Podcasts about Kinsler

In this episode of the Intentional Agribusiness Leader podcast, Mark Jewell chats with Amy Kinsler, VP of Sales, Marketing, and Communications at Keystone Cooperative. Amy delves into the intricacies of leading a newly merged cooperative, focusing on intentional leadership, consistency, and strategic planning. She sheds light on how maintaining a calm presence can influence an organization during times of change and the importance of setting up a new organization with clear values and mission.Amy discusses the innovative approaches Keystone Cooperative takes in talent attraction and retention, highlighting their new "Seed" program in collaboration with Indiana FFA. This initiative aims to develop high school seniors into future agribusiness professionals through a structured two-year program. Amy also emphasizes the importance of a well-built culture, the alignment of mission and values, and how these elements drive Keystone's success.Key Takeaways:Consistency: Amy stresses that consistent leadership helps build trust and stability within the team, especially during mergers and significant organizational changes.Well-Built Strategy: A strategic long-term plan is crucial for navigating market fluctuations and organizational growth.Talent Development: The "Seed" program is an innovative approach to attracting and cultivating new talent directly from high schools, aligning with Keystone's mission and values.Culture as a Filter: Using culture as a decision-making tool ensures that actions and initiatives are aligned with the company's core values and mission.Empowerment and Delegation: Empowering team members to make decisions fosters trust and enhances performance across the organization.Notable Quotes:"Calm is contagious." – Amy Kinsler"A well-built strategy allows you to be consistent because you're able to play the long game." – Amy Kinsler"When you hear your team repeat the language or the message back to you, you know it's resonating." – Amy Kinsler"We want the person closest to the farmer, closest to the customer, to be the decision-maker." – Amy Kinsler"Being authentic to myself and my talents was what started to drive my capacity within my roles." – Amy KinslerTune in to this insightful episode to explore more about how Keystone Cooperative is setting new benchmarks in agribusiness through intentional leadership, innovative talent programs, and a deeply ingrained culture. Stay tuned for more episodes featuring industry leaders and their transformative strategies.

Thank you for joining us at the Misfits Media Podcast. On this episode our guest host is Greg Connoyer. DJ finally has had enough and shoots Kinsler. Amie joins us late in the show. Chad Francis joins us to discuss the upcoming Generation III 3-gun match in Iberia, MO. Will Greg sign up and shoot the Gen III match? Main topics include our panel's review of the Maven B.5 binoculars, Leofoto's tripod and ball heads, mental match prep and time management and what changes our panel would like to see in the PRS and other similar shooting sports. There's much more including rapid-fire topics and the typical shenanigans. Key Moments: Generation III 3-Gun Championship Match: 19:00 Maven binocular review: 56:50 Leofoto tripod and ball head review: 1:24:30 Main Topics: 1:58:50 Title Sponsor: A&J Sporting https://aandjsporting.com/ Use code ‘MM10' for 10% off qualifying purchases Misfits Media Podcast; Email: misfitsmediagroup@gmail.com FB: https://www.facebook.com/people/Misfits-Media-Podcast/61559504157666/ IG: https://www.instagram.com/misfits_media_podcast/ Rumble: https://rumble.com/c/c-6416821 Generation III 3-gun match: https://www.generation3gun.com/ Gadsden Shooting Center (FB): https://www.facebook.com/GadsdenShootingCenter Generation III (FB): https://www.facebook.com/generation3gunchampionship Gadsden Practical Shooters (FB): https://www.facebook.com/profile.php?id=100090280030841 Maven Optics: https://mavenbuilt.com/ Leofoto USA: https://leofotousa.com/ Full Circle Reloading & Firearms: https://fullcirclereloading.com/home Travis's Garage: tgwoodandlaser@gmail.com Missouri Misfits: https://www.facebook.com/groups/159974404611845

1. DJ Katch & Amira Eldine - You're Makin' Me High 2. Kinsler & H4LL - Love Like You 3. SEVEK - Lights 4. KREAM - Where Are You Tonigh 5. FEZO - But You 6. SIKS - Without You 7. Diplo & HUGEL - Stay High (feat. Julia Church) (Skytech Remix) 8. ARTBAT, KAS_ST, Losless - Pull Out 9. Sander van Doorn - Unite (feat. Eke) 10. EMPIRE OF TWO - For Now Im Here 11. Yves V, NEO - Slow Me 12. longstoryshort - Burnin 13. HÄWK, Framed Stories - Break N' Sweat 14. Tate McRae - Greedy (Ape Rave Club Bootleg) 15. Tujamo x Jayover - Permission 16. THODE - Move My Waistline 17. BRETSN, ASTELLE - Limbo 18. Alex Culross - I Just Wanna Dance 19. Leandro Da Silva & Cosmo - Candela 20. The Nights - Haunted

Have you ever considered ditching what you're told to do and carving your own path instead? This episode talks to equine photographer Karinda Kinsler, who did just that. Unraveling how she built multiple successful photography brands, Karinda shares golden nuggets that you can learn from to avoid as she candidly discusses the traps she fell into and artistic transitions she made. If you're ready to find more magic in your business, this episode brings forth the perfect story to hook. Links: 365 Days of Horses Instagram: instagram.com/365daysofhorses Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie's Free Weekly Cull Newsletter. Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.  Be sure and follow these accounts on Instagram: nPhotolab Dorie Howell The Focal Points Podcast  

In this episode, we're diving deep into the world of Korean skincare with the incredible Sarah Kinsler Holloway, an esteemed expert in the field. Join us as we unravel the mysteries behind the renowned Korean skincare routine and learn how it has captured the hearts of beauty enthusiasts worldwide.Sarah shares her journey into the world of Korean skincare, highlighting the innovative techniques and unique ingredients that set it apart from Western beauty practices. From the famous 10-step routine to the science behind popular ingredients like snail mucin and tranexamic acid, Sarah breaks down the principles that underpin Korean skincare's effectiveness.We explore the cultural influences that have shaped Korean beauty standards and the emphasis on achieving healthy, radiant skin. Sarah sheds light on the holistic approach to skincare in Korea, where self-care rituals are deeply ingrained in everyday life.Throughout the episode, Sarah debunks common misconceptions surrounding Korean skincare and offers practical tips for incorporating its principles into your own routine. Whether you're a skincare novice or a seasoned enthusiast, this conversation provides valuable insights into achieving your skincare goals.Join us as we uncover the secrets of Korean skincare and embark on a journey to healthier, more radiant skin with the expertise of Sarah Kinsler Holloway. Tune in now to elevate your skincare game to the next level!Follow Our Hosts!Briana ChristineTik TokInstagramTeresa CollinsTik TokInstagramYouTubeWebsiteDr. Rouzbeh KordestaniTikTokInstagramWebsiteDr. Brent RobinsonWebsiteInstagramTikTok

Premium Members, click here to access this interview in the premium area Karinda Kinsler of www.karindak.com is an accomplished and successful horse photographer based in Texas USA and works with clients around the country. Her sessions range from $650 to $6000 — not including any products or files. However, equine photography isn't why [...] The post 559: Karinda Kinsler – Why you need to treat every photography client like a $20,000 client appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Jeff Kinsler, Senior Account Executive and Media Consultant for OUTFRONT Media joins the conversation today. Kinsler outlines OUTFRONT's operations, highlighting its commitment to leveraging creative design for business growth. He delves into the evolution of out-of-home advertising, including the integration of digital capabilities and geofencing for more targeted, personalized campaigns.Limited spots remain for our upcoming SmartWIN24! This must-attend event is where AEC Firm Principals, Owners, and Marketing Executives come together to explore brand positioning and differentiation strategies, facilitating meaningful conversations and knowledge sharing within the industry.Connect with Jeff Kinsler:Jeff has over 34 years of sales experience, with 22 of those years focused solely on media. He is a Senior Account Executive-Media Consultant at OUTFRONT – an Out-of-Home (OOH) advertising business.He is also a dedicated family person, happily married, and a proud parent to five children. The family is excitedly anticipating the arrival of a grandchild.Website: https://www.outfront.com/ Resources:Register for SmartWIN24: https://smartegies.com/smartwin/ Connect with Katie: LinkedIn: https://www.linkedin.com/in/kacash/ Website: https://smartegies.com/ 

In the final segment with two Ranger greats, we hear their thoughts and fun stories on working with Ron Washington, what it was like bringing Elvis Andrus onto the team, and what the future holds for Kinsler and Young!

How did Kinsler and Jack White become friends and business partners? What was it like playing with Beltre and Hamilton? Is Michael Young's clown fear a real thing or a bit? We get into all of these fun topics during the 2nd segment of our live interview with the great Michael Young and Ian Kinsler!

We have a PACKED week ahead, and it's super exciting! Freak & Chill at Alamo Drafthouse Cinema in Richardson with 'BottleRocket', Kinsler and Young BOTH live in studio on Wednesday at noon as well! We also get into Luka's huge Friday night, and why Skin missed seeing it.

Join us for a delightful conversation on The Profitable Photographer with your hostess Luci and the incredible Karinda Kinsler, a highly successful horse/equine photographer and mindset shifter extraordinaire!Dive into the world of equine photography with the spirited Karinda Kinsler, who not only captures the beauty of horses but also helps others transform their mindset about money and success. And she has a brand new, brilliant book called The Unicorn, all about the transformation.She averages around a $6000 sale on normal portrait sessions- with sales going up to the 20k+ mark. Her business also creates high volume, high price point events and focuses on selling luxury wall art and averages a $3500 sale on 15-minute sessions. She first shares some tips on photographing horses such as the need to develop patiencebe calm and efficient coaching a person and how to pose themselves.learn to anticipate what will happen nextgo find a barn and take horsemanship lessonThen discover how to shift your mindset about money and success—from fear to peace. The journey includesWorking on yourself first Taming our mindset which is the little devil on our shoulderRewiring our brains with mantras, positive affirmations, and visualizationsRecognizing anything that gives you funny feeling…a sense of dread …stop and notice. Then investigate what and why and DECIDE to listen to what thought created this feelingTune in for laughter, insights, and a dose of positivity with Karinda and Luci on The Profitable Photographer! Don't forget to hit subscribe and join the journey to profitability with a smile.Ways to get in touch with Karinda and reach out to buy her new book!masteryourmindmoney.comhttps://www.facebook.com/groups/1757388424280335Instagram: https://www.instagram.com/masteryourmindmoney/https://karindak.thrivecart.com/the-unicorn-of-business-books/Photography Business Coach Luci Dumas' Programs and Contact Info:lucidumascoaching.comluci@lucidumas.comhttps://www.instagram.com/theprofitablephotographer_pod/https://www.facebook.com/LuciDumasCoachinghttps://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA

How can you get around the limiting beliefs that are holding you back from financial success?  This episode is another installment of the missing ingredient series, where I'm sharing the hidden steps necessary for running a successful photography business. My guest, Karinda Kinsler, is joining me to discuss money mindset and the neuroscience behind our financial behaviors. We're discussing the actions needed to break free from our old beliefs and to start forming new habits around money.  The Focused Photographers Podcast was created based on the idea that the most incredible tool for learning is a deep dive into any given topic from multiple perspectives. Join us every other week as we explore important topics, with host Daniel Moyer and a variety of guests offering different perspectives! Make sure you've hit that follow or subscribe button on your favorite podcast player to get notified each week as we air new episodes! You can find the full show notes and transcript for this episode at focusedphotographers.com/podcast! CONNECT WITH KARINDA Website  Instagram  Podcast Your Magic Year MENTIONED IN THIS EPISODE Finance Focused Roadmap: focusedphotographers.com/ff CONNECT WITH DANIEL MOYER​ Website: WWW.DANIELMOYERPHOTOGRAPHY.COM Wedding Instagram: @DANIELMOYERPHOTO Business Instagram: @GETFOCUSEDPHOTOGRAPHERS

 GDP Script/ Top Stories for Oct 31st  Publish Date: Oct 30th Hennsler: 15 From the Henssler Financial Studio Welcome to the Gwinnett Daily Post Podcast. Today is Tuesday, October 31st and happy heavenly birthday to actor John Candy. ***UNCLE BUCK – PRINCIPAL MOLLY SCENE*** I'm Bruce Jenkins and here are your top stories presented by Kia Mall of Georgia. For ex-Texas Ranger Ian Kinsler, there is nothing complicated about the war in Israel Despite Economic Struggles, Norcross Continues To See Business, Residential Development Activity Duluth Police Arrest 45-Year-Old Man After Fatal Hit-And-Run   All of this and more is coming up on the Gwinnett Daily Post podcast, and if you are looking for community news, we encourage you to listen daily and subscribe! Break 1: MOG STORY 1: Mac Engel: For ex-Texas Ranger Ian Kinsler, there is nothing complicated about the war in Israel Former Texas Rangers second baseman and current team advisor Ian Kinsler has a personal connection to the conflict in Israel. As a citizen of Israel and a player for the Israeli national baseball team, Kinsler is deeply affected by the events in the country. He revealed that people he knows in Israel have been able to find safety, but others have lost their lives in the ongoing war. Kinsler believes that Israel has the right to protect itself and compares the situation to the 9/11 attacks in the United States. He expressed his thoughts and prayers for those affected and hopes for a swift resolution to the conflict. As incidents of antisemitism have increased since the conflict began, Kinsler also spoke out against antisemitism, stating that it should not be happening. Having visited the places that were attacked, Kinsler has a firsthand understanding of the impact of the war, particularly in areas like Gaza where bomb shelters are prevalent and the remnants of past conflicts still remain.   STORY 2: Despite Economic Struggles, Norcross Continues To See Business, Residential Development Activity The city of Norcross has seen a slowdown in speculative development due to higher interest rates and longer loan approval times. Despite this, there are several projects under construction or being planned in the city, and businesses are moving to or expanding in the area. The economic development director mentioned that the slowdown in development allows the city to focus on supporting existing businesses. One significant project in progress is the 280-unit Prose Norcross residential development by Alliance Residential, set to open next summer. Additionally, there are plans for a new parking lot, housing redevelopment, a senior veteran residential development, and various businesses opening in the downtown area. ChefSuite, a ghost kitchen operator, is also coming to Buford Highway, offering kitchen space for a variety of culinary businesses.   STORY 3: Duluth Police Arrest 45-Year-Old Man After Fatal Hit-And-Run A man, Nidar Ballan-Bellan, has been arrested and charged with vehicular homicide and hit and run in connection with a pedestrian's death. The incident occurred on Peachtree Industrial Boulevard in Duluth in the early morning hours of October 23. Cassius Franswah, the 26-year-old pedestrian, was hit by a car and later pronounced dead at the hospital. The Duluth Police Department's Accident Investigation Unit conducted an investigation, identifying the type of vehicle involved as a Nissan Sentra. Using their Real-Time Crime Center's cameras, they tracked the vehicle to a specific area within the city, leading to Ballan-Bellan's arrest. He faces felony charges related to the incident.   We have opportunities for sponsors to get great engagement on these shows. Call 770.874.3200 for more info. We'll be right back Break 2: Peggy Slappy – ESOG – TOM WAGES OBITS STORY 4: Suwanee voters must decide two City Council races In Suwanee's upcoming municipal election on November 7, there will be at least one leadership change. Post 1 Councilwoman Heather Hall is not seeking re-election, and three candidates are running to replace her: Karim Ladha, Julianna McConnell, and Glenn Weyant. Additionally, Post 2 Councilman Larry Pettiford is facing an opponent, Bradley Golz, in his re-election bid. However, the mayoral race is unopposed, as Mayor Jimmy Burnette is running for re-election without any challengers.   STORY 5:  San Diego jail populations plummeted during the pandemic. It didn't impact crime, researchers say A study conducted by researchers at the University of California, Irvine, and the University of Arizona focused on six California counties and found that plummeting inmate populations during the pandemic, driven by bail rule changes and decarceration efforts, did not consistently impact violent or property crime rates. While some counties experienced crime increases linked to reduced jail populations, others saw no correlation between these factors. The study's findings suggest that crime trends were influenced by factors beyond decarceration efforts and provide evidence that reducing inmate populations may not negatively affect public safety, supporting the case for criminal reform measures.     We'll be back in a moment Break 3: INGLES 1  - JACKSON EMC   STORY 6: Can Hamas war give Republicans a new chance to woo pro-Israel voters in 2024? The Republican Jewish Coalition's annual leadership summit was held in Las Vegas with all major GOP presidential candidates and other party officials in attendance. The event provided an opportunity for Republican candidates to show their support for Israel, which is a priority for many Republican voters and Jewish Americans. Although the majority of American Jews identify as Democrats, Republicans have made some inroads among Jewish voters, particularly on foreign policy issues. The recent conflict between Israel and Hamas has brought Israel back to the center of American Jewish life, and the candidates hope to attract Jewish voters in key battleground states such as Pennsylvania. While the Republican Party's pro-Israel stance may appeal to some Jewish voters, many of their values align with the Democratic Party. President Joe Biden's response to the conflict has earned him high marks even among some Republicans.   STORY 7: Norcross Adopts Master Arts and Cultural Plan The City of Norcross has adopted the Norcross Master Arts and Cultural Plan, aiming to expand its public art identity, celebrate its cultural diversity, and recognize its history. This plan, developed over 14 years by the Norcross Public Arts Commission, will enrich the lives of citizens and stakeholders through arts and culture. The plan focuses on public art like sculptures, mosaics, and murals, fostering connections, encouraging dialogue, and exploring the city's rich history. Several public art projects are already in progress, with calls for artists issued to beautify public fences, create a gateway to Heritage Park, and craft interactive murals. Residents and local artists are encouraged to participate in shaping the city's artistic future.   We'll have final thoughts after this. Break 4: Henssler 60 Signoff – Thanks again for hanging out with us on today's Gwinnett Daily Post podcast. If you enjoy these shows, we encourage you to check out our other offerings, like the Cherokee Tribune Ledger Podcast, the Marietta Daily Journal, the Community Podcast for Rockdale Newton and Morgan Counties, or the Paulding County News Podcast. Read more about all our stories, and get other great content at Gwinnettdailypost.com. Did you know over 50% of Americans listen to podcasts weekly? Giving you important news about our community and telling great stories are what we do. Make sure you join us for our next episode and be sure to share this podcast on social media with your friends and family. Add us to your Alexa Flash Briefing or your Google Home Briefing and be sure to like, follow, and subscribe wherever you get your podcasts. www.wagesfuneralhome.com www.psponline.com www.mallofgeorgiachryslerdodgejeep.com www.esogrepair.com www.henssler.com www.ingles-markets.com www.downtownlawrencevillega.com www.gcpsk12.org www.cummingfair.net www.disneyonice.com www.downtownlawrencevillega.com #NewsPodcast #CurrentEvents #TopHeadlines #BreakingNews #PodcastDiscussion #PodcastNews #InDepthAnalysis #NewsAnalysis #PodcastTrending #WorldNews #LocalNews #GlobalNews #PodcastInsights #NewsBrief #PodcastUpdate #NewsRoundup #WeeklyNews #DailyNews #PodcastInterviews #HotTopics #PodcastOpinions #InvestigativeJournalism #BehindTheHeadlines #PodcastMedia #NewsStories #PodcastReports #JournalismMatters #PodcastPerspectives #NewsCommentary #PodcastListeners #NewsPodcastCommunity #NewsSource #PodcastCuration #WorldAffairs #PodcastUpdates #AudioNews #PodcastJournalism #EmergingStories #NewsFlash #PodcastConversationsSee omnystudio.com/listener for privacy information.

