Perini & Associates is a full-service public relations and marketing firm headquartered in Colorado
Modern public relations trends are a major influence on how consumers support and trust businesses, nonprofits and organizations. We are living in a 24/7 crisis of trust.As our firm begins its 11th year in business, here are 11 public relations trends we will strategically use for our clients' success. Song: “Landscape”Source: www.storyblocks.com For More: www.periniassociates.comOn Facebook, Twitter and Youtubecustomerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere. Michael Perini, ABCPresident & CEO11th Anniversary
With drone technology evolving, more brands are understanding the value for the use of drones to reach target audiences (customers, clients, supporters, stakeholders, etc.). Therefore, we have invested for clients in an FAA Certified Part 107 commercial drone license and professional drones. Drones have numerous public relations and marketing uses. Mike presents a few uses to consider while also announcing a new three-part video series covering drones. Song: “Futuristic Drone Ambient Soundscape2”Source: www.storyblocks.com For More: www.periniassociates.comOn Facebook, Twitter and Youtubecustomerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere. Michael Perini, ABCPresident & CEO11th Anniversary
A great public relations tool to develop and maintain relationships is hosting a pre-opening reception especially now as many local businesses have been closed due to the pandemic and are now reopening. Plus it is the holidays. Mike presents a few ideas he has learned from hosting and planning receptions that you can apply to your own business or nonprofit. Song: “Epic Christmas Shopping”Source: Storyblocks For more: www.periniassociates.comOn Facebook, Twitter and Youtubecustomerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses, nonprofits and others everywhere. Michael Perini, ABCPresident & CEO11th Anniversary
As official federal, state and local government sources, to include the CDC, show the “flattening” of the curve in many communities across America, business owners and nonprofit executive directors are beginning to have hope that they will be able to open again soon. With this exciting development in mind, Mike recommends you begin to prepare NOW with strategies and promotional tools to let customers know when and what you will be doing to reopen your business and/or nonprofit. During this podcast you will find useful tips in rebuilding public confidence and support. This episode is a must listen! Song: “Coronavirus Techo” – kamil Guszczynski Source: Storyblocks For More: www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere. Michael Perini, ABC President & CEO 10th Anniversary
Playing a role in your community can be good for business. In a competitive professional environment, potential customers tend to do business with those companies that demonstrate social responsibility. Mike presents a few ideas he has learned from community engagement that you can apply to your own business or nonprofit. Remember, it’s all about creating goodwill (and good karma): Song: “How We Feel” – Marshall Usinger Source: Storyblocks For More: www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere. Michael Perini, ABC President & CEO 10th Anniversary
Listen to insights on business failures as the closures relate to PR and Marketing missteps. All of Mike’s comments on this podcast might sound discouraging. But, by identifying the primary causes of small business failure, adjustments can be made to allow new business owners to place odds in their favor for success. Song: “Searching For Something” Source: Audioblocks For More: www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere. Michael Perini, ABC President & CEO 10th Year Anniversary
I first blogged this topic in 2013 and still believe today that we remain in a new and ever-changing age of photography. With the continual evolution of both stand-alone digital cameras and new models of smartphones coming out for the holidays, by gosh, there doesn’t seem to be an end in sight of this technological revolution! What makes a great photo? Listen to learn more. Song: “Full of Inspiration” Source: Audioblocks For More: www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere.
Effective marketing requires using multiple channels and approaches to deliver your company message to your target audience. Merely buying a billboard or setting up Google Ad may not be enough to reach your target audience. New to the mix in recent years is "Geo-Fencing". Mike goes over some of the benefits of using geo-fencing technologies. Song: “Full of Inspiration” Source: Audioblocks For More: www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.
Our firm believes: Families should have the right at all times to be treated with dignity and respect by the media. Nearly every day, after a tragic incident that makes news, families are asked by reporters for an interview. Just Google "Sutherland Springs, Texas Church shooting" to find countless media reports where family members are being asked to comment with regards to this November 5, 2017 shooting. Sometimes these requests are just after they (the media) ambush family members at their front door, or see them entering their vehicle or have access to their phone number -- leaving countless messages to grant access for an interview. We believe that families have rights to be treated with dignity and respect at all times after an incident that propels them into the global media eye. Often, families dealing with grief or shock do not know that they can take a stand when it comes to the news media. In the second of a Two Part podcast series, Mike offers additional recommendations to review before deciding to make comments to the news media. Song: “A-SYMPHONIC-THRILLER” Source: audioblocks For More: www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.
