Podcasts about brightlocal

Send us a textGreg Sterling, Mike Blumenthal, and Sammy Paget of BrightLocal discuss the evolving landscape of consumer reviews, focusing on how consumer behavior has changed over the years, the importance of businesses responding to reviews, and the impact of AI on review management. They explore the future of reviews, the decline in trust, and Google's policies regarding review authenticity, emphasizing the need for businesses to prioritize customer service and engagement.00:00 Consumer Expectations and Business Responses02:59 The Importance of Customer Engagement06:25 Common Mistakes Businesses Make with Reviews08:24 The Future of Reviews and AI Integration13:50 Trust and Alternative Sources of Information17:42 The Role of AI in Review Management22:43 Google's Trust Report and Review Management27:27 The Impact of Reviews on Education Institutions30:49 Final Thoughts on Reviews and Business PracticesTakeaways•Consumers expect businesses to respond to all types of reviews.•89% of consumers are likely to use businesses that respond to reviews.•Engagement through review responses can boost a business's reputation.•AI is changing how reviews are summarized and presented to consumers.•Trust in online reviews has declined, leading to alternative sources of information.•Businesses should focus on delivering excellent service to encourage positive reviews.•Google's aggressive removal of reviews aims to restore trust in the platform.•The badge of shame for manipulated reviews may not significantly impact consumer behavior.•Review responses should be thoughtful and engaging to signal business engagement.•Businesses need to view reviews as valuable feedback for improvement.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a text01:59 Evolution of Consumer Review Behavior05:03 Trust in Reviews: A Declining Trend08:14 The Impact of Fake Reviews and AI14:18 Alternative Review Platforms and Their Trustworthiness19:30 Key Findings from the 15-Year Review Study22:07 Best Practices for Review Solicitation29:22 Consumer Expectations and Business ResponsesIn this episode, Greg Sterling, Mike Blumenthal, and guest Sammy Paget from BrightLocal dive deep into 15 years of consumer review research trends. Sammy shares insights from BrightLocal's long-running consumer review survey, highlighting how online reviews have evolved from novelty to necessity in the purchase journey. But as the role of reviews has grown, so has consumer skepticism.The trio discusses the sharp drop in review trust, the increasing sophistication of fake reviews—especially those powered by AI—and the paradox that while people trust reviews less, they still rely on them heavily. They also explore the growing use of alternative platforms like local news, YouTube, TikTok, and Reddit as sources of business recommendations. Plus, they examine generational behavior and cultural differences in review reading habits.Whether you're a local business owner or just fascinated by how we evaluate things online, this segment is packed with context and conversation on how trust and behavior around reviews is shifting—and what that means moving forward.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Shoot us a Text.Happy Friday! Today, we're covering how Elon rallied Tesla employees during a surprise all hands meeting last night. Plus, auto auctions have their best year since 2020 and consumers prefer AI-generated responses to reviews over those written by humans.Show Notes with links:Elon Musk held a surprise all-hands meeting at Tesla's Texas Gigafactory on Thursday night, reassuring employees amid a steep drop in stock value. Musk urged employees and investors to "hang on to your stock" while promoting Tesla's Cybercab and Optimus robots.Musk addressed Tesla's stock drop, which has lost roughly half its value since December, attributing future success to autonomous driving and AI.The operations team is tasked with ramping up Cybercab production, which Musk says will use a high-speed, electronics-style manufacturing process.Tesla plans to build thousands of humanoid “Optimus” robots, aiming to produce "at least one legion" this year and scale up further in 2025.Despite recent political controversy surrounding Musk, employees avoided the topic in the Q&A session.Musk admitted he is "stretched pretty thin," saying “I have like 17 jobs, at this point,” managing multiple companies and government advisory roles.The National Auto Auction Association (NAAA) reports that 2024 saw the highest number of vehicles sold at auction since 2020, marking a strong recovery for the wholesale market.NAAA member auctions moved nearly 7.6 million vehicles in 2024, a notable rebound.Of the 12 million vehicles offered, 61.3% were sold—the second-highest conversion rate ever recorded.The average wholesale price fell 5% to $13,921, but volume gains helped drive total sales to $105 billion.NAAA credits auctions as the "backbone of vehicle remarketing," offering vital services for efficient redistribution, offering logistics, reconditioning, and titling services that digital-only platforms struggle to match."Our members reported year-over-year growth despite headwinds," said Larry Dixon, NAAA vice president of auction data solutions.Who should respond to online reviews? AI or actual people? For the second consecutive year, BrightLocal's Local Consumer Review Survey found that consumers prefer AI-generated responses over those written by humans. The study raises questions about how consumers perceive AI in customer interactions.In two separate tests (a restaurant in 2024 and a vet clinic in 2025), 58% of respondents preferred AI-generated responses over human-written ones.89% of consumers are more likely to shop at a business that responds to reviews, while 56% hesitate if a business ignores them.While consumers prefer AI-written responses, 46% also say reviews "feel fake" if they seem AI-generated.Similar studies show AI-generated social media posts, ads, and product descriptions outperfoHosts: Paul J Daly and Kyle MountsierGet the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Read our most recent email at: https://www.asotu.com/media/push-back-email

93% des consommateurs lisent les avis en ligne avant de faire un achat, et ça va même plus loin : 84% des consommateurs font plus confiance aux avis en ligne qu'aux recommandations personnelles (Brightlocal).Il est plus que temps de travailler vos témoignages clients : mode d'emploi.---------------

"If you build it, they will come," right? Haha, no chance. Fostering a truly respectful, supportive, and helpful community full of brand advocates and topic experts is no mean feat—and even harder when you're entering a competitive arena or starting from scratch... but the results, both emotional and statistical, speak for themselves when you get it right.We spoke to Women in Tech SEO's Areej AbuAli about her experience building her global community of passionate and supportive women, what drove her to get started, what lessons she's learned in the process, and what she's still learning today. This is a must-listen for anyone trying to build a community of any kind—Areej really is one of the foremost voices on the topic.What you will learn in this episode:The many and varied benefits of building a community for a brandHow to establish rules and guidelines—and the importance of doing soHow to make a niche community appealing to allWhich brands are doing a great job with their communitiesHow to celebrate exceptional members of the community—and deal with problematic onesHow best to approach community monetization, if at allAnd much more!About Claire Carlile (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.About Areej AbuAli (Guest)Areej AbuAli is the founder of Women in Tech SEO, a global digital marketing community. Founded in 2019, Women in Tech SEO has over 10,000 global members and 60,000 followers who connect through online groups and in-person conferences in the UK, Europe, and the USA. Areej is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate.Resources from this episode:Women in Tech SEO Community: https://www.womenintechseo.com/"Community Building for Marketers" by Areej AbuAli - coming March 3rd, 2025: https://www.amazon.co.uk/Community-Building-Marketers-Connect-Engage/dp/1398616931/Buffer Community: https://buffer.com/communityHubSpot Community: https://community.hubspot.com/Sanity.io Developer Community: https://www.sanity.io/exchange/communityBrightLocal Local Pack: https://www.facebook.com/groups/thelocalpack/AD - Local Marketing Industry Survey: Agency Edition: https://www.brightlocal.com/research/local-marketing-industry-survey-agencies/About Adventures in Local MarketingAdventures in Local Marketing is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile*.Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.*Sadly, this is the last episode of Adventures in Local Marketing hosted by Claire Carlile. We thank Claire for all her hard work picking the brains of experts in the industry, and wish her the best for the future. The BrightLocal Podcast will be back in the new year—watch this space!

