Podcasts about msps

I recorded this episode at Barracuda TechSummit25 in Alpbach, Austria, a mountain village that looks like a postcard and hosts some of the most grounded security conversations you will hear all year. My guest is Richard Flanders, Commercial Director at Aura Technology, a managed service provider on the south coast of England that supports public sector organisations and tightly regulated commercial clients. Richard arrived as part of Barracuda's Partner Advisory Board, which means he spends as much time feeding customer reality back into product teams as he does comparing notes with peers in the hallway. We talk through his first TechSummit experience and why the event's focus on hands-on engineering matters for MSPs who live in the weeds of configuration, policy, and response. Richard shares early thoughts on Barracuda's secure edge service and the continued maturation of XDR, but the heart of our chat is the pressure he sees on customers. Compliance is no longer a side quest. ISO 27001, Cyber Essentials Plus, supply chain reporting, and new European rules are shaping budgets and expectations. Boards want proof. Auditors want evidence. Buyers want to know a supplier chose fit-for-purpose tools. That makes documentation, contracts, and the ability to show your working as important as the tech itself. We also get into the human side. In a world that loves point solutions, many teams are tired of alert noise and tool sprawl. Richard explains why a single, coherent view helps his engineers move faster and train better, and why MSPs are leaning into prevention-focused workflows rather than waiting for the next fire. He is candid about the conversations no one enjoys, like end-of-life systems that keep a legacy app alive, and the need for tougher stances when risk sits outside an acceptable boundary. AI comes up too, without the hype. Aura is hiring a Head of AI and Automation, standing up a private AI platform, and committing to ship a handful of small, useful apps for customers in the year ahead. The lens is productivity and safety, with an emphasis on teaching teams how to question outputs and rethink everyday tasks. Add in security awareness training, phishing simulations, and tabletop exercises, and you start to see a culture shift from annual tick-boxes to regular, lived practice. There is a lovely moment of serendipity in here as well. Richard's first conversation on day one was with another partner from Pune, the same city where Aura runs its network operations. They swapped ideas on automation and integration that might never have surfaced on a video call. That is the value of getting people in a room together, especially when the room happens to be carved into the side of a mountain. If you work with an MSP, this episode will help you ask better questions. If you are an MSP, you will recognise the balance Richard describes. Pick the right controls for the risks you actually face. Prove what you do. Keep training. And give your teams a single place to see what matters, so the next incident stays small. ********* Visit the Sponsor of Tech Talks Network: Land your first job  in tech in 6 months as a Software QA Engineering Bootcamp with Careerist https://crst.co/OGCLA

AI-driven transformation is underway as over half of tech and media firms plan major organizational restructures to integrate artificial intelligence, despite the high failure rate of early pilot programs. Salesforce expects AI to handle 50% of service calls by 2027, while Business Insider is quietly using AI to draft articles. Fiverr's "AI-first" restructuring has led to a 30% workforce reduction, sparking backlash. The rapid shift reveals both opportunity and risk, especially as poor implementation and loss of customer trust threaten to undermine the promised benefits.Meanwhile, Microsoft is under fire from Consumer Reports for ending support for Windows 10 on October 14th, leaving hundreds of millions of devices potentially vulnerable. Many cannot upgrade to Windows 11 due to hardware limitations, and Microsoft's proposed $30/year fee for extended updates has drawn criticism. Managed service providers (MSPs) now face an uphill battle to communicate this change, mitigate client dissatisfaction, and navigate rushed hardware refreshes.Cyber resilience and AI are converging across the IT stack. N-able, Syncro, and LogicMonitor are rolling out AI-driven features such as anomaly detection, M365/Entra ID backups, and cross-cloud observability. Microsoft Research's open-source MCP Interviewer tool could open new service opportunities for validating AI infrastructure. The trend signals a shift from AI as novelty to AI as operational backbone — but with much of it still experimental, caution is advised.Finally, big questions loom: Is poor leadership being misdiagnosed as a failure of remote work? Can Oracle's $317B backlog — heavily reliant on OpenAI — actually deliver value? And if generative AI increases global GDP by trillions, who truly benefits — vendors or end users? At the grassroots level, students turning to AI for homework raises concerns about eroding critical thinking and long-term workforce preparedness. Four things to know today 00:00 Over Half of Tech Firms Plan Major Restructures to Embrace AI, Despite High Failure Rates05:28 Consumer Reports Urges Microsoft to Extend Windows 10 Support Beyond October 14 Deadline07:03 From Backup Anomaly Detection to MCP Reliability: AI and Cyber Resilience Are Converging in the IT Stack09:48 From Oracle's AI Gamble to Students Skipping Homework: Who Really Captures the Value of Technology? This is the Business of Tech.    Supported by: https://timezest.com/mspradio/https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship Webinar:   https://bit.ly/msprmail All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I recorded this conversation in Alpbach, Austria, a village that looks like a postcard and hosts a very serious tech gathering. TechSummit25 is Barracuda's deeply technical event, and it shows. The rooms are packed with solution architects, product managers, and engineers comparing notes with customers who run these systems every day. It is the kind of environment where product direction and real-world pain points meet over a coffee, then head straight into a lab to test an idea. My guest today is Neal Bradbury, Chief Product Officer at Barracuda, who leads engineering, product management, and the operations teams that keep services running around the clock. Fresh from a session titled “Secured today, secured tomorrow,” Neal breaks down what that promise means in practice. We explore why Barracuda is doubling down on a platform approach with Barracuda One, how a single dashboard helps teams see posture and value in one place, and why consolidation matters when alerts and tools pile up faster than teams can respond. We also talk about the balance between immediate protection and longer-term planning. Neil explains how quarterly releases and shared services underpin the roadmap, how zero trust network access moves from theory to deployment as VPNs fade, and how managed vulnerability services help organizations find risks they did not know they had. He shares why service providers are shifting toward vCIO and vCISO models, how value reporting answers the board's simplest question about where the budget goes, and why response time is the measure that keeps coming up in every conversation. Secured today, secured tomorrow The headline theme is simple enough. Know where you stand right now, then set a clear plan for the next year. Barracuda One aims to cut noise and show whether tools are configured properly. The same view rolls up alerts across email, network, and application security, and for MSPs it stretches across all customers. That single source of truth is designed to reduce swivel-chair work and make decisions faster. We dig into the reality of tool sprawl and alert fatigue. A recent study Barracuda commissioned points to teams carrying too many point solutions, with slower responses and misconfigurations as the cost. Neal's answer is convergence without ignoring specialist depth. Product groups keep shipping, while shared AI and threat protection services raise the floor across the portfolio. That approach feeds directly into XDR, where integrations with tenants, firewalls, and endpoints help shrink the gap between detection and action. AI sits in the background of all of this. Neal describes it as a reckless intern that needs guardrails. In practice that means setup wizards that cut deployment time, incident response that can pull a bad message from twenty tenants in one sweep, and ML-driven triggers that fire automated remediation when patterns line up. The aim is clear. Let machines handle the routine work at machine speed, so people can focus on decisions and the weird edge cases attackers love to try. What listeners will take away If you run security day to day, you will hear practical direction rather than slogans. Consolidated dashboards exist to show posture, not just counts. Value reporting exists to explain outcomes to a board, not to pad a slide deck. Managed services rise in importance because many organizations need strategy as much as tools, and that includes smaller enterprises that outsource large parts of their stack. For leaders planning the next quarter, the emphasis on zero trust and managed vulnerability services will stand out. For operators, the XDR and SOAR focus is about shaving minutes into seconds, connecting identity with network and endpoint events, and giving analysts room to breathe. And for anyone curious about how product roadmaps form, conferences like this one offer a candid loop between feedback and action that you rarely see on a press release. By the time we wrap, Alpbach's quiet streets feel like an unlikely place to discuss ransomware, posture, and platform design. Yet that contrast makes the conversation land even harder. Secure today, plan for tomorrow, and give your team the visibility to do both.

In this week's Security Squawk Podcast, Bryan Hornung and Randy Bryan break down two major cybersecurity threats making headlines. First, Bryan covers how artificial intelligence is already supercharging ransomware, making attacks faster, cheaper, and harder to stop. Then Randy dives into the massive ShinyHunters breach that leaked sensitive data from Vietnam's national credit bureau, putting millions at risk worldwide. Tune in for sharp insights, practical advice, and a dose of wit as we connect the dots for business owners, IT professionals, and MSPs. ️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! https://streamyard.com/pal/d/65161790...

