Humanize IT

In this conversation, Adam Walter and Jason Makevich discuss the innovative solution called Island for MSPs, which is designed to enhance the capabilities of managed service providers. They explore the features of the Island Enterprise Browser, its benefits for remote workforces, and how it can significantly reduce costs while improving security and productivity. The discussion also covers the transition for MSPs to adopt this technology, the potential for increased profitability, and the importance of zero trust principles in cybersecurity. Jason emphasizes the future of MSPs in a rapidly evolving tech landscape and encourages listeners to consider Island as a key solution for their business.

In this conversation, Adam Walter and Jason Makevich discuss the evolution of Managed Service Providers (MSPs) and the increasing importance of cybersecurity, particularly in the context of ransomware. They explore how MSPs have had to adapt to the changing landscape of technology, including the rise of AI, and the need for innovation to stay competitive. Jason shares insights on the future of MSPs, emphasizing the importance of specialization and the role of AI in shaping the industry. The discussion highlights the challenges and opportunities that lie ahead for MSPs as they navigate these changes.

In this conversation, Adam Walter and Skip Ziegler delve into the intricacies of forecasting within the IT sector, emphasizing the importance of aligning IT strategies with business goals. They discuss the challenges faced by IT professionals in predicting future needs and the necessity of proactive planning. The dialogue highlights the significance of project management skills, the value of understanding client business plans, and the role of preparedness in successful forecasting. Through practical examples, they illustrate how strategic forecasting can create value for clients and enhance operational efficiency.

In this conversation, Adam Walter and Skip Ziegler discuss the challenges of project planning and the fear that often prevents individuals from taking action. They emphasize the importance of overcoming perfectionism and taking iterative steps towards progress. The discussion highlights real-world experiences and the necessity of making decisions, even when faced with uncertainty. The speakers encourage listeners to start small, embrace feedback, and recognize the cost of inaction as a motivator for moving forward.

In this conversation, Paul Green shares insights on effective marketing strategies for Managed Service Providers (MSPs). He emphasizes the importance of consistency in marketing efforts, the need for a structured marketing system, and practical steps to build and grow relationships with potential clients. The discussion also covers how to break down marketing tasks and the significance of starting with simple actions, such as building LinkedIn connections. Paul provides actionable advice for MSPs looking to enhance their marketing strategies and ultimately grow their businesses.

In this conversation, Tim Thomson shares his insights on scaling Managed Service Providers (MSPs). He discusses the common plateaus MSPs face, the importance of delegation and time management, and the need for operational maturity to ensure client satisfaction while acquiring new customers. Tim emphasizes the significance of identifying talent and placing the right people in the right roles to foster growth. He also highlights the necessity of building a strong foundation for scaling and the value of mentorship in navigating the challenges of business growth.

In this conversation, Tim Thomson discusses the importance of differentiating Managed Service Providers (MSPs) in a competitive market. He emphasizes the need for MSPs to evolve from being mere technology advisors to becoming business decision optimization partners for their clients. By leveraging AI and digital work analytics, MSPs can create better experiences for their customers and build stronger relationships. The discussion also highlights the significance of understanding client needs, aligning business strategies, and the value of industry experience in establishing credibility and trust.

In this conversation, Adam Walter and Skip Ziegler discuss the various aspects of business stress, how to recognize it, and the importance of sustainability in business growth. They emphasize the need for business owners to assess their stress levels, recognize the signs of stress in their teams, and find effective solutions to manage stress. The discussion also highlights the significance of maintaining a healthy work environment and the role of coaching in navigating business challenges.

In this conversation, Adam Walter and Deb Doning explore the intersection of technology, ethics, and human values. They discuss the importance of defining what 'good' means in the context of technological innovation, emphasizing that efficiency should not be the sole value pursued. Deb argues for a socio-technical perspective that considers the human experience and relationships in technology design. They highlight the need for low-tech solutions to complex problems and the significance of depth in human connections over mere connectivity. The discussion concludes with a call for responsible innovation that embraces complexity and diverse perspectives to address societal challenges.

