Marketing Sucks

Join Casey Stanton, founder of CMO Exponential founder and trusted chief marketing officer strategist, as he shares his process to help businesses generate more revenue (and profit) from marketing.

In July, 2011, I was part of a huge marketing promotion. The client had invested $183,294 into their media buy, which promised them 4 million ad impressions, as well as multiple posts on a Facebook page with 8.4 million followers and a Twitter account with 2.5 million followers.   This was my make-it-or-break-it moment.    Tune in to see why the campaign tanked, what I learned, and how I've forever changed my approach to marketing... and why I'm here to teach YOU these lessons so you don't make these same mistakes!

I'm pretty sure you didn't start your business so you could punch the clock 40, 60 or even 80 hours a week, right? Right. Before you leverage marketing, you need to reconnect to your strengths. Tune in to find out how.   To catch the show notes, go to https://cmox.co/e2

Most business owners I talk to are starry-eyed about some new project on the horizon. Truth is, you probably don't need anything NEW to grow your business, you likely have all the raw materials at your disposal... you're just not using them effectively. Listen in and learn how you can leverage your current assets so you can grow faster without more expense.

If someone is in your market and making more profit than you, you don't need a new product... you need better POSITIONING. Listen and learn how to identify your ideal customer, define clearly the uniqueness of what you offer, and develop an offer that your prospects want!

Marketing is salesmanship multiplied. That means you can't market your product or service until you've successfully sold it. Stop asking friends or employees what they think and start asking people who can stroke a check and buy it! In this episode, I share steps to strengthen your marketing foundation so you can sell more with better marketing.

It's incredibly EASY to stay busy as a marketer, or marketing department. From branding, to design, to webinars, Facebook ads, LinkedIn, Instagram, emails, sales automation... the list is literally endless. To be successful, you can do neither too many or too few marketing campaigns. And the campaigns you choose must be the right ones for you. That means they have the be the campaigns right for your assets, your growth goals, your customers. In this episode, we talk about how you can find the marketing campaigns with the best chance of success for you.

Once you have a marketing and/or sales campaign that works for your business, you've gotta scale it. But before you scale, you need to Get BUSI! In this episode, I share a tool that has created a ton of financial success for our clients (adding MILLIONS in revenue) without spending a dollar more on traffic. That tool is called the Get BUSI™, which stands for Bottoms Up Sales Improvement. Learn how this tool works and how to apply it to your business for more money in less time.

In order to make your success inevitable... in order to make success unavoidable, you need three things: 1.) A vision 2.) A plan 3.) The discipline to achieve that vision every week. In this episode, I talk through what that process has looked like for our clients and for myself, including tricks to keep your vision top-of-mind. I also share how you can get your team focused on deliverables and not on tasks, pushing them from being "employee minded" to "entrepreneurial."

Fractional Chief Operations Officer Gene Naftulyev joined me for an hour-long discussion about the role of the second-in-command in any business, the COO. Gene's tenure as a COO has shaped the way he sees business. Knowing that processes produce predictable results, Gene champions the Goldilocks approach to defining SOPs and processes inside organizations. Pulling from his experience with blue chip companies like PepsiCo and Proctor & Gamble, Gene's system-specific focus is now being applied to small businesses - those making less than $10M a year. If you're a business owner and want to have more simplicity in your work, spending more time creating value instead of spinning wheels, you need to listen to Gene's thoughts and get some strategic operations support!