Podcasts about msps

Dave Sobel hosts a sponsored webinar discussing the modern endpoint management capabilities of Microsoft Intune, particularly its relevance for Managed Service Providers (MSPs). The session features Rolando Jimenez, a technical trainer at Nerdio, and Hugo Salazar, a Go Live engineer, who share their insights and experiences with Intune. They explore the evolution of Intune from a supplementary tool to a central component of Microsoft 365, emphasizing its integration with security products and the shift away from traditional on-premises solutions like Active Directory and Group Policy.The conversation highlights the practical aspects of deploying Intune, including the importance of pre-planning and understanding the complexities involved in transitioning from legacy systems. Rolando and Hugo discuss common pitfalls that MSPs encounter when setting up Intune, such as the need for proper configuration and the significance of using tools like the Group Policy Analyzer. They also emphasize the benefits of using Intune's autopilot feature for zero-touch enrollment, which streamlines the onboarding process for new devices.Security is a major focus, with the speakers addressing how Intune helps manage compliance and protect sensitive data, especially in a remote work environment. They explain the differences between Mobile Device Management (MDM) and Mobile Application Management (MAM), detailing how MAM allows for the protection of corporate data on personal devices without requiring full device management. This nuanced approach is crucial for organizations that want to balance user privacy with security needs.As the discussion wraps up, Rolando and Hugo encourage MSPs to embrace Intune as a powerful tool for endpoint management. They stress the importance of leveraging the capabilities of Intune to enhance operational efficiency and security while providing practical advice for successful implementation. The session concludes with a Q&A segment, where they address specific questions from the audience, further clarifying the benefits and functionalities of Intune in modern IT management. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Modern cyberattacks aren't just technical—they're personal. And Rob Shapland knows how to exploit the human element better than anyone.In this episode, Chris Massey sits down with Rob to unpack the wild world of social engineering—from sneaking into corporate offices disguised as a delivery driver to using AI voice clones to bypass MFA. With over 200 successful break-ins (all authorized, of course), Rob shares what IT leaders and MSPs are still getting wrong—and how to fix it.They cover:Why the human layer is still the biggest vulnerability in securityHow attackers are already using AI for voice and video deepfakesWhat companies can do today to strengthen their weakest linksIf your clients think MFA alone is enough, this episode proves otherwise.Let us help you unlock your business's full potential.N-able Business Transformation is Expert led and Peer informed.These valuable executive programs are tailored to provide effective guidance and a faster path to a scalable and successful business.Book a Call with Chris Massey now to learn what Business Transformation can do for you! 'Now that's it: Stories of MSP Success,' dives into the journeys of some of the trailblazers in our industry to find out how they used their passion for technology to help turn Managed Services into the thriving sector it is today. Every episode is packed with the valuable insights, practical strategies, and inspiring anecdotes that lead our guests to the transformative moment when they knew….. Now, that's it.This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements.

Managed service providers (MSPs) are increasingly becoming essential partners for mid-market organizations, with a recent Barracuda Networks survey revealing that 85% of firms with 1,000 to 2,000 employees now depend on MSPs for integrated security support. This shift highlights the growing complexity of cybersecurity challenges that these organizations face, as they seek to manage a multitude of disconnected security tools. The survey indicates a willingness among 92% of organizations to pay a premium for enhanced support, emphasizing the need for MSPs to demonstrate technical mastery and deliver ongoing value.The podcast discusses the implications of this trend, noting that while MSPs may feel indispensable, they are also facing pressure from vendors who are building direct relationships with mid-market clients. The demand for 24/7 security coverage and transparency about security practices is high, with many organizations willing to switch providers if their needs are not met. This creates a challenging environment for MSPs, who must evolve from being mere resellers of security tools to becoming orchestrators of comprehensive security outcomes.Additionally, the episode covers the ongoing licensing disputes between Siemens and Broadcom following Broadcom's acquisition of VMware. The shift from perpetual licenses to subscription models has led to significant price increases, causing frustration among enterprise customers. As organizations like Siemens seek alternatives, the podcast highlights the growing market for VMware exit planning and license optimization services, presenting opportunities for IT providers to assist clients in navigating these challenges.Finally, the discussion touches on broader trends in software licensing and the rise of open-source solutions as enterprises grapple with compliance issues. The increasing use of unapproved AI tools, known as Shadow AI, among employees poses additional risks, prompting IT leaders to seek trusted partners who can help them manage these complexities. The episode concludes by emphasizing the need for MSPs to pivot from reactive approaches to strategic advisory roles, guiding clients through the evolving landscape of technology and security. Three things to know today 00:00 Barracuda Warns: Midmarket Clients Expect 24/7 Security and Transparency—or They'll Walk05:20 Siemens vs. Broadcom: VMware Licensing Fight Highlights Industry Turmoil09:08 $500K Compliance Costs and Shadow AI Adoption Push IT Leaders to Seek Trusted Advisors11:52 KnowBe4 Targets Human Error, Microsoft Nudges Windows 11, Amazon Stumbles on Alexa Web This is the Business of Tech.    Supported by:  https://getnerdio.com/nerdio-manager-for-msp/  All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

There’s lots of juicy stories in our monthly security news roundup. The Scattered Spider hacking group makes effective use of social engineering to target MSPs, Microsoft pushes for better Windows resiliency by rethinking kernel access policies for third-party endpoint security software, and the US Justice Department files indictments against alleged operators of laptop farms that... Read more »

There’s lots of juicy stories in our monthly security news roundup. The Scattered Spider hacking group makes effective use of social engineering to target MSPs, Microsoft pushes for better Windows resiliency by rethinking kernel access policies for third-party endpoint security software, and the US Justice Department files indictments against alleged operators of laptop farms that... Read more »

In this on-site episode of MSP Unplugged, we're live from PAX8 Beyond with special guest Dave Meister, Global Channel Leader at Check Point Software Technologies.   We sit down with Dave to talk about the evolving cybersecurity landscape, how Check Point is enabling MSPs to stay ahead of modern threats, and what's coming next in partner enablement, AI, and threat prevention. It's a candid, high-value conversation from the expo floor — packed with insight for today's security-focused MSPs. Full Video Podcast Link: https://youtu.be/o6OebkAIETY --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks  Email: paco@mspunplugged.com Rick Smith from Renactus Technology  Email: rick@mspnplugged.com Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/ David Meister from Check Point Software Technologies https://www.linkedin.com/in/davemeister1/  