In this conversation, Adam Walter and Sam Sammane discuss the future of AI, emphasizing a hopeful perspective on how technology can empower humanity rather than replace it. Sam shares insights from his book, 'The Singularity of Hope,' advocating for a future where AI and robots work for humans, allowing for greater creativity and empathy in society. They explore the influence of science fiction on public perception of AI, debunk common myths about AI replacing jobs, and highlight the potential for innovation and collaboration in the workplace.Check out Sam Sammane's book here:https://a.co/d/fWrGqTK

In this conversation, Adam Walter and Deb discuss the ethical implications of technology in the workforce, particularly focusing on human rights, surveillance, and the unintended consequences of tech innovations. Deb shares her background in human rights and literature, emphasizing the need for a diverse perspective in tech development. They explore how technologies like social media can have both positive and negative impacts on society, and the importance of ethical considerations in tech design and implementation. The discussion also touches on the concept of 'Tech Stands Up,' an initiative aimed at advocating for ethical practices in the tech industry.

In this conversation, Adam Walter and Sam Sammane discuss the future of AI, emphasizing a hopeful perspective on how technology can empower humanity rather than replace it. Sam shares insights from his book, 'The Singularity of Hope,' advocating for a future where AI and robots work for humans, allowing for greater creativity and empathy in society. They explore the influence of science fiction on public perception of AI, debunk common myths about AI replacing jobs, and highlight the potential for innovation and collaboration in the workplace.

In this conversation, Adam Walter and Nathan Whitaker discuss the importance of effectively communicating cybersecurity issues to CEOs and small business owners. They emphasize the need to shift the narrative from fear-based tactics to highlighting the value and benefits of cybersecurity. The discussion covers how to understand a CEO's perspective, the significance of building consumer confidence, and the role of risk management in business growth. They also touch on the importance of creating a cybersecurity culture within organizations to enhance overall operations and client relationships.

In this conversation, Adam Walter and CJ Fairfield discuss the significant trends in the technology channel, particularly focusing on the impact of AI and automation on Managed Service Providers (MSPs). They explore how AI is evolving, its applications in daily tasks, and the importance of MSPs adapting to these changes to remain relevant. The discussion emphasizes the need for MSPs to be knowledgeable advisors to their clients, especially regarding new technologies that affect their businesses.

In this conversation, Adam Walter and Neil Groulx discuss the evolving landscape of security services, emphasizing the shift from niche to general industry as more Managed Service Providers (MSPs) enter the space. They explore the importance of compliance as a service, the nuances of penetration testing across different industries, and the need for tailored security solutions that address unique attack vectors. The discussion highlights the balance between security measures and productivity, advocating for industry-specific approaches to cybersecurity.

In this conversation, Adam Walter and Neil Groulx discuss the importance of niche services for Managed Service Providers (MSPs), particularly focusing on the call center industry. Neil shares his journey into this niche, highlighting the challenges and unique needs of call centers. They explore the development of custom software solutions to address these needs and the potential for expanding into other niches, such as architecture and engineering. The discussion emphasizes the value of understanding clients' pain points and positioning MSPs as partners rather than just service providers.

In this episode of the Humanized IT podcast, Adam Walter and Todd Kane discuss the critical aspects of operational leadership within Managed Service Providers (MSPs). They explore the challenges faced by service managers, the importance of continuous education, and the need for a strong operational foundation to support growth. The conversation also delves into the distinctions between visionary and integrator roles, the transition from working manager to CEO, and the significance of operational efficiency in achieving business success.

In this conversation, Matthew Hache discusses the importance of team training and building a strong culture within Managed Service Providers (MSPs). He emphasizes the need for organizations to embrace training as a means to retain talent and foster growth. The discussion covers various aspects of mentorship, the significance of understanding the business side of IT, and the concept of the 'Hero's Journey' in employee development. Matthew shares insights on how to create a supportive environment that encourages continuous learning and personal growth, ultimately leading to a more engaged and effective workforce.

In this conversation, Adam Walter and Matthew Hache discuss the challenges faced by Managed Service Providers (MSPs) in growing their businesses. They explore the reasons behind MSPs' reluctance to charge for their services, the importance of tracking metrics for profitability, and the impact of imposter syndrome on professionals in the industry. Matthew emphasizes the value of expertise and experience, urging MSPs to recognize their worth and charge accordingly. The discussion also highlights the role of MSPs in contributing to their clients' success and the need for a shift in mindset towards valuing their services.