Join host Jack Chambers-Ward and special guest Darren Shaw, founder of Whitespark, as they dive into the latest in local SEO and Google Business Profile optimisation. Discover key updates expected in 2025, innovative methods to enhance rankings, the impact of custom service entries, strategic use of Google Posts, and the importance of robust Q&A sections. From optimising menu items for restaurants to leveraging photos and videos effectively, this episode is packed with expert insights and practical tips essential for SEO professionals and business owners. Links to follow Darren Darren on LinkedIn: ⁠https://www.linkedin.com/in/darrenshawwhitespark/⁠ Whitespark on LinkedIn: ⁠https://www.linkedin.com/company/whitespark/⁠  Threads: ⁠https://www.threads.net/@darrenshawseo⁠  Website: ⁠https://whitespark.ca/⁠  YouTube: ⁠https://www.youtube.com/@WhitesparkCa⁠  Tiktok: ⁠https://www.tiktok.com/@darrenshawseo⁠ Resources Local SEO ranking factors 2023 edition - ⁠https://whitespark.ca/local-search-ranking-factors⁠ ⁠Do Services in Google Business Profiles Impact Ranking? - Sterling Sky Inc⁠ ⁠Are Opening Hours a Local Ranking Factor? - BrightLocal⁠ ⁠Report: Menu items, busier businesses may be Google local ranking signals⁠ Google Vision AI: ⁠https://cloud.google.com/vision⁠  ⁠Website Title Tags and GMB Snippets⁠ Enter…the stuff zone: ⁠https://www.linkedin.com/posts/darrenshawwhitespark_perfect-title-tags-for-local-seo-activity-7065345429235781632-xGo1/⁠ Chapters 00:00 Introduction 02:20 Sponsorship Shoutout: SE Ranking 03:54 Sponsorship Shoutout: Also Asked 05:19 Darren Shaw's Journey in SEO 06:31 Local Search Ranking Factors Update 09:43 Optimising Google Business Profile Services 18:23 Impact of Business Hours on Rankings 23:47 Menu Items and Local SEO 29:03 Multilingual Business Names for Local SEO 31:34 Mastering Google Posts: Common Mistakes and Best Practices 37:19 The Power of Videos and Photos in Google Business Profiles 44:53 Optimising Your Google Business Profile Q&A 50:18 The Controversy of Keyword Stuffing in Title Tags 57:07 Outro

We often forget that, in local business, local SEO and general SEO are all part of the same whole. Your site needs to be as optimized as your Google Business Profile, but how often do these strategies really speak to one another?We spoke to Amsive Digital's Dayna Lucio for the lowdown on how, particularly in more complex business models like franchises, it's crucial for SEO and local SEO to speak to each other for the best possible outcomes.What you will learn in this episode:Understanding the intricate relationship between SEO and local SEOThe challenges faced by franchises in managing their online presenceCommon misconceptions about local SEOWhy domain management and backlink strategies are outdatedWhy you should focus on a more integrated and strategic approach to local SEOThe importance of tailoring strategies to specific regions and cultural contextsAnd much more!About Claire Carlile (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.About Dayna Lucio (Guest)Dayna is an Sr. SEO Strategist at Amsive and has almost a decade's experience executing and developing comprehensive strategies for multi-location and franchise brands. Her experience in local SEO has spanned a variety of industries including health, beauty and spa, fitness, home improvement, and more.Resources from this episode:Women in Tech SEO: https://www.womenintechseo.com/BrightLocal's Local SEO Content: https://www.brightlocal.com/insights/Joy Hawkins: https://twitter.com/JoyanneHawkinsAmanda Jordan: https://twitter.com/amandatjordanLily Ray: https://twitter.com/lilyraynycDelivering Local SEO as Part of a Wider SEO Strategy: https://www.brightlocal.com/learn/delivering-local-seo-strategy/AD - BrightLocal's Listings Visibility Study: https://www.brightlocal.com/research/business-listings-visibility-study/About Adventures in Local MarketingAdventures in Local Marketing is the podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.

With a deluge of AI-spun content hitting the web today, it's never been more important to ensure you're working with real experts on your brand publication.Host Claire Carlile is joined by George Nguyen from Wix to discuss how to develop content hubs for brands that want to build their authority and expertise—no matter the vertical.What you will learn in this episode:Examples of brands with fantastic content hubs and brand publicationsHow to overcome the challenges you'll face when starting a content hubHow to approach working with expert contributorsHow to make your brand publication sustainable in the long termThe value of diversity in brand publications...and much more!About Claire Carlile (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.Where to find ClaireWebsiteXLinkedInAbout George Nguyen (Guest)George Nguyen is the Director of SEO Editorial at Wix. He creates content to help users and marketers better understand how search works and how to use Wix SEO tools. He was formerly a search news journalist and is known to speak at the occasional industry event.Where to find GeorgeWebsiteXLinkedInRoom 404Find out what George puts in Room 404... rest assured, it's a search phrase many will be happy to see/hear the back of!Want more from Adventures in Local Marketing? We highly recommend checking out these episodes:Steve Wiideman on Navigating Big Brand Local SEOEmbracing AI with Marie HaynesCrystal Carter on Powerful Applications of Schema MarkupResources from this episode:Wix's SEO Learning HubWix's Podcast: SERP's UpWix Business Website TemplatesThe Wix Playground in New York CityExpert Shoutout: Darren ShawExpert Shoutout: Krystal TaingExpert Shoutout: Celeste GonzalezExpert Shoutout: Miriam EllisExpert Shoutout: Greg Sterling, Mike Blumenthal, and David Mihm at Near MediaAbout Adventures in Local MarketingAdventures in Local Marketing is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.

Once your brand reaches a couple of dozen locations, the local search tactics you need to employ to grow further only get more intricate and complex.Host Claire Carlile is joined by Elizabeth Rule from Sterling Sky, to discuss what needs to be in your gameplan when working with a growing brand. They cover what to consider when acquiring another brand, the importance of getting the right information architecture, how reviews and reputation management impact the growth process, and so much more.You will learn: ✅Common challenges with growing local businesses, and strategies to resolve them ✅How to manage Google Business Profiles for a growing portfolio of locations ✅How reviews can make or break rankings and reputation ✅How good password management can boost efficiencies ✅Pitfalls to avoid when expanding to new locations ✅Factors to consider when expanding to new locationsTimestamps:00:00 Intro02:42 Strategies for Scaling Local Businesses06:22 Acquiring and Rebranding Existing Businesses08:55 Managing Google Business Profiles for Multi-Location Growth13:16 Turning Negative Reviews into Opportunities22:45 Room 404: 'Optimized for SEO'25:16 Preparing for Growth and Management of Passwords31:46 Pitfalls to Avoid in Expanding to New Locations34:27 Managing Google Profiles and Service Area Businesses37:05 Factors to Consider in Choosing a Location44:50 Proximity to Competitors and Google's Local Filter50:00 Resources for Local SEO and Multi-Location BusinessesAbout Claire (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.Where to find Claire:WebsiteTwitter (X)LinkedInAbout Elizabeth (Guest)Elizabeth is an expert local SEO analyst at Sterling Sky. Over the years Elizabeth has been involved with many local businesses as they grow, both through the acquisition of other businesses and by the extension of their own offering as they build out their brick-and-mortar locations on a national scale.As a Google Business Profile Product Expert, Elizabeth helps businesses crack the code to gain valuable visibility in local search and helps solve complex GBP issues. She is also a faculty member and speaker at the Local U SEO Conference.Where to find Elizabeth:WebsiteTwitter (X)LinkedInRoom 404Find out what Elizabeth decides to put into 'Room 404', as it makes their heart race, but for all the wrong reasons!Want more from Adventures in Local Marketing? We highly recommend checking out these episodes:Embracing AI with Marie HaynesConversion mindset with Aaron WeicheStaying people first with Julian HooksResourcesSterling Sky's content and researchLocal Search Forum:Andy Simpson on XKrystal Taing on XBrightLocal Citation Builder - for citations at scaleAbout Adventures in Local MarketingAdventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.Copyright 2024 BrightLocal

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Claire Carlile, Local Search Expert at BrightLocal and we talk about: Branding and pricing lessons from consumer goods How did that get there? Exploring the local Knowledge Panel beyond the NMX What the heck is “Brat Summer”? — why you're seeing lime green all over social Watch the video instead: ⁠https://exposure.ninja/dojo-28 Get a FREE review of your website: ⁠https://exposureninja.com/rpod/review⁠ Get the show notes: ⁠https://exposureninja.com/podcast/dojo-28 Timestamps 00:00 – Intro 02:49 – Story 1 – Branding and pricing lessons from consumer goods 15:19 – Story 2 – How did that get there? Exploring the local Knowledge Panel beyond the NMX 26:51 – Story 3 – What the heck is “Brat Summer”? — why you're seeing lime green all over social 39:00 – The Tasks