Nick Eicken is the founder of CyberAuthority and a seasoned Virtual Chief Information Security Officer (vCISO) with deep roots in both military and civilian cybersecurity leadership. A U.S. Army veteran who built top-secret communication networks as a signal officer, Nick transitioned to the private sector where he's guided organizations across nonprofit, manufacturing, government, and consulting spaces. His firm, CyberAuthority, focuses on helping small and midsized businesses build defensible, scalable security programs through ethical, vendor-neutral vCISO services.In this episode, Nick shares his journey from military service to launching his own cybersecurity practice. He and Greg Schaffer explore the value of standardizing the vCISO model, building trust with clients by understanding their business "why," and how to make cybersecurity frameworks like the NIST CSF approachable for SMBs. Nick also discusses the critical distinction between internal CISOs and third-party vCISOs, the importance of ethical independence from MSPs, and the need for transparency. The conversation wraps with insights on stress management, homebrewing, family life in Northern California, and upcoming CyberAuthority initiatives—including cybersecurity offerings for retirees entering one of the most vulnerable phases of their digital lives.

In this podcast episode, host Adam Morris speaks with Ian Blake, an expert on differentiation strategies for Managed Service Providers (MSPs). They discuss the challenges service industries like MSPs face in standing out from the competition. Ian explains how logical thinking, common in the MSP space, can hinder differentiation and shares a compelling story of a restaurant owner who succeeded by focusing on what his top competitor did poorly. Ian discusses the 'Holy Trinity' of marketing—segmentation, targeting, and positioning—and emphasises understanding customer pain points, competition, and company strengths. They explore the importance of truth and customer feedback in building a unique value proposition, with examples of how clients have successfully differentiated themselves. The episode concludes with insights on the significance of client perception and creating memorable brand positioning.    00:00 Introduction and Podcast Welcome  00:03 Challenges of Differentiation for MSPs  01:02 Logical Thinking and Differentiation  01:46 The Restaurant Story: Learning from Competitors' Weaknesses  03:08 The Importance of Differentiation in MSPs  05:05 Segmentation, Targeting, and Positioning in Marketing  10:01 Understanding Your Market and Targeting  14:34 The Role of Customer Insights in Differentiation  20:10 Case Studies and Real-World Examples  28:35 Conclusion and Final Thoughts      Connect with Ian Blake on LinkedIn by clicking here –https://www.linkedin.com/in/ianblake1  Connect with Daniel Welling on LinkedIn by clicking here –https://www.linkedin.com/in/daniel-welling-54659715/  Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/     Visit The MSP Finance Team website, simply click here –https://www.mspfinanceteam.com/      We look forward to catching up with you on the next one. Stay tuned!   

Send us a textSpeaker: Omry Farajun, President, Storage GuardianOmry spoke about the critical cybersecurity strategies for Managed Service Providers (MSPs), emphasizing the necessity of documentation and incident response plans. He highlighted the creation of incident response runbooks aligned with the NIST 2.0 framework to ensure effective incident management. The importance of conducting tabletop exercises was stressed, particularly to identify communication gaps in scenarios involving compromised systems like M365. He also noted that cyber insurance companies now mandate documented incident response plans to prevent policy denials, reinforcing the need for MSPs to prioritize these strategies.Omry also touched on funding opportunities, mentioning the Ontario Innovation Centre's initiative offering up to $200,000 in grants to enhance cybersecurity awareness among Ontario-based MSPs.

A recent report by Auvik reveals significant challenges faced by managed service providers (MSPs), highlighting issues such as tool sprawl, burnout among IT professionals, and the increasing reliance on IT generalists. The report indicates that 50% of MSPs use over ten tools to manage client networks, with many professionals experiencing high levels of stress and burnout. The ongoing retirement of baby boomers in the IT sector exacerbates these issues, leading to a demand for specialists who can assist generalists in navigating the complexities of technology. Key areas of interest for IT professionals include cybersecurity planning and cloud computing, as they seek to enhance productivity and user experience.In addition to the challenges faced by MSPs, two significant cybersecurity incidents have come to light. Kaseya's Network Detective tool was found to have critical vulnerabilities that could expose sensitive data across managed environments. Similarly, a flaw in McDonald's chatbot job application platform compromised the personal information of over 64 million applicants due to weak security measures. These incidents underscore the importance of robust vendor security practices, as clients often hold their MSPs accountable for data breaches, regardless of the source.The podcast also discusses the ongoing struggle for right-to-repair legislation, which has seen limited enforcement despite public support. A report indicates that many products lack accessible repair materials, and manufacturers continue to resist changes that would facilitate repairs. This situation presents an opportunity for service firms to incorporate repairability into their procurement strategies and asset management services, aligning with client values around sustainability and cost control.Finally, Sonomi has launched new tools aimed at enhancing business impact analysis and continuity planning for cybersecurity professionals. These tools are designed to help MSPs communicate the business value of cybersecurity to leadership, shifting the perception of security from a cost center to a value driver. The success of these initiatives will depend on MSPs' ability to integrate these features into their service delivery, ultimately positioning them as strategic partners who understand both technology and business needs. Four things to know today 00:00 Auvik Report Warns MSPs of Tool Sprawl, Talent Drain, and Rising Burnout04:10 Kaseya and McDonald's Incidents Reveal Fragile Trust in Vendor Security Practices07:01 Manufacturers Withhold Parts, Manuals Despite State-Level Repair Rights Legislation08:40 Cynomi Adds Business Impact and Continuity Planning Tools to Help MSPs Drive Strategic Outcomes This is the Business of Tech.    Supported by: https://getflexpoint.com/msp-radio/ ThreatDown Webinar:  https://bit.ly/threatdown  All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

