Podcasts about msps

AI-powered cyberattacks are rapidly evolving, prompting a significant shift in cybersecurity strategies. According to a recent Gartner report, IT leaders are expected to allocate over half of their cybersecurity budgets to preemptive defense measures by 2030. This change is driven by the inadequacy of traditional detection and response tools in the face of sophisticated cyber threats, particularly those enhanced by artificial intelligence. Experts warn that while preemptive measures can mitigate risks, organizations may encounter challenges in integrating these new systems and overcoming cultural inertia.Datadog's 2025 State of Cloud Security Report highlights a growing trend among organizations adopting data perimeters to combat credential theft, with 40% of organizations implementing this advanced security practice. Additionally, 86% of organizations are utilizing multi-account setups within AWS, which allows for better enforcement of security protocols. Meanwhile, OpenAI's report reveals that cybercriminals are increasingly leveraging AI for malicious activities, including phishing and surveillance, showcasing the urgent need for enhanced cybersecurity measures.In response to market pressures, Synology has reversed its policy on drive restrictions for its network-attached storage models, allowing the use of non-validated third-party drives. This decision comes after user feedback indicated dissatisfaction with the previous requirement for proprietary drives, which were often more expensive. For managed service providers (MSPs), this change offers greater flexibility and cost-effectiveness, making Synology's products more appealing once again.Pax8 has launched the Pax8 Agent Store, a platform designed to help MSPs adopt and offer AI-driven tools to small and medium-sized businesses. This marketplace aims to facilitate the integration and monetization of intelligent automation solutions, with early access set for December 2025. Additionally, SolarWinds has introduced an AI agent to enhance operational resilience for IT teams, while Barracuda Networks has launched Barracuda Research, a centralized resource for threat intelligence. Both initiatives aim to empower organizations in managing cybersecurity threats more effectively. Four things to know today00:00 Gartner, OpenAI, Datadog, and DHS Paint a Stark Cyber Future: AI Attacks Surge, Budgets Shift, and Defenses Fracture06:01 New Pax8 Platform Targets Repeatable AI Services, Sets Early Access for December08:03 Synology Reverses Course on Pricey Drives — Because You Stopped Buying09:53 SolarWinds and Barracuda Push AI to Ease IT Burdens—But Can They Deliver Real Value? This is the Business of Tech.     Supported by:  Comet, Scalepad Webinar:  https://bit.ly/msprmail

At Viirtue Connect, Purav Maisuria, General Manager at Phonesuite, joined Doug Green, Publisher of Technology Reseller News, to discuss how Phonesuite is helping MSPs tap into new opportunities in the hospitality market through purpose-built communications solutions. Founded in 1988, Phonesuite provides voice and communication platforms designed exclusively for the hospitality industry, serving more than 10% of the global hotel market. The company is brand-approved by major hotel groups including Hilton, Marriott, and IHG, meeting each brand's strict requirements for reliability, security, and compliance. Maisuria noted that many MSPs already handle hotel networking and Wi-Fi but overlook telephony — a critical element of guest experience and operations. “It's a great opportunity,” he explained. “Hotels are looking for cybersecurity, better networks, and full IT support. By adding Phonesuite's voice solutions, MSPs can deliver a complete 360-degree service.” Phonesuite's hosted hospitality platform simplifies deployment and introduces features that directly address hotelier needs, such as missed call alerts, enhanced reporting, and mobile access for managers. These tools help prevent lost reservations and improve customer service by ensuring every call is answered — even after hours. “The front desk is the hotel's heartbeat,” Maisuria said. “When calls are missed, revenue is lost. Our solutions ensure staff stay connected and responsive, wherever they are.” To learn more, visit www.phonesuite.com.

At Viirtue Connect in Nashville, Jason Moravec, Senior Channel Account Manager at Xima Software, joined Doug Green, Publisher of Technology Reseller News, to discuss how Xima's advanced contact center solutions are helping MSPs expand revenue, strengthen customer relationships, and enhance user experience. Xima Software delivers cloud-based contact center and customer experience platforms designed to integrate seamlessly with leading UC systems like NetSapiens, which powers Viirtue and other Crexendo partners. “We focus on helping businesses communicate more effectively across every channel—voice, SMS, email, chat, and WhatsApp,” Moravec explained. “It's all about elevating the customer experience.” Through its integration with NetSapiens, Xima offers white-label, multi-channel contact center solutions that partners can brand as their own. The platform enhances standard UC capabilities with detailed analytics, cradle-to-grave reporting, and intelligent call routing—all designed to help MSPs deliver a premium service that customers can't easily replace. “Contact centers are incredibly sticky,” Moravec said. “When partners win the contact center, they often win the entire business. It's one of the most profitable and high-value parts of the UC ecosystem.” Xima also integrates AI and speech analytics to improve agent productivity and customer outcomes. From sentiment and tone detection to AI-powered chatbots and voice assistants, the platform uses automation to reduce call volume, speed up responses, and provide data-driven training insights. “Our AI isn't about replacing humans—it's about getting people to the right place faster and making agents more effective,” Moravec emphasized. For MSPs and Viirtue partners, Xima's solutions represent a powerful opportunity to differentiate, expand service offerings, and grow recurring revenue. To learn more about Xima Software, visit www.ximasoftware.com.

At Viirtue Connect in Nashville, John Christian, Vice President of Marketing at Akixi, joined Doug Green, Publisher of Technology Reseller News, to discuss how Akixi is helping MSPs and telecom providers stand out in an increasingly commoditized communications market. Akixi delivers value-added analytics, CRM integration, and call recording solutions that enhance cloud-based telephony and UCaaS platforms. “We exist to help our partners solve business problems—whether that's missed revenue, productivity challenges, or customer experience gaps,” Christian explained. “In a world where everyone is selling the same call control, Akixi helps service providers differentiate.” A channel-only company, Akixi focuses on scalability, ease of provisioning, and simple billing—making it easier for MSPs and service providers to package and deliver advanced reporting and analytics alongside their UC offerings. Christian noted that some partners now lead with Akixi when selling their communications platforms because the real-time call analytics and visualization tools deliver immediate value to business customers. During the discussion, Christian highlighted a growing industry trend: specialization. “The MSPs that are succeeding are those who understand their customers' specific challenges—whether in healthcare, recruitment, or retail—and build tailored solutions around those needs,” he said. “Specialization builds trust and reduces perceived risk for customers transitioning away from legacy systems.” As MSPs look ahead, Christian believes differentiation will come from layering insights, integration, and intelligence on top of standard UCaaS platforms. “We help our partners move beyond selling technology to delivering outcomes—and that's where the real opportunity lies.” To learn more about Akixi, visit www.akixi.com.

Overview: In this episode of the SMB Community Podcast, hosts Amy and James discuss the monetization of AI for MSPs, leveraging existing skills and tools such as Microsoft Copilot and ChatGPT. They encourage MSPs to differentiate themselves by adopting AI technologies and utilizing available marketing funds. The hosts address the potential lapse of the CISA Act, the importance of upgrading to Windows 11, and California's new AI legislation. They also highlight changing buyer demographics and emphasize the need for modern engagement strategies. Additionally, the show covers recent news, including the Justice Department's fine on Lumina and previews upcoming events and mastermind sessions. --- Chapter Markers: 00:00 Introduction and Greetings  01:56 MSP Question of the Week: Monetizing AI for MSPs  04:23 Microsoft's AI Tools and Resources 10:14 Cybersecurity News and Updates 17:02 Changing Demographics in MSP Clients 26:14 Upcoming Events and Final Thoughts --- New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI --- Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com

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Kaseya made headlines at DattoCon by announcing its shift to becoming an “AI-first” company, highlighted by its acquisition of INKY, a generative AI email security provider. Alongside this, the company unveiled new Datto products and teased its upcoming Cyber Resiliency Platform for 2026. While Kaseya's vision of unified, intelligent automation sounds ambitious, many managed service providers (MSPs) remain skeptical, wanting to see real product integration rather than marketing promises.AI's impact on the workforce also dominated discussion, with reports showing that one in seven U.S. jobs faces automation risk. However, experts emphasize that AI isn't eliminating jobs—it's transforming them. The real challenge for businesses lies in broken workflows and poor operational readiness, not the technology itself. For MSPs, this creates a new opportunity to help organizations document processes, integrate AI effectively, and deliver measurable ROI.Meanwhile, OpenAI's trillion-dollar compute deals with major tech firms reveal the escalating financial pressure behind the AI race. Despite massive commitments with Nvidia, AMD, and Oracle, analysts question the sustainability of such spending as compute costs surge. This “AI bubble” highlights that power and price, not innovation, may soon be the industry's greatest constraints, pushing businesses toward efficiency and smarter workloads.Finally, companies like Snowflake, IBM, Otter.ai, and Google are leading the next evolution of AI—turning it into infrastructure. From data management and cost-efficient models to meeting automation and browser-based AI agents, these developments mark the shift from experimentation to real-world integration. The emerging “intelligence layer” means that AI will soon underpin how services, systems, and workflows connect, defining the next frontier for MSPs and tech providers alike. Four things to know today 00:00 At DattoCon, Kaseya Sells an AI Future — But MSPs Want Proof, Not Promises04:19 AI Isn't Taking Jobs — It's Exposing Broken Workflows and Creating a New Service Market06:41 AI's Real Risk: Not Job Loss, But Business Disorganization and Soaring Compute Costs08:42 The Intelligence Layer Emerges: Snowflake, IBM, Otter, and Google Show How AI Becomes Infrastructure  This is the Business of Tech.     Supported by:  https://scalepad.com/dave/https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship

Episode #175: What happens when your tech setup is more of a tangled mess than a streamlined system? That's where Scott Woods and Alec Modica come in, transforming chaos into organization with their expertise in Managed Service Providers (MSPs). I recount my own tech challenges and how Scott's family-run business came to the rescue, setting up my studio's infrastructure and teaching me the importance of having the right tech partner. We explore the vital role MSPs play for businesses that lack the resources for an in-house IT department, sharing personal stories and insights into the dynamic MSP industry. Navigating the complex world of IT doesn't have to feel overwhelming, especially when you have a trusted MSP by your side. We delve into the shift from relying on a single IT person to embracing a comprehensive support system that not only addresses immediate needs but anticipates future challenges. Scott and Alec discuss the benefits of reducing key man risk, integrating IT services under one umbrella, and providing a personalized, white-glove experience that keeps businesses running smoothly. We also touch on the critical aspect of trust between a business and its MSP, emphasizing how this relationship can be as pivotal as the one with a personal accountant. But it's not all about tech talk! We sprinkle in stories of business growth and personal milestones, highlighting the vibrant culture within MSP companies and the excitement of launching the Business Technology Podcast. From themed photo shoots to upcoming family additions, Scott, Alec, and I share how personal and professional worlds intersect, reinforcing the idea that business is as much about relationships as it is about services. Whether you're a business owner seeking seamless IT solutions or simply curious about the human side of tech support, this episode offers a unique perspective on building successful partnerships in today's digital landscape. Chapters:  (00:00) Business Tech Solutions With Kimberly Lovi (10:18) Choosing the Right Managed Service Provider (18:04) Trusting Managed IT Services for Businesses (24:43) Efficient MSP Support for Businesses (38:04) Business Technology and Family Growth Follow Kimberly on Instagram and TikTok @kimberlylovi or @iconicnationmedia  WATCH us on YouTube and view our brand new studio! 

"PC-as-a-Service makes fast, secure deployments possible without having to contract with a series of vendors for devices, connectivity, support, and replacement services — all with a competitive, predictable monthly payment," says John Tonthat, CRO of Cellhub, in a new Technology Reseller News podcast. Cellhub, a premier primary agent in T-Mobile's Channel Partner program, has teamed with Lifetime Endpoint Resources (EPR) to introduce a first-to-market PC-as-a-Service (PCaaS) program. Powered by T-Mobile's industry-leading 5G network and anchored by Lenovo® ThinkPad™ devices, the program is designed to give MSPs and solution providers a full-stack, fixed-price computing environment to deliver to end-users. Key features of the program include: Lenovo ThinkPad T14 Gen 6 laptops – ready-to-go, preconfigured Built-in 5G connectivity – 75 to 125 GB/month for mobile-first access Embedded security agent and remote wipe – enterprise-grade protection 24/7/365 help desk support – powered by distributor D&H Distributing Advanced exchange – replacement devices shipped before the old ones return Fixed 36-month pricing – predictable IT costs in volatile markets Microsoft 365 + Copilot – AI-enhanced productivity Tonthat explains that Cellhub's mission is to represent and advance T-Mobile solutions, but this launch also positions the company as a systems integrator and lifecycle enabler for MSPs. By unifying connectivity, devices, support, and software in one bundle, PCaaS helps partners offer a premium 5G-enabled workplace while creating new streams of recurring revenue. The program is aimed squarely at small and mid-sized businesses, helping them gain enterprise-grade computing power without the burden of upfront capital expenditures. “Cellhub is thrilled to provide a superior, comprehensive 5G solution that can accelerate outcomes for small businesses, especially those who might not be able to maintain their own in-house IT teams,” Tonthat adds. Listen to the full conversation with John Tonthat of Cellhub on Technology Reseller News. Connect with Cellhub & John Tonthat John Tonthat on LinkedIn cellhub.com Cellhub on LinkedIn Cellhub, a premier primary agent in T-Mobile's Channel Partner program, is working with asset lifecycle management provider Lifetime EndPoint Resources to launch a first-to-market PC-as-a-Service (PCaaS) program for the channel, powered by T-Mobile. This end-to-end 5G connectivity solution provides high-performance Lenovo® ThinkPad™ computing devices connected by T-Mobile, the largest 5G network, bundling 24-hour help desk services, advanced exchange services, and Microsoft Office 365 and Copilot for the devices. Cellhub considers PCaaS a next-gen model for comprehensive device lifecycle management in the channel, positioned to drive the category forward. The PCaaS program is delivered over a 36-month term at a competitive (and tariff-resistant) monthly recurring fee as opposed to an up-front capital expenditure. PCaaS allows MSPs to offer a fully-managed, set-price computing bundle, complete with cutting edge 5G connectivity, Lenovo-branded devices,  “always-there” support, and expedited exchange of devices when issues arise. It's ideal for a variety of modern workplaces, especially companies whose employees are distributed among different locations, like visiting nurses services or attorneys' offices, translating to reliable, consistent connectivity with minimal downtime and long-term optimized computing.

Overview: Exploring Results Software with CEO Sam Saab and CRO Bob Lewis In this episode of the SMB Community Podcast, host James Kernan interviews Sam Saab, CEO and Founder, and Bob Lewis, Chief Revenue Officer of Results Software. The discussion covers the origins of the company, the features and functionalities of their software, and their focus on servicing various industry verticals such as construction, field services, and professional services. They elaborate on the company's a la carte licensing model, their channel partner program, and provide insights into the types of clients who benefit most from their software. The episode also highlights the recent launch of the 'Results for MSPs' program and the integration with QuickBooks.  --- Chapter Markers: 00:00 Introduction and Welcome 00:26Meet the Guests: Sam Saab and Bob Lewis 01:18 Background Stories: Sam and Bob's Journey 03:01 Overview of Results Software 04:33 Capabilities of the Software 08:16 Typical Clients and Use Cases 12:10 Channel Program and Partner Opportunities 17:21 Contact Information and Final Thoughts 19:04 Conclusion and Farewell --- New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI --- Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com

