Podcast appearances and mentions of Mark Williams

(October 4, 2022 - Hour One) 9:14pm - Joining me to lead the show tonight is a championship winning BBQ pitmaster, a growing YouTube sensation and rub maker, Mark Williams from Swine Life BBQ. Mark is filling in for normal guest, Malcom Reed, and we will talk about his recent competition in Illinois where he did a dual MBN and KCBS contest. He won the MBN side and RGC'd the KCBS side. I will also get Mark's take on the current state of competition BBQ and what the winner of the American Royal means to the sport. 9:35pm - After Mark, the creator of the Hardcore Carnivore Brand, Jess Pryles, joins me for a segment. She has a new product on the market, and this time, its not a rub...it's a sauce! If you have always wanted a "burnt ends" sauce ready to go, then you will want to make sure you check this segment out tonight! We might also talk about wet aging, the world butcher championship and much more! BBQ Central Show Sponsors! Big Poppa Smokers Green Mountain Grills Primo Grills David Leans / DoWellness - GET FIT for $200/month) Cookin Pellets Fireboard Smithfield Pit Barrel Cooker The Butcher Shoppe - Save 10% When You Mention "The BBQ Central Show" Bub 'N Mutha's BBQ Rub Vortic Watch Company

Mit dem Hongkong Masters kehrt die Snookertour nach knapp 3 Jahren wieder nach Asien zurück (mit kleinem berechtigten Einwand des Turkish Masters in Antalya), und das gleich mit einem Rekord. Bis zu 9.000 Zuschauer werden für jede Session erwartet, was eine Rekordkulisse für den Snookersport bedeutet. Der alte Rekord (3.000 beim Hongkong Masters 2017) wird damit deutlich in den Schatten gestellt. Kathi und Christian schauen auf das Turnier voraus und bedauern dabei weiterhin, dass nur 8 Akteure dabei sein werden. Williams muss hetzen Spontan und unerwartet muss sich jetzt auch Mark Williams noch kurzfristig auf den Weg nach Fernost machen. Der Waliser wird für den an Corona erkrankten Zhao Xintong ins Turnier nachrücken. Ansonsten komplettieren Ronnie O'Sullivan, Judd Trump, Neil Robertson, Mark Selby, John Higgins, Marco Fu und Ng On Yee das achtköpfige Teilnehmerfeld. Titelverteidiger Robertson Als Titelverteidiger wird Neil Robertson das Hong Kong Coliseum betreten und es mit Williams zu tun bekommen. O'Sullivan v On Yee, Selby v Fu und Trump v Higgins sind die anderen Matches. Gespielt wird über Best of 9 Frames, im Halbfinale und Finale dann Best of 11 Frames. Was wir von dem kleinen - oder doch großen? - Einladungsturnier erwarten dürfen, besprechen Kathi und Christian. Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen? Dann schaue auf www.kostenlos-hosten.de und informiere dich. Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten.

Mit dem Hongkong Masters kehrt die Snookertour nach knapp 3 Jahren wieder nach Asien zurück (mit kleinem berechtigten Einwand des Turkish Masters in Antalya), und das gleich mit einem Rekord. Bis zu 9.000 Zuschauer werden für jede Session erwartet, was eine Rekordkulisse für den Snookersport bedeutet. Der alte Rekord (3.000 beim Hongkong Masters 2017) wird damit deutlich in den Schatten gestellt. Kathi und Christian schauen auf das Turnier voraus und bedauern dabei weiterhin, dass nur 8 Akteure dabei sein werden. Williams muss hetzen Spontan und unerwartet muss sich jetzt auch Mark Williams noch kurzfristig auf den Weg nach Fernost machen. Der Waliser wird für den an Corona erkrankten Zhao Xintong ins Turnier nachrücken. Ansonsten komplettieren Ronnie O'Sullivan, Judd Trump, Neil Robertson, Mark Selby, John Higgins, Marco Fu und Ng On Yee das achtköpfige Teilnehmerfeld. Titelverteidiger Robertson Als Titelverteidiger wird Neil Robertson das Hong Kong Coliseum betreten und es mit Williams zu tun bekommen. O'Sullivan v On Yee, Selby v Fu und Trump v Higgins sind die anderen Matches. Gespielt wird über Best of 9 Frames, im Halbfinale und Finale dann Best of 11 Frames. Was wir von dem kleinen - oder doch großen? - Einladungsturnier erwarten dürfen, besprechen Kathi und Christian. Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen? Dann schaue auf www.kostenlos-hosten.de und informiere dich. Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten.

The Charlotte Hornets have a lot to work on. That's the big takeaway from game one of the NBA preseason. We breakdown the debuts of LaMelo Ball, James Bouknight, rookie Mark Williams and LiAngelo Ball. Follow & Subscribe to the Locked On Hornets Podcast on these platforms

Richie, Lee, and Brian record on Twitter Spaces following the blowout loss in the preseason opener to Boston. The Hornets struggled with ball movement in the second unit, defending the three-point shot, and getting into the paint. The three highlight the bright spot of Jalen McDaniels and debate how the team should go about addressing the Nick Richards vs. Mark Williams battle. For ad-free episodes, early access (this episode was released 2.5 hours prior), and exclusive content, please visit our Substack: Buzz Beat + Learn more about your ad choices. Visit podcastchoices.com/adchoices

Dan is joined by Konata Edwards (@NataTheScribe) from CBS Sports to break down the ins and outs of the 2022-23 Charlotte Hornets. They discuss the team's offseason, the next step for LaMelo Ball, how Steve Clifford will adapt his defense to Charlotte's offense, the importance of Cody Martin, roles for James Bouknight and Mark Williams, the value of Gordon Hayward and much, MUCH more. TIMESTAMPS⬇️ 0:30 - INTRO 2:47 - Miles Bridges 8:24 - Offseason impressions 10:45 - The coaching search 14:36 - Can Steve Clifford improve the defense without sacrificing offensive identity?/Will Terry Rozier suffer? 19:10 - Has Gordon Hayward more important this year? 22:40 - How much will LaMelo Ball improve? 25:08 - Does LaMelo Ball need an off-the-dribble three? 27:59 - Mark Williams' role and fit 30:24 - Year 4 expectations for P.J. Washington 34:12 - Importance of Cody Martin 38:07 - Does Kelly Oubre Jr. have a future in Charlotte? 40:02 - Should Charlotte trade for Jae Crowder? 41:48 - Roles for James Bouknight, JT Thor, Kai Jones 44:01 - Is Jalen McDaniels on his way out? 46:23 - Biggest roster concerns/Secondary guard rotation 52:01 - Building a 10-man rotation 53:24 - Go-to crunch-time lineup 54:20 - Weirdo lineups we want to see 56:24 - Over/under predictions, Where do the Hornets land in the East? 1:05:23 - Will Charlotte be better than expected? JOIN OUR DISCORD: bit.ly/discordhwk SUBSCRIBE TO OUR YOUTUBE CHANNEL: bit.ly/31z7eyI FOLLOW US ON SOCIAL⬇️ TWITTER/IG: @danfavale / @danfavale TWITTER: @gt_hughes TWITTER: @fromal09 TWITTER/IG: @HardwoodKnocks / @hardwood_knocks TIKTOK: @hardwoodknocks TWITTER: @SportsMathNet Learn more about your ad choices. Visit podcastchoices.com/adchoices

Die erste Runde der British Open in Milton Keynes ist gestern gestartet und für manche Mitfavoriten ist dieses Turnier auch schon wieder beendet. Kathi Hartinger und Andreas Thies fassen Tag 1 zusammen. John Higgins hat es sich in seiner Karriere zu einem Sport gemacht, die schwierigsten Bilder an einem Tisch zu lösen und das gerne auch noch in den ultimativen Drucksituationen. Doch manchmal ist auch er vor Fehlern nicht gefeit. So wie gestern, als er auf dem besten Wege war, den Tisch gegen Yuan Sijun abzuräumen und das Match zu gewinnen. Doch dann verschoss er den Matchball und verlor das Match gegen den Chinesen noch. Ein Bild mit Seltenheitswert, das wir gestern sahen. Auch Mark Williams, einer der Kollegen von Higgins aus der "Class of 92" ist ausgeschieden, Ronnie O'Sullivan war ja schon nicht über die Qualifikation hinausgekommen. Lukas Kleckers und Alexander Ursenbacher mussten auch gestern an den Tisch. Für beide war die erste Runde allerdings Endstation. Kleckers verlor mit 1-4 gegen Robbie Williams und Ursenbacher musste sich mit dem gleichen Ergebnis Joe O'Connor geschlagen geben. Mark Selby zeigte eine solide Leistung, auch Barry Hawkins wird mit seinem Sieg gegen Kyren Wilson zufrieden sein. Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen? Dann schaue auf www.kostenlos-hosten.de und informiere dich. Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten.

Russell Copeland, former Buffalo Bill and Memphis Tiger, joins John to recap Week 3 in the NFL, which teams have impressed and which teams need to make some changes, and preview what is to come in Week 4 and beyond. Later, Mark Williams, PhD in Neuroscience from Yale, talks to John about his app to support healthy sleep and brain health. Also, John breaks down all the strangest stories of the day during Access Hardinwood.

Die erste Runde der British Open in Milton Keynes ist gestern gestartet und für manche Mitfavoriten ist dieses Turnier auch schon wieder beendet. Kathi Hartinger und Andreas Thies fassen Tag 1 zusammen. John Higgins hat es sich in seiner Karriere zu einem Sport gemacht, die schwierigsten Bilder an einem Tisch zu lösen und das gerne auch noch in den ultimativen Drucksituationen. Doch manchmal ist auch er vor Fehlern nicht gefeit. So wie gestern, als er auf dem besten Wege war, den Tisch gegen Yuan Sijun abzuräumen und das Match zu gewinnen. Doch dann verschoss er den Matchball und verlor das Match gegen den Chinesen noch. Ein Bild mit Seltenheitswert, das wir gestern sahen. Auch Mark Williams, einer der Kollegen von Higgins aus der "Class of 92" ist ausgeschieden, Ronnie O'Sullivan war ja schon nicht über die Qualifikation hinausgekommen. Lukas Kleckers und Alexander Ursenbacher mussten auch gestern an den Tisch. Für beide war die erste Runde allerdings Endstation. Kleckers verlor mit 1-4 gegen Robbie Williams und Ursenbacher musste sich mit dem gleichen Ergebnis Joe O'Connor geschlagen geben. Mark Selby zeigte eine solide Leistung, auch Barry Hawkins wird mit seinem Sieg gegen Kyren Wilson zufrieden sein. Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen? Dann schaue auf www.kostenlos-hosten.de und informiere dich. Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten.

The "Player Preview Series" continues as Evan gives his preview of rookie center Mark Williams. Evan goes through Williams' performance at Duke a season ago and gives his take on what he is expecting from him at the NBA level this year. Evan also shares what Williams needs to work on the most this season and shares what he believes will define a successful rookie campaign for Charlotte's first round draft pick.  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/bringthesting/message

BT recites a portion of the Confessio Fraternitatis for The REAL Rosenkreuz Orden segment, then interviews Mark Williams regarding building relationships with spirits, Frater RC on theology and DMT, Joe Zabinski about DigiTalisman and paths of illumination, Eric V Sisco regarding the Golden Dawn and the higher grades of the RR et AC, Robby Strong PhD on activism and the role of the Hierus, Frater VMP about Marian apparitions and healing, Frater Mercurio regarding Rosicrucians of Renaissance Europe, Victorian England, and today, Soror CMU on spiritual groups, solo work, and syncretisation, Eli Cohen on cult survival, music, and magic, and Frater IC regarding Dzogchen, Hermeticism, and near-death-experience.

Mark Williams, speaker, author and podcaster, often known as Mr LinkedIn,  joins our host, Rob Lawrence for this insightful, practical discussion about the business networking platform, LinkedIn.    Mark explains the crucial difference between marketing and networking and shares many of his top tips for successfully understanding and engaging this platform to help you build important relationships, become more known, attract more clients and ultimately grow your coaching business.   “It's a powerful tool because everyone you want to do business with is on it.”   For the episode resources and guest bio, please visit:   https://www.associationforcoaching.com/page/Make_Time_For_Marketing_series_Mark_Williams 

Mark Williams is a veteran public land hunter. He hunted with the famous (and close friend) Glen Solomon for years before his passing with the "WMA Nomads".  Through this time a deep knowledge and love of public land hunting was obtained.  We are very fortunate to get this interview with him ahead of the coming bow season openings in our geographical area (both North Florida and Georgia). Thanks again for all the support. Enjoy!

Hello and welcome back! After a long 2 week hiatus, we're making our triumphant return with the timeless classic, 101 Dalmations. No, not that version, the one with Glenn Close and a frozen-solid Mark Williams. Join us as we recap the cinematic equivalent of getting cracked over the head with a bag of bricks. Music created by Jack Parsons. Follow us on Twitter and check out our YouTube channel.  

