Focus & Facets

Welcome back to FOCUS & FACETS! I am SO excited to welcome my dear friend, fellow Nikon Ambassador, the most talented boudoir photographer, breast cancer survivor; the one, the only: Jen Rozenbaum. Jen has inspired the life and work of so many people through her cancer journey, her photography journey, and where the two have intersected in between to create the most encouraging and inspiring story. She is one of the most authentic, true, and fun people I know who is full of such wisdom and strength. This conversation is one you won't want to miss. Note: *All episodes of this season were recorded between May 2021 to November 2021. Some references and conversations might reflect past tense events.* Guest links: Jen's Instagram: https://www.instagram.com/jenrozenbaum/ Jen's Website: https://jenrozenbaum.com/ Jen's book: https://amzn.to/39TjEeD Jen's Facebook: https://www.facebook.com/JenRozenbaum/ Let's #dothework and keep that conversation going. If you'd like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don't forget to subscribe, rate, and review on Apple Podcasts or wherever you listen.  Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS! In this episode, I am so excited to welcome one of my heart-soul people, fellow horse-lover, Karinda Kinsler, of Karinda K Equine Photography in Montgomery, Texas! She travels the country and shares her incredible talent shooting portraits of horses and animals, but not only is she an amazing equine photographer, but she's also a pretty awesome businesswoman, too. Tune in as we chat about her story, brand reinvention, taking a business leap, and her truly impressive accomplishments within her business as a result of the leaps! Note: *All episodes of this season were recorded between May 2021 to November 2021. Some references and conversations might reflect past tense events.* Guest links: Karinda's website: https://equine.karindak.com/ Karinda's Instagram: https://www.instagram.com/365daysofhorses/ Karinda's Facebook: https://www.facebook.com/karindakequinephotography/ Karinda's Twitter: https://twitter.com/karindak Let's #dothework and keep that conversation going. If you'd like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don't forget to subscribe, rate, and review on Apple Podcasts or wherever you listen.  Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS! In this episode, I am over the moon to welcome my sweet friend, and fellow Nikon Ambassador, Dixie Dixon. Believe it or not - Dixie got her to start behind the camera shooting little league teams and players when she was quite young, joined the yearbook staff in high school in an effort to get out of band camp, and as fate would have it - she fell in love with photography! In college, she shot weddings and had the opportunity to study abroad within the realm of fashion photography which gave her a taste of her present-day niche of commercial and fashion photography. And, let me tell you - she is insanely talented - and we're chatting all about her incredible skills, our favorite Nikon gear (of course!), and the brand and business she's built that so many notable names and businesses know and trust. Note: *All episodes of this season were recorded between May 2021 to November 2021. Some references and conversations might reflect past tense events.* Guest links: Dixie's Instagram: https://www.instagram.com/iamdixiedixon/ Dixie's Facebook: https://www.facebook.com/dixiedixonphoto/ Dixie's Website: https://www.dixiedixon.com/ Dixie's Book: https://amzn.to/3FbQ3sk Let's #dothework and keep that conversation going. If you'd like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don't forget to subscribe, rate, and review on Apple Podcasts or wherever you listen.  Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS! In this episode I am so, so excited to speak with Alison Carlino of Carlino's Photography in Richmond, Texas. Alison and I first had the opportunity to connect at WPPI several years ago and found ourselves wrapped up in endless conversation, and basically - I've had a bit of a girl crush ever since! We chat in this episode all about lighting - as Alison's specially (and what she totally rocks at) is off camera flash. We run through different scenarios of what lighting to use when, learn from Alison's amazing work, and so, so much more. Note: *All episodes of this season were recorded between May 2021 to November 2021. Some references and conversations might reflect past tense events.* Guest links: Alison's Website: https://www.carlinosphotography.com/ Alison Fine Art Classes Instagram Account: https://www.instagram.com/alisonfaithfineart/ Carlino's Instagram Account: https://www.instagram.com/carlinosphotography/ Let's #dothework and keep that conversation going. If you'd like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don't forget to subscribe, rate and review on Apple Podcasts or wherever you listen.  Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS! In this episode, I am so, so excited to speak with Elena Blair, of Elena S. Blair Photography. We both work in the arena of shooting families and babies and come together to chat about how important it is to bring your true, authentic, creative self into your work and make it special, the power of trusting your intuition, manifestation, and so, so much more. Note: *All episodes of this season were recorded between May 2021 to November 2021. Some references and conversations might reflect past tense events.* Guest links: Elena's Website: https://www.elenasblair.com/elenasblairphotography Elena's Instagram Account: https://www.instagram.com/elenasblair_photography/ Let's #dothework and keep that conversation going. If you'd like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don't forget to subscribe, rate, and review on Apple Podcasts or wherever you listen.  Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS! In this episode I am so, so excited to speak with a fellow Nikon Ambassador - the most authentic, kind, animal-loving gal around - Kristi Odom. Her story in photography began in college when she was shooting for Rolling Stone magazine online, shifted into weddings, and eventually ended up in her dream niche in wildlife and conservation - proof that we are ever-evolving as creatives and that our stories and experiences have a way of guiding us to exactly where we're meant to be. Note: *All episodes of this season were recorded between May 2021 to November 2021. Some references and conversations might reflect past tense events.* Guest links: Kristi's Website: https://www.kristiodomfineart.com/ Kristi's Instagram: https://www.instagram.com/kristiodom/ Let's #dothework and keep that conversation going. If you'd like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don't forget to subscribe, rate and review on Apple Podcasts or wherever you listen.  Join me next Tuesday for another episode and have an amazing week!