Perplexity has made a significant move by dropping the price of its AI browser, Comet, from $200 a month to free, igniting what could be an AI browser war. This decision aims to help users navigate the overwhelming amount of low-quality online content by providing tools to summarize web pages and extract key information. A $5 monthly subscription will offer access to content from reputable media outlets, as Perplexity seeks to establish fair revenue-sharing practices with publishers. This shift comes amid ongoing legal challenges regarding content use, but the company emphasizes its commitment to high-quality sources.The recent U.S. government shutdown has led to the expiration of the Cybersecurity and Information Sharing Act of 2015, raising concerns about the future of cybersecurity collaboration. This law provided essential protections for organizations sharing cyber threat intelligence, and its absence is expected to hinder effective incident response. Experts warn that organizations may become more cautious about sharing vital information without the legal protections previously afforded, potentially increasing the risk of cyber attacks as adversaries exploit the disruption.In the tech industry, rumors are circulating about a potential investment deal between Apple and Intel, which raises questions about the future of the chip manufacturer. Apple, having previously transitioned away from Intel chips for its MacBooks, is now considering a collaboration that could see Intel manufacturing chips for Apple's data centers or producing Apple-designed chips. Meanwhile, Apple appears to be stepping back from its Vision Pro headset, which has not gained significant traction in the market, and is instead focusing on developing more affordable smart glasses.Managed service providers (MSPs) are at a critical junction as AI transitions from a luxury to a necessity. A significant portion of organizations lack policies to manage AI adoption effectively, creating both risks and opportunities for service providers. As clients demand faster resolutions and strategic insights, MSPs must modernize their services and establish governance to ensure AI delivers measurable value. The podcast emphasizes the importance of embedding AI capabilities into services rather than selling it as a standalone product, urging providers to focus on delivering outcomes that clients cannot achieve elsewhere.Four things to know today00:00 Perplexity Makes AI Browser Comet Free, Challenging Chrome, Safari, and Edge03:41 U.S. Shutdown Weakens Cyber Defense as Info-Sharing Law Expires, While NIST Races to Build Cyber AI Framework07:09 Apple Rumored to Invest in Intel Amid U.S. Chip Push, While Retreating From Vision Pro in Favor of Smart Glasses10:12 AI Is Becoming the Airline Business: Why MSPs Must Embed Capability, Not Sell Commodity This is the Business of Tech.    Supported by:  https://mailprotector.com/https://timezest.com/mspradio/ Webinar:  https://bit.ly/msprmail  All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Small to medium-sized businesses (SMBs) are significantly increasing their technology budgets, focusing on strategic investments that support long-term growth. According to a study by Forrester Consulting, 88% of SMBs plan to enhance their cloud strategies and cybersecurity through increased spending on third-party services. The study also highlights a growing emphasis on improving customer experience and reducing enterprise risk, with cloud-based disaster recovery solutions and hybrid cloud strategies becoming essential. However, the integration of AI services into the economy is expected to take years, as businesses need time to learn about new AI products and train their employees.The UK government has issued a second Technical Capability Notice requiring Apple to provide access to encrypted data and messages of British users stored on its iCloud service. This directive follows a previous request that raised diplomatic tensions with the US and has led Apple to withdraw its Advanced Data Protection Service in the UK, weakening user privacy. The implications of this move are significant for SMBs that rely on iCloud, as it introduces potential security risks and highlights the need for additional encryption measures.Microsoft is facing pushback as it prepares to end free security updates for Windows 10, which is set to occur on October 14, 2025. A coalition of organizations, including repair shops and advocacy groups, is urging Microsoft to extend these updates, citing concerns that many PCs will be left insecure or unusable. With a significant portion of Windows 10 machines unable to upgrade to Windows 11, businesses are left with difficult choices regarding their operating systems, potentially leading to increased e-waste.In the realm of AI, major companies like Microsoft, Salesforce, and Stripe are launching new tools that integrate AI capabilities into their existing platforms. Microsoft has introduced Microsoft 365 Premium, which combines Office applications with AI features, while Salesforce has launched AgentForce Fibes, a tool that streamlines coding through natural language. Stripe's new instant checkout feature within ChatGPT allows users to purchase products directly from chat interfaces. These developments indicate that AI is becoming an integral part of business infrastructure, and MSPs must focus on helping clients leverage these tools effectively to drive business outcomes.Four things to know today00:00 SMBs Are Increasing Tech Budgets for Cloud, Cybersecurity, and AI, But Forrester Warns True AI Value Will Take Years to Realize04:07 UK Pressures Apple on iCloud Again, Forcing Encryption Rollback That Puts Privacy, Business Security, and Global Precedent at Risk05:39 Windows 10 Sunset Becomes a Flashpoint: Market Share, Hardware Incompatibility, and Sustainability Collide in Microsoft's 2025 Deadline08:23 From Office to Checkout: Microsoft, Salesforce, Stripe, OpenAI, and Google Push AI Into Everyday Work and Consumer Life This is the Business of Tech.    Supported by:  https://scalepad.com/dave/https://mailprotector.com/ Webinar:  https://bit.ly/msprmail All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Our guest this episode of The Member Engagement Show is Brian Scott, President and CISO of 501CISO, who talks about the increasing prevalence of cybercrime targeting nonprofits and associations. We discuss the industrialization of cybercrime, the unique vulnerabilities of smaller organizations, and the importance of cybersecurity education and training. Topics covered include: Why cybercrime is worse than it's ever been. The global industrialization of cybercrime. How AI is helping cybercriminals be more effective. Why nonprofits and associations are becoming a bigger target. Are Managed Service Providers (MSPs) always reliable protection? Tips for hiring and using MSPs. The impact of being the target of cybercrime. Key things associations should do to protect their security and data. The '501 CISO Big Six' essential protections to implement. Why cybersecurity is not just an “IT problem.”   Some Helpful Links: Episode on AI use and data privacy with guest Amanda DeLuke. Explore more resources from Brian Scott & 501CISO: cleartoneconsulting.com/publications/

Overview: In this episode of the SMB Community Podcast, hosts James and Amy are back to discuss a wide range of topics relevant to the MSP community. The episode begins with professional insights, starting with advice on purchasing a local competitor MSP and moving on to broader industry trends. They discuss the impact of major companies restructuring for AI, changes in H-1B visa regulations affecting tech workers, and Microsoft's new return-to-office policy. The episode wraps up with discussions on upcoming economic indicators and opportunities for MSPs to thrive despite broader economic challenges. Amy also promotes an AI class for MSPs, launching in October at thirdtier.net.  --- Chapter Markers: 00:00 Introduction and Welcome 00:35 Weekend Recap  05:03 MSP Question of the Week: Buying a Local Competitor 10:08 AI Trends and Business Restructuring 13:47 TikTok Deal and Microsoft Office Mandate 20:48 Economic Updates and Predictions 23:42 Conclusion and Upcoming Events --- New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI --- Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com

Send us a textIn this episode of Joey Pinz Discipline Conversations, Joey sits down with Scott Fuhriman, cybersecurity veteran and leader at Inveri, live from the MSP Summit in Orlando.Scott shares his 25+ years of cybersecurity experience, explaining how Inveri's runtime integrity technology, born from NSA research, helps MSPs and MSSPs detect hidden in-memory attacks, rootkits, and advanced threats that traditional tools miss. He highlights why protecting this overlooked layer is crucial to preserving revenue, preventing churn, and maintaining customer trust.The conversation also touches on Scott's personal discipline journey — from starting as a young PC tech overwhelmed by information to building a career through self-study, mentorship, and consistency. He and Joey discuss how MSPs can choose the right vendors, strengthen their security stacks, and enable long-term resilience in a competitive market.

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Send us a textIn this episode, Joey Pinz sits down with Logan Ochitwa of Vendasta live at MSP Summit Orlando. Logan shares how AI “employees” like receptionists, content creators, and virtual twins are transforming how MSPs capture leads, qualify prospects, and scale growth. He explains why many MSPs don't have a lead generation problem but a conversion problem—and how AI can bridge that gap by ensuring consistent messaging, instant responses, and reputation-building. Logan also opens up about the role of discipline, curiosity, and family life in his career, and why MSPs must embrace AI as a trusted tool to unlock new revenue streams and serve clients better.

Send us a textWhat does it take to scale an MSP to $250M in revenue while still keeping people, balance, and legacy at the core? In this episode, Joey Pinz sits down with Russ Reeder, CEO of XTM, to talk about his journey from Oracle programmer to leading global MSPs through 19 acquisitions, AI adoption, and Gartner recognition.Russ shares:✅ Why MSPs must focus on people first—happy employees = happy customers✅ The power of staying disciplined, avoiding triggers, and building routines✅ How to grow smartly by focusing on verticals, not trying to be all things to all people✅ Why peer groups, EOS, and coaches are essential for leadership success✅ His vision of legacy—not just revenue, but leaving people better than you found themFrom GoDaddy IPO prep to leading Netrix Global and OVH Cloud, Russ has seen every stage of scaling technology companies. Now, he's helping MSPs navigate acquisitions, cybersecurity challenges, and the explosive potential of AI—while still waking up at 5 AM to ride his bike.If you want to learn how to grow an MSP without losing your soul, this episode is packed with insights. 

Send us a textIn this episode of Joey Pinz Discipline Conversations, Joey sits down with William Rubio, CRO of CallTower, live at the MSP Summit in Orlando. William shares his journey of giving back through nonprofits like A Child Is Missing, and how discipline, consistency, and good habits drive both personal and professional success.They dive deep into the world of Unified Communications (UC) and Customer Experience (CX), breaking down how MSPs can leverage platforms like Microsoft Teams, Cisco WebEx, and Zoom to create new revenue streams while strengthening client relationships. William explains why MSPs shouldn't try to do everything themselves, how CallTower enables MSPs to add voice and compliance-ready solutions without the heavy lifting, and the role AI is beginning to play in customer productivity.If you're an MSP looking to scale, improve efficiency, and focus on what you do best, this conversation delivers practical advice on partnership, growth, and discipline. 

Send us a textIn this episode of Joey Pinz Discipline Conversations, Joey sits down with Jeff Hill of Stellar Cyber to explore how MSPs can strengthen their security posture, grow their businesses, and simplify operations. Recorded live at the MSP Summit in Orlando, Jeff shares candid insights on what keeps MSPs awake at night—from cybersecurity breaches to staffing challenges and competitive growth pressures.Jeff explains how Stellar Cyber's multi-tenancy, unified platform, and AI-driven automation help MSPs deliver enterprise-grade security without added complexity. He emphasizes the importance of choosing the right MSSP partners, understanding compliance and cyber insurance requirements, and leveraging open platforms that integrate seamlessly with existing tools.The conversation also highlights how MSPs can turn security into a revenue generator, not just a cost center, while positioning themselves for long-term success or acquisition. Jeff's core message is clear: simplify, stay open, and create value that differentiates your business.Tune in to learn how Stellar Cyber is helping MSPs find their “diamonds in the rough” and why now is an exciting time in the cybersecurity landscape. 