Storytelling plays a crucial role in implementing memorable and effective marketing strategies that stand out from the crowd.Host Claire Carlile, is joined by Melissa Popp, to discuss how storytelling can connect brands with their local audiences. They also cover the importance of authentic and unique content, how to get buy-in from various departments, common content creation shortcomings for SMEs, measuring ROI, and so much more. Seriously, this episode is jam-packed!If you are a local marketer looking for an effective way to connect and engage with your audience, this is a must-listen.You will learn:What is meant by the terms 'local narratives' or 'storytelling in marketing'Why unique and authentic content is important in today's SERP landscape, and the impact of the recent Google leakHow 'brand' and 'storytelling' complement one anotherHow to get that all-important buy-in from various departmentsWhat the common shortfalls in content creation are for SMEs (and even larger brands and enterprises)How to do storytelling at scale for multi-location businesses and how to effectively measure ROIPlus so much more...Timestamps:02:16 - Explanation of 'Local Narratives'03:13 - Importance of unique content03:29 - Google leak and its impact on unique content06:15 - How brand and storytelling work hand-in-hand07:49 - Content volume is the wrong metric09:15 - Common content marketing shortfalls for SMEs (and larger brands)14:27 - How tone of voice can be a challenge15:40 - Melissa's 'Buyers Journey Process' specific to SEO17:47 - Finding your origin story24:07 - The role of customer stories25:00 - Being too hung up about keywords26:10 - 'Room 404' segment29:00 - How to do it at scale35:00 - Measuring ROI36:38 - 'Recipe for Success' segmentAbout Claire (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.Where to find ClaireWebsiteTwitter (X)LinkedInAbout Melissa (Guest)Melissa is the Content Strategy Director at RicketyRoo. In this role, she oversees all content initiatives for clients and her responsibilities span from creating high-level content strategies to diving into the minutiae of content creation.Melissa says she lives and breathes everything related to content. Writing has been her passion since she first picked up a #2 pencil, and she takes pride in making content relevant to readers and illustrating to clients how crucial this connection is for reaching potential customers.Where to find MelissaWebsiteTwitter (X)LinkedInRoom 404 & Recipe for SuccessFind out what Melissa decides to put into 'Room 404', as it makes their heart race, but for all the wrong reasons. She also shares her 'Recipe for Success' with storytelling.Want more from Adventures in Local Marketing? We highly recommend checking out these episodes:Embracing AI with Marie HaynesConversion mindset with Aaron WeicheStaying people first with Julian HooksResourcesBrightLocal's Brand Review IndexMastering Franchise and Multi-location SEO with Steve WiidemanTry BrightLocal FREE for 14 daysBook your personalized BrightLocal demoCreate Once, Distribute Forever by Ross SimmondsThe Power of Local Narratives in Content Marketing by Melissa PoppJoin Women in Tech SEO communityAbout Adventures in Local MarketingAdventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.Copyright 2024 BrightLocal

Do you have a comment about this topic... Send us a Text Message. Click hereLocal SEO for attorneys is optimizing a law firm's Google business listing and building citations intending to rank at the top of Google Maps for local keywords their prospective clients search for.Also known as the local-3 pack, Google Maps is a search engine results page (SERP) feature that lists the top three local attorneys and law firms relevant to your search query. It appears just before the organic results.Each listing on the local-3 pack shows the NAP (name, address, phone number) and others to provide users with additional information about the lawyer. Upon clicking on any listings, you will open an expanded version of Google Maps with more relevant lawyers and further information on the listing you clicked on.To rank your local listings, you need to consider these factors:Relevance – How much your listing matches a user search query. Google determines this by the business information you provide.Distance – The proximity of a searcher to your business's IP address based on the search term they use (or whatever they know about the searcher's location). In December 2021, with the launch of the “vicinity update,” Google significantly increased the weightage of the proximity in local searches.Prominence “refers to how well known a business is,” in Google's words. Besides your offline reputation, Google relies on info from across the web: links, articles, directories, reviews, ratings, and your position in Google search results to measure your law firm's prominence.Here are the important local SEO ranking factors for local and organic search results according to a BrightLocal study:General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Claire Carlile, this panel session takes questions from the live audience, answering their queries on real-life website and SEO issues. Join us for a deep-dive into technical and on-page SEO with relatable information, tools and techniques for marketing professionals and business owners alike.In this episode:07:24 Why optimizing text-heavy landing pages and using content to build awareness is an effective long-term organic approach.18:54 Why having language variants can be problematic for SEO, leading to potential issues with canonicalization – what you can do instead.31:08 Exploring potential content cross-pollination and the associated risks.49:12 When it's time to get a new website53:02 Why proper link management is crucial for SEO success. Spammed links rarely effective. Resources mentioned:https://www.screamingfrog.co.uk/seo-spider/https://www.semrush.com/https://www.searchpilot.com/ More about our panellists: Claire Carlile – https://www.linkedin.com/in/clairecarlileClaire is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity. Tom Capper – https://www.linkedin.com/in/sarah-sal-454a1460/Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. Sally Raymer – Linkedin.com/in/sally-r-seoSally is an SEO and Founder with almost a decade of experience, spanning everything from technical SEO to localisation, internationalization, and more.Dave Cousin - https://www.linkedin.com/in/davecousin/Dave has been with Oban International since 2021 as Head of Organic. With 20 years' of experience, he is an expert in International SEO and has previously worked with some of the world's biggest, most global brands. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠⁠ Show notes: Simon Lesser, CEO and co-founder of Dragon Metrics joins the podcast this week to give us a sneak peek behind the scenes of how SEO tools work. What data from SEO tools actually means What customers want vs what customers need Why so many SEOs use tools The importance of listening to your audience What goes into making important decisions Follow Simon and Dragon Metrics: Twitter: https://x.com/DragonMetrics LinkedIn: https://www.linkedin.com/in/simonlesser/  Website: https://www.dragonmetrics.com/ Brightlocal's Local SEO for Good https://www.brightlocal.com/local-seo-for-good/

Whether you have a DIY approach to your law firm marketing or an in-house team at your beck and call, you really should be using the top tools of the trade, and Gyi and Conrad share just what you need! But first—many, many SEOs preach that you should keep ALL your old content… but we're pretty sure you really need to toss the majority of that bulk overboard.  Is your website riding a bit low in the water? We keep hearing marketers say that your old content is some sort of treasure trove, but, more likely, it's just outdated junk that needs to be jettisoned—quickly. Clearing things out can make more valuable content perform better, and Gyi and Conrad lay out how to decide what should stay and what should go.  Next, the list you've always needed to fill up your marketing toolbox! Depending on your approach and resources, the guys outline three different lists of essential tools to help you hone your marketing tactics.  Total Beginner - The DIY Lawyer's Marketing Tools Google Searches Meta's Ad Library Google Maps CallRail Camera  Microphone - SM58, MV7, or similar. Intermediate Tools - For the Those With Growing Expertise    Local SEO Tools: Local Falcon, BrightLocal, Whitespark, or Places Scout. Intake Management Software: Clio Grow, Lawmatics, Litify, Lead Docket, etc.  A Link Index Tool: Ahrefs, Semrush, Moz Advanced Tools - for the Seasoned Pro, Marketing Directors, SEO Leads, and the Like! Screaming Frog   The News: Google I/O 2024 (their developer conference) just wrapped up, so what's gonna be happening with the latest in the search realm? Google is adding more AI to its search results | TechCrunch and Generative AI in Search: Let Google do the searching for you. ChapGPT 4.0 (Omni) is now available, and we're all just still hoping AI isn't going to eventually kill us all: Hello GPT-4o | OpenAI  LSA now means Let's Screw Attorneys — So, should you play the game or just quit now? Thanks? We got a blog award: The 16 Best Legal Marketing Podcasts Of 2024  Gyi and Conrad will both be participating in the Law Firm Growth Summit from May 21-23.  And, LocalU Detroit is coming up on June 24th!  Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Whether you have a DIY approach to your law firm marketing or an in-house team at your beck and call, you really should be using the top tools of the trade, and Gyi and Conrad share just what you need! But first—many, many SEOs preach that you should keep ALL your old content… but we're pretty sure you really need to toss the majority of that bulk overboard.  Is your website riding a bit low in the water? We keep hearing marketers say that your old content is some sort of treasure trove, but, more likely, it's just outdated junk that needs to be jettisoned—quickly. Clearing things out can make more valuable content perform better, and Gyi and Conrad lay out how to decide what should stay and what should go.  Next, the list you've always needed to fill up your marketing toolbox! Depending on your approach and resources, the guys outline three different lists of essential tools to help you hone your marketing tactics.  Total Beginner - The DIY Lawyer's Marketing Tools Google Searches Meta's Ad Library Google Maps CallRail Camera  Microphone - SM58, MV7, or similar. Intermediate Tools - For the Those With Growing Expertise    Local SEO Tools: Local Falcon, BrightLocal, Whitespark, or Places Scout. Intake Management Software: Clio Grow, Lawmatics, Litify, Lead Docket, etc.  A Link Index Tool: Ahrefs, Semrush, Moz Advanced Tools - for the Seasoned Pro, Marketing Directors, SEO Leads, and the Like! Screaming Frog   The News: Google I/O 2024 (their developer conference) just wrapped up, so what's gonna be happening with the latest in the search realm? Google is adding more AI to its search results | TechCrunch and Generative AI in Search: Let Google do the searching for you. ChapGPT 4.0 (Omni) is now available, and we're all just still hoping AI isn't going to eventually kill us all: Hello GPT-4o | OpenAI  LSA now means Let's Screw Attorneys — So, should you play the game or just quit now? Thanks? We got a blog award: The 16 Best Legal Marketing Podcasts Of 2024  Gyi and Conrad will both be participating in the Law Firm Growth Summit from May 21-23.  And, LocalU Detroit is coming up on June 24th!  Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Local SEO can transform your business, making it the go-to spot in your community for what you do best. In this episode, we dive deep into the basics of Local SEO and examine crucial strategies to help you drive more customers to your doorstep and boost your online visibility. Whether you're managing a café, running a dental practice, or owning a quaint bookstore, these insights are tailored to help you thrive in your local market. Key Points We'll Cover: Google Business Profile (GBP) Optimization: Unlock the potential of your business listing on Google. Learn the ins and outs of claiming, verifying, and optimizing your profile to ensure your business stands out and appeals to potential customers. On-Page SEO for Local Businesses: We'll guide you through the process of enhancing your website with strategic local keywords, ensuring consistency in your NAP (Name, Address, Phone Number) data, and crafting compelling local landing pages. Local Link Building: Discover effective strategies for building solid relationships with other local businesses, getting listed in reputable local directories, and leveraging local media to gain valuable backlinks. Local Content Creation: Learn how to engage your local audience with content that resonates, from blogging about community events to creating resource guides that highlight your area's unique aspects. Tune in to optimize your Local SEO game and turn your business into a local landmark. -=-=-=-=- Resources Mentioned: Semrush's Listing Management Tool - https://www.99signals.com/semrush-local/ BrightLocal - https://www.brightlocal.com/ [Semrush Blog Post] Stand out in search with local business schema markup - https://www.semrush.com/local/blog/local-business-schema/ Additional Local SEO Resources: ⁠Local Search Ranking Factors (Moz) - https://moz.com/learn/seo/local-ranking-factors Google Maps Marketing Guide for Ranking in Local Search (Nightwatch) - https://nightwatch.io/blog/google-maps-marketing Local SEO: The Definitive Guide (Backlinko) - https://backlinko.com/local-seo-guide Special Offer: Don't forget to grab your copy of “Link Building Secrets” for just $19. Not only will you get to explore my 27 top link building strategies, but you'll also benefit from hands-on exercises and checklists to ensure flawless execution. This is the blueprint you need to boost your site's authority and open the door to earning $10,000 a month on the side. Buy your copy here: https://ebooks.99signals.com/link-building-secrets/order =-=-=-= Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by Copyright Free Music - Background Music For Videos