Nearly every day, after a tragic incident that makes news, families are asked by reporters for an interview. Sometimes it is after they ambush them at their front door, or see them entering their vehicle or have access to their phone number -- leaving countless messages to grant access. We believe that families also have rights to be treated with dignity and respect at all times after an incident that propels them into the media eye. Often, families dealing with grief or shock do not know that they can take a stand. In a Two Part podcast, Mike offers a list to review before deciding to make comments to the press. Song: “Action Dramatic Thriller Music” Source: audioblocks For More: www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.
It is not IF… it is WHEN your company or nonprofit will have a crisis! Mike shares in this podcast 5 Steps (Part 1 of 2) to handle those tough situations. His experience includes 9/11, Katrina, aircraft accidents and victims of crime. Learn from his more than 30 years of dealing with tough situations. A crisis can potentially threaten to harm people, property, seriously interrupt business and significantly damage reputation and/or negatively impact your business bottom line. Song: “Don’t Look Back” Artist: Antigone Rising For More: www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.
There is confusion among many on how to determine what PR is and what it is not! Understanding “PR” or Public Relations is a critical first step in building a small business or nonprofit. Mike shares in this podcast how the term has evolved over the years. Song: “Right on Track” Artist: Breakfast Club For More: www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.
Newspapers, blogs, TV stations, radio and social media news outlets all operate on completely different news cycles. This cycle is day and night. There was a time when you had 24 hours to react to an event or make a statement before the media picked what you said or released appeared to viewers, readers or listeners. Now, you have 24 seconds. In this podcast, Mike briefly explains the news cycle and how to anticipate it and work in harmony with it. Song: “”In The Air Tonight” Artist: Quentin Alexander American Idol For More: www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.
With a New Year here it’s a great opportunity to look at marketing trends for 2015 and how to integrate each into your business or nonprofit. A key trend is Content Marketing. LinkedIn recently posted nearly 1,900 jobs under this category in their job listings. In this podcast, Mike provides rationale for this trend and easy to use tips on how a business, nonprofit or special event coordinator can take advantage of having consistently valuable content through a variety of channels. "Most Americans are in a good mood going into 2015. Now is the time to position your business, nonprofit or special event to take advantage of this key consumer development," Mike says. Song: “To-Close-For-Comfort” Artist: GypCpBS-(AudioBlocks) For More: www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.
With voting time just around the corner most folks in our nation say the issues facing the country are getting harder to fathom. It is not just those turning out politics who feel perplexed and confused. It is just about everyone. From those who vote regularly to those who simply feel a civic duty to stay informed. In this podcast, Mike provides solutions to stop the “spin,” and by doing so, provide provide better results in developing understanding and thus support for community issues and/or candidates when votes are cast. Music: Song: “Love on a Real Train (Risky Business)” Artist: Tangerine Dream For More: www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado
The small business owner is often used as the example of how America is built. Entrepreneurs make our country great. However, a new business owner can put their heart and soul (and life savings) into a venture only to have several predictable mistakes derail the company. In this podcast, Mike provides 3 key mistakes that each business owner should be aware of and offers simple solutions. Music: Song: “Obsession” Artist: Louis Colaiannia For More: www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado
There is the temptation to try every new gadget. Eat at every new restaurant. Try the latest aerobic exercise. Or, be the first to punch that accelerator on a new car. Going at public relations and marketing can be very similar for those not schooled in the art and science. Wanting to add every new practice into the PR or marketing “arsenal,” without determining what the destination or return on investment might be, is foolhardy and will prove expensive. In this podcast, Mike explains why going from “Zero to 60” is often the road to nowhere. Music: Song: “The Road I’m On” Artist: 3-Doors Down For More: www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado
Telemarketers are people who sell things over the telephone. Although many telemarketers sell legitimate products from lawful companies, disreputable telemarketers using false and deceptive sales practices cost American consumers $40 billion a year. A Louis Harris Survey conducted for the National Consumers League found that 92 percent of adults in the United States reported receiving fraudulent telephone offers. Consumers aged 60 or older are often popular targets of disreputable telemarketers. Mike offers lessons learned on how telemarketers get to you and how you can get to them! Music: Song: “Gotta Serve Somebody” Artist: Bob Dylan For More: www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com
One of the most edgy TV shows is all about crisis communication – "24". The iconic clock is always ticking in this real-time action series soon to be found again on FOX. If you have missed the previous seasons…the show is about U.S. counterterrorist agent Jack Bauer (Kiefer Sutherland) who tries to save the country from foreign and domestic enemies in the course of 24 grueling hours (with each hour a separate episode). Well, A “crisis,” in public relations terms, is any event that draws intense, negative media coverage and interferes with normal business activity. Crises can cost organizations millions of dollars to repair or can potentially close a business for good. Mike discusses several lessons learned from the show 24 that can be applied to your own business or nonprofit crisis communications efforts. Music: Song: “Save Me” Artist: Jem For More: www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado
Often special event organizers at the local community level do not have the resources to include paid advertising in their marketing budget. Pr expert Mike Perini discusses some useful tips – all free! He has provided 14 in this podcast because it is now 2014! You can download the list at: http://www.periniassociates.com/library/14-free-ways-promote-special-event/ For more: www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado
The average small business was an unlikely target for hackers. However, increasing financial resources and growing brand awareness is drawing hackers today. PR expert Mike Perini reviews a number of tips from INC. Magazine (Dec-Jan 2014) on what a business owner can do about the growing threat of hackers. www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude"
In sports, if one is smart, warming up is the right course of action. A lot of stretching, strides, jumping up and down. Adding pushups and sit ups keeps the routine fresh. All this physical activity with the goal of reducing injury during aerobic activity. Makes sense, right? Warming up is also critical when beginning public relations activities. One should start small and work up to a level where the unity of effort really brings a return on investment. This podcast provides listeners with severl quick PR and marketing activities. www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude"
If you are going to advertise (and, really you should when and where it makes sense) then advertising on radio can provide some great results. Based on data from the Radio Advertising Bureau Mike informs us, in part two, about some of the benefits. We suggest you listen to this podcast to find out more about the benefits of radio advertising. www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude"
If you are going to advertise (and, really you should when and where it makes sense) then advertising on radio can provide some great results. Based on data from the Radio Advertising Bureau Mike informs us about some of the benefits. So, listen to this podcast to find out more. www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com A PR and Marketing Firm with "Attitude at Altitude"
“Life: The Great Challenge” by Royce B. McClure is the world’s largest commercially made jigsaw puzzle. There are 24,000 pieces. Once assembled this impressive, detailed work of art of measures more than 14 feet long and 5ft. wide. The only way that you can see and appreciate this creative picture is by looking at the entire puzzle. The results are much the same for public relations strategies. When public relations programs are dissected into separate components, like pieces of a puzzle, the return on investment is extremely limited. Like a puzzle, a systematic and integrated approach to communication that builds to a goal is much more effective, and in the long term, the right approach. Listen to learn more... www.periniassociates.com customerservice@periniassociates.com
Clients may have unrealistic expectations when it comes to the amount of time required today for a product or service to gain traction. This session discusses the reasons and solutions. about Mike: Michael B. Perini is owner, perini & associates. Mike has worked in the public relations and marketing field for more than 30 years. He's an award winning writer and a Public Relations Society of America, Silver Anvil recipient. American Public University (APU) and American Military University (AMU) uses the firm’s PR and marketing materials in several of their marketing courses as examples of real world work. Perini holds an "ABC" accreditation from the International Association of Business Communicators (IABC). for more tips: WWW.PERINIASSOCIATES.COM OR ON FACEBOOK WE ALSO ARE ON TWITTER AND YOUTUBE
I am the parrot as I want to “squawk” in this post about what I think is becoming a lost art in today’s techno world with serious public relations implications. Yes, we have smart phones, radar guns, ATM machines, police scanners, electronic billboards and applications that allow one to program a TV from an iphone (yes, I have done that!) – all assisting with quick communications! But, as great as these devices are (Comment if you think otherwise) to our community, what is the long-standing impact on business community relations? ABOUT MIKE Michael B. Perini is owner, perini & associates. Mike has worked in the public relations and marketing field for more than 30 years. He's an award winning writer and a Public Relations Society of America, Silver Anvil recipient. American Public University (APU) and American Military University (AMU) uses the firm’s PR and marketing materials in several of their marketing courses as examples of real world work. Perini holds an "ABC" accreditation from the International Association of Business Communicators (IABC). FOR MORE TIPS YOU CAN CONTACT US AT WWW.PERINIASSOCIATES.COM OR ON FACEBOOK WE ALSO ARE ON TWITTER AND YOUTUBE UNTIL NEXT TIME…
With the invention of the digital camera and smartphones with cameras built in a new era of photography is upon us. The number of photos that you and I take in a year has gone through the roof. In fact, in a recent presentation by Yahoo, it was claimed that as many as 880 BILLION photos will be taken in 2014.
Corporations, businesses and nonprofits spend lots of resources — sometimes into the millions — researching and identifying a name. While others simply hold a contest with the “best” entry being picked. Which method is best? So, my question to you is, will changing a name work?
Why having a professional consultant makes sense in today's crazy world. Perini & Associates is a full-service public relations and marketing firm located in Colorado
This is the initial podcast for perini & associates -- a full-service public relations and marketing firm headquartered in Colorado
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