Artificial intelligence is reshaping the technology services landscape, with leading reports from IDC, Gartner, and new offerings from ServiceNow pointing to a future where managing AI sprawl becomes as critical as delivering AI capabilities themselves. High-performing channel partners are leaning into AI specialization, driving measurable outcomes for customers and fueling double-digit growth despite market pressures. At the same time, ServiceNow's “AI Experience” platform aims to consolidate fragmented AI tools, offering a unified interface that can streamline operations and reduce complexity. The broader market, according to Gartner, is accelerating rapidly, with spending on generative AI projected to surpass traditional software in the coming years—meaning providers who fail to deliver outcomes risk being left behind.Yet the rise of AI isn't all progress. Studies from Stanford, European labor groups, and cybersecurity organizations reveal a governance crisis brewing in workplaces. Workers are reporting a surge of “workslop”—AI-generated content that looks like productivity but creates no value—costing companies billions. Algorithmic management is eroding worker autonomy, while surveillance and data risks undermine trust in employers. To compound the problem, employees are increasingly feeding sensitive data into AI systems without adequate training, raising new security vulnerabilities. These trends highlight the urgent need for policies, training, and governance frameworks to ensure AI adds value instead of chaos.The disruption is also spilling into specific industries. In translation, human professionals are already being displaced as AI-driven tools gain adoption. WhatsApp's newly built-in translation capability demonstrates how “good enough” AI can be enough for most users, sidelining human expertise except in fields requiring deep cultural or contextual understanding. The translation sector serves as an early warning sign: as AI grows more capable, other professions—including legal research, finance, and customer support—face similar pressures. The lesson for providers is to help clients identify where AI is appropriate and where human oversight remains essential.Meanwhile, major vendors are steadily encroaching into IT services, redrawing the lines of what MSPs can offer. Acronis is embedding patch management into its backup suite, Slack is introducing AI-powered ticket deflection, GoTo and Nexthink are fusing support and analytics, and IBM is shifting developer tooling to its hosted cloud. Each move chips away at traditional MSP offerings, putting pressure on providers to adapt. The opportunity lies in integration and governance—helping customers unify fragmented tools, ensure compliance, and deliver outcomes that vendors alone cannot. For MSPs, the message is clear: evolve toward higher-value services, or risk being sidelined by the very vendors you once partnered with.Four things to know today00:00 From Growth to Governance: IDC, Gartner, and ServiceNow Show Where AI Is Headed for Partners and Customers05:07 AI at Work: “Workslop,” Surveillance, and Data Leaks Signal Rising Governance Crisis08:42 From WhatsApp to Workflows: AI Translation Disruption Signals Broader Job Shifts Ahead11:33 Vendors Expand Into IT Services: Acronis, Slack, IBM, and GoTo Redraw the MSP Value Line This is the Business of Tech.   Supported by: https://scalepad.com/dave/https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship Webinar:  https://bit.ly/msprmail All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The episode starts with the passage of California's groundbreaking AI transparency law, marking the first legislation in the United States that mandates large AI companies to disclose their safety protocols and provide whistleblower protections. This law applies to major AI labs like OpenAI, Anthropic, and Google DeepMind, requiring them to report critical safety incidents to California's Office of Emergency Services and ensure safety for communities while promoting AI growth. This regulation is a clear signal that the compliance wave surrounding AI is real, with California leading the charge in shaping the future of AI governance.The second story delves into a new cybersecurity risk in the form of the first known malicious Model Context Protocol (MCP) server discovered in the wild. A rogue npm package, "postmark-mcp," was found to be forwarding email data to an external address, exposing sensitive communications. This incident raises concerns about the security of software supply chains and highlights how highly trusted systems like MCP servers are being exploited. Service providers are urged to be vigilant, as this attack marks the emergence of a new vulnerability within increasingly complex software environments.Moving to Microsoft, the company is revamping its Marketplace to introduce stricter partner rules and enhanced discoverability for partner solutions. Microsoft's new initiative, Intune for MSPs, aims to address the needs of managed service providers who have long struggled with multi-tenancy management. Additionally, the company's new "Agent Mode" in Excel and Word promises to streamline productivity by automating tasks but has raised concerns over its accuracy. Despite the potential, Microsoft's tightening ecosystem requires careful navigation for both customers and partners, with compliance and risk management being central to successful engagement.Finally, Broadcom's decision to end support for VMware vSphere 7 has left customers with difficult decisions. As part of Broadcom's transition to a subscription-based model, customers face either costly upgrades, cloud migrations, or reliance on third-party support. Gartner predicts that a significant number of VMware customers will migrate to the cloud in the coming years, and this shift presents a valuable opportunity for service providers to act as trusted advisors in guiding clients through the transition. For those who can manage the complexity of this migration, there's a once-in-a-generation opportunity to capture long-term customer loyalty. Three things to know today00:00 California Enacts Nation's First AI Transparency Law, Mandating Safety Disclosures and Whistleblower Protections05:25 First Malicious MCP Server Discovered, Exposing Email Data and Raising New Software Supply Chain Fears07:16 Microsoft's New Playbook: Stricter Marketplace, Finally Some MSP Love, and AI That's Right Only Half the Time11:07 VMware Customers Face Subscription Shift, Rising Cloud Moves, and Risky Alternatives as Broadcom Ends vSphere 7 This is the Business of Tech.   Supported by: https://scalepad.com/dave/https://mailprotector.com/ Webinar:  https://bit.ly/msprmail All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 2 of this Wavelengths conversation, host Daniel Litwin continues his discussion with Chuck Girt, Chief Technology Officer at FiberLight, diving deeper into the broader ecosystem of education connectivity. While Part 1 focused on building resilient networks inside the classroom, this episode looks outward, examining how education networks must extend into homes, public spaces, and communities to truly close the digital divide. Girt shares how funding shifts, cybersecurity challenges, and new technology trends are reshaping how districts think about connectivity beyond school walls. With decades of experience in telecommunications and education infrastructure, Girt outlines a blueprint for designing networks that support students wherever learning happens, from classrooms to Chromebooks at home to roaming connections in libraries and community centers. Key Discussion Highlights: • Extending Learning Beyond School Walls: Girt emphasizes that education doesn't stop at the classroom door. Reliable fiber must power home connectivity, bus Wi-Fi, and community hotspots to ensure equitable access for all students. • The Funding Pendulum: The episode explores how shifting definitions of “community anchor institutions” and the push-and-pull of BEAD, E-Rate, and state funding complicate planning—but also create new opportunities for strategic investment. • Cybersecurity in the Age of AI: With ransomware attacks on schools rising 23% year-over-year, Girt stresses that security must be built into network design, supported by operators, MSPs, and AI-driven defenses that protect students and their data. • The Eduroam Example: Expanding secure roaming networks for students introduces new benefits—and new risks. Girt explains how smart certificate management and network-wide threat detection can safeguard roaming access. • Last Mile Upgrades that Matter: From moving content closer to the edge, to modernizing in-building infrastructure, Girt outlines practical, district-level strategies that deliver immediate improvements while waiting for larger-scale rollouts. • Trends to Watch: Looking ahead, Girt sees AI as the most powerful driver of education connectivity, enabling immersive learning, VR classrooms, and cross-institution collaboration that demands higher bandwidth. This episode offers practical insights for school district CIOs, administrators, and broadband providers alike. Girt makes clear that future-ready education networks require not just classroom connectivity, but a holistic approach that extends into communities, anticipates cybersecurity threats, and leverages funding to fuel long-term growth.

