Podcasts about msps

Exploring a Use Case of Artificial Intelligence Assistance with Understanding an Attack Jennifer Wilson took a weird string found in a recent honeypot sample and worked with ChatGPT to figure out what it is all about. https://isc.sans.edu/diary/%5BGuest%20Diary%5D%20Exploring%20a%20Use%20Case%20of%20Artificial%20Intelligence%20Assistance%20with%20Understanding%20an%20Attack/31980 Ransomware Deployed via SimpleHelp Vulnerabilities Ransomware actors are using vulnerabilities in SimpleHelp to gain access to victim s networks via MSPs. The exploited vulnerabilities were patched in January. https://news.sophos.com/en-us/2025/05/27/dragonforce-actors-target-simplehelp-vulnerabilities-to-attack-msp-customers/ OS Command Injection in Everetz Equipment Broadcast equipment manufactured by Everetz is susceptible to an OS command injection vulnerability. Everetz has not responded to researchers reporting the vulnerability so far and there is no patch available. https://www.onekey.com/resource/security-advisory-remote-code-execution-on-evertz-svdn-cve-2025-4009

DragonForce has emerged as a significant threat actor in the cybercrime landscape, targeting vulnerabilities in the SimpleHelp remote monitoring and management tool to execute sophisticated ransomware-as-a-service attacks against managed service providers (MSPs). Recent incidents have highlighted how attackers exploited known vulnerabilities, including path traversal and privilege escalation issues, to deploy DragonForce ransomware, which involved exfiltrating sensitive data and employing double extortion tactics. While some clients were protected by endpoint security measures, others suffered significant impacts, underscoring the importance of maintaining IT hygiene and patch management.The rise of DragonForce is indicative of a broader trend where low-key remote monitoring and management vendors become high-risk entry points for cybercriminals. The evolution of DragonForce from disruptive ransomware player to a full-blown ransomware-as-a-service operator executing targeted extortion campaigns raises alarms about the security of tools widely used by small and medium-sized businesses (SMBs). This situation serves as a reminder that disclosed vulnerabilities can become weaponized if organizations fail to prioritize patching and security measures.In another concerning development, ConnectWise's ScreenConnect has been identified as the most abused legitimate remote access tool in cyberattacks, accounting for a significant percentage of active threat reports. Cybercriminals are hijacking these tools, typically used by IT professionals, to infiltrate systems and deliver malicious software. The increasing popularity of ScreenConnect has raised vendor trust concerns among IT service providers, prompting discussions about the implications of using such tools in an environment where they can be misused, even without technical exploits.Microsoft is also making waves in the patch management landscape by introducing a Windows Update Orchestration platform that allows app developers to integrate their update processes into the Windows 11 framework. This initiative aims to create a unified system for managing updates across devices, addressing user concerns about fragmented experiences. The implications of this change are profound, as it positions Microsoft as a central authority in the software update lifecycle, potentially reshaping how managed service providers and security teams approach patching and update management in the future.  Four things to know today00:00 DragonForce Targets SimpleHelp Vulnerabilities in MSP-Focused Ransomware Campaign03:30 ConnectWise ScreenConnect Now the Most Abused Remote Access Tool in 2025 Cyberattacks, Report Finds05:56 Unified Patch Control: Microsoft's Update Orchestration Platform Threatens RMM Value Propositions08:55 Actionable AI: Governance Framework and MCP Protocol Deliver Real-World Benefits Amid Hype  This is the Business of Tech.     Supported by:  https://syncromsp.com/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

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In this conversation, Adam Walter and Jason Makevich discuss the evolution of Managed Service Providers (MSPs) and the increasing importance of cybersecurity, particularly in the context of ransomware. They explore how MSPs have had to adapt to the changing landscape of technology, including the rise of AI, and the need for innovation to stay competitive. Jason shares insights on the future of MSPs, emphasizing the importance of specialization and the role of AI in shaping the industry. The discussion highlights the challenges and opportunities that lie ahead for MSPs as they navigate these changes.

Craig Taylor is a seasoned cybersecurity leader, CISSP since 2001, and co-founder of CyberHoot, a fully automated SaaS platform that teaches cyber literacy to SMBs and MSPs. As a virtual CISO for over 35 companies and founder of a growing vCISO peer group, he brings deep expertise and collaborative insight to the cybersecurity field. A gifted speaker, Rotarian, and cancer research fundraiser, Craig blends technical leadership with a passion for service and community.Master of Your Crafts is a captivating podcast featuring conversations with individuals who have dedicated themselves to mastering their craft. Whether it's a gift, talent or skill that comes naturally to them, these individuals have taken ownership and honed their abilities to perfection. Through deep conversation, we delve into their inner dialogue, actions and life circumstances offering words of wisdom to empower and guide you on a journey to becoming the master of your own craft.For more information, visit our website https://masterofyourcrafts.com and Bright Shining Light Website: https://brightshininglight.comStay connected with us:- Facebook: https://www.facebook.com/masterofyourcrafts- Instagram: https://www.instagram.com/MasterOfYourCrafts/- Spotify: https://open.spotify.com/show/1M0vp9HoK7kkP1w4ij7PJd?si=7d383a92b93b4e2c- ApplePodcast: https://podcasts.apple.com/ca/podcast/master-of-your-crafts/id1512818795- Amazon Music: https://music.amazon.ca/podcasts/b15079de-bc6a-487c-b8f8-faca73d0f685/master-of-your-crafts- Google Play: https://podcasts.google.com/feed/aHR0...

The First Minister answers questions from Party Leaders and other MSPs in this weekly question time. Topics covered this week include: Willie Coffey To ask the First Minister what assessment the Scottish Government has made, regarding any implications for its work to grow Scotland's economy, of analysis from Future Economy Scotland indicating that average earnings in Scotland are £15,000 less per year than they would have been if wages had not flatlined since the financial crisis. Graham Simpson To ask the First Minister what the Scottish Government's response is to The Hunter Foundation report, Lessons from Singapore for Scotland's Economy. Foysol Choudhury  To ask the First Minister, in light of recent reported incidents, how the Scottish Government is working to prevent knife crime. A full transcript of this week's First Minister's Questions is available here: https://www.parliament.scot/chamber-and-committees/official-report/search-what-was-said-in-parliament/recent-publication?meeting=16416&iob=140223  

In this episode of Technology Reseller News, Doug Green speaks with Evan Tomlin, CTO of Hyperion Partners, about how the company is enabling channel partners to step into the Internet of Things (IoT) and wireless monetization space through its powerful, white-label-ready VAST platform. Originally founded as a dominant Sprint partner focused on hardware and activation commissions, Hyperion has evolved into a multi-dimensional technology solutions company. Today, Hyperion supports large distributors, VARs, MSPs, and integrators through three business identities: partner enablement for wireless monetization, direct managed mobility and lifecycle services, and most notably, full-stack IoT solutions under the VAST brand. Tomlin explains that VAST is more than a product—it's a fully staffed, standalone business unit offering: Multi-carrier connectivity, including terrestrial wireless and Starlink, to provide seamless, location-adaptive service. Asset tracking with “slap-and-track” simplicity—no bells and whistles, just reliable dots on the map. Cellular networking, offering turnkey solutions that replace traditional ISP delays with instant, high-performance 5G WAN setups. “We're not asking partners to become engineers,” Tomlin notes. “We just need them to understand the basics and bring the relationship—they scratch the surface, and we do the rest.” VAST offers flexible partnership models including full white-label support and technical delivery. The platform plays particularly well in adjacent markets like retail, transportation, and SMBs where existing channel relationships can evolve into high-margin, sticky services. Hyperion's VAST platform isn't about upending a partner's current identity—it's about building on it. For those seeking new revenue streams and increased wallet share with existing customers, this is a ready-made opportunity that begins with a conversation. Learn more: https://hyperionpartners.net and https://vast.global

In this episode of MSP Unplugged, we break down how we use Microsoft 365 to run a lean, secure, and efficient MSP. From managing clients and automating workflows to enhancing security and collaboration, we share our favorite tools, real-world tips, and proven best practices. Whether you're just adopting Microsoft 365 or want to take your usage to the next level, this episode is packed with value.

Welcome back to Know, Grow, Scale, the podcast for MSPs and tech leaders who want to cut through the noise, grow faster, and scale smarter. In this episode, host Laura Johns exposes one of the most damaging myths in marketing — the belief that marketing is only about lead generation. Here's the truth. Old-school advice like “build a great website and the leads will come” doesn't work anymore. If your marketing isn't building trust, educating your audience, and positioning you as the expert, it's falling flat. In this episode, you'll learn: Why traditional marketing tactics are letting MSPs down The truth behind why your lead generation efforts aren't working How to lead with value and create content that actually connects Proven ways to nurture your audience using smarter email strategies How to show up consistently in the right places to build authority Why focusing less on leads can actually generate more of them If you've ever wondered why your demo requests are low or why your emails are getting ignored, this episode will shift your mindset and give you a better way forward. Listen in and learn how to serve first, build trust, and let the leads come to you. ______________________________________________________________________About The Business Growers  Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/