Show Resources Here were the resources we covered in the episode: Data about cookies Browser fingerprinting Audience segmentation 1st party vs 3rd party cookies How Apple's ITP treats cookies Server side tracking with Google Ads Website demographics episode Sites the LAN shows up on NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.   Show Transcript Are you prepared for the cookiepocalypse? We're going full prepper on this episode of the LinkedIn Ads Show. Come step down into our homemade bunker. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics! If you haven't been living under a rock, then you've likely heard about the impending doom of the browser cookie. Well, a lot of what we do as digital marketers is dependent on cookies. So you may have asked yourself, how much of your work will be affected. The subject is highly technical, so we wanted to simplify it as much as possible for you, just in case you're not a JavaScript developer. I'm going to run you through the basics of what cookies actually are, and what's happening to them. Then we'll get to jump into the cookiepocalypse and how it's affecting LinkedIn Ads specifically. As a bit of a disclaimer here, I did do a lot of research for this episode. But as a favor to those of you who are highly technical, if I got anything wrong here or overlooked anything, please do reach out and I'd love the correction and insights. Credit where credit is due, this is an episode that was requested again by Mark Bissoni like the last one. So thanks, Mark for the great ideass. I think we have one more from you here in the can. First in the news, my apologies for missing last week's episode. Our company went on a retreat, and we went down to beautiful St. George Utah. It was like a four hour drive for us. We rented a really cool mansion that had its own arcade and theater and pool. And we even spent a day at the sand dunes in side by sides and on dirt bikes. All of that was way cool, but my favorite part about it was that because we're a remote team, and we talk a lot over zoom, we discovered that no amount of zoom calls can take the place of the effectiveness of an in person conversation. As an example, a group of us were just sitting at a table working, and a conversation naturally started up. The result of the conversation was after an hour, we got way more movement on our own sales and marketing strategy than we've made the whole past year on it. Our company meetings went very much the same way. We found opportunities that we never would have found over zoom. We set company team and individual goals. And the excitement from that was palpable. Between you and I, I didn't know if the investment in the retreat was going to be a worthwhile expense. But boy, now after having done it, I'm a huge believer in company retreats. If you listen to episode 67, that was all about the organic side of LinkedIn. I have some sad news, our guest Mark Williams, his dad just passed away. I heard from his podcast. So those of you who aren't following that, if you're connected to him reaching out and just passing your condolences could probably go a long way. There have been a couple of LinkedIn features that have been rolled out or are in the process of rolling out some good, some bad. Let's talk about the audience insights tool. We talked about this one in the news section of episode 57. It's a really cool feature where you can go in and look at any given matched audience. And LinkedIn will tell you in great detail about the audiences and what they like and what they're into and what makes them up. And this is a feature we've been really excited about. We got to play around with it a little bit in its alpha or its beta. And now it's fun to see it out in everyone's accounts. If you want to access it go to plan in your navigation instead of campaign manager, and then audiences and then you can click the checkbox next to any of those audiences and click insights, then it will take you to the Insights page. If it hasn't been rolled out to you yet. It should very shortly we've seen it in the vast majority of our accounts. A new update that we were not fans of, LinkedIn made some changes to how they calculate reach. One of our loyal listeners, Tom Tigwell from the UK, he reached out to me about it and said, "Hey, did you see what LinkedIn is doing with reach? Looks like they're sunsetting it." We posted about this on LinkedIn, and Jay Rathell, another one of our loyal listeners, he talked to his rep and clarified a few things. And LinkedIn's response here is actually really applicable to today's topic. He said, as a result of identity changes, we're making updates to reach and frequency metrics in the campaign manager tool. The current reach frequency, and cost per 1000 members reached metrics will be replaced with a one day, seven day, and 30 day averages for each. The key result for brand awareness campaigns will be updated to a seven day average reach. Honestly, because LinkedIn is talking about these being a result of identity changes. I don't see how that's the case. These were already metrics that were done behind the scenes in Lincoln's back end. None of that was actually exposed to us except for general like reach and frequency numbers. So I don't see how that has anything to do with it, but I would love to be corrected there. I will say the reach and frequency numbers really never made sense to me the way they were reported. So it's possible that they're correcting something that never really worked anyway. But even if they were working as planned, I'm not a fan of this change with these metrics being bucketed together into 30 day, seven day, and one day averages. Because I wonder if I set my time range to overlap two of those different buckets, does that mean that my numbers are going to be horribly misreported because it's just taking a chunk of averages. I don't know, this is something we're going to be still exploring quite a bit. But thanks to Tom and Jay for helping us discuss these topics. We also had some interesting occurrences happen in the last few weeks, where some of our campaigns would overspend their budget. So we had two different of our reps reach out to their LinkedIn reps to get an answer of why this happened. And the reps responded in a way that was really mind blowing. So here's what they said, what we ended up doing was in these campaigns, we would lower the budget mid day. And then they went ahead and spent the entire allotted budget from before. So when we asked these reps about what was happening, they said, daily budget changes are not updated in real time, because that could create a loophole in which advertisers could take advantage of the system. For example, an advertiser could set a daily budget of $1,000 at the campaign activation, and then get a massive amount of impressions and clicks, then a few hours later, the same advertiser would lower down the budget to $10, and only pay a fraction of what the ad has been served. In terms, this is by design. And you'd have to wait till the next day to see the new daily budget reflected in the back end. And that answer didn't seem correct to me. Because at any point, if you lowered your budget down, LinkedIn can see on the back end what your budget was, and what changed. So no one would be able to pull the wool over LinkedIn's eyes here, and claim that they should only be spending $10 a day for that campaign. But definitely we expect that when we make a bidding or a budget change, it should be reflected in real time. We asked that same rep for clarification. And they responded, "Let's remember that if an advertiser sets a high budget and or high bids, they are increasing subsequent delivery, and thus chances to receive clicks, conversely, preventing other advertisers who can't compete with that budget to win the auction and push their ads on the platform. This is why even if the first advertiser decides at the end of the day to decrease the budget to minimal cost, our system will still honor the initial budget set for that day." That answer didn't seem very correct either. Then another one of our account managers that this happened to one of their accounts, they launched new campaigns with a daily budget of $100, just as a placeholder. And then after they'd spent about $85, we knocked him down to a $33 daily budget, but then the campaign's just kept spending. So we lowered him down to $20, trying to slam those brakes on. And then by the end of the day, they'd spent $150, which is the original budget plus 50%, which LinkedIn is allowed to spend. But the fact that we had lowered that budget down during the day before that spent happened, that was a little bit crazy. We sent that to the account rep. And this is a different rep altogether, we got a similar response back, but it wasn't word for word. So we know this wasn't just a copy paste from LinkedIn. If this actually is the case, how the auction system works, this is a big deal for us. I would have expected LinkedIn to have some sort of a formal announcement about it. Because the way that it is right now, if you make any changes to your bids, or budgets during the day, they wouldn't actually kick in until midnight, UTC time that day, which could be many hours, if not, most of the day. As we were posting about this, a LinkedIn employee actually commented and said, this isn't how it's supposed to work. I'm gonna reach out to you, let's get those campaign IDs and we can investigate a little bit. So we are working with LinkedIn to figure this out. I hope this isn't the case. I hope our bids and budgets are actually done in real time, and that this was just a one off aberration. But I'm curious if any of you have experienced the same kind of thing too. It sounds like it might not be expected behavior, but we'll see. I want to highlight one review the user on Apple podcasts, Nosremetnarg, I hope I pronounced that right. I have no idea what that is. They said, "Such a great resource, the episode on AV testing." And then they had two minds blown emojis. Thanks so much for leaving that review. And for everyone else. If you haven't already, please do leave us a review. We put a whole lot of work and effort into releasing these podcast episodes. They're totally free. We don't get anything out of it. And so we hope that your fee in a way you can pay us back would be to go and leave a review. It would be sincerely appreciate it. And as a bonus, when you leave a review, I'm going to shout you out and feature you. 9:32 Okay, let's hop into our topic here, the cookie pocalypse. So to understand what's happening with the cookie pocalypse, we need to understand what a cookie is. And it's not very hard to understand. A cookie is just a little text file that a website will stick into your browser through JavaScript when you visit. Okay, so it's a little text file. But what does that text file potentially contain? Well, it contains a randomly generated and unique number that is used to recognize your computer and because As of that, since the website knows who it is that's communicating with, it makes things like online shopping and online banking totally possible. If you didn't have a cookie, if you added something to your shopping cart on an Ecommerce site, and then navigated to a new page, it wouldn't know it was still you and you'd lose whatever was in your cart. I think we can all agree that would be a really annoying user experience. 10:22 The cookie also contains the domain name of the website that actually created it. And a website can actually generate several cookies. It can also store things like user settings, such as your language preference, or special preferences, like how many items show up in a list when the page loads. For user experience, you definitely wouldn't want someone to have to come back and adjust that and change it every time they visit your website. So the cookie is going to help remember those things. The cookie file also is going to hold things like the time spent on the website, or individual sub pages, any data that you enter into forms, they can store as a cookie as well. So your email address, your name, your telephone number, maybe even the terms that you searched for on the site. And then quite a few other pieces of just normal metadata. Things like the expiration date of the cookie, and that kind of thing. So cookies were originally intended to be really helpful in just remembering you so that your user experience on websites was going to be better. And then analytics packages, like Omniture, which is now Adobe Analytics, and Google Analytics found that they could use the cookies to stitch activity together and follow the user journey. For instance, the analytics package can place a cookie on your browser when you arrive on the site. And then when you come back, it can report that you are a returning visitor, and then stitch both this session and the previous session together, since it now knows that these were the same person. So you're really building a profile about who someone is when they're visiting your website, even if you don't have them personally identified. And these were super helpful in stitching user behavior together over multiple sessions for things like your marketing automation system. So how this could work, let's say, and I'm a big fan of Les Miserables. So let's say we have user 24601. That's their unique identifier. They go to your website, and they look at an article. And then three months later, they come back and they look at another article. Well, your marketing automation system would know that this is the same person, because the first time that they came, you gave them a cookie. And then three months later, that cookie is still in their browser. And they can see oh, this is that same user. Then let's say two months later, they come back, they look at something else, and they fill out a form. Before that we only had users who for 601, we know that they visited two different pages. But now after they filled out a form, we've stitched that user together, we now know which two pages they've visited, as well as their name and email address that we collected from the forum. So now we're building this whole profile of which users on the website are more engaged than others. And if your sales team is looking for people to reach out to the engaged users are probably high on that list. And of course, ad platforms realize that they could retarget users based on their interactions with a website. So for instance, if I visit B to link.com, the LinkedIn pixel or the Insight tag it fires, and it's going to check to see if I have a cookie from LinkedIn.com. If it does, it's going to identify me as a LinkedIn member, which they know because they know which member that identifier represents. So then if be two links retargeting audience was set up within campaign manager to say anyone who visits the website, stick them into a retargeting audience, then it would add me. So then the next time I go to visit Linkedin.com, LinkedIn looks at the cookie, and it sees that I had visited B2Linked.com and understands that that should be in a retargeting audience, and then it can start serving me retargeting ads byB2Linked. And this is all really cool. I think the vast majority of people out there, even those who are really concerned with privacy, don't really have an issue with how this is all done. As it doesn't really feel like an invasion of privacy to me. It's more like just being able to cater a marketing experience to someone. But then you have cases where some really bad actors decided to exploit cookies in a way that took way too much data about users, and they even used it for invasive or unethical practices. And of course, when unethical behaviors happening, it's right for everyone to be up in arms and start creating legislation to shut it down. And I think it's important to understand that cookies were never meant to be the solution that they've become. They were created for things like remembering who someone is, but then they were co-opted later by marketing and other purposes, to try to do statistics and analysis that they were never really intended to do. So cookies have always been a little bit imprecise, a little bit problematic, but we've made do and there are two kinds of cookies. There's a first party cookie and a third party cookie. 14:52 So let's talk about the differences between those. First party cookies are highly trusted. When you're visiting a site that seit places a cookie in your browser. So for instance, if I go to LinkedIn.com, in my fresh browser, brand new installation, LinkedIn is going to put a cookie on my computer after I've logged in identifying me as AJ Wilcox, and associating that with my unique LinkedIn ID. That way, if I open up a different browser tab, it still knows it's me. Now this war on cookies is not directly targeting first party cookies. Although I believe that there are some casualties with this one that we'll go over. First party cookies only work on the website, which created them and they are considered essential cookies by data privacy laws. So this is great, because those of us who really appreciate the user experience that cookies provide, those are most often done with first party cookies. And we're likely not going to see anything changed there. But third party cookies are totally different. They're not nearly as trusted. This would be like if you visited B2Linked.com and then Linkedin.com placed a cookie in your browser. Which it can do because B2Linked has the LinkedIn insight tag installed. So technically, LinkedIn could do that they could place a third party cookie on your computer, when you're visiting our website. It's my understanding that third party cookies were mainly created for marketing and analytics. And so they started out innocent enough things like being able to just retarget you with certain ads, because you'd landed on a certain page before, I think most people would be okay with that kind of behavior. But then some really unethical marketers took it to the point of tracking users without their consent across the whole web, they can personally identify you, they can sell that information to data aggregators, and use it however they wish. And then really bad actors have even used third party cookies, to steal your identity to hijack your browser fill your newsfeed with propaganda, and all those things that maybe many of us remember spyware, adware that would infect your browser. So the war against cookies is really a war against third party cookies. You've always been able to go and clear your cookies, which is something I would do, if I were ever inundated by a certain kind of ad that I just didn't want to see anymore, I would jump into my browser and delete that cookie or just delete all my cookies. You can also serve in incognito mode, because that's not going to store the cookie past when you close that session. And the vast majority of browsers now have a mode called Do Not Track that you can turn on and it's just going to throw the cookies away. 17:22 All right, so then we have the cookiepocalypse. And this all originated from Apple. Because obviously, there's no reason for Google or Facebook to enforce privacy around cookies, because both of them own ad platforms that rely heavily on cookies. Also, Google owns Chrome, which means it can technically gather any behavioral data it wants, although Google claims to keep it very sparse on the collection of personally identifiable information in the browser. So those two brands highly invested in cookies. But then you have Apple who has no dog in this fight whatsoever, because it doesn't have an ad platform or a retargeting solution. So they took the angle of deciding to step up and become the consumer watchdog, your privacy guardian, and it's definitely good branding. If I were on Apple's team, I definitely would have been proud of this idea, too. But it definitely stepped on a lot of toes. Google, Facebook, and all pretty much digital marketing platforms around the world were all negatively affected here, the technology that they run on was under attack. So the way this worked is when Apple released the iOS 14 update the Safari browser, which is the main browser that all Apple devices use, it used something called ITP, or intelligent tracking prevention, to basically stop storing third party cookies. And in my opinion, this wasn't a huge deal, because so many people on Apple devices actually don't use Safari, they use the Chrome browser. So I didn't expect to see a ton of data loss. But then when Apple released the update for iOS 14.5, when it did was at the operating system level, it stopped storing third party cookies. So no matter which browser you are using, whether it's Safari, or Chrome or anything else, it would just block the third party cookies from being stored, regardless of the settings that you had in your browser. They were all overruled. So now any Apple device that's an iPhone and iPad, your MacBook Pro, would essentially stop providing accurate reporting data inside of analytics. And this is crazy because at least in the US, Apple traffic represents about half of all the traffic. So it's absolutely huge the effect that it has. And that's the reason that we're calling it the cookie pocalypse. That put a lot of pressure on all the other tech companies because they don't want to be seen as trying to take advantage of someone's privacy. So they all felt the need to follow suit. Mozilla Firefox was right behind positioning itself as the privacy first browser. And I'm fairly certain that this was the first browser to set up the ability to change it to a Do Not Track setting that told websites not to track the user. That eventually became the default. So then we lost tracking for Firefox users as well, regardless of which device they were using, if they were on a Windows or Android or whatever. Then Google Chrome stepped forward and did something that I was not expecting, back in January of 2020, it announced that it would block third party cookies by 2022. But then, in June of 2021, they delayed it until mid 2023, which is good because it's 2022 right now at the time of recording, and we still have a little while. And if you had asked me a couple years ago, I predicted that because Microsoft has become such an advocate for user privacy, that Microsoft Edge would have beaten Google to the announcement. But I never saw an announcement like that. And I think I figured out why I'm fairly certain that the Microsoft Edge browser runs off of the architecture called chromium, which as you guess it is the architecture of Google Chrome. So basically, Microsoft Edge, as soon as Google Chrome makes this change, Edge would follow suit automatically. And I'm obviously overgeneralizing what's happening here, because with Apple's logic of intelligent tracking prevention, it can decide whether to block a cookie or to accept it just based off of their own intelligence. So my understanding is that no cookie is really safe. ITP inside of Apple, or the logic within any browser can decide whether to block a first party cookie, or it could even on rare occasions, decide to keep a third party cookie. So if you run a website, one of the things that you can do to make your cookie more likely to persist is have a login on your site, since a user who logs into your site and gets a first party cookie to remember that. So the next time they come back, they don't have to enter their username and password for the 30th time is really helpful to users. And so Apple and all the browsers are going to be a lot more likely to keep that cookie because it represents being behind a login, which is already showing a lot of trust. I have an article down in the show notes that has a great breakdown of the logic that Apple's ITP takes with cookies, and you can go and compare that it's from a site called cookie saver.io. So here's a quick sponsor break, and then we'll dive into what this means for us as digital marketers. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. 22:19 If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn Ads are for you. But the platform isn't easy to use, and can be painfully expensive on the front end. At B2Linked, we've cracked the code to maximizing return on investment while minimizing your costs. Our methodology includes building and executing LinkedIn Ads strategies, customized to your unique needs, and tailored to the way that B2B customers buy today. Over the last 11 years, we've worked with many of LinkedIn's largest spending advertisers. We've spent over $150 million on the platform, and we're official LinkedIn partners. If you want to generate more sales opportunities with your ideal prospects, book a discovery call at B2Linkedin.com/apply. We'd absolutely love to get to work with you. 23:08 Alright, let's jump into how this all applies to LinkedIn advertisers. There are a whole bunch of different marketing solutions that are affected by this. First off, I think we need to talk about analytics. You may have noticed that Google Analytics came out with GA 4 in pretty peculiar timing. It would have been really easy for Google to say because of what Apple's doing, we blame them. We're now trying to find a way around it with a new analytics platform. But Google took the high road, they don't blame Apple publicly. They just shared that they're building from the ground up because the old one had become a Frankenstein's monster. My guess is though, that GA 4 is very much connected to analytics and user tracking through a cookieless kind of world. What about conversion tracking, probably every ad platform you use has a conversion tracking element to it. The way this works with LinkedIn is that when you have the insight tag installed on every page of your website, when the visitor comes after clicking on an ad, it places a cookie in that user's browser. And that cookie identifies you as the same person who just clicked an ad on Linkedin.com. And now you're on another site. So when that user now visits a page of your website that is set up to fire a conversion, LinkedIn sees that user journey that this is the same person who recently clicked on an a, LinkedIn knows which ad, and then registers a conversion for that ad and that campaign, all within campaign manager. My understanding is that LinkedIn has converted all of its cookies from a third party cookie to a first party cookie, meaning it should persist and be respected a lot more. I don't know the technicality of how this works or why it works, but it sure sounds great. So it seems to me that if this is now a first party cookie, and even Apple devices have a cookie duration of seven days, that conversion tracking shouldn't be too badly affected. Even inside of a Safari browser. or someone can still click from ad to landing page to a thank you page and still have that all reported back to LinkedIn. That being said, we have seen a significant variation in click conversions reported in campaign manager versus the actual form fills that we find within the CRM. I love to hear if you guys are seeing the same thing with conversions in campaign manager being under reported, I know that LinkedIn is working on solutions behind the scenes trying to bridge that gap. But if what we're seeing right now is all Apple devices and we're seeing in effect, when Chrome stops accepting third party cookies in 2023, looks like midyear, we'll probably end up seeing twice the impact. So I can't overstate the importance of making sure that your form data is all flowing into your CRM because really, who cares about what the conversions number is inside the ad platform, if you have an actual record in your CRM with a name and an email. That's the only way as far as I'm concerned to make sure that you have 100% accurate way of tracking conversions. 26:02 Then we have retargeting solutions. LinkedIn is web retargeting is 100% reliant on cookies in your browser. So once third party cookies are gone without further development, I just don't see the technology even still working. I haven't heard anything from LinkedIn on this. And I do hope they're working on a variant that will live past 2023. But it's a little scary to me right now looking at the future of LinkedIn is website retargeting solution. So even if the LinkedIn insight tag places a first party cookie for retargeting purposes, I'm still not sure it can be reliably recognized for retargeting when they come back to LinkedIn, especially if it's outside of Apple's seven day cookie persistence window. What about the LinkedIn Audience Network? Well, the LinkedIn Audience Network or LAN, as they refer to it internally at LinkedIn, it's the ability to show your sponsored content ads to very specific users, even when they're not on Linkedin.com. So LinkedIn has a network of over 1000 really high quality sites and apps that it can show members ads on, it's great, and I highly recommend it. And if you remember from Episode 22, we talked about which sites and apps that LinkedIn Audience Network actually can reach. While I don't recommend the Audience Network on either Google or Facebook, I love it on LinkedIn. So the way that the LinkedIn Audience Network works from my understanding is that when you're logged in to linkedin.com, so obviously LinkedIn knows who you are, it places an identifier cookie in your browser. And then when you visit one of those partner sites, LinkedIn has a script on that page to check the LinkedIn cookie and see if there are any advertisers who are specifically wanting to target you. And then your inventory enters the auction for advertisers to target you. My thought is that this is negatively going to be impacted by the cookie pocalypse. But I'm just not sure how much it's being affected by it. I'm guessing that the LinkedIn cookie, even if it is first party, probably won't be able to reliably be read by those partner sites. Or if they can read that cookie, the first party cookie would be gone after seven days, if this isn't an active LinkedIn user who's logging in at least every seven days. So if that stops working, that would truly be sad. 28:10 Another one is that website demographics. We talked all about this one on episode 54. But one of the little appreciated features of LinkedIn is the free website demographics that you get just by putting the Insight tag on your website and letting it run. I actually call it LinkedIn analytics, because it's so similar to that of like Google Analytics, or Facebook analytics. What it does is it shows the professional makeup of those who are visiting your website. From my understanding, this works by the LinkedIn member having their Linkedin.com cookie in the browser, which is identifying who they are. And then your insight tag on your website, inspects that cookie, and then reports it back to LinkedIn, who you are. And because of privacy, obviously, they're not going to expose that to you, but they will aggregate that behind the scenes to show you general information about the different job titles who are interacting with your website, or which companies are coming the most often are the levels of seniority, etc. There's like nine different reports in there. And similar to LinkedIn, Audience Network and retargeting and any other products that relies on the LinkedIn insight tag and browser cookies, I don't know what the effect will be, but I'm guessing it's going to be significantly adversely affecting each of those products. And they may not be useful after like mid 2023. Since I love this product, I really do hope that LinkedIn finds a way to make it continue past the cookiepocalypse. 29:35 So now that I've totally scared you. Let's talk about the different actions that you can take in preparation for the cookiepocalypse. Remember I told you we were going to be full prepper on this episode. Get that tinfoil hat ready. Jump on down in the bunker. My first recommendation is around LinkedIn website retargeting. I'm predicting that after 2023 LinkedIn's website retargeting feature won't be nearly as reliable, but what that means If you want to take advantage of it now while we have it. I haven't been very bullish on LinkedIn's website retargeting in the past, just because it's weaker than other solutions. But boy, it's really capable of producing lower cost traffic on LinkedIn, and continuing to tell a segmented story. So I'm definitely a fan of it. Use it while you've got it. But in addition to that, LinkedIn has all of these event based retargeting features that happens just for those who are on the platform. And these have nothing to do with cookies, every action that someone takes on Linkedin.com. LinkedIn knows who they are and what action they took. So it's just keeping track on the backend. So I would highly recommend take advantage of things like single image ad interaction retargeting, or 25% video viewers, or form retargeting company page visits. If they're interested in a LinkedIn event, really anything you can take advantage of there. In the past, I've always recommended using Google and Facebook's retargeting features. And that certainly isn't changing here. Google and Facebook are by far the most advanced ad platforms on the planet. So I'm not sure how their tech is going to keep working. But if anyone is going to have a retargeting solution that works, it's going to be theirs. So definitely set up LinkedIn website retargeting, but also have Facebook and Google's as well. And then all your platforms can all hold hands and sing Kumbaya around the fire. You may notice that this is going to shrink the size of your audiences on LinkedIn from your retargeting campaigns. So you may find that you have to combine retargeting audiences just to get large enough list sizes. This obviously isn't great. But combining multiple lists is much better than just having retargeting audiences that won't run. If you've never paid attention to it, go check out website demographics now. If you have the LinkedIn insight tag installed, you've already got this make use of it. Now while the sun is shining. Because after cookiepocalypse is over, we don't know if this is still going to work. Similarly, use LinkedIn Audience Network in your sponsored content campaigns as much as possible before it may go away. Like I mentioned before, CRM tracking from your LinkedIn Ads is critical. If you don't have form fields coming from your LinkedIn ads being passed into your CRM with UTM parameters or other tracking parameters, informing you where those leads came from which ad they clicked, etc, you need to stop the presses right now and go get that set up. That is table stakes. There's another awesome feature on LinkedIn that isn't going to be affected by cookies going away. And that is the list uploads feature. You can always upload lists of individuals or company names for targeting or for exclusion back into LinkedIn. So make sure you are building your lists. When you own someone's email address, you can then do a lot with it, you can upload it into so many different ad platforms, as well as email them through your marketing automation solution. So build those lists, own that data. Because if you're just using LinkedIn targeting, you'll pay dearly, and you're just building on rented land. But there's so much more you can do if you actually own that data. 33:07 So let's get really technical. Here again, let's talk about the different alternatives to cookies that people are figuring out. One that I'm hearing a lot of advanced Facebook and Google advertisers doing is called server side tracking. There's a cool article all about this that we've linked to in the show notes by a site called Magic X. Sometimes it's called server to server or S to S, it works by cutting the user's browser completely out of the picture. Instead, the ad platform either Facebook or Google, in this case, it's going to cooperate right with your website's web server. It's capturing info about the user session directly from the server. So the ad platform, it's going to assign a unique identifier, because Facebook obviously knows exactly who you are. So they can link your identifier and your identity on their side. And then your website's server is going to receive that identifier and send information back to Facebook about the pages that it loaded during that session. And then when a conversion occurs, Facebook receives it right through its API. So there's no need to check the user's cookies in their browser or anything like that. This is the solution that the largest advertisers are using now. And there's a marketer by the name of Simo Ahava that I have great respect for. If you're running Google ads, there's an awesome article by him all about how to set up serverside tagging and tracking with Google ads inside of Google Tag Manager. So that's down in the show notes below at simoahava.com. Simo, if you're listening, huge fan. There's also another technology called fingerprinting. And again, really cool article about fingerprinting down in the show notes below. This one is by pixelprivacy.com, but fingerprinting works by the website creating a profile around each browser that's accessing this profile. It's a combination of your browser type, your browser version, your operating system, which plugins you have enabled, your timezone, language, screen resolution, and potentially a bunch of other active settings. And you might think that packaging this up is all pretty generic. But when you realize that any specific combination of all these browser elements is only going to occur about one in every 286,000 browsers, you can see how you might be able to consider it reliable as a marketer. And that's just the information about the browser to identify a user. So you can imagine a business could combine the browser fingerprint with its own data about you. So let's say that you fill out a form, they can then combine that data with now your name and email address, and then they can place you into some sort of a behavioral segment that they could follow up with. I don't hear a whole lot about fingerprinting. So it's possible that fingerprinting is even one of the things that server side tracking is using. But I don't know, that's a little past my paygrade. I do know that under GDPR, browser fingerprinting isn't illegal, at least not yet. So this is something that people are doing. I think server side tracking is so cool. I really wish we could do it on LinkedIn. So I hope LinkedIn releases a version of server side tracking that us LinkedIn advertisers can use. Bonus points if it makes the audience Network website demographics and retargeting more accurate. All right, I've got the episode resources party coming right up. So stick around. 36:25 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 36:36 All right, like we talked about here in the episode, there's an article by ionos.com all about what cookies are. There's the pixelprivacy.com article all about browser fingerprinting. There's a termly.io article all about first party versus third party cookies. There's the cookiesaver.io article all about how Apple's intelligent tracking prevention treats cookies. So if you're a site owner who deals with cookies, that's a great one to read. There's of course, the Simo Ahava article all about server side tracking with Google ads. And then we mentioned a few episodes, there's the website demographics episode, Episode 54, that you'll definitely want to check out if you haven't already. And then episode 22, we talk about all the different sites and apps that LinkedIn Audience Network can show up on. If you or anyone you know, is looking to learn more about LinkedIn Ads, point them towards the course that I did with LinkedIn Learning. It's of course linked to here in the show notes below and it's by far the least expensive and the most in depth course out there. If you're not already, subscribe to this podcast, if this was great info and you want to hear more geekiness about LinkedIn Ads in the future, hit that subscribe button. And then like I talked about before, please do rate and review the podcast. It makes a huge difference to me and I would be personally very grateful. If you have any corrections for us or suggestions for other episodes, or even feedback about the show, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