Last time we spoke about the mop up operations on New Georgia and the continued drive upon Salamaua and Lae. Munda had fallen, New Georgia was certainly a lost cause, but that did not mean there wasn't come cleaning up to do. The Americans were stuck mopping up places like Arundel and Baanga seeing fierce Japanese resistance. Sasaki ordered his men to fight as hard as they possibly could while others made their way to evacuation points. Over on Green Hell, the Australian and American forces had just taken Mubo and Lababia ridge, prompting General Nakano to create a last line of defense in front of Salamaua. Now the allies had to cross the francisco river and face multiple hills, ridges and knolls. Forward units forded the francisco river and grabbed a few knolls catching a glimpse finally of Salamaua, but a glimpse was all they were going to get as the Japanese fought tooth and nail to push them back. This episode is Operation Postern Welcome to the Pacific War Podcast Week by Week, I am your dutiful host Craig Watson. But, before we start I want to also remind you this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Perhaps you want to learn more about world war two? Kings and Generals have an assortment of episodes on world war two and much more  so go give them a look over on Youtube. So please subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry for some more history related content, over on my channel, the Pacific War Channel you can find a few videos all the way from the Opium Wars of the 1800's until the end of the Pacific War in 1945.  The time has come at last. For months, we have seen the Australian and American forces fight for each hill, ridge and knoll, cross over ravines, rivers, swamps, a green hell of a landscape filled with more horror than just the Japanese. From the Jungles of Way to the rugged mountains of bobdubi and Komiatum, through the endless rain, mud and death. Operation Postern was to finally be unleashed, landings at Lae and Nadzab would commence. Now back in August, Admiral Barbey and General Wooten were forced to postpone D-day for September 4. For Lae the plan called for two battalions of Brigadir Victor Windeyer's 20th brigade to land on Red Beach; the 2/15th battalion would hit the eastern flank and the 2/17th to western flank closer to Lae. The 2/13th would hit Yellow beach; the 2/23rd battalion with a company of engineers, a field ambulance, a force of artillery and light anti-aircraft section would join the landing phase; the 26th brigade would follow up the initial landings and move right through the beachhead. The planners were concerned with possible Japanese naval action against their beachheads at night, as this had occurred at Guadalcanal and Milne Bay, so the defense of Red Beach would be coordinated with the 2/2nd machine gun battalion. Red Beach was selected as it was close to Lae, just a bit due east, but out of range of her large gun batteries. Yellow beach was further east and selected as an additional landing area to protect the eastern flank of the main beachhead that would be at red beach. The allies could not provide continuous air cover thus Brigadier Victor Windeyer's 20th brigade would have to land and unload quick as all hell. The initial plans called for a time of landing known as “h hour” to be between 3am and 4am in line with Wooten's request that it occur two hours during moonlight before dawn. They estimated they would need 9-10 hours for the unloading phase, the LST's would then retract at around 1pm. However, when the landing date was postponed for September 4th, this changed everything. Now there would be no morning moon, thus H hour could not be scheduled until after sunrise to allow time for the allied navy to identify the correct beach on a coast that was covered by a low-lying swampy jungle terrain, there was no prominent landmarks it would be difficult. This delayed the landing until 6:30am, resulting in the loss of around 3 hours of unloading time. Alongside that came the decision to retract the LST's by 11am as the allied air cover could not be guaranteed after 11am. This the unloading time was now reduced to 4.5 hours, that a hell of a lot less than they needed. It was also expected that the troops would take at least 1 to 1.5 hours to disembark leaving just 3 hours to unload supplies. Again logistics are not sexy, but this is the kind of problems needed to be overcome to win wars. So Brigadier David Whitehead's 26th brigade was going to follow up the initial landings, moving straight through the beachhead with the 2/2nd machine gun battalion who were earmarked to guard red beach. Furthermore General Heavy's brigade would dispatch some amphibian scouts with the 532nd engineer boat and shore regiment to go in on the first wave to establish red and yellow markers for the two beaches. To make things even more confusing, there was this enormous fringing reef along the thousand mile coastline with a few breaks. One break in the reef line near a village called Tauali was going to be marked Green beach as a back up landing area. The one and half mile of good narrow beach was to be Yellow beach 1, and yes there was a yellow beach 2, closer to Silimati. Admiral Barbey was going to employ every vessel he had; 4 Destroyer transports, the Gilmer, Humphreys, Brooks and Sands; 20 LCI's, 18 LCT's and 13 LSTs. From August 20-22nd Barbey had a full-scale landing rehearsal carried out at beaches on the south coast of Normanby island. The men learnt a few things from this experience. The first was that the surfacing of tracks with steel mesh was too slow to allow the vehicles to clear the beach. They decided that more stores would be loaded as bulk cargo and more labor would be provided to clear the landing crafts. Thus on August 29th, the 2/13th battalion was taken to Normanby island on destroyer transports were the men were disembarking from the LCVP's up to their necks in water. There were major differences as you can imagine for the conditions in Australia vs New Guinea. As Patrick Bourke remarked ‘the country fringing the beach was the worst we had been in. Almost impenetrable jungle grew in waist deep swamps, crisscrossed by much deeper creeks.' There was also a pre-emptive naval bombardment of Finschhafen as reports began to come in indicating enemy troops and supplies were being moved down the coast from Finschhafen by night. Vice Admiral Carpender ordered Captain Jesse Carter, commander of destroyer squadron 5 to sweep the Huan Gulf by night and hit Finschhafen. One of Carpenders staff noted  ‘It will be worthwhile to prove the Navy is willing to pitch in, even if we get nothing but coconuts,”. On August 22nd, destroyers Perkins, Smith, Conyngham and Mahan departed Milne bay enroute for the Huon Gulf. This was the furthest allied vessels larger than PT boats had ventured along the New Guinea coast since the beginning of the pacific war. Early on August 22rd, they opened fire on Finschhafen, firing 540 rounds of 5 inch shells within 10 minutes before hauling ass out of there. It was the first naval bombardment of Japanese forces in New Guinea. As for the battle for the skies, General Kenney was preparing to launch a series of air raids against Lae to support Operation postern. On the day before the landing, 21 allies bombers would hit Lae Airfield to try and knock out their aerial capabilities. Now all of that was just for the Lae landing, we got an entire other operation to hit Nadzab, designated as Z-day which because of the postponement was changed to September 5th. 96 C-47's, 82 carrying the regiments, 5 carrying artillery and 9 for supplies would be employed by Colonel Paul Prentiss's 54th troop carrier wing to transport Colonel Kenneth Kinsler's 503rd parachute regiment. Alongside this, Brigadier Eather's 25th brigade were earmarked to be the first flown in after the initial landings. On August 31st tossed 3 battalion commanders, their operations and communications officers with supplies using a Flying fortress at a very low altitude over the drop zone. They were acting as a sort of reconnaissance and they would uncover vital information to ensure safe location markers for accurate future drops. Hell they even performed meteorological analysis to figure out the wind conditions for jump areas. Meanwhile they keep saying everyday here in montreal its gonna be sunny and its rained for 5 days straight.  There would be rehearsals for the parachuting forces before September 3rd when the final plan was issued. Kinsler's 1st battalion led by Major John Britten would hit field B with the task of securing the Nadzab airfield site before establishing a defensive perimeter and beginning work on the airfield. Meanwhile the Australian 2/2nd pioneer battalion led by Lt Colonel J.T Lang would cross the Markham to help construct a new airfield. Alongside this Kinsler's 2nd battalion led by Lt Colonel George Jones was going to hit field A to capture the Gabsonkek area which would prevent the Japanese from advancing from the north or northwest. Kinsler's 3rd battalion led by Lt COlonel John Tolson would hit field c to capture Gabmatzung and prevent the Japanese from advancing from the east. Furthermore Prentiss would drop 22 dummy paratroopers in the forests south of Yalu right where Japanese forces occupying Heath's plantation would be able to see them. It was hoped this deception would delay advances towards Nadzab. By the way I took the time to educate myself a bit more on what is known as Paradummy's, because honestly until writing this episode I had no idea it was a thing. These were burlap cases filled with straw and plant waste, they kind of look like sackboy to be honest. As you can imagine from ground level looking fairly high up they do look like real paratroopers and they often were dropped alongside real paratroopers to give them a fighting chance against enemy bullets. The more you know.  After all the planning was done Barbey's little armada departed Milne Bay on the morning of September 3rd. Their journey was uneventful as they disembarked at Buna for a short break before re-embarking in the afternoon. After this point Heavy's Morobe base was hit by 9 Rabaul based Betty's with 27 Zeros for escort which tried to high altitude bomb them, doing little damage. Because of the deceptive campaign against Salamaua, termed the Salamaua magnet, very few IJA forces were left guarding Lae. At Lae were Companies 10 and 11 of the 115th regiment to the right bank of the Markham; Company 6 of the 238th regiment at Markham point; the 2 machine gun company of the 238th regiment were spread between the Bunga river and Bulu River; the 15th independent engineer regiment, 2nd company of the 5th battalion of heavy field artillery, the 25th, 29th and 30th machine cannon companies would all be at Lae proper. Aside from the few IJA troops, Rear Admiral Fujita Ruitaro had the 7th base force, formed around the 5th Yokosuka and 5th Sasebo SNLF and the 82nd naval garrisons anti-aircraft and coastal defense units. The Japanese were having a hell of a difficult time supplying their forces at Lae. To supply the near 10,000 or so men present within the Lae-Salamaua area each month required, 150 barges carrying 1500 cubic meters of supplies. Only large type barges could manage to get through the Dampier straits rather rough sea, smaller barges were too dangerous for the task. After each passing month, the naval ships used for transports were decreasing and by May the supplies were being carried by 6 submarines, cutting the volume in half the following month. After that supplies began to be carried overland from Wewak and Madang and a new barge route was established through Sio and Finschhafen. Regardless the Japanese were barely able to keep Lae and Salamaua supplied. This saw barely 300 fit men left to guard Lae with 2650 troops, malnourished, sick, wounded or suffering tropical ailments. The Japanese did have some big guns however, 28 75mm, 4 105mm and two 155mm for the coastal defenses, but their ammunition supply was quite limited. The 155mm's only had 30 shells a piece, while the 105mm had 50.  By late July, General Adachi decided to place Major General Shoge Ryoichi in command of the defenses at Lae, talk about a shitty promotion haha. Ryoichi's rd battalion, 238th regiment was sent first to Salamaua, then Company 6th and the 2nd machine gun company of the 238th regiment managed to reach Lae, but by the time things cooked up the rest would be stuck in Finschhafen. Therefore Rear Admiral Mori Kunizo was sent to grab command of the 7th base force in the meantime while Fujita would lead all the IJN and IJA units currently at Lae. By nightfall on September 3rd, the final voyage began. The allied vessels got to the assembly area unhindered and undetected and by 5:50am on the 4th identified the beach markers. The destroyer transports lowered the landing craft carrying the first wave while performing a 6 minute bombardment. The first landing craft hit the beach at 6:30am and at his guard post at the Japanese anti-aircraft positions overlooking the Lae airfield, private Wada Kiichi heard the sound and saw the flashes of a naval bombardment out in the Guon Gulf. He wrote this ‘Suddenly, there was a booming sound from the sea, and in a split second, I sighted red and yellow tracers come flying on a half moon ballistic arc. Where would the huge fleet land?‘Aren't they, in fact, landing right here in Lae?  ‘If I must die, I will fight with courage and die like an imperial navy man without shame.' Brigadier Windeyer's troops began to land at Red and Yellow beach, only meeting 30 members of the 2nd machine gun company of the 238th regiment who they brushed off around the Bulu plantation. General Kenney unleashed air raids against the Japanese airbases. At 7:45am 13 RAAF bombers, 10 Beauforts and 3 A-20 Bostons hit Gasmata; at 9am 24 Liberators hit Lae; at 9:30am 9 Mitchells hit Tuluvu on Cape Gloucester and 3 Bostons returned to hit Gasmata again in the afternoon. As the 22nd squadron War diary noted of the Gasmata raid “the strip is considered unserviceable”. The second wave approached the beach in the larger LCI's, managing to unload 6 companies without any opposition other than some very annoying reefs near the shore. Thus two waves hit the ground uncontested, but danger did lurk in the skies above. 6 Ki-43 Osca'rs and 3 Ki-51 Sonia's took off from Lae at 7am and 4 minutes later the Oscars began strafing 7 LCI's carrying the 2/23rd battalion and its division HQ while the Sonia's bombed two LCI's. One of the bombs crashed through the main deck of LCI 339 just forward of its pilot house setting the ship on fire before it began listing to port taking on water. The LCI ran ashore and was abandoned by the crew, 10 of which were wounded. Another bomb narrowly missed LCI 341 exploding near the bottom of the vessel, blowing a large hole amidships on her port side flooding two compartments. The list to port was corrected and the LCI managed to run ashore and would be salvaged later. 9 men were killed with 45 wounded during the attack. 8 Boomerangs and 2 Wirraways came over from Tsili Tsili to aid the next echelons as they began to unload units. The LSTs began clearing the landing area by 11am. The LCT's took a lot longer to unload than expected, they had arrived at 8am but only cleared the area over the course of 6 hours. Meanwhile, General Imamura frantically launched a strong air raid towards Law consisting of 12 Betty's, 8 Val's and 61 Zero's. The 81 aircraft strong party departed Rabaul, but was soon discovered by destroyer USS Reid lingering off Cape Cretin at around 1pm. Reid's report gave enough time for the allies to toss a counter air wave to intercept them consisting of 40 Lightnings and 20 Thunderbolts. A few vals tried to bomb Reid in the meantime, resulting in all misses. The interception saw the loss of 23 Japanese aircraft, mostly Zero's while only two lightnings were shutdown. However many Japanese aircraft continued towards Morobe where they descended upon the 6th echelons LSTs just off Cape Ward Hunt at around 2pm. These were carrying the Australian 2/4th independent company and the 2/2nd machine gun battalion, just 33 kms east of Morobe heading for Lae. 6 Vals managed to land two bomb hits on LST-473 and the Betty's one torpedo hit against LST-471. This killed 51, wounded 67 mostly from the 2/4th independent company. The Japanese lost an additional 4 Zeros and 3 betty's while 15 other aircraft were badly damaged. The remaining LSTs continued on towards Red beach, while some were ordered to divert course to assist the damaged LST's from the aerial attacks. Destroyer Humphrey's would grab the wounded and bring them back to Buna. Everything arrived on schedule by 23:00. Thus Admiral Barbey had managed to land 7800 personnel, of which 3780 were combat troops, alongside 3300 tons of supplies. After the landings, engineers at Red and Yellow beach got to work constructing roads while Windeyer's combat troops began to extend their perimeter. By nightfall the 2/17th battalion had crossed the Buso river and by 7:30am the 2/7th field company had built a single-girder bridge across it. To defend against further aerial raids upon the beachheads, a battery of the 2/4th light anti-aircraft regiment landed two detachments at Red and yellow beach. By mid afternoon the 2/13th had extended the yellow beach perimeter around 3000 meters inland and 2000 meters east to west. Lt Colonel Colvin's 2 companies of the 2/13th advanced inland towards the Bulu plantation sending the 30 Japanese who tried to contest them earlier further north towards some hills. Aside from them there were no signs of other enemy, by 2pm patrols of the 2/13th and 2/15th were forded the Suez river between Bulu river and Red beach. Colonel Grace's 2/15th battalion were given the task of protected the beachhead, while Lt Colonel Simpson's 2/17th began to advance towards the Buso river at 9am. Two companies of Major broadbent advanced northwest across the Buso going another 4 miles finding no enemy. Two companies of the 2/13th would also advance east along a track going towards Hopoi where opposition was expected. General Wootten wanted to speed up the advance towards Lae to prevent the Japanese from any time to organize a defense east of the Busu river. Wootten gave Brigadier Whiteheads 2/17th battalion the task of passing through the 20th brigade and continued the advance towards Buso river. Over on the other side Admiral Fujita began deploying his forces in a defensive perimeter between the Markham and Busu Rivers, with most of his naval units taking up positions on the right bank of the Busu while Companies 10 and 11 of the 115th regiment, around 127 men were sent to hold Singaua point. General Shoge rushed over as quickly as he could to take command at Lae, while General Nakano sent Major Mukai Masatake to assume command of the frontline actions. The next day the Australian advance going east and west continued still with no opposition. Simpson's men went west, advancing through some horrible wet and boggy terrain. To simpsons north was Broadbents men who got lost for a little while fording rivers until they made it to the Singaua plantation. Meanwhile the 2/23rd and 2/24th battalions followed behind them led by Lt Colonel Gillespie and Major McRae. They bivoucked south of Apo where Whitehead placed his HQ. During the morning hours, Brigadier Bernard Evan's 24th brigade embarked on 20 LCI's over at Buna and began to land at Red Beach by nightfall. As the Lae operation was moving along full swing, it was now time for Z-day. A B-24 liberator crashed on take-off after clipping a branch and rammed into 5 troop trucks full of soldiers waiting to debark. Its 4 500 lb bombs exploded tossing 2800 gallons of fuel in all directions killing 59 and wounding 92. It was a horrible disaster and a bad omen. The armada of C-47's were being escorted by 48 Lightnings, 12 Airacobras and 48 Thunderbolts a very intimidating force. Generals Kenney, Vasey and MacArthur accompanied the armada aboard some flying fortresses. Kenney said to MacArthur “They're my kids and I want to see them do their stuff”, apparently MacArthur hesitated for a moment before replying “you're right George We'll both go. They're my kids too”. Kenney worried about the consequences of both of them being killed by “some five dollar a month Jap aviator”. MacArthur only worried about becoming airsick and throwing up in front of his colleagues. General Vasey who had witnessed German paratroops in action over Crete back in 1941, watched the drop from above and would write to his wife “I wanted to see paratroops land from the top rather than the bottom as in Crete”. Over 302 aircraft crossed the Owen Stanley range. Heading the armada at 1000 feet were B-25 strafers carrying 8 .50 caliber gun in their noses and 60 frag bombs in their bomb bays. Behind that at about 500 feet were A-20's ready to lay smoke as frag bombs exploded. At around 2000 feet behind them were 96 C-47's carrying the paratroops, supplies and artillery. To all their sides were the fights sitting at around 7000 feet. Following this were B-17's loaded up with 300 lb parachute bombs to be drop ordered by paratroopers. Then even further behind that were B-24's and more B-17's who were going to hit Japanese defensive positions at Heath's plantation and other points between Nadzab and Lae. Air attacks against the defenses would be followed up with smokescreens. At 10:22am the C-47's began to drop their paratroopers over their target zones. Each C-47 dropped its men in less than 10 seconds and the whole regiment was unloaded in 4 and a half minutes. The whole of the Nadzab area was landed upon and taken uncontested. Watching it unfold Kenney was impressed going on the record to say “the operation really was a magnificent spectacle. I truly don't believe that another air force in the world could have put this over as perfectly as the 5th Air Force did.” By 2pm, the 2/2nd Pioneer battalion crossed Markham arriving at Nadzab during the night. The 2/2nd Pioneer battalion began hacking and burning kunai grass off the airstrip to clear it up before successfully extending it from 1500 feet to 3300 feet. This would allow the 871st airborne engineer battalion to land so they could construct two additional airstrips. On September 7th, Vasey's 7th division began to land at Nadzab, only facing some challenging weather. C Company of the 24th battalion led by Captain Arthur Duell departed Deep creek on the 4th to attack Markham point acting as a diversion. Lt Fred Child's 14th platoon performed the initial attack from the southwest followed up by Lt Maurie Yong's 13th platoon who advanced down a ridge near the river. Two other platoons covered them as they all blasted mortars over the Japanese camp and unleashed 2 vickers guns on Labu island. 100 men of the 6th company, 238th regiment were taken by surprise. They had dug in behind some barbed wire for several months astride a razorback ridge along the Markham river. Their surprise wore off quickly as they unleashed heavy fire killing 12 men and wounding 6. The allies were forced to pull back after killing 18 Japanese. Further to the south, General Nakano was facing some pressure from General Milford's 5th division. During late August the Japanese had been fighting tooth and nail to hold their last defensive line in front of Salamaua. The Japanese forward positions had been hit by heavy artillery for a long time, but their defenders were hunkering down. Brigadier Monaghan elected to send a company to cross the western slopes of Charlie Hill and occupy a position on its northern portion, thus isolating the Japanese. This was the same strategy that had been employed against Mount Tambu. However Milford instead elected to toss a frontal assault, believing his artillery support would win the day. Zero hour for the assault was to be 3:20pm, from 11:30am until then artillery smashed the Japanese positions with 2000 shells, 450 mortar bombs and 6000 rounds of machine gun fire. When zero hour hit, D company of the 42nd battalion began their climb. Lt Garland's 17th platoon led the way, immediately receiving enemy first after the first 100 yards. Two other platoons crossed around to the left and right only getting a few yards further. The approach to Charlie Hill from the west was a very steep thickly clad razorback. Garland's men had not even seen the enemy and 5 of them were hit. Two hours after the attack had begun, platoon leaders signaled down the slope that no progress could be made, it was simply too steep. Up above there were 4 well camouflaged machine gun nests unleashing havoc. The assault was canceled and the men withdrew. Over to the west, the 47th battalion launched two attacks against the Kunai spur. Captain Aubrey McWatter's A company began their attack at dusk on august 28th. Sergeant George Pitt's 9th platoon took the left as Barnett's 7th platoon to the right. The assault fell into hand to hand combat quickly, Barnett was twice wounded and his men were forced back. Pitt's platoon ran into heavy machine gun fire from a well dug in log bunker and were forced back having two deaths and two wounded. On the 30th, Major Idris Leach's C company made their attack but were forced back by heavy fire. Major Idris Leach and Sergeant Bill Eisenmenger lost their lives in that attack. On that same day, there was a request to increase artillery fire. 200 shells were lobbed upon the enemy the next day, then on september 1st after 5 hours of shelling, two platoons attacked again. They were supported by vickers guns as men scrambled to climb the ridge to its crest. The artillery softened up the enemy somewhat. Platoon leader Lt Ernest Anzac Walters died leading his men in the bloody carnage. They achieved the objective by the late afternoon sending many Japanese fleeing from their positions. Owen guns and grenades broke them. Around 60 dead Japanese were found on the Kunai spur, around 40 of them had been killed by artillery fire, some pillboxes took direct hits. The Kunai Spur was renamed Lewis Knoll after Captain Eric Lewis of B Company. To the east, after seizing Lokanu ridge, Milford ordered Lt Colonel Jack Amies 15th battalion to head right of the Americans and penetrate the Japanese defensive line at all cost without delay. At first light on the 31st, Lt Doug Matthew's 18th platoon of D company, reached a junction between Lokanu ridge and a razorback. The Japanese hit Matthew's men with mortar and machine gun fire. Despite the heavy fire, Matthew and his men crept up 75 yards, but at 12:50pm were met with a shower of grenades from enemies on a crest above them. Matthew decided to wait for reinforcements and artillery support before attacking up Scout ridge. Lt George Matthew's, brother Lt doug Matthews arrived with the 14th platoon after 1pm and organized a company attack, despite still not having artillery support nor mortars. Lt Doug led the 18th platoon forward, leading to 11 men becoming wounded, Doug likewise received a shot to the leg. George helped his brother get down the ridge and Doug told him before being carried off for care “About six weeks, I think”. George would later recall “I didn't worry too much about it. I thought on of the family has got out of it”. Lt Doug Matthew died the next day. The 15th battalion forces kept up the pressure sending C company, but they were repulsed likewise. On September 1st, Colonel Davidson sent B company around the west side of Charlie Hill intending to cut off the Japanese supply lines. Captain Frank Greer's B Company crossed a creek during the night and advanced 300 meters from the crest of Charlie Hill. They set up an ambush position, unknowingly 30 yards below the enemy perimeter on Charlie Hill. The Japanese tossed multiple counterattacks while A Company managed to establish their own ambush position nearby in some thick undergrowth on the eastern side of Charlie Hill. On September 4th, A Company joined up with B Company to the west, completely sealing off the enemy position. Meanwhile Captain Yates C company was advancing northwards from Lewis Knoll. Their patrols ran into Japanese losing many men in the process. At 7:15am the next morning they came across a razorback running towards a strongly held enemy position on Twin Smiths. Captain Yates led an attack upon the Twin Smiths, but the enemy fire was too much, forcing him to withdrew.  After the defeat at Arnold's Crest, Brigadier Hammer had resorted to harassing actions against the enemy. The 2/7th were hitting Arnold's Crest while Major Warfe's 58/59th and 2/3rd independent company were hitting rough hill. Hammer sent Lt Garland's men from C Platoon to infiltrate the Japanese rear and to carry out a diversionary ambush. On September 3rd, Lt Garland ordered Arnold's Crest to be shelled, so that the noise would cover his men as they began their infiltration. They departed at 9am, moving along the Buiris Creek between the Japanese positions. They ambushed a supply track at 11am, just when the shelling stopped. Garland recalled ‘My men made their way forward through the jungle canopy like deadly green ghosts. I never heard a sound as they moved forward and adopted their ambush positions.' Garland positioned his men on the southern side of the track with around ten meters between them, covering more than a thousand meters of track, watching while hiding; a difficult balance. Garland noted ‘You soon learn to look through the jungle, by slightly moving your head from side to side, whilst preserving your concealment.' After two hours of waiting, Garland's men killed 8 Japanese in an ambush, after this they pulled out. Finally, Scout Ridge was devastated with artillery and mortar bombardment, allowing Lt George Matthews men to gain its crest where his brother had died. On September 3rd, detachments of the 5th Sasebo and 2nd Maizuru SNLF marines counterattacked and forced the australians off. While this was occurring, Lt Tom Cavenagh's A company of the 15th battalion seized the unoccupied Lokanu knoll. They crept up the knoll under artillery support to find freshly dug trenches, weapon-pits and foxholes all recently abandoned. By nightfall the SNLF marines attempted to reoccupy the positions but were forced to dig in on the northern side of Lokanu Knoll. On the night of september 4th, General Adachi learnt of the Lae landings and immediately ordered General Nakano to withdrew from Salamaua and to assemble at Lae by september 20th. Japanese forces were going to withdrew towards Kaiapit or Sio through Salawaket. Adachi sent the main body of the 20th division to defend Finschhafen, resulting in the suspension of the construction of the Madang-Lae road. The Nakai detachment of Major General Nakai Masutaro currently at Bogadjim was ordered to defend Kaiapit and hold back the allied advance to help Nakano's withdrawal. Nakano ordered the 5th Sasebo and 2nd Maizuru SNLF to cover the movement by barge of the 3rd battalion 102nd regiment towards Law, departing on september 6th. Meanwhile the 51st division prepared a fighting withdrawal and at Lae, General Shoge and Major Mukai just arrived to grab command of the IJA forces. Shoge's attitude was considered to be the ideal representative of a commander. He often went a day or two without opening his mouth, he was a fighting man who did not display signs of joy or sorrow, nor pleasure or pain. Holding the enemy back to the east and west, even within close range, he remained cool. He never lost his composure and he was a large influence upon his officers and men. Shoge concentrated the whole strength of the Lae garrison to block the superior allied forces while Mukai personally led platoons and companies to direct the fighting at the frontlines. Meanwhile on september 6th, Wootten's men continued their advance. The 2/13th battalion reached the Buhem river and captured the overgrown Hopoi airfield. The 2/23rd battalion moved past the 2/17th arriving to the left bank of the Buiem river. From there they pushed back some Japanese to the Singaua plantation. By the late afternoon the Japanese were being hit from the east and north, forcing them to retreat. Ever since D-day, the Japanese had been tossing air raids against Red Beach, the Aluki track and the amphibian craft plying between the beaches, but they were unable to hinder the movement of men and supplies. At midnight on the 6th, 5 LCV's and 3 LCMS landed supplies from Red Beach to Apo village alleviating the severe ration and ammunition shortage for the forward troops and shortening supply lines. New plans were formed. On September 7th, the 24th brigade would takeover the costal advance while Whiteheads 26th brigade would advance further inland up the Burep River. The climax for the Lae-Salamaua campaign was nearly at hand. I would like to take this time to remind you all that this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Please go subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry after that, give my personal channel a look over at The Pacific War Channel at Youtube, it would mean a lot to me. Operation Postern finally kicked off and the amphibious invasion seems to be a resounding success. The Japanese were completely bamboozled and now frantically tried to get men in the Salamaua area over to defend Lae, but would they lose both as a result of it? 