Navigating the World of Online Reviews for Local Healthcare SEOTestimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy. This episode goes over: Where are patients / customers reading reviewsHow often are consumers reading online reviews?How many sites do consumers check reviews on?What are the most important review factorsDo your reviews need to all be positiveDo you really need to reply to reviewsWhat star ratings do people actually expect to see Does the number of reviews you have actually matter AIs role in reviewsCan customers tell if reviews are fakeHow customers write reviews How to collect reviewsHow to repurpose reviewsThe information provided is based on a comprehensive survey conducted by BrightLocal, which explores the evolving trends, consumer behaviors, and preferred platforms for online reviews in 2024. ⚡ NEW Webinar ⚡ Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online(Without spending ONE CENT on ads!) ==> propelyourcompany.com/learn ⚡ Free Workshop + Bonus ⚡Patient-Driven SEO for Clinics:A Simple 3-Step Plan to Attract More Patients Online(Without spending ONE CENT on ads!) https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

 Google's March Core Update & FUD:  David Mihm sheds light on Google's March core update, marking it as an unusually impactful monthly adjustment from the tech giant. The update has sparked extensive conversation among SEO experts. He highlighted three key focus areas of the update: scaled content, largely driven by AI technologies; site reputation abuse; and what is known colloquially as "parasite SEO." The latter involves strategies to boost article visibility and rankings through dubious means, undermining the quality and reliability of search results.The concept of "scaled content" pertains to the bulk creation and dissemination of AI-generated articles, a trend that raises questions about content originality and value. Meanwhile, the term "site reputation abuse" remains somewhat ambiguous, with Mihm relying on insights from a LinkedIn post by Solis to decipher Google's intended targets with this update.How much of this is enforceable and how much is FUD is debatable. Brightlocal Consumer Review Survey:  We discuss the key findings from the recent BrightLocal review survey Trust in Reviews: The survey confirms that online reviews continue to be a critical factor in consumer decision-making, with a strong preference for businesses rated at four stars or above.Importance of Recent Reviews: Consumers place high value on the freshness of reviews, indicating the necessity for businesses to continuously generate new, positive feedback.Expectation for Response: There is a clear expectation among consumers for businesses to engage with and respond to reviews, signaling this as a factor in building trust and loyalty.Concerns Over Review Fraud: The survey highlights consumer concerns regarding the authenticity of reviews, emphasizing the need for transparency and authenticity in review management.How Often Do Searchers Use the Local Finder?  We discuss data from our recent search behavior study that sheds light on how frequently users access the Local Finder. Search behaviors diverge significantly across devices and verticals, with a marked preference for using the Local Finder feature more on mobile devices and more on queries that are less price sensitive and more reputation driven. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.near memo ep 149Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

In response to the findings of BrightLocal's Brand Beacon Report 2024, this episode sees us speak to enterprise expert Steve Wiideman about all things multi-location SEO.In this wide-ranging and tactical nugget-filled conversation, Steve covers the challenges and opportunities available to multi-location SEOs today, and shares his proven processes for working with brands.Listen  to learn:Steve's expert take on the findings of the Brand Beacon Report 2024Why social media isn't the quick fix for multi-location brands that some think it isHow agencies can develop a one-pager that sets out everything the HQ of a brand needs to know about local SEOWhy some brands struggle to get on board with local SEOPreventing roadblocks and getting buy-in when working with enterprise brandsThe multitude of ways brands can use AI, and what to avoid when generating content with AIThe data-backed secrets of success for a brand location pageAdvice for SEOs uncertain about the future of search in a world with AIAs you can see from the list above, it's a long one, but absolutely worth getting stuck into if you're working with big brands or looking to do so.Resources:BrightLocal's Brand Beacon Report 2024: https://www.brightlocal.com/research/brand-beacon-report/Wiideman Consulting Group: https://www.wiideman.com/A Data-Driven Strategy for Optimizing Location Pages to Rank in Google: https://www.wiideman.com/location-pages-for-seoWiideman Search Engine Marketing Tutorials and Checklists: https://www.wiideman.com/learnSteve on X: https://twitter.com/seosteveSteve on LinkedIn: https://www.linkedin.com/in/seoexpert/Steve on TikTok: https://www.tiktok.com/@seosteveSteve on Instagram: https://www.instagram.com/seosteve/