Please consider supporting Human Voices Wake us by clicking here: https://anchor.fm/humanvoiceswakeus/support Tonight we leave the Celtic myths with an overview of The Great Myths #8-18 (which can be listened to here), and then read one final story, of Cuchulainn's fight with Ferdiad, from Thomas Kinsella's translation of the Táin bo Cúailnge. The translations I have read from or referenced in these episodes include: Jeffrey Gantz, Early Irish Myths & Sagasand The Mabinogion; Thomas Kinsella, The Táin; Patrick Ford, The Mabinogi and Other Medieval Welsh Tales; Ann Dooley & Harry Roe, Tales of the Elders of Ireland; Nessa Ní Shéaghdha, The Pursuit of Diarmuid and Gráinne; Kenneth Jackson, A Celtic Miscellany. The nonfiction books I've relied on include: James MacKillop, Oxford Dictionary of Celtic Mythology; Mark Williams, Ireland's Immortals: A History of the Gods of Irish Myth; and the book/documentary series that got me started on it way back when: Carmel McCaffrey and Leo Eaton's In Search of Ancient Ireland. Any comments, or suggestions for readings I should make in later episodes, can be emailed to humanvoiceswakeus1@gmail.com. I assume that the small amount of work presented in each episode constitutes fair use. Publishers, authors, or other copyright holders who would prefer to not have their work presented here can also email me at humanvoiceswakeus1@gmail.com, and I will remove the episode immediately. --- Support this podcast: https://anchor.fm/humanvoiceswakeus/support