Today's Guest: Boston University Women's Hockey Player Jackson Kinsler We Discuss: -Playing at Shattuck St Mary's -Committing to BU -Biggest Improvement Jackson has made to her game throughout her career Follow us on Social Media: Instagram: @collegehockeytalk Twitter: @collegehockeyta

Dissociation is a disconnection between a person's thoughts, sensory experience, memory, and/or sense of identity. On a mild level, dissociation is a common experience many people recognize as wanting to detach from something emotionally stressful. On a more extreme level, it can cause difficulty functioning in everyday life and create a loss of connection to a person's sense of self. Dissociation can occur as a result of experiencing trauma. In this episode, we chat with EMDR Certified Therapist, Trainer, and Consultant D. Michael Coy, MA, LICSW, about EMDR therapy, complex trauma, and dissociation.  References from this episode. Dworkin, M. (2005). EMDR and the relational imperative: The therapeutic relationship in EMDR treatment. Routledge.Laliotis, D., Luber, M., Oren, U., Shapiro, E., Ichii, M., Hase, M., La Rosa, L., Alter-Reid, K., & Tortes St. Jammes. L. (2021). What Is EMDR Therapy Past, present, and future directions? Journal of EMDR Practice and Research, 15(4), 187-201. International Society for the Study of Trauma and DissociationInternational Society for Traumatic Stress StudiesConsensus Guidelines for the Treatment of PTSD, Complex PTSD and Dissociative Disorders PTSD and Complex PTSD (International Society for Traumatic Stress Studies)Dissociative Disorders (Adults; International Society for the Study of Trauma and Dissociation)Dissociative Disorders (Children and Adolescents; International Society for the Study of Trauma and Dissociation)Fine, C. G. (1999). The tactical-integration model for the treatment of dissociative identity disorder and allied dissociative disorders. American Journal of Psychotherapy, 53(3), 361-376.Kinsler, P. (2018, June 8). Relational aspects of therapy. In ISSTD Webinar Series VIII. Lazrove, S., & Fine, C. G., (1996). The use of EMDR in patients with dissociative identity disorder. Dissociation, 9(4), 289-299.Paulsen, S. L. (1995). EMDR: Its cautious use in dissociative disorders. Dissociation. 8(1), 32-44.Young. W. C. (1994). EMDR treatment of phobic symptoms in multiple personality disorder. Dissociation, 7 (2), 129-133.The Journal DissociaLearn more about EMDR therapy at www.emdria.org.

INVESTOR IN WARSTIC SPORTS.Warstic Sports, Inc. is an independent, USA-based, direct-to-consumer focused sporting goods brand established in 2011. We focus on Hard-goods, Gear & Apparel for stic-based sports. We work to design products that inspire stic athletes to attack the ball and life with the mindset of a warrior who hunts his prey. We are on a long journey to design, produce and sell stics for Baseball & Softball, Lacrosse & Hockey, Hunting & Fishing, Surf/Skate/Snow, and Golf, Tennis & Pickleball. Through our products we offer the lethal combination of original design artistry and high performance, precision sports weaponry made for all out war on the field. Warstic® branded goods are built to spec for the individual stic sportsman who competes with a warrior's mentality and follows their own code of substance, style, and character. We are, and we are for, the underdog. Period. And we are coming for youAbout IAN KINSLER:4× All-Star (2008, 2010, 2012, 2014)World Series champion (2018)2× Gold Glove Award (2016, 2018)Texas Rangers Hall of FameAn American-Israeli former professional baseball second baseman. He played in Major League Baseball (MLB) for 14 seasons for the Texas Rangers, Detroit Tigers, Los Angeles Angels, Boston Red Sox, and San Diego Padres. Kinsler was a four-time All Star, two-time Gold Glove winner, and a member of the 2018 World Series champion Boston Red Sox.On February 6, 2023, Kinsler was hired by the Texas Rangers to serve as a special assistant to general manager Chris Young

Like Nicole, Karinda Kinsler's soul dies a little whenever a client doesn't order artwork.Since we know how defeating that feels, today's podcast is here to help you avoid that experience.Karinda is an equine photographer based in Montgomery, Texas, but her clients come to her from all around the country, paying a premium price for her sessions. Through those sessions she's refined her sales process to a place where she regularly makes $6,000 sales, and she's sharing three of her strategies with us on this week's episode of the Hair of the Dog podcast.No slideshows.No "yes, no, maybe."No client walking away feeling uninspired and insecure.Yes, she does a few things differently than the way you may have been taught but after learning about how she does it, I  know I'll be changing up my process, too! What to listen for7:07 The significance of starting off on the right foot with pricing13:14 How understanding your client's personality is the first key to sales success23:29 Strategies to manage your client's insecurities during her reveal session31:35 The correlation between a big "love" pile and a $6,000 album sale34:07 Why it's important to know your client's desires and budget40:47 The impact of the way you shoot and how that affects how you sell Where to find KarindaKarinda K Equine PhotographyMaster Your Mind & MoneyKarinda's Podcast on AppleKarinda's Podcast on SpotifyInstagramThe Photography Business Tune Up Facebook GroupDoors are open to the Commercial Pet Photography Academy! Enroll here. JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody

Calli Kinsler is a Public Relations and Marketing Communications Expert. She comes on this week and discusses how she used a family member's doubt and turned that into motivation (5:53), choosing media relations over journalism (17:23), loving the chaos that comes with working behind the scenes (19:23) and more! Purchase a Breaking Through Glass Ceilings T-Shirt: https://bit.ly/BTGCShirts Support this podcast while supporting your favorite sports teams by making your purchases on Fanatics and using this link: https://bit.ly/34rWdXr Symphony of Balloons https://bit.ly/BTGSOB Book with Symphony of Ballons here: https://bit.ly/SYMPOBallonsForm --- Send in a voice message: https://podcasters.spotify.com/pod/show/brianhwaters/message

In 2015, Jon Kinsler was involved in a near fatal car accident that would leave him face-to-face with his fiercest competition to date - A severe traumatic brain injury."Don't give up on you!"Jonathan "Jon" Kinsler is a survivor, a competitor, and a coach! Even at a young age Jon understood what hard work meant and he knew what was truly important in life. These attributes would be tested in the most fiercest way possible in 2015 when a near death motor vehicle accident would result in a severe traumatic brain injury.But that is not where Jon's story would end!Fighting back Jon would lean on the unwavering support of his family while being supported by the incredible staff at Brooks Rehabilitation and Halifax Hospital. Today, Jon is living proof that none of us know what we are capable of until we are faced with tragedy.I hope you will find the inspiration and encouragement offered through Jon Kinsler's story as a reminder that this life is worth fighting for! Sometimes, you just have to be willing to give it everything you've got!Kevin's Ultimate Spring Challenge!SIGN-UP ASAP! IT'S FREE!CLICK to Request to JOIN the Challenge's private FB Group where it is all going down!Challenge begins March 20th! Don't delay!TODAY'S AWESOME GUESTJONATHAN "JON" KINSLERWatch Jon Kinsler's StoryFollow on Instagram @jonathanmichael87LINKS FOR THE PODCASTGrit, Grace, & InspirationHosted By Kevin LoweWEBSITE: www.GritGraceInspiration.comPINTEREST: @GritGraceInspirationINSTAGRAM: @GritGraceInspirationFACEBOOK: @GritGraceInspirationCOACHING SERVICES: Work with KevinGuided by Faith. Inspired by life itself.Podcast artwork © 2022 Kristen Girard of Radiance and Grit and Used with Permission by Lowe Down Media LLC

Jeff and John welcome Texas Rangers HOF and special assistant to GM Chris Young, Ian Kinsler. Kinsler talks about his new job and his time with the Rangers. They play the HR game and he tells them something nobody knows about him. Once again, the Rangers Today Baseball Podcast has on a great guest. --- Support this podcast: https://podcasters.spotify.com/pod/show/txrangerspod/support

Where will Bronny decide to go to college after his final year at Sierra Canyon? We also go over the schedule for Colorado and see if Deion Sander's first year at Boulder will be successful. We go over the newest round of NBA power rankings and NBA all-star votes. Finally, we have our 1 on 1 Hooper profile with West Virginia State Mens basketball player, Samier Kinsler. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hoopjack/message

Ben Verlander welcomes 4x All-Star, World Series champion, 2x Gold Glover, Ian Kinsler to the show. Kinsler talks about his MLB debut, his time with the Texas Rangers and what it was like being a teammate of Adrián Beltré. Kinsler also discusses the trade that sent him to the Detroit Tigers for Prince Fielder, his time with the Red Sox and the toughest pitcher he ever faced during his time in the MLB. Ben and Ian also talk about the World Baseball Classic coming up where Kinsler will be the manager for Team Israel. They talk about his bat company, Warstic, that Kinsler started with rockstar Jack White and so much MORE! Learn more about your ad choices. Visit megaphone.fm/adchoices

We are in the middle of a replay series where we are re-releasing some of our favorite podcast episodes, specifically those featuring speakers for the upcoming Hair of the Dog Summit! In this replay, we bring back my recent interview with Karinda Kinsler._______________153 - Karinda Kinsler might be the first pet photographer I've met who started her career photographing…cows. This week she shares her backstory, along with the epic project that launched her equine photography brand. We also talk pricing, mental obstacles to making money, and why you should bare it all for the camera.

3-Star offensive tackle Tommy “Bruno” Kinsler has committed to the MIami Hurricanes after recently de-committing from the University of Florida. Kinsler cited the trust he has in Miami OL coach Alex Mirabal and head coach Mario Cristobal for his decision. Kinsler is very well coached at Trinity Catholic in Ocala. His OL coach Aaron Johnson has already added Miami techniques into Bruno's training regimen in order to prepare him for The U.  Host Alex Donno breaks down the Kinsler commitment and how he will fit in to Miami's offensive line while he arrives. Plus, Donno shares what he expects from Miami's big recruiting “cookout” even this weekend which will see some big names in the classes of 2023, 2024 and even 2025 in attendance. Oregon commit, 5-star WR Jurrion Dickey, is expected to attend. Could the Hurricanes manage to flip him from Oregon to Miami? 5-star DE Samuel M'Pemba from IMG Academy has confirmed that he will be attending the cookout.  Donno shares votes from our listeners on twitter @LockedOnCanes as to who we expect to be 1st team All-ACC once the 2022 season is over? We can all agree that safety James Williams will likely be a first teamer, and Donno makes a case for quarterback Tyler Van Dyke, TE Elijah Arroyo and others. Support Us By Supporting Our Sponsors! LinkedIn LinkedIn jobs helps you find the candidates you want to talk to, faster. Post your job for free at Linkedin.com/lockedoncollege Terms and conditions apply. Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKED15,” and you'll get 15% off your next order. BetOnline BetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! Learn more about your ad choices. Visit podcastchoices.com/adchoices

3-Star offensive tackle Tommy “Bruno” Kinsler has committed to the MIami Hurricanes after recently de-committing from the University of Florida. Kinsler cited the trust he has in Miami OL coach Alex Mirabal and head coach Mario Cristobal for his decision. Kinsler is very well coached at Trinity Catholic in Ocala. His OL coach Aaron Johnson has already added Miami techniques into Bruno's training regimen in order to prepare him for The U. Host Alex Donno breaks down the Kinsler commitment and how he will fit in to Miami's offensive line while he arrives. Plus, Donno shares what he expects from Miami's big recruiting “cookout” even this weekend which will see some big names in the classes of 2023, 2024 and even 2025 in attendance. Oregon commit, 5-star WR Jurrion Dickey, is expected to attend. Could the Hurricanes manage to flip him from Oregon to Miami? 5-star DE Samuel M'Pemba from IMG Academy has confirmed that he will be attending the cookout. Donno shares votes from our listeners on twitter @LockedOnCanes as to who we expect to be 1st team All-ACC once the 2022 season is over? We can all agree that safety James Williams will likely be a first teamer, and Donno makes a case for quarterback Tyler Van Dyke, TE Elijah Arroyo and others.Support Us By Supporting Our Sponsors!LinkedInLinkedIn jobs helps you find the candidates you want to talk to, faster. Post your job for free at Linkedin.com/lockedoncollege Terms and conditions apply.Built BarBuilt Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKED15,” and you'll get 15% off your next order.BetOnlineBetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! Learn more about your ad choices. Visit podcastchoices.com/adchoices

First...send the Podcast to fellow hurricane fan Miami Hurricanes are in it for OL Tommy Kinsler who commits tonight around 7:30. They also recently picked up Orland Jones formerly IMG Academy top 5 LB in the State Malik Bryant after some drama. Hurricanes are quickly approaching top 10 status in recruiting with a long season ahead of them. Stay locked with Footballville for your Miami football info, we got you IOD Squad - Invest or Dye We making investing in Crypto, NFTs, and stocks easy https://launchpass.com/iod-squad/start-here------------------------------------------------------------------------------------------------------ Get your NFTs here : https://linktr.ee/footballvillenationNew ones set to release in April 2022 ------------------------------------------------------------------------------------------------------------------------------------------------------------ Member Join this channel to get access to perks: https://www.youtube.com/channel/UCkHZaFhlIKKGEeSvKBYLFdA/join--------------------------------------------------------------------------------------------------------------------------------------- New - Order 12 pack Energy Drink now : https://bit.ly/3gmGqeW------------------------------------------------------------------------------------ Merch - Hoodies, T Shirts : https://www.youtube.com/channel/UCkHZaFhlIKKGEeSvKBYLFdA/store------------------- Best Bakery in the Business https://www.synergysweets.com/----------------------------------------------------------------------------------------------------------------------------------------------------------- --- Support this podcast: https://anchor.fm/footballville/support

Could the next “big wave” in recruiting that Mario Cristobal talked about be starting this week? Gaby Urrutia from 247 Sports reports that 4-star linebacker Malik Bryant could finally make his announcement this week and the Miami Hurricanes are still seen as favorites. Former Florida commit Tommy Kinsler, a 3-star offensive lineman, is making his announcement on July 28th and the Canes are favored.  Host Alex Donno brings another name into the fold. 4-star wide receiver William Fowles (transfering from Dade Christian to Avante Garde) has set an announcement date for August 3rd and Miami is now considered the frontrunner. If Fowles arrives, he will join Nathaniel “Ray Ray” Joseph and Robbie Washington as 2023 wide receiver commits. Donno also looks ahead to a possible commitment from 5-star OT Samson Okunlola. The Hurricanes have been favored for him for weeks but he hasn't set an announcement date. Is there any concern? Plus, Alex recaps some cool comments from Miami edge rusher Jahfari Harvey about how the Hurricanes players have adapted to the new culture and higher standards from Mario Cristobal very quickly. They got off to a good start in spring practice. Will the momentum continue into the fall? Support Us By Supporting Our Sponsors! LinkedIn LinkedIn jobs helps you find the candidates you want to talk to, faster. Post your job for free at Linkedin.com/lockedoncollege Terms and conditions apply. Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKED15,” and you'll get 15% off your next order. BetOnline BetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Could the next “big wave” in recruiting that Mario Cristobal talked about be starting this week? Gaby Urrutia from 247 Sports reports that 4-star linebacker Malik Bryant could finally make his announcement this week and the Miami Hurricanes are still seen as favorites. Former Florida commit Tommy Kinsler, a 3-star offensive lineman, is making his announcement on July 28th and the Canes are favored. Host Alex Donno brings another name into the fold. 4-star wide receiver William Fowles (transfering from Dade Christian to Avante Garde) has set an announcement date for August 3rd and Miami is now considered the frontrunner. If Fowles arrives, he will join Nathaniel “Ray Ray” Joseph and Robbie Washington as 2023 wide receiver commits. Donno also looks ahead to a possible commitment from 5-star OT Samson Okunlola. The Hurricanes have been favored for him for weeks but he hasn't set an announcement date. Is there any concern?Plus, Alex recaps some cool comments from Miami edge rusher Jahfari Harvey about how the Hurricanes players have adapted to the new culture and higher standards from Mario Cristobal very quickly. They got off to a good start in spring practice. Will the momentum continue into the fall?Support Us By Supporting Our Sponsors!LinkedInLinkedIn jobs helps you find the candidates you want to talk to, faster. Post your job for free at Linkedin.com/lockedoncollege Terms and conditions apply.Built BarBuilt Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKED15,” and you'll get 15% off your next order.BetOnlineBetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Miami Hurricanes did not land any verbal commits this past weekend despite being in the mix for 4-star safety Joenel Aguero, 4-star OT Payton Kirkland and 4-star linebacker Malik Bryant. Bryant postponed his announcement, so the Hurricanes still have a shot there. Aguero committed to Georgia and Kirkland committed to Texas.  Host Alex Donno discusses where Miami stands with Bryant and when he might be ready to announce. The Florida Gators have been gaining steam in his recruitment. Donno describes what he knows about a VERY interesting saga for Payton Kirkland, who chose a school that wasn't even considered a finalist for him.  With Kirkland out of the picture, expect Miami to ramp up their interest in 6-7 offensive tackle Monroe Freeling. The Canes are still favored for 5-star OT Samson Okunlola and 3-star IOL Tommy Kinsler. Miami has the 11th ranked class in the nation (247 composite) and could rise back into the top 10 if Kinsler commits to Miami next weekend. The Hurricanes are still in fine shape, so there is no reason for anyone to panic or spread negativity. Support Us By Supporting Our Sponsors! LinkedIn LinkedIn jobs helps you find the candidates you want to talk to, faster. Post your job for free at Linkedin.com/lockedoncollege Terms and conditions apply. Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKED15,” and you'll get 15% off your next order. BetOnline BetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Miami Hurricanes did not land any verbal commits this past weekend despite being in the mix for 4-star safety Joenel Aguero, 4-star OT Payton Kirkland and 4-star linebacker Malik Bryant. Bryant postponed his announcement, so the Hurricanes still have a shot there. Aguero committed to Georgia and Kirkland committed to Texas. Host Alex Donno discusses where Miami stands with Bryant and when he might be ready to announce. The Florida Gators have been gaining steam in his recruitment. Donno describes what he knows about a VERY interesting saga for Payton Kirkland, who chose a school that wasn't even considered a finalist for him. With Kirkland out of the picture, expect Miami to ramp up their interest in 6-7 offensive tackle Monroe Freeling. The Canes are still favored for 5-star OT Samson Okunlola and 3-star IOL Tommy Kinsler. Miami has the 11th ranked class in the nation (247 composite) and could rise back into the top 10 if Kinsler commits to Miami next weekend. The Hurricanes are still in fine shape, so there is no reason for anyone to panic or spread negativity.Support Us By Supporting Our Sponsors!LinkedInLinkedIn jobs helps you find the candidates you want to talk to, faster. Post your job for free at Linkedin.com/lockedoncollege Terms and conditions apply.Built BarBuilt Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKED15,” and you'll get 15% off your next order.BetOnlineBetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! Learn more about your ad choices. Visit podcastchoices.com/adchoices

153 - Karinda Kinsler might be the first pet photographer I've met who started her career photographing…cows. This week she shares her backstory, along with the epic project that launched her equine photography brand. We also talk pricing, mental obstacles to making money, and why you should bare it all for the camera.