We begin with a simple truth. If you want to attract and retain A players in your MSP, you need to lead like one. Many business owners want highly engaged, proactive team members who take ownership and drive the business forward. Yet when that energy is missing, the first step is not to blame the team but to reflect on your own leadership. Julie and I explore how your team's performance is often a direct reflection of the environment you've created. A Players don't arrive fully formed. They grow in the right conditions.  Julie introduces a practical framework that breaks down team behaviour into three causes. One, they can't do the job. This may be down to a lack of skill or confidence. Two, they won't do the job. This points to a relationship issue or something deeper going on beneath the surface. Three, they don't do the job because they haven't bought into the direction or they are unclear about it. All of these are leadership challenges. When leaders understand this, they unlock the ability to re-engage and develop every person in their team.  Throughout the conversation, Julie explains how leaders can assess their teams with this model and then take action. We talk about how engagement is driven by three things. Clear communication. The right skills and confidence. And strong working relationships. If any of these are missing, even a capable and motivated person can start to disengage. The key is to be proactive. Think about each team member, where they are on this scale, and what you need to do to help them move forward.  One of the strongest moments in this episode comes when Julie challenges the idea that someone is an A player by nature. Instead, she explains that high engagement comes when people know where they are going, feel connected to their leader, and feel capable in their role. Without those three factors in place, even great people can drift. As leaders, we have the responsibility to create that environment. When we do, people step up.  We share a real example from one of our MSP leaders who believed their team was underperforming. When we applied the framework, it became clear the team were not unmotivated, they were unclear. Direction had not been shared clearly. Conversations had been rushed or avoided. Once that changed, people became more engaged and started contributing ideas and driving projects forward. This is what happens when leadership becomes intentional.  Julie finishes with a powerful reminder. A players thrive under A leaders. If you want to create a business full of energy, momentum and ownership, it begins with how you show up every day. Your words. Your clarity. Your consistency. And your ability to see what each person needs to perform at their best. This is where real team growth begins.  This episode is full of practical guidance for MSP owners who are ready to shift how they lead and create a more engaged team. It will help you reflect on how you lead, how you communicate, and how you support others to become more confident, committed and capable.  Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK  And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon! 

Artificial intelligence (AI) is evolving beyond a mere tool to become the foundational operating system for modern businesses, particularly in the SMB and mid-market sectors. Anurag Agarwal, founder and chief global analyst at TechIsle, discusses the transformative potential of AI as an operating system (AIOS), which would integrate intelligent capabilities at the core of computing. This concept envisions a system that learns user behavior, anticipates needs, and automates tasks, blurring the lines between user intent and system action. However, Agarwal emphasizes that we are still in the early stages of this evolution, with AIOS being more of an aspirational goal than a current reality.The conversation also delves into the concept of agentic AI, which represents a shift from traditional robotic process automation (RPA) to more autonomous, judgment-driven automation. While many SMBs are exploring agentic AI for applications like customer service and IT operations, the adoption remains nascent. The research indicates that businesses are looking for solutions that can handle complex processes without human intervention, highlighting the need for operational autonomy. Agarwal points out that the challenges of integrating AI into existing workflows and ensuring accountability for AI-driven decisions are significant hurdles that need to be addressed.Security is another critical theme discussed, as AI presents both opportunities and risks. The podcast highlights the dual nature of AI as a "sword and a shield," where it can be used to enhance security measures but also introduces new attack vectors. Threats such as social engineering, data poisoning, and automated exploitation are becoming more prevalent, necessitating advanced security solutions. Agarwal mentions that while some vendors are making strides in AI-powered security, there is still a gap in readiness for SMBs and mid-market firms to effectively implement these solutions.Finally, the discussion touches on the importance of unified experience platforms (UXPs) that integrate customer and employee experiences. Agarwal explains that these platforms aim to streamline communication and enhance interactions across various touchpoints, ultimately driving operational efficiency and customer satisfaction. However, there is a notable gap in the readiness of the partner channel to implement these solutions effectively. The conversation concludes with a call for MSPs to focus on understanding customer needs and building their capabilities to bridge this gap, ensuring they can deliver the integrated solutions that businesses are increasingly seeking. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Columbia University has recently suffered a significant data breach, compromising the personal information of 1.8 million individuals, including social security numbers and financial aid details. The hacker, motivated by political opposition to affirmative action policies, claims to have stolen 460 gigabytes of sensitive data. This incident is part of a troubling trend of politically motivated cyber attacks targeting higher education institutions, particularly following the Supreme Court's decision to bar affirmative action practices in 2023. The limited media coverage of this breach raises concerns about data security and the integrity of academic institutions.In a related development, malware detection has surged by 171% in the first quarter of 2025, according to a report from WatchGuard Technologies. This increase highlights the growing sophistication of cyber threats that are outpacing traditional defenses. The report indicates a staggering 712% rise in new malware threats on endpoints, with the LSASS dumper identified as a leading threat. This trend underscores the need for organizations, especially universities and small businesses, to recognize the escalating risks and adapt their security strategies accordingly.Huntress has announced a collaboration with Microsoft to enhance cybersecurity for businesses, integrating its enterprise-grade solutions with Microsoft environments. This partnership aims to provide essential protections for endpoints and identities, allowing organizations to respond more effectively to cyber threats. Meanwhile, Microsoft is discontinuing the use of its Authenticator app for password storage, prompting users to transition to alternative solutions. This shift emphasizes the need for users to rethink their credential management strategies in light of evolving security practices.The podcast also touches on the implications of recent incidents involving major IT service providers, such as Ingram Micro's ransomware attack, which has raised concerns about vendor trust and supply chain fragility. As vendors face scrutiny following security breaches, the erosion of trust in their products becomes a significant issue for managed service providers (MSPs). Additionally, the discussion includes emerging concepts in artificial intelligence, such as context engineering, and the growing prevalence of AI note-takers in meetings, which raises questions about the balance between technological efficiency and human interaction in the workplace. Four things to know today 00:00 Columbia Breach and Malware Surge Show Why Compliance Alone Fails in Today's Threat Landscape04:19 Huntress and Microsoft Join Forces to Bring Enterprise-Grade Security to SMBs and MSPs07:18 Palo Alto Networks Denies Involvement in Ingram Micro Ransomware Attack08:53 MCP's Universal Plugin Model Could Transform MSP Integration and Governance This is the Business of Tech.    Supported by: https://mspradio.com/engage/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Shy, introverted, and autistic - I bombed my first sales interview selling knockoff perfume. But I went on to never miss a sales target for 3 consecutive years and built a 20-year career helping MSPs scale from $5M to $50M+. If you're a technical founder who thinks you're "not cut out for sales," this video will change everything.//Welcome to Repeatable Revenue, hosted by strategic growth advisor , Ray J. Green.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