Running an MSP can feel like a whirlwind of tickets, meetings, and decisions. This episode sets out a calm, workable route to operations that hum. Start with a clear plan that covers financials, growth, structure, and how each role fits. Communicate it well. Give every person a role profile, a scorecard, and clear expectations. When people know what they own and when to seek support, accountability rises, and your MSP becomes consistent and easier to lead. One of the key themes in this conversation is how important it is to have a clear plan. Without a plan, everything in the business defaults back to you and that is the fastest way to become stuck in overwhelm. The plan has to cover financials, growth, organisational structure, and how each role in the business fits into that picture. From there, it is about clarity and communication. Everyone needs to know what their role is, what success looks like, and how their contribution connects with the bigger goal. This is where simple tools like role profiles, scorecards, and clear expectations come in. When your people understand the boundaries of what they can own, and where they need to seek help, you not only empower them but also create consistency and accountability. We also cover the challenge of marketing for MSPs. Marketing is often seen as something mysterious or even unnecessary if referrals are coming in. Yet the MSPs that are really building momentum are the ones who are treating marketing like a serious business function. They are committing time and money to it, understanding that marketing is not about instant results but about building an engine that delivers leads consistently over the long term. Many MSP owners are highly technical and want to see immediate returns. They hire engineers and within three months they are delivering results. That expectation does not translate to marketing and sales. These functions take longer to build, require consistency, and need ongoing investment of both money and attention. What works is starting with something simple, shipping it, and learning as you go. Instead of overthinking or waiting until everything is perfect, you put your message out into the market and then refine it based on feedback. This is exactly how successful software products are built, and the same principle applies to marketing your MSP. The important thing is to stick to the plan, avoid chopping and changing strategies every few months, and have patience with the process. As with all things in business, consistency wins. When you measure activities and outcomes in a meaningful way, you can track whether your marketing is leading to calls being booked and conversations being opened. We also talk about how so many MSPs fall into the trap of using the same vanilla phrases when they try to differentiate themselves. Phrases like “we partner with our customers” or “it is all about people” are heard by prospects again and again, and they lose all impact. What lands is clarity of journey, strong communication, and the quality of how you manage people. Show how your team works, how you lead, and how you make outcomes repeatable. That is what sets an MSP apart. The other big area we highlight is the role of leadership and succession. Too many MSP owners hold onto everything because they fear losing control or they are unsure whether their people are ready. The truth is, your next level of growth only comes when you create space for others to take ownership. Coach people to grow into responsibility even if the first pass is not perfect. Over time the team will surpass expectations, and you gain the headroom to focus on strategy, new services, or acquisitions. A useful analogy that comes up is around focus. If you go out every morning and hit the same tree five times with a sharp axe, eventually the tree will fall. If you scatter your energy across ten different trees, you never make progress. The same applies in your MSP. Pick the three or four priorities that will make the biggest impact, put everything else in what we call the Disney drawer, and only go back to it once those priorities are delivered. This approach not only gives you results, it also builds confidence in yourself and in your team as you see the wins accumulate.  The bottom line is simple. Create the plan, work the plan, and the plan will work. With consistency and discipline, you reclaim time, smooth out operations, and create the freedom to make the bigger moves that grow your MSP. Take a moment to review your own plan. Is it clear and visible? Does every person know their measures and next step? Are you investing enough time and money into Marketing so your MSP is not reliant on luck or referrals? Apply these lessons and you will move from overwhelm to overdrive with a business that feels lighter, faster, and far more predictable. Connect with Darren Strong through his LinkedIn by clicking HERE. You can also visit their website and learn more about Scalable by clicking HERE. Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It's 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy.    Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK  And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!   

Art Kleiner, co-author of "The AI Dilemma" and Principal at Kleiner Powell International, discusses the complexities of AI governance, trust, and accountability in the context of modern technology. He emphasizes the importance of being intentional about risk when deploying AI products, particularly large language models, which can inadvertently perpetuate biases and misinformation. Kleiner shares a compelling example of a Chinese AI system that failed to generate accurate images based on user requests, illustrating the inherent biases present in AI systems. He stresses the need for organizations to be aware of the human effects and unintended consequences of AI deployment.For managed service providers (MSPs) and IT leaders, Kleiner highlights the significance of compliance and oversight in the development process of AI systems. He references the EU AI Act, which mandates a "human in the loop" approach to ensure accountability and effectiveness in AI applications. This requirement encourages organizations to conduct thorough testing and evaluation of AI systems in real-world contexts, ensuring that they meet the needs of users and mitigate potential risks. Kleiner notes that small businesses, in particular, must be vigilant about the implications of AI on their operations and customer interactions.The conversation also delves into the challenges of achieving measurable ROI from AI projects, with studies indicating that a significant percentage of these initiatives fail to deliver tangible business value. Kleiner advocates for scenario planning as a tool to navigate the uncertainties of AI implementation, encouraging organizations to explore various future scenarios and their potential impacts. By understanding the different ways AI can affect productivity, business growth, and risk management, companies can better position themselves to leverage AI effectively.Finally, Kleiner urges leaders to prepare for multiple AI futures by staying informed about emerging technologies and their implications for their businesses. He emphasizes the need for organizations to build trust with their customers by using AI responsibly and transparently. By focusing on creating value and avoiding the pitfalls of "inshittification," businesses can foster stronger relationships with their clients and enhance their overall service offerings. The discussion underscores the critical role of human insight and ethical considerations in the evolving landscape of AI technology. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Managed service providers (MSPs) are experiencing significant growth driven by interest in artificial intelligence (AI), with 92% reporting an uptick in business. However, a concerning trend has emerged: only about half of these providers feel equipped to assist small and mid-sized businesses in adopting AI tools, a sharp decline from 90% the previous year. This growing readiness gap highlights the challenges MSPs face in meeting customer expectations as AI adoption accelerates. Experts emphasize the need for integrated security solutions to help navigate the complexities of AI.OpenAI's recent benchmarks reveal that a staggering 95% of enterprise AI projects fail, underscoring the difficulties companies encounter in justifying their AI investments. Despite advancements in AI models, their effectiveness remains inconsistent, particularly in handling complex, ongoing projects. The evaluation system introduced by OpenAI aims to bridge the gap between theoretical capabilities and real-world demands, indicating that while AI can perform tasks faster and cheaper than humans, it still struggles with contextual understanding and interaction.In the realm of digital content, Cloudflare has launched a feature allowing website owners to block Google's AI overview search product, addressing concerns from publishers about traffic losses due to AI-generated content. This move comes amid legal challenges faced by Google from publishers who argue that their content is being used without proper attribution. While Cloudflare's feature offers a potential solution, its effectiveness hinges on Google's compliance, raising questions about the future of content ownership in the age of AI.Regulatory pressures are also reshaping the landscape for major tech companies. Microsoft has been compelled to offer free extended security updates for Windows 10 in select European markets, responding to consumer advocacy for better support. Meanwhile, Apple has delayed the release of several features in Europe due to compliance challenges with the EU's Digital Markets Act. These developments highlight the increasing influence of regulation on technology services, prompting MSPs to prepare for client inquiries regarding disparities in service offerings across regions.Four things to know today00:00 92% of MSPs Report AI-Driven Growth, But Only Half Feel Ready to Support SMB Adoption02:50 Fast, Cheap, and Fragile: OpenAI Finds AI Struggles in Real Work While Cloudflare Challenges Google's AI Overviews06:44 EU Pressure Forces Microsoft to Extend Free Windows 10 Updates as Apple Delays Features Under DMA09:39 Innovation vs. Obligation: How Debt, Automation, and AI Metrics Are Rewriting the Managed Services PlaybookThis is the Business of Tech.    Supported by:  https://mailprotector.com/ Webinar:  https://bit.ly/msprmail All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why do so many MSPs and other B2B businesses get stuck trying to grow? We'll answer this question in this episode as we unpack why adding more tools, vendors, and services often slows you down and how simplifying your business can actually fuel faster, more profitable growth. If you want your business to feel boring in a good way, this one's for you.>>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

The First Minister answers questions from Party Leaders and other MSPs in this weekly question time. Topics covered this week include: Elena Whitham To ask the First Minister what assessment the Scottish Government has made of any implications for its work to address poverty amongst older people of recent findings by the Living Wage Foundation that a majority of people on a low-income pension in the UK are unable to cover basic living costs. Brian Whittle To ask the First Minister what the Scottish Government's response is to reports that proposed changes to the counting method for NHS waiting lists will result in numbers falling despite no more patients being seen. Foysol Choudhury To ask the First Minister what urgent action the Scottish Government is taking in light of Public Health Scotland's estimate that dementia in Scotland is set to rise by more than 50% by 2044. A full transcript of this week's First Minister's Questions will be available on the Scottish Parliament website: https://www.parliament.scot/chamber-and-committees/official-report

“It's a $50 billion market—but it can only be captured with diligence, the right hardware stack, and the right partners,” says Tina Telson, Founder & CEO of SouthLight Services. At Navigate 25, Telson joined Jake Jacoby, Founder & CEO of TELCLOUD, in conversation with Doug Green, Publisher of Technology Reseller News, to discuss how their partnership is helping enterprises and service providers address the urgent challenge of replacing legacy POTS lines. SouthLight, a voice-focused boutique MSP founded in 2024, has made POTS replacement a core service, backed by TELCLOUD's flexible backend platform. The collaboration allows SouthLight to deliver code-compliant, monitored, and future-proofed alternatives for fire alarms, elevators, and other mandated life-safety systems. Telson emphasized the ground-level realities of the opportunity: “Replacing these lines is not easy. It takes preparedness in order to be successful. You can't just slam something on a wall and hope that it works—you have to plan for it.” Jacoby agreed, highlighting that TELCLOUD's role is to empower resellers like SouthLight: “We built this platform for partnerships. Resellers bring the expertise and customer relationships. We deliver the engine behind the scenes.” The pair also pointed to the nuances of compliance—passing fire marshal inspections, ensuring 24-hour battery backup, and integrating with platforms like Alianza and Metaswitch through APIs. Their joint approach reduces risks for customers while enabling MSPs to scale into a multi-billion-dollar opportunity without cutting corners. For more information, visit southlightservices.com and telcloud.com.