The top offensive tackle in the class of 2023 will make his announcement on July 4th. Francis Mauigoa from IMG Academy will choose between Miami, USC, Alabama, Tennessee and Florida. Mauigoa has elite size at 6-5 330 lbs and freakish strength to protect his quarterback from any pass-rusher. His recruitment is believed to be very close between his top handful of schools and no one seems to have a great idea as to where he will wind up.  Host Alex Donno and guest Brad Tejeda from Canes Insight dissect Mauigoa as a player, what Miami is doing to recruit him and what could make The U an especially attractive landing spot for him. The guys also take a look at the recent flip from Georgia to Miami for 2024 safety Antione Jackson and the possible frip of offenslive lineman Tommy Kinsler from Florida to Miami. Kinsler already announced a de-commitment from the Gators and is trending towards the Hurricanes.  Plus, the guys take a look at the upcoming announcements from 5-star defensive end Jayden Wayne, 4-star ATH Collins Acheampong and 4-star linebacker Malik Bryant. Do the Canes sit in a good spot for any of these 3? Support Us By Supporting Our Sponsors! LinkedIn LinkedIn jobs helps you find the candidates you want to talk to, faster. Post your job for free at Linkedin.com/lockedoncollege Terms and conditions apply. Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKED15,” and you'll get 15% off your next order. BetOnline BetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! Rock Auto Amazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The top offensive tackle in the class of 2023 will make his announcement on July 4th. Francis Mauigoa from IMG Academy will choose between Miami, USC, Alabama, Tennessee and Florida. Mauigoa has elite size at 6-5 330 lbs and freakish strength to protect his quarterback from any pass-rusher. His recruitment is believed to be very close between his top handful of schools and no one seems to have a great idea as to where he will wind up. Host Alex Donno and guest Brad Tejeda from Canes Insight dissect Mauigoa as a player, what Miami is doing to recruit him and what could make The U an especially attractive landing spot for him. The guys also take a look at the recent flip from Georgia to Miami for 2024 safety Antione Jackson and the possible frip of offenslive lineman Tommy Kinsler from Florida to Miami. Kinsler already announced a de-commitment from the Gators and is trending towards the Hurricanes. Plus, the guys take a look at the upcoming announcements from 5-star defensive end Jayden Wayne, 4-star ATH Collins Acheampong and 4-star linebacker Malik Bryant. Do the Canes sit in a good spot for any of these 3?Support Us By Supporting Our Sponsors!LinkedInLinkedIn jobs helps you find the candidates you want to talk to, faster. Post your job for free at Linkedin.com/lockedoncollege Terms and conditions apply.Built BarBuilt Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKED15,” and you'll get 15% off your next order.BetOnlineBetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts!Rock AutoAmazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Zach Goodall (@zach_goodall), Demetrius Harvey (@Demetrius82) and Brandon Carroll (@itsbcarroll) break down more Florida Gators recruiting updates than they can keep track of, covering Tommy Kinsler and Isaiah Nixon's commitments, The Swamp Shootout Camp, Derrick LeBlanc teasing an Osceola trio commitment update, and a bunch more.

Billy Napier and the Gators pick up another offensive lineman to add to the Class of 2023 as Tommy Kinsler selects Florida fresh off an official visit. David Waters reacts to the commitment and looks at who could be next to pop for Florida? JOIN Gators Breakdown Plus: https://gatorsbreakdown.supportingcast.fm/ Get Gators Breakdown merch: https://gatorsbreakdownmerch.com Questions or comments? Send them to gatorsbreakdown@gmail.com College programs must be competitive in Name, Image, and Likeness. It impacts current athletes and affects the decisions of recruits... And Gator fans can put UF at the forefront of NIL. The Gator Collective is leading the charge, uniting fans and student-athletes like never before! Commit for EXCLUSIVE content, interactions, and events which bring you closer than ever to your favorite players! In this talent acquisition business, NIL will play a huge role in Florida returning to the elite status in college football. It can start here! https://www.thegatorcollective.com/?via=gatorsbreakdown Gators Breakdown receives a commission on donations made by our listeners to The Gator Collective. Graham Media Group and its television stations are not affiliated with or a sponsor of “The Gator Collective." Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to FOCUS & FACETS! In this episode, I am so excited to welcome one of my heart-soul people, fellow horse-lover, Karinda Kinsler, of Karinda K Equine Photography in Montgomery, Texas! She travels the country and shares her incredible talent shooting portraits of horses and animals, but not only is she an amazing equine photographer, but she's also a pretty awesome businesswoman, too. Tune in as we chat about her story, brand reinvention, taking a business leap, and her truly impressive accomplishments within her business as a result of the leaps! Note: *All episodes of this season were recorded between May 2021 to November 2021. Some references and conversations might reflect past tense events.* Guest links: Karinda's website: https://equine.karindak.com/ Karinda's Instagram: https://www.instagram.com/365daysofhorses/ Karinda's Facebook: https://www.facebook.com/karindakequinephotography/ Karinda's Twitter: https://twitter.com/karindak Let's #dothework and keep that conversation going. If you'd like to chat more join me over on Instagram @juliakelleher and on Facebook @5caratcollective. Don't forget to subscribe, rate, and review on Apple Podcasts or wherever you listen.  Join me next Tuesday for another episode and have an amazing week!

Guest Co-host:  Kris Parsons:  kris@parsons-pr.comKris' Website:  https://parsons-pr.com/Podcast Guest:  Ruth Kinsler:  ruthie901@Comcast.netRuth's Facebook Page:  https://www.facebook.com/mystrokeofluckruthie Transcription:Kris Parsons00:02Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:16Good morning, everybody and welcome to our podcasting studios in scenic Woodbury, New Jersey, our engineer, Taylor is manning the controls and keeping us on the straight and narrow. And we're here today with two guests, we have our co-host, Kris Parsons we'll let her talk in a couple of minutes and we're bringing back Ruth Kinsler with an S not a Z okay. And Ruth is going to continue the story that she started with us last time. But let me start a little bit by going back and telling you about why we are doing changing the rules as a podcast. And the reason is that we're cluttered with too many rules in our life. And I think Steve Jobs was one of the people that said, You can't live somebody else's life, you have to live yours and you can't live it if you're following everybody else's rules. You know, most rules were set here because other people wanted to control what we did. Okay? And only when you take those rules and sift and sort through them and figure out how you're going to make them work for you. Do you become free to be you? And you got to remember as we go through this, that being creative here is not about finding yourself. It's about creating yourself. So Kris Parsons and Kris starts this introduction about the liveliest host, and I'm not the liveliest host I'm the most caffeinated.Kris Parsons01:44This morning Ray is a little over-caffeinated. That's because our last podcast had a coffee person on it. Ray Loewe01:51Yeah, so Kris introduce yourself. And then I'll let you introduce Ruth with an S, not Z. Kri Parsons01:59Yes. Hi, everyone.  I'm Kris Parsons of Parsons, PR. And I have been with Ray for a while now doing a lot of fun things, exciting things. And it's always an adventure with him. And I'm always thrilled to be working with him because he takes me in many directions. But Ruth, I don't know a lot of you maybe remember maybe a lot of you have because Ruth had the most likes and followers of her podcast. Her podcasts was here about a year ago. She has an amazing story, a very inspirational story. And actually, whenever I'm feeling down in the dumps, I go back and listen to her episode. Ruth was a very active businesswoman. She had a fabulous career, enjoyed life, and traveled to the fullest. She has many friends great family, life was really, really good for Ruth until one day at age 52. Right? Yeah, 52 she was blindsided by a stroke that paralyzed her from her chest down. Having to pivot, right, that if you listen to her story, which is very inspiring, I encourage you to listen to the whole story, it would have been very easy to curl up and give up. But not Ruth. She plowed through rehab and now walked into the studio with me. And she started a new catering career from her experience. And she named it a Stroke of Luck. Talk about a positive way. So I think we brought Ruth back just because we want to hear her story again, but also to see how she has changed a little bit and what has happened in her life since then, and what she finds inspiring, and how do you keep that positive attitude?Ruth Kinsler03:33Well, first of all, I just want to thank you both for having me back again. I have to tell you, I went back this week and I listened to some of the previous podcasts and to think that I have or I never thought that I was of that caliber of inspiration. Listening to them?Ray Loewe03:53Oh, yes you are.Ruth Kinsler03:54I know but just listening to them. It really it struck a chord with me and it you know, it really touched me. So I want to thank you for sort of opening my eyes and letting me realize that I do have a story and I do have the capability to you know, maybe be an inspiration to some.Kris Parsons04:11Yes, she's very humble too, she's very humble.Ray Loewe04:15Well, okay, I'm sure so lots has happened. So you know, you've had this stroke, you're, you know, in a hospital, you can't move. Uh, you know, your job is not going to be the same. And, you know, you made one quote when we did our pre-interview, let's get that on the table really early. And that is that I don't focus on what I used to be able to do.Ruth Kinsler04:38Very, very important. As if I did focus on those things then like Chris said, I would be home curled up in a ball sitting on the couch feeling sorry for myself, but that's just not in my makeup.Ray Loewe04:52Yeah, and we're gonna steal that quote. probably put it on a coffee mug because I think it's who you are. And, I think some of that comes from your internal makeup, some of that comes because well, it all comes to some extent because of your mindset and your internal makeup but it's because you actually sat down and said, You know, I'm not gonna feel sorry for myself, I'm gonna make some things happen. And that is why you do have a story to tell. So let's go back and talk a little bit about the invention of the company Stroke of Luck, and what happened there and then some of the things that happened during the pandemic, because I think I want listeners to understand that, you know, sometimes you come up with this great idea. And it's really a great idea, it's still a great idea, and it's gonna happen, but things happen that make you pivot constantly. And the luckiest people in the world have this common trait. And that is that they're constantly reinventing themselves because life is constantly changing. Okay. And we have to remember that tell us a little bit about building your bake shop at home, where it's going, what are some of the things that you had to go from there?Ruth Kinsler06:12Okay. So, after my incident, it was probably a year, maybe a year after the incident, I realized that I was just not one. I couldn't go back to work. But I still wanted to be doing something that was giving back to others. I was so grateful to the rehabilitation center that forced me and pushed me to work hard to be able to be independent. On my own walking, I walk with one cane, now I went from a wheelchair, went from a bed to a wheelchair, to one cane now. So I'm very, very proud of myself for that. I had to come up with something that I enjoyed doing, I didn't want to do something just because I wanted to stay busy or earn a little extra cash. So I decided I wanted to do something that I loved and that I could help somebody in a way. So I came up with this idea that I loved to cook, I always enjoy cooking, and I was pretty good at it. So I started this business called a Stroke of Luck Catering, basically a lot of baked goods, but I do a lot of comfort foods. And I decided I was going to give a certain percentage of my proceeds back to McGee rehabilitation center. little plug there,Kris Parsons07:27they deserved it, they deserve Ruth Kinsler07:28They deserve it for sure. So that's what I did. I started my Facebook account a Stroke of Luck Catering, and I said, you know, all my, some of my proceeds are going to be going back to McGee and I was surprised at how successful it was. Um,Ray Loewe07:45Can I stop you for a minute? Because there's another element here that I think we want to get in, you know, the laws were not totally in favor of you doing this were they? They were not. And I and it's changed. Ruth Kinsler08:02Yes just recently, the home bakers Association, made it completely legal for home bakers to sell out of their homes. Kris Parsons08:09There were a lot of home I think there were a lot more people doing things cooking and baking at home during this.Ray Loewe08:09So you were very limited when you started, you know because we always comply with the law. Right? Exactly. Change the rules to comply with the law. And okay, so that's one of the positive things that occurred in the world out of this mess that we had. Okay, so. You know, and what do you do? YouRuth Kinsler08:34It's unfortunate because when you are a baker at home, you're not allowed to as clean as you are. And as much as you follow the rules, you're still not allowed to sell your items at markets. What do you call those things?Ray Loewe08:49a flea market or farmer's market farmersRuth Kinsler08:51I had a brain fart there. Farmers markets and stores, local stores in your community, you know, you're just sort of limited to a friend's family. You keep your money down your, costs down close to your you know your sell price close to your expenses, then you have to consider the proceeds that I give away. So I had to be very, very careful about how I ran the business. Ray Loewe09:15Okay, so now you're more free than you used to be. But there were some other things that happened in yours. Oh, tell us a verse of the story.Ruth Kinsler09:22Well, after your mean with COVIDRay Loewe09:25Yeah, well, the whole idea you started with the stroke then we had the bakery then we had COVID.Ruth Kinsler09:35And I tell you like like your last guest. I mean, it really slowed down. People were very, very fearful of any kind of, you know, communication, especially purchasing food from somebody that they didn't know or from somebody you know, somebody whose kitchen so for a while it was a little tough there and you know, people would say just put it on the front step and I'll leave you money in the mailbox or You know, people were pretty scared and then eventually got really, really slow. So again, once again, I was sitting around and thinking, this isn't for me. I continue to post things and try to market myself but I decided to take a part-time job. And I am currently also doing my bakery but working in a nursing facility, assisted living facility doing part-time and I absolutely love it. I love the seniors. I love the fact that they're faster than me.Ray Loewe10:31Us old people do okay, you know.Ruth Kinsler10:33They do they amaze me. And, you know, they inspire me.Ray Loewe10:38So here you are you had to do another pivot in here. Okay. And this is important, because, you know, too many people say, you know, I'm going to start my bakery. Okay, it's not working. So I failed. And that's not true at all. No, not at all. Not at all. And it just means that you have to do some tweaking, change the rules a little bit, you know, make them work for you. And now not only are you back baking, but you're also doing something else that you love to and.Ruth Kinsler11:07And I also bake and bring it in and I treat them to all my cupcakes and my goodies. Oh, yeah. No, they love you. And it just keeps me It keeps me motivated. It keeps me you know, doing learning. I'm still learning making new recipes. And I try it out on my coworkers and the residents and they love it.Ray Loewe11:24Okay, so where is all of this taking you? Do you think?Ruth Kinsler11:28I'm not sure, Ray? I mean, that's the honest answer. I'm looking forward to the fall because menus change in the fall. soups are one of my number one seller, so I'm really looking forward to changing things up and really pushing that aspect of it. I'm doing my very first catering job for 40 people on Saturday, since the pandemic. So things will continue to peak. Right. You know, we pray that that happens. But I'm still continuing to I'm going to continue to work part-time and get the enjoyment out of the elders and the seniors at the resident home.Ray Loewe12:08Well, that's because you're a multi-dimensional person see. I think let's talk soup for a minute so what's your best soup?Kris Parsons12:15Ray loves to eat.Ray Loewe12:18And I love soup and you know, soups or maligned. You know, they're one of the best foods in the world. Ruth Kinsler12:24They are and it's really one of my favorites to make. My favorite soup is the creamy potato soup. It's the biggest seller. Amazing. Really good. So I do want to apologize because my intention was to bring you in some cupcakes this morning and I got so busy. That it didn't butRay Loewe12:44you know you can look at my waist over here and say hey, yeah. With a soup later on.Ruth Kinsler12:52Yes, I promise I'll make that up for you. But I do the potato soup. I do the mini meatball soup. I do a lemon chicken soup. It's I mean, I just try with different things and I have a whole crew that will order my soups every week. You know and I am looking forward to that.Kris Parsons13:07And that all comes back to sort of what we're all talking about this whole connection right the COVID got us unconnected. Soap is a great connector soup and salad and soup every it's a comfort food. It helps us people love to talk about it. Love to have it there soup parties. I know people have soup parties. Ray Loewe13:24Oh yeah, they're soups and different breads. And it's a great way to connect. So we need to create a new feature on our coffee on Thursday. Where Ruthie comes on and gives us the soup menu for the day. And all you got to do is to stay on for five minutes. Because if you stay on any longer than that we're all going to drool.Kris Parsons13:45And if anybody misbehaves, we say no soup for you,Ruth Kinsler13:49right? And all of my soups come with homemade biscuits by the way.Kris Parsons13:54Say you better get your order in now.Ray Loewe13:56How do we order stuff from you?Ruth Kinsler13:58Oh, well, I don't have a web page yet. But I do have a Facebook page is called a Stroke of Luck.Ray Loewe14:03Okay. And what is there a menu posted there?Ruth Kinsler14:06There's photos. There's pictures of everything that I do. I do take special requestsRay Loewe14:11And how far advanced do we have to order?Ruth Kinsler14:14Oh, just a week, a couple of days, a couple of days. And by the grace of God, I drive so I can deliver. Oh, cool. Yeah, that's you know, that's one thing that I'm just truly grateful for that I've been given the opportunity to keep moving and that's what I'm planning on doing. Ray Loewe14:33You know, the whole flavor of our show is changing here. Okay, I can't handle all these. Well, the last podcast we did we talked about coffee, right? In an essence with your muffins. Right? We should we're going from like coffee, to muffins, to soup. Kris Parsons14:48Should we change this to a Food Show?Ray Loewe14:50Yeah, you know, instead of changing the rules, we'll say changing the menu and we can do this. Okay, so the reincarnation of the Soup Nazi only you're the nice one and the muffin lady and you're going to do this and meanwhile, you're doing some things with seniors. What else have you learned from this process about you?Ruth Kinsler15:15I just learned that I'm a fighter. I learned that I'm a fighter and I never thought I was before I just, you know when something like this happens to, you don't have time to think. And if you think too much, then it's going to take you in another direction. You know, you just have to, you have to dig deep. And I'm a spiritual person. I believe that the, you know, the Lord above is the one that gave me my second chance in life and I'm just gonna go with it.Ray Loewe15:45Okay, now there are other things you're doing to you know, see most people What did you tell him? Well, let's talk about a supper club. Oh, I took good notes.Ruth Kinsler16:00I did. Oh, that's so funny that you remember that? I did. I live in a condominium complex. There's 500 units. And I just felt like I needed to bring the community together, there was so much negativity regarding I don't know if either of you have ever lived in an HOA, but there's just always some negative things. So me and four of the other residents got together, we decided that we were going to host what's called the supper club on the Delaware because we live right on the Delaware River and we overlook this beautiful Yacht Club. So we started doing that we start doing that on Wednesdays, we're going to do it every season, winter, spring, summer, fall. And we just get all of our, all of our residents together, you have great dinner overlooking the beautiful Delaware with your neighbors and your friends, and you're allowed to bring, you know, family outside of the community. So it's just a nice thing for everybody to get to know their neighbors now that it's safe to do people are dying to get out and to communicate and to you know, one on one to actually see faces and feel emotions andKris Parsons17:03and we decided to spread positivity. You know, it says it seems corny sometimes but it really is necessary and when you practice it, practice positivity. It becomes a habit it becomes natural. Ray Loewe17:14Well, I think again, this is part of your story. The story you didn't know you had exactly. But it is your you're a people person, you're out there, you're not going to sit still. Things happen to you. Okay, so what? Okay, you go through it, you do what has to do, and you go on to the next positive thing. I love the supper club. And guess what? The supper club? You can have soup? Oh, yes. You know we get this cold winter day when nobody wants to drive. We'll just do soup, right?Ruth Kinsler17:46Our first one was a pasta night and our next one is going to be a good old-fashioned Texas barbecue.Kris Parsons17:52We'll see. And that's why I think I like what's happening here with changing the rules and our coffee hours on our cocktail hours. You know, Ruthie he didn't know she had a story she was and I didn't know. And then when she saw how many people liked it and followed her and how we're asking her to do this again. You know, it does build confidence, like wow, I guess I do matter. I have a story. And it's a story that helps others.Ray Loewe18:12So you know I can see fortune muffins developing. I like that idea. You know, I've always wanted to write fortune, a fortune cookies. You ever, you know, they're so bad? We have a new forum here. You know, we'll break the muffin apart and out will pop a new fortune for the day.Ruth Kinsler18:29how about I make the muffins and you write the fortune? Oh,Kris Parsons18:33He's got some good ones. One of my favorite ones of Ray is, Let's just assume I'm right, I'll make everything easier.Ray Loewe18:42Okay, so I think we've kind of brought you up to date in terms of what you're doing. Do you have any visions about some of the things that maybe you would like to do now that cropped up out of all of this stuff that's going on?Ruth Kinsler18:57Well, I've always always wanted to have my own storefront. And I'm still I'm not backing down from that hope and dream that someday that's what I will do. I love to feed people, I guess you can see the tie in between the supper club, feeding the residents and the seniors at my long-term care facility, and then the Stroke of Luck Catering. So I guess food is something that I'm you know, I'm in love with and I just want to share it with people.Ray Loewe19:23So I'm hoping that it has something to do with that. Well, you'll have it there's only so much question you'll have it. It's a question of just when and you know, we learned from the last podcast we did on coffee that reopening coffee shops is it's not quite on time yet. So keep the dream. Keep the basics going. Which you have you know you have. You have your bakery, you've got your system set up. And uh, there's no doubt it'll happen and we'll do a podcast for the grand opening from the storefront Taylor will wheel out his portable podcast, and we'll deal with this. Alright, okay, we're kind of near the end of our time. Why don't we would Kristine make some closing remarks? And then we'll come back to you and let you make some. All right.Kris Parsons20:14Yeah, great. Well, it's always fascinating. It's always fascinating to talk to you, Ruth. Ruth is a good friend of mine. But also I get inspired every time I talk to her. So thank you for coming. I know you've been very busy. So this is great. And I want to encourage all the listeners to go back to her podcasts or original one. And you'll see it, they're all listed on the website, theluckiestpeopleintheworld.com, long, long website. But still, it's one more theluckiestpeopleintheworld.com. See everything that we have to offer. And please join us, we'd love more people to come because as you can see from people we're interviewing, here, we're getting inspired every day. And we'll get Ruthie to come on coffee someday, and we'll all be able to place soup orders.Ruth Kinsler20:56I love that. Thank you so much for having me. I really, really was, I was nervous. I told Kris, I was a little nervous to come back today. Just because, you know, the result of the pandemic really did hit a lot of people really hard.Ray Loewe21:10It's so important that you're willing to tell that story because, you know, everybody's been in this thing. And those words together, those of us that bounce back, you know, into say, Okay, I'm going to find a way are going to be here and are going to be happy and the vision will keep going and, you know, again, I want to just come back to these two things. You know, maybe I do have a story. And I think everybody ought to think this way. Yes, I think I think you know, what's the story that you have. And the second and this is really important is I don't focus on what I used to be able to do. And Ruth, thanks for being you. And thanks for being an inspiration to all of us. And muffins and soup. Right? Yeah.Ruth Kinsler21:53Thank you both very much.Ray Loewe21:54All right, everybody, have a great day. And we'll see you in a week with another great guest.

