz: Tom Capper Dr. Pete Meyers Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Off on the right foot with Homepage SEO: Show me the money with eCommerce SEO The real deal with keyword research The ChatGPT episode Get ready for GA4 Is the SEO world ready for AI content writers? Uncommonly good content Back Learning how to learn SEO How to know good SEO advice from bad? How big of an SEO problem is duplicate content? The dreaded Google Update: When to worry Get going with international SEO SERP Features - Google's secret sauce How to adapt to changes on the SERP? What you need to know if you want to go Enterprise SEO Building your SEO team, the right way How to pick the right SEO tool for you? Removing the fluff from SEO reporting Building SEO momentum for growth The value of valuing reviews
Les 17 et 18 octobre derniers se tenait à Londres le SearchLove édition 2022. Deux jours de conférences, 17 interventions et surtout des grands noms du SEO, comme Will Critchlow, Tom Anthony, Jes Scholz, Tom Capper ou encore Lily Ray. Dans ce 34e numéro du Wamcast, les équipes de l'Agence WAM reviennent sur ce qu'il faut retenir du SearchLove 2022 avec Marion Bedic-Keller, cheffe de projet éditorial, Anaïs Chauvigny, consultante RP, Florian Guilteaux, chef de projet SEO et David Eichholtzer, le directeur et fondateur de l'Agence WAM. L'ensemble des épisodes sont aussi à retrouver sur agence-wam.fr.
Tom Capper, team lead at Distilled, tested and validated a theory that page 1 ranking factors are different to your traditional SEO strategies. Looking at 'head terms' - keywords with high search volume - Tom tests his theory and finds some astounding results! “You expect to see a descending order of domain authority or see some order that makes sense” says Tom “I wasn’t seeing this, especially for..." Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@gmail.com Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!
EPISODE 66: ZOMBIE WALK T. Fox Dunham & Phil Thomas return (from the dead!) after a grueling October season with What Are You Afraid Of? Horror & Paranormal Show, Episode 66: Zombie Walk! They’re zombies! We’re dressed like zombies to participate in the Lansdale Zombie Walk. Early in the evening, they dressed up in gore and death then shambled up and down Main Street in Lansdale, Pennsylvania, enjoying the cool night air looking for fresh brains. After the walk, the horror authors gather at Comic Zen to record. On this show, they talk about being zombies, recording during October, hang out with civil war ghost hunter, Tom Capper who presents some EVPS from their trip to Gettysburg and visit with other zombies who did the walk. Fox interviews Max Booth III, author and proprietor of Perpetual Motion Machine Publishing, talking about the modern horror industry, his new podcasts and the cool new books coming out from PMMP. And they play the final installment of Daniel Braum’s chilling story A Man’s Guide to Costumes and the most Common ways to get Arrested from his collection, The Wish Mechanics. The show features a song from Peter Aldrich, Jon Harman and David Williams, Dawn of the Dead! And a new true ghost experience from listener Bill Goff about a mistaken clerk at a store in Gettysburg recorded by British folksinger, David Walton. We have some great stuff coming in November & December!
Episode 48: The Phillie Foxxy Haunted Spooky Hour Live!!! Well, recorded when it was broadcasted live over Para-X at Comic Zen in Lansdale PA for First Friday. Philadelphia horror hosts T. Fox Dunham & Phil Thomas are live every First Friday on PARA-X Radio with some new stuff and old from our favorite shows. Random guests wander in with their true ghost experiences. On this episode, civil war historian and reenactor Tom Capper joined us with several true paranormal tales from his time in Gettysburg. We also discuss the dark legends of the Slender Man, which was actually just a photo hoax that took on a life of its own, even causing attempted murder. We play an old favorite from Wily Bo Walker and the Swamp Music Players, and we play a new song from horror rockers, Nightmare Nancy and the Wizard, plus ghost stories and a reading from T. Fox Dunham's new gory horror story in Blood Bound Books' Dead On Arrival III anthology, The Broken Hearted. www.whatareyouafraidofpodcast.com
Internet Marketing: Insider Tips and Advice for Online Marketing
In this week's podcast Andy is joined by Tom Capper, Consultant at Distilled to discuss everything you didn't know about Google Analytics. Tom discusses some of the hidden quirks in Google Analytics, things that we ought to know but are hidden, including how GA splits up sessions with things like change of date or periods of inactivity, which is logically intuitive and has parallels in the real world, but has some undesirable consequences. How Attribution in GA is very messy, with a lot of non-direct traffic is reported as direct, and vice versa. He also explains how it's easier than ever to fake data in your own account or anybody else’s (even without any kind of access). He goes on to discuss misleading metrics and explains why he feels that Time On Page is an awful metric, why Bounce Rate can be misleading and how you should consider scroll depth and micro conversions as more reliable ways of measuring engagement. Finally, Tom provides some of his tips and tricks for using GA including tips for... See acast.com/privacy for privacy and opt-out information.