Welcome back to SEASON TWO of  FOCUS & FACETS!   In this episode, I am so, so excited to chat with my longtime brilliant friend, Ben Hartley. We're talking chain reaction marketing and how to intentionally think through your marketing efforts and strategies in a way that creates a domino effect that positively drives traffic and exposure back to your business.   Note: *All episodes of this season were recorded between May 2021 to November 2021. Some references and conversations might reflect past tense events.*   Takeaways from this episode: Create the vision for your business, and be sure that all that you do serves your vision If your marketing strategy is unilateral - it needs to be thought of as a chain reaction. Think domino effect. Each step should amplify the next. Value is found within connection.   Guest links:   Ben's Website: https://www.stylestorycreative.com/ Ben's Instagram Accounts: https://www.instagram.com/StyleandStory/ https://www.instagram.com/StyleandStory/ Ben's Podcast: https://sixfigurephotography.com/   Let's #dothework and keep that conversation going. If you'd like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don't forget to subscribe, rate and review on Apple Podcasts or wherever you listen.  Join me next Tuesday for another episode and have an amazing week!

Welcome back to SEASON TWO of  FOCUS & FACETS! Long time, no talk, my friends! It has been a moment since we released a new episode - and my, how much has changed since our last episode! I am so excited to present to you season two of Focus & Facets. This season will look a bit different from last in that it will be filled with interviews with some of the industry's most dynamic and talented photographers in all genres. We will dig into their personal stories and backgrounds, how they built their businesses, what they focus on now, and tangible advice you can take back and use in you business - plus, so, so much more.  Note: *All episodes of this season were recorded between May 2021 to November 2021. Some references and conversations might reflect past tense events.* In this episode, I am so, so excited to chat with the incomparable, Mecca Gamble, branding photographer and educator. She radiates so much love, joy, energy, and brilliance. We chat about our similar backgrounds (I reference leaving TV news - who would have thunk that not even a year later I would find the itch to go back!), what it takes to build an intentional brand, ways to attract your ideal clientele and so much more. Takeaways from this episode: - Mix it up! You don't have to do one thing or be one thing forever. Especially when it comes to genres of photography.  - Determining, knowing, and living your personal brand is integral in branding your business. - Own your authentic you. What makes you different, makes your business unique. ______________________________________________________________________ Guest links:  Picture Yourself Profitable, Mecca's signature program. Mecca's Instagram: www.instagramcom/meccagamble Mecca's website: www.meccagamble.com Mecca's website designer mentioned in the episode: https://www.23and9creative.com/ ______________________________________________________________________ Let's #dothework and keep that conversation going. If you'd like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don't forget to subscribe, rate and review on Apple Podcasts or wherever you listen.  Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS!     This week I am so excited to welcome some of my 5 Carat Collective students onto the show to chat all about developing you product line and the different stages they are all currently in within that process and within their businesses themselves. Becky Furry, Maxx Walske, and Amanda McGhee are incredibly insightful and forthcoming with their product line hurdles and triumphs and I cannot thank them enough for taking the time to be a part of this weeks episode!     Let’s #dothework and keep that conversation going.     If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective.   Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen.    Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS!   This week my good friend, industry colleague, and fellow Nikon Ambassador Audrey Woulard is joining me to dish all bout how she has honed in on her incredible business from channeling all of her energy into online sales only! Yes, you heard me correctly - online sales ONLY. Audrey is a true delight and someone I can honestly say I admire and look up to for her creative ways and insightful thinking - and I know you will love hearing all the amazing nuggets of inso and information she drops during this episode   Takeaways from this episode: You have to have rules in place and stick to them - know your businesses policies and procedures Dont “set it and forget it” - you have to be intentional! IPS and online sales should be the exact same client experience. No questions about it!   Let’s #dothework and keep that conversation going!   If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Audrey can be found at @kidandthecity on Instagram and www.awteaches.com.   Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen.    Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS!   This week we’re talking all about pricing - and how it is not going to be what convinces your client to book with you. There are so may other facets that will influence her decision, and we go through them all in this episode!   