On this episode the "self proclaimed sportsnista", Yakiri Thomas spoke to creative director and entrepreneur Denise Kinsler. They spoke about Denise going straight from college to an entrepreneur, being a serial entrepreneur, her definition of success, managing multiple imprints, and so much more...Game ON!

Ian played 13 years in the Majors, including a stint with the 2018 Red Sox. Kinsler, now in the Padres Front Office, is playing for Israel in the Olympics. And this week, they're playing in Hartford at Dunkin Donuts Park

Today's guest used to sit on the opposite sides of the WordPress hosting competition table from me. At one point in his career, he was pumping out content on Kinsta's blog like an absolute machine while I was raging against that machine, selling would-be customers on Pagely's hosting stack. So where is Brian Jackson, former marketer at Kinsta now? He co-found Forgemedia with his brother Brett, and have released 3 unique plugins, two of which help WordPress site owners optimize their sites for ranking and social sharing. Oh, they tossed a coupon plugin in there too to help affiliates increase sales for good measure. Once frienemy now Matt Report guest, I'm excited to share this conversation with you today. Transcription Brian Jackson Forgemedia Matt Report [00:00:00] This episode of the Matt report is brought to you by mal care. Learn more about Malik here at Dot com. You've heard me talk about mal care before, but they're back with some interesting updates. Not only are they the WordPress plugin with instant WordPress malware removal. Well, let me read some of these features.  [00:00:15] Deep malware scanning. They know about malware that other plugins don't. Number two, that one click malware removal process makes it super easy to remove from your WordPress website and number three, a new feature called auto bot ultra defense system. Okay. I made that ultra defense system part up, but get this, it automatically blocks the bots hitting your website.  [00:00:35]So, not only does that protect your website, but in the long run, it'll improve speed of your site from not letting those bots through the doors. Check out mal care at care.com that's mal care.com. I don't want to be a malware specialist. You don't either check out mal. care.com. thanks for supporting the show [00:00:56]Matt: [00:00:56] episode of the Matt report is brought to you by search WP. Find search [00:01:00] wp@searchwp.com. Let's talk about the power of their metrics. Add on for a moment. Since I redesigned the Matt report website, I put search front and center on my homepage. Why search WP metrics metrics. Give me the inside data to what visitors on my site are looking for. [00:01:18] I love the graphs and the actionable advice that it provides me. I can make informed decisions to create new content or optimize existing content that my audience is searching for. Remember when Google gave you all of that search data? Yeah, it was great. Back then, way back then when they gave it to us, they don't give it to us anymore. [00:01:36] Put on-site search front and center for your visitors. Get that data back. Get searched wp@searchwp.com along with their metrics. Add on that search wp.com. Thanks for supporting the show. [00:01:49] today's guest used to sit on the opposite sides of the WordPress hosting competition table. For me, at one point in his career, he was pumping out content on  blog, like an absolute machine. [00:02:00] Well, I was raging against that machine selling would be customers on Paisley's hosting stack. So where is Brian Jackson? [00:02:06] Former marketer at Kinston now. He co-founded forge media with his brother, Brett and have released three unique plugins, two of which help WordPress site owners optimize their sites for ranking and social sharing. Oh, they tossed that coupon plugin in there too. [00:02:20] To help affiliates increase their sales for good measure. Once frenemy now, Matt report guests. I'm excited to share this conversation with you today. You're listening to the Maryport podcast for the resilient digital business builder. Subscribe to the newsletter now. report.com/subscribe and follow us on apple podcast, Spotify, wherever you listen to your favorite podcast, better yet. [00:02:40] Please share this episode on social media. More love we get more listeners. There are around here. Okay. Don't forget to listen to the WP minute podcasts. It's weekly. WordPress news. And under five minutes while I just said it every week, the WP minute.com. It's the WP minute.com. Subscribe to the [00:03:00] newsletter there. [00:03:00] Brian Jackson, here we go. [00:03:02] Brian: [00:03:02] I am running just a small little agency with my brother. We're both the co-founders of forge media is what it's called. [00:03:09] And we have a, kind of a marketing blog where we talk about WordPress related stuff in marketing and SEO. And then our main focus is actually our, we have three different WordPress plugins that we develop. One is a coupon plugin for like affiliate marketers, and other one is a social sharing plugin. [00:03:27] That's really kind of focused on the performance aspect of it. And then we have our perf matters plugin, which is basically trying to tweak, WordPress to get it to be as fast as he can kind of a compliment to. Some of the other performance plugins that are already out there. So like we see a lot of people are using ours along with another one. [00:03:47] Matt: [00:03:47] I'm going to take this in the reverse order when we had our pre-interview something that just struck me. What is the attraction to. Social sharing plugins. I feel like it's one of [00:04:00] those things, whereas , isn't this solved already. Shouldn't it be solved by WordPress at this point. [00:04:06]Social media is obviously here to stay. We're recording this in the year 2021. You'd think that those buttons, those things for sharing your articles and your posts out would have been solved already. What is the attraction to that? What's so good about that.  [00:04:22]Brian: [00:04:22] And actually. I would actually say since we've been in developing our programmatic plugin for a while, and now we're developing our social sharing plugin, the social sharing plugin is actually more complex to develop than our performance. [00:04:36] One sounds strange, but behind the scenes, there's a lot more that goes on. Especially once you get into. Doing the social share counters and how to make that work for performance stuff. And then just Pinterest is just a nightmare to work with because you have your things, like you click a Pinterest image and it brings up all the images on the page. [00:04:57] There you can select there's different [00:05:00] things you have to go through. And WordPress is just never going to be up to par compared to The social sharing plugins. I think WordPress will get to the point where you'll eventually have a nice block with, I want these three buttons. Here's my block. [00:05:11] I'll drag it into the widget. We're pretty much close to that. But as far as going beyond that, I don't think we're press ever wants to even tackle what we're kind of doing with the social sharing plugins. And as a marketer, I've always liked sharing plugins because especially working at Ken's still, like, we saw a lot of the data, like lots of people shared our content. [00:05:30] And so I, I know they work. And then you have other people using tools like buffer, that maybe don't click the buttons, but they do it a different way. So yeah.  [00:05:38]Matt: [00:05:38] I'll become, come clean on this conversation. Like I never use a social share button on a site, largely because I just use the native integration with my iPhone. [00:05:49] Generally when I'm reading something or from on my laptop, I copy paste or hit the old buffer. Buffer icon in my in my brief extension. And I, I run it that [00:06:00] way, but all of that is to say that probably there's some psychological sense in the mere fact of having an icon on a page to remind somebody like, oh yes, you should be sharing this. [00:06:11] Don't don't forget it. So there's probably a little bit of that baked  [00:06:14] Brian: [00:06:14] in, even if you don't use the button and what's the social share counts too. I've actually, I wish social share counts never existed to begin with. I just. I w I hope they all die eventually in my opinion. But the reason they work is like you said, that there's a psychological thing behind seeing like, oh, this post has 1200 shares. [00:06:31] Like maybe I should actually read through this or something. See what's what is in here. So yeah, a lot of it is psychological, I think, with the social sharing for sure.  [00:06:38] Matt: [00:06:38] Product owners slash make, or I presume that. You're the sort of like the, the architect, you sort of do the blueprint, but then your brother goes in and  develops the features that, that you might, sketch out let's for lack of a better phrase sketch out. [00:06:54] And then you say, Hey, this would be a great way to use it. I assume something like the Nova share plugin, [00:07:00] like you said, it's a complex plugin behind the scenes, but at the same time, like you're trying to dumb it down. To as simplistic as possible so that somebody who's just, futsing around. [00:07:10] Like, I need to get a social share plugin on this site right now. I need to activate it. Like you have milliseconds to. Get that person to experience adding a social share plug in, or they're just like, Nope. The activate delete one to move onto the next one. Like it's, it's a fine craft in order to get the most simplistic plugins activated and usable  [00:07:31]Brian: [00:07:31] One thing that works in our advantage, I think is neither of us are good designers. We're just, we can't do it. If you give me a blank slate, I can't do anything with it. Now if you give me blank slate and I have to write something, I can do that, but I can't design worth crap and neither can my brother. [00:07:45]So we actually take advantage of the native WordPress UI in all of our plugin settings. So I actually like it that way better because then you don't have to learn a whole new UI all over again. I hate these plugins with these brand new UIs. You have to learn like where's all this [00:08:00] stuff. So we just take advantage default WordPress UI for all the settings. [00:08:03]And works for us. Cause we're not designers. It just looks like word press still. And then I actually think it improves the onboarding because you're not like where's w why does this looks crazy? What are these toggles? All this stuff. So, yeah, so I, it, like you said, though, you have a few seconds until you lose someone. [00:08:19] I'm the same way too. I'll go into a new plugin, I'd try it. And like, if I can't figure out something or see it, a doc explaining how to do it, like I'm, I'm probably gone. So.  [00:08:29]Matt: [00:08:29] So th this is a good segue into just talking about like all the plugins that you're building including the, the perf matters plugin and the coupons plugin. [00:08:39] How do you allow yourself, or how do you wrangle in that expectation to just put all the features and everything, the kitchen sink into all of these. Plugins.  [00:08:51] Brian: [00:08:51] Yeah, that's a good point. And I think what has worked. Well for us in the past, and hopefully we'll continue to work is being a WordPress user for so long myself [00:09:00] for like over a decade. I've used every social sharing plugin in the book, try them all. [00:09:04]And I've used all the performance optimists as you plug in. So I've used them all. And just over the years, finding things that really annoyed me. And I couldn't do easily. That's kind of what we've started our business around. Like here's how I would do it myself in a different way. We started building on that kind of methodology. [00:09:20]And then right now it's kind of morphed into what are we still trying to do? Because, because Google's constantly changed stuff with performance, you have the web vitals stuff coming. So like, there's things constantly changing. Like Facebook's updating their share API. You're always having to change and adapt as the plugins go on. [00:09:37]But I think we, my brother and I just always looked at it like, how would we do this if we were the user? Because we are the user still. And that's worked really well for us in the past. So  [00:09:48]Matt: [00:09:48] There's an overhead to this stuff that a lot of people are not aware of. The more features you put in. Especially in your case where not only do you have to build the feature and support that feature, you [00:10:00] also have to be aware what Google's changing, what Pinterest is changing. [00:10:04] You start rolling features and you're like, Hey, there's 15 social media sites we integrate with, and now that's 15 API or whatever you have to, you have to watch. And I think a lot of people forget about that. And also to the point of view or UI decisions. Not being a designer. The worst thing the product makers do is attempt to be a designer. [00:10:27] And then they're like, they, then they make those interfaces and you're like, why did you even just use what WordPress gave you? You would have saved time, money, and no, one's trying to figure out how the heck do you use this thing?  [00:10:36]Brian: [00:10:36] The UI is actually a good point too. With, if you keep adding features over time, say you want to move this stuff to a different tab. Usually it's stuff like that's going to actually require a Migrator is what we call my brother. And I call it a Migrator on the backend running code to migrate the feature as that person talks at all in there. [00:10:54] To get rid of the old one. And that Migrator code has to stay in there. Until [00:11:00] I'm pretty much forever, or you can rip it out like two or three years later and say like, I think everyone's probably gone and toggled this on here and moved. But like all of that stuff adds overhead. So like, we are always thinking like, where can we put this longterm? [00:11:13] Because we don't want to put migrators in here later down the road to move everything again. So like, Lots of people don't think that through even we were consumed with that a little bit. I was like, wow, this is, yeah, this is hard to change later down the road too. So,  [00:11:26]Matt: [00:11:26] so let's talk about perf matters, plugin. [00:11:29]It doesn't seem to me anyway, like the easiest plugin to bring it to the market. I feel like it takes, not taking anything away, I think away from you and your brother, but it takes a lot of technical stuff that one would look at and be like, man, do we really want to build and test this, trying to find market adoption at the same time of as developing. [00:11:48] And it's like, Hmm, social plugin or another form plugin, probably, sometimes it'd be sometimes you're like, I should have built a form plugin. How did you prepare to jump into the market with that? What did, what did you do [00:12:00] in the past that said, you know what, this is the plugin for me. [00:12:02] Brian: [00:12:02] And I think that plugin itself. We actually started developing it while I was at Kinston. And mainly because, you know how hosting goes, like, no matter how good the host is, it doesn't fix all the WordPress problems it on the site itself. So like a host won't fix all the code issues. Usually it will help speed it up to as fast as you can get it. [00:12:22]And that's why I always recommend using the host, like, can store a page the, or. Even, even WP engine, like any of those bigger tier hosts. But I just kept seeing thing to like, I need to tweak this and tweak this. And so over time I there's a free plugin, like called code snippets. I don't know if you've ever used that one, but I ended up with, 20 to 30 code snippets, running all these different filters and functions on my side. [00:12:43] And I was like, This is getting ridiculous. Let's and so I actually asked my brother if we could put it into a plugin and then I started using it myself just on our own sites for awhile, and eventually it morphed into, like what if we just package this up and. Actually, maybe other people would be interested in it. [00:12:59]And what we [00:13:00] found was a lot of other developers and agencies were doing the same thing. They had like all these code snippets, running all these different places and just having one plugin where they could kind of do all these tweaks just with little toggles, made it a lot easier. ,  [00:13:12] Matt: [00:13:12] Was your brother already doing your  [00:13:14] Brian: [00:13:14] business development? [00:13:14] He was a full-time WordPress developer, but for a He was in like the health space for a different corporation. So, got  [00:13:20] Matt: [00:13:20] it. So you didn't really have to twist his arm to convince you or to convince him  [00:13:25] Brian: [00:13:25] to join. He actually used to live out here in Arizona and he worked there based here locally. I actually used to work for the same company too. [00:13:32]But he used to work in a cubicle and all this stuff, and eventually he moved back to Washington state. But still was like, when you're coding things to help fix people's back pain, it's just, it's not as exciting as a, it gets old after awhile. And that's actually why I left that company venture too. [00:13:49] Cause like I'm trying to market cert back surgeries and all this stuff is just like, I don't really, I want to help people, but like, yeah, I don't have, I don't know. I can't put my whole heart into [00:14:00] this really. So, Finally started getting into the performance stuff and left that place. [00:14:04] And, but yeah, he, I didn't have to twist his arm at all. He was ready to do his own thing too. So it kind of worked out great.  [00:14:10]Matt: [00:14:10] So for the person who's listening, who's developing her new plugin right now, or her new SAS service or some service from product based in the WordPress world. If you can recall back to , when you first launched. [00:14:21]The plugin. What was on your to-do list first in terms of marketing blog, email. If you could do it again, would you do something different in order to get the word out,  [00:14:31] Brian: [00:14:31] one thing I've never done. And I hate myself for doing this as a marketer, especially is I should never set up an email list for our plugins. [00:14:40]And then over time it morphed into like, well, now I don't have half the people and I just never did it. So. I wish I would have done that from day one, because we were so heavy into email marketing at kids. So I know it works. It's one thing I do email marketing from day one, like have a checkbox there. [00:14:57] If they buy your plugin or product, [00:15:00] whatever it is, like, have them at least the ability to opt into your newsletter. It's I wish I had done that from day one. I might still go back and do that, but again, you're like, I've lost two or three years worth of people in there. So that's one thing. [00:15:12]I think choosing the right e-commerce system is really, really important. I don't regret what we did. We went with easy digital downloads. I'm not a huge fan of WooCommerce just cause it's, the overhead is a lot more than EDD, but it depends on what you're selling to. If you're going to a physical product, I would have probably gone with WooCommerce. [00:15:29] So, if you're yeah. And  [00:15:31] Matt: [00:15:31] by overhead you're PR you're probably referring to like the same thing we were just talking about. Like, it's not even just like the price, but it's, it's just like all just the way that approaches digital sales and like all the stuff you have to do to just get a  [00:15:43] Brian: [00:15:43] digital  too. Like, it just has to run more with all that stuff. [00:15:46] It's a bigger product. And there's no way you can get the scripts, as small as like easy digital downloads. Cause there are a lot more niche focused. So. But if you're doing just digital stuff, I love you to never have regretted that decision. They're about to roll out. They've [00:16:00] been working on like EDD 3.0 for like a year plus now, and it's going to be really cool. [00:16:05] So I'm excited. Well, yeah, it gives them the benefit of the doubt, but yeah, it really has been like five years, but it really is. Yeah. Cause I've been playing with the beta of that and it's really cool reports coming in. So, but. E-commerce platforms definitely important. I probably, I, so what I did was I'm a big fan of SEO and content. [00:16:25] And what I did was I actually strategically wrote our docs. To rank, instead of doing the blog route, I, I do like keyword research on every documentation thing we write. So if there's different ways I can word it slightly to kind of a keyword that better. I do that. So that has kind of been like a replacement for a blog. [00:16:45] And if you have that's worked really well. For us. So like maybe if you're a developer have a plugin, if you don't have time for a blog. Cause really we didn't, we didn't either, but I knew content works. So we kind of went with the documentation approach. Just you can [00:17:00] go like treated as a 2000 and 3000 word documentation post. [00:17:05] Awesome.  [00:17:05]Matt: [00:17:05] Yeah. And as it might be like how to optimize or how to optimize the WordPress site on kin sta. And it might be, your article talking about your documentation article. Maybe you have a special API key that integrates with Kinsler, something like that. But, you'd have those keywords where you're answering what, will be an eventual question from a customer, but you're, you're also, giving it that sprinkle on top where. [00:17:29] If somebody's searching for it in Google, it's also gonna, solve that  [00:17:33] Brian: [00:17:33] fall. We have seen from that is, and it's not really a huge issue, but if you have any like voting system in place, we have a little like thumbs up, thumbs down thing on our docs that if you put the thumbs down, it just lets you like put in a comment to say like, why you didn't like it or what we could improve. [00:17:48] We get a lot of thumbs down because I guess I've done too good with documentation or something. So like people like how to disable emojis and WordPress. And like our documentation is how to use our plugin [00:18:00] to disable emojis and WordPress. And everyone wants to not buy our plugin, but figure out how to disable emotions. [00:18:06] WordPress still they're like thumbs down or joining us up on your plugins. And I was like, I'm sorry, I re too good of a dog, I guess. Sorry. That's Google's fault. In my opinion, the, the  [00:18:16] Matt: [00:18:16] internet. The Internet's a funny place. I have a eight year old gravity forms video that people still comment on this. [00:18:23] Isn't like, how did this wasn't even look the same? Like, did you look at the date of the YouTube video? It's eight years old? What did you, what did  [00:18:30] Brian: [00:18:30] you think was going to happen regardless? Free traffic is free traffic, so it's never a bad thing. [00:18:36]Matt: [00:18:36] I'm just going to pause for a second here. I don't know why this AC units making the sound one second and it's back it's it's on the phone. I don't know why. All right. The, the YouTube viewers will enjoy that. Cause the YouTube is totally unedited. That's the value of watching the YouTube, watching the YouTube channel. [00:18:53]Let's talk about the product market fit itself. You start writing the documentation. It starts [00:19:00] ranking. What was your first order of operation to get connected with agencies and hosting providers?  [00:19:06]Brian: [00:19:06] A lot of it was cause again, we, with our first plug in there, we started building it while it was at Ken star. [00:19:12] Ready. So like, I would say we had a little traction when we finally left. Like we had been, I had probably been writing docs for like a year, like just in the evening, slowly building it up and stuff. So. Our Nova shirt. One is probably a better example because that one we launched after I left Ken's to. [00:19:28] So like that was a brand new play we launched just with nothing. And that one we've slowly just been ranking the docs. Huge, important thing. Social media has been another thing. I love using Twitter and Facebook, so that's not a hard thing for me because I actually enjoy doing it. And another thing was affiliate marketing program. [00:19:46] That was, that's been a huge thing for us actually. We saw it work. I saw it work pretty good at Kinsa and I've seen it actually even work even better with the plugins. So I'm not sure, maybe it works just better with plugins in general all the time, or I've [00:20:00] seen that work really well for us. [00:20:01] So, so, oops. But yeah, reaching out to bloggers and letting them know we have an affiliate program and kind of describing like our our plugin and what it does, and like how it might stack up to, some of the other ones that are out there already. And then just kind of going from there and then kind of building all the affiliate marketers, and that kind of will snowball over time, but it's not, there's no overnight easy success. [00:20:22] So just a fair warning to everyone. It's like, it's a slow, it's a slow grind.  [00:20:26]Matt: [00:20:26] Yeah. I Especially affiliates, right? Cause you, you want to try to reach out to the air quotes, good ones that are out there. Right. And you want to make sure that they're providing the most accurate and up-to-date information, which plugin did you use for affiliates in the back? [00:20:40] Also Pippin's  [00:20:41]Brian: [00:20:41] affiliate VP. That's where we usually WB works really great. We've I've never had a single problem with it. [00:20:46]Matt: [00:20:46] The. Supporting the business let's move into or supporting the plugins either one was that new to you? Coming from Kinsel, you probably saw what it was like to support a WordPress website or an end-user. You start marketing, you [00:21:00] are ranking, you're making these connections, you're selling it now. [00:21:03] Any surprise on supporting this stuff. Because again, I feel like at least the perf matters is. You're gonna, you're gonna, you're probably going to have people ask you some real technical questions where it's not just restart your laptop, try it again. It's going to be something like, Hey, these three lines of my JavaScript file are getting corrupted. [00:21:20] Every time I hit, it's like, oh man, like I have to get really deep with  [00:21:23] Brian: [00:21:23] these customers. So like for our providers, I would say we get 10 times the amount of tickets as we do for our social media plugin or a coupon plugin. And we knew that was going to happen. Optimization is tricky. And even if you make it a single toggle, like it might not work on someone else's site, it might need a slight fix on our end to work with that theme. [00:21:44] Or there's all sorts of different problems that can go with performance optimization. And so like a part of my day is doing support tickets. Like every single day. Like I wake up and basically my brother and I wake up and we try to bang out support tickets, first thing. So by noon, we can [00:22:00] actually. [00:22:00] Like, he goes back to like coding and I don't really hear from him for a couple hours. And then, yeah. And then I'll go back into, in documentation and like whatever's in my Trello board. But yeah, I would say a good half of our day now is spent just doing tickets and we use just a shared Gmail inbox. [00:22:17] We found that it works really great for us. With two people. I know that doesn't work once you get lots of people, but we use 'em. The filters aggressively. And then we have our contact form push in different labels, dynamically based on what they choose. So when it comes in, we can see like, oh, this is a feature request for perf matters. [00:22:35]And then a filter is applied to it in Gmail. And so when we get up, like we can see boom, boom, boom, like kind of what we have already without, without any work. So,  [00:22:43] Matt: [00:22:43] There's a, there's a lead of customer success right now. Just throwing a laptop around the room going, I can't believe they just use a single  [00:22:50] Brian: [00:22:50] g-mail inbox. [00:22:51] Yeah. Well, coming from Kenzie, we used Intercom and all of these crazy tools to do the, to do the support and stuff. And you had, and then just [00:23:00] going to a shared Gmail inbox, it's kind of refreshing to be honest, because it was very, very simple. But yeah, that's our workflow. And like, I have my Trello board, my brother has his development, Trello board. [00:23:10] So that's how we do that. But yeah.  [00:23:11]Matt: [00:23:11] What does a long-term what does a long-term vision of this? This company with your brother look like, like, are you, are you looking to just keep it you and him? Or is it you starting to feel like, okay, we're growing this whole, like nine to 12, just doing support. We need to bring somebody on. [00:23:28] Is that a, is that in the cards in the future,  [00:23:30] Brian: [00:23:30] or I think we're going to try to see how it goes here within the next year or two. We. We're trying not to bring anyone else on board because I've seen at multiple startups, how that works and it just had so much more complications to things like, and then if you grow too big, you got to do an HR department. [00:23:48] And it just gets out of control really, really fast. So like we're purposefully wanting to stay very, very small. And the nice thing about that is our overhead is also really small too. So, that's one [00:24:00] reason why we're, we're also not just trying to add every single feature in the book to try to just get every sale we possibly can. [00:24:05] We're we're more specific about what we're adding and trying to stay small and nimble. I would, I would say for people out there staying small and nimble definitely has a lot of advantages. Even things like, yeah. Taking advantage. I'm not a big fan of lifetime deals. But you know, I snagged them when I see them too. [00:24:23] I'm not, you'd be stupid if you don't. And so, like EDD had a lifetime sale last year, they ran. I was like, okay, I know I bought it without hesitation within minutes. And just. Yeah. It's like, it's got bills like that, that you can just get where of live wife amount, forever. [00:24:39]If you're small and nimble, like, it makes a huge difference. Whereas, if you're a 30 person company might not, might not matter as much, but yeah. So yeah, staying small and nimble has advantages, I would say for sure.  [00:24:49] Matt: [00:24:49] Yeah. How do you balance the, the response of the, of the folks? Well, let's talk about how perf matters sits into the overall competition of plugins. [00:24:59] And when [00:25:00] we had our pre-interview, I asked you about like the caching plugins and stuff like that seems to be a booming market. If there, if you're doing it well, Do you have customers who come to you who are like, even on this whole thing of, of pricing and value and lifetime deals, I feel like sometimes people go, we're average, WordPress customers go, oh, a hundred dollars for this. [00:25:19] All it does is this one little thing. I'm not going to pay a hundred dollars when X plugin does it. I bought a lifetime license for $49. I'll never have to pay again for free. How do you position. Perf matters to a caching plugin, heck even, even a Yoast SEO, because I think sometimes people throw that into the mix of, of site optimization. [00:25:39] How do you position it to your customers when they ask you that the  [00:25:42] Brian: [00:25:42] differences first off, I think with all of our plugins, we've approached them in a slightly different way. So like, and I probably every in the battle for I'll say that, but I, I think we do have some things that are unique to us. But another thing that is another advantage of staying small and nimble is like, I, [00:26:00] I think our support is hands down the best out of. [00:26:02] Probably any of the other plugins out there. And it's, we clear our tickets out by noon every single day. We respond typically within 20 minutes sometimes to people like your ticket will be solved the same day. Regardless. I won't go to sleep until it's solved. That's that's one advantage to us. And so, we get a lot of people reaching out saying, can you do this? [00:26:20] Or can you do that? And I'll take the time. I'll take 20 minutes and respond to them with a lengthy email. Sometimes here's how to do this. And then, we'll win over a customer that way. So, once you grow too big, you have to bang things out quicker and as fast as possible, and the quality just goes down. [00:26:35]And so I don't mind taking more time out and, doing emails like that. So that's one advantage. I think we have over some of our competitors. And another thing is we've kind of put ourselves in the niche to kind of work alongside. The competitors. So like WP, rocket. Great example, everybody has it. [00:26:53] I was probably on 90% of the sites I work on for clients. But like they started primarily as a caching plugin. [00:27:00] That's how they started. And they started adding, all the optimizations after that. But for us. We're like there's already all these great caching solutions hosts, like Kinston Pagely WP engine. [00:27:11] You don't need a caching plugin. So we're like, you know what, we're not going to do caching, skip that. There's other, there's other great people doing it, hosting providers now do it. So, we're not going to spend time on that. And that's kind of how we've approached everything out there. Like. Image optimization, never going to do it. [00:27:27] You have, you have short pixel. Imagify great plugins out there already that do that. Do it really well. We use those plugins. So you know what we're to going to do that. We then focus on things that other people aren't doing. We're trying to fix problems that haven't been solved yet. So. [00:27:43]Matt: [00:27:43] Yeah. And you mentioned to me that your best customers are agencies, obviously they're, well-informed, they're developing the sites, they understand WordPress. So it's a great sort of, and you saw firsthand that other agencies were using the code snippets. Plugin. So you're like, yeah, this makes total sense. [00:27:59] And if I [00:28:00] can address that market and shape my messaging to it, chances are the support won't be as challenging. You still probably have challenging support, but at least if you're focusing on agencies, they have some money. Yeah.  [00:28:12] Brian: [00:28:12] Yep. No, exactly. And we do get all sorts of users. I We'll get the, I've had people email us saying. [00:28:18] I just created my first website, WordPress website today. And for some reason they bought our plugin. I would be like, you know what, I, I think you need to learn a little more before you go down, even the optimization route. Like so, but and then we have people that have installed like literally like 10 different optimization, plugins thinking, the more they install the faster it will get, which it doesn't work like that, unfortunately. [00:28:41]And so, we have to help those people. Fortunately, I. Being small and nimble, I can take the time and help those people that need a little more help than, like the agencies that, sometimes we'll probably never hear from them because they already have a developer that knows WordPress knows what they're trying to do. [00:28:55] And yeah, we just never even get a ticket from them ever. So.  [00:28:58]Matt: [00:28:58] Yeah. You mentioned in [00:29:00] pre-interview something about Google core web vitals and how your plugin will at least help you get started, not solve it. I don't think unless you, unless you do solve it through your plugin or solve a ranking well or optimizing well do you have any thoughts that you would like to share with people who might not. [00:29:18] No much about what this upcoming Google core web vitals is including yours truly because I haven't really dug into any of the stuff that they're rolling out. Is there anything that you're plugging aides with that folks should get  [00:29:31] Brian: [00:29:31] chance to viral? So there's all these different kinds of warnings and rules they want you to meet or thresholds. [00:29:38]And so basically with our plugin, that's, we're entirely focused on Google core web vitals. That's all we're focused on. And we're looking at each individual, one of those kind of born into the scene, how we can fix those basically on people's sites. So yeah, are a lot of people are buying a plugin, installing it to help increase their scores with Google core web vitals. [00:29:55]Now if you had asked me five years ago, I would've told you don't use page speed [00:30:00] scores at all. Don't scores don't matter. Unfortunately the times have changed and I will be the first to a minute. You need to go by the scores now. Unfortunately, that's where we're at. And.  [00:30:10]Matt: [00:30:10] Which is a whole different conversation on  [00:30:13] Brian: [00:30:13] like Google. [00:30:13] Yeah. Oh yeah.  [00:30:15] Matt: [00:30:15] And  [00:30:15] Brian: [00:30:15] antitrust. Sure. It is. And, but you know, the times before, when I started at kids to, this Google core web vitals wasn't even existing, you had page speed insights. But it wasn't really a ranking factor. So like, then you were like looking at total load time now. Load time matters, but you don't look, I don't look at that metric ever. [00:30:33] I haven't looked at load time for. Probably months what I'm looking at or the Google core web vital scores. Now they do correlate pretty well. So if you score high there, you're probably in loading fast anyways. So, but it's changed into before is how fast is your site load? And now it's about. How well does the code on your site run basically? [00:30:52] Like how, how are you loading the code? It's a lot more complicated than it was three or four years ago. So [00:31:00] that's what we're focused on now. And a lot of the optimization plugins are, are also focused on that too. Now.  [00:31:04]Matt: [00:31:04] Yeah. Yeah, for sure. What's next in for marketing for you? Sounds like it's still probably documentation building. [00:31:13] You have that chunk of the third of your day or whatever, doing support. Do you have a next big idea without sharing maybe the secret sauce of what you're doing, but maybe giving people some, some framework of. Of what you think you're going to do next for the company, because we're about what two, two and a half years  [00:31:30] Brian: [00:31:30] company. [00:31:30] Yeah. Yeah. Raleigh legally. Yeah. On paper. So like this. Yeah. Yeah.  [00:31:36]Matt: [00:31:36] So at this stage of the game, like, it's not just the, a beta test anymore. Like things are rocking and rolling for, for what we can tell you and your brother, you spending time supporting people. So you got customers you're rolling out products, rolling out new features. [00:31:49] What does marketing look like next for you? What's the next big leap you think you'll  [00:31:53] Brian: [00:31:53] take not a podcast. I'm going to leave that to people like you, that are professionals that I know nothing about podcasts. [00:32:00] So, I kudos to you cause it's one thing, man. I, I could not do that. I, I wouldn't even know where to start, but it's the same with like YouTube. [00:32:06] I, I've never done YouTube videos in my life. I wouldn't even know where to begin. I'm a blogger. That's what I know what to do. So I think a big focus for me is actually more content this next year. We actually, my brother and I got into a, kind of a bad habit this last year with partially, maybe because of COVID too, we got into a slump of like, I was just doing primarily most of the tickets trying to get them off so he could just do development. [00:32:32] And most of my day was just doing tickets and then, and I wasn't doing any writing. And so this year we've kind of been like, okay, let's both wake up. We're both hanging out together. And that way we can both, I'll go right then, and then you can go do a element. So that's actually worked better for us. [00:32:48] So rebalancing our kind of workflow. And so yeah, I have a Trello board with probably like, Over a hundred topics I want to write on. It's just, for me, it's always a matter of a time. It's never of what to do. It's [00:33:00] just a matter of time.  [00:33:00] Matt: [00:33:00] Yeah. Yeah, because you're not, you're not the type to just rip up, but like a 300, three to 500 word article, like you're putting a lot of meetings  [00:33:09] Brian: [00:33:09] when you're creating a blog post. [00:33:11] And that's another piece of advice for anyone listening. Yeah, I would two blog posts that are like 5,000 words. Each are way, way better than 10 blog posts that are, three or four, 500 words each. So just spend more time and less is, is, is fine. Yeah.  [00:33:25] Matt: [00:33:25] For sure what's next for product development, anything new and exciting coming a plugin we don't know  [00:33:31] Brian: [00:33:31] about yet or a new product. [00:33:34] We have enough under our boat for right now. As long as we can keep continuing seeing growth, being small and nimble, we're really not looking for new, new plugins to drink and more money because we're really focused on these right now. And I think for perf matters we have new features coming for. [00:33:50] Google core web vitals, everything we're pushing out is how to solve more of those crazy warnings or how to fix things. So definitely be that that update [00:34:00] is coming in June. So yeah, everyone listening, just, I would take time, look at your sites, see where you're standing at the moment. You don't want to get caught off guard with that stuff. [00:34:07]And then for our social sharing plugin we're actually going to be doing probably more focused on some block stuff. With Gutenberg. So, like widgets, I think here in five eight, or I forget if they delayed it again, they keep delaying stuff, but if it. There's going to be blocks and widgets eventually. [00:34:23] And so we're going to be doing some stuff with that. Taking advantage of that stuff that way, because right now we have a widget and like short codes, but it's kinda, like the old school way of doing things. And I'd love to, drag a block here or drag a block there. Like it'll, it'll be awesome. [00:34:36] I think so Be focused on that. And then that's pretty much it, our other affiliate marketing plugin. We don't have any new, crazy, huge features that one's pretty well built out. So we're kind of just adding things as customers request it kind of getting feedback, fixing bugs, obviously here and there. [00:34:52] So. [00:34:52]Matt: [00:34:52] Well, I'm going to do a new segment, which I have. I haven't done segments in my podcast in, in literally years, but you know, there's all of this [00:35:00] WordPress consolidation happening. I'll predict that you will get acquired by. Insta in a year. That's, that's my prediction because what'll happen is Chris lemma from liquid web will come knocking on your door and say, Hey, this is a great plugin that would work amazing with our hosting stack. [00:35:18] And then you'll take his offer and bring it back to the kids, the guys, and say, Hey, remember me, I get this offer from your competitor, Chris. Wouldn't you rather buy me instead. So I'm gonna, I'm gonna throw that out there on May 27th as we  [00:35:31] Brian: [00:35:31] record it. Well, I can't tell you, I don't mind sharing. We've had multiple offers already. [00:35:35] And I'm pretty, probably every plugin developer has at this point. But the thing is we don't want to sell because we don't want to work for other people again, that's, that's the reason we quit our jobs was so we don't have to work for other people and have a more chillax, like, if I want to leave in the middle of the day to go get food, I can do that. [00:35:52]So. Just cause he worked from home for another company, it still doesn't mean you can like your schedules that July sometimes. Yeah. Yeah.  [00:36:00] [00:36:00] Matt: [00:36:00] Well, you, you just respond to Chris and say white Nia chillax check. I want chillax bucks. That's what I want. I want it. So I don't have to work for you. And then I can take a couple  [00:36:07] Brian: [00:36:07] of years off, but the, the one thing people might not realize about those acquisitions is that. [00:36:12]A lot of times you can't just step away because a lot of times they won't have developers that understand your plugin or like there'll be a long lead time to where you can step away from. And so, like, that's something not either of my my brother and I are interested in, but yeah, you never know what's going to happen five years from now. [00:36:29]Liquid web has been smashing up things left and right. Cadence. Good. Yeah, the list goes on and on. It does actually worry me a little bit as far as what WordPress is going to look like, like five, 10 years from now. Like, is it going to be more just like Google, Amazon, Facebook? [00:36:46] I You're just going to have these huge companies running everything and no more little small guys anymore. So. It'll be interesting to see what happens. We're going to Brett and I are my brother and I are just going to chug along until we ride the wave until we maybe if, until it [00:37:00] ends or so. [00:37:00] But but yeah, it will be interesting to see what happens.  [00:37:04]Matt: [00:37:04] Yeah. I think not to go into another segment, which I call the tinfoil hat segment is the I think. Jetpack and automatic and Matt have sort of brought this a little bit. More to the forefront or, brought it upon themselves kind of thing. [00:37:20] When you see Jetpack doing absolutely everything. I think when I interviewed him, he might've called it like a market correction. I see that as just big dominant player, rolling out a feature that small player can't compete with from everything from CRM to CDN to whatever, everything. [00:37:39] Literally in jet pack. And this will be the natural reaction to web hosts from web hosts because web hosts look at that and they go, well, we see what's coming. You'll just in another year or so, make a click and host your free WordPress site on wordpress.com with a click of a button. A lot of web hosts are going to get scared from that or of that. [00:37:59] Right. There's [00:38:00] just this quick mechanism. They have to start to connect in, right. Or serve static. You serve your site static with Jetpack CDN, right. And which is all already, almost there kind of thing. And there's less of a need for that host and their plans and all this stuff. So yeah, I can definitely see this all happening. [00:38:17] It's going to be interesting to see how we react and, that's why I always say it's fine to start at a foreign plug these days who cares because someone's going to acquire someone and then they'll, you'll just slide right into that next spot and say, Hey everybody, I'm here to. I, come and get me there's plenty of opportunity to,  [00:38:32] Brian: [00:38:32] at least at this stage actually chatting. [00:38:34] I won't say who, but chatting with another plugin developer that was actually asking my advice about an acquisition, like, and they were running into the problem of how to scale to the next level, essentially. And like they were running into things that I've dealt with myself as far as like, how do we handle all this tax stuff, all the VAT stuff, all the, they're a smaller team and they were wanting. [00:38:57] They were just getting inundated with all these random things that [00:39:00] like, if you like take an acquisition, you do get the benefit of they handle all the taxes, they handle all the accounting. So, there are definitely advantages to say, like, maybe you don't want to go work for another company, but like maybe, maybe your day would be easier because all you have to worry about is, oh, okay. [00:39:17] I can keep helping code the plugin, but I don't have to worry about any of the other crap that comes, comes with it. So, there's another, yeah.  [00:39:23]Matt: [00:39:23] Yeah, we eventually, we eventually see these, these founders come back around, right? They, they do their year stint or two years at, at the company, whatever the contract states and they're back again, developing something, All over again. [00:39:34] I, really depends on, on your taste as a founder and as a business builder, Brian Jackson, everybody, you can find him well, you can find them in a lot of places. You can find that perfect matters.io, Nova share.io forge media.io. You can find them at those three websites anywhere.  [00:39:50] Brian: [00:39:50] Yeah, I, I pretty much live on Twitter. [00:39:52] It was just Brian Lee Jackson. You'll find me Bri and, and yeah. Send me a tweet or DM or if you're ever in Scottsdale, [00:40:00] Arizona tweet me, we'll meet up for coffee. I try to meet up anyone that twists me here. I always meet them for coffee. It's kind of like a little thing I like doing so genuine in the area. [00:40:08] I'd love to meet you. Hm,  [00:40:09]Matt: [00:40:09] cool man. Everyone else. All right. put.com. airport.com/subscribe to join the mailing list. Don't forget to tune into the WP minute podcast@thewpminute.com. We'll see you in the next episode.  ★ Support this podcast ★

