How We Bloom

Every wedding designer has experienced ‘that wedding.' The one where perfect plans suddenly met with unexpected chaos. Sometimes Mother Nature throws us a few challenges, even for those who are at the top of their game. Regaining control requires focus, finesse, and flexibility. Ian Prosser AIFD, AAF, PFCI reminds us to stop, realize there is a solution, and move forward to find it. Even the most challenging weddings can be taken ‘from Disaster to Delight.' We love for our flowers to be pretty, but this is a story about being prepared.

"Trends are a fun way to tell a new story" says renowned floral trend forecaster, Talmage McLaurin AIFD. "Trends are not revolutionary, they're evolutionary." Tiny shifts. A movement forward, rather than a disruption. Eye-catching trends capture consumer interest and drive impulse sales. Listen as Talmage shares six floral trends that will inspire us in 2023.

How do flower blooms - fresh from the fields in South America, become the beautiful bouquets we enjoy in North America each day? Paul Miller AIFD, PFCI of Sunshine Bouquet shares the story. Offering insight into the farm … people … and process of growing and importing approximately 1.5 billion flower stems annually. Paul explains how field cut blooms move daily from one continent to another for the pleasure of flower consumers.

How can florists turn chaos into cash this Valentine's Day? Chris Norwood AIFD, PFCI, AAF of Tipton & Hurst in Little Rock, Arkansas offers valuable time and money-saving tips for successful procurement, prep, design and delivery of Valentine flowers. As a bonus, Chris shares his story of making  online followers "Happy!"

Dr. Jim DelPrince loves people and petals. This Mississippi State University floral professor taught students for 23 years. As a Mississippi Extension Service Specialist, he now teaches floral design to consumers. This hybrid online/onsite Master Floral Designer course draws attendees from multiple states. From small children to senior citizens, eager participants learn to create beauty by arranging botanicals. Interested? Click here! Jim shares the details with Sharon McGukin in this podcast.

For your business to thrive “You've got to be found,” says Renato Sogueco, Vice-President of Digital Strategy and Education at BloomNet. Renato shares with us practical tips for a holistic approach to “Marketing in a Digital Age.” “This requires your business execute a well-planned digital strategy,” Renato explains. Constant change and development in the digital space may make you feel that you're coming into it late. But, now is a great time to catch up and move forward to the benefit of your business. “Digital strategy does include social media, but social is really a complimentary strategy - not a main strategy of digital,” Renato continues. He offers solutions that are easy even for the lesser tech-savvy. For example, he suggests that to capture the attention of today's young consumers - video is the medium of the present and the future. Listen now for more tips on “Marketing in a Digital Age.”

 P. Allen Smith, a fifth-generation nurseryman, has parlayed a passion for nature and a southern upbringing into his life's mission. Becoming one of America's most talented garden designers. This award-winning designer, Master Gardener, author, and celebrity lifestyle expert, is followed by a worldwide audience. Allen is known sharing for his tried-and-true methods and cutting-edge knowledge with small farm and garden communities. You'll enjoy the entertaining stories he shares today with ‘How we Bloom' host - Sharon McGukin, from his home at Moss Mountain Farm in Arkansas. You'll want to visit soon! 

Investing in yourself is essential for continued personal growth.  Learning new skills. Networking with peers. Building confidence. Feeding your passion for the work you do.  As the format of business continues to change, so do our educational opportunities. Which learning strategy works best for you?In this podcast, Sharon McGukin and Jackie Lacey  explore the pros and cons of in-person,  virtual, and on-demand classes. Which style of instruction is best for you? What is your style of learning?  Visual learner? Avid reader? People person?Why set goals? Goals inspire opportunity.How can you create a budget for education? Could your best opportunity be a blend of classes?Why invest in yourself?  At the fast pace of business today, can you really afford not to? Click into this podcast for more insight on how you can continue to grow your skills by investing in yourself.

Are you "Mastering the Art of Floral Paint" in this time of flower shortages, painted foliage trends and on-trend metallics? We see the different types of paint (aka color spray) products on shelves in wholesale supply departments.  Do you know how each is best used? In this podcast, we explore the latest tips and techniques for using color spray with flowers by asking the master. Design Master. Education and Creative Director Gretchen Sell of DM joins us to answer our questions.Is color spray harmful to fresh flowers?Do you paint a vase the same way you spray flowers?What is the difference between Just for Flowers and Color Tool Spray?How economical is the use of Design Master?     What color trends do you forecast for 2023?Join us for Gretchen's professional tips and techniques that can save you time and money!Did you know that ....

