On Purpose with Lisa Colantuono

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The podcast that gives marketers a sneak peek at what agencies are doing on purpose to create purposeful work that ultimately drives true brand purpose. Join us as AAR Partner's President, Lisa Colantuono, interviews some of the largest martech agency leaders in the U.S.

Lisa Colantuono

Apr 29, 2024 LATEST EPISODE
monthly NEW EPISODES
29m AVG DURATION
18 EPISODES

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Latest episodes from On Purpose with Lisa Colantuono

Episode #18 - Would Consumers Miss You if You Were Gone Tomorrow?

Play Episode Listen Later Apr 29, 2024 30:10

Learn more about Havas New York here.Connect with Dan Lucey here.Connect with Sarah Collinson here.

consumers gone tomorrow

Episode #17 - Building a Brand Story That People Actually Want to Hear

Play Episode Listen Later Apr 4, 2024 33:08

Episode resources:Learn more about Bob's Your Uncle here.Connect with Bob Froese here.

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Episode #16- Building a Challenger Mindset to Disrupt Your Market

Play Episode Listen Later Jul 10, 2023 28:36

Learn more about VCCP here.Connect with Brett Edgar here.Connect with Jonny Shaw here.

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Episode #15- How to Leave a Mark on Your Customers

Play Episode Listen Later May 2, 2023 19:41

Learn more about Partners + Napier here.Connect with Courtney Cotrupe here.

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Episode #14- How Your Brand Can Win in the Battle Against Indifference

Play Episode Listen Later Mar 22, 2023 22:30

To learn more about Courtney Lewis, connect with her here.To learn more about The Variable, visit its website here.

battle brand variable indifference

Episode #13- Making Your Brand More Memorable

Play Episode Listen Later Feb 21, 2023 31:45

Connect with John Haber, Co-Founder of Giant SpoonLearn more about Giant Spoon by visiting their website here.

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Episode #12- The Powerful Trifecta Required for Successful Modern Marketing

Play Episode Listen Later Jan 27, 2023 33:06

Click here to learn more about GYK AntlerClick here to connect with Pam HamlinClick here to connect with Mark Battista

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Episode #11- Selling with a Frictionless Experience

Play Episode Listen Later Oct 10, 2022 23:01

Connect with Laurel Rossi on LinkedIn here.Learn more about Infillion here.

selling frictionless

Episode #10- Turning Your Brand Identity Into the Brand Experience

Play Episode Listen Later Sep 14, 2022 32:28

Connect with Todd Irwin on LinkedIn here.Learn more about Fazer Agency here.

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#9- Building a Brave Brand to Drive True Social Impact

Play Episode Listen Later May 16, 2022 42:43

Episode resources:David Angelo LinkedInDavid&Goliath websiteToday I'm Brave website

brand drive brave social impact

8- Using Integration & The Human Touch to Build Brand Advocates

Play Episode Listen Later May 9, 2022 27:41

To learn more about Mike Caguin, add him on LinkedIn here.To learn more about Periscope, view their website here.

marketing branding advertising integration periscope marketing agency human touch brand advocates

#7- Building a strategy that moves at the speed of culture

Play Episode Listen Later Feb 27, 2022 36:45

For more information on Libby Brockoff, you can connect with her here on LinkedIn.For more information on Jake Sugarman, you can connect with him here on LinkedIn. If you are interested in learning more or working with Odysseus Arms, check them out here.And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.

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#6 How Marketers Can Create the Future Faster with Barbarian

Play Episode Listen Later Feb 7, 2022 31:23

For more information on Steven Moy, you can connect with him here on LinkedIn.If you are interested in learning more or working with Barbarian, check them out here.And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.

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#5 Understanding What Consumers Are Saying About Your Brand with ModOp

Play Episode Listen Later Oct 4, 2021 28:33

For more information on Eric J. Bertrand, you can connect with him here on LinkedIn.For more information on Miles Dinsmoor, you can connect with him here on LinkedIn.If you are interested in learning more or working with ModOp, check them out here.And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.

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#4 How to Stop Producing Tone-Deaf Content with Creative Digital Agency

Play Episode Listen Later Aug 2, 2021 34:48

For more information on Jin Kim, you can connect with him here on LinkedIn.If you are interested in learning more or working with CDA, check them out here.And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.

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#3 How Brands Can Use Data to Break Through Creatively and with Relevance with BARKER NYC

Play Episode Listen Later Jul 11, 2021 28:09

For more information on Mary Beth Weil, you can connect with her here on LinkedIn.If you are interested in learning more or working with BARKER NYC, check them out here.And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.

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#2 The Difference Between Brand Purpose and Doing Good Work with FCB's CEO, Carter Murray and CCO Susan Credle

Play Episode Listen Later May 20, 2021 30:14

FCB talks about the difference between brand purpose and doing good- and how many marketers may not know the difference. Their 3-part framework helps brands identify their true purpose by looking at the brand's past, present and future. Learn more about how FCB helps brands drive a bigger more meaningful purpose in episode 2!

good work fcb brand purpose susan credle

#1 Focusing On What Excites Your Audience with Energy BBDO

Play Episode Listen Later Apr 28, 2021 23:52

In this episode, Lisa Colantuono speaks with Larry Gies, Chief Strategy Officer at Energy BBDO about how brands can create incredible marketing campaigns by focusing solely on what excites their audiences.

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