My guest Mark Williams is the real deal when it comes to being a Top Gun Fighter Pilot! We do cover his time as a fighter pilot and the approach you need to fly fighter jets at high speed (10 miles a minute). Mark is also a keen meditator and is a Director of Mindfulness Programs at Veterans PATH. In this episode we cover: What it takes to be a fighter pilot Similarities between military training and Bhuddist monks Meditation Self compassion - why it's important when you look to make changes in yourself or your life We touch on the three pillars to build any change and some thoughts today's stressful work and life. We are planning a second episode to delve further into meditation and psychedelics!  If you have any questions for the episode, drop me a note - coach@comentra.com If you enjoyed this episode please give it 5 stars/thumbs up. You can help me immensely by subscribing and sharing with one friend. _____________________________________  How to connect with me:  LinkedIn: https://www.linkedin.com/in/azzyaslam  Twitter: https://twitter.com/AzzyAslam  Subscribe to my new YouTube channel: https://www.youtube.com/channel/UC6UoRoVrNjXX2knbW_mlVoA  Website: https://comentra.com  Blog: https://comentra.com/blog

This is episode 539. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Organization's Role in Promoting Corporate Culture with Datasite CRO Mark Williams

Todo mundo tem uma voz dentro da cabeça. Ela nos ajuda a entender o mundo e dizer que vai ficar tudo bem. Às vezes parece que ela não gosta da gente.Desde a virada do século a ciência vem entendendo cada vez mais de onde vem essa voz. E talvez ela seja menos uma mente racional e mais como o barulho da TV ligada no fundo da sala. --- Links do episódio Accelerando — Charile Stross A voz na sua cabeça: Como reduzir o ruído mental e transformar nosso crítico interno em maior aliado — Ethan Kross Rethinking a First Novel — Akhil Sharma Sobre a escrita: A arte em memórias — Stephen King Por que vagar pela mente é ruim para você e como evitá-lo — Tracey Marks Atenção Plena: Mindfulness: Como encontrar a paz em um mundo frenético — Danny Penman, Mark Williams

JJ Jackson chats with Walker Mehl of Locked On Hornets about the previous NBA season for Mason Plumlee and talks about the Charlotte Hornets drafting former Duke center Mark Williams. Twitter: @LO_BlueDevils | @_JJ_Jackson_ The Locked On Blue Devils Podcast with host JJ Jackson is a daily show that brings you the latest news & headlines from Duke Blue Devils Athletics. Every day, we will discuss the biggest stories from Duke Basketball and Football and feature special guests including athletes, coaches and insiders for an in-depth look. Locked On Blue Devils is a part of the Locked On Podcast Network. Support Us By Supporting Our Sponsors! LinkedIn LinkedIn jobs helps you find the candidates you want to talk to, faster. Post your job for free at Linkedin.com/lockedoncollege Terms and conditions apply. Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKED15,” and you'll get 15% off your next order. BetOnline BetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! Learn more about your ad choices. Visit podcastchoices.com/adchoices

LOH ends the position previews talking about the bug guys. At what point do you think we'll see the rookie in Mark Williams take over the starting center position? PJ Washington has seen a ton of time over the past 2 years at the 5 spot, will that change now that Charlotte drafted a Center in the 1st round? Rock Auto Amazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you. MEGAPHONE:  Follow & Subscribe to the Locked On Hornets Podcast on these platforms

Rising feedstock and energy cost has impacted the UK egg industry with many farmers on the verge of shutting down. What are the solutions to ensure that one of the cheapest sources of protein is available for all? Mark Williams, CEO and Secretary from British Egg Industry Council, share his thoughts whilst reminding us that there are many similarities with the Malaysian egg industry.

1996 Afcon Winner Mark Williams reflects on the journey of Banyana Banyana on the 2022 WAFON tournament. He also touches on the history of salaries of footballers in South Africa.See omnystudio.com/listener for privacy information.

Chris McClain of WFNZ (92.7 FM in Charlotte) joins Richie and Brian to discuss a variety of topics regarding the Hornets. The conversation covers many items such as the firing of James Borrego, the merits of acquiring Myles Turner, and if Mark Williams will have a significant role in his rookie season. Buzz Beat Plus Perks: Early Access to episodes (this was released 10 hours before) Ad-free episodes Exclusive content Learn more about your ad choices. Visit podcastchoices.com/adchoices

Pick up that phone, it's another episode of Staring Into the Abyss! This week the gang goes into the woods to answer the call of Daron Kappauff's We Can Never Go Back. Before their hike they discuss the Resident Evil TV show, Solar Opposites, J.F. Gonzalez and Mark Williams' Clickers, Brian Evenson's The Glassy, Burning Floor of Hell, The Black Phone, and Incantation. Now, listen in and figure out who is on the line! Buy We Can Never Go Back  

House enshrines same-sex marriage; vocational rehabilitation; The Move; Mark Williams

Wellll, welll, well. Carolina Cast Listeners, The Hornets are officially participating in the 2022 Summer League. Well, in fact, the Summer League is almost over. The Hornets have made history this year by winning their first Summer League game since 2019. We have seen what the guys are capable of, especially with Bryce McGowens consistently having the most minutes and points per game. We have seen a couple other guys we were anticipating on the court including Mark Williams. We hope to see more out of him as the season progresses, but we will see. We know, at the very least, he is better than Mason Plumley. Will the Hornets go to the Summer League Playoffs? And will they make any progress there if they do go? We know, in all likelihood, that the Hornets can't compete against guys like Chet Holmgreen but it would be interesting to see how far we can get! The Panthers Preseason and Training Camp is start soon as well. This will give us a great look at our team moving forward, especially with Baker Mayfield on the team now. I'm looking forward to seeing how the team will shape up this coming season. And, not to jinx it, but it we can at least make the playoffs! Finally, a sport I don't know much about, the Carolina Hurricanes were widely praised for their draft pick. In regard to that, the Canes are looking at who they may pick up during free agency as the NHL just opened that up. We're going to get into ALL of this and more! Be sure to leave a chat, say hi, or comment if you pop in. I love talking to listeners and hearing your feedback! Follow me on Twitter, Tiktok, & Instagram @IE_CarolinaCast! And join IE Sports Radio Patreon as well if you want to support what we do here!

Matt Stroup, Jonas Nader and Steve Alexander discuss the impact of Deandre Ayton staying in Phoenix, and takeaways from the Summer League stat lines of Chet Holmgren, Paolo Banchero, Keegan Murray and more. Also on this episode: the opportunities on the Jazz if they end up trading away Donovan Mitchell, Jordan Clarkson and Malik Beasley, and why Quentin Grimes could be a huge beneficiary. (4:33) Deandre Ayton will return to the Suns(10:00) Utah Jazz trade rumors(14:40) Injury updates from Denver(19:47) Chet Holmgren(25:20) Paolo Banchero(30:03) Keegan Murray(33:43) Tari Eason and Mark Williams 

Richie and Brian hop on Twitter Spaces following the Hornets' win in their third Summer League game. The two recap the game and evaluate the play of Mark Williams, Kai Jones, LJ Figueroa, Bryce McGowens, and more. Buzz Beat Plus: The Perks Ad-Free Episodes Early Access to Episodes (this particular episode was released 12 hours prior on BB+) Exclusive Episodes Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Hornets play the best Summer League game of the session so far. Are you happier with Mark Williams providing rim protection or Bryce McGowens being a whole bucket? The guys take a break from Summer League to discuss a Donovan Mitchell update and ask if Mitchell to the Hornets is a fantasy or reality? Rock Auto Amazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you. MEGAPHONE:  Follow & Subscribe to the Locked On Hornets Podcast on these platforms

The Jazz are listening to phone calls for Donovan Mitchell, so LOH asks what it would take to land him in a trade? The guys switch back to Summer League to ask about the final Two-Way Contract and discuss what they're watching specifically tonight in game 3. Rock Auto Amazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you. MEGAPHONE:  Follow & Subscribe to the Locked On Hornets Podcast on these platforms

Is it time to see Mark Williams start over Nick Richards? Walker and Doug discuss what they've been impressed with and what they hope to see next from the 1st round pick. Afterwards, LOH looks at a couple Miles Bridges deadlines and express how they think this offseason has changed the calculus on expectations. Rock Auto Amazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you. MEGAPHONE:  Follow & Subscribe to the Locked On Hornets Podcast on these platforms

Charlotte won its first Summer League game since 2019! But... is that really the story? LOH goes over the most important topics through 2 games such as Kai Jones development (or lack there of), Mark Williams' defense, and the Hornets' roster construction out in Vegas. Rock Auto Amazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you. MEGAPHONE:  Follow & Subscribe to the Locked On Hornets Podcast on these platforms

Richie and Brian hop on Twitter Spaces to recap the opening loss in Summer League to the Pacers. The two evaluate the play of Mark Williams, Kai Jones, Nick Richards, JT Thor, Bryce McGowens, and Jalen Crutcher. To conclude the episode, they give "1 High" and "1 Low" of the game. Buzz Beat Plus: The Perks Ad-Free Episodes Early Access to Episodes (this particular episode was released 4 hours prior on BB+) Exclusive Episodes Learn more about your ad choices. Visit podcastchoices.com/adchoices

Tough debut for the baby bees out in Vegas. Who stood out for better or worse? Follow & Subscribe to the Locked On Hornets Podcast on these platforms

PLUS! How is Coach Steve Clifford already influencing the team that will go to Vegas? We hear sound from Summer League head coach Jordan Surenkamp. Which Hornets assistants are staying, going and being added? What kind of impression is Mark Williams making on the staff? Follow & Subscribe to the Locked On Hornets Podcast on these platforms