When it comes to floral design - don't just make it pretty, make it profitable. In 'Pricing for Profits," Joyce Mason-Monheim AIFD, AAF, PFCI, AzMF offers tips on building a strong foundation for your floral business by pricing professionally.There's no ‘one size fits all' rules for numbers, percentages, or price categories. This isn't ‘what to charge,' it's how to ‘calculate' what 'you need to charge' for the success of your business.- Fixed price or Calculated price structures for pricing your designs.- How to calculate Markups, Yearly costs, and Cost of Goods Sold- Ways to estimate the price of future weddings despite rising costs.- Menu designs to save money on how you buy and sell your products.- Calculate the number of flowers needed for large event designs.Using these practical tips, you create the pricing flexibility that works best for creating profits in your floral business.

When advertising exec, Lia Fleming, discovered her budding passion for flowers – she dug in deep. Lia and her family began selling locally-grown flowers from their Flora Fields Farms in New Franklin, Ohio.  Lia shares expert advice for getting your flower farm dream to take root. Branding. Marketing.  Social media positioning. Connecting with the customer. Finding joy in the journey. Lia guides us on 'How We Bloom.'

"Spoiler Alert! There is no silver bullet for marketing," explains Laura Rich, Marketing Director for Smithers-Oasis North America. "It's a series of small consistent steps that connect you with your customer."  Laura offers practical, actionable tips that you can use to grow your floral business while ‘Marketing on a Shoestring.'

South African floral designer, Jill Manson, believes in the powerful energy of flowers and plants. “The ‘power of the plant' can help us heal by offering comfort and calm,” she explains. Based in Johannesburg, Jill offers intuitive hands-on flower arranging classes called “Flower Healing”. Jill shares with her students a thoughtful blend of floral elements with spiritual elements and floral design with personal introspection. “Connecting with nature is a beautiful way to find balance, re-align to your most powerful self, heal and grow,” she continues. “It is possible to find our true nature, through nature.” Jill shares her flower-class instructional techniques with us in this How We Bloom podcast.

 “Less is more"  says Klaus Wagener of Minden, Germany. Explaining the emerging  post-pandemic trend. That doesn't mean doing without. It suggests developing a  lifestyle of "consuming consciously while preserving natural resources."Klaus is the CEO and creative director of BLOOM's Medien publishing house. This  well-respected trends forecaster, floral stylist, teacher, and author is  fascinated by trends.  He encourages florists to develop trend stories that connect new products with environmentally responsible  consumers.  "It must be an honest story," he cautions. He believes  that sustainability and honesty will now play a major role in the development of new products. Klaus sees a growing appreciation for seasonal materials, local products,  and the gifts of nature as a  guiding  spirit of the times. He asks the question -  "Is 'less' sometimes not even 'more?'

This newly-released flower trend podcast with Sharon McGukin AIFD, AAF, PFCI interviews enterprising guests who dare to do things differently. They share innovative flower tips, design techniques, personal growth plans, marketing and business ideas.  Brought to you  by Smithers-Oasis, this podcast encourages people who are passionate about petals to listen, learn, grow. "And, that's  How We Bloom!"

"Partnering with your customer creates a spirit of collaboration," suggests Drew McGukin of Drew McGukin Interiors - based in NYC.  One of the leading contemporary designers in today's market, Drew understands the power of connection. Offering client-focused communication techniques, Drew suggests adapting to the client's vision rather than insisting on your own experience.  Grow your business by being "the guy who gets it right."  Drew reminds us that it's not about winning … it's about winning the customer. "And, that's How we Bloom!"  

While it might be painful, we often grow during challenging times. Personal skills. Business savvy. How can we create successwhile under stress? Commit to Change!  In this podcast, retail florist Todd Bussey AIFD shares insights for how he 'met challenge with  change' for positive growth in his post-pandemic flower shops. He offers practical and profitable steps as easy as 1-2-3 you can use for growing your business. We ..  listen .. learn .. plant seeds .. grow ideas .. and that's How We Bloom!