Takeaways from this episode: build your brand to match the price that makes you profitable do what other photographers in your area aren’t doing - dance to the beat of your own drum focus on the product and service over the price and pressure     Let’s #dothework and keep that conversation going.   If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective.   Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen.    Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS!   On this weeks episode we dive into the importance of understanding that your product is not simply the images you are producing for your client. Your product is SO much more than a digital file, and it’s up to you to focus in on the other aspects that ultimately make you the rockstar photographer your clients will come back to time and time again.   Takeaways from this episode: You are selling feelings Tangibility is more important than convenience The experience goes beyond the session   Let’s #dothework and keep that conversation going.   If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective.   Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen.    Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS! On this weeks episode we dig into personal branding and how it attracts who it’s designed to attract. Not booking the clients you hoped you would? Feeling like your dream client is out of reach? Fear not, in this episode I dive deep into really honing in on your businesses branding - and how intentionally getting crystal clear on that vision, will have you attracting your dream clientele in no time. Takeaways from this episode: You can’t build a strong brand without a rock solid identity More often then than not, an ideal client is a LOT like you - reflect! Make your business stand out in a crowded space - what makes you special? Let’s #dothework and keep that conversation going. If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen.  Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS! On this weeks episode we are talking with Marcela Limon! We’re chatting about life, personal struggles and wins, pivoting business ideas in the age of Covid-19, and how she grew her business in 5 years flat with some of the most innovative and exciting marketing idea and strategies I’ve seen! Takeaways from this episode: So as small as one step looks, it can take you anywhere Knowing your why serves as the foundation of everything you do in your business Creativity flows in the most natural, authentic, and inspiring ways - you just have to pay attention to what’s bringing you joy and ligh Let’s #dothework and keep that conversation going. If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Marcela can also be found at @lemonshoots and www.lemonshoots.com. Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen.  Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS! On this weeks episode we talk all about software! What do you REALLY need in order to be successful, to start off, to kick your business and services up a notch? I will dive deep into all of this and give you specifics that I love and use that will inform your decision making process - no matter which stage of the game you are in. Takeaways from this episode: You only need a few great software programs - don’t let the industry fool you into need every latest and greatest Most software is overhead - but truly great software is a business game-changer Buy once, buy right - and you will never regret that choice Let’s #dothework and keep that conversation going. If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen.  Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS! On this weeks episode we talk all about studio space! Are you ready for it? How do you know? What things should you be looking for when you decide to take the fateful plunge - I cover it ALL. Plus, hear the long story of all of my personal spaces and how they impacted me, my business, and my brand. Takeaways from this episode: Where is your business currently? Understanding your numbers is SO important in making this decision Small habits over the long haul produce the best and most exhilarating results Your studio space can have an enormous impact in the clients mindset about who you are as a business Let’s #dothework and keep that conversation going. If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen.  Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS!    On this week's episode, we talk with my sister, Jenny Mason of Jenny Mason Photography. Jenny has been in business for 15 years in Southern California, photographing newborns, families, babies, you name it. She does it on location and studio work and has grown her business from out of her garage into a multi six figure empire that wows each and every one of her clients.    We talk about websites, what's important in regards to your website, we talk about getting started in business, and how she moved from her home studio into her retail space that she currently resides in now.   Takeaways from this episode: Jenny’s journey to getting started Consistency in branding Building a website that feels like you   Let’s #dothework and keep that conversation going.   If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen.    Join me next Tuesday for another episode and have an amazing week!