In this episode of MSP Business School, host Brian Doyle explores the dynamics of breaking into enterprise markets with expert guest Rob Warshaw. With his extensive experience in the Fortune 10 healthcare industry, Rob offers invaluable insights into how MSPs can navigate the complexities of engaging large-scale organizations. This episode presents a deep dive into the strategic steps needed to penetrate the enterprise segment, emphasizing the significance of understanding the customer and nurturing long-term relationships. The conversation begins with touching on the necessity for MSPs to understand the distinctive nature of enterprise clients compared to smaller-scale businesses. According to Rob and Brian, those targeting the enterprise sector should anticipate a long, yet rewarding journey involving arduous procurement processes and often extended sales cycles. The episode discusses critical elements such as aligning technological solutions effectively with client needs and setting realistic timelines to ensure a successful entry into the enterprise marketplace. Key Takeaways: Understanding the Client's Needs: Companies must prioritize understanding the specific problems their enterprise clients face and demonstrate a clear capability to solve these problems. Relationships Matter: The importance of having a strategic, long-term relationship rather than just a transactional approach cannot be overstated. Establishing trust and proving genuine interest in the client's industry are vital. Sales Cycle Realities: Preparing for an extended sales process is crucial, as closing deals in the enterprise sector often demands patience and strategic planning. Preparation is Key: Enterprises appreciate vendors who exhibit preparation, industry awareness, and tailored solutions, which are often more valued than mere enthusiasm or innovation claims. Pitfalls to Avoid: Misalignment between client needs and vendor capabilities can be a quick disqualifier. Vendors need to avoid appearing naive or uninformed about the client's industry and challenges. Guest Name: Rob Warshaw LinkedIn page: https://www.linkedin.com/in/robwarshaw/ Company: DigiStratEx Website: https://digistratex.com/ Host: Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox/ Sponsor: vCIOToolbox: https://vciotoolbox.com

In this episode of the Know Grow Scale podcast, Laura Johns sits down with Jim Gernatt, CEO and co-founder of Netverge, to explore how his company is transforming the way MSPs manage networks, systems, and alerts. Netverge was born out of real operational challenges, like excessive alerts, project delays, and time-consuming troubleshooting. Rather than adding another tool to the tech stack, Netverge consolidates key MSP functions into one AI-powered platform. The conversation covers: - Why traditional monitoring tools overwhelm engineers  - How Netverge prioritizes real issues over false alarms - The role of AI agents in reducing manual troubleshooting - Built-in SOPs and structured documentation for faster support - How Netverge eliminates the need for multiple disjointed tools - Real-time dashboards, performance insights, and proactive alerting Jim also gives a live walkthrough of the platform, showing how it helps MSPs save time, reduce distractions, and improve service quality. Learn more or book a demo: https://netverge.com/ Follow The Business Growers: https://www.instagram.com/thebizgrowers/ About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/ 

Small businesses and managed service providers (MSPs) are currently facing a significant labor squeeze, with many unfilled job openings despite a backdrop of economic growth. According to recent reports, a notable percentage of small business owners are struggling to find qualified candidates, particularly in sectors like construction and manufacturing. The IT job market is also experiencing a downturn, with a rising unemployment rate among IT professionals, highlighting the challenges in finding the right talent for emerging technologies such as AI and blockchain. This situation is forcing businesses to rethink their talent strategies and consider automation and advisory services as solutions to labor shortages.Venture capital is increasingly flowing into AI-driven startups, particularly those targeting the managed service provider sector. A significant portion of venture capital investment is now directed towards AI, with companies like Titan aiming to roll up MSPs and enhance their operations through automation and AI technologies. This trend indicates a shift in the business landscape, where traditional service models may be disrupted by new entrants leveraging AI to improve efficiency and reduce costs. The potential for these companies to scale rapidly raises concerns for existing service providers, who may find themselves competing against automated solutions.The integration of AI in the workplace is accelerating, with a growing number of employees utilizing AI tools for various professional tasks. However, a recent study reveals that a staggering 95% of corporate AI projects fail to deliver significant revenue increases, often leading to data breaches and other complications. This disconnect between enthusiasm for AI and its practical implementation presents an opportunity for service providers to step in and guide clients through the complexities of AI integration. By offering strategic advice and support, providers can help businesses turn AI from a mere novelty into a valuable asset that addresses workforce challenges.The consulting industry is also undergoing a transformation, with a decline in job postings and a shift towards specialized expertise. As AI consultants emerge, traditional consulting firms are feeling the pressure, particularly in entry-level positions. This trend mirrors past experiences where new consultants capitalized on emerging technologies, potentially undermining established providers. To remain competitive, managed service providers must adapt by developing their own AI capabilities or partnering with other vendors. By doing so, they can maintain their relevance and ensure they are not sidelined by new entrants promising quick solutions without the necessary technical depth.Four things to know today 00:00 From Construction to Code: Job Market Turbulence Highlights SMB Strain and MSP Talent Gap04:44 VC Bets Show MSPs Are Prime Target for AI Disruption and Consolidation06:58 Shadow IT Goes Mainstream: Employees Embrace AI While Corporate Projects Flounder10:24 Consulting in Crisis: AI Cuts Entry Roles While New “AI Consultants” Chase Clients Directly This is the Business of Tech.     Supported by:  https://scalepad.com/dave/, https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship  Webinar:   https://bit.ly/msprmail All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“You're not trading your customer in for a commission,” says Eric Tuttle of Intermedia Cloud Communications. “With our C.O.R.E. model, you own the customer relationship, the billing, and the long-term value of recurring revenue.” In this Technology Reseller News podcast, Publisher Doug Green speaks with Eric Tuttle of Intermedia Cloud Communications about why ownership and recurring income are more important than ever for MSPs navigating economic uncertainty. Intermedia's C.O.R.E. (Customer Ownership Reseller Model) gives partners control of billing, pricing, and first-tier support—creating “stickier” customer relationships, predictable monthly revenue, and stronger long-term business valuations. Tuttle also highlights the importance of Intermedia's partnership with ScanSource, where partners benefit from consolidated billing, financing options, and dedicated support. With ScanSource's loyal partner base and reach into adjacent markets such as security and point-of-sale, Intermedia is seeing new opportunities beyond traditional UCaaS resellers. From powering major retail brands like Sephora to enabling MSPs and VARs to diversify revenue, Intermedia positions itself as the solid choice for channel partners who want both flexibility and ownership in today's competitive UCaaS space. To learn more, visit www.intermedia.com

In this episode, we dive into Lenovo's channel transformation through the lens of its evolving MSP strategy—with two of the key leaders behind the shift.Cassie Jeppson, who oversees channel programs, tools, and partner enablement for North America, and Arsalan Eizadirad, Lenovo's global MSP strategy lead, join us to unpack how Lenovo is designing programs that meet partners where they are—geographically, strategically, and structurally.From simplifying a tangled web of 2,300+ incentives into a scalable, flexible program, to launching Lenovo 360 pathways across North America, EMEA, LATAM, and APAC, Cassie and Arsalan share how they're localizing a global vision. They dig into how Lenovo is supporting MSPs through dedicated partner success managers, outcome-based enablement tools, and true feedback loops that shape the roadmap.We also explore:How Lenovo's partnership with Pax8 is redefining its presence in the MSP ecosystemWhy a single global program won't work—and how to strike the right balance between consistency and localizationWhat MSPs actually want from vendors (hint: it's not more PowerPoints)The role of omnichannel engagement in partner freedom and flexibilityWhether you're building an MSP program from scratch or trying to scale across regions, this episode is packed with practical insights and strategic lessons from a global vendor that's getting it right._________________________Learn more about Channext