Talking about automation with your MSP team can feel overwhelming or even a little threatening. You know it will save time. You know it will boost profit. But the minute you bring it up, people assume it's about replacing jobs or overhauling everything at once.   In this episode of Know, Grow, Scale, host Laura Johns, founder of The Business Growers, shows MSP owners how to make automation a no brainer for you and your team.   Why avoiding automation is costing you time, money, and top talent Where to start automating (without a dev team or big budget) Simple wins you can implement today with tools you already use How to get your team excited about automation instead of resisting it If you're stuck in busywork, dropping balls, or scaling slower than you want, this episode gives you the clarity and tools to change that. Learn how smart automation can free up your team, wow your clients, and grow your bottom line.     _____________________________________________________________   About The Business Growers  Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/

“If you're going to do something, do it right. Don't cut corners. Use the right partners.” — Jake Jacoby, TELCLOUD In the latest episode of the POTS and Shots podcast series, Doug Green, Publisher of Technology Reseller News, reconnects with Jake Jacoby, Founder and CEO of TELCLOUD, to unpack one of the most overlooked—but absolutely critical—elements of delivering POTS replacement: billing and compliance. For many MSPs and resellers, the conversation around telecom billing evokes little more than eye rolls. But Jacoby makes the case that billing isn't just admin—it's the core of doing business right. And for those new to telecom, the complexity of telco billing can quickly become a costly trap if not handled properly. Taxes, regulatory compliance, and FCC filings aren't optional—they're mandatory and can be daunting for those unfamiliar with the industry. That's where TELCLOUD's Telco Bill Center comes in. A Turnkey Solution to a Complex Problem Jacoby explains that TELCLOUD acts as the telco of record through its TBC Communications division, handling everything from tax calculation and billing to collections and regulatory filings. For resellers, this translates into a fully managed, co-branded billing platform that requires no upfront investment and ensures complete compliance. “We've created the easy button for resellers,” said Jacoby. “They can remain white-labeled in service delivery, but TELCLOUD takes care of the billing complexity behind the scenes.” Key features of the Telco Bill Center include: FCC and state tax compliance USF contribution management Customer invoicing and payment collection White-label service delivery with co-branded billing Built-in revenue sharing with resellers Protecting the Channel—and the Customer Doug and Jake explore how failing to address compliance can jeopardize the entire reseller-customer relationship. TELCLOUD's billing platform not only ensures tax and regulatory compliance, but also safeguards both the reseller and the end customer from legal and financial risk. Jacoby emphasizes that TELCLOUD's approach aligns with its broader philosophy: enable resellers to sell and scale, without being bogged down in the infrastructure of compliance. And Now for the Shot… As always, the “Shots” portion of the podcast adds a flavorful twist. This time, Jake brings out Arete Añejo, a sipping tequila from El Llano Distillery—one of the oldest family-run distilleries in Tequila, Mexico. With notes of caramel, vanilla, oak, and butterscotch, it's a smooth reminder that, like great telecom billing, craftsmanship matters. Learn More Visit www.telcloud.com or call 844-900-2270 to explore TELCLOUD's solutions.

In Part 2 of What the Tech: Unpacking Pax8 Beyond, FIT Technologies' CEO Adam Tubbs and COO Ali Amato Tubbs join VP of Client Partnerships Becky Cross to unpack major themes from the Pax8 Beyond Conference. They discuss how AI is accelerating change in the managed services space from the early days of break-fix support to the shift toward recurring services and now toward strategic advisory roles focused on AI and automation. Plus, hear their thoughts on the evolving role of MSPs, building peer connections, and what it was like meeting keynote speaker Neil deGrasse Tyson!

Send us a textIn this candid and compelling episode from Pax8 Beyond 2025, Joey Pinz sits down with Rex Frank, VP of Academy at Pax8 and founder of C-Level. From classic Mustangs to modern AI strategies, Rex shares what it really takes to lead MSPs through their next transformation.Rex explains how agentic AI marks a turning point — as disruptive as the cloud, managed services, or the PC. He urges MSPs to stop waiting and start leading by becoming “customer zero” and mandating AI training within their orgs. But this episode isn't just about technology. It's about structure, mindset, and motion.Drawing on decades of coaching experience, Rex breaks down the “rule of 7,” the hidden costs of undertraining, and why scaling requires letting go of what once worked. He also shares his personal weight loss journey tied to climbing Mount Rainier — and why public goals, peer groups, and urgency drive real change.If you're leading an MSP and wrestling with growth, people, or purpose, this episode delivers rare insight and actionable guidance. 

Send us a textKathleen Lord shares a rare blend of personal grit and professional insight in this dynamic episode recorded live at Pax8 Beyond 2025. From her early passion for equestrian sports to her executive leadership at Zensai, we explore how personal connection, smart systems, and human-centric tech drive real change.Kathleen dives into the realities of horse training, animal instincts, and performance ethics before pivoting into Zensai's mission: helping MSPs deliver post-sale value with ease. Her team's LMS, deeply integrated with Microsoft Teams, offers an elegant solution to a messy problem — keeping end-users engaged and trained without draining MSP resources.We also unpack how AI is reshaping sales funnels and why human connection still matters most — whether in the saddle or the boardroom. 

Send us a textIn this episode recorded live at Pax8 Beyond 2025, Joey Pinz speaks with Shlomi Gian, a tech veteran driving the next chapter of email security with Inky. From anti-phishing to international expansion, Shlomi offers candid insight into how Inky is reshaping the MSP channel with a channel-only model and a coaching-first security approach.We cover Inky's evolution from an enterprise solution to a platform built exclusively for MSPs, leveraging AI, QR-code detection, and banner-based user feedback to block threats and educate users in real-time. Shlomi unpacks the “block and coach” model, Inky's proprietary LLM deployment, and why they run GenAI in-house for both privacy and cost control.He also shares his view on pricing transparency, vendor consolidation, and why MSPs should stop buying “50-cent security.” It's a conversation packed with real value for tech leaders navigating modern threats. 