Today’s guest used to sit on the opposite sides of the WordPress hosting competition table from me. At one point in his career, he was pumping out content on Kinsta’s blog like an absolute machine while I was raging against that machine, selling would-be customers on Pagely’s hosting stack. So where is Brian Jackson, former marketer at Kinsta now? He co-found Forgemedia with his brother Brett, and have released 3 unique plugins, two of which help WordPress site owners optimize their sites for ranking and social sharing. Oh, they tossed a coupon plugin in there too to help affiliates increase sales for good measure. Once frienemy now Matt Report guest, I’m excited to share this conversation with you today. Transcription Brian Jackson Forgemedia Matt Report [00:00:00] This episode of the Matt report is brought to you by mal care. Learn more about Malik here at Dot com. You’ve heard me talk about mal care before, but they’re back with some interesting updates. Not only are they the WordPress plugin with instant WordPress malware removal. Well, let me read some of these features. [00:00:15] Deep malware scanning. They know about malware that other plugins don’t. Number two, that one click malware removal process makes it super easy to remove from your WordPress website and number three, a new feature called auto bot ultra defense system. Okay. I made that ultra defense system part up, but get this, it automatically blocks the bots hitting your website. [00:00:35]So, not only does that protect your website, but in the long run, it’ll improve speed of your site from not letting those bots through the doors. Check out mal care at care.com that’s mal care.com. I don’t want to be a malware specialist. You don’t either check out mal. care.com. thanks for supporting the show [00:00:56]Matt: [00:00:56] episode of the Matt report is brought to you by search WP. Find search [00:01:00] wp@searchwp.com. Let’s talk about the power of their metrics. Add on for a moment. Since I redesigned the Matt report website, I put search front and center on my homepage. Why search WP metrics metrics. Give me the inside data to what visitors on my site are looking for. [00:01:18] I love the graphs and the actionable advice that it provides me. I can make informed decisions to create new content or optimize existing content that my audience is searching for. Remember when Google gave you all of that search data? Yeah, it was great. Back then, way back then when they gave it to us, they don’t give it to us anymore. [00:01:36] Put on-site search front and center for your visitors. Get that data back. Get searched wp@searchwp.com along with their metrics. Add on that search wp.com. Thanks for supporting the show. [00:01:49] today’s guest used to sit on the opposite sides of the WordPress hosting competition table. For me, at one point in his career, he was pumping out content on blog, like an absolute machine. [00:02:00] Well, I was raging against that machine selling would be customers on Paisley’s hosting stack. So where is Brian Jackson? [00:02:06] Former marketer at Kinston now. He co-founded forge media with his brother, Brett and have released three unique plugins, two of which help WordPress site owners optimize their sites for ranking and social sharing. Oh, they tossed that coupon plugin in there too. [00:02:20] To help affiliates increase their sales for good measure. Once frenemy now, Matt report guests. I’m excited to share this conversation with you today. You’re listening to the Maryport podcast for the resilient digital business builder. Subscribe to the newsletter now. report.com/subscribe and follow us on apple podcast, Spotify, wherever you listen to your favorite podcast, better yet. [00:02:40] Please share this episode on social media. More love we get more listeners. There are around here. Okay. Don’t forget to listen to the WP minute podcasts. It’s weekly. WordPress news. And under five minutes while I just said it every week, the WP minute.com. It’s the WP minute.com. Subscribe to the [00:03:00] newsletter there. [00:03:00] Brian Jackson, here we go. [00:03:02] Brian: [00:03:02] I am running just a small little agency with my brother. We’re both the co-founders of forge media is what it’s called. [00:03:09] And we have a, kind of a marketing blog where we talk about WordPress related stuff in marketing and SEO. And then our main focus is actually our, we have three different WordPress plugins that we develop. One is a coupon plugin for like affiliate marketers, and other one is a social sharing plugin. [00:03:27] That’s really kind of focused on the performance aspect of it. And then we have our perf matters plugin, which is basically trying to tweak, WordPress to get it to be as fast as he can kind of a compliment to. Some of the other performance plugins that are already out there. So like we see a lot of people are using ours along with another one. [00:03:47] Matt: [00:03:47] I’m going to take this in the reverse order when we had our pre-interview something that just struck me. What is the attraction to. Social sharing plugins. I feel like it’s one of [00:04:00] those things, whereas , isn’t this solved already. Shouldn’t it be solved by WordPress at this point. [00:04:06]Social media is obviously here to stay. We’re recording this in the year 2021. You’d think that those buttons, those things for sharing your articles and your posts out would have been solved already. What is the attraction to that? What’s so good about that. [00:04:22]Brian: [00:04:22] And actually. I would actually say since we’ve been in developing our programmatic plugin for a while, and now we’re developing our social sharing plugin, the social sharing plugin is actually more complex to develop than our performance. [00:04:36] One sounds strange, but behind the scenes, there’s a lot more that goes on. Especially once you get into. Doing the social share counters and how to make that work for performance stuff. And then just Pinterest is just a nightmare to work with because you have your things, like you click a Pinterest image and it brings up all the images on the page. [00:04:57] There you can select there’s different [00:05:00] things you have to go through. And WordPress is just never going to be up to par compared to The social sharing plugins. I think WordPress will get to the point where you’ll eventually have a nice block with, I want these three buttons. Here’s my block. [00:05:11] I’ll drag it into the widget. We’re pretty much close to that. But as far as going beyond that, I don’t think we’re press ever wants to even tackle what we’re kind of doing with the social sharing plugins. And as a marketer, I’ve always liked sharing plugins because especially working at Ken’s still, like, we saw a lot of the data, like lots of people shared our content. [00:05:30] And so I, I know they work. And then you have other people using tools like buffer, that maybe don’t click the buttons, but they do it a different way. So yeah. [00:05:38]Matt: [00:05:38] I’ll become, come clean on this conversation. Like I never use a social share button on a site, largely because I just use the native integration with my iPhone. [00:05:49] Generally when I’m reading something or from on my laptop, I copy paste or hit the old buffer. Buffer icon in my in my brief extension. And I, I run it that [00:06:00] way, but all of that is to say that probably there’s some psychological sense in the mere fact of having an icon on a page to remind somebody like, oh yes, you should be sharing this. [00:06:11] Don’t don’t forget it. So there’s probably a little bit of that baked [00:06:14] Brian: [00:06:14] in, even if you don’t use the button and what’s the social share counts too. I’ve actually, I wish social share counts never existed to begin with. I just. I w I hope they all die eventually in my opinion. But the reason they work is like you said, that there’s a psychological thing behind seeing like, oh, this post has 1200 shares. [00:06:31] Like maybe I should actually read through this or something. See what’s what is in here. So yeah, a lot of it is psychological, I think, with the social sharing for sure. [00:06:38] Matt: [00:06:38] Product owners slash make, or I presume that. You’re the sort of like the, the architect, you sort of do the blueprint, but then your brother goes in and develops the features that, that you might, sketch out let’s for lack of a better phrase sketch out. [00:06:54] And then you say, Hey, this would be a great way to use it. I assume something like the Nova share plugin, [00:07:00] like you said, it’s a complex plugin behind the scenes, but at the same time, like you’re trying to dumb it down. To as simplistic as possible so that somebody who’s just, futsing around. [00:07:10] Like, I need to get a social share plugin on this site right now. I need to activate it. Like you have milliseconds to. Get that person to experience adding a social share plug in, or they’re just like, Nope. The activate delete one to move onto the next one. Like it’s, it’s a fine craft in order to get the most simplistic plugins activated and usable [00:07:31]Brian: [00:07:31] One thing that works in our advantage, I think is neither of us are good designers. We’re just, we can’t do it. If you give me a blank slate, I can’t do anything with it. Now if you give me blank slate and I have to write something, I can do that, but I can’t design worth crap and neither can my brother. [00:07:45]So we actually take advantage of the native WordPress UI in all of our plugin settings. So I actually like it that way better because then you don’t have to learn a whole new UI all over again. I hate these plugins with these brand new UIs. You have to learn like where’s all this [00:08:00] stuff. So we just take advantage default WordPress UI for all the settings. [00:08:03]And works for us. Cause we’re not designers. It just looks like word press still. And then I actually think it improves the onboarding because you’re not like where’s w why does this looks crazy? What are these toggles? All this stuff. So, yeah, so I, it, like you said, though, you have a few seconds until you lose someone. [00:08:19] I’m the same way too. I’ll go into a new plugin, I’d try it. And like, if I can’t figure out something or see it, a doc explaining how to do it, like I’m, I’m probably gone. So. [00:08:29]Matt: [00:08:29] So th this is a good segue into just talking about like all the plugins that you’re building including the, the perf matters plugin and the coupons plugin. [00:08:39] How do you allow yourself, or how do you wrangle in that expectation to just put all the features and everything, the kitchen sink into all of these. Plugins. [00:08:51] Brian: [00:08:51] Yeah, that’s a good point. And I think what has worked. Well for us in the past, and hopefully we’ll continue to work is being a WordPress user for so long myself [00:09:00] for like over a decade. I’ve used every social sharing plugin in the book, try them all. [00:09:04]And I’ve used all the performance optimists as you plug in. So I’ve used them all. And just over the years, finding things that really annoyed me. And I couldn’t do easily. That’s kind of what we’ve started our business around. Like here’s how I would do it myself in a different way. We started building on that kind of methodology. [00:09:20]And then right now it’s kind of morphed into what are we still trying to do? Because, because Google’s constantly changed stuff with performance, you have the web vitals stuff coming. So like, there’s things constantly changing. Like Facebook’s updating their share API. You’re always having to change and adapt as the plugins go on. [00:09:37]But I think we, my brother and I just always looked at it like, how would we do this if we were the user? Because we are the user still. And that’s worked really well for us in the past. So [00:09:48]Matt: [00:09:48] There’s an overhead to this stuff that a lot of people are not aware of. The more features you put in. Especially in your case where not only do you have to build the feature and support that feature, you [00:10:00] also have to be aware what Google’s changing, what Pinterest is changing. [00:10:04] You start rolling features and you’re like, Hey, there’s 15 social media sites we integrate with, and now that’s 15 API or whatever you have to, you have to watch. And I think a lot of people forget about that. And also to the point of view or UI decisions. Not being a designer. The worst thing the product makers do is attempt to be a designer. [00:10:27] And then they’re like, they, then they make those interfaces and you’re like, why did you even just use what WordPress gave you? You would have saved time, money, and no, one’s trying to figure out how the heck do you use this thing? [00:10:36]Brian: [00:10:36] The UI is actually a good point too. With, if you keep adding features over time, say you want to move this stuff to a different tab. Usually it’s stuff like that’s going to actually require a Migrator is what we call my brother. And I call it a Migrator on the backend running code to migrate the feature as that person talks at all in there. [00:10:54] To get rid of the old one. And that Migrator code has to stay in there. Until [00:11:00] I’m pretty much forever, or you can rip it out like two or three years later and say like, I think everyone’s probably gone and toggled this on here and moved. But like all of that stuff adds overhead. So like, we are always thinking like, where can we put this longterm? [00:11:13] Because we don’t want to put migrators in here later down the road to move everything again. So like, Lots of people don’t think that through even we were consumed with that a little bit. I was like, wow, this is, yeah, this is hard to change later down the road too. So, [00:11:26]Matt: [00:11:26] so let’s talk about perf matters, plugin. [00:11:29]It doesn’t seem to me anyway, like the easiest plugin to bring it to the market. I feel like it takes, not taking anything away, I think away from you and your brother, but it takes a lot of technical stuff that one would look at and be like, man, do we really want to build and test this, trying to find market adoption at the same time of as developing. [00:11:48] And it’s like, Hmm, social plugin or another form plugin, probably, sometimes it’d be sometimes you’re like, I should have built a form plugin. How did you prepare to jump into the market with that? What did, what did you do [00:12:00] in the past that said, you know what, this is the plugin for me. [00:12:02] Brian: [00:12:02] And I think that plugin itself. We actually started developing it while I was at Kinston. And mainly because, you know how hosting goes, like, no matter how good the host is, it doesn’t fix all the WordPress problems it on the site itself. So like a host won’t fix all the code issues. Usually it will help speed it up to as fast as you can get it. [00:12:22]And that’s why I always recommend using the host, like, can store a page the, or. Even, even WP engine, like any of those bigger tier hosts. But I just kept seeing thing to like, I need to tweak this and tweak this. And so over time I there’s a free plugin, like called code snippets. I don’t know if you’ve ever used that one, but I ended up with, 20 to 30 code snippets, running all these different filters and functions on my side. [00:12:43] And I was like, This is getting ridiculous. Let’s and so I actually asked my brother if we could put it into a plugin and then I started using it myself just on our own sites for awhile, and eventually it morphed into, like what if we just package this up and. Actually, maybe other people would be interested in it. [00:12:59]And what we [00:13:00] found was a lot of other developers and agencies were doing the same thing. They had like all these code snippets, running all these different places and just having one plugin where they could kind of do all these tweaks just with little toggles, made it a lot easier. , [00:13:12] Matt: [00:13:12] Was your brother already doing your [00:13:14] Brian: [00:13:14] business development? [00:13:14] He was a full-time WordPress developer, but for a He was in like the health space for a different corporation. So, got [00:13:20] Matt: [00:13:20] it. So you didn’t really have to twist his arm to convince you or to convince him [00:13:25] Brian: [00:13:25] to join. He actually used to live out here in Arizona and he worked there based here locally. I actually used to work for the same company too. [00:13:32]But he used to work in a cubicle and all this stuff, and eventually he moved back to Washington state. But still was like, when you’re coding things to help fix people’s back pain, it’s just, it’s not as exciting as a, it gets old after awhile. And that’s actually why I left that company venture too. [00:13:49] Cause like I’m trying to market cert back surgeries and all this stuff is just like, I don’t really, I want to help people, but like, yeah, I don’t have, I don’t know. I can’t put my whole heart into [00:14:00] this really. So, Finally started getting into the performance stuff and left that place. [00:14:04] And, but yeah, he, I didn’t have to twist his arm at all. He was ready to do his own thing too. So it kind of worked out great. [00:14:10]Matt: [00:14:10] So for the person who’s listening, who’s developing her new plugin right now, or her new SAS service or some service from product based in the WordPress world. If you can recall back to , when you first launched. [00:14:21]The plugin. What was on your to-do list first in terms of marketing blog, email. If you could do it again, would you do something different in order to get the word out, [00:14:31] Brian: [00:14:31] one thing I’ve never done. And I hate myself for doing this as a marketer, especially is I should never set up an email list for our plugins. [00:14:40]And then over time it morphed into like, well, now I don’t have half the people and I just never did it. So. I wish I would have done that from day one, because we were so heavy into email marketing at kids. So I know it works. It’s one thing I do email marketing from day one, like have a checkbox there. [00:14:57] If they buy your plugin or product, [00:15:00] whatever it is, like, have them at least the ability to opt into your newsletter. It’s I wish I had done that from day one. I might still go back and do that, but again, you’re like, I’ve lost two or three years worth of people in there. So that’s one thing. [00:15:12]I think choosing the right e-commerce system is really, really important. I don’t regret what we did. We went with easy digital downloads. I’m not a huge fan of WooCommerce just cause it’s, the overhead is a lot more than EDD, but it depends on what you’re selling to. If you’re going to a physical product, I would have probably gone with WooCommerce. [00:15:29] So, if you’re yeah. And [00:15:31] Matt: [00:15:31] by overhead you’re PR you’re probably referring to like the same thing we were just talking about. Like, it’s not even just like the price, but it’s, it’s just like all just the way that approaches digital sales and like all the stuff you have to do to just get a [00:15:43] Brian: [00:15:43] digital too. Like, it just has to run more with all that stuff. [00:15:46] It’s a bigger product. And there’s no way you can get the scripts, as small as like easy digital downloads. Cause there are a lot more niche focused. So. But if you’re doing just digital stuff, I love you to never have regretted that decision. They’re about to roll out. They’ve [00:16:00] been working on like EDD 3.0 for like a year plus now, and it’s going to be really cool. [00:16:05] So I’m excited. Well, yeah, it gives them the benefit of the doubt, but yeah, it really has been like five years, but it really is. Yeah. Cause I’ve been playing with the beta of that and it’s really cool reports coming in. So, but. E-commerce platforms definitely important. I probably, I, so what I did was I’m a big fan of SEO and content. [00:16:25] And what I did was I actually strategically wrote our docs. To rank, instead of doing the blog route, I, I do like keyword research on every documentation thing we write. So if there’s different ways I can word it slightly to kind of a keyword that better. I do that. So that has kind of been like a replacement for a blog. [00:16:45] And if you have that’s worked really well. For us. So like maybe if you’re a developer have a plugin, if you don’t have time for a blog. Cause really we didn’t, we didn’t either, but I knew content works. So we kind of went with the documentation approach. Just you can [00:17:00] go like treated as a 2000 and 3000 word documentation post. [00:17:05] Awesome. [00:17:05]Matt: [00:17:05] Yeah. And as it might be like how to optimize or how to optimize the WordPress site on kin sta. And it might be, your article talking about your documentation article. Maybe you have a special API key that integrates with Kinsler, something like that. But, you’d have those keywords where you’re answering what, will be an eventual question from a customer, but you’re, you’re also, giving it that sprinkle on top where. [00:17:29] If somebody’s searching for it in Google, it’s also gonna, solve that [00:17:33] Brian: [00:17:33] fall. We have seen from that is, and it’s not really a huge issue, but if you have any like voting system in place, we have a little like thumbs up, thumbs down thing on our docs that if you put the thumbs down, it just lets you like put in a comment to say like, why you didn’t like it or what we could improve. [00:17:48] We get a lot of thumbs down because I guess I’ve done too good with documentation or something. So like people like how to disable emojis and WordPress. And like our documentation is how to use our plugin [00:18:00] to disable emojis and WordPress. And everyone wants to not buy our plugin, but figure out how to disable emotions. [00:18:06] WordPress still they’re like thumbs down or joining us up on your plugins. And I was like, I’m sorry, I re too good of a dog, I guess. Sorry. That’s Google’s fault. In my opinion, the, the [00:18:16] Matt: [00:18:16] internet. The Internet’s a funny place. I have a eight year old gravity forms video that people still comment on this. [00:18:23] Isn’t like, how did this wasn’t even look the same? Like, did you look at the date of the YouTube video? It’s eight years old? What did you, what did [00:18:30] Brian: [00:18:30] you think was going to happen regardless? Free traffic is free traffic, so it’s never a bad thing. [00:18:36]Matt: [00:18:36] I’m just going to pause for a second here. I don’t know why this AC units making the sound one second and it’s back it’s it’s on the phone. I don’t know why. All right. The, the YouTube viewers will enjoy that. Cause the YouTube is totally unedited. That’s the value of watching the YouTube, watching the YouTube channel. [00:18:53]Let’s talk about the product market fit itself. You start writing the documentation. It starts [00:19:00] ranking. What was your first order of operation to get connected with agencies and hosting providers? [00:19:06]Brian: [00:19:06] A lot of it was cause again, we, with our first plug in there, we started building it while it was at Ken star. [00:19:12] Ready. So like, I would say we had a little traction when we finally left. Like we had been, I had probably been writing docs for like a year, like just in the evening, slowly building it up and stuff. So. Our Nova shirt. One is probably a better example because that one we launched after I left Ken’s to. [00:19:28] So like that was a brand new play we launched just with nothing. And that one we’ve slowly just been ranking the docs. Huge, important thing. Social media has been another thing. I love using Twitter and Facebook, so that’s not a hard thing for me because I actually enjoy doing it. And another thing was affiliate marketing program. [00:19:46] That was, that’s been a huge thing for us actually. We saw it work. I saw it work pretty good at Kinsa and I’ve seen it actually even work even better with the plugins. So I’m not sure, maybe it works just better with plugins in general all the time, or I’ve [00:20:00] seen that work really well for us. [00:20:01] So, so, oops. But yeah, reaching out to bloggers and letting them know we have an affiliate program and kind of describing like our our plugin and what it does, and like how it might stack up