In this special episode Stuart and I take time to reflect on the milestones that have shaped our partnership, our clients, and the Growth Hub as a whole. We start right at the beginning when we first met. It was late in the Covid period and what started as a one-to-one conversation quickly turned into something much bigger. We realised that our values aligned, that our different personalities and skills would complement each other, and that together we could help more people, change more lives, and have a greater impact. That first milestone of recognising the power of working together has been the bedrock of what we do today.  We talk about how important it is for MSP owners to think about partnerships in their own business. Whether you are bringing in a shareholder, working with a potential acquisition partner, or developing your senior leadership team, you need both shared values and complementary skills. Stuart and I are very different in pace, approach, and thinking, but those differences have made the Growth Hub stronger. For MSPs the lesson is clear. Build a team where everyone brings something different to the table but is pulling in the same direction.  Another milestone was the integration of our frameworks, models, and clients. We both had our own ways of working and separate groups of clients when we joined forces. Instead of keeping things divided we decided to combine everything. We pulled together our systems, refined the content, and aligned everything around one shared approach. That was when the Scale with Confidence system really began to evolve. We also brought all our clients together, regardless of what they were paying at the time, and focused purely on delivering massive value. For MSP owners this mirrors what happens when you go through M&A or team integration. The milestone is not only in joining the businesses together but in aligning values, streamlining systems, and creating a single powerful client journey.  We also highlight the milestones in our marketing journey. Marketing to MSPs is not easy because you are busy, your world is changing quickly, and you are bombarded with content every day. What has made the difference for us is listening to what you tell us. Whether it is in coaching calls, events, or informal conversations, we listen to the problems MSP owners share and we turn those into practical content. That has led to a marketing machine that attracts the right people at the right time and makes sure we are having conversations that matter. The lesson here for MSPs is not to overcomplicate marketing. Think about how your clients want to be communicated with, meet them where they are in their journey, and build the right content to help them take the next step.  One of the most powerful milestones we discuss is the importance of future vision. Every MSP business will be sold one day. Whether you plan for it or not, whether it is to employees, family, or an external buyer, the day will come. The milestone is realising that you need to be building a saleable business today if you want to maximise value tomorrow. That means strong systems, predictable recurring revenue, clear leadership, and transferable value. Many MSP owners put this off until it is too late. The shift comes when you deliberately start to build a business that has value beyond you as the owner.  In this episode Stuart and I also share how our vision goes beyond the Growth Hub. We both have personal connections to supporting people with special needs and we are building towards creating a supported living initiative as part of our long-term legacy. That north star keeps us focused and reminds us that the work we do with MSPs is not only about revenue growth and EBITDA multiples. It is about creating businesses that enable owners to live their lives with purpose and choice.  250 episodes in, we are still as energised and committed as ever. The milestones so far have been significant, from our first meeting, to building the Growth Hub, to refining our frameworks, to helping dozens of ambitious MSPs scale with confidence. The future milestones are even bigger. Whether that is supporting more MSPs to reach the one million mark, helping those already there to accelerate to five million, or preparing owners for successful exits, our focus is clear.  We finish this episode by raising a glass to you, our listeners, clients, and supporters. Thank you for being part of this journey and for sharing your feedback, ideas, and encouragement. This podcast would not exist without you. Here is to the next 250 episodes, to more milestones that matter, and to helping even more MSP owners build businesses that give them freedom, impact, and fun.  Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It's 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy.  Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK  And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon! 

Howard M. Cohen, a seasoned expert in the managed service provider (MSP) sector, discusses the current state and future potential of artificial intelligence (AI) for MSPs. He highlights that while adoption rates are still low, with only a small percentage of partners and customers fully integrating agentic AI, there is a growing interest in practical applications. Cohen emphasizes the importance of moving beyond the hype surrounding AI and focusing on real business tools that can enhance service delivery and client engagement.Cohen shares insights from his experience, recalling the excitement of the early days of personal computing and drawing parallels to the current AI landscape. He notes that many discussions around AI lack depth and practical understanding, urging MSPs to seek out genuine applications that can drive results. He cites examples of MSPs successfully implementing AI solutions, such as virtual agents in boutique hotels, which demonstrate the tangible benefits of AI when applied thoughtfully.The conversation also touches on the challenges MSPs face, including data security, compliance concerns, and the need for internal expertise. Cohen argues that MSPs should take a consultative approach, engaging with clients to understand their business processes and identifying opportunities for AI integration. He believes that by focusing on practical applications and outcomes, MSPs can better position themselves in a rapidly evolving market.Finally, the discussion shifts to the implications of changing pricing models in the AI space. With a significant increase in per-use pricing among AI software companies, Cohen warns that MSPs must be prepared to define what constitutes usage and outcomes clearly. He stresses the need for MSPs to adapt their service offerings and pricing strategies to align with these new models, ensuring they can deliver value while navigating the complexities of AI integration. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

OpenAI has announced a major restructuring plan that involves transferring an equity stake valued at over $100 billion to the non-profit organization overseeing it. This move is part of a broader strategy to transition OpenAI from a non-profit to a public benefit corporation, alongside a tentative agreement to resolve financial issues with Microsoft, which has invested over $13 billion in OpenAI since 2019. The revised agreement includes a clause that limits Microsoft's access to OpenAI's most advanced technologies if they achieve artificial general intelligence. This transition is under scrutiny from regulators and raises concerns about OpenAI's commitment to its foundational mission of ensuring that artificial intelligence benefits humanity.The financial implications of OpenAI's restructuring are significant, particularly with an estimated computing cost problem of $350 billion. This staggering figure not only highlights the challenges OpenAI faces but also sets a concerning precedent for other tech companies relying on cloud computing resources. If OpenAI struggles with these costs, it could lead to higher API pricing, throttled access, or abrupt contract changes that would affect managed service providers (MSPs) and their clients. The podcast emphasizes the importance of diversifying partnerships and negotiating flexibility in contracts to mitigate potential volatility in the AI landscape.In other industry news, N-able has launched CATMIP, an initiative aimed at standardizing AI terminology in cybersecurity and IT management. This effort seeks to address the inconsistencies in terminology across different tech vendors, which can lead to errors and ambiguities in AI command interpretation. Meanwhile, Kaseya has reshaped its leadership with a community-first message, appointing new executives to enhance its AI-first platform, Kaseya 365. These changes reflect a shift towards a more community-centric approach for managed service providers, although the podcast cautions that new titles alone won't resolve existing integration challenges.Adobe and Coro are also making strides in integrating AI into their offerings. Adobe has introduced AI agents in its Experience Cloud, with over 70% of customers already adopting the new tools designed to enhance customer experience processes. Coro has released a new version of its cybersecurity platform tailored for small and mid-sized businesses, leveraging AI to simplify security processes. The podcast concludes with a discussion on the decline of the open web, the normalization of AI as a technology, and the importance of aligning AI adoption with business goals rather than treating it as a standalone strategy. Four things to know today 00:00 OpenAI Restructures With $100B Equity Transfer While Confronting $350B Compute Crisis03:58 N-able Pushes AI Standardization While Kaseya Reshapes Leadership for AI-First Future06:51 Adobe Targets Customer Experience as Coro Brings Enterprise Security to SMBs08:28 Open Web Fades, AI Normalizes, and Strategy Matters More Than Ever  This is the Business of Tech.     Supported by:  https://scalepad.com/dave/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

“We eliminate CapEx, embed Zero Trust by default, and lower TCO by 30–40%.” — Niraj Singh, Chief Business Development Officer, Nile Niraj Singh, Chief Business Development Officer at Nile, joined Doug Green, Publisher of Technology Reseller News, to discuss how Nile is redefining enterprise networking with a consumption-based, AI-driven model built for telcos and MSPs. Unlike legacy vendors that sell hardware, licenses, and bolt-on security, Nile delivers Networking-as-a-Service (NaaS) with: 100% OpEx, no CapEx — fully consumption-based pricing Campus Zero Trust built in — isolating every user, device, and app to stop malware propagation AI-native automation — real-time telemetry, anomaly detection, and self-healing networks Lifecycle management included — upgrades, patches, and RMAs fully covered Nile backs its model with a four-nines SLA and money-back guarantee, a rare commitment in enterprise networking. For telcos and MSPs, the impact is significant: Reduced churn by embedding in-building networks alongside connectivity Higher margins thanks to lower TCO (30–40% savings over five years) New revenue streams through bundled, end-to-end secure services Improved NPS with guaranteed reliability and simplified operations “Telcos often compete on commodity connectivity. By partnering with Nile, they can deliver end-to-end SLAs, differentiate services, and retain customers,” Singh explained. Learn more at nilesecure.com.

What does it take to build a $20M MSP without a traditional sales team? In this episode of Now That's IT: Stories of MSP Success, Chris Massey sits down with Simon Marcil, co-founder of S3 Technologies and creator of Propel Your MSP, to explore the power of retention, strategy, and AI-driven innovation.Simon shares how S3 grew by focusing on client value and strategic alignment, why tracking profitability per client matters, and how simple, continuous improvements can transform both service delivery and customer relationships. He also reveals how S3 integrates AI into daily operations—from ticket triage and escalation to bilingual communication and client-facing tools—and why MSPs that fail to embrace it risk being left behind.Whether you're an MSP leader looking to scale, refine your client engagement, or take your first steps with AI, Simon's story is packed with actionable insights and real-world lessons.Let us help you unlock your business's full potential.N-able Business Transformation is Expert led and Peer informed.These valuable executive programs are tailored to provide effective guidance and a faster path to a scalable and successful business.Book a Call with Chris Massey now to learn what Business Transformation can do for you! 'Now that's it: Stories of MSP Success,' dives into the journeys of some of the trailblazers in our industry to find out how they used their passion for technology to help turn Managed Services into the thriving sector it is today. Every episode is packed with the valuable insights, practical strategies, and inspiring anecdotes that lead our guests to the transformative moment when they knew….. Now, that's it.This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements.