Send us a textIn this deeply reflective episode recorded at Pax8 Beyond 2025, Joey Pinz chats with legal-tech leader, artist, and founder of Cloud Contracts 365, Kim Simmonds. From songwriting at the piano to transforming legal AI for MSPs, Kim opens up about the intersections of creativity, leadership, and transformation.The conversation begins in melody and moves into mission — how Kim's self-taught songwriting parallels her bold move to launch an AI-powered legal tool designed just for MSPs. She shares her views on the ethical risks of careless AI use (including lawyers being debarred for citing fake case law), and how her platform avoids hallucinations by not relying on LLMs.They explore differences between US and UK work culture, the undervaluation of MSP services in England, and why shifting from revenue-chasing to meaningful service is the ultimate mindset upgrade. 

Send us a textIn this high-gear episode from Pax8 Beyond 2025, Joey Pinz speaks with Colin Britton, COO of Devicie, about everything from Formula One engineering to Microsoft Intune optimization for MSPs. Colin brings decades of experience scaling tech firms across the globe, and he breaks down how Devicie is helping MSPs finally extract full value from Microsoft 365 — especially Intune.Colin explains why MSPs face friction using Microsoft-native tools at scale and how Devicie's automation layer bridges the operational gaps Microsoft leaves open. If you're an MSP tired of jumping between tenants, manually configuring endpoints, or underutilizing Business Premium, this episode hits home.They also explore how AI is rapidly reshaping SMB agility, why consumption-based pricing could shake up business models, and how personal data (from Whoop bands to GitHub Copilot) is becoming a decision-making edge. 

Send us a textIn this inspiring episode recorded at Pax8 Beyond 2025, Joey Pinz sits down with Marco La Vecchia, a tech leader, cancer survivor, and co-founder of Produce 8 — the only digital work analytics platform purpose-built for MSPs. Marco shares how personal transformation and business evolution are deeply connected.Produce 8 offers something rare: easy-to-understand, aggregated data reports that allow MSPs to guide strategic client conversations. From unused licenses to AI impact metrics, their platform arms providers with the insights needed to go beyond break/fix and become true business partners.Marco also opens up about his health journey, the importance of mental clarity, and why driving his kids to school every day defines success more than any revenue goal. Whether he's DJing in his basement, building recurring revenue models, or helping MSPs scale, Marco shows what it means to lead with purpose and clarity. 

Send us a textIn this candid and energizing episode, Joey Pinz sits down with Tom Harshbarger, cybersecurity leader at Red Sift, who shares how everything from Metallica concerts to chronic illness in his family has shaped his approach to leadership, health, and vendor strategy.Recorded live at Pax8 Beyond 2025, Tom reflects on cycling for mental clarity, building trust with MSPs, and the mission behind Red Sift — a company founded by the creators of Shazam to deliver misconfiguration remediation at scale. Their platform empowers MSPs to secure the attack surface while freeing up senior engineers — all while staying invisible to the end customer.Tom also discusses his own health and mindset journey, navigating caregiving for loved ones with POTS, and the mental reprogramming it took to prioritize self-care, sustainable work habits, and meaningful partnerships.From stories of seismic concerts to seismic shifts in MSP cybersecurity, this episode is both vulnerable and visionary — a must-listen for anyone working to scale without burning out. 

Send us a textIn this flavorful and thoughtful conversation from Pax8 Beyond 2025, Joey Pinz sits down with Louis Bagdonas, a leader at Moovila, to explore how cooking, culture, and clarity shape both personal growth and project management in the MSP world.The episode opens with culinary banter — from turkey veal meatballs and single-source olive oil to Lithuanian heritage and the power of finishing what you start. But this isn't just about recipes — it's about how life in and out of the kitchen reveals the habits that lead to success.Louis shares Moovila's mission to help MSPs take control of project management before things go off the rails. He breaks down how MSPs can assess their internal readiness, define what a “project” really means, and avoid letting one person carry the entire load.The conversation shifts to family, discipline, and mindset — from Louis's decision to quit drinking, to making space for impact and balance. Whether you're managing projects or personal pivots, this episode is about owning your process and finding satisfaction in both the work and the results. 

Send us a textIn this high-impact conversation at Pax8 Beyond 2025, Joey Pinz sits down with Rob Rae, legendary MSP advocate and VP at Pax8, to talk about platforms, peer groups, and the pulse of the managed services community.Rob shares what sets Pax8 apart from traditional distributors — its MSP-only focus, commitment to partner success, and its evolution into a true marketplace, not just a catalog. He explains how the newly launched public storefronts allow MSPs to create digital buying experiences for end clients, and how Pax8's AI-powered recommendations are reshaping vendor discovery and security posture.The heart of the episode dives into community — from Rob's deep belief in peer groups and soft skill development, to how the post-pandemic MSP landscape has changed. He opens up about Pax8's internal billing transition and how staying responsive during disruption is an act of discipline.Rob also shares the emotional story of how a simple piece of advice transformed an MSP's business — a reminder of the long-term impact one voice can have. 

Send us a textIn this thoughtful and grounded episode of Joey Pinz Discipline Conversations, Joey sits down with Ken Tripp of Netwrix to discuss the evolving challenges MSPs face — and how true partner-led collaboration can help solve them. Recorded live at Pax8 Beyond 2025, this conversation weaves cybersecurity, personal transformation, and the need for industry-wide unity.Ken explains how Netwrix helps MSPs secure and profit from Microsoft, especially in relation to Copilot rollouts, compliance obligations, and scaling client environments without adding technical overhead. He discusses the shared responsibility model and how Netwrix streamlines identity, permissions, and data classification through AI — reducing labor costs and delivering predictable value to MSPs managing dozens or hundreds of tenants.The conversation also turns personal: Ken shares his 120-pound weight loss journey following a major health scare and how discipline and routine helped him reshape his life. That same clarity, he says, is needed in the MSP space — not just from vendors, but through shared change and joint accountability across the ecosystem. 