A historic gap between consumer sentiment and economic data is raising concerns about future tech spending. Despite positive economic indicators, such as a steady unemployment rate and a slight increase in the Consumer Price Index, consumer confidence is faltering, as evidenced by a significant drop in the Consumer Sentiment Index. Analysts from Bank of America have noted that this disconnect, the widest on record, suggests that businesses, particularly in sectors sensitive to consumer demand, may become more risk-averse in their tech investments. This could lead to longer sales cycles and a shift in budget approvals for tech solutions. The delivery of cloud services is evolving, with a focus on outcomes rather than just uptime. A recent survey by the International Data Corporation emphasizes that managed service providers (MSPs) must prioritize customer success and align their services with clients' business objectives. As cloud technology becomes more integral to business transformations, MSPs are encouraged to move beyond traditional service level agreements (SLAs) and adopt a value-oriented approach. This shift is crucial to avoid commoditization and maintain profitability in a competitive market. TD Cinex has introduced a new Partner Loyalty Program aimed at strengthening relationships with business partners through rewards similar to consumer loyalty programs. This initiative reflects a growing trend in the industry, where partners increasingly value loyalty incentives over traditional vendor benefits. However, there is skepticism regarding the effectiveness of such programs, as some partners argue that consistent pricing and margin protection are more critical than loyalty perks. The challenge for vendors and distributors will be to ensure that these programs deliver tangible value rather than merely serving as marketing optics. The Massachusetts Institute of Technology (MIT) has retracted a controversial AI research paper that claimed artificial intelligence enhances productivity in research settings. The paper, which suggested that AI tools led to increased discoveries but decreased job satisfaction among researchers, faced scrutiny from both economists and computer scientists. MIT's decision to withdraw the paper signals a growing skepticism towards AI productivity claims, indicating that the market will demand more verifiable and transparent evidence before accepting AI as a driver of innovation. This development is seen as a positive step towards ensuring the integrity of research in the field of artificial intelligence.  Four things to know today  00:00 Vibes vs. Reality: Sentiment-Economy Gap Widens, Signaling Risk for Tech and Retail Spending04:35 IDC Survey Urges MSPs to Align Cloud Services with Business Outcomes, Not Just SLAs06:00 Perks or Just Packaging? TD SYNNEX Adds to Loyalty Trend with New Partner Program08:19 Flawed AI Research Spurs MIT Retraction, Reflecting Broader Demand for Verifiable Innovation Claims  This is the Business of Tech.      Supported by:  https://getnerdio.com/nerdio-manager-for-msp/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Gerasim Hovhannisyan, CEO of EasyDMARC, discusses the complexities and challenges of implementing DMARC (Domain-based Message Authentication, Reporting & Conformance) in the cybersecurity landscape. He shares his personal journey, which began after experiencing a significant financial loss due to an email phishing attack. This incident prompted him to explore email authentication protocols, leading to the creation of EasyDMARC, a platform designed to simplify the deployment of these protocols for organizations, particularly managed service providers (MSPs) and small businesses.Hovhannisyan highlights the common friction points faced by organizations when deploying DMARC solutions, particularly the fear of misconfiguration that could lead to legitimate emails being rejected. He notes that many organizations struggle with visibility and control over their email sending sources, which complicates the implementation process. EasyDMARC aims to alleviate these concerns by providing automation and clear visualizations, enabling MSPs to deploy email authentication more effectively and with greater confidence.The conversation also touches on the importance of email security for all businesses, regardless of size. Hovhannisyan argues that even micro businesses need to prioritize email authentication to protect their reputation and maintain secure communication. He emphasizes that while the effort to implement DMARC can be significant, leveraging the right vendor can streamline the process and make it manageable for smaller organizations.Finally, Hovhannisyan discusses the role of major cloud providers like Google, Microsoft, and Yahoo in the email security ecosystem. He believes that their enforcement of DMARC standards is crucial for creating a safer email environment. As regulations evolve and more organizations adopt email authentication practices, Hovhannisyan is optimistic about the future of email security and the ongoing efforts to simplify the implementation process for all businesses. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

In this episode of TubbTalk, Richard Tubb is joined by Kennedy, the founder of Email Marketing Heroes and the host of the Email Marketing Show podcast. He's a professional mind reader turned email marketing expert. He combines psychology, showmanship and strategy to provide his clients with seriously powerful marketing insights.Richard asks Kennedy what MSPs are missing out on by not having a proper email marketing strategy, and how getting it right means your clients know, like and trust you.Kennedy shares his advice on the importance of consistency, segmentation and how to get prospects onto your list, as well as why you can't just rely on social media to grow your MSP.He also shares his approach to writing emails and how to get personality into your emails without losing credibility, as well as how to avoid your newsletters ending up in the spam or read later folders.Richard also asks Kennedy about his business, Email Marketing Heroes, the Email Marketing Show podcast, how he became a mind-reader and why he's in performer mode so often, even when he's off-stage.Kennedy explains how to measure the ROI of marketing and emails in your MSP business, a simple automation that even the smallest MSP should have in place, and one thing you think you want from email marketing that you actually don't.Mentioned in This EpisodeKennedy's websiteBook: Bob Burg: The Go-Giver: A Little Story About a Powerful Business IdeaEvent (Newcastle upon Tyne): The Podcast PaddockDownload the free Fast and Forever FrameworkSign up for Kennedy's email newsletter

Apologies on the audio quality on this one yall! No idea what happened but we'll do better testing for future episodes. I am very lucky to talk to dozens of MSPs every month. I've heard (and believed) many myths over the years. In this episode, we address those myths head on.If you HAVEN'T checked out the incredible ready to run campaigns for your MSP, check it out at: msp-camp.com

In this week's episode of the K12 Tech Talk podcast, join the team as they delve into two states moving closer to banning cell phones in schools, exploring how such bans are enforced at the state level. The discussion also covers Congress's recent changes to the E-Rate program, analyzing the implications these changes have on school funding and internet accessibility. Additionally, the hosts talk about summer device collections, including the processes involved and the challenges faced. Tune in to hear about a significant lawsuit against PowerSchool by Memphis Shelby Public Schools, and the impact of TikTok trends on school technology. Memphis. vs PowerSchool Lawsuit Congress vs. Wifi Hotspots in E-Rate End of Student Privacy Pledge Missouri vs. Maine Cell Phone Laws   00:00:08-Intro 00:03:25-MSPS vs. PowerSchool 00:10:39-Student Privacy Changes 00:12:04-Maine & Missouri Cell Phone Bans 0027:35-Chromebook Collection Strategies 00:43:52-TikTok Trends -------------------- NTP Eaton Play eaton.com/PathsToPower  Lightspeed VIZOR Fortinet -------------------- Email us at k12techtalk@gmail.com OR info@k12techtalkpodcast.com Call us at 314-329-0363 Join the K12TechPro Community Buy some swag X @k12techtalkpod Facebook Visit our LinkedIn Music by Colt Ball Disclaimer: The views and work done by Josh, Chris, and Mark are solely their own and do not reflect the opinions or positions of sponsors or any respective employers or organizations associated with the guys. K12 Tech Talk itself does not endorse or validate the ideas, views, or statements expressed by Josh, Chris, and Mark's individual views and opinions are not representative of K12 Tech Talk. Furthermore, any references or mention of products, services, organizations, or individuals on K12 Tech Talk should not be considered as endorsements related to any employer or organization associated with the guys.

FoIP: The Overlooked MSP Opportunity, Many businesses still rely on fax to send and receive legally binding orders, insurance documents, and compliance paperwork "If our fax or email system fails, that's a catastrophe—we lose connection to our customers and orders stop coming in." — Martin Hager, Founder & CEO, Retarus Spring 2025 has been dominated by AI, cybersecurity, branded calling, and POTS replacement. But in this special Technology Reseller News podcast, we return to a foundational—and often forgotten—technology that continues to power mission-critical communications: fax. Martin Hager, CEO of Retarus, joined Doug Green to discuss how the Munich-based cloud communications company was recently named a Leader in the IDC MarketScape for Worldwide Digital Fax Solutions—the only European provider to earn that distinction. “Fax” may still conjure images of curling thermal paper and screeching machines, but Hager wants the channel to see it for what it is today: FoIP—Fax over IP—highly secure, server-to-server communication trusted by the world's largest enterprises. With over 700 million fax pages sent annually through Retarus' privately run global data centers, the company plays a critical role in industries ranging from finance to healthcare to manufacturing. Hidden Costs, Missed Messages Why should MSPs and service providers care about fax in 2024? As Hager explained, a 1% improvement in fax reliability can save large enterprises hundreds of thousands of dollars in administrative costs, regulatory penalties, and customer churn. One client lost $860,000 from a single failed fax tied to a regulatory deadline. Many businesses still rely on fax to send and receive legally binding orders, insurance documents, and compliance paperwork. With analog lines disappearing and traditional fax servers aging out, there's a massive opportunity to consolidate and modernize fax infrastructure using FoIP. A Channel-Ready Market More than 80% of Retarus' business flows through the channel, and Hager says it's an easy upsell for MSPs and agents already providing voice or UCaaS services. Whether it's a dentist office, a healthcare network, or a manufacturer, fax remains a critical link in business operations. Retarus' solutions offer full delivery traceability, SOC 2 and ISO 27001 compliance, and direct integrations with enterprise apps and multifunction devices. With a simple conversation—"How do you send orders?"—partners can uncover opportunities that deliver both operational improvements and recurring revenue. To learn more, visit: www.retarus.com #FoIP #FaxOverIP #ChannelOpportunity #DigitalFax #Compliance #MSP #FaxSecurity #Retarus #IDCLeader #EnterpriseCommunication