The First Minister answers questions from Party Leaders and other MSPs in this weekly question time. Topics covered this week include: Ruth Maguire To ask the First Minister, in light of reports of the rising rate of poverty for families with a baby under one and new evidence from Save the Children that increasing Best Start Grant and Best Start Foods payments could significantly reduce the child poverty rate for this priority group, whether the Scottish Government will consider increasing these payments. Brian Whittle  To ask the First Minister what urgent steps the Scottish Government is taking in response to reports that nursing and midwifery vacancies have risen by 60% in six months.   Paul Sweeney  To ask the First Minister what additional support the Scottish Government is giving to the Public Dental Service, in light of reports that there has been a 10% rise in spending over the last two years due to increased demand.   A full transcript of this week's First Minister's Questions will be available on the Scottish Parliament website: https://www.parliament.scot/chamber-and-committees/official-report

The Pentagon has officially mandated the Cybersecurity Maturity Model Certification (CMMC) for defense contracts, transitioning from a policy framework to enforceable requirements. This regulation, set to take effect on November 10, 2025, requires contractors to meet specific cybersecurity benchmarks based on the sensitivity of the information they handle. With three certification levels, the CMMC aims to ensure that defense-focused providers adhere to stringent cybersecurity standards. This shift presents both opportunities and challenges for managed service providers (MSPs), as some small and medium-sized businesses may opt out of defense contracts due to compliance costs.In a significant development, researchers from New York University have demonstrated the feasibility of AI-powered ransomware, dubbed Ransomware 3.0. This proof-of-concept malware utilizes advanced large-language models to create targeted attacks, making it more difficult to detect and defend against. The incident underscores the growing trend of cybercriminals leveraging AI tools, raising concerns about the potential for real-world applications of such technology. Meanwhile, Microsoft has made multi-factor authentication (MFA) mandatory for Azure portal sign-ins, aiming to enhance cybersecurity and reduce account compromise risks.The podcast also highlights KnowBefore's new white paper on human risk management in cybersecurity, emphasizing a people-centric approach to bolster security culture. Additionally, Secret Double Octopus has launched a program to help MSPs eliminate passwords entirely, moving beyond traditional MFA solutions. Ignite has introduced AI agents tailored for the architecture, engineering, and construction sectors, streamlining documentation tasks and reducing project risks. Sentinel-1's acquisition of Observo AI aims to enhance security operations by improving data management capabilities.Apple recently unveiled updates to its operating systems and new hardware, including the iPhone 17, which features significant security enhancements like Memory Integrity Enforcement. The company is shifting to a year-based version numbering system for its OS updates, aiming for consistency across its ecosystem. While Apple introduced exciting new features, concerns linger about its AI capabilities compared to competitors like Google and Samsung. The podcast concludes by emphasizing the importance of security improvements and the potential support challenges that IT leaders may face as clients compare Apple devices with Android alternatives. Four things to know today 00:00 Pentagon Locks In CMMC Enforcement: Defense Contractors Must Certify or Exit by 202503:00 From AI-Powered Attacks to Forced MFA: Security Baselines Are Moving, and Providers Must Keep Up05:29 From Training to Passwordless to Vertical AI: Vendor Announcements Underscore Shift to Client-Focused Outcomes08:18 Apple's 2025 Launch Balances Security and Hardware Innovation While Downplaying AI This is the Business of Tech.    Supported by:  https://scalepad.com/dave/ https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship  All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

“All those companies are going to one box. One box is the way to go.” — Robert Garry, Founder, The POTS Box Robert Garry, founder of The POTS Box, joined Doug Green, Publisher of Technology Reseller News, to discuss how his company is helping partners tackle the nationwide POTS replacement challenge. The POTS Box delivers an all-in-one device—router, ATA, battery, and portal—manufactured by Data Remote. Designed for life-safety and specialty lines often overlooked in VoIP migrations, the solution supports fire alarms, elevators, fax, door access, and blue light phones. Features include flexible backhaul (broadband or cellular), 24–48 hours of backup power, enhanced lines that eliminate jitter and false alarms, and a management portal for proactive monitoring and alerts. Working strictly through the channel, The POTS Box offers three engagement models: white-label programs with branding and billing support, hybrid models with shared responsibilities, and agent programs that pay commissions for referral-only partners. Nationwide support, sales enablement resources, and 24/7 customer service further strengthen the opportunity. “MSPs and partners who once avoided telecom lines now have a clear path to revenue and customer stickiness,” Garry said. The podcast also includes a slide presentation illustrating product architecture and partner benefits. Learn more at thepotsbox.com

“Press 1 is dead. If you haven't integrated AI into your core telephony stack, you're on the path to obsolescence.” — Andy Abramson, Founder & CEO, Comunicano In this conversation with Doug Green, Publisher of Technology Reseller News, Andy Abramson—32 years into leading Comunicano—explains why legacy, menu-tree IVRs are being displaced by SIP-native AI and real-time voice agents. The result: faster resolution, lower latency, and human-like interactions that finally match the urgency of today's callers. What's changing SIP ↔ AI interconnect: Direct SIP trunking into AI (e.g., OpenAI) turns agents into callable endpoints—simplifying deployment much like early CPaaS did. Network path matters: Zero-hop/HD direct connectivity (e.g., CarrierX/Found/freeconferencecall.com) and Cloudflare's global edge for WebRTC cut jitter, packet loss, and delay—feeding cleaner “robot food” to AI. Voice that sounds human: Advances in neural voices (e.g., ElevenLabs) raise comprehension and comfort, improving CX outcomes. Tool orchestration made simple: MCP/agent frameworks (e.g., Anthropic-style tool calling) connect CRM/ERP and data sources without brittle middleware. Who wins, who loses Winners: UCaaS/CPaaS and AI-forward CCaaS that treat AI agents as first-class endpoints; telcos bundling AI with SIP routing and data plans; high-volume enterprises offloading Tier-1 to real-time AI. At risk: IVR-only vendors, low-end CCaaS, and speech-to-text middleware that don't adopt AI—“adopt or die.” Why it matters for MSPs & channel partners The migration path is here now: swap tree-based IVR for NLP-driven, real-time voice agents, integrate with existing stacks via SIP, and monetize AI minutes + memories. Business impact: shorter handle times, higher first-contact resolution, lower OpEx, and fewer abandoned calls—especially for customers calling with urgent needs. This episode includes a slide presentation outlining the end of menu trees, the SIP-AI architecture, and four go-to-market “wins” for carriers, UC/CPaaS, CCaaS, and large enterprises. Learn more about Andy's work at comunicano.com (one “m”) and his commentary at AndyAbramson.com and on LinkedIn.

This week on Security Squawk, Bryan Hornung and Randy Bryan break down two hard-hitting cybersecurity stories. Jaguar Land Rover's production lines grind to a halt after a massive cyberattack, showing how ransomware directly disrupts global manufacturing. Meanwhile, CISOs face mounting pressure to stay silent about breaches, raising serious questions about transparency, accountability, and corporate risk. Tune in for sharp insights, real-world lessons, and a dose of wit as we unpack what these stories mean for businesses, IT pros, and MSPs. ️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! https://streamyard.com/pal/d/65161790...

“Shadow AI is real—60 to 80% of employees are already using AI at work, whether it's sanctioned or not.” That's the wake-up call from Vinay Goel, CEO of Wald.ai, in a new Technology Reseller News podcast with publisher Doug Green. Goel explains how Wald.ai is helping enterprises and MSPs enable AI safely, in an era when sensitive data is routinely—and often unknowingly—pasted into public AI assistants. Wald.ai acts as a real-time secure proxy between employees and large language models, identifying context, masking sensitive data, and then rehydrating responses—ensuring no trade secrets, HR issues, or financial plans ever leave the company. Unlike traditional DLP, which only catches names or payment data, Wald.ai detects and protects the 85% of sensitive content that standard tools miss. The company's recent partnership with TD SYNNEX and availability on the Google Cloud Marketplace gives MSPs and channel partners a fast track to bring AI security to their customers. For MSPs, Wald.ai is positioned as a simple, self-service platform with no heavy learning curve—plus bundled access to leading AI models like ChatGPT, Gemini, Claude, and Grok without separate agreements. Goel highlights early adoption in regulated industries such as finance, healthcare, and law, but emphasizes the platform's horizontal value: “Every sector has trade secrets worth protecting, from supply chains in manufacturing to product roadmaps in tech.” Learn more at wald.ai  