Send us a textIn this energetic and introspective episode recorded live at Pax8 Beyond 2025, Joey Pinz talks with Gene Kim, VP of Sales at Absolute, about what MSPs truly need from their security vendors — and how personal resilience echoes in business strategy.Gene opens with reflections on surfing at San Onofre State Beach, how the ocean provides a space for introspection, and how tracking progress — even in hobbies — helps him stay motivated. This passion for metrics carries into his work, where he supports MSPs navigating the challenges of brand visibility, cybersecurity threats, human capital gaps, and delivering operational excellence to SMB clients.The episode also explores Absolute's application persistence and resilience tools, which help MSPs ensure critical software stays active — even after catastrophic failures. With 600M+ devices already embedded at the BIOS level, Gene explains how Absolute provides continuity at a scale few can match.In a powerful moment, Joey shares his 120-pound weight loss journey, prompting Gene to reflect on how discipline, metrics, and mindset shape both personal and business transformations. 

Send us a textIn this heartfelt and high-impact episode recorded at Pax8 Beyond 2025, Joey Pinz sits down with Christopher Marquez of IronScales for a powerful conversation that blends vendor strategy, personal resilience, and community leadership.Christopher kicks off by sharing his goals for the week: learning from partners, improving services, and helping MSPs strengthen their security posture. He breaks down how IronScales uses adaptive AI to protect against phishing and email attacks, offering efficient deployment, automation, and education as part of their channel-first approach. MSPs benefit from tools like free email health checks, coaching support, and NFR licenses for internal use.But this episode goes beyond tech. Christopher opens up about his past struggle with alcohol abuse, the wake-up call from his doctor, and his journey to recovery and lasting wellness. He and Joey reflect on the power of discipline, coaching, and community in transforming both business and life.From pork green chili to partner enablement to self-awareness, this conversation is a rich mix of grit, gratitude, and growth — for anyone navigating the MSP space or a personal reset. 

Send us a textIn this thoughtful and grounded conversation recorded at Pax8 Beyond 2025, Joey Pinz sits down with Chance Weaver, a seasoned MSP veteran and executive at High Wire Networks, to unpack the intersection of growth, wellness, and sustainable leadership in tech.Chance shares his personal journey through multiple acquisitions, the burnout that followed, and how introspection and intentionality helped him realign with what really matters. They talk openly about the toll that tech leadership can take — especially in the fast-paced world of MSPs — and how High Wire's growth strategy aims to be bold without breaking people.This episode also explores the High Wire partner model, how they scale complex cybersecurity services like SOC-as-a-Service, and the importance of enabling MSPs to lead with their brand, not the vendor's. Chance emphasizes that the secret isn't more tools — it's more clarity.If you're running an MSP or leading a tech team, this episode will resonate. It's about listening to yourself, empowering your partners, and knowing when it's time to let go — or gear up again. 

Send us a textIn this refreshingly candid episode of Joey Pinz Discipline Conversations, Joey sits down with Drew Schlussel, Director of Technical Product Marketing at Wasabi Technologies, to talk about simplifying cloud storage and scaling the right way. Recorded live at Pax8 Beyond 2025, this episode cuts through the jargon and gets to the core of what partners truly want: predictability, transparency, and performance that actually delivers.Drew breaks down Wasabi's flat-fee storage model, its refusal to charge for egress or API calls, and why they've ditched tiered pricing entirely. It's not just a technical decision — it's a cultural one. He dives into the psychology behind data usage, vendor relationships, and what it means to truly earn the trust of MSPs.The conversation also covers why Wasabi is doubling down on channel-only sales, how the company avoids fear-based marketing, and Drew's personal perspective on building tech brands that scale without selling out.If you're in the MSP space and tired of the nickel-and-dime model from traditional hyperscalers, this episode will feel like a much-needed reality check. 

Send us a textIn this deep and forward-looking conversation, Joey Pinz sits down with Chris Day, founder of TopLeft and creator of IT Glue, to explore how technology, intention, and transparency intersect in leadership. Recorded live at Pax8 Beyond 2025, this episode is a must-listen for any MSP founder or operator navigating rapid scale, system chaos, and AI disruption.Chris shares what it was like to build IT Glue from scratch, how TopLeft was born from his own pain points in task management, and what he's learning as he transitions from building tools to building teams. He dives into the current AI landscape, unpacking what's real, what's fluff, and what MSPs actually need to be paying attention to.The conversation also turns personal: Chris discusses the pressure of past success, the challenge of staying grounded post-exit, and how transparency — in business models, client interactions, and personal growth — has become a guiding principle.Whether you're scaling a platform or scaling yourself, this episode delivers clarity, candor, and strategic foresight from one of the MSP industry's most influential builders. 

Send us a textIn this candid and energizing conversation, Joey Pinz sits down with Ryan Ettridge, co-founder and CEO of CyberCert, for a deep dive into martial arts, cybersecurity, and the power of self-awareness. Recorded live at Pax8 Beyond 2025, the episode kicks off with a discussion on Ryan's lifelong relationship with martial arts, including earning multiple black belts, a serious neck injury, and how jiu-jitsu taught him humility, confidence, and long-term mindset.The conversation transitions to business as Ryan shares his vision for CyberCert and the global launch of the SMB 1001 certification standard. Tailored specifically for small and medium-sized businesses, this standard is designed to be MSP-led, making the managed service provider an essential part of the certification process. Cyber insurers recognize it, reducing friction and increasing trust for SMB clients.Ryan also opens up about his personal journey through burnout, executive coaching, and the realization that every leader must confront their internal fears. He's now building an AI executive coaching app to help others do the same.Whether you're an MSP, a cybersecurity pro, or someone chasing alignment in life and business — this episode is packed with strategy, storytelling, and substance. 

Send us a textIn this laid-back yet deeply insightful conversation recorded live at Pax8 Beyond 2025, Joey Pinz sits down with Charlie Tomeo, CRO of Rewst, to talk automation, community, and catching kingfish.Charlie shares how his love for fishing helps him reset from the startup grind, offering a rare glimpse into the human side of high-stakes leadership. But the conversation quickly dives into strategy as he explains how Rewstempowers MSPs to automate both the obvious (onboarding, offboarding, password resets) and the often-overlooked “high-hanging fruit” — tasks MSPs haven't automated because they've never done them at all.Rewst isn't just saving time — it's transforming automation into a revenue source and making MSPs indispensable to their clients. Charlie explains how their open canvas approach lets both beginners and tech artists build powerful, customized workflows.We also dig into how leadership is evolving, especially for younger tech teams. Charlie discusses mentorship, motivation, and the value of listening — whether on a Rewst open mic call or in the field with a fishing rod. 