Show Resources Here were the resources we covered in the episode: Mark Williams on LinkedIn LinkedInformed Podcast linkedinformed.com NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.   Show Transcript AJ Wilcox Going viral on LinkedIn, it's easier than you think. We're talking about viral content on LinkedIn on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. AJ Wilcox 0:19 Hey there LinkedIn Ads fanatics. I've said for years that LinkedIn is the easiest network to go viral. And this is because so few people post compared to how many people there are there. The last stat I heard, this is back from 2019. But there were only 4% of members who post, but 100% of us need content full in our feeds when we log in. So it's definitely in LinkedIn best interest to share our content with those who aren't even in our network, I get asked all the time about virality, even though I'm the LinkedIn Ads guy, and I want to share my top information source on this so that you're hearing it right from the source. Mark Williams is the host of the LinkedInformed podcast. And it's my main source of information about the organic side of LinkedIn. He's known as Mr. LinkedIn for good reason. He's widely regarded as one of the world's top LinkedIn experts. He lives in the UK so I know you're going to enjoy his buttery smooth accent. I love his fresh and unbiased attitude about LinkedIn. And I know you'll appreciate it, too. Let's hit it. AJ Wilcox 1:25 Mark, I'm so excited to have you here. Just so everyone knows Mark Williams is a close friend of mine, we actually got to hang out in the UK last time I was there. We're both into cars. So we've got to go a tour of the Aston Martin factory because I'm a big Aston Martin fan, big exotic car guy. And it was great to get to hang out in person quite a bit. Mark, I would call you one of the top LinkedIn experts, especially on the organic side. I'm a huge fan of your podcast. So thank you so much for coming on the show. Mark Williams 1:53 It's a pleasure. And I'm delighted to be here can't wait. You reminded me of a time when we met at the Aston Martin. And I do like cars, but not quite to the degree that you do. In fact, one of the things that we all love about you, AJ is your natural enthusiasm for most things, really. But when it comes to cost, particularly Aston Martin's, yours goes through the roof. I distinctly remember a conversation when this guy who clearly was enthusiastic about cars, as you was talking about a camshaft I think it was. And I remember thinking, yeah, I like cars, but this is perhaps pushing the limit for me. But you were truly enthusiastic. AJ Wilcox 2:38 I'll tell you, I do not own an Aston Martin. And I certainly hope by the end of my life. Problems is I have young kids. And if any of them ever scratched that car that is pure art. I don't think I could contain myself. But I will memorize the names and the zero to 60 times and top speeds and stuff at the best of them. Mark Williams 2:55 It's time to get an Aston Martin is when your kids are teenagers, because then you can take them to school. And you know, there's lots of benefits for them in that. AJ Wilcox 3:02 Oh, totally. Yeah. Cool. Well, I'd love for you just to tell us a little bit about yourself. All obviously in the intro, I've given you a full read of your bio. But tell us about yourself anything cool that we should know, Mark Williams 3:16 My background prior to LinkedIn training, I started doing some training in 2008. So quite a long time really. Coming up to 14 years that I've been doing this, which is actually the longest job I've ever had. Having said that I was in my career before that was all in recruitment and recruiting. And so I was 19 years in that industry. But the longest time with any one company was 12 years. So 14 years working for myself now beats that. And I guess an interesting story about me that perhaps tells more about me than perhaps going through the factual bio stuff is that I was not particularly well educated started in recruitment, which was a very sales orientated environment, a very high pressure, sales orientated environment when I first joined it, and it was survival of the fittest, and it suited me well, because I was a bit of a fighter really, you know, in that I could get out there and make things happen and work harder than anybody else. And all of the things that that were strengths of mine very much appealed or played into that kind of role. And I was hugely ambitious, worked and worked and worked and worked my way up through that industry to end up running a business. And it was a thoroughly enjoyable and highly rewarding stage of my career. But by the time I left it in 2008 I had completely lost myself and I have many faults, but one of my biggest faults but also my biggest strength is I'm not a quitter, right. You would typically think that's a good thing, but it's not a good thing when you end up doing a job that you really hate. Because you don't want to give in and that's what happened to me. And probably the last four or five years of my time in recruitment, I was a different person, deeply unhappy, went through a divorce at that stage as well. Not many people talked about mental health in those days. But if they had to do another been a candidate for being in a pretty bad state, and leaving that, and long story, which I won't go into, but the company was taken over, the new people didn't want me involve a business that I kind of saw as being mine, but wasn't actually mine, was taken away from me. And like, my baby was ripped from my arms if you like. And that together with the kind of self esteem issues that happen when something like that happens to hit me really hard. But it was also the best thing that ever happened to me, because I had to dig deep find myself, again, build a business from nothing. And I'm really proud of the fact that I did that. But more proud of the fact that I came back to being the Mark Williams that I was many years before that. And the reason I'm telling you this is that I just think it's just an interesting perspective on how careers and you know, everybody's in a career listening to this can sometimes take over your personality. And you can just get carried away on a certain route and end up deeply unhappy. And if I had someone telling me a story like that before, it happened to me, I might have seen it happening. But when you're involved in it day to day, you don't you know, but I've thoroughly enjoy what I do. Now. I love working for myself, and I love working with LinkedIn. So that rather difficult time my life turned out to be one of the best things that ever happened to me. AJ Wilcox 6:30 Well, I definitely feel you there. I've been through a divorce. I've, I've been fired. I've started a company, all of those things I definitely feel for you. And I look back definitely with the same respect and understanding. Of course, going through hard things is not easy for us. But I wouldn't trade any of it. It made me who I am. And I'm really grateful for it. Mark Williams 6:50 Yeah, so I was listening to podcast recently with Bear Grylls. And he said that in life, we don't always do the things that are tough to do, because we want to protect ourselves from those tough things, difficult things, awkward things. And also, sometimes things happen to us that are unpleasant. But almost always, they turn out to be highly rewarding when we look back at them. So don't always take the easy route is kind of what he was saying. And I think there's a lot of truth in that as well. AJ Wilcox 7:19 Yeah, Bear is wise. You may drink his own urine, but he's wise. Mark Williams 7:26 Yeah. Apart from in that sense. AJ Wilcox 7:29 I mean, first of all, tell us because I personally probably know 50 Organic LinkedIn experts. It's kind of a cottage industry of trainers, how would you say your specialty is differentiated? How does it differ from others in the industry? Mark Williams 7:42 My expertise has changed over the time that I've been doing this, because you can imagine I mean, when I first started LinkedIn training, content wasn't really a thing to me. I mean, there was content on LinkedIn. But it was so bad. Nobody was ever thinking about it. It was really just a load of job ads basically filled everybody's feeds, you know. And so in those days, I was training completely different stuff and talking to people about completed and stuff about LinkedIn. And then of course, the platform really changed, I'd like to say it was about five years ago, was probably nearer to 10 days ago. Now think about it. Time flies, but it did start to really change. And so you adapt with that. And I think actually the stage that we're at now, I enjoy this, more than I've ever done with any part of LinkedIn. And sometimes clients contact me and say, Can you do a workshop on searching or, you know, they always want to cover profiles, which I'm always happy to cover, but a bit boring, frankly. That's kind of old school stuff. The really interesting stuff is all around content. I guess I'm I wouldn't say I'm the only person that does this by any sense of the imagination. But what I like to talk about and work with people on is about getting out there on LinkedIn, and becoming more influential, more visible and more influential. Visibility comes first, but it has to be allied to credibility. Visibility and Credibility when added together gives you influence and its influence that allows you the opportunity to leverage that influence for your own success and your business's success. No matter whether you work for someone else, or you work for yourself, that ability to have influence and leverage it. That's what I specialize in. That's where I've worked with people who are good at what they do. And well known in small circles, traditional offline circles, and communities, and unsure about LinkedIn for a whole host of reasons, sometimes silly reasons, sometimes very profound reasons. And work with those people to help them utilize this tool to allow them to show the world actually how good they really are, what they do. And of course, and we'll get into the some shows we talk more. But of course the way to do that is not to tell the world how good you are at what you do. It's to show the world, how good you are at what you do, and that you're someone that you want to do business with. And so that aspect that I specialize in that kind of visibility. See how we use this platform to become a personality, a character that people want to do business with respect, but also like and want to do business with? AJ Wilcox 10:11 Very well said. So I guess my biggest question then because you specialize in this, why be a creator on LinkedIn? Why create content? WhyPost? Mark Williams 10:20 What is the best way? Nothing beats it yet who knows in the future, but nothing beats it. Yeah, of developing your brand's now, whether that be your personal brand, or your company brand or probably both. And making that more visible to a wider audience. Obviously, everything that you do on LinkedIn has the opportunity of doing it at scale, as opposed to other methods that are on LinkedIn or online. And so it's the best way, if you can post successfully, if you can consistently show up in people's feeds, then they are going to learn more about you. I mean that in the broadest possible sense. So learn more as in who you are, right? So first of all, who is this guy? All right, okay, understand who he is, or who she is. And then educate those people in what you do, how you do it, why you do it, and who you are as a person. And all those elements are what makes someone want to do business with you, you know, it's not an overnight thing. But if you can post successfully, or produce content for LinkedIn, that is seen by a wide range of people, then you have an opportunity to generate business from LinkedIn, without having to push hard doesn't mean you work hard, you do have to work hard. But there's a big difference between pushing hard and working hard. And you know, I'm always away from and against the kind of philosophy of knocking on doors, and pushing hard to win people's business, it makes you feel good. Because you feel like you're doing something. You feel like you're acting something positive in order to grow your business. But everybody else is kind of pushing away from you, because people don't want to be sold to in that way. And so what you're trying to do, through being highly visible through a successful content has become magnetic so that people want to come to you. And you know, the analogy is that you are standing still, and people are queuing up at your shop, as opposed to you having to get out there with a trolley and walk around people's houses, knock on their doors and say, hey, you know, I've got something to offer you. successfully getting a line of people outside your virtual store, irrespective of what you sell physical products or otherwise, is the name of the game. And the way to achieve that is through successful content. AJ Wilcox 12:42 I totally agree with that. In one of your most recent podcast episodes, you talked about kind of a case study where someone posted the same thing, the same video on LinkedIn, as well as on Tik Tok, they were talking about how much more viral how much more attention they got on Tik Tok. And as I was listening to that, I was like, well, that's, that's great. virality is very, very interesting for a lot of reasons. But I look at LinkedIn as a network and go, where would I rather be viral? Where would I rather be seen? Is it the network where people are paying attention to who I am professionally? Or is it a network that's really hard to build a brand? And you're just you're being seen by people who don't already know who you are? And a lot of them might be kids? Mark Williams 13:25 Yeah, TikTok is an interesting platform. I think what the point that guy was making is how the algorithm on TikTok is managing to distribute his content has so many more people, and that LinkedIn was much more restrictive, in whose content was getting in front of who's still getting decent numbers from LinkedIn to be fair, but not on the scale that he was achieving with tick tock, and it's not the size of the audience, per se. It's more the effectiveness of the algorithm to push something out. And I don't know what the answer to that is exactly. But I do think he was making a valid point about the fact that we could achieve more, should the LinkedIn algorithm work in a more effective way. Now, I'm not saying that TikTok has got all the answers here at all. But I do think that LinkedIn could and, by the way, are learning from TikTok. I think, the very early days of LinkedIn, they looked to Facebook a lot. You know, they copied a lot of things from Facebook, and they were clearly Facebook admirers, and that died off many years ago. For most of us, but definitely LinkedIn. And since then, they haven't really shown any evidence of sort of copying or following anyone else. Until TikTok, actually, and they do seem quite influenced by TikTok. So you may have a point about the algorithm. It may be that the algorithm with LinkedIn will improve to give us better reach but without a doubt, you know, the audience is the right place on LinkedIn. And there are frustrations with lots of things to do with LinkedIn and you know, anybody listening to my podcast will know that I can be very critical of LinkedIn at times because always coming from a place of love, you know, I love the platform, I love the community. I like the company, you know. And so it's a disappointment thing rather than that I'm angry with them as I want it to be better. And I want them to get better and all coming from a good place. And so you know, I can be critical of LinkedIn, for sure. But at the end of the day, we have a hugely valuable platform. And it's important that there are things in place to protect members of this platform that are using it for the reasons in which its purposes, right, which is business networking. Now, I'm not old school at all, despite the fact that we're doing this long time. I'm really not old school with regards to LinkedIn. I love all kinds of content. And I think LinkedIn is a place for all kinds of content. But I do also understand that essentially, what sets LinkedIn aside from other social networks is it is a business network. And if it became TikTok, then it would lose its value, right? It would just be called other TikTok. TikTok don't want to be LinkedIn, so why should LinkedIn want to be TikTok, right? So it has to keep its identity, but at the same time, learn things from other platforms that, you know, have tracked certain things and done things better. And, you know, a frustration of mine is I just wish LinkedIn could be more innovative along those lines. They seem to follow other people more than they do innovate and come up with ideas themselves. I think they are getting a bit better at that. But that's certainly been a long standing frustration for me with LinkedIn. AJ Wilcox 16:29 Oh, same here. All right, so we've talked about virality, about viral reach, I'll take a little bit of a step back here and say, Why is LinkedIn a platform where you can get that viral reach? What is making your content able to be seen by people who are not your direct followers and first level connections? Mark Williams 16:47 So this cuts to good content should be all about the mechanism of distribution on LinkedIn. And there's different types of distribution. But if we talk about post distribution, the mechanism of post distribution is through engagement primarily actually comments, but reactions, and repost are also effective in terms of not reshares. But reposts, which is a slightly new thing. There are also effective means of distribution. Of course, on LinkedIn, we have these two sides, we have company pages and personal profiles. Company pages is where all the your stuff happens, all the advertising stuff happens. And so there's not so much a conflict in the sense that LinkedIn will not restrict personal content or don't restrict personal content, organic reach in the same way that they would do with company posts, organic reach. Company posts, organic reach, if they allow that the same level of reach and distribution as personal posts, then nobody buy ads right? Why would you? But with personal posts, they still allow great organic reach. And also, you know, another factor that plays into all of this is that LinkedIn, have traditionally in their DNA, is there a subscription based monetization model. Now, advertising has become significantly more important to them, and continues to be and will continue to become bigger and bigger. But all those people that predicted many years ago, the likes of Gary Vaynerchuk, who said, you know, get on LinkedIn now, because organic reach will disappear like it has done with everyone else. Well, that was at least five years ago. I don't get it, it's actually better now than it was then. So clearly, there's something different. And I think one of the things that's different is that LinkedIn still make the majority of their revenue from subscriptions. And there is no other social network that does that. So they are distinctly separate in that regard, and can afford to play this game of allowing people great organic reach. The mechanism of distribution for organic reach is putting out content that people are going to want to engage with, that then brings it to their followers, or their network, their connections. And that is the key elements to understanding what good content is really, is that if you can put out content that essentially starts a conversation, then you're definitely in a position where you have the opportunity of not necessarily virality. Virality is an unrealistic objective. That's like saying, you know, I want to be a footballer who plays in the Champions League final every year, you know, it's not realistic for most people, but trying to get greater and greater reach is important. You can't get away from that. I mean, there's always this debate about No, I don't care if it's only seen by 10 people so long as they're the right 10 people. But the problem with that is tha the whole point of this is that we're trying to reach an audience that don't know us. But we are trying to reach an audience that knows this as well. And that's a different thing. You want to be a reminder to those people and keep in touch with those people and through content as well as direct message in another mean but we also want the opportunity to reach people that haven't heard about us. And to do that you do need reach. You do need to get beyond those people that are already connected with you. And the way to do