“Taxes are a monster, but we tame it and make it digestible,” says CeeJay Barber, Vice President of Business Development at Datagate. At Navigate 25, Barber sat down with Doug Green, Publisher of Technology Reseller News, to explain why billing is one of the toughest challenges facing managed service providers (MSPs)—and how Datagate is helping them streamline the process. Datagate provides a billing platform purpose-built for MSPs in telecom. The system automates everything from call detail record (CDR) ingestion and taxation to PSA integration and unified invoicing. With over 500 service providers on the platform, Barber stressed the importance of compliance in an increasingly fragmented regulatory landscape: “If you try to take it on by yourself, you'll overcomplicate your processes, overspend, and still risk getting it wrong.” One highlight of the discussion was Datagate's new Halo PSA integration for AT&T's Apex channel. The solution allows provisioning, billing, and customer management to occur within a single workflow, eliminating the need for multiple AT&T portal logins and ensuring billing flows seamlessly back into Datagate. Barber emphasized that Datagate is deeply API-driven, making it a strong fit with Alianza and Metaswitch partners. “Any Alianza partner can work with Datagate,” he noted. “If you're providing voice and need it billed and taxed accurately, we can integrate it into your workflow.” With AI-driven innovation, regulatory complexity, and growing MSP demand for bundled services, Barber positioned Datagate as a critical enabler for service providers looking to scale without sacrificing compliance. For more information, visit datagate-i.com.

“We were a small fish in a big pond. Now we can focus on our niche and what we're good at.” – Chris Robinson, Director of Sales, Vault CPS At Navigate 25, Doug Green, Publisher of Technology Reseller News, sat down with Chris Robinson, Director of Sales at Vault CPS, to discuss the launch of a new brand built on decades of expertise. Formerly part of Ingram Micro under names such as NetXUSA and CSS, Vault CPS (Vault Communication and Payment Solutions) is now operating as an independent company specializing in hardware lifecycle fulfillment, provisioning, configuration, and payment solutions. Robinson explained that Vault CPS serves large enterprises, service providers, MSPs, and payment processors with critical behind-the-scenes services—such as device configuration, key injection, and software loads—that ensure seamless communication and payment experiences. With one of the industry's most extensive key libraries, Vault CPS delivers value by managing the complex touch points others avoid. The decision to debut the brand at Navigate reflects the company's longstanding role in enabling service providers through platforms like Broadsoft and Metaswitch. Robinson praised Alianza's forward-looking vision, noting that the event emphasized ecosystem thinking—solutions that extend beyond endpoints to include the full technology stack. Vault CPS carries forward the systems, people, and expertise from its Ingram Micro heritage but now has the freedom to sharpen its focus on customer needs. “It's an exciting time,” Robinson said. “We can take all of that legacy knowledge and build a brand for the future.” Learn more about Vault CPS at www.netxusa.com.

Americans are increasingly anxious about artificial intelligence (AI), with a recent Pew Research Center study revealing that 50% of participants express more concern than excitement regarding AI's growing presence in daily life. This marks a significant rise from 37% in 2021. The study highlights skepticism about AI's impact on creativity and interpersonal relationships, with many believing it could worsen creative thinking and negatively affect human connections. This growing anxiety underscores the need for better understanding and control over AI applications in society.In the workplace, AI is reshaping learning and development, with organizations in the US, UK, Australia, and New Zealand increasing their budgets for these initiatives. A report from LearnUpon indicates that 43% of learning leaders fear AI could fully replace their roles, while 40% anticipate partial changes due to AI disruption. Despite the investment in learning and development, there is a palpable tension as employees question whether AI will ultimately assist or displace them, raising concerns about trust and stability in the workplace.Meanwhile, NVIDIA's recent $100 billion investment in OpenAI has sparked discussions about the stability of the AI market. This investment is part of a larger trend where major tech firms are projected to invest over $325 billion in AI data centers globally. However, the cycle of capital and chips raises questions about real demand versus artificial demand, as the investment appears to be a circular loop that could lead to instability if market conditions change. Providers are advised to focus on building value through governance and integration rather than relying solely on AI infrastructure costs.A wave of new vendor launches, including Acronis, Hexnode, and CloudRadial, highlights a trend towards automation and consolidation in the industry. These companies are introducing solutions that integrate security, backup, and management functions to simplify operations for managed service providers (MSPs). As MSPs begin to take on vendor roles themselves, the emphasis is on creating efficiencies and better governance to enhance client relationships. The overarching theme is that while technology evolves, the real differentiation for providers will come from how they implement and govern these tools to deliver meaningful business outcomes. Three things to know today00:00 Pew Finds Americans More Worried Than Excited About AI as Workplace and Research Risks Mount05:10 Nvidia's $100B Bet on OpenAI Fuels Data Center Boom—But Risks a Circular Spending Loop07:52 Vendors Race to Simplify MSP Stack With Security, AI, and Automation—While Netrio Proves Providers Can Be Builders Too This is the Business of Tech.   Supported by:  https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorshiphttps://mailprotector.com/ Webinar:   https://bit.ly/msprmail All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today we welcome Michaela Scott onto the R2Kast!

NVIDIA has made a significant move by investing $5 billion in Intel, acquiring approximately 4% ownership of the company. This partnership aims to co-develop custom data center and personal computer products, integrating NVIDIA's advanced AI and accelerated computing capabilities with Intel's leading CPU technologies. The collaboration is expected to create custom x86 chips that will be manufactured by Intel to NVIDIA's specifications, potentially generating an annual opportunity worth between $25 and $50 billion once the products are launched. Despite this partnership, Intel will continue to develop its own ARC graphic processing units, although the messaging around this dual focus may create confusion.The Federal Reserve has cut interest rates by a quarter point, a decision framed as a risk management measure amid a cooling labor market. While job gains have slowed and inflation remains high, the Fed's cautious approach indicates limited support for deeper cuts. In the tech sector, the U.S. personal computer industry is facing challenges, with shipments declining due to inventory issues and consumer reluctance to upgrade their devices, even with the impending end of support for Windows 10. This stagnation in consumer sales reflects broader economic uncertainties as buyers prioritize essential expenses.Meanwhile, global spending on artificial intelligence is projected to reach nearly $1.5 trillion this year, driven by a boom in cloud data center construction and rising enterprise investments in AI technologies. Despite the enthusiasm surrounding AI, a recent McKinsey report reveals that 80% of companies utilizing generative AI have not seen tangible impacts on their earnings, highlighting a disconnect between the hype and real-world performance. As stock prices rise, recession signals are emerging, suggesting a need for caution in an increasingly concentrated market.Managed service providers (MSPs) are strategically positioned within a $608 billion industry, despite a decline in optimism regarding significant revenue growth. The demand for managed IT services continues to rise, with many providers diversifying their revenue streams by offering consulting and design services. Additionally, IT outages are costing businesses an estimated $76 million annually, emphasizing the importance of uptime over tools. As the landscape evolves, providers must focus on delivering outcomes rather than competing solely on software, ensuring that customers receive the value they need to maintain business continuity. Three things to know today00:00 Fed Rate Cut, PC Sales Slump, and $1.5T AI Hype: Why IT Providers Must Focus on Security and Outcomes04:36 $76M Downtime Losses, Cooling MSP Optimism, 7x Security Multipliers, and Mainframe ROI—All Point to Services as the Real Value08:16 Nvidia Buys 4% of Intel in $5B Deal, Betting on Custom AI Chips for Servers and PCs This is the Business of Tech.    Supported by:  https://scalepad.com/dave/Webinar:   https://bit.ly/msprmail All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“We work with a lot of MSPs to help automate accounting and bookkeeping tasks they might still be doing manually,” says Alexa Vilca of FlexPoint, speaking at the MSP Summit. FlexPoint offers a purpose-built accounts receivable solution designed to improve cash flow and visibility for MSPs. The company's white-label payment portal allows end customers to log in, make payments easily, and choose flexible options, including credit card, debit, ACH, and even short-term financing. Vilca notes that the short-term financing option comes at no risk to the MSP, while enabling providers to extend flexibility to their clients and accelerate receivables. By streamlining collections and automating manual AR tasks, FlexPoint helps MSPs reduce overhead and focus more time on core business. Learn more: https://getflexpoint.com