Send us a textIn this energizing episode of Joey Pinz Discipline Conversations, Damo Vasudevan of SuperOps joins us from Pax8 Beyond 2025 to talk about AI, mindset, and meatless gains. From Mark Wahlberg-inspired fitness routines to building next-gen PSA/RMM tools, Damo reveals how discipline drives transformation — in both body and business.Damo shares his journey of sticking to a vegetarian diet while maintaining strength and balance, comparing it to the deliberate, incremental innovation behind SuperOps. With over 2,500 features shipped and a channel-focused roadmap, SuperOps is helping MSPs modernize operations, automate intelligently, and scale with confidence.The conversation dives deep into Pathfinder AI, SuperOps' AI engine that analyzes client data, identifies bottlenecks, and offers strategic recommendations to help MSPs grow. Damo also tackles MSP skepticism around AI, encouraging partners to embrace augmentation over replacement.If you're an MSP leader thinking about future-proofing your stack — and your habits — this episode delivers a motivating blend of technology and personal mastery. 

Send us a textIn this dynamic episode from Pax8 Beyond 2025, Joey Pinz sits down with Pinar Ormeci, CEO of Timus Networks, for a refreshingly personal and strategic conversation about the future of MSP security—and the mindset shifts that fuel real change.From her love of Legos and pickleball to her experience shedding 120 pounds and redefining identity, Pinar shares how life outside of work deeply informs her leadership inside it. She opens up about her journey from enterprise sales to leading a fast-growth cybersecurity startup committed to replacing outdated VPNs with always-on encrypted access.Pinar explains how Timus Networks empowers MSPs by giving them back control of the network stack, improving client intimacy, and transforming security from a cost center into a growth enabler. She emphasizes the importance of listening to partners, iterating based on feedback, and showing up as a vendor that truly cares.This episode weaves together cybersecurity, mental clarity, and personal evolution—with humor, grit, and actionable insight. Whether you're building your business or building a 5,000-piece Lego set, Pinar shows why focus and flexibility are everything. 

Send us a textIn this soul-rich episode recorded live at Pax8 Beyond 2025, Joey Pinz welcomes Darrin Swan — a cybersecurity strategist, vinyl collector, and espresso aficionado — to explore the habits and mindsets that drive both personal clarity and professional performance.Darrin opens up about his nightly ritual of selecting vinyl records to guide his mindset the next morning, the art of mastering an Italian espresso machine, and how these moments of intentionality ripple into his leadership at Total Helps. He shares how setting the tone for the day—creatively and energetically—has shaped his approach to solving problems and leading high-performing teams.On the business side, the conversation gets tactical as Darrin lays out the MSP challenges he's tackling: client security, talent retention, and the need to move from reactive to proactive cybersecurity strategies. He also highlights how mid-market acceptance of MSPs is growing—and how partner trust, cultural transparency, and gamification are key to success in this next phase of growth.It's a unique blend of music, mindset, and cybersecurity that delivers both strategic insight and personal inspiration. 

Send us a textIn this wide-ranging episode of Joey Pinz Discipline Conversations, cybersecurity leader Joe Saunders of Check Point shares his journey—from Cuban cigars to global IT strategy. Recorded live at Pax8 Beyond 2025, this conversation blends personal passions with serious insights on cybersecurity, leadership, and AI.Joe kicks things off with a deep appreciation for cigars, explaining how a Cuban cigar gifted at a Pax8 event sparked his fascination. From flavor profiles to Connecticut Maduro wrappers, Joe uses the cigar world as a metaphor for personalization and nuance—something he also values in business relationships.The conversation shifts to Check Point's major Infinity Platform launch, a consolidated suite of AI-powered security tools designed to better serve MSPs and SMBs. Joe highlights the importance of MSP-focused features like multi-tenancy, API integrations, and compliance frameworks (SOC, ISO), all tailored for modern partner operations.He also reflects on the role of discipline and self-awareness in his own growth, echoing Joey's own health journey. Joe closes by inviting MSPs to visit the Check Point booth, try the platform with free licenses, and embrace AI-driven security innovation. 