“Using Viirtue's Vibe platform gave me a $3,000 a month raise.” That's how one partner summed up the difference of moving from costly billing systems and third-party dependencies to Viirtue's all-in-one white label platform. In a new Technology Reseller News podcast, Doug Green speaks with Dan Rosenrauch, CEO of Viirtue, about how MSPs can unlock higher margins, keep customer ownership, and simplify operations by embracing white label VoIP instead of reselling a retail UCaaS brand. Rosenrauch explains that Viirtue's signature Vibe platform is more than billing—it's quoting, taxes, number porting, provisioning, CNAP (Caller Name Presentation), compliance, and automation—all included at no cost. For MSPs, that means avoiding the hidden drain of 3% revenue-share billing fees, which he calls “like paying interest on your own money.” With over 200,000 users already scaled on Viirtue's infrastructure, MSPs can deliver geo-redundancy, E911, QoS, and Stir/Shaken compliance without heavy engineering overhead. Rosenrauch emphasizes that today's most successful MSPs are packaging VoIP with cyber, MDR, Teams Voice, SIP trunks, and e-fax into one flat per-user rate—making VoIP not just high-margin, but also a stickier anchor service. Migration is designed to be frictionless, whether moving from a competitor's white label program or stepping up from an agency model. Viirtue provides tools, templates, and even back-end support to make transitions seamless for partners and invisible to their end customers. As Rosenrauch notes, Viirtue's model empowers MSPs to move from 20% reseller margins to 75% white label margins while keeping customer control. “It's a true growth hack—whether you're a mature MSP trying to save money or a new one just getting started.” Learn more at viirtue.com

Chris Day, Founder & CEO of ScalePad, believes the future of managed services belongs to leaders driving transformation—not just maintaining infrastructure. With ScalePad, he equips MSPs to deliver measurable outcomes, turn data into growth, and make every client conversation a leadership moment. Chris is passionate about challenging and helping leaders think bigger about what's possible. His journey is proof that transformation starts with vision—and that vision becomes reality when leaders have the courage to pursue it. On this episode of From Stuck to Successful, we dive into how MSPs can move beyond uptime and service to create lasting impact, step confidently into the boardroom, and lead in the Customer Success Era. Resources:  Website: https://www.scalepad.com/ LinkedIn: https://www.linkedin.com/in/cbday/

Identity is who we are, and it is constantly being subjected to many different threats. I sat down with Kristen Costagliola CTO at Syncro, to talk about the challenges and some of the solutions to help MSPs and their clients make good decisions about protecting their identity.

In this episode of MSP Business School, hosted by Brian Doyle, listeners are introduced to CJ Arlotta, an expert in public relations with a rich background in journalism and communications. The episode promises valuable insights into how MSPs (Managed Service Providers) can effectively engage with the press and media, a crucial yet often overlooked aspect of business growth and visibility. CJ, with his extensive experience, shares practical advice on positioning MSPs as thought leaders and utilizing strategic PR efforts to enhance brand visibility. Throughout the conversation, CJ emphasizes the importance of cultivating relationships with journalists and understanding the narrative needed to capture their interest. He provides detailed strategies on how MSPs can become credible sources for media outlets by consistently offering value through insights and expertise. Furthermore, CJ discusses the role of a PR consultant in bridging the gap between MSPs and media, outlining how specialized knowledge in verticals like IT and hospitality can significantly boost a company's media presence. This episode is packed with actionable tips for MSPs seeking to enhance their media engagement and establish themselves as industry leaders. Key Takeaways: Relationship Building: Engage with journalists beyond the times you need coverage by offering insights and positioning yourself as a resource. Understanding Media Needs: Tailor your pitches to align with the journalist's current focus and the publication's audience. Strategic PR Initiatives: Employ PR specialists to navigate media landscapes effectively and ensure consistent messaging across all media platforms. Leveraging Content: Use media appearances and content creation as tools to establish credibility and thought leadership within your industry. Emerging Opportunities: Utilize emerging podcasts and local media to reach niche audiences and potential clients effectively. Guest Name: CJ Alotta LinkedIn page: https://www.linkedin.com/in/cjarlotta/ Company: CJ Media Solutions, LLC Website: https://cjmediasolutionsllc.com/ Host: Brian Doyle: https://www.linkedin.com/in/briandoylemetathinq/ Sponsor: vCIOToolbox: https://vciotoolbox.com

“If you're an MSP looking for a growth hack, Viirtue Connect is the place to be.” That's how Dan Rosenrauch, Co-Founder of Viirtue, describes the company's upcoming partner conference and its broader mission to help MSPs scale smarter. In a conversation with Technology Reseller News Publisher Doug Green, Rosenrauch previewed Viirtue Connect 2025, taking place October 7–9 at the Woolworth Theater in downtown Nashville. For the first time, Viirtue is hosting the event outside its Tampa headquarters, choosing Nashville for its central location and vibrant atmosphere. “We don't often get the chance to see all of our partners in one spot,” Rosenrauch said. “Viirtue Connect is about learning how to grow together — and then celebrating together.” Despite industry-wide caution on travel budgets, registrations and sponsorships are already surpassing previous years. Rosenrauch credits this to the growing demand for smaller, more focused gatherings. “These bespoke shows resonate more with partners than the giant generalist events,” he noted. For MSPs, Viirtue Connect promises more than product updates. Attendees will gain hands-on training — from Google Ads and API integration workshops to collaborative Q&A sessions with Viirtue engineers and partners. The event will also showcase the roadmap for the v45 VoIP platform, new integrations such as Authorize.NET, and innovation from Viirtue's Vibe team. Networking opportunities will extend beyond the sessions, with evening events at Nashville landmarks like Luke's Rooftop. Beyond the conference, Rosenrauch emphasized Viirtue's broader role as a growth partner. From high-margin VoIP services to layered offerings like e-fax, cybersecurity, and AI, Viirtue is equipping MSPs with both the technology and the sales enablement to drive recurring revenue. “Our focus is on brand visibility and customer growth,” Rosenrauch said. “We're not just handing partners a solution and saying, ‘good luck.' We're teaching them how to grow.” Learn more and register at connect.viirtue.com.

Phil explained that Microsoft has made Copilot a central part of its roadmap. This means MSPs cannot afford to sit back and wait. If you are not leading your clients into Copilot, someone else will. That could mean losing accounts that you have worked hard to win. Phil shared how his own business moved from experimenting with ChatGPT into fully embedding Copilot across their development and operations. By doing so, they cut development cycles down to a fraction of the time. What used to take ten days is now done in a single day. That sort of productivity gain is not about gimmicks, it is about efficiency, growth, and having more capacity to serve clients better.  One of the big themes from our conversation was the need to link Copilot to ROI. Phil Hames emphasised that clients do not care about the tech in isolation, they care about outcomes. If you are speaking to an MD or FD, the language is about time saved, money protected, and revenue increased. A great example Phil shared was a systems integrator who said without Copilot he would need two assistants to handle the workload. That is the kind of proof point that matters in boardroom conversations. If MSPs focus on ROI, then Copilot becomes a way to open up strategic sales conversations instead of ending up as small talk at events.  We also talked about how to use Copilot to create professional service opportunities. Too often, MSPs risk giving it away by showing the wow factor without packaging it up. Phil outlined how readiness assessments can form the foundation. By reviewing secure scores, checking for malware, ensuring data backup practices are solid, and highlighting user adoption gaps, you immediately move the discussion into risk management and ongoing service delivery. He explained that the average secure score across Microsoft 365 tenants is barely above 50 per cent, and only a small minority get above 70 per cent. That means the majority of businesses are leaving themselves exposed. By positioning Copilot readiness alongside security and compliance, MSPs can frame projects that deliver real value and recurring service opportunities.  One of the most powerful ideas from Phil Hames was how to approach Copilot not as a standalone toy but as part of the wider Microsoft stack. That means choosing strategic projects with clients, solving real problems with measurable outcomes, and then wrapping managed services around them. He shared the story of an agricultural business that used AI to transform their call handling process. By capturing information automatically, decisions could be made faster, response times improved, and fewer staff were needed to handle the same volume. That is where Copilot creates ROI. MSPs who take this approach will have clear case studies to take to prospects and new markets.  We also explored the risk conversation. Many MSPs worry about how to move from talking about features to talking about business value. A practical way is to ask a client to outline their biggest business risks. If IT is not near the top, that raises alarms in itself. By integrating Copilot into this discussion, MSPs can highlight how unprotected data, misconfigured SharePoint access, or weak security controls can turn new AI functionality into a huge vulnerability. As Phil put it, switching on Copilot without readiness is like leaving the office door wide open overnight. This makes the need for ongoing management, monitoring, and support services absolutely clear.  Phil also encouraged MSPs to think about specialisation. If you build a Copilot project in one sector, do not reinvent the wheel for the next client. Package it up, document it, and replicate it across similar businesses. This approach means MSPs can build repeatable services, increase margins, and create frameworks that scale. It is the same principle as writing a book that sells thousands of copies instead of a single edition. By niching down, you can become the go to provider for that sector's AI and Copilot needs.  As we wrapped up the conversation, Phil Hames outlined three clear actions for MSPs. First, use Copilot internally so you have credibility and real stories to share. Second, package your offering so it is not only about licences but about readiness, adoption, and measurable usage. Third, keep ROI at the centre of every conversation. Without showing return on investment, clients will not stay engaged and you will miss the chance to build lasting value.  This episode was packed with practical insight that every MSP can take away. Copilot is not a passing trend, it is a core part of Microsoft's future and therefore a core part of the MSP service stack. If you approach it with the mindset of ROI, risk management, and repeatable solutions, then it becomes a gateway to bigger projects, stronger client relationships, and more profitable services. Phil Hames summed it up perfectly: if you are not in AI, how are you going to be in IT? It is time to embrace Copilot, not as a gimmick, but as a tool for growth, security, and long term client value.  Reach out to Phil Hames by visiting the TBSC website, just click HERE, or you can also email him directly at p.hames@tbsc.cloud  Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It's 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy.  Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK  And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!   