“The earlier you involve finance in the sales process, the more successful you're going to be.” — Aaron Case, Travelers Financial Solutions In an age where AI infrastructure and high-performance computing are reshaping industries, financing has become more than just a back-office consideration—it's a frontline sales tool. In this insightful Technology Reseller News podcast, Doug Green speaks with Aaron Case of Travelers Financial Solutions (TFS) about how credit, lending, and financing are enabling technology resellers and MSPs to close bigger deals, faster—and more often. TFS, part of the Travelers Group with over 40 years of cross-border financial experience, specializes in white-label captive finance programs for OEMs, resellers, and dealers across verticals like transportation, heavy equipment, technology, and medical. As Case explains, these tailored programs let resellers act as their own finance companies, maintaining brand control while TFS manages everything behind the scenes. Unlike banks, which often lack domain knowledge in AI or cloud infrastructure, TFS offers asset-agnostic financing—covering everything from NVIDIA chips to server racks and cooling systems. Just as crucially, TFS uses data-driven processes and a full-service call center to stay connected with customers post-sale, surfacing new sales opportunities and even alerting resellers to potential problems before they escalate. Case emphasized that by integrating financing at the start of the sales cycle—similar to how car dealerships operate—resellers can not only expand deal size but also enhance the customer experience. Whether it's joint ventures, rev share models, or small-dealer servicing, TFS adapts to each partner's go-to-market strategy. In the era of AI and big-ticket hardware purchases, Case argues, relying on conventional financing paths can lead to mismatches between the risk and the reality. “You're putting your livelihood at risk,” he warns, when customers tie loans to personal assets for business technology purchases. TFS aims to structure smarter deals that align value, risk, and opportunity. To learn more about how TFS helps resellers sell more and sell smarter, visit: www.tfsfinancial.com. #AI #TechFinance #ChannelSales #MSP #ITResellers #SmartCapital #NVIDIA #CaptiveFinance #TechnologyResellerNews #TFS #TravelersFinancialSolutions

In CI News this week: MSPs vote to further debate Liam McArthur's assisted suicide Bill, a teenage footballer calls for an apology after she was banned for asking if her opponent was male, and a Council in Hampshire axes plans to limit street preaching. You can download the video via this link. Featured stories MSPs agree to further debate on Liam McArthur's assisted suicide Bill MPs passionately debate assisted suicide Bill's danger to vulnerable patients FA drops case against teen who was suspended for asking if her opponent was male Council U-turns on plans to restrict public evangelism Parents cherish short time with son after refusing abortion

What if fixing cybersecurity wasn't about more tools, but about unlocking human potential?  In this episode, Ron Eddings welcomes back David Shipley, CEO and Field CSO of Beauceron Security, for a conversation on the real force behind security resilience: people. Together they expose the failure of "reactive" cybersecurity strategies, drawing parallels with preventative healthcare — and explain why culture, psychological safety, and behavior change are the true secret weapons.  Impactful Moments: 00:00 - Introduction 01:36 - The true meaning of "people in cyber" 03:13 - Cybersecurity's flawed healthcare analogy 07:31 - Nutrition for cyber: proactive strategies 10:00 - MSPs: why selling tools isn't enough 16:22 - Measuring culture, not just clicks 19:12 - Why people really click phishing emails 23:59 - Building psychological safety in security 30:30 - Celebrating human wins in security 34:00 - The future: empathy, transparency, trust Links: Connect with our guest, David Shipley: https://www.linkedin.com/in/dbshipley/ Learn more about Beauceron Security here: https:///www.beauceronsecurity.com/partner Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

Overview: In this episode of the SMB Community Podcast, host James Kernan interviews industry guru Rich Freeman of Channelholic. Rich discusses his background in covering the SMB channel and managed services, along with his insights on current industry trends. They delve into the impacts of supply chain uncertainties, AI adoption and its implications for MSPs, and the trend of larger MSPs acquiring smaller ones. Rich shares data on AI's role in business, security implications, and the emerging need for new roles such as 'agent boss.' The conversation also highlights the opportunities and challenges for smaller MSPs in a rapidly evolving market. Listeners are encouraged to subscribe to Rich's newsletter at Channel Holic for more in-depth analysis and updates. --- Chapter Markers: 00:00 Introduction to the SMB Community Podcast 00:26 Interview with Industry Guru Rich Freeman 01:04 Discussing Industry Trends and News 03:07 Strategic Partnerships and Supply Chain Insights 06:33 The Impact of AI on the Industry 14:07 Mergers, Acquisitions, and Market Trends 19:47 Security Implications of AI 23:01 Conclusion and Contact Information --- New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI --- Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com

The First Minister answers questions from Party Leaders and other MSPs in this weekly question time.   Topics covered this week include: Collette Stevenson To ask the First Minister, regarding any implications for its work to tackle poverty, what assessment the Scottish Government has made of the Department for Work and Pension's forecasts reportedly indicating that the UK Government's planned reductions to disability benefits will impact 700,000 families that are already in poverty. Sandesh Gulhane  To ask the First Minister what steps the Scottish Government is taking to address the performance of NHS 24, in light of reports that nearly one in five calls to the service went unanswered last year. Michelle Thomson  To ask the First Minister what assessment the Scottish Government has made of the recently announced UK-USA trade deal and its potential implications for businesses in Scotland. A full transcript of this week's First Minister's Questions is available here: https://www.parliament.scot/chamber-and-committees/official-report/search-what-was-said-in-parliament/recent-publication?meeting=16416&iob=140223  

The European Vulnerability Database (EUVD) has officially launched, providing a vital platform for monitoring critical security flaws amid challenges faced by the U.S. in cybersecurity funding and management. This initiative aims to enhance transparency and deliver essential information on vulnerabilities, addressing gaps left by the U.S. Common Vulnerabilities and Exposures program, which has been hindered by budget cuts and operational delays. The EUVD not only identifies disclosed bugs but also offers real-time updates on critical vulnerabilities, ensuring users have access to the latest security risk information.As the EUVD begins operations, it highlights a strategic divergence in cybersecurity approaches between the EU and the U.S., which could have direct implications for Managed Service Providers (MSPs) and their clients. If U.S. vulnerability reporting continues to decline, there may be a shift towards EUVD as a primary source for global security tooling and threat feeds. This would necessitate a reevaluation of the sources used for threat detection and patch prioritization by providers, especially if vendor feeds start integrating EUVD data more directly.In the realm of artificial intelligence, tech executives are increasingly adopting agentic AI, with nearly half of respondents in a recent survey indicating they have begun implementing such systems. However, despite the enthusiasm, many organizations are struggling to achieve significant returns on their AI investments, with only a small percentage reporting successful scaling of AI initiatives. The disconnect between ambition and execution presents an opportunity for IT service providers to bridge the gap and help organizations effectively deploy AI solutions.Additionally, product-related news highlights the launch of new tools aimed at enhancing cybersecurity and operational efficiency for MSPs. Coro has introduced a Security Awareness Training module to combat phishing attacks, while Sophos has launched a program to help MSPs expand their cybersecurity offerings. FlexPoint and StackPak have also secured funding to enhance their platforms, focusing on automating payment processes and improving vendor management, respectively. These developments underscore the growing importance of AI-driven operational tools and the need for MSPs to deepen their involvement in their clients' business operations. Four things to know today 00:00 Europe Launches Public Vulnerability Database as U.S. Transparency Falters04:29 Despite Bold Claims on Agentic AI, Most Firms Struggle to Scale—AT&T's Open-Source Model Stands Out07:56 From Phishing Defense to AI Payments: Vendors Equip MSPs to Tackle Operational Complexity11:26 Overpatching May Be a Bigger Risk Than Underpatching, Gartner VP Warns Supported by:  https://afi.ai/office-365-backup/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

In episode 135 of Cybersecurity Where You Are, Sean Atkinson is joined live at RSAC Conference 2025 by five attendees, including two Center for Internet Security® (CIS®) employees. He conducts a lightning chat with each attendee to get their thoughts about the conference, how it reflects the changing cybersecurity industry, and the role CIS plays in this ongoing evolution. Here are some highlights from our episode:00:40. Stephanie Gass, Sr. Director of Information Security at CISHow to start creating a policy and make it effective through implementation processesA transition to an approach integrating mappings for CIS security best practicesThe use of GenAI and security champions to make this transition04:08. Brad Bock, Director of Product Management at ChainguardBuilding and compiling security from the ground up in open-source container imagesTrusting pre-packaged software in an increasingly complex worldSupport of customer compliance with attestation, SBOMs, and vulnerability remediation07:43. Stephane Auger, Vice President Technologies and CISO at Équipe MicrofixCustomer awareness and other top challenges for MSPs and MSSPsThe use of case studies and referrals to communicate the importance of cybersecurityA growing emphasis on cyber risk insurance as media attention around breaches grows11:36. Brent Holt, Director of Cybersecurity Technology at Edge Solutions LLCHow the CIS Critical Security Controls facilitates a consultative approach to customersThe importance of knowing where each company is in their use of GenAIMapping elements of a portfolio to CIS security best practices17:23. Mishal Makshood, Sr. Cloud Security Account Executive at CISThe use of learning and research to investigate GenAI's utility for CISAn aspiration to scale efficiency and drive improvements with GenAI trainingA reminder to augment human thought, not replace it, with GenAIResourcesEpisode 63: Building Capability and Integration with SBOMsMapping and ComplianceCybersecurity for MSPs, MSSPs, & ConsultantsEpisode 130: The Story and Future of CIS Thought LeadershipIf you have some feedback or an idea for an upcoming episode of Cybersecurity Where You Are, let us know by emailing podcast@cisecurity.org.