that is to get people to comment, ideally, engage with your posts. AJ Wilcox 20:18 So what kinds of posts and content do well, on LinkedIn? Mark Williams 20:22 Well, I have five types that I usually talk about in my sessions with people. And this information is based on observing this for years and years, on my podcast, I have a feature called post of the week, which is really popularized, it's become a problem, I actually have to admit, because I find it really stressful. Each week, choosing posts of the week now. It used to be back in the day, that half of them would come from me, right, because nobody was nominated. And he posts and so I'd go looking for a good post, and then just, you know, put it in as opposed to the week. Now I get so many nominations, and also so many good nominations, it's really hard to pick the winner. The beauty about that feature for me is you really keep an eye on the stuff that does really well, right. And that has been seen by a wide audience, and then you can start to analyze, the reason proposed to the week isn't just to, you know, give praise to people have done a good job, it's actually for us all to look at it and go, What can we learn from this, you know, and that's what I do with that feature every week. And that's allowed me to get a feel. So I have these five things that are broadly categories of posts that tend to do well. So the first one is, I call it challenging and debatable. So putting out something that kind of polarized his opinion in some ways. So it doesn't have to be, you have to be careful with this one, obviously. But you could put something out, there's going to upset a lot of people, and you perhaps don't want to do that. But at the same time, it allows you to demonstrate elements of your character and personality that people will really buy into or not. And I always think that's quite a good thing. I mean, you don't want to go around, you know, obsessing people for the sake of it and just being controversial for the sake of it, that doesn't reflect well on you. But being authentic, and actually putting something out, that kind of, you know, put your flag in the ground on on a point is a good thing. Because those people that agree with it are the people that are more likely to do business with you. So it's no bad thing that your crowd your audience, your people that like you are gonna respond well to that. But it's also a good thing in a post if people disagree with it, right. So quite often post that do the best you see the common thread as it created a lot of debate and opinions on either side. It's what we call something that's not vanilla. That's very much what we call a marmite post. I know you don't have marmite in the States. But it's a spread that you either love or you hate, right? I'm a fan, right? So I'm very much on the side of loving marmite, but a lot of people absolutely detest it. There's nothing in the middle. You can't have a vanilla opinion on marmite. So something like that. That's that's the first type challenging, debatable gets people talking. A second type, these aren't in any particular order, by the way, equally as powerful is helpful. So you're putting out content that is really helpful to the majority of your target audience. What I mean by that is that the kind of people that you want to reach are going to receive something in their feeds, that actually, when they consume it, they actually feel that it's helped them in some way. Now, you have to be careful with this one because if they believe that even though it may have been helpful to them, that you are using it as a way of persuading them to do business with you, then that might destroy its effectiveness. If it could be perceived before being properly consumed as being promotional. That's a problem. So I always say to people, the best way to do this actually, is to really know your audience, like really know these people well. You can't know them all I know, but get an intimate understanding of the things that they find challenging and difficult. And when you understand that, then try and find solutions to those problems, and then post about those solutions, which are helpful to them. Now, you may have found those solutions on LinkedIn or anywhere you want doesn't really matter. Always obviously, quote where you found that solution from and make sure everyone's tagged that should be tagged, so they get full credit for it. But your job is to make people's working environment easier and easier. And if you're putting out content that they find helpful to them, then those type of posts typically do very well. Third type is sort of a type and sort of not because this kind of permeates all of the types really. But the third one I would stay is personal posts. Now. I don't mean necessarily, intimately personal. excuse the pun, that's a personal decision. But so that's up to you. Yeah, how personal you want to get with it is entirely up to you. I'm not not that. I'm not talking about the fact that you talk about your divorce on a, on a post, or I talk about my dad having dementia on a post, I'm not necessarily talking about that. I'm talking about whatever subject you are approaching, you take a personal perspective to it, you bring your personality to it, your opinions to it, your sense of what's right and wrong about it, or your confusion with it, or something that allows people to feel that you're not A. preaching at them, and B. that you're just sharing something in a very real human way. And when people see content like that, they relate to it, and they respond well to it. And, you know, look, this is not something that I would have said, six, seven years ago, but you can't deny it. I mean, just you look at LinkedIn every day. And the posts that do well, are those posts that are in some way personal. And they always say, it's difficult to show this as a visual thing. But imagine two circles that overlap. It's a classic kind of diagram of two circles that overlap. And the circle on the right is business content. And the circle on the left is personal content. And when I say to people is not so we have business content on LinkedIn, we have personal content on LinkedIn, let me tell you now, the vast majority of content on LinkedIn is the business circle, right? The vast majority of people that post on LinkedIn are posting business content. Now you find that hard to believe, because you think it's personal. But here's the deal. That's the content you seeing. There's a difference between the two. But the vast majority is business, the vast majority that you see is personal. What is that telling you? AJ Wilcox 26:44 Good point. Mark Williams 26:44 Yeah, that's the reality of what we're dealing with here. Now, the reason why those circles crossover is that's the sweet spot, right? So if you're approaching a business subject in a personal way, then you're hitting the sweet spot. So that's good advice, I think over finding how to be personal in your content on LinkedIn. So that's the third time personal. Fourth is, I call this something cool. And what I mean by that is something innovative, new, different, exciting, don't care, what it is really doesn't matter, right? Doesn't have to be related to what you do probably better is not related to what you do. But something that you found or something shown to you something that's excited you and you've gone Wow. Right? You know, someone shows you a feature on the iPhone, and you didn't know about it, and you go, Oh, right, I didn't know about that is amazing, I could do that. I think if you've seen that thing, TikTok is great for this actually TikTok, we can learn a lot from TikTok. People post off and you go out now you could do that, right. And there's a thing that I've seen during the rounds, where when someone plugs in a charge as their phone, it speaks to them, and they can say what they wanted to say. So they get it saying all kinds of rude things, right? So they unplug their phone thinking it's someone else's phone. Anyway, what I'm saying is that when something like that happens, if the effect to you was excited you and you thought wow, that was amazing, then share it and talk about it, because other people will as well. People will love something innovative Do you different. Mark Williams 28:09 And then the final type is, which is a really obvious one, but highly topical. And sometimes you can use highly topical content or subject matter to express something or talk about something that you want to talk about. And the example I always give for this is years ago, there was a band that I'm sure you know, AJ, because you're younger than me, called One Direction, right? Hugely successful, won The X Factor, etc, One Direction were going an absolute storm and taking over the world. And then one of the members left, Zane left. And it was big, big news, like all over the papers and everything big news. And this guy who was a coach and HR consultant, and he did a post with a picture of Zane, just a picture of Zane on LinkedIn. Anything can work. And then what he talked about was how do you manage a situation when a key member of your team leaves unexpectedly? Brilliant, right? Just because he got people's attention with a topical subject. But related, it's something that he knew what matters to them, because he's audience of people that manage people, right. So that was a great post. And I think that's the kind of stuff that I'm talking about when I talk about highly topical, not just for the sake of it, but because you can relate it to something and it's interesting. So they're the sort of five types that typically do well. AJ Wilcox 29:32 Well, what about formats then for posts? If you have those five kinds of posts, the topics, the aim of them? Are you going to try to shoehorn those into a specific post, for instance, if you've heard that text only does really, really well. Do you go all in on that, like how do you think about the format? Mark Williams 29:48 Yeah, I mean, people overestimate the power of formats, nothing like as important as the content itself. So getting the subject right is far far more important. And I find people get really obsessed with you know, I'm into video or I'm into text posts. Just like honestly, don't worry about that. Worry about getting your content, right. But that said, when you've decided what it is you want to talk about some things will suit one format better than another. So for instance, let's take that example I just gave you, that probably was more suitable for an image post, right? Because the picture of Zane would stand out, people would notice it and go, what's this about? Right? So that kind of makes sense. But honestly, if I looked at the numbers and said, Well, what you know, which posts typically when posted the week or post of the year, which is the most successful one of the year, out of all the posts of the week, it's normally an image posts, but they don't consistently do well image posts, because a lot of people post image posts that are just awful and don't do very well at all. But if you get it right, with an image post, they are phenomenally good. They stop the scroll, people notice them, the next bit has to work, though, you still got to be a good hook, you've got to get people to read it, click on the See More, and then action it so they can work. But they can suffer from poor dwell time. So meaning someone sees it quickly goes, Oh, that's nice move on, or quick like and move on. And therefore they don't do as well. So on average, they don't do great, but they tend to be the most successful of all. Text only a fantastic for comments. Because you're not distracted, you know, you've just got the text. And so you read it, you take it on board, you understand it. And if it's sufficiently well written and formatted, then you're more likely to comment. Whereas all other types of content, video document posts and image posts, you can be distracted by the content, so much so that you don't comment, you see you like it, you move on type of thing doesn't engross you as much as the text only posts, they've all got their advantages. Video is best for personal branding, because you're talking to your audience, you're within the scene, the whites of your eyes, all the things that you know are important for personal branding, work really well with video. And document posts are great for views because people have to click on them to move to the next page. And every click is telling the algorithm Hey, I'm actually looking at this post, you know, is appear on my feed, I'm actually actually paying attention to it. So they're all good in different ways. I'm never a fan of getting obsessed with one type of format, you know, all posts work, provided the contents good and suitable for that type of format. AJ Wilcox 32:12 Ah, beautiful. So what pitfalls have you seen? Obviously, we've talked a little bit about if you're too business, it's not going to be seen. What are some of the pitfalls as people are coming to you saying I want to start creating content on LinkedIn, and they go and do it. And then they come back and say, it didn't work? What are they doing? Mark Williams 32:29 Yes, well, don't say too much business. Also too much promotional or too much self serving. Self serving, promotional is perfectly fine. I wouldn't avoid it totally. But he context needs to be that you've built an audience, and that they're invested in you. I've seen people post about winning an award and got fantastic amount of comments, because their audience genuinely pleased for them. But they're genuinely pleased because they got to that position by working really hard at building a relationship with that audience. So it's not a no, no, you just need to make sure you concentrate on content that is, you know, focused on your audience rather than you. So that's an interesting one to discuss with you. I always think a marketing mindset is not helpful. Until the mindset here. When you producing content, if you're thinking about kind of marketing sense, it's not helpful. But if you think about content in an engaging and networking sense, then you tend to do better. So sort of mindset needs to be I'm looking to talk to people here, start a conversation, not marketing, I think people tend to post content that they would want to see, or that they want people to see, as opposed to what people want to see. And that seems like such an obvious thing to say. But quite often, particularly when I'm working with clients, one on one, and we talk about what kind of things they want to post. Typically, they come out with something and I go, so what's interesting about that, and they tell me lots of things, and they go back to me not to I was asking you what's interesting to you. What is interesting to me? What touch points does that have that's going to generate some interest in me? So I think people will naturally tend to gravitate to things that they are interested in themselves, or they want to say. This is a point I want to mak. Well, that might work but you need to think about your audience. And then the final one thing that I do come across a lot is people especially when they first start out, they just start posting by all right, I'm just going to post. That's it, I'm posting. But actually, that's like going to a networking event in person, you know, and there's all these people talk in this room and you walking in and going, can I just stop everyone? I've got something to say. Right? And this is what I'm gonna say and then walking out again. And it's people are looking at you and go, What happened? Who is that? I don't even want to know who that was, frankly, because that's not human interaction. So you've got to get out there and start commenting on other people's content before you can even think about posting yourself. And the ratio of comments to posts should be at least five times the amount of comments than posts, at least I mean, some people saying it's 10 times these days, but it's at least five times in my view. So they're the typical kind, there's lots of things people get wrong, and you can pick out things and change things specifically. But broadly, the kind of common things are those I would say. AJ Wilcox 35:31 Beautiful. What tipsand tricks can you share, as we're thinking about creating posts to go viral? To get better reach? What are some of those things we should be trying to do? Mark Williams 35:42 Yeah, some practical things, things that we haven't mentioned already will be things like when you post, it's not as critical as it used to be. But it's still important to think about when you're posting. I always think you want to give a post a bit of airtime. So better to post in the morning. Again, it depends where your audience is in the third same time zone or not. But bearing in mind where your audience is you want it to land in their feed in the morning, ideally, and give it time so that people have a chance to comment on it, and then it distributes from there. I tend to avoid Fridays and Saturdays as a result of that. I personally don't post on a Sunday, but I know people that do and particular Sunday afternoon stroke evening actually can be more successful than you think, believe it or not. But just think about the timing and, you know, learn from what happens to you. Because, you know, no one solution is right for everyone. But broadly speaking, I think Monday to Thursday in the morning is a good time to post when you're writing particularly a text only posts but other posts as well really concentrate on your hook. Right? The first part is critical. They got to see it, it's got to grab them, they've got to want to click on See more, they got to want to read the rest. So if you get nothing else, right, get those first few lines absolutely spot on. That's really important. A little bit of what I said before, but image posts and document posts, you need clicks on them, it's quite important that someone interacts with your post physically. So don't just read it, they do something with it. Now that could happen with video, but it's less likely to with a video and it's harder to achieve. That video has strengths in other areas, as I said before, but if you want more views, and more interaction on an image or a document posts, there needs to be a reason to click so bear that in mind, you'll have to interact with your posts and actually click on it. Videos, keep it short mistake people make videos is that they let them go on too long. But if you keep the videos nice and short and snappy, I used to say maximum three minutes, it seems ridiculous to say that now that's like, that's an age three minutes. So I would say less than a minute now possibly even less, definitely the whole world is getting shorter and shorter. In terms of attention span. So bear that in mind. I said before relatable content, you know, can people relate to it, that's critical. And also something I've already mentioned. But just to reiterate, really is personality and personal posts reveal more about you. Don't be anonymous, don't be a brand, be a personal brand, be a real person that people can understand and learn to like, and trust. And, you know, that means you have to give a bit of yourself. But that's normal human interaction. If you want to develop a relationship with someone in person or online, you can't leave the conversation at a very basic level, you have to at some point start opening up. And when you open up, then they open up. And then that's how you develop warmth. And it's exactly the same content on LinkedIn. So don't necessarily do that to start with. But be prepared to open up and show a bit of who you are. And your character that's important I think for content. AJ Wilcox 38:47 Well, that's sure a lot easier to do personally. What about sharing from company pages, you can tell us about my experience is company page content doesn't engage the same way, it doesn't get the same reach and virality as personal posts. But we also know that while we're advertising, the company page is the whole base of all of our advertising. And so a lot of our clients, a lot of our listeners are going to be thinking about okay, what can we post from the company? And you know, what fits in well, so that we get some additional reach from the company? Mark Williams 39:20 Yeah, I mean, the bottom line is that if you have an expectation of getting great reach from a company page post that isn't sponsored, you're not going to get there, right? So it's an unrealistic objective. Don't get me wrong, I've seen posts that do well, but they are so rare, and it's just doesn't happen. So it's the wrong objective to have. That doesn't mean that you can't make your company page content better. It's just that you won't necessarily see a huge dramatic difference, right? Because they're never going to give you fantastic reach. Without a doubt. It's the same kind of stuff really. But what you do is use the personality of your employees. So you maybe feature people, talk about people, what are their backgrounds? But I had a client once who actually did this for a short while and it worked quite well for them. And you know We're Humans of New York. Yes, yeah. If you think about what they do, and how they describe people, they show people and tell their stories. Every company has external employees, and each of them have got a story. Now, if you wanted to put out great company based content, why not tell the stories of the people that work for your business? I think that'd be such a powerful technique to use very few people, either brave enough as employees or as a company to want to do that. But that's the kind of content that would do well on LinkedIn, because people love that. As I said before, people are interesting in people. It's a people to people network. That's the kind of content that could do well, if people are brave enough to do it. AJ Wilcox 40:40 Great idea that makes me want to start doing that for ourselves. I'm gonna definitely let my content guy know. Do you know if any companies out there who are doing particularly well on their posts? Which company pages do you look to and say, Oh, they're actually doing pretty Mark Williams 40:52 Well, not that many. I'm trying to think now. A bit of a false answer in a way, there's an ads one. You probably know this. They post ads, they've seen that done really well. It's like a, you know, this is great advertising. And that does well. Very visual posts, followed by obviously lots of marketing people that are interested in ads that do well. I don't know if it's a true example really, because it's a relatively unique situation, I think. I always remember, they were a quite good one. And LinkedIn brings out a list every year of company pages that they think are particularly good. And I look at the numbers, you just think, well, they're not doing that well, really. So I'm not quite sure why you think they're so good. It's quite hard finding good company pages, but you do come across them occasionally. Honestly, right, the moments on my head, I can't think of one that I could give you, that would be a great answer to that. AJ Wilcox 41:45 One that really caught my attention several years back is a company called Cheddar, they might be called Cheddar News, I'm looking at their company page, right? A lot of what they do on all their channels, this isn't just a LinkedIn specific thing. But a lot of their videos show some new innovative product at some invention. It's something cool, that's going to change the world. Mark Williams 42:06 Now remember them now you've said it, I remember them. Yeah. Which is that something cool posts. No, absolutely right. AJ Wilcox 42:11 And they've done a very good job of that. Because they're a news network and that's what they concentrate on. I think that's really repeatable for them. For me to go out and find something innovative and changing the world in the ads world, not quite so easy, but it's a good example. AJ Wilcox 42:27 What are some of the keys to having a great presence on LinkedIn, if someone is just getting started, and they say, I want to knock this out of the park, what's the advice you're giving them? Mark Williams 42:38 Well, you're not going to knock it out of the park to start with, that would be my first set realistic expectations, it's unlikely to happen. You've got to slowly build your presence. But you'll get there a lot quicker, if you're open and authentic about what you do. So don't play to the audience in the sense of this is what they want me to be like, be yourself, but talk about things that they would find interesting. Don't mistake those two things, right. There's content that they would find interesting that is for them, but delivered by you as who you are, right. And when you combine those two things, that's a very powerful thing that gets you to where you want to be quicker. You wouldn't expect that to happen overnight, it takes time. So we've talked before about commenting, genuinely, you must comment far more than you post and spend time thinking about your comments. And look for opportunities, don't just go, the classic thing people do on LinkedIn is they open up their homepage feed, there's nothing there. What am I supposed to do? It's like, well, there is a lot there, actually. But it's not on your page. Okay? Now you can improve your page in two ways. One, you can start unfollowing people that put rubbish on your page. But more powerful than that is you can start finding good content, commenting on it, following those people, and then you will find that your feed will start to improve because the messages that you're getting is what I want to see, right. But more than that, what you're doing by doing that is you're starting to build your visibility through your commenting, right. Everyone else that comments on that post will notice your comments. And if you spend time thinking about what you can say not things like congrats or great post or rubbish, like they're just kind of written likes, really they have little value, but something that adds value in some way. And also maybe shows a bit about you does two things. One, it raises your profile amongst the audience of people that are already engaging with that post and obviously the person that posted it, but also those people that are connected to you that will see that post in their feed and your comment that's all they see. You know, if you think about your homepage feed, a post appears there from a second or a third tier connection. You think how did that appear? And then it says well because AJ commented on it and then all you see underneath it is AJ is comment. It is 200 comments, but I only see yours. But because I'm following you, not following you connected to you and because of that, I see your comments, then I'm starting to learn more about you. And again, when we talk about building a relationship, there's visibility is one thing and reaching a new audience. But there's also building a relationship with your existing audience. And commenting achieves that. And that's why that is so important for you to do that. So authenticity of said, adding value, think about adding value to your audience every day, you know, my job is to add value to my audience, my job on LinkedIn is not to get them to buy something from me, it's the me to add value to them, them to see me as a valuable connection as a valuable person on LinkedIn that they want to see that they want to interact with. They want to develop a relationship, as a result, they'll be queuing up to want to do business with you. But if you're too brutal about it, and you only think in terms of I want to win customers, I want to win business, then it's really pushing water uphill, and so you won't succeed, but that you will eventually get somewhere. But it's slow and hard and difficult, much better to spend your time building. I was talking to someone about this the other day when we've been very specific about their content. And I said, the problem with your comments is that and your posts as well, actually, is that you're just not showing empathy. You've got to be helpful and empathetic, you know, always looking to add value, we need to do something that helps people along the way, as a good networker. And you know, if we go from these days, back in the day, when people were offline networking, there were people that were absolutely phenomenal at it, and they were always more interested in you. They're always trying to help you, you know, that's very obvious face to face, and very obvious to do face to face, I think not always easy to do, but something that you can do. Online, people hesitate from doing that. And I think if you can do it, it makes a big difference. So there are things, you have to say the comment thing, but commenting with purpose. All of that really, really helps. AJ Wilcox 46:57 Perfect. Well, thanks so much for sharing. I feel like there's been a ton of value here. I hope we have you back at some point as well. Obviously, this is a very ads focused podcast. But I get asked about the organic side all the time, I thought I would bring in my top information source. Who and what are your top information sources? Obviously they're all going to come and follow you? Who do you pay attention to to learn more about extended reach and content on LinkedIn? Mark Williams 47:23 Oh, wow. I mean, less so much subject matter experts. Quite like the word that Richard Vanderblonde is doing with his research. It's funny research, because I toyed with doing it myself in the past. It's a lot of work, a lot of work. And I really admire the fact that he goes to the effort to do it. But the reality of it is, and this is no knock on Richard at all, because it's really valuable that someone's doing that. But the truth is that if you know this platform, well, there's no surprises. I could have written that research just by making it up. To me, it's just so it's one of those things, I think he adds massive value into my feed because he's pulling it from that kind of smart, slightly more scientific perspective, which I think is really good. I love Andy Forte, because I find him entertaining and challenging as well. He has a natural, kind of Scottish, challenging aspect to him, you know, intelligently challenges you on things. I like that aspect. I mean, he's a lovely guy that makes it sound a bit like he's not he's a lovely guy. But he also has that slightly quirky kind of challenging way about him. And I really admire that. But outside of kind of LinkedIn people are Bryn Tillman is another one. I would always say on the sales side, I just love her. Like the things that I go, Oh, you could never do that. And then she puts it in a way that makes you think, oh, yeah, could Yeah, you just incredibly infectious. And I love her energy and just such a positive person. But outside of those sort of people do I learn the most from just ordinary people on LinkedIn, who are just doing great content. And I wouldn't know where to start with that. There's so many people that I follow on LinkedIn. And sometimes it's not always that they're doing great content. Sometimes they're doing stuff, they do some good content, and they do something that really fails and I go all right, what can we learn from that? You know, that just absolutely bombed and I don't have the emotional attachment to like they do. But and I can look at it objectively and go right? Well, probably this and probably so, you know, studying and observing what happens in my feed and searching for content that's doing well and posts of the week and all that kind of stuff is the greatest teacher to me. You know, that's the greatest way of learning I find. Nobody has all the answers right? Of course they don't. That's obvious, but I think we're in a world where people like to attach themselves to gurus you know, I follow this person because... You know why it's not as simple as that, you know, everyone's got value to add, lots of people do things in different ways and try things in different ways. And, and so I learned for a wide variety of people on LinkedIn, and I'm a keen observer of what's going on. AJ Wilcox 50:05 I absolutely love that. Thanks so much for sharing. All right, so jumping into a different topic here, right before we close, what are you most excited about right now, either personally or professionally? Just what your mind is playing with what you're chasing what you're excited about. Mark Williams 50:17 I'm most excited about Liverpool in the Premier League next year. That's probably the number one. Number two is I'm very excited to see how well Darwin Nunez does. Who's our new striker that we've signed. You weren't expecting this for your age, but you probably were actually. I'm starting with a personal stuff. I'm very excited to be seeing Coldplay at Wembley this year. I've seen them three times in the past, and they said they would never tour again. And I was absolutely gutted. I mean, some people just don't like him. But honestly, anybody that has any slight kind of Oh, yeah, they're okay. Go to a concert. They're just amazing experience. And so yeah, we're going on the my fiance's birthday in August, believe it or not. We both loved Coldplay, but we met after they stopped touring. And I thought we'd never get the chance to do it togethet. It's one of those things that just be such a wonderful shared experience. Anyway, so I'm very excited for that. And the final personal one is we are planning a trip to Vietnam next year. And I'm very excited about that as well. It's out of our comfort zone for us, we tend to do slightly more comfortable things in that normally. But we kind of take the view that we're not getting any younger, and it's the right time to do it now. So yeah, we're quite excited about that, we're at the planning stage of that. Yeah. But moving on to more business related stuff. You know, from our LinkedIn point of view, it's always an exciting platform, you know, the thing I've learned over the years is you never know what's around the corner, there's always something exciting happening on LinkedIn, very rare, you get into those stagnant periods where very little happens, it does sometimes happen, but very rare. But the bigger picture with what's going on with LinkedIn is creator mode and what they're doing with creator mode, and, you know, they come across this idea, they are going to be more successful if they encourage people to create better content and smart move. And what they're doing with it is interesting, but I don't think we have seen anything of it yet. I think it's so much in its infancy. And it's going to develop and develop and develop. And I think it's hugely exciting for people what they're going to be doing there. And they won't get everything right. And there'll be lots of hiccups along the way. But just the fact itself that they now see. And it's taken a long time to open their eyes to this, but they now see that the platform will succeed because of what we do not what they do that they should support us. For years and years, they always wanted to dictate our behavior. And they still do a bit but I'm now seeing a change in mindset. That is more about how can we encourage them to get better at what they want to do. And I think that's a very positive move. And I'm very excited to see how that develops in the future. AJ Wilcox 53:04 Oh, so cool. I'm not big on soccer for us, football for you. But I am curious to hear your reaction on the show. Ted Lasso. Have you watched Ted Lasso at all? Yeah. Mark Williams 53:14 Oh, yes. I've seen Ted Lasso. Oh, yeah. Not the recent series. But the first two things series. Yeah, I've seen. AJ Wilcox 53:19 What is that, like, from your perspective of someone who lives in the UK? Have they nailed it? Is it still funny? Or is it too close to home? Mark Williams 53:27 Oh, it's funny, very much. So now, it's very amusing. And what I like about it is that it takes this kind of aspect of which I think is an important lesson for us all to learn is that we can all get very carried away with our if you know, you've got to know this. You got to know what you're doing. You got to be born and you got to done this for years. You know, I could easily turn around to a lot of people in LinkedIn and go yeah, I've been doing this for 14 years, don't tell me I can I learn anything from you. But I don't think that way. And that's the Ted Lasso kind of lesson in that Ted Lasso knew nothing about football, but understood people, right. And I think, you know, people were very skeptical. He was obviously taken on as a joke. Anyway, people were very skeptical about whether he could be successful, but he was because he understood people. And funnily enough, there is a real Ted Lasso, so you know. The manager of Leeds United is a guy from the US now he obviously does know football, he's managed lots of clubs before. He's character is that he's quite a big sort of character and quite enthusiastic and gets really into it. And I was looking at him and think I just can't get away from these just like Ted Lassos. But I think that's the appearance I mean, as a character, and again, with any program, it's all about the characters. The character is a really good character, isn't it? So when you can really buy into as a character, I just love that aspect of going. Yes, this is a very traditional sport. It's, you know, the biggest sport in the world. It's like, and these people that play it think that nobody could teach them anything. And that's fine. But I'll just be Ted Lasso and I'll just do my thing and we'll see. And it works good. Oh, and I love that. AJ Wilcox 55:07 Same here. It's a touching show. I know this isn't a media podcast, but pretty awesome. Alright, so for those of us who want to follow you want to hear more from you? How would you tell us to do that? How do we follow you? Tell us about your podcast, all that? Yeah, sure. Mark Williams 55:21 I mean, the two main places that LinkedIn and my podcast really, I don't read much social media outside of that, really. So on LinkedIn, easy to find, should be surprised there's plenty of Mark Williams is on there. But if you search for Mark Williams or Mr. LinkedIn, you should find me fairly easily. My URL is linkedin.com//Mr. LinkedIn, but the podcasts which were now in the 364th episode. The next one will be, which is this week is the main way that people follow me and is my biggest audience. But it's my most engaged audience have a say. And that's called LinkedInformed, which you can find everywhere. That is the most enjoyable thing I do every week. I absolutely love my podcast and do it because I feel it's important to do. It feels important to do is probably the best way to put it. And I do it because I enjoy it. And I feel like, like I'm chatting with friends every week. It's not like other podcasts. It's not an interview show, do occasionally interview people, you've been kind enough to come on, but not often. And only when I think it's someone that can really add something extra and add value to the audience. But mostly, it's just me chatting about LinkedIn each week with friends. And that's the way I would always want it to be. AJ Wilcox 55:42 Well, I have not missed an episode of all of them. All the 360. Mark Williams 56:44 Really? AJ Wilcox 56:45 Yeah, absolutely. When we met, I think you were 100 and something in I went back and binge every one that I could get really some of the early ones like I couldn't get to for whatever reason, but I'm a huge fan. I would encourage everyone here listening, make sure you go and listen to the LinkedInformed Podcast. It is sincere like one of the best podcasts. I'm subscribed to probably 25 different shows. And this is one of the three that I get really excited about every time I see it. There's a new episode. Mark Williams 57:11 Well, fantastic. Thank you for that. That's lovely of you to say that. AJ Wilcox 57:15 Absolutely. All right, everyone, go follow Mark. Mark, thanks so much for coming on. I'm so thrilled to call you a friend and an expert in LinkedIn. We'd love to have you back at some point, but wanted to give everyone a little taste of virality on LinkedIn organically. So thanks so much for joining us. Mark Williams 57:30 Thanks, buddy. It's been great fun. AJ Wilcox 57:32 All right, I've got the episode resources for you coming right up. So stick around Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. AJ Wilcox 57:53 All right. So like Mark mentioned, his LinkedIn profile is linked right in the show notes. So go check that out, go connect with him, go follow him, whatever. Also go right into your podcast player right now. Or maybe pull over if you're driving, but go look up the LinkedInformed Podcast. I'm sure you'll enjoy it just as much as I do. You can also check out his website LinkedInformed.com. If you or anyone else you're training or you know is looking for a course on LinkedIn Ads, I point them towards the link in the show notes below. For the course that I did on LinkedIn Learning about LinkedIn Ads. It's by far the highest quality and the lowest cost training out there, last I checked. Please remember to subscribe if this is your first time with us. And if this is your second or greater time listening to the show, please do rate and review us. I would love to shout you out live on the show with questions, suggestions, anything about the podcast, email us here at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