This Podcast Is Episode 552, And It's About Why Online Reviews Matter And Ways To Deal With Negative Feedback In today's digital age, online reviews hold immense power and influence over the success of small construction companies. With easy access to social media, Google reviews, and review websites, customers can easily voice their opinions and experiences with your business online. Most people searching for a local construction company - whether they need a plumber, painter, or general contractor, will check their online reviews before deciding.    Positive reviews can help establish credibility, build trust, and attract new customers. Conversely, negative reviews can damage a company's reputation and deter potential customers. Given the importance of online reviews, small construction companies should aim to provide excellent service and encourage satisfied customers to leave positive reviews.   As a small business owner, you must understand the importance of online reviews, as they will impact your brand image, sales, and customer loyalty.   Boost your brand image Online reviews are the first point of contact between your business and potential customers. Positive reviews can improve your brand image and credibility. When customers leave positive reviews, they help build an excellent impression of your brand, which can lead to increased sales and customer loyalty. A study conducted by BrightLocal found that 85% of consumers trust online reviews as much as personal recommendations. So, having a positive online reputation can make a big difference in the success of your small construction business. Improve your sales Online reviews can directly impact your sales. Positive reviews can help you attract new customers, while negative reviews can drive potential customers away. Positive reviews indicate that your business is reliable, trustworthy, and provides excellent customer service. You should encourage customers to leave positive reviews and respond professionally and promptly to negative ones. Gain insight into customer experience Online reviews can provide valuable insights into customer experience, which can help you improve your business. Reviewing them lets you identify areas to improve customer service, products, and business operations. Also, reviews can help you understand your target audience and what they value most about your business. Addressing customer feedback shows that you are willing to take the necessary steps to improve your business, which can enhance your online reputation and attract new customers. Increase customer loyalty Customers appreciate businesses that value their feedback. Responding to customer reviews and addressing their concerns shows you care about their experience with your business. When customers feel heard and appreciated, they are more likely to return and become loyal customers. Ways to deal with negative online feedback/review: Leave the negative review up A negative review doesn't have to be the end of the world. Although customers like to see five-star reviews, they understand that perfection is almost impossible—and probably a sign that something is "too good to be true." In that sense, having a customer or two provide negative feedback gives more credibility to the positive reviews. Customers expect to see a couple of negative reviews. If they're in amongst positive feedback, the negatives won't hurt you much and may increase your legitimacy if handled well. Respond to the review honestly Customer complaints are a way to build trust with your potential clients by allowing you to respond honestly and professionally. Did something go wrong that was out of your hands? Offer an apology and explain what happened. Was there a misunderstanding? Take the opportunity to clear it up. Has the reviewer requested additional information or a solution? Respond online to show what you've done to address the situation. Did the reviewer misunderstand a policy? Explain your policy and invite them to contact you with further questions. Doing so shows readers that you take their concerns seriously and are willing to take responsibility when things go wrong. Learn from negative reviews If you see the same concerns repeatedly in the online feedback, it may be time to review your services. Negative reviews give you insight into areas where your customers feel your business could make changes, so take the time to consider what you're being told. You can improve your offerings or communicate better with clients to manage their expectations. Thank them for their feedback, let them know you're taking their concerns seriously, and explain your next steps. In summary A solid online presence with positive reviews can give you an edge over competitors. It shows that you're reliable, trustworthy, and provide quality work. Encourage satisfied customers to leave reviews on platforms like Google, Yelp, and Facebook. This can help increase the number of reviews and boost your overall rating.  However, remember never to pay for or incentivize customers to leave positive reviews. Make it part of your process to encourage customers to leave reviews by simply asking for them. Monitor and ensure you respond to any negative reviews professionally and promptly. If possible, ensure your responses include an apology, a statement about your commitment to your clients, and a way to continue the conversation offline if further communication is needed. Doing so will show potential customers and clients that you care about their feedback and are willing to take responsibility. It will also allow you to move the conversation to a more private forum if the reviewer isn't happy with your response. PS  We offer free resources to help you save time and money that you can download and print now.  About The Author: Sharie DeHart, QPA, co-founded Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on managing the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or sharie@fasteasyaccounting.com  

We've got another great episode in the books for this week's EDGE news. Google loses the majority of Gen Z search preference… It's the rise of TikTok! Some SGE news has unfolded with Google's generative AI experiment as they begin rolling out SGE in India. Marketers! - Beware of changes Meta is releasing. Plus, AI is generating political campaigns… Are you kidding me?  *BONUS* We're giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo!  Go get your tickets and go get your headphones to enjoy this can't-miss feature of EDGE News! News from the EDGE: [00:05:43] Survey: 51% of Gen Z women prefer TikTok, not Google, for search [00:14:01] Facebook Changes That Affect Marketers [00:17:03] EDGE of the Web Title Sponsor: Site Strategics [00:18:13] Google Search Console rolling out new Merchant Center integrated reports AI Blitz: [00:22:38] Google Search generative AI experiment underway in India, with trigger failsafe [00:24:08] Microsoft and Paige team up on cancer-detecting AI [00:26:52] Google Says AI-Generated Political Ads Must Include Clear Disclaimers AI Tools: [00:29:00] Composer.trade - The AI-powered trading platform[00:29:32] Deepen- Your AI assistant for therapy and counseling sessions [00:30:51] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:32:34] Google August 2023 Broad Core Update Finished Rolling Out [00:35:28] Google SGE Drops Local Results (5 Local Pack) Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Brightlocal https://edgeofthewebradio.com/brightlocal Follow Us on Twitter/X: @ErinSparks @MordyOberstein @TheMann00 @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

In this episode, Near Media's Mike Blumenthal highlights the Google trends we should all be paying close attention to, discusses the evolution and importance of images in Google Business Profile, and introduces upcoming Near Media consumer research that could change how we look at searcher behavior.Listen to learn:What the future of Google Business Profile might look likeWhere to go to improve your Google and Google Business Profile knowledgeThe part ads and monetization play in the future of Google Business ProfilePLUS a surprising fact about what consumers do and don't care about in reviewsRESOURCESFollow Mike on Twitter: https://twitter.com/mblumenthalMike's profile on the Google Business Profile Community Help Forum: https://support.google.com/profile/1779682?sjid=8164595187474410917-EUMike has an open email policy: mike@blumenthals.comMike's older local search blog, which he keeps alive as an archive: https://blumenthals.com/blog/The Near Memo - Near Media's Podcast: https://www.nearmedia.co/memo/Sterling Sky blog: https://www.sterlingsky.ca/blog/BrightLocal blog: https://www.brightlocal.com/insights/Whitespark blog: https://whitespark.ca/blog/Near Media: https://www.nearmedia.co/How to Upload and Manage Google Business Profile Photos: https://www.brightlocal.com/learn/google-business-profile/optimization/photos/Dispute a removed Google Business Profile photo or video with this form: https://support.google.com/business/gethelp

https://targetinternet.com/resources/local-seo-how-to-master-local-search-rankingsSearch Engine Optimisation is a huge part of digital marketing, and today we are taking a deeper dive into the world of Local SEO; an SEO strategy that optimises your online presence to increase local traffic, visibility and brand awareness. Any business with a physical location or that serves a geographical area can benefit from local SEO. Have you ever searched for 'restaurants near me' to try and find places to eat in your local area? Local SEO is what will help you appear in these search results, so it's important to understand what it is and what it entails. In this episode, Ciaran is joined by local SEO expert Claire Carlile from Brightlocal, a SEO platform full of local marketing tools to help you you rank higher, grow your reputation and build citations. Claire has been working with local businesses for over 20 years and today, she helps guide us through the different techniques for mastering the local search results. If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please 

Sara Taher is a strong presence in the SEO industry, but oh, so humble.   Erin and Sara dive into the importance of prioritizing user experience, as it is a key connection for navigating SEO intent. We're migrating from volume concepts of SEO to intent oriented matches.  But clearly, we've heard the call of AI for SEO.  How do they really work together?   You've heard it time and time again, quality over quantity, but let's hear Sara very clearly……it's about the user.  If you're not reading their signals, you're not connected. Key Segments: [00:00:36] Introducing Sara Taher [00:01:48] Sara's History In Digital Marketing  [00:03:35] How Does Entity SEO Differ From Traditional SEO? [00:05:30] Examples of Entity SEO  [00:11:12] How Important is Google's Knowledge Graph? [00:11:56] EDGE of the Web Title Sponsor: Site Strategics [00:12:42] Looking Into The User Experience [00:19:04] EDGE of the Web Title Sponsor: Brightlocal [00:20:02] How Can You Integrate Entity SEO Into Your Digital Marketing Strategy? [00:23:43] Misconceptions About Entity SEO [00:30:25]  EDGE of the Web Sponsor: Wix  [00:31:03] AI Tools For Entity SEO Thanks to our Sponsors! Site Strategics https://edgeofthewebradio.com/site Brightlocal: https://edgeofthewebradio.com/brightlocal  Wix: http://edgeofthewebradio.com/wix Follow our Guest https://twitter.com/SaraTaherSEO  https://www.linkedin.com/in/sara-seo-specialist 

Welcome back to another episode of The EDGE, we've got lots of exciting Google news on the plate for this episode. SGE has new additional buildout around educational topics. Many in the U.S have concern with how Google is collecting data from children. Plus, there are speculations of an upcoming search algorithm update.  But best of all - we found the best AI tool for Mordy! AI Spiritual Guidance! Don't skip a beat, we cover all the Google insights that you need as an SEO, on this episode of The EDGE of the Web! News from the EDGE: [00:04:49] Google Adds New Features To SGE Focused On Education [00:11:09] EDGE of the Web Title Sponsor: Site Strategics [00:12:10] Google's plan to purge inactive accounts isn't sitting well with some users [00:15:51] EDGE of the Web Sponsor: Brightlocal [00:17:30] Is Google Collecting Children's Data For Ads? New Report Sparks Concern AI Blitz: [00:23:30] The new Bing has failed to take any market share from Google after six months [00:26:24] AI-generated art cannot be copyrighted, rules a US Federal Judge AI Tools: [00:28:21] Mixo- Launch a startup in seconds with AI [00:30:29] Sibyl AI- An AI-powered spiritual guide [00:33:03] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:34:52] Barry Blast 1: Google stops testing links in Search Generative Experience snapshot answers  [00:36:09] Barry Blast 2: Google: If You're Using AI To Write Your Content, It's Going To Be Rehashed From Other Sites Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Brightlocal https://edgeofthewebradio.com/brightlocal Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio

Sarah McDowell joins the EDGE for her second segment this week. Sarah has a long history with podcasting, as she now co-hosts her fourth show, the SEO mindset podcast. In this episode, we look at navigating the world of podcasting, while maintaining a healthy relationship with your work. Plus, hear all the insider tips on creating your own show and securing those pivotal sponsorships. It's a podcast about podcasts, you heard that right, We've got everything you need to know here on The EDGE of the Web! Key Segments: [00:00:36] Introducing Sarah McDowell [00:02:05] Sarah's History With Podcasting  [00:09:10] What Has Sarah Learned In Her Podcast Journey? [00:11:24] EDGE of the Web Title Sponsor: Brightlocal [00:12:23] Should You Get Into Podcasting? [00:20:23] How To Secure Podcast Sponsors  [00:25:36] EDGE of the Web Sponsor: Wix  [00:26:17] Captivate: Free Podcast Course Thanks to our Sponsors! Site Strategics https://edgeofthewebradio.com/site Brightlocal: https://edgeofthewebradio.com/brightlocal  Wix: http://edgeofthewebradio.com/wix Follow Guest: https://www.twitter.com/sarahmcduk  https://www.linkedin.com/in/sarahmcduk https://www.instagram.com/sarahmcduk https://www.twitter.com/seomindsetpod

Americans FEAR AI! Google and AI news is coming back at ya! Google's toned down HowTo and FAQ results, but fear not, they've launched a GA4 training course perfect for beginners… over a month after full migration. The New York Times won't let you use their content for AI training, and Amazon's cooking up AI tools for sellers. Plus, Americans are spooked by AI – we've got the numbers. Dive into our whirlwind of SEO on this week's News from the EDGE!   News from the EDGE: [00:03:44] Google reduces the visibility of HowTo and FAQ rich results in search  [00:08:16] EDGE of the Web Title Sponsor: Site Strategics [00:09:16] Google Launches Beginner-Friendly GA4 Training Course  [00:11:58] New York Times: Don't use our content to train AI systems[00:15:38] EDGE of the Web Sponsor: Brightlocal AI Blitz: [00:17:36] New: Bing Search Select Text to Search  [00:18:38] Amazon Reportedly Testing Generative AI Tools For Sellers [00:24:41] Poll Shows Americans FEAR AI  AI Tools: [00:26:12] Guidde [00:27:52] 60sec.site [00:28:49] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:32:41] 75% Of SEOs Are Not Happy With Google Analytics 4  [00:34:07] Google: Text To HTML Ratio Makes No Sense For SEO & Ignore It Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Brightlocal  https://edgeofthewebradio.com/brightlocal Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Give a warm welcome to this week's guest Sarah Mcdowell! Sarah works as the SEO Manager at podcast management and monetization platform, Captivate, as well as host of her own podcast SEO Mindset. In today's episode, we have a special guest, Sarah McDowell, an SEO manager at Captivate, who will be sharing her insights and experiences in the ever-evolving field of SEO. Realizing the common struggles faced by SEO professionals, such as impostor syndrome, burnout, and self-doubt, Sarah and her co-host Tazmin Suleman saw an opportunity to create a platform for open and honest conversations. Thus, the SEO Mindset podcast was born, addressing topics ranging from personal growth to mental health and career development. It has been running for a year now, featuring engaging episodes where the hosts and guests dig deep into specific subjects. The goal? To shed light on the often overlooked areas of the industry and let everyone know that they are not alone in their challenges. In this episode, our guest, Sarah McDowell, shares her journey from studying dance in university to becoming an SEO manager at Captivate. She opens up about her struggles with impostor syndrome and the importance of embracing discomfort to overcome it. Sarah also provides valuable insights on maintaining a healthy work-life balance and setting boundaries, all while navigating the constant influx of information in the SEO field. So, grab a cup of coffee, sit back, and join us as we explore the world of SEO with Sarah McDowell on this inspiring episode of EDGE of the Web. Let's dive in! Key Segments: [00:01:54] Introducing Sarah McDowell  [00:04:54] Understanding What the SEO Mindset is All About? [00:16:16] EDGE of the Web Title Sponsor: Site Strategics [00:17:02] Significance of Actually Getting Stuff Done [00:20:19] Sarah's Most Difficult Topic to Work on, For Personal Growth as an SEO [00:24:46] EDGE of the Web Title Sponsor: Brightlocal [00:25:45] How Do You Manage The Constant Change of Information as an SEO?  [00:30:05] EDGE of The Web Sponsor: Wix  [00:30:49] Best Advice For a Healthy Work-Life Balance Thanks to our Sponsors! Site Strategics http://edgeofthewebradio.com/site Brightlocal: https://edgeofthewebradio.com/brightlocal  Wix: http://edgeofthewebradio.com/wix Follow Guest https://www.twitter.com/sarahmcduk  https://www.linkedin.com/in/sarahmcduk/  https://www.instagram.com/sarahmcduk/ https://www.twitter.com/seomindsetpod 

We're back in business as Mordy makes his return for this episode of the news! This past week Moz held MozCon, unveiling Brand Authority Metric to enable businesses to measure their brand's strength. Google wants all published content to be available to AI for training purposes…how is this healthy for the web? Google's stirring the pot, but we've got what you need to stay in the loop on this week's News from the EDGE! News from the EDGE: [00:05:03] Moz Launches Brand Authority Metric At MozCon With Top 500 US Brands List[00:08:05] EDGE of the Web Title Sponsor: Site Strategics [00:09:13] Google Ranking Algorithm Research Introduces TW-BERT[00:16:20] Google says all online content should be available for AI training unless publishers opt-out[00:24:52] EDGE of the Web Sponsor: Brightlocal AI Blitz: [00:26:37] Nvidia reveals new A.I. chip, says costs of running LLMs will ‘drop significantly' AI Tools: [00:27:41] VocalReplica [00:28:43] Looka [00:29:17] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:30:28]: Google Search Major League Baseball "Recent Featured Highlights" [00:32:54] Google: Maybe Don't Let Google Search Index Your AI Chatbot Output Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Brightlocal  https://edgeofthewebradio.com/brightlocal Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Long live the Radish King. Buckle up! Dr. Pete Meyers, marketing scientist at Moz, says the road ahead with AI might be a bumpy one. Find out why he thinks a little bit of panic might be in store for SEOs, as Dr. Pete and Erin Sparks talk about E-E-A-T, What is real vs. fiction in regards to AI, and if there will ever be such a thing as Predictive SEO.  [00:03:16] Introducing Marketing Scientist, Dr. Pete Meyers [00:05:19] AI and SEO [00:06:21] “I think we should panic” - Dr Pete Meyers [00:10:39] E-E-A-T: Product Reviews Update [00:15:18] EDGE of the Web Title Sponsor: Brightlocal [00:16:18] What is real? What is fiction? [00:23:08] Predictive SEO [00:30:40] EDGE of The Web Sponsor: Wix  [00:31:22] Combating against Black Hat Tactics with AI Thanks to our sponsors! BrightLocal: https://edgeofthewebradio.com/brightlocal Wix: https://edgeofthewebradio.com/wix Follow our Guest: https://www.twitter.com/dr_pete https://www.linkedin.com/in/drpete/ https://mastodon.social/@dr_pete  

Mordy's in a Box! Crystal Carter, Head of SEO Communications at Wix, joins the EDGE team in the absence of Mordy, who evidently has box issues.  A whirlwind of news, we covered X ad revenue (got to have at least 15M impressions, sorry), SGE testing links and Product Rating AI policies.  We dove in to the AI side deeply and came out with a huge win!  We now can all have Mordy's desk as a virtual background!  This is for all of the #SEO community!  Go to MordysRingTone.com today to download the image for your virtual upgrade! News from the EDGE: [00:05:32] X launches creator ads revenue sharing program [00:10:21] EDGE of the Web Title Sponsor: Site Strategics [00:11:25] Universal Analytics still processing data one month after ‘sunset' [00:18:08] Google testing links directly in Search Generative Experience snapshot answers [00:23:34] EDGE of the Web Sponsor: BrightLocal [00:24:48] Google Updates Product Ratings Policies On Automated AI Content AI Tools: [00:30:16] 15 YouTube Video Summarizer AI Tools to Check Out [00:31:13] NicheBot- Find niche business ideas with AI  [00:32:53] Castmagic- Turn long-form audio into ready-to-use content assets, instantly [00:35:25] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:37:25] Barry Blast 1: Content Written By Tapping Into Popular Searches Is Likely Not People-First Content Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Brightlocal  https://edgeofthewebradio.com/brightlocal  Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