“It's not just about moving from PBX to VoIP anymore. It's about delivering tools customers can't live without.” – Spencer Lee, CEO, Telin In this episode of Technology Reseller News, publisher Doug Green sits down with Spencer Lee, CEO of Telin, for an in-depth discussion on how Telin is redefining value for MSPs, resellers, and partners through its expanding App Store ecosystem. Founded in 1991 and now operating across Canada, the U.S., and Australia, Telin has long focused on providing its partners with best-of-breed unified communications solutions. But as customer demands have shifted beyond price and call quality, Telin has responded with a new mission: help partners reduce churn by delivering fast, integrated, and highly relevant services through its curated App Store. Lee explains how customer retention is no longer about lowering costs—it's about delivering the right integrations and tools, from CRMs to AI-enabled scheduling systems. Drawing on insights from a network of over 1,000 resellers, Telin has identified the true drivers of churn and is proactively adding pre-vetted applications to address them. Recent integrations include solutions like ServiceTitan and Zenoti, along with proprietary analytics dashboards and wallboards. Whether internally developed or brought in from mature third-party providers, all App Store offerings meet Telin's standards for performance, compliance, and usability. The result: resellers gain instant access to industry-specific solutions that can help them pivot into new verticals with confidence and speed. “We want our partners to focus on what they do best—delivering excellent customer service,” said Lee. “We'll take care of the backend, integrations, and infrastructure.” Lee also shares how Telin's App Store strategy reflects a broader trend across the UC and CC landscape: moving beyond voice to value. The tools now define the offering, not just the phone system. Partners who deliver integrated, business-advancing solutions—rather than just voice savings—can command better margins and enjoy deeper customer loyalty. To learn more about Telin and its App Store, visit: https://telin.com.

Welcome back to another episdoe of the Evolved Radio Podcast! In this episode, I'm joined by Peter Melby and Ryan Barton with New Charter Technologies.  Sure, AI is everywhere these days, but we cut through the hype to talk about how things actually changed when ChatGPT hit the scene and suddenly put powerful AI tools in the hands of everyone. Ryan shares how that breakthrough moment inspired him to roll up his sleeves and experiment with AI in real business scenarios. Peter talks about why New Charter decided to take a hands-on approach with AI, instead of just waiting around for vendors to figure it out. We talk honestly about what's working, what isn't, and why sometimes you just have to make your own path with new technology. If you want an inside look at how AI is impacting MSPs or you're just curious about what's really possible right now, tune in! We've got practical insights, plenty of candid takes, and even a few laughs along the way. This episode is brought to you by Opsleader Pro. A place for MSP owners and managers to get the systems and tools they need to build a stable and growing MSP. Part group coaching, part peer group, everything you need to run a successful MSP.

After the launch of Labour's new White Paper on immigration we ask, despite Starmer's protestations, if Farage and Reform are already dictating not just UK politics but UK government policy.We also delve into the detail of the changes outlined in the paper.The Labour leadership is also facing a  backbench rebellion over its cuts to disability benefits and is also being urged by 69 MPs to recognise a Palestinian state. Will they listen to either of these calls?Lesley's latest column in The National examined the rise of Reform and speculated on its potential to break out of its unionist bubble and attract disappointed SNP voters in next year's Holyrood elections.First Minister John Swinney was grilled by Martin Geissler on whether independence would be page 1 line 1 of the SNP manifesto at those elections. We analyse his response.Is the UK/US trade deal worth the paper it's written on? Not according to US economist Joseph Stiglitz. Was getting such a quick sectoral agreement a sign of weakness or strength for the UK's position?Ahead of the Holyrood vote on assisted dying Lesley gives her thoughts on this difficult decision facing MSPs. There are a few seats remaining for 'A Night for MAP' at the Queen's Hall, Edinburgh. Friday 30th May.https://www.thequeenshall.net/whats-on/night-map ★ Support this podcast ★

DORA, Risk, and Resilience: What Carriers, MSPs, and MSSPs Need to Know Now, "DORA, Risk, and Resilience: What Carriers, MSPs, and MSSPs Need to Know Now" “You can outsource the function — but you can never outsource the risk.” That's the stark reminder from Jenna Wells of Supply Wisdom, who joins Technology Reseller News Publisher Doug Green for a timely and wide-ranging conversation on the Digital Operational Resilience Act (DORA). Though it's an EU regulation, DORA's scope reaches far beyond Europe, impacting financial institutions, carriers, MSPs, MSSPs, and enterprises worldwide. Now in effect since January 2025, DORA requires firms to actively monitor and manage their third-party information and communications technology (ICT) providers — vendors that store, create, or share data. That's a tall order in a hyper-connected world where cloud services, telecom carriers, and AI infrastructure are interwoven into every business process. Wells explains that DORA compliance begins with full visibility into your outsourced ecosystem. Organizations must first identify their entire vendor population, then drill down to understand which of those suppliers are truly critical. From there, they must implement continuous monitoring — not just annual risk reviews — and prepare robust backup plans to ensure operational continuity if a vendor falters. The implications for carriers and MSPs are particularly acute. These organizations are linchpins of global communications and critical infrastructure — and often rely on their own layers of third-party vendors. Wells stresses that identifying service concentration risks, establishing redundancies, and planning for hot rollovers are essential steps to avoid costly downtime and regulatory exposure. Drawing on her experience managing third-party risk at Iron Mountain, Wells underscores how tools like Supply Wisdom can simplify the path to compliance. By automating risk monitoring and surfacing early warning signs of disruption, organizations not only stay ahead of regulation — they gain a powerful competitive edge. With enforcement timelines progressing, Wells offers a clear message: DORA compliance is no longer a future issue. It's here. And those who act now will be better protected, more resilient, and more trusted by their customers and partners. Learn more: https://www.supplywisdom.com

Over the years, through coaching hundreds of MSPs, one recurring pattern shows up time and again: business owners who've built something great but are now the single point of failure. You're the one the team turns to for answers. You're the one the clients call on a Saturday morning. You're the one holding everything together, and that, my friend, is both the blessing and the curse of being a committed leader. But if we don't break that cycle, we burn out, stagnate, or worse, we limit the growth of the very business we've worked so hard to build.  In this episode, I tackle the fears and frustrations head-on. The fear of losing control. The worry that standards will slip if you delegate. The concern that clients will walk away if it's not you they're dealing with. And the unspoken one is what the hell will you do with your time if you're not fixing tickets, answering questions, or juggling 30 spinning plates at once? I get it. I've been there. And I work with clients every day who are going through this same transition.  But what if the real growth came not from doing more, but from doing less? What if leading meant choosing what to focus on, freeing up your calendar, and creating the space to think strategically? Because here's the truth, while you're stuck fixing, you cannot lead. While you're stuck being the bottleneck, your business can't move forward.  I talk about how important it is to find your “thousand pound tasks” which is the strategic work only you, the business owner, can and should be doing. It's not about abdicating responsibility, it's about putting systems, people and processes in place so you can finally step up and lead like the business needs you to. Whether it's building your leadership team, documenting your SOPs, or creating a clear cascade from vision to daily tasks, everything starts with making time. And that's exactly what this episode is all about.  I walk you through five practical steps that you can start using straight away to stop being the bottleneck and start leading with confidence. These include planning your week every Friday with clarity and purpose, blocking out your 10% strategic thinking time, and getting that one hairy task done each week that you've been avoiding. I cover how to better utilise your PSA and tech stack (without just stack-fiddling endlessly), and I encourage you to build accountability by joining a peer group or finding a buddy. Finally, I talk about hiring future leaders, not just doers, the kind of team members who lift you up, drive progress and free you to lead.  This episode also tackles the reality of burnout. I've seen it first-hand where MSP owners who haven't had a proper holiday in over a decade. That's not success. That's survival. And it's not sustainable. When you're permanently in the thick of it, there's no space to think, no time to innovate, and no energy left for the people who matter most at home. It's why so many owners end up resenting their businesses – not because they don't care, but because the business has become dependent on them in all the wrong ways.  I also share the importance of building value into your business. If you're thinking about exiting one day, whether that's in 3 years or 13, you'll want to create something that works without you. Buyers don't want bottlenecks. They want SOPs, leadership teams, and a well-oiled machine. That only happens when you start leading properly today.  So if you're ready to stop being the bottleneck in your MSP and start leading your team, your clients and your future with clarity and confidence, then this episode is for you. Take the five steps I share, start small, and make them stick. Because when you stop fixing and start leading, the doors really do blow off.  If you're serious about getting this right, make sure you grab the free Ultimate MSP Growth Guide – it's packed with tools and comparisons to help you decide what support you need, when you need it, and how to get the results you're after.  Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK  And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!   

Srinivas Krishnaswamy, author of "Inbound Marketing in the Age of GPTs," discusses the transformative impact of AI on customer search behaviors and marketing strategies for Managed Service Providers (MSPs). He emphasizes that traditional methods, particularly reliance on Google for information discovery, are evolving. With the rise of generative AI tools like ChatGPT, customers are increasingly turning to these platforms for tailored responses, which necessitates a shift in how MSPs approach their marketing efforts.Krishnaswamy highlights the importance of understanding the changing dynamics of search. While Google continues to dominate, the volume of searches is increasing, and the landscape is becoming more complex. He points out that MSPs must adapt to this new reality by optimizing their online presence not just for Google, but also for AI-driven platforms. This includes implementing schema markup on websites to enhance discoverability and ensuring that content is relevant and valuable to potential customers.The conversation also delves into the significance of community-based marketing. Krishnaswamy advises MSPs to identify where their target customers congregate, whether online or at industry events, and to engage with them authentically. By providing valuable insights and solutions to their problems, MSPs can build credibility and authority in their niche. This approach not only helps in generating leads but also positions MSPs as trusted partners in their customers' decision-making processes.Finally, the discussion touches on the potential pitfalls of over-automation in marketing. While AI tools can streamline content creation, Krishnaswamy warns against relying solely on them without human oversight. Instead, he encourages MSPs to use AI as a tool for brainstorming and generating ideas, while ensuring that the final content reflects their unique voice and expertise. By balancing technology with genuine engagement, MSPs can effectively navigate the evolving marketing landscape. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Top-performing IT solution providers are experiencing record profitability, achieving over 19% adjusted profit margins for the fifth consecutive year, despite a slowdown in revenue growth. The latest report from Service Leadership indicates that while managed service providers (MSPs) saw revenue growth of only 7.1% in 2024, their adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) grew at a more robust rate of 13%. This trend highlights the importance of operational maturity and cost control as key drivers of profitability in the industry, suggesting that MSPs should focus on enhancing their operational processes rather than solely pursuing top-line growth.The podcast also discusses the rising use of artificial intelligence (AI) tools among office workers, with nearly half utilizing tools not provided by their employers. This covert usage raises concerns about data privacy and compliance with company policies. A report from Ivanti reveals that 42% of employees are using AI in their daily tasks, a significant increase from the previous year. The discussion emphasizes the need for organizations to prioritize data quality and governance, as the responsibility for data modeling shifts to operational layers where real-time decisions are made.Google is making significant changes to its search engine, introducing an AI Mode Search Engine tool that will provide AI-generated responses instead of traditional links. This shift could fundamentally alter how users access information, posing challenges for IT service providers and content creators who rely on traditional SEO strategies. The integration of AI into search engines raises questions about the future of content discovery and the potential erosion of Google's dominance as the default search engine, especially with Apple considering AI-driven search options for its Safari browser.Arctic Wolf has announced an increase in its security operations warranty to $3 million, the largest in the industry, aimed at enhancing customer trust and positioning its endpoint security solutions as enterprise-grade. This move reflects a growing trend among vendors to share risk with clients, emphasizing the importance of trust in a competitive market. The podcast concludes by highlighting the need for IT service providers to adapt to these changes, focusing on shared risk and high assurance as key selling points in a rapidly evolving landscape. Four things to know today 00:00 Top IT Providers Maintain 19%+ Profit Margins for Fifth Year as Valuations Soar03:12 As Employees Go Rogue with AI, Poor Data and Bad Prompts Threaten Reliability and Trust07:53 Google's AI Push Redefines Information Discovery—Content Creators and IT Firms Brace for Fallout12:18 With $3M on the Line, Arctic Wolf Turns Warranty into a Sales Weapon Supported by:  https://syncromsp.com/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