In this conversation, Adam Walter and Skip Ziegler discuss the importance of building strong relationships with clients through various engagement strategies, including lunch and learns and stakeholder interviews. They emphasize that the core value lies in the relationships formed rather than just the transactional aspects of business. The discussion also highlights the significance of leveraging vendor partnerships and conducting effective client interviews to understand their needs better. Ultimately, the conversation underscores that trust and personal connections are crucial for long-term business success.

In this conversation, Sam Weiner shares his journey from being a software developer to becoming a successful Managed Service Provider (MSP) focused on the winery industry. He discusses the importance of building relationships with clients, conducting effective assessments, and leveraging technology to help businesses grow. The conversation emphasizes the value of listening to clients and having high-level discussions to identify their needs and create actionable project roadmaps. Sam shares specific examples of how he has successfully implemented these strategies, leading to new projects and services for his clients.

In this conversation, Adam Walter interviews Sam Weiner, an IT service provider specializing in wineries. Sam shares his unique journey into the IT service industry, highlighting the complexities of the winery business model and the importance of understanding client needs. He discusses how he transitioned from a software developer to an MSP, focusing on creating value through technology solutions tailored to the winery sector. The conversation emphasizes the significance of building relationships, facilitating discussions, and identifying opportunities for growth within the industry.

In this episode, Adam Walter, Jonathan Crowe, and Skip Ziegler discuss their predictions for the upcoming year, focusing on economic trends, technology advancements, and the importance of community engagement. They explore the rise of Discord as a professional communication tool, the significance of niche markets for MSPs, and the evolving landscape of compliance and security. The conversation also delves into the potential impact of AI innovations on the industry, emphasizing the need for MSPs to be bold and define their unique niches to thrive in a competitive environment.

In this festive episode, Adam Walter and Skip Ziegler discuss the joys and challenges of the holiday season, particularly focusing on balancing work and personal life during Christmas. They share personal anecdotes about their experiences with on-call duties, the importance of mental health breaks, and the unique challenges that come with the holiday season. The conversation also touches on the significance of empathy in the workplace and concludes with a look ahead to predictions for 2025.

In this conversation, Adam Walter, Joe Rojas, and Jeff Loehr discuss the decline of Quarterly Business Reviews (QBRs) in the Managed Service Provider (MSP) industry. They explore the reasons why QBRs are failing, emphasizing the need for MSPs to shift their focus from technology to business solutions. The discussion highlights the importance of niching for MSPs, providing real-world examples of successful niche strategies, and the value of targeted solutions that address specific client needs. The conversation concludes with a look at how MSPs can improve their client relationships and overall business success by adopting a more strategic approach to their services.

In this conversation, Adam, Joe, and Jeff discuss the importance of Strategic Business Reviews (SBRs) for Managed Service Providers (MSPs). They emphasize the need for MSPs to shift their focus from technical discussions to understanding their clients' business needs. The conversation covers how to effectively listen to clients, identify their unique challenges, and leverage technology to provide tailored solutions. The speakers also highlight the significance of finding a niche market and the potential for increased revenue through specialized services. Education and training are presented as essential components for MSPs to enhance their strategic discussions and business growth.

In this conversation, Adam Walter and Skip Ziegler discuss the pervasive issue of 'ghosting' in IT, where professionals fail to communicate effectively with clients and vendors. They emphasize the importance of maintaining regular communication to prevent misunderstandings and to foster strong relationships. The discussion covers strategies for building connections beyond mere transactions, the necessity of intentionality in client interactions, and the impact of communication cadence on productivity. The hosts share personal anecdotes and practical advice to help listeners improve their professional relationships and avoid the pitfalls of ghosting.

In this conversation, Mike Giovaninni shares insights on how Managed Service Providers (MSPs) can build strong relationships with clients through effective communication and understanding their needs. He emphasizes the importance of listening, being a trusted advisor, and creating value through solutions that help clients achieve their business goals. The discussion highlights the role of empathy in IT, the significance of long-term client engagement, and strategies for navigating client challenges. Ultimately, the conversation encourages MSPs to shift their mindset from selling to helping, fostering a collaborative partnership with clients.