Intel's recent agreement with the U.S. government includes a controversial clause that allows the federal government to acquire an additional 5% stake in the company if it loses control of its foundry business. This unusual provision has raised concerns among stakeholders, including investors and employees, as it signifies a level of government intervention in corporate governance that is not typically seen in the U.S. The deal is still being finalized, and the implications for Intel's operations and the broader tech industry remain to be seen.A recent report highlights that Gen Z, despite being digital natives, exhibits poorer cybersecurity practices compared to baby boomers. Only 30% of Gen Z regularly change their passwords, and a mere 36% use antivirus software. This generation's trust in technology is evident, with 18% comfortable allowing AI to act on their behalf. However, the report also notes that 91% of Gen Z believes data security training should be a workplace priority, indicating a desire for improvement in their cybersecurity habits.The threat landscape is evolving, with the emergence of AI-powered ransomware, specifically a strain named PromptLock, which is currently under development. This ransomware utilizes AI to generate scripts for data exfiltration and encryption in real time, posing significant challenges for cybersecurity defenses. Additionally, the ransomware gang Storm-0501 has shifted its focus to cloud data, exploiting accounts without multi-factor authentication to exfiltrate sensitive information and demand ransoms through platforms like Microsoft Teams.The podcast also discusses the cooling hype surrounding AI technologies, particularly following the underwhelming launch of GPT-5. Only 5% of companies have successfully converted AI into revenue, leading to a market correction in the tech sector. As managed service providers increasingly adopt AI tools, questions arise about the long-term implications for workforce development and the potential risks associated with over-investing in emerging technologies. The conversation emphasizes the need for MSPs to focus on governance, compliance, and responsible use of AI while navigating the evolving landscape of cybersecurity and technology. Four things to know today 00:00 Gen Z Lags Boomers in Basic Cybersecurity Habits, GWI Report Finds05:07 Auvik Introduces Smart Alert Suppression to Cut False Alarms in IT Management06:26 White House Confirms Intel Agreement Still in Flux as Commerce Finalizes Terms07:44 AI's Growing Pains—Revenue Gaps, Job Impacts, and MSP Opportunities Collide  This is the Business of Tech.     Supported by:  https://scalepad.com/dave/ https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Overview: In this episode of the SMB Community Podcast, hosts James and Amy are back to discuss various strategies for making MSP companies more valuable before a sale, including eliminating red flags, organizing business documentation, and having a clear elevator pitch. They also talk about industry trends such as the growing demand for specialized services like cloud computing and cybersecurity, the resurgence of buyer interest in smaller companies, and the impact of AI on business valuations. The hosts review recent cybersecurity incidents affecting major companies and discuss the potential need for a dedicated cyber military force. Additionally, the podcast covers notable industry news including Google's legal battle over search data, Elon Musk's new project to rival Microsoft, and Tesla's strategic shift towards humanoid robots. The episode concludes with upcoming events and courses aimed at helping MSPs leverage AI for their businesses.  --- Chapter Markers: 00:00 Introduction and Hosts Welcome  01:39 MSP Question of the Week: Increasing Company Value 06:09 Trends in M&A for Small Businesses 10:09 Recent Cybersecurity Incidents 14:19 Google's Legal Win and AI Impact 16:26 Elon Musk's New Ventures: Macro Hard and Tesla Robots 20:32 Fall Plans and Upcoming AI Course  --- New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI --- Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com

The managed services provider (MSP) market is experiencing a paradoxical trend where revenue is increasing while the number of providers is decreasing. According to Canalys data, global managed services revenue surpassed half a trillion dollars in 2024, reflecting a year-over-year growth of 9.7%. However, the number of channel partners has slightly declined by 0.6%, with large MSPs rapidly acquiring smaller ones. This consolidation trend has led to a significant shift in the market dynamics, where smaller MSPs struggle to compete against larger firms that possess superior resources and pricing power.To survive in this competitive landscape, smaller MSPs must adopt focused strategies, targeting specific customer segments or industries. By doing so, they can achieve higher profit margins, with specialized MSPs reporting EBITDA percentages between 15% to 30%, compared to just 7% for those lacking focus. The article emphasizes that smaller MSPs have several options: they can sell to larger firms, acquire smaller peers, focus on niche markets, or leverage partnerships to remain competitive. The reality is that the middle tier of MSPs is rapidly disappearing, and those who attempt to serve everyone may find themselves at a disadvantage.In addition to the MSP market dynamics, the podcast discusses recent legislative developments, including Michigan's new laws addressing deepfakes, which make it illegal to create AI-generated sexual imagery without consent. This reflects a growing trend across the U.S. to combat nonconsensual abuse imagery, with most states now having similar laws. Furthermore, the U.S. Treasury has imposed sanctions on individuals and entities linked to North Korea's illicit IT worker schemes, highlighting the security risks posed by fraudulent practices in the tech industry.The episode also covers the latest advancements in AI-powered security solutions from various vendors, including Thrive, Addigy, Arctic Wolf, and Acronis. These companies are rolling out new services and products designed to enhance security operations and protect data. The overarching theme is that as technology evolves, the risks associated with it are also increasing, and IT service providers must adapt to these changes by offering value-added services that help clients navigate the complexities of compliance and security in a rapidly changing environment. Four things to know today 00:00 MSP Market Expands to $500B as Provider Count Shrinks Amid Rapid Consolidation04:10 From Abuse Imagery to Supply Chain Threats, Regulation Struggles to Keep Up With Emerging Risks07:45 AI Everywhere: Thrive, Security Vendors, OpenAI, and Microsoft Redefine Service Provider Playbook12:39 D&H and Nutanix Growth Signals Services-Led Future as Distributors and Vendors Push Into MSP Territory This is the Business of Tech.     Supported by:  https://scalepad.com/dave/ https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship  All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

The First Minister answers questions from Party Leaders and other MSPs in this weekly question time. Topics covered this week include: Evelyn Tweed To ask the First Minister what action the Scottish Government is taking to reduce the number of road traffic incidents on the trunk road network, in light of reports of a number of serious accidents over the summer. Tess White To ask the First Minister whether he will provide an update on the steps that the Scottish Government is taking as a result of the Supreme Court judgment in For Women Scotland Ltd v The Scottish Ministers Alex Rowley To ask the First Minister, in light of SEPA's warnings of water scarcity over the summer and the introduction of restrictions on water abstraction last week in some areas, including North Fife, what action the Scottish Government is taking to secure water supply in Scotland in the face of changing climate conditions.   A full transcript of this week's First Minister's Questions is available here: https://www.parliament.scot/chamber-and-committees/official-report/search-what-was-said-in-parliament/recent-publication?meeting=16549&iob=141274 