to, some of the other ones that are out there already. And then just kind of going from there and then kind of building all the affiliate marketers, and that kind of will snowball over time, but it’s not, there’s no overnight easy success. [00:20:22] So just a fair warning to everyone. It’s like, it’s a slow, it’s a slow grind. [00:20:26]Matt: [00:20:26] Yeah. I Especially affiliates, right? Cause you, you want to try to reach out to the air quotes, good ones that are out there. Right. And you want to make sure that they’re providing the most accurate and up-to-date information, which plugin did you use for affiliates in the back? [00:20:40] Also Pippin’s [00:20:41]Brian: [00:20:41] affiliate VP. That’s where we usually WB works really great. We’ve I’ve never had a single problem with it. [00:20:46]Matt: [00:20:46] The. Supporting the business let’s move into or supporting the plugins either one was that new to you? Coming from Kinsel, you probably saw what it was like to support a WordPress website or an end-user. You start marketing, you [00:21:00] are ranking, you’re making these connections, you’re selling it now. [00:21:03] Any surprise on supporting this stuff. Because again, I feel like at least the perf matters is. You’re gonna, you’re gonna, you’re probably going to have people ask you some real technical questions where it’s not just restart your laptop, try it again. It’s going to be something like, Hey, these three lines of my JavaScript file are getting corrupted. [00:21:20] Every time I hit, it’s like, oh man, like I have to get really deep with [00:21:23] Brian: [00:21:23] these customers. So like for our providers, I would say we get 10 times the amount of tickets as we do for our social media plugin or a coupon plugin. And we knew that was going to happen. Optimization is tricky. And even if you make it a single toggle, like it might not work on someone else’s site, it might need a slight fix on our end to work with that theme. [00:21:44] Or there’s all sorts of different problems that can go with performance optimization. And so like a part of my day is doing support tickets. Like every single day. Like I wake up and basically my brother and I wake up and we try to bang out support tickets, first thing. So by noon, we can [00:22:00] actually. [00:22:00] Like, he goes back to like coding and I don’t really hear from him for a couple hours. And then, yeah. And then I’ll go back into, in documentation and like whatever’s in my Trello board. But yeah, I would say a good half of our day now is spent just doing tickets and we use just a shared Gmail inbox. [00:22:17] We found that it works really great for us. With two people. I know that doesn’t work once you get lots of people, but we use ’em. The filters aggressively. And then we have our contact form push in different labels, dynamically based on what they choose. So when it comes in, we can see like, oh, this is a feature request for perf matters. [00:22:35]And then a filter is applied to it in Gmail. And so when we get up, like we can see boom, boom, boom, like kind of what we have already without, without any work. So, [00:22:43] Matt: [00:22:43] There’s a, there’s a lead of customer success right now. Just throwing a laptop around the room going, I can’t believe they just use a single [00:22:50] Brian: [00:22:50] g-mail inbox. [00:22:51] Yeah. Well, coming from Kenzie, we used Intercom and all of these crazy tools to do the, to do the support and stuff. And you had, and then just [00:23:00] going to a shared Gmail inbox, it’s kind of refreshing to be honest, because it was very, very simple. But yeah, that’s our workflow. And like, I have my Trello board, my brother has his development, Trello board. [00:23:10] So that’s how we do that. But yeah. [00:23:11]Matt: [00:23:11] What does a long-term what does a long-term vision of this? This company with your brother look like, like, are you, are you looking to just keep it you and him? Or is it you starting to feel like, okay, we’re growing this whole, like nine to 12, just doing support. We need to bring somebody on. [00:23:28] Is that a, is that in the cards in the future, [00:23:30] Brian: [00:23:30] or I think we’re going to try to see how it goes here within the next year or two. We. We’re trying not to bring anyone else on board because I’ve seen at multiple startups, how that works and it just had so much more complications to things like, and then if you grow too big, you got to do an HR department. [00:23:48] And it just gets out of control really, really fast. So like we’re purposefully wanting to stay very, very small. And the nice thing about that is our overhead is also really small too. So, that’s one [00:24:00] reason why we’re, we’re also not just trying to add every single feature in the book to try to just get every sale we possibly can. [00:24:05] We’re we’re more specific about what we’re adding and trying to stay small and nimble. I would, I would say for people out there staying small and nimble definitely has a lot of advantages. Even things like, yeah. Taking advantage. I’m not a big fan of lifetime deals. But you know, I snagged them when I see them too. [00:24:23] I’m not, you’d be stupid if you don’t. And so, like EDD had a lifetime sale last year, they ran. I was like, okay, I know I bought it without hesitation within minutes. And just. Yeah. It’s like, it’s got bills like that, that you can just get where of live wife amount, forever. [00:24:39]If you’re small and nimble, like, it makes a huge difference. Whereas, if you’re a 30 person company might not, might not matter as much, but yeah. So yeah, staying small and nimble has advantages, I would say for sure. [00:24:49] Matt: [00:24:49] Yeah. How do you balance the, the response of the, of the folks? Well, let’s talk about how perf matters sits into the overall competition of plugins. [00:24:59] And when [00:25:00] we had our pre-interview, I asked you about like the caching plugins and stuff like that seems to be a booming market. If there, if you’re doing it well, Do you have customers who come to you who are like, even on this whole thing of, of pricing and value and lifetime deals, I feel like sometimes people go, we’re average, WordPress customers go, oh, a hundred dollars for this. [00:25:19] All it does is this one little thing. I’m not going to pay a hundred dollars when X plugin does it. I bought a lifetime license for $49. I’ll never have to pay again for free. How do you position. Perf matters to a caching plugin, heck even, even a Yoast SEO, because I think sometimes people throw that into the mix of, of site optimization. [00:25:39] How do you position it to your customers when they ask you that the [00:25:42] Brian: [00:25:42] differences first off, I think with all of our plugins, we’ve approached them in a slightly different way. So like, and I probably every in the battle for I’ll say that, but I, I think we do have some things that are unique to us. But another thing that is another advantage of staying small and nimble is like, I, [00:26:00] I think our support is hands down the best out of. [00:26:02] Probably any of the other plugins out there. And it’s, we clear our tickets out by noon every single day. We respond typically within 20 minutes sometimes to people like your ticket will be solved the same day. Regardless. I won’t go to sleep until it’s solved. That’s that’s one advantage to us. And so, we get a lot of people reaching out saying, can you do this? [00:26:20] Or can you do that? And I’ll take the time. I’ll take 20 minutes and respond to them with a lengthy email. Sometimes here’s how to do this. And then, we’ll win over a customer that way. So, once you grow too big, you have to bang things out quicker and as fast as possible, and the quality just goes down. [00:26:35]And so I don’t mind taking more time out and, doing emails like that. So that’s one advantage. I think we have over some of our competitors. And another thing is we’ve kind of put ourselves in the niche to kind of work alongside. The competitors. So like WP, rocket. Great example, everybody has it. [00:26:53] I was probably on 90% of the sites I work on for clients. But like they started primarily as a caching plugin. [00:27:00] That’s how they started. And they started adding, all the optimizations after that. But for us. We’re like there’s already all these great caching solutions hosts, like Kinston Pagely WP engine. [00:27:11] You don’t need a caching plugin. So we’re like, you know what, we’re not going to do caching, skip that. There’s other, there’s other great people doing it, hosting providers now do it. So, we’re not going to spend time on that. And that’s kind of how we’ve approached everything out there. Like. Image optimization, never going to do it. [00:27:27] You have, you have short pixel. Imagify great plugins out there already that do that. Do it really well. We use those plugins. So you know what we’re to going to do that. We then focus on things that other people aren’t doing. We’re trying to fix problems that haven’t been solved yet. So. [00:27:43]Matt: [00:27:43] Yeah. And you mentioned to me that your best customers are agencies, obviously they’re, well-informed, they’re developing the sites, they understand WordPress. So it’s a great sort of, and you saw firsthand that other agencies were using the code snippets. Plugin. So you’re like, yeah, this makes total sense. [00:27:59] And if I [00:28:00] can address that market and shape my messaging to it, chances are the support won’t be as challenging. You still probably have challenging support, but at least if you’re focusing on agencies, they have some money. Yeah. [00:28:12] Brian: [00:28:12] Yep. No, exactly. And we do get all sorts of users. I We’ll get the, I’ve had people email us saying. [00:28:18] I just created my first website, WordPress website today. And for some reason they bought our plugin. I would be like, you know what, I, I think you need to learn a little more before you go down, even the optimization route. Like so, but and then we have people that have installed like literally like 10 different optimization, plugins thinking, the more they install the faster it will get, which it doesn’t work like that, unfortunately. [00:28:41]And so, we have to help those people. Fortunately, I. Being small and nimble, I can take the time and help those people that need a little more help than, like the agencies that, sometimes we’ll probably never hear from them because they already have a developer that knows WordPress knows what they’re trying to do. [00:28:55] And yeah, we just never even get a ticket from them ever. So. [00:28:58]Matt: [00:28:58] Yeah. You mentioned in [00:29:00] pre-interview something about Google core web vitals and how your plugin will at least help you get started, not solve it. I don’t think unless you, unless you do solve it through your plugin or solve a ranking well or optimizing well do you have any thoughts that you would like to share with people who might not. [00:29:18] No much about what this upcoming Google core web vitals is including yours truly because I haven’t really dug into any of the stuff that they’re rolling out. Is there anything that you’re plugging aides with that folks should get [00:29:31] Brian: [00:29:31] chance to viral? So there’s all these different kinds of warnings and rules they want you to meet or thresholds. [00:29:38]And so basically with our plugin, that’s, we’re entirely focused on Google core web vitals. That’s all we’re focused on. And we’re looking at each individual, one of those kind of born into the scene, how we can fix those basically on people’s sites. So yeah, are a lot of people are buying a plugin, installing it to help increase their scores with Google core web vitals. [00:29:55]Now if you had asked me five years ago, I would’ve told you don’t use page speed [00:30:00] scores at all. Don’t scores don’t matter. Unfortunately the times have changed and I will be the first to a minute. You need to go by the scores now. Unfortunately, that’s where we’re at. And. [00:30:10]Matt: [00:30:10] Which is a whole different conversation on [00:30:13] Brian: [00:30:13] like Google. [00:30:13] Yeah. Oh yeah. [00:30:15] Matt: [00:30:15] And [00:30:15] Brian: [00:30:15] antitrust. Sure. It is. And, but you know, the times before, when I started at kids to, this Google core web vitals wasn’t even existing, you had page speed insights. But it wasn’t really a ranking factor. So like, then you were like looking at total load time now. Load time matters, but you don’t look, I don’t look at that metric ever. [00:30:33] I haven’t looked at load time for. Probably months what I’m looking at or the Google core web vital scores. Now they do correlate pretty well. So if you score high there, you’re probably in loading fast anyways. So, but it’s changed into before is how fast is your site load? And now it’s about. How well does the code on your site run basically? [00:30:52] Like how, how are you loading the code? It’s a lot more complicated than it was three or four years ago. So [00:31:00] that’s what we’re focused on now. And a lot of the optimization plugins are, are also focused on that too. Now. [00:31:04]Matt: [00:31:04] Yeah. Yeah, for sure. What’s next in for marketing for you? Sounds like it’s still probably documentation building. [00:31:13] You have that chunk of the third of your day or whatever, doing support. Do you have a next big idea without sharing maybe the secret sauce of what you’re doing, but maybe giving people some, some framework of. Of what you think you’re going to do next for the company, because we’re about what two, two and a half years [00:31:30] Brian: [00:31:30] company. [00:31:30] Yeah. Yeah. Raleigh legally. Yeah. On paper. So like this. Yeah. Yeah. [00:31:36]Matt: [00:31:36] So at this stage of the game, like, it’s not just the, a beta test anymore. Like things are rocking and rolling for, for what we can tell you and your brother, you spending time supporting people. So you got customers you’re rolling out products, rolling out new features. [00:31:49] What does marketing look like next for you? What’s the next big leap you think you’ll [00:31:53] Brian: [00:31:53] take not a podcast. I’m going to leave that to people like you, that are professionals that I know nothing about podcasts. [00:32:00] So, I kudos to you cause it’s one thing, man. I, I could not do that. I, I wouldn’t even know where to start, but it’s the same with like YouTube. [00:32:06] I, I’ve never done YouTube videos in my life. I wouldn’t even know where to begin. I’m a blogger. That’s what I know what to do. So I think a big focus for me is actually more content this next year. We actually, my brother and I got into a, kind of a bad habit this last year with partially, maybe because of COVID too, we got into a slump of like, I was just doing primarily most of the tickets trying to get them off so he could just do development. [00:32:32] And most of my day was just doing tickets and then, and I wasn’t doing any writing. And so this year we’ve kind of been like, okay, let’s both wake up. We’re both hanging out together. And that way we can both, I’ll go right then, and then you can go do a element. So that’s actually worked better for us. [00:32:48] So rebalancing our kind of workflow. And so yeah, I have a Trello board with probably like, Over a hundred topics I want to write on. It’s just, for me, it’s always a matter of a time. It’s never of what to do. It’s [00:33:00] just a matter of time. [00:33:00] Matt: [00:33:00] Yeah. Yeah, because you’re not, you’re not the type to just rip up, but like a 300, three to 500 word article, like you’re putting a lot of meetings [00:33:09] Brian: [00:33:09] when you’re creating a blog post. [00:33:11] And that’s another piece of advice for anyone listening. Yeah, I would two blog posts that are like 5,000 words. Each are way, way better than 10 blog posts that are, three or four, 500 words each. So just spend more time and less is, is, is fine. Yeah. [00:33:25] Matt: [00:33:25] For sure what’s next for product development, anything new and exciting coming a plugin we don’t know [00:33:31] Brian: [00:33:31] about yet or a new product. [00:33:34] We have enough under our boat for right now. As long as we can keep continuing seeing growth, being small and nimble, we’re really not looking for new, new plugins to drink and more money because we’re really focused on these right now. And I think for perf matters we have new features coming for. [00:33:50] Google core web vitals, everything we’re pushing out is how to solve more of those crazy warnings or how to fix things. So definitely be that that update [00:34:00] is coming in June. So yeah, everyone listening, just, I would take time, look at your sites, see where you’re standing at the moment. You don’t want to get caught off guard with that stuff. [00:34:07]And then for our social sharing plugin we’re actually going to be doing probably more focused on some block stuff. With Gutenberg. So, like widgets, I think here in five eight, or I forget if they delayed it again, they keep delaying stuff, but if it. There’s going to be blocks and widgets eventually. [00:34:23] And so we’re going to be doing some stuff with that. Taking advantage of that stuff that way, because right now we have a widget and like short codes, but it’s kinda, like the old school way of doing things. And I’d love to, drag a block here or drag a block there. Like it’ll, it’ll be awesome. [00:34:36] I think so Be focused on that. And then that’s pretty much it, our other affiliate marketing plugin. We don’t have any new, crazy, huge features that one’s pretty well built out. So we’re kind of just adding things as customers request it kind of getting feedback, fixing bugs, obviously here and there. [00:34:52] So. [00:34:52]Matt: [00:34:52] Well, I’m going to do a new segment, which I have. I haven’t done segments in my podcast in, in literally years, but you know, there’s all of this [00:35:00] WordPress consolidation happening. I’ll predict that you will get acquired by. Insta in a year. That’s, that’s my prediction because what’ll happen is Chris lemma from liquid web will come knocking on your door and say, Hey, this is a great plugin that would work amazing with our hosting stack. [00:35:18] And then you’ll take his offer and bring it back to the kids, the guys, and say, Hey, remember me, I get this offer from your competitor, Chris. Wouldn’t you rather buy me instead. So I’m gonna, I’m gonna throw that out there on May 27th as we [00:35:31] Brian: [00:35:31] record it. Well, I can’t tell you, I don’t mind sharing. We’ve had multiple offers already. [00:35:35] And I’m pretty, probably every plugin developer has at this point. But the thing is we don’t want to sell because we don’t want to work for other people again, that’s, that’s the reason we quit our jobs was so we don’t have to work for other people and have a more chillax, like, if I want to leave in the middle of the day to go get food, I can do that. [00:35:52]So. Just cause he worked from home for another company, it still doesn’t mean you can like your schedules that July sometimes. Yeah. Yeah. [00:36:00] [00:36:00] Matt: [00:36:00] Well, you, you just respond to Chris and say white Nia chillax check. I want chillax bucks. That’s what I want. I want it. So I don’t have to work for you. And then I can take a couple [00:36:07] Brian: [00:36:07] of years off, but the, the one thing people might not realize about those acquisitions is that. [00:36:12]A lot of times you can’t just step away because a lot of times they won’t have developers that understand your plugin or like there’ll be a long lead time to where you can step away from. And so, like, that’s something not either of my my brother and I are interested in, but yeah, you never know what’s going to happen five years from now. [00:36:29]Liquid web has been smashing up things left and right. Cadence. Good. Yeah, the list goes on and on. It does actually worry me a little bit as far as what WordPress is going to look like, like five, 10 years from now. Like, is it going to be more just like Google, Amazon, Facebook? [00:36:46] I You’re just going to have these huge companies running everything and no more little small guys anymore. So. It’ll be interesting to see what happens. We’re going to Brett and I are my brother and I are just going to chug along until we ride the wave until we maybe if, until it [00:37:00] ends or so. [00:37:00] But but yeah, it will be interesting to see what happens. [00:37:04]Matt: [00:37:04] Yeah. I think not to go into another segment, which I call the tinfoil hat segment is the I think. Jetpack and automatic and Matt have sort of brought this a little bit. More to the forefront or, brought it upon themselves kind of thing. [00:37:20] When you see Jetpack doing absolutely everything. I think when I interviewed him, he might’ve called it like a market correction. I see that as just big dominant player, rolling out a feature that small player can’t compete with from everything from CRM to CDN to whatever, everything. [00:37:39] Literally in jet pack. And this will be the natural reaction to web hosts from web hosts because web hosts look at that and they go, well, we see what’s coming. You’ll just in another year or so, make a click and host your free WordPress site on wordpress.com with a click of a button. A lot of web hosts are going to get scared from that or of that. [00:37:59] Right. There’s [00:38:00] just this quick mechanism. They have to start to connect in, right. Or serve static. You serve your site static with Jetpack CDN, right. And which is all already, almost there kind of thing. And there’s less of a need for that host and their plans and all this stuff. So yeah, I can definitely see this all happening. [00:38:17] It’s going to be interesting to see how we react and, that’s why I always say it’s fine to start at a foreign plug these days who cares because someone’s going to acquire someone and then they’ll, you’ll just slide right into that next spot and say, Hey everybody, I’m here to. I, come and get me there’s plenty of opportunity to, [00:38:32] Brian: [00:38:32] at least at this stage actually chatting. [00:38:34] I won’t say who, but chatting with another plugin developer that was actually asking my advice about an acquisition, like, and they were running into the problem of how to scale to the next level, essentially. And like they were running into things that I’ve dealt with myself as far as like, how do we handle all this tax stuff, all the VAT stuff, all the, they’re a smaller team and they were wanting. [00:38:57] They were just getting inundated with all these random things that [00:39:00] like, if you like take an acquisition, you do get the benefit of they handle all the taxes, they handle all the accounting. So, there are definitely advantages to say, like, maybe you don’t want to go work for another company, but like maybe, maybe your day would be easier because all you have to worry about is, oh, okay. [00:39:17] I can keep helping code the plugin, but I don’t have to worry about any of the other crap that comes, comes with it. So, there’s another, yeah. [00:39:23]Matt: [00:39:23] Yeah, we eventually, we eventually see these, these founders come back around, right? They, they do their year stint or two years at, at the company, whatever the contract states and they’re back again, developing something, All over again. [00:39:34] I, really depends on, on your taste as a founder and as a business builder, Brian Jackson, everybody, you can find him well, you can find them in a lot of places. You can find that perfect matters.io, Nova share.io forge media.io. You can find them at those three websites anywhere. [00:39:50] Brian: [00:39:50] Yeah, I, I pretty much live on Twitter. [00:39:52] It was just Brian Lee Jackson. You’ll find me Bri and, and yeah. Send me a tweet or DM or if you’re ever in Scottsdale, [00:40:00] Arizona tweet me, we’ll meet up for coffee. I try to meet up anyone that twists me here. I always meet them for coffee. It’s kind of like a little thing I like doing so genuine in the area. [00:40:08] I’d love to meet you. Hm, [00:40:09]Matt: [00:40:09] cool man. Everyone else. All right. put.com. airport.com/subscribe to join the mailing list. Don’t forget to tune into the WP minute podcast@thewpminute.com. We’ll see you in the next episode.