Are you losing hours or worse yet, slaving away working too many hours? Middle of the night, computer-drained, eyes-sore, can't-see kind of tired? This week, I welcome my business productivity coach Neill Williams. She talks to us about how to efficiently manage our time.    In this episode, we dive into what your brain is really doing when it seems like you have no time. Plus, she gives incredible tips for how to break through motivation slumps, grow our time sensitive self-awareness, and how time blocking is the biggest gift you can give your brain and your life.   Takeaways from this episode: Shifting your thinking to create motivation ‘Parenting’ your brain The definition of 'Magic time'   Let’s #dothework and keep that conversation going. If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen.    Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS!   Let's face it, clients won't buy from you unless they trust you. Dropping $1000 or more in a portrait session means they believe in what you do and they trust you'll deliver.    How can they trust you? First, they need to know and like you, then they need to learn how capable you really are and, girlfriend, you are capable! It all starts with that onboarding experience.   Takeaways from this episode: Why getting systemized is critical My onboarding process How to impress her before she books   Listen to the full episode for a list of 3 things you NEED to do while onboarding.   Let’s #dothework and keep that conversation going.   If you’d like to chat more, join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen.    Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS!    Do you play it safe? When was the last time you really tackled something hard? Do you avoid new scary tasks for fear that you might fail? My friend, you may be stuck in the comfort zone and it's killing your business. Worse yet, it's killing your dreams.   In this episode, I’m going to ask you some questions about your growth, failure, and why you may be keeping yourself in the comfort zone.   Takeaways from this episode: Learn to accept discomfort Hope is a four-letter word Self-awareness = self-empowerment Embrace failure   Listen to the full episode for a task list to help you get out of your comfort zone.    Let’s #dothework and keep that conversation going.   If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen.    Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS!   Websites are often the first thing a client sees when they are researching potential studios and there are a lot of reasons why your website could be the thing turning them away. Today we’re going to dive into all that and ask is your website losing potential clients?   With today’s advanced website design and slick technology, your website has to keep up with the Jones’. I’ll share with you tips on how to catch the attention of your potential client and stand out from the crowd.   Takeaways from this episode: Your website is your virtual storefront! It should be a top priority. Stay up to date. If your template looks outdated, so do you.  Post contact information. Clients want to be able to quickly get a hold of you.  Consider your audience. Your website is not just a virtual portfolio. Keep your brand cohesive! It should flow across your site.    Listen to the full episode for more tips to ensure your website can inspire the client to inquire!    Let’s #dothework and keep that conversation going.    Get the Cheat Sheet here and opt-in to my emails here!    If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen.    Join me next Tuesday for another episode and have an amazing week!

Welcome back to FOCUS & FACETS!   Who would have thought that psychology was a part of sales? Admittedly, maybe a lot of people did but it’s not what you think. Sales is like growing a garden. It takes preparation, planning, and care.     In this episode, I’m going to share with you the tips and tricks on how to plant that garden and watch the relationship between you and your client bloom.   Takeaways from this episode: Clients buy what they know because it’s the safe choice. Selling begins in the very first interaction.  Your brand is your foundation.  Confidence is contagious! You will give confidence to your client simply by being confident yourself. Money starts to become secondary when she can visualize the art in her home.    Take notes during this episode and figure out what works best for you and your brand.    Let’s #dothework!   If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen.    Join me next Tuesday for another episode and have an amazing week!

Hi everyone, welcome to FOCUS & FACETS!    I beg you, please don’t ever send your price list to a potential client again. It’s the easiest way to lose clients and it’s doing nothing for your booking rate.    In this week's episode we’ll be talking about how to avoid making this mistake again. I’ll tell you why you should stop emailing your price list and suggest ways to help you build trust and flip the script to make it work to your advantage.   Tips from this episode: Show her how you’re different from other photographers in your area! Address her wants, needs and dreams. Hold her hand and calm her objections. Inject your core values! Show her the things you deeply care about. Show her your experience and authority in your particular area.    Let’s #dothework and keep that conversation going.    If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don’t forget to subscribe, rate and review on Apple Podcasts or wherever you listen.    Join me next Tuesday for another episode and have an amazing week!

Hi everyone!    Welcome to the very first episode of FOCUS & FACETS. I’m your host Julia Kelleher!   Are you struggling in business?    Are you disorganized and feeling like your business has a grip on you, and not you on it?      Been there, done that!     Tune into this quick trailer to learn more about me and what to expect in future episodes of FOCUS & FACETS, where week-by-week we will add to our personal skill-set on all things business for creatives!     If you’d like to chat more join me over on Instagram @juliakelleher and on Facebook via “5 Carat Collective”. Don’t forget to subscribe, rate, and review on Apple Podcasts or wherever you listen.   Join me next Tuesday for another episode, and have an amazing week!