Tony Scott brings an unparalleled perspective to cybersecurity leadership, having served as CIO of the federal government, VMware, Microsoft, General Motors, and Disney before taking the helm at Intrusion during a critical turnaround phase. When Scott joined Intrusion three and a half years ago, the company was in crisis—running out of money, facing SEC investigations, and dealing with shareholder lawsuits after poor leadership decisions. Today, Intrusion has stabilized its technology, raised sufficient capital, and carved out a unique position in the Applied Threat Intelligence category, focusing on real-time packet-level network analysis that stops zero-day attacks and command-and-control communications that bypass traditional security tools. Topics Discussed: Scott's transition from government service to cybersecurity investment and eventual CEO role The crisis state of Intrusion when he joined and the turnaround strategy implemented Intrusion's pivot from direct sales to a managed service provider (MSP) go-to-market strategy The challenge of creating a new category in Applied Threat Intelligence Building and rightsizing the marketing and sales teams during the turnaround The realities of running a public company versus private enterprises Intrusion's unique packet-level network analysis technology versus conversation-based monitoring GTM Lessons For B2B Founders: Do your homework before the meeting: Scott's biggest frustration as a buyer was vendors who showed up unprepared, asking generic questions like "what keeps you up at night?" without understanding the organization or its priorities. He literally had a secret signal with his assistant to escape these meetings. B2B founders must research prospects thoroughly, understand their specific challenges, and craft relevant value propositions before requesting meetings. Generic discovery calls are a waste of everyone's time and destroy credibility. Fix the product before scaling sales: The previous CEO at Intrusion hired dozens of salespeople to sell a product that wasn't ready, resulting in zero sales during his tenure. Scott prioritized fixing scalability, reliability, and feature gaps before rebuilding the go-to-market engine. B2B founders often face pressure to hire sales teams early, but selling a broken product destroys market credibility and wastes resources. Product-market fit must precede sales-market fit. Find the right distribution channel for your product: Intrusion's breakthrough came when they stopped trying to sell directly to end customers and focused on managed service providers and managed service security providers. This channel strategy worked because Intrusion's solution enhances existing security stacks rather than replacing them, making it perfect for MSPs serving SMBs that can't afford enterprise-level security expertise. B2B founders should carefully analyze whether their solution is better suited for direct sales, channel partnerships, or hybrid approaches based on customer buying behavior and implementation complexity. Embrace being in a category of one: Despite pressure from analysts and customers to fit into existing categories, Intrusion discovered they occupy a unique position in Applied Threat Intelligence. While this creates messaging challenges, it also eliminates direct competition. Scott worked with Gartner and other analysts to establish that no other company does exactly what Intrusion does. B2B founders shouldn't force themselves into existing categories if their technology is truly differentiated—creating a new category can be more valuable than competing in crowded ones. Leverage legal training for crisis management: Scott's law school background taught him to analyze situations from a 360-degree perspective, understand all stakeholder positions, and develop comprehensive strategies. This skill set proved invaluable during Intrusion's turnaround and his previous crisis management roles. B2B founders facing difficult situations should adopt this approach: clearly define the problem, gather multiple perspectives, identify all stakeholders, and develop a theory of the case for moving forward.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM 

Episode Notes:The podcast episode features Kevin Lancaster, CEO of Channel Program, as a special guest.The discussion centers on the Channel Program platform, including its tools like Navistack, which helps MSPs visualize their technology stack, manage contracts, and integrate financial data.Kevin shares insights from the vast amount of data collected by Channel Program, highlighting the significant number of product categories and tools MSPs use.A major theme is the rapid evolution and impact of AI on the MSP industry, discussing how it's increasing margins through automation but also leading to commoditization.The conversation also covers the importance for MSPs to differentiate themselves by providing business value beyond traditional IT services and how AI is influencing the M&A landscape in the sector. Listen to Shoot the Moon on Apple Podcasts or Spotify.Buy, sell, or grow your tech-enabled services firm with Revenue Rocket.

This week on Security Squawk, Randy and Bryan tackle two major cyber stories shaping 2025. First, Anthropic admits hackers are weaponizing its AI tools, giving cybercriminals a terrifying new advantage in building attacks faster than ever. Then, Bryan breaks down how Amazon disrupted a sophisticated campaign by Russia's APT29 (Cozy Bear), which abused Microsoft 365 device code authentication and cloud infrastructure to hijack accounts at scale. We explain how hackers are using AI to supercharge cybercrime, why APT29's tactics mark a dangerous evolution from past campaigns like SolarWinds and NotPetya, and what this means for businesses, IT professionals, and MSPs. Tune in for sharp insights, real-world examples, and practical takeaways to keep your defenses strong. ️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! https://streamyard.com/pal/d/65161790...

In the current threat landscape, one can easily become overwhelmed. I sat down with Noam Morginstin, founder of Exigence, to talk about realistic ways MSPs can begin building their Incident Response Plan and how to tackle successful Tabletop Exercises and prepare for resilience.

In this illuminating episode of "MSP Business School," host Brian Doyle is joined by industry expert Todd Kane for a deep dive into the innovative world of Managed Service Providers (MSPs). Todd Kane discusses his early foray into the MSP domain and the wealth of experience he's gathered over the years. Listeners are taken on a journey through Todd's impressive career, from his beginnings as a young consultant in the tech field to his impactful roles at leading MSP companies like Longview Systems and Fully Managed. Through a data-driven and operationally focused lens, Todd sheds light on the challenges facing MSPs today, such as hypergrowth management and leadership development. The discussion emphasizes the significance of internal promotions and operational standardization to maintain a sustainable growth trajectory. Kane also addresses the critical factors an MSP needs to consider for organizational efficiency, demonstrating how the right KPIs and supportive leadership can drive substantial improvements in operational performance. Additionally, Todd explains how his consultancy endeavors, like the Service Manager Boot Camp, aim to equip MSPs with the necessary tools and training for efficient operations and effective leadership. Key Takeaways: Todd Kane emphasizes the importance of promoting leadership from within, focusing not just on senior technical ability but on holistic managerial and people skills. Operational standardization both in technical deliverables and internal processes is crucial for an MSP's success, helping eliminate chaos and ensure a predictable workflow. Effective management requires setting clear expectations, ongoing support and training, and optimal prioritization of tasks. Building and maintaining a healthy business culture is a proactive journey, reliant on deliberate leadership actions and adherence to core organizational values. Continuous operational assessment and strategic client management, including the bold step to "fire" unsuitable clients, are fundamental for long-term success and profitability in the MSP landscape. Guest Name: Todd Kane LinkedIn page: https://www.linkedin.com/in/toddakane/ Company: Evolved Management Consulting Website: https://www.evolvedmgmt.com/ Host: Brian Doyle: https://www.linkedin.com/in/briandoylemetathinq/ Sponsor: vCIOToolbox: https://vciotoolbox.com

AI is revolutionizing the landscape of cybercrime, introducing sophisticated threats such as deepfakes, voice cloning, and autonomous attacks. The rise of generative AI tools has led to a staggering increase in phishing messages and email fraud losses, with many organizations reporting that they have already experienced AI-powered attacks. Despite this alarming trend, a significant number of cybersecurity professionals express a lack of confidence in their ability to detect these advanced threats. As cybercriminals leverage AI to launch scalable, multi-step campaigns, the stakes for managed service providers (MSPs) and their clients have never been higher.One notable incident discussed is the Arup deepfake attack, where a clerk was deceived into transferring $25 million to criminals who impersonated senior executives using deepfake technology. This incident highlights the ease with which attackers can create convincing deepfakes and the vulnerabilities that exist within organizations. The conversation also delves into various techniques that criminals use to bypass generative AI safeguards, such as prompt chaining and adversarial prompting, which allow them to extract sensitive information or create malicious software.As the cybersecurity landscape evolves, the importance of security awareness training for employees is emphasized. Organizations must prepare for a future where AI-driven attacks are more frequent and sophisticated. Best practices in cybersecurity remain relevant, including patch management and endpoint detection and response, which are crucial for identifying and mitigating threats. The discussion underscores the need for continuous monitoring and the potential for automation to alleviate the burden on IT teams.Looking ahead, the emergence of agentic AI poses a significant challenge, as it could enable cybercriminals to scale their operations more effectively. While current AI applications have not yet transformed the tactics used in cybercrime, the potential for agentic AI to automate complex attacks raises concerns about the future of cybersecurity. MSPs must stay vigilant and adapt to the changing threat landscape, ensuring they are equipped to handle the increasing volume and speed of cyber threats. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

In this episode of Technology Reseller News, publisher Doug Green speaks with Ameet Dhillon from Phoenix Technologies, live from the VMware Explore show floor. Dhillon returns to discuss FirmGuard, Phoenix Technologies' cutting-edge remote BIOS management and security solution, now gaining momentum among MSPs and IT professionals. FirmGuard, developed by the BIOS pioneers at Phoenix Technologies (est. 1979), is the industry's only remote BIOS management platform, offering IT teams—whether internal or managed service providers—the ability to monitor, configure, and update BIOS across diverse hardware environments (including Dell, HP, and Lenovo) from a single interface. In the conversation, Dhillon breaks down how FirmGuard addresses real-world needs, including BIOS security monitoring, enabling TPM for Windows 11 migrations, and streamlining OEM BIOS updates—tasks that were traditionally manual, fragmented, and time-consuming. While Phoenix Technologies doesn't hold a direct partnership with VMware or Broadcom, their presence at the show highlights the tool's relevance to the broader IT ecosystem. As a proven solution with exclusive capabilities, FirmGuard is positioned as a must-have in any advanced security stack, especially for channel partners and MSPs looking to enhance endpoint security. Learn more at firmguard.com.