On this episode the 4 The Win Crew sits down with former MLB All-Star and World Series Champion Ian Kinsler! Kinsler and the crew talk about the start of his career all the way to the end where he talks about his decision to retire. Although Kinsler is retired from the MLB, he has decided to play for team Israel in the Olympics if they happen this year. Make sure to listen to find out more on this awesome episode! Please make sure to leave us a 5 star review if you enjoy! Also, please make sure to follow us on instagram @4thewinpodcast!

Anthony Bollotta and Alex Apostolidis are back and we are in the midst of the Holiday Season. Alex talks about hiding Christmas and Hanukkah gifts and Anthony talks mitzvahs. They are joined today by event maven and established planner Sherrill Kinsler Gilford the founder of RSVP Events. They talk mitzvah market, crazy event stories and how to handle clients that just don't care about social distancing. Sherrill lets us know what she is good at and how she can pull an event together with the visions in her head. They talk about BESA (Bar/BatMitvah Event Service Association), MITZ TV, socially distanced solutions and hybrid social events. IF I WERE A RICHMAN performed by Anthony Bollotta & Jorge Luis | Music Director: Rayme Sciaroni www.bollotta.com Email event entertainment questions and challenges to info@bollotta.com with the SUBJECT: BOLLOTTA-FIDE! (this interview was recorded early 11/04/2020)

In episode 10 of the Killshot Podcast by Warstic, we visit with Warstic co-owner Ian Kinsler and co-founder of Well for Culture, Thosh Collins. In this conversation, we discuss the importance of what you are using to fuel your body and it's affect on performance, as well as the connection between hydration, sleep and proper recovery in maintaining optimal wellness. It's information that can translate into any lifestyle, any athletic ability.

The Angels come into 2018 with many folks all aboard the hype train, predicting the Halos to earn a postseason berth. This week, we examine 5 reasons why the team will make the playoffs at season's end.Second base has been a black hole for the organization since the end of 2014, but this season, Ian Kinsler may solve the chasm of the problem. A proven veteran, Kinsler brings grit, experience, and bonafide talent to a much maligned position for the club. His presence likely means a few extra wins in 2018.After another weekend in Tempe, studs and duds are identified from the Cactus League Action as well. Shohei Ohtani dazzled and Garrett Richards looked sharp, while the final bench spot for the Opening Day roster still looks up for grabs. Finally, we also share our thoughts on some comments made by Justin Upton before the weekend, and why he went up a few notches in our book. Tune in!Be sure to follow us on Twitter @LockedOnAngels, or email us at lockedonangels@gmail.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices

This show is focused on the World Baseball Classic. The World Baseball Classic is a tournament in the vein of the World Cup. Teams from countries around the world compete in a baseball tournament. The tournament takes place during spring training every few years. This year the tournament was shown exclusively on MLB.tv. This may be the reason behind the lack of awareness of the tournament. Even though baseball is America's pastime, the United States has never won the World Baseball Classic. Well, that changed this year as the United States is the World Baseball Classic champion. It didn't look like the United States had a chance in this tournament but the team really didn't have a weakness. Ian Kinsler came under fire for his comments on the makeup of the United States team. He said something about the United States team not being focused on celebrating as they are there to play baseball. These comments came after one of the teams in the tournament were celebrating throughout their game. The media shouldn't call out Kinsler for his comments as it wasn't that long ago that the media was pushing the NFL to remove celebrations from their games. Now, the same media members are calling sports boring after their original comments pushed celebrations out of sports. It seems to be coming full circle as there are rumors that the NFL is going to add full celebrations back into their games. Baseball could use celebrations, but they also need to speed up the game. It is very hard to watch baseball on television unless you are at a bar or a place to casually watch a game. A World Baseball Classic championship isn't going to lure new fans to baseball.

Guests:  David Busby and Carlos Torres.   We look at the Rangers trading Kinsler for Fielder;  the 7-5 Cowboys getting ready to play Chicago, Green Bay, Washington & Philadelphia; and, The Stars and Maverics early in the season.    Please support our friends:  RANGER SELF DEFENSE   THE BOOKS OF AARON CLAREY (CAPTAIN CAPITALISM)   CUBANOS IN WISCONSIN BY SILVIO CANTO JR THE BOOKS OF DR ILEANA JOHNSON