In this conversation, Adam Walter, Richard Bauer, and Skip Ziegler discuss the challenges and opportunities that Managed Service Providers (MSPs) face as they approach the end of the year. They emphasize the importance of strategic planning, understanding client needs, and setting clear goals for the upcoming year. The discussion highlights the need for MSPs to move beyond technical solutions and focus on the business impact of their services, ensuring they are aligned with their clients' objectives. The speakers also share insights on cultural differences in business practices and the importance of open communication with clients.

summaryIn this conversation, Adam Walter and Skip Ziegler discuss the importance of overcoming excuses and taking action in both personal and professional contexts. They explore the mindset shift required to move from analysis paralysis to proactive behavior, emphasizing the need for efficiency and the dangers of waiting for the perfect moment. The discussion also highlights the value of learning through doing and the significance of setting SMART goals to combat procrastination and enhance productivity.takeaways Stop finding excuses to avoid success. There's nothing left to do but to do it. It's better to own 1% of Apple than all of nothing. Don't let perfection be your enemy. Get out there and start doing. You have time. Now, what if I said... The excuses keep rolling and they keep piling up. You just have to step out and start doing. You need to find at least some small things to do. Getting something done is more valuable than preparing.

In this conversation, Adam Walter and Jennii Kosmowski discuss innovative ways to enhance cybersecurity awareness through gamification. They explore the concept of typosquatting, the importance of password management, and the necessity of enforcing cybersecurity policies within organizations. The discussion emphasizes the need for engaging methods to educate users about cybersecurity risks and best practices.

In this conversation, Adam Walter and Anup from ThreatMate discuss the importance of continuous threat exposure management and the role of managed service providers in cybersecurity. They explore the complexities of attack surfaces, the significance of blue team activities, and the emerging trend of compliance as a service. The discussion emphasizes the need for effective vulnerability management and the integration of compliance frameworks to enhance cybersecurity efforts for businesses.

In this episode, Adam Walter discusses with Anup from ThreatMate about the importance of vulnerability management and how managed service providers can offer high-margin security services without being experts. They explore the concept of continuous threat exposure management, the role of AI in simplifying security solutions, and the significance of communicating security metrics effectively to clients. The conversation emphasizes the need for simplicity in security practices, especially for small businesses, and concludes with key takeaways on how to enhance security services.

In this conversation, Adam and Jenny discuss the intricacies of password management, especially in the context of cybersecurity awareness. They explore the evolution of password management tools, the debate surrounding the use of password managers, and the critical importance of multi-factor authentication. The discussion also touches on shared passwords, innovative strategies for password management, and the gamification of password security to encourage better practices. Ultimately, they emphasize the need for personalized solutions and the importance of being prepared for potential security breaches.

In this engaging conversation, Adam Walter and Jenny discuss the unique approach of using a zombie apocalypse scenario to teach business continuity planning and cybersecurity awareness. They explore how thinking about extreme situations can help businesses prepare for real-world crises, emphasizing the importance of data management, communication, and team dynamics. The discussion also highlights the value of tabletop exercises in making these concepts relatable and fun, ultimately leading to better preparedness in the face of actual disasters.

In this conversation, Adam Walter interviews Wayne Kramer from Symoda, discussing the importance of customer experience in the MSP industry. They explore the layers of customer communication, the significance of understanding customer needs, and the evolving landscape of technology and its impact on service delivery. Wayne emphasizes the need for MSPs to adapt to changing expectations and to build strong relationships with their clients by effectively communicating at different levels. The discussion also touches on the future of MSPs and the necessity of consulting with customers to provide tailored solutions.

In this conversation, Adam Walter and Dave discuss the importance of networking for Managed Service Providers (MSPs) and vendors at industry conferences. They explore strategies for maximizing conference attendance, the significance of pre-event preparation, and the value of building relationships with both vendors and peers. The discussion also touches on overcoming introversion in networking situations and concludes with key takeaways for effective networking.

In this conversation, Adam Walter and Dave discuss the concept of 'selling without selling,' emphasizing the importance of building relationships, listening to clients, and engaging genuinely rather than pushing for sales. They share personal experiences and insights on how to effectively connect with clients and the significance of networking in the MSP industry.

In this conversation, Adam Walter and Sudhir discuss marketing for large MSPs and how Xamplify helps coordinate and streamline marketing efforts for these companies. They highlight the challenges faced by large MSPs in managing multiple partners and products, and the need for standardization and coordination. Xamplify offers a solution by providing a platform where MSPs can invite partners, create landing pages, and co-author collateral. They also emphasize the importance of effective partner programs and the benefits of multi-tenancy in managing partner relationships. The conversation concludes with a discussion on the significance of landing pages and the role they play in driving revenue and attracting clients.