Hornets 1st round draft pick Mark Williams sits down with Sam Farber for his first Hornets Hive Cast conversation since being selected by Charlotte.

The Hornets draft Jalen Duren!! Only to trade him immediately after and take Mark Williams at 15. How did Walker and Doug feel once the dust settled? Catch their instant reaction right here on the puzzling moves made Thursday. Rock Auto Amazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you. MEGAPHONE:  Follow & Subscribe to the Locked On Hornets Podcast on these platforms

We went live on our YouTube channel to react to the first round of the NBA Draft and the Charlotte Hornets picks. We recap the trade of Duren and the selection of Mark Williams. Join for the roller coaster ride of emotions. Buzz Beat Plus Ad-Free Episodes Early Access Exclusive Content Learn more about your ad choices. Visit podcastchoices.com/adchoices

On today's show: NBA Draft is tonight and it's reported the Grizzlies are trying to trade up and a possibility is the Knicks at #11. Who would the Grizzlies target? We'll talk about it and some other possibilities (3:00) + Arch Manning commits to Texas (16:30) and then we go back to the NBA Draft talking about videos we've watched on Jaden Ivey, Jabari Smith, Paolo Banchero, Mark Williams, Tari Eason, and the Jerami Grant to Portland trade (20:50) and we'll play Fill In The Blank (1:19:25). Watch LIVE at noon, weekdays on YouTube and the Grizzlies App: bit.ly/MemGrizzApp Watch today's full show at: youtube.com/grindcitymedia

In this episode, Sam Vecenie and Matt Pennie dive deep into a number of 2022 NBA Draft props. We run through what's going on with the No. 1 overall pick markets, debate No. 2 and No. 3, then we dive deep into about a dozen Draft Slot Over/Unders for prospects, including AJ Griffin, Tyty Washington, Jalen Duren, Dyson Daniels, Mark Williams, Jeremy Sochan, and many more. Then, we jump into answering YOUR questions, diving into Johnny Davis, Walker Kessler, our favorite prospects, our favorite fits, and plenty more. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the third hour, Dan Bernstein and Laurence Holmes had a new take on the classic Score segment "Who's Your Guy?" They held the segment, NBA Draft-style. Callers participated by providing names of their favorite draft prospects, while Bernstein and Holmes described the player's strengths and weaknesses. Later, Bernstein explained how he's coming around to the idea of the Bulls drafting a big man whom he dismissed in the past.

It's that time of year again. If you have been with us from the start, then you know how awesome of a time this one will be. It's always an honor to bring back NBA Draft historian and friend of the podcast, Matthew Maurer! We get to catch up with Maurer, all of the projects he's currently working on, and of course pick his brain about this year's NBA draft.We are always grateful and forever fans of his work. Thank you Matthew Maurer!Be sure to check out Season 2 Episode 9 to learn more about Matthew Maurer and his incredible stories on how he got The Draft Review started.Also- Support and check out Thedraftreview.comThank you Matthew Maurer!You can find this episode on Apple, Spotify or any source for podcasts!Follow us on social media!Facebook - https://www.facebook.com/notin.myhouse.79Instagram- @Not_in_my_house_podcastTwitter - @NOTINMYHOUSEpc

Rylan Stiles (@Rylan_Stiles on Twitter) dives into Jaden Ivey, Chet Holmgren, Jalen Duren, Mark Williams, Tari Eason, and Johnny Davis talking to the media today, who has worked out for the Oklahoma City Thunder ahead of the 2022 NBA Draft? Jaden Ivey loves his fit with the OKC Thunder, but how has he not talked to the Sacramento Kings? Who would be considered a reach with the 12th overall pick in the NBA Draft? Will the Thunder trade up in this draft from 12? Can Oklahoma City move back from 34, and why should the Thunder move back? Can Chet Holmgren and Jalen Duren fit together? Plus, could the Bricktown boys sign Nic Claxton? Could Russell Westbrook make a return to OKC? Support Us By Supporting Our Sponsors! PrizePicks Check out PrizePicks.com and use promo code: “NBA” or go to your app store and download the app today. PrizePicks is daily fantasy made easy! Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKED15,” and you'll get 15% off your next order. BetOnline BetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! Rock Auto Amazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you. Arcade1up Pre-order now from arcade1up.com - that's Arcade, the number 1, Up, dot com - for an estimated early September ship date! They are giving away a NBA JAM Shaq edition to a Locked On listener! Enter for a chance to win a game console for your man-cave at arcade1up.com/lockedon. #OKCThunder #NBADraft #JadenIvey Learn more about your ad choices. Visit podcastchoices.com/adchoices

In the second hour, Dan Bernstein and Laurence Holmes were joined by Rob Schaefer of NBC Sports Chicago to discuss the Bulls' strategy in the NBA Draft, which will take place Thursday. Bernstein and Holmes then listened to some of the best audio from the Warriors' championship parade and celebration Monday. Later, they held their High Noon segment, discussing the wildest stories from around the world and pondering this question -- when is a cat not a cat?

On today's show, Dane is joined by Britt Robson of MinnPost to discuss the Timberwolves upcoming decision to be made in the draft and offseason, and to reflect on Andrew Wiggins and the Golden State Warriors winning the NBA championship. Topics include: — Andrew Wiggins's performance in the Finals and what his next contract might look like — Which position (big/wing/guard) might the Wolves pursue with the No. 19 pick — Why drafting a “big” would be the conservative move. The difference in drafting EJ Liddell versus Mark Williams or Walker Kessler — Taking a higher upside swing on a wing or guard, and what the risk profile would be there — Taurean Prince and the incumbent power forward options — Some hypothetical D'Angelo Russell trades — Comparing Jayson Tatum's growth before and after playing with Kyrie Irving to Anthony Edwards's growth playing with D'Angelo Russell For a 14-day free trial of Aura's digital security, sign up at Aura.com/Dane Learn more about your ad choices. Visit podcastchoices.com/adchoices

Alex is joined by JJ Jackson of the Locked On Blue Devils podcast to get into AJ Griffin's medicals, role, and more at Duke. Then a discussion about Coach K's legacy at Duke and the tall task ahead of Jon Scheyer filling his shoes, why JJ thinks Mark Williams will make a great pro in the modern NBA, and whether Paolo Banchero is the type of guy that you make the big trade for at the top of the draft (if the Knicks should choose to try that route). Learn more about your ad choices. Visit podcastchoices.com/adchoices

Josh Lloyd looks at the 2022 NBA Draft with Keandre aka Hoop Intellect to discuss his thoughts on the 2022 Draft class, including TyTy Washington, Mark Williams, Josh Minott, and more. The Locked On Fantasy Basketball Podcast is brought to you by Basketball Monster. Join the Discord here Support Us By Supporting Our Sponsors! Arcade1up Bring home a slam dunk. Introducing NBA JAM: Shaq Edition from Arcade1Up. Pre-order now to play with legends. Arcade1Up is THE place for authentic gaming experiences, featuring licensed retro games from the golden age of arcades. PrizePicks Today's episode is brought to you by PrizePicks. Check out PrizePicks.com and use promo code: “NBA” or go to your app store and download the app today. PrizePicks is daily fantasy made easy! BetOnline Today's Episode is brought to you by BetOnline. BetOnline has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! Rock Auto Amazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you. Intro Music by Ben Lloyd Instagram Learn more about your ad choices. Visit podcastchoices.com/adchoices

Host Jackson Gatlin (@JTGatlin) discusses what a possible Christian Wood extension would mean for the Houston Rockets moving forward, how it isn't necessarily the end of the world, followed by diving into Draft Profiles for Duke's Mark Williams and Auburn's Walker Kessler, highlighting highlighting their strengths (shot-blocking, off-ball defense) and weaknesses (mobility, shooting), possible NBA comps, how their skills will translate to the NBA level, fit with the Houston Rockets and more. #Rockets #NBA #Draft Subscribe to the Locked On Rockets YouTube Channel: Locked On Rockets Follow/Subscribe/Listen Anywhere: linktr.ee/LockedOnRockets & linktr.ee/LockedOnNBA Download & Follow JTGatlin on Spotify Live If your business wants to advertise on Locked On Rockets, DM Jackson on Twitter or email JacksonTGatlin@gmail.com Support Us By Supporting Our Sponsors! | Offers: lockedonpodcasts.com/offers Built Bar – Built Bar is a protein bar that tastes like a candy bar. Go to built.com and use promo code “LOCKED15” and you'll get 15% off your next order.   PrizePicks – Don't hesitate, check out PrizePicks.com and use promo code: “NBA” or go to your app store and download the app today. PrizePicks is daily fantasy made easy!   BetOnline – BetOnline..net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts!   Rock Auto – Amazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you.   TrueBill – Don't fall for subscription scams. Start cancelling today at Truebill.com/LOCKEDONNBA.   Arcade1up – Pre-order now from arcade1up.com - that's Arcade, the number 1, Up, dot com - for an estimated early September ship date! They are giving away a NBA JAM Shaq edition to a Locked On listener! Enter for a chance to win a game console for your man-cave at arcade1up.com/lockedon. Learn more about your ad choices. Visit podcastchoices.com/adchoices