In this episode we're joined by local search expert Claire Carlile. Claire joins us to discuss how to level up your Google Business Profile. In the episode we discuss:How to track Google Business Profile performanceWhat's happening with Google Posts?Effective ways to secure Google reviews Referenced on this episode:https://supermetrics.com/https://www.jepto.com/gbp-freehttps://www.clairecarlilemarketing.com/utm-tagging-guidehttps://www.brightlocal.com/learn/google-business-profile/optimization/google-posts/https://www.folly-farm.co.uk/https://www.canva.com/https://academy.brightlocal.com/ CONNECT w/ Claire/BrightLocalhttps://www.clairecarlilemarketing.com/https://twitter.com/clairecarlilehttps://www.brightlocal.com/ CONNECT w/ Scott:https://www.linkedin.com/in/scottcolenutt/ CONNECT w/ SiteVisibility:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibility grow@sitevisibility.com For feedback, guest pitches or sponsorship inquiries, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode, we drill deep into the brain of Andi Jarvis, a self-confessed strategy nerd.  Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool in the UK.  Eximo Marketing primarily works with established manufacturers who want to grow their business via direct-to-consumer. Listen to learn:The difference between strategy and tacticsThe biggest mistakes often found in a marketing strategyHow to build a marketing strategy that aligns with your local business strategy Follow Andi on Twitter: https://twitter.com/andijarvisFind Andi on LinkedIn: https://www.linkedin.com/in/andijarvis/Eximo Marketing: https://eximomarketingstrategy.com/The Strategy Sessions Podcast: https://eximomarketingstrategy.com/podcast/ Resources: Good Strategy Bad Strategy: The Difference and Why it Matters: https://www.amazon.co.uk/Good-Strategy-Bad-Difference-Matters/dp/1846684811Mark Ritson: https://www.marketingritson.com/BrightLocal on the web:www.brightlocal.comwww.twitter.com/brightlocalwww.facebook.com/brightlocalwww.instagram.com/brightlocalwww.youtube.com/brightlocal Claire Carlile on the web:www.clairecarlilemarketing.comwww.twitter.com/clairecarlile

Welcome to Adventures in Local Marketing, the podcast for local marketers. In this trailer, we introduce our brand-new host, Claire Carlile. Claire explains what you can expect in the upcoming episodes, and why you should choose to take your next adventure with us.

Learn how to effectively maximize the ROI of your SEO Strategy through focus and prioritization of opportunities.Author: Heather CampbellSource: https://www.searchenginejournal.com/improve-seo-strategy-roi-pidatametrics/484561/Sponsored by: BrightLocal.comOffer: brightlocal.com/bestseopodcast $75 worth of citation builder credits once you have signed up for a Multi-Business and SEO Pro Plan/Subscription. Mention “Best SEO Podcast”---The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/reviewFind more great episodes here: bestseopodcast.com/Follow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram & Chris BurresDisclaimer: For Educational and Entertainment purposes Only.

SEO is changing. From search updates and algorithm changes to advancements in AI and conversational search, check out these trends to stay ahead.Author: Lemuel ParkSource:https://www.searchenginejournal.com/enterprise-seo-trends/480463/Sponsored by: BrightLocal.comOffer: brightlocal.com/bestseopodcast $75 worth of citation builder credits once you have signed up for a Multi-Business and SEO Pro Plan/Subscription. Mention “Best SEO Podcast”---The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/reviewFind more great episodes here: bestseopodcast.com/Follow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTikTok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram & Chris BurresDisclaimer: For Educational and Entertainment purposes Only.

Businesses with multiple locations in different cities can still reap the benefits of local search. Here's how.Author: Loren BakerSource: https://www.searchenginejournal.com/seo-target-multiple-cities/383000/Sponsored by: BrightLocal.comOffer: brightlocal.com/bestseopodcast $75 worth of citation builder credits once you have signed up for a Multi-Business and SEO Pro Plan/Subscription. Mention “Best SEO Podcast”---The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/reviewFind more great episodes here: bestseopodcast.com/Follow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram & Chris BurresDisclaimer: For Educational and Entertainment purposes Only.

Do you want to increase search visibility for your practice? Here are 10 essential local SEO strategies for doctors and dentists.Author: Atul JindalSource:https://www.searchenginejournal.com/local-seo-doctors-dentists/453799/Sponsored by: BrightLocal.comOffer: brightlocal.com/bestseopodcast $75 worth of citation builder credits once you have signed up for a Multi-Business and SEO Pro Plan/Subscription. Mention “Best SEO Podcast”---The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/reviewFind more great episodes here: bestseopodcast.com/Follow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram & Chris BurresDisclaimer: For Educational and Entertainment purposes Only.

Being visible in today's ever-competitive SERPs is more important than ever. Improve your local search visibility with these 12 tactics.Author: Winston BurtonSource: https://www.searchenginejournal.com/local-seo-tips-serps-map-pack/397587/Sponsored by: BrightLocal.comOffer: brightlocal.com/bestseopodcast $75 worth of citation builder credits once you have signed up for a Multi-Business and SEO Pro Plan/Subscription. Mention “Best SEO Podcast”---The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/reviewFind more great episodes here: bestseopodcast.com/Follow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram & Chris BurresDisclaimer: For Educational and Entertainment purposes Only.

Episode 197 hosts Rick O'Neill, a digital marketing expert from Brighton, UK. (Rick previously joined us on Webinar 5 and in episodes 134 & 193) Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons. In this episode we continue our mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. In Chapter two we focus on what's known as 'Google Local optimisation'. We explore: - What a 'Near Me Search is' and how this relates to a 'Google Local Search' - Creating a Business profile on Google and setting up or claiming your business - The importance of completing your Google Business profile as fully as possible and regularly - How to attract patients from within your local proximity - Using tools like answerthepublic.com to match commonly searched for terms on Google to your website and blog content - The big difference between using Google to attract patients vs using social media to market yourself - How search terms used by the public has changed and become much more specific (and how clinics can leverage this) - What Google AdWords is  - The dominance of Google vs any other search engines - What SEO (Search Engine Optimisation) is and the two main types (Local vs national) - Using tools like Brightlocal to improve your local SEO - The importance of Google reviews and how to encourage patients to do them - Advice for dealing with negative Google reviews - What a VPN is and whether these can affect Google Local Searches - What the best platform is to build your website on - The emergence of ChatGPT and AI for content writing   This episode was sponsored by LTF, specialists in the digital marketing needs of the aesthetic and pharma world.  CLICK HERE TO DO A FREE ONLINE DIGITAL MARKETING AUDIT OF YOUR OWN BUSINESS    Dr Jake & David thank their amazing IA Patrons for helping support the podcast. Become an IA Patron too & get the following benefits: - Get acknowledged as an IA Patron on our website - Access to our three IA Patron whatsapp groups (General, Injectables & Business) where we discuss tips, tricks, cases, complications, business support topics and more - Access our new 'IA Live' sessions (Business & Injectable Zoom sessions) led by our hosts - Access to our watch eight IA webinars - Access to Dr Jake's hints, tips and injectable videos  - Access to our growing IA Library of clinical papers, books and resources  COMING SOON: Downloadable assets including medical history, consent form & treatment record templates as well as complication management protocols   Subscribe to IA: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify   Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website  Contact IA Apply to be a guest on IA   Dr Jake Sloane: Follow Dr Jake on Instagram  Dr Jake's website   David Segal: Follow David on Instagram   Our podcast guest: Follow Rick on Instagram

In this episode, Jack Chambers-Ward and Mark Williams-Cook co-hosted a live episode of Search With Candour on LinkedIn. Jack & Mark discussed: Google Ads Paying Advertisers $100 To Enroll In Automatically Applied Recommendations Actors swapping roles in the SERPs SISTRIX's new Knowledge Graph analysis tool New free BrightLocal Academy course - “How to Create Website Content for Local SEO” (hosted by Claire Carlile) The SEO Metric Chain by Chris Green OpenAI launches DaVinci-003 You can also find: Jack's #SEOChat about internal links: https://twitter.com/JLWChambers/status/1598376388360163328 The live video version of this recording on LinkedIn

Yes, citations still matter but not in the same way that they used to. There was a time when using services like Yext or BrightLocal...