Xamplify is a marketing automation and co-marketing automation solution for MSPs. The conversation explores why MSPs often struggle with marketing themselves and how they can overcome this challenge. One reason is that marketing services is more complex than marketing physical or digital products. Another reason is that MSPs often lack guidance and support in marketing. The conversation emphasizes the importance of defining target markets and specializing in specific areas. It also highlights the value of partnerships and collaboration with vendors to enhance marketing efforts. The episode concludes by discussing how Xamplify can help MSPs with marketing and partnership management.

In this conversation, Adam and Skip discuss the importance of creating value for clients. They emphasize the need to understand what clients care about and tailor solutions to meet their specific needs. They also highlight the significance of listening to clients and making them feel heard. The conversation touches on the concept of perceived value and how it can be enhanced by focusing on what moves the needle for the client's business. The hosts provide practical tips for increasing value, such as asking open-ended questions, prioritizing client needs, and demonstrating tangible improvements.

In this conversation, Tim Golden discusses the concept of compliance as a service and how it can make things easier for MSPs. Compliance as a service involves helping clients become more compliant and defensible by offering services such as policy development, risk assessments, and security awareness training. The key is to have a centralized risk register where clients can make business decisions based on identified risks. Regularly reviewing the risk register is crucial to ensure that risks are addressed and mitigated. Ignoring compliance can be perilous for MSPs, as it is an essential aspect of business today.

In this podcast episode, Adam Walter and Tim Golden discuss why compliance is becoming increasingly important for small businesses. They emphasize the expanding regulations and the need for MSPs to offer compliance as a service to stay competitive and help their clients meet requirements. The conversation also touches on the complexities of different compliance frameworks and the importance of defensibility in case of a security incident. The speakers highlight the financial benefits for MSPs who embrace compliance as a service and provide guidance on how to get started.

We used to make our clients money as technology experts. What happened? When did we decide that we were just here to clean up after clients rather than work with them. In this episode Skip and Adam talk about how to make your clients money. Because when they make money...you make money. There are few things that can accelerate a business faster than a solid IT strategy. Learn how here!

Greg Sharp, Author of "From Basement to Boss" talks with Adam Walter of Humanize IT about everything from how to use best-in-class solutions to solve the right problems to how to effectively lead your company to greater multipliers. When it comes to contract management or compliance, you don't want a "Oh we do that too", you want someone who lives eats and breathes this stuff. So you can tell your client "We work with the best so you have the best" This is the core of how you get away from being just another break-fix solution to a boss who has a best-in-class solution. If you would like to know more about how to improve your culture, your multiplier for exit, and become a best-in-class leader check out Greg's book, it is a quick read that gets to the point for you to lead effectively. https://www.amazon.com/dp/B0D9THRX3P

Learning from failure is one of the most important skills as a engineer or business leader. However, do you know how to learn from failure rather than just blaming others? Maybe you have employees who defer issues to other people. In this podcast, we talk about how to accept failure and our part in it as well as how to grow from failure.

How can MSP's use 5G to help their customers? Isn't it just faster cell service? In this episode, Steve Copeland from Rythmz discusses how 5G will help MSP customers with everything from Incident Response to primary internet service. Learn how the future will be shaped by 5G and how MSPs can take advantage today to give their clients next-gen connectivity.

Building a network results in more opportunities, more influence over events, and confidence in the future. Some people will call you lucky, and you get to tell them you are just casting a wider net with your network. Bonus, the more you help your network succeed the more you will succeed, so go find those like minded professionals and grow!

We start our careers at the bottom of the chain and work our way up. It is no wonder why we are always thinking from the bottom up when it comes to solutions. In this episode, Skip and Adam talk through how to flip this approach to thinking about the solution from a top level. This approach is useful in every part of life so stay tuned!

Building loyalty is about more than just meeting expectations. You have to build relationships and observe the Platinum Rule "Treat people how they want to be treated" This goes a long ways towards a profitable relationship for both sides, whether it is a client or co-worker.

We continue celebrating the 200th episode with guest Richard Bauer and talk about where the podcast is going. Spoiler alert...MORE GUESTS! We really want to highlight the different kinds of MSPs and strategies out there. We also want to celebrate the successes of MSPs around the world. If you are interested in being a guest and talking about your MSP, listen to this episode and reach out on social media or email to let us know so we can get you scheduled!