“The real alternative is a trusted home, a trusted partner, not just a replacement,” says Roman Semionov, Sales Director at CaaB. “VMware's model shifts have shattered trust, and MSPs are looking for stability.” In a new Technology Reseller News podcast, Publisher Doug Green speaks with Semionov about why CaaB is positioning itself as a partner-first cloud infrastructure provider at a time of massive turbulence in the virtualization market. With Broadcom's acquisition of VMware leading to sharp cost hikes, licensing complexity, and a shrinking partner ecosystem, many MSPs are scrambling for alternatives. Semionov argues that this upheaval presents an opportunity: MSPs can now re-examine how they deliver cloud services and align with providers that prioritize transparency and predictability. CaaB offers infrastructure-as-a-service with industry-leading margins, white-label branding, and global reach. The platform emphasizes price visibility—partners know their monthly costs before deployment—plus free migrations, 24/7 live support, and regular hardware upgrades without hidden tiers. Semionov shares the story of a New Jersey-based MSP that faced a 600% cost increase under VMware. After migrating to CaaB, the company saved roughly $200,000 annually, allowing them to expand sales staff instead of cutting headcount. Looking ahead, Semionov predicts a shift toward hybrid strategies, reduced vendor lock-in, and growing ecosystems around alternative providers. “VMs are still around, but their dominance is broken,” he notes. “MSPs need a stable, predictable, partner-first option—and that's where CaaB comes in.” To learn more, visit https://caab.cloud

“Something that really sets us apart is that we sell exclusively through our channel partners and managed service providers,” says Matt Stimax of Wildix, speaking at the MSP Summit in Orlando. Wildix, a global provider of unified communications software, continues to strengthen its position as a channel-first vendor, focusing on enabling MSPs to expand their portfolios with advanced UC and AI-driven solutions. At the Summit, Stimax highlighted the company's no-code agentic AI tools for voice bots and chat bots, designed to help partners quickly deliver intelligent customer engagement without the need for complex development. The approach underscores Wildix's long-standing commitment to MSPs: giving them technology that is easy to adopt, fast to deploy, and profitable to resell, while avoiding direct competition with their own customers. “MSPs want solutions that bring value right away,” Stimax noted. “Our AI capabilities and unified communications platform are designed to deliver just that.” Learn more: https://www.wildix.com  

“Q1 is right around the corner—are you ready?” asks Stephanie Benzik of GreenStar Marketing. Speaking at the MSP Summit in Orlando, Benzik noted that the transition into a new year often brings new product launches, fresh goals, and renewed demand for polished branding and digital presence. For many MSPs and tech companies, that means confronting outdated websites, stale collateral, or branding that no longer reflects the business they've become. To help partners get a head start, GreenStar Marketing is rolling out Q4 specials that include: Discounted website and hosting services Graphic design support Branding refresh options “Whether it's a new look, updated collateral, or a complete rebrand, we've built a program to help MSPs enter Q1 with confidence,” Benzik explains. GreenStar Marketing works exclusively in the tech and telecom space, leveraging deep industry experience to deliver fast, effective marketing outcomes for MSPs, carriers, and IT providers. Learn more: https://gstarmarketing.com/

“At GreenStar Marketing, we only work in the tech and telecom ecosystem—and we do it on purpose,” says Stephanie Benzik, who along with Kenny Coulter represented GreenStar Marketing at the MSP Summit in Orlando. In a conversation at the event, the team explained why GreenStar stands apart from generic marketing agencies: its staff bring deep backgrounds in technology and telecom, allowing them to understand client solutions and audiences without a steep learning curve. That expertise translates into faster ROI, with content that “says it the right way” and connects directly with customers. “When we create marketing for you, it's practically ready to go,” Coulter added. “You just give it a quick check, maybe an edit or two—and you're good to launch.” Green Star Marketing specializes exclusively in the telecom and IT channel, working with MSPs, carriers, and technology companies to streamline branding, messaging, and campaigns that resonate with target buyers. The Orlando MSP Summit provided the perfect backdrop: “It's a great turnout here,” Benzik noted. “If you're at the event, come see us. If not, reach out—we'd love to become part of your marketing solution.” Learn more at: https://gstarmarketing.com/

At the recent MSP Summit, Doug Green, Publisher of Technology Reseller News, sat down with Kyri Davis, Co-Founder of Legion at Kraft Kennedy, to discuss how the firm is helping MSPs strengthen their cybersecurity offerings. Kraft Kennedy, a New York–based MSP with more than 40 years of expertise in the legal and financial services sectors, recently launched Legion, a division dedicated to “left side of boom” cybersecurity. Legion partners with MSPs to deliver penetration testing, security assessments, and vCISO services, enabling smaller providers—many with fewer than 10 employees—to offer enterprise-level security capabilities to their clients without losing ownership of the customer relationship. Davis, who holds the distinctive title of Aquilifer (standard-bearer in the Roman legion), explained that his role is to carry forward Legion's vision: building partnerships with MSPs, supporting compliance needs in regulated industries, and educating end customers on security and AI usage. “Our mission is simple,” Davis noted. “MSPs shouldn't have to choose between protecting their clients and protecting their business. We handle the security burden so MSPs can focus on growth.” Legion leverages Kraft Kennedy's decades of credibility while expanding into broader regulated markets such as healthcare and financial services. The model allows MSPs to outsource advanced security functions while generating new opportunities for their own service portfolios. Learn more about Kraft Kennedy and Legion at https://www.kraftkennedy.com/.

At the MSP Summit, Doug Green, Publisher of Technology Reseller News, sat down with William Rubio, Chief Revenue Officer at CallTower, to discuss the challenges and opportunities facing MSPs as they prepare for 2026. Rubio emphasized that success in today's environment requires MSPs to choose the right partners rather than simply chasing products. With CallTower's expertise in cloud communications—including Microsoft, Cisco, Zoom, and CCaaS platforms such as Genesys and Five9—the company positions itself as an enabler for MSPs seeking to strengthen their portfolios without taking on every capability themselves. “It's not about selling a product—it's about building a partnership that helps MSPs grow their business and support their customers,” Rubio said. Key themes of the conversation included: AI adoption reality: While AI dominates conversations, only about 5% of businesses have actually adopted it. Rubio urged MSPs to take “baby steps”—simple automation projects that build champions and credibility inside customer organizations—before pursuing large-scale deployments. Cybersecurity opportunities: Rubio highlighted the importance of proactive communication. Instead of only responding to attacks, MSPs should show customers the value of the thousands of threats they've already blocked and explain vulnerabilities that could become future risks. The human factor: Despite the excitement around AI, Rubio stressed that relationships remain central. “AI is driven by what humans tell it to do,” he noted, underscoring that trust and tough conversations with customers are key to long-term success. Looking to 2026: MSPs must refine their self-awareness—knowing their strengths, defining their ideal customer profile, and planning thoughtfully whether to double down in a vertical or expand through partnerships. As Rubio summed it up, the MSPs that thrive will be those who plan carefully, partner wisely, and maintain strong customer relationships—balancing technology with the human element that drives growth. More at CallTower.

“Cybersecurity has been oversold for too long—expensive, complicated, and not user-friendly. What small and mid-sized businesses really need are affordable, effective protections delivered with education and consultation,” says Tomas Sjostrom, CISSP and President of Technology Services at James Moore Technology Services. At the MSP Summit, Sjostrom sat down with Doug Green, Publisher of Technology Reseller News, to discuss his session, Establishing a Successful Managed Security Program: The Consultation Imperative. His message to MSPs was clear: success depends on understanding both the client's business and the end user's experience. Key insights from the conversation include: Listen first, then recommend: Understanding the client's culture and user needs is as important as the technology itself. Focus on education: Solutions like multi-factor authentication (MFA) can initially feel inconvenient to users, but with training, they quickly see the security benefits. Avoid tech-first thinking: Deployments fail when MSPs expect technology alone to solve problems without preparing end users for change. Partnerships extend reach: To provide personal, local service across the Southeastern U.S., James Moore Technology Services developed a technical services partnership program, enabling trusted partners to step in as direct resources for clients. By blending consultation, training, and the right level of protection, James Moore Technology Services is helping small and mid-sized businesses stay secure without unnecessary complexity. Learn more at jmco.com.

“The Broadcom acquisition changed VMware's business strategy—and prices—overnight. Our job is to make the exit as simple as possible,” says Peri Uday Bhaskar, of DartIQ. In this Technology Reseller News podcast recorded at MSP Summit, Publisher Doug Green speaks with Bhaskar about DartIQ's focus: accelerating and de-risking VMware workload migrations to customers' preferred destinations—public cloud, private cloud, or on-prem. Bhaskar notes that VMware's long-time stability masked how dependent many organizations became on its licensing model and partner ecosystem. After Broadcom's acquisition, customers reported steep subscription price increases and a shift to bundled SKUs—from roughly 8,000 products to just a handful of bundles—forcing buyers to pay for features they don't need. He adds that discounts frequently require 3–5-year commitments, and many smaller customers are now confronting a minimum 72-core buy that doesn't fit their footprint. The result: VMware line items that jump 4x to 10x and a rush to evaluate alternatives. DartIQ's answer is vMigrate, a hyper-automated platform that consolidates the multi-step migration toolchain—discovery, assessment, planning, landing-zone build-out, and cutover—into a single workflow, which Bhaskar says can deliver up to 60% time savings compared with traditional approaches. Key capabilities include: Workload analysis & customized cloud planning: Breaks VMware estates into workload packages, validates readiness, and models target-cloud cost, architecture, and trade-offs before a move. Automated landing-zone assignments: Translates on-prem VMware constructs into the correct public/private cloud equivalents and builds the plumbing (networking, policies, placements) to ensure workloads run on day one. Destination flexibility: Supports migrations to public cloud, private cloud, or back to modernized on-prem—wherever the business case lands. “VMware is a feature-rich, solid platform,” Bhaskar says. “But when costs spike tenfold, customers—especially small and midsized organizations working through MSPs—need a clear, automated path to right-sized alternatives.” This DartIQ offering is purpose-built for MSPs: the company engages through the partner channel and provides assessments, planning, and migration execution with the goal of reducing both project complexity and services spend for end customers. Learn more: Visit DartIQ's website and the team's blog (referenced as datakey.ai in the conversation) for migration primers, cost-modeling insights, and MSP scheduling via Calendly.  