People trust other people. Study after study has shown that people trust the content in reviews over what the brand says. That's why Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss the importance of encouraging user-generated reviews and their role in SEO. When talking about reviews for SEO, the focus is on user-generated reviews. This podcast investigates why getting reviews is crucial and how it impacts your organic visibility. From how reviews might affect ranking in the Local Pack to where reviews appear across the Google SERP and throughout the Google ecosystem, this podcast episode gives you a comprehensive understanding of the role reviews play in organic search.  Get actionable advice from Claire Carlile of BrightLocal to encourage user-generated reviews and learn what marketers and business owners can and should be doing with them. It's time to generate some understanding around user-generated reviews today on the SERP's Up SEO Podcast! Key Segments: [00:02:02] What's On This Episode of SERP's Up? [00:03:08] Focus Topic of the Week: Local SEO and Reviews [00:13:49] Focus Topic Guest: Claire Carlile [00:20:06} Deep Thoughts [00:28:09] Snappy News [00:30:33] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Claire Carlile: https://twitter.com/clairecarlile BrightLocal: https://www.brightlocal.com/home-a/  Rebecca Berbel: https://twitter.com/RebBerbel OnCrawl: https://www.oncrawl.com/ Darren Shaw: https://twitter.com/DarrenShaw_ WhiteSpark: https://whitespark.ca/ Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn How Much Does Review Recency Impact Google Local Pack Rankings [Case Study]: https://www.sterlingsky.ca/google-review-recency-ranking/ How Google reviews can transform your business: https://www.wix.com/seo/learn/resource/why-google-reviews-are-important-local-business More intents more problems: SEO for multiple user intents: https://www.wix.com/seo/learn/podcast/episodes/seo-for-multiple-user-intents News:  Google Documents Search Ranking Updates As Systems; Labels Live Or Archived Notable Algorithms: https://www.seroundtable.com/google-update-systems-ranking-noted-34451.html A guide to Google Search ranking systems: https://developers.google.com/search/docs/appearance/ranking-systems-guide

In this episode I am speaking with Myles Anderson about his business journey and valuable entrepreneurship tips. Myles is the CEO and Co-founder of BrightLocal, a technology company with a mission to help marketers become brilliant at local search marketing. Founded in 2009, BrightLocal is an independent, bootstrapped business with a focus on profitable, long-term growth. Growing at a rate of 20% a year, BrightLocal now serves over 6,000 customers, earns $9 million ARR and employs 190 people across the UK, Ukraine and Philippines. As CEO, Myles's daily focus is on expanding the leadership capabilities throughout the business, fostering a deep sense of accountability at every level and strengthening the highly supportive company culture that aims to make BrightLocal the best place that any employee will ever work. You can contact Myles HERE Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast https://podcasts.apple.com/pl/podcast/ideas-leaders/id1531433083

Welcome to Not Another Marketing Podcast where I'm talking to Claire Carlile, a chartered marketer and 'Local Search Expert' at BrightLocal. This means we're talking about local SEO strategies.

Every local business needs to know a little bit about local SEO and the ways to attract more customers and clients from geographic searches, but it can be a bit of a hassle to manage.Help is on hand from Claire Carlile who's a local search expert working for BrightLocal, a tool to help you manage your local search and reviews with confidence.We talk about the types of businesses who can create Google business profiles, the importance of reviews, how to get more of them and lots more tips and advice.You can find Clare on Twitter and make sure you check out the BrightLocal  website.Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcastsCan I also quickly invite you to join my podcasting for business newsletter on LinkedIn called Streamfeeders. Lots of tips and advice of podcasting for brands.

Welcome to 402 of The Today's Leader Podcast Building Tomorrow's Best Leaders Today. We provide proven expert advice, and strategies for leaders at all levels, striving to get to the next level, whether it's a career leap or business growth. If you are an emerging and ambitious leader, check out the Emerging Leaders Masterclass at tomorrowsbestleaders.com, leverage your potential, and prepare you for your next role. Check it out today.Myles Anderson is the CEO and Co-founder of BrightLocal, a technology company with a mission to help marketers become brilliant at local search marketing.Founded in 2009, BrightLocal is an independent, bootstrapped business focusing on profitable, long-term growth. Growing at 20% a year, BrightLocal now serves over 6,000 customers, earns $9 million ARR, and employs 190 people across the UK, Ukraine, and Philippines.As CEO, Myles's daily focus is on expanding the leadership capabilities throughout the business, fostering a deep sense of accountability at every level, and strengthening the highly supportive company culture that aims to make BrightLocal the best place that any employee will ever work.------------------------------------------------------------------------------------------Contact Myles atLinkedin - https://www.linkedin.com/in/mylesstuartanderson/Website -  https://www.brightlocal.com/----------------------------------------------------------------------------------------f you are looking to build better leadership skills, check out The Today's Leader website at todaysleader.com.auWe are driving a leadership revolution and BUILDING TOMORROW'S BEST LEADERS, TODAY!Today's Leader is a collective, The mindset to make a difference and the ability to create an impact. Our Emerging Leaders Masterclass can be found at https://www.tomorrowsbestleaders.com/course/emerging-leaders-roundtable-masterclass#/homeThink & Grow Business Hosts our Today's Leader Masterminds. TAGB where we focus on personal, professional, and business growth. Book your free 30-minute discovery call at https://thinkandgrowbusiness.com.au/book-your-free-discovery-call/You are standing Stronger, Braver, and Wiser. Don't forget the golden rule – Don t be an A-HoleCheck Out our Top 10 Leadership Podcasts: https://todaysleader.com.au/the-best-leadership-podcasts-for-2021/#purpose #transformation #leadership #communication #conversations #clarity #todaysleader #tomorrowsbestleaders #mentoring #mondaymentoring #development #developmentplan #highpotentiall #techready #careerskills #management #people #process #crisisleadership #genius #simplebusiness #productivity#personalgrowth #leadershipgrowth #business #brightlocal

Welcome to 402 of The Today's Leader Podcast Building Tomorrow's Best Leaders Today. We provide proven expert advice, and strategies for leaders at all levels, striving to get to the next level, whether it's a career leap or business growth. If you are an emerging and ambitious leader, check out the Emerging Leaders Masterclass at tomorrowsbestleaders.com, leverage your potential, and prepare you for your next role. Check it out today.Myles Anderson is the CEO and Co-founder of BrightLocal, a technology company with a mission to help marketers become brilliant at local search marketing.Founded in 2009, BrightLocal is an independent, bootstrapped business focusing on profitable, long-term growth. Growing at 20% a year, BrightLocal now serves over 6,000 customers, earns $9 million ARR, and employs 190 people across the UK, Ukraine, and Philippines.As CEO, Myles's daily focus is on expanding the leadership capabilities throughout the business, fostering a deep sense of accountability at every level, and strengthening the highly supportive company culture that aims to make BrightLocal the best place that any employee will ever work.------------------------------------------------------------------------------------------Contact Myles atLinkedin - https://www.linkedin.com/in/mylesstuartanderson/Website -  https://www.brightlocal.com/----------------------------------------------------------------------------------------f you are looking to build better leadership skills, check out The Today's Leader website at todaysleader.com.auWe are driving a leadership revolution and BUILDING TOMORROW'S BEST LEADERS, TODAY!Today's Leader is a collective, The mindset to make a difference and the ability to create an impact. Our Emerging Leaders Masterclass can be found at https://www.tomorrowsbestleaders.com/course/emerging-leaders-roundtable-masterclass#/homeThink & Grow Business Hosts our Today's Leader Masterminds. TAGB where we focus on personal, professional, and business growth. Book your free 30-minute discovery call at https://thinkandgrowbusiness.com.au/book-your-free-discovery-call/You are standing Stronger, Braver, and Wiser. Don't forget the golden rule – Don t be an A-HoleCheck Out our Top 10 Leadership Podcasts: https://todaysleader.com.au/the-best-leadership-podcasts-for-2021/#purpose #transformation #leadership #communication #conversations #clarity #todaysleader #tomorrowsbestleaders #mentoring #mondaymentoring #development #developmentplan #highpotentiall #techready #careerskills #management #people #process #crisisleadership #genius #simplebusiness #productivity#personalgrowth #leadershipgrowth #business #brightlocal

The consumer review paradox.More than three-fourths (77%) of consumers now "always" or "regularly" read local business reviews, according to a recent BrightLocal survey. That's up from 60% in 2020.  At the same time, more of them (62%) believe they've encountered fake reviews. Where will this lead?Despite surprise, Amazon's closure of non-grocery businesses indicates they are getting serious.  Is Amazon groceries really just an expensive hobby? Or is it the still developing the unique value (logistics & tech) add that Amazon needs to make a dent in the grocery world. Nextdoor has never developed into the alternative local social network & their numbers show it.  After 12 years, there is still only $59m in quarterly revenue. While that represents a significant 47.9% increase, losses are up 100%. Their 36m weekly active users doesn't bode well for their success as a social alternative or ad platform either.  The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Near Memo Ep 54