Managed service providers (MSPs) are currently facing unprecedented pressure from clients regarding cybersecurity, with a significant increase in expectations for MSPs to manage their cybersecurity infrastructure. A recent survey revealed that 84% of MSPs report their clients now expect them to handle cybersecurity end-to-end, a notable rise from 65% the previous year. This shift comes as MSPs themselves are under increased scrutiny, with 77% reporting heightened oversight of their security practices. The growing concern over emerging threats, particularly those related to artificial intelligence, has further complicated the landscape, as MSPs find themselves caught between rising client demands and a lack of accountability from cybersecurity vendors.In a related development, a fraudulent impersonator has been using artificial intelligence to mimic the voice and writing style of U.S. Secretary of State Marco Rubio, successfully contacting several high-level officials to manipulate them for sensitive information. This incident highlights the vulnerabilities in secure communication channels and the ease with which attackers can exploit lax data security among government officials. The FBI has issued warnings about ongoing malicious messaging campaigns that utilize AI-generated voice messaging, emphasizing the need for enhanced verification protocols in executive communications.Additionally, attackers have been exploiting Microsoft 365's direct send feature to launch phishing attacks, impacting over 70 organizations. This method allows attackers to send emails that appear to come from legitimate internal addresses, bypassing traditional security measures. Research indicates that conventional phishing awareness training is largely ineffective, with many employees failing to recognize phishing attempts even after training. The study suggests a shift towards interactive training methods, which have proven more effective in reducing the likelihood of falling victim to such scams.Ingram Micro has begun restoring customer ordering capabilities following a ransomware attack that temporarily disabled its systems, but the company's lack of communication during the crisis has raised concerns among partners. The incident serves as a case study in breach communication, highlighting the importance of transparency and effective communication in maintaining trust. Meanwhile, Kaseya has expanded its community investment with the Technology Marketing Toolkit, aimed at enhancing resources for MSPs. However, questions remain about the potential cultural clash and the impact on the independence of the Toolkit's offerings within Kaseya's larger ecosystem. Four things to know today 00:00 MSPs Face Rising Cybersecurity Pressure as Clients Demand Full Protection and Vendors Sidestep Shared Risk04:25 AI Deepfake Impersonates Secretary of State in Sophisticated Attack, Exposing Risks for Executive Security09:17 Ingram Micro Begins System Restoration After Ransomware Attack, But Silence Frustrates12:07 Robin Robins Sells Technology Marketing Toolkit; Joins Kaseya as Strategic Advisor This is the Business of Tech.    Supported by:  https://getnerdio.com/nerdio-manager-for-msp/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Ingram Micro has suffered a significant ransomware attack attributed to the SafePay group, disrupting its systems and affecting deliveries across multiple regions. The attack, which is believed to have exploited vulnerabilities in the company's GlobalProtect virtual private network, has left its website and online ordering systems offline since July 5, 2025. SafePay claims to have accessed sensitive data, including financial information and customer records, and has demanded a ransom for data security. This incident highlights the fragility of the supply chain for IT providers, as Ingram Micro is a critical distributor relied upon by managed service providers (MSPs) and value-added resellers (VARs).The podcast also discusses the recent shift in the desktop operating system market, with Windows 11 surpassing Windows 10 in market share. Despite this milestone, the adoption of Windows 11 has been slower than its predecessor due to stringent hardware requirements and a lack of consumer interest in upgrading. While the commercial sector is expected to see an increase in shipments as businesses transition to Windows 11, the consumer market remains weak, influenced by tariffs and inflation. Microsoft is preparing to offer extended support for Windows 10, allowing organizations to continue receiving critical updates as the end of support date approaches.Flamingo has launched OpenMSP, a platform aimed at helping MSPs and managed security service providers reduce software costs through open-source tools and AI-driven margin analysis. This initiative comes as software licensing and technician salaries consume a significant portion of revenue for these service providers. Meanwhile, Cloudflare has announced measures to block AI web crawlers by default, addressing concerns over unauthorized content scraping. This move could lead to a new content licensing model for AI training, potentially creating new revenue streams for content-heavy clients.The episode concludes with a tribute to Alan D. Weinberger, the founder of the ASCII group, who recently passed away. His contributions to the IT community and the establishment of a supportive network for MSPs are recognized as significant. The podcast emphasizes the importance of community in the technology-driven business landscape and encourages listeners to consider the human aspect of the industry. Additionally, it highlights the need for robust backup solutions, such as Comet Backup, to protect against potential disruptions in the face of increasing cyber threats.  Four things to know today  00:00 Global IT Distribution Disrupted: Ingram Micro Hit by SafePay Ransomware04:05 Windows 11 Overtakes Windows 10, but PC Market Shows No Signs of a Consumer Upgrade Boom08:55 MSPs Face New Decisions: Block AI Crawlers, Monetize Content, or Embrace Open Source?14:01 ASCII Group Mourns Loss of Founder Who Championed MSPs for Four Decades  Supported by:  https://timezest.com/mspradio/https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Send us a textIs your cybersecurity vendor helping—or just selling? In this insightful conversation from IT Nation Secure 2025, Joey Pinz chats with Paul Lupo of Bitdefender about what it really takes to support Managed Service Providers (MSPs) in today's evolving threat landscape.

Send us a textWhat do rock climbing and cybersecurity have in common? For Matthew Panizari, both demand strategy, grit, and constant reevaluation. In this powerful episode recorded at IT Nation Secure 2025, Joey Pinz explores Matthew's frontline experience in digital forensics and incident response.

Send us a textWhy fear compliance when it can fuel your growth? In this rich and revealing episode from IT Nation Secure 2025, Joey Pinz sits down with Ozzie Saeed, founder of IntelliGRC, to unpack why MSPs should stop dreading cybersecurity frameworks like CMMC—and start seeing them as strategic advantages.

Send us a textHow do you lead 950 engineers and still make time for mechanical watches, family, and learning? In this thoughtful and energizing episode from IT Nation Secure 2025, Joey Pinz interviews David Raissipour, Chief Technology & Product Officer at ConnectWise.

Send us a textDo MSPs hire salespeople too early? Jamie Williams thinks so—and in this engaging and energizing episode from IT Nation Secure 2025, Joey Pinz and Jamie break down the true difference between sales and marketing, the evolving MSP landscape, and the power of routine in life and business.

Send us a textCan cold plunges and clear values make you a better cybersecurity leader? In this introspective and energetic episode from IT Nation Secure 2025, Joey Pinz speaks with Joel Cahill—Wall Street veteran, father, and founder of Infima—to explore personal growth, MSP success, and how simplicity and service win in cybersecurity.

Send us a textWhat happens when you combine a cybersecurity expert with a volunteer fire chief? You get Tim Weber.

Send us a textWould you board a flight if the pilot landed safely only 99.5% of the time? Ricardo Villadiego wouldn't—and he applies that same mindset to cybersecurity. In this high-impact episode from IT Nation Secure 2025, Joey Pinz talks with Ricardo, founder of Lumu, about precision, preparation, and protecting MSPs from EDR evasion and network breaches.✈️ Drawing parallels between aviation and cybersecurity, Ricardo shares how checklists, training, and feedback loops apply to both flying planes and defending networks. He recalls lessons from the Miracle on the Hudson and explains why being “left of boom” isn't optional—it's essential.

Send us a textFrom pulling network cables to helping MSPs plan their exits—Rayanne Buchianico's journey is one of purpose, perseverance, and transformation. In this inspiring episode from IT Nation Secure 2025, Joey Pinz speaks with Rayanne and fellow trailblazer Rhea about their paths into the MSP world and how they're driving change through specialized services and support.

Send us a textAre you chasing every alert but missing the point? In this dynamic episode from IT Nation Secure 2025, Joey Pinz interviews Mark Balovnev, CEO of Serisma, to explore the evolving cybersecurity challenges facing MSPs—and how to approach them with focus and clarity.