I recorded this episode at Barracuda TechSummit25 in Alpbach, Austria, a mountain village that looks like a postcard and hosts some of the most grounded security conversations you will hear all year. My guest is Richard Flanders, Commercial Director at Aura Technology, a managed service provider on the south coast of England that supports public sector organisations and tightly regulated commercial clients. Richard arrived as part of Barracuda's Partner Advisory Board, which means he spends as much time feeding customer reality back into product teams as he does comparing notes with peers in the hallway. We talk through his first TechSummit experience and why the event's focus on hands-on engineering matters for MSPs who live in the weeds of configuration, policy, and response. Richard shares early thoughts on Barracuda's secure edge service and the continued maturation of XDR, but the heart of our chat is the pressure he sees on customers. Compliance is no longer a side quest. ISO 27001, Cyber Essentials Plus, supply chain reporting, and new European rules are shaping budgets and expectations. Boards want proof. Auditors want evidence. Buyers want to know a supplier chose fit-for-purpose tools. That makes documentation, contracts, and the ability to show your working as important as the tech itself. We also get into the human side. In a world that loves point solutions, many teams are tired of alert noise and tool sprawl. Richard explains why a single, coherent view helps his engineers move faster and train better, and why MSPs are leaning into prevention-focused workflows rather than waiting for the next fire. He is candid about the conversations no one enjoys, like end-of-life systems that keep a legacy app alive, and the need for tougher stances when risk sits outside an acceptable boundary. AI comes up too, without the hype. Aura is hiring a Head of AI and Automation, standing up a private AI platform, and committing to ship a handful of small, useful apps for customers in the year ahead. The lens is productivity and safety, with an emphasis on teaching teams how to question outputs and rethink everyday tasks. Add in security awareness training, phishing simulations, and tabletop exercises, and you start to see a culture shift from annual tick-boxes to regular, lived practice. There is a lovely moment of serendipity in here as well. Richard's first conversation on day one was with another partner from Pune, the same city where Aura runs its network operations. They swapped ideas on automation and integration that might never have surfaced on a video call. That is the value of getting people in a room together, especially when the room happens to be carved into the side of a mountain. If you work with an MSP, this episode will help you ask better questions. If you are an MSP, you will recognise the balance Richard describes. Pick the right controls for the risks you actually face. Prove what you do. Keep training. And give your teams a single place to see what matters, so the next incident stays small. ********* Visit the Sponsor of Tech Talks Network: Land your first job  in tech in 6 months as a Software QA Engineering Bootcamp with Careerist https://crst.co/OGCLA

AI-driven transformation is underway as over half of tech and media firms plan major organizational restructures to integrate artificial intelligence, despite the high failure rate of early pilot programs. Salesforce expects AI to handle 50% of service calls by 2027, while Business Insider is quietly using AI to draft articles. Fiverr's "AI-first" restructuring has led to a 30% workforce reduction, sparking backlash. The rapid shift reveals both opportunity and risk, especially as poor implementation and loss of customer trust threaten to undermine the promised benefits.Meanwhile, Microsoft is under fire from Consumer Reports for ending support for Windows 10 on October 14th, leaving hundreds of millions of devices potentially vulnerable. Many cannot upgrade to Windows 11 due to hardware limitations, and Microsoft's proposed $30/year fee for extended updates has drawn criticism. Managed service providers (MSPs) now face an uphill battle to communicate this change, mitigate client dissatisfaction, and navigate rushed hardware refreshes.Cyber resilience and AI are converging across the IT stack. N-able, Syncro, and LogicMonitor are rolling out AI-driven features such as anomaly detection, M365/Entra ID backups, and cross-cloud observability. Microsoft Research's open-source MCP Interviewer tool could open new service opportunities for validating AI infrastructure. The trend signals a shift from AI as novelty to AI as operational backbone — but with much of it still experimental, caution is advised.Finally, big questions loom: Is poor leadership being misdiagnosed as a failure of remote work? Can Oracle's $317B backlog — heavily reliant on OpenAI — actually deliver value? And if generative AI increases global GDP by trillions, who truly benefits — vendors or end users? At the grassroots level, students turning to AI for homework raises concerns about eroding critical thinking and long-term workforce preparedness. Four things to know today 00:00 Over Half of Tech Firms Plan Major Restructures to Embrace AI, Despite High Failure Rates05:28 Consumer Reports Urges Microsoft to Extend Windows 10 Support Beyond October 14 Deadline07:03 From Backup Anomaly Detection to MCP Reliability: AI and Cyber Resilience Are Converging in the IT Stack09:48 From Oracle's AI Gamble to Students Skipping Homework: Who Really Captures the Value of Technology? This is the Business of Tech.    Supported by: https://timezest.com/mspradio/https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship Webinar:   https://bit.ly/msprmail All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I recorded this conversation in Alpbach, Austria, a village that looks like a postcard and hosts a very serious tech gathering. TechSummit25 is Barracuda's deeply technical event, and it shows. The rooms are packed with solution architects, product managers, and engineers comparing notes with customers who run these systems every day. It is the kind of environment where product direction and real-world pain points meet over a coffee, then head straight into a lab to test an idea. My guest today is Neal Bradbury, Chief Product Officer at Barracuda, who leads engineering, product management, and the operations teams that keep services running around the clock. Fresh from a session titled “Secured today, secured tomorrow,” Neal breaks down what that promise means in practice. We explore why Barracuda is doubling down on a platform approach with Barracuda One, how a single dashboard helps teams see posture and value in one place, and why consolidation matters when alerts and tools pile up faster than teams can respond. We also talk about the balance between immediate protection and longer-term planning. Neil explains how quarterly releases and shared services underpin the roadmap, how zero trust network access moves from theory to deployment as VPNs fade, and how managed vulnerability services help organizations find risks they did not know they had. He shares why service providers are shifting toward vCIO and vCISO models, how value reporting answers the board's simplest question about where the budget goes, and why response time is the measure that keeps coming up in every conversation. Secured today, secured tomorrow The headline theme is simple enough. Know where you stand right now, then set a clear plan for the next year. Barracuda One aims to cut noise and show whether tools are configured properly. The same view rolls up alerts across email, network, and application security, and for MSPs it stretches across all customers. That single source of truth is designed to reduce swivel-chair work and make decisions faster. We dig into the reality of tool sprawl and alert fatigue. A recent study Barracuda commissioned points to teams carrying too many point solutions, with slower responses and misconfigurations as the cost. Neal's answer is convergence without ignoring specialist depth. Product groups keep shipping, while shared AI and threat protection services raise the floor across the portfolio. That approach feeds directly into XDR, where integrations with tenants, firewalls, and endpoints help shrink the gap between detection and action. AI sits in the background of all of this. Neal describes it as a reckless intern that needs guardrails. In practice that means setup wizards that cut deployment time, incident response that can pull a bad message from twenty tenants in one sweep, and ML-driven triggers that fire automated remediation when patterns line up. The aim is clear. Let machines handle the routine work at machine speed, so people can focus on decisions and the weird edge cases attackers love to try. What listeners will take away If you run security day to day, you will hear practical direction rather than slogans. Consolidated dashboards exist to show posture, not just counts. Value reporting exists to explain outcomes to a board, not to pad a slide deck. Managed services rise in importance because many organizations need strategy as much as tools, and that includes smaller enterprises that outsource large parts of their stack. For leaders planning the next quarter, the emphasis on zero trust and managed vulnerability services will stand out. For operators, the XDR and SOAR focus is about shaving minutes into seconds, connecting identity with network and endpoint events, and giving analysts room to breathe. And for anyone curious about how product roadmaps form, conferences like this one offer a candid loop between feedback and action that you rarely see on a press release. By the time we wrap, Alpbach's quiet streets feel like an unlikely place to discuss ransomware, posture, and platform design. Yet that contrast makes the conversation land even harder. Secure today, plan for tomorrow, and give your team the visibility to do both.