First Minister John Swinney MSP answers questions from party leaders and other MSPs in this weekly question time. Questions included: Kevin Stewart  To ask the First Minister what the Scottish Government's response is to water scarcity alerts issued by SEPA for the east of Scotland, in light of low rainfall and warm temperatures.  Brian Whittle To ask the First Minister, in light of the publication of the Programme for Government, what action the Scottish Government is taking to ensure that prevention is more strongly integrated into the health system. Jackie Baillie To ask the First Minister when the landslip shelter on the A83 at the Rest and Be Thankful will be complete.   Transcripts are available on our website: https://www.parliament.scot/chamber-and-committees/official-report/search-what-was-said-in-parliament   

Show Website: https://mspbusinessschool.com/ Guest Name: Dustin Puryear LinkedIn page: https://www.linkedin.com/in/dustinpuryear/ Company: Giant Rocket Ship Website: https://giantrocketship.com/ Host Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox/ In this episode of MSP Business School, host Brian Doyle is joined by Dustin Puryear of Giant Rocketship to delve into effective solutions for enhancing service delivery within MSP operations. Dustin shares his journey from managing an MSP to developing a vendor product that addresses the industry's common pain points. The conversation focuses on how Giant Rocketship innovates ticket management and service coordination through automation, reducing backlog and improving client satisfaction. Dustin Puryear explains the genesis of Giant Rocketship as a response to the inefficiencies he noticed in ticket management during his MSP tenure. By automating the dispatch and prioritization of tasks, Rocketship helps MSPs manage workloads more effectively, saving time and resources. Dustin highlights the importance of focusing on the volume of work rather than ticket numbers, a common oversight in service delivery operations. With trends towards AI and automation, the discussion underscores the evolving nature of MSP business models and the necessity of adapting to new technologies. Key Takeaways: Streamlining Operations: Giant Rocketship automates the dispatch process, helping MSPs reduce ticket backlogs and improve service efficiency.  Prioritization Through Automation: By prioritizing tickets based on SLA, customer impact, and team capabilities, the system ensures that urgent tasks are addressed promptly.  Cost-Effectiveness: Implementing automation can help MSPs reassign resources and potentially reduce staffing needs, significantly improving ROI.  Evolving Perceptions: Dustin emphasizes shifting from ticket-focused to activity-focused operations to enhance service delivery and customer satisfaction.  Industry Trends: The adoption of AI and automation in MSPs is reshaping traditional service delivery models, necessitating a more strategic approach to technology and resources.  Sponsor vCIOToolbox: https://vciotoolbox.com

In this episode, Subo Guha, Vice President of Product Management at Stellar Cyber, shares how the company is reshaping cybersecurity operations for managed service providers (MSPs) and their customers. Stellar Cyber's mission is to simplify security without compromising depth—making advanced cybersecurity capabilities accessible to organizations without enterprise-level resources.Subo walks through the foundations of their open XDR platform, which allows customers to retain the endpoint and network tools they already use—such as CrowdStrike or SentinelOne—without being locked into a single ecosystem. This flexibility proves especially valuable to MSSPs managing dozens or hundreds of customers with diverse toolsets, including those that have grown through acquisitions. The platform's modular sensor technology supports IT, OT, and hybrid environments, offering deep packet inspection, network detection, and even user behavior analytics to flag potential lateral movement or anomalous activity.One of the most compelling updates from the conversation is the introduction of their autonomous SOC capability. Subo emphasizes this is not about replacing humans but amplifying their efforts. The platform groups alerts into actionable cases, reducing noise and allowing analysts to respond faster. Built-in machine learning and threat intelligence feeds enrich data as it enters the system, helping determine if something is benign or a real threat.The episode also highlights new program launches like Infinity, which enhances business development and peer collaboration for MSSP partners, and their Cybersecurity Alliance, which deepens integration across a wide variety of security tools. These efforts reflect Stellar Cyber's strong commitment to ecosystem support and customer-centric growth.Subo closes by reinforcing the importance of scalability and affordability. Stellar Cyber offers a single platform with unified licensing to help MSSPs grow without adding complexity or cost. It's a clear statement: powerful security doesn't need to be out of reach for smaller teams or companies.This episode offers a practical view into what it takes to operationalize cybersecurity across diverse environments—and why automation with human collaboration is the path forward.Learn more about Stellar Cyber: https://itspm.ag/stellar-cyber--inc--357947Note: This story contains promotional content. Learn more.Guest: Subo Guha, Senior Vice President Product, Stellar Cyber | https://www.linkedin.com/in/suboguha/ResourcesLearn more and catch more stories from Stellar Cyber: https://www.itspmagazine.com/directory/stellarcyberLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, subo guha, xdr, mssp, cybersecurity, automation, soc, ai, ot, threat detection, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Time for another Team Tubb Travelogue! This time, Lenka Koppova catches up withRichard Tubb and Pascal Fintoni, who are in Manchester for the SuperOps SuperSummit 2025.Grab a cup of your favourite tea or coffee, relax and join them for a fun conversation about the highlights from this big event.Pascal explains how the talks followed the journey a customer might take, from marketing through to sending a proposal, which was a really effective way to showcase how AI can help at each stage. Richard highlighted a talk from the VP of Product, Damo Vasudevan, on using AI assisted dashboards and for automation to improve service delivery.They were also joined by special guest Kimmah Lewis, who explained how she and her team put the event together and how much work goes into planning the day.Also Mentioned in the TravelogueThe opening keynote from the CEO of SuperOps and closing remarks by the VP of Global MarketingThe benefits of a no-pitch eventHow AI helps MSPs deliver better, faster and cheaper while maintaining qualityWhere AI has been used badlyThe importance of collaboration, supporting your community and the human touchExpert panel sessionsSwag bagsWhat is the TubbTalk Travelogue?These are ad-hoc, bonus episodes of our regular TubbTalk podcast, recorded live at an event. A member of TeamTubb calls Richard for an on-the-ground update on what they've learned and their highlights from the day.What to Know about the SuperOps SuperSummitSuperSummit is the flagship event from PSA-RMM experts SuperOps. They host these virtually and in-person, and 2025 is the first time they held an event in Manchester.The free, one-day event is open to all managed service provider (MSP) owners and IT professionals, and provides plenty of networking opportunities, exhibitor stands and talks from industry legends. Lunch, refreshments and an after-party were also supplied!This year's focus was on AI and how to use it to grow and scale your MSP business. There were dos and don'ts, trends to be aware of and practical advice on how to get started with AI. And as it was strictly a no-pitch space, attendees got plenty of value without the waffle.Were you at the SuperOps SuperSummit too? Send us a voice recording with your highlights, and we will add your comments to our next Team Tubb Travelogue!

In this episode we give our initial reactions to  the First Minister's Statement: Programme for Government 2025-26.We also look back at the series of elections in England last week. What can we take from the Reform UK surge? Will  Scotland be  immune from Farageism at the 2026 Holyrood elections?And if Starmer didn't have enough on his plate with Reform to worry about up popped Ex PM Tony Blair with his thoughts on Net Zero and climate change.Lesley discusses this and asks if Sir Keir shouldn't take a leaf out of Mark Carney's book and stand up to Trump.Today, Tuesday, sees the conclusion of the selection process for SNP candidates for those elections. Some weel kent sitting MSPs are fighting off challengers. Three contests in particular have hit the headlines.Israel's security cabinet has approved a plan to expand its military offensive against Hamas which includes the "capture" of Gaza and the holding of its territory with no timeline for withdrawal. Does this move finally give the lie to Israel's claim that it's all about the return of the hostages?If you fancy popping along to the two events Lesley will be appearing at this weekend, follow these linkshttps://www.republic.org.uk/republic_day_in_edinburgh_2025https://www.believeinscotland.org/creating_scotland_a_celebration_of_scotlands_connection_to_europe?fbclid=IwY2xjawKHIfBleHRuA2FlbQIxMABicmlkETBmNHlMdHBjQWRmOU4yekdyAR7p9909Uu6UuhjdJp9m85xSkmbNcttzovd-Tfn-_Fu8It5oKBoA7iG9YGDAzg_aem_9gAZZkwMFNyI1UVgM48CoQ ★ Support this podcast ★

 “We're turning a mandate into an operational advantage.” — Barbara Sharnak, SVP of Business Development, Relay In a wide-ranging conversation with Technology Reseller News publisher Doug Green, Barbara Sharnak, Senior Vice President of Business Development at Relay, outlines how the company is transforming frontline communication for industries that have traditionally relied on walkie-talkies and two-way radios. Relay replaces legacy radio systems with a cloud-connected platform designed for high-noise, high-mobility environments such as manufacturing, hospitality, education, healthcare, and logistics. “The legacy radio has been around for a reason,” says Sharnak, “but it hasn't evolved to meet the productivity and safety needs of today's frontline workers.” Unlike traditional devices, Relay's system unifies real-time voice, location tracking, text communication, and AI-powered features like Team Translate, which enables seamless multilingual communication across teams. Relay devices integrate cellular and Wi-Fi connectivity to deliver nationwide coverage without costly infrastructure upgrades. The hardware itself is rugged, waterproof, and designed for extended battery life — delivering up to 24 hours of uptime in even the most demanding environments. Sharnak highlights how Relay's panic alert system and precise indoor GPS capabilities have helped customers in hospitality and facilities management not only meet safety mandates but also improve operations. “We support over 5,000 properties,” she notes, “and for many of them, replacing radios with Relay has added value beyond compliance — driving analytics, workforce visibility, and improved morale.” With mobile apps, dashboards, and seamless integration across devices, Relay enables centralized control while keeping frontline teams hands-free and heads-up. The platform also opens doors for MSPs, MSSPs, and channel partners seeking new revenue streams through communication modernization. For more information, visit relaypro.com.

Arvind Parthiban, CEO of Super Ops, discusses the company's growth strategy following a recent $25 million Series C funding round. With a focus on artificial intelligence (AI), Super Ops aims to enhance its platform for managed service providers (MSPs) by developing innovative features that streamline IT management. Parthiban emphasizes the importance of being close to customers, revealing plans to relocate the leadership team to the U.S. and expand into European markets. The company is committed to building a strong presence in the MSP sector, leveraging AI to transform service delivery.Parthiban differentiates Super Ops' approach to AI from competitors by viewing it as a foundational element rather than a mere feature. He argues that while many companies are integrating AI functionalities, true differentiation lies in how these technologies are applied to solve real-world problems for MSPs. Super Ops has invested in a dedicated AI team in New Zealand, focusing on creating meaningful tools that enhance operational efficiency and service quality for its users.The conversation also touches on the challenges of data access for AI development. Parthiban acknowledges that while Super Ops has a growing customer base, competitors with larger datasets may have an advantage. However, he believes that the company can still leverage its existing data and partnerships to create valuable AI-driven insights and automation tools. He asserts that the focus should not solely be on data volume but also on the quality and applicability of the AI solutions being developed.Finally, Parthiban addresses concerns regarding Super Ops' marketing strategies, which some MSPs have described as aggressive. He defends the company's approach, likening it to common practices in the tech industry, while also expressing a desire to build trust within the MSP community. He clarifies that while the company is not currently monetizing its AI features, it plans to ensure that MSPs see tangible value before implementing any pricing changes. This strategy reflects a commitment to fostering long-term relationships with customers as the industry evolves. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

 This podcast is a part of a collection of podcasts recorded at ISC West 2025 and previously shared on social media. “Show me unattended cash. Show me wet floors. Show me signs still on display after the promo ends.” — Jac Ondaye, March Networks, introducing AI Smart Search at ISC West 2025 At ISC West 2025, Technology Reseller News publisher Doug Green sat down with Jac Ondaye of March Networks to explore how generative AI is revolutionizing video surveillance and business intelligence. March Networks' new solution, AI Smart Search, brings the power of natural language and large language models to video data. With AI Smart Search, users can ask questions like “show me unattended cash” or “show me empty shelves”—and the system instantly scans millions of image snapshots across multiple cameras and locations to deliver actionable results. “This isn't just about security,” said Ondaye. “It's about improving operations, compliance, marketing execution, and risk management. Whether you're a QSR, a retailer, or a bank, AI Smart Search helps you detect issues before they escalate.” Key features include: Generative AI and Natural Language Interface: Ask questions via text or voice-to-text for instant results. Multi-Site, Multi-Camera Search: Analyze image snapshots across a vast camera network. Use Cases Beyond Security: Identify safety risks (e.g. wet floors), operational inefficiencies (e.g. empty shelves), marketing compliance (e.g. outdated signs), and camera malfunctions. Cloud-Based and Remote-Accessible: No need to review live footage or send staff on-site—monitor and manage everything remotely. March Networks supports global sales through an extensive channel partner network, offering the solution to MSPs, MSSPs, and enterprise customers worldwide. To learn more, visit marchnetworks.com and explore the AI Smart Search video demo and brochure.

This podcast is a part of a collection of podcasts recorded at ISC West 2025 and previously shared on social media. At ISC West 2025, BluebirdSales.io, an outsourced sales and marketing firm dedicated to the technology sector, showcased its deepening partnership with floLIVE, a global cellular MVNO (mobile virtual network operator) known for simplifying and scaling connectivity in security and IoT applications. Tom Dever, president and self-described “strategy guy” at BluebirdSales.io, explained the company's mission: “We're not just about sales—we're about helping technology companies build strategic paths to market. That means understanding the technical problems and delivering the right solutions to the right partners.” At ISC West, Dever and his team were onsite supporting floLIVE's booth, helping introduce the company's carrier-agnostic connectivity to a range of security-focused exhibitors and attendees. floLIVE enables OEMs and integrators to embed global, multi-carrier eSIMs into their products, providing automatic access to networks like AT&T, Verizon, T-Mobile, and U.S. Cellular—with no need for separate SKUs or carrier contracts. “It's a game-changer for manufacturers,” said Dever. “One SIM, one integration, and you're connected nearly anywhere.” floLIVE's technology is especially useful for security and monitoring devices—such as IP cameras and smart sensors—that need to transmit critical data from remote or variable locations. Their local IMSI capabilities ensure compliance with global data sovereignty rules, converting devices into local nodes on the cellular network and avoiding roaming restrictions in regions like Brazil and Turkey. Dever also spotlighted floLIVE's channel-friendly approach. MSPs and MSSPs can white-label floLIVE's platform or refer it as a connectivity solution, offering new revenue streams while enhancing customer deployments. “Partners can resell the service or embed it in their offerings—either way, it's a win-win,” he said. In addition to floLIVE, BluebirdSales.io is also engaged with global tech brands like Arduino and Grin. The latter showcased an M.2 module at ISC West featuring floLIVE-enabled connectivity with both cellular and Skylo satellite support—ideal for rugged deployments in agriculture, energy, or isolated security locations. BluebirdSales.io continues to bridge the gap between innovative products and effective go-to-market execution. As connectivity becomes increasingly central to physical security solutions, partnerships like the one between BluebirdSales and floLIVE are helping integrators, manufacturers, and MSPs meet the moment—with confidence and scale. Learn more at: www.floLIVE.net and www.bluebirdsales.io.

Dan Candee, CEO of Cork, discusses the innovative approach of combining software with insurance to provide cybersecurity solutions for managed service providers (MSPs) and their clients. Cork stands out in the cybersecurity landscape by validating the compliance of all client endpoints and offering a cyber warranty that provides financial protection. This model addresses the complexities of cybersecurity, where software vendors often avoid liability for failures, leaving businesses vulnerable. Cork aims to simplify the cybersecurity landscape, integrating with existing MSP tech stacks to ensure comprehensive protection.The conversation delves into the challenges of managing financial risk in the cybersecurity sector. Candee explains that Cork's unique technology allows them to monitor and assess risks across all endpoints, providing a clear picture of compliance and security. This proactive approach helps MSPs maintain a secure environment for their clients, ensuring that they are prepared for potential cyber threats. The discussion highlights the importance of accountability and transparency in the cybersecurity ecosystem, emphasizing that Cork's model is designed to support MSPs in their efforts to protect their clients.Candee also addresses the issue of human error in cybersecurity, noting that a significant percentage of incidents stem from mistakes made by individuals rather than technology failures. Cork's system not only identifies these risks but also provides a framework for compliance, ensuring that clients are aware of their security posture. By offering a warranty that covers incidents resulting from human error, Cork reinforces the idea that businesses have the right to survive cyber attacks, fostering a culture of security awareness.Finally, the conversation touches on the evolving landscape of cyber insurance, which has been described as chaotic. Candee shares insights on how Cork collaborates with insurance companies to create a sustainable model that balances risk and profitability. He emphasizes the need for continuous improvement in cybersecurity practices and the integration of automation and AI to enhance efficiency. As the industry evolves, Cork remains committed to simplifying processes for MSPs and their clients, ensuring that they can navigate the complexities of cybersecurity with confidence. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

SAN FRANCISCO — RSA Conference 2025 "Sixty percent of the attacks we're tracking target low-profile vulnerabilities—things like privilege escalation and security bypasses, not the headline-making zero days," says Douglas McKee, Executive Director of Threat Research at SonicWall. Speaking live from the show floor at RSA 2025, McKee outlined how SonicWall is helping partners prioritize threats that are actually being exploited, not just those getting attention. In a fast-paced conversation with Technology Reseller News publisher Doug Green, McKee unveiled SonicWall's upcoming Managed Prevention Security Services (MPSS). The offering is designed to help reduce misconfigurations—a leading cause of breaches—by assisting with firewall patching and configuration validation. SonicWall is also collaborating with CySurance to package cyber insurance into this new managed service, providing peace of mind and operational relief to MSPs and customers alike. “Over 95% of the incidents we see are due to human error,” McKee noted. “With MPSS, we're stepping in as a partner to reduce that risk.” McKee also previewed an upcoming threat brief focused on Microsoft vulnerabilities, revealing an 11% year-over-year increase in attacks. Despite attention on high-profile CVEs, SonicWall's data shows attackers often rely on under-the-radar vulnerabilities with lower CVSS scores. For MSPs, McKee shared a stark warning: nearly 50% of the organizations SonicWall monitors are still vulnerable to decade-old exploits like Log4j and Heartbleed. SonicWall's telemetry-driven insights allow MSPs to focus remediation on widespread, high-impact threats. SonicWall's transformation from a firewall vendor to a full-spectrum cybersecurity provider was on display at RSA Booth #6353 (North Hall), where the company showcased its SonicSensory MDR, cloud offerings, and threat intelligence. "We've evolved into a complete cybersecurity partner," McKee said. "Whether it's in the cloud or on-prem, we're helping MSPs and enterprises defend smarter." Visitors to the SonicWall booth were treated to live presentations and fresh coffee—while those not attending can explore SonicWall's insights, including its February 2024 Threat Report and upcoming threat briefs, at www.sonicwall.com.

▸ Get My Free MSP Sales Toolbox: https://msp.sale/yt-toolbox▸ Join My Newsletter for Weekly Sales Strategies: https://rayjgreen.beehiiv.comHey, I'm Ray Green. I'm a strategic growth specialist for B2B companies.Since this is social media and anyone can claim anything, here's a quick rundown of my background:Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where I doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.Former CEO operator for several investor groups where I led turnarounds of recently acquired small businesses.Founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.comSales & Sales Management Expert in Residence at the world's largest IT business mastermind.Founder of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.comIf your MSP growth strategy doesn't make you want to chuck your computer out the window occasionally, it probably won't deliver meaningful resultsI'll show you why pushing through that initial resistance leads to outsized returns while "serial starting" keeps most IT businesses trapped on a plateau.CHAPTERS:00:00 - Introduction to Growth Challenges01:47 - Facing Resistance in New Initiatives02:32 - Real-World Example of Resistance05:42 - Understanding the Dip06:42 - The Emotional Cycle of Change09:33 - Navigating the Dip11:40 - The Importance of Persistence20:15 - Final Thoughts and Encouragement

Send us a text⚾ In this engaging episode of Joey Pinz Conversations, we dive deep into the timeless debates of baseball and business with guest Josh Hoffman. From the designated hitter controversy to modern rule changes, Joey and Josh reminisce about iconic players like Yaz, Otani, and Thurman Munson while exploring how baseball's evolution mirrors today's shifting business landscape.But the conversation doesn't stop at the ballpark!

Kaseya has launched a series of AI-driven tools and policy changes at its Connect 2025 event, aimed at enhancing operational efficiencies for IT service providers. The Kaseya 365 Ops platform utilizes AI to help customers improve their operational efficiency, with early users reportedly saving an average of 160 hours per month, equivalent to the productivity of one additional technician. Additionally, Kaseya is introducing free-to-use Datto backup hardware for up to three devices per customer, significantly reducing upfront costs for partners. The relaunch of the Datto Alto 5, a 2TB encrypted backup device offered at the price of a 1TB unit, provides better value and security for small to medium-sized businesses.SentinelOne, Huntress, and Microsoft have also made significant updates in cybersecurity and operational tools. SentinelOne unveiled its next-generation Purple AI Athena release, which automates critical processes such as threat triaging and investigation, while Huntress enhanced its managed identity threat detection and response solution to combat the rising threat of identity-based attacks. Microsoft announced that paid subscriptions will be required for its Windows Server 2025 hotpatching service, which allows administrators to install security updates without rebooting their servers, transitioning to a subscription model after June 30th.Homeland Security Secretary Kristi Noem announced plans to refocus the Cybersecurity and Infrastructure Security Agency (CISA) on protecting critical infrastructure from sophisticated threats, particularly those posed by China. She criticized previous leadership for mission drift and emphasized the need for improved information sharing across government agencies. Additionally, the Take It Down Act has passed the House, mandating social media companies to remove flagged non-consensual sexual images within 48 hours, raising concerns about potential misuse and the impact on smaller platforms.OpenAI has rolled back an update to its GPT-4.0 model due to concerns over overly flattering responses that compromised user trust. The company aims to refine its approach based on long-term user feedback, emphasizing the importance of accuracy and directness in AI interactions, especially for professionals in decision-making roles. This rollback serves as a reminder for IT leaders to ensure that AI-generated communications are truthful and not merely affirming, as the tone of AI can significantly shape trust in client relationships. Four things to know today 00:00 Kaseya Connect 2025: AI Ops Push, Free Backup Hardware, and Fred Voccola's Ongoing Presence Signal Business-as-Usual with a New Toolkit04:14 SentinelOne's AI Analyst, Huntress's Identity Defense, and Microsoft's Paid Patching 07:24 Noem Refocuses CISA on Infrastructure Threats as Congress Advances AI Image Takedown Law10:29 OpenAI Walks Back GPT-4o Update After Sycophantic Shift, Raising Critical Questions for AI Use in IT Services Supported by:  https://getnerdio.com/nerdio-manager-for-msp/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Overview: In this week's episode of the SMB Community Podcast, hosts James and Amy are back to discuss various aspects of running a successful MSP. They start by diving into the MSP question of the week about creating an org charts for small teams. Both hosts emphasize the importance of delineating responsibilities and using the EOS accountability chart for better team structure. They also talk about the challenges and opportunities in selling security solutions and the importance of offering a strategic value to clients. Later, James interviews Max Miller from Workland Partners about current M&A trends in the IT and cybersecurity sectors, offering valuable advice for MSPs considering selling their business. The episode wraps up with a reminder to stay connected and share questions or comments with the hosts.  --- Chapter Markers: 00:00 Introduction and Greetings  02:09 MSP Question of the Week: Creating an Org Chart 03:18 The Importance of Accountability Charts 09:40 Challenges in Selling Security 11:56 Value-Based Selling and Strategy 18:02 Data Security Concerns  21:12 Facebook Breaches and Data Theft  23:53 Retail Store Privacy Concerns 25:46 5 Minutes w/ a Smart Person: Max Miller of Worklyn Partners 26:10 Max Miller's Background and Workland Partners 30:46 M&A Activity in the MSP Space 34:06 Advice for MSP Owners Considering Selling 40:49 Final Thoughts and Contact Information 43:18 Podcast Wrap-Up and Future Plans --- New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI --- Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com

"Cloud is no longer optional. It's a necessity." Kevin Langford, CaaB, joins Technology Reseller News publisher Doug Green to outline why Managed Service Providers (MSPs) should no longer delay their transition to the cloud—and why CaaB's MSP-first model offers a better alternative to the big-name hyperscalers. “The MSPs who embrace cloud now will position themselves for long-term success,” said Langford. “With predictable pricing, white-label branding, and hands-on support, CaaB helps MSPs own their cloud future.” Built for MSPs, Not Hyperscalers Unlike hyperscalers that cater to enterprises and developers, CaaB was purpose-built for MSPs. That means: Flat-rate pricing with no surprises White-label support that lets MSPs keep their brand front and center 24/7/365 support and dedicated account managers Structured cloud migrations to reduce complexity and downtime “The major cloud platforms just weren't built with MSPs in mind,” said Langford. “We fix that by giving partners what they need most—control, visibility, and profitability.” Why MSPs Can't Wait Langford warns that MSPs clinging to on-prem solutions are putting client relationships—and recurring revenue—at risk. “Cloud services are expected to be a $2 trillion industry in five years. Your clients are moving to the cloud—with or without you.” He noted that a typical MSP switching to CaaB's platform saw a 40% boost in recurring revenue within a year—while also gaining customer loyalty due to stronger performance and predictable costs. Breaking the Myths For hesitant MSPs, CaaB addresses key fears: Migration complexity? CaaB helps with the heavy lifting. Cost uncertainty? The price you see is the price you pay. Loss of control? CaaB's white-label model keeps MSPs in the driver's seat. “Our platform isn't just easy to manage. It's built to help partners grow.” Learn More Visit caab.cloud Follow CaaB on LinkedIn

AI is increasingly enhancing efficiency in cybersecurity operations, but human expertise remains essential. A recent report from Enable reveals that while AI tools can significantly reduce analysis time for security alerts, a staggering 86% of these alerts still require human validation. This highlights the ongoing need for skilled analysts in the cybersecurity field, emphasizing that AI cannot operate autonomously without human oversight. The report underscores the importance of combining AI capabilities with human expertise to provide comprehensive security solutions.In Ireland, hiring in the IT and science sectors is experiencing a slowdown due to global economic uncertainties. Despite an overall increase in job vacancies, the latest Q1 jobs index indicates stagnation in these critical fields, reflecting a cautious approach among employers. The low unemployment rate and significant employment gains in 2024 contrast with the hiring freeze, suggesting that the volatility in the global economy is influencing hiring plans. This trend in Ireland may signal broader caution among multinational tech firms, particularly in sectors like cloud services and cybersecurity.Microsoft is restructuring its AI sales strategy to simplify its offerings, consolidating its six distinct solution areas into three. This move aims to streamline marketing efforts and enhance sales training, reflecting the evolving landscape of customer needs in the AI era. The changes suggest that Microsoft's current AI sales efforts may not be performing as expected, indicating that IT services firms should not assume AI products will sell themselves. Instead, a focus on sales enablement and clear value propositions is essential for success in this complex market.Blackpoint Cyber has launched a unified security platform called CompassOne, designed to enhance cybersecurity for organizations by integrating proactive and reactive measures. This platform aims to streamline operations and reduce costs while providing a comprehensive view of cybersecurity risks. Additionally, France and Germany have introduced a collaborative writing service called Docs, intended as a European alternative to Google Docs, emphasizing digital sovereignty. This initiative reflects a significant shift in how governments are becoming active players in the software ecosystem, potentially impacting IT service provision and vendor selection in Europe. Four things to know today 00:00 Automation Accelerates Cybersecurity, Yet Human Oversight and Hiring Caution in Ireland Signal Global Tech Headwinds04:07 AI Growing Pains: Microsoft Restructures Sales and Reintroduces Recall, Highlighting the Challenge of Selling AI Outcomes06:46 Blackpoint Cyber Launches CompassOne to Unify Security Posture for MSPs, Targeting Risk Visibility and Maturity Proof08:52 France and Germany Launch Docs to Boost Digital Sovereignty, Signaling New Opportunities for IT Services Firms  Supported by:  https://www.huntress.com/mspradio/ https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

This episode features a deep dive into the evolving landscape of managed services, focusing on the insights of industry experts Howard M. Cohen and Abraham Garver. The discussion centers around the significant shift towards service-oriented models within the managed service provider (MSP) sector, highlighting the importance of artificial intelligence (AI) and the ecosystems that are driving growth. Cohen emphasizes the three main categories of services that are currently profitable for MSPs: managed services, project services, and the emerging field of AI-driven solutions.Cohen and Garver explore the challenges MSPs face in integrating AI into their offerings. While some MSPs are beginning to adopt AI technologies, many are still grappling with how to effectively implement these tools. Garver notes that the financial metrics of MSPs, such as EBITDA, remain largely unchanged despite the incremental benefits AI may provide. The conversation also touches on the potential commoditization of certain services, particularly in help desk operations, as AI technologies become more prevalent.The experts discuss the competitive landscape, particularly how larger, private equity-backed MSPs may have an advantage in leveraging AI due to their resources. Smaller MSPs may struggle to keep pace, leading to a potential widening of the gap between them and larger players. Cohen argues that AI could serve as a great equalizer for smaller MSPs if they can effectively automate processes and reduce reliance on human resources.Finally, the episode highlights the importance of peer groups and community support for MSPs looking to grow and adapt in this changing environment. Both Cohen and Garver agree that engaging with trusted peer networks can provide invaluable insights and strategies for navigating the complexities of the managed services market. The conversation concludes with a preview of an upcoming interview focused on practical applications of AI in enhancing productivity and streamlining workflows. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

IBM and Intel have recently reported their earnings, revealing significant challenges despite some positive figures. IBM exceeded earnings expectations with a revenue of $14.54 billion, but its net income fell sharply due to the U.S. government's cost-cutting measures, resulting in a loss of $100 million from canceled contracts. Meanwhile, Intel reported a net loss of $8 million, with stagnant revenues and a warning of potential layoffs as the company struggles to adapt to a competitive semiconductor market. Both companies face pressure to innovate and demonstrate value in a rapidly changing landscape.In the fintech sector, Alternative Payments has successfully raised $22 million to enhance automation and accessibility for managed service providers (MSPs). The company aims to address the unique billing challenges faced by MSPs, which often deal with recurring billing and slow payment cycles. With plans for international expansion, Alternative Payments is focused on building a comprehensive financial services platform that can significantly improve processing times for its clients.CyberVerify, a compliance platform developed by MSP Alliance, has announced enhancements to empower MSPs and software-as-a-service companies. The upgraded platform features a new user interface and a scoring model for measuring compliance maturity, along with an API for seamless integrations. These improvements aim to provide ongoing compliance visibility, moving away from traditional yearly audits, but the platform's success will depend on maintaining trust and independence in its scoring mechanisms.The episode also highlights emerging trends in AI, with OpenAI introducing a lightweight version of its ChatGPT tool and a new open-source text-to-speech model from Nary Labs. These developments reflect a shift towards more localized and controllable AI solutions that prioritize user trust. Additionally, Microsoft's Work Trend Index report indicates a growing reliance on digital labor, emphasizing the importance of the human-to-AI agent ratio in organizational success. The episode concludes with a discussion on the simplicity and modularity of technology, as exemplified by Slate Auto's upcoming electric pickup truck, which aims to disrupt the automotive market with its minimalist design. Four things to know today 00:00 Beneath the Earnings: IBM Faces Contract Fallout, Intel Shrinks While AI Still Lags—What MSPs Should Watch05:32 From Cash Flow to Compliance: Two Platforms Aim to Automate the MSP Back Office—But Can They Deliver?08:21 AI Goes Local: OpenAI, Dia, Meta, and LinkedIn Signal Shift Toward Speed, Trust, and Human-Like UX11:46 Workforce Robots and Bare-Bones Pickups? This Week, Simplicity Steals the Show  Supported by:  https://getnerdio.com/nerdio-manager-for-msp/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Maryland has introduced a new 3% sales tax on data and information technology services, set to take effect on July 1, 2025. This legislation expands the definition of taxable services to include essential IT offerings such as cloud storage, IT consulting, and cybersecurity. Experts warn that this tax could lead to increased costs for businesses, potentially discouraging innovation and prompting some to relocate to states with lower tax burdens. The implications of this tax extend beyond Maryland, signaling a potential trend where states may increasingly treat digital infrastructure as a taxable utility.The introduction of this tax is seen as a precedent that could influence other states to follow suit if Maryland's implementation does not face significant pushback. Managed Service Providers (MSPs) and IT vendors will need to adapt to the new landscape, as the tax could compress margins and impact client retention. Businesses may need to communicate effectively with clients about the reasons for price increases and demonstrate the value of their services to justify these hikes. Additionally, the complexity of compliance with the new tax regulations will require providers to ensure their billing systems can handle the nuanced categorization of services.In a related development, Microsoft has launched the Wave 2 spring release of its Microsoft 365 Copilot, which includes new features aimed at enhancing productivity through advanced AI capabilities. This update introduces an Agent Store for integrating third-party applications and tools that facilitate better management of AI agents. The enhancements signal Microsoft's commitment to embedding AI deeper into daily workflows, positioning Copilot as a platform that could redefine how work is conducted in organizations.Furthermore, Cynomi has secured $37 million in funding to enhance its cybersecurity platform, focusing on developing agentic AI capabilities. This investment reflects a broader shift in the cybersecurity market towards strategic, continuous security solutions rather than merely providing tools. As demand for such services grows, MSPs must adapt to meet the evolving needs of their clients, moving towards outcome-based and intelligent security solutions. The podcast emphasizes the importance of advocacy within the MSP community to influence future legislation and avoid being treated as commoditized services. Three things to know today 00:00 Maryland's New 3% Sales Tax on IT Services Signals Broader Shift Toward Taxing Digital Infrastructure05:58 Microsoft Expands 365 Copilot With AI Agents, Cross-App Search, and Agent Store in Major Spring Update08:22 Cynomi Secures $37M Series B to Drive Agentic AI in Cybersecurity, Riding 3x ARR Growth and Rising MSP Demand  Supported by:  https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Zendesk has made a significant shift in its pricing model by moving away from traditional seat licenses to an outcome-based pricing structure. This change, articulated by CEO Tom Eggemeier, means that customers will only pay when an AI agent successfully resolves a business problem. This approach aligns with a broader industry trend towards consumption-based pricing, where costs are directly linked to the value delivered rather than the number of licenses or usage. As organizations increasingly adopt AI technologies, this model could reshape the software landscape, pushing providers to rethink their value propositions and focus on delivering tangible business outcomes.The Cybersecurity and Infrastructure Security Agency (CISA) is facing challenges as two high-ranking officials resign amid budget cuts that threaten to reduce its workforce by nearly 40%. The agency's Secure by Design initiative, aimed at enhancing software security, may be impacted by these changes, raising concerns about the future of national cybersecurity efforts. Additionally, CISA has halted the use of certain threat-hunting tools, which could further hinder its ability to address cyber threats effectively. The situation highlights the critical need for managed service providers (MSPs) to adapt their business models to incorporate security measures that align with evolving regulatory and customer demands.Kaseya and other companies are introducing AI-driven tools designed to enhance IT management and cybersecurity for managed service providers. Kaseya's Spring 2025 release includes features that automate workflows and improve user experience, while Cork Protection has launched a tool to help MSPs quickly assess cyber insurance policies. These innovations reflect a growing trend in the industry to leverage AI for operational efficiency and improved service delivery. As MSPs adopt these technologies, they can better position themselves to meet client needs and navigate the complexities of cybersecurity.OpenAI has partnered with The Washington Post to enable ChatGPT to summarize and link to the newspaper's reporting, marking a significant development in the relationship between AI and journalism. This collaboration aims to enhance the quality of information provided to users while raising questions about copyright and the reliability of AI-generated content. Despite OpenAI's advancements in research capabilities, concerns remain about the accuracy of AI in complex tasks. The partnership underscores the ongoing tension between the demand for high-quality information and the challenges of integrating AI into content creation and dissemination. Four things to know today 00:00 Zendesk Drops Per-User Pricing—Now It's Pay When AI Gets the Job Done03:56 Cyber Shakeup: CISA Faces Staff Exodus and Tool Loss While Pentagon Tightens Software Security Standards06:52 From Cyber Orchestration to Frontline AI: New Releases Highlight MSP-Centric Innovation Across the Ecosystem10:35 As OpenAI Partners with Major Newsrooms, Benchmark Reveals Deep Research Still Struggles with Accuracy  Supported by: https://timezest.com/mspradio/ https://www.huntress.com/mspradio/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech