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Best podcasts about marketing firm

Latest podcast episodes about marketing firm

Advertising Specialty Institute
Convergence Corner: $3B+ Print & Marketing Firm Quad Aims To Make a Big Splash in Promo

Advertising Specialty Institute

Play Episode Listen Later Mar 28, 2025 18:33


Oliver Kimberley, Quad's general manager of managed services, talks about the company's entrance into the promotional products market – and how the firm aims to succeed in the space.

The Agency Profit Podcast
Building a Model for Your Agency, With Carson Pierce

The Agency Profit Podcast

Play Episode Listen Later Mar 26, 2025 35:40


Points of Interest00:51 – 01:14 – Meet Today's Guest: Carson Pierce: Carson, a fan favorite at Parakeeto, joins the show to discuss a key challenge for agency owners—transitioning from expert to CEO while managing financial complexities.02:01 – 03:10 – The Common Agency Struggle: Many agency owners are incredible at their craft but struggle with the financial side of running a business, leading to inefficiencies and profit loss.05:01 – 06:40 – The Knowledge Gap in the Agency World: Historically, there hasn't been much comprehensive content available to help agency owners understand the financials of their business, making it difficult to navigate profitability challenges.09:01 – 11:00 – Breaking Down Agency Finances: Marcel and Carson introduce a simple but effective model that helps agencies determine whether they are set up for financial success or destined to struggle.11:01 – 13:30 – Understanding the Delivery Margin: Why agency profitability is largely determined by how efficiently they deliver client work and how much of every earned dollar is left after delivery costs.16:01 – 18:40 – The Impact of Small Pricing Adjustments: A 10% drop in billable rates can significantly affect profitability—why agencies must be intentional about pricing and scope.18:41 – 21:00 – The Payroll Grid: Your Agency's Financial Roadmap: How to break down staff costs, expected billable hours, and rates to create a clear financial model for your agency.21:01 – 24:00 – Expense Allocation & Overhead Costs: Understanding where your money is going and ensuring overhead stays in check without cutting the things that drive business growth.24:01 – 27:30 – Profitability Benchmarks & The 50/30/20 Rule: The ideal breakdown for agency spending—50% on delivery, 30% on overhead, and 20%+ in profit—and why most agencies don't hit these targets.27:31 – 30:00 – The Dangers of Underpricing & Low Utilization: Why agencies that don't charge enough or struggle to keep their teams busy end up running on razor-thin margins (or even losing money).32:41 – 35:10 – Why Agency Owners Must Know Their Numbers: Financial clarity leads to better decisions—knowing what's working and what's not is the key to running a sustainable agency.Show NotesConnect with Carson via LinkedInGet access to this model tool in the toolkitParakeeto Foundations Course Books Mentioned:Digital Dollars and Cents: https://www.summitcpa.net/bookFinancial Management of a Marketing Firm: https://punctuation.com/ebook-financial-management-of-a-marketing-firm/ Software as a Science: https://shorturl.at/jA0EbLove the PodcastLeave us a review here.

The Agency Profit Podcast
Understanding Your Agency Model, With Carson Pierce

The Agency Profit Podcast

Play Episode Listen Later Mar 12, 2025 32:55


Points of Interest00:55 – 01:14 – Meet Today's Guest: Carson Pierce: Carson, a fan favorite at Parakeeto, joins the show to chat about a big shift in the agency world—why more agencies are ditching big teams in favor of lean, contractor-driven models.01:34 – 02:29 – Agencies Are Shrinking Their Core Teams: Carson talks about a growing trend—agencies are keeping their leadership and strategy teams small while outsourcing most of the production work to contractors, freelancers, and offshore talent.03:08 – 05:05 – Why Agencies Are Outsourcing More Work: Marcel breaks down the big reasons behind this shift, including rising salaries, AI shaking things up, a tough economy, and the fact that clients no longer care if their agency is local.06:04 – 07:26 – Why Old-School Utilization Metrics Don't Work Anymore: Carson explains how traditional utilization numbers can be misleading for agencies using more contractors, and why focusing on average billable rate (ABR) is a better approach.08:03 – 10:44 – The Next Big Agency Trend: Internal Specialization: Marcel introduces the idea that agencies should focus on what they do best and outsource everything else—just like other industries have done to stay profitable.12:02 – 14:04 – What Should You Keep In-House vs. Outsource?: Marcel shares a simple way to decide—play to your team's strengths, keep control of the most critical parts of your client experience, and let experts handle everything else.18:02 – 21:08 – Pricing Without Overcomplicating It: Marcel simplifies pricing strategy, explaining why agencies should stop obsessing over markup and hourly rates and instead focus on three things: revenue, pass-through costs, and delivery costs.25:08 – 28:26 – Offshoring: The Good, The Bad, and The Smart Way to Do It: More agencies are hiring offshore talent to save money, but success depends on having solid processes and clear communication—Marcel and Carson share tips on how to do it right.30:51 – 32:44 – The Future of Agencies: Smaller, Leaner, and More Specialized: Marcel predicts that agencies will continue breaking down into specialized teams, just like airlines and grocery chains have done, to survive in a market with shrinking margins.34:22 – 35:04 – Final Takeaways: Marcel and Carson wrap up with a big reminder—profitability isn't just about working harder; it's about working smarter. Agencies that embrace internal specialization and strategic outsourcing will win in the long run.Show NotesConnect with Carson via LinkedInGet access to this model tool in the toolkitLink to Pie Chart VisualizationParakeeto Foundations CourseBooksDigital Dollars and Cents by Jody GrundenFinancial Management of a Marketing Firm by David C. BakerSoftware as a Science by Marcel, Dan Martell, Johnny Page & Matt VerlaqueLove the PodcastLeave us a review here.

Re-Thinking Business: Success Sauce & Two Pickles
Episode 107: Kyle Lilly of Lilly Communications a Social Media & Marketing firm

Re-Thinking Business: Success Sauce & Two Pickles

Play Episode Listen Later Nov 29, 2024 51:31


Send us a textKyle Lilly of Lilly Communicationshttps://lillycoms.com/In this episode of Rethinking Business - Success Sauce and Two Pickles, hosts Tamara MacDuff and Sid Ragona welcome Kyle Lilly, CEO and founder of Lilly Communications, a social media marketing and management firm. The discussion dives into Kyle's entrepreneurial journey, the importance of mentorship, and how he navigates the challenges of growing a business. Kyle also shares insights on leveraging social media for small businesses, the significance of community building, and the potential and limitations of AI in marketing. Plus, Kyle provides a sneak peek into his fitness interests and his future business aspirations. Whether you're an aspiring entrepreneur or a seasoned business owner, there's much to gain from Kyle's experiences and advice.•  00:33 Introduction to the Podcast•  00:52 Meet Kyle Lilly•  01:55 Kyle's Entrepreneurial Journey•  03:29 Emotional Rollercoaster of Starting a Business•  04:32 Financial Challenges and Stability•  05:39 Mentorship and Business Advice•  06:11 Specialization in Food, Beverage, and Fitness•  09:49 Social Media Strategy and Community Building•  33:31 Using AI in Social Media Management•  38:20 Future Plans for Lilly Communications•  44:32 Closing Remarks•  49:24 Farewell

UBC News World
This Content Marketing Firm Helps Oklahoma City Law Firms Build Brand Authority

UBC News World

Play Episode Listen Later Oct 18, 2024 2:24


Having trouble getting noticed? Buying up ads is expensive, ineffective, and annoys your customers—but JTek Resources has a different strategy that works long-term and gives your clients what they want. They build unique branded multimedia that customers really enjoy. Learn how at https://jtekresources.com/Media_Distribution JTek Resources City: Oklahoma City Address: 12101 North Macarthur Boulevard #227 Website: https://jtekresources.com Phone: +1 405 225 3091 Email: media@jtekresources.com

UBC News World
High-Visibility Lower Manhattan Digital Billboard: Generate Brand Awareness

UBC News World

Play Episode Listen Later Oct 11, 2024 2:38


Are you dreaming of a Times Square ad placement, but are worried that it might be outside of your budget? R.E.D. Marketing Firm (346-777-2137) is here to guide you through the process! To learn everything you need to know about Times Square advertising, visit https://redmarketingfirm.com/blog/post/lower-manhattan-time-square-nyc-digital-billboard-advertising-cost-service R.E.D Marketing Firm City: Houston Address: 1760 Barker Cypress Road Website: http://www.redmarketingfirm.com

The Boat Princess Podcast
Public Relations spindoctor, Charlotte Sampson charms the boating world with colour and confidence.

The Boat Princess Podcast

Play Episode Listen Later Oct 11, 2024 55:40


Associate Director of McKenna Townsend, Charlotte Sampson, sat down with me at the Royal Thames Yacht Club, London, to chat about the vast landscape of marketing.  We found common ground in attending the same university where Charlotte completed a Sports Leisure Marketing Degree.   The experience to analyse partnerships with Ericcson, to focus on humanitarian response, education & digital skills, climate and environment as well as diversity and inclusion, was the stepping stone into aviation, marine, and technology.  A specialist in Public Relations for the outdoor industry, Charlotte has packed the goody bags, and has a track record of delivering media opportunities, product reviews in magazines, and advertising campaigns that uplift the awareness and demonstrate the benefits to the end user. In the transition into motherhood, Charlotte's world changed and she set about curating her village to support her returning to her career.  Flexibility, challenging and reward are values she looks for in an organisahttps://mckennatownsend.com/tion, and advocates for other parents to be confident. So settle in as this delightful conversation that takes you on the journey of adaption. McKenna Townsend are a PR and Marketing Firm based in the UK. You can find out more about them here: https://mckennatownsend.com/ For more information about how you could feature on our podcast and share your story with the world see  www.theboatprincess.com If you'd like to know more about my world and where I am and up to you can follow me on Instagram HERE And for more in depth and educational articles you can follow me on Linked in HERE

O'Connor & Company
Amazon Alexa Loves Kamala, Marketing Firm Spies on Your Phone, Kelce's Breakup Contract, Benifer, Reagan Reese, Brian Stelter is Back

O'Connor & Company

Play Episode Listen Later Sep 4, 2024 28:05


In the 7 AM Hour: Julie Gunlock and Andrew Langer discussed: Amazon Alexa gives starkly different answers when asked why to vote for Trump versus Kamala Harris Amazon Fixes Alexa ‘Error' After Devices Give Different Answers on Harris and Trump Marketing firm admits using your own phone to listen in on your conversations WMAL GUEST: 7:35 AM - INTERVIEW - REAGAN REESE - White House correspondent, The Daily Caller on latest White House news and her story on RFK Jr taking his name off Virginia ballot SOCIAL MEDIA: https://x.com/reaganreese_ Brian Stelter returning to CNN after dramatic ousting by network's old boss: 'Surprise!' Where to find more about WMAL's morning show:  Follow the Show Podcasts on Apple podcasts, Audible and Spotify. Follow WMAL's "O'Connor and Company" on X: @WMALDC, @LarryOConnor,  @Jgunlock, @patricepinkfile, and @heatherhunterdc.  Facebook: WMALDC and Larry O'Connor Instagram: WMALDC Show Website: https://www.wmal.com/oconnor-company/ How to listen live weekdays from 5 to 9 AM: https://www.wmal.com/listenlive/ Episode: Wednesday, September 4, 2024 / 7 AM Hour  O'Connor and Company is proudly presented by Veritas AcademySee omnystudio.com/listener for privacy information.

Holmberg's Morning Sickness
09-03-24 - BR - TUE - Marketing Firm Admits Devices Are Listening To Us - Porch Pooper Identified In Kentucky - Heinz Created Robot For Gamers That Feeds Them Hands Free

Holmberg's Morning Sickness

Play Episode Listen Later Sep 3, 2024 40:41


Holmberg's Morning Sickness - Brady Report - Tuesday September 3, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices

Holmberg's Morning Sickness - Arizona
09-03-24 - BR - TUE - Marketing Firm Admits Devices Are Listening To Us - Porch Pooper Identified In Kentucky - Heinz Created Robot For Gamers That Feeds Them Hands Free

Holmberg's Morning Sickness - Arizona

Play Episode Listen Later Sep 3, 2024 40:41


Holmberg's Morning Sickness - Brady Report - Tuesday September 3, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices

Spark of Ages
Growing a Growth Marketing Firm with AI/Rajiv Parikh - Conversions, Great Souls, Belichick ~ Spark of Ages Ep 22

Spark of Ages

Play Episode Listen Later Aug 24, 2024 63:06 Transcription Available


Send us a Text Message.On this episode of Spark of Ages, we sit down with Rajiv Parikh, CEO of Position Squared, to do a mid-year review to uncover the daily grind and the high-stakes decisions behind leading an AI-driven growth marketing powerhouse. Rajiv offers a treasure trove of insights into the transformative power of AI, revealing how his company has formed a robust AI product development team, launched strategic initiatives, and tackled the challenges of fundraising to seize AI-driven opportunities.Next, we spotlight two compelling business success stories. How does a security company specializing in deception security boost their lead-to-close rates by a staggering 10x? And what does it take for a moving company to overcome systemic marketing flaws to achieve sustainable growth? We break down these real-world cases while addressing common startup pain points like ROI measurement and channel optimization. The emphasis is on truthful, data-driven analysis for long-term success, shedding light on the often overlooked aspects of growth marketing.Finally, we explore the art of building meaningful connections. We recount a networking event that beautifully blended fun and accountability, complete with basketball, pickleball, and even arcade games. Learn how Dungeons and Dragons served as the ultimate icebreaker and team-building exercise. We also delve into the power of recording presentations for improved content quality and the significance of authentic relationships in business. To wrap it up, we venture into bold predictions for the future, from the U.S. presidential election to the fate of AI investments and the evolving landscape of remote work. Tune in for an episode packed with insights, stories, and forward-thinking discussions.Producer: Anand Shah & Sandeep ParikhTechnical Director & Sound Designer: Sandeep Parikh, Omar NajamExecutive Producers: Sandeep Parikh & Anand ShahAssociate Producers: Taryn TalleyEditor: Sean Meagher & Aidan McGarvey #entrepreneur #innovation #growth #sales #technology #innovatorsmindset #innovators #innovator #product #revenue #revenuegrowth #management  #founder #entrepreneurship #growthmindset #growthhacking #salestechniques #salestips #enterprise  #business #bschools #bschoolscholarship #company #companies #smartgrowth #efficiency #process #processimprovement #value #valuecreation #funny #podcast #comedy #desi #indian #communityWebsite: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: spark@postion2.com

UBC News World
NYC AI-Powered Digital Nasdaq Tower Billboard In Times Square Attracts Clients

UBC News World

Play Episode Listen Later Jul 7, 2024 2:39


Ready to take your brand visibility to the next level? R.E.D. Marketing Firm highlights the possibilities of AI-powered digital advertising in Times Square. Visit https://redmarketingfirm.com/blog/post/nasdaq-tower-billboard-service-manhattan-ny-new-york-county-for-nft-project-yield-hunt-game-chapter-2-case-study for details. R.E.D Marketing Firm City: Houston Address: 1760 Barker Cypress Road Website: http://www.redmarketingfirm.com

Risky Benefits
Rethinking Healthcare Benefits: An In-Depth Look at Cost, Quality, and Transparency - Risky Benefits S4, Ep. #20

Risky Benefits

Play Episode Listen Later Jun 10, 2024 57:31


For the average American, a $5,000 out-of-pocket medical expense can be a financial catastrophe, pushing many to forgo necessary healthcare. Patients who face the difficult decision of receiving medical treatment at home instead of in a hospital underscores a grim reality: the high out-of-pocket costs and deductibles causes patients to delay or skip doctor visits due to affordability issues.Listen as Risky Benefits guest Lester Morales, of Next Impact Advisory and Marketing Firm, offers a comprehensive critique of our current healthcare system while also providing a hopeful glimpse into potential reforms. From questioning the systemic design flaws to showcasing successful models like Rosen Health, an initiative that challenges the status quo and aims for a healthcare system that truly serves everyone, Morales shares how the Rosen Health model has saved over half a billion dollars in the past 30 years using an independent TPA and direct contracts with healthcare providers. Rosen Health's innovative approach serves as proof that cost transparency and direct patient care can lead to significant savings, better employee retention, community impact, and educational initiatives.MORE ABOUT OUR GUEST:Lester J. MoralesFounder and Chief Executive OfficerNextImpactllc.comAs a passionate thought leader, keynote speaker and advisor in the human capital and employee benefits space, I'm always looking for game-changing solutions that foster innovation and shatter the status quo. As the title of my company suggests, that search centers around finding the next impactful strategy that will help employer clients burnish their value proposition and grow. In the world of social media, we dub that never-ending journey #whatsnext. Our latest approach involves transparent health benefits, whose comprehensive plan design builds transparency into the cost of healthcare delivery and access.To listen in and subscribe to more episodes, visit our website: fbmc.com/podcast.

UBC News World
Nasdaq Tower Digital Billboard In Times Square Features Interactive AI Adverts

UBC News World

Play Episode Listen Later Jun 10, 2024 2:49


Want to engage more customers with the power of artificial intelligence? R.E.D. Marketing Firm presents a case study about interactive AI components on digital advertising billboards in Times Square. Visit https://redmarketingfirm.com/blog/post/nasdaq-tower-digital-billboard-in-times-square-interactive-ai-campaign for details. R.E.D Marketing Firm City: Houston Address: 1760 Barker Cypress Road Website: http://www.redmarketingfirm.com

Engadget
Meta caught an Israeli marketing firm running hundreds of fake Facebook accounts … and more new

Engadget

Play Episode Listen Later May 30, 2024 8:01


Meta caught an Israeli marketing firm running hundreds of fake Facebook accounts, a US House bill would require national security reviews on connected vehicles from China, and Sony pulled a fabricated 'interview' with Naughty Dog head Neil Druckmann It's Thursday, May 30th and this is Engadget News. Learn more about your ad choices. Visit podcastchoices.com/adchoices

UBC News World
Times Square Digital Billboard Costs In 2024 Analyzed By Top Marketing Firm

UBC News World

Play Episode Listen Later May 15, 2024 2:26


Are you thinking of putting up a digital billboard in Times Square? R.E.D Marketing Firm's new report breaks down the costs so you can decide if an ad in Times Square is the best marketing strategy for your business. Visit https://redmarketingfirm.com/blog/post/lower-manhattan-time-square-nyc-digital-billboard-advertising-cost-service for more. R.E.D Marketing Firm City: Houston Address: 1760 Barker Cypress Road Website: http://www.redmarketingfirm.com

Legacy Wealth
The Best Social Media Marketing Firm In Charleston (ft. Q Moldrik) | Spilling the Beans

Legacy Wealth

Play Episode Listen Later Mar 24, 2024 41:29


Today I'm sitting down with Q Moldrik, the owner of Legacy Digital, which is a social media marketing media company. She comes in and helps businesses rebrand, identify who they are, what they stand for. They do a ton of social media stuff, they do a lot of SEO, they do website design, all these different things. And they were actually just nominated as one of the top five marketing firms in all of Charleston for The Best of Charleston, which is like a big deal here. They've only been in business for about 15 months and were nominated against all these other companies that have been in business for decades or longer. That's really, really impressive! I want to sit down with her and talk a little bit about what she's learned over the course of the past 15 months of really building a business, scaling the business, and all the lessons learned during that process. //CONNECT WITH LEGACY DIGITAL Website: https://www.legacydigital.com Instagram: https://www.instagram.com/legacydigitalmedia_/ Facebook: https://www.facebook.com/legacydigitalmedia TikTok: http://www.tiktok.com/@UCw8qkgkeAwtJmM-d5fxiKmA  LinkedIn: https://www.linkedin.com/company/legacy-digital-media-chs/ //CONNECT WITH TIM linktree.com/timbratz //ABOUT ME Tim Bratz is the Founder & CEO of Legacy Wealth Holdings, a leading real estate investment company. He focuses on vision-casting, marketing, & supporting his team of “A” players. He has built his company on integrity (doing what he said he was going to do), fairness (doing the right thing), & transparency (honesty is always the best policy). Tim has dedicated his professional life to studying wealth-building & personal finance. Working in real estate, Tim has learned how to create a passive income that allows him to live the lifestyle of his choice. His goal is to educate & empower others to become financially free through entrepreneurship & real estate investments. https://legacywealthholdings.com SUBSCRIBE NOW so you don't miss a single video! https://www.youtube.com/legacywealth #socialmediamarketing #legacydigital #personalbranding

Lead on Purpose with James Laughlin
Strategies for Building a Thriving Corporate Culture with a Visionary CEO

Lead on Purpose with James Laughlin

Play Episode Listen Later Mar 13, 2024 41:10


Strategies for Building a Thriving Corporate Culture with a Visionary CEOFor as long as he can remember, Andy McNeill has had a heart for hospitality. After 30 years of working in the industry specialized in serving others, he has helped thousands of organizations build stronger relationships through shared human experiences. Andy is a successful entrepreneur and founder of AMI, a global Hospitality and Marketing Firm that elevates the corporate meetings experience to the next level. Andy has helped thousands of businesses and Fortune 500 Companies travel to unique, once-in-a-lifetime destinations. AMI operates in 100+ countries and works on a global scale with some of the world's top brands including Salesforce, Mars Candy Bar, PepsiCo, Pfizer, and  CVS Health.Andy spoke to me about corporate culture, inclusivity and living a life of service. This was such a fun and insightful conversation.Please share this episode with your loved ones.You can connect with Andy here - https://www.facebook.com/destinationeverywherepodcastCheck out AMI's website here - https://americanmeetings.comFREE gift from the Guest - https://americanmeetings.com/destination-everywhere-promo/------------------------Most people are downloading this FREE guide to level up their Personal Mastery - https://www.jjlaughlin.com/offers/2wBnEQEH/checkoutIf you would like to help James continue to bring on world-class guests, please consider making a small recurring donation to cover the back end, admin and editing costs. For many years, James has dedicated countless hours to the show and would LOVE to continue bringing you global thought leaders.Thank you for your support. It is greatly appreciated.With much gratitude.Full Transcript, Quote Cards, and a Show Summary are available here:https://www.jjlaughlin.com/blog-----Website: https://www.jjlaughlin.comYouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHAFacebook: https://www.facebook.com/JamesLaughlinOfficialInstagram: https://www.instagram.com/jameslaughlinofficial/Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQLinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.Support the show

UBC News World
Top Broomfield Dental Marketing Firm Will Fill Your Calendar With Quality Leads

UBC News World

Play Episode Listen Later Jan 15, 2024 2:29


PracticeFuel (720-989-1932) will connect you with more people looking for dental or orthodontic treatments in the Broomfield area. Say goodbye to no-show patients.Book a free, discovery call now at https://practicefuel.rocks/ Top Line Management, Inc. City: Broomfield Address: Hamilton Way Website http://toplinemanagement.com/ Phone +1-720-989-1932 Email brian@toplinemanagement.com

The Business of You with Rachel Gogos
115 | How to Thrive as a Multi-passionate Entrepreneur with Jason LaBaw

The Business of You with Rachel Gogos

Play Episode Listen Later Jan 9, 2024 40:02


Many entrepreneurs would describe themselves as multi-passionate–we feel drawn to different niches and industries, and we dislike being put in a box. Our latest guest on the podcast is proof that not only can you find success as a multi-passionate entrepreneur, but there are plenty of ways to combine your passions or use one to fuel another. Jason LaBaw is the founder and CEO of Bonsai Media Group, a full-service Internet Marketing Firm ranked as one of the top 15 SEO companies in the world by Top SEOs. The company serves top brands such as Samsung, Amazon, Supra Boats, and CTG.  Jason holds certification in web management and web development from Western Washington University, as well as being AdWords & Google Analytics certified. His in-depth knowledge of digital marketing communications, combined with his technical experience as a certified web developer, makes him uniquely capable of driving both technology-focused and marketing-focused solutions.  Building your team One of Jason's biggest regrets is not taking his recruitment and hiring process seriously during the early stages of his company. As Bonsai grew, its clientele shifted from mom-and-pop shops to global enterprise clients, and it was difficult to let go of team members who no longer aligned with where the company was headed.  Over the years, Jason hired people who were either the wrong culture fit or didn't have the skills necessary to succeed in their role, and he's learned from those mistakes. His old strategy was to have someone put up a job posting and wait for applications to roll in.  Now Jason personally creates videos for each job posting and interviews the candidates. The job market has gotten tougher, and so have Bonsai's recruitment standards. Jason's goal is not only to hire top talent but also to find people who are the right fit for their company culture. Developing an app Jason's latest venture is Social Bee, a travel augmented reality (AR) app that combines elements of Pokemon Go and Trip Advisor to enhance the travel experience. The app began as a social content platform, hosting contests and digital scavenger hunts. That soon progressed to offering digital tour guide services through AR. The original plan for Social Bee was to provide tips, trivia, and interactive videos to tourists to make their travel experiences more immersive and engaging.  The business model targeted tour guides and travel influencers to create content, which users would then pay for while the app took a platform fee. Jason found that model was incredibly difficult to scale; it required too many conversations to bring new content creators on board. So he started looking for an alternative way to bring the app to market. This was right around the time AI and ChatGPT were taking off, and Jason wondered if he could leverage AI to create travel itineraries. The new and improved Social Bee helps travelers create personalized itineraries using ratings and reviews pulled from Google. As the business grows, Jason plans to release a companion app and expand more into virtual reality. The profits from Bonsai will continue to support Social Bee until the app becomes cash flow positive, allowing Jason to use one successful business as a springboard for another. Enjoy this episode with CEO and Founder Jason LaBaw…  Quotes “I would highly encourage people to allow the changes or the challenges in your business to inform you as to the changes you need to make.” “My calendar rules my life. Everything is on my calendar because if it isn't, someone else is going to book that time.” “By not focusing on working on the business and growing the business and growing my team, I'm putting the quality of our work in jeopardy. I'm putting our clients, our team, and my family in jeopardy. There was a realization for me that this has to be a priority and I have to be a priority. Earlier in my career, I would sacrifice everything for the business.” “Relationships in general are so important. You never know where somebody is going to land. They may be at a small yoga shop now, but three years down the road they may have a $300,000 RFP for a major enterprise.”  “Social Bee is a seven-year startup. It's been a journey, let me tell you. But I think like anything worth having, you've got to pursue it. You've got to have a vision and be relentless in working toward that vision.” “Just because you can work 12 hours a day doesn't mean that you should. The person that you become on that conference call or on that one-on-one with an employee probably isn't as good as the person who took the time to go for a walk or workout and do those things. For entrepreneurs and agency owners, it's not the quantity of time, it's the quality of time. So figuring out what's necessary to maximize the quality of your time and the impact of the time you do have.” Links mentioned in this episode: Bonsai Media Group: https://bonsaimediagroup.com/  Social Bee website: https://socialbee.ai/  Connect with Jason LaBaw on LinkedIn: https://www.linkedin.com/in/labaw/ 

UBC News World
Cultural Diversity & Inclusivity in Digital Billboard Advertising: A Case Study

UBC News World

Play Episode Listen Later Jan 6, 2024 2:39


Your customers care about diversity and inclusivity - partner with R.E.D. Marketing Firm (+1-346-777-2147) to launch a digital billboard campaign that shows you care too!Learn more at https://redmarketingfirm.com/blog/post/how-could-digital-billboards-be-used-to-promote-cultural-diversity-and-inclusivity R.E.D Marketing Firm City: Houston Address: 1760 Barker Cypress Road Website http://www.redmarketingfirm.com Phone +13467772147 Email info@redmarketingfirm.com

UBC News World
R.E.D Marketing Firm Offers Customized Billboard Ad Solutions in Tribeca City

UBC News World

Play Episode Listen Later Nov 29, 2023 2:43


The new service is ideal for small businesses, crypto projects, and NFT ventures. R.E.D Marketing Firm will work with businesses to craft compelling content that resonates with their target audience, optimizing the impact of their billboard advertisements. R.E.D Marketing Firm City: Houston Address: 1760 Barker Cypress Road Website http://www.redmarketingfirm.com Phone +13467772147 Email info@redmarketingfirm.com

Served NEAT
EP 133: Rising Above the Competition - Uncovering Your Unique Selling Proposition

Served NEAT

Play Episode Listen Later Nov 14, 2023 11:04


In this episode of Served Neat, Jen shares a story about her worst sales call ever, highlighting the importance of unique selling propositions (USPs). She discusses the significance of having a strong USP and provides examples of both bad and good ones. Jen also offers tips on how to improve your current USP. You will learn how to improve their own USPs and gain insights into growth strategies.   We talk about: My worst sales call ever! What is a USP and why do you need to care about it? How crafting a compelling USP can elevate your business. How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat The Agency. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!  

Carlton Fields Podcasts
No Password Required: Founder and Commissioner of the US Cyber Games, CEO of the Cyber Marketing Firm Katzcy, and Someone Who Values Perseverance Over Perfection

Carlton Fields Podcasts

Play Episode Listen Later Oct 26, 2023 55:53


Jessica Gulick is a woman of many trades. She is the founder and CEO of the cyber marketing firm Katzcy, the founder and commissioner of the US Cyber Games, and a trailblazer who is working to make cybersecurity a sport that thrives. In this episode, Jessica joins Carlton Fields' Jack Clabby and KnowBe4's Kayley Melton […]

Faith Infused Leadership
S5E43 - Guest Andy McNeill on Having a Heart of Hospitality

Faith Infused Leadership

Play Episode Listen Later Oct 24, 2023 28:20


Join us in this conversation with Andy McNeill as we discuss having an impactful service or product, having a great team to help your clients,  connections with others and so much more.  For as long as he can remember, Andy McNeill has had a heart for hospitality. After 30 years of working in the industry specialized in serving others, he has helped thousands of organizations build stronger relationships through shared human experiences. He is a successful entrepreneur and founder of AMI, a global Hospitality and Marketing Firm that elevates the corporate meetings experience to the next level. Andy has helped thousands of businesses and Fortune 500 Companies travel to unique, once-in-a-lifetime destinations. AMI operates in 100+ countries and works on a global scale with some of the world's top brands including Salesforce, Mars Candy Bar, PepsiCo, Pfizer, and CVS Health. Andy is the host of the Destination Everywhere Podcast where he and his co-host, Todd Bludworth, give unique travel tips and destination insights from around the world. If you would like to work or connect with Andy you can visit his company's website at https://americanmeetings.com/ and you can also find him on LinkedIn at https://www.linkedin.com/in/andy-mcneill/ If you are interested in becoming a private client or joining the 2024 Mastermind, I invite you to book a complimentary 30 minute call with me HERE so we can connect and talk about what you want for your life and business.  Do you find yourself unsure or stuck? Connect with Debbie at www.leadyourlituplife.com and schedule a complimentary 30 minute clarity call.  She can help you become crystal clear about what you do want in your life and help provide tools so you can show up as your best self.  Debbie helps entrepreneurs make a lot of money, doing what they love without sacrificing what's important to them, so they can live the life they desire. She is passionate about helping other entrepreneurs lead their businesses instead of the business running their lives, so they can have their hopes, wishes and dreams come true. She also is an adjunct professor at Gonzaga University.  

The Thoughtful Entrepreneur
1698 – An Era of Peace And Abundance with Robert Indries Holdings' Robert Indries

The Thoughtful Entrepreneur

Play Episode Listen Later Oct 15, 2023 16:44 Transcription Available


In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chairman of Wesrom, Robert Indries.Robert Indries is not just a business advisor; he's a visionary with a purpose. His vision for the next 25 years is to help humanity achieve complete peace and abundance. This is not just a lofty ideal; it's a goal that drives his businesses. Robert's companies are geared towards making this vision a reality, from healthcare to energy.One of his companies, a marketing agency, has generated over a quarter billion dollars in sales for other entities. This success has changed lives and earned him wedding invites from grateful clients. It's a testament to the impact that a business can have when a purpose beyond profit drives it.According to Robert, operations are the glue that holds all aspects of a business together. From marketing to sales to delivery, operational excellence ensures these components work together seamlessly. It brings clarity and order to a business, leading to unimaginable growth.Robert highlights a saying that an empire can only crumble from within, which also applies to businesses. He explains that failure in a business is often caused by internal factors, such as lack of innovation, poor treatment of employees, or failure to provide value to clients.Robert suggests focusing on these three areas to assess weaknesses within an organization. He emphasizes the importance of one-on-one conversations with clients to understand their needs and experiences truly. Key Points from the Episode:Robert Indres' main impact in the worldRobert's vision for the futureWhat Robert would speak about in a TED talkThe importance of operations in businessAssessing weaknesses within an organizationRobert's vision for achieving peace and abundanceThe role of operations in business growthInternal factors that can cause failure in a businessImportance of open communication with clientsAbout Robert Indries:Robert Indries is a self-made entrepreneur hailing from Transylvania, Romania. Born into modest beginnings, he cultivated a strong work ethic through tending to livestock and farmland. Guided by the belief that learning transcends boundaries, he embarked on a journey that led to remarkable achievements. His global travels gave him invaluable insights into international businesses, enabling him to establish a prosperous empire of eight ventures generating seven-figure revenues annually.Robert's achievements extend beyond entrepreneurship, encompassing public speaking engagements across 17 countries in three languages. He has facilitated profound transformations for over 1,000 professionals, elevating their effectiveness two to tenfold, and has generated business value exceeding $500 million for clients. He has orchestrated the convergence of exceptional physical health and a fulfilling marriage, emphasizing holistic success. Robert's journey epitomizes resilience, resourcefulness, and a steadfast commitment to continuous growth.About Wesrom:Wesrom is a prominent Software Development and Marketing Firm in the UK, with a core focus on assisting businesses across the software development spectrum. Beyond typical agencies and internal teams, Wesrom sets itself apart through its comprehensive approach.In addition to providing access to a skilled team of developers, Wesrom offers a dedicated group of business and marketing experts. This ensures not only the technical success of a project but also its effective market positioning.Wesrom's commitment to transparency and client...

Cannabinoid Connect
#393: From Seeds to Success: A PR Mastery in the Cannabis Industry with Kyle Porter

Cannabinoid Connect

Play Episode Listen Later Oct 12, 2023 52:14


Kyle Porter, Executive Vice-President/Managing Director at Virgo PR, a fast-growing, integrated communications firm designed to propel our clients working in emerging industries into the mainstream. Kyle is an ex-entertainment marketer turned communications entrepreneur who is now the EVP and Managing Director of Virgo PR, a PR and Marketing Firm specializing in emerging markets. Previously, Kyle co-founded CMW Media, where he served as CEO overseeing all operations, business development, marketing and financial communications for the agency, which grew to become one of the leading PR firms in the cannabis space. =================== About Cannabinoid Connect Thought-provoking discussions, expert insights, and captivating stories shaping the future of this transformative industry. Subscribe and follow via the following platforms: Website Spotify Apple Podcasts YouTube X Instagram Facebook

Served NEAT
EP 124: Dough-lightful Journey of Bro Dough with its Fearless Founder Erica Rankin

Served NEAT

Play Episode Listen Later Aug 29, 2023 26:22


In this episode of Served Neat, host Jen Hartmann chats with Erica Rankin, the incredible founder of Bro Dough. Bro Dough is a brand that aims to make indulging in cookie dough guilt-free. Erica shares the story of how Bro Dough started and discusses her journey in building a successful CPG brand. From landing her first 100 customers to navigating the surprises of entrepreneurship, Erica provides valuable insights for aspiring entrepreneurs.  We discuss: The inspiring journey from bodybuilding passion to deliciously nutritious business What the pivotal moment Erica traded her 9-5 job for entrepreneurship was. Invaluable insights from her brand-building experience. She reveals the hidden truths behind unforeseen expenses and industry intricacies.   Connect with Bro Dough Follow them on Instagram @eatbrodough Follow them on TikTok @eatbrodough Follow the company on LinkedIn - Bro Dough Visit their website: eatbrodough.com   How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!  

Don't Look Under The Bed - A Hospitality Podcast
Ep. 103 Sober Curious, Trend or Movement? with Sydney Eason, Co-Founder, Eason Branding

Don't Look Under The Bed - A Hospitality Podcast

Play Episode Listen Later Aug 28, 2023 21:22


What started out as dry January has morphed into a sober movement where people are abstaining from alcohol due to a number of reasons: Perhaps they overindulged during the pandemic, they want better physical and mental health, or perhaps folks are simply tired of being hungover. According to a Forbes article (Jan 2023) the sober movement is driven by Millennials and Gen Z who are not big on drinking. Sober Bars offer a non alcoholic option for those who want to participate in the ritual of celebration and socializing while enjoying a sexy non alcoholic craft cocktail or non alcoholic wine or beer. Study researcher, Gretchen Andsager for NCSolutions says, " This is a growing industry trend and the market value is between $8 billion and $11 billion for low and no alcohol beverages, so it's definitely a growing industry in general that many companies are starting to tap into". Our guest this week is Sydney Eason, Co-Founder of Eason Branding, a Hospitality Branding and Marketing Firm. Sydney discusses the emerging sober movement, the various non-alcoholic options available, how hotels and restaurants can build out their non-alcohol programs and more. www.easonbranding.com IG: @easonbranding Sober Bars NYC: Hekate East Village, Sechey West Village, Absence of Proof / Houston: Better Luck Tomorrow, Monkey's Tail, Daily Gather / Austin: Sans Bar/ San Francisco: Ocean Beach Cafe/ Chicago: Benedicion Dry Bar, Prazbar/ Washington DC: Binge Bar/ Phoenix: The Nixer Learn more about your ad choices. Visit megaphone.fm/adchoices

The Boss Lady Podcast
141. Ready, Set, Go! Taking Risks

The Boss Lady Podcast

Play Episode Listen Later Aug 10, 2023 25:19


Join Teresa and her business partner, Jennifer Roberts as they discuss taking risks. You will leave with three actionable tips on how to get out of fear and into action, today! We all face life's challenges and crossroads. Jennifer shares one of hers and how she continued to move forward. A powerful episode! For more great insight from Jennifer, you may enjoy past episodes #72 and #112! About Jennifer: Jennifer is the owner of Backporch Communications, a PR and Marketing Firm. She is also a partner with Teresa in the Boss Lady Leadership Community. www.backporchcom.com PR and Marketing for Small Business Owners and Nonprofits About Teresa: Teresa is the owner of Rand Consulting and the Founder of the Boss Lady Leadership Community. www.teresarand.com For information on the Women's Leadership Conference discussed on today's episode check out www.teresarandconsulting.com/bosslady CONNECT WITH THE BOSS LADY COMMUNITY: The Teresa Rand Consulting Website The Boss Lady Facebook Page Follow Teresa on Instagram

Served NEAT
EP 121: Let's Supercharge Your Email Marketing!

Served NEAT

Play Episode Listen Later Aug 8, 2023 6:23


On today's episode, Jen is talking about how email marketing is far from being dead. Email remains a powerful marketing tool, and by making some straightforward adjustments, you can significantly enhance engagement. Among these strategies are personalizing the subject line, keeping it concise, steering clear of spam words, crafting succinct yet impactful email content with added links, and including a compelling PS line. Be sure to tune in to this episode to discover how these techniques can skyrocket your open rates and click-throughs! Key takeaways from the episode:  How can personalizing subject lines impact open rates? How does adding a PS at the end of the email contribute to increased engagement? How does avoiding spam words contribute to keeping emails out of the spam folder? Are you ensuring your emails are kept short and sweet? Article Mentioned: HubSpot - Email Marketing Guide   How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat Marketing Let's connect on Instagram - @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!  

Served NEAT
EP 119: Neatly Brewing a New Product

Served NEAT

Play Episode Listen Later Jul 25, 2023 9:00


On this episode of Served Neat, host Jen Hartmann reveals that the agency is working on a new physical product. This product is designed to help founders, marketers, and marketing professors with brand awareness solutions. Jen talks about their progress, including finding a manufacturer and conducting market research, as well as the shift in learning habits towards shorter, more practical information. Despite the uncertainties, Jen is enthusiastic about the project and encourages listeners to join them on the journey. We would love your help with some market research!  Take this 1-2 minutes quiz and be entered to win a $25 Starbucks gift card Survey for NEAT: The Agency How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!    

Transformation Starts Today with Dr. Jamil Sayegh
Ep #40: The Heart Of Hospitality - Andy McNeill

Transformation Starts Today with Dr. Jamil Sayegh

Play Episode Listen Later Jul 25, 2023 62:05


After 30 years of working in the industry specialized in serving others, Andy has helped thousands of organizations build stronger relationships through shared human experiences. You're going to love Episode 40 of the 'Transformation Starts Today' podcast with the founder of AMI, Andy McNeill! Here's some background about Andy: For as long as he can remember, Andy McNeill has had a heart for hospitality. After 30 years of working in the industry specialized in serving others, he has helped thousands of organizations build stronger relationships through shared human experiences. He is a successful entrepreneur and founder of AMI, a global Hospitality and Marketing Firm that elevates the corporate meetings experience to the next level. Andy has helped thousands of businesses and Fortune 500 Companies travel to unique, once-in-a-lifetime destinations. AMI operates in 100+ countries and works on a global scale with some of the world's top brands including Salesforce, Mars Candy Bar, PepsiCo, Pfizer, and CVS Health. Andy is the host of the Destination Everywhere Podcast where he and his co-host, Todd Bludworth, give unique travel tips and destination insights from around the world. Here are some ways to connect with Andy: Websites: www.destinationeverywhere.com   https://americanmeetings.com/podcast/ Facebook: https://www.facebook.com/destinationeverywherepodcast Instagram - https://www.instagram.com/americanmeetingsinc/ LinkedIn - https://www.linkedin.com/company/ami-global-meetings-solutions-inc./ https://www.linkedin.com/in/andy-mcneill Special Free Gift: http://www.ourfavoritehotels.com/  Book: The Everywhere Book - https://americanmeetings.com/visit-destination-everywhere/ Dr. Jamil Sayegh – Life, Business, and Relationship Coach, Licensed Naturopathic Doctor, Facilitator of Energy-work Learn more about if or how I can help you: https://jamilsayegh.com/lets-connect/

Served NEAT
EP 115: Birthday Reflections and Key Lessons for Success

Served NEAT

Play Episode Listen Later Jun 19, 2023 11:48


If you're looking for wisdom on personal and professional growth, Served Neat's latest episode is a must-listen! Host Jen Hartmann shares 12 key lessons she has learned over the last 12 months, offering insights into everything from self-care and mental health to delegation and decision-making. Whether you're a new entrepreneur or simply seeking to improve your personal life, this episode offers valuable advice and inspiration.   Today we discuss:  How can prioritizing rest and self-care lead to big transformations? What role do delegation and networking play in taking your brand to the next level? How can focusing on oneself  help in avoiding comparison with others? Plus more!   Favorite Quote “Whatever you do, give it one hundred percent. If you're not present and you're not giving it your all, you're only hurting yourself and the people around you.”   How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!      

Simply Living Me Podcast
Unleash Your Inner Power: Tasha Jones' Journey from Corporate Career to Diversity Marketing Firm Owner

Simply Living Me Podcast

Play Episode Listen Later Jun 19, 2023 62:07


In this inspiring episode of Simply Living Me, we delve into the incredible story of Tasha Jones, a remarkable individual who went from a successful corporate career in marketing to taking the bold leap of faith and establishing her very own diversity marketing firm. Join us as we explore Tasha's journey, the challenges she faced, and the lessons she learned along the way. About Tasha Jones Tasha L. Jones is CEO and Founder of LV Jones Consulting, a diversity marketing consulting firm based in Denver, CO. An accomplished, goal-driven and award-winning marketing executive possessing noted leadership to advance brand visibility and messaging by ensuring a clear strategy is in place to guide diversity marketing initiatives. Tasha's superpower is her ability to bring together narratives from people, places, and ideas that showcase diversity, equity, inclusion, access, and belonging. https://lvjonesconsulting.com/ IG:@lvjones74

Served NEAT
EP 114: Combatting the Summer Slump

Served NEAT

Play Episode Listen Later Jun 13, 2023 6:17


In this episode, our focus is on the Summer Slump phenomenon. Experiencing slower seasons in business is a common occurrence. Today, we are talking about practical suggestions to enhance revenue. These valuable tips include reaching out to existing clients to explore add-on services, incentivizing referrals through discounted offerings, and engaging past clients through meaningful mailings. Moreover, during periods of reduced activity, it is crucial to maintain regular communication with current clients, reconnect with previous clients via mail, and actively pursue opportunities to gain visibility by pitching for podcasts, events, and collaborations. Seizing the opportunity presented by this extra time can significantly contribute to boosting business during sluggish periods.   Today we discuss:  How can businesses effectively engage their current clients? The importance of regularly checking in with their current clients. What are some effective strategies for businesses to increase their visibility during slow seasons? Why summer is the perfect time pitching for podcasts, events, and collaborations.   How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!  

Come Rain or Shine
Building Relationships Through Shared Experiences

Come Rain or Shine

Play Episode Listen Later Jun 8, 2023 19:46


"Hospitality is friendship with a purpose." Hospitality industry veteran, Andy McNeill, knows the importance of emotional connection and creating relationships with clients for business success. When organizations focus on hiring the right people who value good service and coach them on the little extra steps it makes a big difference. For as long as he can remember, Andy McNeill has had a heart for hospitality. After 30 years of working in the industry specialized in serving others, he has helped thousands of organizations build stronger relationships through shared human experiences. Andy is a successful entrepreneur and founder of AMI, a global Hospitality and Marketing Firm that elevates the corporate meetings experience to the next level. During our conversation he explains how hospitality can be applied to any business, regardless of the industry, and offers great tips on how to do so. One of the biggest factors is recognizing the importance of emotional connections. A study even shows that 70% of purchasing decisions are emotional, which is why emotional deposits can help build long-lasting relationships with clients. During our conversation, you will also discover how to: Develop a culture of hospitality through strategic hiring and cultivated responsibility Strengthen emotional bonds with clients, fostering business growth and success Recognize subtle elements that have a profound impact on overall client satisfaction Integrate hospitality-driven behaviors into daily routines, showing genuine appreciation for clients Embrace a client-focused mindset, directing business decisions to cater to their needs Andy has helped thousands of businesses and Fortune 500 Companies travel to unique, once-in-a-lifetime destinations. AMI operates in 100+ countries and works on a global scale with some of the world's top brands including Salesforce, Mars Candy Bar, PepsiCo, Pfizer, and  CVS Health. Andy is the host of the Destination Everywhere Podcast where he and his co-host, Todd Bludworth, give unique travel tips and destination insights from around the world. By putting the client's needs first and executing on those little details that matter most, businesses can differentiate themselves and create memorable client experiences. One business I know of that excels at hospitality is Magical Vacation Planner. Make sure to connect with the agents of Magical Vacation Planner for your next trip. You can reach them at 407-442-0257 or using the link on my website. Connect with Andy: LinkedIn - Andy Mcneill LinkedIn - AMI Global Meetings Instagram - American Meetings Inc www.destinationeverywhere.com  Podcast - Destinations Everywhere Podcast Facebook - Destination Everywhere Podcast Instagram - Destination Everywhere Podcast Book - The Everywhere Book Connect with Dan: www.dancockerell.com About Dan - https://dancockerell.com/about/ Instagram - https://www.instagram.com/dancockerell/ LinkedIn - https://www.linkedin.com/in/dancockerell/ Facebook - www.facebook.com/dancockerellspeaker  Episode Highlights 00:01:01 - Applying Hospitality to Any Business 00:05:15 - The Importance of Emotional Deposits 00:08:32 - Building a Culture of Accountability 00:11:48 - Ultimate Moment of Truth 00:12:30 - Building a culture of hospitality 00:14:03 - The difference between being friendly and being hospitable 00:15:18 - Tips for living a hospitality mindset every day 00:17:26 - About AMI

Served NEAT
EP 113: Transform Clients into Loyal Customers with Lead Magnets

Served NEAT

Play Episode Listen Later Jun 6, 2023 9:25


In this episode, we debunk the myth that lead magnets are dead. I am revealing their true potential for growing your business. Join me as we explore how lead magnets can attract, engage, and convert potential customers into loyal fans. Discover the secrets to creating irresistible lead magnets that provide value, solve specific problems, and drive conversions. Tune in to our podcast to unlock the power of lead magnets and take your business to new heights.   Today we discuss:  Lead Magnet 101: What is it and does it still work?  How lead magnets can convert into Raving Customers The Ultimate Recipe for Lead Magnet Success Types of Lead Magnets that draw in your ideal clients   How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!    

Served NEAT
EP 112: The Power of Branding with Kathryn Joachim

Served NEAT

Play Episode Listen Later May 30, 2023 33:31


On today's episode we are talking with Kathryn about how she transformed her business from a one-person show to a thriving boutique agency with a full team, using powerful morning routines and strategic changes in their creative process.  Learn why investing in a professional website and brand is crucial for your business success and how Kathryn's expert advice can help you avoid lost opportunities and create a beautiful, cohesive, and on-brand online presence. Plus, get exclusive insights from Kathryn on the importance of having a clear vision and business model before partnering with a creative agency.   EPISODE NOTES  Is it worth investing in a creative agency to help with branding? Top advice for working with a creative agency Tips on navigating the delicate balance between business success and failures. When do you recognize that it's the opportune moment to rebrand?  Steps to take before collaborating with a creative agency to ensure a successful partnership  Plus so much more!  Connect with Kathryn Joachim Follow her on Instagram @cremebrands Follow her on TikTok @cremebrands  Follow her on LinkedIn - Kathryn Joachim Visit her website for more information: cremebrands.com   How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!

Served NEAT
EP 111: Seizing Opportunities - Buying and Selling Businesses with Ellie Puckett (Part 2)

Served NEAT

Play Episode Listen Later May 23, 2023 23:01


If the notion of acquiring an established business or selling your successful business has been introduced to you, and it sparks your curiosity, then get ready for today's episode!  We are going to dive deeper into this concept. You are going to become aware of the numerous factors that need to be considered—ranging from ensuring customer loyalty to exploring financing options. The opportunities are plentiful! We are going to discuss how one even begins. My guest, Ellie Puckett, a seasoned business owner who possesses a wealth of knowledge when it comes to the art of successfully buying and selling businesses. Her invaluable insights revolve around collaborating with exceptional professionals such as accountants, lawyers, and business brokers. Does this pique your interest? Embark on an extraordinary journey by tuning in to Part 2 of this remarkable interview now!   EPISODE NOTES  Today we discuss:  When do you know it's the right time to sell your business? Are motivations for selling businesses limited to retirement, or can younger buyers see potential in revitalizing low-cost businesses? How do women investing in business assets help counter the negative impact of corporate buyouts? Key factors of selling a business How women can increase their wealth by owning assets like businesses, land, and real estate. Plus so much more!    Connect with Ellie Puckett Follow her on Instagram @renegade.ellie Visit her website for more information: www.renegade.biz Listen to her podcast:  Renegade Ventures   How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!

Served NEAT
Ep. 110: Seizing Opportunities - Buying and Selling Businesses with Ellie Puckett (Part 1)

Served NEAT

Play Episode Listen Later May 16, 2023 20:34


Imagine this: You're a woman standing at the precipice of a life-altering decision. You've been introduced to the idea of purchasing an existing business, and your curiosity is piqued. As you delve deeper into the concept, you realize the multitude of factors that must be taken into account - from ensuring customer loyalty to exploring financing possibilities. Furthermore, the imminent retirement of the baby boomer generation has resulted in a surge of businesses being put up for sale. The opportunity is abundant, but where does one begin?  Allow me to introduce you to Ellie Puckett, an experienced business owner who possesses a treasure trove of knowledge on the art of successfully selling and buying businesses. Her invaluable insights involve collaborating with top-notch professionals such as accountants, lawyers, and business brokers. Are you intrigued? Embark on an incredible journey by tuning into Part 1 of this remarkable interview now!   EPISODE NOTES  Today we discuss:  Why should women consider buying businesses to increase their wealth? Busting myths around financing for business purchases. Good businesses to look into purchasing - There are more than just laundromats and car washes. The power of strategic business acquisition to drive expansion for your existing enterprise. Plus so much more!    Connect with Ellie Puckett: Follow her on Instagram @renegade.ellie Visit her website for more information: www.renegade.biz Listen to her podcast:  Renegade Ventures   How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!

Served NEAT
EP 109: Pitching Your Way to the Top: Common Mistakes To Avoid

Served NEAT

Play Episode Listen Later May 9, 2023 6:55


In this short but oh so sweet episode of Served Neat, I am talking all about media pitching. Specifically, I am talking about the mistakes that you should make when you are pitching yourself and your story to the media.  Journalists receive hundreds…. That's right, HUNDREDS of pitches in their inbox every single week. Only a fraction of those pitches are actually opened. Let's dive right in and talk about mistakes to avoid in order to increase your chances of landing your next media pitch.    EPISODE NOTES  Today we discuss:  Easy ways to find the right journalist to pitch to Tips on how to craft your pitch to get noticed Ways to increase your chances of success on a pitch   HOW TO GET INVOLVED: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   LOOKING FOR MORE? Sign up for our weekly newsletter -  Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!

Served NEAT
EP 108: Unleash the Power of Leadership with Lacey Madison

Served NEAT

Play Episode Listen Later May 2, 2023 28:23


Prepare to be amazed by the dynamic duo of Lacey and Jen, an unstoppable force ready to take on the world of leadership and conquer 2023 and beyond! With their wealth of experience, these two powerhouses share invaluable lessons on how to thrive in an ever-changing landscape. Through their inspiring stories and insightful tips, they emphasize the importance of self-awareness, emotional intelligence, and building a strong community.  Lacey exudes a contagious passion for leadership and motivates others to join her in achieving greatness. Not only do they provide gold-standard book and podcast recommendations, but they also tackle tough issues head-on, including firing employees with a no-nonsense attitude that emphasizes the value of directness and diligence. If you're ready to take your leadership skills to the next level, then you can't afford to miss out on Lacey and Jen's unparalleled wisdom and inspiration!   EPISODE SUMMARY Lacey believes that exceptional leaders in 2023 must be proactive, emotionally intelligent, and prioritize community development. She emphasizes the importance of self-awareness and vulnerability in building a strong community.  Despite facing challenges as a leader, such as navigating intense pivots and learning to lead a smaller team, Lacey's biggest "aha" moment came from learning to delegate and take proper maternity leave. Motherhood taught her how to seek help and ultimately led to a stronger business.    EPISODE NOTES  Today we discuss:  Elevate Your Leadership in 2023: Self-Awareness and Emotional Intelligence are Key Unlock the Power of Community: Building Relationships is the Cornerstone of Effective Leadership Letting Employees Go: How to Make the Right Decision and Handle it with Professionalism. And the list goes on!   Connect with Lacey Madison   Follow her on Instagram @laceymadsion_  Visit her website for more information: sirconsulting.co    How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!  

Intravenous 205
Nadav Raviv (Season 3 Episode 30)

Intravenous 205

Play Episode Listen Later Apr 23, 2023 39:14


Amplify Marketing was born during the Covid Pandemic of 2020. Seeing a need for a Marketing Firm that could pivot and adjust quickly to keep up with the fast paced change encountered by many businesses during the first few months of the Pandemic, our CEO, Nadav Raviv, took his 5+ years of industry knowledge, his firm relationships with his vendors, and the blessing and support of his family, friends, and peers, and formed Amplify Marketing Solutions to assist his clients.

Served NEAT
EP 106: Mastering Influencer Marketing in 2023: Insider Tips and Growth Strategies

Served NEAT

Play Episode Listen Later Apr 18, 2023 13:56


In this episode, your host, Jen, takes us on a thrilling crash course into the world of influencer marketing. Drawing from her extensive experience of working with content creators for many years, Jen shares invaluable insights on how to achieve tangible results from your influencer campaigns. Get ready to dive into the ins and outs of influencer marketing as Jen spills the tea on various growth strategies that are making waves in the field. Whether you're a seasoned marketer or just starting out, this episode is packed with practical tips and expert advice that will level up your influencer marketing game.   EPISODE NOTES  Today we discuss:  Influencer Marketing 101 - From Beginner to Pro Deep dive into strategies for success with Influencer Marketing A secret weapon for brand growth - Nano and Micro-Influencers The importance of building authentic relationships with Influencers Why does following up matter?   How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!

PMP Industry Insiders
Episode 122: When Is It Time to Fire Your Marketing Firm?

PMP Industry Insiders

Play Episode Listen Later Apr 6, 2023 43:09


Coalmarch COO Frank Andolina joins Dan and Donnie to discuss signs it's time to move on from your marketing agency. He also shares several steps to take before you make a move.  Hosts:  Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services   Guest:  Frank Andolina, COO, Coalmarch    

The KORE Women Podcast
Founder of Mavens & Moguls, a global branding and marketing firm, whose clients range from early-stage start-up to Fortune 500 companies including Colgate, Virgin, Microsoft - Paige Arnof-Fenn

The KORE Women Podcast

Play Episode Listen Later Apr 4, 2023 31:25


This week on KORE Women podcast, Dr. Summer Watson welcomes Paige Arnof-Fenn, who is the founder and CEO of Mavens & Moguls, a global branding and digital marketing firm whose clients range from early-stage start-up to Fortune 500 companies including Colgate, Virgin, Microsoft and The New York Times Company.  She was formerly VP of Marketing at Zipcar and VP Marketing at Inc.com. Prior to that she held the title of SVP Marketing at Launch Media, an Internet start-up that was later sold to Yahoo. Paige has also worked as a special assistant to the chief marketing officer of global marketing at The Coca-Cola Company and held the position of director of the 1996 Olympic Commemorative Coin Program at the Department of Treasury. Paige is a founding Board member of Women Entrepreneurs in Science & Technology and she is the past Board Chair of the Alumni Board of Stanford University.  She was the Appointed Director for Harvard Business School on the Harvard Alumni Association Board, which governs all the schools across the university.  She is also the former Vice President of the Harvard Business School Global Alumni Board and the only woman Chair of the Board of Trustees of the Sports Museum at the Boston Garden, is an advisor to several early-stage private companies and nonprofit organizations and is also a 3-time past president of the Stanford Club of New England which serves alumni in a 5-state region.  She holds an undergraduate degree in economics from Stanford University and an MBA from Harvard Business School. You can follow Paige Arnof-Fenn on LinkedIn and at: www.mavensandmoguls.com Thank you for taking the time to listen to the KORE Women podcast and being a part of the KORE Women experience. You can listen to The KORE Women podcast on your favorite podcast directory - Pandora, iHeartRadio, Apple Podcast, Google Podcast, YouTube, Spotify, Stitcher, Podbean, JioSaavn, Amazon and at: www.KOREWomen.com/podcast. Please leave your comments and reviews about the podcast and check out KORE Women on Instagram, Twitter, and Facebook. You can also learn more about the host, Dr. Summer Watson and KORE Women at: www.korewomen.com  

She Leads Podcast: Leadership Empowerment for Women of Color
S11 E7: Show Up Consistently with Shanel Evans

She Leads Podcast: Leadership Empowerment for Women of Color

Play Episode Listen Later Mar 29, 2023 54:30


WinHers United the podcast is a women empowerment platform that is based on four pillars: business, mindset, personal development, and self-care. At WinHers United we believe these four pillars are necessary to be a successful entrepreneur. During each season, bi-weekly an ah-mazing Woman of Color entrepreneur is interviewed, and tells us more about her business, mindset, personal development, and self-care journey. Season 11, Episode 7 features Shanel Evans - Social Media Business Strategist, Founder of Socially Savvy, and Co-Founder of FyreSavvy. During this episode entitled “Show Up Consistently”, Shanel shares her journey of pivoting from Finance Director to starting her Marketing Firm during the pandemic. Shanel encourages us to create and maintain our digital presence, as this is what many people and organizations look to in the digital world we live in.   Listen in as Shanel talks about:  What prompted and prepared her for entrepreneurship Using the skills we learn along the way to make our business successful Why it's important to be socially savvy Where to start in building our social presence for our business Going into partnerships in business Mindset hacks to stay motivated Placing yourself in uncomfortable situations to learn and grow Surrounding yourself with a supportive community Finding ways to practice self-care daily And more Shanel's Bio Shanel Evans, founder of Socially Savvy and co-founder of FyreSavvy is a powerhouse all on her own. From managing $3B Project Launches to launching her own successful company via social media close to 3 years ago, Shanel is no stranger to strategizing how to maximize how a business should show up in front of their dream clients. Through her 100K V.I.B.E. Methodology, she helps her clients just like you skip to the front of the line on the internet streets and secure their coins. In addition to managing her own nationally recognized non-profit and taking home a number of awards, including the Business of the Year Award, she's a Meta (Facebook) Leader and Meta Certified Online Instructor dedicated to helping clients create more business opportunities and authentic relationships on social media. Shanel works with coaches and service providers who want to 10x their revenues by Q4 using proven sales, marketing, and client attraction strategies. She helps them increase profits even if they struggle staying accountable, coming up with new revenue generating ideas, or have never put together a strong quarter-over-quarter growth plan before. If you're looking to be part of a community where you are valued, elevated, and met with the perfect combo of fun and fund driving ideas, she's the one you want to know! Shanel resides in Northern Virginia with her husband and 3 young adult daughters. Visit Shanel Evans' website at: https://www.shanelevans.com. Follow Shanel on social media @shanelevans. Get your Socially Savvy Power Prompt Cards here: https://powerpromptcards.com. Learn more about FyreSavvy at: http://fyresavvy.net How to stay engaged with and support Nicole Walker and WinHers United Get your WinHers United merch at http://winhersunited.com/shop If you have any suggested questions or topics for WinHers United the podcast send an email to: winhersunited@gmail.com. If you would like to work with Nicole, book a call at http://winhersunited.com/bookacall. If you want to support to show send your donation to: CashApp: $winhersunited http://buymeacoffee.com/winhersunited Check out the WinHers United website at: http://winhersunited.com. As always "Be Empowered and Empower On" - Nicole Walker

Small 2 Scaled - From Vision to Venture
USING HOSPITALITY TO SCALE YOUR BUSINESS

Small 2 Scaled - From Vision to Venture

Play Episode Play 15 sec Highlight Listen Later Jan 31, 2023 18:18


Can a hospitality mindset make you rich? In this episode with Andy McNeill we'll explore a key to building brand equity: service and hospitality. Making each customer feel special not only fuels the soul but gives life and longevity to the business. Go the extra mile. Think about having a mindset of service to enhance your work and to have great life experiences.  Takeaways this Episode:Why does hospitality matter?Learn how to apply “emotional deposits” to your brand's experienceWhat are the little things that count - example story: Maui Jim's sunglassesDisaster stories - how to botch the customer experienceHow can I use hospitality to land a Fortune 500 account…  hint.. adopt a well-planned process thinking about the end user all the way throughFREE GIFT - “The Everywhere Book”!!! Andy's digital book featuring his favorite 100 hotels around the world - get it here: http://www.ourfavoritehotels.com/ This episode is brought to you by: Chasing Nectar Fractional CMO Services - Need the mind of a Chief Marketing Officer but can't afford a full time top talent? Hire us on a fractional basis to turn your marketing from a cost center into a profit center.Andy's Bio:For as long as he can remember, Andy McNeill has had a heart for hospitality. After 30 years of working in the industry specialized in serving others, he has helped thousands of organizations build stronger relationships through shared human experiences. He is a successful entrepreneur and founder of AMI, a global Hospitality and Marketing Firm that elevates the corporate meetings experience to the next level. Andy has helped thousands of businesses and Fortune 500 Companies travel to unique, once-in-a-lifetime destinations. AMI operates in 100+ countries and works on a global scale with some of the world's top brands including Salesforce, Mars Candy Bar, PepsiCo, Pfizer, and  CVS Health. Andy is the host of the Destination Everywhere Podcast where he and his co-host Todd Bludworth to give unique travel tips and destination insights from around the world. Andy's Websites & Podcastswww.destinationeverywhere.com https://americanmeetings.com/podcast/Social Media:Facebook - 411,946 Followers - https://www.facebook.com/destinationeverywherepodcastInstagram - https://www.instagram.com/americanmeetingsinc/https://www.instagram.com/destinationeverywherepodcast/LinkedIn - 6764 Followers - American Meetings, Inc. (AMI) https://www.linkedin.com/company/ami-global-meetings-solutions-inc./https://www.linkedin.com/in/andy-mcneill Book: The Everywhere Book - https://americanmeetings.com/visit-destination-everywhere/This episode is brought to you by: Chasing Nectar Fractional CMO Services 

Reclaiming Sales
How to Approach MSP Marketing | Derek Marin

Reclaiming Sales

Play Episode Listen Later Nov 29, 2022 24:46


When it comes to new MRR, every MSP will say they need more leads. They'll say, “When we get the at bat, we usually win… but we need more at bats.” While this might be true, it's usually not the whole story. When it comes to sales and marketing, there is a difference between a referral and a marketing lead. Just because you close a lot of referrals, doesn't mean you're going to close your marketing leads… so don't blame the marketing guy until you've listened to this episode. Derek Marin is the Founder of Simple Selling, a Marketing Firm that can add between 6 & 13 new managed services agreements per year by generating warm pipeline, and consistently converting cold prospects into warm opportunities that close. Derek has been in marketing longer than you've probably been in sales, spend nearly 4 years in Customer Success and Channel Partnerships at HubSpot, and even owned a Juice Bar in Costsa Rica.  Find him here: https://www.linkedin.com/in/marinderek/