Overview: In this episode of the SMB Community Podcast, hosts Amy and James discuss various topics including the shift in weather in the Midwest, the importance of developing an AI practice for Managed Service Providers (MSPs), and insights from top MSP executives about AI in the workforce. Amy highlights her AI course for MSPs, emphasizing the need for an AI acceptable use policy. The hosts also discuss the potential challenges and opportunities in AI investments, recent news about foldable phones from Apple, and the significance of the Windows 95 anniversary. Additionally, they mention the partnership between Ninja One and Halo, and James shares details about the upcoming Millionaire Mastermind event in September.  --- Chapter Markers: 00:00 Introduction and Greetings  02:14 MSP Question of the Week: Starting an AI Practice 06:22 AI in the Workforce: Insights from Executives 12:00 Tech News: Apple and Microsoft Updates 17:19 Ninja One and Halo Partnership 19:05 Upcoming Events: Millionaire Mastermind  21:27 Conclusion and Contact Information --- New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI --- Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com

Send us a textIn this energizing episode of the Joey Pinz Discipline Conversations podcast, Joey talks with Scott Barlow, Global VP of MSP and Cloud at Sophos, about how MSPs are becoming the true frontline of cybersecurity—and what vendors must do to support them.

Send us a textWhat do street food in Vietnam, varsity football, and DMARC email authentication have in common? In this immersive episode, Joey Pinz sits down with Michael Chester for a lively conversation that connects personal transformation with global impact.

Send us a textWhat do cooking steaks, German football, and MSP automation have in common? In this enriching episode, Joey Pinz chats with Mathias Zeumer about how life in the kitchen, yoga, and cybersecurity intersect in surprising ways. From 10 summers in a private club to managing human risk in the digital world, Mathias brings a grounded, practical philosophy to everything he does.

Send us a textIn this powerhouse episode, Joey Pinz welcomes Robin Robins—industry icon, entrepreneur, and founder of Technology Marketing Toolkit—for an unfiltered, deeply personal conversation on what it really takes to succeed in the MSP world and beyond.Robin shares how she went from being homeless at 14 to building a multimillion-dollar marketing empire. She breaks down the truth behind sales vs. marketing, why most MSPs fail to scale, and what separates leaders from managers. Along the way, Robin opens up about her exit, post-sale emotions, imposter syndrome, grief, and why happiness is not the goal—impact is.This episode is raw, real, and packed with wisdom for MSPs, entrepreneurs, and anyone chasing success with purpose.

Send us a textIn this high-energy episode of the Joey Pinz Discipline Conversations podcast, Joey sits down with Ryan Walsh, founding executive of Pax8 and chair of the GTIA Member Champions, to talk teamwork, technology, and transformation.

Send us a textIn this powerful episode of the Joey Pinz Discipline Conversations podcast, host Joey Pinz sits down with Pete Busam, Navy veteran, marketing strategist, and founder of Equilibrium Consulting. Pete shares his inspiring journey from launching vertical missile systems aboard warships to scaling multimillion-dollar MSPs and coaching tech leaders through strategic marketing and operational maturity.Learn how Pete's nonprofit, the USS Bunker Hill Association, supports over 21,000 veterans, and why he believes discipline, process, and health are essential to success—in business and in life.They explore:

Send us a textIn this action-packed episode of the Joey Pinz Discipline Conversations podcast, Joey dives deep with Mike Psenka, CEO of Moovila, as they explore how discipline, probability, and automation intersect to revolutionize project management for MSPs.

Send us a textIn this refreshingly candid episode of the Joey Pinz Discipline Conversations podcast, Joey dives deep with Nadav Shenker, CEO of Vircom, a leading provider of email security solutions.

Microsoft has launched Project IR, an advanced AI capable of reverse-engineering malware with a remarkable 90% accuracy rate. This autonomous agent utilizes a combination of large language models and specialized cybersecurity tools to identify threats effectively, achieving a low false positive rate of just 2%. Recent tests demonstrated its capability to analyze thousands of unclassified files and accurately flag a significant majority as malicious. However, as cybersecurity technology advances, so do the tactics of cybercriminals, with a notable increase in phishing attacks targeting managed service providers (MSPs), which now account for over half of all phishing incidents.The rise of AI-powered phishing and social engineering tactics has been highlighted in a recent Acronis report, revealing that 52% of phishing attacks are aimed at MSPs. Additionally, new research indicates that AI browsers may inadvertently assist scammers, as they can overlook red flags that human users would typically catch. A survey from One Password further emphasizes the challenges organizations face with the rapid adoption of AI tools, with many lacking visibility and control over these applications, leading to potential security vulnerabilities.Gartner has issued a warning to corporate leaders, stating that they have a limited timeframe to integrate AI agents into their operations or risk falling behind competitors. Despite the urgency, Gartner also acknowledges that a significant percentage of AI projects fail, raising concerns about the pressure vendors may place on businesses to adopt these technologies hastily. Meanwhile, XAI's claims regarding its Grok 2.5 model being open-sourced have been criticized as misleading, as the licensing terms impose restrictions that contradict open-source principles.In the realm of cybersecurity solutions, companies like SonicWall and VMware are introducing new tools and technologies to enhance security and operational efficiency. SonicWall has launched a new generation of firewalls with a unique cyber warranty, while VMware is focusing on ARM architecture to meet the growing demand for energy-efficient servers. However, the podcast emphasizes the importance of cutting through vendor noise and focusing on solutions that genuinely improve business operations, rather than getting caught up in marketing hype.Three things to know today 00:00 Microsoft's Project Ire Shows AI Can Catch Malware, But Attacks on MSPs Are Rising Faster06:36 AI Urgency, Open-Washing, and Federal Adoption: Sorting Hype From Reality10:09 From Billing Fixes to Firewalls and VMware's Arm Gamble: What Really Matters for MSPs   Supported by:  https://getnerdio.com/  All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Dave Sobel interviews John Harden, the director of strategy and technology evangelism at Auvik, discussing the evolution of SaaS management and its growing adoption in the industry. Since Auvik's acquisition of SaaSlio in 2022, the company has invested significantly in engineering efforts to enhance its SaaS management capabilities. Harden highlights the increasing need for visibility into SaaS applications due to rising cybersecurity threats and the growing importance of AI in business environments. He emphasizes that many organizations are now recognizing the necessity of understanding their SaaS assets, particularly in light of the proliferation of AI tools.The conversation delves into the different ways organizations are consuming AI, with smaller companies typically using AI through SaaS applications, while larger organizations may develop their own models via APIs. Harden explains how Auvik's SaaS management platform provides visibility into both categories, allowing businesses to monitor AI usage and manage potential risks associated with shadow IT. He also discusses the recent release of SaaSOps, which enhances visibility and integrates with popular tools to provide deeper insights into API usage and license management.As organizations begin to shift back to on-premises servers due to the high costs associated with AI workloads, Auvik has responded by introducing server management capabilities. Harden notes that this new feature allows for comprehensive monitoring of on-premises infrastructure, ensuring that businesses can effectively manage their IT assets regardless of where they are hosted. This adaptability is crucial as companies navigate the complexities of their IT environments, whether they are utilizing cloud services or traditional on-premises solutions.Looking ahead, Harden expresses optimism about the growth of compliance and governance, risk, and compliance (GRC) solutions, which he believes will foster stronger relationships between managed service providers (MSPs) and their clients. He emphasizes the importance of asset visibility in achieving compliance and cybersecurity goals, as well as in developing AI strategies. By continuing to expand its asset visibility portfolio, Auvik aims to support MSPs in meeting the evolving needs of their customers in a rapidly changing technological landscape. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Mike Psenka, CEO of Moovila, discusses the limitations and challenges of large foundational AI models, particularly in the context of their application in complex tasks. While these models have shown impressive capabilities, there is a growing concern about their reliability, especially when it comes to analyzing intricate data structures like graph data. Psenka emphasizes that these models excel at generating content but struggle with tasks that require deep understanding and analysis of relationships and dependencies within data.The conversation highlights the importance of recognizing the error rates associated with AI models. Psenka points out that while advancements have been made in areas like 2D and 3D vision, certain domains, such as graph data, still exhibit unacceptably high error rates. This limitation raises questions about the trustworthiness of AI in critical applications, where a single mistake can lead to significant consequences. He urges caution in relying solely on generative AI for complex evaluations and suggests a hybrid approach that combines traditional deterministic AI methods with generative models.As the discussion progresses, Psenka shares insights on the emerging trend of agentic AI, which aims to automate decision-making processes. He argues that while agentic AI can handle small, discrete tasks effectively, it falls short in managing complex workflows that require nuanced understanding. The need for a structured framework that integrates both deterministic and generative AI is emphasized, allowing for more reliable outcomes in complex scenarios. This hybrid model could help mitigate the risks associated with AI errors and improve overall efficiency.Finally, Psenka offers guidance for managed service providers (MSPs) and IT service providers on workflow automation. He stresses the importance of identifying which processes can be automated while ensuring that human oversight remains integral to the workflow. By developing flexible templates that can adapt to various customer needs, MSPs can enhance their service offerings and improve operational efficiency. The conversation concludes with a call to action for organizations to build AI capabilities and stay competitive in a rapidly evolving landscape. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech